Rozprawy doktorskie: „Non Profit Fundraising”

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Chen, Qin. "Predictive modeling for non-profit fundraising /". Full-text of dissertation on the Internet (487.12 KB), 2010. http://www.lib.jmu.edu/general/etd/2010/masters/chenqx/chenqx_masters_04-23-2010.pdf.

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Havel, Tomáš. "Fundraising". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4144.

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Theoretic part of this thesis describes terms like civil society, non-profit sector and non-profit organizations. Then is described activity of fundraising as a main theme of this thesis. Practical part of this thesis contains methodical instruction of asking for financial resources from structural funds of European Union through the program SROP.

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Sedláčková, Klára. "Finanční fundraising". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76342.

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This thesis deals with the financial fundraising, whose task is to find for a non-profit organizations from various sources with sufficient funds to fulfill the mission of serving.The goal is to characterize the possible sources of funding non-governmental organizations and describe the ways how to gain support from different sources. They also point out other activities related to fundraising and supporting its success. The practical part shlould serve as the application of the fundraising practices of civil associations and also specific explanation of reasons for not using certain types of fundraising that other non-profit organization uses. In the theoretical part, there are explained the sources of funding, different types of fundraising methods and approaching donors (fundraising methods). Because of the close relation to fundraising, there is also the issue describes the budgeting. The thesis also deals with relationships with potential and existing donors. Later there is an issue of PR as Public Relations influence the views of potential donors to the organization and the decision granting or with holding allowance. Practical part serves as a practical application of usability practices in fundraising.

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Andersson, Kaisa, i Carolina Björk. "Specific conditions for marketing of non-profit organizations conducting fundraising". Thesis, Linköpings universitet, Medie- och Informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-95234.

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Många ideella organisationer behöver bidrag och stöd för att kunna bedriva sitt arbete. Därmed blir det viktigt att vara synliga och sticka ut från mängden för att få människors stöd. Syftet med denna studie är att undersöka specifika förutsättningar för marknadsföring av ideella organisationer som bedriver insamling i Sverige. Genom kvalitativa intervjuer undersöktes hur väl Barncancerfondens och Kvinna till Kvinnas uppfattningar överensstämmer med teorier som finns inom området. Slutsatser som överensstämde med litteraturen var att ideella organisationer ofta har som mål att nå en mycket bred publik eller till och med hela allmänheten. Men studien visar även att Barncancerfonden och Kvinna till Kvinna arbetar strategiskt med målgrupper för att rikta insamling och informationsarbete, trots att det finns en vilja att nå ut brett. Inom ideella organisationer är det även svårt att modifiera budskapet, eftersom det måste spegla verksamheten. Hur organisationen påverkas av detta beror delvis på vilken typ av ämne som organisationen berör eftersom det med ett intresseväckande ämne är lättare att nå ut. En annan specifik förutsättning är att gåvor ofta är en osynlig handling som gynnar någon annan. Avsaknaden av produkt nämns av organisationerna som något marknadsföringen måste bemöta, vilket kan ske på olika sätt. Ideella verksamheter normalt uppfattas ha ett gott syfte vilket gör allmänheten mer mottaglig för budskapen.

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Zouharová, Bohumila. "Fundraising nestátní neziskové organizace". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223543.

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This thesis deals with the financing of nonprofit organizations. It focuses on the possible ways and methods of fundraising. The practical part contains an analysis of revenues Scout organization - association of scouts and guides of the Czech Republic, the centre „Jedovnice“, possible funding sources and proposals for ways of obtaining financial resources.

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Kohnová, Markéta. "Marketing of non-profit organisations". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4977.

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Marketing has always been a key subject in commercial organisations, being an integral part of the business strategy and plans. In the non-profit sector, there is still a reticence towards the subject, often seen as either unnecessary or even a waste of the often very limited financial resources. As a reaction to that, this work discusses the importance and use of marketing in non-profit organisations and explores the issues around the subject with relation to the non-profit entities as well from a theoretical point of view as through case studies where the marketing efforts of a number of different non-profit organisations were analysed. The overall objective is to prove that also in non-profit organisations marketing should be an integral part of the overall business plan and is key to the overall success of the non-profit organisation.

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Jandová, Tereza. "Fundraising neziskové organizace NIDAR". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360162.

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This thesis deals with fundraising of non-profit organisations. The scope of the thesis is to provide the reader with basic information about fundraising, and to apply this information in order to evaluate the fundraising of a selected non-profit organisation. First of all, this work defines the non-profit sector and its long-term sustainability, then the work deals with the fundraising itself. Issues connected with credibility of the organisation and its webpages are included in the part concerning fundraising.These factors establish a competitive advantage in activities that are focused on fundraising. These theoretical foundations are applied on a chosen non-profit organisation, and additionaly, the webpages of the organisation are also analysed, and an ASNO14 non-profit organisation reliability analysis is carried out. The data used in the practical part was collected through an analysis of annual reports of the organisation, webpage analysis and through a personal interview. The ending of this thesis includes an overall evaluation and improvement proposals.

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Zemanová, Jana. "Fundraising neziskových organizací v kultuře". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-96378.

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This thesis aims to map contemporary situation of non-profit organization's structure of funding in the culture. The theoretical section contains the definitions of non-profit sector and presents the organizations which focus on cultural activities. Then describes individual sources of funding and explains the issue of fundraising. The practical section consists of the analysis of four particular institutions with a focus on their structure of funding. In conclusion, the current situation is evaluated and the possible measures are proposed.

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Roy, Maitrayee. "Case studies of Swedish Non-Profit Organization's (NPO) fundraising process : Adaptation of Balanced Scorecard Business Model for fundraising success". Thesis, Högskolan i Halmstad, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42320.

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Birnbaum, Guillet de Monthoux Paula. "Between mission and market : the creation of fundraising propositions". Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-355.

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The voluntary sector is growing in importance; in fundraising turnover, number of players and marketing professionalism. This study explores the process by which the fundraising organisations define and develop their propositions to the market. Starting with an observation that organisations with very different history and tradition present themselves to the market in similar ways, it investigates how three leading Swedish organisations create the basis for their propositions to the market of donors, which in fundraising practice jargon is called the Case for Support. Drawing upon research in philanthropic giving and organisational identity, the author suggests a theoretical framework for such a fundraising Case for Support. It recognises two main sources of influence, an external market source driven by donors, consumer image and behavioural trends and an internal mission driven source, defined by organisational history, values and programme track record. In the playing field between Market and Mission an organisation can reflect, develop and communicate their Case for Support – and their own "selves".

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Zatloukalová, Tereza. "Fundraising neziskových organizací - teorie a praxe". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76804.

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The theme of this thesis is fundraising for non-profit organizations, i.e. aquiring of financial and non-financial sources for them, mainly with focus on methods and problems of individual fundraising. Application of these methods is shown in a case study of a beneficial event.

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Booth, Emily Anne. "Online marketing and fundraising strategies for non-profit organisations in the Cape Town health sector". Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1311.

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Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Design in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013
As healthcare is such a widespread issue in South Africa, this research focuses on non-profit organisations in the health sector. Non-profit organisations take on much of the work that the government cannot deliver with respect to the overall wellbeing of patients at hospitals, in specialised care, in basic healthcare, and most significantly, in areas where private healthcare is unaffordable. This study investigates online marketing, fundraising activities and strategies of non-profit organisations in Cape Town’s health sector. It illustrates the growing popularity of these channels, and argues that many non-profit organisations are not using online marketing tools effectively to raise the funds and support they need. Two longstanding non-profit organisations based at the Red Cross War Memorial Children’s Hospital, are the subject of the study, as this hospital is a prime example of how a government-run institution relies on the support of effective non-profit organisations. The conceptual framework required extensive reviews of the existing literature on the South African non-profit sector, the health sector and the role of non-profit organisations in these sectors. Furthermore, it reviewed successful marketing practices for non-profit organisations, including appropriate online marketing and fundraising strategies. A qualitative and quantitative research approach was employed, using semi-structured interviews and an online survey of twenty-seven health sector non-profit organisations. Key people in the non-profit health sector, the non-profit communication design sector and the corporate online marketing sector were interviewed. The online survey was conducted to gain a clear insight into the current online marketing practices and activities of Cape Town based health sector non-profit organisations. Grounded theory was used as an analytical tool in this research where themes emerge and theory is constructed based on insights and knowledge gained during the research. The results reveal that many non-profit organisations in the Cape Town health sector do not seem aware of the benefits of implementing an online marketing and fundraising strategy. This study concludes that online marketing and fundraising is vital for a non-profit organisation’s success. It is recommended that all members of non-profit organisations learn as much as they can about the importance of online marketing, as well as the importance of having a solid strategy. A unique framework for branding, strategy, online marketing and fundraising is proposed as a solution to the research problem, and further recommendations include the design of a textbook or eBook and an online platform connecting non-profit organisations in the health sector in South Africa.

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BIZZARRI, ALEX. "Assembling resources for competitive advantage in bequest fundraising: the Lega del Filo d'Oro Case". Doctoral thesis, Università Politecnica delle Marche, 2018. http://hdl.handle.net/11566/253120.

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Il terzo settore è in continua crescita, sia per portata che per importanza; il numero di organizzazioni non profit (ONP) attive è cresciuto fortemente negli ultimo decenni. Una simile crescita nei numeri ha favorito la nascita di sfide aggiuntive per le ONP, le quali competono tra loro per il reperimento di fondi e risorse. Da diversi anni le ONP hanno realizzato di poter beneficiare di diverse tecniche mutuate dal settore profit, confrontandosi sempre più con le pressioni tipiche delle aziende tradizionali, come l’ottenimento di risorse per portare avanti la propria mission. Tali tecniche sono ritenute cruciali per il non profit anche dalla comunità accademica dal momento che il successo nel raggiungere obiettivi per le ONP oggigiorno dipende largamente dalla loro capacità di applicare le più sofisticate tecniche di fundraising facendo leva correttamente sulle variabili di marketing. Il fundraising diventa quindi sempre più una fonte di vantaggio competitivo per le ONP. Mantenere una perforamance finanziaria positiva raggiungendo allo stesso tempo l’obiettivo sociale è una complessa sfida che la maggior parte dei manager nel non profit affronta. Il fundraising stesso si è evoluto, passando da un’ottica transazionale ad una relazionale col donatore, articolandosi in svariati strumenti capaci di rafforzare una relazione di lungo periodo. Tra questi, il fundraising da lasciti rappresenta una fonte di entrate in continua crescita. Un lascito rappresenta la realizzazione completa di una relazione. In Italia questa forma di donazione è ancora ad uno stato iniziale ma si stima che possa crescere con forza. Alcune ONP pro attive hanno già iniziato a sviluppare questa tecnica ottenendo ottimi risultati, tra queste l’organizzazione oggetto di questo lavoro, tra le prima ad adottare questo strumento nel paese. Considerando il contesto delinato, lo scopo di questo lavoro è quello di capire come una ONP possa riuscire a raggiungere una posizione di vantaggio competitivo migliorando la propria performance di fundraising grazie ai lasciti. Per poter approcciare questo quesito, sono state utilizzate le lenti della Resource advantage (R-A) theory, applicate ad una ONP considerata leading case sui lasciti. Attraverso queste lenti, questo lavoro mira a identificare le risorse che una ONP può acquisire, imitare, sostituire o influenzare al fine di avanzare la propria posizione competitiva. La ricerca si focalizza sulle risorse intangibili, sedondo la definizione di R-A theory.
The voluntary sector keeps growing considerably in size and importance; the number of non profit organizations (NPOs) has increased in the last decades. Such a drastic increase in number fosters additional challenges for NPOs to compete for funding and resources. From many years, non-profit organizations have realized that they can benefit from many business like practices taken from the profit sector as they are becoming more confronted with market pressures typical of traditional companies, like the attainment of funding to fulfill their mission. Such techniques have been deemed critical to non-profit also by the academic field as the success in achieving goals for NPOs nowadays depends largely on their fundraising performance and proper implementation of marketing activities. That is why fundraising increasingly became a source of competitive advantage for NPOs. Maintaining successful financial performance in order to achieve an altruistic goal is a tough challenge that most nonprofit managers face. Fundraising itself evolved, shifting to a relational view rather than a transactional one, articulating itself among new tools able to strengthen a long-term relationship with donors. Amongst these tools, charitable bequest or legacy represents an increasingly growing source of incomes. Receiving a bequests gift represents the pinnacle of the relationship. In Italy, this form of giving is rather unusual but estimated to grow strongly. Within this context, a few pro-active organizations have started to develop this technique in the last decades and are witnessing genuine results from this endeavor. Amongst them, the organization considered within this work, which has been one of the firsts to adopt bequests fundraising in the country. Considering the outlined framework this work intend to approach the topic, with the aim of understanding how a NPO can achieve a position of competitive advantage by improve its fundraising performance thanks to charitable bequests. In order to address these inquiries, the lenses of resource advantage (R-A) theory will be applied to examine a non profit organization recognized as a leading case in bequest fundraising. Through these lenses, this work will identify the resources NPOs can acquire, imitate, substitute and leverage in order to advance their position of competitive advantage. The research will focus on the intangibles resources according to the R-A theory definition.

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Adlerová, Martina. "Zdrojová soběstačnost NNO v kultuře". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150121.

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The diploma thesis deals with financial self-sufficiency of non-profit and non-governmental organisations operating in the cultural sector. The theoretical part describes all methods of financing. Emphasis is placed on the cooperation with donors and on fundraising through social networks. To make the comparison of financing easier, different legal forms of non-profit organisations with examples are mentioned. The practical part of the thesis presents five different Czech cultural non-profit organizations. The structures of their financial resources are described, financial analyses are performed, and the percentages of self-sufficiency are determined. The analyses show that none of the organizations is self-sufficient. The thesis presents recommendations on how to increase the percentage of self-sufficiency. The thesis explores importance of the crowdfunding in the Czech republic and describes the cooperation with donors in observed organisations.

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Živná, Renata. "Efektivita hospodaření nestátních neziskových organizací". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75385.

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The aim of this thesis is an evaluation of effectiveness of management in non state and nonprofit sector and confrontation of theoretical knowledge and praxis based on real example of a nonprofit organization. For the evaluation of effectiveness of management I use financial analysis indicators which are modified for the nonprofit sector needs. Throughout the thesis, a series of additional questions, regarding financial sources, financial reporting problematic and report manipulation, is addressed. A considerable sphere of interest are also state interventions, their influence on nonprofit, state-run organizations and financial crisis impact. First part deals with theoretical knowledge gained from scholarly literature regarding key questions of the issues in question. The applied part is opened with the financial analysis methodology, followed by financial analysis of chosen organization itself, which is done on the basis of its financial reports.

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Matějková, Jana. "Ekonomika a fundraising neziskové organizace v oblasti náhradní rodinné péče". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113291.

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The master's thesis deals with economics and fundraising of non-profit organization in alternative family care. The thesis consists of five chapters without the introduction and conclusion. The first one deals with the definitions of basic terms from the field of non-profit sector. The second chapter is focused on family in general. The third chapter consists information about alternative family care, from history up to its forms. The fourth chapter is made up of characteristic non-profit organizations in the field of alternative family care. Finally, the fifth chapter creats a practical part of the thesis, where you find an analysis of non-profit organization Fond ohrožených dětí.

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Pudíková, Jana. "Specifika neziskových organizací a jejich financování". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223908.

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The master thesis focuses on the non-profit organizations and forms their financing. The theoretical part is oriented for juridical legislation of non-profit sector, as well as demarcation of basic concepts and characteristic of forms non-profit organizations. The practical part is introduced organization organizations in which I doing analysis of the financial situation with selected method and in the conclusion of the work I propose solution that should contribute to improving the stabilization financing and development organizations.

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Klingerová, Lucie. "Efektivní propagace a public relations neziskových organizací". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4494.

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Diploma thesis deals with non-profit organizations with regard to their effective presentation, promotion and public relations. Theoretical part generally characterizes non-profit organizations and non-profit sector in the Czech Republic. First part outlines brief historical context, legal regulations in the Czech Republic, their operation, classification and fundraising. Second part describes public relations in non-profit sector, instruments of this communication and how to make this communication as effective as possible. Empirical part demonstrates these theoretical findings on examples of two particular non-profit organizations operating in the sphere of health care and social-service work. These two non-profit organizations are being compared in reference to public relations and public awareness about these organizations activity. Emphasis is laid not only on communication methods but especially on ethic aspect of this communication. Diploma thesis objective is to evaluate position of two non-profit organizations in terms of promotion and public relations. Conclusion summarizes ascertained facts.

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Brychtová, Gabriela Klára. "Rizika financování neziskové organizace". Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232852.

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This Master Thesis is focused on the evaluation of non-profit organization financing. The main aim is the analysis of all possible financing forms of the particular organization Hospic u Sv. Alžběty in Brno. The considered financing forms are based on the theoretical findings realized from the first part of this work. Next topic is the analysis of current financing resources, the financial and the non-financial patterns, where the effective forms of financing are suggested as the benefit of supporting activities and progress.

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Stárková, Kateřina. "Analýza hospodaření obecně prospěšných společností v konkrétních podmínkách Domova Sue Ryder, o.p.s.v letech 2006 - 2009". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73598.

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The main aim of this thesis is to get acquainted with issues concerning the non-profit sector in Czech Republic. The first part is theoretical, and defines the concrete types of non-profit organizations and their legal regulations. Further attention is paid to accounting for non-profit organizations, and definitions of terms commonly used in connection with non-profit organizations such as fundraising or self-financing. The second part describes the economy of a specific non-profit organization, namely Domov Sue Ryder, a public benefit organization. This part analyzes the revenues, expenses, and profit of Domov Sue Ryder for the period 2006 - 2009 in distribution to main and additional activities.

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Bešta, Václav. "Analýza a implementace CRM v neziskovém sektoru". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149927.

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This thesis focuses mainly on the analysis and implementation of a CRM system into a non-profit organization. Main aims of the thesis are first introduction into the issue of CRM and fundraising and then implementation of a particular CRM system into a real non-state non-profit organization. The thesis has been made in cooperation with another student, who has been engaged in the analysis of the process of choice of a CRM system, while this thesis presents the implementation of the certain system. The theoretical part of this thesis deals with the theory concerning fundraising and CRM, where also common aspects of those two topics have been mentioned. In contrast with the theoretical part, the practical part deals with the implementation of a selected CRM system into a certain non-profit organization. The theoretical part is also expanded with a research in works concerning similar topic. The main contribution of this piece of work will be the implementation of a CRM system into a foundation, where it will be used as one of the main tools supporting fundraising of the organization.

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Rama, Subramanian Deepika. "Role of Social Media and Computing in Organizations aiding Asylum Seekers and Undocumented Migrants in the United States". Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/99900.

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Every year, an increasing number of displaced people arrive at the United States of America's border to request asylum. Several groups are working to help migrants by providing them with essential items and services, housing, and legal advice. Drawing on ethnographic findings, this work presents a situated perspective of how citizen responders utilize technological systems to provide relief to those affected by the immigration crisis. Often, these citizens with common goals come together to form organizations. This study investigates how social media and technology support on-the-ground work, advocacy work, care-work, and invisible work of these organizations. Further, I highlight how technological systems fail organizations and how the emergence of care-work replaced these systems. Finally, I make design recommendations to social media and technological systems' design to boost the efficacy of collective crisis response by citizens.
Master of Science
Every year, an increasing number of displaced people arrive at the United States of America's border to request asylum. Several groups are working to help migrants by providing them with essential items and services, housing, and legal advice. Drawing on ethnographic findings, this work presents a situated perspective of how citizen responders utilize technological systems to provide relief to those affected by the immigration crisis. Often, these citizens with common goals come together to form organizations. This study investigates how social media and technology support on-the-ground work, advocacy work, care-work, and invisible work of these organizations. Further, I highlight how technological systems fail organizations and how the emergence of care-work replaced these systems. Finally, I make design recommendations to social media and technological systems' design to boost the efficacy of collective crisis response by citizens.

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Snyman, Annie. "Study of factors influencing fundraising success for non-profit environmental funds in South Africa : a case study of the World Wide Fund for Nature South Africa". Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97294.

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Thesis (MDF)--Stellenbosch University, 2014.
ENGLISH ABSTRACT: The planet is at risk, which could be to the peril of its people. The current consumption rate of natural resources surpasses capacity and new ways are required to address the ecosystems threats and biodiversity losses the planet faces. This research reviewed the various threats Earth faces and ways to finance corrective action to ensure it remains inhabitable. The research aimed to review factors influencing fundraising of non-profit Environmental Funds and chose as case study, the World Wide Fund for Nature South Africa, given its long history in supporting conservation in the country. The research used the Seven-S strategy model as analysis framework and assessed four of the seven categories namely strategy, structure, systems and staff using data in the public domain. The World Wide Fund for Nature South Africa was found to be financially healthy, liquid and stable. This in itself confirmed its fundraising success over many years and not only during the period of review. It had a diversified funding mix and its largest type of income was derived from subscriptions and donations, which was confirmed by the reliance ratio calculations. There was a clear organisational purpose and direction, yet no specific fundraising strategy was stated. Findings from the supporter retention analysis indicated a possible shift in focus to obtain a larger unrestricted income base and to align with supporters that stay with the cause over longer periods. Structural aspects showed that there was a substantial increase of organisational sub-units supporting new programmes between 2008 and 2013. Contributed income mirrored the changes up to 2012 after which a drop in income was observed. Trustee composition changes and income derived from subscription and donation changes trended in similar patterns. Systems incorporating governance practices, financial reporting and auditing were observed to be sound and in line with good governance practices including King King Code of Governance. The staff analysis showed an increase in overall staffing numbers and concomitant rise in contributed income up to 2012. The retention of key managerial staff was prevalent.

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Lopes, Ana Rita da Silva. "Plano de marketing para a Associação Corações com Coroa". Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7645.

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Mestrado em Marketing
A associação Corações Com Coroa é uma associação sem fins lucrativos de apoio e de intervenção social, não caritativa, que se rege pelos princípios da Igualdade, da Não Violência e da Não Discriminação no âmbito da Educação, Saúde, Desenvolvimento e dos Direitos Humanos. Com a elaboração deste projeto, pretende-se criar um plano de marketing, para o ano de 2015, para toda a organização, tendo em conta o seu carácter "não lucrativo" e o público-alvo a que a associação dedica a sua missão (meninas, jovens e mulheres). Procurar-se-á apontar caminhos para a resolução de uma das problemáticas latentes na associação: angariação de fundos para a associação (e, consequentemente, para os seus projetos), sobretudo junto dos indivíduos particulares. Na sua elaboração, utilizou-se a metodologia de action research. A recolha de dados foi realizada através de entrevistas, um focus group e dados secundários. As principais conclusões deste trabalho de projeto, relacionam-se com a definição concreta de duas áreas de atividade primordiais ("Corações Capazes de Construir" e "Informação, Educação, Comunicação & Advocacy") e a necessidade subjacente de interligar os projetos desenvolvidos a estas áreas para melhor captar fundraising. A valorização do processo de fundraising e a enfatização do mix de comunicação são componentes vitais para a estabilidade e sustentabilidade deste tipo de organizações.
Corações Com Coroa is a nonprofit association of support and social intervention, oriented by the principles of equality, non-violence and non-discrimination within Education, Health, Development and Human Rights. With this project, we intend to create an operational marketing plan, for the year 2015, for the whole organization, taking into account its "non profit" character and the target group defined by the association to implement its mission (girls, female teens and women). The aim of the project is to point out solutions to solve one of the latent problems in the association: the fundraising for the association (and, consequently, for its projects), specially, with the private individual givers. For the development of this project we used the methodology of action research. The data were collected through interviews, one focus group and secondary data. The main conclusions of this project, are related with the concrete definition of the two main areas of activity ("Corações Capazes de Construir" and "Informação,Educação, Comunicação & Advocacy") and the underlying need of interrelating the projects developed to these areas in order to promote the fundraising. The valorization of the fundraising process and the promotion of the communication mix are vital components for the stability and sustainability of this kind of organizations.

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Jaceňková, Veronika. "Role neziskových organizací v lokálním a regionálním rozvoji". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15776.

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In my diploma thesis I focus on non-profit sector which is becoming more and more important partner of the public service in realization of developing activities in a local and regional level not only in the Czech Republic, but even in other countries of EU. The work analyses a curent structure of non-profit sector in the Czech Republic and represents typology and financial reseources of non-profit organizations. It especially focuses on financial arrangements that non-profit sector obtains through the public service and also private subjects. One of the resources of non-profit organizations, which I am concerned with is fundraising that plays an importnant role as a free financial ressource for security of some public services and realizaiton developing arrangements in level of municipality, cities and regions. I present on a concrete example the proces of fundrising application in non-profit, non-governmental organization People in Need. I analyse the effectivity of this method and propose possible solutions of donator access improvement.

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Topková, Petra. "Komunikační strategie Alzheimer nadačního fondu". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194195.

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This Diploma thesis is focused on the topic of marketing communication in non-profit organizations. In the theoretical part the main terms and concepts are defined such as marketing, communication mix and its adjustment for demands of the non-profit sector. The non-profit sector is also described. Practical part deals with one chosen non-profit organization -- Alzheimer Foundation. The aim of this thesis is to evaluate the communication tools utilized by this foundation when approaching its target groups. Based on the current situation, comparison with Czech Alzheimer's Society and British Alzheimer's Society the proposal of communication strategy is made for the period from July to December 2014.

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Fialová, Karolína. "Analýza současného stavu financování neziskového sektoru v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197075.

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This thesis focuses the financing of non-governmental organizations. The main part is devoted to financial sources which can use Czech non-profit organizations (NGOs). Fundraising is how NGOs get financial and non-financial support. The practical part consists of an analysis of financial sources and survey among NGOs. The aim is to analyze selected changes that influence non-profit organizations and their fundraising activities. An economic crisis had a significant impact on non-profit organizations. It has slightly changed the structure of financial resources. Although there was an increase in own revenues, government grants are still the dominant source. Importance of European funds also grows. The new Civil Code which came into force on 1 January, 2014 can strengthen individual and corporate donations.

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Gawronová, Petra. "Zhodnocení hospodaření neziskové organizace IQ Roma servis, o. s". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223064.

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Brioso, Ana Rita Leitão. "Cape Diem – contos para cantar : um plano de marketing mais solidário". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14920.

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Mestrado em Marketing
Diariamente, centenas de organizações sem fins lucrativos (OSFL), desenvolvem esforços para tentar obter maior visibilidade e recursos, tanto monetários como humanos. Assim, o marketing tem-se revelado uma parte representativa do investimento de muitas destas organizações, utilizando ferramentas de marketing para impulsionar a sua imagem junto dos públicos e competir por audiência e fundos A Associação cabo-verdiana Delta Cultura, OSFL que assume como principal missão "erradicar a pobreza através da educação", não é exceção. No entanto, como tantas outras organizações do mesmo sector, carece de recursos especializados nas áreas da gestão, do marketing e da comunicação. Neste sentido, desenvolveu-se o projeto "Cape Diem - contos para cantar" que alia a experiência de voluntariado com a criação de valor para a OSFL, através do planeamento e implementação de técnicas de marketing com fim à obtenção de fundos que ajudarão na sustentabilidade desta associação. Propôs-se, assim, com este estudo o desenho estruturado de um plano de marketing para o projeto "Cape Diem - contos para cantar", tendo como objetivo primordial a angariação de fundos, nomeadamente através da identificação da viabilidade do desenvolvimento de um produto solidário, bem como selecionando os públicos-alvo e os objetivos e estratégias de marketing a aplicar. Recorrendo aos primeiros passos da metodologia de action research, com recolha de fontes primárias e secundárias, foi possível desenvolver estratégias de marketing tendo em consideração as características específicas deste tipo de organização, bem como concluir que os públicos estão disponíveis para adquirir produtos relacionados com causas sociais (produtos solidários).
Every day, hundreds of nonprofits organizations (NPOs) vie for more visibility and resources, both monetary and human. Therefore, marketing has been presented as a representative part of the investment of many of these organizations, using marketing tools to boost their image and compete for audience and funds. The Cape Verdean organization Delta Cultura, an NPO that has as its main mission "to eradicate poverty through education", is no exception. However, like so many other organizations in the same sector, it lacks specialized resources in the areas of management, marketing and communication. In this sense, the project "Cape Diem - contos para cantar" (tales to sing) was developed - combining the experience of volunteering with the creation of value for the NPO - through the planning and use of marketing techniques to obtain funds that will help the sustainability of the organization. The purpose of this study is to design a marketing plan for the project "Cape Diem - contos para cantar" (tales to sing), with the primary purpose of fundraising, namely by validation of the feasibility of developing a solidarity product, as well as identifying the target audiences and the marketing goals and strategies to be applied. Resorting to the firsts step of an action research methodology, by using primary and secondary data collection, became possible to develop marketing strategies that took into consideration the specific characteristics of this type of organization, as well as to conclude that publics are available to acquire products related to social causes (solidarity products).
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Haglund, Annelie, i Sara Laine. "Den ideella organisationens utmaning : att värva nya och behålla befintliga donatorer". Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2203.

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Purpose: The purpose of the essay is to result in recommendations for how non-profit organizations work with signing new and keeping existing donors can be improved.

Methology: The thesis has a hermeneutic view. It does not have the intention to lead to generalizations, although the result could lead to new knowledge, increased understanding and deepened insight based on well thought-out interpretations. Furthermore, the thesis has a deductive approach. The research method is qualitative and the objectivity has been sustained by not enter personal values and views until the discussion section. It is a case study and semi-structured interviews have been done with two non-profit organizations, two individual donors and three donating/sponsoring companies.

Theoretical perspective: The essay proceed from theories in development, fundraising, communication and customer relations. The development theory focuses on five phases of fundraising which go through different cycles of fundraising. In the fundraising theory it is focused on central tools of fundraising, development, encouragement for donation and campaign theories. The value theory empathises the relationship between the non-profit organization and the donors, and the donor’s motivation for donation. In the communication theory section is the adaptation between a non-profit organization and its donors brought up.

Empiric: The empiric is a condensed version of the material studied and interviews made for this thesis.

Conclusion: Simplicity is important when it comes to donations. According to the donors, the trustworthiness of the non-profit organizations is important. It is also important to build a relation between the donor and the non-profit organization. When both heart and mind of the donor is involved value is created and donations are motivated.

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Latta, Marcia Sloan. "CHARACTERISTICS AND MOTIVATIONAL FACTORS OF MAJOR DONORS TO BOWLING GREEN STATE UNIVERSITY". Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288019153.

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Matlak, Nataliya. "Plano de marketing social para núcleo de ajuda a animais abandonados de Sintra : planemaneto de marketing em organizações sem fins lucratinvos". Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12932.

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Mestrado em Marketing
O Núcleo de Ajuda a Animais de Sintra é uma associação sem fins lucrativos cujo objetivo é ajudar e resgatar os animais, nomeadamente cães, que estejam abandonados ou mal tratados pelos donos ou outros indivíduos, sendo o seu foco proporcionar-lhes um novo lar. Como o pessoal da associação, na sua maioria, não tem conhecimentos de marketing, e como está a decorrer a reestruturação das suas instalações, de modo a melhorar as condições de vida dos animais, considerou-se importante a elaboração de um plano de marketing, desenvolvido numa lógica de fundraising, para um arranque sustentável e bem-sucedido dos objetivos da associação. A metodologia de investigação utilizada foi action research, sendo que a associação proporcionou certa colaboração contínua para o desenvolvimento do trabalho. A recolha de dados foi feita através de duas entrevista, inquéritos e dados secundários. No que respeita às questões de investigação constatou-se que a notoriedade da associação é bastante baixa e os processos gerados pela mesma não favorecem totalmente a atividade em causa, tornando difícil a gestão não só dos voluntários, mas também dos seus doadores. A pesquisa e desenvolvimento de conceitos teóricos de planeamento de marketing e de fundraising foram essenciais para o desenvolvimento desde projeto, permitindo identificar os principais pontos de melhoria, recomendando o desenvolvimento dos meios de comunicação tanto internos como externos, de modo a aumentar a notoriedade da associação, com o objetivo de angariar donativos, tanto monetários como de recursos, e sensibilizar os indivíduos para questões como abandono e mau trato de animais.
Núcleo de Ajuda a Animais Abandonados de Sintra is a non-profit association which objective is to help and rescue animals, specially dogs, that are abandoned or suffer from abuse by their owners or other people, focusing on finding them a new home. Since the association´s staff, on their majority, don´t have any knowledge of the concepts of marketing, and because they are in a process of ongoing restructuring of their quarters in order to improve the living conditions of the animals, it was noticed the importance of the elaboration of a marketing plan, developed with the logic of fundraising to achieve a sustainable and successful start to achieve the association's goals. The methodology type used was action research, where the collaboration of the association was relevant and continuous to the development of this project. Data collection was made through two interviews, surveys and secondary data. In regard to the research questions it was found that the notoriety of the association is quite low and the processes generated by the same, are not entirely done in favor to the activity in question, turning the management of volunteers and donors to be difficult. The research and development of theoretical concepts of marketing planning and fundraising were essential to the development of this project, allowing to identify the main points of improvement, recommending the development of both internal media and external, in order to increase the association's notoriety, aiming to collect donations and sensitize people to the issues of neglect and animal abuse.
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Henriques, Ana Catarina Lavrador. "Plano de marketing de uma ONGD : Associação Equipa d’África". Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20930.

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Mestrado em Marketing
A relevância da disciplina do marketing na área do terceiro setor surge, por um lado devido à crescente competitividade do mercado pelos escassos recursos financeiros e humanos, e por outro, devido à exigência que tem sido imposta às organizações sem fins lucrativos, principalmente na importância do planeamento estratégico, possibilitando a melhor rentabilização dos recursos já existentes. Por consequência, as organizações têm procurado investir na implementação de ferramentas de marketing, promovendo a sua sustentabilidade. A Associação Equipa d'África, através de projetos de voluntariado nacional e internacional, de cooperação para o desenvolvimento, tem como principal objetivo melhorar as condições de vida das populações locais. A par de outras organizações do setor, enfrenta desafios a nível da angariação de fundos e da atração e recrutamento de voluntários, que dificulta o seu crescimento enquanto associação. O presente trabalho pretende desenvolver um Plano de Marketing Social com o principal objetivo de potenciar a angariação de recursos financeiros e humanos da Associação Equipa d'África, no ano de atividade 2020/2021. Através de uma recolha de dados primários e secundários, segundo uma estratégia metodológica de action research, procedeu-se a uma análise situacional da organização, que permitiu identificar as suas forças, fraquezas, oportunidades e ameaças. Posteriormente, foram definidos os públicos-alvo, objetivos e estratégias de marketing, e táticas de marketing-mix a implementar. Para além da contribuição prática para a Associação Equipa d'África, as conclusões do presente estudo contribuem de uma forma mais generalizada para a área do marketing social.
The relevance of the marketing in the third sector it is been arising, on one hand, due to the growing competition for scarce financial and human resources, and on the other, due to the requirement that has been imposed on non-profit organizations, mainly in the importance of strategic planning, which enables a better management of the existing resources. Consequently, organizations have sought to invest in the implementation of marketing tools, leading to their sustainability. Through national and international volunteer projects of cooperation for development Associação Equipa d'África, has as its main objective: improve the living conditions of the local populations. Along with other organizations in the sector, it faces challenges in terms of fundraising and attracting and recruiting volunteers, which hinders its growth as an association. Hence, this Final Master's Thesis intends to develop a Social Marketing Plan with the main objective of enhancing the raising of financial and human resources of Equipa d'África, in the year 2020/2021. Through a collection of primary and secondary data, according to a methodological strategy of action research, a situational analysis of the organization was carried out, which allowed to identify its strengths, weaknesses, opportunities, and threats. Subsequently, target audiences, marketing objectives and strategies, and marketing-mix tactics to be implemented were defined. In addition to the practical contribution specifically to Associação Equipa d'África, the conclusions of this study contribute to the area of social marketing as a whole.
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Strejcovská, Barbora. "Problematika účetnictví, financování a daní waldorfských škol v konkrétních podmínkách". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205900.

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This diploma thesis deals with issue of accounting, funding and taxes of waldorf primary school in the Czech Republic. You can also find an explanation of waldorf educational system in this thesis. It focuses on this area in specific conditions of Waldorf primary school and kindergarten Wlaštovka Carlsbad. The thesis also includes financial analysis of this primary school.

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Kirchnerová, Eliška. "Financování rozvoje nízkoprahového zařízení pro děti a mládež v roce 2009". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16189.

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This thesis concerns financing and development of the non-profit organization Jahoda. This organization was created as a civil association and it's main purpose is to help and protect by the social exclusion threatened children and young people. The first part of this thesis, called as a theoretical part, is formed by an analysis of specialized literature and related resources and findings. The second part of the thesis, called as a practical part, is focused on the analysis of non-profit organization's past financing and development. This chapter is devided into two periods (1999 -- 2003 and 2004 -- 2008). The special chapter is formed by an analysis of organization's fund-raising in the year 2009. The main purpose of all analyses is to research organizations's previous funding (e. g. finances from the public budget, philantropy of the companies, individual donators, foundation's allowances). This information is considered to be a backgroud for indicating some of foresighted changes and occasions in the future. The final part of the thesis is formed by the current fund-raising activities which are related to the particular projects. Some of actual project's application forms are described in this part of the thesis and completed applications forms are enclosed to the thesis.

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Horníčková, Adéla. "Návrh na zlepšení komunikačního mixu vybrané společnosti". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318331.

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This diploma thesis deals with communication mix for the selected company. The theoretical part is devoted to the general basis in marketing that is used in the following chapters of the thesis. In the second part, analyses of the current situation of the company have been conducted and conclusions about improvements of the current communication mix have been drawn. These specific recommendations for implementation are presented in order to increase publicity and raise awareness of company’s services.

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Курило, Я. О. "Адміністрування фандрайзингових процесів у громадських організаціях (на прикладі Громадської організації «Батьки онкохворих дітей»)". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86966.

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У роботі здійснено структурний аналіз механізмів адміністрування діяльності громадських організацій в процесі фандрайзингової діяльності. Узагальнено моделі та методології адміністрування залученням коштів до діяльності неприбуткових організацій на прикладі успішного зарубіжного досвіду та запропоновано імплементацію їх методів в Україні. Проведено комплексний аналіз сучасного стану адміністрування фандрайзинговою діяльністю в Україні. Виявлено загальні прогалини та запропоновано методи удосконалення діяльності у цій сфері. Запропоновано схему адміністративного управління фандрайзинговими процесами в громадській організації Батьки онкохворих дітей. Визначено напрями вдосконалення механізмів адміністрування діяльності громадської організації Батьки онкохворих дітей.
В работе осуществлен структурный анализ механизмов администрирования деятельности общественных организаций в процессе фандрайзинговой деятельности. Обобщены модели и методологии администрирования привлечением средств к деятельности неприбыльных организаций на примере успешного зарубежного опыта и предложена имплементация их методов в Украине. Проведен комплексный анализ современного состояния администрирования фандрайзинговой деятельностью в Украине. Выявлены общие пробелы и предложены методы усовершенствования деятельности в этой сфере. Предложена схема административного управления фандрайзинговыми процессами в общественной организации Родители онкобольных детей. Определены направления усовершенствования механизмов администрирования деятельности общественной организации Родители онкобольных детей.
The structural analysis of the mechanisms of administration of public organizations in the process of fundraising activities is carried out in the work. Models and methodologies of administration by attracting funds to the activities of non-profit organizations are summarized on the example of successful foreign experience and the implementation of their methods in Ukraine is proposed. A comprehensive analysis of the current state of fundraising administration in Ukraine has been conducted. General gaps are identified and methods for improving activities in this area are proposed. The scheme of administrative management of fundraising processes in the public organization Parents of children with cancer is offered. The directions of improvement of mechanisms of administration of activity of public organization Parents of children with cancer are defined.

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Chuang, YenLing, i 莊燕玲. "Knowledge Management and Fundraising Performance：The Case of Social Welfare Non-Profit Organization". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54574979820684109193.

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Wu, Hsiu Ling, i 吳秀玲. "The Legislation of the Charitable Fundraising Law and The effect of the Social Welfare Non-profit Organization Fundraising Accountability". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70656704707752767411.

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碩士
國立暨南國際大學
公共行政與政策學系
98
In this study, the rise of developing from Non-profit Organization started, with view of Accountaibility for Social Welfare Non-profit Organization explore of degree of perspective-based norms in the relevant laws change process, appearing among fundraising practice effects arising from the operations respectively for the legalization of the Charitable Fundraising Law and Social Welfare Non-profit Organizations for fundraising accountability to do the analysis of the effect produced. On research methods, it takes qualitative research approach in order to “document analysis” and the “depth interview”; Literature review include secondary data such about Non-profit Organization, Fundraising and Accountability books, periodicals, magazines and newspapers Dissertation; interviews of selected line objects from the “Department of Social Affairs, Ministry of The Interior, Charitable Fundraising Management System” posted on the website information for population, supplemented by snowball sampling to increase the probability of respondents. Research approaches focus on accountability, it’s divided into internal accountability and external accountability two parts, the former means the fund-raising accountability, including: organizational mission, internal staff expertise and organizational mode of operation; The latter to the Charitable Fundraising Law, the Charitable Fundraising Law- Implementation Regulations and the Charitable Fundraising Law-permit regulations, including charity donations activities for the prior program, during the period of charity donations activities, after the charity donations activities finished and penalties after the end of the four parts. Second, this study will investigate the Regulations of consolidated donation, legislative process about the Charitable Fundraising Law, the Charitable Fundraising Law- Implementation Regulations and the Charitable Fundraising Law-permit regulations. Understanding of relevant legal norms to the legislative background, objectives, compare the contents of the drafts and promoting process. Alternatively, for “Department of Social Affairs, Ministry of the Interior, Charitable Fundraising Management System” published on its website information for statistical analysis, including the general analysis, fund-raising groups, for purpose of social welfare, and fund-raisers in the state. Finally, the contents of the above study, supplemented by interview data were analyzed, summarized external accountability and the relevant self-regulatory mechanism, and made a number of research findings and policy recommendations.

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Hair, Yang, i 楊惠茹. "Research on fundraising by non-profit organizations~A case of APEX Charity Foundation". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7hjvua.

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碩士
中國文化大學
社會企業管理碩士在職學位學程
107
In recent years, China's foundations have become a hot topic of discussion in the academic and practical circles. Due to the commercialization of foundations established by private enterprises, the operational connotation is similar to that of social enterprises, and the business model is still in its infancy. This paper first discusses the types of non-profit organizations and their causes. In the case of the research and analysis of the Taipei City Foundation, the Ding Ai Charity Foundation, for example, the "Guidelines for the Establishment of Licensing and Supervision Guidelines for Foundations" and the "Fundraising Strategy" Analyze to understand how the government manages the operations and behavior of the Foundation of the Foundation in terms of regulations. This study uses in-depth interviews and participation in case volunteering from organizational mission and strategy, marketing concepts and management, public relations, human resources, and “fundraising strategy” pivotal issues. Nonprofit organizations must undertake charitable relief services. Social responsibility and the meaning of interpreting social behavior. This study finds that the foundations established by private companies need human and material resources. Because of the high homogeneity and competition, and often the impact of the global economic cycle, marketing strategies must be used in the implementation of the “fundraising strategy”. To increase financial resources, we must not only rely on passive subsidies and fundraising, but also develop innovative business models that can be self-sustaining and sustainable. In addition, China's foundations gradually use small amounts of funds to transform into social enterprises to solve social problems with innovative models. Keywords: Consortia Foundation, non-profit organization marketing management, charitable public welfare, fundraising strategy

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Chen, Ya-Huei, i 陳雅惠. "Efficient Fundraising Strategies in Non-Profit Organization: Case of Taiwan Child Welfare League Foundation". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/39frbv.

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碩士
世新大學
傳播管理學研究所(含碩專班)
96
A variety of factors have driven the fundraising in nonprofit organizations (NPOs) into a more difficulty situation then before. The factors are not including external challenges, economic recession and competition between providers only, but problems within NPOs, the accountability and the transparency in finance etc. also. Therefore, it is important to come up with an efficient strategy which can immediately solve the fundraising problems for maintain the persistence and the development of NPOs, This study attempts refer to the logic sequences of theory of constraints (TOC), what to change, what to change to, and how to cause the change, to identify and then to solve the major questions where difficulties occured in the fundraising process in Child Welfare League Foundation (CWLF). An in-depth analysis shows that fundraising problems within CWLF resulted from the resources allocation conflict, whether CWLF to increase its popularity or CWLF to provide professional services to customers. In order to keep the income from fundraising stadily, this paper proposed to increase the popularity of CWLF in terms of low-cost marketing strategies, and further linked the professional image to its popularity by empathizing contributors. As the composition of donators altered, these strategies not only improved the quality of services but also institutionalized the management structure. After an-year observations and evaluations, CWLF reports that the outcome of fundraising is much better than before. This study suggests that the logics of TOC are applicable for the organizations similar to NPO, fundraising in particular. Through step by step logical deduction, this paper demonstrates how to identify the core conflict within the fundraising process and how to overcome the hindrance. In sum, the results in this case strongly regards the argument that not merely does a successful fundraising policy attract donations but win the benefactors’ heart as a double win injection.

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42

Estevão, Carine da Silva. "Competition among non-profit organizations for private donations". Master's thesis, 2018. http://hdl.handle.net/10400.14/26557.

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This Master thesis aims firstly, to evaluate the influence that fundraising expenditures made by a non-profit organization has on its own private donations and on the private donations received by all the other non-profit organizations, in the non-profit market. The relationship between own-fundraising expenditures and own-private donations will be useful in answering a second research question, which aims to discover the objective function of a non-profit organization, which can be a net revenue maximizer or a budget maximizer. The latter attribution is related on the fundraising behaviour of the considered non-profit. Thirdly, this thesis purposes to evaluate the effect government grants have on private donations received by a given non-profit organization and on private donations received by all the other non-profits. Using U.S. non-profit organizations’ yearly tax return data from 2005 to 2010, the answers to the three research issues will be given by the estimation of a demand model, more precisely, by the estimation of a discrete choice demand model, which is the Multinomial Logit (MNL) developed by McFadden (1978, 1981). The empirical findings suggest that fundraising expenditures made by a given non-profit organization affect positively its own private donations and affect the private donations of some other non-profits, not of all of them. Besides, at the aggregate level by grouping non-profits into sectors, the effect of own-fundraising expenditures on own-private donations is positive, however when considering the cross-effect of fundraising expenditures made by one sector on private donations received by other sectors, the effect is zero, thus there is no cross-effect when considering non-profits at the aggregate level. Grounded on the fundraising effect results, this master thesis finds out that that the non-profits considered are neither net revenue maximizer nor budget maximizer organizations. Subsequently, the empirical results indicate that government grants have no effect on private donations, because the parameter that captures the effect is statistically not significant.

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43

lie-lin, JIE, i 接麗玲. "A study of fundraising strategy of Non-Profit Organization – The case ofDown Syndrome Foundation R.O.C". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/yvj4hk.

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碩士
中國文化大學
國際企業管理學系碩士在職專班
104
Established in 1998, "Down Syndrome Foundation R.O.C" is the only organization in the nation that aims to help people with Down syndrome and their families. It is dedicated to the early intervention and vocational training for people with Down syndrome, planning to build the "happy home" to solve the double-aging problem in hopes of enabling the patients to live with wholeness and dignity. However, based on the current social status, the support and sources of funding of non-profit organizations is often unstable and carved up, facing the problem of lacking of resources. Non-profit organizations should strengthen the fundraising capacity and use fundraising strategy effectively to secure stable financial resources, and to avoid the negative impact of crowding out effects, so they can not only successfully promote basic business, but also improve service quality and achieve the mission of sustainable development. The researcher herself was a former nursing student and was deeply touched by the parental experience of having a Down syndrome kid in the family as she was serving in nursing facilities, so the purpose of this study is to conduct a case study on how Down Syndrome Foundation use its fundraising strategy to manage the funds, in order to understand the actual working situation, and make in-depth discussions and give advices on its fundraising ability based on the data of literature review, case analysis, and in-depth interview analysis, in expectation of more effective development and management of all resources and bringing more professional fundraising workers to contribute to non-profit organizations. This study mainly presents qualitative research methods and conducts a case study on Down Syndrome Foundation. First the study uses SWOT analysis to assess the internal advantages and disadvantages of Down Syndrome Foundation, as well as the opportunities and threats of the external environment it faces, to get an idea of the foundation’s competitive advantage. Then the study presents some research findings through organizing and summarizing the data of literature review, case analysis, and in-depth interview analysis. The results of this study disclosed that the implementation of customer relationship management helps save the development cost of fundraising of the organization; the construction of supporting combination for the organization helps increase the stability of financial resources; a good cause for fundraising affects donors' desire to donate; the employment of professional and exclusive personnel helps improve the fundraising performance; organizational mission and service intention are the fountain of sustainable development and stability.

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44

Lee, Suet Mui Daisy. "An investigation into market orientation among non-profit organisations in Hong Kong and its associated effects on fundraising performance and donor relationships". Thesis, 2015. http://hdl.handle.net/1959.13/1058903.

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Research Doctorate - Doctor of Business Administration (DBA)
Non-profit organisations are becoming vitally important to the development of the world economy and to global societal changes. However, the rising demand to execute their missions, compounded with the increasing competition for funding, has exposed non-profits to financial vulnerability. Accordingly, there is a vast body of research into non-profit fundraising effectiveness, which has affirmed that the implementation of marketing concepts enhance non-profit fundraising performance. Despite this, only minimal research into the marketing behaviour pertinent to fundraising effectiveness in the Chinese contexts is evident, within this specific body of research. Moreover, the interplay between marketing techniques and relationship marketing with donors is critical for non-profits in the Chinese culture but is underplayed in academic research (Ambler, 1994; Chad, Kyriazis, & Motion, 2013). This research endeavours to examine the implementation of the marketing concept in relation to non-profit fundraising effectiveness in Hong Kong, as compared to western contexts. The purpose of this research is threefold. Firstly, it verifies the relevance of fundraising market orientation for the non-profit sector in Hong Kong. Secondly, it identifies marketing behaviour pertaining to effective non-profit fundraising performance in Hong Kong, as compared to the UK and Australia. Thirdly, it explores if and how market orientation, mediated or moderated by relationship marketing with donors, enhances fundraising efficacy. This dissertation critically reviews and synthesizes the extant theories and perspectives on the nature and evolution of the use of marketing to manage funding resource dependence in the non-profit arena. In addition, this paper identifies geographic gaps in the extant literature and replicates the theoretical framework to examine an existing theory in a new geographical setting, in order to close the gaps. This research predominantly adopts a critical realist philosophical stance of inquiry which involves a primarily quantitative research method that allows a scientific comparison of fundraising-related marketing behaviour in the UK and Australia using inferential statistics. The research was set across all fifteen non-profit sub-sectors in Hong Kong and the respondents were fundraising directors or managers of non-profit organisations that undertook public fundraising in Hong Kong.

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45

LINHART, David. "Hospodaření neziskové organizace". Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-46058.

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The object of this thesis tituled {\clqq}Management of non profit association`` is to analyse and evaluate recent financial resources for non profit association. The first part attends to theoretical principles and an analysis of the allowance organisations financial potential, followed by emphasising their most significant specifics (contribution to operation and to the capital investments of the settlor). The second part is focused on various means of financing a concrete organisation as well as the evaluation of real situation and theoretical assumptions.

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46

SHIH, MING-LI, i 石明理. "The Fundraising Strategy in a Religious Non-profit Organization:A study Case in Taiwan Theological College and Seminary". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/42748280893516153924.

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碩士
輔仁大學
非營利組織管理碩士學位學程在職專班
105
A religious Non-Profit Organization (hereinafter “NPO”), as suggested by its name, is integrated based on the acknowledgement of religious belief. For sustainable operation and development, an effective fundraising model is crucial. Obstacles might occur; however, with this model, not only can fundraising process be smooth, but the mission and objective of a NPO can be maintained. The Presbyterian Church in Taiwan (hereinafter “PCT”), as a NPO, is organized and regulated. Churches are built and founded throughout Taiwan through medication, preaching, education and social services. The establishment of Presbytery , synod ( and general assembly have made PCT organized and self-governed. At the same time PCT tries to spread out the religion, PCT not only encourages followers on the enhancement of ecumenical and social concerns but also on the re-building of the spiritual life of Taiwanese people. Hopefully, the entire society will be blessed through the commitment and growing of Christians. This study will focus on Taiwan Theological College and Seminary (hereinafter “TTCS”) and the purposes are as follows: 1 The operation and activities of a religious NPO, especially fundraising; 2 The methods of fundraising to be adopted; and 3 An in-depth discussion on planning fundraising and increasing its efficiency from the perspective of marketing strategy. The following methods will be adopted in this study: documentary analysis, semi-structured in-depth interview in corporation with environmental analysis, market segmentation analysis, marketing mix, and flow analysis. Not only will this study discuss the history, characteristics and fundraising strategies of a NPO, the marketing strategy of it will also be introduced. “On earth peace this life and eternity afterlife”is the reason why the donation goes to a religious group, other than other groups-this is the best reward that other groups cannot offer. Furthermore, no other NPOs can promise this reward but only a religious one. Religious belief is an important factor for donation, especially the followers of PCT. Their will to support and to give is remarkably greater than non-religious people. The efficiency of fundraising of a NPO will be affected by the followings: regulation, mission and objective of the organization, spiritual life of a follower, obedience of a follower to the regulation, faith, mutual consent among fellow workers, and the relationship between church and its followers. All of the above have shown that religious belief can be effective as a method for a NPO in fundraising.

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47

Chen, Ping, i 陳平. "Fundraising of Donation Box of Non-Profit Organizations – A Case Study of Ronald McDonald House Charity Taiwan". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hjdjk3.

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碩士
國立臺灣師範大學
高階經理人企業管理碩士在職專班(EMBA)
105
Fundraising through donation box is one of the most important ways of raising funds for nonprofit organizations in Taiwan. The benefit and feature of fundraising through donation box is small cost but fundraising income will be higher. Recently, through donation box to raise funds has been become the most popular way for many Taiwan nonprofit organizations. Among all the nonprofit organizations, even there are few limited restrictions to place donation box of Ronald McDonald House Charity Taiwan (RMHC Taiwan) in the McDonald’s Taiwan restaurants and RMHC Taiwan’s successful performance of the annual donation box marketing fundraising campaign, the total fundraising income from donation box of RMHC Taiwan are quite unique and representative. As a result of the donation box of RMHC Taiwan is only placed in the whole McDonald's Taiwan restaurants, this study using McDonald's Taiwan restaurants area distribution, business district type and the number of donation boxes as variables to do quantitative analysis to find out the impact of donation box of RMHC Taiwan. And doing case study of RMHC Taiwan’s “the Most Valuable Change" in 2014 and the "Change for Love" in 2015 marketing and fundraising campaigns which also combined with RICC(Recognition – Inspiration – Competence - Convenience) to identify the factors that affect the donor's donation action. The results are as follows: 1. The donation box of RMHC Taiwan which is placed in the McDonald's Taiwan restaurants will not be affected by the area distribution of the McDonald's Taiwan restaurants. 2. McDonald's Taiwan restaurants, children and family market-based business district, the higher the proportion business district type the higher fundraising income of donation box of RMHC Taiwan. 3. Ronald McDonald House Charity Taiwan placed more number of donation boxes, the higher fundraising income will be raised. 4. Ronald McDonald House Charity Taiwan “the Most Valuable Change" in 2014 and the "Change for Love" in 2015 marketing and fundraising campaigns, both two marketing fundraising campaigns raised a higher fundraising income. This study focus on donation box of Ronald McDonald House Charity Taiwan and combined with RICC(Recognition – Inspiration – Competence - Convenience) to identify the factors that affect the donor's donation action. The purpose of the study is to find out the reasons that affect the fundraising income of donation box and to understand the donor's donation action and hope it can be as a reference for other nonprofit organizations. Keywords: Donation Box, Donors donation action

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48

WANG, MEI-YUH, i 王梅玉. "A study of fundraising strategy for the social welfare non-profit organization: An example of the Eden Social Welfare Foundation". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bhr4ha.

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碩士
東海大學
第三部門碩士在職專班
106
In Taiwan, the social welfare non-profit organizations constitute most part of the non-profit organizations. From 2006 to 2015, the organization number of the social welfare has increased double. Meanwhile, the registeated fundraising activities has four times growth than before. Compared to other types of non-profit organizations, the social welfare non-profit organizations confront a more competitive fund-raising environment. As a result, to explore the effect of the fund-raising strategies for better donation motivation has turned out as an critical task for the management of social welfare non-profit organizations. The purpose of this study is aimed for “exploring the relation between fund-raising strategies and donation motivation.” Except for literature review, which is used for the exploration of the results of current studies, this study also investigates the related theories and innovative fund-raising strategies for following in-depth interview. The semi-structural interview had implemented that is aimed for exploring the relation between fund-raising strategies and donation motivation. The study result had proved the theories’ statements that support the importance of innovative strategies for fundraising. Furthermore, it summarizes that donation strategies affect the relationship of the four factors of donation motivation theory, which are “egoistic, altruistic, social exchange, and helping behavior.” In the end, based on the result of literature review, this study proposed suggestions for objective organization, and other NPOs for future fundraising activities. Key words: social welfare non-profit organization, innovative fund-raising strategy, donation motivation, case study

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49

KRCHOVÁ, Markéta. "Financování neziskových organizací v oblasti ochrany spotřebitele". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-48410.

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The topic of this thesis is Financing of Non-profit Organisations in Consumer Protection. Its aim was to analyse forms and possibilities of financing non-profit organisations in this area and to compare consumer protection in the Czech Republic and in selected EU countries. The first part of the thesis contains a literary search that defines non-governmental non-profit organisations (NPOs) in general, their visions, functions, aims and position in market economy. Furthermore, it describes the system of consumer protection in the Czech Republic, introduces particular organisations working in this sector and outlines their financial management and fund-raising. Czech consumer sector is compared to consumer sectors of the Federal Republic of Germany and the Slovak Republic. They differ from the Czech Republic especially in tax assignments system and in higher degree of governmental support. The following practical part analyses the forms of financing non-governmental non-profit organisations in consumer protection sector in two ways. The first one examines data from annual reports of three selected consumer protection NPOs. The other one analyses primary data from questionnaires completed by the same selected organisations. The results of the two forms of examination, independent of each other, confirmed the fact that consumer protection NPOs are forced to function with insufficient funding, the amount of which fluctuates year by year, having a tendency to decrease. A tendency to grow can only be observed with a few types of income sources, such as membership fees and private donations. One of the selected organisations makes earnings from its own activities a substantial part of its revenues. On the contrary, grants from Ministry of Industry and Trade show a tendency to decrease in the long term. To support the research, a questionnaire for consumers was analysed in practical part of this thesis. It was aimed to examine consumers´ awareness of activities, importance and funding of consumer protection NPOs and their willingness to financially support these organisations. The questionnaire analysis yielded a clear result that the public is not sufficiently informed of the function and importance of consumer protection NPOs, and this fact brings low willingness to participate on running or financing these organisations in general. To conclude, there is a relation between poor awareness of the public, not able to appreciate the value of NPOs, and long-lasting underfunding of these organisations as the outsiders of public interest. The reasons for this situation can be seen in combination of several factors: development of civil society being interrupted by decades of totalitarian regime, generally low public interest in community activities, lack of information about this part of community life, poor access to information about these organisations, vague conception of NPOs´ Public Relations and their insufficient cooperation with the media, and last but not least, unsystematic governmental support.

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50

Lee, Yao-Ming, i 李耀銘. "The Impact of Social Marketing Strategies on� Fundraising of a Non-profit Organization –A Taiwan’s Large-scale Social Welfare Enterprise as Case". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/3krt77.

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碩士
逢甲大學
經營管理碩士在職專班
93
When referring to the origin of nonprofit organizations or the third department, most tend to attribute the phenomenon to a mechanism that serves to compensate the government and market deficiencies. As curtailed by Taiwan’s unique situation in the past of an extended Marshal Law order that once put the development of nonprofit organizations to a setback. Yet following the lifting of the Marshal Law in 1987, many political, religious, educational, cultural, environment protective and medical foundations have mushroomed, and with a thriving nonprofit foundation development and a host of drastic changes to the social environment, such as the stock market crash, economic downturn, industry outflow, fund solicitation drawn by large-scale religious, natural disasters, resource squelching, dropping interest rates, and the impacted of the so-called “low interest-rate” or even the “zero interest-rate” era, nonprofit organizations are expected to face ever more harsh challenges. Just as the contemporary management guru Peter Drucker has said, “To any organization, marketing remains most fundamental; therefore, we are nearly unable to treat it as any singular function, and to gauge from the end result of business activities, it can be said that marketing has come to represent everything about business from the consumer’s standpoint”. As a result, nonprofit organizations are increasingly paying attention to the concept of marketing by utilizing it to draw the concern of sponsors and the general public for fundraising in expanding services and achieving its organizational mission. Nevertheless, as businesses that take to a marketing approach for profiting have long been criticized, this has spawned the need for developmental, implementation and monitoring proposals that would poise to integrate the concept and services in the domain of market segregation, customer behavioral study, communication through facilitation, steering and exchanging theories to trigger the response of target groups in order to achieve maximum social marketing. A main purpose of the study has been to study, taking to the above background and using a quantitative, explorative research method, together with case interviews and gathering relevant literature, how best for large local nonprofit organizations, as curtailed by the changing environment, manpower downsizing, and limited resources, to adopt social marketing strategy to conduct service fundraising, and to analyze the impact of social marketing, in order to identify an optimal marketing fundraising strategy as operational references to nonprofit organizations. The study findings are concluded as follows, nonprofit organizations, when faced with a multiple pressure of the environment, peer competition and manpower downsizing, are best to utilize their core ability based on their organizational mission and vision derived from the SWOT analysis, combining the business social marketing strategy, in order to secure market segregation and product position. When attempting to locate target market and adopt a marketing portfolio, it is prudent to focus on varied target subjects with sensual pursuit broaching from social marketing through the mass media and marketers, integrating a customer first service mentality and a comprehensive distribution channel. The study finds that the social marketing strategy produces a positive impact toward fundraising, if not for how its dynamics are often linked to the prevailing social environment and social marketing strategy. At a time when there are little other social headlines present, a nonprofit organization’s zeroing in on target audiences with market segregation, coupled with promotional giveaway and a swift and convenient distribution channel would produce optimized fundraising yield, or else the fundraising yield may be limited. And despite major social headlights do come to hinder the receipts of a fundraiser, yet a positive pursuit that caters to the public needs and shuns from a head-on conflict, coupled with media promotion, could nevertheless overturn a weak fundraiser. Essentially an increased media exposure on a given social market event bears an indirect impact to the increase of a foundation’s overall fundraising efforts. While social value perspective that emphasizes the service topic also presents a prime opportunity for social marketing; getting large corporations’ sponsorships could help to ease an organization’s fundraising pressure, but it also affects the willingness of other similar natured corporations to pledge sponsorship, presenting a decision dilemma, and the lack of planning by professional marketers remains a major marketing downfall. As foundations tend to base on an optimized fundraising yield as the premise for setting the solicitation goal when it comes to defining a target marketing strategy, the future marketing strategy will continue be dominated by nationwide media, and backed by local media and marketers, hence presenting the need to actively delve into non-urban potential donors in a move to secure maximum fundraising yield with the least human resources. Yet as curtailed by funding, creating a strategic alliance with major corporations remains a crucial consideration to most foundations.

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