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Rozprawy doktorskie na temat „Mouth”

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Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 30 lipca 2024

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1

Jönsson, Joakim. ""Word of mouth" : Hur påverkas hotellgäster av "word of mouth"". Thesis, Örebro University, Department of Restaurant & Culinary Arts, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-4878.

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Detta arbete kommer att ta upp området muntlig marknadsföring, eller som det kallas internationellt ”word of mouth”, som en metod för att beskriva kunders medverkan till att marknadsföra ett tjänsteföretag, som t.ex. hotell. Begreppet marknadsföring innebär en rad aktiviteter som ett företag utför, för att locka kunder. En del av dessa aktiviteter kan vara annonsering, eller broschyrer, som hotellet delar ut.

Syftet med undersökningen är att se hur ett hotells gäster har fått kunskap om hotellet och hur ”word of mouth” (WOM) har påverkat dem i sitt val.

Den metod och det material som har använts är en enkät som har delats ut och besvarats av gäster på ett hotell vilket är beläget i Eskilstuna.

Resultatet av undersökningen visar att de flesta av de personer som deltog var positiva till ”word of mouth”.

Slutsatsen av denna undersökning är att ”word of mouth” påverkar kunder som bor, eller ska bo, på ett hotell. Men även blivande kunder påverkas, i och med att de får rekommendationer av andra. Därför kan det vara klokt av hotell som vill ha fler kunder att satsa på ”word of mouth” marknadsföring.

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2

Sellar, Gord A. "With my mouth". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ59251.pdf.

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Gillespie, Tyler. "Smart Mouth [stories]". ScholarWorks@UNO, 2016. http://scholarworks.uno.edu/td/2154.

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4

Abbey, Louis M. "Fully Open Mouth". VCU Scholars Compass, 1995. http://scholarscompass.vcu.edu/etd/4334.

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Hughes, Rolf. "Word of Mouth and and imaginary flanerie : on reading Word of Mouth". Thesis, University of East Anglia, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.386096.

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6

Li, Yung-Hua. "The influence of the environment on biofilms of oral bacteria". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ32000.pdf.

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7

Sharuga, Constance R., Debra Dotson i Tabitha Price. "Treating Burning Mouth Syndrome". Digital Commons @ East Tennessee State University, 2009. https://dc.etsu.edu/etsu-works/2529.

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8

Gómez-Mendoza, Juan Bernardo. "A contribution to mouth structure segmentation in images towards automatic mouth gesture recognition". Phd thesis, INSA de Lyon, 2012. http://tel.archives-ouvertes.fr/tel-00770660.

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This document presents a series of elements for approaching the task of segmenting mouth structures in facial images, particularly focused in frames from video sequences. Each stage is treated separately in different Chapters, starting from image pre-processing and going up to segmentation labeling post-processing, discussing the technique selection and development in every case. The methodological approach suggests the use of a color based pixel classification strategy as the basis of the mouth structure segmentation scheme, complemented by a smart pre-processing and a later label refinement. The main contribution of this work, along with the segmentation methodology itself, is based in the development of a color-independent label refinement technique. The technique, which is similar to a linear low pass filter in the segmentation labeling space followed by a nonlinear selection operation, improves the image labeling iteratively by filling small gaps and eliminating spurious regions resulting from a prior pixel classification stage. Results presented in this document suggest that the refiner is complementary to image pre-processing, hence achieving a cumulative effect in segmentation quality. At the end, the segmentation methodology comprised by input color transformation, preprocessing, pixel classification and label refinement, is put to test in the case of mouth gesture detection in images aimed to command three degrees of freedom of an endoscope holder.

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9

Huffman, Courtney N. "Perceived efficacy and utilization of the OralCDx brush biopsy". Morgantown, W. Va. : [West Virginia University Libraries], 2002. http://etd.wvu.edu/templates/showETD.cfm?recnum=2334.

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Thesis (M.S.)--West Virginia University, 2002.
Title from document title page. Document formatted into pages; contains vi, 52 p. : ill. Vita. Includes abstract. Includes bibliographical references (p. 37-38).

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10

Nair, Gopinathan Raj. "In vitro interactions of Candida species and oral bacteria". Thesis, Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19672548.

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11

Asp, Susanna, i Elin Johansson. "Blod, svett, tårar… och Word of Mouth? : Att arbeta aktivt med Word of Mouth". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20721.

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Det blir allt svårare för företag att särskilja sig på marknaden. Traditionell marknadsföring är inte längre lika effektiv som förr, och idag finns flera olika strategier för att sticka ut i bruset. Kring varumärken och produkter skapas ofta ett rykte, som ibland antingen kan vara positivt eller negativt. Ibland har detta rykte uppkommit utan påverkan ifrån företaget, men det finns även strategier för att skapa och påverka sitt eget rykte. Ett positivt rykte kan leda till ökad försäljning och vinst. Syftet med denna studie är att undersöka hur företag kan arbeta aktivt med denna typ av ryktesspridning, det vill säga Word of Mouth. Vi vill även undersöka om Word of Mouth behöver kompletteras med andra marknadsföringsstrategier, eller om den ensam är tillräcklig.Tidigare forskning har framför allt behandlat vad som påverkar konsumenter att sprida ett rykte. Buzz Marketing, som kan definieras som ett aktivt arbete med Word of Mouth, är ett område som fortfarande är relativt outforskat. Desto mindre forskning har gjorts med konfektionsbranschen som undersökningsområde. Därav ligger det i vårt intresse att studera denna del av marknaden. Inom den berörda teorin nämns vikten av att arbeta med ryktesspridning, både genom att generera positiv Word of Mouth, samt förhindra negativ Word of Mouth. Det finns olika strategier företag kan använda sig av för att bidra till positiv ryktesspridning, där den enklaste formen är att be nöjda kunder föra ryktet vidare till sin omgivning. Andra former som kräver mer aktivitet från företagets sida är att tillverka tilläggsprodukter, anordna fester samt olika typer av marknadsföringsprojekt.Till vår undersökning har vi genomfört intervjuer med utvalda företag inom konfektions- och skobranschen. Dessa är Dr Denim Jeansmakers, The Stray Boys, Ljung, Tailor Store och SCDG AB. Empirin behandlar hur dessa företag aktivt arbetar med Word of Mouth och hur de ser på denna typ av ryktesspridning. De intervjuade företagen berättar om de tror att Word of Mouth är en god marknadsföringsstrategi, eller om den är otillräcklig.Det finns flera sätt att se på Word of Mouth och att arbeta med ryktesspridning. De intervjuade företagen arbetar förhållandevis lite med denna marknadsföringsstrategi och endast ett fåtal kan ge konkreta exempel på metoder de använder sig av. Dock visar både teori och empiri på vikten av att arbeta med ryktesspridning och att minska negativt Word of Mouth. Flera av de intervjuade företagen bevisar att enbart arbeta med Word of Mouth räcker som marknadsföring, dock är detta tydligt kopplat till företagets vision, målgrupp och storlek. Huruvida effekten av Word of Mouth går att mäta eller ej råder det delade meningar om. Vissa hävdar att det går att förlita sig på trafik på websidor och ökad försäljning, andra hävdar att detta är otillräckligt då effekten inte isoleras. Ett konkret mätinstrument existerar inte.It has become more difficult for companies to differentiate themselves on the market. Traditional marketing is no longer as effective as before, and today there are several different strategies companies can use to stand out. Reputations often occur about brands and products. This reputation can be either positive or negative. Sometimes, this reputation occurs without influence from the company, but there are several strategies for companies to use to create and shape its reputation. A positive reputation can lead to increased sales and profits. The purpose of this study is to examine how companies can actively pursue this kind of rumor-mongering - Word of Mouth. We also want to study if Word of Mouth needs to be supplemented with other marketing strategies or whether it is sufficient by itself.Previous research has mainly dealt with reasons why consumers spread rumors. Buzz Marketing, which can be defined as actively working with Word of Mouth, is an area in marketing that still is relatively unexplored. Even less research has been done with the clothing industry as a study area. Hence, it is in our interest to study this share of the market. The importance of working with the rumor mill is mentioned frequently in the theory, both by generating positive word of mouth, and how to prevent negative Word of Mouth. There are various strategies that companies can use to contribute to spreading of a positive reputation; the easiest way is to ask satisfied customers to spread the reputation about the brand to their surroundings. Other forms that require more activity by the company is to offer additional products, organizing parties and various types of marketing projects.In our study, we conducted interviews with selected companies in the apparel and footwear industry. These are Dr Denim Jeansmakers, The Stray Boys, Ljung, Tailor Store and SCDG AB. The empirical material deals with how these companies are actively working with Word of Mouth and what their perception of this kind of rumor mill is. The companies interviewed also gave their version of Word of Mouth and if they feel that it is a good marketing strategy, or if it is insufficient.There are several ways to look at Word of Mouth and work with the rumor mill. The companies we interviewed do not work with this type of marketing strategy in a large extent, and only a few can provide concrete examples of methods they use. However, both our theoretical and empirical work shows the importance of working with the rumor mill and reducing negative Word of Mouth. Several of the interviewed companies proves that only working with Word of Mouth can be sufficient, however, this is clearly linked to the company's vision, target market and size. There are different opinions about whether the effect of Word of Mouth can be measured or not. Some argue that it is possible to rely on traffic for websites and increased sales; others argue that this is not enough because the effect is not isolated. A concrete measurement tool does not exist.
Program: Textilekonomutbildningen

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12

Palmér, Hanna, i Emma Hult. "Behandling vid Burning Mouth Syndrome". Thesis, Karlstads universitet, Fakulteten för hälsa, natur- och teknikvetenskap (from 2013), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31849.

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13

Cho, Victoria. "Trouble Comes From the Mouth". ScholarWorks@UNO, 2016. http://scholarworks.uno.edu/td/2237.

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14

Ruffino, Laura Ann. "What Taste in My Mouth". OpenSIUC, 2015. https://opensiuc.lib.siu.edu/theses/1725.

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These poems are the product of three years of writing and reflection on the poet's experiences throughout the illness and death of a parent, the destruction of hurricane Katrina in St. Bernard parish, and the oil industry's presence in Southeastern Louisiana. The manuscript is arranged without section breaks and operates in nine cycles.

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15

VanZutphen, Jenessa. "My Mouth has a Mother". PDXScholar, 2017. https://pdxscholar.library.pdx.edu/open_access_etds/3671.

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This collection is a conversation between the internal vs. external self--"vs." being operative, as I'm considering these things in tension or argument. I see writing as inhabiting a middle ground between thought and action, spanning both the internal and external act of communication simultaneously. The mouth seems an apt site for exploring this duality of experience. It is the great molder of language as it becomes. And mouth as passageway. I often experience the intersection of the inner/outer as obstructed or knotted. I wonder how one connects to an other given this blockage of passage. I'm thinking about this blockage as the felt reaching and indirect contact inherent in communication and by extension, relationship. I'm interested in how the impulse to connect emerges distorted and what it looks like to have this revealed in the body. I recognize the experience of love as capable of transcending this distortion. These poems reflect also, on how this relates to spaces, rooms--the inside or outside of a house being analogous to inside or outside the body. I'm interested in giving the internal environment greater voice--seeing how objects rest, make meaning and animate this environment. Stillness and life of the inanimate (or dead) feel crucial to the interior space. I'm interested in the object's capacity to extend beyond the illusion of ownership (and the life of the body). I see the particles of the human body (skin, hair) speaking to mortality and also to the resilience of what is lost. These poems seek beauty or truth in the small, ordinary thing--they see the enormity of an ant. This beauty is of course, not without suffering and futility. Rather, the experience of beauty is a simultaneously celebratory and heartbreaking act. All of this is very serious (and thus also very comic).

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16

Moore, Simon Reading. "Oral cancer in South Australia : a twenty year study 1977-1996". Title page, table of contents and precis only, 1999. http://web4.library.adelaide.edu.au/theses/09DM/09dmm824.pdf.

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Danda, Gabriel. "Word of mouth habits : the effect of past behaviour on positive electronic word of mouth". Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64837.

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The ubiquity of the internet and online social platforms has led to social media addiction where people spend significant amounts of time spend creating and consuming content online. Therefore there was need to investigate whether these habitual behaviours of online content creation relate to communications about products and services such as word of mouth. The purpose of this study was to examine whether past word of mouth behaviour can predict future behaviour and whether it can become habitual. An online survey was administered to online users for them to report on how frequently they posted their restaurant experiences and their perceptions of how much they do this automatically. By grouping the respondents into three frequency groups (low, medium, high), the results showed that past word of mouth behaviour predicted future behaviour but only through attitudes towards word of mouth. The results also demonstrated that indeed, positive electronic word of mouth can become habitual, particularly due to people expressing their self-concept as they publicly display their product consumptions. This study concludes by providing recommendations for managers and directs future research on how consumer habits can be leveraged in word of mouth communications.
Mini Dissertation (MBA)--University of Pretoria, 2017.
pa2018
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted

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18

Osman, Shaiesta. "Oral microbiology". Thesis, University of North Texas, 1998. http://catalog.hathitrust.org/api/volumes/oclc/48128254.html.

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Eckley, Brett. "A microbiological and clinical assessment of orthodontic patients with poor oral hygiene". Morgantown, W. Va. : [West Virginia University Libraries], 2004. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=79.

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Thesis (M.S.)--West Virginia University, 2004.
Title from document title page. Document formatted into pages; contains ix, 108 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 63-67).

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20

BussieÌ€re, Dave. "Understanding the language of word-of-mouth : a hermeneutic study of Internet-based word-of-mouth". Thesis, University of the West of England, Bristol, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438794.

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Word-of-mouth is a frequently mentioned construct in marketing research. Prior research has included numerous product categories, international settings and both consumer and business environments. Unfortunately, this understanding of word-of-mouth is largely based on positivistic, quantitative research. Previous research has generally used retrospective surveys ("Think of time when you asked for advice.... "). While this positivistic research adds to the general understanding of the transactional mechanics of word-of-mouth, it ignores information that can provide valuable insight. This is further complicated by the fact that a third of all academic WOM journal articles fail to formally define the term. Through the hermeneutic analysis of 127 actual word-of-mouth conversations found on the internet, this dissertation expands the understanding of word-of-mouth. While there is general support for previous word-of-mouth findings, there is a significant extension of understanding. This research has found evidence of the impact of anger, confusion and humour on WOM conversations -- anger, impatience, humour and sarcasm. Finally, there is evidence of WOM as more than a transaction, as a social process. This is an area of research that has not been discussed in previous WOM research. Of particular note is the fact that WOM conversations include multiple participants. These participants interact. As such, the flow of information is more complex than previously understood. WOM respondents influence other advice givers as well as the original advice giver. This influence includes current and previous interactions between the WOM participants. A dynamic model of WOM is proposed.

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21

Miller, Marta. "Psychological factors maintaining burning mouth syndrome /". [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19541.pdf.

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Ferrante, Samantha. "No More Odes to My Mouth". Digital Commons @ Butler University, 2020. https://digitalcommons.butler.edu/grtheses/522.

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No More Odes to My Mouth is a collection of poetry exploring the effects of Complex Post-Traumatic Stress Disorder on a speaker as she moves through a patriarchal world. Dealing in themes of sexual assault, gaslighting, witness, art, family, and love, the collection is a careful balancing of colloquial storytelling and lyric curiosity.

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23

Du, Toit Adriaan Claassen. "An oral pathological profile for the preprosthetic evaluation of edentulous patients in the Western Cape of South Africa and the implications for training". Thesis, Peninsula Technikon, 2003. http://hdl.handle.net/20.500.11838/1531.

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Thesis( Masters degree(Dental Technology))--Peninsula Technikon, Cape Town, 2003
This study explored the oral pathological conditions and related normal aberrations found within an edentulous sample group of the Western Cape of South Africa. The initial literature review concentrated on similar epidemiological surveys from a national and international perspective, from which a research framework was formulated and then applied to the chosen sample size. Statistical analysis revealed the mean age of the sample group as 57,3 +1- 1 years and that the male, female ratio was 1:2.16. Results indicated that the percentage of healthy individuals were 78%. Normal aberrations such as mobile alveolar ridge (flabby ridge) (2,6%), oral mucosal pigmentation (1,9%), chronic cheek chewing (1 %), torus mandibularis and palatinus (0,5%) had the highest incidence. Twenty three percent exhibited some sort of oral pathological condition such as denture stomatitis (7%), ulcerations (5,2%), angular cheilitis (1,8%), white lesions (4,4%), and denture-related hyperplasia (1,9%) were the most prevalent. Systemic diseases were recorded in 38,2% of patients: hypertension (22,7%), heart disorders (6,6%), diabetes mellitus (6,5%) and asthma (4,4%) were the most common. Individuals that exhibited oral pathoses were found to be wearing older dentures than individuals who replace their dentures more regularly. No significant difference was found between the age of the denture and the age of the patient. The empirical investigation revealed that the number of prominent oral conditions was low for the Western Cape of South Africa and could perhaps be incorporated into an educational module for dental technologists. A better understanding of such oral pathological conditions may aid communication and patient service between the parties involved. The concept of a more collaborative approach between the dentist and the dental technologists was discussed. Reference is made to a community service model that focuses more specifically on the needs of the poorer edentulous individuals of the Western Cape.

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Samaranayake, Yuthika Hemamala. "Pathogenic attributes of candida krusei with particular reference to the oral cavity". Thesis, Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14024494.

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ALVES, CRISTIANE DE ANDRADE. "MOUTH THE MOUTH: A STUDY ON AS THE CONSUMERS IF THEY HOLD AND THEY PERCEIVE THIS PHENOMENON". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2001. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2388@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
A comunicação boca a boca é considerada o fator de maior influência na fase de pré-compra. O estudo da troca de referências (indicações) pelo boca a boca tem se apresentado como um caminho eficiente para a compreensão mais completa sobre como os consumidores se comportam em relação a este fenômeno e o percebem em diversos aspectos. Pesquisas recentes sobre este tema identificaram expressivas variações de comportamento entre consumidores de diferentes nacionalidades. Este estudo faz um investigação sobre como se dá este fenômeno entre consumidores brasileiros e avalia uma possível variação de comportamento em função de diferenças de idade, sexo e classe social.
The Word-of-mouth communication is considered to be the most influential factor in the pre-purchase phase. The study of Word-of-mouth referrals has proven to be an efficient way to a wider understanding of how final consumers behave and perceive this phenomenon in different aspects. Recent research on this issue have detect meaningful variations in consumer behavior of different nationalities. This study investigates how this phenomenon takes place among brazilian consumers and verifies a possible variation related to age, sex and social class.

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Kilpi, Anu. "Characterization of mononuclear cells of inflammatory infiltrates in oral tissues a histochemical and immunohistochemical study of labial salivary glands in Sjögren syndrome and oral lesions in systemic lupus erythematosus and in lichen planus /". Helsinki : Yliopistopaino, 1987. http://catalog.hathitrust.org/api/volumes/oclc/17456505.html.

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Lin, Huancai. "Oral health status, knowledge, attitudes and behaviour of adults in Guangdong, China /". Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20377721.

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28

Nayak, Arabinda. "Foot and mouth disease virus RNA replication". Thesis, University of Surrey, 2005. http://epubs.surrey.ac.uk/842873/.

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Infection of susceptible cells with foot and mouth disease virus (FMDV) results in multiplication of the RNA genome and assembly of mature virions. The entire process of genome replication is completed in a few hours and encompasses many intracellular events. Like other picornaviruses, FMDV uses a peptide primed RNA replication mechanism. The factors that are required to uridylylate each of the three FMDV VPg peptides and the role of the FMDV cis-acting replication element (cre) or 3B Uridylylation Site (bus) in VPg uridylylation have been determined. The native N-terminus of the FMDV 3Dpol enzyme is a pre-requisite for VPg uridylylation in vitro and the effects of mutations in the RNA template are consistent with a slide-back mechanism. The role of the poly(A) tail in uridylylating VPg was insignificant using full-length FMDV RNA transcripts suggesting the possibility of an alternative mechanism of VPg incorporation into negative strand RNA. The optimal RNA sequences required for VPg uridylylation were found to be within the 5' non-coding region (NCR). Furthermore, the results also showed evidence for RNA-RNA interactions between distinct structures from within the 5' NCR that influence VPg uridylylation. The polymerase precursor 3CDpro is also a prerequisite for uridylylation of each of the FMDV VPg peptides. However BCpro alone can substitute for 3 CD, but is much less efficient. It also appeared that the overall charge of the VPg peptides determines their recognition by the FMDV 3Dpol. The RNA binding activity of the 3C was found to be required for its stimulatory effects on VPg uridylylation. Unlike the poliovirus cloverleaf, the FMDV S-fragment (at the 5' end of the genome) does not interact with the FMDV 3CD precursor protein; however it binds specifically to a cellular factor p48. The crude replication complexes (CRCs) isolated from FMDV-infected cells were found to synthesize viral RNA very efficiently and an in vitro RNA replication system developed using these CRCs can be used to study the complete RNA replication events of FMDV.

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Abujatum, Dueñas Paula, Cruz Macarena Fernández, Sánchez María José Lillo i Dechent María Paz Navarrete. "Word of mouth en las redes sociales". Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/108077.

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Seminario para Optar al Título de Ingeniero Comercial, Mención Administración
En el presente trabajo se analizan los diferentes factores que influyen al momento de confiar en aquellos comentarios que se realizan a través de las Redes Sociales; entre estos factores se encuentran: el Prestigio de la Plataforma, la Consistencia entre Comentarios y la Consistencia entre Comentarios y Compras Anteriores, así como también los Líderes de Opinión y la Frecuencia de visitas a la Plataforma. Para obtener conclusiones certeras se realizó un análisis cuantitativo a través de encuestas realizadas a distintas personas; y en base a estos resultados se logró dar respuesta a cuáles eran los factores más relevantes al momento de confiar en los comentarios del tipo eWOM. Este trabajo permitirá finalmente a las organizaciones entender cómo las campañas realizadas a través de Internet y principalmente a través de las Redes Sociales pueden tener una mayor acogida por el público; como también para mejorar el entendimiento del boca oído en las Redes Sociales tema de gran relevancia hoy en día.

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Campbell, S. J. "Assessing the mouth state of sick children". Thesis, Northumbria University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387712.

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Chen, Zhu. "Social considerations in online word of mouth". Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/52270.

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Word of mouth (WOM) – or information shared among consumers themselves – has long been regarded as one of the most influential information sources for consumers (Brown and Reingen 1987). Unlike offline word of mouth, which typically occurs among people who know each other, online word of mouth typically occurs among strangers who do not know, and are unlikely to ever know, one other. While it is reasonable to assume that social concerns, such as maintaining relationships, are likely to influence people’s offline word of mouth behavior among familiar others, it is unclear whether social concerns dictate people’s online word of mouth behavior. In my dissertation, I look at how social considerations – thoughts about other people – affect people’s online word of mouth behavior. In the second chapter of my dissertation, I examine how people’s choice of word of mouth topic online is influenced by social considerations. Specifically, I find that while people enjoy talking about controversial topics because the topics are intrinsically interesting, people often times avoid these topics because they fear social rejection by their conversation partner. In chapter three, I examine how reviewers’ desire to appear logical (vs. imaginative) during word of mouth transmission affects their memory for the experience. I find that attempting to be logical negatively affects reviewer’s memory and this is due to the logic mindset activating verbal instead of perceptual processes during subsequent recall. In other words, impression management goals (e.g., to present oneself as a rational person) during word of mouth communication may be detrimental for people’s memory . Chapter four examines how consumer evaluations of reviews are driven by consumer beliefs about why reviews are written. I find that, in general, consumers tend to discount positive reviews because they think positive reviews are written for reviewer-specific reason such a self-enhancement or signaling expertise. When temporal contiguity cues – words and phrases indicating that the review was written immediately after the consumption experience – are present, however, people tend to give more credence to positive reviews because these cues make consumers think that the product experience, rather than reviewer-specific goals, precipitated the writing of the review. Taken together, my dissertation shows that social considerations affect both the transmission of word of mouth and the reception of online word of mouth. More generally, my dissertation showcases how thoughts about others (e.g., will others be offended?) influence consumer behavior even in situations where present and future social interactions are unlikely to occur.

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Foster-Cuevas, Mildred. "Immunodeterminants of foot-and-mouth disease virus". Thesis, University of Hertfordshire, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.338562.

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Puig, Arturo. "Lipopeptide vaccines against foot and mouth disease". Thesis, University College London (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.428103.

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DeVoe, Lauren E. "Erichtho’s Mouth: Persuasive Speaking, Sexuality and Magic". ScholarWorks@UNO, 2015. http://scholarworks.uno.edu/td/2020.

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Since classical times, the witch has remained an eerie, powerful and foreboding figure in literature and drama. Often beautiful and alluring, like Circe, and just as often terrifying and aged, like Shakespeare’s Wyrd Sisters, the witch lives ever just outside the margins of polite society. In John Marston’s Sophonisba, or The Wonder of Women the witch’s ability to persuade through the use of language is Marston’s commentary on the power of poetry, theater and women’s speech in early modern Britain. Erichtho is the ultimate example of a terrifying woman who uses linguistic persuasion to change the course of nations. Throughout the play, the use of speech draws reader’s attention to the role of the mouth as an orifice of persuasion and to the power of speech. It is through Erichtho’s mouth that Marston truly highlights the power of subversive speech and the effects it has on its intended audience.

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MacAdams, Anneliese. "Any other mouth : writing the hybrid memoir". Thesis, University of Huddersfield, 2017. http://eprints.hud.ac.uk/id/eprint/32633/.

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This Ph.D. by Publication comprises my short story collection, Any Other Mouth, along with a reflective and critical exegesis, which examines what I have termed the hybrid memoir. The term describes memoiristic texts that contain significant transgressions from the conventional memoir genre. As well as discussing the definition and its implications, this exegesis demonstrates that Any Other Mouth represents an original contribution to knowledge in the way that it engages and experiments with the hybrid memoir form. In Part One, I define the term hybrid memoir, and explain why my definition differs to that of author/academic Natalia Rachel Singer, who in 2004 was the first person to suggest a definition for the term. With reference to Chris N. van der Merwe and Hein Viljoen (2007) and Vanessa Guignery (Eds. Guignery, Pesso-Miquel, & Specq, 2011), I discuss hybridity as a literary concept, and state that texts that occupy ‘liminal’ spaces can be transformative. By way of contrast, I clarify what is meant by a conventional (non-hybrid) memoir, using a definition by Thomas G. Couser (2011). I mention the problems encountered in producing the hybrid memoir definition, but argue that in spite of such complexities, I believe the term to be a useful tool for thinking about certain texts. In Part Two, I discuss the rising popularity of hybrid memoirs, using David Shield’s (2011) Reality Hunger: A Manifesto as a starting point. I note the limitations of Shield’s work, but propose that it nonetheless provides a key resource in my discussion. I describe some of the significant transgressions from the conventional memoir genre that take place in Any Other Mouth, and also Dave Eggers’s (2007) A Heartbreaking Work of Staggering Genius and David Vann’s (2009) Legend of a Suicide. I explain that these works provide helpful comparisons to my own book, due to their hybrid forms and their explorations of filial bereavement. In relation to all three texts, I examine how the hybrid memoir provides authors with new opportunities for self-expression. Building on research carried out by Leigh Gilmore (2001), Elise Miller (2011), and Katarzyna Małecka (2015), I look at how trauma caused by filial bereavement can manifest in the hybrid memoir at a structural and linguistic level. I explore how hybrid memoirs can enable bereaved authors to effectively portray their emotions, and posit that the writing process can help transform grief. The exegesis concludes by using Patricia Leavy’s (2014) text Method Meets Art to establish why I view my creative work as a practice-based methodology, and I discuss how my creative practice continues to engage with my research. After emphasising how important writing Any Other Mouth has been for me, I explain the limitations of my research, and identify areas where further research could be undertaken by others in the field.

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McDonald, Mimi Elizabeth. "Tell Me Where To Hide My Mouth". Thesis, Virginia Tech, 2007. http://hdl.handle.net/10919/45439.

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Tell Me Where To Hide My Mouth is a collection of poetry whose central theme is a womanâ s journey towards redemption. The redemptive struggle plays out in various scenarios, stalls, hesitates, regresses, slowly and abruptly begins, but never ends. The hesitance, the anticipation during the redemptive journey, and the way this journey weaves back and forth within itself is represented in four separate sections: â My Insect Heartâ , â No One Warns You of Thisâ , â The Body Without Yesâ , and â Tell Me Where to Hide my Mouthâ . The poems in each section are separated by my own creative design relative to four central themes revolving around the redemptive journey: love; loss and sacrifice; social consciousness, and confessional history telling through the reflection of my relationship to the physical landscape. Although the collection is not chronological, it is a lyric narrative with linear characteristics. It is my hope that the reader enters any place within the collection they wish, but is eventually drawn to the beginning to read through to the end, and experience a redemptive journey themselves.
Master of Fine Arts

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Aksu, Alper. "BENCH-TOP VALIDATION OF INTELLIGENT MOUTH GUARD". Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1373377234.

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Hansson, Annette. "Modeling of multi-step oral carcinogenesis in vitro : assessment of growth, differentiation and apoptosis markers /". Stockholm, 2003. http://diss.kib.ki.se/2003/91-7349-445-3/.

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Wester, Emma. "Negativ word of mouth : olika WOM-källors inflytande på köpbeslutet". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11129.

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Word-of-mouth har länge varit ett intressant och viktigt fenomen inom marknadsföringen. Med introduktionen av Internet och den växande populariteten av sociala medier, så har word-of-mouth förändrats och är nu tillgänglig för många fler konsumenter online och världen över. Word-of-mouth som sker över Internet har fått namnet elektronisk word-of-mouth (förkortat eWOM). Denna studie har undersökt skillnader i inflytandet av olika word-of-mouth-källor, specifikt traditionell muntlig WOM och eWOM. Detta för att se om det finns några skillnader i hur konsumenter söker och tar del av WOM-information inför köpbeslut av nya produkter eller tjänster. Denna studie har också perspektivet att endast kolla på inflytandet av negativa WOM-källor och hur dessa påverkar konsumenters köpbeslut. Studien har genomförts med hjälp utav ett elektroniskt frågeformulär som distribuerats genom Högskolan i Borås studenter samt genom Facebook. Frågeformuläret består av frågor och avsnitt gällande hur viktigt WOM är för konsumenter innan köp av en tidigare oprövad produkt eller tjänst, trovärdigheten av WOM informationen, hur WOM kan ändra ens attityd samt sannolikheten att man avstår köp på grund av negativ WOM.Resultatet från frågeformuläret visar på att traditionell muntlig WOM fortfarande anses vara den bästa WOM-källan, den som används mest och anses vara den mest trovärdiga källan för WOM och fick högst poäng i alla kategorier från frågeformuläret. eWOM från ratingsidor rankades som näst bäst medan eWOM från ens Facebookvänner ansåg vara det sämsta alternativet för eWOM i alla kategorier. Slutsatsen dras därför att negativ WOM-information influerar konsumenter på olika vis beroende på vilken WOM-källa det kommer ifrån. Traditionell muntlig WOM anses vara det bästa, även om eWOM används mycket så anses det inte vara lika trovärdigt och informativt.
Word-of-mouth has been an important phenomenon in marketing for a very long time. With the introduction of the Internet and the growing popularity of social media, word-of-mouth communication has changed and is now available for consumers from all over the world with just the click of a mouse on your computer. This phenomenon has been given the name electronic word-of-mouth (eWOM). This study has examined the influence of different WOM-sources, specifically traditional oral WOM and electronic WOM to see if there are any differences in how consumers search and use different WOM-information in their purchase decision. This study has also taken an approach to only look at the influence of negative word-of-mouth from different WOM-sources and their influence. To research this an electronic questionnaire has been used and distributed to student at the University of Borås and also over Facebook. The questionnaire consists of questions regarding how important looking for WOM information before a purchase it, trustworthiness of WOM, how WOM can change your attitude to a product or service and the possibility of not going through with a purchase based on information from WOM-sources.Results from the questionnaire shows that traditional oral WOM is still considered to be the best, most used and trustworthy source of WOM as it scored highest in all categories of the questionnaire. eWOM from rating sites scored second in all categories, and eWOM from Facebook friends scored lowest in all categories. It can therefore be concluded that negative WOM-information can influence consumer purchase decision in different ways, and even though eWOM is widely used it is considered to be less informative and trustworthy than traditional oral WOM.

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McDiarmid, Marney Elizabeth. "From mouth to mouth an oral history of lesbians and gays in Kingston from World War II to 1980 /". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0003/MQ42664.pdf.

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Janse, van Rensburg Leon. "The application of magnetic resonance and computed tomography imaging in the diagnosis and management of maxillofacial tumours". Thesis, University of Western Cape, 2004. http://etd.uwc.ac.za/index.php?module=etd&amp.

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The Application of Magnetic Resonance (MRI) and Computed Tomography Imaging (CT) in the Diagnosis and Management of Maxillofacial Tumours. For decades maxillofacial surgeons over the world have been frustrated by the high and often fatal recurrence of certain advanced jaw tumours. This study conclusively proves that Computed Tomography and especially Magnetic Resonance Imaging significantly decreases recurrence of Odontogenic Keratocyst and Ameloblastoma and allows surgical planning to avoid these recurrences.

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Gündüz, Stefan Christoffer, i Assane Moukhsine Ndiaye. "Har eWOM en påverkan på din semester? : En kvalitativ studie om hur negativa recensioner influerar konsumentens köpbeslutsprocess vid bokning av hotellboende online". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-450938.

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I samband med den växande teknologiska utvecklingen har spridningen av internetbaserade recensioner, även kallat electronic-word-of-mouth (eWOM), fått en allt större betydelse för konsumenterna inför ett köpbeslut. Turismbranschen är ett exempel på en bransch där allt fler människor använder online recensioner vid val av hotell online. Syftet med denna studie var att undersöka hur den negativa spridningen av eWOM påverkar köpbeslutsprocessen hos svenska konsumenter vid onlinebokning av hotell. Studien baserades på teorier som belyser följande ämnen; köpbeslutsprocessen, trovärdighet och eWOM. Studiens urval grundades på individer som har tidigare erfarenheter av hotellbokning online och använder online recensioner vid sin informationssökning samt är över 18 år gamla. Studien bestod av en kvalitativ undersökning där tio respondenter har intervjuats på ett semistrukturerat vis. Intervjufrågorna bestod av 35 frågeställningar som var tematiserade i fyra olika teman med sju subteman och utformade efter studiens frågeställningar samt syfte. Resultatet påvisade att majoriteten av respondenterna i undersökningen ansåg att negativa recensioner är till hjälp inför deras köpbeslut. Detta gäller vid osäkerhet eller informationsbrist gällandes hotellet. Resultatet visade även att negativ eWOM har en större påverkan på konsumenternas köpbeslut än positiv eWOM. Majoriteten av respondenterna tyckte att tvåsidig information var en viktig faktor inför deras köpbeslut, samt att recensioner skall vara detaljerade. Den uppfattade trovärdigheten ökade ifall webbplatsen var lättanvänd, allmänt känd och modern.
With regards to the global technological advancements and the effects of both external and internal factors on consumers' decision-making process. Consumers utilize online platforms to convey and to perceive other’s opinions, the act falls under the category electronic word of mouth (eWOM). The aim of this study was to reach a deeper understanding of how negative electronic word of mouth (neWOM) affects consumers' buyer decision process. The study utilized theories that highlight the following areas: consumer buyer decision process, credibility, electronic word of mouth. With regards to these theories a qualitative research method was applied, and ten semi-structured interviews were carried out. The interview questions were divided into different themes, based on the previously stated theories. The results indicated that negative reviews are of value for the participants of the study prior to purchasing decisions, especially during situations of insecurity and lack of information. It also showed that neWOM has an effect on their consumer buyer decision process. Their capability to trust certain webpages were based on the popularity, design and the navigational sense of ease or difficulty of the webpage. The results also showed that negative reviews were perceived as more trustworthy by most of the participants.

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Englund, Niclas, i Oskar Hilario. "Kraften hos Word-of-Mouth : En studie om SATS användning av Word-of-Mouth marknadsföring. Kan det stärka ett varumärke?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24507.

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The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger.
Med denna studie har vi till syfte att undersöka hur ett företag skapar, främjar och använder Word-of-Mouth i sin marknadsföring och om detta kan bidra till att stärka ett varumärke. Undersökningen kommer även att ha till syfte att besvara hur denna typ av marknadsföring uppfattas ur både ett företags- och medlemsperspektiv.

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Bhana, Lauren. "Factors influencing effective electronic word-of-mouth marketing". Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14631.

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Marketing serves to satisfy customer needs and wants while building strong customer relationships in an effort to gain value from customers in return. On understanding that customer satisfaction is needed for a business to survive and grow, the important role marketing plays within a business is emphasised as it contributes to overall business performance. Building relationships also emphasises the importance of communication within marketing. Traditional person-to-person word-of-mouth communication has always played a role in marketing a product or service. The evolution of technology over recent years has enabled electronic word-of-mouth (eWOM), which is frequently carried out and has proven to be another effective marketing tool. Due to the fundamental role that marketing plays within a business and the frequent use of electronic word-of-mouth as a marketing tool it is important that business owners and marketers are aware of the factors influencing the effectiveness of it. This study explores eWOM from a marketing perspective, through investigating the factors that contribute towards the effectiveness of eWOM as a marketing tool. Therefore the primary objective of the study was to investigate the factors influencing effective eWOM marketing. A quantitative research approach was followed to empirically test the hypotheses and determine whether relationships exist between the four independent variables (factors influencing eWOM) and the dependent variable (effective eWOM marketing). A self-administered, five-point Likert-scale style structured questionnaire was used to obtain the data. The sample for this study comprised of 360 consumer respondents within the Nelson Mandela Metropole. An exploratory factor analysis extracted four valid constructs namely feedback, trustworthiness, social status and networking as the factors influencing effective eWOM marketing. Cronbach’s alphas confirmed the reliability of all extracted constructs. Most correlation results indicated moderate associations between the variables. However, effective eWOM marketing proved to have a strong correlation with social status. The results of the multiple regressions for the factors influencing effective eWOM marketing identified three statistically significant relationships between feedback, social status, networking and effective eWOM marketing. MANOVAS confirmed eleven statistically significant relationships of which only three were of practical significance. Practical significant relationships exist between ethnic affiliation, current position, years working experience and social status. In addition to identifying the three specific factors influencing effective eWOM marketing, namely online feedback, the need to obtain social status and the desire to engage in online networking, this study has made several contributions, specifically to eWOM marketing. This study has recommended specific online marketing strategies to increase effective eWOM for online feedback, for individuals to obtain social status and to engage in online networking. The hypothesised model developed from the study, illustrating the three factors that influence effective eWOM marketing for South African consumers, can now be used by other researchers in other countries as a framework for further testing or for businesses/marketing organisations to obtain information on the attributes to pay attention to increase the effectiveness of their eWOM marketing. The role that demographics such as ethnic affiliation, position in the business and years working experience play in satisfying the need of individuals to obtain social status in an online setting via eWOM marketing, were also confirmed. Furthermore, this study has provided practical advice to businesses/marketing organisations on how to utilise this knowledge to their advantage when wishing to stimulate eWOM conversations about their products and services. The findings of the research will also assist businesses/marketing organisations to initiate eWOM engagement and communicate more effectively with consumers online to obtain information on how to improve on and change existing products/services or the need for new product/service offerings to retain customers, ensure continuous consumer satisfaction and increase business turnover.

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Little, Richard James. "Stability of the Ashley River mouth, North Canterbury". Thesis, University of Canterbury. Department of Geological Sciences, 1991. http://hdl.handle.net/10092/2927.

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During the Holocene, the position of the Ashley River mouth has varied between 8km south and 6.5km north of Waikuku. Northward migration of the river mouth is a recurring process indicated by two major phases of migration since European settlement: 1900-1923 (when the river mouth reached its northern limit); and 1979-1991. The pre-1923 migration phase was terminated by a major flood event of the Ashley River. Historical mouth migration rates exceed 200m per year. Survey results for the past 12 months indicate that the mouth migrated 150.6m. It is apparent that the rate of migration is lower than the mean rate for the past decade, perhaps indicating a slowing of river mouth migration. The principal cause of river mouth migration is erosion of the north bank caused by tidal current velocities in excess of 1.0ms·1. River mouth position does not significantly influence flood levels during major flood events of the Ashley River. A more important threat to Waikuku is erosion of the south bank near the township, as occurred in 1954. Passive management is the preferred strategy for the Ashley River-Saltwater Creek estuary and the lower reaches of the Ashley River system, but close monitoring of rainfall data, river flow data and the position of the Ashley River mouth should be continued.

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Cottam, Eleanor Myfanwy. "Micro-evolution of foot-and-mouth disease virus". Thesis, Connect to e-thesis. Move to record for print version, 2008. http://theses.gla.ac.uk/92/.

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Thesis (Ph.D.) - University of Glasgow, 2008.
Ph.D. thesis submitted to the Division of Biochemistry and Molecular Biology, Institute of Biomedical and Life Sciences, University of Glasgow, 2008. Includes bibliographical references. Print version also available.

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Lea, Susan Mary. "Structural studies on foot-and-mouth disease virus". Thesis, University of Oxford, 1993. http://ora.ox.ac.uk/objects/uuid:438dc0ae-b899-40fd-84dc-03d3fc1a537f.

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Foot-and-mouth disease viruses (FMDVs) constitute the aphthovirus genus of the Picornaviridae. The structures of Oi subtype viruses OiK and G67 have been solved and comparisons reveal the structural basis of monoclonal antibody escape mutations in G67. Escape mutations are seen to occur at surface-exposed residues and to provoke structural changes limited to the altered side chains. Comparisons of the structures of O₁ and O₁BFS (Acharya et al., Nature 337, 709-716 (1989)) suggest that changes occurring 'in-the-field' in response to polyclonal antibody pressure may be subtly different from mutations produced by monoclonal antibody pressure in vitro. Field mutations are seen to alter less exposed residues and to have more far-reaching structural effects than the in vitro, monoclonal provoked mutations. Crystals of G67 are seen to be 'intimately twinned', the data possessing extra symmetry due to a mis-packing of the crystals. A protocol, based on current real-space averaging procedures with a novel constraint imposed, has been used successfully to deconvolute these data. This method might be more generally applied to deconvolute the wavelength overlaps that occur when using the Laue method. The structures of C-S8cl and mutant SD6-6 have been solved at a resolution of 3.5Å. These structures enable comparisons between members of different FMDV serotypes to be made for the first time, namely: serotype 0 (O₁BFS) and serotype C (C-S8cl). Flexibility of the Arg-Gly-Asp containing G-H loop of VP1 is seen to be amongst the most conserved structural features. This loop is implicated in receptor binding and possible roles for the observed flexibility are discussed. The CS8cl structure also reveals more detail in previously disordered regions of the capsid, namely: the N-terminal residues of VP2 and potential myristate density under the 5-fold axis of the virion. Analysis of structures from the Protein Data Bank reveals different patterns of amino acid use in proteins involved in the two halves of the immune recognition event i.e. immunoglobulins and viruses. These patterns seem to be based not only on the characteristics of the most used amino acids but also on characteristics of the nucleotide codons used to code for them.

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Ingham, Kate E. "Volatile release from foods : measurement in the mouth". Thesis, University of Nottingham, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.321378.

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Zhang, Xiaoyu S. M. Massachusetts Institute of Technology. "Modeling spread of word of mouth on Twitter". Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99571.

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Thesis: S.M. in Transportation, Massachusetts Institute of Technology, Department of Civil and Environmental Engineering, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 59-63).
Twitter is a popular word-of-mouth microblogging and online social networking service. Our study investigates the diffusion pattern of the number of mentions, or the number of times a topic is mentioned on Twitter, in order to provide a better understanding of its social impacts, including how it may be used in marketing and public relations. After an extensive literature review on diffusion models and theories, we chose the Bass diffusion model, because it allows us to achieve a relatively good estimation for the diffusion pattern of a trending topic. Furthermore, we extend the Bass model in two ways: (1) incorporating the number of mentions from influential users on Twitter; (2) aggregating the hourly data observations into daily data observations. Both extensions significantly improve the model's ability to predict the total number of mentions and the time of highest mentions. In the future, we hope to extend the applications of our study by incorporating external data from the news and other sources, to provide more comprehensive information about what people are saying and thinking. We also hope to analyze the data in terms of demographics and user networks, to potentially predict everything from new product introduction to conversations about defective products.
by Xiaoyu Zhang.
S.M. in Transportation

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Ponto, Jessica J. "Speech is a Mouth, Text is a Body". Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1218076653.

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