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Westerlund, Johanna, i Mikael Westin. "Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-359435.
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Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. Methodology - The study applied a qualitative case study where semi-structured interviews was held with employees of a firm representing the case of an exploited firm. Findings - The empirical findings suggest that showrooming may affect the exploited firm in the areas; profits, offerings, channels, and personnel. Profit-losses due to showrooming may force the exploited firm to reduce number of personnel and working hours, decrease store areas and close of unprofitable stores, change the product and services offered, change how products are displayed, and in what channels the products are available. Further it may give rise to internal channel conflicts, and affect personnel motivation and sales performance. Practical Implications - A perceived showroomer should be treated as a paying customer to avoid misjudgment of character and a loss in service level. Private labels and exclusive selling rights allow for higher profits while reducing showrooming opportunities. In addition to this, rewards for cross-channel retention, synchronized channel information, and price consistency across channels may reduce internal conflicts. Contribution - This study contributes to the young research area of showrooming by assessing the effects an exploited firm may encounter when faced with showroomers.
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Farhana, Mosarrat, i Daniel Swietlicki. "Is it game over for physical retailers? : A study on Swedish video game industry". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95978.
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Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. In this qualitative study, two cases of click-and-mortar retailers operating in the Swedish video game industry have been considered along with feedback from customers. Online personal interviews and semi-structured interviews have been conducted with retailers and customers respectively. Both primary and secondary data have been used to conduct the study. Findings - Findings show that video game retailers need to encourage engagement through incentives and other activities in order to create value and change up their formats and sales strategies through pricing to reach new customers and focus on design of their online store fronts to convey trustworthiness. Research limitations - A major limitation has been the COVID-19 pandemic spreading during the writing of this paper, which resulted in companies backing out to refocus their efforts. Another limitation has been the legal aspect as companies owned by bigger publishers denied to take part in the study to avoid revealing sensitive information. Practical implications - It offers some insightful practical suggestions to retailers who are struggling hard to adopt digital transformations in the industry. Originality - Authors’ proposed research model, based on Sorescu et al. (2011)’s retail business model and the empirical findings, contribute in the less explored domain of research on business models from retailer’s perspectives. Moreover, it adds values in industry specific study like the video game industry in Sweden considering all actors, which is argued as scarce.
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Lagström, Philip, i Gustaf Stenlund. "A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25888.
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Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. Purpose: The purpose of this research is to create an understanding of what location-based marketing is and how brick and mortar businesses in Sweden can use this type of marketing, and how it affects sales and the customer experience. The objective is also to find out how consumers percept location-based marketing and possible privacy and integrity concerns. Theoretical framework: The theoretical framework begins with theory regarding Smartphone usage in Sweden and privacy & integrity concerns. The theory also discusses the brick and mortar business. Further, it discusses what kinds of techniques and methods that are used by location-based marketing today is, and how push and pull strategies can be used within location-based marketing. Method: The research is based on a combination of a qualitative and quantitative study. This was made to get the experts point of view and also the consumers’ perspective. The qualitative part consisted of three interviews with experts in the field of location-based marketing, mobile applications, Smartphone marketing and digital marketing. The quantitative part consisted of a survey with 357 participants Empirical framework: The empirical study consists of interviews and a survey. It begins with the interviews with the three experts; this part involves thoughts regarding location-based marketing within brick and mort, best method of LBM, consumer receptiveness, negative/positive aspects, privacy and integrity and future prospects for location-based marketing. This followed by the results from the quantitative survey with our 357 respondents; the survey gives a consumer point of view on important factors such as Smartphone use, consumer interest regarding LBM, receptiveness, privacy and integrity concerns and loyalty. Conclusion: The conclusion made in this dissertation is that location-based marketing is a great part of the digital marketing mix, and could potentially work well for Swedish brick and mortar businesses. It has potential to create increased value for consumers, which in turn can develop into a loyal customer base. The respondents of our survey are not concerned about their privacy and integrity. However, it could be a devastating blow for retailers if dealt with incorrectly.
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Ali, Yasir. "The delicate balance of Internet banking and bricks and mortar offices : a study on bank services offered in Visby". Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-531.
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Internet banking has an impact on banking performance as well as customer’s daily life. Customers are getting more used to use Internet banking services because the Internet is so popular and common available, it is more convenient and comfortable for customers to use banking services on the Internet. Hereby Internet banking also helps to improve banking service and increasing banks profitability by reducing costs. It also increases the overall value of the banks services by providing convenience, reliable, faster, cheaper services. The purpose of study is to find out which services customer prefers to execute the Internet bank and which services customers prefer to execute through branch office and based on this, what combination of services are desirable for banks customers in Visby. Finding shows that young and educated people are more frequently users of Internet banking for balance inquiry and for viewing the transaction history of his/her account. For some services customers prefer to visit branch office when opining a new account, deposit money, insurances service and loan activities. Banks encourage their customers to use online services but there is need that there are some activities that customer must go to the branch office.
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Johansson, Sebastian, i Alfred Johansson. "Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960.
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The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy.
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Dorman, Alec J. "Omni-Channel Retail and the New Age Consumer: An Empirical Analysis of Direct-to-Consumer Channel Interaction in the Retail Industry". Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/590.
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It is indisputable that the internet has become a necessary component of contemporary multi-channel retail, as more consumers are choosing to purchase goods online each year. As online spending continues to grow, many have called into question the future of brick-and-mortar retail. This thesis seeks to empirically prove that brick-and-mortar retail remains not only relevant, but indispensable in direct-to-consumer business models. The basis of this conjecture is the idea of channel synergism, in which online and brick-and-mortar operations are complementary. This theory is predicated on the emergence of the omni-channel retail, which is characterized by the integration of the various direct-to-consumer (D2C) channels to support cross-channel consumer interaction. To empirically test this hypothesis, key operating metrics were examined over the five year period from 2007 to 2011. By examining profitability trends and several D2C channel relationships, empirical support is developed to substantiate the claim that brick-and-mortar operations are not being driven into obsolescence by the growing prevalence of e-commerce transactions.
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Sawe, Joseph. "How the House of Morgan Cooperated to Develop the Large-Cap US Multinational Corporation, 1895-1913". Thesis, Harvard University, 2015. http://nrs.harvard.edu/urn-3:HUL.InstRepos:24078367.
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The following investigation is intended to determine how the large-cap US multinational corporation was further advanced during the pivotal years of 1895-1913 by a leading private unincorporated institution—House of Morgan. Historical review and assessment focused on the broader US society, government, monetary landscape, the House of Morgan, leading large cap US multinationals; looking at both the key organizations and underlying people in power. The report framework focuses upon the development of the US super structure within which all major companies work down to the way actual institutions organize economic assets in the form of a multinational corporation. Questions that have been considered include: how was business conducted globally with so little formal mechanisms in place, the importance of the various forms of capital for business, and the various roles politics played in business development. Other areas include how owners and managers were effectively separated, how these same companies were able to branch out its product offering and the importance of providing corporate incentives.
The House of Morgan cooperated with leading merchant banks, governments, foundations in developing an over-arching environment that was better adapted to the realities of the recent agricultural, industrial, and transportation revolutions that had brought about an integrated world. To organize economic assets in a more efficient and stable manner, large-cap multinationals were the preferred alternative, with a wave of consolidation across industries, underpinned by the pristine Morgan name. Strong board presence, interlocking corporate representation, active role in strategic planning, and management selection ensured that not only were new corporations molded in the design of the House of Morgan but also that they would stay committed to the far-reaching objectives.
The House of Morgan took on more than just a focus of increasing shareholder value. They were driven by lofty ambitions of providing comprehensive stability within society at large in a rapidly changing world. The partners of the House of Morgan families had for generations been at the vanguard for providing the highest level of leadership throughout society in areas including business, politics, finance, and religion. These leading families were instrumental in providing the backbone of American society including founding the US Republic, developing the most venerable education institutions, and providing a moral compass through religious revival movements. The House of Morgan would help bring about generally larger and more institutionalized solutions from preceding generations that were conducive for multinational corporations to operate within. This ranges from a US central bank, developing modern non-profits structure, and funding the transportation network making the world more integrated. In helping organize broader US society, the House of Morgan would interlock different subsystems, including finance, charity, and politics with business in promotion of a more harmonious, predictable and productive society. The House of Morgan development of leading US large-cap multinationals, including General Electric, International Harvester, International Mercantile Marine and US Steel illustrates how it not only provided for the macro landscape to operate within, but also developed the leading companies of the era.
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Jönsson, Marcus, Richard Patrini i Nicolò Sammartini. "Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354812.
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During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. The strategy of a retailer making use of both offline and online channels is called omnichannel strategy. This study investigates why online retailers are investing in physical stores and what is the impact of this decision on their customer base. The study uses a two-step research. First, a case study on the Swedish retailer NetOnNet is conducted to confirm the theoretical framework and build the research model. Then, a quantitative research with questionnaire is used to investigate the impact of an omni-channel strategy on the consumers’ attitudes towards the retailer. The results show that awareness and control are the factors most affected by an omni-channel strategy. Instead, having both an online and offline presence does not have a relevant impact on the factors trust, perceived risk and personalisation.
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Bergström, Stacey Isabel, Philip Svenningsson i Anton Thoresson. "The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39859.
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Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. Simultaneously, the Swedish banking industry is experiencing an all-time low in customer satisfaction, where one of the main reasons is the diminishing number of local branches. Purpose: The purpose of this thesis is to explore the attitudes that customers have towards AI in customer service, as a substitute to local brick and mortar offices within the Swedish bank industry, as well as uncover any significant factors that could influence these attitudes. Method: This is a qualitative study of exploratory nature where five focus groups have been used to collect empirical data. A total sample of 26 participants, ranging from 20-55 years old, have partaken in the focus groups. Conclusion: Findings show that there mainly exists a negative attitude towards AI as a substitute to brick-and-mortar offices, but positive attitudes towards it as a complement. Factors that influence the attitudes were found to be Convenience, Perceived Usefulness, Perceived Ease of Use, Trust, Risk and Social influence. Awareness and Prior Technological Experience were found to not have great influence on customer attitudes.
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Wamsler, Erika, i Linnea Jonsson. "Reinventing Traditional Shopping". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37739.
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Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. Furthermore, the customer experience and it’s reinforced importance within brick and mortar has been highlighted. It has also been established that the customer experience could be strengthen by implementing advanced technology. Due to the lack of research within the subject and a mainly theoretical discussion about how and why stores implement advanced technology in store, this study aims to investigate from more practical point of view how and why companies implement advanced technology. This study has a qualitative method, by conducting a total of 7 interviews. Five interviews were conducted with employees within different retailing companies implementing advanced technology in store; BMW, Clas Ohlson, Volvo Car Company, Volkswagen and Synsam Group. To continue, two complementary interviews from a rather general market perspective were conducted; one with AMF Fastigheter on their new project The Lobby focusing on the development of the future store and one with Curiat (NZ) Limited a subject specialist on Augmented Reality, which was one of the most common technologies in this study. The study identifies several factors correlating to how and why brands reinvent their physical stores through advanced technologies. In order to implement the technology successfully, such as Virtual Reality, Augmented reality and Interactive Digital Signage, traditional retailers have to modify their business models and their operational skills within the organization. One main motivation as for why traditional retailers implement advanced technology is a changed consumer behavior and market. This puts a new kind of pressure on traditional retailers and stresses the importance of the customer experience. The customer experience and relationships can be strengthened by implementing advanced technology and are two important factors as to why retailers utilize advanced technology in store. Traditional retailers also use the implemented advanced technology as a marketing tool, in order to market themselves as innovative and meet the new market. In addition to this, there has been a change in communication between customer and store. Retailers can use the advanced technology in order to not only interact in a new way with their customers, but also communicate through various of their channels. This creates a smoother and more seamless experience for the customer, and connect offline with online.
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Haddox, Jefferson Lee. "Strategies Used by Retail Store Managers to Engage Customers". ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6036.
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Between the years 2013 and 2016, e-commerce sales grew as a percent of total retail sales in the United States from 5.8% to 8.5%, an increase of $129 billion. Some brick-and-mortar (B & M) retailers struggle with maintaining the historic levels of revenue in their stores. A multiple case study design with retail store managers was used to understand what factors engage customers to shop at B & M store locations. The consumer-dominant value creation logic was the conceptual framework. Data were collected from semistructured interviews with 5 retail store managers in Texas who demonstrated successful strategies for engaging customers in their B & M stores, and notes from observations. Data from semistructured interviews were analyzed with a traditional method to identify themes. The found themes included fun at work, customer connection, relationship, pride, and genuine care. The implications of this study for positive social change include the potential to enhance the economic vitality and development in the surrounding community by creating additional jobs and generating additional income for members of the community that could be spent in local economies.
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Starkenberg, Marilyn, Jacob Åman i Kristin Magnusson. "Customer Engagement & Loyalty Cultivation Through Social Media : A Small Business Perspective". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23711.
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Background: Social media is a constantly growing medium for communication that enables companies to interact with current and potential customers. It is of utmost importance that companies learn how to use social media in order to engage their customers, which will lead to greater customer loyalty. There is a large amount of literature on social media and customer loyalty separately, but not on how these subjects relate and interact. Therefore, the case study performed involving Mormor Magdas Därproducerade Glass will put focus on the activities that engage customers, which can lead to loyal customers. Purpose: The purpose of this thesis is to develop a better understanding of how small firms increase customer engagement through social media, leading to the creation of greater customer loyalty. Method: A qualitative approach to the research has been chosen which consists of a single case study that will allow for a deeper analysis of the subject. Data collection was performed through two interviews with the owners of the case study company and several observations of the company’s social media uses. Conclusion: By following the model provided in this thesis, more effective uses of social media for a small business are demonstrated, which will engage customers and enhance the company’s image, leading to greater customer loyalty. This model will also give a business a simplified picture of social media uses and how to use them properly. The case study shows a business the types of posts that are effective in engaging customers: frequent updates, prompt responses to all queries, and a focus on the specific social media platforms that are the most fruitful for each particular business’s needs.
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Demangeot, May, i Dimitri Demangeot. "E-Commerce versus Store Loyalty: An Explorative Study of the Toy Industry". Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-152808.
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This study explores how brick-and-mortars toy retailer face the growing competition thatthe e-commerce is bringing to the market. It was found that the toy industry is reallysensitive to the increasing power online retailers are gaining, and that it is affecting theirstore loyalty. The foundation of this study is interviews of managers and salesman, indirect contact with the clients and their behavioural evolution.e-commerce has been previously studied through other academic researches, but wefound that its impact on brick-and-mortars store loyalty have been left aside and deservedto be studied.The purpose of this study was to explore the relationship between e-commerce and brickand-mortars, along with understanding it. On a second time, determining if the storeloyalty of brick-and-mortars would be affected so bad by e-commerce that it would meanthe end of the traditional way of retailing. We also aimed to provide solutions, elementsthat could be generalize and applicable for the entire industry, on how brick-and-mortarsshould react to face this growing competition that is online retailing. To meet this purpose,we conducted three interviews in which the respondents shared their thoughts andreflections. The research question we inquire to answer is: “How is the rise of ecommerceimpacting store loyalty for the brick-and-mortars in the toy industry?”.It was found that the brick-and-mortars, in the toys industry, are threatened by the ecommercebecoming more popular towards clients. However, it is no foregoneconclusion, and the interviews we conducted demonstrated that there is room for brickand-mortars in this industry, if they find how to adapt themselves to this new type ofcompetition. Another finding that came out of this study is the importance of bringingadded value to your store, in order to keep your store loyalty at a good level and to notget affected by e-commerce. Future researchers are recommended to develop this subjecton focusing on the customer point of view, or on the overall digitalisation of the retailindustry to get a broader perspective.
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Wedebrand, Axel, i Charlotta Ödling. "The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry". Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185314.
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The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. Which thus poses a challenge for fashion retailers in trying to not only understand them, but how to serve them best. Along this evolution of retail due to digitalization, physical retail stores have closed down due to the increasing competition from e-commerce, although it remains the biggest distribution channel. The role of the physical store is thus experiencing elements of an existential crisis. In this, Generation Z remains an ambiguous consumer segment whose importance will only increase as the generation comes into its purchasing prime. But, Generation Z is not yet well understood as limited research exists on the subject. And as they’re the digital native generation, where retail omnichannel strategies are commonplace, seeking to understand their attitudes, preferences and perceptions of omnichannel retailing, but also the physical store, is thus essential moving into the future. Therefore, the purpose of this study is to distinguish and explore the value of the physical store in the eyes of Generation Z in an omnichannel strategy, within the context of fashion retailing. RQ: What is the role of physical fashion stores within omnichannel strategy, in regard to Generation Z? In order to answer the research question, the method of choice was a qualitative one. The consequent empirical findings were gathered from seven semi-structured interviews, six from Generation Z respondents and one from the CCO of Gina Tricot, yielding a managerial perspective. Thus, allowing for triangulation opportunities. Moreover, besides the empirical findings, we present a proposed framework which illustrates how and why Generation Z’s behavior, preferences and perceptions have ultimately altered the role of physical stores to be one of increasing complementarity within the context of an omnichannel strategy. In describing this evolution, multiple characteristics of Generation Z are distinguished. Finally, this thesis provides a deepened knowledge on how retailers may use their physical store within an omnichannel strategy to better serve Generation Z consumers in order to enhance customer experience and satisfaction. The empirical findings exhibit the physical store as an essential part for consumers within the context of other available channels online. Where multiple aspects otherwise not satisfied through online channels, serve an important purpose for Generation Z consumers. This thesis may thus offer value for retailers in how to balance various appreciated aspects of the physical store, whilst incorporating some of the desired elements of online, to increase the customer experience of physical stores.
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Bank, Jakob. "Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail". Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231446.
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Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. Mobile technology therefore possesses the opportunity to integrate in-store experience with the online world for creating value for customers. But many retailers are struggling in their integration efforts towards an omni-channel strategy due toall the possible technologies to invest. Therefore, the purpose of this thesis was to investigate the acceptance of mobile technologies in a brick and mortar retail setting, the chosen technologies are beacons and augmented reality.This research investigated the mediating effect of the four technology readiness dimensions:optimism, innovativeness, discomfort and insecurity, on the constructs of the technology acceptance model: perceived usefulness and perceived ease of use. The research was carried out with a positivist research philosophy, inductive approach and lastly with an explanatory research design including a quantitative method. The data was collected through a survey, which got answered by 224 participants. The data was further statistically analyzed. The result showed that several of the dimensions of technology readiness had a significant effect on the constructs of technology acceptance model, especially the dimension: optimism. Thus, retailers that wants to introduce mobile technology into their stores should put emphasis on customizing their offerings towards the customers’ different level of technology readiness, especially optimism.
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Gårdh, Victor. "Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9825.
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Abstract:
Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity.
Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. Such companies also enjoy a history of interesting products, for which some may exist the possibility for a retro relaunch. Husqvarna is such a company, which made it interesting to find out how these two strategic tools can or cannot strengthen the studied company‘s brand identity.
Method: Through an inductive and exploratory case study with interviews of the personnel at Husqvarna Motorcycles, Italy, three theoretical areas emerged to be researched, brand identity, brand heritage and retro brands. The latter two required the help of real life examples for better understanding. The analysis had a deductive approach where the studied theory was applied to the companies, and conclu-sions were drawn from the accumulated knowledge to help streng-then the brand identity of Husqvarna Motorcycles.
Conclusions: HQM is a brand with heritage in the process of taking a strategic de-cision to use its heritage as a tool to strengthen the brand identity, hence on the way to become a heritage brand in the true meaning of the definition. As the oldest brand on the market, HQM can use its heritage to differentiate itself from the competition, creating uni-queness impossible to copy. A retro product can be a useful vehicle to carry the newly uncovered heritage to surface. With the help of theory and a real life example, a contender within the historical company product portfolio was recognized. Finally, the band identi-ty as stated by HQM was redefined according to the findings.
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Elhouar, Mikael. "Essays on interest rate theory". Doctoral thesis, Handelshögskolan i Stockholm, Finansiell Ekonomi (FI), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-451.
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Eklund, Emelie, i Aweza Midia Diliwi. "Blippa dig till en sömlös handel! : En experimentell studie om hur digital teknik i den fysiska butiken höjer butiksupplevelsen". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21705.
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Bakgrund och problemdiskussion: Det råder en allmän oro rörande den fysiska butikens framtid. Ett paradigmskifte inom detaljhandeln innebär att den fysiska butiken, för att upprätthålla effektiva och lönsamma affärer, inte längre kan förlita sig på historiskt framgångsrika affärsmodeller och praxis. Istället anses teknik tillsammans med exceptionell service vara två av de viktigaste strategiska faktorerna, vilka kan komma att rädda den fysiska butikens existens. De företag som framgångsrikt lyckas konkurrera via tekniskt levererad service, kommer också långsiktigt att möta efterfrågan hos den digitala kunden. Syfte: Denna masteruppsats syftar till att undersöka vilken effekt som integrering av digitala tekniker i fysisk butik har på kundens upplevelse av butik. Studien ämnar även undersöka vilka faktorer som påverkar förhållandet mellan kundens upplevelse av butik och digital teknik. Metod: Syftet uppfylls genom att studera en faktisk butik, där en digital teknik, Near Field Communication (NFC), integrerats. Studien är i den bemärkelsen en fallstudie. Vidare har en experimentell forskningsdesign av kvalitativ karaktär anammats, där den empiriska datan huvudsakligen grundar sig i semistrukturerade konsumentintervjuer. Slutsats: En stor majoritet av respondenterna ansåg att den testade tekniken kunde få dem att handla i fysisk butik oftare. Följaktligen påvisar integrering av digital teknik i fysisk butik en positiv effekt på kundens upplevelse av butik, där integrering och användning av NFC-tekniken möjliggör en höjning av kundens upplevelse. Resultatet påvisar vidare att faktorer som flexibilitet, effektivitet, tillgänglighet, valmöjligheter, bekvämlighet, upplevd tid och energi samt generationstillhörighet påverkar förhållandet mellan kundens upplevelse av butik och digital teknik.Background and problem discussion: There is a general concern about the future of the physical store. A paradigm shift in retail means that the physical store, in order to maintain efficient and profitable business, can no longer rely on historically successful business models and practices. Instead, technology together with exceptional service is considered to be two of the most important strategic factors, which may save the physical store's existence. Purpose: This master thesis aims to investigate the effect that integration of digital technologies in the physical store have on the customer’s experience of the store. The study also aims to investigate which factors affect the relationship between the customer's experience of the store and digital technology. Method: The purpose is fulfilled by studying one actual store, where one digital technology, Near Field Communication (NFC), has been integrated. In this sense, the study is a case study. Furthermore, an experimental research design of a qualitative nature has been adopted, where the empirical data is mainly based on semi-structured consumer interviews. Conclusion: A large majority of respondents felt that the tested technology could make them shop in a physical store more often. Consequently, the integration of digital technology into the physical store demonstrates a positive effect on the customer's experience of the store, where integration and use of the NFC technology enables an increase in the customer's experience. The result also shows that factors such as flexibility, efficiency, availability, IV choice, convenience, perceived time and energy and generation affiliation affect the relationship between the customer's experience and digital technology.
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SINGH, CHIRANJEEV. "INTEGRATION & OPTIMIZATION MODEL FOR B2C ORGANIZATION FOR ONLINE CLICK & ORDER AND OFFLINE BRICK & MORTAL OFFLINE BRICK & MORTAR BUSINESS – CONFLICT PARAMETERS & KM MODEL DEVELOPMENT". Thesis, 2016. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17088.
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This Project aims to help Business to Consumer Organisations involved in General
Trade Offline Distribution Business and Online selling through Marketplace
portals to have a sustainable co-existent business model and adopting outside – in
approach by putting customers at the front of their business strategy and to have a
sustainable business framework. The solution has been developed through primary
data collection through customer questionnaire about their preferences for Offline
and Online shopping, reasons and ranking. Besides this, depth interviews were
taken from offline and online stakeholders and involved decision makers with
focus on consumers’ preferences and organizations profitability. Knowledge
Management N-Form model was used to develop a consumer centric Knowledge
Management sustainable model for the organizations. Conflict factors between
offline and online trade were parameterised and sustainable integrated model is
proposed. Marketing strategies with the influence of marketing mix tools (Product,
Price, Place, Promotion, People, Process, Physical Evidence and Partners – 8 P’s)
are correlated with the conflict factors to suggest marketing strategies for the
organizations.
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Chen, Yi-Ching, i 陳宜菁. "The Study of Customer Service for Clicks-and-Mortar Business". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/35232585052443767878.
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碩士元智大學
資訊傳播學系
91
Under the circumstance that the customer behavior shifting, multiple channels application, and developing of the e-commerce technology, clicks-and-mortar business will be the most important business in the future. From the development history, no matter from bricks-and-mortar business to web store or from web store to bricks-and-mortar business, to supply multi-channel integration service is the most important way to connect customers. This is an exploratory research, with qualitative method and multiple cases for analysis, in order to investigate the differences of integrated service factors between two clicks-and-mortar retailed business in Taiwan, moreover, to give suggestions of multi-channel services design for different stages of clicks-and-mortar business. The conclusions of this research are: (1) The existing clicks-and-mortar integrated services are focusing on the service contents with exchangeable service functions. We suggest integrating the multi-channel customer database to develop value-added service. (2) The major factors in pre-sales services are “convenience” and “time”, with no significant difference within different stage of clicks-and-mortar business. Meanwhile, the factors of services for sales and after-sales show significant differences. The major factor of services from bricks-and-mortar business to web store is “time”, on the other hand, the major factor of services from web store to bricks-and-mortar business is “dependability”, such as “liability of services” and “brand reputation”. We suggest that the former should apply an interactive automation system to increase the response, the later should enforce the quality assurance and faithful brand reputation. (3) When planning multi-channel services, clicks-and-mortar business should fulfill the factors of services and notice the differences between “product characteristics” and the “customer behavior”. The interaction in customer touch points needs to be concerned.
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CHEN, TZU-YUN, i 陳滋芸. "A Study of Online Store Click-and-Mortar Business Model". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83263259248324123517.
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碩士國立高雄應用科技大學
企業管理系
104
In this high-tech era, online shopping has become one of the many people shopping channels. However, if companies would be innovative integration of online store and physical stores, roll out mobile services and combine with the power of the web community, it is bound to attract more attention of consumers in the online shopping market. Consequently, this study, online store as the scope of the research, aimed to investigate the effects of Repurchase Intention based on the application of Community Brand Identity, Brand Trust and Clicks-and-Mortar Satisfaction. Besides, the further explorations for Electronic Word-of-Mouth interference effect on Repurchase Intention. So that enterprises can better understand consumer's purchase behavior. when the enterprises set up online store, it will become the references to online store for developing the strategies. This study, there have been to online store and physical store consumer as the object of study, there are total 273 valid questionnaires. Based on the Statistic System of SPSS, the hypotheses were formulated and methodology for testing them was outlined. The empirical results show: 1.Brand Community's groups belonging have great help to enhance the Brand Trust and Repurchase Intention. 2.Clicks-and-Mortar's services has a great influence on enhance Brand Trust and Repurchase Intention. 3.Brand Trust has a mediating effect between Brand Community Identification and Repurchase Intention. 4.Brand Trust has a mediating effect between Clicks-and-Mortar Satisfaction and Repurchase Intention. 5.Electronic Word-of-Mouth has an interfering effect between Brand Community Identification and Repurchase Intention.
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Yu, Sung Han, i 游松翰. "The Study Business Model of Click-and-Mortar : A Case of Uber". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/y222h2.
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碩士國立高雄應用科技大學
工業工程與管理系碩士班
104
In mobile era, the popularity of the smart mobile devices and wireless, blur boundaries both online and offline, With the development of Click-and-Mortar and technology, their lifestyles have emerged a number of innovative services, these innovative services not only complements the consumer demand gap, but also created many new business models, creating a boom of network entrepreneurial. Start-up companies have good ideas, But lack to distinguish the business environment, planning process and value proposition tools; this study using Document analysis, Participant Observation and Case Study Research to explore the Click-and-Mortar and the emerging focus trend, and select in case of Uber, using Business Model Canvas analysis tools, for Start-up companies to provide a simple and effective way. Those are important step to reduce the failure rate. Finally, discuss Uber pattern on which service type can play, but also to the traditional industry into a reference. The results, Uber use the Internet as a Multi-sided Platforms to reduce transaction costs, as the same time building deliver value proposition to attract drivers and passengers, resulting in a positive network externality. Copy patterns like Uber, should reflect the context and service standardization. In addition, through analysis and draw a blueprint for the actual situation of the business model of integration and sharing of the economy, industry, government and academia expect reference when discussing the bill of innovation and entrepreneurship.
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游哲豪. "A study of applying internet marketing strategy to achieve clicks-and-mortar business". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/24158242039333118243.
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碩士國立彰化師範大學
企業管理學系
97
With online shipping market of domestic grows vigorously, website and mechanism of e-commerce enter ripe stage. Consumers begin used to online shipping. Comparatively, many traditional channels have already faced ripe markets. Review the burst of internet bubbles in 2000, enterprises not only develop internet business, but had turned to both the internet and physical channels strategy, that is Clicks-and-Mortar. Through Clicks-and-Mortar business, facilitate different channels reaching to the potential sale possible completely and mutually benefit. When traditional entity enterprises develop into brand admitting and resource in certain levels, enterprise may enter online shipping market. And this paper was supported by collection of secondary data and interview with the officials, with a single case to deep understanding, mainly discussing that Clicks-and-Mortar business of e-commerce issues. According to the results of study, the case company adopts tightly integrated brand and management in clicks-and-mortar. Outsourcing internet infrastructure, hence operation and equity are separate comparatively. The internet platform besides sale, also utilizes the internet database to set up observing and collecting consumers' demand, establish good customer relationship at the same time. To facilitate the platform efficiency, products and price services should still maintain identically in each channels, reducing customer doubt and confusing. It could effective connect entity's brand with internet, through the internet enhance the reputation. In order to achieve both the virtual and physical channels complementary. Finally this study was based on the research, deriving nine propositions to guide subsequent scholars.
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Yang, Ko-Hsin, i 楊可歆. "A Case Study of Click-and-Mortar Business Model in A Diving Company". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/nm9k9r.
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碩士國立臺灣科技大學
管理學院MBA
103
Click and Mortar Business Model is a business model integrated virtual and physical channels with the aspects as brands, processes and customers. This concept is not a new topic, since some e-commerce discussion also focused on the integration and development of virtual and physical channels. Due to the boom of mobile device applications in recent years, mobile networking features blurred the boundaries between virtual and physical channels even more. By the success of the gradually increased actual virtual and physical integration business model cases, it is generally considered that a successful virtual and physical integration can improve customers’ satisfaction, and bring high operational efficiency for enterprises. However, the synergy applications and benefits by the integration must rely on the “integrating” skill of operators to bring it to the reality. Since there is necessity of integration, there must be differences occur between virtual and physical channels, which mean the companies can’t directly copy the original set store management experience to another type of channels. The subject of the case study is a company in tourism services industry and the in-depth understanding of this single case was gained through secondary data collection and in-depth interviews. Discussions were done on the case study company’s synergy applications and benefits brought by the business model after virtual and physical integration, hoping to propose good suggestions to companies facing virtual and physical integration operation. Studies have shown that whether there is integrate or separate virtual and physical channel integration model when implementing, there are both advantages and disadvantages. Therefore, the very first consideration is how to approach the suitable integrating level to company itself. Virtual and physical channel integration can’t be succeed in at the first try and its development effectiveness can’t appear in a short time, either. Thus, companies cannot process virtual and physical channel integration with the concept of channel expansion by corresponding tendency. If so, the company will fall into the myth of integration and lost the operating basis and advantages of the original physical store. Companies should check the limited resources available, carefully assess the pace of development and seek for the possibility of maximized development. If there is development cost considerations and limitations in small and medium enterprises, they should be more compatible with an open mind and consider the collaboration possibility with the third-party virtual information platforms and payment systems industry to avoid differentiation and resource wasting. Business owners must have a broader thinking and mind in order to have creating newer, better and more comprehensive core values as the goal to keep the flexibility and endurance a company should have during virtual and physical integration model. The company should also be supportive to have the management team develop better management capabilities and have high control skill on both virtual and physical channels and continuously strengthen and enhance the company’s cross-channel customer service ability to ultimately activate the operational efficiency of both ends at the same time and actually reach the business goals of virtual and physical integration.
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Yang, Ya-Ting, i 楊雅婷. "Analysis on the Business Model of Click-and-Mortar for International Medical Services". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/16348838008482947025.
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碩士臺北醫學大學
醫務管理學研究所
98
Title of Thesis: Analysis on the Business Model of Click-and-Mortar. for International Medical Services Author: Ya-Ting Yang Thesis advised by: Yi-Hsin Elsa Hsu, PhD The Development of international medical services in Taiwan should be paid much attention to. There are few studies about the business model for international medical services, so this study would accord the references, select 3 cases which develop international medical services to analyze those with Click-and-Mortar Business model by qualitative way.The dataes of research were collected by in-depth interview. The purposes of this study are as follows: 1. Exploration of business model of Click-and-Mortar for international medical services with three cases. 2. Effectiveness analysis of the business model of Click-and-Mortar for international medical services with three cases. 3. Comprehensive comparison with the exploration and effectiveness analysis. Conculsion and Suggestion: Through these case studies, the research found out that the directions of management are basically the same. However, the inner factors for highlighting its competitiveness are different regarding practical operations. Brand aspect: The cases have passed JCI (Joint Commission International) and medical integration specializations. Their target audiences are based on overseas Chinese and residents from mainland China. Through medium of insurance and consultancy companies, medical universities get to take in international students and to provide diplomatic supports by evoking its own characteristics as a brand position. Management aspect: Practical operation model focuses on medical system’s inner and outer resources integration. The formation of organization structure all establishes responsibility section to management. Virtual and actual coordination system is built by medical doctors’ blogs and renowned bloggers’ report to create a value system, or by operation of online communities from free internet gateways such as Google. Operation aspect: Regarding actual situation integrated business model of information technology, the website resource systems are based on news delivery rather than systems of information exploration. The resource systems can be linked to online hospital registration, or having inbuilt medical reservation forum, instant messenger and Skype which provide Internet communication accesses. According to integration of distribution system, the development of the industry focuses on cooperative education, diplomatic support and medical tourism. Among all, “regional chain business model”is a new innovation, which offers a series of preceding, current and post-medical treatment service for the customers. Equity aspect: It integrates resources for the business accesses, and seeks capable companies that provide resource integration to join it. They co-develop on each other’s own virtual and practical accesses, recruiting human recourses and funds, therefore has become the creator of Internet value and integration. The benefit analysis of actual situation integrated business model has helped to promote these three medical system cases, reduced their operating cost, increased added value by produce variety, raised customer reliability and expanded markets of International medical treatment. Its advantage can be views as that the medical systems from the case studies all have predominance of resource integration, which have passed assessment of JCIA ( Joint Commission International Accreditation.) They established responsibility departments and offer distinguishing medical treatments through free online communities to built value assets, and to recruit other resource integration companies. The weakness is that the integration needs cooperation of every unit, and the websites mainly focus on information delivery, which lack information investigation and maintenance of online communities. All in all, actual situation integrated e-commerce systems require further research and investigations. International Medical Services with business model of Click-and-Mortar will lead healthcare system to Network Integrated and Value Created. The service model can switch from original equipment outsourcing to disruptive innovation by applying the expansion of international medical service. When implementing the trap of international medical treatment, we have to pay attention to “Redefining Global Strategy”, written by Dr. Pankaj Ghemawat. The globalization only realizes one tenth, every country’s difference is confined to four gradations, including culture, government, geography and economy, which widen the gap. According to this case introducing inter-design prototype of Click-and-Mortar business model and international medical treatment website, using the concept of interaction in web 2.0 community, combing wireless communication equipment like WAP(Wireless Application Protocol), IM(Instant messaging) and VoIP(Voice over Internet Protocol) to complete core infrastructure. Developing human and machine interface for instant service based on infrastructure. Preparing for medical treatment equipment and spreading medical treatment message to complete the platform for broadcasting. Finally, integrating and applying connecting application in complete industrial chains like medical treatment service, tourism, restaurants industry, hospitality industry, cooperative education, foreign aid and insurance. After building virtual channel, we should fortify Internet marketing and community operating. Using free web 2.0 community providing operation, broadcast and collect information collecting tools to employ virus-like marketing to understand those communities caring about international medical issues. Keywords: International medical service, medical tourism, health tourism, business model, Click-and-Mortar
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Chang, Shih-Chang, i 張世昌. "An Innovation Approach to the Click-and-Mortar Business Models and its Performance". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/34402223545659914557.
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碩士銘傳大學
資訊管理研究所
91
After the tide of the Internet and the impact of the Internet bubblized, the E-commerce business models have moved toward new Click-and-Mortar E-commerce models. This models improve the enterprise exists and keep growing in the New Economic era. This study is to explore the relationship between the Click-and-Mortar and the performance based on the approach of Innovation aspect. From the prospective of Innovation aspect, we propose three dimensions to analyze the Click-and-Mortar models, including “Innovation of Service,” “Channel Integration” and “New Market Chance,” on the other hand, “Customer Lock-in” and “Attract New Customer” measuring the business performance. The research uses case study to be a pre-research. Then according the result of case study to develop the questionary and distribute it in target. The results show that the Click-and-Mortar business models indeed generate benefit for the business. But the channel conflict, as an influence factor, will affect the difficulty while the business adopts the Click-and-Mortar business model. Channel conflict will also generate the negative effects to the performance of the business. The study supposes two conclusions as following: 1. The E-commerce business models have moved toward Click-and-Mortar E-commerce models. Enterprise must survey its resource and capability to establish its business model orderly. 2. Trust is the most important problem when customers consume on the Internet. When the company attracts new customers by using new technology or marketing approach, enterprise must bring the customers fully trust to attract them. In Channel Conflict, the study suggests some methods to resolve the problem. In the conflict of price, the enterprise could use four methods to resolve the conflict. First: attach a gift to increase the product’s value. Second: Product division. Third: The basis of turnover to set up the price strategy. Fourth: Provide better service to let the customers ignore the price. And in the conflict of returning or changing goods, the enterprise could use two methods to resolve the conflict. First: contract. Second: limit the amount of money that the customers consume.
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Wang, Yu-Chiao, i 王玉嬌. "A Study of Click and Mortar Business Model of Telecommunications Distributors in Taiwan". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wx4f37.
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碩士國立臺灣科技大學
企業管理系
105
National Communications Commission (NCC) reported in July 2015, in average each person holds 1.25 phone number. 3C bloggers also estimated that the total sales of mobile phones in Taiwan will decline 6.3% in 2016 comparing to 2015. In additional, the implementation of portable phone number service is expected to rise the low-cost war to destroy the telecommunications market. Even the three telecommunications giants have no solution to turn the trend of low-cost war. The industry of the telecommunications is really not healthy. Because of the booming of e-commerce, the Institute for Information Industry estimated that Taiwan e-commerce is expected to reach 1 trillion 251 billion in 2017, and its transaction volume will account for 11.4% of the overall retail sales. Besides, Google also released his study in the "Taiwan Digital Consumer Research Report" in 2016 saying that 96% of Taiwan people are under the circumstances of "One person one phone, Everyday online" The business model of Click and Mortar has become an important milestone in the electricity industry. And how will the telecommunications distributors find out the gold in the new telecommunication war? The study is trying to explore the virtual channels and the respective benefits of the telecommunications distributors through Click and Mortar Business Model. This study is adopted by Qualitative Research Methodology. And the object of study is taking the three major telecommunications distributors as the target. It is expected that research results can contribute to practical and academic development. From the aspect of Click and Mortar Business Model, this study concluded that S company is an internal department adopting a seamless strategy and tending to integrate its brand advantage, information sharing, and distribution; T company is also an internal department but tends to adopt joint venture strategy and other new services to share the brand, information, and distribution; F Company is an independent operational and strategic alliance, the strategy of separation and focus is on e-commerce with the operation of high flexibility; In aspect of integration benefits, T Company is doing better than S Company in terms of Cost and Value differentiation for its higher efficiency in the use of applicable resources.
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LU, CHIA-FEN, i 呂佳㯣. "An Innovation Study on Click-and-Mortar Business Models for the Chain Convenience Stores". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6edqym.
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碩士世新大學
資訊管理學研究所(含碩專班)
108
This research is aiming at discussing the perspectives of customers and business-owners on click-and-mortar business model in today’s telecommunicational era, using a convenience chain retailer which integrates online and offline channels as research target. The research was carried out using a qualitative research method gathering materials from customers and business-owners through literature reviewing, semi-structured interviewing, participant observation，and case study. The information was collected and inductive analyzed to conclude success factors and reference values of the click-and-mortar business model of the exemplary convenience chain retailer. This research found that there are three key elements contributed to the word-of-mouth of the exemplary convenience chain retailer and helped it grow customer satisfaction and high loyalty patrons: organizing key activities frequently through virtual channels, delivering value propositions through physical channels and maintaining customer relationships. The core competency of the exemplary convenience chain retailer is building a management group, which is close-knit, professional and the quality service surpass its competitors.
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TU, WEI-CHIH, i 涂韋智. "The Clicks-and-Mortar Business Model in Traditional Industry: A Case Study of Digital Prints". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/kmy96s.
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碩士世新大學
傳播管理學研究所(含碩專班)
106
Due to the paradigm shifts from traditional retailer into online sales, the traditional industry faces the challenges of choosing the right market spot from either relying on traditional retailers or virtual channels. Business practitioners are propelled to upgrade their business into Click-and-Mortar. Acknowledged this gap, this study aims to illustrate the business model innovation from the perspective of traditional industry into the O2O market. The results can be used to provide a guideline for emerging business and services into this new area and unveil more effective marketing strategy. The study is using the case study method with the marketing theory of 4P and 4C in the sales marketing of 5C to establish relation and state it. After that, the company selects the customized products to set up a business model and in-depth interviewed 6 people with the related backgrounds. To sum up the suggestions and analyze the business model of customized product servicing company, to study different demands and offer the suggestions for marketing and managing after studying. To study the key factor of combining the marketing model and business model, the business model is divided into 9 areas, they are corresponding with managing strategy in supply, service and demand, as a key factor in the business model to analyze enterprise supply and customer supply in the click-and-mortar channel. During the interview of processing the business model, according to the current case study to analyze the 9 areas of the business model and give some appropriate suggestions. Also, the study includes the internal and external business model, which can be studied in the future.
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Lin, I.-ching, i 林宜靜. "Impact of Product Type and Clicks-and-Mortar Business on Customer Value, Satisfaction and Loyalty". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/16285126678694669401.
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碩士國立屏東商業技術學院
行銷與流通管理系
93
In order to pursue benefits, enterprises, which were production-oriented, produced goods in quantity and then sold them to customers in the past. They did not know what customers really need. However, in order to gather much more customers, nowadays enterprises, which are customer-oriented, provide customization goods and sell goods through different channels to satisfy customers’ needs and maintain their loyalty. Therefore, this research is to investigate if customers have different customer values because they purchase different types of product and through different channels. Besides, this study is intended to explore whether customer value will affect customer satisfaction and then influence customer loyalty. Or customer value affects customer loyalty directly. A questionnaire is employed to investigate the research, from 326 effective samples. By statistics analysis, the research findings: 1. Different product types and Clicks-and-Mortar Business differ in customer value. About convenience goods, shopping goods, and preference goods, customers pay more attention to the efficiency value; about specialty goods, customers place importance on excellence value the most. In Mortar Business, customers think highly of the efficiency value. 2. Customer value affects customer satisfaction that is influenced by ethic value the most. 3. Customer value affects customer loyalty. About the influence of loyalty, the spirituality value affects the desire of repurchase the most; the spirituality value affects major behavior the most; aesthetics value affects second behavior the most. 4. Customer loyalty would be influenced by customer value and customer satisfaction, and this shows that customer loyalty is a moderator variable of customer value and customer loyalty.
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Huang, Hua-Tai, i 黃華泰. "An Exploratory Study of Value Analysis to Clicks-and-Mortar Business Models on the Internet". Thesis, 2001. http://ndltd.ncl.edu.tw/handle/02482070385326548969.
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碩士銘傳大學
資訊管理研究所
89
This paper focuses on the value about the enterprise to integrate physical value chain and virtual Web-Site business, a wholeness framework of the value-analysis, and how to integrate and utilize it. This paper explore serveral issues: the company how to utilize the value-analysis framework, and the framework how to support the integrity of the click-and-Mortar. 1.In the Internet Era, the current models of value-analysis have no enough to the many firms. An available value-analysis of the enterprise what value-analysis model or framework need to include and integrate? and these models and framework how to support mutual? 2.Where is the value? Integrity of Physical and virtual business is the key point about how to keep the competition advantage with the Internet and companies how to get right mix clicks-and-mortar? What is role the business value-analysis played? How to find the new value of integrity of physical and virtual business?. Now, the Network-Economic return back substance, the ‘new value’ will go to those who can execute clicks-and-mortar strategies that bridge the physical and virtual worlds.First, this research focus on the integrity of Clicks-and-Mortar, to collect and coordinate the models about Value-Analysis as Value-Chain, Virtual Value-Chain, Value-Shop, and Value-Network, configuring a fully framework of value analysis. Second, the research explore the new value of the integrity of clicks-and-mortar based on the framework to analysis and inference what the new value is created, and what new value can be acquire. Finally, the paper survey and analysis many Clicks-and-mortar strategy on Taiwan, support the argument of the research.
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Chang, Hong-Nan, i 張鴻南. "A Study of Click-and-Mortar Business Model and Performance from the Resource-based Perspective". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/86958963086674464669.
Pełny tekst źródłaStreszczenie:
碩士銘傳大學
資訊管理研究所
91
During the paradigm shift of Internet, companies must integrate value chain and virtual value chain for competitive advantage, so Click-and-Mortar business model that bridge the physical and virtual operations is the trend of electronic commerce. The purpose of this paper is to discuss the relationship between CAM business model and performance from Resource-based view. This paper brings up some points of view for companies： 1. In Click-and-Mortar business model, if companies target market share, they must use service and brand strategies. 2. If CAM integrates physical retailer and web-based retailing, in customer-support part, they must offer cross-channel customer service and consensus. In marketing part, they should target distinct customer segment for eschewing over- competition between channels. 3. If e-commerce combine physical channel in complementary way, them must concentrate on coordination and cooperation across channels, especially in integration of information system and business process.
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Shen, Ai-Ling, i 沈愛玲. "A Case Study of Click-and-Mortar Retail Business: 7-11 and 7net in Taiwan". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12159700056378142471.
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碩士國立交通大學
企業管理碩士學程
99
According to the research by Market Intelligence and Consulting Institute, B2C e-commerce market in Taiwan is growing exponentially since 2005. Because of the low barriers of entry, more players are joining the competition and thus the rivalry in virtual channels becomes high. Besides the existing dot-com companies, physical retailers are establishing own-branded shopping websites to expand their customer segments. 7-11 launched its own-branded shopping website—7net. By leveraging 7-11’s logistics system and the brand awareness, 7-11 and 7net become the first click-and-mortar retailers in Taiwan. The thesis aims to study the click-and-mortar business model of 7-11 and 7net and how the two channels cooperate to create unique values for vendors and consumers. This quantitative research is based on secondary and primary data to review the early development and c-commerce strategies of 7-11. Further, it analyzes the external market with Porter’s Five Forces model, and depicts 7net’s business model with Osterwalders and Pigneur’s Business Model Canvas, along with its core competence and values. A SWOT follows to analyze the opportunities and challenges 7net may face, to serve as a reference for the other physical retailers that plan to go online. The thesis finds that 7-11 and 7net possess the four potential benefits of a click-and-mortar business may achieve (Charles Steinfield, 2002): low cost, value-add service, trust, and expansion of geography and segments, indicating 7-11 and 7net have a robust click-and-mortar constitute to grow and create synergy. On the other hand, as a new comer, 7net must build up its clear market position to compete against both existing and potential players, to obtain sustainability in B2C Internet market.
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Chang, Fu-Hung, i 張富閎. "A Study on the Business Model of Click-and-Mortar for Medical Services：Example of Miracle Consultant Company". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/za6cyp.
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碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
104
In recent yearss, the Development of international medical services in Taiwan has been generally concerned. There are few studies about the business model for international medical services, so this study emphasizes the international medical management pattern and benefit analysis to analyze those with Click-and-Mortar Busines s model by actual case analysis. The study find that the brand, management, assignments and equity effectively explain the case of management orientation and competitive advantages. The benefit analysis of actual situation integrated business model has helped to promote this case, reduced their operating cost, increased added value by produce variety, raised customer reliability and expanded markets of international medical treatment.
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HUANG, CHIUNG-HUI, i 黃瓊慧. "An Exploratory Study in Business Model of Integration of Click and Mortar & Cross Channels E-Com". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57371459307095460955.
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碩士實踐大學
企業管理學系碩士在職專班
103
How Smart, Connected Products-Are Transforming Competition by Michael E. Porter and James E. Heppelmann at the 2014 Harvard Business Review, it predicts things of internet with smart connected will change the game rules for all industries. E-commerce plays a key role. Some traditional e-commerce online platform business model like PC Home has encountered bottlenecks of growth. O2O (Online to Offline or Offline to Online) business model with the integration of Click and Mortar become the mainstream in the future. The company which has his own brand entity will not select the platform like PC-Home to put their product on the market shelf, but prefer to build its own e-commerce channel platform. It is because they want to maintain customers by themselves and would like to well control their own channel. However, choosing different strategies for different types of e-commerce business models will caused different advantages and disadvantages. What our research is to analyzes the differences between these two business models. Moreover, as the rising of the interconnection network business model, the platform should focus on how to making the ecosystem of multiple groups linked to acquire a multi-scale explosive growth and create the maximum network effect. At last, share the profit with each other through sharing economic mechanisms. Through this research we found, the integration of Click and Mortar business model what SI provides is the End to End cross multi-channel brand e-com. It is different from what PC Home provides is consumer product contrasted with the price. SI is not only provide an expert intelligence service system, channel management system, independent marketing selling and strategy system, consumer behavior analysis system, profit feedback system when crossing channel advertisement but also provide integrated value-added services to company, such as character examination system and expert knowledge system in special field…etc,. As a result, it enables consumers to have a sense of attributive, interdependent relationship of trust and consumer channel relationship, rather than a one-time trading relationship. In the support of SI "distinctive DNA traceability cross multi-connected platform technology", it could make product become an intelligent connected products. And it could integrate different industry, firm or customers into an ecological system platform. And with using “Sharing Economy“ mechanism, it also could build up a collaborative and non-competitive relationship. Furthermore, it could increase an unlimited value-added network effect and create a blue market e-com. Key words：E-commerce、Business Model、Smart Connected Products、Network Effect、sharing economy
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Ho, Pei-Shan, i 何佩珊. "A Study of Clicks-and-Mortar Business Model and Consumer Products Selection-The case of CD product". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/13461719970066123966.
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碩士銘傳大學
管理科學研究所
91
For the purpose of evaluating the benefit and factor of Clicks-and-mortar business model by attracting the consumers, this study will establish the Logit choice model by conducting questionnaire survey through people involving both Clicks-and-mortar businesses for buying music CD product. The parameter calibrated by Logit choice model can help us to realize how the consumers should make their mind to make choices between different shopping types, and as well as, be used to evaluate the Strategic Planning for the integration of Clicks-and-Bricks Businesses. The result shows that Clicks-and-mortar business model supply consumers complement benefit , such as risk reduce、shopping satisfy、and rise convenience. When consumer choice, environment（safety and shopping satisfy), price and time cost, income、credit card and use internet time will effect consumer to choice goods.
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LIAO, JING-BANG, i 廖經榜. "A Study of Click-and-Mortar Retail Business on Customers Purchase Intention：A Case Study of FamilyMart APP". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3mrafp.
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碩士開南大學
資訊學院碩士班
107
With the popularity of the Internet, advancement in information technology, and flourishing developments of handheld devices, the global markets have undergone change, and the click-and-mortar model has gradually received attention. Starting from physical stores and integration with Internet online stores in time, many retailers have followed suit with the progress and changes in the market, adding their own online stores to cope with market changes. Some people also make use of the convenience of mobile shopping apps, purchasing needed and wanted commodities without having to go out. Therefore, mobile shopping has become one of the options and ways for consumer to purchase goods. The Internet provides many features, medias, and values. Retailers can use the Internet’s fast information dissemination capability to conduct a variety of promotional advertisements that deepen the public’s impression of the brand image. In addition, retailers also use the Internet to broaden their interpersonal relationships and expand their customer bases and potential business opportunities through the speediness and convenience of the Internet. In addition to the two mainstream modes of e-commerce and physical stores, the click-and-mortar model involving online and offline matching through an APP has also been developed, which is otherwise known as O2O (Online To Offline or Offline To Online). A common consumption model is “Consumers enjoying services or obtaining products in physical stores, but making payments online”. The most common Online To Offline example is online group buying; an example of Offline To Online is “Guiding consumers from physical stores to online consumption or experience behavior”. In the click-and-mortar model, the issue of which factors influence consumers in using a mobile shopping app to purchase needed products is worth exploring. This study adopted the click-and-mortar model coupled with social exchange theory as the basis. Through the perspective of customer value, the key factors affecting consumers’ mobile purchase intention and the correlations among the research variables were explored. The empirical research method was employed. 302 valid samples were collected through an online questionnaire survey, which underwent testing using structural equation modeling. The conclusions drawn from the test and analysis using Partial Least Squares (PLS) include: (1) Good advertising effectiveness, positive brand image, sound click-and-mortar services (channel integration, service integration), frequent social exchanges (mutually benefiting, feedback, trust), high innovativeness, and emphasis for privacy safety positively enhance customer value; (2) High innovativeness and good customer value positively increase purchase intention. According to the results of the analysis in this study, recommendations for retailers’ practices were proposed to serve as a reference for management as well as follow-up researchers.
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賴樵萩. "Investigating The Difference Between Two Channels of Click-and-Mortar Retailers in Three Aspects of The Business Model, Cost System, And Business Performance". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/64852712074209466422.
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碩士國立彰化師範大學
會計學系
102
In the new century of the Internet, E-commerce develops to 3.0. Many traditional retailers start to enter the virtual channel, and transform to the business model of Click-and-Mortar successfully. In the multi-channel, retailers which use the business model of Click-and-Mortar have different business models, cost system, and business performance as the channel changes. Besides, personalities and backgrounds of retailers can affect him or her entrepreneurial motivations deeply. Therefore, the key point of this study is to investigate issues mentioned above. This study uses retailers who have both the physical channel and the virtual channel as research subjects. These subjects are different from past studies which consumers are viewed as research subjects. To investigate the aspect of business, this study adopts the qualitative research, gets required data by interviewing retailers, analyzes data, makes conclusions, and develops propositions. Results indicates：(1) Personalities and backgrounds of retailers are much positive and make retailers’ entrepreneurial motivations to have more pull motivations. Then, retailers have the economic motivation consistently. (2) As the aspect of the business model, despite both two channels have the same employee element, there have differences between the physical channel and the virtual channel in the environment, item, service, and price elements. (3) As the aspect of the cost system, both two channels have differences whether the start-up and operating cost, marketing cost, or transection cost. Then, despite the cost of the physical channel is higher than the cost of the virtual channel in the start-up and operating cost and negotiating cost, the cost of the virtual channel is higher than the cost of the physical channel in the marketing cost and other transection costs. (4) As the aspect of the business performance, despite the feedback of two channels are both positive, the physical channel is higher than the virtual channel in financial indicators and nonfinancial indicators. According to results, this study develops propositions and conclusions finally. It provides some future business suggestions for relevant enterprises or retailers, and it also offers some future research directions to relevant researchers.
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HUANG, LI-CHIEN, i 黃麗蒨. "The Case Study of E-Commerce Website Service of Click-and-Mortar Business－A Case of E Company". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/25u3h3.
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碩士世新大學
傳播匯流與創新管理數位學習碩專班
104
The sound development of network infrastructure in Taiwan encouraged many traditional stores realized the profound business opportunities and transformed their business models from offline to online. This study applied content analysis to investigate E company’s website structure, contents and functions, followed with in-depth interview to reveal the strategies of products, price, and promotion. In addition, the study also explored the drive of emerging offline to online business along with the experiences of integration, channels of marketing strategies, and benefit of utilizing the Click-and-Mortar business model. The major findings are as follow: (1) E company’s website contains well-developed e-commerce functions such as exclusive commodity classification, shopping cart, commodity storage, checking out and cash flow. The functions also includes with well-rounded multiple mechanism for promotion activities, order management, and shipping and return management; a clear structure of categories and content layout brought clear information presentation based on characteristics of information. The structure uses user interface design and browse circulation to convey information to target customers more effectively as well. (2) The drive of transforming E company’s business models from offline to online was to adapt to the changing industrial environment. The major considerations include human resource management of the company; The strategies of marketing channels and pricing and products both online and offline business are similar; For promotion strategy, monthly theme promotional activities and offline channel are considered a better method in current consequences. (3) The combination of E company’s physical and virtual business benefits include increasing number of member, revenue, quantity of sales, enhancing the trust of consumers, value-adding on relevant knowledge of the commodities, increasing the cross orders of products of home appliances in central and southern region. (4) The processing experiences gained from the case, E company, and during its integrated physical and virtual practices including: (i) the adjustment of operating process of individual department through work integration and division on co-operating website among departments that results without increasing of manpower; (ii) The virtual platform Google AdWords keyword advertising, preferential system - coupon operation, the site has exceeded the regional restrictions and increase the orders of central and southern regions; (iii) The coordination and communication among departments to adjust the distribution process and utilize the import and export of data to integrate the system issue of online and offline. The E company’s website development is under ongoing stage. There are many competitors in the market, as many physical discount stores are expanding their virtual channels. The E company’s needs to find out its marketing position and to develop its brand strategies in order to be competitive in the market.Most of firms in Taiwan are small and medium enterprises and intend to gradually expand from physical storefront to the virtual sales channel. The result of the study and suggestions are helpful references for those entity enterprises who intends to extend their business models torward virtual path in order to promote their sales channel.
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Lee, Wen-Tsai, i 李文財. "An Exploration of Clicks and Mortar on the Business Model of LED Illumination Industry – The Case of AgenTech Company". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52xfsm.
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碩士國立高雄大學
亞太工商管理學系碩士班
102
Major research institutions agree that the LED industry is growing. Taiwan has emerged and grown to be the world's third largest LED market; many domestic and foreign companies want a share of the market, but it seems that only a few companies are able to make a profit within this industry. In this study, Osterwalder and Pigneur (2010) proposed a business model framework analysis, and the AgenTech Company was selected as a research subject after visiting three companies in the lighting industry; they summarized the analysis of the fierce company competition model in the LED industry. This study found that as for new the AgenTech business, the use of virtual integration business model can bring positive benefits to companies that do not already have high visibility, or the relatively rich resources of large enterprises; with the consideration of sales volume, the selection and cooperation with distributors can be a main model of marketing and promotion. After the comprehensive analysis of the business operation model, it was recommended to AgenTech to consider gradually shifting their focus to niche markets, such as cooperation with local specialty stores. In addition to constructive experience within the field, providing consumers with a virtual channel payment mechanism before the goods are sent helps the consumers to enjoy the shopping experience, and escalates the virtual integration application benefits.
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Wang, Cheng-Yen, i 王正彥. "Research on Business Model of Click-and-Mortar for Hypermarkets: A Case Study of the R company in China". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a4p68y.
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碩士國立中興大學
高階經理人碩士在職專班
106
Mobile devices and Internet grow up rapidly in the recent years, so the consumption habits of people are gradually changing. Because the proportion of online shopping is leaps and bounds growthing, Brick-and-mortar stores gradually lose the advantage of retail markets. Therefore, they come up with some new business models such as China''s RT-Mart feiniu.com and Wal-Mart Walmart.com. However, the electronic commerce industry also begins to develop physical access such as Amazon Amazon.go. It is a good example of electronic commerce industry to setup physical stores. In summary, the O2O(Online to Offline) becomes the main business model. This thesis applys the case study method; moreover, we interview executives from R company in order to realize the new threat from electronic commerce industry. Besides,this thesis extends the research report of the McKinsey & Company, “Making stores matter in a multichannel world”.Finally, this thesis will summarize some conclusions which bases on the above analysis. Main conclusions are summarized as follows 1.R company should take the consumer demand as priority in the process of O2O transformation. 2.R company should adjust the structure of the commodity because the consumption demands are changing. 3.R company should try to open medium-sized supermarkets in the downtown because the consumption habits are changing,
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Hung, Chih-Han, i 洪志瀚. "A Study on critical successful factors of Click-and-Mortar Business Model from the Delone & Mclean E-Commerce Model". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/rectz2.
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碩士銘傳大學
資訊管理學系碩士班
93
After the tide of the Internet and the impact of the Internet bubblized, Click-and-Mortar business model is to give first place to the e-commerce. This model improve the enterprise exists and keep growing in the New Economic era. No matter real or pure dot com, it was the mutual support cooperation among every company, and only solve each insufficient part by utilizing the mutual advantage which been combined . This study is study on critical successful factors of click-and-mortar business model is based on Delone & Mclean information system successful model. According to e-commerce success model which is based on information system success model, we increase five dimensions to analyze the critical successful factors of click-and-mortar, including “Various goods and service”, “Cost”, “Ability to perform of the order”, “security” and “Brand”. Case study is used in this research. The study supposes two conclusions as following: 1. Improve the degree of click-and-mortar, then it will let customers satisfaction increasing. 2. If the enterprise can decrease time that the trade finishes, then it will improve the degree of click-and-mortar. According to the results of study, it suggests two points of view to offer enterprises to consult. First, enterprises must orient one''s own management route clearly, and depend on characteristics and advantage of channel cooperation, then continue increasing category of goods and related support service for make high famous brand; Second, when enterprises take price factor for marketing, they have to be careful. If enterprises can enhance customer relationship management, that is the way of lock-in past customer and increase new customer.
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MING, CHEN CHIH, i 陳志銘. "The Creation of a Good Mix for Clicks-and-Mortar Business Model Construction- the Case Study for a Garment Company". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/9g282t.
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Hu, Jia-Jiun, i 胡嘉峻. "A Study on Customer''s Intention at the Business Model of Bricks and Mortar by S-O-R Model". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/98486154676084821092.
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碩士國立中興大學
資訊管理學系所
105
In the swift rise of Internet and information technology, many companies have attempted to get into the increasingly competitive e-commerce market. At the same time, many e-commerce industries, however, begin to open brick-and-mortar stores to establish their offline channels with a view to meeting different consumers’ needs with the advantages of click and mortar. Consumers can quickly search the goods they want and relevant information on the websites. They can also go to the physical stores to try products and get related services. Through the cooperation between different channels, companies can maximize the benefits, further expand their customer base and arouse consumer desire. The aim of the paper is twofold: (1) To examine the impact of different characteristics of virtual and physical distribution channels on consumers, and (2) to analyze the key factors that influence consumer purchase intentions in the click-and-mortar business model. In this study we will employ the S-O-R Model as a framework and combine it with the Information System Success Model and the Experiential Marketing Theory to explore the factors that affect consumer purchase intentions on websites and in offline stores. Afterwards, we will establish our research model and propose our hypotheses. We will further collect data by means of a questionnaire survey and confirm the research model and hypotheses by using the Structural Equation Modeling (SEM). The empirical result shows that the information quality, system quality, sense experience and feel experience have significant positive influence on consumer satisfaction and emotions, which further influence the consumer purchase intentions. Only the act experience has no significant impact on consumers’ emotions. In addition, we employed gender and occupation to classify and compare the sample data. In the category of gender, we found the female consumers’ emotions will influence their purchase intentions, but the males’ will not. The results of the category of non-student also show that non-student purchase intentions will not be affected by emotions. In conclusion, we hope that the results of our research can identify directions for the future research on related issues and facilitate the development of business.
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Eliasson, Sternås Carl, i Otto Kamne. "Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail". Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39925.
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Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. This change has and is forcing many offline retailers to close business around the world but in this change, has new trends emerged. Both online and offline retailers are starting to see the value of having physical stores as well as having an online presence. Doing so creates opportunities for both e-commerce companies and physical retail stores to create value using multiple channels. Purpose: The purpose of this study is to find out how an independent fashion brick and mortar store can create value for consumers through multiple channels to gain a competitive advantage against pure online retailers and larger retail companies. Method: This topic will be studied with a qualitative study based on semi-structured interviews with customers in demographic 18-30 years old with the goal of understanding how customers purchase clothes in different channels to create insights for independent brick and mortar stores. The data were analyzed with the seven steps of Grounded Theory. Conclusion: The results of the research show that independent brick and mortar store have competitive advantages regarding personal service, products, and product assessment. However, many customers want to search for information and inspiration about products online before they shop, even if the actual purchase is made in a store which means that independent brick and mortar stores need to have their products online for that. It was also found that customers want more flexibility between channels. For example, purchase online and pick-up in store. The authors believe that with this changes, independent brick and mortar stores can compete in the 21st century while still maintaining their current advantages.
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Lai, Ching-Ming, i 賴慶銘. "A Study of Integration of Clicks-and-Mortar Business Models to upgrade Customer Satisfaction and Brand Loyalty —A Case of PDA Industry". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/18460831290210314201.
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碩士東海大學
企業管理學系碩士班
91
This study by taking PDA industry as an example discusses the influence of the physical business environment, virtual business environment, and the integration of Clicks-and —Mortar Business Models upon customer satisfaction and brand loyalty. On the other hand, in discussing the relationship between the environment factors, and customer satisfaction and brand loyalty, we will take into consideration the influence of “Relationship Benefit”, which can be classified into four factors-- social benefit, confidence benefit, dependence benefit, and switching benefit. Namely, managers of PDA industry through environment factors make customers feel these four relationship benefits and consequently generate customer satisfaction and brand loyalty. There are three types in environment factors---physical environment, virtual environment, and integration of Clicks-and-Mortar. Among them, physical environment factors can be divided into three types ---physical after-sales service factor, physical purchase atmosphere factor, and physical communication factor. On the other hand, virtual environment can be categorized into three types of virtual communication factor, website service factor, and website design factor, and integration of Clicks-and-Mortar can further be classified into integration factor--communication and service, and integration factor--purchase atmosphere. The main findings of this study suggest the influence of physical environment, virtual environment, and integrated environment upon relationship benefits supports our hypothesis partially, the relationship benefit affects customer satisfaction positively, and the relationship benefit affects brand loyalty partially. Last but not least, we use cluster analysis to separate customers who have PDA in two groups. The customers who in the first group emphasize virtual and integration of Clicks-and-Mortar belong to virtual and integrated style, and the customers who in the second group give weight to traditional physical environments belong to physical purchase style. The managers in PDA industry may make different marketing strategies to meet customers’ needs to make them want to build relationship with managers, and both of them gain benefits from the relationship.
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張智勇. "The Study of Virtual Reality (VR) Technology Integrated with Innovative Business Model with Click-and-Mortar applied to the Interior Space and Art Exhibition". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/g46u9e.
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Piçarra, Sofia Alexandre dos Santos Barbosa. "O planeamento da sucessão nas empresas familiares". Master's thesis, 2021. http://hdl.handle.net/10400.14/36321.
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A sucessão, enquanto transmissão da posição do sócio dominante é considerada como o principal problema de subsistência a longo prazo das empresas familiares economicamente estáveis. É um processo, muitas das vezes, adiado não só por ser um assunto que habitualmente gera conflitos nos quais a razão e a emoção gravitam lado-a-lado, mas também pela tendencial falta de capacidade de adaptação às mudanças no mercado, o que leva o sucedido a deixar para o sucessor todas as decisões estruturais. Este assunto não diz apenas respeito ao sucedido e ao sucessor, mas à empresa como um todo: família, negócio, colaboradores e mercado. Nesta perspetiva, ideal é prever-se, com antecedência significativa, como será levada a cabo a futura gestão da empresa, evitando-se potenciais conflitos que poderão comprometer a sua “sobrevivência”.
Com a presente dissertação, pretende-se demonstrar que um adequado planeamento sucessório permite minimizar o impacto que a morte da pessoa singular, titular da empresa, pode ter. Nesse planeamento, entram as cláusulas de intransmissibilidade mortis causa, tanto nas sociedades anónimas como nas sociedades por quotas, que constituem, tal como veremos, importantes instrumentos do mesmo.Succession, as the transmission of the dominant shareholder´s position, is the main problem for the long-term subsistence of economically stable family businesses. It is a process that is often postponed, not only because it is a subject that usually generates conflicts in which reason and emotion gravitate side-by-side, but also because of the lack of capacity to adapt within the market, which leads the successor to put all the structural decisions in the hands of the ultimate successor. This issue does not only concern the successors, but the company as a whole: family, business, employees and market. From this perspective, the ideal is to predict, in advance, how the future management of the company will be carried out, avoiding potential conflicts that could compromise its "survival". The present dissertation intends to demonstrate that an adequate succession planning minimises the impact that the death of the entrepreneur who owns the business might have. In such planning, mortis causa non-transferability clauses, both in public and private limited companies, are, as we shall see, important instruments.