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Krkusic, Enis. "Security of the mobile devices in VäxjöKommun and corporation". Thesis, Växjö University, School of Mathematics and Systems Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6253.
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Krause, Don. "An analysis of Mobil Oil Company's corporate advertising apearing in the New York Times between 1984 and 1990 to determine what issues received the most attention and the effects of yearly event/political changes on Mobil's corporate advertising". Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/845936.
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Answers were sought to two research questions concerning Mobil Oil Company's corporate advertising appearing in The New York Times between 1984 and 1990:1. What issues/events throughout the campaign received the most attention in Mobil's corporate advertisements? 2. How did yearly political/event changes affect Mobil's corporate advertisements?This study, which was based on a study by Anderson (1984), was completed in two steps. First, a coder read and summarized all 365 advertisements. These advertisements were categorized according to three dependent variables: energy policy, Mobil's economic/political commentary and image advertisements. The results of this process answered the first question.The second part of analysis involved using each year's breakdown of advertisements and comparing it to the political tone of the year. The Congressional Quarterly Almanac was used to recreate the tone for each year.Image advertisements accounted for slightly more than 53 percent of the 365 advertisements carried by Mobil in the time period. Mobil's economic/political commentary accounted for nearly 38 percent of the advertisements. Energy policy advertisements accounted for nearly nine percent of the advertisements.The findings, also, showed that as energy-related issues received attention in the media, Mobil increased its usage of these advertisements. After a review of the political tone of each year, it was concluded that Mobil uses its corporate advertising program to both respond to current events affecting the oil industry or large corporations and to create a favorable image with its consumers.Department of Journalism
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Gordano, Peile Cecilia. "Contested Discourses on Migrant Connectivity: Migrant Users and Corporations of Mobile Phone and Money Transfer Services in Catalonia. An interdisciplinary approach". Doctoral thesis, Universitat Oberta de Catalunya, 2013. http://hdl.handle.net/10803/128619.
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La tesi sosté que les empreses privades que presten serveis de connectivitat constitueixen actors cada vegada més influents en la migració contemporània. Per això analitza els discursos comercials dels proveïdors de telefonia mòbil i serveis de transferència de diners a Espanya, i els contrasta amb les experiències d'equatorians i marroquins que viuen a Catalunya i usen aquests serveis per mantenir-se en contacte amb les seves xarxes personals, tant en les societats d'origen com de destinació. El disseny de la recerca combina els Estudis Culturals i els Estudis Crítics del Discurs per analitzar els testimoniatges dels migrants així com els discursos comercials a través de la publicitat i d'entrevistes amb responsables de les empreses. D'una banda, les conclusions van mostrar els mecanismes mitjançant els quals els discursos corporatius han mercantilizat i estetizat les experiències de connectivitat dels migrants. D'altra banda, es va evidenciar un paper actiu dels migrants com a agents de les seves estratègies de connectivitat, apropiant-se dels serveis oferts i creant estratègies de baix cost per convertir limitacions en oportunitats, en moments de creixent mobilitat, connectivitat digital i la consolidació d'una economia de serveis.La tesis sostiene que las empresas privadas que prestan servicios de conectividad constituyen actores cada vez más influyentes en la migración contemporánea. Por ello analiza los discursos comerciales de los proveedores de telefonía móvil y servicios de transferencia de dinero en España, y los contrasta con las experiencias de ecuatorianos y marroquíes que viven en Cataluña y usan estos servicios para mantenerse en contacto con sus redes personales, tanto en las sociedades de origen como de destino. El diseño de la investigación combina los Estudios Culturales y los Estudios Críticos del Discurso para analizar los testimonios de los migrantes así como los discursos comerciales a través de la publicidad y de entrevistas con responsables de las empresas. Por un lado, las conclusiones mostraron los mecanismos mediante los cuales los discursos corporativos han mercantilizado y estetizado las experiencias de conectividad de los migrantes. Por otro lado, se evidenció un papel activo de los migrantes como agentes de sus estrategias de conectividad, apropiándose de los servicios ofrecidos y creando estrategias de bajo costo para convertir limitaciones en oportunidades, en momentos de creciente movilidad, conectividad digital y la consolidación de una economía de servicios.
The thesis argues that private enterprises providing connectivity services are increasingly becoming influential actors in contemporary migration. It focuses on the commercial discourses of providers of mobile phone and money transfer services in Spain, contrasting them with Ecuadorian and Moroccan migrant users’ experiences of connectivity to keep in touch with their personal networks in both origin and destination societies. The research design combined Cultural Studies and Critical Discourse Studies to look at migrants’ accounts as well as service providers’ first-hand accounts and commercial advertising texts. On the one hand, the conclusions showed the mechanisms through which corporate discourses have commodified and aestheticized migrants’ experiences of connectivity. On the other hand, they evidenced migrants’ active roles as agents of their connectivity strategies, appropriating the services offered, creating low-cost strategies that turn constraints into opportunities, in times of increasing mobility, digital connectivity and the consolidation of a service based economy.
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Baginski, Neto Luiz Carlos. "Gest?o da satisfa??o e fidelidade do cliente : um estudo dos fatores que influenciam na satisfa??o e fidelidade dos clientes corporativos de telefonia celular". Universidade Federal do Rio Grande do Norte, 2009. http://repositorio.ufrn.br:8080/jspui/handle/123456789/14917.
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Previous issue date: 2009-03-16The competition in the telecommunications industry has grown in Brazil since the privatization, forcing companies that are active in the market to a growing commitment to quality products and services in order to survive. In this context, this work aims to understand the main factors that influence the degree of satisfaction exists in respect of a mobile operator with its corporate customers. The research covered theoretical concepts and analytical models of quality management system and models of indices related to the measurement of customer satisfaction. For the field research was carried out in a practical application of the main approaches based on this thesis by a case study in corporate segment, through a questionnaire applied to 10 consultants and 40 corporate customers of that company. Comparing the results of research with the consultants and corporate clients there is the concern of respondents to the indicators that comprise the constructs of customer satisfaction, commitment calculated, the price index and the handling of complaints, denoting the dissatisfaction of the general assessment for corporate customers with the carrier, against its current expectations. It is concluded that the mobile operator of the telecommunications industry have a big challenge, after ten years of privatization and consequently the period of rapid expansion of customer base and with the depleted, retain corporate customers as highly strategic, thus avoiding that migrate to other companies. We emphasize the need for further research and analysis of different approaches through research and using the same models to specifically evaluate and measure customer satisfaction of mobile enterprise, to adjust the model to the national market. Finally, we suggest the creation of an effective customer loyalty program with a strategy of relationship and specific to the corporate sector of mobile telephony
A competi??o no setor de telecomunica??es tem crescido no Brasil desde a privatiza??o, obrigando as empresas que est?o atuando no mercado a um comprometimento cada vez maior com a qualidade dos produtos e servi?os prestados para poderem sobreviver. Neste contexto, este trabalho tem como objetivo principal entender os fatores que influenciam no grau de satisfa??o existente na rela??o de uma operadora de telefonia celular com seus clientes corporativos. A pesquisa te?rica abrangeu conceitos e an?lise de modelos de sistema de gest?o de qualidade e modelos de ?ndices relacionados ? mensura??o da satisfa??o do cliente. Para a pesquisa de campo procedeu-se a uma aplica??o pr?tica das principais abordagens fundamentadas nesta disserta??o via estudo de caso no segmento corporativo, atrav?s de question?rio aplicado a 10 consultores corporativos e 40 clientes desta mesma empresa. Comparando o resultado da pesquisa junto aos consultores e clientes corporativos verificou-se a preocupa??o dos entrevistados com os indicadores que comp?em os construtos satisfa??o do cliente, compromisso calculado, ?ndice de pre?os e tratamento das reclama??es, denotando pela avalia??o geral a insatisfa??o dos clientes corporativos para com a operadora, contrariando suas expectativas atuais. Conclui-se que as operadoras de telefonia celular do setor de telecomunica??es t?m um grande desafio, passado dez anos da privatiza??o e conseq?entemente do per?odo de expans?o vertiginosa da base de clientes e com o mercado exaurido, reter os clientes corporativos considerados altamente estrat?gicos, evitando assim que migrem para outras empresas. Enfatizamos a necessidade de novas pesquisas e enfoques de an?lise diferenciada atrav?s de pesquisas utilizando o mesmo e outros modelos para avaliar e medir especificamente a satisfa??o do cliente corporativo de telefonia celular, visando ajustar o modelo ao mercado nacional. Por fim, sugerimos a cria??o de um programa de fidelidade efetivo com uma estrat?gia definida de relacionamento e espec?fica para o setor corporativo de telefonia celular
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Lagoutte, Julien. "Les conditions de la responsabilité en droit privé : éléments pour une théorie générale de la responsabilité juridique". Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40032.
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Alors que l’on enseigne classiquement la distinction radicale du droit pénal et de la responsabilité civile, une étude approfondie du droit positif révèle une tendance générale et profonde à la confusion des deux disciplines. Face à ce paradoxe, le juriste s’interroge : comment articuler le droit civil et le droit pénal de la responsabilité ? Pour y répondre, cette thèse suggère d’abandonner l’approche traditionnelle de la matière, consistant à la tenir pour une simple catégorie de classement des différentes branches, civile et pénale, du droit de la responsabilité. La responsabilité juridique est présentée comme une institution autonome et générale organisant la réaction du système à la perturbation anormale de l’équilibre social. Quant au droit de la responsabilité civile et au droit criminel, ils ne sont plus conçus que comme les applications techniques de cette institution en droit positif.Sur le fondement de cette approche renouvelée et par le prisme de l’étude des conditions de la responsabilité en droit privé, la thèse propose un ordonnancement technique et rationnel du droit pénal et de la responsabilité civile susceptible de fournir les principes directeurs d’une véritable théorie générale de la responsabilité juridique. En tant qu’institution générale, celle-ci engendre à la fois un concept de responsabilité, composé des exigences de dégradation d’un intérêt juridiquement protégé, d’anormalité et de causalité juridique et qui fonde la convergence du droit pénal et du droit civil, et un système de responsabilité, qui en commande les divergences et pousse le premier vers la protection de l’intérêt général et le second vers celle des victimesWhile the radical distinction between criminal law and civil liability is classically taught, a thorough survey of positive law reveals a general and profound trend towards a confusion of these two disciplines. Faced with this paradox, the jurist wonders : how to articulate the civil and criminal laws of responsibility ? To answer this question, the thesis suggests abandoning the traditional approach of the subject, which consists in treating it as a mere category of classification of the different branches, civil and criminal, of responsibility/liability. Legal responsibility is presented as an autonomous and general institution organizing the response from the system to abnormal disturbance of social equilibrium. Civil liability law and criminal law are, as far as they are concerned, henceforth conceived as the mere technical applications of this institution in positive law.On the basis of this new approach and through the prism of the study of liability conditions in private law, the thesis proposes a technical and rational organization of criminal law and civil liability that may provide the guiding principles of a real general theory of legal responsibility. As a general institution, it gives not only a concept of responsibility, requiring degradation of a legally protected interest, abnormality and legal causation, and establishing the convergence of criminal law and civil law, but also a system of responsibility, determining the divergences of them and steering the first towards the protection of general interest and the second towards the protection of victims
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Марченко, Михайло Андрійович. "Аналіз сучасних тенденцій світового ринку нафти (на матеріалах «Exxon Mobil Corporation»)". Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11249.
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Hsu, Chih-Lan, i 許芝蘭. "Business Opportunities and Challenges of Connected TV: Taiwan Mobile Corporation Case Study". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21295348602293533225.
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碩士國立臺灣大學
商學組
99
Looking at the past few years, the digital enabled technologies from Telecom, Internet, Media and Entertainment industries have sparked off a new emerging market and widely adapted applications so called T.I.M.E. convergence serivices. The digital phenomenon converges to a new frontier, hence, creating new services and ecosystem in the “Digital Home” arena. Within the digital home arena, the “Connected TV” service has became even compelling to be offered from Telecom, Pay-TV, Internet, OTT(over-the-top) operators or even TV manufactures. In Taiwan, even with the high penetration rate in Mobile, Broadband and Pay-TV services, the digital convergence development is still in the infant stage. In the past decade, the evolution of digital technology in Pay-TV industry and the growth of Web 2.0’s multimedia contents, ever change user’s behaviors and generated new emerging ecosystem. The players from internet market have joined the traditional Pay-TV value chain and a new game rule is formed. Therefore, the opportunities for “destructive innovation” services are being created. From industry stand point, only those whom can seize new opportunities and being innovative with the services before others can lead the pace into the next decade. This study is aimed to look into “Connected TV” in a much greater depth and its ongoing development and challenges which faced. And, taking Taiwan Mobile Corporation, a leading Taiwan Telecom operator, as an individual case study to explore how the corporation being able to utilize the resources and competence toward the new market opportunity. Base on the theory framework of “industry value chain”, “destructive innovation” and “platform-mediated network”, the study will propose viable strategic directions and recommendations for further follow-up actions within the corporation. Overall expectation from this analytic report is to find out the best fit strategy for Taiwan Mobile from the “Connected TV” service then adapting corporate-wide best practice from available resources and key assets to control the key resources in the converged industry’s value chain. The ways to foresee the dynamic change in the ecosystem, to take the first-mover advantage to develop new markets and to become the rule maker in the new games, will need well insights management and strategic thinking. The end is to enhance the company’s operating results and to develop the strong relationship bondage with customers ultimately. To echo and welcome the upcoming “TV Anytime and Anywhere” wave, the proposed digital convergence and its related verticals in Taiwan should sustain the “Dynamic Competition” thinking mindset. The study is consluded the operators should vigorsly study how U.S., Europe, Japan, South Korea and China’s development and transforming themselves into global leader of it kind. In addition, being flexible and willing to change to meet market demands and never lose sight on what other players are trying to do and shape the market are important as well. It can further help the companies to always stay in the racing loop in the fierce competition landscape.
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Hsu, Yu Feng, i 徐玉豐. "Business strategy of mobile telecommnunications chain industry- A Case Study of S Corporation". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/21500304624108492839.
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碩士元智大學
經營管理碩士在職專班
99
Since the global telecommunication liberalization, mobile telecommunication industry technology breakthrough, and great enhancement of transmission speed and fast development in smart mobile phone, the entire industry has entered into a new era. In 1997, Taiwan has announced an opening-up for four mobile telecommunication businesses, such as mobile phone business, wireless paging business, relay wireless phone and mobile data communication; many of the telecommunication system suppliers have tried their best acquiring customers and enhancing the market share through various actions such as, price promotion, combination of different industry, multiple channel. Hence, the rate of people who get mobile phone has risen from 6.8% (1997) to 106.1% (2002) in just a few years. Today, it is the highest rate in Asia. One of the telecommunication suppliers Chia-Ming Lin (2007), in 2002 has ever said that "the telecommunication industry is now encountering the issue of saturation of voice service market also the bottleneck of slower growth." Therefore, the subsequent result is the decreasing profit on the supplier side and the coming new era of data service. In this study, the research including the evolution of telecommunication industry, the business strategy of mobile telecommunication system supplier, when facing telecommunication system supplier and new generation of smart phone suppliers, how telecommunication owners make competitive business strategy to beat the multivariate nature of the telecommunication market. It is very important to find a way to innovate and to break through the dilemma of prospering the mobile telecommunication chain industry. In 2003, merging and acquisition happened to telecommunication system suppliers in Taiwan, after that, eight suppliers existed in the initial stage of the opening-up period were reduced to only three suppliers, namely, Chunghwa Telecom, Taiwan Mobile and Far Eastone, etc. In order to survive, the enterprises have to use acquisition and merging strategies to reduce market competition strength and increase the proportion of market share. Along with the opening-up of 3G and after Asia Pacific Telecom started its business in July 2003, other suppliers also started in this business since 2005. In addition to the three major players in Telecommunication industry, now it has added in new players like Asia Pacific Telecom and Vibo Telecom. Nowadays, the industry once again gets into a highly competitive situation. System supplier has now become the largest supplier of the mobile number, and it is also the mobile phone distribution channel of the largest quantity. Porter, M.E. (1980) pointed out that in the industry, there are five exited competitive forces, from respectively the competitors within the same industry, the threats of potential entering party and replacement party, and the price negotiation capability of the supplier and the buyer. Competitive strategy is based on strategic consideration, which has mutual interest and mutual complimentary correlation. Its main objective is to use all kinds of ways to ensure the long term competitive advantage of a company, and to enhance the competitiveness of an enterprise. Mobile phone has been associated with multiple value added and application services, for example, it has been associated with voice communication, digital camera, high voice quality MP3, multi-media short message service, video service, mobile TV, movie taking, MV taking, audio and video recording function, blue tooth stereo, multiple point touch screen, e commerce, mobile internet surfing and GPS positioning system, etc. With the evolution in communication technology as well as information technology, now the technological product such as iPhone this kind of smart phone can do everything whatever you can think of. In 2010, mobile telecommunication has entered its era of wireless broadband Internet era, and the market associated with 3C digital bus is so extensive and beyond your imagination, meanwhile, the change is so severe, no one can predict what it will be in 10 or 20 years. But we deeply believe that communication is going to lead the world to a super-modern technological field. This study mainly investigates: First, in the development process of mobile communication industry, every operation process has certain risk and rules. It is very important for an enterprise to create a continuous competitiveness through competition strategy analysis. Second, for mobile communication franchise stores, under the system suppliers'' strong guidance and direct operation of running chain store, how the business conform the strategy analysis and the education as well as training on employees in order to enhance internal competitiveness. Moreover, the way to create a new business model and provide excellent customer service, as well as the long term competitiveness of the company must be enhanced through the innovation on the added value service.
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Siao, Ming-Hong, i 蕭銘宏. "Evaluating the Adoption Factors of Mobile Commerce Application－The Case of T.Join Transportation Corporation". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/64132861748704354485.
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碩士國立雲林科技大學
資訊管理系碩士班
94
The silver age of the Internet started from America, where the Internet began, expanded to everywhere in the global, but then it crashed in June at two thousand year. After the crash, now, the electronic commerce has well developed. At the same time, the mobile devices and mobile technologies are progressing day by day. Our Societies and life already become the mobile world. The advantages of the mobile communication can create the great flexibility and convenience to the enterprise. The main purpose of this study was to find the critical factors that effect the development of the mobile commerce applications in the enterprise. The research method was the case study of the qualitative research. The research target was the T.Join Transportation Corporation, and collected the research data from mulit-source data, include primary and secondary data. This study designed the interview questions and attended the seminar, and also collected the secondary data through the Internet and from the related documents. After the data was collected, this study created the case database to improve the reliability quality and used the grounded theory to develop the research propositions to improve the validility of this study. The research results included multi frameworks. Under the frameworks, there were many variables effecting the developmet of mobile commerce application. This study proposed the adoption evaluation model of mobile commerce application development to explain it. The future works could based on this model, confirming and generalizing the research result of this study to other target markets and population.
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Lee, Yau-Nan, i 李耀南. "A Feasible Study of The Mobile Commerce System on The Lease Corporation of Automobile". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/74644248662653688596.
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碩士輔仁大學
資訊管理學系
91
Under the rapidly development of information technology on mobilephone, the mobilecommence will be apply to the mobile-leased corporation in Taiwan. The mobile-lease company can use mobilephone service system like a voice call serried system to provide real-time for their users. The target of this research are to understand the feasible of mobilcommerce which using on lease corporation of Automobile. We got 176 drivers to answer our questions, and got 3 important results. First, we got 6 high frequency using function of mobilephone service they are Emergeny-Care、Mobile Location for Automobile Burglary、Travel & Traffic Information、Drive Information、Medical Knowledge & Health Information、Inquire about Outpartient Service、News & Mail Service. Sercondly, the influence key element of M-Commerce on the lease corporation of automobile are Mobile Financial Applications、Mobile Advertising、Product Locating and Shopping、Mobile Auction or Reverse Auction、Mobile Entertainment Service、Mobile Office、Mobile Music/Music-on-demand. Last, we got the main item of create the mobilephone service system on the lease corporation of automobile are Communication Service、Dae rive Service、Economic Commerce、Mobile Commerce、Burglary Asure Saftly、Remind Service、Wisdom Communication、Rescue Services、Drive Information、Financial Service.
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Kuo, Hsin-Hsin, i 郭信鑫. "A service quality study the mobile phone after – sales – A case study of S corporation". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69652465838335114649.
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碩士龍華科技大學
商學與管理研究所
100
order to understand the domestic mobile phone agent business by providing after-sale service quality of mobile phone repair, select the mobile phone in the Taiwan market share of over 50% of the maintenance service industry S Company, The use of the PZB (1985) questionnaire to measure consumer expectations and perceived service appraisee The results (1) The customer is the most important service dedicated, friendly attitude and time to repair, service indicators (2) is the most satisfactory degree of three for their clothes, dedicated service and maintenance time and overall impression of the part (3) in the service gapsindicators are significantly present, indicating that consumers expect some still drop. The conclusions of this study provide the domestic mobile phone industry agents to improve service quality and establish a competitive advantage.
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WANG, MING-TE, i 王明德. "The O2O Study of A Mobile Phone Retail Corporation - A Case Study of S Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/uj4mq2.
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碩士中國文化大學
企業實務管理數位碩士在職專班
106
Conventional retailers recently face considerable competition from e-commerce corporations and online auction. Jack Ma, the executive chairman of Alibaba Group, introduced the concept of “new retail” during Alibaba’s 2016 Computing Conference. He envisioned a novel retail model that merges online e-commerce and offline retail stores, which has been recognized as a promising business model in the wake of e-commerce. This study investigated conventional mobile phone retailers which can overcome market difficulties by expanding from their existing offline physical stores to online virtual stores. A move that initiates a collaboration between these two fundamentally different marketing channels, allow them to attract customers for each other rather than competing. Interrogated with senior executives (COO, CIO), individually and face-to-face interview are conducted. The results indicate that company S adopted a “carrot and stick” strategy, distinguish the staff of the physical stores received from online sales as the carrot and policy support from management as the stick. MIS department and then collect and analyze online and offline data to understand consumer behaviors and preferences. This approach allowed company S to offer their customers consistent online and offline a shopping experience.
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Ji-Lun, Huang, i 黃紀綸. "The Research of Service Quality on Mobile Internet Service - China Trust Bank Corporation as Example". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/zz229w.
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碩士高苑科技大學
經營管理研究所
107
The convenience brought about the integration of network technology and smart devices has changed the lifestyle of modern people. The combination of smartphones and the Internet thereby coming into being with mobile payment. Nowadays, there are many business operators would expand the virtual channel for mobile payment, which has set a networking trend of advancing commercial pattern. In the meanwhile, it enables to broaden plenty of infinite business opportunities in many industries. It is compelling to change the physical branch’s career that it’s able to develop over a zillion of its characteristics. Consequently, the existence value of banks can be created. Be it enterprises, the financial industry which apt to the goal of digitalization, master the epoch trend and utilize the mobile technology as obtaining a competitive advantage. In the future, the bank must attach great importance to the customer experience of digital financial services. The differences between their mobile device and digital service through the Big Data analysis of understanding the function of mobile device to achieve the expected performance of the finance and target profit of the finance. This study takes the China Trust Bank Corporations in Kaohsiung District as the object of research. This research was to adopt the questionnaire survey and a total of 220 questionnaires were issued, 220 were received, 7 invalid questionnaires were eliminated and the total of 213 valid questionnaires were received. As a result, the effective recovery rate was 96.81%. The data has utilized analysis of questionnaires survey by SPSS statistical methods, including reliability analysis, factor analysis, analysis of descriptive statistics, analysis of independent sample T-test, analysis of one-way ANOVA, correlation analysis, and regression analysis and such. According to the research outcome, this study will be acted in accordance with the practical utilization of Mobile Internet Service and propound in relation to a specific proposition that offers for a future conference of CTBC and follow-up researchers and will form the finance of work performance thereon in the future. Keywords: online banking, expectation services, cognitive services, customer satisfaction
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Cheng, Yu-chao, i 鄭猷超. "A study of Multinational Corporations'' Development and Planning of Mobile Telecommunication industry in China". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/5nz347.
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碩士國立中山大學
大陸研究所
95
In the development of the global telecommunication industry, the telecommunications market in China is very important for development and planning of Multinational Corporations’ (MNCs) global overall arrangement. Thus, the main purpose of this research is to discover the trend of international telecommunications industry, especially mobile communication industry. In addition, discuss the position and importance of China’s telecommunications market within the global market under the framework of international telecommunication market. Moreover, we have to further analyze the policy and planning of the China government. Furthermore, We have to discuss the strategies and cooperated cases of telecom operators and equipment manufacturers in China’s telecommunication market. Besides, Understanding the considerations of China government’s criteria and principle of opening 3G in mainland China’s telecommunication market is also an important issue. Finally, we have to realize what kind of role that foreign telecom firms act in the development of the China’s telecommunications market.
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Lin, Tse-Mao, i 林澤貿. "Applied Customer Estates to Create Enterprise Values – Aimed at Domestic Mobile Corporations as Example". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/07942143669103465431.
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碩士東海大學
管理碩士在職專班
96
Title of Thesis：Applied Customer Estates to Create Enterprise Values – Aimed at Domestic Mobile Corporations as Example Name of Institute：Executive Master of Business Administration, Tunghai University Graduation Time：July, 2008 Student Name：Tse-Mao, Lin Advisor Name：Dr. Ben, Wang Abstract： As the new economic time is coming, intangible asset is getting more valuable than tangible, and customer estates become the critical factor of creating enterprise values. If the corporation could apply customer estates maturely by existing information technology and network resources, to initiate outstanding Customer Relationship Management（CRM）, to create more customer values, and it would achieve very positive influence for enterprise values. This study is exploring investigation, intended to explore the relating issues of customer estates and creating enterprise values for mobile telecommunication businesses. Based on relating literature studies and in-depth interviews, to dig out customer innate characters and definitions, Balanced Scorecard（BSC）, enterprise values, Customer Relationship Management（CRM）, customer values, customer estates and mobile telecommunication industry developed general situation etc., there 7 portions are included. To realize the customer estates management state of domestic mobile telecommunication businesses, how to apply Customer Relationship Management（CRM）, how to investigate customers behavior and how to make the marketing strategies, in order to dig out customer estates values, to accelerate corporation competitive advantages, to create corporation potential values. The study is aimed at the following five issues, to explore customer estate management state of domestic mobile telecommunication businesses. 1. To explore the CRM application state of domestic mobile telecommunication businesses. 2. To explore the influent factors of CRM introduced for mobile telecommunication businesses. 3. To explore the core values, aspects, methodology and information technology application of CRM executed for mobile telecommunication businesses. 4. To explore domestic and international relating literature of CRM, to enhance customer estates innate characters understanding and investigation, to provide valuable comments about customer estates management for domestic mobile telecommunication businesses reference. 5. To provide valuable comments for domestic mobile telecommunication businesses reference, to buildup the performance evaluation indictors of CRM and to expand customer estates values, in order to create corporation potential values. Finally, all domestic mobile telecommunication businesses identified a common consensus, that the customer estate is one of paramount assets for domestic mobile telecommunication businesses. Customer estates depend on CRM system to create vales and maintain values. How to apply CRM maturely, how to pursuit customers, how to reach new customers, are the market new comers need imminently. Although the existing businesses owned huge customers, how to maintain owned customers and extend customer values, invent massive cost and mental, physical efforts, to maintain the customers allegiance, to enhance customers satisfaction and to prevent customers flow away, to stimulate customers expenditure and expand customer values, in order to create enterprise values. Key Words：Customer Estate, Enterprise Value, Customer Relationship Management（CRM）, Customer Value
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Chen, Yi-Jiun, i 陳宜君. "The Competitive Advantage Analysis of Mobile Phone Electronic Manufacturing Service – A Case Study of F Corporation". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/dsx6s6.
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碩士淡江大學
國際商學碩士在職專班
97
In recent years, mobile technology developed rapidly, Taiwan manufacturer giants expanded their business into most profitable industry – mobile device market. With advantage of flexible, high-speed response and low operation cost; and also integrated supply chain of key components & technology, Taiwan manufacturer devoted mobile device industry successfully and also established closed ODM/OEM business relationship with global mobile device provider; such as Nokia & Motorola; etc.. The purpose of the research is to understand character of mobile phone ODM/OEM industry and its future trend; and also further analysis of Taiwan mobile phone manufacturer’s competitive advantage base on mobile phone industry tendency and competitive factor. The research is also focus on case study of leading mobile phone EMS provider and its advantage. To summarize purpose of the research – to figure out Taiwan mobile phone manufacturing industry core competitive factor and manufacturer’s best business strategy; to link individual company’s proper & best solution with industry tendency. Through analysis of industry tendency and individual company’s advantage, we found that mobile phone life cycle is shorter and specification is getting standard; the product becomes part of consumer electronic product. Under circumstance of low growth rate of the industry, the global mobile device provider focus on highest value-added activities - brand management and product marketing; and therefore expanding their outsourcing strategy because of cost-driven consideration. In the end, global mobile phone industry will be integrated as own brand business and OEM/ODM business separately; and then global division of labor to be gradually established. To keep sustained advantage; company should comply their business strategy with industry tendency. Recently, EMS provider established EMS plus ODM business model by integrated R&D resources. With EMS existing competitive advantage – cost, quality, flexible, speed; and integration of R&D resource, EMS has highest competitive advantage to establish closed relationship with global mobile phone provider and expanding their business eventually. Finally, the research suggested; 1) In global mobile phone industry, the role of Taiwan manufacturer is OEM/ODM and global logistic provider, company should focus on how to stick their core business from OEM/ODM to Total Solution Provider to sustain their competitive advantage. 2) The mobile phone industry had been developed as maturity stage, it’s mean that company advantage will be changed from knowledge economic to economic scare; company should establish high vertical integration on key component and technology; to maximize synergy of quality, cost and speed.
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陳秋雁. "A study of public relation activities, corporation image and consumer behavior intentions for mobile-phone industry". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/08396981591288246243.
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Tsai, Tsung-hsien, i 蔡宗憲. "A Gain-sharing Model applied to re-evaluate the stock exchange ratio in communication industry’s M&A – the case of Taiwan Mobile Corporation and Far EasTone Telecommunications Corporation". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/11192852929046589510.
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碩士國立中山大學
財務管理學系研究所
93
After the liberalization of the market , there will be the surge of competitors and price competition. In the end, the market will go to M&A. In the begin, there are seven competitors in Taiwan’s communication industry. After the M&A, the market divided into three giant groups, Chunghwa Telecom Co., Ltd,Taiwan Mobile Co., Ltd and Far EasTone Co., Ltd. The traditional models in evaluating the stock exchange ratio in M&A is to evaluate the target company and buying them out. In this paper, we adopting game theoretic ain sharing model to re-evaluate the stock exchange ratio in profit generating and distribution . The result is that the net income is the proper variable to evaluate the stock exchange ratio in Taiwan’s communication industry.
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Ying, Tzu, i 陳姿穎. "Research on increasing SMS low user’s usage by mobile advertising-base on one telecommunication corporation middle age users". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/76067369031608311853.
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碩士國立中央大學
人力資源管理研究所
97
The subject of this research is to increase SMS low user’s usage by mobile advertising. We take middle age subscribers (40 ~ 55 years old) as the research objects and provide SMS advertising bundle with parent-child communication concept. We try to encourage mid age parents to communicate with their children by SMS for increasing SMS usage. The research findings are： 1. To encourage mid age parents communicating with their children by SMS has better performance in non-active SMS user in the past. The response rate is 9.3% ,and average monthly SMS usage of take up user grows from zero to twelve during experiment period. 2. After one month, SMS usage of take up user can sustain about the same level with experiment period. 3. The objective reminding parents to communicate with their children by SMS gets greater response in female than male. It shows that mothers take more attention to parent-child interaction than fathers. 4. The mid age parents living in remote region take more response than those living in city. We assume that mid age parents living in remote region have less interaction information with child and using SMS is a good method. 5. The advertising effect of research not only increases SMS usage but also raises up other telecom product usage. The take up users get big performance no matter in call count or in bill amount. From the actual revenue of this research, we think it’s a successful promotion planning. We spent little human resource to design SMS advertising, but we create significant profit. We try to build up the model to spend the minimum effort to achieve the maximum result. And we provide a good reference indicator with developing the strategy of low SMS user in the future.
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CHIANG, CHIH-PIN, i 江志彬. "The impact of human capital investment on corporation's value in Taiwan mobile phone industry". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/75244867117825110638.
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碩士實踐大學
企業管理學系碩士班
96
This study was based on the influence between human capital investment and corporation value. We intended to increase the corporation value by finding the possibility of human capital investment. In recent years, theses treat positively aspect about human capital investment increased the value of corporation. But several theses declared there was no M/B Ratio in Taiwan. Therefore, this study used the direct angle instead of M/B Ratio to verify the corporation value. The main research target was the company of cell phone industry and the sample data is retrieved from the database of the Taiwan Economic Journal (TEJ) and Market Observation Post System (MOPS) during 2003 to 2006.The result of the study shows that intellectual capital has a remarkable influence on human capital. 1.The growth rate of R&D expenses of most of the mobile phone companies have increased gradually. However, it took so long to be reflected by stock value, due to the characteristic of R&D investment. 2.The relationship between the Rate of Return and the growth rate of profit sharing of human capital investment has been significantly verified as positively related, during the year 2003-2004 and 2004-2005. 3.The company’s profits were compressed due to the higher financial variable cost of salary during 2003-2004 and the relatively higher salary growth rate of human capital investment to Rate of Return. The salary growth rate was lower because of the smaller financial variable cost of salary. As a result, the company gained profit, reflected by the Rate of Return. 4.The investment plan of instruction expense, the calculation approach, and the way it presents, of the Taiwan mobile phone company, should be ameliorated.
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Lin, Ching-Hsun, i 林敬勛. "A Systems Thinking Approach to Evaluating the Organizational Effect of Mobile Learning Implementation— A Case Study of International Agency Corporation". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/8q4x63.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
101
With the rise of mainland consumer market, the Greater China, Asia-Pacific, a sub-sidiary of the composition make the role of transnational agents in Taiwan will face marginalization, easy to form an agent problem and alternative risk therefore business growth force is limited. Thus, the transnational agents must create better business per-formance and transaction value, if effective import Mobile Learning (M-Learning), competitive training resource base in order to grasp the advantages of ownership in the market, in order to strengthen the original parent company, cooperation effective, re-ducing the risk of replacement. M-learning is mode a combination of E-learning system and wireless technologies. Business owners to take advantage of the structured profes-sional training courses to staff training, to elevate the professionalism of staff and other skills, increase customer trust business of marketing and service commissioner and to strengthen consumers to purchase goods willingness to enhance business opportunities in the company's brand value and reputation improve business performance. In this study, the use of systems thinking and organizational learning and innova-tion system theoretical foundation on an international agency corporation case study on in-depth interviews. Mainly explore the use of M-learning to help drive business per-formance. Contains 「Management innovation effect」,「Degree of innovation effect」,「Learning orientation effect」, 「Interfunctional coordination effect」,「Competitor orientation effect」,「Product innovation effect」,「Organizational inertia effect」, 「Conservative cultural effect」. Eight dynamic feedback relationship analysis, as companies import Mobile learning reference. The research results show that enterprises import M-learning contributes to organ-izational learning and innovation, to enhance drive business performance, planning en-terprise-effective decision-making blueprint. Enterprises in the import M-learning proc-ess should pay attention to the following items: (1) in the 「Learning orientation effect」, the business model of international agency corporation replace high, It should be strengthened in information safety on software and hardware facility and business personnel maturity. (2)「Competitor orientation effect」should be aware of the effects of employee communication, to avoid exclusion in the adaptation period. (3)「Conservative cultural effect 」of organizational inertia and market turbulence in two variables with the characteristics of the time delay, to evaluating the organiza-tional effect of M-learning implementation after the mid-term and mature should be concerned that the quality and efficiency.
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Tsai, Meng-Fen, i 蔡孟芬. "The rise of China''s domestic brands in mobile phone industry- the case study of Huawei Technologies Corporation". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/t7enm8.
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碩士淡江大學
中國大陸研究所碩士班
101
In the Chinese government''s 「going out」strategy of support, although many Chinese enterprises have entered the international market, and finally be able to survival, but only a handful of companies . Especially in the communications industry, China''s ICT development lags behind Europe and the United States, the ability to master the core technology in the major European and American multinational telecommunications giant hands; however, one company was founded in Shenzhen, China, Huawei has not yet publicly traded technology company, now has become the world''s first two major communications equipment manufacturers.
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Liao, Wei-Chu, i 廖偉初. "Examining The Effects of Product Bundling and Price Subsidy on Consumers’ Perceived Saving and Contract Retention：The Case of Taiwan Mobile Corporation". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/97667423363681674663.
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碩士國立高雄第一科技大學
行銷與流通管理所
97
In the 90s'', when the Chunghwa Telecom monopolized the Taiwan''s mobile communication product market, mobile subscribers had to wait in a long queue. Today the total mobile phone subscription number of 2G and 3G has increased to 24.45millions by the end of April 2009. The penetration rate reaches more than 106 percent in Taiwan. Competitions among these mobile communications are highly intense. The mobile phone number tie-in sale with the handset has become the way of main promotion way. Past studies about mobile phone bundling mainly focused on “mobile phone number tie-in sale with the handset” or “mobile phone number tie-in with airtime charge”. Fewer studies concentrated on the non-complementary product bundling. In addition, telecommunication service providers develop mobile phone rate plan and price subsidy in accordance with different call demands. Telecommunication service providers tend to give higher price subsidy to low monthly fixed rate user and to offer lower price subsidy to high monthly fixed rate user. Does this practice really invoke subscribers’ perception of saving? The answer to this question forms the second objective of the research. The results of this study indicate that: (1) Under the highly competitive market of mobile communications, consumer’s perceived saving from the non-complementary product bundling tie-in sale will be higher than the complementary product bundling tie-in sale. (2) Under the different schemes of price subsidy, comparing with the high monthly fixed rate user, the low monthly fixed rate user did not perceive higher saving. (3) The interaction effect of product bundling and price subsidy on consumer’s perceived saving is partially significant. (4) The higher the mobile phone subscribers’ perceived saving is, the stronger their retention intention.
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Chien, Kuo-Hua, i 簡國華. "The impact of service quality, relationship quality , trading cost on customer satisfaction and customer loyalty-An empirical study on China Mobile Corporation". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/46501396682474618869.
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碩士淡江大學
國際貿易學系國際企業學碩士班
93
Because of the arrival of information era, telecom industry will be a star industry. Cellphone, internet, broadband and 3G has become one of an indispensable product of modern times. A seriously competitive market has been formed, telecom company has to focus on the aspect of service quality, customer satisfaction and customer loyalty to win the market. Moreover, the company will provide diversification demands and different needs to satisfy the customers. The promotion of service quality and customer satisfaction were identified two critical factors to win the market for companies. In the study, by collecting the five dimensions of service quality, customer satisfaction, customer loyalty, relationship quality and trading cost that we can analyze the service aspect of telecom industry by researching the general customers. The China Mobile Corporation in mainland China was adapted as our target company. By using path analysis and regression analysis, all of the hypotheses were sustained except trading cost. The result reveals that significant positive effects exist in each aspect. Besides, we get the former references to support our study. In the conclusion, the result found that the trading cost obviously affects relationship quality. China Mobile Corporation will improve relationship quality if the corporation put more efforts on the trading cost.
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Li, Po-Hsien, i 李柏憲. "A Study on Performance Improvement of the Publishing Industry via the Adoption of Mobile Logistic Information Systems – The Case in A Corporation". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/gyz5qh.
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碩士中國文化大學
資訊管理學系
101
The widespread of new technology applications and service innovation have driven the paradigm shift of the publishing industry. In particular, the mature of e-books and digital contents, two typical innovative technologies, has not only shorten the product life cycle of contents, but also made the whole ecosystem and consumer behaviors of the industry changed dramatically. How to improve profitability, therefore, becomes a vital issue for the publishing industry in Taiwan. To resolve this challenge, this thesis adopts the action research approach, with its focus from the third party logistics service provider perspective. A prototype of mobile logistic information system is developed, based on interviews with managers of both distribution service firms and that in retailing stores. A six-month-long pilot in 30+ retailing stores is applied in 2012. The results show a significant performance improvement for both logistics service providers and retailing stores, based on the KPIs set by this study. Practical implications for the case company, content providers and publishers, are proposed in the end of this study. Key words：Mobile Logistics, Publishing Industry, Mobile Publishing Industry Query
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(9807671), Gregory Jensen. "On-line oil condition monitoring of mobile coal hauling units in establishing improved maintenance practices". Thesis, 2011. https://figshare.com/articles/thesis/On-line_oil_condition_monitoring_of_mobile_coal_hauling_units_in_establishing_improved_maintenance_practices/13457117.
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"The research presented represents the culmination of four years of on-site research at BMA Peak Downs Mine located south-west of Mackay in Central Queensland. The primary focus of this research was to improve oil cleanliness and filter life through the installation of Pall Corporation Stress Resistant Technology (SRT) filters across the steering, hydraulic, transmission and differential oil circuits on a Caterpillar (CAT) 784C coal hauling unit"--P. 2.