Artykuły w czasopismach na temat „Mass communication”

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1

Tyshchenko, Svitlana. "Ethics if Business Communication in the Management if Mass Communications". Modern Economics 28, nr 1 (20.08.2021): 147–52. http://dx.doi.org/10.31521/modecon.v28(2021)-21.

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Abstract. Introduction. At the current stage of development of economics, education, science and technology, the role of communication in interpersonal and business interaction of people is of particular importance, and therefore the urgency of training future professionals in the new environment is growing. There is a need to conduct research and reveal the essence of the concept of mass communication management. It should be noted that communication is seen as a complex multifaceted process of establishing and developing contacts between people, which generates the needs of joint activities and which includes the exchange of information, development of a common strategy of interaction of perception and understanding of another person. Purpose. The aim of the article is to generalize scientific ideas about the theoretical aspects of business communication ethics in mass communication management. Results. In order to form the methodological foundations of the new paradigm of mass communication management, there is a need to analyze the basic categories of communication. Research shows that there are different approaches to defining the categories of “interaction”, “communication” and their role in the management of mass communication. As a result of the research the main features of business communication, its types and forms are singled out. It is determined that communication is a complex process that consists of interdependent aspects, where one of the most important is the ethics of business communication. All information processes in society, we can refer to the term “social communication”. Thus “business communication” is defined as communication which purpose is the organization and optimization of industrial, scientific, commercial or other activity where interests of business, instead of concrete interlocutors come first. Conclusions. It is obvious that the importance of communication in business at the present stage of development of society is constantly growing. This process is explained by the fact that the interaction of communicators in the process of communication inevitably implies their certain mood, moral readiness to participate in the communication process. Such readiness often (and always in the process of business communication) acquires a conscious, volitional character, although sometimes it appears as something deeper, as a kind of subconscious entity. The importance of communication in management is explained by the achievement of the goal both in the organizational process of the enterprise and in the effective exchange of information. We are convinced that business development is possible with the introduction of effective communications as the main tool of the manager.
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Williamson, Susan G., Kerric Harvey i James K. Bracken. "Mass Communication". Communication Booknotes Quarterly 29, nr 1 (styczeń 1998): 42–48. http://dx.doi.org/10.1080/10948009809361555.

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Kutpanbayeva, Zh, G. Kadyrova i D. Baigozhina. "Communication Strategies and Technologies in Mass Media". Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, nr 4 (2019): 71–79. http://dx.doi.org/10.32523/2616-7174-2019-129-4-71-79.

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LOGAN, ROBERT A. "Science Mass Communication". Science Communication 23, nr 2 (grudzień 2001): 135–63. http://dx.doi.org/10.1177/1075547001023002004.

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Bryan-Kinns, Nick, i Peter Broadbent. "Anthropomorphizing mass communication". Interactions 11, nr 2 (marzec 2004): 57. http://dx.doi.org/10.1145/971258.971277.

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Alkazemi, Mariam F., Eisa Al Nashmi i Wayne Wanta. "Mass Communications Students’ Motivations". Journalism & Mass Communication Educator 72, nr 1 (27.07.2016): 96–112. http://dx.doi.org/10.1177/1077695816649410.

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Kuwaiti students intending to major in mass communication face a long process that begins in high school. A survey of students at Kuwait University examined whether the process led to disillusionment of the mass communication field and/or mass communication education. Findings show that all respondents viewed the field of journalism positively. Respondents also viewed journalism education in a positive light. Students majoring or minoring in journalism differed from majors in other disciplines in several ways: They were more likely to be female and younger, and were more likely to agree with statements that mass communication is a good field for women, journalists make a good living, the field is highly respected, and friends would support their decision to major in mass communication. This is a significant finding because it demonstrates that mass communications is considered a safe industry for women even when the role of women in the public sphere does not have many decades of precedent. The results also suggest that the more active the students were in selecting a major, the more positive they felt about mass communications education. Students who had published works or internship experience were more likely to declare a major in mass communications. All students agreed that their education increased their appreciation for the field of mass communications. These findings demonstrate that journalism education can be beneficial even in nations where the media system is not completely free.
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Kinzer, Ann-Christine. "Mass appeal". Journal of Science Communication 21, nr 01 (21.03.2022): R01. http://dx.doi.org/10.22323/2.21010701.

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Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.
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Gaur, Dr Vidhu. "Mass Communication and Social Change in Rural Areas". International Journal of Scientific Research 2, nr 1 (1.06.2012): 217–18. http://dx.doi.org/10.15373/22778179/jan2013/77.

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Bantz, Charles R. "Organizational Communication, Media Industries, and Mass Communication". Annals of the International Communication Association 13, nr 1 (styczeń 1990): 502–10. http://dx.doi.org/10.1080/23808985.1990.11678771.

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Zheltukhina, Marina R., Natalia I. Klushina, Elena B. Ponomarenko, Natalia N. Vasilkova i Anna I. Dzyubenko. "Modern media influence: mass culture – mass consciousness – mass communication". XLinguae 10, nr 4 (2017): 96–105. http://dx.doi.org/10.18355/xl.2017.10.04.09.

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Sato, Takeshi. "Japanese Mass Communication Studies". Japanese Sociological Review 38, nr 2 (1987): 214–29. http://dx.doi.org/10.4057/jsr.38.214.

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Delabastita, Dirk. "Translation and mass-communication". Babel. Revue internationale de la traduction / International Journal of Translation 35, nr 4 (1.01.1989): 193–218. http://dx.doi.org/10.1075/babel.35.4.02del.

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Tout bien considéré, on ne peut que s'étonner de la disproportion entre l'importance évidente du phénomène de la traduction dans les mass-media audio-visuels (importance qui peut être définie en termes à la fois quantitatifs et qualitatifs) d'une part, et l'attention minimale que la science de la traduction y a accordée d'autre part. Bien qu'il y ait bon nombre de publications à ce sujet, la majorité d'entre elles sont d'orientation purement technique; en outre, leur teneur est souvent préscriptive plutôt que descriptive. En passant, cet article traite des causes de cette disproportion remarquable, mais avant tout nous avons l'intention d'indiquer de quelle façon la lacune pourrait être comblée. Le modèle que nous proposons est basé sur des schèmes de recherche dont l'utilité a amplement été établie dans le domaine de la traduction littéraire. En suivant Gideon Toury, nous présumons qu'il faut distinguer plusieurs niveaux de relations traductionnelles. Ainsi, la pratique de la traduction dans le domaine du film et de la télévision à l'intérieur d'une situation socioculturelle donnée (niveau de la performance) repose sur des choix faits parmi un ensemble d'alternatives assez vaste (niveau de la compétence); cette sélection est gouvernée par le niveau intermédiaire des normes. Les chercheurs de la traduction audiovisuelle devront se rendre compte de ces distinctions. Parmi leurs tâches les plus immédiates, nous comptons: - l'élaboratio n d'un modèle de compétence, c'est-à-dire, d'une théorie de la traduction audiovisuelle qui soit exempte de toute immixtion normative et qui soit fondée sur des disciplines diverses (sémiotique du film, théorie de la traduction, etc.); notre article essaye de jeter les bases d'une telle théorie; - l'analyse systématique et impartiale de la réalité historique des traductions afin de découvrir les mécanismes normatifs qui ont orienté les stratégies des traducteurs; à ce dessein, nous proposons un inventaire comprenant ces paramètres dont la pertinence nous semble fort probable.
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Ellerman, Evelyn, Rowland Lorimer i Mike Gasher. "Mass Communication in Canada". Labour / Le Travail 51 (2003): 303. http://dx.doi.org/10.2307/25149358.

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Cialdini, Robert B. "Consequences of Mass Communication". Contemporary Psychology: A Journal of Reviews 32, nr 2 (luty 1987): 125–26. http://dx.doi.org/10.1037/026753.

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Pratte, Alf. "Mass Communication in Canada". American Journalism 5, nr 2 (kwiecień 1988): 124–25. http://dx.doi.org/10.1080/08821127.1988.10731160.

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McQuail, Denis. "Sociology of Mass Communication". Annual Review of Sociology 11, nr 1 (sierpień 1985): 93–111. http://dx.doi.org/10.1146/annurev.so.11.080185.000521.

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Karaperyan, Anrieta. "Mass Communications: From Classics to the Virtual Models". Journal of Sociology: Bulletin of Yerevan University 11, nr 2 (32) (21.12.2020): 59–69. http://dx.doi.org/10.46991/bysu:f/2020.11.2.059.

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The article is devoted to the widespread use of mass communications and their virtual models, features and limitations, as well as the comparison of virtual and classical models. To study virtual communications, it is not enough to describe the corresponding processes within the framework of classical models, as well as the communication elements included in them. In order to fully describe modern communication processes, it is proposed to supplement the classical models with such elements as feedback, perception and self-presentation of the user, as well as the virtual communication space.
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18

Krivonosov, Alexey, i Konstantin Kiuru. "Paradigmatics of the Modern Mass Communication System in the Model of G. Lasswell". Theoretical and Practical Issues of Journalism 11, nr 1 (6.04.2022): 27–40. http://dx.doi.org/10.17150/2308-6203.2022.11(1).27-40.

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The study examined the transformation of mass communication classical model developed by G. Lasswell: who speaks? who is he talking to? What does he say? on what channel? with what effect? Operationalization of these variables is taking place within main institutionalized communication spheres — journalism, advertising, public relations, as well as in the institutionalized sphere — media communications. The participants of communications in journalism, advertising, public relations and media communications have their own special characteristics. The last three are the most diversified in media communications. The emergence and active development of the virtual public environment in its two varieties — the public sphere proper and the maintenance sphere influenced the composition of the actors of this environment and the implementation and ways of implementing the category of authorship in public communication. We also identify various specific content consumers in mass communications. Main features of social information that form content — initiation, optimization, selectivity and relevance — are implemented in four communication spheres in different ways. In modern system of mass communications, it is possible to define a system of messages created by the actor of communication as a form of a certain communication product — a visual communication product, a communication tool product, a prosumer communication product. One of the most important features of modern communications in digital space is their peer-to-peer nature, and use of mobile technology as the main channel. The study of modern mass communications in their component analysis makes it possible to specify individual and common features of social institutions of journalism, advertising and public relations and reveal the characteristics of institutionalized communication practices — media communications. G. Lasswell's model will allow us to build a correct spatial model of the functioning of a modern mass communications system.
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19

Beletska, Alevtyna. "Axioms as the Main Points of the Study of Mass Emotions in Social Communications". Scientific notes of the Institute of Journalism, nr 1 (76) (2020): 25–40. http://dx.doi.org/10.17721/2522-1272.2020.76.2.

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The article continues the scientific study of the mass emotions nature in social communications caused by the means of mass communications (mass media, social networks). The article is based on 27 axioms (the statements that are the starting points for building a system of evidence): each subsequent axiom develops the previous one, as it obviously follows from it. The axioms are divided into 5 groups according to the logic of transition – from the axioms on individual emotions, to the axioms on emotions in mass communications and mass emotions in social communications. It is significant to note that the last axiom of the proposed list states that mass emotions as a phenomenon of social communication should be studied in the theory of social communication. The article elaborates the part of the topic “Mass emotions as a sphere of functioning of social communications”, which is currently relevant for all participants of social communication process. The proposed series of axioms could be a cornerstone of the theory of mass emotions in social communications.
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Demutska, Alevtyna. "Individual and Mass Emotions in Marketing Communications: the Role, Place and Meaning of Brands and Science". Scientific notes of the Institute of Journalism, nr 2 (83) (2023): 71–83. http://dx.doi.org/10.17721/2522-1272.2023.83.6.

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The subject of the author‘s publications are scientific achievements in the field of social communication and materials in mass media that demonstrate the social significance of study of social communication as a sphere of functioning of mass emotions. The participants of social communication should be aware of the phenomenon of transformation of individual emotions in the mass under the influence of the source of information, the media expert and the recipient of information product and commercial brand. The objective of the study is to explain the social problems of the phenomenon of introducing mass emotions into marketing communication. The main results of the research: the article presents the attempts and the effects of mass emotions in marketing communication of global and Ukrainian brands. We have reason to believe that the individual emotions of different consumers are combined in certain circumstances in time and space, and the brand becomes the epicenter of attention and the cause of formation of mass emotions in the field of social communications. The examples from the practical field of marketing communications confirm the theory of new triune nature of social communication, that consists of mass information, mass interpretations, and mass emotions. Using the method of observation, actual material was selected for the analysis of cases where emotion marketing formed (or demonstrated attempts to form) phenomena of mass information influence on the audience. The description method was applied to characterize trends in marketing communications. The method of analysis and interpretation of the received data was used in the formation of research conclusions regarding the results of the impact of mass emotions on the audience of various brands that used emotion marketing for their purposes. The theses of this article are taken from the researcher‘s lecture on the topic ―Individual and mass emotions in marketing communications‖, presented to the students of the 1st year of the studio ―Marketing and Market Communication‖ of the Krakow University of Economics (Republic of Poland) aimed at approving the research topic among the рolish scientists.
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21

Blagov, Yu V. "MASS- MEDIA AND INTERCULTURAL COMMUNICATION". Vestnik Volzhskogo universiteta im. V.N. Tatishcheva 1, nr 1 (2021): 118–25. http://dx.doi.org/10.51965/2076-7919_2021_1_1_118.

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Bitterman, Mary G. F. "Mass Communication and Social Change". Media Asia 12, nr 1 (styczeń 1985): 38–43. http://dx.doi.org/10.1080/01296612.1985.11726171.

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Turow, Joseph. "Standpoint: On reconceptualizing ‘mass communication’". Journal of Broadcasting & Electronic Media 36, nr 1 (styczeń 1992): 105–10. http://dx.doi.org/10.1080/08838159209364158.

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Rogers, Everett M. "Standpoint:On early mass communication study". Journal of Broadcasting & Electronic Media 36, nr 4 (wrzesień 1992): 467–71. http://dx.doi.org/10.1080/08838159209364194.

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Al-Rfouh, Faisal O. "Mass Communication and National Security". Democracy and Security 1, nr 1 (styczeń 2005): 41–62. http://dx.doi.org/10.1080/17419160500222758.

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Adolf, Marian. "Refiguring Mass Communication: A History". Contemporary Sociology: A Journal of Reviews 40, nr 4 (lipiec 2011): 489–91. http://dx.doi.org/10.1177/0094306111412516pp.

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King, Andrew. "REFIGURING MASS COMMUNICATION: A HISTORY". Media History 18, nr 3-4 (sierpień 2012): 477–79. http://dx.doi.org/10.1080/13688804.2012.722280.

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Crețu, Ioana-Narcisa. "Mass-Media Communication in Romania". International conference KNOWLEDGE-BASED ORGANIZATION 23, nr 2 (25.06.2017): 270–75. http://dx.doi.org/10.1515/kbo-2017-0126.

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Abstract Over 1200 new publications have appeared in Romania since the fall of communism. Some of them don’t exist anymore, but there always appear new ones. The Romanian newspaper market comprises about 1500 publications most of which appear on a weekly basis and 200 daily newspapers. Television is the most familiar source of information. The radio landscape has changed considerably - similar to the television - since 1990. Besides the public broadcaster offering several programs, there are over 150 private local radio stations and various other channels. Despite the diversity of the Romanian press, we cannot yet speak of a completely free press (see the report of the Freedom House organization). The limitations of media freedom and freedom of speech are related to media ownership, but also with gaps in the national legislation. This study aims to contribute to the advancement in the conceptualization of qualitative journalism by proposing to analyze different situations of failure in investigative journalism and identifying factors that conduct to limitation of media freedom.
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Mallia, Catherine. "Mass Communication Research In Italy". Journal of Communication Inquiry 17, nr 1 (styczeń 1993): 124–28. http://dx.doi.org/10.1177/019685999301700108.

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Knobloch, Silvia. "Mood Adjustment via Mass Communication". Journal of Communication 53, nr 2 (1.06.2003): 233–50. http://dx.doi.org/10.1111/j.1460-2466.2003.tb02588.x.

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Pauly, John J. "Milestones in Mass Communication Research". American Journalism 5, nr 2 (kwiecień 1988): 122–24. http://dx.doi.org/10.1080/08821127.1988.10731159.

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Emery, Edwin. "Historical Methods in Mass Communication". American Journalism 7, nr 1 (styczeń 1990): 66–67. http://dx.doi.org/10.1080/08821127.1990.10731241.

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NeSmith, Georgia. "Perspectives on Mass Communication History." American Journalism 10, nr 1-2 (styczeń 1993): 141–44. http://dx.doi.org/10.1080/08821127.1993.10731524.

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Cross, Richard, Rainer Seidel, Manuel Seidel i Mehdi Shahbazpour. "Design communication for mass customisation". International Journal of Mass Customisation 3, nr 2 (2009): 146. http://dx.doi.org/10.1504/ijmassc.2009.023380.

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Chaffee, Steven H., i Miriam J. Metzger. "The End of Mass Communication?" Mass Communication and Society 4, nr 4 (listopad 2001): 365–79. http://dx.doi.org/10.1207/s15327825mcs0404_3.

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Ishikawa, Sakae. "Mass Communication Research in Japan". Javnost - The Public 5, nr 1 (styczeń 1998): 59–69. http://dx.doi.org/10.1080/13183222.1998.11008667.

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Stratford, Jean Slemmons, Juri Stratford i Sever Bordeianu. "Search strategies in mass communication". Journal of Government Information 21, nr 2 (marzec 1994): 182–83. http://dx.doi.org/10.1016/1352-0237(94)90106-6.

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Allcorn, Mary. "Search strategies in mass communication". Government Publications Review 14, nr 5 (styczeń 1987): 585–86. http://dx.doi.org/10.1016/0277-9390(87)90055-0.

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Sanjay, B. P. "Journalism and Mass Communication Education". Asia Pacific Media Educator 22, nr 1 (czerwiec 2012): 115–26. http://dx.doi.org/10.1177/1326365x1202200113.

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North, Louise. "Review: Women in Mass Communication". Media International Australia 127, nr 1 (maj 2008): 188–89. http://dx.doi.org/10.1177/1329878x0812700125.

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Chaffee, Stephen H. "PERSPECTIVES ON MASS COMMUNICATION RESEARCH". Communication Research 13, nr 3 (lipiec 1986): 331. http://dx.doi.org/10.1177/009365086013003001.

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Ржанова i S. Rzhanova. "Verbal Communication in Mass Media". Modern Communication Studies 4, nr 4 (10.08.2015): 44–46. http://dx.doi.org/10.12737/12868.

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The article analyzes the communication process of modern mass media. Journalism, holding true to its methods of undestanding reality, turns to the postmodern manner of writing. Dialogueness of mass communication is built on different levels. Speech reflects contradictory processes, which occur in our life and are accompanied by changing moral values and spiritual guidelines. Language occurrences in different kinds of mass communication break up the foundations of Russian culture. A new information environment should be created in agreement with the historical traditions and linguistic culture of the society.
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Schmidt, Wendelin. "Mass media and visual communication". Third Text 19, nr 3 (maj 2005): 307–16. http://dx.doi.org/10.1080/09528820500049296.

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Roper, Juliet. "Review: Mass Communication Research Methods". Media International Australia 91, nr 1 (maj 1999): 179–80. http://dx.doi.org/10.1177/1329878x9909100121.

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Morris, Matthew B. "Refiguring Mass Communication: A History". Rhetoric and Public Affairs 14, nr 3 (1.09.2011): 566–68. http://dx.doi.org/10.2307/41940559.

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Goble, Corban. "Discovering mass communication, third edition". Public Relations Review 19, nr 1 (marzec 1993): 101. http://dx.doi.org/10.1016/0363-8111(93)90037-d.

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Sievert, MaryEllen C. "Search strategies in mass communication". Journal of the American Society for Information Science 40, nr 2 (marzec 1989): 133–34. http://dx.doi.org/10.1002/(sici)1097-4571(198903)40:2<133::aid-asi8>3.0.co;2-9.

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Gulevich, O. A., i P. V. Kalashnik. "Political Humor in Mass Communication". Social Psychology and Society 14, nr 1 (11.04.2023): 23–37. http://dx.doi.org/10.17759/sps.2023140102.

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<p style="text-align: justify;"><strong>Objective. </strong>The analysis of the impact of humorous messages about politics, which are distributed through the channels of mass communication, on the perceptions, assessments, and behavior of people in the political sphere.<br><strong>Background. </strong>Humorous messages about politics can be found in various countries and presented in different forms. Nevertheless, the researchers cannot come to unambiguous conclusions about their impact on people&rsquo;s attitudes towards political reality. This article reviews the results obtained and highlights areas for further research.<br><strong>Conclusions. </strong>Humorous messages about politics, which are distributed through mass communication channels, can be seen as persuasive influence. Humor increases attention to messages on political topics and complicates their understanding. This, in turn, reduces the thoroughness of information analysis, i.e., increases the likelihood of using a peripheral/heuristic strategy. The impact of humorous messages is an increase in political knowledge and internal political self-efficacy, a deterioration in attitudes towards politicians and the political system, and, as a result, an increase in readiness for political behavior. However, the strength and direction of this influence depend in part on the characteristics of the communicator (e.g., host or politician), the characteristics of the message (e.g., superficial or deep, mild, or hard humor), and the characteristics of the audience (e.g., political awareness).</p>
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Attah, Ogwu Chris, i James Dada Mohammed. "International Politics of Mass Communication". Journal of Knowledge & Communication Management 13, nr 1 (2023): 1–13. http://dx.doi.org/10.5958/2277-7946.2023.00001.3.

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Rikken, Maarten. "Campaigning and Mass Self-Communication". Journal of Intercultural Communication 15, nr 2 (10.07.2015): 1–15. http://dx.doi.org/10.36923/jicc.v15i2.697.

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This article explores the effects of the public’s capacity to create, distribute, and selectively consume content and information (termed mass self-communication) on non-governmental campaigns (NGC). These effects are explored using two campaigns from different communication environments: the 2011 Australian Ban Live Export campaign (BLEC) that targeted live animal exports to Indonesia and the 1997 International Campaign to Ban Landmines’ (ICBL). The ICBL's five key campaign techniques will be used as a platform to analyse how mass self-communication effects NGC. This analysis offers general insight into the effects of this new communication environment on NGC. It is found that NGC must harness the public’s propensity to participate, relinquish control, hold credibility, and formulate a clear and concise message.
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