Gotowe bibliografie tematyczne / Mass communication

Gotowa bibliografia na temat „Mass communication”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 28 lipca 2024

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Artykuły w czasopismach na temat "Mass communication"

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Tyshchenko, Svitlana. "Ethics if Business Communication in the Management if Mass Communications". Modern Economics 28, nr 1 (20.08.2021): 147–52. http://dx.doi.org/10.31521/modecon.v28(2021)-21.

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Abstract. Introduction. At the current stage of development of economics, education, science and technology, the role of communication in interpersonal and business interaction of people is of particular importance, and therefore the urgency of training future professionals in the new environment is growing. There is a need to conduct research and reveal the essence of the concept of mass communication management. It should be noted that communication is seen as a complex multifaceted process of establishing and developing contacts between people, which generates the needs of joint activities and which includes the exchange of information, development of a common strategy of interaction of perception and understanding of another person. Purpose. The aim of the article is to generalize scientific ideas about the theoretical aspects of business communication ethics in mass communication management. Results. In order to form the methodological foundations of the new paradigm of mass communication management, there is a need to analyze the basic categories of communication. Research shows that there are different approaches to defining the categories of “interaction”, “communication” and their role in the management of mass communication. As a result of the research the main features of business communication, its types and forms are singled out. It is determined that communication is a complex process that consists of interdependent aspects, where one of the most important is the ethics of business communication. All information processes in society, we can refer to the term “social communication”. Thus “business communication” is defined as communication which purpose is the organization and optimization of industrial, scientific, commercial or other activity where interests of business, instead of concrete interlocutors come first. Conclusions. It is obvious that the importance of communication in business at the present stage of development of society is constantly growing. This process is explained by the fact that the interaction of communicators in the process of communication inevitably implies their certain mood, moral readiness to participate in the communication process. Such readiness often (and always in the process of business communication) acquires a conscious, volitional character, although sometimes it appears as something deeper, as a kind of subconscious entity. The importance of communication in management is explained by the achievement of the goal both in the organizational process of the enterprise and in the effective exchange of information. We are convinced that business development is possible with the introduction of effective communications as the main tool of the manager.
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Williamson, Susan G., Kerric Harvey i James K. Bracken. "Mass Communication". Communication Booknotes Quarterly 29, nr 1 (styczeń 1998): 42–48. http://dx.doi.org/10.1080/10948009809361555.

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Kutpanbayeva, Zh, G. Kadyrova i D. Baigozhina. "Communication Strategies and Technologies in Mass Media". Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, nr 4 (2019): 71–79. http://dx.doi.org/10.32523/2616-7174-2019-129-4-71-79.

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LOGAN, ROBERT A. "Science Mass Communication". Science Communication 23, nr 2 (grudzień 2001): 135–63. http://dx.doi.org/10.1177/1075547001023002004.

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Bryan-Kinns, Nick, i Peter Broadbent. "Anthropomorphizing mass communication". Interactions 11, nr 2 (marzec 2004): 57. http://dx.doi.org/10.1145/971258.971277.

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Alkazemi, Mariam F., Eisa Al Nashmi i Wayne Wanta. "Mass Communications Students’ Motivations". Journalism & Mass Communication Educator 72, nr 1 (27.07.2016): 96–112. http://dx.doi.org/10.1177/1077695816649410.

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Kuwaiti students intending to major in mass communication face a long process that begins in high school. A survey of students at Kuwait University examined whether the process led to disillusionment of the mass communication field and/or mass communication education. Findings show that all respondents viewed the field of journalism positively. Respondents also viewed journalism education in a positive light. Students majoring or minoring in journalism differed from majors in other disciplines in several ways: They were more likely to be female and younger, and were more likely to agree with statements that mass communication is a good field for women, journalists make a good living, the field is highly respected, and friends would support their decision to major in mass communication. This is a significant finding because it demonstrates that mass communications is considered a safe industry for women even when the role of women in the public sphere does not have many decades of precedent. The results also suggest that the more active the students were in selecting a major, the more positive they felt about mass communications education. Students who had published works or internship experience were more likely to declare a major in mass communications. All students agreed that their education increased their appreciation for the field of mass communications. These findings demonstrate that journalism education can be beneficial even in nations where the media system is not completely free.
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Kinzer, Ann-Christine. "Mass appeal". Journal of Science Communication 21, nr 01 (21.03.2022): R01. http://dx.doi.org/10.22323/2.21010701.

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Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.
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Gaur, Dr Vidhu. "Mass Communication and Social Change in Rural Areas". International Journal of Scientific Research 2, nr 1 (1.06.2012): 217–18. http://dx.doi.org/10.15373/22778179/jan2013/77.

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Bantz, Charles R. "Organizational Communication, Media Industries, and Mass Communication". Annals of the International Communication Association 13, nr 1 (styczeń 1990): 502–10. http://dx.doi.org/10.1080/23808985.1990.11678771.

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Zheltukhina, Marina R., Natalia I. Klushina, Elena B. Ponomarenko, Natalia N. Vasilkova i Anna I. Dzyubenko. "Modern media influence: mass culture – mass consciousness – mass communication". XLinguae 10, nr 4 (2017): 96–105. http://dx.doi.org/10.18355/xl.2017.10.04.09.

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Rozprawy doktorskie na temat "Mass communication"

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Xing, Bin. "Threats from Immigrants: A Uses and Gratifications Approach in Understanding Media’s Impact on Attitudes toward Immigration". Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1563889713179939.

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al-Attibi, Abdulrahman Abdullah. "Interpersonal communication competence and media consumption and needs among young adults in Saudi Arabia /". The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487268021747648.

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Qabur, Ibrahim. "FACTORS INFLUENCING EFFICACY OF CELEBRITY ENDORSEMENT IN SAUDI ARABIA". Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1528220206039982.

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Vigil, Stephanie Ann. "What changes await local TV news due to changes in technology?" Thesis, Gonzaga University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1551909.

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Over the years, local television news stations across the nation have seen a dramatic decrease in viewership. Much like newspapers, fewer people are relying on television news for several reasons. Two of the biggest culprits are the age of new technology and social media. These two factors alone have reprogrammed people's daily habits, changing the landscape of television news viewership and resulting in uncertain times at local television news stations. Few studies have been done on the future of local television news. Of the studies that have been conducted, it is clear to see that local news is still relevant even in times of change, uncertainty and evolution, but can it make enough of a profit to survive? The million dollar question TV executives are trying to answer is: How will local TV news stations stay afloat in these uncharted waters? In an attempt to answer this question, qualitative research in the form of ethnography and interview was conducted. The findings in this study reveal television news stations must stay on the cutting edge of technology in order to engage their viewers. They must also think of creative ways to generate revenue besides the traditional way of advertising. Without healthy news ratings, local television news organizations are forced to lower their advertising rates to those seeking to spend money on commercial time. This, in turn, has resulted in a loss of millions of dollars a year for TV stations. The end result will be evident to both stations and viewers. The future of local television news and the direct impact to viewers is discussed.

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Moustafa, Salih. "The trio of evils: How and why the United States failed in winning the hearts and minds of Muslim people". Thesis, University of Ottawa (Canada), 2007. http://hdl.handle.net/10393/27539.

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The objective of this thesis is to investigate the apparent failure of the U.S. government to "win the hearts and minds" of Muslims in the post 9/11 world. Using critical discourse analysis of counter Muslim media and audience discourses (discourses criticizing and opposing U.S. policies in the Muslim world), four factors are identified as being central to this failure. They are: (1) The United States government's lack of historical, religious, social and cultural knowledge of Muslim people, (2) its foreign policies toward Muslim people, (3) U.S. media strategies, and (4) the proliferation of new communication technologies in the Middle East. The findings demonstrate that, contrary to the claims of cultural imperialism theory, local contexts influence how Muslim media and Muslim audience interpret and respond to U.S.-rooted media messages and that new communication technologies have opened up greater opportunity for participation in the public sphere. This has implications for understanding the failure to win hearts and minds of Muslims because it suggests that, the active nature of Muslim media and audiences has actually served to increase distrust of the U.S. government and, more generally, the West throughout the Muslim world.
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Rutherford, Brooke. "Understanding feminist backlash through a fashionable framework: A content analysis of "Vogue" Magazine". Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28410.

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Drawing from feminist, post-modern and performative theory this investigation sets out to determine whether fashion is empowering or constraining for women in a period of US political backlash. Incorporating anthropological, historical, philosophical and sociological approaches the application of fashion in Vogue Magazine is assessed through a macroscopic content analysis using a systematic random sample methodology. Data is assessed according to twenty-three quantitative variables. A qualitative analysis determines the presence of subculture style, menswear fashion influences, functional fashion, work-suitability, and the relation of clothing in reference to the body. These conceptual variables answer the research question through tangible forms and demonstrate, in conjunction with theory, how fashion works as language to empower women. These findings indicate that in addition to providing women with means of subverting social constructions of gender, fashion and Vogue are catalysts for cultural change and work to neutralize the constraining movement that backlash politics imposed on the visibility of women.
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Boessen, Brett. "Communities of judgment and fan citizenship challenging univocality, cynicism, and isolation among viewers of "The West Wing" /". [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3232585.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2006.
"Title from dissertation home page (viewed July 10, 2007)." Source: Dissertation Abstracts International, Volume: 67-08, Section: A, page: 2813. Adviser: John L. Lucaites.
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Rozas, Katherine N. "Searching for Reel Consequences| A Content Analysis of Risk Behaviors, Gender and Character Consequences in PG-13 Movie Trailers". Thesis, University of Louisiana at Lafayette, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1570628.

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The current study included a content analysis of PG-13 movie trailers to evaluate the content of risk behavior, related consequences and gender variables. The sample consisted of trailers representing the top ten blockbuster films from each year between 2008 and 2012. The sample was selected to represent the most popular films because they reach the largest audience. The risk behavior variables included violence, tobacco use, alcohol, sexual conduct and body modification. They were chosen based on risk behaviors cited by the CDC and previous research.

The purpose of the study was to investigate an antecedent of Social Cognitive Theory. The results indicate higher levels of risk behaviors in comparison to their related consequences. Male characters were found to be more likely to engage in risk behaviors than women, with the exception of sexual conduct.

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Katirayi, Beverly A. Jensen. "Oral public communication in the Iranian immigrant community, toward reconceptualization of mass communication /". Thesis, Connect to this title online; UW restricted, 1987. http://hdl.handle.net/1773/6158.

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Morton, Thomas A. "Mass communication, interpersonal communication, and health risk perception : reconsidering the impersonal impact hypothesis from a communication perspective /". [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18683.pdf.

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Książki na temat "Mass communication"

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McQuail, Denis. Mass Communication. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2007. http://dx.doi.org/10.4135/9781446262467.

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Tilastokeskus, Finland, red. Mass communication. Helsinki: Central Statistical Office of Finland, 1988.

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Sun, Youzhong, red. Intercultural mass communication. Göttingen: Göttingen University Press, 2009. http://dx.doi.org/10.17875/gup2009-451.

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DeFleur, Melvin L. Understanding mass communication. Wyd. 2. Boston: Houghton Mifflin Co., 1985.

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Becker, Samuel L. Discovering mass communication. Wyd. 2. Glenview, Ill: Scott, Foresman, 1987.

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Becker, Samuel L. Discovering mass communication. Wyd. 3. New York: HarperCollins, 1992.

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DeFleur, Melvin L. Understanding mass communication. Wyd. 4. Boston: Houghton Mifflin, 1991.

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Becker, Samuel L. Discovering mass communication. Wyd. 2. Glenview, Ill: Scott, Foresman, 1986.

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Gamble, Michael. Introducing mass communication. Wyd. 2. New York: McGraw-Hill, 1989.

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Gamble, Michael. Introducing mass communication. Wyd. 2. New York: McGraw-Hill, 1989.

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Części książek na temat "Mass communication"

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Blackman, Lisa, i Valerie Walkerdine. "Communication breakdown". W Mass Hysteria, 16–25. London: Macmillan Education UK, 2001. http://dx.doi.org/10.1007/978-1-349-91159-2_2.

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Hagen, Lutz M., i Christian Schäfer-Hock. "Mass Media Communication". W Handbuch Medienökonomie, 723–48. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-09560-4_60.

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Hagen, Lutz M., i Christian Schäfer-Hock. "Mass Media Communication". W Springer Reference Sozialwissenschaften, 1–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-09632-8_60-1.

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Lehmann, Whitney. "Mass Communication Approaches". W Social Media Theory and Communications Practice, 82–92. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003255734-8.

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Rosenberry, Jack, i Lauren A. Vicker. "International Communication Theories". W Applied Mass Communication Theory, 150–69. Wyd. 3. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003121695-6.

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DeFleur, Melvin L., i Margaret H. DeFleur. "Agenda-Setting Theory". W Mass Communication Theories, 201–15. Wyd. 2. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-17.

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DeFleur, Melvin L., i Margaret H. DeFleur. "James Bryce's 19th Century Theory of Public Opinion and the Press". W Mass Communication Theories, 110–25. Wyd. 2. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-10.

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DeFleur, Melvin L., i Margaret H. DeFleur. "Cognitive Processing". W Mass Communication Theories, 78–92. Wyd. 2. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-7.

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DeFleur, Melvin L., i Margaret H. DeFleur. "Modeling Behavior and Social Cognitive Theory". W Mass Communication Theories, 242–56. Wyd. 2. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-21.

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DeFleur, Melvin L., i Margaret H. DeFleur. "Framing Theory". W Mass Communication Theories, 216–24. Wyd. 2. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-18.

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Streszczenia konferencji na temat "Mass communication"

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Haug, Maximilian. "Mass Communication on Social Media". W SIGMIS-CPR '20: 2020 Computers and People Research Conference. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3378539.3393852.

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Huang, Cheng, Zeng Huy Tay i Khaled Harfoush. "MASS Communication for Constrained Devices". W 2021 International Conference on Computer Communications and Networks (ICCCN). IEEE, 2021. http://dx.doi.org/10.1109/icccn52240.2021.9522167.

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S, Nandhini, Mercy J i Lawanya R. "Diminutive Patch Antenna For Mass Communication". W 2022 8th International Conference on Advanced Computing and Communication Systems (ICACCS). IEEE, 2022. http://dx.doi.org/10.1109/icaccs54159.2022.9785204.

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Sivaks, Anna Nikolaevna, i Alina Dmitrievna Sheveleva. "FUNCTIONS AND CHARACTERISTICS OF MASS COMMUNICATION". W РОССИЙСКАЯ НАУКА: АКТУАЛЬНЫЕ ИССЛЕДОВАНИЯ И РАЗРАБОТКИ. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/russian.science-2021.09-1-125/128.

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Andung, Petrus Ana, Aloysius Liliweri, Dian Wardiana Sjuchro i Purwanti Hadisiwi. "Mass Media and Communityrs Communication Sovereignty". W International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.6.

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Aleshchanova, Irena V., Natalia A. Frolova i Marina R. Zheltukhina. "Communication techniques in mass media discourse". W Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ismge-19.2019.2.

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Vanderhulst, Geert, Fahim Kawsar, Johan Criel i Lieven Trappeniers. "Prototyping Smart Objects for the Mass". W Communication (HPCC). IEEE, 2011. http://dx.doi.org/10.1109/hpcc.2011.146.

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Zhang, Xinyu, i Pablo Ramirez. "Social Media Communications Strategies among Taoist Organizations in China: The Role of Weibo as a Communication Platform for Taoist Temples." W World Conference on Media and Mass Communication. TIIKM, 2016. http://dx.doi.org/10.17501/medcom.2017.3111.

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Zhang, Xinyu, i Pablo Ramirez. "Social Media Communications Strategies among Taoist Organizations in China: The Role of Weibo as a Communication Platform for Taoist Temples". W World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2017. http://dx.doi.org/10.17501/medcom.2017.2111.

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Wang, Ting, i Yaling Yang. "Enhancing wireless communication privacy with artificial fading". W 2012 IEEE 9th International Conference on Mobile Ad-Hoc and Sensor Systems (MASS). IEEE, 2012. http://dx.doi.org/10.1109/mass.2012.6502515.

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Raporty organizacyjne na temat "Mass communication"

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Butyrina, Maria, i Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Danielson, Gwendolyn. The 1972 cigarette tax referendum: a mass communication campaign. Portland State University Library, styczeń 2000. http://dx.doi.org/10.15760/etd.1556.

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Vladymyrov, Volodymyr. THE PROBABLE PLACE FOR BEING CREATED MASS INFORMATION THEORY BETWEEN OTHER FUNDAMENTAL THEORIES ABOUT IMPACT ON MASS AUDIENCE. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11059.

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The article continues, for the first time in English in domestic science, to study the question of the need to create a new scientific theory – the theory of mass information. For the first time too raises the question of creating, in a place of the current theory of mass communication, a system of sciences including: a) mass information (shpuld be created now in rpoh of mass information), b) the theory of mass understanding (has created as a hermeneutics of the masses), c) the theory of mass communication (has created as a theory of the transfer of content) and the theory of mass emotions (started to create in 2017). This is a paradoxical situation – the absence of fundamental theory of mass information in the epoch of mass information. Researches in the scientific works of foreign mass communication also showed the absence of a holistic theory, as well as attempts to create it, even the lack of decisions on the need to create it as a new scientific field.
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Demchenko, Dmytro. DEMASSIFICATION OF SOCIAL PROCESSES IN THE CONTEXT OF DIGITAL COMMUNICATION (TO THE PROBLEM OF THE DICHOTOMY OF “ELITE-MASS” AS A POLITICAL COMMUNICATION PARADOX). Ivan Franko National University of Lviv, marzec 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12171.

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The article aims to analyze a complicated process of the society’s main components – elite, mass communication, and masses – in their interaction and interdependence from the historical perspective. Due to industrialization and modernization of the life quality, the social life changes radically, and the essence of every component of the society changes as well. The elite loses its dynastic character. The media stop to play the role of a mediator taking on the obligations of a collective agitator and propagandist, and the mass stops to be cloth for wiping shoes. It starts to form a mass audience and, by that, obtains new forms that must be taken into account by social institutions. Together with that the collective views are substituted by the views which are stronger than the ones of a separate individual. One of the main conclusions of the investigation is as follows. The formation of the “consumer society” and the strengthening of the mass communication role resulted in the appearance of “mediocracy” which factually introduced an absolute elite dependence on it and conferred the right of media to set the social agenda. The mass turned out to be a silent majority, a unity of conformity-oriented people. These people become simultaneously a product of mass communication impact because they dictate what one must read, listen to, and watch from the media menu. They force MMC to satisfy their unassuming needs making the content trivial and commodificated. In other words, the mutual process of the interaction of the media, “impossible independence” and the conscious “communicative consensus” of individuals who are willingly united with the mass audience takes place. The creation of the internet due to “digital anonymity” and the autonomy of the consumer formed the conditions for the self-determined citizens and gave the elite a modest place in the “cyber democracy”. However, the increase in individual self-isolation leads to his gradual loss of “social capital,” and that threatens to replace the direct experience with a virtual environment that will make it very difficult to differentiate reality from fiction. Keywords: elite, mass, media, mass communication, information space, globalization.
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Robinson, John R. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects. Fort Belvoir, VA: Defense Technical Information Center, marzec 2008. http://dx.doi.org/10.21236/ada482173.

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Beiker, Sven, red. Unsettled Issues Regarding Visual Communication Between Automated Vehicles and Other Road Users. SAE International, lipiec 2021. http://dx.doi.org/10.4271/epr2021016.

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As automated road vehicles begin their deployment into public traffic, and they will need to interact with human driven vehicles, pedestrians, bicyclists, etc. This requires some form of communication between those automated vehicles (AVs) and other road users. Some of these communication modes (e.g., auditory, motion) were discussed in “Unsettled Issues Regarding Communication of Automated Vehicles with Other Road Users.” Unsettled Issues Regarding Visual Communication Between Automated Vehicles and Other Road Users focuses on sisual communication and its balance of reach, clarity, and intuitiveness. This report discusses the different modes of visual communication (such a simple lights and rich text) and how they can be used for communication between AVs and other road users. A particular emphasis is put on standardization to highlight how uniformity and mass adoption increases efficacy of communications means.
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Billi, M., A. Urquiza Gómez i C. Feres Klenner. Environmental communication and non-conventional renewable energy projects. Content analysis of Chilean mass media. Revista Latina de Comunicación Social, październik 2017. http://dx.doi.org/10.4185/rlcs-2017-1216en.

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Clayton, III, i Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, maj 2013. http://dx.doi.org/10.21236/ada592762.

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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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López, Diana, Amai Tran i Stephanie Dawson. D11.1 REPO4EU Impact Master Plan. REPO4EU, kwiecień 2023. http://dx.doi.org/10.58647/repo4eu.202300d11.1.

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This document outlines REPO4EU’s overall Dissemination and Communication strategies, providing specific action plans to reach a critical mass. It also contains the compilation of all early stage promotional actions, brand elements designed and released to execute the outreach plans, including: the project’s identity system and brand templates, online channels and future publications within the project’s overarching Open Science strategy.
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