Artykuły w czasopismach na temat „Marketplace”
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Jatiningrum, Wandhansari Sekar, Sri Nastiti Andayani Sesanti Retno Utami, Wardatus Sholihah, Ashof Abdulmajid i Reinna Desstryani. "Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z". OPSI 15, nr 1 (18.06.2022): 116. http://dx.doi.org/10.31315/opsi.v15i1.6824.
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The increasing ease of internet access leads to good opportunities for marketplace growth. The marketplace's popularity is gaining among many people, especially Generation Z, and makes the marketplace becomes their primary solution for online shopping. According to the massive amount of generation Z and their lives that get used to sophisticated technology, this generation can become the critical marketplace consumer in the upcoming years. This research examines the selection of generation Z’s preferences towards the marketplace using the AHP-TOPSIS approach. The selection was based on three criteria: service quality, information, and price. AHP approach was applied to calculate each criterion's weight, while TOPSIS was used to obtain the alternative ranking of marketplaces. The result shows that service quality becomes the most influential criterion for selecting marketplace platforms. The weight of each criterion is service quality of 0.425, information quality of 0.280, and price of 0.295. Shopee is chosen as the most suitable marketplace platform for Generation Z. The proposed model of this research can allow the business players to effectively select the suitable marketplace for selling their products targeted to Generation Z.
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Hendra, Dede, Ani Merati, Siti Aprilliani, Muhamad Faozan Afandi i Nardiono Nardiono. "PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA". DEDIKASI PKM 1, nr 1 (7.07.2020): 60. http://dx.doi.org/10.32493/dedikasipkm.v1i1.6056.
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This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises
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Liu, Yi, i Xinlin Tang. "The effects of online trust-building mechanisms on trust and repurchase intentions". Information Technology & People 31, nr 3 (4.06.2018): 666–87. http://dx.doi.org/10.1108/itp-10-2016-0242.
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Purpose The purpose of this paper is to extend the current literature on trust-building mechanisms in e-commerce and provide a comprehensive view of how the perceived usefulness of three types of online trust-building mechanisms affects trust in the e-seller and trust in the e-marketplace, which, in turn, shape the customer repurchase intentions. Design/methodology/approach Survey data were collected from 193 eBay customers to test the proposed research model. Findings The study found that the perceived usefulness of seller-based mechanism affects both trust in the e-marketplace and trust in the e-seller. Meanwhile, the perceived usefulness of experience-based mechanism only influences trust in the e-seller and the perceived usefulness of institution-based mechanism (IBM) only affects trust in the e-marketplace. Furthermore, this study found that trust in the e-marketplace can substitute for the effect of trust in the e-seller on customer repurchase intentions. Practical implications In an e-marketplace like eBay that does not involve much in the transaction process, e-sellers should invest more resources in building attractive and informative websites about their products and organizations. Moreover, e-marketplace owners should provide guidelines and enforce policies to improve the perceived usefulness of an IBM to increase an e-marketplace’s credibility. While such e-marketplace credibility does not affect customer repurchase intentions directly, it reduces customer concerns about individual e-sellers, which makes it easier for e-sellers to retain customers. Originality/value This study delineates how the perceived usefulness of three types of online trust-building mechanisms imposes different effects on trust in the e-marketplace and trust in the e-seller. Moreover, this study reveals the intertwined relationship between trust in the e-marketplace and trust in the e-seller that is different from extant studies conducted in marketplaces like Amazon.
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Standing, Susan, i Craig Standing. "Service value exchange in B2B electronic marketplaces". Journal of Business & Industrial Marketing 30, nr 6 (6.07.2015): 723–32. http://dx.doi.org/10.1108/jbim-05-2014-0112.
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Purpose – This paper aims to explore what aspects of organisational value can be realised through taking a service exchange perspective of e-marketplaces as opposed to a product transaction perspective Marketing is increasingly concerned with the notion of service value in business-to-business markets. Electronic marketplaces (e-marketplaces) have been used in B2B exchanges for many years and continually evolve as the understanding of e-marketplace participation and the technologies develop. Design/methodology/approach – A case study approach is taken using three large e-marketplace organisations and interviews with senior managers from each company. Findings – The paper argues that e-marketplaces should not be thought of solely as a product transaction mechanism but rather as a digital marketing and communication network where service, rather than products, forms the basis of a value creating exchange. Practical implications – Organisations can co-create value within an e-marketplace network but must market services value across organisational boundaries. Originality/value – The paper extends the literature in the area of e-marketplace trading and recognises the importance of the digital communication network in enabling service exchange between the e-marketplace, buyers and suppliers.
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Lu, Bao Zhou, i Qing Feng Zeng. "Exploring the Resource Nature of Online Sourcing Marketplace". Applied Mechanics and Materials 263-266 (grudzień 2012): 2712–19. http://dx.doi.org/10.4028/www.scientific.net/amm.263-266.2712.
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Online sourcing marketplace is a new business model that provides business services to firms. Considering the resource nature of online sourcing marketplaces, we focus on and explore impacts of the resource-based attributes on trust. Thus, we look into a new kind of online marketplaces devoted to services. The research model is examined with the data collected from an online micro-sourcing marketplace. Our findings indicate the importance of institution-based trust in building effective online outsourcing marketplace. Moreover, trust in marketplace builds on its ability to supply resources and to facilitate the resource utilization process. Finally, implications for theory and practice are presented.
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Petersen, Kenneth J., Jeffrey A. Ogden i Phillip L. Carter. "B2B e‐marketplaces: a typology by functionality". International Journal of Physical Distribution & Logistics Management 37, nr 1 (6.02.2007): 4–18. http://dx.doi.org/10.1108/09600030710723291.
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PurposeThe purpose of this article is to develop a typology of e‐marketplace functionality and then link the typology to the associated value creation potential of differing types of e‐marketplaces.Design/methodology/approachIn‐depth interviews with the executives of 50 e‐marketplaces, a web/mail‐based survey of another 350 e‐marketplaces and interviews with several e‐marketplace customers were conducted.FindingsB2B e‐marketplaces offer a variety of different value propositions. Leading e‐marketplaces have a well‐developed strategy for reaching a particular segment of the buying community, based on service needs. Developing e‐marketplaces do not demonstrate the same focus. On one hand, only a few e‐marketplaces had developed the same winning constellations of services, while on the other hand, most were planning a roll‐out of a wide variety of services that would carry them far beyond a focused strategy. The success of this approach seems problematic.Practical implicationsThe prudent customer of an e‐marketplace should weigh their requirements against the functionality found across the broad set of e‐marketplaces as well as against the constellations of functionality (and value creation potential) developed in this research. Only after a careful assessment of needs, can companies make rational decisions about how to effectively use e‐marketplaces.Originality/valueThis research employs a strong research method to create a unique typology of e‐marketplace functionality. This research also links the typology of e‐marketplace functionality to its value creating potential.
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Viswanathan, Madhubalan, Nita Umashankar, Arun Sreekumar i Ashley Goreczny. "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces". Journal of Marketing 85, nr 3 (14.04.2021): 113–29. http://dx.doi.org/10.1177/0022242921998385.
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Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors contend that subsistence consumers need marketplace literacy to participate effectively and beneficially in marketplaces. Marketplace literacy entails the knowledge and skills that enable them to participate in a marketplace as both consumers and entrepreneurs. This is crucial for subsistence consumers, as they often must function in both roles to survive. Previous research, however, has not empirically examined the influence of marketplace literacy on well-being or marketing outcomes related to well-being. To address this gap, the authors implemented three large-scale field experiments with approximately 1,000 people in 34 remote villages in India and Tanzania. They find that marketplace literacy causes an increase in psychological well-being and consumer outcomes related to well-being (e.g., consumer confidence, decision-making ability), especially for subsistence consumers with lower marketplace access, and it causes an increase in entrepreneurial outcomes related to well-being (e.g., starting a microenterprise) for those with higher marketplace access. Overall, this research generates practical implications for the use of marketplace literacy as a pathway to a better world.
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Bieszk-Stolorz, Beata, i Krzysztof Dmytrów. "Marketplace Trade in Large Cities in Poland". Land 10, nr 9 (5.09.2021): 933. http://dx.doi.org/10.3390/land10090933.
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Traditional marketplace trade brings many socio-economic benefits: it affects the local labour market, entrepreneurship, and tourism. In many countries, activities are undertaken to support the operation of marketplaces. In recent years, new threats to the development of marketplaces have emerged, such as cheap discount shops, supermarkets, and online shops. The inhabitants of many cities still enjoy shopping at traditional marketplaces. The aim of the research is to assess the development of marketplace trade in large cities in Poland. Eurostat does not provide detailed data on marketplaces in Poland. We decided to fill this gap. Additionally, we assessed the attractiveness of large cities in Poland in terms of the development of marketplace trade in the years 2008–2019 by means of linear ordering of objects (Hellwig’s composite measure of development). In the years 1995–2019, the number of marketplaces in Poland remained at a constant level, but since 2003 their area has decreased. However, the total number of marketplaces has increased compared to 1995. In the whole research period, Kraków and Katowice were the most attractive cities with respect to the development of the marketplace trade, while Gdańsk and Sosnowiec were the least attractive. The high position of Kraków results from the nature of the city and its tourist attractions, while the low position of Sosnowiec is caused by the existence of a large bazaar in nearby city of Będzin.
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An, Ran, i Jing Zhi Guo. "An Empirical Research on E-Marketplace Basic Functions". Applied Mechanics and Materials 548-549 (kwiecień 2014): 1510–23. http://dx.doi.org/10.4028/www.scientific.net/amm.548-549.1510.
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This research is to show that functions are the indispensable elements for e-marketplace construction, and that basic functions in particular are able to meet the demand for highly interoperable and cost-effective e-marketplaces. Specifically, this research relies heavily on historical literature event methodology by studying existing electronic marketplaces through thousands of research papers, ranging among 1,221 articles published in journals and conferences over the period of 1986-2012. Based on the basic functions generated from the function published year and the function counted quantity, this research eventually shows that e-marketplace designers, facilitators, buyers, and sellers will be able to construct and select a suitable e-marketplace automatically for their diverse purposes.
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Abbas, Antragama Ewa, Wirawan Agahari, Montijn van de Ven, Anneke Zuiderwijk i Mark de Reuver. "Business Data Sharing through Data Marketplaces: A Systematic Literature Review". Journal of Theoretical and Applied Electronic Commerce Research 16, nr 7 (3.12.2021): 3321–39. http://dx.doi.org/10.3390/jtaer16070180.
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Data marketplaces are expected to play a crucial role in tomorrow’s data economy, but such marketplaces are seldom commercially viable. Currently, there is no clear understanding of the knowledge gaps in data marketplace research, especially not of neglected research topics that may advance such marketplaces toward commercialization. This study provides an overview of the state-of-the-art of data marketplace research. We employ a Systematic Literature Review (SLR) approach to examine 133 academic articles and structure our analysis using the Service-Technology-Organization-Finance (STOF) model. We find that the extant data marketplace literature is primarily dominated by technical research, such as discussions about computational pricing and architecture. To move past the first stage of the platform’s lifecycle (i.e., platform design) to the second stage (i.e., platform adoption), we call for empirical research in non-technological areas, such as customer expected value and market segmentation.
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Yalcinkaya, Sedat, Sevin Uzer, Hasan İhsan Kaleli, Fatih Doğan i Mert Kayalık. "Compost Plant Site Selection for Food Waste Using GIS Based Multicriteria Analysis". Turkish Journal of Agriculture - Food Science and Technology 9, nr 10 (2.11.2021): 1908–14. http://dx.doi.org/10.24925/turjaf.v9i10.1908-1914.4614.
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Marketplace waste collection is one of the crucial services provided by the district municipalities in Turkey. A significant amount of food waste is periodically collected from marketplaces. However, an important opportunity for recycling and mitigation climate change is missed because these waste are sent to landfills. Composting, one of the waste management technologies applied to organic waste to reduce greenhouse gas emissions and produce compost, is often preferred for the management of marketplace waste. This study aims to determine suitable locations for compost facilities to manage marketplace waste with the help of GIS considering economic, environmental, and topographic factors in Izmir, Turkey. There are 199 marketplaces in Izmir and each has at least one market a week. Each marketplace was weighted by means of population served by using location-allocation analysis since the amount of waste collected from the marketplaces is not known. First, an exclusion analysis was performed to remove limited use areas. Then, a preference analysis was performed. Factors affecting plant site selection process for composting marketplace waste, including marketplace locations and weights, were determined. Since all factors do not have equal importance, the analytical hierarchy process was used to determine weights for each factor based on their influence. The study area was spatially evaluated for each preference factor and a suitability map was created for each factor. Finally, a high-resolution final suitability map was obtained by combining each factor’s suitability map along with their weights. Areas with a suitability index greater than 80% have been defined as suitable areas for compost facility installation. The results indicate that there are 323 potential locations suitable for compost facilities in Izmir.
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Aghniya, Fahsa Urfaini, i Adeh Ratna Komala. "Lebarkan Sayap Penjualan Melalui Marketplace". Journal of Economics, Management, Business and Accounting 2, nr 1 (3.07.2022): 110–18. http://dx.doi.org/10.34010/jemba.v2i1.7494.
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The development of increasingly advanced technology requires business actors to keep up with existing changes. The use of the internet in Indonesia is widely used for the economic field, namely, helping business actors to market their products, provide product information to consumers, and make sales and purchases online. This development affects the growth of the marketplace in Indonesia, consumers are more attracted by the marketplace because it is more practical, can be done anywhere and modern. This research method, using descriptive method. Descriptive research is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. In this study, there were 200 MSME business actors who gave their assessments of the e-commerce marketplace. The results obtained from this research are that the marketplace can provide facilities so that MSME business actors can market their products more broadly globally, can increase sales and facilitate buying and selling transactions to consumers. This study aims to introduce micro, small and medium business actors to several available marketplaces and utilize these marketplaces to expand market access.
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Vannoy, Sandra A. "A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services Marketplace". International Journal of Dependable and Trustworthy Information Systems 2, nr 1 (styczeń 2011): 18–49. http://dx.doi.org/10.4018/jdtis.2011010102.
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The Internet and emerging technologies are facilitating the creation of new marketplaces designed to address a diverse range of business and societal needs. As companies are utilizing technology to manage their business processes, such a marketplace has emerged that is designed to provide third-party availability of business services delivered via Web services technology, particularly in the context of Cloud Computing. The Web Services Marketplace creates a common trading ground wherein buyers and sellers of business services can come together within a centralized marketplace. However, sellers of business services must provide a mechanism by which knowledge and awareness of the service is created for the buyer and a means by which sellers can effectively compete in the marketplace. The most widely accepted method for accomplishing these tasks is advertising. This study investigates the nascent phenomenon of the advertising of business services within the Web services marketplace, develops a theoretically grounded definition and characteristics of business services offered in the Web Services Marketplace, and develops a model for the effective advertisement of business services offered in the Web Services Marketplace.
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Kordina, Irina, i Daria Khlebovich. "Marketplace as a Business Model of E-Commerce". Bulletin of Baikal State University 31, nr 4 (28.12.2021): 467–77. http://dx.doi.org/10.17150/2500-2759.2021.31(4).467-477.
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The world market of e-commerce is growing actively due to the development of such format of trade as marketplace. Its business model is only being formed, numerous factors influence its content in contradiction with each other. Its increasing popularity leads not only to new opportunities but also to new obstacles for market players, which can cast a doubt on viability of its use. The purpose of the article is to reveal what strategic decisions taken by developers and managers of marketplaces allow the creation of an effective combination of buyers’ and sellers’ aims on the platform, thus, providing mutually profitable exchange for everyone. Three approaches to the study of marketplaces have been identified based on the analysis of the empirical base consisting of secondary information: as a framework that controls the behavior of buyers and sellers in the electronic environment; as an information system; as a business model of an e-commerce. It is concluded that there are conflicting objectives with which the key participants come to the marketplace. The understanding of the business model of the marketplace can contribute to achieving consistency between the interests of sellers and buyers. Four types of marketplace business models have been identified, and they are classified into groups according to three components: value proposition, forms of revenue generation, content of the value creation process. It has been shown that the business model of a marketplace has both advantages and disadvantages, which forces market players to develop focused strategies, and at the same time marketplaces to create value propositions of at least four types: communication stimulation, business transaction automation, coordination of the market as of an intermediary in the value chain, integration of firms and process optimization. A conclusion was made about the prospects of a business model with competitive advantages created for each marketplace.
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Jiang, Qiqi, Chee Wei Phang, Chuan-Hoo Tan i Jiayu Chi. "Retaining Clients in B2B E-Marketplaces". Journal of Global Information Management 27, nr 3 (lipiec 2019): 19–37. http://dx.doi.org/10.4018/jgim.2019070102.
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Business-to-business (B2B) e-marketplaces serve local small and medium-sized enterprises (SMEs) by assisting them in connecting with potential overseas buyers. They leverage multiple channels to connect with and bring potential leads to SMEs. The authors' understanding of such an intermediary has been either largely impaired by limited studies on the services that e-marketplaces should offer or implicitly deduced from business-to-consumer studies. In this work, the authors attempt to unveil whether the efforts that an e-marketplace has made are associated with the continuance of its SME clients. To answer this research question, a set of data from a B2B e-marketplace connecting qualified SMEs with overseas buyers was used for analysis, and they discovered three results. First, generating many online leads is negatively associated with SMEs' continuance with such an e-marketplace company. Second, organizing many online videoconferencing meetings between SMEs and buyers can promote this tendency, which is different from organizing many offline meetings. Third, onsite visits that e-marketplace salespersons make can attenuate the negative effect of the generation of online leads. Their follow-up interviews unveiled that SMEs only desire sufficient attention to obtain tangible results from a B2B e-marketplace.
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Ghazawneh, Ahmad, i Ola Henfridsson. "A Paradigmatic Analysis of Digital Application Marketplaces". Journal of Information Technology 30, nr 3 (wrzesień 2015): 198–208. http://dx.doi.org/10.1057/jit.2015.16.
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This paper offers a paradigmatic analysis of digital application marketplaces for advancing information systems research on digital platforms and ecosystems. We refer to the notion of digital application marketplace, colloquially called ‘appstores,’ as a platform component that offers a venue for exchanging applications between developers and end users belonging to a single or multiple ecosystems. Such marketplaces exhibit diversity in features and assumptions, and we propose that examining this diversity, and its ideal types, will help us to further understand the relationship between application marketplaces, platforms, and platform ecosystems. To this end, we generate a typology that distinguishes four kinds of digital application marketplaces: closed, censored, focused, and open marketplaces. The paper also offers implications for actors wishing to make informed decisions about their relationship to a particular digital application marketplace.
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Permana, Rizqi Agung, i Sucitra Sahara. "Review Analisis Produk Marketplace Online pada Algoritma Support Vector Machine". Jurnal Ilmiah Informatika 6, nr 1 (30.06.2021): 50–58. http://dx.doi.org/10.35316/jimi.v6i1.1227.
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With the presence of a marketplace, internet users are able to shop by cellphones or laptops which ease them to process the transactions. This advantage is the key to the popularity of e-commerce and marketplaces in the 21st century. Considering that users prefer having e-commerce to going out and looking for products. Internet users are still hesitant in choosing a good and bad marketplace since there is a disappointing marketplace system and a deficient service. The Researcher will make a selection of the product marketplace based on opinions or review comments. The stage of selecting marketplace products is based on an opinion or public opinion who buys goods on the selected marketplace, the opinion is given into online opinions such as comments on the marketplace. The comments that are used as samples will be processed and grouped into data sets. In this case, the researcher processes the classification or grouping of data by applying the Support Vector Machine (SVM) method in accordance with the classification of processing data sets in the form of text. After being applied to the SVM method, the accuracy value is 75.92%, the SVM method produces a fairly good accuracy value on the dataset in the form of text classification in the marketplace review. From the results of testing the data, it can help readers in determining a good marketplace.
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Hayes, Darren, Francesco Cappa i James Cardon. "A Framework for More Effective Dark Web Marketplace Investigations". Information 9, nr 8 (26.07.2018): 186. http://dx.doi.org/10.3390/info9080186.
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The success of the Silk Road has prompted the growth of many Dark Web marketplaces. This exponential growth has provided criminal enterprises with new outlets to sell illicit items. Thus, the Dark Web has generated great interest from academics and governments who have sought to unveil the identities of participants in these highly lucrative, yet illegal, marketplaces. Traditional Web scraping methodologies and investigative techniques have proven to be inept at unmasking these marketplace participants. This research provides an analytical framework for automating Dark Web scraping and analysis with free tools found on the World Wide Web. Using a case study marketplace, we successfully tested a Web crawler, developed using AppleScript, to retrieve the account information for thousands of vendors and their respective marketplace listings. This paper clearly details why AppleScript was the most viable and efficient method for scraping Dark Web marketplaces. The results from our case study validate the efficacy of our proposed analytical framework, which has relevance for academics studying this growing phenomenon and for investigators examining criminal activity on the Dark Web.
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Almunawar, Mohammad Nabil, Muhammad Anshari i Syamimi Ariff Lim. "A Framework for Observing Digital Marketplace". International Journal of Hyperconnectivity and the Internet of Things 5, nr 2 (lipiec 2021): 57–73. http://dx.doi.org/10.4018/ijhiot.2021070104.
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A digital marketplace is a virtual platform that creates values by managing interactions and transactions among participants in a multi-sided network. It creates a business ecosystem to support all participants, especially buyers and sellers, to transact efficiently and conveniently. Lately, digital marketplaces have created significant impact and disruption in many industries all over the world. As digital marketplace firms provide innovative, efficient business models as well as supportive business ecosystems, they may disrupt conventional firms that rely on physical interactions. Equipped with digital tools for transactions and interactions and supported by digital business ecosystems, digital marketplace firms can grow quickly and hence pose a serious threat to conventional firms. This paper discusses foundation theories related to digital marketplace such as transaction cost economy, network externalities, two-sided markets, and value network and uses these theories to construct a framework for observing digital marketplace.
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Suryaneta, Suryaneta, Achmad Gus Fahm, Iwan Syahjoko Saputra i Kiki Yuli Handayani. "INVESTIGATING MARKETPLACE CUSTOMER SATISFACTION:DATA MINING APPROACH". Jurnal Ekonomi dan Bisnis (EK&BI) 5, nr 1 (29.06.2022): 136–44. http://dx.doi.org/10.37600/ekbi.v5i1.487.
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Customer satisfaction is perceived as business strategy’s key component and critical differentiation in a competitive marketplace. The recorded huge transactions per day in marketplaces can be used as useful information to evaluate customer satisfaction. A sophisticated method, such as data mining, is necessary to analyze this massive, multifaceted, and versatile empirical data generating accurate predictions. This research purported to investigate marketplace customer satisfaction as a reference to determine service and quality improvements. In conclusion this study draws two conclusive results: (1) The majority of marketplace consumers preferred the lead-time sensitive over price-sensitive; and (2) The Neural Net empirically showed as the most appropriate robust data mining technique among other techniques to predict marketplace customer satisfaction indicating by fittest accuracy, F score and ROC curve
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Su, Ping, Shuguang Liu i Jun Lin. "Agglomeration effect and the “dual-format” e-marketplace pricing scheme". Journal of Modelling in Management 12, nr 1 (13.02.2017): 19–35. http://dx.doi.org/10.1108/jm2-06-2016-0048.
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Purpose This paper aims to study a dominant e-retailer operating its own e-marketplace (B2C) to host peer competitor as well as acting as a traditional retailer (“dual-format” retailing as in Mantin and Krishnan 2014). The dominant retailer offers a two-part tariff charging scheme to a third-party seller. The seller decides whether to join the e-marketplace. The present paper is interested in addressing the following questions: What is the pricing equilibrium before/after the formation of the e-marketplace? What will be the “optimal” charging scheme? What is the impact on the e-marketplace operator if the third-party seller has the option to become “featured”. Design/methodology/approach This paper adopts a stylized model to capture the competition between the two retailers and applies game theory to solve the pricing equilibrium. The authors model the dual-format retailing in a two-stage decision: Stage 1, the e-marketplace operator offers a two-part tariff; Stage 2, if the other retailer is participating, they engage in a pricing competition. They assume that the e-marketplace operator is a profit maximizer by choosing its charging scheme subject to the condition that the participating retailer is no worse off. Findings The authors find that the e-retailer and the third-party seller in the e-marketplace are not always hurt by intensified price competition. They identify conditions under which higher expected prices are charged as a result of agglomeration effect. The authors’ model also provides theoretical evidence on this popular charging scheme, and shows the feasible region in which the e-marketplace operator could allocate the surplus resulted from the formation of the e-marketplace between itself and the participating retailer. Finally, the authors demonstrate that if the third-party seller has the option to become a “featured” retailer (He and Chen, 2006), it can be detrimental to the e-marketplace operator. Originality/value This work is different in three ways: First, the authors model an e-marketplace adopting a “dual-format” retailing, facing the trade-off between its direct retailing revenue and the rents collected from the member store, while the literature mainly focuses on e-marketplaces playing the intermediary role. Second, they explicitly model the “market expansion effect” caused by the agglomeration after the formation of the e-marketplace. The present study complements this stream of research by investigating and providing theoretical evidence on the charging scheme popularly adopted by the e-marketplaces and proposes ways to share the surplus to the participating store.
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Wicaksono, Bimo, i Fransiska Anita Subari. "GAMIFIKASI DAN KORELASINYA DENGAN MINAT MENGUNJUNGI ULANG PADA MARKETPLACE “X”". Jurnal Administrasi Bisnis 17, nr 1 (1.07.2021): 101–14. http://dx.doi.org/10.26593/jab.v17i1.4726.101-114.
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How people enjoy games, especially online games, is seen as an opportunity to attract visitors, in this case marketplace visitors. In contrast to offline stores where visitor traffic can be increased through various gimmicks, events, and so on. One of the efforts that the marketplace can make to increase visitor traffic is through the provision of online game services. The fun, addictive nature of the game has made market participants interested in incorporating game elements into a business that is not related to games. This became known as gamification. Marketplace X is one of the marketplaces that provides gamification game services. With repeated visitors accessing the gamification, it is hoped that the marketing efforts of Marketplace X will be exposed to users. This study intends to determine whether there is a relationship between gamification and the interest in revisiting the marketplace. This study uses quantitative research methods supported by SPSS data processing tools to test hypotheses. The data collection technique uses a purposive sampling technique in which the respondents are those who have played gamification in marketplace X and are domiciled in the city of Bandung. The results show that the gamification offered by Marketplace X is considered good by respondents and respondents have a high intention to revisit the marketplace in the future. In addition, there is a fairly strong correlation between gamification and re-visit intention. Therefore, Marketplace X needs to manage its gamification well to attract repeat visits, which is one way to marketing its products. Keywords: gamification, online games, marketplace, re-visit intention
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Suhardi, Steven Jonathan. "Kebijakan Pemerintah Dalam Pemungutan Pajak Pertambahan Nilai Bagi Pedagang Online Berbasis Marketplace". Jurist-Diction 5, nr 2 (31.03.2022): 763–80. http://dx.doi.org/10.20473/jd.v5i2.34912.
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AbstractThe development of Science and Technology today has driven changes in various fields of Indonesian people's lives. One of the most developed areas is progress in the economic field. One example of progress in the economic field can be seen from the increase in the number of parties using marketplace applications to earn a living or fulfill their daily needs. With the rapid use of marketplaces, a tax arrangement from the government is needed to create equality between traders using marketplace applications and also conventional traders. However, in practice, there are still many marketplace-based online traders who do not report their Value Added Tax in their SPT. Thus, there is a need for stricter rules and counseling regarding Value Added Tax for traders using marketplace applications to create a fair business competition environment with conventional traders.Keywords: Marketplace; Value Added Tax; Traders.
AbstrakPerkembangan Ilmu Pengetahuan dan Teknologi dewasa ini telah mendorong perubahan dalam berbagai bidang dari kehidupan masyarakat Indonesia. Salah satu bidang yang paling berkembang adalah kemajuan di bidang ekonomi. Salah satu contoh kemajuan di bidang ekonomi dapat dilihat dari kenaikan jumlah pihak yang menggunakan aplikasi marketplace untuk mencari nafkah ataupun memenuhi kebutuhan hidup. Dengan pesatnya penggunaan marketplace, diperlukan sebuah pengaturan perpajakan dari pemerintah untuk menciptakan kesetaraan antara pedagang penggunaan aplikasi marketplace dan juga pedagang konvensional. Namun dalam praktiknya, pedagang online berbasis marketplace sampai saat ini masih banyak yang tidak melaporkan Pajak Pertambahan Nilainya di dalam SPTnya. Dengan demikian, dibutuhkannya aturan-aturan yang lebih tegas serta penyuluhan-penyuluhan mengenai Pajak Pertambahan Nilai bagi pedagang pengguna aplikasi marketplace agar menciptakan lingkungan persaingan usaha yang adil dengan pedagang konvensional.Kata Kunci: Marketplace; Pajak Pertambahan Nilai; Pengusaha.
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Ratna Komala, Adeh, Wati Aris Astuti i Abdul Razak Abdul Hadi. "Cibogohilir vellagers products and marketplace". Journal of Eastern European and Central Asian Research (JEECAR) 10, nr 1 (8.01.2023): 135–44. http://dx.doi.org/10.15549/jeecar.v10i1.1055.
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This study aims to see the need for a marketplace for Cibogohilir villagers to market their quality products. The potential of village residents is facilitated with an e-marketplace. The E-marketplace is a digital media that buyers and sellers can use to fulfill their needs that are not limited by space and time. The research method used is a survey method using a questionnaire via a Google form. Respondents were 13 business actors in BUMDes Cibogohilir. The data analysis was carried out through descriptive analysis. Data processing using SPSS. The study results show that the marketplace's level of closeness to partner satisfaction is very close. The community needs a marketplace application system that serves as a medium for Cibogohiir villagers to market their products. The marketplace allows villagers to market their classy and quality products to the outside world.
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O., Ige Ayokunle, Akingbesote A.O. i Ogbeide O.L. "Distributed Approach to Cloud Oriented E-Marketplaces: a Constructive Review". International Journal of Engineering and Computer Science 7, nr 10 (2.10.2018): 24319–26. http://dx.doi.org/10.18535/ijecs/v7i10.01.
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The need to have rapid access to various service by various customers brought about the introduction of cloud e-marketplaces. The goal of the cloud e-marketplace is to attract the biggest possible number of buyers and also ensure that the quality of the delivered services is sustained. Even though various literatures exist on cloud oriented marketplace, most of these literatures are short of some important details. This review paper provides a better literature on cloud oriented e-marketplaces by discussing the evolution, features, existing research, challenges and in addition, concluded that the future approach that will allow optimized performance in cloud e-marketplaces’ would be to consider the servers being used for cloud service delivery as a group of distributed systems.
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Denisenko, Ivan A., Elena A. Kozlova i Irina N. Platonova. "The Influence of the COVID-19 Pandemic on Marketplaces". Current Economic Trends 1, nr 3 (29.08.2021): 59–78. http://dx.doi.org/10.55030/2713-0266-2021-1-3-59-78.
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The rapid growth and implementation of digital technologies in our lives have dramatically changed the way global competition functions. The infamous COVID-19 pandemic is believed to have accelerated and significantly boosted those global processes. Third-party marketplaces have evidently become the new cutting-edge digital platform to dominate e-commerce which is now an integral part of retail business. This paper pursues a theoretical and practical approach to the pandemic impact on the marketplace evolution globally as well as on the Russian market. The article briefly outlines various expert opinions on marketplaces as a new and constantly changing subject of economic relations, defines the conventional marketplace and considers multiple classifying modi operandi. Assumptions concerning the role of marketplaces during a crisis are made in the conclusion.
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Hudson, Julie L., i Asako S. Moriya. "The Role of Marketplace Policy on Welcome Mat Effects for Children Eligible for Medicaid or the Children’s Health Insurance Program". INQUIRY: The Journal of Health Care Organization, Provision, and Financing 57 (styczeń 2020): 004695802095292. http://dx.doi.org/10.1177/0046958020952920.
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The Affordable Care Act (ACA) required coordination between Marketplaces, Medicaid, and the Children’s Health Insurance Program (CHIP) in an effort to streamline application processes and improve enrollment. We use 2013-2018 data from the American Community Survey and difference-in-difference models to estimate the relationship between Marketplace policy and increases in Medicaid/CHIP coverage observed among pre-ACA eligible children after the implementation of the ACA (“welcome mat effects”). Our sample includes non-disabled, citizen children (0-18) at 139-250% FPL who were Medicaid-/CHIP-eligible before (and after) the implementation of the ACA. Marketplace policies studied include state-based versus federally-facilitated, and whether the Marketplace had authority to directly enroll Medicaid-/CHIP-eligible applicants into public coverage. Models also control for ACA adult Medicaid expansion policy and provide the first estimates in this literature for non-expansion states. Welcome mat effects were present among all Marketplace and expansion policy categories. However, public coverage increased more in states that empowered their Marketplace to enroll publicly-eligible applicants directly into Medicaid/CHIP and these results were driven by enrollment policy, not by choice of state-based versus federal based Marketplaces. Welcome mat effects were largest in expansion states (for most years) and among children whose parents did not hold employer-sponsored insurance coverage. Ranging from 9 to 13 percentage points, these estimates are larger than those found among other subgroups of children in the welcome mat literature. Although there is evidence of lagged effects for both welcome mat effects and the role of Marketplace policy in non-expansion states, by 2018 we find no differences in these measures by expansion policy.
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Sui Na/Juliana i Sawidji Widoatmodjo. "Pengaruh Mekanisme Membangun Kepercayaan Online pada Kepercayaan Penjual Online dan e-Marketplace terhadap Niat Pembelian Kembali (Studi Empiris di Shopee)". Jurnal Manajemen Bisnis dan Kewirausahaan 6, nr 6 (29.11.2022): 639–44. http://dx.doi.org/10.24912/jmbk.v6i6.20691.
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This study was conducted to examine the effect of online trust-building mechanisms on trust e-seller and e-marketplaces to repurchase intention in empirical studies in Shopee. The sampling technique used is convenience sampling with a total sample of 147 respondents. Data collection and distribution of questionnaires were carried out through the Google Form feature. Data analysis using PLS-SEM analysis tool using SmartPLS software version 3.2.9. The results show that the perceived usefulness of the seller-based mechanism (PUSBM) positively affects trust in online sellers, the perceived usefulness of the seller-based mechanism (PUSBM) positively affects trust in the e-marketplace, the perceived usefulness of the experience-based mechanism (PUEBM) has no effect on trust in online sellers, perceived usefulness of institutional-based mechanisms (PUIBM) positively affects trust in e-marketplaces, and trust in e-marketplaces does not moderate the relationship between trust in online sellers and repurchase intentions. Penelitian ini dilakukan untuk menguji pengaruh mekanisme membangun kepercayaan online pada kepercayaan penjual online dan e-marketplace terhadap niat pembelian kembali, studi empiris di Shopee. Teknik pengambilan yang digunakan adalah convenience sampling dengan jumlah sampel sebanyak 147 responden. Pengumpulan data serta penyebaran kuesioner dilakukan melalui fitur Google Form. Analisis data menggunakan alat analisis PLS-SEM dengan menggunakan software SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa kegunaan yang dirasakan dari mekanisme berbasis penjual (KMBJ) secara positif berpengaruh terhadap kepercayaan pada penjual online, kegunaan yang dirasakan dari mekanisme berbasis penjual (KMBJ) secara positif berpengaruh terhadap kepercayaan pada e-marketplace, kegunaan yang dirasakan dari mekanisme berbasis pengalaman (KMBP) tidak memiliki pengaruh terhadap kepercayaan pada penjual online, kegunaan yang dirasakan dari mekanisme berbasis institusi (KMBI) secara positif berpengaruh terhadap kepercayaan pada e-marketplace, dan kepercayaan pada e-marketplace tidak memoderasi hubungan antara kepercayaan pada penjual online dan niat pembelian kembali.
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Hirth, Kenneth. "CRAFT PRODUCTION IN A CENTRAL MEXICAN MARKETPLACE". Ancient Mesoamerica 20, nr 1 (2009): 89–102. http://dx.doi.org/10.1017/s0956536109990034.
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AbstractThe marketplace was an important institution for household provisioning and elite resource conversion in pre-Hispanic Mesoamerica. Despite their importance, marketplaces are difficult to identify because exchange relationships are generally invisible in the archaeological record. This study examines the evidence for marketplaces at the Epiclassic period site of Xochicalco, Morelos, Mexico. It explores the role of craft production in the marketplace as a possible indicator of market activity. Excavations in a suspected market area at Xochicalco uncovered evidence for the production of obsidian prismatic blades on the floor of a public plaza. The results of these explorations are discussed and it is concluded that craft production can be a useful indicator for market activity if production debitage is found in primary contexts in public plazas.
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Jamil, Wildan, i Sugeng Purwanto. "Pengaruh Keamanan dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Lazada". J-MAS (Jurnal Manajemen dan Sains) 7, nr 2 (26.10.2022): 746. http://dx.doi.org/10.33087/jmas.v7i2.616.
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Online shopping is becoming a trend in today's modern era, one of which is the Lazada marketplace. Lazada is one of the leading marketplaces in Indonesia. However, in recent years Lazada has been displaced by its competitors. This study had a puurpose to determine the that security and online customer reviews affected the customers of Lazada Marketplace purchasing decisions. Sampling technique used is non-probability sampling using smartPLS as an analytical tool. Data obtained from questionnaires distributed via google form with a total sample of 96 respondents. The results of this study indicate that security and online customer reviews affects purchasing decisions on the Lazada marketplace.
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Obolentseva, L., A. Sokolenko i Y. Davydov. "HORECA MARKETPLACE: AN INNOVATIVE PLATFORM FOR SMALL AND MEDIUM-SIZED BUSINESSES". Series: Economic science 7, nr 174 (16.12.2022): 23–28. http://dx.doi.org/10.33042/2522-1809-2022-7-174-23-28.
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The article is devoted to the development of a conceptual business model of a marketplace focused on the restaurant business. Search for suppliers and potential consumers, along with the availability of information, remains one of the main issues of the market. Thus, the development of a marketplace model for HoReCa can be a solution to the search issues of both sides of business. Marketplaces are considered as a result of digitalization of economic society. Marketplaces act as an intermediary between the consumer and the seller, performs the functions of a market operator that processes consumer transactions and transmits information about orders to sellers. For certain marketplaces, the phenomenon of free or flexible pricing can be characteristic, when the prices of goods and services are determined directly by the interaction of suppliers and consumers. The article focuses on information availability and customer orientation of marketplaces. Marketplaces combine products and services from a wide range of suppliers, which is a key difference from an online store. It is worth noting that modern services provide a range of interaction models: business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C) and others. Considering specifics of the market, the article proposes to apply a combined model of interaction: B2B with features of C2C. Using such a model will provide an opportunity to placing orders and offers both to suppliers and HoReCa representatives. The article analyzes the key legal issues of opening such an innovative platform. Due to existing financial restrictions, marketplaces do not participate in the payment processing of orders, as the activity of a payment intermediary is considered a financial service and can only be performed by a financial institution. Despite these limitations, the conceptual model of the marketplace proposed in the article offers solutions to most of the current problems and challenges. Keywords: restaurant marketplace, HoReCa, restaurant business, e-commerce, classifieds, small and medium businesses, innovative platform.
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Eko Nugroho, Novianto, Pontjo Bambang Mahargiono, Krido Eko Cahyono i Okto Aditya Suryawirawan. "PELATIHAN PEMASARAN ONLINE DENGAN MEMANFAATKAN MARKETPLACE BERSAMA PELAKU UMKM RT. 05 RW.07 PANDEGILING, SURABAYA". COVIT (Community Service of Health) 3, nr 1 (12.01.2023): 10–17. http://dx.doi.org/10.31004/covit.v3i1.11411.
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The purpose of the implementation of Community Service activities through Online Marketing Counseling and Marketplace Utilization for MSMEs residents of RT. 05 RW.07 Pandegiling, Surabaya to add insight into online marketing and marketplaces for MSME players in RT. 05 RW.07 Pandegiling, Surabaya. In addition to Lecturers and Students from the School of Economics Indonesia Surabaya as the activity implementation team, this counseling was also carried out by involving partners, namely Community Field Staff from PT Shopee International Indonesia. The result of this activity is an increased understanding of online marketing and marketplaces for MSME players in RT. 05 RW.07 Pandegiling, Surabaya
Keywords: Online Marketing, Marketplace, MSME
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Kim, Myoung-Soo, i Jae-Hyeon Ahn. "Management of Trust in the E-Marketplace: The Role of the Buyer's Experience in Building Trust". Journal of Information Technology 22, nr 2 (czerwiec 2007): 119–32. http://dx.doi.org/10.1057/palgrave.jit.2000095.
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The e-marketplace, or broker-managed online market, is one of today's most profitable e-business models. In these marketplaces, buyers routinely engage with businesses and individual sellers with whom they have had little or no prior interaction, making trust one of the most important issues in the e-marketplaces. Therefore, a clear understanding of the trust building process in the e-marketplace is important for the success in the market. In this study, we analyze the process by which e-marketplace customers develop trust in both a market-maker and sellers. Additionally, this analysis provides a theoretical framework to identify the antecedents of trust. In the framework, we suggest that the impact of trust on transaction intention is moderated by the customer's previous experiences in the e-marketplace. The theoretical model presented here was tested on survey and transaction data collected from 692 respondents. The results indicate that customers value the importance of trust in the market-maker and sellers differentially by the level of transaction experience. It is also shown that market-maker's characteristics (reputation, website's usability and security) and seller's characteristics (expertise) play an important role in the formation and development of trust toward a market-maker and sellers, respectively.
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Ahmad, Raziah, Mohamed Ikhwan Nasir Mohamed Anuar, Zainuddin Ab Rahman, Muhammad Adam Zakaria i Jamalunlaili Abdullah. "The seen and unseen: Exploring place identity of market place in Peninsular Malaysia". IOP Conference Series: Earth and Environmental Science 1067, nr 1 (1.10.2022): 012012. http://dx.doi.org/10.1088/1755-1315/1067/1/012012.
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Abstract The roles of the marketplace in promoting place identity have been the central focus of the UN- Habitat and stakeholders around the globe. The notion of marketplace relating to place identity, place attachment and sense of place have gained attention by Malaysian researchers but much focused on the overt of the marketplaces compared to the covert. This study aims to explore how the seen and unseen elements coexist and enhance place identity. The objective is to discover the influence of overt and covert parameters on marketplace identity through the cultural mapping among four different regions in Peninsular Malaysia. This study employs a qualitative approach through direct non-participant observation and cultural mapping at the four selected marketplaces: Pantai Suri floating market in Tumpat, Kelantan, Pasar Bisik in Penaga, Penang, Pasar Jerami in Sungai Besar, Selangor and Pasar Borneo in Masai, Johor. The overt and covert of each market were carefully observed and mapped, where three substantial outcomes were revealed. First, the social interaction and transaction, social activities and social connectivity at the market portray the covert aspect as vital for place identity. Second, marketplaces have the potentials as dynamic community public spaces to get fresh daily products and promote local heritage and tourism. Third, marketplaces face threats from climate change, pandemic Covid-19, and the diminishing local culture and traditions. In conclusion, the covert and overt of marketplaces should be equally preserved as they become primary components for developing a regional place identity.
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Rahmadani Koto, Ocdy Amelia i Cahyo Pramono. "Effects of Product Quality and Price on the Purchase Decision in Shopee Marketplace (A Case Study at Department of Business Administration, Politeknik Negeri Medan)". Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial 9, nr 2 (2.06.2022): 236–47. http://dx.doi.org/10.33258/konfrontasi2.v9i2.211.
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Business world in the digital era is developing rapidly today which causes business development increasingly to lead to intense competition. Technological advances make it possible to carry out business relationships through a technological device known as internet. This business activity that utilizes the internet is known as a marketplace. The research entitled "Effects of Product Quality and Price on the Purchase Decision in the Shopee Marketplace" is the result of a quantitative research aiming at answering the questions about the effects of product quality and price on the purchase decision in Shopee Marketplace. The research employs quantitative research method. The samples are taken by using simple random sampling technique. The data are collected by distributing questionnaires and analyzed by using multiple linear regression analysis. Based on the results of the partial test statistical calculations, it is concluded that, partially, product quality has some effects on the purchase decision in Shopee Marketplace. It is proved that product quality and price, offered by Shopee marketplace meet the consumers’ expectation, and, especially the very reasonable price compared with the other marketplaces as their competitors.
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Collignon, Stephane, Deborah F. Cook i Yuhong Li. "Motor carrier spot market: trust-building in public e-marketplaces". International Journal of Physical Distribution & Logistics Management 50, nr 2 (2.03.2020): 191–214. http://dx.doi.org/10.1108/ijpdlm-05-2019-0134.
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PurposeThis research aims at understanding the routes public e-marketplaces take, in the motor carrier spot market, to generate trust among participants.Design/methodology/approachThis work borrows cue signaling theory and an e-marketplace content analysis instrument from information systems literature. Our primary data captures differences in usage of a broad spectrum of cues between motor carrier spot e-marketplaces and a control sample.FindingsTransportation e-marketplaces use graphical cues more frequently than the control sample, display these cues on their “operational path” (where users click to conduct transactions) and try to generate beliefs in participants' integrity and competence.Research limitations/implicationsThe motor carrier online spot market constitutes a relevant test bed for trust-related theories. Several levels of trust-building conceptualizations are tested; the cue level shows the most potential. This paper extends cue signaling theory in the transportation e-marketplace context and calls for further work on operational path cues to enrich swift trust theories.Practical implicationsThis study helps e-marketplace designers by identifying essential and facultative cues for the motor carrier spot market.Originality/valueResearch on public spot e-marketplaces in the motor carrier context is scant. The context is described in detail to show its specificities in structures and behaviors. This helps to contribute to both practice and research. By evolving an existing research instrument from information systems literature, this study ensures replicability (problematic in academic research) .
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Hopkins, W. Wat. "The Supreme Court Defines the Marketplace of Ideas". Journalism & Mass Communication Quarterly 73, nr 1 (marzec 1996): 40–52. http://dx.doi.org/10.1177/107769909607300105.
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The marketplace of ideas metaphor is the model most called upon by the U.S. Supreme Court in the resolution of free-expression cases. Justices have used the theory in the adjudication of virtually every area of First Amendment law, despite increasing attacks on the theory. For the most part, however, the Court does not recognize a single, universal marketplace of ideas, but numerous mini-marketplaces, each with its own dynamics, parameters, regulatory scheme, and audience.
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Bowsher, Andrew. "Legitimising Strategies in the Field of Independent Cultural Production: the Case of Reissue Record Labels in the USA". International Review of Social Research 5, nr 2 (1.10.2015): 102–12. http://dx.doi.org/10.1515/irsr-2015-0009.
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Abstract This article examines the cultural practice of effecting an independent marketplace for reissued music in the United States, based on ethnographic fieldwork in Austin, Texas with independent record labels and consumers. As the music industry is not a homogenous entity (Williamson and Cloonan, 2007), I argue that the practice of legitimising an independent marketplace requires the formulation of a ‘mainstream’ market to which the independent is opposed, and the erecting of marketplace myths (Arsel and Thompson, 2010) to substantiate the independent marketplace’s claims to differ from the mainstream. Legitimising strategies (Strachan, 2007) protect the investments made by producers and consumers of goods in their marketplace. To overcome the anxiety that commodified culture is inauthentic culture, the independent marketplace for reissued music is idealised as a realm of soft capitalism that enables the commodification of cultural goods without the stigmatisation of profiteering, exploitation and ‘inorganic’ music associated with the mainstream (Negus, 1992).
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Dahlin, Bruce H., Christopher T. Jensen, Richard E. Terry, David R. Wright i Timothy Beach. "In Search of an Ancient Maya Market". Latin American Antiquity 18, nr 4 (grudzień 2007): 363–84. http://dx.doi.org/10.2307/25478193.
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Market economies are notoriously difficult to identify in the archeological record. This is particularly true in the subtropical Maya lowlands of Mexico, Guatemala, and Belize because most utilitarian items and consumables were made of highly perishable materials. We explore the hypothesis that ancient marketplaces can be identified through analysis of chemical residues in soils from open and easily accessible spaces in and about ancient Maya cities. We compared soil chemical signatures from a credible ancient marketplace location in the specialized trade center of Chunchucmil, Yucatan, Mexico to those from a modern marketplace at Antigua, Guatemala. We found extraordinarily high concentrations of phosphorus and zinc in the soil of Chunchucmil's proposed marketplace and the same high concentrations correlate well with food preparation and vegetable sales areas at the modern marketplace. These methods hold promise in resolving the vexing question of how large ancient Maya urban populations were sustained.
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Parodos, Leonidas, Orestis Tsolakis, George Tsoukos, Elpida Xenou i Georgia Ayfantopoulou. "Business Model Analysis of Smart City Logistics Solutions Using the Business Model Canvas: The Case of an On-Demand Warehousing E-Marketplace". Future Transportation 2, nr 2 (19.05.2022): 467–81. http://dx.doi.org/10.3390/futuretransp2020026.
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The rapid rise of e-commerce and advances in the technological sector have enabled the emergence of modern business models on e-marketplaces. Digital and on-demand e-marketplaces have become increasingly popular, responding to the trend of the sharing economy in various business sectors, but there is little guidance on how to develop the respective business models in order to ensure the long-term sustainability of such companies. The present paper is based upon the development and operation of an innovative on-demand warehousing e-marketplace in Greece as a one stop-shop for on-demand warehousing services. The purpose of this paper is to identify the necessary components for developing a successful innovative business model for a viable and effective on-demand warehousing platform. The identification of the value proposition of the proposed e-marketplace, the necessary business infrastructure and the customer interface are described, analyzed and adapted to the Greek Market. Furthermore, this paper also describes the cost structure and the revenue streams of the proposed on-demand warehousing e-marketplace.
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Rahadi, R. Aswin. "Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions". Journal of ASIAN Behavioural Studies 2, nr 4 (1.07.2017): 81. http://dx.doi.org/10.21834/jabs.v2i4.209.
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This study will explore several issues that might affect consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research subjects are people who know and are familiar with traditional marketplaces and stores. Most of them have preference to shop at a certain marketplace and are familiar with the stores there. The study showed that the quality of service and consumer identification play a significant part in consumer repurchase behaviour in the traditional marketplace in Bandung and its surrounding area.
Keywords: repeat consumption; traditional marketplace; consumer behaviour; customer loyalty.
eISSN 2514-7528 © 2017 The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK . This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
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Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau i Robin Ritchie. "Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing". Journal of Public Policy & Marketing 28, nr 1 (kwiecień 2009): 85–94. http://dx.doi.org/10.1509/jppm.28.1.85.
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This article describes the findings of an immersive program of field research on consumers living in poverty in South India and the lessons learned from the development and operation of educational interventions designed to enhance the marketplace literacy of these consumers. Whereas extant research and practice have traditionally addressed two key factors that facilitate market participation for the poor—market access and financial resources—the current research focuses on a third critical and complementary factor—namely, marketplace literacy. The authors contend that to sustainably benefit from enhanced market access and resources, (1) people living in subsistence conditions need to develop tactical or procedural knowledge, or concrete “know-how,” regarding how to be an informed consumer or seller, and (2) this know-how must be grounded in conceptual/strategic knowledge, or “know-why” understanding, of marketplace exchanges. To that end, the educational program outlined begins by familiarizing participants with the purpose and logic of marketplaces and then transitions to the tangible aspects of how these marketplaces function. The article concludes with reflection on the implications for consumer policy, marketing research, and business practice.
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Masekar, Helli, i Shubham Patel. "Overview of Challenges of NFT Marketplaces and Introduction to Elixer". International Journal for Research in Applied Science and Engineering Technology 11, nr 2 (28.02.2023): 398–411. http://dx.doi.org/10.22214/ijraset.2023.49046.
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Abstract: The NFT marketplace is a bustling arena, where individuals can buy, sell, and exchange Non-Fungible Tokens (NFTs). Much like a stock market, NFT marketplaces allow for the buying, selling, and trading of digital assets. In this research paper, we delve into uncharted territory by proposing a revolutionary approach to trading NFTs - the utilization of in-app coins, low gas fees, and a centralized network. We scrutinize the current NFT marketplace landscape, highlighting the most popular platforms and the dilemmas faced by users. Our research begins with a comprehensive overview of NFTs and how they differ from other fungible digital assets. We then present a novel method of trading NFTs, which utilizes in-app coins, aimed at improving the performance and usability of the marketplace. However, it is important to acknowledge that this new approach is not without its drawbacks, and we will examine them in detail. The implications of NFT marketplaces and digital ownership are far-reaching, encompassing both environmental and legal concerns. This research paper provides ideas applied in the use cases of industries towards innovative growth.
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Drake, John R., Alleah Crawford, Cynthia S. Deale i Barbara Jo White. "Tourism in the Sharing Economy". Journal of Electronic Commerce in Organizations 19, nr 1 (styczeń 2021): 92–110. http://dx.doi.org/10.4018/jeco.2021010105.
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This research is written for travel lodging online marketplaces (like Airbnb and HomeAway) and academics in e-commerce and travel industries. Lodging offered through online marketplaces is rapidly growing in popularity among travelers, yet the beliefs about these services and the motivations for using them are not well understood. This study explored key factors associated with lodging marketplace transactions, as well as traveler motivations. More specifically, the research focused on answering the following questions: What beliefs impact consumers' intention to reserve lodging through online lodging marketplaces such as Airbnb? and How does the motivation to travel for pleasure moderate the impact of online lodging marketplace beliefs on intention? It appears that motivation for travel is a key factor in the acceptance and use of online lodging marketplaces. Also, the four factors of novelty seeking—alleviation from boredom, change from routine, surprise, and thrill—extend the applicability of TPB to the sharing economy. Implications for tourism are discussed.
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Tarmizi, Tarmizi, i Ismail Ismail. "Model Marketplace Berbasis Kearifan Lokal". Jurnal EMT KITA 4, nr 1 (20.04.2020): 11. http://dx.doi.org/10.35870/emt.v4i1.125.
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This study aims to create a market model based on local wisdom so that the marketing activities of small businesses can run effectively. To prove the effectiveness of digital marketing media in the form of a marketplace, research subjects are needed, namely small businesses involved directly with online marketing, interview approaches, and their success rate in using digital media (marketplaces). Through this research, it is expected that small businesses can choose wisely and effectively the use of digital media (marketplaces) in their marketing activities so that their sales turnover can increase. The study took the location or object of research in the city of Banda Aceh. Considering that consumer behavior in the city of Banda Aceh is different from one another, of course, it must be measured and tested, whether the market model based on local wisdom can be applied and has a significant relationship to increase marketing activities and product sales of business actors. This type of research uses descriptive qualitative research, data analysis in the field of the research model and method is carried out by interviewing several SMEs and local marketplace users in the city of Banda Aceh. The sample in this study is small business practitioners who actively use the marketplace for the past two years in the process of marketing and selling their products in the online market. From the results of the non-random sampling, 173 respondents were generally employed, who were small businesses. Data collection techniques using interview and questionnaire models, and the analysis model used here is the Crosstabs Test. Based on the results of surveys and interviews with several business actors, it was found that there is a marketplace model based on local wisdom that has a very significant relationship in increasing the income of small businesses marketing and selling their products online in Banda Aceh City. Keywords: Marketplace, Small business actors, Local Wisdom
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Bee, Tay Kin. "Electronic Business-to-Business Marketplace Transformation in the Chemical Industry: Will the Second Wave Succeed Where the First has Failed?" Archives of Business Research 10, nr 1 (13.01.2022): 12–42. http://dx.doi.org/10.14738/abr.101.11535.
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The global chemical sales are expected to be worth over €6,000 bn by 2030 and this offers a very significant market size for businesses to be transacted electronically. It is generally believed that the first wave of the electronic business-to-business marketplace featured very strongly into the chemical industry sometime in the late 1990’s, but in just over a few years many of these electronic marketplaces started to close down or being merged with others, and later on they too disappeared from the chemical industry. Many of them had failed to sustain themselves in the marketplace and survived. From 2005 onwards, it became apparent that the second wave of electronic marketplaces started to enter the chemical industry again. Electronic marketplaces were being set up by chemical manufacturers and distributors, with many of them even setting up multiple web storefronts, to promote their products.
This research will look into the chemical distribution market size, supply chain activities, as well as the various electronic marketplaces present in the chemical industry. The Author will investigate into the reasons why the first wave of chemical electronic marketplaces did not manage to sustain themselves in the market and the possible reasons for their failure. The types of electronic marketplaces during the second wave were investigated in great detail. What are the differences in the types of electronic platforms in the second wave and will they stand a chance to survive this time round, when many of them have failed in the first wave? This research will attempt to investigate the possible strategies through the digital marketplace, by both chemical manufacturers and distributors, in their effort to capture greater market share.
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N. Brzezinska, Bogna. "Access to Gynecologic Oncologists in Ohio: The Role of Insurance Marketplaces and the Patient Protection and Affordable Care Act". Gynecology and Obstetrics Open Access Open Journal I, nr 1 (31.08.2020): 22–25. http://dx.doi.org/10.33169/gyne.obste.gaooaoj-i-105.
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Background The Affordable Care Act was passed in 2010, which provided a platform for states to develop insurance marketplaces. The goal of this legislation was to improve insurance coverage by providing more affordable options to patients. One metric of the Affordable Care Act was to improve access to comprehensive cancer care. Objective To identify to the effect of the Affordable Care Act on access to Gynecologic Oncologists in Ohio. Study design The Patient Protection and Affordable Health Care Act increased access to health insurance in Ohio, through Medicaid expansion and creation of a healthcare marketplace. We accessed information on access and usage of the healthcare marketplace in Ohio through Healthinsurance.org. We identified Gynecologic Oncology practices in Ohio through the Society of Gynecologic Oncology, and confirmed these practices by telephone. We communicated with each practice and identified which practices took marketplace health insurance. We also gathered information on changes in usage from 2014-2018. We then used descriptive statistics to identify access to a Gynecologic Oncologist though these exchanges. Results In 2017, there were 238,843 people enrolled in marketplace insurance (2% of the Ohio population). We identified 11 practices in Ohio with 39 Gynecologic Oncologists, and 11 marketplace insurance providers. Of these insurers, 7 could be clearly identified as providing access to 5 different Gynecologic Oncology practices. Of the 11 practices, 5 were confirmed to accept marketplace insurance (46%). Interestingly, 3 practices were unsure whether they took patients on marketplace insurance (27%), and 3 definitively did not take patients on marketplace insurance (27%). Each practice varied with how many exchanges they accepted, with 4 out of 5 accepting insurance through more than one insurer. Conclusions About half of the Gynecologic Oncology practices in Ohio accepted insurance through the insurance marketplace, which may limit patient access to a Gynecologic Oncologist.
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Oliveira, Renata Couto de Azevedo de. "Carmen Miranda: um Ícone de Mercado Incorporado". Organizações & Sociedade 29, nr 100 (styczeń 2022): 51–73. http://dx.doi.org/10.1590/1984-92302022v29n0002pt.
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Abstract Building upon the CCT framework of incorporation of ideologies, taste regimes, and national and regional interests by consumer cultures, this paper proposes that social and political ideologies are also embodied in marketplace icons. This paper aims, then, to bring together the concepts of iconicity and liminality to provide an account of Carmen Miranda as a marketplace icon who not only embodied the national myths of her time but also continues to be employed in the current marketplace for a variety of purposes. As such, icons like Carmen contribute to the production of marketplaces in which historical, political, and ideological issues are naturalized. Carmen’s collaboration via cultural industries such as radio and cinema, her omnipresence in advertising campaigns and in the printed media, and her influence on female fashion contributed to the consumer culture of her time. Moreover, the mythical character of her persona and her cultural legacy hold an expressive symbolic power, making her a remarkable contemporary marketplace icon. The key to her iconicity is her liminality; unsettling hierarchies, traversing social planes, and questioning identity. As a marketplace icon, Carmen’s legacy is thus constantly reissued, founded upon the ambivalence of her persona and signaling her transgressive potential.
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Oliveira, Renata Couto de Azevedo de. "Carmen Miranda: an Embodied Marketplace Icon". Organizações & Sociedade 29, nr 100 (styczeń 2022): 51–73. http://dx.doi.org/10.1590/1984-92302022v29n0002en.
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Abstract Building upon the CCT framework of incorporation of ideologies, taste regimes, and national and regional interests by consumer cultures, this paper proposes that social and political ideologies are also embodied in marketplace icons. This paper aims, then, to bring together the concepts of iconicity and liminality to provide an account of Carmen Miranda as a marketplace icon who not only embodied the national myths of her time but also continues to be employed in the current marketplace for a variety of purposes. As such, icons like Carmen contribute to the production of marketplaces in which historical, political, and ideological issues are naturalized. Carmen’s collaboration via cultural industries such as radio and cinema, her omnipresence in advertising campaigns and in the printed media, and her influence on female fashion contributed to the consumer culture of her time. Moreover, the mythical character of her persona and her cultural legacy hold an expressive symbolic power, making her a remarkable contemporary marketplace icon. The key to her iconicity is her liminality; unsettling hierarchies, traversing social planes, and questioning identity. As a marketplace icon, Carmen’s legacy is thus constantly reissued, founded upon the ambivalence of her persona and signaling her transgressive potential.
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Rafida, Veni, Harti, Tri Sudarwanto, Raya Sulistyowati i Septyan Budy Cahya. "Market Place-Based Online Business Competency Improvement for Online Business and Marketing MGMP Teachers throughout East Java". Jurnal Pengabdian Masyarakat Bestari 2, nr 1 (30.01.2023): 17–26. http://dx.doi.org/10.55927/jpmb.v2i1.2087.
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This Community Service Activity (PKM) aims to improve the competence and skills of Subject Teacher Consultation (MGMP) teachers of the Online Business and Marketing Department in East Java in the field of online business, especially marketplaces. The method for implementing PKM activities is through training and mentoring: a) Designing an Online Business strategy through the Marketplace b) Designing a Marketplace. c) Designing Online promotion procedures by using/utilizing the marketplace. The results of the training are the increasing competence of teachers in teaching online business subjects and increasing the entrepreneurial spirit, which can later be seen and evaluated from the results of the training in the form of online business media that have been made, through assignments and also response questionnaires from training participants.