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Artykuły w czasopismach na temat "Marketing social – Italie"
Berriche, Amira, Dominique Crié i Michel Calciu. "Une Approche Computationnelle Ancrée : Étude de cas des tweets du challenge #Movember en prévention de santé masculine". Décisions Marketing N° 112, nr 4 (25.01.2024): 79–103. http://dx.doi.org/10.3917/dm.112.0079.
Pełny tekst źródłaBattilani, Patrizia, i Giuliana Bertagnoni. "The use of social networks in marketing: the Italian co-operative experience". Journal of Historical Research in Marketing 7, nr 1 (16.02.2015): 31–57. http://dx.doi.org/10.1108/jhrm-10-2013-0060.
Pełny tekst źródłaHarjoto, Maretno Agus, i Fabrizio Rossi. "Religiosity, female directors, and corporate social responsibility for Italian listed companies". Journal of Business Research 95 (luty 2019): 338–46. http://dx.doi.org/10.1016/j.jbusres.2018.08.013.
Pełny tekst źródłaCzinkota, Michael, Hans Rüdiger Kaufmann, Gianpaolo Basile i Maria Antonella Ferri. "For-Benefit Company (fBComp): An innovative social-business model. The Italian case". Journal of Business Research 119 (październik 2020): 377–87. http://dx.doi.org/10.1016/j.jbusres.2018.12.022.
Pełny tekst źródłaMarino, Vittoria, Riccardo Resciniti i Mario D’Arco. "It’s all about marketing! Exploring the social perception in the Italian context". Italian Journal of Marketing 2020, nr 1 (10.02.2020): 7–23. http://dx.doi.org/10.1007/s43039-020-00004-7.
Pełny tekst źródłaDi Vittorio, Arianna. "The Role of Territorial Promotion Agencies in the Creation of a Valuable Tourist Experience. An Italian Case History". European Scientific Journal, ESJ 14, nr 29 (31.10.2018): 106. http://dx.doi.org/10.19044/esj.2018.v14n29p106.
Pełny tekst źródłaGregori, Gian Luca, Chiara Ancillai, Federica Pascucci i Sara Bartoloni. "Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context". International Journal of Internet Marketing and Advertising 13, nr 4 (2019): 302. http://dx.doi.org/10.1504/ijima.2019.10025027.
Pełny tekst źródłaBartoloni, Sara, Chiara Ancillai, Federica Pascucci i Gian Luca Gregori. "Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context". International Journal of Internet Marketing and Advertising 13, nr 4 (2019): 302. http://dx.doi.org/10.1504/ijima.2019.103460.
Pełny tekst źródłaTarsi, Elena, i Diletta Vecchiarelli. "Superare il ghetto. Analisi della segregazione abitativa dei lavoratori agricoli nella provincia di Foggia". CRIOS, nr 21 (listopad 2021): 70–85. http://dx.doi.org/10.3280/crios2021-021007.
Pełny tekst źródłaTrunfio, Mariapina, i Maria Della Lucia. "Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs". Journal of Hospitality & Tourism Research 43, nr 3 (12.11.2018): 349–73. http://dx.doi.org/10.1177/1096348018807293.
Pełny tekst źródłaRozprawy doktorskie na temat "Marketing social – Italie"
Bessegato, Federica <1995>. "Content marketing: social media engagement of Italian wineries". Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18070.
Pełny tekst źródłaGallo, Elena. "Les discours de la publicité sociétale : analyse de campagnes italiennes et françaises". Electronic Thesis or Diss., Sorbonne université, 2023. http://www.theses.fr/2023SORUL121.
Pełny tekst źródłaThis research aims at enriching the field of critical discourse analysis through the study of messages which have been little explored until now, namely the discourse of social advertising. This term refers to campaigns that ask for a donation, or try to discourage or advocate certain behaviours in the name of public interest. The corpus is made of 57 social campaigns, promoted in Italy and in France between 2018 and 2020. No limit of topic has been fixed. As far as advertisers are concerned, campaigns promoted by public institutions, private companies and non-profit organisations have been analysed. The focus lies on the discourse strategies used in this corpus, which is very recent and has been studied from a comparative point of view. The aim was to see if major similarities or differences would be revealed, depending on the topic, the advertiser, the target and the objective. This research has been carried out from a sociolinguistic perspective, and more specifically from the point of view of critical discourse analysis, argumentation, rhetoric, semantics and pragmatics. In order to examine the corpus chosen, an analysis table has been created, so as to make the most of the resources provided by the different branches of linguistics. This table is organised into three plans – which do not correspond with a hierarchisation –, namely a linguistic plan, a pragmatic plan and a rhetorical plan
Zingale, Riccardo <1989>. "Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication". Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/5800.
Pełny tekst źródłaAunická, Markéta. "Marketing sociálního cestovního ruchu v Itálii". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81529.
Pełny tekst źródłaCoco, Giuseppe Antonio. "Social media evaluation for non-profit organizations : The case of Oxfam Italia". Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-232708.
Pełny tekst źródłaBELLIO, ELENA. "L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing"". Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Pełny tekst źródłaItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
BELLIO, ELENA. "L'invecchiamento dei consumatori in Italia. Il Valore Generato da una Strategia di "Silver Marketing"". Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39861.
Pełny tekst źródłaItaly is a rapidly aging country. Today marketing is showing a renewed attention to this phenomenon, trying to fully exploit its potential. The research analyzes the specific characteristics of the "over 65" customer with the objective of understanding its value drivers in order to correctly guide managerial actions aimed at providing value. The analysis was conducted in three different contexts: 1) Mass retailers, looking at the impact of in-store design solutions on silver customers experience with a specific focus on the role of nostalgia; 2) Banking sector, to identify the variables which impact the most on trust in banks and the financial sector and on the relationships between trust and the importance attributed to a set of other variables; 3) Healthcare sector, investigating the willingness to pay for service improvements and dynamic pricing degree of acceptance. The adopted methodology is a survey developed through questionnaires. Data were collected through personal interviews and CATI. Overall 1550 respondents were reached. Moderation/mediation analysis and cluster analysis were performed on the collected data. Results allow to define different segments of silver customers by identifying their value driver, especially highlighting the specific role played by social interactions.
Rostellato, Marco <1987>. "Quando il marketing diventa sociale. Un confronto di azioni tra Italia e Spagna nel Programma Europeo “Gaining Health”". Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2818.
Pełny tekst źródłaIori, Gabriele <1990>. "Grande Distribuzione Organizzata despecializzata e Social Media Marketing: opportunità e prospettive future per le insegne commerciali italiane". Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7568.
Pełny tekst źródłaPastro, Deborah <1994>. "Communicating through images in the age of social media. How Italian premium-price wine companies use Instagram as marketing tool". Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16621.
Pełny tekst źródłaKsiążki na temat "Marketing social – Italie"
Bertaccini, Bruno, Luigi Fabbris i Alessandra Petrucci, red. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.
Pełny tekst źródłaBertaccini, Bruno, Luigi Fabbris i Alessandra Petrucci, red. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.
Pełny tekst źródłaKunstwerke--Kunstwerte: Die Florentiner Maler der Renaissance und der Kunstmarkt ihrer Zeit. Norderstedt: Books on Demand, 2005.
Znajdź pełny tekst źródłaTrading conflicts: Venetian merchants and Mamluk offficials in late medieval Alexandria. Leiden: Brill, 2012.
Znajdź pełny tekst źródłaErdkamp, Paul. Grain Market in the Roman Empire: A Social, Political and Economic Study. Cambridge University Press, 2006.
Znajdź pełny tekst źródłaErdkamp, Paul. Grain Market in the Roman Empire: A Social, Political and Economic Study. Cambridge University Press, 2005.
Znajdź pełny tekst źródłaErdkamp, Paul. Grain Market in the Roman Empire: A Social, Political and Economic Study. Cambridge University Press, 2009.
Znajdź pełny tekst źródłaThe Grain Market in the Roman Empire: A Social, Political and Economic Study. Cambridge University Press, 2009.
Znajdź pełny tekst źródłaArt Market in Rome in the Eighteenth Century: A Study in the Social History of Art. BRILL, 2018.
Znajdź pełny tekst źródłaPreston, Katherine K. Emma Abbott, the “People’s Prima Donna”. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371655.003.0006.
Pełny tekst źródłaCzęści książek na temat "Marketing social – Italie"
Poulot, Marie-Laure. "Branding Cosmopolitanism and Place Making in Saint Laurent Boulevard, Montreal". W IMISCOE Research Series, 111–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67365-9_9.
Pełny tekst źródłaPozzi, Gianluca, Giulia Vignati i Elisabetta Ginelli. "Sharing Innovation. The Acceptability of Off-site Industrialized Systems for Housing". W The Urban Book Series, 295–307. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29515-7_27.
Pełny tekst źródłaZelenkauskaite, Asta. "Analyzing Blending Social and Mass Media Audiences Through the Lens of Computer-Mediated Discourse". W Social Media Marketing, 1022–46. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch050.
Pełny tekst źródłaMari, Carlo. "Enhancing Community-Based Learning in Social Work Education Through a Social Marketing Approach". W Preparing Students for Community-Engaged Scholarship in Higher Education, 306–21. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2208-0.ch015.
Pełny tekst źródłaMari, Carlo. "Enhancing Community-Based Learning in Social Work Education Through a Social Marketing Approach". W Research Anthology on Service Learning and Community Engagement Teaching Practices, 374–88. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3877-0.ch021.
Pełny tekst źródłaArvidsson, Adam, i Giannino Malossi. "9. Customer Co-production from Social Factory to Brand: Learning from Italian Fashion". W Inside Marketing, 212–33. Oxford University Press, 2011. http://dx.doi.org/10.1093/acprof:oso/9780199576746.003.0010.
Pełny tekst źródłaTongiani, Maria Giovanna, i Giacomo Ceragioli. "Entrepreneurship Embedding Social Network Capability as Best Practice for Small Firms". W Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs, 63–82. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4099-2.ch004.
Pełny tekst źródłaPadua, Donatella. "The Lux Made in Case Study". W Crowdsourcing, 440–69. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8362-2.ch023.
Pełny tekst źródłaCassia, Fabio, i Francesca Magno. "Assessing the Power of Social Media Influencers". W Advances in Marketing, Customer Relationship Management, and E-Services, 169–86. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7856-7.ch009.
Pełny tekst źródłaSelmini, Rosella, i Gian Guido Nobili. "Italy". W Nightlife and Crime, 139–52. Oxford University PressOxford, 2009. http://dx.doi.org/10.1093/oso/9780199559749.003.0009.
Pełny tekst źródłaStreszczenia konferencji na temat "Marketing social – Italie"
Cuomo, Maria Teresa, Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, Debora Tortora i Gerardino Metallo. "TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.09.06.04.
Pełny tekst źródłaLiberati, Caterina, Elisa Arrigo i Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication". W CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.
Pełny tekst źródłade Andreis, Federico, Davide Marchisio i Federico Sottoriva. "The Rise of Storytelling as a Marketing Strategy for “Made in Italy” Products". W Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.297.
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