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Artykuły w czasopismach na temat "Marketing research"
Pedko, I., i V. Hordiienko. "Marketing Research in the Marketing Information System". Economic Herald of the Donbas, nr 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.
Pełny tekst źródłaChao, Paul, Alvin C. Burns i Ronald F. Bush. "Marketing Research". Journal of Marketing Research 33, nr 1 (luty 1996): 121. http://dx.doi.org/10.2307/3152023.
Pełny tekst źródłaDanna, Denise, i Demetrius Porche. "Marketing Research". Journal for Nurse Practitioners 5, nr 4 (kwiecień 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.
Pełny tekst źródłaAbdukhalilova, Laylo Tokhtasinovna, i Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research". SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, nr 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.
Pełny tekst źródłaLevy, Sidney J. "Marketing management and marketing research". Journal of Marketing Management 28, nr 1-2 (luty 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Pełny tekst źródłaFurukawa, Ichiro. "Marketing Research Projects". Japan Marketing Journal 39, nr 1 (28.06.2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.
Pełny tekst źródłaMeghisan, Georgeta-Madalina, i Thierry Burger-Helmchen. "Meta-analysis in marketing research". Innovative Marketing 13, nr 1 (12.05.2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.
Pełny tekst źródłaRethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle i A. Parasuraman. "Marketing Research in a Marketing Environment". Journal of Marketing Research 25, nr 1 (luty 1988): 111. http://dx.doi.org/10.2307/3172932.
Pełny tekst źródłaNancarrow, Clive, Julie Tinson i Richard Webber. "Roots Marketing: The Marketing Research Opportunity". International Journal of Market Research 49, nr 1 (styczeń 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.
Pełny tekst źródłaPoddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences". Revista Gestão Inovação e Tecnologias 11, nr 4 (10.07.2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.
Pełny tekst źródłaRozprawy doktorskie na temat "Marketing research"
Comé, Henning, i Melissa Fribergh. "Marknads Analys : Marketing Research". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5305.
Pełny tekst źródłaChandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing". Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.
Pełny tekst źródłaSobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Pełny tekst źródłaWong, Yik-man. "A philosophy of marketing research methodology : representation, relevance and reality /". Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017524.
Pełny tekst źródłaLian, Xiaoxi. "The effect of multiple co-branding : an exploration through associative learning theory". HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.
Pełny tekst źródłaKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Pełny tekst źródłaOkunlola, Abraham Oladapo. "The role of marketing research in advertising". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12672.
Pełny tekst źródłaYoung, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Pełny tekst źródłaPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Pełny tekst źródłaConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Flynn, Kevin. "THE RMS FRAMEWORK OF ACADEMIC MARKETING RESEARCH PRODUCTIVITY". Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1600792969043768.
Pełny tekst źródłaKsiążki na temat "Marketing research"
Kress, George. Marketing research. Wyd. 3. Englewood Cliffs, N.J: Prentice Hall, 1988.
Znajdź pełny tekst źródłaWong, Toon Quee, i Wong Toon Quee. Marketing research. Wyd. 3. [Singapore]: Marketing Institute of Singapore, 1999.
Znajdź pełny tekst źródłaA, Aaker David. Marketing research. Wyd. 6. New York: Wiley, 1998.
Znajdź pełny tekst źródłaWilson, Alan I. Marketing Research. London: Macmillan Education UK, 2019. http://dx.doi.org/10.1057/978-1-352-00112-9.
Pełny tekst źródłaWest, Chris. Marketing Research. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9.
Pełny tekst źródłaBurns, Alvin C. Marketing research. Englewood Cliffs, N.J: Prentice Hall, 1995.
Znajdź pełny tekst źródłaBurns, Alvin C. Marketing research. Wyd. 2. Upper Saddle River, N.J: Prentice Hall, 1998.
Znajdź pełny tekst źródłaF, Bush Ronald, red. Marketing research. New Delhi: Pearson, 2007.
Znajdź pełny tekst źródłaV, Kumar, i Day George S, red. Marketing research. Wyd. 9. Hoboken, NJ: Wiley, 2007.
Znajdź pełny tekst źródłaF, Bush Ronald, red. Marketing research. Wyd. 7. Boston: Pearson, 2014.
Znajdź pełny tekst źródłaCzęści książek na temat "Marketing research"
Baker, Michael J. "Marketing research". W Marketing, 235–64. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_10.
Pełny tekst źródłaLancaster, Geoff, i Paul Reynolds. "Marketing Research". W Marketing, 101–17. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_6.
Pełny tekst źródłaMcDonald, Malcolm, Martin Christopher i Margrit Bass. "Marketing research". W Marketing, 66–88. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_4.
Pełny tekst źródłaGroucutt, Jonathan, i Cheryl Hopkins. "Marketing Research". W Marketing, 59–81. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_3.
Pełny tekst źródłaLancaster, Geoff, i Paul Reynolds. "Marketing Research". W Marketing, 117–36. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_6.
Pełny tekst źródłaRajagopal. "Marketing Research". W Contemporary Marketing Strategy, 245–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_9.
Pełny tekst źródłaBaker, Michael J. "Marketing Research". W Marketing Strategy and Management, 279–312. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_12.
Pełny tekst źródłaHannagan, Tim. "Marketing Research". W Marketing for the Non-profit Sector, 49–62. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_4.
Pełny tekst źródłaBaker, Michael J. "Marketing Research". W Marketing: An Introductory Text, 229–58. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_10.
Pełny tekst źródłaMeidan, Arthur. "Marketing Research". W Marketing Financial Services, 50–82. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24475-1_3.
Pełny tekst źródłaStreszczenia konferencji na temat "Marketing research"
Muis, Indra, Triyogo Mulyo Adhi i Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance". W 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.
Pełny tekst źródłaMcCormick, Debra. "MARKETING TALT". W 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1451.
Pełny tekst źródłaJia, Boxiang. "Research on Marketing Segmentation". W 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210319.012.
Pełny tekst źródłaSun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy". W 2016 5th International Conference on Social Science, Education and Humanities Research. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.
Pełny tekst źródłaReis, Lea, Christian Maier i Tim Weitzel. "Chatbots in Marketing". W SIGMIS-CPR '22: 2022 Computers and People Research Conference. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3510606.3550204.
Pełny tekst źródłaHai-yan, Zhang, Wang Qi i Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences". W 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.
Pełny tekst źródłaThi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy". W The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.
Pełny tekst źródłaYang, Shu. "Research on WeChat Marketing Strategy". W 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210121.125.
Pełny tekst źródłaZvyagin, L. S. "System modeling in marketing research". W 2016 XIX IEEE International Conference on Soft Computing and Measurements (SCM). IEEE, 2016. http://dx.doi.org/10.1109/scm.2016.7519740.
Pełny tekst źródłaLu, PingJun, i XiaoWen Huang. "Marketing Research for Motorola Company". W 2014 International Conference on Social Science (ICSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icss-14.2014.3.
Pełny tekst źródłaRaporty organizacyjne na temat "Marketing research"
de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.
Pełny tekst źródłaCarpenter, Brandon, Nick Howell i Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.
Pełny tekst źródłaBien, Amos, Martha Honey, Abigail Rome i Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, czerwiec 2007. http://dx.doi.org/10.18235/0010705.
Pełny tekst źródłaWiley, Jenny L., Camille K. Gourdet i Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, kwiecień 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.
Pełny tekst źródłaClayton, III, i Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, maj 2013. http://dx.doi.org/10.21236/ada592762.
Pełny tekst źródłaShackson, R. H. Marketing research for EE G Mound Applied Technologies' heat treatment process of high strength materials. Office of Scientific and Technical Information (OSTI), październik 1991. http://dx.doi.org/10.2172/5160233.
Pełny tekst źródłaPANUSHKINA, A., i E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.
Pełny tekst źródłaBusso, Matías, Kyunglin Park i Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, listopad 2023. http://dx.doi.org/10.18235/0005302.
Pełny tekst źródłaZilberman, David, Amir Heiman i B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, listopad 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
Pełny tekst źródłaFinkelstain, Israel, Steven Buccola i Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, sierpień 1993. http://dx.doi.org/10.32747/1993.7568099.bard.
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