Kliknij ten link, aby zobaczyć inne rodzaje publikacji na ten temat: Marketing Fraternity.
Artykuły w czasopismach na temat „Marketing Fraternity”
Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych
Sprawdź 28 najlepszych artykułów w czasopismach naukowych na temat „Marketing Fraternity”.
Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.
Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.
Przeglądaj artykuły w czasopismach z różnych dziedzin i twórz odpowiednie bibliografie.
1
Rotfeld, Herbert Jack. "Misplaced marketing". Journal of Consumer Marketing 16, nr 5 (1.10.1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.
Pełny tekst źródłaStreszczenie:
Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction that many students now view graduation as job certification, not as a mark of education.
2
Smith, R. G., i R. D. J. Mather. "Marketing herbage seeds". NZGA: Research and Practice Series 3 (1.01.1985): 93–97. http://dx.doi.org/10.33584/rps.3.1985.3309.
Pełny tekst źródłaStreszczenie:
One of the most underrated factors in our pastoral development has been the humble seed. Rarely recognised, it has made a significant contribution in allowing farmers to increase production within the wide range of climatic and fertility environments encountered in our country. But now, the quality of New Zealand pastures is becoming internationally recognised and has been one of the main contributing factors in the development of our country, together with the drive and competence of our farming fraternity and the abundant use of fertiliser.
3
Brunner, Diane DuBose. "Marketing Friendship: Fraternity and the Exaggeration of Other‐ness". Review of Education, Pedagogy, and Cultural Studies 20, nr 2 (styczeń 1998): 155–72. http://dx.doi.org/10.1080/1071441980200204.
Pełny tekst źródła
4
McCoy, S., i P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa". South African Journal of Economic and Management Sciences 3, nr 3 (30.09.2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.
Pełny tekst źródłaStreszczenie:
Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact of technology is recommended, as well as the viability of the medium on the marketing of services.
5
Boshoff, Christo, i Alwyn P. Du Plessis. "South African consumer sentiment towards marketing". South African Journal of Business Management 23, nr 2 (30.06.1992): 33–39. http://dx.doi.org/10.4102/sajbm.v23i2.883.
Pełny tekst źródłaStreszczenie:
Generally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African firms succeed in achieving consumer satisfaction, this study investigated empirically, the way in which consumers perceive marketing and marketing related practices. The results of a survey involving 3000 respondents suggest that consumers are fairly dissatisfied with the marketing fraternity and its activities. The 'Index of Consumer Sentiment Towards Marketing' is -16,262 with a theoretical maximum and minimum of +280 and -280, respectively. The only positive index for an individual marketing mix element is that for retailing and the lowest index is that for pricing. The results show that marketers are not perceived as being successful in satisfying market requirements.
6
Lyall, A. M. "The Railway Family". Proceedings of the Institution of Mechanical Engineers, Part F: Journal of Rail and Rapid Transit 203, nr 1 (styczeń 1989): 1–11. http://dx.doi.org/10.1243/pime_proc_1989_203_203_02.
Pełny tekst źródłaStreszczenie:
The Railway Division Chairman reviews his career in Metropolitan Vickers, later GEC, in relation to the worldwide fraternity of railway engineers. He outlines his involvement with the ‘Blue Trains’ and the development of semiconductors and explains how particular problems have been overcome. He discusses the marketing of overseas contracts and describes some of the more recent locomotives that have been successful both in the United Kingdom and overseas. He concludes by mentioning the railway enthusiasts and their contribution to the ‘railway family’.
7
Kalyani Rajput i Dr. Rajesh Kumar Pandey. "Pharmaceutical Marketing: A Literature Review". International Journal of Engineering and Management Research 12, nr 2 (30.04.2022): 56–63. http://dx.doi.org/10.31033/ijemr.12.2.10.
Pełny tekst źródłaStreszczenie:
Marketing is the essence businesses and the business fraternity globally have accepted this norm of marketing the products effectively in order to achieve desired results. One of the premier and global Industry is Pharmaceutical Industry. It has a wide range of scope right from over the counter (OTC) products to life savings drugs to medical equipments. So much so that Medical Education at large includes a separate section as Pharmaceutical Education and this premium education experiences builds the base for Pharma Product manufacturing. Getting across these products to the Market requires essential skills and hence it signifies the efforts of Pharmaceutical Marketing. As against the Marketing of general product, Pharma Marketing involves further more essentialities as it belongs to the category of useful & needy products but not desired products as one never plans in general to buy a medicine or medical equipment unless prescribed or advised under medical care. This factor poses the massive challenge in the field of Pharmaceutical marketing.
The Review paper attempts to understand the essence & concept of Pharmaceutical Marketing. It further aims to massively review the existing literature on Pharmaceutical Marketing and present the inferences. This conceptual study is completed with the help of Secondary data. It encompasses the thoughts of authors & researchers who have contributed to the Pharmaceutical Marketing domain. The Review has been categorised into studies of Marketing Mix, Consumer Behaviour towards Pharma Products, Green Marketing approach and execution of Pharma Marketing. The Papers & literature reviewed have been selected on Author’s convenience & judgement, which may result in the limitation for study and the inferences presented may be indicative rather exhaustive.
8
Bhayani, Ali. "The difficult act of balancing financial and academic performance: Product adaptation strategies at university branch campuses". Journal of Research in Emerging Markets 1, nr 4 (8.12.2019): 33–43. http://dx.doi.org/10.30585/jrems.v1i4.341.
Pełny tekst źródłaStreszczenie:
Adapting a product to suit local requirements is a well-known international marketing strategy. Branch campuses generally adapt programs to suit local requirements. However, the academic fraternity has resisted adaptation on concerns about the dilution of academic standards. This study uses data from five branch campuses to examine the link between adaptation and financial and academic performance. The results indicate that adaption leads to increased financial performance but does not maintain academic standards. The study recommends strategies to maintain a balance between an ethnocentric approach, which calls for similar academic standards, and a geocentric approach, which requires adaptation.
9
Fryer, Roland G., i Steven D. Levitt. "Hatred and Profits: Under the Hood of the Ku Klux Klan*". Quarterly Journal of Economics 127, nr 4 (1.11.2012): 1883–925. http://dx.doi.org/10.1093/qje/qjs028.
Pełny tekst źródłaStreszczenie:
Abstract In this article, we analyze the 1920s Ku Klux Klan, those who joined it, and its social and political impact by combining a wide range of archival data sources with data from the 1920 and 1930 U.S censuses. We find that individuals who joined the Klan in some cities were more educated and more likely to hold professional jobs than the typical American. Surprisingly, we find little evidence that the Klan had an effect on black or foreign-born residential mobility or vote totals. Rather than a terrorist organization, the 1920s Klan is best described as social organization with a very successful multilevel marketing structure fueled by an army of highly incentivized sales agents selling hatred, religious intolerance, and fraternity in a time and place where there was tremendous demand.
10
Loh, Claire, David H. Wong, Ali Quazi i Russel Philip Kingshott. "Re-examining students’ perception of e-learning: an Australian perspective". International Journal of Educational Management 30, nr 1 (11.01.2016): 129–39. http://dx.doi.org/10.1108/ijem-08-2014-0114.
Pełny tekst źródłaStreszczenie:
Purpose – Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach – Using a mixed method approach, data were collected through 31 qualitative interviews and a survey of 231 university marketing students. Quantitative techniques included summary statistics, factor analysis and t-test. Findings – Results indicate while students’ perceived flexibility and better learning outcomes as positive aspects of e-learning, they have concerns about flexibility for self-paced learning, self-motivational issues, lack of human interaction and fostering teamwork. Research limitations/implications – The study is limited to one Australian university operating in domestic and international markets. However, the study needs to be replicated for better generalizability across the sector. Practical implications – The findings question the effectiveness of e-learning as an alternative approach to face-to-face learning pedagogy. However, regular review of current e-learning tools is needed to help match student and tertiary institution expectations. Originality/value – This study re-investigates students’ perception in relation to the benefits that e-learning is expected to yield. It is one of the few studies questioning whether these promised benefits are valued by the tertiary student fraternity.
11
Cempena, Ida Bagus, Tri Ratnawati, Wimendy Aristaldo i Nanda Oktaviyanto. "Coaching Teknologi Manajemen Pemasaran Tepat Guna Pada Industri Kecil Kerupuk Kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP)". Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat 7, nr 4 (19.12.2022): 457–63. http://dx.doi.org/10.36312/linov.v7i4.861.
Pełny tekst źródłaStreszczenie:
Tujuan dari coaching teknologi manajemen pemasaran tepat guna pada pengelola industry kecil kerupuk kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP) yaitu: 1) Bersaing dalam penjualan Online E-Commerce berbasis Sistem Android, 2) Meningkatkan SDM dalam menghitung dan pencatatan sesuai Standard SAK EMKM Indonesia terbaru dengan menggunakan metode penghitungan dan pencatatan berbasis sistem android. 3) Mengoperasikan Alat sesuai dengan kebutuhan sehingga dapat meningkatkan volume produksi dan meningkatkan kualitas produk yang telah dihasilkan Mitra dapat membuat rencana bisnis untuk Tahun 2023 sesuai dengan target – target yang diharapkan. Hasil dalam penelitian ini masyarakat kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP) mampu bersaing dalam penjualan Online E-Commerce berbasis sitem android, SDM dalam menghitung dan pencacatan telah sesuai SAK EMKM. Mampu mengoprasikan alat produksi sesuai kebutuhan untuk meningkatkan volume. Adanya keterbatasan dalam penelitian ini maka di rekomendasikan untuk kegiatan pengabdian yang akan melakukan kegiatan pengabdian lebih lanjut di Desa Pangkah Kulon Ujung Pangkah Kabupaten Gresik agar melakukan promosi tempat pembuatan krupuk hasil olahan ikan, dengan adanya promosi tersebut maka akan menarik minat pengunjung untuk membeli produk krupuk tersebut sehingga akan semakin dikenal oleh masyarakat Indonesia maupun mancanegara. Coaching on Appropriate Marketing Management Technology in the Cracker Small Industry, Fishery Product Processing Women's Fraternity Group (P3HP) The objectives of coaching appropriate marketing management technology for small cracker industry managers in the Fisheries Product Processing Women's Group (P3HP), namely: 1) Compete in Android System-based E-Commerce Online sales, 2) Improve human resources in calculating and recording according to Indonesian EMKM SAK Standards the latest by using the method of counting and recording based on the Android system. 3) Operate tools according to needs so as to increase production volume and improve the quality of products that have been produced. Partners can make a business plan for 2023 in accordance with the expected targets. The results in this study were that the community of the Fisheries Product Processing Women's Fraternity (P3HP) were able to compete in online e-commerce sales based on the Android system, human resources in calculating and recording were in accordance with SAK EMKM. Able to operate production equipment as needed to increase volume. There are limitations in this study, it is recommended for community service activities that will carry out further community service activities in Pangkah Kulon Ujung Pangkah Village, Gresik Regency to carry out promotions for places where processed fish crackers are made, with this promotion it will attract visitors to buy these cracker products so that it will be increasingly recognized by the people of Indonesia and abroad
12
Kumar, Poonam, i Saurabh Mittal. "The Perpetration and Prevention of Cyber Crime". International Journal of Technoethics 3, nr 1 (styczeń 2012): 43–52. http://dx.doi.org/10.4018/jte.2012010104.
Pełny tekst źródłaStreszczenie:
Cyber crime has become an integral part of the transnational threat landscape and conjures up pressing images of nefarious and increasingly complex online activity. More recently, the concept of ‘organized crime’ has been attributed to cyber criminality. There has been subsequent disagreement and confusion concerning whether such crime is a derivation of traditional organized crime or an evolution of such crime within the online space. This paper analyses the opaque state of affairs which has been exacerbated by the relative lack of clear evidence attesting to and supporting either scenario. Technological advances have always been used to the advantage of the criminal fraternity. The crucial question that remains is whether those advances have merely facilitated the commission of physical crime or whether in fact they have led to the creation of a new wave of traditional, but virtual, organized crime. The paper also explores the behavioral ramifications on cyber crime on the informational value of the internet and its usage in consumer with demographic analysis level of its threat and increasing crime rate thus eroding the attractiveness of internet as a viable marketing channel.
13
Doebler, Paul D. "New members of the publishing fraternity may change the way we do things". Book Research Quarterly 2, nr 4 (grudzień 1986): 79–81. http://dx.doi.org/10.1007/bf02683683.
Pełny tekst źródła
14
Jacobs, Heinz. "Chronological review of South African guidelines for residential average annual water demand with property size as independent variable". Suid-Afrikaanse Tydskrif vir Natuurwetenskap en Tegnologie 27, nr 4 (20.09.2008): 240–65. http://dx.doi.org/10.4102/satnt.v27i4.94.
Pełny tekst źródłaStreszczenie:
Guidelines for residential average annual water demand (AADD) based on property size were introduced to the South African Civil Engineering fraternity in about 1960, with the most recent publication of such guidelines in 2008. The AADD forms the basis of calculations performed during the design and analysis of water systems. Over the years technology has improved, scientific progress was made and demand has changed, resulting in improved and updated guidelines for AADD. Changes in the guidelines over the years could be considered to be a result of improvement– larger and more accurate data sets are nowadays analysed statistically by improved computer technology. Also, the changes are considered to be the result of scientific advances in the fields of metering, modelling and analysis of water demand. Finally, actual changes in demand occur with time. This research provides the first documented review of the chronological development of AADD guidelines in South Africa. It is noted that only two guidelines were used for relatively long periods of time. In both cases the guidelines would not compare favourably to others from a pure research perspective, but their successful application is the result of a co-ordinated educational and marketing effort. The value of a sustained guideline structure (AADD versus stand size in this case) is also underlined.
15
Krishnamurthy, Arun Chander Yadav, Jayasudha Dhanasekaran i Anusha Natarajan. "A succinct medical safety: periodic safety update reports". International Journal of Basic & Clinical Pharmacology 6, nr 7 (23.06.2017): 1545. http://dx.doi.org/10.18203/2319-2003.ijbcp20172714.
Pełny tekst źródłaStreszczenie:
In the rapidly developing era of advanced of medical sciences, pharmacovigilance plays an important role to put necessary brakes and help the medical fraternity to prescribe in a safe manner. Unanimously PSUR contributes in an essential way to regulate the drug marketing agencies to make sure that biological products which are marketed do not harm the general population by its adverse drug reactions. As we all know that the regulatory agencies like EMA, US FDA, CDSCO etc. are very stringent in approving the drugs, they have framed several rules and imposed strict timelines for reporting the necessary documents pertaining to drugs. Inevitably several new drugs like immunomodulators, anticancer drugs are on the raise which further adds a huge responsibility on the regulatory agencies regarding the risk and benefits of such biological products. Thus, the regulatory agencies have added several new implementation and amendments in the existing rules for the marketing of new drugs as well as already prevailing drugs. Hence, it is of paramount importance for the drug companies to follow the guidelines and abide by the rules of regulatory agencies for the benefit of mankind. However, several factors can impede the process of PSUR like improper data retrieval, inadequate training of resource personnel concerned with the development of PSUR. To overcome such difficulties, the field of advanced technology extended its arms for the regulatory authorities to implement electronic documentation and databases for the development of PSURs. In spite of all these efforts several challenges are to be met in the future in the field of pharmacovigilance. In this review several aspects of PSUR in different countries, necessary processes and format in which it needs to be submitted, pitfalls and ways to overcome such situations have been discussed in brief. Therefore, it is the collective responsibility of both Regulatory agencies and the drug companies to ensure a good quality PSUR is produced with its benefits outweighing the risk of the drug for the suffering human population.
16
Kumar, Ajit, i Amrita Priyadarsini. "Organizing Information Obtained From Literature Reviews – A Framework for Information System Area Researchers". Informing Science: The International Journal of an Emerging Transdiscipline 25 (2022): 023–44. http://dx.doi.org/10.28945/4902.
Pełny tekst źródłaStreszczenie:
Aim/Purpose: A literature review is often criticized for the absence of coherent construction, synthesis of topics, and well-reasoned analysis. A framework is needed for novice researchers to organize and present information obtained from the literature review. Background: Information and communication technologies advancement have yielded overwhelming information. The massive availability of information poses several challenges, including storage, processing, meaningful organization, and presentation for future consumption. Information System Researchers have developed frameworks, guidelines, and tools for gathering, filtering, processing, storing, and organizing information. Interestingly, information system researchers have vast information that needs meaningful organization and presentation to the research fraternity while conducting a literature review on a research topic. Methodology: This paper describes a framework called LACTiC (Location, Author, Continuum, Time, and Category) that we adapted from another framework called LATCH (Location, Alphabetical, Time, Category, and Hierarchy). LATCH was used to organize and present information on e-commerce websites for seamless navigation. We evaluated the LACTiC framework. Contribution: Information System Researchers can use the LACTiC framework to organize information obtained from literature review. Findings: The evaluation reveals that most researchers from information systems organize information obtained from the literature review category-wise, followed by continuum, author, time, and location. Recommendation for Researchers: Overall, the framework works well and can be helpful for researchers for an initial idea for organizing information obtained from the literature review. Future Research: To conceptualize the framework, the study was carried out using Information Systems related literature. To generalize the proposed framework, we may suggest that the study can be extended to other areas of business management, such as marketing, finance, operation, decision sciences, accounting, and economics.
17
Slabber, Erika, Tanja Verster i Riaan de Jongh. "Some Insights about the Applicability of Logistic Factorisation Machines in Banking". Risks 11, nr 3 (21.02.2023): 48. http://dx.doi.org/10.3390/risks11030048.
Pełny tekst źródłaStreszczenie:
Logistic regression is a very popular binary classification technique in many industries, particularly in the financial service industry. It has been used to build credit scorecards, estimate the probability of default or churn, identify the next best product in marketing, and many more applications. The machine learning literature has recently introduced several alternative techniques, such as deep learning neural networks, random forests, and factorisation machines. While neural networks and random forests form part of the practitioner’s model-building toolkit, factorisation machines are seldom used. In this paper, we investigate the applicability of factorisation machines to some binary classification problems in banking. To stimulate the practical application of factorisation machines, we implement the fitting routines, based on logit loss and maximum likelihood, on commercially available software that is widely used by banks and other large financial services companies. Logit loss is usually used by the machine learning fraternity while maximum likelihood is popular in statistics. Depending on the coding of the target variable, we will show that these methods yield identical parameter estimates. Often, banks are confronted with predicting events that occur with low probability. To deal with this phenomenon, we introduce weights in the above-mentioned loss functions. The accuracy of our fitting algorithms is then studied by means of a simulation study and compared with logistic regression. The separation and prediction performance of factorisation machines are then compared to logistic regression and random forests by means of three case studies covering a recommender system, credit card fraud, and a credit scoring application. We conclude that logistic factorisation machines are worthy competitors of logistic regression in most applications, but with clear advantages in recommender systems applications where the number of predictors typically outnumbers the number of observations.
18
Khismatrao, D. S. "Covid-19: throttling the fear and embracing the science of prevention". CARDIOMETRY, nr 25 (14.02.2023): 730–33. http://dx.doi.org/10.18137/cardiometry.2022.25.730733.
Pełny tekst źródłaStreszczenie:
Covid-19 is creating a flurry of fear and stigma across the globe. The individual fear is of discrimination at isolation centers, fears of dying alone with no funeral as per rituals. The mass fear is fueled by social and news media through negative news, disseminating medical knowledge, and confusing multiple mathematical projection models. Hence, firstly need to impede this pandemic of fear and stigma. Equally vital is to embrace the science of prevention by stringently following WHOguidelines. The general population should not fall prey to non-scientific news on social media. There should be restricted, systematic, and timely dissemination of medical knowledge to the medical fraternity. Identify limited expert spokesperson to present factual positive data and strategies of prevention. Disengaging politics and conflicts of commercial interests and educating the population for social changes and norms are required to control the pandemic. Increased GDP allocation to the health sector; Population Control, Improved Literacy rates are other long-term measures.
19
Nasir, Fazli. "Welcome to Pharmaceutical Communications". Pharmaceutical Communications 1, nr 01 (31.12.2022): 01. http://dx.doi.org/10.55627/pharma.001.001.0203.
Pełny tekst źródłaStreszczenie:
Welcome to the inaugural issue of Pharmaceutical Communications-a biannual, open access, and peer-reviewed journal aiming to publish high-quality research articles in the field of basic & advanced pharmaceutics and pharmaceutical technology. Pharmaceutical Communications is a biannual, peer-reviewed journal published online and in print that primarily publishes research articles and reviews that focus on basic and advanced pharmaceutics. The journal accepts manuscripts related to but not limited to, the processing of pharmaceuticals, such as crystallization, lyophilization, chemical stability of drugs, pharmacokinetics, biopharmaceutics, pro-drug developments, metabolic disposition of bioactive agents, dosage form design, pharmaceutical technology, targeted drug delivery. Other topics include pharmaceutical marketing, pharmaceutical promotion, patient-provider communication, healthcare communication, patient safety, and innovations in the pharmaceutical industry. Pharmaceutical Communications primarily accepts original research articles and reviews. However, invited editorial summaries and letters to the editor are also occasionally published. The journal provides a platform for scientists, practitioners, and healthcare professionals to share their knowledge and experiences in the field of pharmaceutics. The journal also serves as a forum for discussing and debating current issues and trends in the pharmaceutical industry. The journal welcomes submissions from academics, practitioners, and industry professionals who wish to share their research and perspectives on topics related to pharmaceutics. In the last two decades, rapid technological advances have enabled researchers to investigate arcane technological phenomena and ask more profound questions. Several pharmaceutical processes involved in the manufacturing of various dosage forms are being unraveled at a rapid pace, high resolution, and with unprecedented details. Authors carrying out investigations leveraging these technologies dealing with the composition, formulation, preparation, or manufacturing and quality control of extemporaneously compounded or commercially manufactured drugs are encouraged to submit their findings to Pharmaceutical Communications. The purpose of this journal is to provide a platform to the scientific fraternity, especially regional and national academics, where they could get their studies published after a rapid, transparent, and high-quality peer review. All the articles published in Pharmaceutical Communications will be freely available to readers immediately after publication. The open-access policy of our journal is likely to increase the readership of articles and enhance their visibility and citation potential. The journal also welcomes submissions from authors from any country. Therefore, I invite you to submit your work to Pharmaceutical Communications. We look forward to receiving your submissions! Professor Dr. Fazli Nasir Editor-In-Chief Rehabilitation Communications
20
McDonagh, Pierre. "Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy". Journal of Strategic Marketing 14, nr 4 (grudzień 2006): 295–97. http://dx.doi.org/10.1080/09652540601087676.
Pełny tekst źródła
21
Ibitowa, Philippe, i Waliyu Karimu. "FRATERNITE MATIN, DU PAPIER AU NUMERIQUE : ENJEUX ET PROCESSUS FACE A LA PROBLEMATIQUE DE LAUTONOMIE FINANCIERE". International Journal of Advanced Research 10, nr 08 (31.08.2022): 535–43. http://dx.doi.org/10.21474/ijar01/15206.
Pełny tekst źródłaStreszczenie:
For more than two decades, the press has been changing around the world. A new stage has opened in which the evolution of content will continue and amplify under the spur of competition from news sites. The different forms of printed press are profoundly transformed by digitization. The activity of journalists, marketing, manufacturing, evolve simultaneously, partly in interrelationship (Charon, 2010). Thus, the advent of the Internet and the conveniences (spontaneity, interactivity, free, flexibility, continuous information, hypertextuality, etc.) that it offers are increasingly push readers of the traditional press, who have become eclectic, to the web. This wind of change, precocious in North America, is gradually spreading to the whole world. Côte dIvoire is not on the sidelines of this phenomenon and there is a growing trend in the creation of digital media, with the transformation or duplication of the printed press into a virtual format. Among the pioneers of this migration is Fraternite Matin, the first Ivorian general news daily in independent Côte dIvoire, which since 2004 has had a digital version under the name of fratmat.info. The internal and external causes of this transition to digital, its process and its main challenges are at the heart of the problem of this study. Interviews with the editor of fratmat.info, a focus group with journalists and direct observation, under the primacy of theory of change in organizations, made it possible to collect the main data necessary to address our concerns. It emerges that, nearly twenty years later, the transition from paper to digital still leaves unresolved the nagging question of the financial autonomy of the Ivorian media.
22
"Ferrari fraternity (Ferrari ownership and marketing strategy)". Strategic Direction 23, nr 2 (23.01.2007). http://dx.doi.org/10.1108/sd.2007.05623bad.001.
Pełny tekst źródła
23
Khattar, Mohit. "Equips Consultants Facilitates Marketing Fraternity to Use its Services Socially Free of Cost". SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1627189.
Pełny tekst źródła
24
"Internal Marketing and Staff Satisfaction in Ras AL-Khaimah Police". Asian Journal of Research in Business and Management, 31.01.2023. http://dx.doi.org/10.55057/ajrbm.2022.4.4.13.
Pełny tekst źródłaStreszczenie:
This documentary research investigation examined the contribution of internal marketing on staff satisfaction in Ras AL-Khaimah Police in United Arab Emirates (UAE). The research study employed an explanatory and descriptive research strategy with qualitative model. A sample of 373 documents were selected and read from 9604 list of documentation purposively. Data was collected using documentary assessments and scrutinized using thematic analysis which was used for condensing qualitative facts. The study discoveries established that there was a robust contribution of the internal marketing to staff satisfaction in Ras Al-Khaimah police in the UAE. The study resolved that the internal marketing is a major basis of a company’s growth and development in any part of the universe. It was recommended that Companies should seek out novel tactics as the market becomes more and more unsparing. This is because human capital is the primary intangible asset a business possesses, it makes sense for them to invest in it. Police personnel should work together as a team of internal suppliers and customers to add value at every stage of the value chain, resulting in happy and devoted customers who may ultimately increase the police organization's profitability. This may also ascertain that there is development in the police fraternity in general in the UAE.
25
"All in it together". Strategic Direction 30, nr 7 (3.06.2014): 28–30. http://dx.doi.org/10.1108/sd-07-2014-0083.
Pełny tekst źródłaStreszczenie:
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings – The crucial nature of involvement has long been recognized within the marketing fraternity. Various definitions persist about a concept which essentially defines the relevance of a product, service or brand to a specific individual or group. In addition, it stands to reason that when people assume a connection exists between an entity and their own lives, interest and motivation naturally grow. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
26
Topper, Michael. "The Effect of Fraternity Moratoriums on Alcohol Offenses and Sexual Assaults". Journal of Human Resources, 8.05.2023, 0722–12422. http://dx.doi.org/10.3368/jhr.0722-12422r1.
Pełny tekst źródła
27
Boshoff, C. "A consumer perspective of advertising by attorneys". SA Journal of Industrial Psychology 17, nr 1 (19.06.1991). http://dx.doi.org/10.4102/sajip.v17i1.520.
Pełny tekst źródłaStreszczenie:
Attorneys in South Africa may soon be permitted to advertise their services for the first time. This recommendation put forward by the Association of Law Societies, though still to be ratified by the four provincial law societies, has come amid increasing competition between attorneys and non- professionals. The marketing fraternity is, however, uncertain as to how members of the public are likely to react to legal services advertising. This study attempts to provide some tentative guidelines for decision-making on advertising by attorneys. Interested parties like attorneys, marketing consultants, and advertising agencies could use the researched information to structure marketing communication strategies which will not transgress the ethical code of the attorneys' profession, but which will satisfy the information needs of consumers. The study reports the findings of a survey conducted among 1 000 members of the public. Indications are that consumers not only think that advertising should be permitted, but also that it will benefit both themselves and the legal profession. Opsomming Prokureurs mag moontlik binnekort toegelaat word om hul dienste te adverteer. Die aanbeveling van die Vereniging van Prokureursordes, wat nog deur die vier provinsiale wetsgenootskappe bekragtig moet word, is geneem as gevolg van toenemende mededinging tussen prokureurs en nie-professionele praktisyns. Bemarkingsdeskundiges is egter onseker oor wat die publiek se reaksie sal wees. Die studie poog om enkele tentatiewe riglyne voor te stel vir bemarkingskommunikasiestrategieë wat nie die regsprofessie se etiese kode sal oortree nie, maar tog voldoende inligting aan verbruikers sal beskikbaar stel. Die bevindinge van 'n opname onder 1 000 lede van die publiek dui daarop dat reklame nie alleen verwelkom sal word nie, maar dat dit moontlik tot voordeel van sowel die publiek as die regsprofessie sal strek.
28
"An Approach to Promote Digi-Learning Structure all Through COVID-19 Outbreak Conditional Study to Assess the Students’ Fraternity". Journal of Pharmaceutical Negative Results 13, S01 (1.01.2022). http://dx.doi.org/10.47750/pnr.2022.13.s01.83.
Pełny tekst źródła