Gotowe bibliografie tematyczne / Marketing assets

Gotowa bibliografia na temat „Marketing assets”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 20 lutego 2023

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Artykuły w czasopismach na temat "Marketing assets"

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Wilson, Richard M. S. "Accounting for Marketing Assets". European Journal of Marketing 20, nr 1 (styczeń 1986): 51–74. http://dx.doi.org/10.1108/eum0000000004628.

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Chukurna, Olena. "Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing". Marketing and Digital Technologies 4, nr 3 (25.09.2020): 63–72. http://dx.doi.org/10.15276/mdt.4.3.2020.7.

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The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and sources of brand value in the B2B markets. It was proposed a modified ROI (Return on Investment) to assess the effectiveness of the brand promotion system as an intangible asset. It was proved the interrelation of an estimation of efficiency of marketing activity with pricing on the basis of the complex account of quantitative and qualitative characteristics of the goods. With the help of the BEST-marketing program, the most important quality characteristics of engineering products in the B2B market have been identified. Keywords: marketing pricing, brand valuation, intangible assets, B2B market, machine-building industry.
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Kuznetsov, S. Yu. "ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP". Strategic decisions and risk management, nr 3 (2.11.2014): 86–94. http://dx.doi.org/10.17747/2078-8886-2011-3-86-94.

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We describe turnaround marketing strategy in the form of a strategic map with several levels of formalization (strategic planning, marketing policy through investment and asset management, marketing tools, marketing business intelligence, organizational structure). At the second level strategy map shows the marketing policy aimed at the reconstruction of old and/or acquisition of new marketing assets: marketing research assets, brand equity, customer loyalty, strategic pipeline partnerships – through effective marketing investments in the consumers (their selection, acquisition, retention, growth).
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Manikas, Andrew S., Pankaj C. Patel i Pejvak Oghazi. "Dynamic capital asset accumulation and value of intangible assets: An operations management perspective". Journal of Business Research 103 (październik 2019): 119–29. http://dx.doi.org/10.1016/j.jbusres.2019.06.014.

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Pawlak, Kim. "Tips for Marketing Gifts of Retirement Assets". Major Gifts Report 24, nr 1 (2.12.2021): 8. http://dx.doi.org/10.1002/mgr.31848.

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Qureshi, Ishtiaq Hussain. "Marketing Assets: A Framework for Differential Advantage". Asian Journal of Management 8, nr 2 (2017): 220. http://dx.doi.org/10.5958/2321-5763.2017.00034.8.

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Guilding, C., i R. Pike. "Intangible Marketing Assets: A Managerial Accounting Perspective". Accounting and Business Research 21, nr 81 (grudzień 1990): 41–49. http://dx.doi.org/10.1080/00014788.1990.9729402.

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Hise, Richard T. "Evaluating Marketing Assets in Mergers and Acquisitions". Journal of Business Strategy 12, nr 4 (kwiecień 1991): 46–51. http://dx.doi.org/10.1108/eb039430.

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Gorton, Gary B., i George G. Pennacchi. "Banks and loan sales Marketing nonmarketable assets". Journal of Monetary Economics 35, nr 3 (czerwiec 1995): 389–411. http://dx.doi.org/10.1016/0304-3932(95)01199-x.

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Krasovska,, O. "CONSUMER PERCEPTION OF MARKETING ASSETS OF THE ENTERPRISE". Ekonomika ta derzhava, nr 12 (28.12.2018): 21. http://dx.doi.org/10.32702/2306-6806.2018.12.21.

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Rozprawy doktorskie na temat "Marketing assets"

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Yang, Jing. "Marketing assets, marketing capabilities and shareholder value an empirical analysis of asset endowments and utilization /". Amherst, Mass. : University of Massachusetts Amherst, 2009. http://scholarworks.umass.edu/dissertations/AAI3372285/.

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Guilding, Christopher J. "Valuing and managing brands : an internal accounting perspective : an empirical investigation of attitudes to internal brand valuation and organisational and behavioural implications associated with the way that the internal brand management accounting system is operated". Thesis, University of Bradford, 1991. http://hdl.handle.net/10454/3842.

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This thesis is concerned with accounting for the brand management function. Two distinct perspectives are taken: the first derives from aspects of organisational and behavioural accounting research, and the second concerns organisational implications of brand valuation. Both perspectives were initially approached by means of exploratory interviews and a literature review. Hypotheses pertaining to the first perspective were analysed via survey data collected in nine strongly-branded, fast-moving consumer goods (FMCG) companies. Propositions concerned with the implications of brand valuation were developed and used as the basis for measuring attitudes to brand valuation. A questionnaire concerned with brand valuation attitudes was administered to senior-ranking officials in strongly-branded, FMCG companies. The final methodological phase, for both perspectives, involved a case study conducted in a strongly-branded, FMCG company. Significant findings arising from this study include: 1) Managers who see their company as being short-termist, hold more positive attitudes to brand valuation. 2) Marketing-orientated managers are more favourably disposed to brand valuation than accounting-orientated managers. 3) Organisational benefits arising from brand valuation are more strategically, than operationally, orientated. 4) Brand manager budget participation is significantly negatively-related to job-related tension, and positivelyrelated to trust in superior and attitude to reliance on accounting performance measures. 5) Budget participation is more effective in reducing jobrelated tension in situations of high, compared to low, task uncertainty situations. 6) Reliance on a brand manager's accounting performance is positively related to brand manager performance and motivation, and negatively associated with job-related tension.
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Dickinson, J. Barry Anderson Rolph E. "The role of business process capabilities and market-based assets in creating customer value and superior performance /". Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2995.

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Azevedo, Luiz Carlos Rodrigues. "Marketing & finanças: investimentos em marketing e valor dos ativos intangíveis". reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8316.

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After the deep financial crisis in 2008, there has been an increasing questioning of the Firm’s objectives and its relationship with the financial markets. There is a paradox between the current practice of maximizing financial short-term performance of organizations, demanded by financial agents to corporate executives, and the financial concept of valuation of the Firm, which considers Firm value as the present value of discounted future cash flows. Therefore, according to the maximizing value proposition the Firm's objective is to increase its long-term total value (Jensen, 2000). The primary function of marketing strategies, innovations (R&D investments) included, is to generate both growth and consistent long-term business, i.e. the expansion of intangible assets to generate tangible assets. Based on the conceptual framework of Market-based Assets (Srivastava, Shervani and Fahey 1998), this paper seeks to contribute to the subject by proposing simple metrics, the adjusted performance indexes of retail sector, the Customer Average Ticket (TMC) and the Customer Average Ticket Earnings (LTMC). These metrics could relate investments in marketing to the value of the Firm (shareholder value) through the variation in quality of the company's customer base, which is the source of revenue generation and part of the intangible assets. For empirical tests, this study used data from the following publicly companies listed in Bovespa (São Paulo Stock Exchange): Sadia and Perdigao, belonging to the food processing sector, in the period of 1999 to 2010, and also the air line companies TAM and Gol in the period of 2004 to 2010. The tests were inconclusive, due to certain data limitations, not allowing proving or ruling out the tested hypotheses. But the logical line and simplicity of the method should be explored by future studies. If the method could be confirmed and proven, it would provide all agents (marketing executives, CEOs and CFOs, market analysts and investors) with a simple and objective tool for analysis and way of communication about the value creation of Marketbased Assets (intangible assets) that impact the total Firm value.
Após a profunda crise financeira de 2008, houve um aumento do questionamento sobre os objetivos da Firma e a sua relação com os mercados financeiros. Existe um paradoxo entre a prática corrente de maximização da performance financeira de curto-prazo da organização, demandada pelos agentes financeiros aos executivos das empresas, e o próprio conceito financeiro de valoração da Firma., que considera como valor da Firma o valor presente dos fluxos de caixa futuros descontados. Portanto, segundo a proposição de maximização de valor, o objetivo da Firma é aumentar o seu valor total de longo prazo (JENSEN, 2000). É função primordial das estratégias de marketing, aí incluídos os investimentos em inovação (P&D), o objetivo de gerar crescimento e consistência de longo prazo do negócio, isto é, a ampliação dos ativos intangíveis para gerar ativos tangíveis. Norteado pela estrutura conceitual de Ativos base Mercado (SRIVASTAVA; SHERVANI; FAHEY, 1998), o presente trabalho busca contribuir para o tema, com uma proposição de métricas simples, adaptadas de índices de desempenho do setor varejo, o Ticket Médio Cliente (TMC) e o Lucro Ticket Médio Cliente (LTMC), que possam relacionar os investimentos em marketing e o valor da Firma através da variação da qualidade da base de clientes da empresa, que é a fonte de geração de receitas e parte dos ativos intangíveis. O estudo utilizou para os testes empíricos dados das seguintes empresas, com ações negociadas na Bovespa: Sadia e Perdigão, pertencentes ao setor de alimentos processados, de 1999 a 2010, e também as companhias aéreas TAM e Gol no período de 2004 a 2010. Os testes não foram conclusivos, devido a determinadas limitações dos dados, não permitindo provar ou descartar as hipóteses testadas. Porém a linha lógica e a simplicidade do método deveriam ser exploradas por estudos futuros, pois se confirmado e provado, forneceria uma ferramenta simples e objetiva de análise e comunicação por parte de todos os agentes envolvidos (executivos de marketing, diretores financeiros e presidentes, analistas de mercado e investidores), com relação à criação de valor de Ativos base Mercado (ativos intangíveis) que impactam o valor da Firma.
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Lind, William. "Meme Marketing to Fellow Kids". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21862.

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Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. Drawing on branding theory and Goffman’s dramaturgical model, the study draws conclusions on how users of a vernacular community engages the Wendy’s Twitter account in different ways. It shows how an authentic identity is ascribed to the corporation through vernacular means, and how the prevalence of vernacular play forces the corporation to surrender message control in order to gain authenticity. It further suggests that an authentic corporate identity in vernacular communities requires the corporation not to act like one; preferring fast, playful communication rather than slow, institutional responses. Implying that the correct plan of action is not to have one, the study further understands the paradox of crafting a marketing strategy not based on controlled communication, and suggests further research into vernacular communities and citizen creative control in memetic media.
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Wulfhorst, Valerie. "Marketing Assets und finanzieller Erfolg eine Analyse am Beispiel von Kundenzufriedenheit und Economic Value Added". Marburg Tectum-Verl, 2008. http://d-nb.info/992806127/04.

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Parkman, Ian. "Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration". Thesis, University of Oregon, 2010. http://hdl.handle.net/1794/10873.

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ix, 99 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.
Design briefs outline the business objectives, corresponding design strategies and target markets for a product development project. Research has demonstrated that a variety of attributes influence consumer impressions of a product, less attention has been given to the within-firm mechanisms that determine the optimal mix of attributes which to embed in an offering. The first essay of this dissertation examines the role of design briefs as knowledge-based assets that function as artifacts of this process within new product development (NPD). In a second essay, this dissertation examines design briefs as knowledge-based artifacts of cross-functional collaboration during NPD. NPD is often characterized as the process by which firms transform knowledge embedded in cross-functional teams into new products. However functional areas often differ in their evaluations of information and knowledge needed to successfully complete an NPD project. Based on an expert rating and survey questionnaire procedure, results provide a framework of eight factors of cross-functional knowledge present in design briefs and empirically describes differences in evaluation within each factor across functional area.
Committee in charge: Dennis Howard, Chairperson, Marketing; Lynn Kahle, Member, Marketing; Joan Giese, Member, Marketing; Keven Malkewitz, Member, Not from U of O; Gary Klug, Outside Member, Human Physiology
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Hodgson, Victoria Louise, i n/a. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040116.094444.

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In this thesis it is recognised that marketing has a dual role to satisfy both customer and shareholder objectives. The issue of shareholder value creation of marketing is an important and immediate agenda for marketing executives, management and academics. To date, marketers have not been able to adequately quantify and measure shareholder value creation through marketing assets and marketing expenditure. This has led to a dilution of marketing power and influence in the boardroom with management tending to treat marketing as discretionary expenditure and not as an asset. Academics have responded with conceptual models that relate marketing assets back to shareholder value, generally through cash flow or sales models. The creation of shareholder value through marketing assets and expenditure is then conceptualised and tested empirically. The conceptual model builds on the theory of agency and incomplete markets setting to illustrate the flow effects through marketing assets to shareholder value. The conceptual model also demonstrates that marketing expenditure can have stock and/or flow impacts on shareholder value. Flow effects are indirect effects that are mediated through sales, cash flows, and earnings and can be either temporary or longer term. It is concluded that in listed markets stock prices are the general surrogate for shareholder value, and risk adjusted earnings are the appropriate surrogate in non-listed markets. The thesis then empirically illustrates and tests the relationships between marketing communications expenditure on two data sets representing firms in listed and non-listed settings. The empirical results reveal that marketing expenditure does play an important role in the creation of shareholder value and that stock and flow effects are both present. Knowledge of the various empirical impacts from marketing across firm size, industry and listed and non-listed market settings observed in this thesis should prove highly valuable for marketers and managers. Finally, a conceptual understanding by marketers of the financial metrics that are required to be influenced in order to increase shareholder equity will provide greater clout in negotiations with management and boards of directors.
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Hodgson, Victoria Louise. "Linking Marketing to Shareholder Value in Listed and Non-Listed Markets". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367168.

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In this thesis it is recognised that marketing has a dual role to satisfy both customer and shareholder objectives. The issue of shareholder value creation of marketing is an important and immediate agenda for marketing executives, management and academics. To date, marketers have not been able to adequately quantify and measure shareholder value creation through marketing assets and marketing expenditure. This has led to a dilution of marketing power and influence in the boardroom with management tending to treat marketing as discretionary expenditure and not as an asset. Academics have responded with conceptual models that relate marketing assets back to shareholder value, generally through cash flow or sales models. The creation of shareholder value through marketing assets and expenditure is then conceptualised and tested empirically. The conceptual model builds on the theory of agency and incomplete markets setting to illustrate the flow effects through marketing assets to shareholder value. The conceptual model also demonstrates that marketing expenditure can have stock and/or flow impacts on shareholder value. Flow effects are indirect effects that are mediated through sales, cash flows, and earnings and can be either temporary or longer term. It is concluded that in listed markets stock prices are the general surrogate for shareholder value, and risk adjusted earnings are the appropriate surrogate in non-listed markets. The thesis then empirically illustrates and tests the relationships between marketing communications expenditure on two data sets representing firms in listed and non-listed settings. The empirical results reveal that marketing expenditure does play an important role in the creation of shareholder value and that stock and flow effects are both present. Knowledge of the various empirical impacts from marketing across firm size, industry and listed and non-listed market settings observed in this thesis should prove highly valuable for marketers and managers. Finally, a conceptual understanding by marketers of the financial metrics that are required to be influenced in order to increase shareholder equity will provide greater clout in negotiations with management and boards of directors.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
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Štěpánek, Martin. "Sledování efektivity prostředků na marketing podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-372169.

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The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.
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Książki na temat "Marketing assets"

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Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. Cambridge, MA: National Bureau of Economic Research, 1990.

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Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1990.

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Srivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.

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Srivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.

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Managing major accounts: Shaping and exploring your firm's intangible assets. London: McGraw-Hill Book Company, 1996.

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1931-, Miller Robert B., Heiman Stephen E i Tuleja, Tad, 1944- Successful large account management., red. The new successful large account management: Maintaining and growing your most important assets--your customers. New York: Warner Business Books, 2005.

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B, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. Wyd. 2. London: Kogan Page, 2004.

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Your living trust & estate plan: How to maximize your family's assets and protect your loved ones. New York: Allworth Press, 1995.

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Your living trust & estate plan: How to maximize your family's assets and protect your loved ones. Wyd. 2. New York, NY: Allworth Press, 1999.

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Your living trust and estate plan: How to maximize your family's assets and protect your loved ones. Wyd. 3. New York: Allworth Press, 2002.

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Części książek na temat "Marketing assets"

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Verhoef, Peter C., Edwin Kooge, Natasha Walk i Jaap E. Wieringa. "Data assets". W Creating Value with Data Analytics in Marketing, 60–76. Wyd. 2. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003011163-4.

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Stewart, David, i Neil Morgan. "Accounting for Intangible Assets". W The Routledge Companion to Strategic Marketing, 393–406. New York, NY: Routledge, 2021. | Series: Routledge companions in business, management & accounting: Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-31.

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Payan, Janice M., i Neeraj Bharadwaj. "The Delineation of Cooperation, Coordination, Compliance, and Specific Assets in Channels of Distribution". W Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 239. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_83.

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Bakalos, Nikolaos, Nikolaos Doulamis i Anastasios Doulamis. "Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets". W Strategic Innovative Marketing and Tourism, 641–46. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_71.

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Papoulias, Evangelos, i Theoklis-Petros Zounis. "The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece". W Strategic Innovative Marketing and Tourism, 271–78. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_31.

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Jaakkola, Matti, Olli-Pekka Kauppila, Matti Tuominen i Mika Westerlund. "The Performance Implications of Market-Based Assets and Innovation Capabilities". W Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 9–13. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_9.

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Krasnikov, Alexander V. "The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators". W Marketing, Technology and Customer Commitment in the New Economy, 49–54. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_28.

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Mosedale, Jan, Arnulf Hartl, Christina Pichler i Michael Bischof. "Alpine Assets, Perceptions and Strategies for Nature-Based Health Tourism". W Digital and Strategic Innovation for Alpine Health Tourism, 49–60. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-15457-7_3.

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AbstractNature-based health tourism is experiencing a resurgence. To determine its potential as a development opportunity for alpine destinations, it is necessary to analyse both the demand and supply side. Two surveys were conducted: a representative survey of the population of six countries of the Alpine Space exploring the perception of the Alps as a healthy destination in general and on the personal assessment of the health effect of natural resources in particular and an exploratory survey of tourism stakeholders in destination management, accommodation and gastronomy as well as (health) tourism services with a focus on the expected economic developments and the relevance of individual target groups for nature-based health tourism. The results demonstrate the need for a strategic development process which aligns perceptions with destination strategy and pre-existing offers. Two potential strategies are briefly outlined: 1. destinations with non-locally specific alpine natural health resources can develop broad tourism experiences for health conditions that occur across society with health a secondary aspect in marketing. 2. destinations featuring locally specific natural health resources with proven evidence can develop offers for a specific condition and are thus able to target a very specific group.
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Lastner, Matthew M., i Rebecca L. Rast. "Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance". W Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, 589–90. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_118.

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Poulot, Marie-Laure. "Branding Cosmopolitanism and Place Making in Saint Laurent Boulevard, Montreal". W IMISCOE Research Series, 111–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67365-9_9.

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AbstractThe boulevard Saint-Laurent is the embodiment in Montreal of the gap between the French-speaking eastern part and the English-speaking areas in the west part, but it is also the place where immigrants settled during the twentieth century, thus creating specific neighborhoods (Little Italy, Chinatown, and Portuguese and Jewish sectors). These neighborhoods, that once symbolized poverty and marginalized communities, have been undergoing processes of both social and urban change as well as gentrification. They are now repositioned, through the urban planning, marketing strategies, and cultural events (celebrations, festivals, urban tours) produced by public and private stakeholders, as places to visit. Cosmopolitanism is being integrated as a marketing strategy to promote places and to redefine districts as destinations of leisure and tourism (Shaw S, Bagwell S, Karmowska J, Urban Studies 41(10), 1983–2000, 2004). The boulevard is a lever for branding strategies: “ethnic” neighborhoods clearly highlight the assets of cosmopolitanism through food, shops, associations or symbols such as colors, flags or ornaments. This chapter focuses on these actions of branding and the use of the cosmopolitan past of the street and their impact on the representations of pedestrians, inhabitants and users.
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Streszczenia konferencji na temat "Marketing assets"

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Alraouf, Ali. "Towards a New Paradigm in City Branding and Marketing". W 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.

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In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in Doha, the capital city of Qatar to create its own identity within the Gulf States and the rest of the Middle East. The analyzed tools will include City Uniqueness, Quality of Public Spaces, Signature Architecture, Events, Festivals, Cultural Tourism and Facilities. One of the main strategies used in Doha to articulate its brand is enhancing the ability of the city to host global Events, Festivals, and international sports. Competitions and cultural Carnivals. The research illustrates the use of Interesting Architecture, Cultural Facilities, Unique streets, Public parks, City natural and man-made Uniqueness as a City Marketing and Positive Branding Tools. The paper investigates crucial questions including the impact of the digital paradigm on the competitiveness of cities? How to regionally and globally market a city? What are the sustainable and resilient strategies for branding contemporary city? The paper also articulates a model for the case of Doha city banding and marketing which is based on a balanced approach. Such an approach would consider traditional assets including history and heritage. Also, it will include contemporary and innovative assets resulted from the last decade unprecedented investments in the sectors of education, research, culture and knowledge. Hence, the paper suggests a more holistic approach to city branding which would balance between social equity, economic prospertiy and ecological intergrity.
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Xiangxiang, Zhang, Xiao Jia i Chen Huaicong. "Empirical studies on brand assets in financial services sector taking credit card marketing as an example". W 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN). IEEE, 2011. http://dx.doi.org/10.1109/iccsn.2011.6014971.

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Misankova, Maria, Jana Kliestikova, Anna Krizanova i Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges". W Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.

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Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perceptions in different countries influence the ability and usability of these models in other countries. Therefore, we applied chosen well-known brand value models on the set of Slovak companies and validated their assessment ability in specific condition of the Slovak Republic. This was provided by the critical comparison of calculated values with the official values of brands of these companies listed in the Slovak journal. Through this, we pointed out the importance of the development of unique brand value model, which will be constructed in the specific condition of individual countries and highlight the weak assessment ability of foreign models.
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Al Jarwan, Dr Abdulla, i Fathesha Sheikh. "Vertical Integration Strategy Implementation Through Hybrid Upstream and Downstream Concession Agreements". W Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207585-ms.

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Abstract Upstream developments in prolific oil and gas fields are highly profitable and hence attract various investors/partners, whereas Downstream developments profitability is margin based and challenging under certain situations to receive similar interest for investment in the same location. Vertical Integration Strategy implementation through hybrid upstream and downstream concession agreements can help address this issue. The seventies witnessed major changes in the oil industry's structures and strategies resulting from the nationalization of oil and gas reserves. This ultimately led to a separation between the upstream sector with national oil companies (NOCs) controlling most of the world reserves and crude production, and the downstream sector with the international oil companies (IOCs) controlling the largest share of the refining and marketing aspects in the main consuming countries. In the recent past, NOCs have started forward integration of its upstream sector with downstream sector to take advantage of the synergies and increase profitability. This paper takes the strategy a step more forward by exploring the possibility of developing oil and gas assets through a hybrid upstream/downstream concession agreement that can be awarded by the host government. The model hybrid agreement is built by integrating a typical upstream concession agreement with downstream equity-based joint venture (JV) agreement. It also takes the learnings from Production Development Production Sharing Agreement (DPSA) applied in the development of a Gas-To-Liquids (GTL) asset or Liquefied Natural Gas (LNG) asset which are usually developed as an integrated upstream and downstream business model. It is also feasible to build the hybrid agreement based on upstream Production Sharing Agreement (PSA) instead of a Concession Agreement. The paper will discuss how the hybrid upstream and downstream concession agreement is built and how it will distribute the risk and rewards across the entire value chain for investors, expand the scope of investment and support in the economic development of the host country.
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Kioskli, Kitty, i Nineta Polemi. "Estimating Attackers’ Profiles Results in More Realistic Vulnerability Severity Scores". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002211.

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Digitalization is moving at an increasing speed in all sectors of the economy. Along with it the cybersecurity threats and attacks continue to rise rapidly. Enterprises in all economic sectors are imposed to constantly assess the vulnerabilities (weaknesses) of their Information and Communication Systems (ICT) and further estimate their severity, to avoid exploitability by targeted cyber-attacks. Attacks may have catastrophic consequences (impacts), including the disruption or termination of operations, economic damages, long-term damaged reputation, customer loss, lawsuits, and fines. Organisations need to undertake mitigating actions and technical controls to lower the severity of the vulnerabilities and protect their ICT assets. However, security measures are expensive, especially for small companies. Cybersecurity is considered a burden to the Small-Medium Enterprises (SMEs) and not a marketing advantage, while cost is their biggest challenge. We need to be as realistic as possible in the vulnerability severity scoring, to decrease the security costs for smaller companies and simultaneously prevent potential attackers to exploit their assets. Identifying the potential attacker for each sector and company is the first step in building resilience. The classifications for attackers are usually based on whether they are internal, or by their means and capabilities, such as knowledge of the organization’s resources, including personnel, facilities, information, equipment, networks, and systems. In 2021, ENISA published a sector-specific taxonomy based on opportunities, means, motives and sectors or products they wish to attack. In all existing classifications, psychological, behavioural, and social traits of the attackers are neither measured nor considered. The existing security scoring systems concentrate on technical severity, not considering the human factors with practical methods such as via the external or internal attackers’ profile in their calculations. The Common Vulnerability Scoring System (CVSS) is a standard and widely adopted measure for vulnerabilities’ severity. CVSS assumes that the potential attacker will be highly skilled, but it does not consider any other human factors which may be involved. Our work, in the latest years, targets to bridge psychosocial advancements, including human, behavioural, and psychosocial factors, with cybersecurity efforts to improve and reach a realistic cyber-resilient state within the information systems. The overarching objective of the present paper is to further contribute to providing realistic vulnerability severity scoring. Our main aim is to show that the CVSS scores are not unique for every vulnerability but vary depending on the potential attacker. Based on the organisations’ cyber threat intelligence (CTI) level, the sectoral threats can be identified, and the profiles of their potential attackers can be predicted. In this paper, we measure the attackers’ profiles and use these values in the CVSS calculator to score the vulnerabilities’ severity more accurately. Considering practical implications, multiple interventions and suggestions at various levels are presented to tackle the ongoing cybersecurity internal and external threats and also enhance the CVSS to provide more realistic and accurate results.
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Cook, L. P. "FDIC Energy Asset Marketing". W SPE Hydrocarbon Economics and Evaluation Symposium. Society of Petroleum Engineers, 1987. http://dx.doi.org/10.2118/16306-ms.

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Gonzalez, Jose Luis Martinez, Irani Perez Taylor, Jaime Cervantes Aguilar i Lorenzo Martinez de la Escalera. "Risk and Reliability Modeling to Support Logistics Performance for Oil and Gas Terminals". W 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33331.

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The oil and gas industry has three major segments: upstream, midstream and downstream. Upstream is frequently referred to as exploration & production. The midstream segment involves transportation, storage and marketing of oil and gas products. Transportation options may vary from small connector pipelines to massive cargo vessels covering trans-ocean routes. Most oil types may be transported in their original condition, while natural gas needs to be either compressed or liquefied for transmission. Storage helps to balance fluctuations between supply and demand of energy products. Downstream covers the refining and processing of hydrocarbons into usable products. Each segment has facilities to support one or various processes. Terminals include pipeline, rail, trucks and cargo transmission which imply a complex model to cover the whole facility to evaluate risk and reliability with all processes and functions involved. Before addressing the logistics of each midstream component the reliability of the involved assets needs to be evaluated. First to be considered is terminal location with respect to upstream and downstream. Onshore and maritime terminals have several components in common and two main processes may coexist (storage and distribution). All terminal components represent circuits with a specific sub process or function. Some circuits have a serial arrangement so they are highly dependent on each other’s reliability. Also some circuits develop parallel processes with null or low impact on the terminal main process; however they may influence the facility risk in terms of probability of failure and consequences. Support and auxiliary circuits play an important role in terminal reliability since they could affect performance and continuity. There are circuits thought of as transmission and logistics elements, and that reliability is highly dependent on mechanical integrity to perform a specific function. Maritime terminals may have a circuit of SPM (Single Point Mooring) buoys for loading or uploading product. The analysis model has to include every circuit to cover any possible arrangement and configuration. The model is supported by a processes mapper that allows the user to define serial, parallel and support processes based on a logistics scheme in terms of reliability and mechanical integrity. The developed model provides results to support decision making for product transmission and distribution and addresses the importance of terminals in terms of risk and reliability for logistics planning. The terminals model is supported by 16 algorithms that may be used according to operator needs by simply activating or deactivating circuits to obtain values for probabilities of failure that predict any potential service interruption.
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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid i Mohd Saiful Izwaan Saadon. "AN EXPLORATORY STUDY OF THE USAGE OF ELECTRONIC PLATFORM FOR CONSERVATION MARKETING AMONG EDUCATION ENVIRONMENTAL CENTRES (EEC) IN MALAYSIA". W GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.015.

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With limited funding, conservationists are far from able to assist all threatened species. Even though online marketing has been increasingly used by conservationists to raise funds and awareness on the need to reduce biodiversity loss, the major issue is reaching the target audience and influencing their behaviour, especially if the target audience is a profit-making entity. To date, a comprehensive theoretical investigation on online conservation marketing pertaining business expectation, preferences, experience and satisfaction is still in its infancy and remains unanswered. Therefore, to fulfil this gap, this qualitative study is executed, in which 19 in-depth interviews was adopted until data saturation is achieved. The participants are those who worked in relationship marketing field and have experienced online conservation marketing activities. The study explores and profiles the experiences and satisfaction of businesses based on their previous online conservation marketing and the expectation and preferences of businesses for future online conservation marketing. Based on the research findings, even before the first Covid-19 outbreak in Malaysia, many businesses in the country were involved in at least one online conservation marketing strategy with an Environmental Education Centre (EEC) and many were satisfied with the EEC online marketing strategies and services. However, most businesses have less expectations and low preferences towards the future online conservation marketing by the EEC. This study assists conservation organisations in retaining the financial support from businesses and enhancing public conservation awareness through businesses. This study is aligned with Malaysia National Key Economic Areas (NKEA) no 4, under Entry Point Project 4 (EPP 4) and also NKEA no 6, under EPP 12.
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Poddar, Amit, Syagnik Banerjee i Karthik Sridhar. "GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.09.02.

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Sfodera, Fabiola, Costanza Nosi, Alberto Mattiacci i Luca Petruzzellis. "THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.09.01.

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Raporty organizacyjne na temat "Marketing assets"

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Gorton, Gary, i George Pennacchi. Banks and Loan Sales: Marketing Non-Marketable Assets. Cambridge, MA: National Bureau of Economic Research, grudzień 1990. http://dx.doi.org/10.3386/w3551.

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Raitzer, David A., i Odbayar Batmunkh. Impact Evaluation of Support to Collective Action for Agricultural Value Chain Development in Nepal. Asian Development Bank, czerwiec 2022. http://dx.doi.org/10.22617/wps220137-2.

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This study examines different forms of support for smallholders provided through farmers’ groups and cooperatives in Nepal. It finds that multidimensional support involving productive assets and training is especially effective. The results indicate that support for marketing is another particularly effective form of support. Of individual support elements, the study finds that training has the most substantial and significant effects and is crucial to the effectiveness of other measures. More focus on training and less on inputs alone would increase the impact of support for smallholders.
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Finkelshtain, Israel, i Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, luty 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.
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Tait, Richard G., Gene H. Rouse, P. B. Wall, W. Darrell Busby i Dallas L. Maxwell. Real-time Ultrasound and Performance Measures to Assist in Feedlot Cattle Sorting for Marketing Decisions. Ames (Iowa): Iowa State University, styczeń 2004. http://dx.doi.org/10.31274/ans_air-180814-415.

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Tait, Richard G., Gene H. Rouse, P. B. Wall, W. Darrell Busby i D. Maxwell. Real-time Ultrasound and Performance Measures to Assist in Feedlot Cattle Sorting for Marketing Decisions. Ames: Iowa State University, Digital Repository, 2004. http://dx.doi.org/10.31274/farmprogressreports-180814-579.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan i Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, grudzień 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
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Finkelstain, Israel, Steven Buccola i Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, sierpień 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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Zilberman, David, Amir Heiman i B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, listopad 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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Zilberman, David, Amir Heiman i Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, lipiec 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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Uche, Chidi, Zita Ekeocha, Stephen Robert Byrn i Kari L. Clase. Retrospective Study of Inspectors Competency in the Act of Writing GMP Inspection Report. Purdue University, grudzień 2021. http://dx.doi.org/10.5703/1288284317445.

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The research was a retrospective study of twenty-five Good Manufacturing Practice (GMP) inspection reports (from March 2017 through to December 2018) of a national medicine regulatory agency, drug Inspectorate, in West Africa, designed to assess the inspectors’ expertise in the act of inspection report writing. The investigation examined a paper-based tool of thirteen pre-registration Inspection reports and twelve GMP reassessment reports written prior and following an intervention program by external GMP trainers to enhance inspectors’ skill in pharmaceutical cGMP inspection. The study made use of quantitative analysis to investigate each team’s expertise in the act of writing GMP inspection report. Likewise, each report’s compliance with the requirements of three regulatory standards on GMP inspection report writing was ascertained. Impact of intervention program on lead inspectors’ competence was assessed. Lastly, gap in each team writing effectiveness, and lead inspectors’ abilities to deliver an effective report were determined. The results showed one of the inspection team (4.0%) wrote an excellent report. Two (8.0%) of the twenty-five inspection teams penned good inspection reports. Eleven (44.0%) teams drafted needs improvement reports and the remaining eleven teams (44.0%) prepared unacceptable reports. The excellent report and the two good reports had report format that meet expectation. One (50.0%) of the good reports showed the authors possess excellent knowledge of cGMP technical areas. The remain good report (50.0%) revealed the writers’ knowledge.as good. The excellent report showed the authors displayed partial mastery in the use of objective evidence while the two good reports disclosed theirs as having partial and evolving abilities. One of the teams (50.0%) that wrote good reports displayed good use of third person narrative past tense in report writing whereas the other team used the same tense and voice excellently. Generally, a sort of marginal level of performance was prominent among the inspection teams. A gap, if not tackled, will slow down regulatory process through increase report review, litigations that query report factual accuracy (AIHO, 2017) and delay in issuance of marketing authorization. In conclusion, trainings on quality attributes, such as technical content (Quality Management System (QMS) and Site), the use of objective evidence, assignment of risk levels to GMP violations and citing of applicable laws, regulation and guidelines that substantiate GMP observations, were recommended, to enhance knowledge sharing and regulators’ performance in the act of writing inspection report.
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