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Sobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Pełny tekst źródłaYoung, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Pełny tekst źródłaKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Pełny tekst źródłaBuys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.
Pełny tekst źródłaCourtney-Wildman, Vyvyan P. "Co-operative market research in the Garden Industry Manufacturers Association". Thesis, Aston University, 1985. http://publications.aston.ac.uk/15116/.
Pełny tekst źródłaMustonen, Ruusa, i Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.
Pełny tekst źródłaAbstract
Date: May 15, 2009
Course: Master thesis, EFO705
Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se
Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se
Tutor: Tobias Eltebrandt
Title: CAN Europe – Market Research of Sweden
Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.
Research questions:
- What are the characteristics of the Swedish labour and recruitment market?
- Are the Swedish companies interested in using CAN Europe’s tests?
- What would be the suitable marketing mix when entering the Swedish market?
Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.
Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used. Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.
Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.
Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar
Catterall, Miriam. "Focus groups in market research : theory, method and practice". Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369987.
Pełny tekst źródłaShmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers". The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.
Pełny tekst źródłaPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Pełny tekst źródłaConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Williams, L. E. "International marketing relationships : an alternative view". Lincoln University, 2001. http://hdl.handle.net/10182/2093.
Pełny tekst źródłaLi, Joshua. "Market research on China's feminine napkin topsheet market and how should Tredegar decide its market strategy". Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636660.
Pełny tekst źródłaSmit, W. "Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences". [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7327.
Pełny tekst źródłaCrane, F. G. "The role of cues in high-contact service marketing : The relative impact of extrinsic cues in evaluating and building preference for high-contact services". Thesis, University of Bradford, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381035.
Pełny tekst źródłaMatoušková, Tereza. "Strategie rozvoje podniku Focus CZ Marketing and IT Research s.r.o". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223696.
Pełny tekst źródłaTvrdá, Aneta. "Analýza marketingových aktivit firmy Tchibo Praha, s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4158.
Pełny tekst źródłaKingsley, Paul Anthony. "The desktop survey as a research tool on the World Wide Web : theory and practice". Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302234.
Pełny tekst źródłaVan, Niekerk Gerhard Henri. "The relevance of market orientation in a consulting engineering organisation". Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49710.
Pełny tekst źródłaENGLISH ABSTRACT: Consulting engineers in South Africa are currently faced with numerous trends that have a negative impact on their business. The volatility of world and especially SA markets have caused investors to adopt a "wait and see" approach as to investing in large developments. The result was that private sector developments were lagging behind and forced consulting engineers to compete for the available work and inevitably suffer from reduced turnover. A further trend, and maybe more serious one for some traditional consulting engineers, was the change in focus by the newly elected Government in the mid nineties. With the focus on social and upliftment issues, government funds were allocated to new infrastructure developments associated with these issues. This caused a radical reduction of funds allocated to traditional areas like roads and bridges, an area where traditional consultants were predominantly positioned. Government also introduced various other policies, like allocating work to affirmative business enterprises, in order to level the playing fields. This, combined with the reduced available funds, compounded the situation for traditional consulting engineers. The above situation created many challenges for consulting engineers, of which the most important one is that of securing work for the future and competing for the reduced amount of available work. This brought to the fore the issue of marketing, an area that was not previously given too much attention. Market orientation is therefore proposed in this study as a solution to the problems faced by consultants. This study will examine the present situation, provide a literature background to marketing orientation, consider the relevance of market orientation to the consulting engineering industry, and then finally if it is accepted that market orientation is relevant, propose a model that could be used in addressing the situation.
AFRIKAANSE OPSOMMING: Raadgewende ingenieurs word tans aan verskeie tendense blootgestel wat 'n negatiewe uitwerking op hul besigheid het. Die onbestendigheid in wêreld markte, en spesifiek die Suid Arikaanse mark, het veroorsaak dat beleggers 'n "wag en kyk" benadering begin volg het met betrekking tot grootskaalse ontwikkelings. Die resultaat hiervan was dat privaatsektor ontwikkelings tot 'n groot mate afgeplat het en raadgewende ingenieurs gedwing is om mee te ding vir die beskikbare werk en onvermydelik gebukkend te gaan onder verlaagde omset. 'n Verdere tendens, en moontlik meer ernstige een vir sekere raadgewende ingenieurs, was die verandering in fokus deur die nuut verkose Regering gedurende die middel negentien negentigs. Met die nuwe fokus op sosiale aangeleenthede en opheffing van agtergeblewe gemeenskappe, word regerings fondse hoofsaaklik toegewys aan nuwe infrastruktuur onwikkelings wat verband hou met die nuwe fokus. Dit het 'n radikale verlaging in beskikbare fondse veroorsaak wat tradisioneel aan areas soos paaie en bruê toegewys was, 'n area waarin raadgewende ingenieurs oorwegend gepositioneer was. Die Regering het ook verskeie ander beleidsmaatreëls ingestel, soos die toekenning van werk aan regstellende besighede, ten einde die speelveld gelyk te maak. Dit, gepaardgaande met die verlaagde beskikbare fondse, het die situasie verder vererger vir tradisionele raadgewende ingenieurs. Bogenoemde omstandighede het baie uitdagings aan raadgewende ingenieurs gestel, waarvan die belangrikste waarskynlik die sekerheid aangaande toekomstige werk en die gepaardgaande mededinging ten opsigte van die verminderde hoeveelheid beskikbare werk. Hierdie omstandighede het die bemarkings-kwessie na vore gebring, 'n area waaraan nie veel aandag in die verlede gegee is nie. Mark oriëntasie word gevolglik voorgestel in hierdie studie as 'n oplossing vir die probleme waarmee konsultante gekonfronteer word. Hierdie studie sal die huidige situasie waarin raadgewende ingenieurs hul bevind ondersoek, 'n agtergrond van mark oriëntasieliteratuur verskaf, die relevansie van mark oriëntasie vir die raadgewende ingerneurs bedryf ondersoek en dan laastens, indien dit aanvaar word dat mark oriëntasie relevant is, 'n model voor te stel wat gebruik kan word om die situasie aan te spreek.
Laschoberová, Libuše. "Trh marketingového výzkumu - analýza současného stavu odvětví, predikce vývoje, mezinárodní srovnání". Doctoral thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-77072.
Pełny tekst źródłaWen, Yuanyuan, i Luping Zhang. "Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11638.
Pełny tekst źródłaKiš, Bandiová Alexandra. "Chocolate Confectionery market analysis - United Kingdom". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201756.
Pełny tekst źródłaKosenko, Rustan. "A multimethod experimental investigation of the effect of market price knowledge on acceptable price range". Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/77813.
Pełny tekst źródłaPh. D.
Martínková, Kateřina. "The Perception of the PUMA Brand in the Czech Market". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358986.
Pełny tekst źródłaEriksson, Nicklas. "Market research for a product in the tobacco industry : A strategy- and product analysis". Thesis, Jönköping University, Jönköping International Business School, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-662.
Pełny tekst źródłaAbstract
When companies want to grow and gain market shares in a competitive industry it is im-portant to find out more about their potential market opportunities. This is often done by first conducting a market research. The tobacco industry is a very tricky environment to operate in and that is in terms of the health aspects and the superstition within the industry. In fact, the tobacco industry companies are moving towards more flexible production with smaller batches and need efficient handling equipment for this. And at your hand, you have a company that is manufacturing just this particular equipment, isn’t that perfect?
The purpose of this thesis is to do a market research for a company, in this thesis referred to as Bintech, and to examine the market for their product in the tobacco industry.
The research was conducted both quantitative and qualitative. The quantitative part con-sists of a numerous telephone calls all over Europe to every cigarette manufacturer that were to find. Out of 240 calls there were 80 relevant. The qualitative part consists of four in-depth discussion interviews with people involved in the tobacco industry.
There is a hard competition in the tobacco industry that is forcing the tobacco companies to make changes in their production lines. Bintech is a company that has the facilities to manage customer communication in terms of developing new products after customer de-mand. The product in the tobacco industry the bin is in the material plywood and that have seemed to be a good choice. The sales strategy that suit the bin the best is the differentia-tion focus were Bintech should try to be unique for their customers and they are on their way.
Even though the Bintech bins are at the higher price level, the users for sure will earn more money on having these bins than any others.
Sammanfattning
När företag vill växa och vinna marknadsandelar i en konkurrensutsatt bransch är det vik-tigt att undersöka mer om de potentiella marknadsmöjligheterna. Detta görs ofta genom marknadsundersökningar. Tobaksbranschen är en väldigt svår miljö att arbeta i därför att det finns mycket hälsoaspekter att ta hänsyn till och även en misstänksamhet ibland de in-blandade parterna. Företagen i tobaksbranschen går emot en mer flexibel produktion med mindre satsstorlekar och behöver effektiv utrustning för detta. För handen har du ett före-tag som producerar just precis den här utrustningen, är det inte perfekt?
Syftet för den här uppsatsen är att göra en marknadsundersökning för ett företag, som i uppsatsen kommer refereras till Bintech, och att utvärdera marknaden för deras produkt i tobaksbranschen.
Undersökningen är utförd både kvantitativt och kvalitativt. Den kvantitativa delen består utav telefonsamtal runtom i Europa till cigarettillverkare som gick att finna. Utav 240 sam-tal återstod 80 relevanta. Den kvalitativa delen består utav fyra djupintervjuer med folk som är inblandade i tobaksbranschen.
Det råder en hård konkurrens i tobaksbranschen och den tvingar tobaksföretagen till att göra förändringar i produktionen. Bintech är ett företag som har faciliteten att kunna han-tera kommunikationen med sina kunder och att utveckla nya produkter efter kundernas önskemål. Produkten i tobaksbranschen ” bin”-en är gjord utav plywood och det har visat sig vara ett bra val. Säljstrategin som passar produkten bäst är ”differentiation focus” där Bintech ska försöka att vara unika för sina kunder och de är på väg.
Även att Bintechs ” bin” tillhör en lite högre prisnivå så kommer nog förmodligen använ-darna av den att tjäna mer pengar på den än på andra.
Liu, Yuanyuan, i Yang Shen. "Airflow Entering Sweden : a global marketing research: decision-making and applied approach". Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5831.
Pełny tekst źródłaProblem: A Polish company produces heaters wants to enter the Swedish market. The decision maker needs information about the Swedish market both the general information about Sweden and specific information about the Swedish heater market. And some specific questions are asked by the firm in order to get a deeper view of the present heater market in Sweden.
Purpose: If Swedish market ‘right’ (a farsighted choice)? Suppose the answer is ‘yes’, then how to enter and operate on the Swedish market within the environmental context of Sweden and the present Swedish heater market? Then suppose the answer is ‘no’, should the Polish firm leave or fix the problems?
To achieve the goal, information of environmental context (ecological, sociocultural, technological, economic, political/legal and competitive) about Sweden should be collected. And according to the firm’s specific questions, answers should be collected by means of exploratory research. Suggestions about entering steps and future operation are to be fulfilled.
Method: Qualitative Research
Results: In all, this thesis provides information to evaluate the chances and challenges, and proves Sweden is a ‘right’ choice -- the firm can win market share (reasons will be stated in following chapters) despite of the competition from present competitors. Further applications of entering and operating on the Swedish heater market are available.
General information about Sweden combined with detailed information of the present heater market were collected, analyzed and discussed. The presentation of the information helps evaluate the attractiveness of the Swedish market. Further study applies procedures of entering Sweden and operation after entering, which will be of vital importance for competing on the Swedish heater market when the decision maker determines to choose Sweden.
Kafková, Petra. "Faktory spotřebního chování ve vztahu k sportovním aktivitám životního stylu". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76070.
Pełny tekst źródłaValentová, Aneta. "Návrh úprav marketingového mixu společnosti dovážející kosmetické produkty z Maďarska do České republiky". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443134.
Pełny tekst źródłaVeselý, Petr. "Marketingová koncepce florbalové značky". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4070.
Pełny tekst źródłaLeppäniemi, M. (Matti). "Mobile marketing communications in consumer markets". Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.
Pełny tekst źródłaKlimková, Markéta. "Vstup nového internetového portálu na český trh a jeho marketingová strategie". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77001.
Pełny tekst źródłaDavis, Brooke. "What Is Needed to Enable a Cultural Shift in the Market Research Department at the Gangler Company?" Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700092/.
Pełny tekst źródłaŠtefko, Miloslav. "Segmentácia spotrebného trhu likérov". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-6199.
Pełny tekst źródłaGonzales-Montoya, Elizabeth. "Plan de marketing para recuperar la participación de mercado de la línea de cubertería de Mochica". Bachelor's thesis, Universidad de Lima, 2015. http://repositorio.ulima.edu.pe/handle/123456789/1168.
Pełny tekst źródłaTesis
Gaika, Nandipha Gloria. "The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province". Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1006191.
Pełny tekst źródłaŠperková, Ivana. "Marketingový výzkum spokojenosti zákazníků s maloobchodní prodejnou Neptun market". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224015.
Pełny tekst źródłaPonomaryova, Yuliya A. "Market Research: A Study to Evaluate the Value Customers Assign to Green Hotels’ Certification in their Hotel Selection Decision-Making Process". Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1522618854515356.
Pełny tekst źródłaNeumanová, Lucie. "Perspektiva vstupu Hershey na český trh". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191915.
Pełny tekst źródłaOliveira, Urbano Ruben Coito Neves de. "Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China". Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6258.
Pełny tekst źródłaUnderstanding the market characteristics and consumer behaviour are the main factors to achieve success in any country. However, China has specificities that are very different from what marketers are used to. This study aims to research the consumers’ behaviour in terms of purchase and consumption, as well as, their perception towards Portugal, its’ products and wine. It also intends to create a strategic marketing plan that can serve exporters that want to enter the Chinese market. To this end, an online survey was administered to a selected sample of Shanghai’s population. As a result, it was concluded that Portuguese products may have a chance to enter this market, if they are presented in the right places, with the right prices, if it can get to the right people and publications but, especially, if the business relation and country brand are well managed.
Voříšková, Petra. "Podpora distribuce v Rusku a vstup produktů R. Jelínek na trhy Pobaltí". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4128.
Pełny tekst źródłaBeneš, David. "Návrh marketingové strategie". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377552.
Pełny tekst źródłaVerster, Kia. "Evaluating market potential in emerging markets using marketing data". Diss., 2014. http://hdl.handle.net/2263/40282.
Pełny tekst źródłaDissertation (MBA)--University of Pretoria, 2013.
pagibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Xin, Zhang. "Sports marketing: Research on NBA marketing strategy in Chinese market". Master's thesis, 2020. http://hdl.handle.net/10071/22299.
Pełny tekst źródłaEste estudo explora as estratégias de marketing da NBA na China por meio da influência dos 4Ps na intenção de compra. Usando uma amostra de 288 questionários válidos coletados na China, análises de regressão linear múltipla foram empregadas para testar as hipóteses. A pesquisa mostra que a qualidade do produto e as relações públicas têm uma relação positiva com a intenção de compra. A estratégia de produto e a estratégia de promoção da NBA têm um impacto direto na intenção de compra. Mas a estratégia de preço e a estratégia de local não influenciam a intenção de compra.
Jiang, Yi-Ping, i 江逸平. "The Research on Brand Marketing of Fashion Market". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90929840579761164401.
Pełny tekst źródła銘傳大學
設計管理研究所碩士班
97
Fashion market in Taiwan started from 2002 and has attracted many artists and designers to display and sell their works there. Fashion market has experienced its growth and decay and introduced some problems in the past years; nevertheless, it is still a good place for new brands to start with. The goal of the study is to explore the brand marketing strategy in the fashion market. Questionnaires were adapted to collect data of consumers’ brand recognition and purchasing behavior of the fashion market. Case study was used to collect data of three successful brands in the fashion market. The three brand owners were also interviewed to understand their brand marketing process. Results were as following: (1) Emotion expression was critical during the brand marketing of the fashion market. (2) The brand image and strategy in the fashion market reflected the inner value of the designers. (3) The fashion market products were tightly coupled with the brand philosophy and brand image. (4) The fashion hold time is fluid, need to maintain focus on customer relations to increase effect on brand marketing. (5) Planning marketing activities based on the topic of each fashion market is crucial for brand developing of the fashion market.
Yuan-Chen, Liao, i 廖元貞. "Research of Direct Marketing Strategies of Life Insurance Market". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/78206326216635400893.
Pełny tekst źródła國立政治大學
風險管理與保險學系
88
Because of the development of Taiwan*s insurance market and the change of customers* purchasing habits, the sale of life insurance by agents, effected mostly by human relationship, has been becoming redundant for customers who have their own way of thinking, enjoy convenience, and dislike disturbances. The high initial expenses of traditional marketing channels are also becoming a heavy burden for life insurers, especially for new entrants. This is the motivation of the thesis which discusses other possible marketing strategies: Direct Response Marketing, one specific branch of Direct Marketing, which focuses on the sale process through intermediaries other than agents and brokers. The thesis then follows by the discussion and research into the characteristics of the life insurance industry. Since the domestic insurance direct response marketing development is in its initiate stage, the thesis adopted the method of Exploratory Research to explore and supply room for further conceptual research. By essay discussions and analysis of practical insurance operational experiences, we hope to achieve the following objectives: 1. To acknowledge how enterprise organizations and marketing combinations affect insurance direct response marketing. 2. To specifically identify how direct response marketing applies to insurance operations. 3. To discuss the feasibility and the roles of insurance direct response marketing in the Taiwan life insurance market. With respect to enterprise organizations, insurers that have more branches will have economies of scale on insurance direct response marketing. The success of direct response marketing will also rely on the organizational support and the acceptance by internal executives. Direct response marketing should only play an assistant role in insurance marketing and can not completely replace the current agency system in the near future. In the aspect of insurance direct response marketing, the profit produced by insurance direct response marketing mainly comes from the proportion of loyal policyholders and their whole-life-values. The reason that customers purchase insurance products through this direct method is mainly due to the convenience and good service it can supply, not price. Meanwhile, it is important to distinguish products between direct response marketing and agent sales to help avoid conflicts of the two channels. In assessing the feasibility of the Taiwan life insurance market, we find that the popularity of the communication media together with the tight regulatory restrictions help the development of direct response marketing. Direct response marketing provides life insurers a new sales channel to enhance their integrated competitiveness. For small to medium sized insurers, designing an unique insurance product and developing new direct response media, will achieve benefits and advantages in this fierce competitive insurance market. However, while direct response marketing is becoming stronger and insurers need to expand their operational scale, insurers will still need to improve the current agency system to compensate for the weaknesses of direct response marketing and to maximize profits.
Su, Chin-Yi, i 蘇靜怡. "Research on Purchasing Factors, Consumer Market Segmentation and Marketing Strategy". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98257027672487627431.
Pełny tekst źródła銘傳大學
管理研究所碩士在職專班
98
Follow by the advances in technology and diversification of consumer demand, the global IT (Information Technology) industry changes rapidly. The existing structure of the computer market and users’ concept, are changing gradually which affect by the launch of the Netbook. This research describes current status and situation of consumer computer industry in recent years, and according to this, analyze the niche market of consumer computer, consumer experience and attitudes. Then product attributes as a basis for market segmentation, the consumers of Netbook were classified into four groups: emphasis on functionality, the ultimate luxury oriented, pragmatic approach and slim-type outlook. There were significant differences of the demographic variables and consumer experience and attitudes, and purchase intention variables between the groups. Finally, according to the differences between the groups found in this study, the strategic suggestion of the marketing mix (product, price, promotion and channels) has presented.
Lai, William, i 賴孝威. "The Research of Advanced Audio-Market Separation and Marketing Strategy". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/56534906389371882509.
Pełny tekst źródła銘傳大學
管理研究所碩士在職專班
98
June of 2007, an article from a representation magazine “Audio Art” entitled “Low price but highly recommend product the future of the Hi-End stereo” analyzed the companies of advanced audio had lost the ability of designing and producing both medium and low price audio equipments. The appearance of this article not only shocked the industry of audio but also forced them to face the sense of uncertainly to their marketing strategy all the time. The industry of advanced audio in Taiwan had faced the following subjects in the recent years. With information closed, a few factory owners grasped most sales channels over high price, and made general consumers step back. The shape of the theater replaced orthodox stereo of two sound channels, causing the dispersion of resources. The digit music rises, and reduces consumer''s demand for the traditional high-order audio. Above-mentioned subjects make the advanced audio industry need to face the market question again, which means to re-understand the audio market and to face the demand of consumers. According to the product interests that consumers valued, this research separates district on the market and analyzes consumers from each separation of market in order to describe the features of separated consumers; investigate the meaning of marketing and make the proper proposal which providing the audio industry and sales shops to improve their operational measures and marketing strategy.
"A study on certain determinants of export performance in a particular market". Thesis, 2015. http://hdl.handle.net/10210/14984.
Pełny tekst źródłaChapter 1 defines the investigated problem and presents the methodology of the study. The phenomenon studied (the dependent variable) is the export performance (as defined in the study) of country A's products in country B's market. The independent variables are the following characteristics : Capital intensity, unskilled labour intensity, skilled labour intensity, use of local raw materials, marketing mix variables, total marketing efforts, size of production & marketing which products have gained, size of foreign agents, type of ownership, demand similarity, duration of existence of exporting firms, duration of activity in the market, product quality ...
Chi, Hung Jung, i 季宏潤. "The Market Research & Marketing of Individual Annuity Ins. In Taiwan". Thesis, 1993. http://ndltd.ncl.edu.tw/handle/71100014077124457981.
Pełny tekst źródłaCHEN, WEI-LUN, i 陳緯倫. "Research on Market Segmentation and Marketing Strategy of Auto Insurance Customers". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/u453w7.
Pełny tekst źródła銘傳大學
企業管理學系碩士在職專班
107
In recent years, under the liberalization of China's domestic insurance rates and the full opening of the market, Taiwan's property insurance industry is facing a highly competitive environment. Therefore, how can property and casualty insurance companies effectively target different characteristics of customers and develop a marketing strategy for the production and insurance industry? A major topic and challenge. This study is based on the segmentation variables of "Brand Equity" and "Customer Conversion Cost". The customers are classified into "Premium Benefits", "Stable and Reliable" and " Service image type, and based on the analysis of the difference between demographics and loyalty in each of the market, establish marketing strategies for different market segments.
Wu, Pao-Liang, i 吳伯良. "Marketing Research on the Upper Class Market in the Travel Industry". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/37622939194486080459.
Pełny tekst źródła世新大學
觀光學系
92
Single travel product wont’ be able to satisfy diversified demands of the tourists given with the highly competitive context. In the creation and development of travel products, the upper class market in the pyramid of clientele often play the role of leading the trend of the consumers. Even though the accounts from the top end relate to the small public market, their consumer power either in financial affordability or in willingness is seldom affected by the ups and downs of the prosperity and they simply carry extremely significant index function to the consumer pattern of travel and the future trend for the development of the travel industry. It is found according to the results in-depth interview with case companies conducted in this study, any travel agency desires to penetrate into the market of the upper class accounts has to be familiar with the following aspects before attempting a smooth entry into this niche market: 1.Definition of the upper class market and their travel characteristics: the upper class market is a group of people who have the money and time, are willing to spend money and generally with good tastes of enjoyment, and highly demanding on the quality and contents of the package travel. The products for selling to them must be tailored to their particular needs and by nature are very exclusively. 2.Customer relationship control: Taking advantage of the 80/20 principle for providing professional and personal services, and improving the development of loyalty appear to be the keys for a successful relationship control of the top-end accounts. 3.Marketing strategies for the upper class market: self-packaging by presenting top-end, exclusive and tailored products, always creating the value of hands-on experience appear to be the basics in packaging the top-end products; furthermore, making recommendations among the customers to happen for the marketing and the marketing cooperation with hetero-industry entities contribute to add expected value in the marketing efforts, maintain consistent service quality and stick to commitments to the contents of the product. 4.Development potentials of the upper class market: the size of upper class market may be small, its production value and profitability are many folds of that the general public could offer. Therefore, aggressive deployment in securing the upper class market, a market with very promising potentials is required. For example, target of prospective accounts may include the new chosen few from the technology sector, or those emerging millionaires in the Mainland China. With the efforts invested, time will eventually pays the highly profitable results. Finally, this study makes further recommendations to urge the members of the travel industry to have deep furrow in the following orientations in mapping out their marketing strategies to solicit the top-end accounts: 1.Brand development: according to the findings of this study, the core value of brand shall be (1) the symbol of trust and safety; (2) able to trigger of cluster effects; and (3) sufficient to upgrade the customer loyalty. 2.Knowledge management: most of the members in the travel industry do not maintain a complete knowledge management system to effectively enter, classify, store, expand and update the knowledge to prevent the vision of knowledge sharing and experience relay from being realized in the travel industry, resulting in excessive waste of resources and the fault of the staff of the travel company. Therefore, earlier creation and maintenance of a proper knowledge management system is a must in the hope to solve the problems of information monopoly and talents fault through the powerful promotion by the management of the company.
"The disposable diaper market in Hong Kong: a feasibility study for establishing a disposable diaper manufacturing company in Hong Kong". Chinese University of Hong Kong, 1987. http://library.cuhk.edu.hk/record=b5885758.
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