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Artykuły w czasopismach na temat "Marketing and Market Research"
McGuire, Christine. "Reviews : Marketing market research". Health Education Journal 50, nr 3 (wrzesień 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.
Pełny tekst źródłaBreze, Olga, Vladimir Breze, Natalya Gryaznova i Aleksander Angersbah. "MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION". Foods and Raw Materials 3, nr 1 (1.07.2015): 132–39. http://dx.doi.org/10.12737/11246.
Pełny tekst źródłaMASHOSHYNA, Nataliia, Viacheslav PURIKHOV i Vlasta SHVAHIREVA. "The role of international marketing research today". Economics. Finances. Law, nr 12/2 (29.12.2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.
Pełny tekst źródłaTanasychuk, Alona, Inna Yatsyuk i Artur-Pavlo Bunko. "Marketing Research of Ukrainian Walnut Market". Modern Economics 21, nr 1 (30.06.2020): 204–12. http://dx.doi.org/10.31521/modecon.v21(2020)-32.
Pełny tekst źródłaBuriak, Ruslan, Maryna Rudenko i Ihor Chornodid. "MARKETING RESEARCH OF TABLE EGGS MARKET". Baltic Journal of Economic Studies 4, nr 4 (wrzesień 2018): 69–75. http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75.
Pełny tekst źródłaŚniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research". Equilibrium 2, nr 1 (30.06.2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.
Pełny tekst źródłaКазначеева, Светлана Николаевна. "MARKETING RESEARCH IN THE PIZZERIA MARKET". Вестник Тверского государственного университета. Серия: Экономика и управление, nr 2(54) (25.06.2021): 68–79. http://dx.doi.org/10.26456/2219-1453/2021.2.068-079.
Pełny tekst źródłaSemenda, D., E. Semenda i O. Semenda. "MARKETING RESEARCH OF GRAIN MARKET CONDITIONS". Agrosvit, nr 1-2 (29.01.2021): 56. http://dx.doi.org/10.32702/2306-6792.2021.1-2.56.
Pełny tekst źródłaCowan, David. "Understanding in Market Research". Marketing Intelligence & Planning 11, nr 11 (listopad 1993): 9–14. http://dx.doi.org/10.1108/02634509310046106.
Pełny tekst źródłaKjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Löbler, Katy Mason, Janet McColl-Kennedy i Suvi Nenonen. "Market futures/future markets: Research directions in the study of markets". Marketing Theory 12, nr 2 (17.05.2012): 219–23. http://dx.doi.org/10.1177/1470593112444382.
Pełny tekst źródłaRozprawy doktorskie na temat "Marketing and Market Research"
Sobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Pełny tekst źródłaYoung, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Pełny tekst źródłaKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Pełny tekst źródłaBuys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.
Pełny tekst źródłaCourtney-Wildman, Vyvyan P. "Co-operative market research in the Garden Industry Manufacturers Association". Thesis, Aston University, 1985. http://publications.aston.ac.uk/15116/.
Pełny tekst źródłaMustonen, Ruusa, i Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.
Pełny tekst źródłaAbstract
Date: May 15, 2009
Course: Master thesis, EFO705
Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se
Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se
Tutor: Tobias Eltebrandt
Title: CAN Europe – Market Research of Sweden
Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.
Research questions:
- What are the characteristics of the Swedish labour and recruitment market?
- Are the Swedish companies interested in using CAN Europe’s tests?
- What would be the suitable marketing mix when entering the Swedish market?
Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.
Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used. Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.
Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.
Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar
Catterall, Miriam. "Focus groups in market research : theory, method and practice". Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369987.
Pełny tekst źródłaShmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers". The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.
Pełny tekst źródłaPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Pełny tekst źródłaConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Williams, L. E. "International marketing relationships : an alternative view". Lincoln University, 2001. http://hdl.handle.net/10182/2093.
Pełny tekst źródłaKsiążki na temat "Marketing and Market Research"
Birn, Robin. Market research. Oxford, U.K: Capstone Pub., 2002.
Znajdź pełny tekst źródłaDoman, Don. Market research made easy. Wyd. 2. Bellingham, WA: Self-Counsel Press, 2002.
Znajdź pełny tekst źródłaCulkin, Nigel. Market research. Leicester: Market Research Centre, LeicesterBusiness School, De Montfort University, 1996.
Znajdź pełny tekst źródłaSociety, Market Research, red. Business to business market research: Understanding and measuring business markets. London: Kogan Page, 2005.
Znajdź pełny tekst źródłaIreton, Donna S. Internet-based market research. [Arlington, Va. (2800 Shirlington Rd., Suite 800, Arlington 22206)]: Advanced Systems Development, Inc., 1998.
Znajdź pełny tekst źródłaKinnear, Thomas C. Marketing research: An applied approach. Wyd. 2. Auckland: McGraw-Hill, 1985.
Znajdź pełny tekst źródłaKinnear, Thomas C. Marketing research: An applied approach. Maidenhead: McGraw-Hill, 1988.
Znajdź pełny tekst źródłaKinnear, Thomas C. Marketing research: An applied approach. Wyd. 4. New York: McGraw, 1991.
Znajdź pełny tekst źródłaDillon, William R. Marketing research in a marketing environment. Wyd. 3. Burr Ridge, Ill: Irwin, 1994.
Znajdź pełny tekst źródłaJ, Madden Thomas, i Firtle Neil H, red. Marketing research in a marketing environment. Wyd. 2. Homewood, IL: Irwin, 1990.
Znajdź pełny tekst źródłaCzęści książek na temat "Marketing and Market Research"
Baker, Susan. "Market Research". W Marketing Management, 96–109. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_7.
Pełny tekst źródłaCartwright, Roger. "Market research". W Mastering Marketing management, 69–88. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_4.
Pełny tekst źródłaTurcotte, André, i Jennifer Lees-Marshment. "Political market research". W Political Marketing, 53–85. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-3.
Pełny tekst źródłaZimmerman, Alan, i Jim Blythe. "Market research". W Business to Business Marketing Management, 83–108. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315564098-6.
Pełny tekst źródłaCooper, John, i Peter Lane. "Market Appraisal: Research". W Practical Marketing Planning, 39–45. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_4.
Pełny tekst źródłaWest, Chris. "Market Research on the Internet". W Marketing Research, 109–37. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_12.
Pełny tekst źródłaDavies, Peter, i David Pardey. "Commissioned Market Research". W Making Sense of Marketing, 46–98. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-21129-6_3.
Pełny tekst źródłaFlint, Daniel J., Paola Signori i Susan L. Golicic. "Market Research". W Contemporary Wine Marketing and Supply Chain Management, 131–49. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137492432_9.
Pełny tekst źródłaWaterworth, Derek. "Market and Marketing Research". W Marketing for the Small Business, 98–131. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18881-9_6.
Pełny tekst źródłaTunca, Burak. "Marketing and Market Research". W Consumer Perception of Product Risks and Benefits, 383–407. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_21.
Pełny tekst źródłaStreszczenia konferencji na temat "Marketing and Market Research"
Savych, Oleksandr, i Tetiana Shkoda. "The concept of marketing efforts consolidation at the global car market". W 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.542.
Pełny tekst źródłaRen, Haijuan. "Research on Leisure and Fitness Business Marketing and Market Structure". W 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.247.
Pełny tekst źródłaHerrmann, Markus, i Laura Hoyden. "Applied Webscraping in Market Research". W CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3131.
Pełny tekst źródłaRozhkov, Alexander, Maria Smirnova i Vera Rebiazina. "MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH". W Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.07.
Pełny tekst źródłahong, Zhu. "Research on Market Development of Communication Operators Based on Internet Marketing". W 2020 International Conference on Computer Communication and Network Security (CCNS). IEEE, 2020. http://dx.doi.org/10.1109/ccns50731.2020.00031.
Pełny tekst źródłaMi, Xue. "Analysis of Chinese Entry-luxury Market and Research of Marketing Strategy". W 3rd International Conference on Science and Social Research (ICSSR 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.122.
Pełny tekst źródłaLominashvili-Pruidze, M. S., M. E. Akhvlediani i T. E. Gugeshashvili. "MARKETING RESEARCH AND SWOT ANALYSIS OF TOURISM MARKET IN IMERETI REGION". W III International Conference on Economic Sciences "Functioning of economic systems in the global world". Prague: Premier Publishing s.r.o., 2018. http://dx.doi.org/10.29013/iii-conf-economy-pp-3-54-62.
Pełny tekst źródłaDu, Yating. "Research on Influence of Online Group-Buying Marketing on the Market". W 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iemetc-17.2017.31.
Pełny tekst źródłaKe, Hong, i Lingyang Li. "Research on the Development of Chinese market Based on 4Ps Marketing Mix". W 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/etmhs-15.2015.28.
Pełny tekst źródłaLi, Yuanyuan. "Research on Huawei Mobile Phone Marketing Strategy Based on Market Segmentation Theory". W Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sschd-19.2019.69.
Pełny tekst źródłaRaporty organizacyjne na temat "Marketing and Market Research"
Choi, Yun-Jung. Stock Market Analysis in Fashion Marketing Class. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-754.
Pełny tekst źródłade Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.
Pełny tekst źródłaKraynova, O. S., i M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.
Pełny tekst źródłaCarpenter, Brandon, Nick Howell i Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.
Pełny tekst źródłaLapolla, Kendra-Louise, i Doreen Burdalski. Targeting the Baby Boomer Market: A Collaborative Marketing and Design Branding Project. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-655.
Pełny tekst źródłaMcKittrick, Susan. Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes! Boston, MA: Patricia Seybold Group, maj 2011. http://dx.doi.org/10.1571/sa05-26-11cc.
Pełny tekst źródłaKnetter, Michael. Is Price Adjustment Asymmetric?: Evaluating the Market Share and Marketing Bottlenecks Hypothesis. Cambridge, MA: National Bureau of Economic Research, wrzesień 1992. http://dx.doi.org/10.3386/w4170.
Pełny tekst źródłaNeumark, David. Experimental Research on Labor Market Discrimination. Cambridge, MA: National Bureau of Economic Research, luty 2016. http://dx.doi.org/10.3386/w22022.
Pełny tekst źródłaWerling, Eric. Building America Research-to-Market Plan. Office of Scientific and Technical Information (OSTI), listopad 2015. http://dx.doi.org/10.2172/1226785.
Pełny tekst źródłaBailey, Robert M., James A. Hoskins, James R. Multari, Lancaster Jr., Strackbein Anita R. i Mary E. Educator Market Research: In-depth Interviews. Fort Belvoir, VA: Defense Technical Information Center, listopad 2001. http://dx.doi.org/10.21236/ada416290.
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