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Löbler, Helge, Hans Kjellberg, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Katy Mason, Janet McColl-Kennedy i Suvi Nenonen. "Market futures, future markets: research directions in the study of markets". Sage, 2012. https://ul.qucosa.de/id/qucosa%3A15286.
Pełny tekst źródłaZubko, V., Тетяна Олексіївна Алексахіна, Татьяна Алексеевна Алексахина i Tetiana Oleksiivna Aleksakhina. "Market research tools industry". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/31147.
Pełny tekst źródłaZadworna, Magdalena. "The Swedish Market for Interior Doors : Market Research". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6466.
Pełny tekst źródłaProblem
The problem of the paper is the structure and characteristics of the interior door market in Sweden.
Purpose
The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door.
Method
The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company.
Result
The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.
Said, Emanuel. "The value of market research information : how do clients of market research services construct value from their usage of market research information?" Thesis, Cranfield University, 2011. http://dspace.lib.cranfield.ac.uk/handle/1826/7096.
Pełny tekst źródłaSobbizadeh, Hibel. "Mobile Broadband: A Market Research". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Pełny tekst źródłaStenbom, Gustav. "Geodemographic Segmentation in Market Research". Thesis, KTH, Optimeringslära och systemteori, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188816.
Pełny tekst źródłaMarknader kan vara komplexa, men att förstå dem är kritiskt för de institutioner och företag som interagerar med individer. Detta projekt använder klustertekniker för att segmentera den svenska marknaden, vilket tillhandahåller ett mycket begripligt sätt att förstå befolkningen. Med ambitionen att få insikt i demografiska och psykografiska egenskaper hos populationer, och hur dessa hänger samman med individers geografiska regioner, undersöker detta projekt fyra klustertekniker för att segmentera den svenska marknaden utifrån enkätdata. De metoder som undersöks är: En tvåstegs metod med korrespondensanalys följd av hierarkisk klustering, k-modes kluster analys, self-organizing maps följt av hierarkisk klustering och slutligen den kategoriska klusteralgoritmen CLICKS. Varje teknik undersöks individuellt med avseende på klusternas karaktäristiska egenskaper, sedan jämförs teknikerna med varandra. Korrespondensanalysen, k-modes och self-organizing maps visar sig vara tekniker som kan utföra segmenteringen, och self-organizing maps visar sig vara den bästa metoden beträffande klusternas kompakthet och inom-kluster-fel. Resultaten från detta projekt visar att personer i urbana områden är mer benägna att leva ensamma, använda nikotinfritt snus och vilja köpa en elbil, i jämförelse med personer från landsbygden. Individer från landsbygden är i sin tur med benägna att lyssna på rockmusik och besöka shoppinghemsidor än personer i urbana områden.
Mustonen, Ruusa, i Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.
Pełny tekst źródłaAbstract
Date: May 15, 2009
Course: Master thesis, EFO705
Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se
Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se
Tutor: Tobias Eltebrandt
Title: CAN Europe – Market Research of Sweden
Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.
Research questions:
- What are the characteristics of the Swedish labour and recruitment market?
- Are the Swedish companies interested in using CAN Europe’s tests?
- What would be the suitable marketing mix when entering the Swedish market?
Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.
Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used. Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.
Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.
Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar
NEVES, ANTONIO BERNARDO FERREIRA. "STATISTICAL MODELS IN ADVERTISING MARKET RESEARCH". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 1991. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9046@1.
Pełny tekst źródłaThe advertising is no doubt one of the most important weapons of Marketing. However, to measure its short-term efficiency as the result of sales increase can be a difficult task, mainly when it is compared to promotion results. For that, statistical models are being developed using other measures rather than sales volumes. At the same time, the advertising turn up to be seen in a more scientific way. Moreover, it took a remarkable place within the Marketing Research, creating different tendencies about the best way of guarenteeing the investiment return. Here is showed an essay of linking the theory and the most important and confirmed results of Advertising Reserch, presenting one methodology that assures this return with some guarantee.
Mateus, Cláudia Vanessa Murteira da Luz. "Estágio na HMR – HEALTH MARKET RESEARCH". Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10364.
Pełny tekst źródłaO presente relatório foi elaborado no âmbito do estágio curricular que realizei na empresa HMR – Health Market Research entre 1 de outubro de 2012 e 28 de fevereiro de 2013. Um dos principais objetivos deste relatório é o de dar conta da análise e revisão linguísticas de um conjunto de textos que realizei durante o estágio, fundamentada nos instrumentos de normalização e divulgação linguística. O relatório está organizado em quatro capítulos, em função das áreas em que se desenvolveu a minha intervenção: I – Ortografia; II – Pontuação; III – Sintaxe; IV – Redundâncias e Outros Problemas.
WANG, Haixiu. "Competitive market research and product design". Digital Commons @ Lingnan University, 2014. https://commons.ln.edu.hk/cds_etd/11.
Pełny tekst źródłaLi, Joshua. "Market research on China's feminine napkin topsheet market and how should Tredegar decide its market strategy". Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636660.
Pełny tekst źródłaYoder, Elliott Cory. "Commercial style market research for Navy activities". Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1993. http://handle.dtic.mil/100.2/ADA277038.
Pełny tekst źródłaChan, Chun-leung, i 陳眞良. "Market research of home video editing service". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265194.
Pełny tekst źródłaBolton, Richard John. "Multivariate analysis of multiproduct market research data". Thesis, University of Exeter, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302542.
Pełny tekst źródłaKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools". Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Pełny tekst źródłaCorrado, Charles J. "Nonparametric statistical methods in financial market research". Diss., The University of Arizona, 1988. http://hdl.handle.net/10150/184608.
Pełny tekst źródłaChan, Chun-leung. "Market research of home video editing service /". [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302103.
Pełny tekst źródłaGbohounme, Idelphonse Leandre Tawanou <1990>. "RESEARCH QUESTION :VOLATILYSTRUCTURE OF THE COMMODITY MARKETS (AFTER CLEANING FOR FINANCIAL MARKET VOLATILITY". Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10812.
Pełny tekst źródłaYoung, Murray A. "Perceptual dispersion in a competitive market". Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Pełny tekst źródłaAlt, Rainer, i Stefan Klein. "Twenty years of electronic markets research". Universitätsbibliothek Leipzig, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-171651.
Pełny tekst źródłaPolowczyk, John Phillip. "Market research in the United States Navy : a study of the skills and tools required to conduct market research /". Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1996. http://handle.dtic.mil/100.2/ADA324454.
Pełny tekst źródłaThesis advisor(s): Janice M. Menker, Sandra M. Desbrow. "December 1997." Includes bibliographical references (p. 115). Also available online.
Naples, Colin James. "Brining A Monitoring System To Market". Case Western Reserve University School of Graduate Studies / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=case1370609262.
Pełny tekst źródłaHürata, Mehmet Yasin. "A market research for Turkish commercial banking business". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4293.
Pełny tekst źródłaFollowing the liberalization of Turkish economy in 1980, Turkish macro and
micro economic indicators have designated boom. Also considering the
globalization effect and increase in the correlation among banking industries’ of
countries, Turkey has been experiencing an evolution in banking business.
Besides, fed with some economic crises effects, the customers’ perceptions about
“new ways of banking” in this dynamic environment are worthwhile to study
from a marketer’s viewpoint. To achieve over-performance in commercial
banking business in Turkey, first step is to know about the current factors which
are affecting marketing decisions of commercial banks.
Pizey, Tobermory Robert. "The Role of Market Research in Business Development". Thesis, University of Canterbury. Engineering Management, 2013. http://hdl.handle.net/10092/7470.
Pełny tekst źródłaCukrowski, Jacek, i Manfred M. Fischer. "European Integration: Strategic Market Research and Industry Structures". WU Vienna University of Economics and Business, 2000. http://epub.wu.ac.at/3962/1/SSRN%2Did1435350.pdf.
Pełny tekst źródłaMIRE, FABIO ANDRE, MARIE ARCHIBALD, LARUEN HOEPFNER, JESSICA SCHULTE i ACACIA MOORE. "CFA RESEARCH CHALLENGE: SPROUTS FARMERS MARKET INITIATING REPORT". Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/613271.
Pełny tekst źródłaAlt, Rainer. "Electronic market research and the impact of consumerization". Universität Leipzig, 2014. https://ul.qucosa.de/id/qucosa%3A35784.
Pełny tekst źródłaŠlepikas, Paulius. "Handheld concrete cutter. Market research and concept development". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-217990.
Pełny tekst źródłaI detta masterprojekt analyseras ämnet handhållen djupskärning. Nuförtiden inom byggbranchen står arbetarna inför utmaningen att skära i betong, tegel och annat mineralbaserat material som är djupare än 15 cm. För närvarande finns det ett antal handhållna lösningar för djupskärning, dock med stora begränsningar så som låg pålitlighet och säkerhet, högt pris och behov av underhåll samt tröttsam användning av dessa maskiner. I detta arbete delas projektet upp i två komponenter – marknadsundersökning och konceptutveckling. För att bygga upp en kunskapsbas granskas först nuvarande tekniska plattformar för handhållna djupskärningsmaskiner. Därefter analyseras teoretisk bakgrund om marknadsundersökning och konceptutveckling. Baserat på det teoretiska ramverket, implementeras marknadsundersökningar och konceptutveckling och genomförandet beskrivs. Sekundär forskning, kundintervjuer och fokusgrupper är de primära informationskällorna för marknadsundersökningen. Morfologiska och Pughs matriser används sedan för att generera och utvärdera möjliga koncept, medan programen SolidWorks och KeyShot används som verktyg för utveckling av designfunktioner. Resultat från marknadsundersökningen visade att fönster, dörrar, ventilationsöppningar, storlekändringar på tegelstenar eller betongelement och korrigering av defekter som uppkommit under gjutning är de huvudsakliga användningsområdena för djupskärningsmaskiner. Det noterades att de flesta byggnadsarbetarna inte är medvetna om dessa maskiner, använder improviserade lösningar eller anlitar underleverantörer. Enfasig elektrisk ringsåg är resultatet av produktkonceptionsstadiet. Tre designdetaljer – tandad ring, teleskopskärmskydd och startbrytare – föreslås därefter. Slutligen presenteras diskussion om projektet och dess slutsatser samt rekommendationer och en kort översikt över framtida arbete. Arbetet består av 7 delar: introduktion, referensram, genomförande, resultat, diskussion och slutsatser, rekommendationer och framtida arbete, referenser. Avhandlingen består av: 68 sidor text utan bilagor, 40 figurer, 4 tabeller, 35 referenser. 8 bilagor bifogade.
Mognon, Beatrice <1993>. "Marketing Research: a magnifying glass inside the market". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12510.
Pełny tekst źródłaPuth, Yannik. "Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76320.
Pełny tekst źródłaEriksson, Martin, i Tobias Ohlsson. "The Cargo Tray Industry in India – A Market Research". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9939.
Pełny tekst źródłaTitle: The Cargo Tray Industry in India – A Market Research
Authors: Martin Eriksson and Tobias Ohlsson
Supervisor: Cecilia Lindh
University: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 credits
Research question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments?
Target group: The primary target is Autoform. The secondary target group is other caraccessories manufacturers who want to know about the Indian car industry. Thethird target group is any foreign company that wants to know about India andtheir regulations towards foreign companies entering India.
Purpose: The purpose is to give Autoform knowledge about the Indian car- and cargo traymarket, as well as to give them an overview about India and their regulationstowards foreign companies entering India.
Theoretical framework: The theoretical framework consists of a PEST analysis for the businessenvironment, Porters five forces for the cargo tray industry and our model forthe overview of the automobile industry.
Methodology: This thesis is based in both primary and secondary information that have beengathered within the frame of our theoretical framework.
Analysis/Discussion: The analysis consists of a comparison between the empirical content from eachof the different models used for the empirical research. By highlighting the mostrelevant findings of the data from each model and put it together we can drawconclusions and make direct connections between the business environment inIndia and the car- and cargo tray industry.
Conclusions: The answer to the research question is that the Indian cargo tray industry is apromising place for Autoform to make future investments. However there aremany factors and forces to consider and be aware of.
"Market efficiency research on Shanghai stock market". 2002. http://library.cuhk.edu.hk/record=b5890949.
Pełny tekst źródłaThesis (M.B.A.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaves 77-78).
ABSTRACT --- p.III
TABLE OF CONTENTS --- p.iv
LIST OF TABLES AND FIGURES --- p.vi
Chapters
INTRODUCTION --- p.1
DATA AND RESEARCH METHODOLOGY --- p.6
EFFICIENCY TESTS --- p.12
Time Serial Correlation Analysis --- p.12
Seasonal Fluctuation --- p.16
General Index's analysis and comparison --- p.17
Holiday Effect --- p.20
Test of Predictability in Stock Market Returns --- p.35
Larger Stock in June effect --- p.37
Passive Vs Active portfolio (with technical analysis) --- p.39
Technical analysis --- p.40
Filter Rules Approach Testing --- p.43
Returns over Short and Long Horizons --- p.49
Holding Period Return over Short and Long Horizons --- p.50
Accumulative Abnormal Return over Short and Long Horizons --- p.51
Mutual Fund Performance --- p.52
Mutual Fund vs. Index --- p.53
Relative Performance among Mutual Funds --- p.54
"B/M, Size, and P/E Effect" --- p.55
"Correlation among B/M, Assets, Market Value of A Share, P/E and Beta" --- p.56
B/M and Annual Return --- p.57
P/E and Annual Return --- p.59
Assets and annual return --- p.60
Market Value of A Share and Annual Return --- p.61
Beta and Annual Return --- p.53
Multiple Regressions --- p.64
CONCLUSION --- p.66
Limitation of Research --- p.66
Summary --- p.67
APPENDIX 1 --- p.69
APPENDIX 2 --- p.70
APPENDIX 3 --- p.71
APPENDIX 4 --- p.72
APPENDIX 5 --- p.73
BIBLIOGRAPHY --- p.77
Abdoulaye, Mohamed Cisse. "The African market research industry : finding new market spaces". Master's thesis, 2017. http://hdl.handle.net/10400.14/22632.
Pełny tekst źródłaEsta dissertação debruça-se sobre diversas questões estratégicas, nomeadamente: criação de uma nova estratégia para inserção no mercado e estratégia de posicionamento. Por conseguinte, esta dissertação consiste na criação de um caso de estudo baseado numa start-up que tenciona inserir-se no mercado: Thot Insights. Esta start-up irá fornecer serviços de pesquisa de mercado para negócios em África. Assim, irá apostar em mensagens para recolher, processar e fornecer visões do consumidor.O caso de estudo visa providenciar ao leitor a oportunidade de desenvolver uma estratégica de negócio para uma empresa recentemente criada. Também, aumentar a consciência face aos desafios do processo de tomada de decisão (com informação incompleta) em países emergentes.O presente caso estudo não tenciona desenvolver o seguinte: cobrir os 54 mercados do continente, no entanto está focado em alguns mercados considerados estratégicos. Porém, este caso de estudo não irá fazer uma extensa análise sobre o modelo de negócio da empresa (tais como modelo de negócio, informação financeira ou a principal fonte de recolha de informação). Também não tenciona analisar os concorrentes em cada mercado, mas irá adotar uma perspetiva mais alargada, ou seja, destacar os principais concorrentes de acordo com a posição geográfica.A literatura relacionada com o posicionamento estratégico, estratégia blue ocean, análise de concorrentes e classificação foi fundamental na análise das questões estratégicas. Tal conduz a um conjunto de recomendações: estabelecer primeiro na Nigéria e depois no Gana. A segunda recomendação de uma oferta e mais tarde educar os compradores acerca de um novo conjunto de serviços.
Verster, Kia. "Evaluating market potential in emerging markets using marketing data". Diss., 2014. http://hdl.handle.net/2263/40282.
Pełny tekst źródłaDissertation (MBA)--University of Pretoria, 2013.
pagibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Yuan, Chuang Chen, i 莊鎮遠. "Tauwan Call Warrants Market Research". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/82542889398746631604.
Pełny tekst źródła國立臺北大學
企業管理學系
88
Recently,It has a tremendos change in the developing of new financial commodity.With the surge of the taiwan stock market,the warrant has become the hit among the popular investment instruments. This research tends to find the followings: 1、The first purpose of this research is to make investors understand the new financial commmodity and to increase the knowledge of investment and the way of hedge. 2、Local securities corp.s stand the dominant position in domestic warrant''s market.Thus,the researcher interviewed with those companies,try to find the presence and the issuing process,the way to hedge 、operation strategies and the future of this sector...and so on. 3、Collected questionaires from the warrant investors,the reascher intends to find how the investors get involved with this new financial commodity.
LEE, SHU-MIN, i 李淑敏. "Research of Dwelling Insurance Market". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/59984982791102565691.
Pełny tekst źródłaHung, Shengmin, i 洪聖閔. "Essays on Capital Market Research". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/48882311271208862209.
Pełny tekst źródła國立臺灣大學
會計學研究所
100
There are two essays in this dissertation. The fist essay discusses the predictability of aggregate returns and aggregate earnings. The accounting identity of Voulteenaho (2000, 2002) is used to identify the relation between book-to-market ratio, expected returns, and expected earnings. This identity is further incorporated into the estimation system suggested by van Binsbergen and Koijen (2010). The results show that both returns and earnings are predictable and are consistent with accounting identity proposed by Voulteenaho (2000, 2002). The second essay discusses the relation between earnings quality, earnings beta, and cost of equity. By revising the model of Lambert et al. (2007), we argue that high earnings quality will lower the earnings beta, which is the covariance between firm’s earnings news and market’s earnings news. Additionally, as a priced factor, lower earnings beta will cause a lower cost of equity. Empirically, we follow Da and Warachka (2009) to use analyst’s earnings forecast revision to measure the earnings news and construct the earnings beta. The empirical results show that firms with high earnings quality will have lower earnings beta and thereby lower cost of equity. The results also survive most of the robustness checks.
Shih-HongYang i 楊世宏. "Research on Capital Market Efficiency". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77418838738838873481.
Pełny tekst źródła元智大學
會計學系
97
This thesis investigates whether information uncertainty leads to a firm’s misevaluation by the capital market. Further, we examine an analyst’s forecast biases increase due to the relative high level of information uncertainty. Our samples consist of companies in North America. The sample period is from 1988 to 2006. This study adopts the model in Rhodes-Kropf, Robinson, and Viswanathan’s (2005) to evaluate market mispricing. We use the perception of earnings quality to proxy information uncertainty. We find the positive association between information uncertainty and the possibility of being mispriced by the capital market. Moreover, an analyst’s forecast accuracy is significantly decreased when predicting the earnings of a firm with relative high information uncertainty.
Wang, ming-yi, i 王明懿. "Research of China security market". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/65661311763277607726.
Pełny tekst źródła國立臺北大學
會計學系
90
Abstract: Stock market is an important indicator to reflect the macro economy of a country. With the economic reform in China, the security market, a symbol of capitalism, has opened up in succession with the extensively control policy and planning economy. Though it has only 10 years since it was opened in 1990, the market has drawn global investors’ attraction for its booming growth and extensive potential. This thesis aims to explicate and analyze the important articles that the current China security market is complying with, review some major issues and reforms (Since 1997~now), and research into the development of the future security market. The purposes of this thesis were as follows. 1.To discuss the policies and regulations related with the security market 2.To study the relative issues and topics related in the security market and analyze its reforming policies. 3.To evaluate growth enterprise marker policy and its future development. As the topic of this thesis is not suitable for quantification statistics approach, the thesis is built on the comparison approach to induce its finding by reviewing and analyze the topic-related periodicals, academic paper and research. A practical interview is used to reinforce the study. Interview the domestic security merchants who have prepared to engage in China security market to find out the strategies they would adopt towards the globalize market; the strength and the challenge they are faced with in Mainland China. Through these respondents’ market experience and knowledge, the secondary information can be completely proved. The study is composed of five chapters: The first chapter is to introduce the study background and its motivation. The second chapter is the interpretation and analysis of related policies of China security market. The third chapter is focused on the urgent problem that the current China security market is faced with, controversial market issues since before, and the reform policy. The fourth chapter is to expound the future of China security market and find out the advantage and competitiveness of Cross-strait cooperation. The fifth chapter is the summary and conclusion. There are Three findings of the thesis. 1. The China security market has been regarded as a strategy market for the extensive intervention from China government. Corporate governance of China listing company was issued to improve the situation, aiming to reinforce the obligation of directors, complete the performance evaluation and restraint mechanism, ascertain the supervisory authority of the director board , and increase the company information transparency. The standard accounting system is made to replace the previous was varied with the industry to raise the comparative capacity of accounting system. 2. The reforms that the China security market has been promoted in recent years are as follows: reduce the State shareholding, set up the growth enterprise market, integrate A, B stock, increase the company information transparency, set up the collective suit system, open the market to domestic institution investors, allow the establishment of the fund management company and security joint venture of Chinese and foreign investment. Progressively open the following business, the fund investment management, the broker and agent management, bank investment , assets management, security investment counseling business. Increase derived financial goods and the financial investment tools. 3. The current competitive advantages of Taiwan Security merchants engaging in China security market are as follows: providing investment and finance management consulting service, oversea public-listing counseling for Taiwan-invested enterprises, Being overseas listing foreign stock broker, international business coordination and being B stock agent.
Li, Hsiu-Wei, i 黎修位. "Wedding Card Design and Market Research". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20638391960138830369.
Pełny tekst źródła南華大學
創意產品設計學系
103
This study aimed to explore the creative wedding invitation designs, text, shape, color performance, content layout and design. To achieve the purpose of this study, I adopted "creative wedding invitations preference questionnaire" as a research tool for asking Hsinchu County marriageable people, picking a random manner questionnaire. Total 130 questionnaires were returned 120 valid questionnaires, the effective rate of 92.3%. According to the statistical analysis of the survey and the information available, the use of the method include: descriptive statistics, sort title processing and analysis. The research results were caused by the following conclusions: 1. Different gender preference for Chinese wedding invitations, the same views on the content layout dimension, other dimensions of the there were differences. 2. Different ages preference for Chinese wedding invitations, there were differences in the different dimensions. 3. Different degree recipients for Chinese wedding invitations, the same views on the content layout dimension, other dimensions there were differences. 4. Different residential areas subject preference for Chinese wedding invitation in writing style, content layout and the design were same views, while others had differences. 5. Different gender preference Western style wedding invitations, there were differences in the different dimensions. 6. Different ages preference Western style wedding invitations, there were differences in the different dimensions. 7. Different maximum degree recipients preference Western style wedding invitations, the same views on the content layout dimension, other dimensions there were differences. 8. Different residence preference for Western style wedding invitations, the same kind of comments on the pattern, while others were different.
HUANG, CHI-YING, i 黃琦縈. "Wedding Ring Design and Market Research". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/03610414222081311056.
Pełny tekst źródła南華大學
創意產品設計學系
105
The study aims to investigate ths styles and materials of Wedding ring.In order to achieve the goal of the study,surveys are adopted.The self-devised survey “The style and designs of wedding rings and market preferences”was employed.The target group included men and woman who were in the marriageable age living in the southern part of Taiwan.They were randomly selected to complete the survey.135 surveys were distributed and 120 effective survey were sent back.The effective recovery rate reached 88.8%. The descriptive statistics and SPSS were employed to analyse the result.According to the result,the fllowing conclusions were reached: 1. Participants of different gender have the same responses regarding the styles and the materials of wedding rings,the shape of diamond and the use of the colored diamod but have different responses regarding other factors. 2. Participants of different age groups have the same opinions regarding the styles of the wedding rings and the use of the colored diamond but have different opinions on other factors. 3. Participants of higher educational backgrounds have different opinions regarding the styles and the materials of the wedding rings. 4. Participants of living in different areas have different opinions regarding the styles of the wedding rings but have the same opinions regarding the materials of wedding rings.
Huang, Hsin-I., i 黃馨儀. "Brand Equity Research in NB Market". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73127937247906394900.
Pełny tekst źródła國立中山大學
國際經營管理碩士班
99
With the gradual decline in gross margin in OEM industry, the development of the brand has been seem as the key to improve revenue performance. Taiwan''s industries mostly started from OEM industry, and facing increasingly fierce international competition in recent years, government and industry are also actively promoting the branding. This study takes Taiwan’s notebook industry in 3C industry as the research object and study to explore the relationship between brand equity and purchase intentions and examine the factors that may affect the brand equity. This research uses consumer survey results of the statistical data analysis to explore what key elements should industry pay attention to when they are doing branding. The result shows that by enhancing brand equity, it will also enhance purchase intention. Better brand equity can be achieve by strengthen the brand image, brand trust and customer satisfaction. Moreover, the degree of loyalty will be affected by price and therefore it affects brand equity.
YANG, SHUN-HSU, i 楊順旭. "Research on the homemade brand market". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y34395.
Pełny tekst źródła逢甲大學
經營管理碩士在職學位學程
107
In recent years, with the rapid development of science and technology, the rise of online shopping, and changes in consumption patterns, physical access is no longer the only choice for consumers. Online shopping has divided the retail market. In response to changes in consumption patterns, the business model of many enterprises has changed from the original B2B to the B2C. Because there is no regional separation of online shopping, and the price comparison is easy, enterprises are facing the advent of the era of low profits. The home appliance market is the first to bear the brunt. The consumers can easily find and compare the prices. Consumers will only choose the lowest price to make the purchase. Therefore, the competition between the dealers and the dealers is even more serious. Changes in market access and consumption patterns, business models and marketing strategies have to be changed, and agency sales have been unable to meet the reasonable profits of enterprises. In order to not fall into the red ocean of online shopping price competition, only market products will be in the hands of the company. Own branding has become the best transformation choice for companies in a competitive and price-sensitive market. This research focuses on A company's own brand EMMAS in the competition of Japanese Korean and other first-line brands and many third-brand brands and analyzes how to market brand promotion brands, to establish consumer brand recognition, and then to let consumers generate brand loyalty. Keywords: B2B, B2C, brand recognition, brand loyalty.
Wu, Cheng-Chin, i 吳承縉. "Taiwan Diaper Market Research and Analysis". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qmq5bc.
Pełny tekst źródła國立臺灣大學
國際企業學研究所
107
This paper analyzes Taiwan diaper market, including brands such as Pampers, MamyPoko, Merries, Huggies, Libero and UniDry, based on marketing research by Jen, Chen (2015). With regard to market analysis, the paper illustrates the brand awareness and market share of each brand, and utilizes Principle Components Analysis (PCA) to measure brand loyalty. The results show that Pampers, MamyPoko and Merries have the highest brand awareness, market share and brand loyalty. In terms of marketing strategy planning, the paper figures out consumer motivations using Factor Analysis. Based on these motivations, the paper defines market segments using Cluster Analysis, and the market size and characteristics of each segments using Chi-Square Analysis. And it shows that “Pursuing Social Identity” segment has the largest market size. In addition, the paper discusses the motivations that positively influence the brand loyalty with the use of Regression Analysis. Lastly, the paper illustrates the Brand Perceptual Map for each brand using Factor Analysis to figure out the brand positioning. The results show that MamyPoko and Merries position themselves as sincerity, and thus, is closer to the ideal point on the Brand Perceptual Map. On the contrary, Huggies, Libero and UniDry are further from the ideal point. Regarding marketing portfolio development, the paper figures out the product characteristics that consumers prefer and the willingness to pay for each characteristic, using Conjoint Analysis and Regression Analysis, respectively. The results show that consumers prefer Pampers, MamyPoko, cotton materials, tape type diapers, cartoon patterns.
Huang, Yi-Chin, i 黃意晴. "RMB Internationalization Research of Foreign Exchange Market & Interest Rate Market". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y878r8.
Pełny tekst źródła國立臺灣大學
財務金融組
107
1. Interpretation of the RMB Internationalization Index (RII) issued by International Monetary Institute (IMI) of Renmin University of China:The RMB Internationalization Index is an important reference indicator for the mainland''s official formulation of the RMB internationalization policy. Through the understanding of the RMB internationalization index, it is helpful to grasp the footsteps and directions of the mainland''s official RMB internationalization, which will help to construct a clearer outline. 2. RMB Internationalization in the foreign exchange market:Through the introduction of the offshore RMB (CNH) and onshore RMB (CNY) foreign exchange market practices, we will learn more about how the mainland government promotes the internationalization of the RMB in the foreign exchange market, including:Joining the Special Drawing Rights (SDR) to enhance the status of the International Monetary Fund (IMF), the Belt and Road Initiative, the Oil futures cleared in RMB , the African market permeated by RMB , and the increase in the RMB ratio of the global central bank''s foreign exchange reserves. 3. RMB Internationalization in the interest rate market: With the opening of the US-China trade war, the RMB must change its strategy on the road of internationalization, focusing on the openness of the capital market that China can control its own fate , so from 2016 Initially, the RMB capital market has further expanded, including:From the dim sum bonds to the significant increase in the size of the panda bonds,and the development of SDR Mulan bonds and green bonds, through the settlement agent CIBM and bond connect, the domestic inter-bank bond market is greatly opened to the outside world, and the RMB government bonds and policy bonds will be included in the Bloomberg Barclays US Aggregate Bond Index in April 2019, allowing RMB bonds to officially enter the global mainstream bond market, and to further the internationalization of the RMB. 4.Conclusion:The author''s argument for the internationalization of the RMB was launched in December 2012. It is the official announcement of the mainland''s official RMB business to go out of Hong Kong and Macao. Therefore, as RMB internationalization enter the seventh year, how does the internationalization of the RMB match the official macro policy of the mainland? Get rid of the global warming protectionism and regional unfriendly vision, from small countries to regions to international organizations, step by step to construct a global clearing ecosystem belonging to the RMB, and have the opportunity to overtake the pound(GBP) and the yen(JPY). In the near future ,RMB can rank the top three in the world with the US dollar(USD) and the euro (EUR).
HE, WEI-CHI, i 賀偉棋. "The Research on the Study of the Exchange Market Pressures, Stock Markets and Bond Markets". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/01399196466158594433.
Pełny tekst źródła東海大學
財務金融學系
103
Focusing on the relationship between exchange market pressure (EMP) and stock market by most previous studies, few of such studies has focused on the relationship between EMP with bond market and above all, almost none of such studies has focused on the relationship among exchange market pressure, stock market and bond market. As a result, this thesis intends to research on the co-relationship among exchange market pressure, stock and bond markets in South Korea, Taiwan, Singapore and India, via the analysis of VAR Model and Multivariate GARCH Model. Our results are as followings, first, in conditional mean equation: (1) There is a two-way negative reciprocal effect between EMP and stock market; (2) The reciprocal effect between EMP and bond market is mostly insignificant; (3) There is a two-way positive reciprocal effect between stock market and bond market. Second, in condition variance equations: (1) There exists a volatility spillover effect for the relationship among exchange market pressure, stock market and bond market; (2) For the four nations, there exists a two-way cross market effect for asymmetric volatility transmission across EMP and stock market. In addition, there exists a cross market effect for asymmetric volatility transmission across EMP and bond market. However, for Taiwan and South Korea, the effect is one-way. The empirical study also indicates that in most cases, stock market exhibits unidirectional cross market effect for asymmetric volatility transmission across bond market.
Wang, Shu-Yi, i 王姝怡. "Market Research and Brand Strategy Planning--Case Study of Canned Coffee Market". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97040474562807630329.
Pełny tekst źródła淡江大學
管理科學學系
91
The high added-value that brand brings out can''t be imitated and replaced by other competitors. Therefore, building brands has become an immediate matter. Brand management with excellent performance will have to gather correct market information first, then analyze it through strict statistical methods so that you can overview and control the market to formulate appropriate brand strategies. This research had chosen six canned coffee brands as studying objects and De La Gauche is chosen to be the main subject of brand issues. The issues of this research include the consumer analysis, competition analysis and brand analysis. By competition analysis , we can recognize the main competitor and know its market share, key success factor, competitive strength and weakness, and competitive strategy. Consumers analysis analyzes the market segmentation, target market, consuming situation, purchasing situation, and media preference. Brand analysis probes into the brand awareness, brand royalty, brand perceived quality, brand association and brand extension of De La Gauche to formulate brand strategy. The purpose of this research is trying to provide an entire brand management structure on the basis of market analysis. With this structure we construct in this research and appropriate analytical tools, we hope that we can help decision makers to make right decisions and formulate appropriate brand strategy to triumph the market.
Sung, Hsin-Hua, i 宋欣樺. "Industrial and Labor Market Research ―Portfolio Analysis". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/xf9us7.
Pełny tekst źródła銘傳大學
經濟學系碩士班
93
Based on the global and domestic conditions in economy and social change, government always needs to set the goal of growth, plan the budget and lead clearly the direction of overall industrial development in every particular stage. The appropriateness of various industry and labor policies and the efficiency of resource allocation can certainly influence the performance of the aggregate economy in the future. On the other hand, human capital is the most important factor of productivity in industry. If could be arranged more effectively, it would not only upgrade the industry but also create new industries and achieve the objective of sustainable economy. Therefore, it is necessary to discuss the performance and correlation between the current industry and labor market. This thesis uses the portfolio theory to analyze the development of industrial structure and the allocation of human resource to examine whether it has been operated in an economically efficient situation. By applying the finite distributed lag model the link between the industry sector and the labor market can be clearly identified, hence the transfer unemployment and the related training programs can be more efficiently planned and implemented. Results from this study strongly recommend that policymakers should make some minor adjustments in industrial policies, should also combine specific training projection with these policies accordingly.
Chen, Hsiung-Yin, i 陳引雄. "Research on Taiwan Automobile Market Strategic Group". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pm7skz.
Pełny tekst źródła國立東華大學
企業管理學系
105
Taiwan automobile market since 2002 to join the WTO, with the deregulation of the market liberalization, import car market share has increased year by year. In the face of the competition of imported cars, domestic automobile industry in the automotive market development strategy trends why it is worth in-depth discussion. A strategy group is a useful analysis tool for analyzing strategic actions in different industries in the same industry. This study takes the domestic automobile industry in Taiwan as the research object, discusses the development strategy of domestic automobile industry from 2002 to 2016, the movement situation of Taiwan automobile market strategy group, and the difference of production and sales of each group of strategic groups. Research methods, first of all with a large number of secondary information, for the development of important events in-depth analysis of the company, and then interview the information of the industry summarized, as a proposition discussion. Finally, the conclusions of the study, the industry and follow-up research recommendations. The conclusion of this study shows that the domestic automobile industry in Taiwan is divided into three groups according to the Local Content Rate and the automobile price: (1) the strategy group of the independent brand product group; (2) the technology cooperation product strategy group; (3) OEM and assembly strategy group. The group of industry in the company's development strategy of autonomy, the key technology to master the ability of the market production and marketing geographical scope, have presented significant differences. During the period from 2002 to 2016, four groups of strategic groups were moved, moving both active and passive to the two extreme groups of Local Content Rate. Active mobile industry, mainly to master the key components and technical resources capacity-based; passive mobile industry, mainly based on the technical master plant strategy layout. The strategy group is the best in the sales volume and the strategy group. After moving the industry in the sales part of the initiative to move to its own brand product strategy to guide the group of LUXGEN, showing an upward trend in sales. And passive to the foundry and assembly strategy to guide the group of Ford Lio Ho, in the sales showed a significant decline in the trend.
Sung, Yu-ching, i 宋雲卿. "The research of China stock market bubble". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7676m2.
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