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Gotowe bibliografie tematyczne / MARKET RESEARCH TECHNIQUES / Książki

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Książki na temat „MARKET RESEARCH TECHNIQUES”

Autor: Grafiati

Data publikacji: 11 września 2023

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1

Robin, Birn, Hague Paul N i Vangelder Phyllis, red. The handbook of international market research techniques. Wyd. 2. London: Kogan Page, 2000.

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2

John, Snyder, red. Forecasting and market analysis techniques: A practical approach. Westport, Conn: Quorum Books, 1994.

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3

1972-, Williams Navin, i York Sue 1968-, red. The handbook of mobile market research: Tools and techniques for market researchers. Chichester, West Sussex, United Kingdom: John Wiley and Sons, Inc., 2014.

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4

Priya, Preeti. Market selection decision scorecard: Integrating multivariate techniques and AHP. Anand: Institute of Rural Management, Anand, 2010.

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5

G, Pol Louis, i Thomas Richard K. 1944-, red. Healthcare market research: Tools and techniques for analyzing and understanding today's healthcare environment. [Burr Ridge, IL]: Irwin, 1997.

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6

A, Morrison Margaret, red. Using qualitative research in advertising: strategies, techniques, and applications. Thousand Oaks, Calif: Sage, 2002.

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7

The handbook of online and social media research: Tools and techniques for market researchers. New York: Wiley, 2010.

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8

Poynter, Ray. The handbook of online and social media research: Tools and techniques for market researchers. New York: Wiley, 2010.

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9

McAllister, Isabel. The use of modular building techniques for social housing in the UK: A market research report. Watford: Published by Construction Research Communications Ltd by permission of Building Research Establishment Ltd, 2000.

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10

Matthew, Housden, i Institute of Marketing, red. Marketing research for managers. Wyd. 2. Oxford: Butterworth Heinemann, 1996.

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11

Marketing research for managers. London: Pan in association with Heinemann, 1985.

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12

Matthew, Housden, red. Marketing research for managers. Wyd. 3. Amsterdam: Butterworth-Heinemann, 2003.

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13

Validity in survey research: With special reference to the techniques of intensive interviewing and progressive modification for testing and constructing difficult or sensitive measures for use in survey research : a report. Aldershot, Hants, England: Gower, 1986.

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14

H, Columbus Frank, i Craven Jasper C, red. DNA research. New York: Nova Science Publishers, 2005.

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15

The statistical evaluation of medical tests for classification and prediction. Oxford: Oxford University Press, 2003.

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16

Naumov, Vladimir. Markets information and communication technology and sales organization. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/21026.

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Streszczenie:

In the textbook sets out the basic information about the structure of markets, information and communication technologies (ICT), the methods of their research, assessing the attractiveness and forecasting, criteria and methods of segmentation. Deals with the organization of the sales Department of an IT company, involving analysis of organizational forms, population division, methods of remuneration and non-material incentives for experts dealing with sales of ICT products. Sets out the methodology for strategic sales of complex IT solutions, the technique of negotiation and the basics of neurolinguistic programming. The textbook pays attention to the peculiarities of the sales and promotion of ICT products through the Internet, the possibilities of the use of CRM systems. The principles of the organization of partnerships with clients. This methodical approaches to the assessment of the efficiency of the sales Department of an IT company and its sales staff. Discusses the economic evaluation of the project implementation in selling IT solutions. The textbook is prepared in accordance with the requirements of Federal state educational standard of higher education of the last generation. Designed for students enrolled in training 38.03.05 "Business-Informatics", but it can be useful to students from other disciplines and practitioners working in the field of information and communication technologies.

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17

Butler, John M. Improved analysis of DNA short tandem repeats with time-of-flight mass spectrometry: Science and technology research report. Washington, DC: U.S. Dept. of Justice, Office of Justice Programs, National Institute of Justice, 2001.

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18

Feng, Wang, red. Biomarker methods in drug discovery and development. Totowa, NJ: Humana Press, 2008.

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19

Birn, Robin. Handbook of Market Research Techniques. Kogan Page, 1990.

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20

Robin, Birn, Hague Paul N i Vangelder Phyllis, red. A Handbook of market research techniques. London: Kogan Page, 1990.

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21

Robin, Birn, i Market Research Society, red. The international handbook of market research techniques. Wyd. 2. London: Kogan Page in association with MRS, 2002.

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22

An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series). Kogan Page, 2006.

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23

Poynter, Ray, Navin Williams i Sue York. Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2014.

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24

Poynter, Ray, Navin Williams i Sue York. Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2014.

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25

Poynter, Ray, Navin Williams i Sue York. Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2014.

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26

Poynter, Ray, Navin Williams i Sue York. Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley & Sons, Limited, John, 2015.

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27

Spaeth, Jim, i Robert Duboff. Market Research Matters: Tools and Techniques for Aligning Your Business. Wiley & Sons, Incorporated, John, 2008.

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28

Market Research Matters: Tools and Techniques for Aligning Your Business. Wiley, 2000.

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29

Manganelli, Benedetto. Real estate investing: Market analysis, valuation techniques, and risk management. 2015.

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30

Manganelli, Benedetto. Real Estate Investing: Market Analysis, Valuation Techniques, and Risk Management. Springer International Publishing AG, 2014.

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31

Manganelli, Benedetto. Real Estate Investing: Market Analysis, Valuation Techniques, and Risk Management. Springer, 2016.

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32

Duboff. Market Research Matters: Tools and Techniques for Aligning Your Business (Custom Edition). John Wiley & Sons Inc, 2000.

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33

Poynter, Ray. Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2010.

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34

Poynter, Ray. Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2010.

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35

Poynter, Ray. Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2010.

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36

O'niel, Mark. Stock Market Analysis: A Complete Guide to Analytical Techniques Required for Stock Research. Independently Published, 2022.

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37

Poynter, Ray. Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley & Sons, Limited, John, 2015.

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38

Poynter, Ray. Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Wiley & Sons, Incorporated, John, 2010.

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39

Using qualitative research in advertising: Strategies, techniques, and applications. Thousand Oaks, Calif: Sage, 2002.

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40

Sheehan, Kim Bartel, Margaret Ann Morrison, Eric Haley i Ronald E. Taylor. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Sage Publications, Inc, 2002.

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41

Sheehan, Kim Bartel, Margaret Ann Morrison, Eric Haley i Ronald E. Taylor. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Sage Publications, Inc, 2002.

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42

Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders. Pearson Education, Limited, 2014.

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43

Brea, Cesar. Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders. Pearson Education, Limited, 2014.

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44

Söylemez, Arif Orçun. Foreign Exchange Rates: A Research Overview of the Latest Prediction Techniques. Taylor & Francis Group, 2021.

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45

Söylemez, Arif Orçun. Foreign Exchange Rates: A Research Overview of the Latest Prediction Techniques. Taylor & Francis Group, 2021.

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46

Söylemez, Arif Orçun. Foreign Exchange Rates: A Research Overview of the Latest Prediction Techniques. Taylor & Francis Group, 2021.

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47

Söylemez, Arif Orçun. Foreign Exchange Rates: A Research Overview of the Latest Prediction Techniques. Routledge, Chapman & Hall, Incorporated, 2022.

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48

Housden, Matthew, i Sunny Crouch. Marketing Research for Managers. Taylor & Francis Group, 2012.

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49

Housden, Matthew, i Sunny Crouch. Marketing Research for Managers. Taylor & Francis Group, 2012.

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50

Housden, Matthew, i Sunny Crouch. Marketing Research for Managers. Taylor & Francis Group, 2012.

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