Gotowa bibliografia na temat „Internet marketing”
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Artykuły w czasopismach na temat "Internet marketing"
Jakšić, Anja. "UPOREDNA ANALIZA ONLAJN VIDLJIVOSTI VISOKOŠKOLSKIH USTANOVA PRIMENOM ALATA INTERNET MARKETINGA". Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 34, nr 10 (30.09.2019): 1868–71. http://dx.doi.org/10.24867/04gi13jaksic.
Pełny tekst źródłaBeyer, Anja. "Internet-Marketing". Versicherungskaufmann 47, nr 1 (styczeń 2000): 12. http://dx.doi.org/10.1007/bf03251638.
Pełny tekst źródłaPage, Kelly. "Internet Marketing". Journal of Brand Management 8, nr 4 (maj 2001): 371–73. http://dx.doi.org/10.1057/palgrave.bm.2540036.
Pełny tekst źródłaSaxby, S. "Internet Marketing". Computer Law & Security Review 21, nr 3 (styczeń 2005): 277. http://dx.doi.org/10.1016/j.clsr.2005.01.013.
Pełny tekst źródłaVishe,, Nisha Gurunath. "INTERNET MARKETING". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, nr 05 (22.05.2024): 1–5. http://dx.doi.org/10.55041/ijsrem34416.
Pełny tekst źródłaLeśniewski, Michał Adam. "ENTERPRISE INTERNET MARKETING INSTRUMENTS". Scientific Notes of Ostroh Academy National University, "Economics" Series 1, nr 31(59) (21.12.2023): 37–41. http://dx.doi.org/10.25264/2311-5149-2023-31(59)-37-41.
Pełny tekst źródłaSturienė, Urtė. "Internet marketing tools". Vilnius University Open Series, nr 2 (5.12.2019): 67–74. http://dx.doi.org/10.15388/openseries.2019.18406.
Pełny tekst źródłaRocca, María Inés. "Marketing por Internet". Dixit, nr 12 (29.08.2010): 49. http://dx.doi.org/10.22235/d.v0i12.291.
Pełny tekst źródłaLeeflang, P. S. H., i M. A. Vonk. "Marketing en internet". Maandblad Voor Accountancy en Bedrijfseconomie 77, nr 11 (1.11.2003): 539–44. http://dx.doi.org/10.5117/mab.77.12768.
Pełny tekst źródłaBelz, O. "INTERNET MARKETING TOOLS". Visnyk of the Lviv University. Series Economics, nr 56 (18.12.2019): 316–22. http://dx.doi.org/10.30970/ves.2019.56.0.3029.
Pełny tekst źródłaRozprawy doktorskie na temat "Internet marketing"
Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko i J. Grymailo. "Internet marketing". Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17077.
Pełny tekst źródłaFaria, Giuliana Mendonça de. "Marketing na internet". Florianópolis, SC, 2001. http://repositorio.ufsc.br/xmlui/handle/123456789/81729.
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O objetivo deste estudo é propor um plano de marketing para ser utilizado na divulgação do site do Sindicato Rural de Campo Grande. Para isto são revistos conceitos nas áreas de marketing e marketing na Internet. Partindo do plano de marketing sugerido por Ambrósio (1999), foram verificadas quais estratégias deste plano foram ou estão sendo utilizadas pelo Sindicato Rural de Campo Grande. O plano de marketing utilizado possui quatro fases: oportunidades, marketing estratégico, marketing tático e operação e controle; dentro dessas fases são analisadas diversas estratégias de marketing para garantir a sua eficácia e para que a organização atinja seus objetivos. Verificou-se que a organização estudada não possui plano de marketing e atua de maneira desintegrada nas suas estratégias de marketing e comunicação e, através desta pesquisa a organização poderá utilizar este plano para obter eficácia na divulgação do seu site na Internet.
Brounek, Radim. "Internetový marketing". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224532.
Pełny tekst źródłaVarfan, Mona, i Alfa Shima. "Traditional marketing vs. Internet marketing. A comparison". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.
Pełny tekst źródłaTitle: Traditional marketing vs. Internet marketing: A comparison
Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?
Purpose: The aim of this study is to compare traditional marketing and Internet marketing and show the differences of characteristics between them. And to find out what marketing tools are effective for some chosen companies in the fashion industry.
Method: The information gathered in this study was obtained through qualitative research from textbooks, websites, articles and interviews. Some quantitative data such as statistics were also gathered. The authors conducted interviews with few companies operating in the fashion industry to collect information needed for the analysis in this study.
Conclusion: By analysing different aspects of theory, comparison and interview answers, the authors came to a conclusion. Using the advantages of both Internet marketing and traditional marketing according to the goals of the company, is considered to be the most effective way of marketing. Comparing the two approaches, Internet seemed to be a complementary tool to traditional marketing.
Herrera, Ana Laura. "El marketing en internet". Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5173.
Pełny tekst źródłaFil: Herrera, Ana Laura. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
Vorel, Lukáš. "Internet marketing in SME". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18169.
Pełny tekst źródłaGabriel, Vladislav. "Internet v marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16633.
Pełny tekst źródłaHeckroodt, Steyn. "A strategic marketing approach to Internet marketing implementation". Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51625.
Pełny tekst źródłaSome digitised pages may appear illegible due to the condition of the original hard copy.
ENGLISH ABSTRACT: The Internet encompasses a wide range of applications. Since its arrival in the computer technology industry, it has covered substantial grounds in the development as an tool/medium to enhance commerce. It has also brought along with it problems and new challenges to each level of managerial competence in the business world. The researcher shows through this study project the importance of business strategy and functional level strategy (marketing) as the basis for the implementation and utilisation of Internet marketing as a marketing tool. Conventional business and marketing practices are used in terms of strategic planning and formulation, to illustrate the importance of the strategic factor when incorporating the Internet into the daily business practices of companies. This study project relates specifically to Internet marketing and elaborates on various aspects of the marketing function to support the premise that the Internet is merely a tool, which can extend the company marketer's existing capabilities. The researcher aims to suggest that the Internet does change/extend numerous business practices, but the core principles in so far as strategic management is concerned, still needs to be adhered to. The researcher refers to numerous real life examples to highlight these points and make the practical application of its guidelines in terms of Internet marketing implementation and utilisation as easy as possible to understand and follow by the company marketer.
AFRIKAANSE OPSOMMING: Die Internet behels 'n wye reeks toepassings. Sedert die verskyning van die Internet in die rekenaar tegnologie bedryf, het dit aansienlike vordering gemaak ten opsigte van die aanwending as 'n "medium" om besigheid te verbeter. Dit het egter ook sy eie probleme en nuwe uitdagings saam gebring vir elke vlak van bestuursvernuf in die korporatiewe besigheidsarena. Die navorser toon by wyse van hierdie werkstuk die belangrikheid aan van 'n besigheidstrategie en 'n funksionele vlak strategie - spesifiek bemarking - as die basis vir die implimentering en aanwending van Internet bemarking. Konvensionele besigheids- en bemarkings praktyke word gebruik, in terme van strategiese beplanning en formulering, om die belangrikheid van die strategiese aspek aan te toon wanneer dit kom by die inkorporering van die Internet by die daaglikse besigheid van maatskappye. Aangesien die onderwerp van hierdie werkstuk spesifiek verband hou met Internet bemarking, brei die navorser uit oor die verskeie aspekte van die bemarkingsfunksie om sodoende sy siening te ondersteun. Dit is dat die Internet slegs as 'n medium gebruik moet word om die bestaande bevoegdhede van die bemarker uit te brei. Die navorser poog om aan te dui dat die Internet wel talle bestaande besigheidspraktyke verander, maar dat die kern-beginsels in so verre strategiese bestuur aan betref, steeds aandag moet geniet. Die navorser verwys na verskeie werklike voorbeelde om hierdie punte te beklemtoon en om die praktiese toepassing van die riglyne in terme van In Internet bemarkingstrategie so maklik moontlik te maak om te verstaan en toe te pas deur die maatskappybemarker.
Rimbach, Felix. "Internet marketing for profit organizations : a framework for the implementation of strategic Internet marketing". Thesis, University of Plymouth, 2010. http://hdl.handle.net/10026.1/2349.
Pełny tekst źródłaKerner, Martin. "Erfolgsfaktoren im konsumentengerichteten Internet-Marketing /". Norderstedt : Books on Demand, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012960391&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Pełny tekst źródłaKsiążki na temat "Internet marketing"
Bliss, Charles E. Internet marketing. Oxford: Oxford Brookes University, 1998.
Znajdź pełny tekst źródłaBuss, Anna. Internet marketing. München: Markt + Technik, 2009.
Znajdź pełny tekst źródłaPublishing, JDD, red. Insider Internet marketing. Smithfield, RI: JDD Pub., 1997.
Znajdź pełny tekst źródłaEscuela Europea de Estudios Universitarios y de Negocios., red. Marketing en Internet. Wyd. 2. Madrid: Anaya Multimedia, 2006.
Znajdź pełny tekst źródłaRodionov, I. I. Internet, predprinimatelʹ, marketing. Moskva: Vseros. in-t nauch. i tekhn. informat︠s︡ii, 1997.
Znajdź pełny tekst źródłaZimmerman, Jan. Marketing on the Internet. Wyd. 4. Gulf Breeze, FL: Maximum Press, 2000.
Znajdź pełny tekst źródłaZimmerman, Jan. Marketing on the Internet. Wyd. 3. Gulf Breeze, FL: Maximum Press, 1998.
Znajdź pełny tekst źródłaFrosch-Wilke, Dirk, i Christian Raith, red. Marketing-Kommunikation im Internet. Wiesbaden: Vieweg+Teubner Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-84975-5.
Pełny tekst źródłaKirthi, Kalyanam, red. Internet marketing & e-commerce. Australia: Thomson/South-Western, 2007.
Znajdź pełny tekst źródłaV, Ellsworth Matthew, red. Marketing on the Internet. Wyd. 2. New York: John Wiley & Sons, 1997.
Znajdź pełny tekst źródłaCzęści książek na temat "Internet marketing"
Dobson, Paul, i Vish Maheshwari. "Internet marketing". W Entrepreneurship Marketing, 174–88. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429505461-11.
Pełny tekst źródłaBrae, C. Michael. "Internet Marketing". W New Channels of Music Distribution, 81–88. New York ; London : Routledge, 2018 | 2018: Routledge, 2017. http://dx.doi.org/10.4324/9781315648347-9.
Pełny tekst źródłaAltobelli, Claudia Fantapié. "Internet-Marketing". W Branchenspezifisches Marketing, 793–814. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-663-09439-5_34.
Pełny tekst źródłaStroud, Dick. "The Marketing Process". W Internet Strategies, 76–128. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1057/9780333981474_5.
Pełny tekst źródłaRoddewig, Sven. "Werbewirkung im Internet". W Website Marketing, 87–138. Wiesbaden: Vieweg+Teubner Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-89054-2_2.
Pełny tekst źródłaFrosch-Wilke, Dirk, i Christian Raith. "Virus-Marketing". W Marketing-Kommunikation im Internet, 233–59. Wiesbaden: Vieweg+Teubner Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-84975-5_6.
Pełny tekst źródłaLampe, Frank. "Marketing im Internet". W Business im Internet, 103–93. Wiesbaden: Vieweg+Teubner Verlag, 1996. http://dx.doi.org/10.1007/978-3-322-83928-2_6.
Pełny tekst źródłaLammenett, Erwin. "(Internet-)Video-Marketing". W Praxiswissen Online-Marketing, 325–47. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3_13.
Pełny tekst źródłaLampe, Frank. "Marketing im Internet". W Unternehmenserfolg im Internet, 155–275. Wiesbaden: Vieweg+Teubner Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89108-2_6.
Pełny tekst źródłaLammenett, Erwin. "(Internet-)Video-Marketing". W Praxiswissen Online-Marketing, 381–410. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2_14.
Pełny tekst źródłaStreszczenia konferencji na temat "Internet marketing"
Kara, M. A., i A. V. Zakharenko. "Modern Internet Marketing". W ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2018. http://dx.doi.org/10.18411/lj-10-2018-83.
Pełny tekst źródłaLapão, Luís Velez, Rui Sousa Santos, Miguel Góis i Paulo Duarte Silva. "Healthcare internet marketing". W the 1st international conference. New York, New York, USA: ACM Press, 2007. http://dx.doi.org/10.1145/1328057.1328118.
Pełny tekst źródłaBahorka, Мariia, i Nataliy Yurchenko. "MODERN INTERNET MARKETING TOOLS". W Digitalization of the economy as a factor in the sustainable development of the state. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-242-5-17.
Pełny tekst źródłaRanisavljević, Duško Mr. "Internet marketing u retail bankarstvu". W Sinteza 2014. Belgrade, Serbia: Singidunum University, 2014. http://dx.doi.org/10.15308/sinteza-2014-324-329.
Pełny tekst źródłaKutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry". W International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.
Pełny tekst źródłaLi-Fu Hsu. "Internet marketing based on Electronic Commerce". W 2011 IEEE International Conference on Computer Science and Automation Engineering (CSAE). IEEE, 2011. http://dx.doi.org/10.1109/csae.2011.5952607.
Pełny tekst źródłaLin, Jiann-Horng, i Hsiu-Cheng Liu. "System Dynamics Simulation for Internet Marketing". W 2008 IEEE/SICE International Symposium on System Integration. IEEE, 2008. http://dx.doi.org/10.1109/si.2008.4770431.
Pełny tekst źródłaLiu, Jian, i Yanqing Wang. "Research on Internet marketing relationship model". W 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.
Pełny tekst źródłaCheng, Congxi, i Pengfei Geng. "Internet Marketing and Innovation Strategies: A Study of Marketing China's Agricultural Products". W 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5304432.
Pełny tekst źródłaLou, Jing. "Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing". W 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemaess-15.2016.86.
Pełny tekst źródłaRaporty organizacyjne na temat "Internet marketing"
Filip, Grażyna, i Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, luty 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Pełny tekst źródłaErtanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.
Pełny tekst źródłaVaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, luty 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.
Pełny tekst źródłaMajchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, marzec 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.
Pełny tekst źródłaHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, marzec 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Pełny tekst źródłaCarpenter, Marie, i William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, luty 2023. http://dx.doi.org/10.36687/inetwp202.
Pełny tekst źródłaCediel Domínguez, Andrea Nathalia, i Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bucaramanga. Universidad Nacional Abierta y a Distancia- UNAD, październik 2022. http://dx.doi.org/10.22490/ecacen.6310.
Pełny tekst źródłaValdes, Constanza, Jeffrey Gillespie i Erik N. Dohlman. Soybean production, marketing costs, and export competitiveness in Brazil and the United States. [Washington, D.C.]: Economic Research Service, U.S. Department of Agriculture, grudzień 2023. http://dx.doi.org/10.32747/2023.8142532.ers.
Pełny tekst źródłaZilberman, David, Amir Heiman i Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, lipiec 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Pełny tekst źródłaLindo-Ocampo, Gloria Inés, i Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, wrzesień 2022. http://dx.doi.org/10.16925/gcnc.24.
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