Rozprawy doktorskie: „Information richness”

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Vagner, Brandon. "The Effects of Knowledge Transfer On Complex Problem Representation and Judgment in Auditing". OpenSIUC, 2017. https://opensiuc.lib.siu.edu/dissertations/1393.

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An inherent aspect of an audit is the level of task complexity that junior auditors (staff and senior level associates) endure on a daily basis. This complexity directly impacts an auditor’s ability to form an appropriate problem representation, which in turn impacts judgment performance. One of the key components of this process is having sufficient knowledge for purposes of problem representation; without it, the auditor’s problem representation and ultimately judgment performance are negatively impacted. Conversely, audit teams can positively influence the conciseness of problem representation and performance by way of effective task-specific knowledge transfer. Knowledge transfer in the audit field occurs during three distinct phases: when an auditor reviews prior and/or current year workpapers; when an auditor requests help; and/or during the workpaper review process. For purposes of efficiency and increasing (i.e. improving) problem representation, prior to any deleterious effects, it’s critical that the audit profession understand how to maximize the knowledge transfer as soon as possible after the auditor’s initial assignment of the task. Because auditors commonly will immediately refer to audit programs in the current year documentation in the electronic audit file to gain an understanding of the task, maximizing the knowledge transfer within the electronic audit file is critical to increasing auditor judgment performance. I propose utilizing media richness theory to establish an increased media rich transfer of knowledge via the electronic audit file from the audit managers (expert) to junior auditors (novice). Procedure screens within the electronic audit file would likely be categorized as “written, formal” mediums within the media richness theory, because the source of information is impersonal. However, if audit firms can successfully transform the transfer of information within the audit files from being solely formal document screens to also incorporate personal source characteristics, they will successfully increase the information richness, which will allow for a more successful transfer of knowledge and subsequently the ability for the auditor to more effectively form a problem representation.

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Hall, Calvin. "Effective Information Interchange Within Virtual Organizations". Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20452.

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The innovative advancements of information communication technology (ICT) combinedwith a globalized economy have given rise to organizational forms that manipulate timeand distance. Today, competitive advantages are more elusive than tangible as a result ofdynamically complex environments motivating organizations to adjust in structure andfunctional capacity. New emergent forms of organizational structures have resulted inthe virtual organization (VO), which employs a network structure and allowsorganizations the flexibility to perform core processes amongst distributed teams, units,departments, and/or organizations. In essence the virtual organization may be viewed asa strategic response to dynamic environmental forces that have encouragedorganizations to rethink the concept of competitiveness. Virtual organizations havegained popularity throughout the last decade as a more effective way of managing andcommunicating information within and across organizations. Information communicationtechnology (ICT) has aided in the globalizing effect of informationalism. Theinformational flows within a virtual organization have direct bearing on individual andgroup efforts to obtain and employ information essential to organizational objectives.This thesis investigates the information interchange within virtual organizations througha theoretical study, which converges identified relevant subject areas and introduces theMedia Rich Social Information Interchange (MERiSii) model. The empirical study isdesigned to further investigate the validity of theoretical concepts employed in theMERiSii model and to expand its development to facilitate the function of informationinterchange. VGR-IT is an IT infrastructure provider, for hospitals and healthcarefacilities in the Västra Götaland region of Sweden. Interviews conducted with an accountmanager for VGR-IT and an IT strategist for Borås Hospital give insight into thecommunicative tasks of information interchange that must be effective to support the coreprocesses within VGR-IT and the service VGR-IT provides to Borås hospital. The resultsof a comparative analysis between the theoretical and empirical studies support a revisedMERiSii model that may be implicated in future research to further verify itseffectiveness.
Program: Magisterutbildning i informatik

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Kache, Florian [Verfasser]. "Dealing with digital information richness in supply chain management.A review and a Big Data Analytics approach / Florian Kache". Kassel : Kassel University Press, 2015. http://d-nb.info/1080152946/34.

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Gustafsson, Sebastian, i Gustav Blysell. "Kommunikationseffektivitet : Waste och kommunikationskanalens påverkan". Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53385.

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Rapporten baseras på en fallstudie som gjordes på ett varuproducerande företag under vårterminen 2016. Rapporten är en C-uppsats skriven på informationslogistikprogrammet vid Linnéuniversitetet. Syftet med studien var att studera hur valet av kommunikationskanal och waste påverkar den upplevda kommunikationseffektiviteten bland de anställda på fallföretaget. Bakgrunden till studien grundar sig i att kommunikation är ett brett och viktigt område där det saknas forskning om kommunikationseffektivitetens påverkan av waste och kanalval. Kommunikationskanalerna utvecklas idag snabbare än teorierna som definierar dess användning, vilket gör uppsatsens ämne aktuellt. Teorierna som har använts i denna studie är Media richness theory [MRT] och Lean administration. Dessa har kombinerats och använts för att belysa hur den upplevda kommunikationsineffektiviteten kan ökas genom ett strukturerat kanalval på fallföretaget. Studien har haft en kvalitativ ansats med en abduktiv inriktning där resultatet kommer från individuella intervjuer med anställda på fallföretagets kontorsdel. Undersökningen visade att det finns brister i kommunikationen och att det påverkar kommunikationseffektiviteten på kontoret. Val av kanal görs individuellt utifrån vad personalen anser vara mest lämpligt då de inte ser helheten. Genom analysera och diskutera resultatet utifrån teorier framkom det att kommunikationseffektiviteten hade kunnat bli bättre om kanalvalen standardiserats.
The report is based on a case study made at a product producing company in the spring of 2016. The report is a bachelor thesis and is written by students from information logistic programme at Linnaeus University. The purpose of the thesis is to study what the effect of the choice of communication channel and waste could have on the employees at the company. Background to the study is that communication is a broad and important field where there is insufficient research on how waste and choice of communication channels affects communication effectiveness and efficiency. Development of new communication channels is faster than the studies about them and therefore lacks important information how and for what the new channels should be used for. This gap makes this study relevant. The theories that have been used in this study are Media richness theory [MRT] and Lean administration. These have been combined and used to show how the communication effectiveness and efficiency could improve if the company uses structured choice of channels for communication. The approach of the study has been qualitative with an abductive emphasis where the result comes from interviews with the employees at the company. The study is only carried out in the office at the company and will not include any other areas. The case study shows that there are deficits in the communication and that it affects communication effectiveness and efficiency at the office. The choice of channels to communicate through is done individually today. This because the employees are missing the big picture. The study has identified that a standardization of the communication would improve the communication effectiveness and efficiency. The result has been identified by using theories while analysing and discussing the result of the interviews.

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Watts, Christina. "Exploring Experiences of Information Overload: The Influence of Computer-Mediated Communication in the Workplace". Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35062.

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Without question, it is apparent that organizations are predominantly dependent on the use of computer-mediated communication (CMC) to conduct their daily operations. As a result, information is rapidly flowing throughout the workplace and being exchanged at a rate unlike ever before. Unfortunately, this rapid flow of information has increased the potential for information overload to occur among employees. Through a phenomenological based approach, this study explored the experiences of information overload that occur as a result of CMC use in the workplace, from the subjective point of view of ten participants. Findings indicated that the experiences described among these participants can be understood through the examination of four descriptive themes: Constant Communication, Unpredictability, Miscommunication, and lastly Increased Workload and Responsibilities. Furthermore, two theories: Media Richness Theory (MRT) and Social Influence Theory (SIT), served as the theoretical framework for this study.

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Sallnäs, Eva-Lotta. "The effect of modality on social presence, presence and performance in collaborative virtual environments". Doctoral thesis, KTH, Numerisk analys och datalogi, NADA, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3717.

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Humans rely on all their senses when interacting with others in order to communicate and collaborate efficiently. In mediated interaction the communication channel is more or less constrained, and humans have to cope with the fact that they cannot get all the information that they get in face-to-face interaction. The particular concern in this thesis is how humans are affected by different multimodal interfaces when they are collaborating with another person in a shared virtual environment. One aspect considered is how different modalities affect social presence, i.e. people’s ability to perceive the other person’s intentions and emotions. Another aspect investigated is how different modalities affect people’s notion of being present in a virtual environment that feels realistic and meaningful. Finally, this thesis attempts to understand how human behavior and efficiency in task performance are affected when using different modalities for collaboration. In the experiment presented in articles A and B, a shared virtual environment that provided touch feedback was used, making it possible to feel the shape, weight and softness of objects as well as collisions between objects and forces produced by another person. The effects of touch feedback on people’s task performance, perceived social presence, perceived presence and perceived task performance were investigated in tasks where people manipulated objects together. Voice communication was possible during the collaboration. Touch feedback improved task performance significantly, making it both faster and more precise. People reported significantly higher levels of presence and perceived performance, but no difference was found in the perceived social presence between the visual only condition and the condition with touch feedback. In article C an experiment is presented, where people performed a decision making task in a collaborative virtual environment (CVE) using avatar representations. They communicated either by text-chat, a telephone connection or a video conference system when collaborating in the CVE. Both perceived social presence and perceived presence were significantly lower in the CVE text-chat condition than in the CVE telephone and CVE video conference conditions. The number of words and the tempo in the dialogue as well as the task completion time differed significantly for persons that collaborated using CVE text-chat compared to those that used a telephone or a video conference in the CVE. The tempo in the dialogue was also found to be significantly higher when people communicated using a telephone compared to a video conference system in CVEs. In a follow-up experiment people performed the same task using a website instead, with no avatar but with the same information content as before. Subjects communicated either by telephone or a video conference iv system. Results from the follow-up experiment showed that people that used a telephone completed tasks significantly faster than those that used a video conference system, and that the tempo in the dialogue was significantly higher in the web environments than in the CVEs. Handing over objects is a common event during collaboration in face-to face interaction. In the experiment presented in article D and E, the effects of providing touch feedback was investigated in a shared virtual environment in which subjects passed a series of cubic objects to each other and tapped them at target areas. Subjects could not communicate verbally during the experiment. The framework of Fitts’ law was applied and it was hypothesized that object hand off constituted a collaboratively performed Fitts’ law task, with target distance to target size ratio as a fundamental performance determinant. Results showed that task completion time indeed linearly increased with Fitts’ index of difficulty, both with and without touch feedback. The error rate was significantly lower in the condition with touch feedback than in the condition with only visual feedback. It was also found that touch feedback significantly increased people’s perceived presence, social presence and perceived performance in the virtual environment. The results presented in article A and E analyzed together, suggest that when voice communication is provided the effect of touch feedback on social presence might be overshadowed. However, when verbal communication is not possible, touch proves to be important for social presence.
QC 20100630

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Lorinius, Michelle, i Linnea Östberg. "IKT-verktyg slår inte det fysiska mötet : En jämförande fallstudie om chefers kommunikation på distans och på plats". Thesis, Linköpings universitet, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166898.

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Verktyg för informations- och kommunikationsteknik (IKT-verktyg) får en viktigare roll inom organisationer, både då medarbetare befinner sig på samma arbetsplats såväl på distans. Att arbeta på distans innebär nya förutsättningar för chefer och kommunikation, något som upplevs vara komplicerat (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). IKT-verktyg är en grundförutsättning för kommunikation på distans (Sivunen, 2008; Kraft, 2019; Darics, 2020) och kännedom om vilka kommunikationskanaler som används av chefer vid vilka kommunikationstillfällen kan vara ett sätt att förbättra kommunikation (Kayworth & Leidner, 2000). Syftet med studien är därför att öka förståelsen för chefers kommunikation med hjälp av IKT-verktyg vid distansledarskap. Som delsyfte vill vi undersöka om det finns likheter och skillnader mellan distansledarskap och ledarskap på plats vad gäller kommunikation och val av kommunikationskanaler. Studiens ansats är kvalitativ, abduktiv och hermeneutisk. Semistrukturerade intervjuer med tolv chefer från tio organisationer genomfördes. Urvalet utgjordes av en kombination av ett målstyrt, snöbolls- och bekvämlighetsurval. Dataanalysen utgjordes av en tematisk analys. Sex kommunikationstillfällen identifierades på distans och på plats. Kommunikationstillfällena var desamma både på distans och på plats. Ytterligare fem teman för likheter och skillnader skapades. Det vi kunnat uttyda är att distansledarskap och ledarskap på plats inte skiljer sig åt gällande kommunikationstillfällena utan att skillnaden snarare återfinns i hur kommunikationen sker. Vi har därtill funnit att kommunikation vid distansledarskap innebär fler utmaningar än kommunikation på plats. Studien visar även att kommunikation kan underlättas om uttryckssymboler används i högre utsträckning vid skriftlig kommunikation samt om videosamtal nyttjas då det behövs på distans, eftersom icke-verbal kommunikation förstärker och förtydligar budskap. Kommunikationen kan på så vis bli mer effektiv då färre missförstånd uppstår då ömsesidig mening av budskapet enklare skapas. Videosamtal kan även leda till att kommunikationen blir mer tidseffektiv då mindre tid behöver läggas på att reda ut missförstånd. Dock används videosamtal i låg utsträckning vilket vi funnit kan bero på ovana att använda verktyget. Nya beteenden behöver därför skapas för att forma nya vanor om hur IKT-verktyg kan nyttjas vid distansledarskap. Därtill fann vi att chefer regelbundet behöver träffa sina distansmedarbetare fysiskt eftersom relationen upplevs bli bättre vid fysiska möten. En god relation har vi funnit är av vikt för att kommunikationen på distans ska vara effektiv.
Information and communication technology (ICT) tools are getting more important in organizations, both when employees are working at the same location as their manager as well as when employees are working remotely at other locations. Working remotely have led to new conditions for managers and communication, something perceived more complicated than when employees are at the same location as managers (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). ICT tools are a prerequisite for communication when employees are working remotely (Sivunen, 2008; Kraft, 2019; Darics, 2020) and knowledge of which communication channels are used by managers at what occasions may be a way of improving communication (Kayworth & Leidner, 2000). The purpose of the study is therefore to increase the understanding of managers communication with ICT tools. Further, we want to investigate if there are similarities and differences regarding managers communication and choice of communication channel when employees are working remotely or on-site. The study's approach is qualitative, abductive and hermeneutic. Semi-structured interviews with twelve managers from ten organizations were conducted. The sampling consisted of a combination of purposive, snowball and convenience sampling. The data analysis was thematic analysis. Six occasions for communication were identified. The occasions for communication were the same both remotely and on site. Another five themes for similarities and differences were detected. We found that the occasions for communication does not differ depending on distance, but rather that the difference lies in how the communication is carried out. In addition, we have found that communication at distance leadership poses more challenges than on-site communication. The study also show that communication may be easier if emoticons are used more frequently and if video calls are used when needed, that is, when non-verbal communication reinforces and clarifies the message. In this way, communication can become more effective as fewer misunderstandings arise since it is easier to establish mutual meaning. Video calls may also make communication more time efficient as less time is needed for clearing up misunderstandings. However, video calls are not commonly used due to lack of habit using the tool. Therefore, new behaviors and habits should be created in order for managers to make efficient use of ICT tools. In addition, we have found that a good relationship is important for communication remotely to be effective. Therefore, managers regularly need to physically meet their employees working remotely as the relationship is perceived to get better with physical meetings.

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Fletcher, Gordon Scott, i n/a. "The Cultural Significance of Web-Based Exchange Practices". Griffith University. School of Arts, Media and Culture, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070118.090425.

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This thesis considers the cultural significance of Web-based exchange practices among the participants in contemporary western mainstream culture. The thesis argues that analysis of these practices shows how this culture is consumption oriented, event-driven and media obsessed. Initially, this argument is developed from a critical, hermeneutic, relativist and interpretive assessment that draws upon the works of authors such as Baudrillard and De Bord and other critiques of contemporary 'digital culture'. The empirical part of the thesis then examines the array of popular search terms used on the World Wide Web over a period of 16 months from September 2001 to February 2003. Taxanomic classification of these search terms reveals the limited range of virtual and physical artefacts that are sought by the users of Web search engines. While nineteen hundred individual artefacts occur in the array of search terms, these can classified into a relatively small group of higher order categories. Critical analysis of these higher order categories reveals six cultural traits that predominant in the apparently wide array of search terms; freeness, participation, do-it-yourself/customisation, anonymity/privacy, perversion and information richness. The these argues that these traits are part of a cultural complex that directly reflects the underlying motivations of contemporary western mainstream culture. The daily practices of Web-based search and exchange thus reproduce and reinforce this cultural complex. The empirical work of the thesis validates the critical assessment of western mainstream culture developed in the initial chapters of the thesis.

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Fletcher, Gordon Scott. "The Cultural Significance of Web-Based Exchange Practices". Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365388.

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This thesis considers the cultural significance of Web-based exchange practices among the participants in contemporary western mainstream culture. The thesis argues that analysis of these practices shows how this culture is consumption oriented, event-driven and media obsessed. Initially, this argument is developed from a critical, hermeneutic, relativist and interpretive assessment that draws upon the works of authors such as Baudrillard and De Bord and other critiques of contemporary 'digital culture'. The empirical part of the thesis then examines the array of popular search terms used on the World Wide Web over a period of 16 months from September 2001 to February 2003. Taxanomic classification of these search terms reveals the limited range of virtual and physical artefacts that are sought by the users of Web search engines. While nineteen hundred individual artefacts occur in the array of search terms, these can classified into a relatively small group of higher order categories. Critical analysis of these higher order categories reveals six cultural traits that predominant in the apparently wide array of search terms; freeness, participation, do-it-yourself/customisation, anonymity/privacy, perversion and information richness. The these argues that these traits are part of a cultural complex that directly reflects the underlying motivations of contemporary western mainstream culture. The daily practices of Web-based search and exchange thus reproduce and reinforce this cultural complex. The empirical work of the thesis validates the critical assessment of western mainstream culture developed in the initial chapters of the thesis.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Arts, Media and Culture
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Lundberg, Christoffer. "CoFramer : Ett diskussionsformat för djupa diskussioner på publika forum med låg Information Overload inspirerat av Philosophy for Children". Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-76277.

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Syftet med studien är att presentera ett designkoncept för publika diskussioner på nätet med målet att uppnå djupare diskussioner och minska mängden information overload. Arbetet använder metoden Concept Driven Interaction Design (CDID) som går ut på att skapa ett designkoncept utifrån flera olika teorier som appliceras genom interaktionsdesign. Ett designkoncept innehåller tre delar: ett namn, ett syfte och huvudprinciper. CDID innehåller sju steg som arbetet är utformat efter: 1. Concept Generation – Summeras i en tabell som jämför diskussioner i forum (med flera antagande) och diskussioner med hjälp av metoden Philosophy for Children (P4C), samt annan teori. 2. Concept Exploration – Åtta olika designaspekter identifieras utifrån jämförelsetabellen. 3. Internal Concept Critique – Designaspekterna jämförs med två snarlika diskussionsformat. 4. Design of Artifacts – Designkoncept version 1 skapas. 5. External Design Critique – Intervjuer utförs för att undersöka intervjupersonerna generella erfarenheter av online diskussioner, testar antagandena från jämförelsetabellen och ge direkt feedback på första versionen av designkonceptet. 6. Concept Revisited – Ändringar görs baserat på intervjumaterial och direkt feedback. 7. Concept Contextualization – Designkonceptet kopplas tillbaka till litteraturen. Studien resulterar i ett designkoncept kallat CoFramer och stödjer dessa huvudprinciper som ställs i kontrast till material som identifierats genom intervjuerna: Tabell 1: CoFramers huvudprinciper och faktorer från intervjuer om diskussioner på forum. CoFramers huvudprinciper | Från intervjuer om diskussioner på forum Strukturerad början och slut | Diskussion utan tydligt slut Begränsat antal deltagare | Stor mängd deltagare Minimum antal deltagare | Många inaktiva åskådare Explicita deltagare | Lite information om deltagare Gemensamma förutsättningar | Otydlighet kring deltagares förutsättningar Begränsad informationstäthet per inlägg | Långa inlägg och/eller snabba inlägg Den röda tråden och parallella trådar | Oftast parallella trådar Aktiv samtalsledare | Outredda missförstånd Studien indikerar på att CoFramer bör resultera i mer strukturerade diskussioner och som utsätter användaren för en lägre mängd information overload och mindre grounding cost jämfört med vad som vanligtvis uppstår i publika diskussioner online.
The focus of this essay is to develop a design concept for online public discussions with deep discussions and low information overload. The method used is Concept Driven Interaction Design (CDID) which involves constructing a design concept by applying a variety of theories in tangible interaction design. A design concept has three basic parts: a name, high-level goals and outlines generic principles. CDID includes seven steps which is used in this work: 1. Concept Generation – Formatted into a table that compare forum discussion (with several hypothesis) compared to discussions with the method Philosophy for Children (P4C) and other theories. 2. Concept Exploration – Eight distinct design aspects are identified from the comparison table. 3. Internal Concept Critique – The design aspects are compared to three similar discussion formats. 4. Design of Artifacts – Design concept version 1 is created. 5. External Design Critique – Interviews are conducted to explore their general experience of online discussions, investigate the hypothesis from the comparison table and to seek direct feedback on the first draft of the design concept. 6. Concept Revisited – Changes are made to the design concept based on the interview material and the direct feedback. 7. Concept Contextualization – The design concept is related to the original literature. The result of the study is a design concept named CoFramer. CoFramer’s generic principles are summarized and contrasted against factors identified from the interview material in this table: Tabell 2: CoFramer’s generic principles and interviews about online discussions. CoFramer’s generic principles | From interview material on forum discussion Organized start and ending | Discussions without clear ending Limited number of participants | Large number of participants Minimum number of participants | Large number of inactive spectators Explicit participants | Low information about participants Common conditions | Vagueness in participants conditions Limited information density per post | Long posts and/or fast posts The red thread and parallel threads | Often parallel threads Active facilitator | Unresolved misunderstandings The study indicates that CoFramer would create more structured discussions with a lower amount of information overload and less grounding cost compared what normally arise in public online discussions.

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Arias, Badia Blanca. "Television dialogue and subtitling: a corpus-driven study of police procedurals". Doctoral thesis, Universitat Pompeu Fabra, 2017. http://hdl.handle.net/10803/404733.

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The specialised literature has suggested the intermediate position of television dialogue and subtitling along the continuum from spoken to written language (e.g. Díaz-Cintas 2003; Quaglio 2009; Forchini 2012). This dissertation adopts a corpus-driven methodology to tackle this issue from a descriptive, contrastive point of view. It reports on results of the analysis of the Corpus of Police Procedurals (CoPP), a corpus containing the transcribed dialogue (EN) and the DVD subtitling (ES) of fifteen episodes of three contemporary police procedurals, namely Dexter (Showtime, 2006), The Mentalist (Warner Bros, 2008), and Castle (ABC, 2009). A selection of syntactic and lexical features typically attributed to either poles of the continuum have been scrutinized from a quantitative and a qualitative approach. The statistical basis of the quantitative study allows identification of patterns of behaviour (i.e. norms) on the dialogue creators’ and the subtitlers’ part. Qualitative lexical analysis adapts the corpus pattern analysis (CPA) methodology proposed by Hanks (esp. 2004, 2013a), to date used for lexicographic purposes only, for the study of lexical exploitation, i.e. creativity, in this type of texts.
La bibliografía especializada ha sugerido la posición del diálogo televisivo y del subtitulado como géneros intermedios en el continuo oralidad-escritura (p. ej. Díaz-Cintas 2003, Quaglio 2009; Forchini 2012). Esta tesis adopta la metodología corpus-driven (‘dirigida por el corpus’) para abordar esta cuestión desde un punto de vista descriptivo y contrastivo, a partir del análisis del Corpus of Police Procedurals (CoPP), un corpus compilado para los propósitos de esta investigación que contiene, alineados, el diálogo (EN) y el subtitulado para DVD (ES) de quince capítulos de tres series de ficción policíaca procesal contemporáneas: Dexter (Showtime, 2006), El mentalista (Warner Bros, 2008) y Castle (ABC, 2009). Una selección de rasgos sintácticos y léxicos prototípicamente atribuidos a ambos polos del continuo han sido examinados tanto cuantitativa como cualitativamente. La base estadística de los análisis cuantitativos llevados a cabo revela patrones de comportamiento (normas) en los creadores del diálogo ficcional y en sus traductores. El análisis cualitativo del léxico adapta la metodología lexicográfica de análisis de patrones de corpus (CPA) propuesta por Hanks (esp. 2004, 2013a) para el estudio de la explotación léxica (creatividad) en este tipo de textos.

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Li, Shu-Chun, i 李淑君. "The Study of information richness theory in designing on-line travel information". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63bp86.

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碩士
銘傳大學
資訊傳播工程學系碩士班
92
More information equals more media effeteness from customers; online travel information is designed based on this idea. But media richness theory disagrees with this idea and proposes that the media used must fit the task. This study exams two variables(tasks and media) connection with online travel information. Variable tasks include generate plan (low task) and choose the desired plan (hight task); media richness include rich media and lean media. Through the study on web travel information, the study is not support media-richness theory. For generate task lean media user didn’t have more communicate effeteness then rich media user; for choose task rich media user have communicate effeteness then lean media user. So we know online travel information not just like media richness theory more information more communicates effeteness.

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Huang, Hui-Jou, i 黃慧柔. "The Effect of Information Richness on the Performance of Information Security Awareness". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/76117956947291297357.

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碩士
淡江大學
資訊管理學系碩士班
94
In recent years, the rapid progress in internet dues to huge losses of organizations and enterprises. Therefore, the development of information security is becoming an important issue. In order to reduce the losses, the organizations and enterprises consider building up the information security training system and the information security awareness is the basis of the entire system but professionals, skills and budgets are three main barriers to them. Online learning appears a feasible alternative to regions, these busy IS security professionals and time limit. According to Information Richness Theory, this research is to investigate whether the multi-media material and aided hyperlink material are increasing the performance of information security awareness and also to investigate the relation between awareness levels. The research used laboratory experiment and online learning to investigate the effect of information richness on the performance of information security awareness. This research indicates that (1) learners who have the better understanding in perception level and comprehension level can improve the understanding of projection level (2) learners with text material have a better performance in perception level; (3) learners with multi-media material have a better performance in comprehension level and projection level. The results could be the basis for material designers in creating information security awareness materials.

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14

呂科毅. "Influence of Disconfirmations of Information Richness and Information Transparency on Online Shopping Intention". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/c97pa7.

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碩士
國立彰化師範大學
資訊管理學系
107
With the flourishing of e-commerce, "online shopping" has become one of the main consumption patterns of people nowadays. Although online shopping has many advantages which make it easier and faster for consumers to purchase, some scholars point out that the information provided by shopping websites does not always meet the information needs of online consumers. Based on the theory of "Expectancy disconfirmation ", this study intends to explore whether "information richness disconfirmation " and "information transparency disconfirmation " will affect consumers' willingness to shop online through their trust and satisfaction with the websites, and also explore whether the electronic word-of-mouth can adjust the relationship between "information richness disconfirmation", "information transparency disconfirmation" and trust. Questionnaire survey is utilized to collect data for this research. The questionnaires were distributed through the social media platforms, including Facebook and PTT. The total number of valid received questionnaires is 223. Through Smart PLS 2.0 analysis tool, the reliability and validity of the questionnaires and the path coefficient were analyzed to test the hypothesis of this study. The result of this study shows that information richness disconfirmation and information transparency disconfirmation of the shopping websites will positively affect the consumers' trust and satisfaction, and thus positively affect their willingness to purchase. However, the electronic word-of-mouth has no effect of adjustment either between information richness disconfirmation and trust, or between the information transparency disconfirmation and trust.

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15

Lee, Pai Chuan, i 李佩娟. "Web Information Richness Influences Perceived Risks - Involvement as Moderating Variable". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/62719406548125036186.

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碩士
國立臺北大學
企業管理學系
99
According to purchase patterns of consumers, information search is an important step to reinforce a purchase decision. The information richness of products should help consumers decrease perceived risks and increase purchase willingness. However, the diversified marketing performances of current web markets have developed from general word and graphic to interactive virtual experiences. The performance ways in showing web information richness have changed and improved greatly. This research, therefore, aims to understand the possible influences web information richness have on perceived risks. Hence, this research will precede verification through experiment design: In this research, three different information performing environments are created as the control item for information richness. Products and web purchase experiences are treated as how involved consumers are, used as the moderating variable. Perceived risks include the following five aspects: Financial risk, performance risk, psychological risk, social risk, and time risk. Experiment design applies convenience sampling and questionnaires are randomly assigned online. SPSS 12.0 is used for data analysis and verification in order to study the influences web information richness has on perceived risks. Further exploration is conducted based on the strategic implication of study results, followed with appropriate suggestions to be mentioned.

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16

Huang, Wen-Tse, i 黃文澤. "An Action Research to Promote the Participation of Customer Community of the Homestay Industry With Information Richness and Media Richness". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/01804953839336082153.

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碩士
輔仁大學
資訊管理學系
97
Because soap operas and movies contribute to the prosperity of the tourism and people pay much attention to the recreational activities nowadays, the industry of homestay rises rapidly. Surfing on the Internet is one of the most common ways for people to find information. However, the information is overloaded for the website users to find what they really need. The purpose of this study is helping them to solve this problem. This is an action research on the customer knowledge community of homestay industry studied by Hsu (2007) and Su’s (2008). The purpose of this research is to take actions to promote the customer community of homestay industry with information richness and media richness. The subjects of this research are website users, homestay hosts or landlords. During the action and introspection, we found out the motivation of the users who participate in the virtual community and the obstacles they could face. Results of this study are summarized below: A.The percentage of pictures on the webpage would effect the users’ surfing inclination; meanwhile, the convenience of the edit tool would effect the users’ editing inclination. B.Promoting the seasonal activities and festivals would increase the traffic of the webpage effectively. C.Providing labels would improve the interaction between the community and the homestay hosts or landlords effectively. The homestay hosts or landlords would be more willing to share the feedbacks on the visitors’ blogs in order to upgrade the rank. D.The owners of “short-term rental suite” in urban district are good at taking advantage of the free web resourses. There are few websites about the homestay in the city, therefore, the landlords edit their webpages on the platform actively.

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17

Chiu, Yu-Ping, i 邱毓蘋. "A Study of Information Richness and the Willingness of Online Shopping". Thesis, 2001. http://ndltd.ncl.edu.tw/handle/29419358850552257187.

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碩士
國立交通大學
傳播所
89
The research theme of this paper was “shopping on the internet”, exploring with the application of experiments whether the degree of the abundance of information, including recommendation information and product information, would influence the willingness of online shopping. Recommendation information was defined as professional recommendation and user’s recommendation. As for professional recommendation, researcher invited an expert of notebook to write an article to recommend experiment products. As for the user’s recommendation, researcher use five stars to represent other users’ highly recommendations. Product information was distinguished from the amount of information. The result of statistic analysis showed that, recommendation information did have significant influence on willingness of online shopping, but neither product information nor recommendation information plus product information. This paper showed that it’s essential for the manager of web sites to provide his online shopping environment with recommendation information.

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18

Hsieh, Hsin-Hua, i 謝欣樺. "Information richness and appeal of unboxing blog post effecting consumer’s purchase intention". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/96288480023951950013.

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碩士
國立臺灣師範大學
圖文傳播學系
104
Beauty unboxing blog post of reputation can effectively influence consumer decision-making of the product, so the text box and beauty bloggers commercial influence on the increase, but in the past few bloggers to explore the text box of information richness and appeal to the consumer's willingness to buy cause influence, it is worthy of further exploration. In addition, previous research for information-rich high or low, or emotional appeals rational appeals whichever is more able to influence willingness to buy, are not consistent with the answer, the study found that interference reference variables is the key cause of this result. Therefore, by experiment, we investigated the effects of different information richness of types of demands on purchase intention. The inter-group design study adopted two-factor, two-factor as follows: 3 (Information richness: high or medium or low) × 2 (appeals type: rational or emotional). Variable according to the willingness to buy. Control variable for the brand and product awareness, blogger type, the nature of the text box. The results showed that different information richness of the text box on consumer willingness to buy significant differences, information-rich and high, consumers will buy high willingness; different types of demands of the text box also have an impact on consumer purchase intention, rationality consumers will buy high demands will, in addition, different types of information richness and appeal of the combination will generate interaction on purchase intention, information richness with a combination of rational appeals, consumers will purchase intention highest; therefore, recommended maintenance when goods industry out of the box if you want the text to promote their products, you can pay attention to the information richness and aspirations of use.

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19

Huang, Lingyu, i 黃菱鈺. "The Influences Of Herd Behavior And The Information Richness To Learning Satisfaction". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/07079788590154269182.

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碩士
義守大學
資訊管理學系碩士在職專班
100
When interacting with others in a group, people are often affected and then change their behavior and thought, especially as a teenager who really cares about the opinions of the same generation. Thus, herd behavior would actually influences not only their wish of attending the network learning group but also the results of communication. Moreover, the media of rich information, prompt feedback and multi-channels is helpful for learner to clarify the uncertain and highly indistinct content and improve the learning effect. The research uses scientific literature and questionnaire as groundwork trying to discuss the issues that include the herd behavior of teenagers, and how does the learner’s awareness of information richness affect in the process of teaching by network learning group. At last, this research also gives some suggestions for the teachers who would use the network learning group to assist teaching.

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20

Wu, Jheng-Fong, i 吳政峯. "The Influence of Information Richness on Consumer WOM Response with Social Presence Theory". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/79524081561034889471.

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碩士
國立臺北科技大學
商業自動化與管理研究所
99
The rapid development of Internet, e-word of mouth makes more features present in the internet, previous research for the impact of e-wom used word-of-mouth volume and both positive and negative characteristics to measure. This study consider using social presence theory（Short et al., 1976） and add the Sweeney et al. （2008）proposed by word of mouth features, including vivid message,and with the inclusion social presence as mediating variables, verify that the characteristics of different messages through word of mouth Response to the impact of social presence on word of mouth. In this study, experimental design, using the Internet for gourmet reputation as hot pot restaurants, for example, results showed, the response characteristics of the purchase will significantly influence positive word of mouth intentions; on the weak response to the significant negative impact, and Indeed, social presence in response to word of mouth, between features and word of mouth generated mediator. The results can provide network operators marketing strategies and management recommendations, and take advantage of the power of online word of mouth to increase the sales network.

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21

Yu, Yu-Ling, i 游幼綾. "Using the Morderating Role of Information Richness in the Effect of Internet Information on Word-of-Mouth Intention". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/952wun.

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碩士
國立臺北科技大學
商業自動化與管理研究所
99
Because the word of mouth is different from commercial message, it is always regarded as the information resource which is more persuasive and objective. Many studies show that the influence of word of mouth is more immense than commercial message. However, with the development and application of computer technology, the multimedia technology has been used to increase the effects of commercial messages. It has not been evidenced whether word of mouth has a great advantage under different presentation of information and the type of business. Therefore, this study focuses on the effects of different types of network, commercial and word of mouth messages, and the messages richness is used as the moderator in order to explore the impact on receiver''s word of mouth intent. 　　This study is based on two factors experimental design and gives an example of travel products to explore the effects. We collect 250 questionnaires through online questionnaire, and there are 225 total effective samples. The results show different types of network messages.（commercial messages and word of mouth）will influence word of mouth intentions with significantly different, and richness have the moderating effect between type of network messages.（commercial messages and word of mouth）and word of mouth intentions. This means that no matter where is the source of information from, the higher richness messages have greater impacts of receiver''s word of mouth intents.

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22

Shen, Chen. "Investigating measurement richness effect on the relationship between information technology use and individual performance". Thesis, 2009. http://spectrum.library.concordia.ca/976258/1/MR63336.pdf.

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Whether Information Technology (IT) use leads to better individual performance has always been an intriguing topic in IS field. However, not many studies examined the Information Technology use/individual performance relationship given the significance of the topic. Researchers and practitioners simply assumed that more IT use lead to better individual performance. A review of the literature presented a different, rather conflicting, picture than the conventional wisdom. The current study thus aims at investigating IT use/individual performance relationship by focusing on the measurement issue i.e. how different richness level measurement of IT use and individual performance affects the use/individual performance relationship. A questionnaire was used to collect data to test the hypotheses. A total number of 261 account managers from two Canadian banks completed the survey regarding their use of new system at the bank. Our results show that, for the most part, use is significantly and positively related to individual performance. However, depending on the measures used, IT use is sometimes significantly but negatively related to individual performance, or there is no significant relationship between the two. Our results are presented in a matrix putting IT use and individual performance in relationship based on different richness level of use and performance measures. Our results helps validate and integrate previous research by providing a comprehensive map in terms of measurement issue. This research helps interpret and compare prior research on use/performance relationship. Results are also of great use to practitioners to assess and examine the benefits of implementing new IT. ii

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23

Chen, Yu-Fen, i 陳玉芬. "The effects of perceived risk, trust and information richness on group re-purchase behavior". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15584156841438908921.

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碩士
義守大學
資訊管理學系碩士班
98
In recent years, along with the maturity of the E-Commerce, group-purchase has become the new shopping activity in the BBS and network. In the past, group-purchase was generated by the group demand that strengthened the bargaining power to control the price based on the quantity. Furthermore, the conventional group-purchase is usually geographically constrained. Nowadays, the Internet has overcome this problem and enhanced the willingness of the users to participate in the group-purchase. The group-purchase started to be a popular trend in the past few years, therefore there are still few in-depth researches regarding the group-purchase intention and group-repurchase behavior in this kind of shopping activity. This research is based on the questionnaire on respondents who had used Ihergo and the “BuyTogether Board”in the PTT Bulletin Board System of National Taiwan University (NTU). The questionnaire aims to investigate the influence of perceived risk, trust, and information richness on the group-purchase intention and group-repurchase behavior. The results show that perceived risk, trust and information richness possess significant influence on the group-purchase intention and group-repurchase behavior. This implies that customers’ group-purchase intention and group-repurchase behavior are not only influenced by the customer’s perceived risk, but also highly influenced by the customer’s trust and information richness provided by the group-purchase website. Hence, aside from enhancing the information richness, the group-purchase website also decreases the risk and increases the trust on the group-purchase website and purchase intention to generate the group-purchase behavior. Simultaneously, by increasing the customer satisfaction after the group-purchase activity, customers are encouraged to re-purchase which will increase the customer loyalty and eventually generate higher profit.

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24

Liao, Siou-Rong, i 廖秀容. "A Study of the Product Knowledge, Information Richness and Source Credibility on Purchase Intentions". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/81837016569174201467.

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碩士
萬能科技大學
經營管理研究所
99
Owing to consumer purchase the product of process are hard to decision and misunderstand, therefore the product shape are important role effect the consumers purchase decision .Most of consumer depend on commercial or themselves to purchase product, so their deficiency the product knowledge and function. In this thesis, we research and prove evidence that consumer effect purchase, for instance mobile phone. In research we use 4-way ANOVA analyze to cause and effect that produce of knowledge, recommend of information, produce of information, reliability of information. As a result, 4-way ANOVA analyze proved the evidence. Produce of knowledge and produce of information were influence consumer willing to purchase. Recommend of information influence consumer unwilling to purchase. However, reliability of information makes the consumer willing to purchase.

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25

Hsieh, Wei-Hsuan, i 謝瑋璇. "A Study of Information Richness, Information Quality and Electronic Word-of-mouth Affecting Restaurant Service Businesses Partaking Online Group-buying". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/33450539255827741548.

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碩士
國立屏東科技大學
資訊管理系所
102
With the rise of the Internet, patterns of shopping have gradually diversified. A number of researches have focused on the topics of consumer behavior for online group-buying, while very few probed the question from the view of possible benefits to those businesses partaking online group-buying. In this study, restaurant service businesses partaking online group-buying were surveyed. The influences of “information richness”, “information quality” and “electronic word-of-mouth (eWOM)” on the benefits of partaking online-group- buying were investigated. Both paper- form and on-line questionnaires were used for data collection. Structured-Equation- Model (SEM) was employed to verified research hypothesis. The results showed: "Information-richness" has a significant impact to "information quality", but not to eWOM. “Information quality" has significant influence on eWOM, and was found to have a negative impact on the "benefits of partaking online-group-buying.” “Electronic-WOM” showed a significant impact on the "benefits of partaking online-group-buying.”

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26

FENG, CHIU-JUNG, i 馮秋蓉. "A Study of Understanding the Impact of Information Richness and Brand Awareness on Purchase Intention". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/cgg2w4.

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碩士
南臺科技大學
行銷與流通管理系
104
With the blooming development of networks and social media, the marketing strategy has changed. It is important for corporations to get more commercial opportunities on Internet. The study analyzes the influence of information richness and brand awareness on purchase intention on Facebook website by Media richness theory. The quasi-experimental design is used to get the feedback from questionnaire with actual conditions on Facebook. The results are analyzed with SPSS. The conclusion of the research is information richness and the brand awareness have positive impact on purchase intention of customers. Moreover, the brand awareness also has mediation effect on it. Different social networking sites, because of the different degrees of information-rich, will lead to brand awareness and purchase intent are different. The results of the research could be considered as a reference to formulate the marketing strategy for the corporations.

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27

Chang, Wen-Wei, i 張文維. "Explore the relationship of information richness and knowledge sharing on the willingness of group buying". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/14311531508333283349.

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碩士
亞洲大學
資訊傳播學系碩士班
101
With the development of internet, the society quickly strides into technological age. The growing popularity of online consumption creates lots of chances for the e-commerce. Besides, social network sites promote the circulation of information sharing. All these factors impact the online group buying which refers to the cosumption behavior of a group of peopole who gets together to buy products in order to enhance the bargain by a large amount. This search explores the relationship of shared value, knowledge-sharing attitude and the knowledge-sharing behavior. Besides, the predictive power of knowledge-sharing and information richness on the willingness of group buying is analized. Using the intemet inquiry and the members of「Costco BBS」as objects, 336 samples are retrieved. According to the statistic analysis, shared values and knowledge-sharing attitude are positively related with knowledge-sharing behavior, and the shared value is more related than the knowledge-sharing attitude. In addition, both knowledge-sharing behavior and information richness have a predictive power on the willingness of group buying. Among the contructs of information richness, product information is the strongest predictor, higher than recommendation information and the store evaluation. In the conclusion, this research also offers more detailed discussions based on the findings.

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28

Chung, Ching-Pang, i 鍾經邦. "An Exploratory of Location-based Services and Service Satisfaction: Perceived Risk and Information Richness as Moderators". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55252545850816785872.

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碩士
國立聯合大學
資訊與社會研究所
101
Mobile service has been popular for years. Among all the mobile services, location-based service is a powerful service in m-commerce. This study employs LBS service adopters to explore the impact factors of LBS service satisfaction. Correlation Analysis and Multiple Regression Analysis are used to analyze the collected data, and the results revealed that "LBS service quality" significantly affected "service satisfaction". Meanwhile, both "LBS service quality" and "service satisfaction" were affected by "perceived risk". "Information richness" significantly affected "LBS service quality" and "service satisfaction" as well. The current paper describes the relationship between LBS service quality and service satisfaction. Finally, this study delineates some suggestions and managerial implications for business communities.

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29

Lin, Te-Wei, i 林德偉. "A study on the knowledge sharing behavior from the perspective of information richness in JavaWorld@TW". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20929579416653234953.

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碩士
國立雲林科技大學
資訊管理系碩士班
99
Due to the developments and popularization of internet, virtual communities (VCs) have gained rapid growth. As a result, the major functions of virtual communities have expanded from social-oriented to knowledge sharing. For more and more professional VCs to make most to their members, knowledge sharing is an essential activity. Consequently, knowledge sharing behaviors of professional VCs have been an important research issue. This study choose JavaWorld@TW as a research platform, and bases on information richness theory, combining with channel expansion theory, and personal characteristics (such as, knowledge sharing self-efficacy, absorptive capacity, multi-motives and so on) to explore critical factors influencing knowledge sharing behaviors. An internet survey was conducted to validate the proposed model. For 370 valid samples, SPSS was used for descriptive statistics and SmartPLS for testing measurement and structural models. Major findings support above mentioned theories. Then, managerial implications on academic as well as practice are analyzed and practical guidelines for improving the knowledge sharing intentions of members of professional VCs are recommended.

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30

yang, Zhi-hui, i 楊智惠. "A Study on the Effect of Information Ethics Involvement on Its Perceived Richness and Learning Effectiveness". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/08556101233376280402.

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碩士
義守大學
資訊管理學系
103
Due to the development of information technology (IT) and Internet, there are more and more issues emerging from the viewpoint of information ethics. In view of this, the Ministry of Education in Taiwan has included information ethics into the curriculum in 2014 with the aim of planting the concept of information ethics early on. Hence, how to increase citizens’ information ethics literacy has become an urgent need. However, based on a review of previous studies related to this topic and even though there had been many scholars whom focused on issues related to information ethics, it was found that there were still a few studies that investigated this topic from the perspective of the IT involvement level in order to identify the relationship between perceived richness of information ethics and its learning effectiveness. Therefore, this research applied the questionnaire method to investigate the interactive relationship among students’ involvement, perceived richness, and learning effectiveness in regards of information ethics. The results showed that information ethics involvement not only positively influences students’ perceived richness, but also positively affect their learning effectiveness in information ethics. On the other hand, the perceived richness of information ethics also positively influenced the learning effectiveness. Lastly, this research proposed concrete suggestions for education authorities to increase their citizens’ information ethics literacy.

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31

Tseng, Tai Xian, i 曾台賢. "Adopting Media Richness Theory to Enhance the Information Understanding: Example of Accessibility Guidelines for Bathrooms in Taiwan". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/dgab87.

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32

卓麗芬. "The Impact of Information Richness and Consumers’ Positive of E-Commerce Platform on Purchase Intention and Behavior". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21740937039516593565.

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碩士
國立彰化師範大學
會計學系企業高階管理
100
Commercial use of the Internet started since 1991. Because of its strong link function, the information content breaks the limits of borders and time differences. It also changed the human lifestyles and business styles. Network economy took the place of the traditional economy, and became the future mainstream. The enterprises became networking and globalization. The main purpose of this study is to explore the influence to consumer decision-making from the plentiful of information, the positive evaluation, and the perceived usefulness of the website information. By the review of the documents, four hypotheses were put forward. This study collected 191 valid questionnaires as the sample, and using regression for positive analysis as its research method. The result shows that the plentiful of information will be a significant impact on perceived usefulness. The perceived usefulness of the product will be a significant impact on the intention of the consumer behavior, and the intention of behavior will significantly affect the actual behavior of consumer.Therefore, the results of this study provides the operators of e-commerce platform a successful empirical case studies to consult. It may bring the best benefits to internet marketing with limited resources.

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33

CHEN, TZU-WEN, i 陳姿妏. "The Effects of Layout and Information Richness of Mobile Webpage on Visual Attraction, Product Attitude and Purchase Intention". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/jtjmpf.

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碩士
國立雲林科技大學
企業管理系
105
With the popularity of Internet and smart phones, more and more people have used the mobile phone to surf the Internet. The convenience of mobile phones make consumers can search the product information every time and everywhere. Many websites have become the pipeline for consumer where they can find the information. But how to attract consumers’ attention in the vast network information? Whether the high (or low) information richness and the layout of mobile webpage will affect consumers’ visual attraction, product attitude and purchase intention or not? Therefore, the aim of this study was to examine: (1) The influence of layout on visual attraction, product attitude and purchase intention. (2) The influence of information richness on visual attraction, product attitude and purchase intention. (3) The moderate effects of products knowledge between high information richness and low information richness on visual attraction, product attitude and purchase intention. 　　In the study, exploring the influences of layout and information richness on visual attraction, product attitude and purchase intention by experimental design. In this study, it distributes questionnaires on the internet which varies the background of participants and collected 165 valid data finally. 　　The results reveal that (1) The different layouts of mobile webpage won’t affect consumers’ visual attraction, product attitude and purchase intention. (2) High information richness has positive effects on visual attraction, product attitude and purchase intention. (3) The consumer who has low product knowledge has better product attitude and purchase intention in high information richness, but in the visual attraction is not significant difference. However, the consumer with high product knowledge has better visual attraction, product attitude and purchase intention in high information richness.

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34

Chen, Yueh-Hua, i 陳月華. "An Empirical Study to Investigate Information Richness of Commodity Augmented by 3D Display Technology Affecting Internet Advertising Effectiveness". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/75672170127079192571.

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碩士
中國文化大學
資訊傳播學系
98
There is good reaction effect when the merchandise is displayed by a verity of on-line advertising, but the growth of on line advertising decreases gradually. As the 3 dimension internet page full of presence and 3D computer drafting technology develop, 3D interaction starts to be applied in displaying merchandise on on-line advertising. This not only attracts consumers’ attention, but also creates a better effectiveness of advertising than that of 2D internet pages. Merchandise is displayed in on-line advertising with more presence, and consumers are satisfied because they can examine the merchandise from different aspects and this technology is user friendly. To companies, the high degree of consumer’s satisfaction improves their images. This study features experiments. The independent variable is the way of display, and the dependent variables cover three types of effectiveness of advertising: attitude toward advertising, attitude toward brand and purchase intention. The mediator is presence. There are 124 valid samples collected in this study, and the followings are the results of analysis: ●Different ways of visual display affects the consumer’s attitude towards advertising. ●Consumers prefer the visualized 3D interactive product to the visualized 2D interactive product. In trying out of the product, the former is still better than the later. ●Using the on-line advertising with the same presence but different ways of display, consumers receive the information better with the 3D advertisement rather than the 2D ones. We hope that the study results can give the internet page design of the product a novel idea about sales.

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35

Wang, Hsin, i 王歆. "A Study on the Correlation of Consumer Characteristics, Information Richness and Purchase Intention: An Example of Smart Phone". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73296733974857852497.

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碩士
國立中正大學
企業管理研究所
100
Technology has been playing an important role in our daily life. In recent years, because of the development of technology, “Innovation or Die” has become the common standard between enterprises to cope with the competitive environment, and the smart phone industry is a good example of that. In addition, the rapid speed of R&D leads product's life cycle become shorter and shorter. “High price” and “short Product replacement cycle” become the two chief considerations of consumers, and also let them to think of the necessity of buying new smart phones. Nowadays, the manufacturers are facing the situation of increasingly short product life cycle of smart phones, in order not to wait in vain for the “long decision time" of the consumers, “how to Aim at the target consumer in all the periods of product's life cycle?” and “How to perform an accurate marketing activities?” are the primary goals of the smart phone industry who want to compete with competitors. The purpose of this research includes: (1) to explore the correlation between consumer characteristics and purchase intention; (2) to explore the moderating effects of information richness on consumer characteristics and purchase intentions. This research obtained 357 valid samples by questionnaires via the Internet. The followings are the discovers in this research: (1) exploratory buying behavior tendencies have a positive impact on purchase intention; (2) product knowledge has a positive impact on purchase intention; (3) social support has a positive impact on purchase intention; (4) peer relationships has a positive impact on purchase intention; (5) information richness has moderating effects on consumer characteristics and purchase intention.

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36

HUANG, LING-YAO, i 黃齡瑤. "The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8d3rxe.

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碩士
輔仁大學
大眾傳播學研究所碩士班
105
With the popularity of blog marketing, there are more and more venders cooperate with bloggers to make sponsored post on Facebook to persuade viewers to try or buy their products. The study aims to find out the effects of Facebook Sponsored Cosmetics Post. The study applied experiment with four-group design. The experiment manipulated two variables: Source Credibility (high and low) and Information Richness (high and low). There are 122 subjects participated in the experiment and their answers to the questionnaire were collected. The research result shows that Information Richness has partial significant effect on advertising effects, especially on purchase intention. The study also provides suggestions for Facebook Sponsored Cosmetics Post marketing and future study.

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37

WANG, I.-HAN, i 王奕涵. "The Influence of Information Richness and e-Transaction Quality on Trust and Repurchase Intention of Online Surrogate Shopping Websites". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07688873489622824307.

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碩士
銘傳大學
企業管理學系
104
This study was designed to investigate relations online surrogate shopping website product information richness, recommended information, e-transaction quality and between trust and repurchase intention. In this study, a total recovery of 302 questionnaires, 276 valid questionnaires, and based on this number of samples make factor analysis and regression analysis. According to the study we found that online surrogate shopping website product information richness has a positive impact on surrogate shopping consumer trust; online surrogate shopping website recommended information hasn’t a positive impact on surrogate shopping consumer trust; and online surrogate shopping website e-transaction quality portion has a positive impact on surrogate shopping consumer trust; finally surrogate shopping consumer trust have a positive impact on repurchase intention. The results of this study will contribute to the emerging purchasing industry to provide effective marketing and management advice.

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38

Pong, Chia-Hsin, i 彭家欣. "The Impact of Advertising on the Effects of Information Richness, Pictures Display and NFC : Instagram Posts as an example". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/64004145031709798946.

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碩士
輔仁大學
餐旅管理學系碩士班
105
In recent years, the popularity of mobile networks, people were uesd to searching Imformantion or get Word of mouth message on the entry website and blogs trans into apps. One of the most competitive community app is Instagram.The rise of Instagram led a trend of sharing photos. Now we’re going to the restaurant , in addition to enjoying the food, more and more people will take pictures of food, and shared to the Internet before they eat. This phenomenon also produced a lot of advertising efficiency and business opportunities. The food post on Instagram is usually presented both word and pictures.Therefore,this study is to be explored the presentation of these food posts Whether it affects consumers’ behavior and intent to create advertising efficiency.This study is based on "picture presentation" and "information-rich" ,then join the consumer's personal "cognitive needs" level as an interference factor.To explore Which post combination can produce good advertising effectiveness for the consumers with different cognitive needs. This study use design of experiment method.By different combinations of the afternoon tea posts as an experimental template.The study found:To the advertising impact,the post in a rich picture is more influential than a monotonous picture and the post type of word of mouth is also more attactive than the type of imformation . And for the high awareness of the needs consumers both the picture presentation and posting information rich environment will Produce good advertising results.

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39

LIN, YA-HUI, i 林雅慧. "The Effect of Advertising Appeals, Information Richness and Brand Trust On Customer’s Purchasing Intention – The Case Of Certified Tax agents". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/pwcbb2.

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碩士
國立臺北商業大學
商學研究所
104
This research is to assess the employment of the system of Certified Tax agents under the general practice circumstances. The rules of marketing have changed because of the increase of initiative customers and the intensified interaction between the firms and small and medium enterprises. The arising of E-commerce provides diversification of information linking to connect the government, firms and small and medium enterprises. However, due to the intangibility of the service industry it is hard for the customers to realize the processes and results behind the services. The lack of objective standards also prevents them from analyzing the content and the value of the services. Thus it elevates the risk of customer’s sensitivity. Therefore, how to make intangible services become tangible with appropriate web advertisement is an important research theme. The study is to research the services industry's effectiveness based on the different types of web advertising such as the advertising appeals mode: rational appeal or emotional appeal; and the class attribute: the information richness and brand trustness.

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40

Ko, Fang-Shin, i 柯昉欣. "An Experimental Study of Blog Information Richness on Advertising Effectiveness – The Moderating Effect of Blogger Types and Attitude toward Blogging". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98wy72.

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碩士
國立中央大學
資訊管理研究所
97
Recently, blogging has become a popular activity for many Internet users. Nowadays come from different age groups. The blogging phenomenon has induced new blog-related application and concepts (e.g., blog marketing, blog economy) which, has become important hot topics for Internet user. This phenomenon brings a major question: whether blogging will actually generate profit. In this study, a main effect between blog information richness and its advertising effectiveness is proposed and examined. In addition, the moderating effects of both “blogger types” and “attitude toward blogging” on this effect are investigated. A six group lab experiment design was employed, combining blog information richness (two levels: high and low) and types of blogger (three types: professional blogger, objective experts and general Internet surfers), to simulate the context for this study. Through a 3-way ANOVA analysis, some moderating effects such as information richness, blogger types and attitudes toward the blogging ware confirmed. Furthermore, the best advertising effect was found to be provided from objective experts, whereas professional bloggers was the worst. Finally, managerial suggestions are provided.

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41

Wu, Ching-Yi, i 吳靜怡. "The Influence of Product Information Richness on Trust in E-WOM: The Moderating Roles of Brand Familiarity and Brand Image". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/mym2v4.

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碩士
靜宜大學
企業管理研究所
97
Previously, studies show that consumers to browse product information from Websites, they trust electronic word-of-mouth or not in accordance with review-length and review quantity. Previously, studies show that brand familiarity and brand image affect consumer trust to the enterprise. This research combines two viewpoints, examines product information richness affect consumer''s trust electronic word-of-mouth whether will be the moderating roles of brand familiarity and brand image. This research adopts a quasi- experiment design, and recycling a total of 242 valid questionnaires. The result showed that review-length and review quantity forward affect consumer''s trust electronic word-of-mouth. And the interaction affect of brand familiarity and review quantity is significant in trust electronic word-of-mouth. Furthermore, the interaction affect of brand image and review quantity is significant in trust electronic word-of-mouth. But the interaction affect of brand familiarity and review-length is no significant in trust electronic word-of-mouth. And the interaction affect of brand image and review-length is no significant in trust electronic word-of-mouth.

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42

Yu-Ching, Huang, i 黃瑜晴. "The Effect of Reader-Recommender Identification and Information Richness on Product Recommendation on Blog: The Mediation Role of Trust Transfer". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11085096890262065428.

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碩士
東吳大學
企業管理學系
101
Many consumers believe that blogs are more trustworthy than other online media. In view of the increasing influence of bloggers in the consumer purchase decisions, this study tries to explore the effective of the blogger who recommended the product on the blog. Information richness of product recommendation on the blogs was manipulated through an experimental approach. This study examines the impact of Reader-Recommender identification (R-R identity), and the richness of information with regard to product and experience on the outcomes of blog and product attitude. The mediation role of trust transfer was also examined. The results showed that both R-R identity and information richness have significant impacts on the effectiveness of product recommendation. Trust transfer is a mediator in the proposed model. In addition, compared to a richer information blog, R-R identity has greater impact to blog attitude through the mediator of trust transfer.

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43

McCreary, Julia Casey. "Teacher's perceptions of the hiring process in Texas public schools : information richness, position fit, and intentions to remain in the classroom". Thesis, 2012. http://hdl.handle.net/2152/27636.

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The United States Department of Education issued a blueprint in 2010 outlining intended changes for the Elementary and Secondary Education Act. Included was a focus on selecting effective teachers per new criteria. Information about teacher selection and assignment systems as related to teacher retention is beneficial to school district leadership as they prepare for the new federal expectations. This study extends previous research by Liu and Johnson (2006) that examined the experiences of newly hired teachers and introduced the construct of an information-rich hiring process, in which a district hiring process provides both the teacher applicant and district employer with sufficient interaction and adequate information-exchange to make informed decisions leading to a position fit of teacher to teaching position and campus. In addition to the use of an information-rich hiring process as a hypothetical construct, other theories incorporated in this research include: realistic job preview theory; human resource management theory; person-job-fit, person-organization-fit, and person-group-fit theories; and two-sided matching theory. The problem addressed in this study: The selection and assignment of teachers is often done in complex systems leading to poor matches that culminate in job dissatisfaction and teachers’ intentions to leave the classroom. The purpose of this study was to examine how newly hired teachers perceived their hiring experience and their fit with their campus and classroom assignments in order to determine if these perceptions predicted their intentions to remain in the classroom. This study used a nonexperimental approach with an ex-post facto design and a quantitative methodology to examine associations between variables. Participants in the study included 1,430 newly hired teachers at 92 campuses located across 13 Texas school districts who were administered an electronic survey instrument.
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44

Ya, Zi-Yu, i 葉子渝. "An Examination of the Relationship among Technology Acceptance, Information Richness, and Perceived Enjoyment - Using Customized Application of Furniture as an Example". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zgvag6.

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碩士
國立屏東大學
行銷與流通管理學系碩士班
105
In recent years, with the Mobile commerce has gradually become the mainstream of on-line shopping business model , many companies use this business Model to create value, bring commercial possibilities. Mobile commerce has subverted the traditional e-commerce business model, the consumer tendency to shop more and more prefer to use mobile devices to shop.Therefore, the firm is facing with how to combine the trend with the existing industry to create their own value in change of future. This research is based on the Technology Acceptance Model combine the Information Richness with the Perceived Enjoyment as this research model, and further understands the viewpoints and behaviors of Taiwan consumers on the use of customized furniture App and finds the causal relationship. We use of the Internet questionnaire survey method,by the network as a medium, recover 52 surveys. In this study, we use of small sample data were analyzed by SmartPLS software. Adopted PLS to test four hypothesizes. The results indicate the information richness and perceived usefulness and perceived enjoyment all have significantly positive effect on attitudes, and the attitudes have significantly positive effect on behavioral intention. This show that as an App can support work and purchase of goods , to provide sufficient information to bring substantial utility and provide the use of fun, which does affect the user's views and evaluation of the App, and the impact The user's behavior.

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45

Wang, Kuo Shung, i 王國雄. "The Influence of Mobile QR Technology and Information Richness on Forest Tourists – An Emipirical Test in Basianshan National Forest Recreation Area". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15577096308637000121.

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碩士
國立勤益科技大學
流通管理系
97
ABSTRACT By the government giving a constructive impetus to the application of mobile technology and the promotion of sightseeing industry recently, the subject that the mobile sightseeing technology based on QR code and smart phone and educational is concerned with by degrees. However, the instances of exploration of mobile guide education are insufficient obviously, and the information capacity policy theory of mobile guide media is still short of academic basis. They make it restricted to continue mobile guide technology and apply the design of information. In consideration of forward statement, this research is divided into the Guide Way and Information Richness two systems. It mainly takes tourist experience of Baxianshan Forest Recreation Area as example, and discusses how different ways of tour interpretation and level of information richness affect the acquirement of experience, knowledge-obtained and satisfaction for tourism after using Mobile Guide of QR code in their tour. This research adopts field experiment and is explored by dividing into group to make experiment and examining investigation questionnaire with 218 visitors. Based on the data which get from experiment result to do study：Analyzing and examining by analysis are descriptive statistics analysis, reliability analysis, t test , one-way and two-way analysis of variance, and regression analysis. Experimental result indicates that different interpretation way make distinct effect on tourist experience, knowledge-obtained, and satisfaction. Different information richness has conspicuous diversity of satisfaction, slightly diversity of tourist experience, and no diversity of knowledge-obtained.There is no apparently crisscross effect on guide way and information richness of tourist experience, knowledge-obtained, and satisfaction, nevertheless, effect on the satisfaction of information contents appears obviously crisscross result. Tourist experience has positive effect relation to satisfaction and partial on knowledge-obtained. In addition, on the layer of regulation explorering, tourist takes different guide way also present diverse on tourist experience, knowledge-obtained, and s satisfaction by sex distinction, career, edge, income, inhabited area, visitation experience, wed-using； different information richness also affected by tourist’s edge, income, accompany, visitation experience, web-using, and the evaluation of oncoming mobile equipment. To sum up, the integrate result of research is expected to be reference for academic, government or corporation in the continue study or application of QR code. The specificity of academic meaning and advice also are discussed in the end of this thesis.

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46

Lin, Shu-Jen, i 林書任. "How Information Richness and Aesthetics of Website Design Influence Service Quality Perception and staying Intention: An Empirical Study of Bed &; Breakfast". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/36009060091317929397.

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碩士
佛光大學
傳播學系
102
The increase of domestic income, the implement of weekly two-day break, and diversified leisure activities all contributed to the awareness of quality of leisure time of Taiwan’s people in recent years. According to Ministry of Transportation and Communications, the number of our legal Bed &; Breakfast (B&;B) has risen up to 4,647, in which 823 strong resided in I-Lan County. More and more consumers rely on the Internet for traveling information searching, and Website marketing become more important to B&;B operators. Websites might be the first and only channel that the potential customers contact before they make purchase decisions. Based on the signaling theory, the quality of website is an irreplaceable indication of service quality. This study therefore intends to survey the influences of web designs, i.e. information richness and website aesthetics, on quality perception and booking intention. Due to web perceiving risk were concerned by the online customers, trusting on website is here also to be a variance in the study. Four hundred twenty-six potential consumers were randomly assigned to fill out 4 groups an online questionnaire. One-way ANOVA is applied to exam the two main factors, information richness and website aesthetics, and proof the hypothesis here can be accepted. Correlation Coefficient analysis of variance was applied to analyze the data collected as well. The result on the experiment brings us the level of information richness and website aesthetics get positive influence on online booking intention of a B&;B.

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47

Chiu, Youn-Han, i 邱永翰. "The Study of Influence of Market Scale, Commission Fees and Information Richness to the User Behavior for the Development of e-MarketPlace". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/72242201023513508938.

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碩士
長庚大學
企業管理研究所
90
Abstract Since 2000, it is prevalent to the development of e-marketplaces, but the profits of e-marketplaces make us disappointed. This research tries to find some important factors that really impact the operating profits for the B2B e-marketplace on the basis of business models. In order to improve and modify the business conditions, we look into the perceived attitudes of e-marketing buyers to the e-marketplace. This research proposes a model with three exogenous factors (commission fees, information richness and market scale) and six endogenous factors (perceived quality, internal reference rate, perceived acquisition value, perceived transaction value, willingness to buy and search intention). An experimental design of 2 ×2 ×2 factors is applied. These factors include two different levels of three exogenous factors. Several derived conclusions are as the follows: (1) The e-marketing buyers perceive lower quality as the e-marketplace managers ask for higher commission fees. (2) As the e-marketplace provides weak information richness, the commission fees have no effect on the perceived quality. (3) Commission fees are positively correlated to the internal reference rate of e-marketing buyers. (4) The perceived quality of e-marketing buyers is positively correlated to perceived acquisition value. (5) The e-marketing buyers perceive higher quality as they have higher budget. (6) The perceived acquisition value of e-marketing buyers is positively correlated to willingness to buy. (7) The search intent is positively influenced by perceived acquisition value for businesses in Taiwan.

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48

Zeng, Bao-Yan, i 曾寶雁. "The impact of information richness on purchase intention and online WOM transmission intention: Argument strength and friend recommended as double moderating effect". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9822jh.

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碩士
國立臺灣科技大學
企業管理系
105
ABSTRACT This study constructs the influence model of information richness (vividness, interactive and visual cues) on consumers’ purchase intention and online WOM transmission intention. Besides, this study is based on three factors experimental design and uses agricultural park to explore the effects. We have 430 questionnaires through online questionnaire and total effective sample are 391 questionnaires. However, the results show different information richness will influence consumers’ purchase intention and online WOM transmission intention and have the significant effect. These also further confirm that credibility is a partial mediator between information richness and purchase intention and online WOM transmission intention. In addition, argument strength don’t have the moderating effect between information richness and credibility but friend recommended have the moderating effect between information richness and credibility. Further, lower-richness information (less vividness, less interactive and less visual cues) on credibility are more significant affected by friend recommended. Keywords: Information richness, Purchase intention, Online WOM transmission intention, Credibility, Argument strength, Friend recommended

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49

Tseng, Chian-Kai, i 曾乾凱. "A Study Of Consumers’ Information Richness And The Purchase Intention In Different Retailing Channels – A Case Study Of Undergraduate Students Purchase 3C Products". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94224712752365610520.

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碩士
淡江大學
統計學系碩士班
94
In the former times, people would go to stores in order to access product information; however, these days, people do not approach this method anymore due to the advent of internet, TV, or other media medium. In this aspect, management of mail order companies must face the problem of how to offer good product information in order to fully satisfy consumers’ demand. The basis of this research work was conducted base on Tamkang University daytime students’ class of 2006; base on the criteria of how it influenced consumers of either to purchase in traditional stores or internet / TV shopping, after they obtained valuable product information. The five variables in judging valuable product information were: security, store reputation, product information, marketing stimulus. These five variables influenced or affected consumers’ trust and perceived risk in the said purchasing intentions. The study used LISREL software to construct a Structural Equation Modeling in order to distinguish consumers’ purchasing intention in different retailing channels. In analyzing the result concluded that students who have no experience usually browse on internet to get product information; and the said internet shopping advertisement, marketing discount and recommended information usually affect their purchase intentions compared to those who does not browse the internet. Regarding TV shopping purchase: for those who never purchase on TV, but still they had a favorable attitude in viewing such TV shopping channels. However, the influence of TV shopping advertisement, sales discount and recommended information is limited compared to those who had the experience in TV shopping. Nevertheless, either in internet, TV or direct store purchase, it is the store reputation, product information, marketing stimulus that influence consumers’ trust toward purchase intentions. To consumers who does internet purchase normally attach importance on store security aspect that influence his in purchase intentions. Consumers are influenced to approach traditional stores and do their direct purchase which would lower the perceived risk which encourages his purchase intentions. Among the five variables, marketing stimulus is the number one aspect that highly influence consumers purchase intention either to purchase in TV shopping, internet shopping or purchase in traditional stores.

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50

Jhang, Jia-Hao, i 章家豪. "The Influence of Perceived Risks, Information Richness, Perceived Ease of Use, and Perceived Usefulness on the Attitude of Ordering Organic Agriculture Products Online". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30137910015269390360.

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碩士
國立東華大學
企業管理學系
99
Due to the fact that environmentalism has risen, organic agriculture has caught on with much attention amongst consumers. In Taiwan, the reasons why consumers decline to buy organic food are its inaccessibility and high pricing. Online shopping’s convenience, might solve the problems of the purchasing process organic food. However, a number of research conclusions revealed that the rate for ordering organic food online is lower than other methods for purchasing organic food. In this research, we attempted to explore consumer’s willingness when purchasing organic food online. Our research contained six constructs, including perceived risk, information richness, perceived ease of use, perceived usefulness, attitude, and intention. The sample included 379 subjects with 220 valid responses. The structural equation model(SEM) was adopted to test the hypotheses. According to analysis results, the findings of the research are as follows: 1. Perceived risk has negative effects on the attitude for ordering organic food online； 2. Information richness has negative effects on perceived risk； 3. Perceived usefulness has positive effects on the attitude for ordering organic food online； 4. Perceived ease of use has positive effects on perceived usefulness； 5. Attitude has positive effects on the intention for ordering organic food online.

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