Artykuły w czasopismach na temat „Influenceurs – Marketing”
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Marty, Stéphanie. "« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques". Communication & management Vol. 18, nr 1 (18.06.2021): 47–65. http://dx.doi.org/10.3917/comma.181.0047.
Pełny tekst źródłaVernette, Éric, i Élisabeth Tissier-Desbordes. "Le repérage marketing des influenceurs dans les réseaux sociaux Des dangers de l’ignorance aux risques de l’à peu près…". Décisions Marketing N° 67, nr 3 (1.08.2012): 5–8. http://dx.doi.org/10.3917/dm.067.0005.
Pełny tekst źródłaHastiana, Arlin Tri, i Rifelly Dewi Astuti. "Analisis Pengaruh Kredibilitas Influencer Marketing Terhadap Minat Beli Pada Industri Skincare Merek Lokal Indonesia". Journal of Economic, Bussines and Accounting (COSTING) 7, nr 1 (29.07.2023): 399–409. http://dx.doi.org/10.31539/costing.v7i1.6646.
Pełny tekst źródłaShahzad, Aamir, Hamza Rashid, Atif Nadeem, Muhammad Bilal i Wisal Ahmad. "Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement". Journal of Policy Research 12, nr 4 (31.12.2023): 1–8. http://dx.doi.org/10.61506/02.00120.
Pełny tekst źródłaBelanche, Daniel, Marta Flavián i Sergio Ibáñez-Sánchez. "Followers’ reactions to influencers’ Instagram posts". Spanish Journal of Marketing - ESIC 24, nr 1 (20.02.2020): 37–54. http://dx.doi.org/10.1108/sjme-11-2019-0100.
Pełny tekst źródłaIsti Raafaldini Mirzanti, Icha Isana Febriana,. "Instagram Influencer Selection Analysis on the SME’s Brand Campaign in Indonesia using Correlation Analysis (Case Study: IAM.ID)". Psychology and Education Journal 58, nr 1 (1.01.2021): 3455–61. http://dx.doi.org/10.17762/pae.v58i1.1285.
Pełny tekst źródłaDey, Anindita. "Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam". Indian Journal of Mass Communication and Journalism 3, nr 3 (30.03.2024): 16–21. http://dx.doi.org/10.54105/ijmcj.c1069.03030324.
Pełny tekst źródłaNguyen, Cuong, Tien Nguyen i Vinh Luu. "RELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS." Independent Journal of Management & Production 13, nr 2 (1.04.2022): 810–28. http://dx.doi.org/10.14807/ijmp.v13i2.1603.
Pełny tekst źródłaSatpathy, Abhilash, Ansuman Samal, Kilaru Madhavi i Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision". ECS Transactions 107, nr 1 (24.04.2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.
Pełny tekst źródłaBonus, Alexis Keith, Jasmin Raghani, John Kenneth Visitacion i Mary Caroline Castaño. "Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses". Journal of Business and Management Studies 4, nr 1 (5.03.2022): 189–202. http://dx.doi.org/10.32996/jbms.2022.4.1.22.
Pełny tekst źródłaKumar, Aman. "THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, nr 04 (2.05.2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.
Pełny tekst źródłaMuslimah, Dinda Desmonda, i Ayu Sunengsih. "A Bibliometric Analysis of Virtual Influencer". West Science Interdisciplinary Studies 1, nr 12 (22.12.2023): 1241–48. http://dx.doi.org/10.58812/wsis.v1i12.421.
Pełny tekst źródłaDarlington, Aneta. "Comparative indicator analysis based on aggregated data in the context of needs and interpretative possibilities in procedural terms". Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, nr 182 (2023): 31–45. http://dx.doi.org/10.29119/1641-3466.2023.182.2.
Pełny tekst źródłaŁASZKIEWICZ, Anna. "ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING". Scientific Papers of Silesian University of Technology. Organization and Management Series 2024, nr 193 (2024): 23–34. http://dx.doi.org/10.29119/1641-3466.2024.193.2.
Pełny tekst źródłaEt. all, Mustafizul Haque. "Impact of Influencer Marketing on Consumer Behavior : An Analytical Study". Tuijin Jishu/Journal of Propulsion Technology 44, nr 4 (16.10.2023): 3160–66. http://dx.doi.org/10.52783/tjjpt.v44.i4.1410.
Pełny tekst źródłaKohli, Javin, i Dr Rajeev Gupta. "Impact of Influencer Marketing and User-Generated Content on Millennials\' Purchase Decisions". International Journal for Research in Applied Science and Engineering Technology 12, nr 4 (30.04.2024): 5679–701. http://dx.doi.org/10.22214/ijraset.2024.61376.
Pełny tekst źródłaChiu, Yu-Jing, Ling-Shiuan Hong, So-Ra Song i Yu-Chao Cheng. "Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing". Mathematics 12, nr 7 (25.03.2024): 981. http://dx.doi.org/10.3390/math12070981.
Pełny tekst źródłaKim, Seungbae, Xiusi Chen, Jyun-Yu Jiang, Jinyoung Han i Wei Wang. "Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning". Proceedings of the International AAAI Conference on Web and Social Media 15 (22.05.2021): 278–89. http://dx.doi.org/10.1609/icwsm.v15i1.18060.
Pełny tekst źródłaSherbaz Khan. "THE ROLE OF DIGITAL INFLUENCER CREDIBILITY ON PURCHASE INTENTION AND THE MEDIATING EFFECT OF CUSTOMER TRUST AND ENGAGEMENT". Global Journal for Management and Administrative Sciences 4, nr 1 (30.06.2023): 19–45. http://dx.doi.org/10.46568/gjmas.v4i1.177.
Pełny tekst źródłaBhanot, Neeraj. "Role of Influencer Marketing in Consumer Purchase Decisions: A Bibliometric Analysis and Discourse". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, nr 04 (26.04.2024): 1–5. http://dx.doi.org/10.55041/ijsrem31438.
Pełny tekst źródłaSingh, Kamaldeep. "Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior". European Integration Studies 1, nr 15 (16.09.2021): 231–41. http://dx.doi.org/10.5755/j01.eis.1.15.28803.
Pełny tekst źródłaPozharliev, Rumen, Dario Rossi i Matteo De Angelis. "Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality". European Journal of Marketing 56, nr 3 (4.04.2022): 922–48. http://dx.doi.org/10.1108/ejm-09-2020-0719.
Pełny tekst źródłaAllal-Chérif, Oihab, Rosa Puertas i Patricia Carracedo. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers". Technological Forecasting and Social Change 200 (marzec 2024): 123113. http://dx.doi.org/10.1016/j.techfore.2023.123113.
Pełny tekst źródłaBurnaz, Sebnem, i Fulya Acikgoz. "The influence of 'influencer marketing' on YouTube influencers". International Journal of Internet Marketing and Advertising 15, nr 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.10036966.
Pełny tekst źródłaAcikgoz, Fulya, i Sebnem Burnaz. "The influence of 'influencer marketing' on YouTube influencers". International Journal of Internet Marketing and Advertising 15, nr 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.114331.
Pełny tekst źródłaHarshitha, Sirineni, Raashi Shetty i Dr P. Swami Sairam. "Social Media Marketing: B2B Marketing via Nano Influencers". Journal of University of Shanghai for Science and Technology 23, nr 07 (1.08.2021): 1377–87. http://dx.doi.org/10.51201/jusst/21/07335.
Pełny tekst źródłaGaur, Preethi. "Influencer Marketing Unveiled: A Conceptual Exploration of Emotional Marketing, Consumer Connections, and Future AI Trends". Shanlax International Journal of Management 11, iS1-Jan (27.01.2024): 183–90. http://dx.doi.org/10.34293/management.v11iis1-jan.7163.
Pełny tekst źródłaOmeish, Fandi, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi i Omar N. Badran. "The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity". International Journal of Data and Network Science 8, nr 3 (2024): 1701–14. http://dx.doi.org/10.5267/j.ijdns.2024.2.017.
Pełny tekst źródłaAizaz Ahmad Malik, Zoya Wajid Satti, Noman Bashir i Nasir Munir. "Influence Unveiled: Exploring the Power of Digital Influencers for eWOM and Shaping Follower’s Purchasing Intentions". International Journal of Social Science & Entrepreneurship 3, nr 3 (30.07.2023): 295–312. http://dx.doi.org/10.58661/ijsse.v3i3.203.
Pełny tekst źródłaWirapraja, Alexander, Novi Tri Hariyanti i Handy Aribowo. "Kajian Literatur Dampak dan Pengaruh Digital Influencer Marketing terhadap Perkembangan Strategi Bisnis". KONSTELASI: Konvergensi Teknologi dan Sistem Informasi 3, nr 1 (7.06.2023): 37–47. http://dx.doi.org/10.24002/konstelasi.v3i1.7098.
Pełny tekst źródłaOkonkwo, Ifeanyi, i Emmanuel Namkoisse. "The Role of Influencer Marketing in Building Authentic Brand Relationships Online". Journal of Digital Marketing and Communication 3, nr 2 (1.12.2023): 81–90. http://dx.doi.org/10.53623/jdmc.v3i2.350.
Pełny tekst źródłaLiu, Guanchen. "A Review of the Mechanism of the Influencer". Lecture Notes in Education Psychology and Public Media 21, nr 1 (20.11.2023): 109–14. http://dx.doi.org/10.54254/2753-7048/21/20230093.
Pełny tekst źródłaVaidya, Ravi, i Tapasya Karnawat. "CONCEPTUALIZING INFLUENCER MARKETING: A LITERATURE REVIEW ON THE STRATEGIC USE OF SOCIAL MEDIA INFLUENCERS". International Journal of Management, Public Policy and Research 2, SpecialIssue (7.03.2023): 81–86. http://dx.doi.org/10.55829/ijmpr.v2ispecialissue.140.
Pełny tekst źródłaSri Ram Kailash, M. "Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication". Shanlax International Journal of Management 11, iS1-Jan (27.01.2024): 48–54. http://dx.doi.org/10.34293/management.v11iis1-jan.7139.
Pełny tekst źródłaZheng, Siyuan. "An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention". Advances in Economics and Management Research 8, nr 1 (8.11.2023): 179. http://dx.doi.org/10.56028/aemr.8.1.179.2023.
Pełny tekst źródłaPervaiz, Saadia, Sheema Khan i Madiha Ahmed Khan. "The impact of social media influencers on purchase intention: examining the mediating role of credibility in Sindh, Pakistan". Journal of Humanities, Social and Management Sciences (JHSMS) 4, nr 2 (31.12.2023): 78–95. http://dx.doi.org/10.47264/idea.jhsms/4.2.5.
Pełny tekst źródłaGerlich, Michael. "The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI". Administrative Sciences 13, nr 8 (2.08.2023): 178. http://dx.doi.org/10.3390/admsci13080178.
Pełny tekst źródłaPermana, Rezi Muhamad Taufik, M. Malik Akbar Rohandi i Yudha Dwi Nugraha. "New Business Model For Creative Agency Through Influencer Marketing". Jurnal Manajemen dan Bisnis Performa 18, nr 3 (7.09.2021): 11–19. http://dx.doi.org/10.29313/performa.v18i3.8101.
Pełny tekst źródłaSesar, Vesna, Ivana Martinčević i Anica Hunjet. "How Influencer Credibility and Advertising Disclosure affects Purchase Intention". ENTRENOVA - ENTerprise REsearch InNOVAtion 8, nr 1 (10.11.2022): 248–63. http://dx.doi.org/10.54820/entrenova-2022-0023.
Pełny tekst źródłaVemuri, Sritha, Jahnavi P, Lingala Manasa i Pallavi D. R. "The Effectiveness of Influencer Marketing in Promoting Sustainable Lifestyles and Consumer Behaviours". Journal of Business Strategy Finance and Management 05, nr 02 (15.01.2024): 95–114. http://dx.doi.org/10.12944/jbsfm.05.02.05.
Pełny tekst źródłaZhao, Yiran. "The Influence of the Instability Factors of Influencer Marketing on Brand Marketing -- Based on the Analysis of Florasis's Influencer Marketing Event". Lecture Notes in Education Psychology and Public Media 38, nr 1 (15.01.2024): 36–43. http://dx.doi.org/10.54254/2753-7048/38/20240584.
Pełny tekst źródłaPandey, Krishna Mohan, Himanshu Kumar, Chaitanya Dahikar i Dr N. C. Rajyalaskhmi. "Influencer Marketing: A New Frontier for Brand Awareness in the Digital Era". International Journal for Research in Applied Science and Engineering Technology 11, nr 10 (31.10.2023): 1752–73. http://dx.doi.org/10.22214/ijraset.2023.56239.
Pełny tekst źródłaWoodroof, Parker J., Katharine M. Howie, Holly A. Syrdal i Rebecca VanMeter. "What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions". Journal of Product & Brand Management 29, nr 5 (11.01.2020): 675–88. http://dx.doi.org/10.1108/jpbm-05-2019-2362.
Pełny tekst źródłaJaad Faraj i Ahmad Hamad. "TRAVEL INFLUENCERS AND INFLUENCER MARKETING IN TOURISM: THE CASE OF LIBYA". International Journal of Innovations in Engineering Research and Technology 11, nr 1 (29.01.2024): 52–59. http://dx.doi.org/10.26662/ijiert.v11i1.pp52-59.
Pełny tekst źródłaNawi, Nor Fadzlina, i Nur Amalina Faizol. "Influencer Marketing on Instagram: Examining issues of disclosure and regulation for Malaysia". Journal of ASIAN Behavioural Studies 6, nr 20 (31.12.2021): 27–43. http://dx.doi.org/10.21834/jabs.v6i20.399.
Pełny tekst źródłaAl-Shehri, Mohammed. "Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing." International Journal of Marketing Strategies 4, nr 1 (17.12.2021): 1–26. http://dx.doi.org/10.47672/ijms.878.
Pełny tekst źródłaMishra, Ms Sraddhaa, i Dr Rubaid Ashfaq. "Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions". Aug-Sept 2023, nr 35 (28.07.2023): 1–18. http://dx.doi.org/10.55529/jpome.35.1.18.
Pełny tekst źródłaYÖRÜK, E. Erdal, i M. Erhan SUMMAK. "Influencer marketıng and publıc relatıons". JBFEM 6, nr 2 (1.12.2023): 67–76. http://dx.doi.org/10.32770/jbfem.vol667-76.
Pełny tekst źródłaTrivedi, Jay P. "Effect of Influencer Marketing on Online Impulse Purchase". Journal of Electronic Commerce in Organizations 19, nr 3 (lipiec 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.
Pełny tekst źródłaRajesh, Mr M., i Mr N. Velmurugan. "The Mastering Influencer Marketing: Strategies for Success". International Journal for Research in Applied Science and Engineering Technology 12, nr 5 (31.05.2024): 1433–39. http://dx.doi.org/10.22214/ijraset.2024.61758.
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