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Saebah, Nur, Suhardiman Suhardiman i Muhammad Rizki. "The Impact of Followers' Actions and Reactions on Influencer". Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 18, nr 3 (4.04.2024): 2193. http://dx.doi.org/10.35931/aq.v18i3.3510.
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<p><em>This research aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media that influence various organizations, giving rise to responses in the form of intentions to follow beauty influencer accounts, imitate the beauty influencer's lifestyle, and recommend the beauty influencer. Researchers used quantitative data to collect primary data using survey methods and questionnaires filled out by respondents, distributed online using Google Forms. The research results show that brand-influencer compatibility positively influences followers' perceptions of advertising posts, followers' perceptions of influencer credibility and the influencers themselves. Perception of advertising posts also positively influences followers' perceptions of the influencer's credibility and perceptions of followers' behavior towards the influencer. Likewise, the credibility of influencers positively influences followers' behavior towards influencers and followers' intentions to continue following accounts, imitating influencers, and recommending influencers to others. Meanwhile, followers' behavior towards influencers positively affects followers' intentions to continue following accounts, imitating influencers, and recommending influencers to others.</em><em></em></p>
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Fischer, Kerstin, i Jaap Ham. "What influences influence?" Interaction Studies 22, nr 3 (31.12.2021): 291–302. http://dx.doi.org/10.1075/is.00006.int.
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Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship between speaker and hearer, as well as the effects of referring to the shared context itself. The papers combined in this special issue provide evidence for the considerable impact of the here and now of the interactional context on the persuasiveness of strategies of influence and contribute to our understanding of mechanisms of persuasion.
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Barnard, G. A. "What influences influence?" Journal of Applied Statistics 14, nr 2 (styczeń 1987): 107–16. http://dx.doi.org/10.1080/02664768700000015.
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Indah Lestari, Novia, Mery Ramadani, Anniba Noor Syrah i Stevany Anggreini. "Peran Beauty Influencer Dalam Meningkatkan Minat Beli Produk Make Up Pada Generasi Z". Sains Manajemen 9, nr 2 (16.01.2024): 56–72. http://dx.doi.org/10.30656/sm.v9i2.8044.
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In recent years, the development of commercial communications and live broadcast events on television has attracted a lot of attention from the public, especially the younger generation. Is a Trend in today’s digital world across various social media platforms, creating an opportunity for brands to market through social media influencers, many artists or athletes getting involved with the product and delivering their reviews so that many target audiences. We call beauty influencers. Currently, generation Z will tend to look at reviews from beauty influencers before they buy a product. This research aims to see the effect of beauty influencers on customer purchase intention in cosmetic products. This research on Generation Z. The sample was 100 respondents using purposive sampling. The data will be processed using regression. The results show that the role of beauty influencers can increase the purchase intentions of Generation Z partially or simultaneously and influences 87.6% and the remaining 12.4% is influenced by other variables not examined in this research.
Keywords : beauty influencer, purchase intention, gen z
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Muslimah, Dinda Desmonda, i Ayu Sunengsih. "A Bibliometric Analysis of Virtual Influencer". West Science Interdisciplinary Studies 1, nr 12 (22.12.2023): 1241–48. http://dx.doi.org/10.58812/wsis.v1i12.421.
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In the current digital era, Virtual Influencers have become a trending phenomenon in social media. This research utilizes bibliometric analysis to explore the developments in Virtual Influencer-related studies, with a focus on the involvement of Artificial Intelligence (AI) technology in their creation. The study also identifies the most influential works, active researchers, and journals at the forefront of publication. Additionally, it unveils the evolution of the concept of virtual influencers from an AI perspective. The research aims to analyze how AI influences marketing strategies through virtual influencers, enabling the optimization of AI-based virtual influencer usage in creating authentic and relevant experiences for today's digital consumers. This study enhances our understanding of AI's role in shaping the future of influencer marketing and opens opportunities for further innovation in virtual influencer research. The research also provides insights into virtual influencers and their role in shaping social media trends and consumer culture transformation in the digital era.
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de Bekker-Grob, Esther W., Kirsten Howard i Joffre Swait. "Identifying the impact of social influences in health-related discrete choice experiments". PLOS ONE 17, nr 10 (19.10.2022): e0276141. http://dx.doi.org/10.1371/journal.pone.0276141.
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Several disciplines, among them health, sociology, and economics, provide strong evidence that social context is important to individual choices. It is therefore surprising that relatively little research has been focused on integrating the effect of social influence into choice models, especially given the importance of such choices in healthcare. This study developed and empirically tested a choice model that accounts for social network influences in a discrete choice experiment (DCE). We focused on maternal choices for childhood vaccination in Australia, and used an econometric choice model that explicitly 1) incorporated vaccine schedule characteristics, benefits and costs, and 2) represented up to ten different identifiable key influencer types (e.g., partner, parents, friends, healthcare professionals, inter alia), allowing for the attribution of directional importance of each influencer on the gravid woman’s decision to adhere to or reject childhood vaccination. Pregnant women (N = 604) aged 18 years and older recruited from an online panel completed a survey, including a DCE and questions about key influencers. A two-class ordered latent class model was conducted to analyse the DCE data, which assumes that the underlying latent driver (in our case the WHO vaccine hesitancy scale) is ordered, to give a practical interpretation of the meaning of the classes. When the choice model considered both childhood vaccination attributes and key influencers, a very high model fit was reached. The impact of key influencers on maternal choice for childhood vaccination was massive compared to the impact of childhood vaccination attributes. The marginal impact differed between key influencers. Our DCE study showed that the maternal decision for childhood vaccination was essentially almost completely socially driven, suggesting that the potential impact of social network influences can and should be considered in health-related DCEs, particular those where there are likely to be strong underlying social norms dictating decision maker behaviour.
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Ahmad, Nurul Afiqah, Nawal Esa Yazid Esa, Azura Abdul Rahman, Hazliza Haron, Farhana Mohd Nazmi i Nor Tasnim Syahera Rasak. "TIKTOK'S IMPACT ON CONSUMER BEHAVIOUR: A CONCEPTUAL REVIEWS". Advanced International Journal of Business, Entrepreneurship and SMEs 6, nr 20 (30.06.2024): 221–27. http://dx.doi.org/10.35631/aijbes.620019.
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This conceptual paper investigates the impact of TikTok on customer purchase behaviours. It looks at the way consumers' views and decisions are influenced by influencers and short films. A conceptual model that outlines the way TikTok content, mainly those created by influencers, influences consumer decision-making is created from research that has already been published. TikTok's unique influence on consumer preferences can be attributed to its unique features, which include interactive aspects and short movies. The conceptual model provides an in-depth discussion of TikTok's influence on customer behaviour by blending ideas from digital communication research, marketing theory, and social psychology. The research highlights the dynamic and appealing power of TikTok and explores the theoretical underpinnings of social influence, user engagement, and the changing role of influencers in the TikTok community. This conceptual study lays the groundwork for upcoming research, assisting researchers as they examine the multilayered connection between TikTok and modern consumer behaviour. This conceptual paper primarily seeks to shed light on the various ways that TikTok influences consumers' decision-making processes.
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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi i Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision". ECS Transactions 107, nr 1 (24.04.2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.
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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers
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Kurihara, Yutaka. "How and What has Influenced Cryptocurrency Prices? Economic influences or political Influences". Advances in Social Sciences Research Journal 9, nr 8 (19.08.2022): 251–58. http://dx.doi.org/10.14738/assrj.98.12888.
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Cryptocurrency has been prevailing gradually with repeating fluctuation in value. Cryptocurrency is not classified as a legal currency but a private financial management system that self-managed and is not managed by central banks or governments. Cryptocurrency is different from any other currency used around the world. Unlike central bank- and government-issued currency, the value of cryptocurrency is able to be inflated as the volume of it has a finite limit. The usage of cryptocurrency enables us to send or receive any amount of currency to anyone at a very cheap cost compared to other monetary instruments. Since the introduction of cryptocurrency, it has received much attention. The trading volume of cryptocurrency has been increasing rapidly although the value has crashed occasionally. Some serious incidents have occurred, however, cryptocurrency may have overcome these situations. How and what has influenced cryptocurrency value has been discussed a lot from the view of economic aspects, however, a common consensus has not yet been reached. For this issue, there is a large difference from stocks or other financial assets or financial instruments. However, there is some possibility that political influences rather than economic influences may have impacts on the prices of cryptocurrency. This study employs U.S.-China trade disputes and examines the effects on prices of cryptocurrency. The results show that political issues along with economic issues, including some asset prices, have some influence on cryptocurrency.
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Dey, Anindita. "Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam". Indian Journal of Mass Communication and Journalism 3, nr 3 (30.03.2024): 16–21. http://dx.doi.org/10.54105/ijmcj.c1069.03030324.
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Influencer marketing involves companies working with online influencers to promote their products. Other influencer marketing collaborations are less concrete; influencers have massive online and social media followings. Some people have hundreds of thousands (if not millions) of followers. It is still likely that many of them will appear to be ordinary people. They may have just a thousand followers, or even fewer in some cases. Nevertheless, they will have established their reputation as industry experts. Depending on their field of expertise, these are the ones who produce the most interesting social postings. They publish the most beautiful content and create the most exhilarating movies, and host the most interesting and informative online debates. The purpose of this thesis is to explore how popular Instagram influencers are, to study the efficiency of influencer marketing in promoting a certain product, and its future in the marketing sector. In addition, the study attempts to investigate customers' review behaviours, desired qualities of influencers, and the reasons behind their activities. We used an objective technique with qualitative and quantitative data to achieve the goal of this study. The information was acquired through a questionnaire and Interviews with the influencers. Influencer marketing is most effective when top influencers and story specialists are seen to be trustworthy. Furthermore, it was discovered that influencers have significant influences on consumer behaviour when it comes to information search and alternative recognition.
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Maritz, P. J. "Underlying influences on Ben Marais (1909-1999)". Verbum et Ecclesia 25, nr 1 (5.10.2004): 166–92. http://dx.doi.org/10.4102/ve.v25i1.266.
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This article considers various personal and academic influences on Ben Marais. The essence of these influences helped form his principles, was present in his early childhood, and is founded in his deep-rooted faith in God. Ben Marais was a child and a product of his times. The academic influences are approached through an analysis of a specific book that he claimed had influenced his thought, his MA dissertations and Ph.D-thesis. These formative influences helped determine his questioning the justification of policies in the NG Kerk.
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Liddy, Richard M. "Newman, His Influences, and His Influence". Lonergan Review 11 (2020): 76–93. http://dx.doi.org/10.5840/lonerganreview2020115.
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Saleh, Mohamad Zein, Dedi Purwana i Mohammad Rizan. "Employee Organizational Citizenship Behavior in The National Tire Industry: The Impact of Workplace Quality, Organizational Commitment, Career Development, and Entrepreneurial Orientation". International Journal of Social Service and Research 2, nr 6 (27.06.2022): 553–68. http://dx.doi.org/10.46799/ijssr.v2i6.125.
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Abstract
This study intends to determine the direct and indirect effects of Quality of Work Life and Career Development on Organizational Citizenship Behavior via Organizational Commitment and Entrepreneurial Orientation. This research explains by evaluating hypotheses regarding the nature of the relationship and influence among factors. SEM (Structural Equation Modeling) analysis is utilized for statistical analysis. Results indicated that Quality of Work Life and Career Development positively influenced Organizational Citizenship Behavior; Quality of Work-Life positively influences Organizational Commitment; Organizational Commitment positively influences Organizational Citizenship Behavior; Career Development positively influences Entrepreneurial Orientation; Entrepreneurial Orientation positively influences Organizational Citizenship Behavior, and Quality of Work Life positively influences Organizational Commitment.
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Kristian i Ibnu Harris. "The Effectiveness of Mega Influencers, Macro Influencers, and Micro Influencers in Forming Brand Evangelists". Jurnal Ilmiah Manajemen Ubhara 5, nr 02 (10.10.2023): 254–63. http://dx.doi.org/10.31599/jimu.v5i02.2992.
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Purpose – The aim of this research is to determine the order of effectiveness of each type of influencer, namely mega, macro and micro influencers, in the formation of people who will become brand evangelists for culinary MSMEs in the city of Batam. Design/methodology/approach – The research method used in this research is a descriptive qualitative research method, using interview techniques and literature study. Findings – The number of followers affects the level of trust and the content influences the level of interaction. Research limitations/implications – This research did not take interview data from informants who are influencers, but only interview data from social media users and culinary MSMEs. Practical implications – Content becomes the 'bridge' between influencers and their followers. Collaboration and promotion of a brand is displayed through content and researchers found that each type of influencer has different levels of effectiveness, but not only based on the number of followers. Originality/value – Researchers found 1 unique finding, namely the behavior of followers who recommend products promoted by an influencer without ever buying, trying or experiencing the product first. This behavior is included in the brand evangelism section.
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Gerlich, Michael. "The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI". Administrative Sciences 13, nr 8 (2.08.2023): 178. http://dx.doi.org/10.3390/admsci13080178.
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In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual influencers on customers and whether there is a direct impact on human influencers due to the rise of virtual influencers in the industry. The study employed a questionnaire-based survey method to collect and analyse responses from a sample of 357 participants. The questions focus on trust, credibility, expertise, and contribution to purchase intention by the virtual influencers. The results indicate that customers are increasingly attracted to virtual influencers and that virtual influences are perceived as more trustworthy, credible, and relevant to customers’ preferences, leading to an increase in purchase intention. The study also discusses the implications of these findings for managers designing marketing campaigns.
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Devi Khoiriyah i Ety Dwi Susanti. "Pengaruh Online Customer Review, Food Influencer dan Content Marketing terhadap Tingkat Kunjungan Bakso Mas Roy Cabang Surabaya Timur". El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, nr 5 (1.04.2024): 3588–602. http://dx.doi.org/10.47467/elmal.v5i5.1749.
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This research aims to determine the influence of online customer reviews, food influencers, and content marketing on the level of customer visits at Bakso Mas Roy East Surabaya Branch. The research was carried out using quantitative methods with an associative approach, the population used was all customers of the East Surabaya branch of Mas Roy meatballs. A sample of 194 respondents who were met by the author at the research location, these results were obtained using the Slovin formula. The research results show that the online customer review variable (X1) is 0.000 < 0.05. t-calculated value -3.812 < t table 1.972 So H1 is accepted, meaning that the online customer review variable has a partially negative effect on the level of customer visits from Bakso Mas Roy. on the food influencer variable (X2) it is 0.001 < 0.05. The calculated t value is 3.320 > t table 1.972. So H2 is accepted, meaning that the food influencer variable partially influences the level of visits. content marketing variable (X3) is 0.000 < 0.05. The calculated t value is 3.947 > t table 1.972. So H0 is rejected and H3 is accepted, meaning that the content marketing variable partially influences the level of visits.
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Aiman, Dwi Feni. "IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA". Jurnal Visi Komunikasi 19, nr 02 (10.11.2020): 289. http://dx.doi.org/10.22441/visikom.v19i02.14205.
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Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a "Safi" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.
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Kumar, Aman. "THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, nr 04 (2.05.2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.
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In the era of digital marketing, social media influencers have emerged as powerful catalysts shaping consumer behaviour and brand perceptions. This study investigates the impact of Instagram influencers endorsed by Nike on consumer behaviour in India, focusing on brand perceptions, attitudes, purchase decisions, and brand loyalty. Through a mixed-methods approach combining quantitative surveys, qualitative interviews, and content analysis, data was collected from 150 participants representing diverse demographic segments. Key findings reveal that exposure to Instagram influencers positively influences consumer perceptions of Nike, leading to improvements in brand familiarity, image, trust, purchase intent, loyalty, and perceived quality. Participants exposed to influencers demonstrated higher purchase intentions and were more likely to consider and purchase Nike products compared to unexposed participants. Additionally, Nike's influencer marketing strategies significantly contributed to fostering brand loyalty, with influencer engagement, brand authenticity, customer satisfaction, and loyalty programs emerging as key predictors. Content analysis of influencer posts revealed predominant themes such as product features, lifestyle imagery, user testimonials, and promotional offers, highlighting the diverse strategies employed by influencers to engage their audience and promote Nike products. Sentiment analysis of participant comments indicated predominantly positive sentiment towards influencer content, underscoring its effectiveness in eliciting favorable reactions from consumers. This study contributes to the literature by advancing theoretical understanding, providing methodological insights, and offering practical implications for marketers. Recommendations for future research include exploring cross-cultural variations, conducting longitudinal studies, employing experimental designs, and addressing ethical considerations in influencer marketing practices. By embracing these recommendations, researchers can further enrich our understanding of influencer marketing dynamics and its implications for brands and consumers in the digital age. Keywords: Social media influencers, Instagram, Nike, consumer behavior, brand perceptions, purchase decisions, brand loyalty, influencer marketing.
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KALINOVÁ, EVA, i ADÉLA NEUBERGOVÁ. "INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM". AD ALTA: 11/02 11, nr 2 (31.12.2021): 107–11. http://dx.doi.org/10.33543/1102107111.
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The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independently. The data were obtained on the social platform Instagram and subsequently processed on the basis of the last five contributions as of April 3, 2020. This work is focused mainly on the number of responses to influencers in the form of likes or comments, furthermore we also calculate what share of their contributions is from 2020, mainly due to the fact that influencers on Instagram started to become known mostly in that year. The statistics of individual Instagram profiles and their subsequent comparison with each other are presented. The results show that it does not entirely depend on how many followers an influencer has, but that it depends more on the quality and impact of individual posts.
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Xu, Jing. "Impacts of the Influencers' Characteristics on Purchase Intention: A Case of Chinese Live Commerce". Global Convergence Research Academy 2, nr 1 (30.06.2023): 1–13. http://dx.doi.org/10.57199/jgcr.2023.2.1.1.
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The rapid development and popularity of online media technology, live commerce platforms have emerged and are rapidly developing. Live commerce has become not only a simple form of entertainment, but also an important means for consumers to obtain information and to communicate. Nowadays, the e-commerce live broadcast jointly created by live broadcast and e-commerce has created a lot of attention. Especially with the rapid development of self-media, there are many influencers in the live commerce. These influencers sharing and disseminating product infonnation will have an impact on the consumer's choice, and then influence the consumer's purchase intention. This dissertation focuses on the influence of influencers on consumers' consumption choices of goods in live commerce. Therefore, this study clarifies the concept of influencer and consumers' purchase intention by sorting out the prior studies on influencers and their four characteristics namely professionalism, credibility, attractiveness and interactivity. Furthermore, this study introduces two mediating variables, flow and perceived value, and constructs a corresponding research model. Samples were collected by means of questionnaires and empirical analysis was conducted using SPSS 23.0 and Smart PLS 4.0(Structural Equation Package) to verify the hypotheses. The following conclusions are drawn. First, professionalism has no effect on flow thus, H1-1 is rejected; attractiveness has no effect on flow thus, H1-3 is also rejected. HI is partially adopted. Second, professionalism has no effect on perceived value thus, H2-1 is rejected. H2 is partially adopted. Third, flow positively influences purchase intention thus, H3 is adopted. Fourth, perceived value positively influences purchase intention thus, H4 is adopted.
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Gusfi, Dhiya Athaya, i Marheni Eka Saputri. "INFLUENCE OF THE QUALITY OF ELECTRONIC SERVICES (WEBSITE DESIGN, CUSTOMER SERVICE, SECURITY/PRIVACY, FULFILMENT) ON CUSTOMER SATISFACTION AND REPURCHASE INTEREST IN THE McDONALD'S APPLICATION". Jurnal Sosioteknologi 23, nr 1 (27.04.2024): 66–77. http://dx.doi.org/10.5614/sostek.itbj.2024.23.1.4.
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With increasingly rapid advances in technology, many companies are innovating in online sales to increase consumer convenience in ordering food. Currently, competition between companies is getting tighter, encouraging companies to continue to improve service quality in order to gain repeat purchase interest from customers. This research was conducted to explore the influence of electronic service quality, including aspects such as website design, customer service, security/privacy, and fulfillment, on customer satisfaction and repurchase interest in the McDonald's application. The research population was McDonald's application users in Bandung City, with 400 respondents taken through distributing online questionnaires via social media. Sampling was carried out using a purposive sampling method, and data was processed using SMARTPLS version 4 software. The research results showed that website design positively and significantly influenced the quality of electronic services, customer service positively and significantly influenced the quality of electronic services, security/privacy positively and significantly influences electronic service quality, and fulfillment positively and significantly influences electronic service quality, electronic service quality positively and significantly influences customer satisfaction, customer satisfaction positively and significantly influences repurchase intention on the McDonald's application.
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Suhada, Karya, Lila Setiyani, Siti Aisyah i Fitria Nurapriani. "Analysis of the Effect Quality Service on Telkomsel Customer Satisfaction in Karawang with the Servqual Method". Buana Information Technology and Computer Sciences (BIT and CS) 2, nr 1 (15.01.2021): 26–30. http://dx.doi.org/10.36805/bit-cs.v2i1.1272.
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This study aims to determine the effect of service quality an important factor of the service business is the assessment of service quality which is strongly influenced by the perceptions and expectations of each customer. The dimensions of service quality are divided into 5 main dimensions, namely: reliability, responsiveness, assurance, empathy and tangible.This study includes associative research or relationships using quantitative approach. The sample in this study was Telkomsel customers in Karawang Regency who used the MyTelkomsel application. A sample of 100 respondents was determined the sampling snowball method. The research instrument was in the form of a questionnaire. The results of the analysis using SPSS version 16 show that: (1) Reliability influences customer satisfaction (2) Responsiveness influences customer satisfaction (3) Assurance and certainty influences consumer satisfaction (4) Empathy influences customer satisfaction (5) Tangible influences to customer satisfaction.
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Ekasari, Ayu. "PENGARUH LOCUS OF CONTROL, PERCEIVED RISK, VOTER DECISION INVOLVEMENT dan VOTER SATISFACTION TERHADAP VOTING STABILITY PEMILIH". Media Riset Bisnis & Manajemen 6, nr 2 (2.11.2020): 85–106. http://dx.doi.org/10.25105/mrbm.v6i2.8141.
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The study examines the electoral psychology of Indonesian voters during the presidential Election 2004 by applying consumer behavior theory. The focus of the research is to explore the effects of locus of control, perceived risk, voter decision involvement and voter satisfaction on voling stability. The results indicated that tocus of control influences perceived risk, then, perceived risk influences voter decision involvement. Nexl, voter decision involvementinfluences voter satisfaction, which in tun influences voting slability. This means that the propensity to vote for the same candidate in the next election is influenced by voters' psychological characteristics.
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Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari i Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL". Jurnal Perkotaan 12, nr 1 (19.02.2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.
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The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
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Brooks, Jeffrey S., i Terri N. Watson. "School Leadership and Racism: An Ecological Perspective". Urban Education 54, nr 5 (10.07.2018): 631–55. http://dx.doi.org/10.1177/0042085918783821.
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This article reports results from a single-school case study that explored the ways racism influences (and is influenced by) racism. The study examined the ways racism is manifest at different levels of the system: individual, dyadic, subcultural, institutional, and societal. In doing so, the authors sought to understand how racism influences leadership practice within and across each of these levels, meaning as a whole they were considered as an ecological model. Findings suggested pretext, context and posttext are important, and that individual educators’ leadership is influenced by ever-changing racial dynamics in their school.
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Perry, Anna. "Factors comprehensively influencing acceptance of 3D-printed apparel". Journal of Fashion Marketing and Management 21, nr 2 (8.05.2017): 219–34. http://dx.doi.org/10.1108/jfmm-03-2016-0028.
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Purpose The purpose of this paper is to incorporate an extended technology acceptance model (TAM) and examine how various factors comprehensively influence and determine consumers’ perceptions, attitude, and usage intention of 3D-printed apparel. Design/methodology/approach An online survey was designed using established measures and 1,002 participants were recruited. Findings All external variables were related. Beyond indirect influences, tech optimism still moderately influenced ease of use, but weakly influenced attitude; aesthetics still strongly influenced usefulness and attitude, but weakly influenced usage intention; performance still strongly influenced ease of use, usefulness, and attitude. In addition, only indirect influences came from tech optimism to usefulness and usage intention, aesthetics to ease of use, and performance to usage intention. The TAM relationships were mostly confirmed, except ease of use to usefulness. Usage intention was mostly determined by attitude, which was largely influenced by design, performance, and usefulness, and limitedly contributed by aesthetics and usefulness. Research limitations/implications Participants’ response might be influenced by the provided materials of 3D-printed apparel. Practical implications The present study explicitly showed a complete picture about all possible influences among factors. Business managers can make strategies to meet consumers’ needs based on the current study without worrying about overlooking any possible effects. Originality/value The current study, for the first time, examined: consumers’ adoption intention of 3D-printed apparel, the relationships among external variables, and how external factors comprehensively influenced consumers’ perceptions, attitude, and usage intention.
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Chuang, Chun-Ling, Hong-Lin Tian i Rong-Ho Lin. "Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying". Social Behavior and Personality: an international journal 43, nr 5 (13.06.2015): 777–93. http://dx.doi.org/10.2224/sbp.2015.43.5.777.
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We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced impulse buying intention in terms of certainty effects and social influences; there was a positive relationship between certainty effects and social influences in impulse buying intention; the students preferred 2-phase to 1-phase discounts; and, in descending order, the social influences of strength, number, and proximity impacted impulse buying intention. We concluded that marketers can use certainty effects and noninteractive social influences to stimulate consumers' buying intention.
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Durst, Carolin, i Vanessa Klopf. "Unveiling the Influence: Corporate Influencers and Employer Branding in the Skilled Trades Industry". European Conference on Social Media 11, nr 1 (21.05.2024): 92–102. http://dx.doi.org/10.34190/ecsm.11.1.2137.
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The skilled trade industry is a significant driving force for the development and prosperity of society and constitutes the backbone of the German economy with its small and medium-sized enterprises. Currently, waiting times for craftsmen stand at approximately three months. This trend is on the rise due to the continued and severe shortage of apprentices and skilled workers. Potential trainees are representatives of Generation Z and best reached through social media channels. Consequently, many companies deliberately utilize corporate influencers in employer branding efforts to win young talents. Corporate influencers have the ability to present specifically job-related content and offer more authentic insights into the daily work environment. However, do they genuinely influence the career preferences of potential trainees? The aim of this study is to investigate if and to what extent corporate influencer influence the perception of the skilled trades industry and career preferences of potential applicants. To investigate the impact of corporate influencers on the perception of the skilled trade industry and the respective career preferences of potential applicants, we conducted a study with 66 students from a secondary school in Germany. (1) First, we measured the perception of the skilled trades industry and career preferences of the participants. (2) Then we exposed them to previously selected content of two corporate influencers from the skilled trades sector. (3) After the exposure, we measured the perception of the skilled trades industry and career preferences of the participants again. For the statistical analysis we used regression analyses and T-tests. The findings of the study show that corporate influencer on social media positively influenced both, the perception of the skilled trades industry and the career preferences of potential applicants. Particularly, insights into daily work routines prove to be effective. Simultaneously, the study reveals that the employer attractiveness of the skilled trades industry in general significantly influences the perception of the industry and enhances applicants' interest in craft professions.
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Aras, Marsadi. "The PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. KELOLA PRINTING JAKARTA TIMUR". Mediastima 26, nr 2 (3.12.2020): 240–53. http://dx.doi.org/10.55122/mediastima.v26i2.137.
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ABSTRACT
This research aims to determine the influence of product quality and work service on customer satisfaction, simultaneously and partially. The object of research is consumers of PT. Kelola Printing Jakarta Timur. The number of respondents was 83. The data collection technique uses random sampling.
This study uses quantitative method by first establishing the concept in the variables based on the relevant theory. Furthermore, the data collection technique used a questionnaire. The survey method is used in the sampling process from a predetermined population.
Based on the results of analysis, it is known that the variable of product quality and work service quality have an effect on customer satisfaction simultaneously. The F table value is 104, 237 with a significance of 0.00. The product quality and service quality variables influence the consumer satisfaction by 72.3%, while the rest is influenced by other variables not analyzed or not included in the model.
The product quality variable significantly influences consumer satisfaction, based on the value of t-count of 12.719 and a significance value of 0.000. the product quality variable influences consumer satisfaction by 64.7%, the rest is influenced by other variables.
The service quality variable significantly influences the satisfaction, because the value of t-count is 7.383 and the significance value is 0.000. The service quality variable influences the consumer satisfaction by 40.2%, while the rest is influenced by other variables
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ELEY, THALIA C., PAUL LICHTENSTEIN i TERRIE E. MOFFITT. "A longitudinal behavioral genetic analysis of the etiology of aggressive and nonaggressive antisocial behavior". Development and Psychopathology 15, nr 2 (czerwiec 2003): 383–402. http://dx.doi.org/10.1017/s095457940300021x.
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Developmental studies of antisocial behavior (ASB) have found two subgroups of behaviors, roughly described as aggressive and nonaggressive ASB. Theoretical accounts predict that aggressive ASB, which shows greater stability, should have high heritability. In contrast, nonaggressive ASB is very common in adolescence, shows less continuity, and should be influenced both by genes and shared environment. This study explored the genetic and environmental influences on aggressive and nonaggressive ASB in over 1,000 twin pairs aged 8–9 years and again at 13–14 years. Threshold models were fit to the data to incorporate the skew. In childhood, aggressive ASB was highly heritable and showed little influence of shared environment, whereas nonaggressive ASB was significantly influenced both by genes and shared environment. In adolescence, both variables were influenced both by genes and shared environment. The continuity in aggressive antisocial behavior symptoms from childhood to adolescence was largely mediated by genetic influences, whereas continuity in nonaggressive antisocial behavior was mediated both by the shared environment and genetic influences. These data are in agreement with the hypothesis that aggressive ASB is a stable heritable trait as compared to nonaggressive behavior, which is more strongly influenced by the environment and shows less genetic stability over time.
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Platas-García, Alejandra, Verónica Reyes-Meza i J. Martín Castro-Manzano. "Jokes in Italian as a foreign language: comprehension, funniness, and sharing". European Journal of Humour Research 10, nr 4 (9.01.2023): 19–37. http://dx.doi.org/10.7592/ejhr.2022.10.4.658.
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This paper analyses whether the comprehension of a joke in Italian as a foreign language is influenced by personal or task elements, whether comprehension influences the perception of funniness, and whether perceived funniness affects intention to share the jokes. A quantitative cross-sectional study was performed. Participants were all native Spanish speakers from Mexico who also read Italian as a foreign language. There were 61 participants, aged 19-64 years (Mage = 26.3; SD = 9.4), comprising 42 females and 19 males. Comprehension was measured using a multiple-choice test. Funniness was measured by a perception scale and sharing was measured by determining intention to share. The objectives were fourfold: to identify whether factors related to the test-taker (gender, occupation, and age) influenced comprehension; to investigate whether factors related to the test task (level of language, reading support, and prior knowledge) influenced comprehension; to explore if comprehension influenced the perception of funniness; and to determine whether funniness influenced the intention to share. To statistically evaluate these question, four generalized linear models were constructed (one corresponding to each objective). The results indicated that: (i) the test-taker’s occupation affects comprehension (p = 0.0499); (ii) the interaction of all of the test-task factors influences comprehension (p = 0.03087); (iii) comprehension affects funniness (p <0.001); and (iv) perceived funniness influences sharing (p <0.001). Finally, a discussion of these results is presented.
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Vanesa*, Paulina Ria, Sri Wijiastuti i Zandra Dwanita Widodo. "The Influence of Communication Leadership and Workload on Employee Performance at the Banyudono District Office, Boyolali Regency". JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah 9, nr 1 (4.02.2024): 265–83. http://dx.doi.org/10.24815/jimps.v9i1.29587.
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This research aims to determine the influence of (1) Leadership (2) Communication (3) Workload on Employee Performance at the Banyudono District Office, both partially and simultaneously. Thisresearch is quantitative using primary and secondary data. Data quality analysis testing uses validity tests and reliability tests. This research uses a survey method by distributing questionnaires. From a population of 30 people, all were sampled using saturated sampling techniques. The analysis used is multiple linear regression. This research shows that leadership partially influences employee performance by 25.6%. Communication partially influences employee performance by 46.1%. Workload fiber partially influences employee performance by 23.1%. Leadership, communication, and workload simultaneously or together also have an influence on employee performance, shown by a significant value of 0.000 0.05. Meanwhile, the coefficient of determination test results have an Adjusted R Square value of 89.5%, which means that employee performance variables are influenced by leadership, communication and workload variables and the remaining 10.5% is influenced by other variables.
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Schmidt, H. D., C. Glavce i J. Hartog. "Influences on assortative mating". Anthropologischer Anzeiger 45, nr 3 (2.09.1987): 261–67. http://dx.doi.org/10.1127/anthranz/45/1987/261.
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Stevani, Natasia, i Ahmad Junaidi. "Pengaruh Influencer terhadap Minat Beli Produk Fashion Wanita pada Instagram". Prologia 5, nr 1 (4.03.2021): 198. http://dx.doi.org/10.24912/pr.v5i1.10121.
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This research has a purpose to determine the relation and how much influence between Elika Natania influencers on buying interest in women's fashion products on Instagram. The sample in this study was 100 Elika Natania’s followers on her Instagram account. Respondents were using a purposive sampling technique. This research provides results that there is a strong relationship between the two variables and there is a big influence between the two variables reaching 67.8%. So, the conclution is that the influencer variable significantly influences the buying interest variable.Penelitian ini memiliki tujuan untuk mengetahui hubungan dan seberapa besar pengaruh antara influencer Elika Natania terhadap minat beli produk fashion wanita pada media sosial Instagram. Sampel pada penelitian ini adalah followersinfluencer Elika Natania pada akun media sosial Instagram sebanyak 100 Responden menggunakan teknik purposive sampling. Penelitian ini memberikan hasil bahwa ada hubungan yang kuat antara kedua variabel dan terdapat pengaruh yang besar antara kedua variable mencapai 67,8%. Keismpulannya adalah variabel influencer secara signifikan berpengaruh terhadap variabel minat beli.
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V. A. Banakh. "The work modeling in building structures of maintained ones in the transmission dynamic effects through the soil array". Science and Transport Progress, nr 39 (25.12.2011): 18–22. http://dx.doi.org/10.15802/stp2011/6865.
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Factors influenced on strength parameters of constructions of exploiting buildings in difficult engineergeological conditions are analysed. Influence of dynamic forces, including forces from a public transport on the exploiting building is shown. The features of account of such influences at forming of calculation models of building are investigated. Recommendations of the design of work of constructions taking into account the deformed scheme of building at dynamic influences are resulted.
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Perret, Jens K. "Who influences the influencer - a network analytical study of an influencer's peer-based importance". International Journal of Electronic Marketing and Retailing 1, nr 1 (2022): 1. http://dx.doi.org/10.1504/ijemr.2022.10049146.
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Perret, Jens K. "Who influences the influencer - a network analytical study of an influencer's peer-based importance". International Journal of Electronic Marketing and Retailing 15, nr 3 (2024): 370–92. http://dx.doi.org/10.1504/ijemr.2024.138301.
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Pitt, Martyn. "External Influences on the Enterprising Identity". International Journal of Entrepreneurship and Innovation 5, nr 1 (luty 2004): 37–51. http://dx.doi.org/10.5367/000000004772913773.
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Engineering firms both large and small have contributed greatly to the UK economy in times past, but its engineering industry has declined markedly in recent times. This article describes a study of engineering SMEs to explore the nature of the current ‘enterprising identity’ associated with these firms. It focuses particularly on the factors external to the firms that may have shaped or influenced this identity (or identities). Factors could include an awareness of historical context and the trajectory of industry development; entrepreneurial discourse and ideology; technological and professional influences; and subcultural influences such as locality, ethnicity and family. Rather than rely on members' opinions and perceptions about the influences on enterprise identity, analysis of facts and statements about its business profile and tangible achievements have been used to produce a more detached assessment. The study finds that technical influences are generally more significant than, for example, entrepreneurial discourse and drive. There is also a rather British dimension to the identity of these firms, even though the engineering industry has become increasingly global in its reach. Strategy and policy questions that merit further research are identified.
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Ellams, Inua. "Influences". Wasafiri 29, nr 3 (3.07.2014): 82–83. http://dx.doi.org/10.1080/02690055.2014.918384.
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Duvivier, Emmanuel. "Influences". Souls 12, nr 3 (20.08.2010): 231. http://dx.doi.org/10.1080/10999949.2010.499790.
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Purwanto, Purwanto, i Erynda Bhita Safira. "influence of fundamental analysis and systematic risk towards stock price of banks in Indonesia". Journal of Business Studies and Mangement Review 3, nr 2 (28.06.2020): 44–52. http://dx.doi.org/10.22437/jbsmr.v3i2.9711.
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This research aims to identify and gives the empirical proven of significant influences in partial and simultaneously of four independent variables towards the stock price. In addition, this research chooses the population in the banking industry listed on the LQ45 index during the period of 2011-2014. Through purposive sampling and pooling data, this research has got 96 observations from six companies in four years with a quarterly basis that fulfills the criteria. Based on the result, there is debt to equity ratio, earnings-per-share, and return on equity which having significant influences towards the stock price. On the other hand, systematic risk has no significant influence on the stock price. Simultaneously, those four independent variables provide 69.7% influences to the dependent variable. The rest, 30.3%, is influenced by other factors outside this research. Moreover, earnings-per-share is chosen as the most significant factor that influences stock price.
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Rueter, Jana, Susanne Brandstetter, Janina Curbach, Verena Lindacher, Berit Warrelmann i Julika Loss. "How Older Citizens in Germany Perceive and Handle Their Food Environment—A Qualitative Exploratory Study". International Journal of Environmental Research and Public Health 17, nr 19 (23.09.2020): 6940. http://dx.doi.org/10.3390/ijerph17196940.
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Apart from individual factors like knowledge or personal motivation, the environment also influences a person’s eating behaviour. Food environments can be described as the collective physical, economic, policy and sociocultural surroundings, opportunities and conditions that influence people’s food choices and nutritional status. In order to explore how older citizens in rural Germany perceive and handle their food environment, we conducted semi-structured face-to-face interviews with 35 older adults (71 ± 7 years), asking about micro-, meso- and macro-level influences on eating habits. Participants reported social factors to be crucial in shaping their diets, such as preferences of family members or social expectations connected to roles (guest, host). On a physical level, structural aspects and resources in their nearby surroundings influenced shopping and eating behaviour (for example access to an own vegetable garden, local shopping facilities and restaurants). Macro-level influences such as the food industry were hardly mentioned. Participants noticed that the environment affects their diets but dealt with undesired influences using strategies of adaptation and behaviour change, rather than challenging the environmental influences. Public health projects should raise the awareness of the multiple environmental influences on eating behaviour and also help people to create healthier food environments.
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Coelho, Patrícia, Manuel Martins, Catarina Gavinhos, Joana Liberal, Ema Cabral, Inês Ribeiro i Francisco Rodrigues. "Relationship between BMI and COVID-19". COVID 3, nr 11 (19.11.2023): 1698–706. http://dx.doi.org/10.3390/covid3110117.
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Body mass index has been studied as one of the factors that negatively influences COVID-19. In this work, we intend to analyze this influence. A representative sample of the population of Beira Interior was used (around 2%), on which immunity research and a socio-demographic survey were carried out. It was found that obesity influences the vaccination rate, and that all other variables analyzed were not influenced by body mass index.
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Arhofa, Gayoe Angger, i Sonja Andarini. "Pengaruh Influencer Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk Erigo Apparel". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, nr 1 (2.06.2023): 11–21. http://dx.doi.org/10.47467/alkharaj.v6i1.3820.
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The purpose of this study was to identify and determine the effect of influencer marketing and product quality on the purchasing decision of Erigo Apparel products. This study uses quantitative methods by distributing questionnaires to 100 people. The population in this study was respondents who had active social media accounts as well as followers of Erigo Apparel social media accounts and respondents had bought and used Erigo Apparel products. The data analysis method used is multiple linear regression using SPSS 25 for Windows. This test uses two independent variables, namely influencer marketing, product quality and purchasing decisions as dependent variables. The results of this study are 1) Influencer marketing and product quality simultaneously affect the decision to purchase Erigo Apparel products. 2) Influencer marketing partially influences the decision to purchase Erigo Apparel products. 3) Product quality partially influences the decision to purchase Erigo Apparel products.
Keywords: Influencer Marketing, Product Quality, Purchase Decisions
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Wulan Dewi, Hasandra, Ivone Harjoko i Rino Febrianno Boer. "From Trend to Choices: Cognitive Dissonance and Fast-Fashion Consumption Among Indonesian Influencers". Ilomata International Journal of Social Science 4, nr 4 (18.01.2024): 775–86. http://dx.doi.org/10.52728/ijss.v4i4.1051.
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In 2010, Instagram was introduced as a free photo-sharing app for iOS and Android users, providing a unique platform for sharing life experiences through visual content. This study, spanning five months (July-December 2023), explores the rise of fast fashion consumption and influencer trends in Indonesia. It employs the diffusion model proposed by Beaudoin, Moore, and Goldsmith. Analysis of interview data using NVivo highlights a strong link between the fashion industry and influencers. NVivo enables remote collaboration, allowing individuals from different locations to work on shared data files in real-time. The study emphasizes data collection through structured interviews based on an in-depth examination of influencers. Findings reveal that the high-value nature of fast fashion significantly influences Indonesian influencers, driven by the growing popularity of consumer trends and ongoing style improvements in the fashion industry. However, it emphasizes the importance of recognizing that unquestionably following trends can profoundly shape an individual's lifestyle, echoing previous research on the pivotal role of trends in fashion choices. Overall, the research underscores the substantial impact of trends and influencers on Indonesia's fast fashion landscape.
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Morrison, David E. "The Influences Influencing Personal Influence: Scholarship and Entrepreneurship". ANNALS of the American Academy of Political and Social Science 608, nr 1 (listopad 2006): 51–75. http://dx.doi.org/10.1177/0002716206292864.
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Flew, Terry. "Changing influences on the concept of ‘media influence’". International Journal of Digital Television 5, nr 1 (1.03.2014): 7–18. http://dx.doi.org/10.1386/jdtv.5.1.7_1.
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Wang, Jun. "Technology and the Predicament of Time in Don DeLillo’s Cosmopolis". Theory and Practice in Language Studies 8, nr 8 (1.08.2018): 1069. http://dx.doi.org/10.17507/tpls.0808.22.
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Based on a close reading of Don DeLillo’s Cosmopolis, the concept of time has been explored from three perspectives: the evacuated now, the unreturnable past and the lost future. Great emphasis is put on the influences global capital market has on the perception of time. The predicament of time has been deeply influenced by the mechanism of the acceleration caused by the chaotic financial market and influences on subjectivity in the financial storm which everyone has been wrapped in.
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Chandni Rani. "The Influence of Modern English Poets on Nissim Ezekiel: A Study". Creative Launcher 5, nr 4 (30.10.2020): 65–71. http://dx.doi.org/10.53032/tcl.2020.5.4.12.
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In the present paper it has been attempted to study the influences on Ezekiel. In his works there is a reflection of modern English Poets’ perspective along with the style of their writing. Through references to various critics, the influences on Nissim Ezekiel and his poetic works have been shown. The modern English Poets like T.S Eliot, W.B. Yeats, Ezra Pound, Philip Larkin etc proved to be influential enough to Ezekiel and this has been shown here in the present paper through various quotes. He seems to be influenced by the great modern English Poets and ultimately emerging as a great modern poet himself left his fellow poets and readers much influenced with the power of his poetic charm.
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Siregar, Edi, i Suhartini Effendi. "THE INFLUENCE OF COMPETENCY, COMMUNICATION, COMMITMENT, AND LEADERSHIP ON TEACHER PERFORMANCE VOCATIONAL SCHOOL". International Journal of Advanced Research 11, nr 10 (31.10.2023): 176–82. http://dx.doi.org/10.21474/ijar01/17693.
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This research aims to provide an overview of the influence of teacher competence, communication, commitment and leadership on the performance of Yadika Vocational School teachers throughout Banten. The approach used in this research is quantitative with a basic research model and causality research to analyze the influence of the independent variable on the dependent variable. Primary data collection uses questionnaires and library data as secondary data. The population is permanent teachers and non-permanent teachers with the sample being permanent foundation teachers totaling 27 people. The data was processed using SPSS version 25. The results of the research show that (1) Variables of competence, communication, commitment and leadership simultaneously influence teacher performance with a percentage of 59%. Meanwhile, 41% is influenced by other variables not examined in this research, (2) Competence partially influences teacher performance, (3) Communication partially influences teacher performance, (4) Commitment partially influences the performance of teachers, and (5)Leadership variable partially influences teacher performance.