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1

The 7 universal laws of customer value: How to win customers & influence markets. [Burr Ridge, IL: Irwin Professional Pub.], 1996.

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Likeonomics: How to establish influence, create passionate customers, and become the most trusted expert in your field. Hoboken, N.J: John Wiley & Sons, 2012.

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Garner, Denise. What specific factors influence credit card selection by UK customers, and how are these reflected in the marketing initiatives of providers. Oxford: Oxford Brookes University, 2000.

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Influence with ease. Calgary, Alberta: JC Mowatt Seminars, 2008.

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Krüger, Franziska. The Influence of Culture and Personality on Customer Satisfaction. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12557-8.

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1907-, Thorne Samuel Edmund, i Woodbine George E. 1876-1953, red. On the laws and customs of England. Buffalo, N.Y: W.S. Hein, 1997.

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1945-, Skrzynecki Peter, red. Influence: Australian voices. Sydney: Anchor, 1997.

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David, Nicholls. Red alder kitchen cabinets: How does application of commercial stains influence customer choice. Portland, OR: U.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Station, 2006.

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The impact of Rome on cult places and religious practices in ancient Italy. London: Institute of Classical Studies, School of Advanced Study, University of London, 2015.

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Wally, Wood, red. The relationship edge: The key to strategic influence and selling success. Wyd. 3. Hoboken, N.J: Wiley, 2011.

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McIntyre, John P. Customary law in the Corpus iuris canonici. Washington, DC: Catholic University of America, 1989.

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Nevalainen, Kirsti. Shamanistic origin of the Unification Church. Joensuu [Finland]: [K. Nevalainen], 2005.

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Halperin-Mymon, Esti. Taḥat hashpaʻah: Shete novelot = Under the influence. Tel Aviv: Shetayim, 2022.

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Sharma, Dheeraj. Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry. Ahmedabad: Indian Institute of Management, 2014.

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McCullough, Eileen. More than blarney: The Irish influence in Appalachia. Old Fort, NC: Wolfhound Press, 1997.

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Philip, Reeser, red. New England: Icons and influences. New York, NY: Rizzoli, 2004.

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Cakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

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Cakim, Idil Miriam. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

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L'héritage allemand de l'Occupation: Ces 60 dispositions toujours en vigueur. Malakoff: Armand Colin, 2019.

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O rei, o pai e a morte: A religião vodum na antiga Costa dos Escravos na África Ocidental. São Paulo, SP: Companhia das Letras, 2016.

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Lanza, Joseph. The cocktail: The influence of spirits on the American psyche. New York: St. Martin's Press, 1995.

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Acuff, Jerry. The relationship edge in business: The key to strategic influence and selling succes. Wyd. 2. New Jersey: Wiley, 2007.

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23

Influencer Marketing: Who Really Influences Your Customers? Butterworth-Heinemann, 2008.

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Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Limited, John, 2015.

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Customer-centric marketing: Build relationships, create advocates and influence your customers. Wiley, 2015.

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Viebke, Florentin. Dot. Influence: 8 Scientifically-Proven Methods to Persuade Customers Online. Independently Published, 2018.

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The influence of personality factors on customers' perceptions of service quality. Manchester: Manchester School of Management, 1999.

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Thomas, Miss Chloe. Customer Persuasion: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win. Kernu Publishing, 2016.

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What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth. 9 INCH Marketing, 2012.

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Hong, Jung Kee. The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services. Routledge, 2014. http://dx.doi.org/10.4324/9781315776583.

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Stories that stick : how storytelling can captivate customers, influence audiences, and transform your business. HarperCollins Leadership, an imprint of HarperCollins, 2019.

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Hall, Kindra. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. HarperCollins Leadership, 2021.

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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words. Wiley, 2006.

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Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons, Limited, John, 2014.

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Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons Australia, Limited, John, 2014.

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Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons, Incorporated, John, 2014.

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Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons Australia, Limited, John, 2014.

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40

Instant Influence: How to Persuade Your Customers, Coworkers, Employees Even Your Boss- so That Everybody Wins! Dartnell, 1991.

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coach), Brock Terry (Business, red. Klout matters: How to engage customers, boost your digital influence : and raise your klout score for success. McGraw-Hill, 2014.

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42

A, Palanivelan, i Ramya PV. Market Research : Influence of Gen-Z Customers in e-Commerce Businesses: Why Marketing Your Ecommerce Products and Services Need to Align with Interests of Gen-Z Customers. Independently Published, 2019.

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43

Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Routledge, 2014.

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44

Lee, You-il, i Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Taylor & Francis Group, 2014.

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Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Taylor & Francis Group, 2014.

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46

Lee, You-il, i Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Taylor & Francis Group, 2017.

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Chabowski, Brian R., i G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Redaktorzy Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley i Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing expenditures, sourcing attentiveness, inventory readiness, production capacity, and overall innovation creativity. Customer satisfaction and brand equity are two firm-level strategic assets that influence financial performance. The robustness of the overall results was also examined in two technological contexts (low/stable vs. high tech).
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The network always wins: How to influence customers, stay relevant, and transform your organization to move faster than the market. 2015.

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North, Adrian C., i David J. Hargreaves. Music and consumer behaviour. Redaktorzy Susan Hallam, Ian Cross i Michael Thaut. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199298457.013.0045.

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This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on time perception. It then illustrates the many other commercially relevant processes that can be influenced by music. Music can have a wide range of positive commercial benefits. It can influence the places that customers go to, customers' ability to achieve a desired level of arousal, the atmosphere of commercial premises, the amount which customers are prepared to spend, the amount they actually spend, the products they buy, their memory for advertising, and the amount of time they wait on hold. Since music can have many different effects it is important to prioritize those that correspond best with the business's marketing goals. Following from this, there can be no single ‘right’ type of music that is a universal commercial panacea, and the real issue is how to select music which addresses the most important marketing goals and does not hamper others.
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Brown, Nicholas. Social Media Marketing: Effective Techniques and Strategies to Connect with Potential Customers, Influence, Build Your Personal Brand, Grow Your Business and Sell More on Social Media Platforms. Independently Published, 2019.

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