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1
Hesoun, Jan. "Inbound marketing". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192814.
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The theme of the diploma thesis is the Inbound Marketing in the Internet environment. The dissertation is divided into three parts -- theoretical, practical and final. Inbound Marketing characteristic is outlined in the theoretical part along with detailed analysis of its components. The practical part includes the brief description of the computer and console games market in the Czech Republic; analysis of the online shop with computer and console games operated by GameLeader, s.r.o.; and the improvement suggestions for the current online presentation of considered company is presented. Finally, the online Inbound Marketing strategy solution is introduced to be implemented by GameLeader, s.r.o. company.
2
Rassey, Richard Koury, i Yong Zheng. "Prioritizing inbound transportation". Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/107509.
Pełny tekst źródłaStreszczenie:
Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Supply Chain Management Program, 2016."June 2016." Cataloged from PDF version of thesis.
Includes bibliographical references (pages 63-64).
Retailers must coordinate inbound shipments from a large number of vendors. In order to manage capacity, retailers need to have a system to prioritize inbound loads with capacitated carriers. This practice creates a constraint when the number of loads exceeds the capacity of committed carriers due to seasonality and consumer shopping behaviors. A prioritization mechanism needed to be developed to support decision making for the selection of loads when capacity is constrained. This research applied the Analytic Hierarchy Process to define prioritization logic for each inbound load and solved a Knapsack model to optimize the assignment. This decision-making model allows the retailer to properly assign load priority based on company objectives. Further, opportunities were found to optimize load priority by up to 8.3 percent as compared to the current assignment. Similar retailers can leverage this research not only to prioritize inbound loads but also to prioritize other decisions such as which initiatives to pursue.
by Richard Koury Rassey and Yong Zheng.
M. Eng. in Logistics
3
Čechák, Pavel. "3PL v inbound logistice". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9146.
Pełny tekst źródła
4
McIntyre, Colin Alex. "Optimizing inbound freight mode decisions". Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/126907.
Pełny tekst źródłaStreszczenie:
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, May, 2020Thesis: S.M., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, in conjunction with the Leaders for Global Operations Program at MIT, May, 2020
Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 73-74).
Retail manufacturers often expedite inbound freight shipments from contract manufacturing bases to their distribution centers in destination markets at high cost to improve service levels to their wholesale partners and retail arm. The current process around these decisions has yielded lower than anticipated improvements to service level. This thesis (1) reframes the goal of expediting inbound freight in quantitative, measurable terms that more directly impact the business outcomes, (2) develops an optimization model to select a set of freight shipments to expedite and best improve service, and (3) uses the optimization model to estimate potential improvement magnitudes with strategic changes.
by Colin Alex McIntyre.
M.B.A.
S.M.
M.B.A. Massachusetts Institute of Technology, Sloan School of Management
S.M. Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center
5
Pereira, Joana Rita Martins. "Inbound marketing no segmento B2B". Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/24793.
Pełny tekst źródłaStreszczenie:
Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Marcelo Amado Garcia da Rocha Torres e Pedro Mendes.Este relatório tem como objetivo a descrição das atividades desenvolvidas durante o estágio realizado em Marketing & Business Development na Unidade de Negócios Oil & Gas da empresa ISA – Intelligent Sensing Anywhere, SA, em Coimbra, com início no dia 21 de fevereiro de 2013 e término a 2 de julho de 2013, sendo parte integrante do Mestrado em Gestão da Faculdade de Economia da Universidade de Coimbra. Com o objetivo de abordar as novas oportunidades que o marketing enfrenta, é feita uma caracterização do Inbound Marketing que se apresenta como uma tendência com potencial no segmento B2B, potenciando o relacionamento com o público-alvo e verificando-se como técnica efetiva na criação de leads a menor custo para a empresa. O presente relatório encontra-se dividido em três capítulos: no primeiro é feita uma revisão da literatura, caracterizando o Inbound Marketing e o Mercado de Gás de Petróleo Liquefeito; no segundo capítulo são apresentadas a empresa, as oportunidades identificadas para esta, bem como as tarefas realizadas durante o período de estágio; no terceiro e último capítulo é feita uma análise crítica, tecendo as devidas conclusões em torno do trabalho realizado na qualidade de colaboradora do departamento de marketing.
6
Kökler, Cihan. "Inbound Logistics Cost and CO2 Calculations". Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10347.
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Business has globalized rapidly during the last decades. Distances between point of origin and point of consumption have increased as a result of globalization. Today’s increased distances mean that companies require faster logistic responses. Air transportation is preferred because it’s worldwide lead-time, of just 1-2 day, fulfill business expectations. However, transportation operation costs have risen dramatically and there are growing concerns about the high CO2 emission levels associated with air transportation. These issues have recently become a point of focus for most globalized companies. Currently, Atlas Copco Rock Drills AB, in Örebro is mostly using air transportation for their inbound logistics flow from North America Shared Distribution Center (SDC). In this thesis, sea transportation is surveyed to asses it’s suitability as a replacement in both economic and environmental terms. The formulated questions are: (1) For which items can SDC use sea transportation instead of air transportation at the lowest cost and with the lowest risk? (2) How much can SDC reduce their CO2 emission with the new setup? Does it comply with the ”environmental targets” of Atlas Copco Rock Drills AB? (3) How would SDC make decisions about suitable transportation setups for additional items in the future? When the transportation method is changed from air to sea more than one of the total logistics costs are affected. In reflection of the longer lead-times connected with sea transportation warehousing costs will increase. Therefore, when researching the ”lowest cost” we must consider the lowest total logistics cost. Extended lead-times also decrease the companies’ capability for flexibility; additionally, there will be heightened risk in connection with product life cycles. The possible environmental effects of sea transportation are considered carefully before an item’s transportation method change is suggested to the company. All calculations of CO2 emissions have been done in accordance with Nätverk för Transporter och Miljö ’s (Network for Transporter and Environment) (NTM) formula in order to reach a credible result. The findings are compared with the company’s environmental policy. An excel model has been developed to calculate results for extra items which may be added to the product range in the future. As a result of the research analysis it has been shown possible to reduce total logistic cost up to, 33%, 3.247.000 SEK. By changing transportation mode, the CO2 emission levels for transportation per item for these can even be reduced by up to 97%. Additionally, the excel model can be used internally to implement future changes.
7
Li-Carrillo, Carla (Li-Carrillo Paredes). "Optimal staffing recommendation for inbound operations". Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/111938.
Pełny tekst źródłaStreszczenie:
Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, in conjunction with the Leaders for Global Operations Program at MIT, 2017.Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, 2017.
Cataloged from PDF version of thesis.
Includes bibliographical references (page 72).
Amazon inbound operations are staffed following a 'staffing-to-charge' model in which labor is planned to match the incoming volume capacity required by the weekly Sales Operations Planning (S&OP) forecast. Staffing-to-charge is a lean model of staffing that attempts to maximize labor utilization by minimizing the possibility of a labor surplus or deficit. However, due to inaccuracies in the S&OP freight forecast, poor visibility into incoming inventory, and last minute staffing changes, it is often the case that labor capacity is not adequately aligned with the actual unit receipts. This leads to additional labor costs and network inefficiencies. This project explored the current staffing policies and current system constraints such as forecast accuracy, backlog management, and hiring schedules to understand the scope of the problem. From these findings, an alternate method for staffing, known as 'Level loading,' was proposed. Level loading consists of staffing to a known and consistent headcount every day of the week with the intent to reduce staffing costs and labor capacity variability. Level loading was found to improve the efficiency of inbound operations, leading to considerable costs savings for the distribution center. The project also created an optimization model that allows Fulfillment Center managers to plan the transition from their current shifts to level loading; Amazon's Production Planning Team will implement this model by mid-2017. To fully achieve the benefits from level loading, the system requires a change in the planning of incoming freight. In particular, the incoming freight should be scheduled and planned according to a known labor capacity, as set by the level loading policy. This change to freight planning is currently being investigated. The study found that delayed restocking of the network is a costly inefficiency, similar in magnitude to the cost from excess labor capacity. To mitigate this, a labor plan that allows for greater capacity is necessary. The cost savings of more effective inbound operations offsets the additional labor costs of such a plan. The findings of this study are based on an Amazon warehouse, but a staffing model with greater labor capacity can be applied to inbound operations at any distribution center.
by Carla Li-Carrillo.
S.M.
M.B.A.
8
Váňa, Vojtěch. "Inbound marketing v provozní fázi webu". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-204964.
Pełny tekst źródłaStreszczenie:
The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.
9
Vuthipadadon, Somchan. "Scheduling inbound calls in call centers". [Ames, Iowa : Iowa State University], 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3355541.
Pełny tekst źródła
10
Lindblom, Matilda, i Amelia Andréasson. "Inbound marketing from a B2B-perspective". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39967.
Pełny tekst źródłaStreszczenie:
There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. Little information can be found about this specific field of practice when using inbound marketing strategy. Therefore, the aim of this study is to increase the understanding of in what way business to business companies use inbound marketing and the reasons they have for applying this strategy. This study was constructed by a qualitative method with an abductive approach where six companies were interviewed. The interviews were then compared with each other and the collected data from the Frame of Reference in order to gain a deeper understanding of the companies work with inbound marketing. The result of the study gives an insight into how companies can implement inbound marketing in their marketing strategy and the benefits it will lead to if executed correctly. Furthermore, a model has been created to help companies implement inbound marketing and shows which inbound marketing tools that can be used in the different stages of the sales and marketing process.
11
Gavagna, Jacopo. "Quality Inbound: Analisi delle metodologie di controllo del materiale in inbound e dimensionamento delle politiche di controllo associate". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.
Znajdź pełny tekst źródłaStreszczenie:
Oggetto della Tesi Aziendale è la definizione delle politiche di controllo e dimensionamento nell’ambito del Controllo Qualità in Accettazione (CQA) per materiale acquistato dai fornitori, volto alla strutturazione del processo in una realtà aziendale, con lo scopo di identificare il tipo di controllo qualità da associare a ciascun codice e dimensionare la quantità da controllare. Dopo alcune considerazioni generali sulla importanza del controllo qualità nell’odierno contesto industriale e sui benefici apportati dai metodi statistici per il miglioramento della qualità (SPC, Statistical Process Control), (DOE, Design Of Experiments) (Acceptance Sampling) la trattazione illustra i piani di campionamento in accettazione, i rischi e i vantaggi tipici del campionamento.
Il nucleo centrale, dopo l’analisi della situazione di partenza (caratterizzata da assenza di strutturazione del CQA) e delle criticità riscontrate, è focalizzato su una versione semplificata del modello di campionamento Semplice dello standard MIL STD 105 E (ISO 2859-1), che consente di mantenere la qualità al livello di riferimento. Infine, dopo aver discusso le tipologie di controllo, le categorie degli articoli individuate (assegnando per ciascuna un set di possibili AQL), le dimensioni del campionamento e le regole di commutazione (Switching Rules) si è cercato di fornire le motivazioni tecniche-gestionali ed economiche delle scelte effettuate e i vantaggi delle decisioni adottate.
Nella parte finale vengono mostrate le schermate principali del Tool applicativo sviluppato, con indicazione sintetica delle possibili analisi che consente grazie alle tabelle: Aggregato Controlli, Aggregato Andamenti e Storico Cause NC.
12
Minaříková, Petra. "Návrh inbound marketingové strategie společnosti Egerfish s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201694.
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The objective of the diploma thesis is a proposition of inbound marketing strategy of Egerfish - a limited liability company. Egerfish is a manufacturing and wholesale company conducting business on the fishing tackle market. Egerfish´s products are sold under two brands - Sema and Suretti. Egerfish is trading exclusively with retailers within B2B relationship. The proposal of inbound marketing strategy is based on the company analysis and analysis of the fishing tackle market in the Czech Republic. The methods used for the inbound marketing strategy proposition were: consultation with specialists within fishing tackle market and within online marketing, survey and personal observation within Internet search. The proposition of inbound marketing strategy put forward the most effective mediums (or channels) that are mainly newly created website Sema-suretti.cz, Facebook page Sema Suretti and YouTube. Egerfish should focus on communication with its final consumers (fishermen) my means of these proposed mediums. The main contribution of this thesis is the proposition of a complex marketing strategy that was enriched by the definitions of brands and consumer "persons", which had not been created by the company yet.
13
Ng, Chong Keat. "Inbound supply chain optimization and process improvement". Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/81122.
Pełny tekst źródłaStreszczenie:
Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; in conjunction with the Leaders for Global Operations Program at MIT, 2012.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 58).
The primary goal of this project is to evaluate Amazon's inbound supply chain processes and identify improvement opportunities in transportation cost and lead time. Analysis will be focused on defining the current state and evaluating the strengths and weaknesses of the inbound processes. This paper will also include a literature review of the various freight consolidation and vendor coordination strategies in the industry and their impact on cost and lead time. Specific case studies based on actual cost savings programs will be discussed.
by Chong Keat Ng.
M.B.A.
S.M.
14
Chun, Michael (Michael M. ). "Improving inbound visibility through shipment arrival modeling". Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90779.
Pełny tekst źródłaStreszczenie:
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014. In conjunction with the Leaders for Global Operations Program at MIT.Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2014. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 48-49).
Amazon's desire to provide the "Earth's largest selection" comes at a tremendous cost. In addition to managing the orders for thousands of vendors/suppliers and millions of Stock Keeping Units (SKUs), Amazon must keep track of all the inbound shipments in order to manage its inventory efficiently. Although estimated delivery dates are routinely received for each of these inbound shipments, only about half of the purchase orders actually arrives by these dates. Since knowing exactly how much to order is based in part by what has already been ordered in the past and when those shipments will arrive, this inaccuracy makes determining optimal purchase order quantities difficult for future orders. So in order to optimize the inbound process, Amazon must either improve the accuracy of these estimates or account for the inherent variation. This thesis establishes a model that exposes the underlying variation for each inbound arrival signal based on historical error rates. Our approach is to map all inbound signal sources and then create a classification-tr-e model that minimizes the joint variance of the prediction errors. Simulations indicate that such a model can be used to generate new estimated arrival dates that reflect the likelihood of arrival. In addition, this thesis also takes a step further to outline some potential vendor policy changes for eliminating the root causes of procurement lead time variance.
by Michael Chun.
M.B.A.
S.M.
15
Beltran, Muñoz A. (Andres). "Exploring inbound international student mobility in Colombia". Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201701131082.
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Research on internationalisation of higher education with a focus on the area of student mobility have examined mostly the movement of students from developing to developed countries. In recent years, this traditional flow of students has shifted from one where countries which were usually conceived as only senders have become receivers of international students. Although countries in Latin America are receiving more students year by year, few research has been conducted to identify the motivations which drive them to study in this region.
This country-specific study aims at exploring two phenomena: 1) the drivers of inbound credit mobility in Colombia and 2) the experiences of international students during their study abroad period. An online survey was applied to collect data from students at universities throughout Colombia and a descriptive apporach was used to analyse quantitative and qualitative data. An adaptated push-pull model was used as the theoretical framework to investigate student mobility. The findings suggest that the most influential rationales behind students’ choice of Colombia as a study abroad destination are related to personal and career development factors. In regard to personal drivers, students coming to this country were pulled by desire to broaden their cultural horizons by appreciating the Colombian cultural diversity and to know more about the Latin American region. As for career development motivations, students sought to gain skills to work in a globalised labour market and to improve their future career prospects. The results of this study show that students’ experiences in the country are positive despite the several negative aspects that affected their stay in the country. This study is the first endeavour addressing international inbound student mobility in Colombia. It seeks to contribute to the production of scientific literature regarding academic mobility in the Latin American region and to provide policy makers and higher education administrators with valuable information to better understand why are foreigners interested in spending a period of study in Colombia, so that both the government and the institutions improve their strategies to attract more students in the future.
16
Janin, Mathieu. "Classical PR is resuscitated by Inbound PR". Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652025.
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Rahman, Mohammad. "Reducing CO2 Emission for Inbound Logistics : Redesigning inbound logistical operations for environmental sustainability - A case study from Volvo Group". Thesis, Tekniska Högskolan, Jönköping University, JTH, Industriell organisation och produktion, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50925.
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Fang, Yi M. Eng Massachusetts Institute of Technology. "Inbound freight consolidation for US manufacturers at China". Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35538.
Pełny tekst źródłaStreszczenie:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2006.Leaf 64 blank.
Includes bibliographical references (leaves 60-63).
In recent years, China has become the world factory for a sizable portion of products. Most manufacturing conglomerates in the United States now have contract manufacturing plants in China. Because many of these US companies have implemented a variety of inventory reduction approaches, they are now faced with the expensive transportation of large numbers of low-weight, small- quantity shipments in international inbound transportation, transportation that covers the flows of goods from contract manufacturers (CMs) in China to original equipment manufacturers (OEMs) in the States. While there has been research on consolidation, little attention has been paid to international inbound freight consolidation, which provides a potential savings opportunity in international transportation by combining several small shipments into one large shipment. This paper examines how manufacturers in the United States can use freight consolidation in their international inbound transportation flow from CMs in China. It then explores a framework for designing inbound consolidation, focusing on how to implement inbound consolidation in the context of China's fast-evolving logistics industry.
by Yi Fang.
M.Eng.in Logistics
19
Forthuber, Russell G. "Inbound container queuing optimization model for distribution centers". Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/111265.
Pełny tekst źródłaStreszczenie:
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, 2017.Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, in conjunction with the Leaders for Global Operations Program at MIT, 2017.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (page 67).
Large, multi-national retailers have massive, worldwide supply chain networks which move product from a supplier to the end consumer. During the product's transit from a factory to a regional distribution center, customers may change or cancel their order, or the planned arrival date of the product at the distribution center may change. These products are packed in containers and arrive at the distribution center daily. Each day, humans may make decisions of which containers will be received at a distribution center and there are opportunity costs associated with selecting the wrong container to receive, namely, that the distribution center will become filled with product which is not immediately needed to meet outbound demand. This thesis analyzes one method of receiving containers at a distribution center and the impacts it has on satisfying customers' orders. A model for a lean inventory management system and a container selection optimization model are described in it. Representative data is presented and the model is used to solve which containers should be received. Finally, the efficacy of the model and a comparison to a heuristic are discussed.
by Russell G. Forthuber.
M.B.A.
S.M.
20
Kuljačková, Tereza. "Optimalizace inbound logistiky u vybrané společnosti v automotivu". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162799.
Pełny tekst źródłaStreszczenie:
The Master's Thesis is focused on optimization of inbound logistics of Toyota Peugeot Citroën Automobile. The aim of the Master's Thesis is analysis of current status of logistics in TPCA and detailed observation and research of logistic processes and routes with emphasis on the planning system. Factors affecting the decision making during logistics planning and process of information searching were identified with special attention for milk-routes. First chapter describes development of logistics a specifics of logistics in automotive industry. Following chapter analyse current status of logistics, types of logistic routes a system of the planning. Third chapter propose options for logistics planning optimization with help of improved information source obtaining, study the suitability of used logistics routes and test possibilities of utilization of commercial software. Last chapter of thesis is comparing logistics of TPCA and Škoda Auto.
21
Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.
Pełny tekst źródłaStreszczenie:
This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.
22
Hnízdilová, Lucie. "Inbound marketing společnosti Nestlé v oblasti kojenecké výživy". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262199.
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This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. The following section deals with the supervision and marketing regulation both in international and the European law. The final chapter of the first part emphasizes on philosophy of inbound marketing. The second part is introduced by outlining the current situation both on global and the Czech market of infant formula. Then, attention is focused on Nestlé. Its introduction is followed by analysis of company's inbound marketing strategy which is then evaluated. For this purpose, analysis of the effectiveness of marketing tools is made with regard to strategic goals of the company.
23
Horáčková, Simona. "Návrh strategie inbound marketingu pro start-up Stips.cz". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359089.
Pełny tekst źródłaStreszczenie:
The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop Stips.cz, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop Stips.cz is described.
24
Burgermeister, Serge. "Inbound-B-to-C-Marketing für Unternehmen der Telekommunikationsbranche". St. Gallen, 2009. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02604858002/$FILE/02604858002.pdf.
Pełny tekst źródła
25
Kökler, Cihan. "Inbound Logistics Cost and CO2 Calculations". Thesis, Mälardalen University, School of Innovation, Design and Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10347.
Pełny tekst źródłaStreszczenie:
Business has globalized rapidly during the last decades. Distances between point of origin and point of consumption have increased as a result of globalization. Today’s increased distances mean that companies require faster logistic responses. Air transportation is preferred because it’s worldwide lead-time, of just 1-2 day, fulfill business expectations. However, transportation operation costs have risen dramatically and there are growing concerns about the high CO2 emission levels associated with air transportation. These issues have recently become a point of focus for most globalized companies.
Currently, Atlas Copco Rock Drills AB, in Örebro is mostly using air transportation for their inbound logistics flow from North America Shared Distribution Center (SDC). In this thesis, sea transportation is surveyed to asses it’s suitability as a replacement in both economic and environmental terms. The formulated questions are:
(1) For which items can SDC use sea transportation instead of air transportation at the lowest cost and with the lowest risk?
(2) How much can SDC reduce their CO2 emission with the new setup? Does it comply with the ”environmental targets” of Atlas Copco Rock Drills AB?
(3) How would SDC make decisions about suitable transportation setups for additional items in the future?
When the transportation method is changed from air to sea more than one of the total logistics costs are affected. In reflection of the longer lead-times connected with sea transportation warehousing costs will increase. Therefore, when researching the ”lowest cost” we must consider the lowest total logistics cost. Extended lead-times also decrease the companies’ capability for flexibility; additionally, there will be heightened risk in connection with product life cycles. The possible environmental effects of sea transportation are considered carefully before an item’s transportation method change is suggested to the company. All calculations of CO2 emissions have been done in accordance with Nätverk för Transporter och Miljö ’s (Network for Transporter and Environment) (NTM) formula in order to reach a credible result. The findings are compared with the company’s environmental policy. An excel model has been developed to calculate results for extra items which may be added to the product range in the future.
As a result of the research analysis it has been shown possible to reduce total logistic cost up to, 33%, 3.247.000 SEK. By changing transportation mode, the CO2 emission levels for transportation per item for these can even be reduced by up to 97%. Additionally, the excel model can be used internally to implement future changes.
26
Arayapan, Khanittha, i Piyanut Warunyuwong. "Logistics Optimization: Application of Optimization Modeling in Inbound Logistics". Thesis, Mälardalen University, School of Innovation, Design and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6213.
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To be a market leader, low cost and responsiveness are the key success factors. Logistics activities create high cost reducing competitiveness of the company, especially for the remote production base. Thus, logistics activities which are delivery planning, freight forwarder and delivery mode selection must be optimized. The focusing area of this paper is inbound logistics due to its big proportion in the total cost and involvement with several stakeholders. The optimization theory and Microsoft Excel’s Solver is used to create the standard optimization tools since it is an efficient and user friendly program. The models are developed based on the supply chain management theory in order to achieve the lowest cost, responsiveness and shared objectives. 2 delivery planning optimization models, container loading for fixed slitting and loading pattern and container loading for pallet loaded material, are formulated. Also, delivery mode selection is constructed by using optimization concept to determine the best alternative. Furthermore, freight forwarder selection process is created by extending the use of the delivery mode selection model. The results express that safety stock, loading pattern, transport mode, and minimum order quantity (MOQ) significantly affect the total logistics cost. Including hidden costs, long transit time and delay penalties, leads freight forwarder selection process to become more realistic and reliable. Shorter processing time, ensured optimal solution, transparency increase and better communication are gained by using these optimization models. However, the proper boundaries must be defined carefully to gain the feasible solution.
27
Haley, Tyler 1983, i Hossein Nasseri. "Statistical and causal analysis of inbound supply chain inefficiencies". Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92117.
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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2014.Cataloged from PDF version of thesis. "June 2014."
Includes bibliographical references (pages 64-65).
Given the importance of operational inefficiencies and their negative impact on the bottom line in today's competitive economy, CVS/pharmacy is very interested in implementing operational improvement initiatives across its inbound supply chain to minimize the number of non-value-added activities. Undertaking such efforts requires collaboration amongst all trade partners and a systematic approach in measuring the important performance metrics. Currently there is not a single procedure that defines the necessary metrics and the analytical tools necessary for identifying improvement opportunities. Leveraging research from the manufacturing industry, specifically supplier certification and statistical process control, this thesis aims to develop a comprehensive methodology for analyzing, monitoring and improving the operational performance of the retail industry supply chain. In this thesis, through an innovative approach to perfect order performance measurement combined with the practical application of statistical analysis methods, a complete supplier evaluation process is established. Further, by utilizing statistical sampling and based on the evaluation results, an inspection plan is provided that allows for accurate monitoring of ongoing processes with a reduction in inspection efforts. Finally through introduction of statistical process control models and root cause analysis, a complete procedure is developed for continuous evaluation and improvement, leading to efficiency gains and cost savings across the entire inbound supply chain.
by Tyler Haley and Hossein Nasseri.
M. Eng. in Logistics
28
Cummings, Charles R. III (Charles Ronald). "Improving the inbound supply chain through dynamic pickup windows". Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90761.
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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014. In conjunction with the Leaders for Global Operations Program at MIT.Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2014. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (page 72).
Amazon is one of the world's largest retailers with revenues of $74.5 billion in 2013 and 22% growth over 2012. As Amazon continues to grow and offer greater selection, more products are flowing through an expanding inbound network. While this growth has added complexity for the inbound transportation organization, it has also created opportunities to reduce transportation cost and improve performance. Inbound transportation managed by Amazon currently represents 60% of the company's inbound freight. For this freight, Amazon uses automated shipment-planning systems to select a carrier for all shipments. The systems run once per day, selecting carriers for a set of shipment requests where each vendor has specified a freight ready date of tomorrow. Several inputs are included to achieve a low transportation cost for the network, but the systems are constrained by the vendor's freight ready date. By introducing dynamic pickup windows based on when the freight is needed in the fulfillment centers (FCs), Amazon has the opportunity to reduce transportation cost and mitigate out-of-stock occurrences. A current state analysis revealed that approximately 70% of Amazon's freight was shipped through expensive less-than-truckload and small-parcel methods. While truckload shipments are ideal in transportation, ordering smaller lots more frequently is preferable to maintain high in-stock levels in the FCs while keeping inventory holding costs low. Therefore, Amazon's shipment-planning systems minimize transportation cost by building multi-stop routes to pick up smaller shipments from several vendors before delivering to the FC. The dynamic pickup window solution changes the planning process by relaxing the constraint of tendering a shipment today to a high cost transportation mode if that freight does not need to ship today. If shipment requests are not tendered today and instead sent to tomorrow's pool of requests, two types of consolidation can occur: (1) a single-vendor consolidation and (2) a multi-vendor consolidation. A model was developed to simulate shipment planning on the entire network for one week, resulting in a 2% transportation cost reduction and 4% fewer shipments while protecting in-stock levels. Amazon piloted in late 2013 with success and plans to implement throughout the network in early 2014. While the dynamic pickup window solution is presented with Amazon as the case study, the solution is applicable to any business with stochastic demand and lead time, a large vendor base, and control of managing its inbound transportation.
by Charles R Cummings, III.
M.B.A.
S.M.
29
Jegelka, Simon [Verfasser]. "Entwicklung eines Bewertungsvorgehens für automobile Inbound-Logistiknetzwerke / Simon Jegelka". Magdeburg : Universitätsbibliothek Otto-von-Guericke-Universität, 2020. http://d-nb.info/1226932061/34.
Pełny tekst źródła
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Afzal, Samra. "Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication". Thesis, Uppsala universitet, Medier och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388552.
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Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. This study has used marketing campaigns as case studies to introduce a new strategic communication model by introducing the big data analysis and inbound marketing strategy into the three staged model of strategic communication presented by Gulbrandsen, I. T., & Just, S. N. in 2016. Big data driven campaigns are used to explain the procedure of target audience selection, key concepts of big data analysis, future opportunities, practical applications of big data for strategic communication practitioners and researchers by identifying the need for more academic research and practical use of big data analysis and inbound marketing in the strategic communication area. The study shows that big data analysis has potential to contribute in the field of strategic and target oriented communication. Inbound marketing and big data analysis has been used and considered as marketing strategy but this study is an attempt to shift the attention towards its role in strategic communication so there is a need to study big data analysis and inbound marketing with an open mind without confining it with some particular fields.
31
Oti, Olufemi (Olufemi Oluwole). "Hub and spoke network design for the inbound supply chain". Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81007.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 68-69).
Amazon is one of the world's leading retailers. At the core of Amazon's business model is providing consumers with endless selection, and as a result, the large number of vendors used to provide that selection greatly increases the complexity and cost of operating the inbound supply chain. This growth has also created many opportunities for the company to leverage its size and scale to lower transportation costs and improve supply chain flexibility. This project explores implementing load consolidation strategies within the "Hub and Spoke" distribution framework to provide these benefits. As -65% of total unit volume from the inbound transportation program managed by Amazon is shipped as costly less-than-truckload (LTL) or small-parcel (SP) freight, there are significant opportunities to use consolidation hubs throughout the inbound network to reduce spend on LTL and SP in favor of more cost effective full truckload (TL) shipments. To evaluate the opportunity and provide the inbound team with a useful strategic planning tool, a comprehensive network optimization model was targeted as a project deliverable. After researching the current state of the inbound transportation network through departmental interviews and visits to carrier hubs and fulfillment centers, key inputs were identified to feed the model. The mixed integer program solution uses these inputs to minimize total inbound transportation cost for the network subject to expected transit time performance targets by choosing what consolidation hubs and destination lanes freight should be routed to. Using a data-set of shipments originating in the Southwestern geography, an average saving of 13.7% on annual LTL and SP spend was projected by routing 37% of freight volume through consolidation hubs. Results showed freight density as an important driver in savings. In areas with more originating freight, outbound full truckloads can be filled more readily and hence consolidation opportunities can be taken advantage of more often. This tool and the supporting analyses will help the inbound transportation organization uncover more cost saving opportunities in routing freight through its growing network. In addition to financial cost savings, the strategy will increase supply chain flexibility, reduce environmental impact, and can help increase Amazon's control over the end-to-end inbound transportation network.
by Olufemi Oti.
S.M.
M.B.A.
32
Jackson, David O. (David Oliver). "Managing and scheduling inbound material receiving at a distribution center". Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/34853.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2005.Includes bibliographical references (p. 67-68).
In any distribution system the processing of inbound material has significant indirect impact upon the customer experience. The inbound process encompasses all the steps to get a product into the distribution center (DC). It starts with the inventory and procurement policies and ends with the product being in a physical storage location at the DC. In order for a product to be sold to a customer it must first be brought through this inbound process (with the exception of drop shipping) and therefore it is important for this to be completed in a timely and predictable manner. However, from the perspective of a given distribution center within a network, there is significant variability of product arriving at the facility. The need to get product into inventory quickly and predictably must be balanced with the significant challenges of handling this variability. The variability can come from a variety of upstream sources: the procurement policies, the vendors/manufacturers, or the inbound transportation providers. At one facility in the Amazon network the day to day standard deviation of variability was approximately 15-30% of units. This variability must be handled efficiently at the facility while balancing all of the other operational goals of the distribution center. The goal of this research is to analyze the inbound system at one online distributor - Amazon.com - to measure the inbound variability and to perform an investigation into methods for handling the inbound variability to the distribution center. This research is applicable to any distribution company looking to manage outbound service levels through improvements on the inbound system.
(cont.) This thesis will focus on two key practical methods for handling the variability in the inbound product arrival: 1. management and scheduling of the labor workforce (labor supply) and 2. managing the release of work into the distribution center (work demand).
by David O. Jackson.
S.M.
M.B.A.
33
Ford, Daniel J. (Daniel Jerome). "Inbound freight consolidation : a simulation model to evaluate consolidation rules". Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/36145.
Pełny tekst źródłaStreszczenie:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2006."June 2006."
Includes bibliographical references (leaf 51).
In logistics, freight can be consolidated over time (temporally) or over space (spatially). This thesis presents a simulation model to evaluate temporal and spatial consolidation rules. The model is the result of a research project to analyze freight consolidation options for a large industrial company. The research project focused on the company's freight imported from China to the US, and the model presented in the thesis is structured to represent a typical import logistics network. The results section of the thesis presents a method for evaluating consolidation rules. The results recommend temporal consolidation of two weeks at the origin port and temporal consolidation of less than one week at the factory for the company's shipments from China to the US. This consolidation policy offers total network cost savings of 24% over the base case, an immediate ship policy.
by Daniel J. Ford, Jr.
M.Eng.in Logistics
34
Carlek, Johan, i Jonge Lennart de. "The impact of additive manufacturing on sustainability of inbound transportation". Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Centre of Logistics and Supply Chain Management (CeLS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48727.
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Background: Emerging technologies enables manufacturing companies the opportunity to stay competitive and at the same time focus on increasing their sustainability impact. One such technology is additive manufacturing which has the potential to change the way manufacturing is performed and impact entire supply chains of manufacturing companies. Multiple studies have been done in the twenty-first century regarding additive manufacturing’s sustainability impact on logistics, although there is little research that focus on impact of additive manufacturing on transportation from a sustainable perspective. Purpose: The purpose of this study is to explore the impact additive manufacturing has on the sustainability of inbound transportation. Method: A qualitative research strategy was used to explore the field of study through a multiple case study method. Through two cases, raw material providers and manufacturers within the additive manufacturing industry, data was gathered using semi-structed interviews. Conclusion: Findings from this study shows that additive manufacturing may have a sustainable impact on inbound transportation from an environmental, societal, and economic perspective. Additive manufacturing is more environmentally sustainable than conventional manufacturing for the inbound transportation leg from the raw material supplier to the manufacturing company since the technology requires lower volume of raw material to be transported, it leads to a higher transport efficiency, less frequent transportation need, and requires no return transportation. In economic impact it leads to fuel savings, less frequent transportation with less material, and a reduced inventory holding. Access to remote areas together with easier and safer material handling is the societal impact from using additive manufacturing instead of conventional manufacturing.
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Feshyna, Olga. "Optimalizace toku prázdných obalů v automotivu". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359333.
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The diploma thesis focuses on the optimization of the empty packaging flow in automotive. The aim of the thesis is to optimize empty packaging flow in warehouse area and to analyze the possibility of implementation a scanning system and an electronic document for communication with suppliers. The first part explains the theoretical background, presents the automotive industry and current market trends. Then follows a brief introduction of TPCA, where the work was created. The theoretical part presents the concept of lean management, its main tools and components, illustrated on concrete examples of TPCA. The theoretical knowledge follows the practical part. The diploma thesis project focuses on the optimization of empty packaging flow and the implementation of a scanning system for loading. Firstly, application part presents the inbound logistics paths and the entire flow of material, after there is deeper analyze and optimization of the empty packaging and loading process itself. The final section compares the baseline and current states.
36
Pan, Grace Wen, i n/a. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia". Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040719.110427.
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The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment of business relationships with Chinese travel agents. Hence, the principal research question posed in this thesis is: How might Australian tourism product suppliers and marketers establish and maintain partnership relationships with Chinese travel agents to help Australia become a preferred tourist destination for Chinese tourists? This study is exploratory in nature and draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to Australia. The literature on networking, and the development of networking relationships, has been theorised drawing principally on the marketing and management literature. The impact of cross-cultural differences and the effect of guanxi (connection), a key feature of Chinese business networking, on partnership relations between Chinese travel agents and Australian inbound tour operators, is also reviewed and discussed. One of the main contributions of this research is its multidisciplinary nature, drawing on relationship marketing and network theories and applying them to tourism research. Little research has been undertaken into tourism-based partnership relations in the cross-national context. Given the limited research conducted on this topic and its cross-cultural nature, a qualitative research method was adopted for this study. Specifically, this study utilised in-depth interviewing techniques to explore the relationships between Australian inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators is, as expected, highly culturally embedded but in unexpected ways. Although all the Australian inbound tour operators in the study are of Chinese descent, they have adapted to Australian culture and business ethics, giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between Australian inbound tour operators and Chinese travel agents is therefore developed by incorporating cross-cultural factors into Western theories on networking and relationship marketing. In particular, the thesis identifies important factors in each stage of the process of developing business relationships. For example, resilient trust and mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Disproving popular myths about guanxi in some of the previous literature, the findings from this research demonstrate that, in China's economic transition period, guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships of Australian operators.
37
Broman, Jakob, i Törnqvist Oscar. "Inbound innovation across the organizational life cycle : A multiple case study". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-259524.
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The digital sector is often described as rapidly evolving, hence organisations within it need to remain innovative in order to cope with the changes. However, the traditionally closed approach towards innovation has been increasingly criticized. Inbound innovation is an alternative approach described as the purposive pursuit of gaining external knowledge for product enhancement and new product development. This knowledge can be gained by using tools such as innovation contests and creating innovation communities. Through a multiple case study focusing on three companies within the digital sector, this thesis explores a potential connection between how these companies use inbound innovation in regard to the different phases in the organizational life cycle. The data was collected using both qualitative and quantitative data collection techniques, and analysed using a cross-case analysis method. This thesis found that the examined organisations, each specified in different phases of the organisational life cycle, uses inbound innovation differently. Furthermore, as the examined organizations progress through the organisational life cycle a shift, from using inbound innovation to optimize execution towards using it to find new growth options, was found.Den digitala sektorn beskrivs ofta som snabbt föränderlig och organisationer i den behöver förbli innovativa för att klara av förändringarna. Samtidigt har traditionella innovationsstrategier, som beskrivits som slutna, blivit allt mer kritiserade. ”Inbound” innovation är ett alternativ till tidigare innovationsstrategier. Strategin beskrivs som ändamålsenlig strävan efter att ta in extern kunskap för produktförbättring och gynna utvecklingen av nya produkter. Denna kunskap kan fångas upp genom användandet av verktyg som innovationstävlingar och innovationssamhällen. Genom en multipel fallstudie med fokus på tre organisationer inom den digitala sektorn utforskar denna avhandling det möjliga sambandet mellan hur dessa företag använder sig av ”inbound” innovation genom organisationens utveckling i organisations-livscykeln. Information kring ämnet har samlats in med hjälp av kvalitativa och kvantitativa datainsamlingstekniker och analyserats med hjälp av en tväranalys. Avhandling fann att de studerade företagen befinner sig i olika faser inom organisationslivscykeln och använder ”inbound” innovation på olika sätt. Dessutom påträffades ett samband, nämligen, när de studerade organisationerna fortskrider genom organisationslivscykeln ändrar de sitt användande av ”inbound” innovation från att optimera organisationens genomförande till att använda strategin för att hitta nya tillväxtmöjligheter.
38
Zhou, Heng. "Inventory Management and Inbound Logistics Optimization for a Food Processing Company". University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1384426173.
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39
Forgiarini, Ilvo. "Management practices that support retention in South African inbound call centres". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/23865.
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The turnover of call centre agents in South Africa is higher than in most other industries. The costs incurred to retain agents versus the replacement costs of an agent are massive. This research focused on inbound call centre agents and the perception of five management practises which were compared with both managers and agents in two large call centres. The five management practises tested were communication, call centre structure, performance management, recruitment and selection, and training and development. These five practises impacted on the agents’ intention to leave by 36%. A non-probability sampling method was used to select a sample of inbound call centre agents; a total of 82 agents were surveyed. Regression, stepwise selection, Wilcoxon Scores Rank Sum test, Pearson and Spearman correlation tests were some of the tools used to interpret the survey. The research concluded that communication had the strongest correlation with an agent’s intention to leave. Communication had the best combination of a matching variable to be predicted on a stepwise selection. The research further showed that the managers’ and call centre agents’ perception differs to the extent that managers believe sufficient communication is made to keep call centre agents satisfied, and this is contrary to the agents perception. Interesting to note is that 82% of the agents have considered leaving their organisation at some point, 63% of the employees do not want to be working at their current employer in the next year, and 53% had considered leaving within the past three months. This research has contributed to the body of knowledge. Organisations and managers are well positioned to direct their focus to specific management practises identified in the research which will assist them in retaining call centre agents.Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
40
Steyn, Ignatius Ludolph. "Investigating South African inbound tour operator participation in sustainable tourism practices". Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/75540.
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Inbound tour operators play a key role in sustainable tourism development, as they are centrally positioned in the distribution chain and provide the link between the supply and demand of tourism products and services. Embedded in this position, inbound tour operators can put pressure on their suppliers to operate more sustainably, while educating their customers on sustainable tourism practices, and influencing consumers’ decision-making before the purchasing of tourism products and services. Inbound tour operators can further implement sustainable tourism practices as part of their business operations. To date, little research has focussed on inbound tour operators’ contribution to sustainable tourism development, especially in a developing country context. Sustainable inbound tour operators can also become certified by a sustainable tourism certification programme to showcase their commitment to sustainability. Various studies have highlighted the history, benefits and issues related to certification programmes, but few studies have investigated the perspective that inbound tour operators have towards sustainable tourism certification programmes.
Making use of a qualitative research approach, in-depth interviews were conducted with 22 South African inbound tour operators to investigate and identify the sustainable tourism practices currently being adopted within their organisations. Content analysis was used to analyse the data. The findings produced a list of sustainable tourism practices currently being adopted by inbound tour operators in South Africa. This study proposes that sustainable tourism organisations should become certified by a national or global sustainable tourism certification programme, to prove that they are truly operating sustainably, thus decreasing the effects of greenwashing. In addition, the certification of tourism organisations can assist inbound tour operators in identifying truly sustainable suppliers, fostering the development of a sustainable supply chain management strategy.Dissertation (MCom)--University of Pretoria, 2020.
Tourism Management
MCom
Unrestricted
41
Pan, Grace Wen. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/365500.
Pełny tekst źródłaStreszczenie:
The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment of business relationships with Chinese travel agents. Hence, the principal research question posed in this thesis is: How might Australian tourism product suppliers and marketers establish and maintain partnership relationships with Chinese travel agents to help Australia become a preferred tourist destination for Chinese tourists? This study is exploratory in nature and draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to Australia. The literature on networking, and the development of networking relationships, has been theorised drawing principally on the marketing and management literature. The impact of cross-cultural differences and the effect of guanxi (connection), a key feature of Chinese business networking, on partnership relations between Chinese travel agents and Australian inbound tour operators, is also reviewed and discussed. One of the main contributions of this research is its multidisciplinary nature, drawing on relationship marketing and network theories and applying them to tourism research. Little research has been undertaken into tourism-based partnership relations in the cross-national context. Given the limited research conducted on this topic and its cross-cultural nature, a qualitative research method was adopted for this study. Specifically, this study utilised in-depth interviewing techniques to explore the relationships between Australian inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators is, as expected, highly culturally embedded but in unexpected ways. Although all the Australian inbound tour operators in the study are of Chinese descent, they have adapted to Australian culture and business ethics, giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between Australian inbound tour operators and Chinese travel agents is therefore developed by incorporating cross-cultural factors into Western theories on networking and relationship marketing. In particular, the thesis identifies important factors in each stage of the process of developing business relationships. For example, resilient trust and mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Disproving popular myths about guanxi in some of the previous literature, the findings from this research demonstrate that, in China's economic transition period, guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships of Australian operators.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
Full Text
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Morri, Mattia. "Miglioramento dei processi logistici inbound mediante l'approccio "lean" : il caso Focchi S.p.A". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.
Znajdź pełny tekst źródłaStreszczenie:
La trattazione di questo elaborato ha come tema il miglioramento del flusso logistico in ingresso dell’azienda Focchi S.p.A. attraverso l’approccio del “Lean Thinking”. In particolare è stato sviluppato uno studio di fattibilità sull’attuazione di action plan migliorativi ai processi coinvolti con l’obiettivo di quantificare i potenziali benefici in termini di tempo e di costo. A supporto dello studio, sono stati integrati nell’analisi i benefici che apporteranno due pacchetti software di successiva implementazione in azienda. Essi permetteranno di aumentare l’integrazione logistica e il coordinamento tra reparti attraverso l’automazione del flusso informativo.
Inizialmente sono presentati i concetti chiave che sono alla base del “pensiero snello”. Successivamente sono stati mappati i processi coinvolti all’interno del flusso logistico inbound attraverso la Value Stream Map (VSM) e analizzati in dettaglio attraverso un’analisi Tempi & Metodi (T&M).
Si prosegue con l’ideazione degli action plan migliorativi per ogni processo in modo da minimizzare le attività non a valore aggiunto e si è quantificato il beneficio conseguente.
Infine è stata confrontata la VSM dello stato AS-IS con la VSM dello stato TO-BE per valutare, attraverso KPI selezionati, l’esito dello studio di fattibilità svolto in termini di convenienza di applicazione dell’approccio “lean” all’interno del contesto aziendale.
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Jordan, Erin. "Inbound wheat railcar loading optimization: an opportunity cost study for ConAgra Mills". Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/13685.
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Master of AgribusinessDepartment of Agricultural Economics
Christine Wilson
The objective of this thesis is to examine the opportunity cost, both financial and efficiency, of inbound railcars of wheat that are not optimally loaded and shipped to ConAgra Mills’ facilities. In performing an analysis of data showing actual versus optimal weights, a cost will be assigned to determine how much “dead freight” or extra freight is being paid to railroads for space not utilized. Throughout the analysis, it can be determined which shippers are lacking efficiencies in loading as well as those who are meeting ConAgra Mills’ expectations. To accomplish this objective, data were extracted from various sources for an entire fiscal year and 22,351 data observations were analyzed. The information was specific to both individual railcars as well as the shipments as a whole. These data points were analyzed in two ways, financial and capacity/efficiency. Financially, a cost was assigned to each railcar that was under the railcar’s goal weight. From a capacity perspective, railcars were analyzed on a shipment basis to indicate if equipment could be saved by more efficient loading. The study determined that savings could be found in every situation analyzed. It was determined that in addition to inbound shipments from outside shippers, inter-mill shipments between ConAgra Mills facilities were affected by loading inefficiencies. There could be an opportunity for further analysis to determine the full scope of savings beyond the limitations of this study. The main limitation of this thesis was the primary source of data.
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Rapberger, Wolfgang. "Lean logistic in a global environment how distance impacts lean inbound systems". Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/988719436/04.
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Baruffaldi, Giulia. "Progetto di riorganizzazione logistica dell'area inbound: Ottimizzazione dei trasporti da fornitori esterni". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/7936/.
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Progetto di ottimizzazione dei trasporti da fornitori esterni presso la Kverneland Group Ravenna con l'obiettivo di valutare, attraverso una simulazione, la possibilità di introdurre un maggior livello di strutturazione nella logistica inbound. Il lavoro contiene inoltre la valutazione della convenienza dell'azienda a terziarizzare la gestione dei trasporti a un'azienda esterna.
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Fridvad, Selena, i Diana Ometlic. "Inbound marketing och dess roll i att få lojala kunder : En kvalitativ studie ur ett märkesinnehavarperspektiv". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34623.
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Syftet med denna studie är att få en ökad förståelse för inbound marketing i ett business-to-business kontext och beskriva vilken roll strategin har i att få lojala kunder. Studien utgår från en kvalitativ metod, fallstudieansats där tre företag studerats och intervjuats. Resultatet från studien visar att inbound marketing kan ge lojala kunder om det görs på rätt sätt. Verktygen som strategin tillhandahåller kan skapa värde i företagets kundrelationer samt att de faktorer som gör en kund lojal uppfylls om verktygen i strategin tillämpas på rätt sätt. Denna studie har examinerats av Thomas Helgesson.The aim with this study is to increase the understanding of inbound marketing in a business-to-business context and to describe the role the strategy has to provide loyal customers. This study was constructed by a qualitative method where three companies were studied and interviewed. The result of the study shows that companies that use inbound marketing increase their chances of retaining more loyal customers. The tools provided by the strategy can create valuable customer relationships. Further the tools in inbound marketing give the opportunity to fulfill the factors that makes a customer loyal, if the strategy is applied in the right way. This study has been examined by Thomas Helgesson.
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Cinelli, Luca. "Miglioramento dei processi produttivi e logistici inbound nella GDO: il caso TEMSI s.r.l". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.
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Come ben noto ai più l’Italia è un Paese caratterizzato da un elevato costo del lavoro, che congiuntamente all’attuale periodo storico, non certo dei più floridi, comporta per le aziende italiane una sofferente situazione economica. Ecco che in questo complesso contesto si inserisce il mio elaborato di tesi, avvalorato da un tirocinio aziendale della durata di sei mesi svolto presso TEMSI s.r.l.: storica azienda di consulenza in ambito operations, operante sull’intero suolo nazionale, sia nel settore industriale che in quello dei servizi.
Questo lavoro è il risultato di un’accurata analisi del mercato italiano della GDO. Scopo di questo elaborato è la reingegnerizzazione dei processi di un supermercato romano di 2.400mq. In particolare, l’intervento di efficientamento, che mi ha visto protagonista “sul campo” assieme all’Ing. Chiara Gerevini (mia correlatrice), riguarda il reparto dello Scatolame: in quanto caratterizzato da maggiori nozioni e peculiarità ingegneristiche.
Tutto nasce dalla definizione dei tempi standard (ovvero tempistiche di riferimento per lo svolgimento di attività più o meno complesse) per ogni attività del reparto Scatolame clusterizzata in: attività dirette, di allineamento e indirette. Pertanto, dopo una descrizione qualitativa degli interventi migliorativi, si determinano i tempi standard delle suddette tre macroattività e tenendo conto dell’affaticamento per talune attività con opportuni coefficienti di correzione, si definisce il fabbisogno standard dell’intero reparto in termini di [h/wk]. Proseguendo si determina l’organico standard del reparto in termini FTE [Full Time Equivalenti], ovvero nel numero di contratti FT [Full Time da 38h/gg], tenendo presente delle ore di straordinario, delle malattie e delle ferie.
Il risultato finale vedrà una riduzione del fabbisogno standard di ore lavorative del reparto, e dunque una riduzione dei costi del personale del reparto, garantendo i livelli di servizio richiesti dal Cliente committente.
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Kölemo, Jonathan, i Simon Jensen. "Goodbye to Inbound and Outbound waste : A case study at IKEA’s Distribution Centre". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19887.
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Authors Jonathan Kölemo (890303) and Simon Jensen (870212) Title Goodbye to Inbound and Outbound waste - A case study at IKEA’s Distribution Centre, Älmhult Background The DC in Älmhult is working in two administrative teams; Inbound and Outbound. The relationship between and inside the Inbound and Outbound teams are complex and unclear. This increases the risk for bad and unnecessary work. The teams’ are handling tasks regarding planning and scheduling for unloading and loading shipments. The complexity at the DC in Älmhult also makes it difficult for managers to control and understand the whole flow within the two teams. The problem is based on complicated and unsynchronized tasks, poor utilization of IT systems and lack of integration and standardization within the teams work. Purpose The purpose with the thesis is to identify wastes within the teams’ work, and thereby provide suggestions for improvements. Method A positivist approach has been used as a scientific perspective throughout the study. The scientific approach is deductive and the research strategy is qualitative. From the theoretical and empirical material an analysis has been designed that eventually lead to a conclusion. Results The study shows that both the Inbound and Outbound teams’ processes consist of a number of wastes. By using One-piece-flow, Standardization, Capacity and FIFO theories, the wastes can be reduced or completely eliminated. Conclusions The most critical wastes have been chosen and by combining the four improvement theories, reductions of unnecessary activities can be made. By implementing the suggested improvements, the number of unnecessary activities can be reduced, and the total process and lead times will decrease. By doing this, the Flow planners can focus on more important activities and the same amount of staff can handle increased throughput of goods.
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Mendes, Manuel Duarte. "Recrutamento Inbound". Master's thesis, 2016. http://hdl.handle.net/10400.26/14466.
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No âmbito do Mestrado em Marketing Digital da Universidade Europeia, foi proposto
aos alunos no terceiro semestre, a realização de um Projeto Final sendo as opções da realização
deste projeto: relatório de estágio, dissertação ou projeto aplicado.
Este relatório, redigido por Manuel Duarte Mendes, foi realizado no âmbito de Estágio
Curricular. O objetivo do mesmo foi a inserção do aluno no mundo empresarial de forma a
integrar os conhecimentos adquiridos ao longo do percurso do mestrado de Marketing Digital.
O relatório irá relatar o estágio que realizei durante o período de 16 de novembro de
2015 até 31 de dezembro de 2015, na empresa RUPEAL, sobre a marca KWAN. A escolha da
empresa foi efetuada através de um apelo prévio à empresa de forma a ingressar nos painéis de
marketing da mesma.
A RUPEAL é uma média empresa com dois negócios distintos sendo esses a criação de
software através da marca SWAT (Special Web and Apps Tactics) e recrutamento e outsourcing
através da marca KWAN, marca essa ao qual fui atribuído. Este estágio permitiu-me utilizar o
conhecimento adquirido de diversas formas e baseou-se fortemente numa estratégia de Inbound
Marketing.The following report concerns the tasks I have performed during the time I worked for RUPEAL under the KWAN brand. Its structure is both based on a pratical and theoretical approach, in order to best explain the tasks and their purpose. This approach relied on the knowledge I obtained during my masters in digital marketing and the knowledge obtained whilst working at RUPEAL. The report’s objective, apart from describing my experience at KWAN, is to display the connection between the brand’s marketing goals and how these goals interacted with digital marketing.
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Grifo, Bruno Manuel Leitão. "Plataforma de Inbound Marketing". Master's thesis, 2020. http://hdl.handle.net/10316/92212.
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Dissertação de Mestrado em Engenharia Informática apresentada à Faculdade de Ciências e TecnologiaAtualmente vivemos num mundo altamente consumidor de conteúdos digitais e neste sentido há uma necessidade por parte das empresas de adaptarem técnicas de marketing digital. O inbound marketing, ao contrário do marketing tradicional em que as empresas se fazem chegar ao público, é um conjunto de técnicas e abordagens que fazem o público chegar às empresas de forma livre. Nos dias de hoje ninguém quer ser interrompido por anúncios e quem procura por soluções online tem de ser convencido rapidamente. Por outras palavras, é necessário proporcionar conteúdo que tenha valor para o público alvo.Durante o estágio foi desenvolvida uma ferramenta que permite às empresas criar campanhas e gerar leads, seguindo estratégias de inbound marketing. O 10.Quest é uma plataforma de Inbound Marketing, que irá ser desenvolvida, comercializada e utilizada pela 10.Digital, que permite criar e publicar vários tipos de campanhas para gerar leads, podendo estas campanhas ser questionários de personalidade, concursos e/ou formações. Estas leads, inicialmente são apenas visitantes/pessoas interessadas que irão tornar-se potenciais clientes (i. e. neste ponto estes visitantes tornam-se leads, que são potenciais clientes de quem a empresa tem dados pessoais) através da participação em campanhas e idealmente tornarem-se em clientes/consumidores. Os dados recolhidos através das campanhas são tratados e representados através de relatórios, que ajudam os utilizadores da plataforma a gerar leads e criar perfis de personalidade, perceber tendências de mercado e otimizar novas outras campanhas.
Currently, we live in a world that is highly consumer of digital content and in this sense there is a need on the part of companies to adapt digital marketing techniques. Unlike traditional marketing in which companies try to reach the public, Inbound marketing is a set of techniques and approaches that make the public reach companies freely. Nowadays nobody wants to be interrupted by advertisements and anyone looking for solutions online has to be convinced very quickly. In other words, it is necessary to provide content that is valuable for the target audience.During this internship, a tool that allows companies to create campaigns and generate leads was developed, following inbound marketing strategies.10.quest is an Inbound Marketing platform, which will be developed, marketed and used by 10.digital, which allows you to create and publish different types of campaigns to generate leads, and these campaigns can be personality quizzes, contests and/or trainings. Those leads, which in the beginning are only visitors/interested people will become potencial costumers (i. e. at this point they become leads which are potencial costumers whom we have personal data) by participating in the campaigns and ideally they become costumers/consumers. The data collected by the campaigns, is processed by the system and represented through interactive reports that helps the platform users to generate leads and create personality profiles, understanding market trends and optimize other new campaigns.