Artykuły w czasopismach: „Higher education image”

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Wahyudin, Uyu, Ridwan El Hariri i Deni Darmawan. "Developing Image of Higher Education Performance". International Journal of Communications, Network and System Sciences 06, nr 09 (2013): 407–13. http://dx.doi.org/10.4236/ijcns.2013.69044.

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Ivy, Jonathan. "Higher education institution image: acorrespondence analysis approach". International Journal of Educational Management 15, nr 6 (listopad 2001): 276–82. http://dx.doi.org/10.1108/09513540110401484.

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Maystrenko, Olga, i Iryna Kinas. "Features of image formation of higher education institutions to increase the rating in the market of educational services". Development Management 18, nr 3 (15.10.2020): 14–27. http://dx.doi.org/10.21511/dm.18(3).2020.02.

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The article identifies a significant deformation of education, which led to the opening of new edu¬cational institutions. The authors noted the change of priorities in the state regarding the image of knowledge and education. This article examines the problem of creating a positive image for higher education institutions; orientation of modern educational institutions on search, development, and application of managerial cognitive and artistic means of creating a positive image of educational institution, reflection in this image of internal, essential meanings, maintenance and tasks, features of its activity. The authors investigated certain shifts in the market of educational services, namely: increasing so¬ciety’s requirements for the quality of vocational education, constant updates of teaching technology, rapidly changing economic conditions of universities, intensification of competition in the market of educational services. All this causes the urgent problem of finding new sources of increasing the competitiveness of higher education, the basic indicator of which is the image. The authors consider approaches to rating higher education institutions. The most famous interna¬tional university rankings are analyzed. The theoretical and methodological approaches and the basic principles of university rankings are compared. Using cluster analysis to enhance the competitiveness of higher education institutions, expand their capabilities and take them to the next level. The cluster analysis was conducted to determine the activity of students, graduates, employees, employers in the life of the university, their awareness of the symbolism of the university. As the students are not part of the university, their answers were not taken into account. The technological chain of formation of public attitude to the HEA through event measures was also formed.

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Shavardova, E. Yu. "INNOVATIVE CONDITIONS OF THE TEACHER’S IMAGE IN THE HIGHER EDUCATION". Scientific Notes of V.I. Vernadsky Crimean Federal University. Sociology. Pedagogy. Psychology 6(72), nr 3 (2020): 32–38. http://dx.doi.org/10.37279/2413-1709-2020-6-3-32-38.

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The article highlights the issues of implementing innovative educational technologies as a way to develop professionalism and pedagogical skills of a teacher of an educational institution. Based on the results of the analysis, the key characteristics of the image of a modern high school teacher are considered, the features of structuring the personal image of a teacher are described, and recommendations are given on the technology for developing a positive image. The study of this problem will allow you to clearly present the existing picture and conduct a deep analysis of the situation, which contributes to the selection of tools for the formation of innovative components of the image of the teacher. Today, the success of any representative or public activity requires a positive image. Since the teacher is always visible, he must take care of his image. The formation of the image of a teacher begins with the first impression created by the features of the style of clothing, facial expressions, gestures, and speech. External characteristics should be supported by internal personal qualities: General erudition, life goals and attitudes, attitude to people around you and events. Image determines the self-realization of the individual: for the teacher, it serves as an indicator of recognition from society, evaluation and attitude of others. The stages of managing the formation of the teacher’s image include: studying public opinion about the profession, clarifying the preferences of consumers of educational services, broadcasting a positive image of the teacher, supporting positively colored, emotionally attractive components of the image. Professionally significant personal qualities of the teacher, which characterize the intellectual and emotional-volitional sphere of the individual, significantly affect the result of professional activity. Professional image is a tool of pedagogical influence and a condition for successful professional activity. This is a requirement of a market economy. In the modern world, a teacher must be competitive. Often, the teacher remains unclaimed because of an incorrectly projected image in the minds of others. It is no longer enough to be just a high -class professional. Professional image is a necessary condition for successful professional activity. The role of this work is to formulate a number of ideas about the image of the teacher, contributing to their effective promotion in a competitive environment.

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Резник, Галина, Galina Ryeznik, Юлия Пономаренко, YUliya Ponomaryenko, Александра Колесникова i Aleksandra Kolesnikova. "Assessment of image of higher education institution subjects of the market of educational services". Russian Journal of Management 3, nr 2 (30.04.2015): 173–82. http://dx.doi.org/10.12737/11869.

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In the article the essence of concept of image of higher education institution is opened; the making components of image of higher education institution are studied; features of image of higher education institution are investigated; results of an assessment of image of higher education institution are presented by various subjects of the market of educational services; the model of improvement of image of higher education institution is offered.

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Mount, Joan, i Charles H. Belanger. "Entrepreneurship and Image Management in Higher Education: Pillars of Massification". Canadian Journal of Higher Education 34, nr 2 (31.08.2004): 125–40. http://dx.doi.org/10.47678/cjhe.v34i2.183459.

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Mass higher education has taken hold in the developed nations, and a widely held belief exists that higher education is a "right." With massification have emerged two notable trends: an entrepreneurial emphasis fuelled by the revenue-cost squeeze ensuing from reduced and realigned government funding; and a quest for differentiation through "Image Management" and even "Branding," given the multitude of institutions and offerings present in the "post- massification" era. This paper examines this evolution, some say "revolution," in the university sector.

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WOODROW, JAMES. "INSTITUTIONAL IMAGE: SECULAR AND MARKETING INFLUENCES ON CHRISTIAN HIGHER EDUCATION". Christian Higher Education 3, nr 2 (kwiecień 2004): 115–25. http://dx.doi.org/10.1080/15363750490438967.

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Shea, William M. "Catholic Higher Education and the Enlightenment: on Borderlines and Roots". Horizons 20, nr 1 (1993): 99–105. http://dx.doi.org/10.1017/s0360966900026785.

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The task of the scholar and the university is the creative appropriation of a tradition in a new context. The documents of the church and recent commentators use the image of “borderline” to indicate the place and role of Catholic higher education. That image indicates well enough that the task of Catholic higher education is the mediation of the Catholic tradition. But let me turn to another aspect of the image of the borderline. Modern culture, or, in its broadest sense, the Enlightenment, is not only to be pictured on the other side of a borderline, but as a “root.” Catholic higher education has two roots, both of which are its own, one the church and one the culture. The Enlightenment is also its heritage.

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Teeroovengadum, Viraiyan, Robin Nunkoo, Christian Gronroos, T. J. Kamalanabhan i Ashley Keshwar Seebaluck. "Higher education service quality, student satisfaction and loyalty". Quality Assurance in Education 27, nr 4 (14.10.2019): 427–45. http://dx.doi.org/10.1108/qae-01-2019-0003.

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Purpose The purpose of this study is to validate the higher education service quality (HESQUAL) scale using a confirmatory approach and test an improved structural model that predicts student loyalty from image, perceived value, satisfaction and service quality. In addition to validating the HESQUAL scale using a confirmatory approach, two other main limitations in the extant literature are addressed. Design/methodology/approach The model is tested using data collected from 501 students enrolled in different higher education institutions in Mauritius. A two-stage approach to structural equation modeling is used whereby the measurement model is first tested using confirmatory factor analysis and followed by the assessment of the structural model. Findings Importantly, results indicate that student satisfaction is influenced by technical service quality, image and perceived value, but not by functional service quality. Both dimensions of service quality however are significant predictors of image and perceived value. The study uses a comprehensive measure of service quality and demonstrates that it is worthwhile to consider functional service quality as higher-order model and clearly distinguish between functional and technical quality, as both the technical and functional aspects play an important role in shaping students’ perceptions and behaviors. Originality/value First, in the existing literature, service quality has not been considered as a second-order factor model in structural models of student satisfaction and loyalty, thus lacking either precision or parsimony. Second, the transformative quality aspect of higher education has been largely neglected in previous research testing such predictive models. The model delineates service quality into the functional and transformative (technical) aspects and treats functional service quality as a second-order factor comprising nine sub-dimensions.

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Avshenyuk, Nataliya. "USA Education Policy in Transnationalization of Higher Education". Comparative Professional Pedagogy 8, nr 1 (1.03.2018): 7–12. http://dx.doi.org/10.2478/rpp-2018-0001.

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AbstractThe analysis of American experience of higher education transnationalization, as well as influence of these processes on various spheres of social development has been done. The main factor is the desire to improve the quality of higher education national system, which leads to positive competition between local and foreign universities and serves as an important incentive for improving the quality of educational services. The obtained results testify that over the past decades the higher education transnationalization has become a subject of state “soft power” policy aimed at addressing specific internal political, social and financial problems. The “soft power” policy concept (by J. Nye) defines it as the ability of a country to get the desired issue by self-attractiveness rather than conquest power or money. The key of “soft power” is the image of the state, which is formed and managed not only by the government, but the citizens themselves, the country as a whole, including its history, achievements, culture, etc. The study leads to the conclusion that higher education transnationalization in the United States is a result of active international marketing activities of universities, as well as targeted state economic, political and information support. The prognostic potential of the conducted scientific research enables the concept development of Ukrainian higher education integration into the world educational space on the basis of constructive ideas of foreign experience consideration at the state and institutional levels.

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Harjadi, Dikdik, i Dewi Fatmasari. "Implementation of Integrated Marketing Communication in Image of Private Higher Education". TRIKONOMIKA 16, nr 2 (28.12.2017): 63. http://dx.doi.org/10.23969/trikonomika.v16i2.638.

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This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales promotion, personal selling, public relation, and direct marketing on private university image. The method used was descriptive and verificative method conducted by collecting primary data in the field from private university students in Kuningan Regency. Based on the results of data processing and hypothesis testing, it was known that integrated marketing communication consisting of advertising, personal selling, sales promotion, public relation, and direct marketing simultaneously and partially had a positive and significant impact on private university image. The simultaneous influence is 38.7%, which meant there was still much influence outside the implementation of integrated marketing communication that affected private university image. The biggest influence was sales promotion.

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Ali, Faizan, Yuan Zhou, Kashif Hussain, Pradeep Kumar Nair i Neethiahnanthan Ari Ragavan. "Does higher education service quality effect student satisfaction, image and loyalty?" Quality Assurance in Education 24, nr 1 (1.02.2016): 70–94. http://dx.doi.org/10.1108/qae-02-2014-0008.

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Purpose – The purpose of this study is to investigate the effect of Malaysian public universities’ service quality on international student satisfaction, institutional image and loyalty. Design/methodology/approach – A total number of 400 questionnaires were distributed to international students, selected using convenience sampling technique, at three public Malaysian university campuses in Kuala Lumpur. Of this, 241 were deemed fit for analysis (60 per cent response rate). Partial Least Squares Structural Equation Modeling was used to analyze the collected data, assess the model and test hypotheses. Findings – The findings show that all the five dimensions of higher education service quality influence student satisfaction which in turn influences institutional image, and together, they influence student loyalty. Research limitations/implications – There are a number of limitations associated with this study. First, the findings of the study are based on data from international students at only three Malaysian public university campuses. Second, this study focuses on a relatively small sample of international students. Besides, this study uses HEdPERF to assess higher education service quality which might exclude some factors that may influence international student satisfaction. On the other hand, it highlights a number of implications for the management of Malaysian universities. Originality/value – This study validates the HEdPERF scale in the context of Malaysian public universities with regard to the perceptions of international students. Furthermore, this study extends the HEdPERF scale and examines its effects on student satisfaction, institutional image and loyalty.

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Rahmanu, I. Wayan Eka Dian, Lokman Altun i Ni Made Kariati. "Critical Study on Multimodality Perception in Higher Education Classroom". SOSHUM : Jurnal Sosial dan Humaniora 10, nr 3 (28.11.2020): 260–70. http://dx.doi.org/10.31940/soshum.v10i3.2091.

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The image and audiovisual have been applied to create an innovative strategy in the English language instructional, whereas the combination of this instrument and digital technology which is known as “multimodality” has not been explored widely. This study gauges higher education students’ perception of multimodality. There were 87 Polytechnic and 41 University students involved in this research. Digital questionnaires were employed and the data collection was elaborated descriptively. The UTAUT model (unified theory of acceptance and use of technology) was applied to measure students’ argument on the multimodality use. The result indicated that there is a positive trend in the use of multimodality in the classroom. Learners have a desire to use the combination of image, audiovisual and digital technology. This study extends our understanding of what the learners need from digital technology development and a significant chance to develop on the multimodality which fit for the higher education level.

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Bilyk, Nadiia. "CORPORATE CULTURE OF INSTITUTE OF HIGHER EDUCATION". Regional’ni aspekti rozvitku produktivnih sil Ukraїni, nr 25 (2020): 80–87. http://dx.doi.org/10.35774/rarrpsu2020.25.080.

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Introduction. Corporate culture serves as a regulator of staff behavior through a system of values, norms, rules established within a single educational institution. Corporate culture can be considered as a kind of management ideology aimed at increasing the business activity of employees, the formation of their corporate identity. Goal is to investigate the phenomenon of corporate culture, to analyze the structure and functions of corporate culture, to characterize the features of the corporate code, to reveal the essence of corporate symbols; to present the main aspects of forming the corporate culture of a higher education institution (on the example of the Western Ukrainian National University). Method. The research methodology is based on the complex application of general scientific methods, including analysis and synthesis. The applied historical and cultural approach involves the study of corporate culture as a socio-cultural phenomenon, its role in creating the image of the university. Results. The scientific novelty of the obtained results is reflected both in the very formulation of the problem and in a comprehensive approach to its solution; The work is a study of the innovative activities of higher education institutions in the formation and development of corporate culture, is a critical analysis of previously unexplored aspects of the Western Ukrainian National University. The results of the study are reflected in the conclusions. Conclusions. It is established that the management of a higher education institution forms a corporate culture, thanks to which employees identify themselves as a professional community that stands out in the market of educational services. The directions of improvement of corporate culture of the university are offered, the basic principles of effective corporate culture, the maintenance of the corporate code, and also a role of corporate symbols in formation of image of university are analyzed.

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Mulyawan, Iwan, i Wahyu Rafdinal. "ANALYSIS OF HIGHER EDUCATION MARKETING MIX IN IMPROVING THE IMAGE OF VOCATIONAL COLLEGES". Epigram 17, nr 2 (23.11.2020): 125–32. http://dx.doi.org/10.32722/epi.v17i2.3459.

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This study aims to analyze the effect of the marketing mix of higher education on the image of vocational colleges. The sampling technique is purposive sampling with 200 respondents. The analysis technique used is SEM PLS. The results showed that the marketing mix can affect the image of vocational colleges. People consisting of staff and lecturers gave the biggest contribution in improving the image of vocational colleges. The process of service and physical evidence also contributes greatly to the image of vocational colleges.

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Osman, Abu Rashed, i Ruswiati Surya Saputra. "A pragmatic model of student satisfaction: a viewpoint of private higher education". Quality Assurance in Education 27, nr 2 (1.04.2019): 142–65. http://dx.doi.org/10.1108/qae-05-2017-0019.

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Purpose The purpose of this paper is to investigate the relationship between service quality, program quality, institutional image and student satisfaction in the context of higher education. Additionally, the study attempts to describe the mediating impact of institutional image between service quality, program quality and student satisfaction. Design/methodology/approach The structural equation modeling was used to analyze the influence of mediating variable and hypotheses testing. The population of this study was fourth-year business students of nine “grade one” private universities in Bangladesh. Data (n = 310) were gathered from students pursuing studies at different private universities in Bangladesh. Findings The findings of this study revealed that image occupied full mediation role between service quality and student satisfaction. Furthermore, it also disclosed that the direct path of service quality and student satisfaction was not statistically significant. Practical implications These unique findings imply that academic authorities should nurture the institutional image and program quality rigorously to enhance student satisfaction. The findings of this study would benefit both practitioners and academics, especially in the perspective of Bangladesh private higher education. Originality/value Past researchers have examined the direct affiliation between service quality and student satisfaction. Hence, there is a deficiency of indirect link between service quality and student satisfaction. This study has incorporated image as a mediating variable to fulfill the deficiency in higher education.

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Soegoto, E. S. "Implementing Laravel framework website as brand image in higher-education institution". IOP Conference Series: Materials Science and Engineering 407 (26.09.2018): 012066. http://dx.doi.org/10.1088/1757-899x/407/1/012066.

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Nguyen, Nha, i Gaston LeBlanc. "Image and reputation of higher education institutions in students’ retention decisions". International Journal of Educational Management 15, nr 6 (listopad 2001): 303–11. http://dx.doi.org/10.1108/eum0000000005909.

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Berdibayeva, Sveta K., Sharban M. Maigeldiyeva, Saltanat G. Tazhbayeva, Meiramkul A. Abirova i Saltanat K. Atakhanova. "The Image of Pedagogical Higher Education Institution as Psycho-pedagogical Problem". Procedia - Social and Behavioral Sciences 116 (luty 2014): 2941–45. http://dx.doi.org/10.1016/j.sbspro.2014.01.684.

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Hwang, Yong-Sik, i Yung Kyun Choi. "Higher education service quality and student satisfaction, institutional image, and behavioral intention". Social Behavior and Personality: an international journal 47, nr 2 (27.02.2019): 1–12. http://dx.doi.org/10.2224/sbp.7622.

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Our aim in this study was to propose an integrated model to examine the structural relationships among a higher education institution’s service quality, student satisfaction, institutional image, and behavioral intention at a private university located in South Korea. We conducted a survey of students majoring in business to analyze these relationships. Structural equation modeling showed that students were satisfied with various aspects (tangibles, reliabilities, responsiveness, empathy, and assurance) of service quality. Also, service quality directly affected both student satisfaction and perceived institutional image. In addition, the results indicated that students’ perceived institutional image and satisfaction directly influenced behavioral intention. Although perceived service quality was not a significant construct to predict behavioral intention of students, our results showed a mediating effect of perceived institutional image and student satisfaction on the relationship between service quality and behavioral intention.

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Herrero-Crespo, Ángel, Héctor San Martín Gutiérrez i Maria del Mar Garcia-Salmones. "Influence of country image on country brand equity: application to higher education services". International Marketing Review 33, nr 5 (12.09.2016): 691–714. http://dx.doi.org/10.1108/imr-02-2015-0028.

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Purpose The purpose of this paper is to analyze how country image affects the dimensions of country brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in the higher education sector, as well as the interrelationships between these dimensions. Design/methodology/approach Quantitative research with 208 international students who were starting the academic year at a Spanish university was performed to test the hypotheses. In accordance with the characteristics of the target population, the subjects interviewed were mainly from Europe and the Americas. Findings The results indicate that the country image affects the perceived quality and awareness of the universities in the country. Additionally, a hierarchy of effects between the dimensions of CBE was found. In particular, loyalty toward the universities of a country is positively influenced by their perceived quality, which is affected by image and awareness of these universities. For its part, the image of universities is positively influenced by the awareness attributed to them by international students. Practical implications These results have implications for marketing activities aimed at the internationalization of higher education institutions and, therefore, their appeal to international students. Originality/value The paper’s findings represent an important step in the advancement of knowledge about CBE by taking as a basis a complex model that involves the different dimensions of this construct together with a relevant variable in international marketing, that is, country image.

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Soroka, Olga, Anatoli Shaklier, Siagha Sami, Halyna Leshchuk i Mariia Demianuik. "Comparative analysis of future specialists' image formation in military and civilian institutions of higher education". LAPLAGE EM REVISTA 7, nr 2 (5.04.2021): 346–54. http://dx.doi.org/10.24115/s2446-6220202172742p.346-354.

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The article analyses the essence of the scientific definition of "image" from the standpoint of different scientific approaches. The image has been considered as a holistic reflection of an individual, containing a set of external (verbal, kinetic, environmental) and internal (knowledge, skills, abilities, attitudes, values, self-esteem) factors, personal qualities and means of self-presentation. In order to study the level of image formation of future specialists-managers, a diagnostic study was conducted on the basis of Ternopil Volodymyr Hnatiuk National Pedagogical University and Bohdan Khmelnytsky National Academy of the State Border Guard Service of Ukraine, The object of the study were 97 Master's students of I-II courses of Specialty "Public Management and Administration"; the method "Evaluation of the image" (according to V. Shepel) was used to identify the level of satisfaction of the components of image and the method "Evaluate your image" (according to J. Jaeger). The training program "Image of a specialist" aimed at the formation and development of image was developed and tested with participation of students and cadets.

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Utari, Nadia, i Riki Mukhaiyar. "ALTERNATIVE CONCEPTS TO IDENTIFY THE CHARACTERISTICS OF VOCATIONAL TECHNOLOGY EDUCATION CURRICULUM". JURNAL PENDIDIKAN TEKNOLOGI KEJURUAN 3, nr 1 (24.02.2020): 60–63. http://dx.doi.org/10.24036/jptk.v3i1.4323.

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Higher education is expected to produce excellent graduates to meet the needs of educated and skilled personnel in the era of industry 4.0. One way of higher education to adjust the development of Science and Technology in the era of industry 4.0 is by enriching the curriculum. Curriculum enrichment can be done by adding a new course, the Image Processing course. Image Processing is a course in Electrical Engineering which discusses data processing and analyze data in the form of images to be used as important information as requested. Image processing courses are widely used in daily life, implementation of image processing courses are found in smartphones, parking systems, medical, television and many others that utilize image processing subjects. The characteristics of this study compared two different groups: the Non-LPTK University (Lembaga Pendidikan Tenaga Kependidikan/ Educaitonal Institutions of Educatinal Staff) with the LPTK University to looking for characteristics in covering different subjects with the characteristics of vocational education, but it is related to the characteristics of vocational education in considering matching subjects with digital characteristics in the field of vocational education studies. Curriculum enrichment aims to improve the quality of higher education learning which leads to improve the quality of graduates. The researcher used a qualitative research with a comparative method ex post facto. This research is expected to be a pattern for other universities in applying curriculum enrichment methods.

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Nguyen, Lien Thi Kim, Tom M. Y. Lin i Hoang Phuong Lam. "The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing". Sustainability 13, nr 12 (14.06.2021): 6724. http://dx.doi.org/10.3390/su13126724.

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This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

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Stefko, Robert, Richard Fedorko i Radovan Bacik. "WEBSITE CONTENT QUALITY IN TERMS OF PERCEIVED IMAGE OF HIGHER EDUCATION INSTITUTION". Polish Journal of Management Studies 13, nr 2 (czerwiec 2016): 153–63. http://dx.doi.org/10.17512/pjms.2016.13.2.15.

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Taranishyn, O. O., N. A. Kaluhina i A. O. Sakun. "Improving the Website Activity to Strengthen the Image of Higher Education Institution". Business Inform 11, nr 502 (listopad 2019): 390–95. http://dx.doi.org/10.32983/2222-4459-2019-11-390-395.

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Çetin, Rubeena. "Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education". Journal of Marketing for Higher Education 13, nr 1-2 (28.01.2004): 57–75. http://dx.doi.org/10.1300/j050v13n01_04.

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Okhrimenko, Irina Borisovna, i Boris Petrovich Yakovlev. "IMAGE OF A LABOR LEADER IN THE SYSTEM OF MODERN HIGHER EDUCATION". V mire nauchnykh otkrytiy, nr 5.8 (4.08.2015): 2799. http://dx.doi.org/10.12731/wsd-2015-5.8-5.

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Lokhonya, Mykola. "THEORETICAL BASIS OF FORMATION OF FUTURE TEACHERS’ READINESS TO CREATE THE HIGHER EDUCATION INSTITUTION IMAGE". Педагогічні науки: теорія, історія, інноваційні технології, nr 10(104) (28.12.2020): 157–66. http://dx.doi.org/10.24139/2312-5993/2020.10/157-166.

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Education is an integral part of the life of society, on the development of which the intellectual and spiritual potential of the country depends. With penetration of market relations into the educational sphere, globalization of educational services, on the one hand, and the peculiarities of the demographic situation in our country, on the other, the role of marketing and PR technologies in shaping the image of higher education institutions is difficult to overestimate. Thus, the theoretical foundations of formation of the readiness of future teachers for creating the image of the education institution not only enhances the importance of an individual university, but also influences formation of the image of education as a whole.

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Lokhonya, M. "THE HIGHER EDUCATIONAL INSTITUTION IMAGE AS A PEDAGOGICAL PROBLEM". Physical and Mathematical Education 27, nr 1 (26.04.2021): 13–17. http://dx.doi.org/10.31110/2413-1571-2021-027-1-002.

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Formulation of the problem. The educational sector reform, including higher education in Ukraine and its entry into the European space has changed the requirements not only for teachers. The universities image is changing, both on the part of the state and higher education institutions, and on the part of the public and students. Nowadays the educational institution success should be complemented by its individuality manifestation, an indicator of which is a certain level of image formation of the higher educational institution. The staff uniqueness of the educational institution is its component. Thus, there is no doubt about the relevance of this problem and its practical solution significance. It should be noted that the issue of the higher educational institution image creation needs to be studied. The scientific developments on the research topic are analyzed and the issue of formation of the higher educational institution image as a pedagogical problem, that requires detailed research, is clarified in this article. Materials and methods. In the scientific process, dissertation research materials, pedagogical and scientific literature were used. To achieve the goal of the study theoretical and empirical methods: analysis and systematization; observation; written and oral interview; analysis, systematization, generalization were used. Results. The following trends in the formation of the higher educational institution image should be proposed: - the management and teaching staff of the higher educational institution should consider the university image as a condition for ensuring its positioning in the market and increasing its competitiveness; - the presence of the higher educational institution image should be associated with an increase in the prestige, and, consequently, the authority and influence of the higher educational institution in the state; - the higher educational institution image influences the choice of an educational institution by students as a base for vocational training. Conclusions. Thus, an effective strategy for the formation of the higher educational institution image is a tool for influencing the perception of a higher educational institution by various subjects and stakeholders’ groups, which increases its competitiveness potential.

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Kuzmenko, N., i G. Varvaretska. "THE HIGHER SCHOOL TEACHER'S IMAGE AS A COMPONENT OF PROFESSIONAL AND PEDAGOGICAL CULTURE". Visnyk Taras Shevchenko National University of Kyiv. Pedagogy, nr 2 (12) (2020): 27–31. http://dx.doi.org/10.17721/2415-3699.2020.12.06.

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The article points out that the modern tendencies of education are the modernization of it's content, forms and methods, development and testing of new educational and psychological technologies, the emergence of new types of educational institutions. These changes, in turn, depend on require the constant work of the head of the educational institution over the image of their institution, their own image and the reputation of research and teaching staff. The article deals with the most important components without which the formation of a positive image of a high school teacher is not possible. It was revealed that one of the factors for creating a positive image of the future specialist is the educational environment of the higher education institution and, in particular, the influence of the teaching staff. The role of the teacher's image in the formation of students' professional and personal qualities was analyzed. The essence of the concept of pedagogical image, its formation and development, functions of image, structure of personal image are determined. These include, in particular, professional competence, universal values, moral standards, managerial culture and technology of self-presentation. The article provides examples of the influence of the teacher's appearance on the level of information assimilation by students. The connection between the components of the image and the components of the teacher's pedagogical skill of the institution of higher education was established, the interdependence of teacher's positive image and his or her humanistic orientation was determined. The ways of formation teacher's positive image and development of pedagogical skill are outlined. The types of public image are defined, kinetic and speech image are characterized. The article substantiates that the teacher's positive pedagogical image is able to promote the rise of the efficiency of pedagogical activity and is able to shape the style of social behavior of the high school teacher. Research on this problem and recent publications of domestic and foreign scientists are analyzed.

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Weerasinghe, I. M. S., i R. L. S. Fernando. "Critical factors affecting students’ satisfaction with higher education in Sri Lanka". Quality Assurance in Education 26, nr 1 (5.02.2018): 115–30. http://dx.doi.org/10.1108/qae-04-2017-0014.

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Purpose The purpose of this study is to explain critical factors affecting student satisfaction levels in selected state universities in Sri Lanka. Design/methodology/approach The study has applied an quantitative survey design guided by six hypotheses. A conceptual framework has been developed to address the research questions on the basis of a literature review. The study is based on an undergraduate sample from four state universities, and it presents results of factor analytics and correlational and regression analyses. Findings Evidence to support construct validity and reliability of all survey-based scales measuring the key variables has been found. The quality of the academic staff, university facilities, degree program, administrative staff, university location and university image have been correlated significantly with student satisfaction levels measured at 0.45, 0.47, 0.51, 0.31, 0.39 and 0.66, respectively. The statistically significant predictors are: the quality of university facilities, the quality of the degree program and the university image, with the image being the strongest predictor. Practical implications The study offers a conceptual framework to guide future research and validated scales for measuring student satisfaction levels in a national higher education system in a developing region that is aspiring toward a knowledge-based economy where tertiary education is free. Five recommendations are provided for policymakers. Originality/value Research shows high variabilities in the models used and the findings of studies on factors affecting student satisfaction levels in universities. The study is among the first large-scale studies of student satisfaction levels in the Sri Lankan state university system, where little data exist on why students are dissatisfied and fail to complete their degrees.

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Pokazannik, Elena. "Russian Higher Education in XXI Century: Traditions and Trends". SHS Web of Conferences 70 (2019): 06008. http://dx.doi.org/10.1051/shsconf/20197006008.

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The article covers the issue of preservation and rethinking of traditions in present-day Russian higher education. The formulation of paradigm of higher education in Russia at the present stage and the actual trends related to the formation of this paradigm are discussed. The main issues are highlighted, and brief problematic comments are given for each. The absence of the single concept of Russian higher education development is discussed; the values and quality criteria are defined along with traditions (basic milestones) that determined the image of national higher education during Soviet period; the need for adaptation of the teaching community to the modern conditions and requirements is stressed.

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Moberg, Nadia, i Eva Georgii-Hemming. "Institutional personas – Dis/harmonic representations of higher music education". Högre utbildning 11, nr 1 (2021): 27. http://dx.doi.org/10.23865/hu.v11.2394.

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Self-promotion and the role of ‘brand image’ have increased in importance within higher education. Drawing on multimodal material from websites, this paper deals with how institutions for higher music education discursively construct institutional personas. Higher music education represents a novel case that contributes to existing knowledge of how institutions represent themselves because it sits at a particular, unique juncture between perspectives on universities as places for education and places for training. By investigating representations – and the actors, beliefs and customs these include – our results shed light on institutional ideals concerning knowledge and education. In conclusion, the institutional personas are explained as dis/harmonic as fundamental contradictions with educational implications are revealed.

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Brown, Robert M., i Timothy William Mazzarol. "The importance of institutional image to student satisfaction and loyalty within higher education". Higher Education 58, nr 1 (21.11.2008): 81–95. http://dx.doi.org/10.1007/s10734-008-9183-8.

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Salīte, Ilga, Ilona Fjodorova, Inese Butlere i Oksana Ivanova. "More Personal Knowledge for More Sustainable Higher Education". Journal of Teacher Education for Sustainability 23, nr 1 (1.06.2021): 150–65. http://dx.doi.org/10.2478/jtes-2021-0011.

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Abstract The article aims at considering the characteristics of the Anthropocene era from a broader perspective and emhasizing the possibilities of pedagogy to reduce the current unsustain-ability of higher education. The relationships between human and nature are affected by the wicked problems. In particular, they are influenced by intermingling of anthropocentrism, egocentrism and egoism, which affect these relationships by causing changes in the human being, i.e., changes in sensitivity and sensibility occur that are naturally necessary for human adaptation to the environment. For the case study, we have used the processes taking place at the phenomenon level, which are known as the first-person perspective (1PP) characterized by an active and dynamic connection with the environment. It should be noted that 1PP cannot be observed from a distance, as there are a number of interrelated processes that begin with the effects of the environment, the formation of the “self” and the formation of the self-image. It follows that complex consciousness in the 1PP is implemented within an egocentric reference system, where experience is structured according to the image of the human body. The article will present the findings of 1PP study obtained by performing two tasks: (1) development of a personally significant view of a 1PP researcher on the phenomenon of sustainability from an egocentric perspective and (2) involvement of the 1PP researcher in adaptive learning suitable for pandemic conditions. We would like to stress that the case study has been developed as our reaction to the intensification of unsustainable development in the relationship between nature and human, which has been initiated and maintained by the tangle of Anthropocene problems. From the pedagogical perspective, we looked for an opportunity to use the basis of the natural origin of human and nature relations to maintain more integrated activities and more personal knowledge, so that the development of more sustainable higher education could be promoted by means of personal experience. Through the pedagogical lenses of phenomenology, we identified the need to reduce the impact of the Anthropocene tangle through the use of more natural methods. We also recognized the need to use the 1PP and adaptive learning opportunities more carefully. In this way, pedagogy can gain new experiences for a more holistic understanding of individual experience and enhance the use of the unique abilities of adaptive learning to prototype more personal knowledge in order to build more sustainable higher education.

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Ruslan, Halyshych, Dubova-Strashevska Marianna i Merie O. "INSTALLATION AS A PHENOMENON AND A MEANS OF VISUAL COMMUNICATION IN HIGHER EDUCATION INSTITUTIONS". Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka". Serìâ Arhìtektura 3, nr 1 (15.06.2021): 24–38. http://dx.doi.org/10.23939/sa2021.01.024.

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The article systematizes factual and analytical materials on the mechanisms of forming the sign-figurative structure of the advertising message of the installation as a phenomenon and means of visual communication in higher education institutions. It is established that the subject-spatial environment of the installation is a complex exposition action, which is a soft form of the social advertising message and where there is a game of cultural codes. On the verge of the interaction of old symbolic meanings, new meanings appear that radically change the traditional cultural and physical space to an emotional environment. Ensembles of installation compositions are characterized by primary and secondary symbols. It is confirmed that the installations are a good example in the world of higher educational institutions. The transgression of the artistic image and symbol in the ensemble group of installations "Venice" and "Ocean", NU "Lviv Polytechnic" by the mediocrity of the metaphorical image transfers the meaning of hard work in study and science to the most romantic in the artistic sense image of the city, the architectural, monumental and commercial genius of the humanity of Venice and the Ocean - the all-encompassing element of water, knowledge of travel and discovery. The ensemble group of the installation is social advertising of indirect teams, where artistic communication is a subject-spatial formation of signs, images and symbols, which in the form of a visual message reveals the form and content of educational and industrial culture. Since the search for analogues of installations in higher education institutions has shown that in the world practice this type of visual communication in the design of the environment is a rare phenomenon, it is established that the installation in the institution of higher education is a unique phenomenon. The results of the study are not only an important source base but also have practical significance, as they are valuable for innovative approaches in creating the design of installations in higher education institutions.

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Mallika Appuhamilage, Kumudini Sriyalatha, i Hiroshi Torii. "The impact of loyalty on the student satisfaction in higher education". Higher Education Evaluation and Development 13, nr 2 (2.12.2019): 82–96. http://dx.doi.org/10.1108/heed-01-2019-0003.

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Purpose The purpose of this paper is to examine whether the image of the university, environment, facilities, student expectations, internationalization, services, financial support and perceived value have direct effect on the satisfaction and loyalty of the students of social sciences at Meijo (Private) University, Japan. Design/methodology/approach To analyze the data, a confirmatory factor analysis was applied where it explored the associations between items and constructs and, then, utilized structural equation model (SEM) to investigate the relationships existing between constructs with the application of the R program. A structured questionnaire comprising of 52 questions were used with 10 constructs. A total of 257 students from Meijo (private) university filled in the newly developed questionnaires using seven items Likert scales. Findings The study reveals a valuable insight on student satisfaction and loyalty toward the university. According to the findings, satisfaction has a positive direct impact from services and financial support provided by the university. And also loyalty has a positive strong impact on student satisfaction. On the contrary, satisfaction reveals a positive strong direct impact on loyalty too. Furthermore, there is an indirect impact of image, services and perceived value on loyalty. All the goodness of fit indices are at acceptable levels. Thus, the satisfaction of students seems to reflect quite well from the above construct, image, services, financial support and perceived values. Research limitations/implications This study collected data from two faculties, Faculty of Business Management and Faculty of Economics. The results of this finding cannot be generalized to the entire Meijo university student as a whole. Originality/value This study successfully applied an SEM to identify the relationship among constructs. Thus, this research has hopefully opened up avenues for other researchers to carry out such behavioral studies with larger sample sizes by applying R program with SEM analysis.

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Santana, Fernando de Sousa, Samuel Gonçalves Pinto i Juliana Rodrigues Pereira. "Study of Organizational Image as Competitive Differential for the Institution of Higher Education". International Journal for Innovation Education and Research 3, nr 10 (31.10.2015): 157–68. http://dx.doi.org/10.31686/ijier.vol3.iss10.456.

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This article presents the results of a satisfaction survey carried out with a College located in Ponte Nova/MG-Brazil. The research in question, aimed to verify what are the factors that affect the formation of the image of a school of higher education, the perception of your target audience. Among the multivariate techniques used in this paper we can highlight the principal component analysis (PCA) and factor analysis (FA) aimed mainly to reduce a large amount of data to a smaller set, to convey as much information possible. The results achieved through the analysis of the variables obtained by the survey, can serve as a basis for establishing improvement targets for forming the image of an institution of higher education, because they represent the views of the main public that establishment.

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Mackelo, Olga, i Greta Drūteikienė. "THE IMAGE OF A HIGHER EDUCATION INSTITUTION, ITS STRUCTURE AND HIERARCHICAL LEVEL: THE CASE OF THE VILNIUS UNIVERSITY FACULTY OF ECONOMICS". Ekonomika 89, nr 3 (1.01.2010): 105–21. http://dx.doi.org/10.15388/ekon.2010.0.972.

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The aim of higher education institutions has been recently broadening, which in turn fostered the competitiveness in attracting students, teachers and financing. Unmistakably, higher education institutions are able to attain these goals only via constant improvement of study quality. Nevertheless, the swelling scale of competition at the country’s and international levels in the higher education sector highlights the image of a higher education institution as another considerable factor.This article presents a specified concept of the image of an organization. This concept is specified while considering the peculiarities of higher education institutions; based on it, the conception of a higher education institution’s image is characterized, its main typologies are distinguished, a structural model and hierarchical levels are presented. The theoretical premises are supported by a student survey of the Faculty of Economics of Vilnius University, one of the most prestigious higher education institutions in Lithuania.

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Yavas, Ugar, i Donald J. Shemwell. "Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education". Journal of Marketing for Higher Education 7, nr 2 (12.07.1996): 75–84. http://dx.doi.org/10.1300/j050v07n02_06.

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Ostapiovskyi, Ihor, i Tetiana Ostapiovska. "RATING OF ESTABLISHMENTS OF HIGHER EDUCATION AS A IMPORTANT COMPONENT OF THEIR IMAGE". Pedagogìčnij časopis Volinì 1(8), nr 2018 (2018): 29–34. http://dx.doi.org/10.29038/2415-8143-2018-01-29-34.

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Vasylenko, Valeriia. "RANKING SYSTEM AS A COMPONENT OF THE HIGHER EDUCATION INSTITUTION IMAGE FORMING PROCESS". Scientific journal “Library Science. Record Studies. Informology”, nr 2 (28.04.2019): 116–23. http://dx.doi.org/10.32461/2409-9805.2.2019.175882.

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Salvioni, Daniela M., Simona Franzoni i Raffaella Cassano. "Sustainability in the Higher Education System: An Opportunity to Improve Quality and Image". Sustainability 9, nr 6 (30.05.2017): 914. http://dx.doi.org/10.3390/su9060914.

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da COSTA, Fabio R., Anderson S. PELISSARI i Inayara V. D. P. GONZALEZ. "Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students". Turkish Online Journal of Distance Education 19, nr 1 (1.01.2018): 117–35. http://dx.doi.org/10.17718/tojde.382738.

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Patlán Pérez, Juana, i Edgar Martínez Torres. "Evaluation of the organizational image of a university in a higher education institution". Contaduría y Administración 62, nr 1 (styczeń 2017): 123–40. http://dx.doi.org/10.1016/j.cya.2016.01.007.

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Kozhushko, Roman Yu. "HUMAN CAPITAL MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS". Management 31, nr 1 (17.09.2020): 49–56. http://dx.doi.org/10.30857/2415-3206.2020.1.4.

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Introduction. The specifics of the formation and evaluation of the effectiveness of human capital in national research universities of technical profile is aimed at creating conditions that meet the interests of the development of the innovation economy of Ukraine. Institutions of higher education, which can be classified as national research technical universities, have a significant role in the formation of human capital, the development of the national innovation system and innovation culture, thus contributing to the development of the innovation economy of Ukraine.The research hypothesis. The human capital management of the university on the basis of application of three-level model of human capital management will provide increase of efficiency of formation of human capital by means of expansion of possibilities, increase of competitiveness and improvement of image of national research university of technical profile.The purpose of this article is to improve the human capital management system in higher education institutions.The methodology of the study: comparative, scenario analysis; analysis of empirical data using grouping, generalization methods.Results. The proposed model of human capital formation in national technical universities can be used to assess the comparative efficiency of Ukrainian and foreign research universities, to determine their impact on the innovative development of the economy, the performance of an important social and economic function of human capital formation, ensuring its use in their own scientific and business activities.Conclusions. It is proposed to improve the mechanism of human capital management on the basis of the principles of partnership, which ensure the effectiveness of higher education by increasing its capacity in the context of national research universities, it is justified to increase the profitability of research universities while reducing the amount of public funding.

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Goryaeva, I. A. "Stakeholder management as a factor of higher education institution development". Vestnik Universiteta, nr 3 (12.04.2019): 11–17. http://dx.doi.org/10.26425/1816-4277-2019-3-11-17.

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The results of the study of stakeholders in the context of the functioning of the educational organization, implementing higher education programs, have been presented, taking into account current trends in society and its laws. On the basis of the stakeholder management approach, the evaluation of the targets of each of the participants, directly or indirectly involved in the educational organization to achieve its goals, has been conducted. The image of modern educational system of the organization and strategic prospect for reforming of educational activity of Chaikovskii branch of the Perm National Research Polytechnic University has been projected, its dependence concerning the interested groups noted in research has been shown.

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Lingling, Wu, i Chen Fuli. "Role of AI Technology in Brend Building of Chinese Higher Education Institution – Thought Based on Integrated Marketing Communicanion". Marketing and Digital Technologies 5, nr 2 (29.06.2021): 7–13. http://dx.doi.org/10.15276/mdt.5.2.2021.1.

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As the competitions among higher education institutions (HEIs) intensify, brand building has gradually become an important means for HEIs to build their images and enhance their competitiveness. For HEIs, the significance of integrated marketing communication lies in the integration of brand image communication content, communication channel and communication process. At present, the influence of traditional communication channels declines, the influence of self-established media is limited, and the negative information is not monitored well. Under such circumstances, AI technology can provide technical support for integrated marketing communications of HEI brand. In terms of communication content, VR/AR, UAV, interactive games and chatbot are mainly applied. In the aspect of communication channels, the data mining technique is mainly used to achieve differentiated communication, and the big data analysis technique is adopted to integrate brand image information communication channels. With regard to negative information monitoring, the natural language processing technology can provide high-efficiency, full-coverage and round-the-clock negative information monitoring.

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Ramli, Mona Fairuz, i Salniza Md Salleh . "Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions". Journal of Education and Vocational Research 6, nr 3 (30.09.2015): 22–29. http://dx.doi.org/10.22610/jevr.v6i3.197.

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This study aimed at filling the gap in the current marketing literature on the driver of brand loyalty towards public higher education institutions in Malaysia. The drivers of brand loyalty studied include university image and perceived teaching and learning quality. Toward meeting the objective, a selfadministrated questionnaire was employed. Smart PLS was used to analyze data from 150 international students of Universiti Utara Malaysia. The result revealed that university image and perceived teaching and learning quality were significantly linked to each other and significantly affected brand loyalty. Proximity this finding will help policy maker to design or develop new marketing strategy in higher education institution which is compatible with student perception as well as to increase the number of international student enrollment.

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