Rozprawy doktorskie: „Higher education image”

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Miskin, Marsha R. "Facilitating Higher Education for Poor Single Mothers". Diss., CLICK HERE for online access, 2009. http://contentdm.lib.byu.edu/ETD/image/etd2869.pdf.

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Acosta-Lewis, Elizabeth Anne. "Institutional image: A case study of George Mason University". W&M ScholarWorks, 1989. https://scholarworks.wm.edu/etd/1539618599.

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During the past two decades, the image of higher education institutions, collectively and individually, has become more important as competition among colleges and universities for students, faculty, and resources has become more aggressive. In 1979 Mayhew asked whether it is possible for institutions that do not have well-established images to actually create them. This study addresses Mayhew's question by focusing on the concept of image at one institution, George Mason University.;This study examined both GMU's deliberate attempts to improve its image as well as the effects upon image of its inherent culture. Specifically, the two-part research question asked, first, how do GMU's efforts to improve its image compare and contrast to Topor's method of image-building outlined in Institutional Image (1986) and Marketing Higher Education (1983)? and second, to add a new perspective to image-making, how does GMU's "culture" as defined by Deal and Kennedy (1982) affect its image?;The study found that successful image-making at GMU involves the intimate nexus of both academic planning and marketing. GMU's president, George Johnson, keenly is aware of the importance of institutional image-making, and he strives to identify people, curricular programs, and projects that contribute to GMU's positive image. While GMU is striving to establish its own kind of culture, one of innovation, experimentation, and uniqueness, its culture differs from that described by Deal and Kennedy (1982) in that a strong sense of shared beliefs, values, and traditions is not prominent at GMU.;GMU is an example of an institution that, indeed is sucessfully creating an image that is attracting prominent faculty, better students, and increasing resources. The author believes, however, that more attention to building a stronger culture would provide a firmer foundation upon which to base GMU's image. Further study of the role of GMU's evolving culture would shed light on this question.

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Sheehan, Norman. "Indigenous knowledge and higher education : instigating relational education in a neocolonial context /". [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17681.pdf.

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Hewitt, Vicki L. "A challenge to excel| Creating a new image for elite women's colleges in the 1970s". Thesis, University of Pennsylvania, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3704008.

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When elite men's colleges began to open their doors to women in the late 1960s, elite women's colleges were faced with a dilemma that threatened their institutions' continued existence. These colleges needed to redefine their purpose and communicate a new image in order to remain successful in a challenging environment. To investigate this process, I studied how three elite women's colleges responded to the challenging landscape of the 1970s, particularly the specific challenge of responding to elite men's colleges' conversion to coeducation. These elite women's colleges were successfully able to promote a new image of their institutions that argued for their validity, and the women's movement was an important influence on that process. Mount Holyoke, Smith, and Wellesley decided to remain single-sex colleges for women after the elite men's colleges moved to coeducation, and I argue that they were able to do so because student opinion drastically changed in the early 1970s due to the influence of the women's movement. Despite similar goals, the elite women's colleges and the women's movement have not always supported each other. Although their relationship was strained, women's colleges benefited from the women's movement, not only because it changed students' opinions, but also because the women's movement opened up career opportunities and encouraged women to pursue them. This made it possible for women's colleges to successfully create and disseminate a new image based on the assertion that they best prepared young women for professional careers. This new image, grounded in an attack on coeducation that also borrowed from the women's movement, made it possible for women's college to justify their continued existence.

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Malik, Mandeep Singh, i n/a. "Exploring the Need for Higher Education in Sales". University of Canberra. Community Education, 2000. http://erl.canberra.edu.au./public/adt-AUC20090609.090420.

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MATHIS, DAVID. "Image, institution and leadership : Philip Lindsley and the modern university presidency 1825-1850". W&M ScholarWorks, 1985. https://scholarworks.wm.edu/etd/1539618588.

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Colleges and universities have historically found that their projected image, character, prestige, and reputation is highly significant to success, even though these illusive indicators of quality may be little more than emotional responses to what people believe, rather than reality. These over-simplifications are based on filtered messages and perceptions, and when they occur, a Gestalt view results that relates to the institution as a whole. One avenue often utilized by institutions of higher education to achieve this institutional image or character is through the president or major spokesman.;One important historic case of the spokesman's role in higher education is that of Philip B. Lindsley, educator and Presbyterian clergyman, who served as president of the University of Nashville from 1825 to 1850. He is, in effect, the nineteenth century precursor of the twentieth century university president. While involved in all aspects of his small and struggling institution, he devoted much of his time and energy addressing the external affairs of the university. He solicited monetary support both from individual citizens of Nashville and from the State of Tennessee for his private nonsectarian institution. He was keenly aware of the power of the press in influencing public policy just as he understood that higher education is not an isolated entity, but instead, one that must fit within the overall needs of society--economically, socially, educationally (at all levels of lower public education), and morally.;The Lindsley of nineteenth century Nashville stood in dramatic relief to most college presidents of the time. But his legacy was not to be in his own university, which closed shortly after his resignation in 1850. Instead, the significance of Philip Lindsley would be in the themes he addressed, through public speeches and published papers, regarding the direction of higher education in Tennessee and beyond.;In this frontier environment, where the impossible was thought only slightly less attainable than the difficult, Philip Lindsley confused the visionary with the real and turned his dreams into illusions. Herein lies his importance as a "type" and "role" for the American college president.;His professional inscription stands separate from the University of Nashville. He became a symbol of educational leadership through the celebration of his philosophies and creeds. After a while and with his repeated oratory, Philip Lindsley's reputation gained increased acceptance merely because of his recognition. Image and institution ceased to be one.

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Greenough, Amy Stuart. "In search of the "right place": Institutional image, person -environment fit and college choice". W&M ScholarWorks, 2003. https://scholarworks.wm.edu/etd/1550154078.

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Wimmer, Christian L. "Assessing item and scale sensitivity to therapeutic change on the College Adjustment Scales : working toward a counseling center specific outcome questionnaire /". Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd2405.pdf.

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Cuicchi, Federica. "Higher education branding: Nova School of Business and Economics and Bocconi University". Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11862.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
In this thesis it is shown a comparison between two of the top thirty European Business School 2013 Ranking of the Financial Times: Nova School of Business and Economics and Bocconi University. The analysis is carried out focusing on the brands and the stakeholders perceptions by analyzing the findings of twenty-four in-depth interviews. These interviews were conducted to students and alumni from both universities in order to show the gaps in brand image. Findings indicate different impacts of two different realities stemming from their history, value and culture. The aim of this work is to show some tools business school can use to better manage and capture stakeholder’s value.

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Wynn, Kristen Lea. "Assessing Construction Management Higher Education Strategies: Increased Demand, Limited Resources, and Over-Enrollment". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd996.pdf.

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Chung, Kim-Choy, i n/a. "Brand image and brand trust in choice of international tertiary education provider". University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.

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Increased competition for top students, reduced public funding, and comparative "shopping" by prospective students have resulted in universities taking a more market-oriented approach to improve student enrolment (Moore 2004). The outcomes of this market-oriented approach of universities are: First, students are increasingly seen as customers of knowledge by universities, and universities as suppliers of knowledge to these customers (Svensson & Wood ,2007). Second, students are being faced with an array of education choices and information (passively or actively gained). As with physical product consumption, the institution brand with its underlying appeals can function as a route map for students through this bewildering variety of choices/information. Despite the plethora of studies on education purchase, the impact of brands on students' choice of international tertiary education provider has not been fully explored. This is especially so within the context of brand image and brand trust. The purchase of an international tertiary education can be a risky (uncertain) venture because of the time and cost involved. Consumer's trust in a brand contributes to a reduction of uncertainty in consumer purchases (Garbarino & Mark 1999). However, the concept of brand trust is not explored in education. While the research on brand image within the context of education is not new, its definition and measurement varied or seldom explore in relation to country-of-origin, promotion channel and individual values in student's choice decisions. This thesis aims to address these research gaps. It explores the impact of two psychological associations with brand: brand image and brand trust (in relation to individual values, country of origin and promotion channel) on Chinese students' choice of international tertiary education provider, using the Bednall and Kanuk's (1997) decision-making model as the research's underlying framework. Since no existing measures or scales related to brand image and brand trust suitable for use in this thesis were identified from the literature, a two-stage research method to collect both qualitative (in-depth interviews) and quantitative data was used to develop measures for this thesis. The adopted research design is consistent with Anderson Churchill (1979) and Gerbing's (1988) guideline for scale development. Information gathered from 36 in-depth interviews, 416 pilot surveys in Singapore and Malaysia, and 287 surveys (post enrolment data) in New Zealand revealed that choice patterns for international tertiary education providers are focused on: i) A university's brand image, as reflected in the brand positioning messages of an institution competencies, course related issues, and brand identity (university values and missions statement); ii) Brand trust as reflected by the expressed opinion of friends and family members and students' positive experiences with university staff; iii) The social political image of a university's country of origin; iv) The perceived direct barriers to tertiary education (English language proficiency and course admission requirements); and v) High Context communications through education fairs, corporate sponsorships of scholarships/bursaries and international student exchange programs. In addition, a customer-centric approach to the student-university relationship helped improve the identity and brand image of a university. The presence of senior academic staff (professor level) at education fairs; good accessibility of academic staff on campus; having knowledgeable and culturally sensitive frontline staff (reception & marketing personnel); and small, customised tutorial classes would identify the university as customer-centric and contribute to a positive university life experience. These help projected an image that the university is concerned with their students' learning outcomes. Not only will positive university life experiences lead to improved learning outcomes for students, it helps strengthen future alumni-university relationships, resulting in alumni being willing to promote their alma mater to their children, friends and colleagues. This free publicity can help enhance the brand image and brand trust in a university, differentiating it from other universities. This thesis verified the findings of McMahon (1992) that superior economic development in the destination country is not an important 'pull' factor in student mobility. It complimented the findings of Gray, Fam and Llanes (2003) by showing the importance of customised strategy in international education offerings and illustrated the link between brand image and country image (socio-political) in the purchases of educational services, evidence that was absent in the study by Zhou, Lawley and Perry (2000). While pre-enrolment data from the in-depth interview and pilot survey indicated that Singapore and Malaysian Chinese students are value bound in their decision of New Zealand as their intended study destination, there is no evidence from the main survey (post-enrolment) that individual values had an influence on their choice decision. The in-depth interview indicated that Singapore and Malaysian Chinese students found New Zealand society appealing because of its low corruption and high level of honesty and fairness because these values help to reinforce group harmony, a prominent characteristic of Chinese society. Further research is recommended in this area. Overall, this thesis will contribute to the body of knowledge in students' decision-making and university branding.

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Solomon, Ryan. "In search of copia : a rhetorical approach to teaching creative writing /". Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1942.pdf.

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Visser, Ilze. "Impact of social media on the brand image of a higher education institution". Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1011274.

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Social media is an unexplored and new area, for both businesses and academia. Many institutions are not confident on how to improve their business through the use of social media, neither for internal or external purposes. Social media is nevertheless immense among private persons (Wikström & Wigmo 2010:1) and to ignore this would be a critical mistake by marketing communicators, regardless of the economic sector in which they operate. Therefore, this study intended to expand on the current limited knowledge and information available relating to the use of social media by Higher Education Institutions (HEIs) to improve their brand image. The primary objective of this research was to evaluate and empirically test the impact of selected Brand identity variables (Brand reputation, Brand relevance, Brand personality, Brand performance and Brand relationship) on the Brand image of a HEI, through the use of social media. The focus was on the impact of social media (Facebook) on the brand image of a Higher Education Institution (HEI), namely the Nelson Mandela Metropolitan University (NMMU), which was used as the sample for this study.

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Rumsey-Wairepo, Anne. "The association between co-authorship network structures and successful academic publishing among higher education scholars /". Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1509.pdf.

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Brkanlić, Sandra. "Marketing Mix Instruments as factors of improvement of image of Higher Education institutions and student satisfaction". Doctoral thesis, Universitat Jaume I, 2019. http://hdl.handle.net/10803/667028.

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The main focus of the study is the analysis of the effects of marketing mix instruments in higher education institutions in building the image of higher education institutions and the satisfaction of students, all from the perspective of service users, which in turn, leads to a more successful positioning of a higher education institution in the higher education market. Therefore, the goal was to reach insight regarding marketing mix instruments which need to be improved in order to improve the image of higher education institutions and student satisfaction. The research conducted on a complete sample from higher education institutions in the Republic of Serbia and Spain, as well as on research subsample from higher education institutions in each country, led to the results which, matched to theoretical perspectives in this area, produced very useful and widely applicable conclusions, which serve as a contribution to the scientific and practical perspective.
El principal objetivo de esta tesis doctoral es el análisis de los efectos que las estrategias de Mlarketing tienen en la construcción de la imagen de las instituciones de educación superior, así como la satisfacción de sus estudiantes, todo desde la perspectiva de los usuarios del servicio, lo que, a su vez, las conduce a un posicionamiento más exitoso en el mercado de la educación superior. En definitiva, el objetivo es llegar a averiguar cuáles son las estrategias de marketing que deben optimizarse para mejorar la imagen de las instituciones de educación superior y la satisfacción de los estudiantes.La investigación realizada eu una muestra completa en dos instituciones de educación superior en cada uno de los dos países analizados (Serbia y España), así como en una submuestra de las instituciones de educación superior en cada país, ha dado resultados que, combinados con las perspectivas teóricas previas de esta área de investigación.

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Stock, David M. "Educating for Democracy: Reviving Rhetoric in the General Education Curriculum". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd985.pdf.

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Braganza, Agnes Logan. "Beyond the campus: Image and saga of the state coordinating council: A case study of the State Council of Higher Education for Virginia, 1977-1987". W&M ScholarWorks, 1989. https://scholarworks.wm.edu/etd/1539618484.

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The purpose of this study was to contribute to an understanding of the milieu in which higher education policy is formed in the United States, using the Commonwealth of Virginia as a case study seeking to explain the image and saga of its State Council of Higher Education. Virginia is an appropriate state upon which to focus because it is taking its place among the leading states in public higher education.;Although control of higher education policy now resides largely in the states and their statewide coordinating councils and governing boards, there is not a clear identity of any state's presence. This study was an attempt to determine if such an identity exists, and, if so, to describe it using a distinctive approach to the recent history of American higher education.;Papers, policy and position statements, documents and Council minutes of State Council of Higher Education for Virginia (SCHEV) from 1977 to 1987 were studied. Interviews were conducted with persons involved in higher education in the Commonwealth 1977 to 1987. to evaluate legislative opinion about SCHEV, a questionnaire was mailed to each member of the 1988-89 General Assembly and responses compared with those from a similar 1976 survey. Newspaper reports and news releases were analyzed.;It was hypothesized that the concept of organizational saga which Burton Clark developed to explain campus image and evolution is useful as a method of analyzing and describing a statewide coordinating council of higher education.;It was concluded that the Clark's concept of organizational saga fits the State Council of Higher Education for Virginia. as the story unfolded, it showed a formal organization with its own legend, with its own set of beliefs, and with pride in itself for major accomplishments in improving the state's system of higher education.;Further study is recommended on the appointment process by which lay persons fill positions on the higher education bodies, on measuring the effectiveness of statewide coordinating boards and the influence of their executive officers, on the construction of target budgets of the state system of higher education, and on the relationship between the State Council and the General Assembly.

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Hailat, K. Q. "The influence of consumer misbehaviour on the perceived brand image of Jordanian Higher Education Institutions". Thesis, University of Salford, 2016. http://usir.salford.ac.uk/40141/.

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Higher education institutions are working hard to associate their names with a positive brand image. However, an increasing phenomenon significantly affecting Jordanian Universities is campus violence perpetrated by consumer misbehaviour. Consumer misbehaviour in higher education has not been adequately researched and the incidences of campus violence are under reported by actors, and acted upon by the authorities. As, there is no single study in Jordan that has tackled campus violence from a marketing perspective, this thesis aims to explore the influence of consumer misbehaviour on international students’ perspective of Jordanian Higher Education Institutions’ (JHEIs) brand image. For reasons of clarity and international theoretical relevance, this thesis adopts the international term “consumer misbehaviours” in referring to the phenomenon of campus violence in JHEIs. Qualitative empirical semi-structured interviews with various international students were conducted in four Jordanian universities in order to gain an in-depth understanding of the phenomena and its influence on the brand image of JHEIs. This study revealed the prevalence of consumer misbehaviours and their consequences for JHEIs. The findings revealed multiple drivers of consumer misbehaviours, for example personal, cultural norms, academic, political, economic, and institutional. Furthermore, the types of consumer misbehaviours revealed, included verbal and psychological abuse, physical assault, sexual harassment, property damage, tribal brawls, discrimination and racism. Moreover, consumer misbehaviours were found to have a negative influence on the international brand image of Jordanian Higher Education (JHE), which subsequently affects the Jordanian economy. Despite this, the findings also showed that consumer misbehaviours are not always negative. For example, fighting against the injustices of universities’ policies, and forcing institutions to employ more security and qualified staff. The outcomes of this study generate numerous implications and suggestions for theorists and practitioners in the educational marketing field in order to mitigate student consumer misbehaviours. Higher education institutions can use the results of this study to make the educational environment safer, correct weaknesses identified by this study and develop policies, which will improve the safety of customers and staff. Examples of such policies include: engagement and collaboration, encouragement of good conduct, and increase collaborations with all HE stakeholders etc. Accordingly, the results provide a foundation on which future research can be built.

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Williams, Forrest G. "The Appointment of Untenured Department Chairs in Two- and Four-Year Colleges in a Western State: Problems and Potentials". Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1367.pdf.

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Li, Jianyao. "The effects of country and higher education images in mainland Chinese students' intention to enroll in a offshore program". University of Western Australia. Faculty of Business, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0140.

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Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the USA, the UK, and Australia, to name just a few, are offering offshore programs ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, understanding how Chinese students select an offshore program is important for competing and surviving in this market place. This study examines the effects of image (i.e., country image and higher education image), attitude, subject norm and perceived behavior control (adopted from Ajzen's theory of planned behavior) in Chinese students' enrollment intentions towards offshore programs from Australia, the UK and the USA respectively. A total number of 1291 valid questionnaires were collected from China for this study. Structural Equation Modeling (SEM) method was used for data analyses and modeling. This PhD's several major findings have significant theoretical and practical implication. One of the major findings was that country image or its related higher education image doesn't have significant effect on an offshore program evaluation in China. This finding has contradicted most previous studies which suggested that country image had significant impact on whether a consumer purchases the products or brands from a foreign country. The difference between this study and the other country-image studies may be due to the fact that this study studied multiple factors besides country image, while the other studies looked at only the effect of country image on purchasing intention. Although country image or higher education image did not play any significant role in offshore program enrollments, this study found that the image of the partnering or local institution had a significant effect on enrollment intention. Because Chinese students are unfamiliar with a foreign country or their higher education system, they relied heavily on the local institution (e.g., its reputation and quality) to evaluate an offshore program. The findings with respective to image have challenged most previous studies on country image and open a new arena for looking at the effect of country image in behavioral intention. Practically speaking, these findings make universities rethink their offshore program strategies in foreign countries, particularly developing countries. Most university marketers from western countries emphasize on the characteristics of its own (such as the history of the university, the quality of research) when promoting its offshore program overseas. However, this study suggested that the focus should be placed on selecting a good and suitable local partner, as well as emphasizing the characteristics of the local partner. Other major findings were related to the Theory of Planned behavior. This study found that all three components of the TPB, namely, attitude towards the program, subject norm and perceived behavior control had significant effects on enrollment intention. This suggested that for predicting behavioral intention in educational program enrollment, the TPB is a very powerful model.

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Kristof, Nicholas A. "Admissions and plebe year data as indicators of academic success in engineering majors at the United States Naval Academy". Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FKristof.pdf.

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Gorgosz, Jon Edward. "Campus Sweetheart: An Idealized Image on College Campuses During the Middle of the Twentieth Century". OpenSIUC, 2014. https://opensiuc.lib.siu.edu/theses/1400.

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This paper explores the manner in which campus culture during the middle of the twentieth century idealized the image of the campus sweetheart, which had become common within higher education during the period, to project characteristics and beliefs that adhered to a restrictive feminine standard. By analyzing newspapers and yearbooks produced at multiple Midwest universities during the 1940s, 1950s and 1960s, the paper demonstrates how the image of the sweetheart promoted an unrealistic feminine standard pertaining to beauty and monogamy to young women entering higher education during the period. In addition, the paper illustrates the detrimental effect of the sweetheart image for women's educational experiences through an analysis of Sylvia Plath's journals from her time at Smith College.

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Wilkins, Stephen Joseph Karl. "The antecedents and consequences of student perceptions of university image and student-university identification in transnational higher education". Thesis, University of Bath, 2013. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577737.

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This research aims to identify the process by which students form images of universities, the extent to which students’ favourable evaluations of image attractiveness lead to student-university identification, and the extent to which perceived image attractiveness and student-university identification determine planned behaviour, i.e., supportive intentions, including student choice of institution. Full-service international branch campuses offering complete degree programmes are a fairly new phenomenon on the higher education landscape and potential students have limited knowledge about them and the institutions that own them. It is interesting therefore to discover whether these students do in fact hold images of international branch campuses. The research was conducted in the United Arab Emirates (UAE), the country that hosts more international branch campuses than any other worldwide. The study adopted a deductive, quantitative method, which involved a survey questionnaire completed by potential university students (year 12 and 13 high school students). This research stands out from earlier work on organisational identification, as earlier studies focused on existing consumers or employees while this study considers potential consumers (students). The research included a pilot study that involved individual interviews with members of the target population, which ensured research design validity. Data were analysed using a variety of techniques including exploratory factor analysis, multiple regression and structural equation modelling. The findings of this study provide support for the proposition that individuals can identify with universities in the absence of formal membership – with no or minimal previous interaction between the individual and the university – and that student-university identification can lead to supportive intentions among prospective students. These findings suggest that institutions would benefit from articulating and communicating their identities clearly, coherently and in a persuasive manner, and emphasising those aspects of the university’s identity that prospective students will perceive as prestigious, distinctive and similar to their own identities.

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Steele, Michael. "An evaluation of photographic still image functionality with particular reference to image quality and viewer attributes in a higher education learning context : a practitioner's perspective". Thesis, Robert Gordon University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311795.

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Gunasekara, Chrys. "The role of universities in the development of regional innovation systems in Australia /". [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17678.pdf.

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McDonald, Ashley. "Do We Really Have Nothing to Be Sorry For? : A Critical Rhetorical Exploration of Public Apology in Higher Education". University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1563294841702964.

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Van, Heerden Leanri. "Detecting Internet visual plagiarism in higher education photography with Google™ Search by Image : proposed upload methods and system evaluation". Thesis, Bloemfontein: Central University of Technology, Free State, 2014. http://hdl.handle.net/11462/249.

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Thesis (M. Tech. (Design and Studio Art)) - Central University of Technology, Free State, 2014
The Information Age has presented those in the discipline of photography with very many advantages. Digital photographers enjoy all the perquisites of convenience while still producing high-quality images. Lecturers find themselves the authorities of increasingly archaic knowledge in a perpetual race to keep up with technology. When inspiration becomes imitation and visual plagiarism occurs, lecturers may find themselves at a loss for taking action as content-based image retrieval systems, like Google™ Search by Image (SBI), have not yet been systematically tested for the detection of visual plagiarism. Currently there exists no efficacious method available to photography lecturers in higher education for detecting visual plagiarism. As such, the aim of this study is to ascertain the most effective uploading methods and precision of the Google™ SBI system which lecturers can use to establish a systematic workflow that will combat visual plagiarism in photography programmes. Images were selected from the Google™ Images database by means of random sampling and uploaded to Google™ SBI to determine if the system can match the images to their Internet source. Each of the images received a black and white conversion, a contrast adjustment and a hue shift to ascertain whether the system can also match altered images. Composite images were compiled to establish whether the system can detect images from the salient feature. Results were recorded and the precision values calculated to determine the system’s success rate and accuracy. The results were favourable and 93.25% of the adjusted images retrieved results with a precision value of 0.96. The composite images had a success rate of 80% when uploaded intact with no dissections and a perfect precision value of 1.00. Google™ SBI can successfully be used by the photography lecturer as a functional visual plagiarism detection system to match images unethically appropriated by students from the Internet.

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Santosa, Purnomo Budi. "An academic advisory system : integrating an academic database management system, an expert system, and a case-based reasoning system /". [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19071.pdf.

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Hassaan, Hesham. "Perceptions of marketing activities and practices in private higher education in Egypt : the impact of marketing on institutions and their image". Thesis, University of Southampton, 2012. https://eprints.soton.ac.uk/354614/.

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The thesis investigates perceptions of marketing activities in private higher education, and the extent to which these marketing activities have an impact on the image of universities. Pragmatism was the philosophy adopted as it serves the requirement of this study. The study used mixed methods; both quantitative and qualitative tools were used to answer the questions of the study, and to achieve its objectives. The results showed that perceptions of marketing were still in the early stages, in which it was perceived as practising traditional and promotional activities, rather than as a way of thinking or a philosophy for the whole university. In general, there was no precise definition for marketing, or indications of using a strategic marketing plan. Product and selling approaches were usually adopted more than marketing approaches; furthermore, product element was the dominant in the marketing mix. Marketers were more concerned with practising traditional roles for public relations and student admissions, rather than participating in putting together a strategic marketing plan for the university. The results support the conclusion that there is an absence of marketing orientation in these universities. Positioning and building university image was not among the first priorities of these universities when implementing marketing, announcements and recruiting students being more important. With regard to students, choosing a university was influenced by the accreditation of qualifications, the academic reputation and the availability of the subject they wished to study. Moreover, they were more influenced by image and reputation of the university than marketing factors. Word-of-mouth played an important role as a sourceof information in the decisionmaking process. There was a strong association between satisfaction with marketing activities relating to programme and physical evidence and their perception of their university’s image. A conceptual model of current marketing activities and practices in private higher education in Egypt was suggested, together with an assessment of practical issues facing private higher education institutions. This model could be useful to understand the process of practising marketing in developing countries in a general, and in the Middle- East specifically.

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Damaskinidis, George. "Image analysis for translating English multimodal texts into Greek : a multimodal semiotics approach to translation training in a Greek higher education context". Thesis, Open University, 2012. http://oro.open.ac.uk/49080/.

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This study explores the image analysis practices of undergraduate translation trainees in a Greek. university. The key research questions focused on the trainees' perception of the role of visual literacy in translation, the nature of their verbal and visual associations and activities effective for developing this role. Visual literacy, semiotics, and translation theories provided the conceptual framework for this multimodal semiotics approach to translation training, which guided my examination of the way the trainees described semiotic resources, how they used verbal and visual elements of Cl. translation task, and the extent to which they focused on the visual. Expanding on the concept of mediation, I developed a 'verbo-visual' mediation model that included visual semiotic elements to provide a detailed description of the ways in which the trainees intervened in the translation process. Through an action research study I gauged the extent to which the trainees had developed visual literacy skills. I planned a series of tasks centred on the translation of a multimodal text from English into Greek. I used direct and video observation of the students as they performed the tasks and afterwards evaluated their translations. The main findings of my research reveal that the trainees found it difficult initially to consider all the semiotic elements of the data-text whilst simultru1eously translating its verbal elements. However. by providing examples of potential verbal-visual interactions and reflecting on and modifying the tasks, I found that the trainees began to appreciate non-verbal elements as potential translational factors. I was thus able to demonstrate a raised level of awareness of the visual elements of multimodal texts to some extent for all trainees in this study. The research suggests that customized image analysis, photo-elicitation and visualization techniques may play a part in the improvement of translation training in a multimodal semiotics translation environment.

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Polikoff, Richard A. "Hear Us Out: When Colleges Talk About Tuition Increases". Thesis, Virginia Tech, 2018. http://hdl.handle.net/10919/83393.

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In the decades that followed World War II, tuition at American colleges was well within the financial reach of most families. Since 1980, however, it has grown more expensive to attend both public and private colleges, as tuition has surged at a rate that has far outpaced inflation. At the same time, the economic and lifestyle disparities between those who earn four-year degrees and those who do not have reached record levels. As a result, students have to go to college in order to have a realistic shot at prosperity, but must borrow significantly in order to afford the cost of attendance. Colleges are aware that whenever the subject of increased tuition comes up, be it a proposed increase or an official one, it is a threat to their image and is likely to be viewed as offensive by students, who are already straining from the high cost of college. Thus, colleges employ a range of image restoration theory strategies at all phases of the conflict management life cycle, in order to restore, repair, and protect their images. While the rhetorical strategies taken by colleges may be given a great deal of thought by college spokespersons, they are not always strategically appropriate. This thesis uses mental accounting to extend image restoration theory, and offers rhetorical strategies that colleges may consider in order to minimize the threat to their images posed by increased tuition.
Master of Arts

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Alvarenga, Aline da Silva. "Estudo comparativo entre as percepções da imagem organizacional nos dois segmentos de público interno de uma instituição de ensino superior privado de Santa Maria". Universidade Federal de Santa Maria, 2006. http://repositorio.ufsm.br/handle/1/4581.

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This work presents a study about the perception of the organizational image from the two segments of the internal public at a Private Higher Education Institution in Santa Maria RS. The model used at the research was the measurement of organizational images through a questionnaire based on the eight MORGAN s (1996) metaphors. By means of this model of image perception, we attempted to stick out the differences among the organizational image perception of undergraduate students, administrative staff and undergraduate professors of College A, the chosen object to the study. The 38 items of the research instrument correspond to two found factors: Factor 1 Dynamic organization with a strategic view and Factor 2 Petty political and exploitive organization. The propositions are evaluated by means of concordance to seven points of a Likert-type anchored scale. The questionnaire was applied to a sample of 216 undergraduate students from two different undergraduate course of College A and, 35 administrative personnel and professors of these courses. After the tabulation, the data was analyzed with the SPSS Software, where statistical tests like the T-Student, Chi-Square and ANOVA were performed and a Factorial Analysis was carried out. Through the two drawn out factors and the worked variables it is important to emphasize that there was some difference in the images perceived by the two segments of internal public from College A. The comparative study allow us to say that the organizational image perception of College A is closer to Factor 1 Dynamic organization with a strategic view either for the undergraduate students or to the administrative personnel and professors of the undergraduate courses.
Este trabalho apresenta um estudo sobre a percepção da imagem organizacional dos dois segmentos de público interno de uma Instituição de Ensino Superior Privado de Santa Maria - RS. O modelo utilizado para a pesquisa foi a medida de percepção de imagens organizacionais com questionário baseado teoricamente nas oito metáforas de Morgan (1996). Por meio desse modelo de percepção de imagens, procurou-se ressaltar as diferenças entre as percepções da imagem organizacional dos alunos de graduação, funcionários e professores de graduação da Faculdade A, objeto escolhido para o estudo. Os 38 itens do instrumento de pesquisa correspondem a dois fatores encontrados: Fator 1 Organização dinâmica e com visão estratégica e Fator 2 Organização politiqueira e exploradora. As proposições são avaliadas por meio de uma escala de concordância de sete pontos do tipo Likert ancorada. O questionário foi aplicado com uma amostra de 216 alunos de graduação dos dois cursos superiores da Faculdade A e 35 funcionários e professores de graduação. Após tabulação, os dados foram analisados no software SPSS, onde foram realizados testes estatísticos, tais como, o teste T Student, o teste Chi-Quadrado, o teste ANOVA, e Análise Fatorial. Através dos dois fatores extraídos e das variáveis trabalhadas, é importante destacar que houve diferença nas imagens percebidas pelos dois segmentos de público interno da Faculdade A. O estudo comparativo permitiu afirmar que a percepção da imagem organizacional da Faculdade A está mais próxima do Fator 1 Organização dinâmica e com visão estratégia, tanto para alunos de graduação quanto para funcionários e professores de graduação.

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Petrocelli, Heather Oriana. "Portland's "Refugee from Occupied Hollywood": Andries Deinum, his Center for the Moving Image, and Film Education in the United States". PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/608.

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Two years after Dutch émigré Andries Deinum was fired from the University of Southern California in 1955 for refusing to cooperate with the House Un-American Activities Committee, he moved to Portland, Oregon to teach film courses through the Portland Extension Center. By 1969 he had become integral to the local film community and had formed Portland State University's Center for the Moving Image (CMI), where he and Tom Taylor taught film history, criticism, and production for the next thirteen years. Although CMI was eliminated in 1981 as part of PSU's financial exigency, CMI's teachers and students have been a vital part of the thriving film community in Portland since its foundation. A key former student and figure in Portland's film community, Dr. Brooke Jacobson credits Deinum, Taylor, and CMI for laying the foundation for the Northwest Film Center (co-founded by Jacobson in 1971 as the Northwest Film Study Center). Through archival research and oral history methodology, this thesis pieces together Andries Deinum's role in the development of film education in the United States and the mark he left on Portland's cultural landscape, specifically the city's vital and thriving cinematic community.

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Alves, Flávia Helena Dante. "Comunicação do posicionamento de marketing das instituições de ensino superior". Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-05022010-114700/.

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Este trabalho estuda de que forma as instituições de ensino superior comunicam seu posicionamento de marketing. Com base na análise de conteúdo, foram examinados os sites das cinco maiores universidades, de acordo com o número de matrículas pelo Censo da Educação Superior de 2006. As cinco primeiras do ranking eram todas privadas, sediadas no eixo São Paulo-Rio de Janeiro e juntas contavam na época com mais de 400 mil alunos. Entre os resultados, viu-se que, contrariamente ao senso comum de que o pilar de posicionamento seria baseado apenas em preço, a conveniência (sobretudo em seu sentido de facilitação) foi assunto recorrente do discurso. Mensalidades baixas e também unidades perto dos alunos e de acesso facilitado por transporte público ou por estarem dentro de um shopping center. Conveniência significou ainda ênfase ao elemento distribuição. Em vez de um único preço por curso, encontraram-se valores cobrados de acordo com a localização do campus e do perfil do aluno (acesso a convênios/promoções e a um turno menos procurado). Também foi frequente o pragmatismo: enfatizar resultados mais imediatos dos cursos, por exemplo, para a conquista de um emprego ou acelerar o sucesso profissional. As cinco maiores trazem semelhanças na linguagem, na estrutura dos sites e nos problemas, sendo que no momento da redação final deste trabalho os sites haviam sido todos reformulados.
This work studies the way Brazilian universities communicate their marketing positioning. Using the content analysis, the sites of the five largest universities were studied, according to the Census of Higher Education of 2006. By the Census, the five were all private and located in São Paulo-Rio de Janeiro. Together, they had more than 400.000 students. The complexity of this analysis is due to the fact that education is a service, and so, intangible and with long term results and difficult evaluation, as occurs with communication. Among the results, the positioning and the discourse of these institutions were based in convenience, in order to facilitate the cost and locomotion of the students. Cheap prices but also campi that counts on public transportation and good localization, for instance, within a shopping center. Convenience also means giving more emphasis to distribution. Instead of one price per course, they usually charge according to where the campus is and the student profile (for instance, access to promotions). Other common discourse was of pragmatism, emphasizing the more immediate results of a course, such as getting a job. The five are similar in their site structure, language and even in the problems. While this text was written, all the five were completely restructured.

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Ransom, Whitney. "The Scholarship of Teaching: Contributing Factors to Improved Teaching Performance Among University Faculty Members". Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2327.pdf.

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Zubatý, Jan. "Reputace Vysoké školy ekonomické v Praze". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-113236.

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This thesis focuses on issue of reputation of higher education institution. Theoretical part defines reputation and specifies it in context of image, identity and brand and describes evaluation methods of these terms in context of higher education. Importance of reputation for public institutions and universities is also described. The objective of the research part was to investigate reputation of University of economics Prague (VŠE) in view of different stakeholders. Second objective was to analyze reputation of private higher education institutions competing with VŠE. Questionnaire was selected as a research method, 3 groups of stakeholders were asked to participate: students of VŠE, students of other universities and companies. Result of the research confirmed the hypothesis, that reputation of private schools worsens their position on the market. Also hypothesis that VŠE has bad reputation in eyes of students of other universities, but great reputation in eyes of companies was confirmed. In the conclusion, some steps to increase reputation of VŠE were recommended.

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Moran, Kelsey. "Sport Factors, Body Image, and Eating Behaviors in College Student Athletes". Wright State University Professional Psychology Program / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=wsupsych1530046312522231.

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Wrede, Fabian. "The Determinant Factors of School Choice and Studen's Perception(s) of USBE : - Finding Out What Really Counts for Prospective Students". Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1068.

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Prompted by increased competition, universities around Sweden are beginning to recognize that marketing and branding are strategic key components. This recognition is of great importance for Umeå School of Business (USBE) given that it is often perceived as both geographically and psychologically distant for many prospective students. A committed brand management initiative by the management of USBE could therefore serve to strengthen the school’s competitive ability and increase its brand equity in the long run, making it more attractive to prospective students.

In order to create a foundation for this work, this study sets out to answer; what are the relevant brand equity dimensions of a business school, and what is the general perception(s) of them with regards to USBE? The study is limited to prospective and present students making it possible to interpret these relevant brand equity dimensions as determinant factors of school choice given that it is the most obvious use prospective students will make of them.

In the study, existing brand equity theories are used to construct a conceptual brand equity framework applicable to a business school’s brand and organization. A quantitative survey is then performed to collect empirical data from over 450 students at nine Swedish universities including USBE.

After performing a series of factor analyses on the empirical data, the study shows that the relevant brand equity dimensions for prospective business students are awareness and loyalty in addition to associations in the form of the Outcome & Prestige of the education, its Versatility, Performance, and Expertise as well as its ability to instigate Assurance.

The study also indicates that there are considerable differences between the general perception(s) of these dimensions with regards to USBE between USBE’s present students and prospective students – implying that strategic actions are necessary to correct for this. Toward the end of the study, the author therefore provides the management of USBE with brief suggestions of how these actions could be undertaken.

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Souza, Aline Cavalcante de. "Relações entre atividade física, corpo e imagem corporal entre universitários da Argentina, Brasil, Estados Unidos da América e França". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/6/6138/tde-02082017-153802/.

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Introdução: Ao corpo são atribuídos diversos significados e a imagem corporal é influenciada por múltiplos fatores. Jovens universitários constituem um grupo vulnerável aos ideais de aparência corporal, e podem buscá-los por meio de exercícios físicos, dietas, restrições alimentares e cirurgias plásticas, com consequências adversas. Objetivo: Avaliar a relação entre atividade física, relação com corpo e imagem corporal entre universitários, e verificar como estes construtos se relacionam e se diferenciam entre quatro países em ambos os sexos. Método: A amostra incluiu 1.695 universitários de ambos os sexos, da Argentina (n=304), Brasil (n=583), França (n=441) e EUA (n=367), que responderam a um questionário online com questões sociodemográficas, estado nutricional, atividade física, imagem corporal, cirurgia plástica e atitudes alimentares. Na avaliação do efeito do país, do sexo, da razão para exercício e do estado nutricional sobre as demais variáveis, utilizaram-se modelos lineares generalizados; enquanto a avaliação da associação de variáveis categóricas nominais foi feita por meio de teste de Qui-quadrado (X2) de Pearson. Resultados: A saúde foi apontada como principal razão para exercício entre argentinos (=40,2 por cento ; =52 por cento ), brasileiros (=36,4 por cento ; =29,1 por cento ) e estadunidenses ( = 52,1 por cento ; =48,8 por cento ) de ambos os sexos; entre os franceses, a saúde foi mais frequente para as mulheres (43,4 por cento ), e a diversão para os homens (38,3 por cento ). Independente do país, ser do sexo feminino determinou piores atitudes alimentares, como dietas (p<0,001), vômitos (p<0,001), e maior insatisfação corporal (p<0,001) mais de 80 por cento das mulheres e dos homens apresentaram insatisfação corporal: desejando formas corporais menores (=88,5 por cento ; =52,9 por cento ) ou maiores (=11,5 por cento ; =47,1 por cento ). Ser mulher também determinou maior escore para restrições alimentares (pior na Argentina, p<0,001) e maior preocupação com excesso de peso (pior no Brasil, p<0,05); enquanto ser do sexo masculino determinou desejar peso e imagem corporal maiores. O país foi determinante para a frequência semanal de atividade física, preocupação com a rotina de exercícios (maiores nos EUA, p<0,001), restrições e compulsões alimentares [maiores escores na Argentina (p<0,001) e na França (p<0,001), respectivamente]. No Brasil, houve maior possibilidade de aderir a uma cirurgia plástica (p<0,001), maior média de anos de vida que abria mão por um corpo ideal (p<0,05) e maior preocupação com a comida e a aparência (p<0,05). Discussão: Embora a saúde tenha sido a resposta mais frequente para se exercitar, verificaram-se atitudes disfuncionais para com a alimentação, o corpo e exercício. As atitudes alimentares foram piores entre as mulheres, enquanto a relação com o corpo/aparência e atividade física parece ser mais influenciada pelos países. Conclusão: Houve bastante semelhança quanto às atitudes alimentares disfuncionais e insatisfação corporal para os jovens dos quatro países a maior diferença foi o sexo. Já os significados e importância dados à atividade física e aparência corporal apresentaram mais diferenças culturais, sendo os estadunidenses os que mais valorizam a rotina de exercícios, e os brasileiros os que mais consideram realizar cirurgias plásticas. Estes resultados evidenciam a importância de um olhar mais amplo por parte dos nutricionistas e profissionais de saúde quanto à alimentação, atividade física e ao corpo bem como considerar possíveis diferenças entre homens e mulheres, e entre culturas
Introduction: Different meanings are attributed to the body and body image is influenced by multiple factors. Young college students represent a vulnerable group to body appearance ideals, and this group tries to achieve these ideals through physical exercises, diets, food restrictions and plastic surgeries with adverse consequences. Objective: To evaluate the relationship between physical activity, body and body image of college students, and how they relate and differentiate themselves between four countries in both genders. Method: The sample included 1,695 college students, from both genders in Argentina (n=304), Brazil (n= 583), France (n=441) and USA (n=367), that answered to an online questionnaire composed by sociodemographic questions, nutritional status, physical activity data, body image, plastic surgery and eating attitudes. To evaluate the effect of country, gender, reason to exercise and nutritional status over other variables, generalized linear models were used, and the evaluation of categorical nominal variables associations were done by Pearson Chi-square Test (X2). Results: Health was mentioned as the main reason to exercise among Argentinean (=40,2 per cent ; =52 per cent ), Brazilians (=36,4 per cent ; =29,1 per cent ) and Americans ( = 52,1 per cent ; =48,8 per cent ) in both genders; among French, health was more frequent for women (43,4 per cent ), and , the reason fun for men (38,3 per cent ). Despite of the country, the female group showed worst eating attitudes as dieting (p<0,001), vomiting (p<0,001), and a higher body dissatisfaction (p<0,001) more than 80 per cent of woman and men were dissatisfied with their bodies: desired a smaller body size (=88,5 per cent ; =52,9 per cent ) or larger (=11,5 per cent ; =47,1 per cent ). Being a woman also determined greater score to food restriction (worst in Argentina, p<0,001) and more concerns about overweight (worst in Brazil, p<0,05); whereas being a male determined the desire to have a greater weight and larger body image. The country was determinant for the physical activity weekly frequency, concerns about exercises routine (greater in USA, p<0,001), food restriction and binge [greatest scores in Argentina (p<0,001) and France (p<0,001), respectively]. In Brazil, there was the higher adherence possibility to plastic surgery (p<0,001), the highest number of years of life that they are willing to give up for an ideal body (p<0,05) and higher concern about food and appearance (p<0,05). Discussion: Although health was the most frequent reason to exercise, there were also verified dysfunctional attitudes towards food, body and exercises. Eating attitudes were worse in women, whereas the relationship with body/appearance and physical activity seems more influenced by countries. Conclusion: There was considerable similarity regarding dysfunctional eating attitudes and body dissatisfaction among the students of the four countries the greatest was gender. The meaning and importance of physical activity and body appearance presented more cultural differences, the Americans were the ones who most valued the exercise routine, and Brazilians were the ones who most consider going under plastic surgeries. These results emphasize the importance of a deeper understanding to be considered by nutritionists and health professionals regarding eating, physical activity and body as well as to consider the possible differences between men and women and cultures

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Guedes, Claudia Rosane. "A imagem social de mulheres negras universitárias: a silhueta esculpida durante o processo de formação". Universidade do Estado do Rio de Janeiro, 2012. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=3524.

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Este estudo aborda a temática das relações existentes entre a formação universitária e a imagem social de mulheres negras universitárias da área da saúde e suas possíveis transformações pessoais e sociais. Considerando que a formação universitária produz uma valorização social e os seus desdobramentos influenciam nos papéis sociais vividos por este grupo. Buscamos assim, descrever a imagem social de mulheres negras na perspectiva de mulheres negras universitárias e sua autoimagem social; e analisar a influencia da formação universitária na autoimagem social das mesmas. Metodologia: Pesquisa descritivo-exploratória com abordagem qualitativa, realizada com roteiro de entrevista semi estruturada com dez entrevistadas que se autodeclararam pretas ou pardas matriculadas em Programa de Pós-graduação (Mestrado) de uma universidade pública estadual no município do Rio de Janeiro (Brasil). Os dados produzidos foram analisados e interpretados à luz da análise de conteúdo de Bardin. Deste processo emergiram três categorias. A primeira categoria A imagem social da mulher negra na perspectiva de mulheres negras universitárias descreve a condição desigual da mulher negra na sociedade a partir da desvalorização do gênero feminino e da raça (sexismo e o racismo) e o corpo da mulher negra como objeto de sensualidade. A segunda categoria - A formação universitária na vida de mulheres negras desdobrou-se em duas categorias intermediárias: Situações positivas vivenciadas durante a formação (formação universitária como veículo para as transformações sociais e pessoais a partir da ampliação do conhecimento científico e a melhora na inserção social); Situações negativas (desigualdades de classes, sentimentos de indecisão, frustração frente à escolha do curso e limitações na aprendizagem e adaptação). A terceira categoria A autoimagem social de mulheres universitárias negras desenvolve a percepção das entrevistadas acerca da sua autoimagem a partir do processo de formação universitária, e desdobra-se em visões positivas e negativas sobre sua autoimagem. A visão positiva destaca o empoderamento diante da sua condição étnica caracterizado por atitudes perseverantes e demonstração de competência no cotidiano, favorecendo o fortalecimento de posições sociais; algumas inclusive não identificam vivenciar diferenças sociais pela etnia. A visão negativa foi descrita a partir dos sentimentos de baixa estima, insegurança no posicionamento nos espaços sociais e a dificuldade de falar sobre a sua autoimagem. Para as depoentes a autoimagem se traduz não no estereótipo, mas, nas conquistas sociais que elas alcançam decorrente da formação universitária. A formação universitária se torna condição fundamental para transpor os estigmas sociais que interferem na imagem social deste grupo populacional na sociedade.
This study approaches the theme of existing relationships between college background and social image for African-descendant women in the health care field and its possible personal and social transformations. We bear in mind that college background results in social appreciation and its consequences influence the social roles played by this group. Therefore, we seek to describe African-descendant women's social image from the perspective of African-descendant college women and their social self-image; we further seek to analyze the influence of college background in their social self-image. Methodology: Descriptive exploratory research with qualitative approach, carried out with partially-structured interview scripts with ten interviewees who have self-declared African-descendants or dark-skinned individuals enrolled in Graduate Programs (Master's Degree) from a public state university in the district of Rio de Janeiro (Brazil). The data produced were analyzed and interpreted according to Bardin's content analysis technique. Three categories emerged from this process. The first category African-descendant women's social image from the perspective of African-descendant college women describes the unequal condition of from the perspective of African-descendant women in society from the depreciation of female gender and race (sexism and racism), as well as the African-descendant women body as sex object. The second category - College background in the life of African-descendant women broke down into two intermediary categories: Positive situations experienced during education (college education as a vehicle for social and personal transformation from the broadening of scientific knowledge and improved social insertion); Negative situations (class inequalities, feelings of indecision, frustration towards the choice for the course and learning and adaptation constraints). The third category African-descendant college women's self-image develops the interviewees perception regarding their self-image from the college education process, and unfolds in positive and negative views on their self-image. The positive view highlights the empowerment before their ethnic condition, characterized by persevering attitudes and e evidence of competence on their daily lives, favoring the strengthening of social positions; moreover, some of them do not report experiencing social differences due to their ethnic condition. The negative view was described from the feelings of low self-esteem, insecurity towards their position in the social environment and difficulty to talk about their self-image. For the interviewees, self-image is not expressed by stereotypes, but by the social accomplishments they achieve as a result of their college background. College background becomes a paramount condition to overcome the social stigmas that interfere in this groups social image in society.

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Hill, S. Trent (Stanley Trenton). "An Assessment of the University of North Texas's Image among the University of North Texas Administration and Board of Regents, Metro-Plex Business Leaders, the Higher Education Coordinating Board, and the Texas House and Senate Sub-Committees". Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc277969/.

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The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.

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Shahri, Bahman. "Perspectives of Overseas Student Teachers on American National Identity". Ohio University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1565287522191192.

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Momplé, Simone. "Exploring the self-concept of a group of peer mentors participating in a structured dance programme at a South African University". University of Western Cape, 2020. http://hdl.handle.net/11394/7592.

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Magister Artium (Psychology) - MA(Psych)
This study focuses and draws on the fields of dance, psychology and the self-concept. Dance is seen as a powerful tool for expression of self. The Self-Concept is one of the most researched constructs in psychology. Previous research has focused on one element of the self-concept, such as self-esteem; this research considered the self-concept holistically, comprising of: self-image, self-esteem and ideal self. The theoretical framework of this research was the Self-Concept, and dance was employed as an intervention or method of researching the self-concept. The overall aim of this research was to explore the self-concept of a group of peer mentors prior to and after participating in a structured dance programme at a South African University. This research used a mixed-method approach with the primary method being qualitative. The quantitative research design was a quasi-experimental, one-group pre-test post-test design, using the Rosenberg Self-Esteem Scale (RSES). The qualitative research design was ethnography. A seven session structured dance programme was conducted consisting of various aspects of dance. Non-probability sampling and purposive sampling techniques were used. Data was collected in four phases; quantitative pre-test data collection using the RSES scale; qualitative intervention data collection via observations (field notes and audio-visual recordings); quantitative post-test data collection using the RSES scale; and qualitative in-depth interviews. Informed consent was received through informed consent forms and information sessions prior to the dance programme. There were two steps of data analysis. First was to analyse the quantitative data from the RSES on IBM’s Statistical Software Package for Social Sciences, version 25 (SPSS v.25) and Microsoft Excel tools. Second was to analyse the data from the observations and interviews using thematic analysis.

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44

Hancock, Charles C. "Using images and deep emotions in marketing strategy in higher education". Thesis, University of Derby, 2016. http://hdl.handle.net/10545/622612.

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Purpose – Understanding student value in the Higher Education Sector has traditionally been conceptualised and measured using cognitive indicators, such as the National Student Survey (NSS). This thesis aims to build on the body of literature of service excellence, and alternative market sensing methods, such as the role of images and emotions in determining a deeper level of value for consumers. To apply a market sensing method to understand student value in an ever increasing complex environment, thus enabling a framework to develop differentiation in marketing strategy and communications for a University Business School. Design/methodology/approach – The focus for this inductive study was a Business School in which both undergraduate and post graduate students (n=24) were interviewed at depth, using a photo elicitation methodology based on Zaltman’s Metaphor Elicitation Technique, (ZMET) to explore their relationship with the business school and their real value. The process consisted of the candidate choosing a number of images, in-depth interview and then constructing emotion/value maps to elicit thoughts and feelings of value and relationship with the business school with respect to their stage of the journey. Findings – Results from the study found a number of emerging themes that were more significant at different stages of the transformational student journey. The study found that students resonated with similar images at respective stages of their programmes, and that a deeper level of understanding of the students emotional factors relating to their relationship with both the Business School and University, thus finding that an emotion based methodology was a better predictor of understanding student value, than cognitive measures of satisfaction such as National Student Survey (NSS). The findings from the ZMET based methodology also enabled better differentiation for market strategy, emotion based marketing communication and identified areas of operational process that could be improved through the internal marketing towards the internal customer. Originality/Value – The thesis establishes the need to use emotional depth methodologies when understanding the customer, to create differentiation in market strategy and customer driven market communications. This is the first time a Zaltman based methodology has been used in the UK Higher Education sector, specifically understanding student value. The thesis also contributes knowledge by extending the ZMET methodology with the development of a “Deep Value Mining” (DVM) depth gauge for understanding quality of data obtained through research methodologies understanding customer value. The research also created Emotional Value Maps (EVM) as a construct tool, creating a further extension to the ZMET methodology, to help researchers understand the association between value and emotion on a customer journey enabling the understanding of what’s really important to the participants of the research subject.

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Woolf, Deanna M. "Generic U:Comparing Photographic Images in High- and Low-Ranked University View Books". University of Toledo / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1270154201.

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Guisti, Brett M. "Comparison of Guided and Open Inquiry Instruction in a High School Physics Classroom". Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2572.pdf.

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Ferrell, Tonia P. "A Critical Discourse Analysis of Academic Presidential Transitions: Framing Images of Leadership". Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1542145474175605.

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Velasquez, Scott E. "Images of gender arrangements of three American social organizations: a content analysis of top ranked Google images of individuals preforming organizational roles". Diss., Kansas State University, 2016. http://hdl.handle.net/2097/32872.

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Doctor of Philosophy
Department of Sociology, Anthropology, and Social Work
Don L. Kurtz
This study explores existing beliefs and often unspoken social structural arrangements related to male privileges by examining three different, but rather important, American social organizations—the NFL, U.S. military and higher education institutions. With queries from the Google image database, I analyzed images for themes from search terms of organizations thereby tapping into the consciences of society. Since a high volume of images are produced by Google Image search, a maximum of 25 results of each search term are included as potential sources of images for this study. The primary category of non-specific gender search terms of Google images are: NFL Players, U.S. soldiers, and college students. In addition, this study also utilized a subset category of gender and sexuality specific Google search terms that are related to the primary category search terms. The subset category of gender and sexuality specific Google search terms of images are: women of the NFL, NFL gay players, U.S. female soldiers, U.S. gay soldiers, college volleyball players, and fraternity life. Both the U.S. military and the NFL presented images of men preforming competitive or aggressive activities that can be defined as masculine labors. These images are reflections of the ideal masculine male playing a special role in U.S. society—the “warrior” male. Yet most images depicted U.S, soldiers in clean combat uniform with military weapons at a ready to engage in battle. This suggests that either U.S. military have some control over images that can be displayed on popular websites. Even though page ranking software gives the appearance that popular websites are the product of algorithm but there is some evidence that ranking can be manipulated by organizations. Colleges take manipulating popular websites to another level to reach their potential clients. Unlike the U.S. military and the NFL’s search terms results that presented images of men preforming masculine activities, college students’ search term results images are images of students displaying activities that show individuals in the act of being polite and pleasant to others, as well as being supportive. I suggest that the idea behind presenting images with a feminine slant is to attract the group that is most likely to attend college after high school, which is female. College websites will most likely to have staged images of study groups and professors teaching to a small group of students. The websites featured staged images of students, in which students are almost flawless in appearance, a phenomena that could only be achieved through doctoring, cosmetics, and computer retouching. This type of images is more likely to be attractive to potential students that are searching the internet for potential colleges to attend in the future. Moreover, Photoshop images of students assist colleges and universities in controlling the images they want to introduce to potential students and media. Colleges are prudent on how much to display in images of heterosexual relationships. Most staged images that displayed heteronormativity are male and female students studying within each other personal space. It would seem that images of homosexual relationships are still taboo on college websites because there are no staged images that indicated homosexual relationship between college students. I believe that these reflections are presented as organizational websites’ marketing strategies. The marketing strategies of website designers are to implement a group think mentality of those seeking information of a specific term. This action is caused by search engine page ranking software in order to organize highly interconnected websites toward one idea thus influencing a large number of potential and current customers’ decisions. In today’s technologically connected society, societal perception of what constitutes masculinity, femininity and sexuality starts with a well-designed website. The findings will perhaps have important implications for understanding to how the negative outcomes of male privileges remain entrenched in social institutions and benefit certain segments of society at the cost of others.

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Miller, Marilyn. "The Perceptions of High School Physical Educators on the Benefits of Block Scheduling in the State of Utah". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd968.pdf.

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Annandale, Nicole. "A social identity approach to evaluating high achieving Ingroup members on the basis of achievement level and performance attributions /". [St. Lucia, Qld.], 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16881.pdf.

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