Rozprawy doktorskie na temat „Golf tourism”
Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych
Sprawdź 42 najlepszych rozpraw doktorskich naukowych na temat „Golf tourism”.
Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.
Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.
Przeglądaj rozprawy doktorskie z różnych dziedzin i twórz odpowiednie bibliografie.
Kim, Jae Hak, i n/a. "EXPLORING MOTIVATION AND TOURIST TYPOLOGY: THE CASE OF KOREAN GOLF TOURISTS TRAVELLING IN THE ASIA PACIFIC". University of Canberra. Business & Government, 2007. http://erl.canberra.edu.au./public/adt-AUC20081128.145648.
Pełny tekst źródłaAlexandre, Diogo Afonso. "How to increase profitability of Golf Industry in Lisbon?" Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11820.
Pełny tekst źródłaThe golf industry based in the Lisbon region has been suffering from decreased revenues from some years now, and the goal of this paper is to identify the roots of this problem and to devise possible ways to address it. Based on financial analysis, comparisons with other relevant golf regions in Portugal and Europe, interviews to field experts and a survey to golf amateur players, this paper proposes medium and long-term strategies which generally aim at increasing golf courses’ overall revenues, attract foreign tourist players and reduce operating costs.
Nice, Brandi. "Golf in meetings, incentives, conventions, exhibitions (MICE) tourism perceptions of meeting planners /". [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0006982.
Pełny tekst źródłaHumphreys, C. "An evaluation of the relationships between golfer characteristics, golfer behaviours and destination selection". Thesis, Canterbury Christ Church University, 2013. http://create.canterbury.ac.uk/12996/.
Pełny tekst źródłaNguyenová, Petra. "Podnikatelský plán Golf Chau Au cestovní agentura, s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75031.
Pełny tekst źródłaKokrdová, Lucie. "Dopad marketingové propagace golfu na cestovní ruch". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81577.
Pełny tekst źródłaSealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006". Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.
Pełny tekst źródłaBarata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.
Pełny tekst źródłaEste projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.
Van, Zyl Louise-Mari. "The Garden Route golfscape : a golfing destination in the rough". Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/1661.
Pełny tekst źródłaOsvaldová, Daniela. "Udržateľný rozvoj vo vybraných druhoch cestovného ruchu Andalúzie". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113982.
Pełny tekst źródłaKvídová, Petra. "Potenciál České republiky pro rozvoj golfové turistiky". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11991.
Pełny tekst źródłaPrachařová, Eva. "Využití fotografie v propagaci v cestovním ruchu". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114042.
Pełny tekst źródłaHull, John Sterling. "Analyzing the potential for tourism to promote sustainable economic development on the Lower North Shore of Quebec". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0026/NQ50188.pdf.
Pełny tekst źródłaDuckworth, Andrew T. ""Golf Is Deceptively Simple and Endlessly Complicated": An Analysis of the PGA Tour's FedExCup as a Tournament Incentive Mechanism". Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/453.
Pełny tekst źródłaRocha, Pedro Henrique. "Estudo de áreas históricas-naturais na cidade de São João del-Rei (Brasil): parâmetros para o desenvolvimento turístico natural". Master's thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/27687.
Pełny tekst źródłaHeß, Viola, i Wolfram Heidenfelder. "Schätze im Geopark: Kaolin – das weiße Gold". Geopark „Porphyrland. Steinreich in Sachsen“ e.V, 2015. https://slub.qucosa.de/id/qucosa%3A36066.
Pełny tekst źródłaVoltaire, Louinord. "Méthode d'évaluation contingente et évaluation économique d'un projet de réserves naturelles dans le Golfe du Morbihan". Brest, 2011. https://tel.archives-ouvertes.fr/tel-00649351.
Pełny tekst źródłaThis thesis is part of the context of a nature reserves program in the Gulf of Morbihan. Using contingent valuation (CV) method we estimate the economic benefits derived by tourist population from such a program, and discuss ways to recover these benefits. We estimate the benefits taking into account two issues not considered enough in the CV literature. 1) the potential sensitivity of the individuals to the payment vehicles proposed; 2) the possible existence of a selection bias related to one or several explanatory variables of the willingness to pay (WTP), selection bias which is in addition to usually controlled in CV studies, namely that corresponding to individuals’ decision to pay or not. A survey was conducted in summer 2007 during winch a sample of tourists stated their WTP through a home tax and another via an entrance fee. Our results show that the payment vehicles used affect the choice of the tourists to pay, on the one hand, and the amounts indicated, on the other. They also highlight the existence of the two types of selection bias suspected and therefore the need to control them when estimating the WTP model. Beyond these issues, the thesis shows that from tourists’ point of view, there is an advantage to protect the Gulf of Morbihan’s natural features through the implementation of nature reserves. Finally, in a hypothetical context of funding of these via the entrance fee whose amount would be estimated on the basis of the WTP obtained, this thesis discusses the practice of a single tariff, in a context of revenue maximization, and a differential tariff, in a context of equity
Sysel, Tomáš. "ResPublica/Civitas Socialis – Strachotín, l. p. 2017". Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2017. http://www.nusl.cz/ntk/nusl-316286.
Pełny tekst źródłaHeß, Viola, i Frank W. Junge. "Schätze aus Vulkanen: Eine Zeitreise durch 300 Millionen Jahre Erdgeschichte". Geopark Porphyrland. Steinreich in Sachsen e.V, 2015. https://slub.qucosa.de/id/qucosa%3A36047.
Pełny tekst źródłaScarfe, Bradley Edward. "Oceanographic Considerations for the Management and Protection of Surfing Breaks". The University of Waikato, 2008. http://hdl.handle.net/10289/2668.
Pełny tekst źródłaLIN, YOU-LUN, i 林鈺倫. "An Analysis of Golf Tourism Business Development within Golf Clubs on Linko Plateau". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/16510041937801850793.
Pełny tekst źródła國立體育大學
休閒產業經營學系
105
Sport tourism becomes a newly industry with high economy value because it integrates various industries. Taking the example of golf tourism, which integrates “Green, Oxygen, Light and Friendship” together and promoted by TV media has become a popular leisure, fitness, social and touring activity. The Linko Plateau in Taiwan has advantages and good market potential to promote golf tourism, such as warming without snowing environment all the yearlong, convenient traffic, the highest density with international level of golf courts around Taiwan having been located in this area. In order to understand the market possibility of promoting gold tourism in Linjo Plateau gold courts, the researcher of this study attempts to investigate the managers of these golf courts by adopting the survey research method and an interviewing sheet as the research tool to collect the opinions of these interviewees. The findings of this study are as follows: 1. The main services of these gold club are: discounting of green fees, resting room, and personal locker, hosting games and free golf balls for their club members and bonus for their stockholders; while providing full services, high quality facilities, staff can communicate them in foreign languages and bilingual descriptions on the signs. 2. The inter-organizational interactions among golf club with their cooperation firms, such as the advertisements offerings, the cooperating map has been drawn on the Chapter IV to display the dependencies among them. 3. Giving discounting coupons, reconstructing club house, remodeling golf courts and offering fine cuisines are the main marketing strategies to attract customers. 4. In general, the capacities of the golfing populations in this area have been almost fulfilled. It indicates that gold tourism development in this area does not have better potential when compared with the golf courts in middle or southern Taiwan areas. Finally, the suggestions of this research have been given as follows: For the practical suggestions: reinforcing the cooperation among various golf clubs; marketing strategies innovating for their golf clubs; travel agencies can work with golf teams; government can promote golf to the mass through golf tournaments and having more collaborating with golf professional associations/units. For the academic suggestions: having more interviews to various golf tourism industries promoters, such as more golf club managers as well as the other business practitioners to collect diversity information about golf tourism.
Laigroz, Nicolas Pierre. "Tourism and strategy: the saturated markets dealing with a new emerging Chinese market". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-169106.
Pełny tekst źródłaVoigt, Inge. "Social sustainability of golf developments in Knysna: an analysis of community perceptions". 2013. http://hdl.handle.net/11394/3825.
Pełny tekst źródłaAn aspiring golfing destination has emerged along South Africa‟s Garden Route in the Western Cape, the town of Knysna. Also known as the oyster of the Garden Route, Knysna has blossomed with development over the past years and attracted investors, developers and residents across international borders. Rapid urbanization and development have interrupted the social sustainability of the town‟s local community and as this trend continues so too does the fragmentation of its social sustainability. This research has placed its focus on Knysna‟s biggest local employers and one of the strongest tourist attractions, namely the golf developments. However this research investigates the perceptions of Knysna‟s community towards these elitist establishments, illustrating that Knysna‟s biggest contributors to employment and tourism revenue, may just be the greatest threat to its social sustainability.
Bohte, Lea. "Seasonality in tourism: introducing golf as a touristic segment in order to prolong a destination’s touristic season. project of istria county in Croatia". Master's thesis, 2013. http://hdl.handle.net/10071/8557.
Pełny tekst źródłaO presente estudo tem como objetivo descrever o impacto da sazonalidade nos destinos turísticos e perceber se a introdução de turismo de golfe na oferta turística poderá ser parte da solução para lidar com esse mesmo efeito. Este estudo é suportado por uma pesquisa qualitativa e tem como objetivo analisar profundamente um exemplo específico. A investigação foi composta por uma revisão bibliográfica que abrangeu os seguintes conceitos teóricos: impacto da sazonalidade no turismo, ciclo de vida do destino turístico, imagem e branding, turismo de nicho, residencial e MICE. Para o efeito, foi realizada uma pesquisa qualitativa baseada em entrevistas eletrónicas com a finalidade de demonstrar o porquê da Ístria poder ser considerada como o melhor destino de golfe na Croácia e quais os benefícios que golfe traria para o turismo desta mesma zona. A pesquisa demonstrou que o golfe, juntamente com o MICE, é uma das melhores soluções para minimizar o efeito da sazonalidade no turismo na Ístria. Com a introdução de novos segmentos na oferta turística, as estadias durante a “época-baixa” aumentariam, fazendo com que a diferença entre as épocas baixa e alta não fosse tão relevante. Adicionalmente, a marca “Ístria” como destino preferencial de golfe seria reconhecida, levando, por sua vez, ao reforço generalizado do turismo nessa mesma zona. Além das conclusões acima mencionadas, outro objetivo deste estudo foi demonstrar que, mudando a imagem e colocando o foco no turismo de nicho, um destino poderia rejuvenescer, alterando, deste modo, a sua trajetória de declínio.
Antunes, Inês Margarida Alberto. "A influência dos media na percepção de produtos turísticos: caso de estudo: o golfe em Portugal". Master's thesis, 2014. http://hdl.handle.net/10400.26/8752.
Pełny tekst źródłaRecovering from its worst financial and economic crisis ever lived, Portugal is seen in the world, nowadays, as one of the best regarding tourism and hospitality, which can be proved by the growing number of international tourism revenue in Portugal. The great diversity of touristic products the country offers to whom visits it, is one of the main reasons of that growth; other reasons are related some intrinsic characteristics, such as the weather and the sympathy of Portuguese people. But before visiting Portugal, tourists search for important information about their trip, namely through specialty sites or friends and families’ storys, both as in person or by posting their vacation pictures and videos on their personal internet pages. However, a question should be asked, is the image broadcast by the media, to the sending markets, the same tourists find when the product its effectively consumed? This thesis will focus in one of the most popular touristic products among tourists: golf. Alongside with other crucial aspects, the followed will be analyzed: a summary of relevant literature; the influence of the media when broadcasting this particularly Portuguese touristic product; tourists’ perception of Portuguese golf and the evolution of this perception after consuming the touristic product in question.
Almeida, Matilde Paiva de Carvalheira. "Relatório de Estágio - Impacto dos eventos : caso hotel Pestana Sintra Golf". Master's thesis, 2020. http://hdl.handle.net/10400.26/35726.
Pełny tekst źródłaTourism is currently one of the sectors of the economy that has consistently high growth rates in our country, with a substantial active contribution in the context of exports. According to INE, tourism contributed in 2018, with 13.7% to portuguese GDP. Events have been playing an important role in this area, as they combat seasonality, which in itself constitutes the biggest challenge for the hotel sector, as it has a substantial impact on the economic and financial results of this sector of economic activity. This master's report, focuses on a case study about the Pestana Sintra Golf hotel, and aims to assess the perception that the various departments, namely, the commercial, restaurant / bar, kitchen and reception, have on the impact of the events in the hotel Pestana Sintra Golf. Knowing whether there is convergence, or not, in the perception of the various departments of the hotel on this theme, proves to be pertinent, since it allows management to provide relevant information in the decision-making process, regarding the alignment and readiness of its human capital, namely in articulation between functional teams. The information used in this study was obtained through a survey applied to the various departments of the hotel under analysis, from an intentional sample, as there was a conviction that, in the impossibility of obtaining a random sample, this solution served the objective of the study. The statistical analysis performed was explained using graphical representations and tables for a better understanding of the results obtained. The variables under analysis were: increased production with the events, increased stages, increased personnel, the need for more products, changes in the work routine and contribution of the events to the increase in revenue. In this sense, three statistical tests were developed. Binomial test, to ascertain the existence of statistically significant differences between the proportion of “yes” answers and “No” answers. Chi-square test of independence, to ascertain the existence of statistically significant relationships, between variables categorized as nominal and ordinal. Point-biserial correlation coefficient, to ascertain the existence of a statistically significant relationship between quantitative variables and dichotomous nominal variables.
Bispo, Pedro Miguel da Silva Gonçalves. "Consolidation in portuguese tourism sector : study of an acquisition of Penina Golf & Resort by Palmares Resort : mergers & acquisitions". Master's thesis, 2012. http://hdl.handle.net/10400.14/15612.
Pełny tekst źródłaSvobodová, Lenka. "Typologie golfových hřišť v Česku". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-323403.
Pełny tekst źródłaČERVENÝ, Radek. "Vybudování golfového hřiště s využitím Evropských fondů". Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-48514.
Pełny tekst źródłaChen, Yu-chien, i 陳幼倩. "Residents’ Cognition to Tourism Development of Gold Ecological Park". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/10739216181897705076.
Pełny tekst źródła雲林科技大學
文化資產維護系碩士班
96
At present, museums have transformed into the way to match the needs of people and cultural tourism, therefore, the theory of new Museology has been gradually developed. Those people who support the theory of new Museology switch their focus from the objects to the audience of museums. And the eco-museum has been developed under the same conditions. The concepts of eco-museum are to express that the relationship between museum and community is indivisible, the core value is based on community’s demands, visitors’ needs and the interaction between the local residents and the museums. The mining village of Jinguashi is one of the famous scenic spots of northern Taiwan. The Gold Ecological Park was established in 2004. It conserves mining culture, relics, landscape of Jinguashi as its main attractions, and try to share with local residents. The study aimed to understand the viewpoints of local residents for the establishment of the Gold Ecological Park. The spirits of eco-museum put emphasis on the intercourse relationship between the place attachment of residents and the impact of tourism development. So the study is to understand the residents’ cognition to tourism development of Gold Ecological Park. This study has used in-depth survey for the museum’s staff, local residents, administrators, and home stay owners. The major results of this research were found:(1) As for the place attachment of residents, from the emotional identification and the function of the place attachment directions, it is positive for local residents that the establishment of the Gold Ecological Park preserves and maintains the precious cultural resources, mining relics. (2) As for residents’ cognition to the tourism development of the Gold Ecological Park, finding that tourism development brings thousands of visitors and leads to flourishing. However, tourism development made a grant impact on the living of local residents, especially in the issues of traffic and parking and the interference of quality of live. Further, the management of cultural tourism development for residents bring the profits which is less than as expected. (3) “ The understanding and identity ” toward the Gold Ecological Park is the key to maintain the good relationship between community’s residents and museum. Bad communication will bring about not all residents who agree on the pattern of museum management; what is worse, the residents can not comprehend the sincereness and hard work of museum. (4) As for future vision, community’s residents expect that the museum and the community can work together to cooperate and develop, to plan the Gold Ecological Park, and to construct the local life. Through one-way ANOVA , the residents to tourism development of the Gold Ecological Park has apparent differences between the different basic characteristics. Furthermore, these four dimensions; that is to say, “the extent of local emotional identification,” “the cognition of impact of tourism development,” “the residents of participation of museum’s activities and events,” and “the administration of museum of participation of community’s activities and events.” Through regression analysis, it was also found that the cognition of impact of tourism development was significantly related to the residents’ cognition to tourism development of the Gold Ecological Park.
hu, hua-chen, i 胡華珍. "The study of recreation experience and place attachment by golf tourist". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/16655026663417257376.
Pełny tekst źródła銘傳大學
觀光事業學系碩士在職專班
100
ABSTRACT The purpose of this research aims in exploring the interlinking relationship of recreation specialization, recreation involvement and place attachment, also it''s to survey the mediate effect of recreation involvement. Golfers are random selected as my research object. Two hundred and three successful interviews are analyzed with structural system. My research indicates the higher recreation specialization the clients involve, the stronger the place attachment. The people who have stronger place attachment also have higher place attachment. In another word, recreation involvement plays intermediate figure between recreation specialization and place attachment. Namely, by more recreation involvement, recreation specialization can elevate the horizon of place attachment. We may learn from this: between activities and recreation place, not only does recreation specialization play important role, do does the level of involvement. This research may help recreation suppliers further understand those people with special interest. People with higher recreation specialization and involvement have stronger feeling about place attachment, while those who with less recreation specialization are less care about the activity place.
CHEN, LI-JU, i 陳麗如. "The Influences of Authenticity toward Tourism Image and Sense of Place:Mining Heritage Tourism in Gold Ecological Park". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/06995616482239505650.
Pełny tekst źródła國立新竹教育大學
人資處社會學習領域碩士班
98
Cultural heritage tourism had become an important tourism type in 90’s. The role of perceived authenticity in a destination now is as determinant of tourist experience on tour. Cohen(1988) also provided that the quality of heritage tourism is enhanced by authenticity. Previous studies of tourism authenticity were mostly in the way of qualitative method to collect data; few were use different way to collect tourist’s perception of authenticity. This study from tourist’s demand side focuses on how the perceived authenticity to influence tourist’s tourism image, sense of place and intention behavior by using the case of Golden Ecological Park, Jinguashi, Taiwan; By interviewing the head of the museum, the concepts of management as well as the history and development of its buildings are discussed.Besides, data is collected and combined by qualitative and quantative method. Lisrel 8.52 software is used to test the structure equation model, and a random sample of 384 visitors was selected for the survey. The perceived authenticity was rated for the museum environment and generalized activity of 7 items such as“Benshan Tunnel No. 5 tunnel experience”,“Environmental Building”, “Pan for gold experience”,“Japanese style residence”,“Atmosphere in the park”,“Museum of Gold ”and“Gold-refining building”. The tourism image was measured by three naming categories of“Local resource”,“Travel and impression”and“Emotional image”.The“Place identity”, “Place attachment” and “Place dependence” three concepts were indicated to sense of place. The behavioral intention after visiting is divided as three measurement variables—revisiting, recommendation and wills to pay. The study results are as followed: 1. The model revealed that perceived authenticity is significantly and positively related to the tourism image.“Atmosphere in the park”,“Environmental Building”and “Museum of Gold ”are the significant measurement variables to perceive authenticity. 2. Authenticity perception has a great influence on sense of place, and tourism image is the important mediate variable between the two variables. The indirect relationship is stronger than the direct relationship. 3. Authenticity perception does not simply influence the behavioral intention after visiting, but it is through tourism image and sense of place these two mediate variables to produce the positive influence, and the mediated effect of sense of place is stronger than tourism image. 4. Tourism image is significantly and positively related to sense of place, and the main effect measurement variable of tourism image is from “Local mining and scenic resource”. 5. Tourism image does not cause significantly positive influence to behavioral intention after visiting;in order to have positive influence, sense of place needs to be mediate. 6. Sense of place has positive influence to behavioral intention after visiting, and the measurement variable of place attachment constructs the sense of place. The authenticity perception of heritage can cause higher tourism image. Promotion of the tourism image by marketing, stretch the local characteristic, and connection of sense of place, all will promote the authenticity and make tourists have deeper interaction between heritage.
Chiang, Chung-Haw, i 江中皓. "The study of golf holiday particiration motivation and satisfaction of sport tourists". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/59hnpx.
Pełny tekst źródła國立體育學院
體育研究所
90
Abstract The purposes of this study were to explore the golf participation factor and sport tourist participation type of the golf tourists on holidays. The differences of participating sport tourism from population background were examined by participation action, motivation and satisfaction scale. The research subjects are the tourists of golf holidays used to play golf in Southeast Asia, by travel agencies, teams and individuals. In total, there were 260 copies of questionnaires. Based upon 226 effective questionnaires through statistics analysis, it was concluded that: 1.The ratio of male golf players was higher than that of female players; most of them own the bachelor’s degree and are businessmen; the income of the family was mostly about NT$1,000,000 per year. 2. These are the spring and the fall in golf players’ participation. Golf players prefer to choose the non-holiday period. Their times of playing golf were mostly 1 to 2 times per year. Thailand and China are the favorite destination by visiting or holidaying in. They prefer the groups that are the small number and the few days of taking part in the golf activities. 3.The participated motivation has five factors: intellectual participation, experienced participation, pressure relief, health and suitability and achievements’ satisfaction. Of all factors, there are significant differences in sex, educational degree and vocation. 4.Six factors of participation: court’s equipment environment, court service, court activities’ effectiveness, court’s location and traffic, product consumption, and whole feature. Of all factors of satisfaction, there are significant differences in educational degree, vocation, and family year-income. 5.For golf holidays, the explaining factors of satisfaction in order are product, price, service, effectiveness, and experience.
Pereira, Mónica Madureira. "Plano de Negócios “Gold VineYard Hotel”". Master's thesis, 2016. http://hdl.handle.net/10400.26/19704.
Pełny tekst źródłaThis Business Plan aims the creation, implementation and economic-financial analysis of a Rural Hotel – Gold VineYard- located in the Douro region, next to a vine yard, olive trees and an orchard farm. This Rural Hotel pretends to offer the Douro region, namely to the municipality of Alijó, an establishment of quality, that congregates the best of the rural environment, and Douro’s traditions, culture, patrimony, gastronomy, wines, identity and authenticity. The differentiating factors of this project are the intimate, personalized and minimalistic service, allied to the beauty and richness of the surroundings, and to the vast number of activities that promote unforgettable leisure moments, in deep contact with nature and rural environment, bringing a unique touch to the guest’s experience. This project aims to respond to the increasing demand for this type of product, as well as to contribute to the region’s resources and economy. This project considers an initial investment of 2.477.666€, resorting to a real estate leasing, and achieving 660.000€ in revenue in the cruising year. In terms of the project’s economic and financial viability, considering the possibility of creating wealth in the future, it registers a Net Present Value of 3.855.671€ and an Internal Rate of Return of 22,02%.
Lin, Shr-shiang, i 林士翔. "A Study of Outbound Golf Sport Tourists’ Participation Motivation, Experience Feelings and Leisure Benefits". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01136356680350287043.
Pełny tekst źródła大葉大學
運動事業管理學系
98
The main purpose of this study is to analyze the influences of golf consumers on participation motivation, experiences, and leisure benefits of sport tourism abroad. A questionnaire survey was conducted, and the research subjects were the consumers who participated in the sport tourism of golf sport in Guilin region. A convenience sampling was used to distribute questionnaires, and a total of 248 valid questionnaires were returned. The results were analyzed by Amos software of structural equation modeling. The findings are as follows: 1. The participation motivation of golf consumers of sport tourism abroad would posi-tively influence experiential perception. 2. The experiential perception of golf consumers of sport tourism abroad would posi-tively influence leisure benefits. Finally, based on the results, this study proposed suggestions to the golf industry, travel agencies, and future studies.
LU, PEI-LING, i 呂佩玲. "A Study of Travel Motivation, Course Attraction, and Destination Choice for Golf Holiday Tourists". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zzn84m.
Pełny tekst źródła國立臺灣體育運動大學
運動事業管理學系碩士班
105
The purpose of this study aims to explore the relationship among travel motivation, course attraction, and the destination choice in their golf holiday. Taking the participants who have ever participated in the golf holiday as the research object, and utilize the modified scale as the research tool to carry out the questionnaire. A total number of 450 questionnaires are involved and 389 valid questionnaires are returned to the research. The effective questionnaire is 86%. According to the actual survey data, descriptive statistics, independent sample t test, single factor variance analysis and typical correlation analysis are taken to process the raw data with SPSS20.0 software for Window Chinese edition. The results of this study are summarized as follows. According to the results of this study, participants in golf holiday are mostly 51-60 years old, who are mainly have their own companies, monthly income is over than NTD 80,000 as wealthy group, and they have higher education background. In the variants of golf characteristics, visitors will be mostly involved in golf holiday for the golf match, and arrange by themselves. Participants who were in golf vacation 1-2 times a year in the past year are the majority group. Their recent golf match were hold in domestic, staying 3-5days. In terms of travel motivations, tourist are highly agree with “relieve pressure “. In another aspect for course attraction, they are fascinated for its reputation. For considering the location, professional factor is their first priority to select. Different variant of the background, the tourists segment at age of 31-60 have particular preference to the golf course higher than the age above 70. The tourists attending the match 3-4 times in the past year have the particular preference for the course reputation is higher than those attend 1-2 times. Tourists staying at the destination in between 6-7 days have the preference for the unique culture assets and particularity to the golf course higher than those staying below 2 days in recent golf holiday. A recent golf holiday is organized by a travel agency for tailor-made, and its preference for "golf course reputation" is significantly higher than those organized by tourist's package. As well as the recent participation have the "familiarity" preference in the domestic golf resort are significantly higher than the tourist area traveling in the "Southeast Asia". There were significant positive correlations between the travel motivation, the course attraction and the choice of destination. According to the results of the study, it is recommended that sport tourism industry to develop the potential customers, to enlarge the overseas market for golf tourism, to emphasize the tour for relaxation and experience of the body and spirit. It is proposed as well for future related research to the object, research methods and research recommendations at the end.
Chiang, Yue-Luen, i 江岳倫. "The Evaluation of Applying Text Mining on Museum Tourism Services – An Example of Gold Museum, New Taipei City Government". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/793b7j.
Pełny tekst źródła經國管理暨健康學院
健康產業管理研究所
107
Purpose: Since the birth of the Internet, the rapid development of the Internet has led to the use of various mobile device technologies such as computers and mobile phones. Today tourists can not only easily use the software and hardware information platform technology to search for the latest travel information, but also make the most direct comments and suggestions on the relevant travel experience through the Internet. In order to understand the tourists’ visiting experience, the Museum used questionnaires to conduct audience research and analysis in the past. However, while filling in these questionnaires, tourists could not fully present real thoughts and feelings due to the limited time of the interview. Therefore, this research intends to use text mining method to analyze the comments made by tourists on the online platform to obtain the tourists’ responses to the travel service of Gold Museum. Method: This research will use the opinion mining method of text mining to collect and analyze online reviews of New Taipei City Gold Museum through TripAdvisor community website platform. First, we search for keywords related to “New Taipei City Gold Museum” by the internationally renowned social platform Tripadvisor and collect comments from tourists of different nationalities from January 1st, 2016 to December 31st, 2018; then we select three dimensions: "tourism environment", "consumer experience" and "display service" to make review comments classification; after that, we conduct article breaks and wordclouds visualization. Results: This research collected a total of 402 visitors’ comments on the New Taipei City Gold Museum. After classifying the relevant comments into three selected major categories, a total of 656 comments related to the evaluation of the tourism service of Gold Museum were taken. According to the statistical analysis result, there are 255 comments on the "tourism environment," 147 on "consumer experiences," and 254 on "display services". The above comments are further divided into positive, negative, and non-positive-negative comments. Through the presentation of article breaks and text cloud visualization, it shows that native and non-native tourists gave positive comments on the scenic spots of the “tourism environment” of the Gold Museum. As for the negative comments, native tourists responded to inconvenient communications in the mountain area, the danger of bus rides, etc.; non-native tourists thought that the steep stairs of tourist attractions were unsuitable for the elder people to visit. In terms of the positive comments of “consumer experience,” native tourists recommended additional consumption activities which present the history of the local mining industry such as the tour of the Benshan No.5 Tunnel and the Gold Panning Experience; non-native tourists were satisfied with the taste of the miners’ lunchboxes and its packaging. As for the negative comments, both native and non-native tourists thought that the price of the miners’ lunchboxes was expensive and their taste was not as expected. On the positive comments of the "Display Service", native tourists thought that the buildings and mining cultural relics of the museum are well preserved and complete, and the service staffs are warmhearted and cordial, therefore, it is suitable for people to explore the local history and for the whole family to visit. On the negative part, they thought that there are too many stairs and not enough barrier-free facilities in the museum. As for the non-native tourists’comments, they believed that the Gold Museum is a good place to visit the history of mining; the service staffs are very friendly and helpful, but the buildings are old and there are not many displays. In the part of the positive and negative evaluations, tourists of all nationalities were concerned about the historical display of buildings and mining in the Japanese colonial period. But the most interesting thing for tourists is the treasure of the museum—Big Gold Brick, which they have to line up to touch. Conclusion: The results of this research show that tourists are positive about the quality of tourism services in the Gold Museum. In order to attract more visitors to the museum and increase the rate of re-visits by tourists, this research suggests that in the future, the museum should be strategically developed with the “ecologicalization” of the tourism environment, the “branding” of consumer experience and the “localization” of the display service, which will further deepen the level of sustainable management of Gold Museum. Therefore, making good use of the scenery of mountain and sea, and mine sites that tourists have praised, the museum can cooperate with the community to organize eco-tours to make the local cultural tour more in-depth. The consumption experience of the miners’ lunchbox will inject the miners culture into more products, making the miners' image brand benefits continue to extend. In addition, the display service of the museum is the core operation of the museum. Besides actively improving the barrier-free facilities in the museum, the local mining culture should be presented through more diverse display methods in order to let the tourists know that the gold museum not only have the large gold brick, but also the rich cultural context that can be continuously explored like the mining process.
Radwan, Obai. "Portugal: Undiscovered destination for tourists from GCC countries". Master's thesis, 2016. http://hdl.handle.net/10400.26/19701.
Pełny tekst źródłaEste relatório resulta de um estágio de três meses no departamento de DMC na Fundação INATEL em Lisboa, Portugal. O principal objetivo deste estágio era o de avaliar o potencial dos países do Conselho de Cooperação do Golfo (GCC) como um mercado emissor turístico para Portugal e para a INATEL em particular, e desenvolver uma estratégia de marketing para tirar partido da eventual oportunidade associada a este mercado. O estudo compreendeu quatro etapas. Na primeira etapa, foi realizada uma caracterização dos estados do GCC em relação à sua geografia, políticas, economia, idiomas, cultura e religião. Na segunda etapa, caracterizou-se o mercado emissor turístico GCC, no que respeita às motivações do turista para viajar, e o perfil do viajante do GCC foi elaborado com base nos principais destinos turísticos escolhidos, as fontes de informação utilizadas, o comportamento de reserva, o comportamento de compra, os hábitos alimentares, as épocas preferidas de viagem e as preferências em termos de alojamento e transporte. Na terceira etapa, descreveram-se os dez produtos turísticos estratégicos de Portugal de acordo com o Plano Estratégico Nacional do Turismo de Portugal (PENT), especificamente no que se refere à sua adequação ao mercado emissor GCC. Com base na informação recolhida nas etapas anteriores, na quarta etapa, foi desenvolvida uma estratégia de marketing para o INATEL Turismo orientada para os países do GCC. A conclusão do trabalho realizado durante o estágio é que o mercado estudado constitui uma oportunidade viável para a indústria do turismo portuguesa e para o INATEL Turismo em particular, desde que a estratégia de marketing seja adaptada às especificidades das sociedades dos países do GCC.
Wu, Weichen, i 吳維真. "The Study on the Experiential Activities Quality,Satisfaction and Behavioral Intentions of theVisitor in Agriculture Tourism Area-A Case Study of Gold Village in Taiwan". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72667041265510920819.
Pełny tekst źródła育達商業科技大學
企業管理所
99
ABSTRACT In this study, a case study in Gold Village in Miaoli County, shows that the experiential activities and current operational status of the agricultural tourism area. And join the tourists visiting the survey as a reference to experience the activities quality and visitor satisfaction and behavioral intention relationship of the gold village.The study found, there are significant variables in the causal relationship between experiential activities quality, satisfaction and behavioral intentions.In addition, the study found female visitors in experiential activities quality and satisfaction and behavioral intentions are more significant than male visitors.Children left home one after another and their parents have the quality of good learning. Most tourists in northern, but to live in the south have the better quality in experience. Retired visitors, have the highest satisfaction. Study also found that,most visitors work in the public and manufacturing,but work in services have higher willingness to revisit again. Housewives and information industry more willing to buy goods.Future research directions, how to design appropriate experiential activities and find competitive advantage from resource view in Gold Village. Keywords: agricultural tourism area, experiential activities quality, travel satisfaction, behavioral intentions
LIU, JIAN-MING, i 劉建明. "An Examination of the Effects of Experiential Marketing and Service Quality on Tourist Satisfaction and Revisiting Intention - A Case Study of Gold Museum". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/54u4p2.
Pełny tekst źródła中國科技大學
企業管理系碩士在職專班
104
This study intended to explore the relationships among experiential marketing, service quality, Tourist Satisfaction and revisiting intention. This study adopted tourists of “Golden Museum” as our research subjects and conducted convenience sampling method to collect questionnaires. Sample survey contains two ways including paper and website questionnaires and gathers them from ten o' clock in the morning to five o'clock in the afternoon during January and March, 2016. In paper-based questionnaires, they were sent to tourists in “Golden Museum” and all items should be confirmed to be filled by people completely before collecting them. In website-based questionnaires, they were collected by Google document and Facebook platforms. These studies has issued 475 questionnaires including 225 website questionnaires and 250 paper questionnaires, and of which 451 returned questionnaires are valid, so the effective response rate is 95%. The results show that (1) experiential marketing has significant positive influence on Tourist Satisfaction; (2) experiential marketing has significant positive influence on revisiting intention; (3) service quality has significant positive influence on Tourist Satisfaction; (4) service quality has significant positive influence on revisiting intention; (5) Tourist Satisfaction has significant positive influence on revisiting intention. Finally, this study provides several suggestions: (1) In experiential marketing, sense experience, feeling experience and relating experience have greater influence on consumer satisfaction and revisiting intention, so business should enhance visitors' these perceived experiences to raise consumers' satisfaction and revisiting intention; (2) In service quality, responsiveness, assurance and empathy have greater influence on consumer satisfaction and revisiting intention, so business should enhance these service qualities to improve consumers' satisfaction and revisiting intention; (3) rich and diverse experience and high service quality are important foundations for improving tourist’s satisfaction and revisiting intention, and these experiences also can create tourist’s positive service perception and wonderful service experience for people to recommend to their friends and family. According to the results of this study, we provided suggestions of management for “Golden Museum” and future research. Keywords: Experiential Marketing, Service Quality, Tourist Satisfaction, Revisiting Intention
Chang, Chih-Cheng, i 張志成. "The study on experience marketing, experiential value, customer satisfaction and repurchase intention of tourist factory visitors -Da-Tung Soy Sauce Black Gold Brewing Museum and Chaolou Fish Shop". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/954n74.
Pełny tekst źródła康寧大學
國際企業管理研究所
102
ABSTRACT Tourism industry has risen and developed in recent years. Many traditional manufacturing plants have been transformed into tourism factories that have become booming. Meanwhile, tourism factories have been popular and burgeoning scenic spots. In this study, the concept of experiential marketing and experiential value were combined with customer satisfaction and repurchase intention in order to probe into the relationship among the four dimensions. This study used questionnaires to conduct data collection. The tourists, visiting Da-Tung Soy Sauce Black Gold Brewing Museum and Choalou Fish Shop in June and July of 2013, were the objects of the study. Totally we send out 500 questionnaires and retrieve 485 valid questionnaires of which were analyzed by use of the SPSS17.0 and AMOS21.0 statistic software. It can be realized that the percentage and the distribution of the personal information of the visitors through the descriptive static. By Independent Samples T Test and one-way ANOVA, we can know if there are significant differences among experience marketing, experiential value, customer satisfaction and repurchase intention under personal variables. We can find out the relationships among experience marketing, experiential value, customer satisfaction and repurchase intention, and testify the study hypotheses by means of Structural Equation Modeling(SEM). Lastly, based on the average scores of the items of the questionnaires, we can make a comparison of the satisfaction between the two factories. The study results that experiential marketing is positively related to experiential value and repurchase intention. Experiential value is positively related to customer satisfaction. Customer satisfaction is positively related to repurchase intention. It shows that parts of the study hypotheses are worked. Based on the study results, we bring up some practical advices to the two tourist factories.
Martin, Simon Geoffrey. "Networking for gold : a multi-level analysis to explain network organising dynamics : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Albany Campus, New Zealand". 2009. http://hdl.handle.net/10179/1249.
Pełny tekst źródła