Artykuły w czasopismach na temat „Gain more audience”
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Pincus, Hanna, Magdalena Wojcieszak i Hajo Boomgarden. "Do Multimedia Matter? Cognitive and Affective Effects of Embedded Multimedia Journalism". Journalism & Mass Communication Quarterly 94, nr 3 (27.06.2016): 747–71. http://dx.doi.org/10.1177/1077699016654679.
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With the increase of online journalism, embedded multimedia stories have become more popular. Yet, little is known about the cognitive and affective effects this journalistic format may have on the audience. This experimental study compares the effects of embedded multimedia, traditional multimedia, and text-only format on readers’ knowledge gain, emotional reactions, and narrative transportation. Overall, the effects are substantially less pronounced than expected. The audiences’ emotional reactions and narrative transportation do not depend on modality, whereas knowledge gain is slightly decreased by multimodality. The theoretical, practical, and methodological implications of these limited effects are discussed.
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Lawrence, Joshua Fahey, Melissa Niiya i March Warschauer. "Narrative Writing in Digital Formats: Interpreting the Impact of Audience". Psychology of Language and Communication 19, nr 3 (1.12.2015): 201–21. http://dx.doi.org/10.1515/plc-2015-0012.
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Abstract Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.
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Chiu, Ming Ming, Yu Won Oh, Jeong-Nam Kim i Ioana A. Cionea. "Serving the Greater Social Good for Personal Gain: Effects of Polite Disagreements in Online Debates". Communication Research 49, nr 3 (8.11.2021): 451–73. http://dx.doi.org/10.1177/00936502211053456.
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Asynchronous, anonymous online debaters might be less likely than face-to-face debaters to value their public self-image ( face), and thus disagree more freely. In this study, we examined whether polite disagreements (as opposed to rude ones) help online debaters win over audience members. An analysis of the most voted-on 100 political debates on Debate.org (200 debaters; 1,750 voters; 472,652 words) showed that debate initiators who used politer face-saving strategies to disagree (i.e., using expressions such as negatives with agree words rather than disagree or harsh rejection words) were more likely to receive more audience votes and win their debates. These results suggest that politeness tactics during online debates increase effectiveness, align with normative ideals, and yield pragmatic gain.
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Sherwood, Merryn, Angela Osborne, Matthew Nicholson i Emma Sherry. "Newswork, News Values, and Audience Considerations". Communication & Sport 5, nr 6 (28.04.2016): 647–68. http://dx.doi.org/10.1177/2167479516645535.
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Substantial research indicates that women’s sports and female athletes gain only a small fraction of sports media coverage worldwide. Research that has examined why this is the case suggested this can be attributed to three particular factors that govern sports newswork: the male-dominated sports newsroom, ingrained assumptions about readership, and the systematic, repetitive nature of sports news. This study sought to explore women’s sports coverage using a different perspective, exploring cases where women’s sports gained coverage. It identified Australian newspapers that published more articles on women’s sports, relative to their competitors, and conducted interviews with both journalists and editors at these newspapers. It found that small, subtle changes to the three newswork elements that had previously relegated the coverage of women’s sports now facilitated it. This research provides evidence that, at least in some newspapers in Australia, sports newswork has developed to include the coverage of women’s sports.
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Phillips, Gail. "The Interactive Audience: A Radio Experiment in Community-Building". Media International Australia 122, nr 1 (luty 2007): 174–85. http://dx.doi.org/10.1177/1329878x0712200120.
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The internet has provided us with a global laboratory to watch community-building in action. However, its role in the virtual universe is one that the more humble radio has had at the local community level since its inception. As soon as one-to-one communication gave way to one-to-many broadcasting, community-building began, based on the shared listening experience — ranging from families gathering around the wireless to local or national audiences tuning in simultaneously. Talkback made radio interactive by bringing the listener into the program, but it also gave program-makers the chance to gain first-hand experience of who was actually out there. This paper describes a radio talkback experiment which unexpectedly exposed the power of the relationship audiences can build with radio. Based on a ‘can you help’ formula, the program found passionate drivers within its audience members to belong, to bond, and to do good works that contribute to the social good.
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Fan, Xinyi. "Research on the Influence of CCTV Documentary City 24 Hours on Audience Subjectivity". Highlights in Business, Economics and Management 28 (9.04.2024): 83–88. http://dx.doi.org/10.54097/zypx1j61.
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As an art form with reality as the core, how to make the audience have a sense of participation and play their subjectivity is a subject worth research and discussion. In recent years, under the rapid development and innovation of China’s TV documentary industry, excellent documentaries such as “A Bite of China”, “I Repair Cultural Relics in the Forbidden City” and “City 24 Hours” have been produced. However, it is undeniable that China’s documentary industry needs to improve more from the audience’s perspective to gain a higher national degree. Therefore, this paper studies the influence of the CCTV documentary series “City 24 Hours” on the audience’s subjectivity. This paper mainly studies the limitations of the documentary 24 Hour City in stimulating the subjectivity and making the audience produce “semantic democracy” for the narrative object. This includes serious labels, a lack of detail and engaging narratives, and even the mining and creation of traditional elements and online celebrity landmarks. The exploration of this series of problems and the implementation of countermeasures will be the only way in the development process of the documentary.
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Aslam, Qistas. "Rise in Instagram Influencers: A Lahore based Survey". Global Multimedia Review I, nr I (30.12.2018): 23–34. http://dx.doi.org/10.31703/gmmr.2018(i-i).03.
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Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining and sometime informative content. Influencers are the marketers of social media. Influencers are also works as Bloggers, Youtubers and Podcasters, but not all bloggers are influencers. With the passage of time influencers have gained more attention and fame. They had given marketers new dimension of their product endorsement and advertisement. Influencers are making as much money as any other celebrity. Instagram influencers are more famous. They are young age only between 25 to 34 years old.
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Gibson, Kristin E., Allison R. Fortner, Alexa J. Lamm i Laura A. Warner. "Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach". Water 13, nr 21 (22.10.2021): 2992. http://dx.doi.org/10.3390/w13212992.
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The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made aware of the severity of water scarcity issues. Audience segmentation, used frequently by environmental communicators to target unreached groups, is a social marketing strategy that segments audiences with shared characteristics to inform the development of effective communication messages. The purpose of this study was to determine characteristics of audience segments based on their level of water conservation behaviors. An online survey of the United States general public captured levels of water conservation behaviors based on how consumers prepare to vote on policy and intent to engage in water conservation behaviors. Cluster analysis resulted in two audience segments: lower water conservation and higher water conservation. Further analysis indicated significant demographic differences between the segments. The lower water segment presented less education, more moderate or conservative political beliefs, and lower family income levels than the higher water segment. Communication messages for the lower water segment should align with these characteristics, including using less scientific verbiage, linking moderate and conservative perspectives with water conservation, and emphasizing economic gain/loss.
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Brügger, R. K., T. Kappeler-Schmalzriedt i J. M. Burkart. "Reverse audience effects on helping in cooperatively breeding marmoset monkeys". Biology Letters 14, nr 3 (marzec 2018): 20180030. http://dx.doi.org/10.1098/rsbl.2018.0030.
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Cooperatively breeding common marmosets show substantial variation in the amount of help they provide. Pay-to-stay and social prestige models of helping attribute this variation to audience effects, i.e. that individuals help more if group members can witness their interactions with immatures, whereas models of kin selection, group augmentation or those stressing the need to gain parenting experience do not predict any audience effects. We quantified the readiness of adult marmosets to share food in the presence or absence of other group members. Contrary to both predictions, we found a reverse audience effect on food-sharing behaviour: marmosets would systematically share more food with immatures when no audience was present. Thus, helping in common marmosets, at least in related family groups, does not support the pay-to-stay or the social prestige model, and helpers do not take advantage of the opportunity to engage in reputation management. Rather, the results appear to reflect a genuine concern for the immatures' well-being, which seems particularly strong when solely responsible for the immatures.
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Wilson, Mary Katherine, Sarah Marczynski i Elizabeth O’Brien. "Ethical Behavior of the Classical Music Audience". Ethical Human Psychology and Psychiatry 16, nr 2 (2014): 120–26. http://dx.doi.org/10.1891/1559-4343.16.2.120.
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The purpose of this research is to gain a better understanding of expected ethics of audience behavior during a classical music performance. Through a better understanding of cultural identities and practices of the classical music audience, symphony organizations may be able to more closely align audience expectations and the socialization frameworks that are present throughout the classical music experience. The researchers engaged in an ethnographic qualitative research approach in this study. Specific to this study, the researchers were engaging in gaining a greater understanding of classical music audience culture and how this may be impacting participants that are of a “marginalized” or nontraditional classical music audience group. There were 6 new-to-file ticket-buying patrons from the Chattanooga Symphony & Opera who participated in the study. The predominant theme that emerged from the focus group participants was that they like the traditional classical music experience, including venue, audience behavior expectation, and orchestration components, as it is. Further research is needed to better understand if these preferences root in long-standing structural and institutional frameworks that perpetuate cultural identities and practices and minimize audience “performance anxiety” because of reassurance of learned socialization processes (Jacobs, 2000; Mandeles, 1993). Or, if the American classical music audience of today authentically desires the concert etiquette and rituals that began in the 19th century European concert halls because the etiquette and rituals provide an ideal psychological setting for enjoyment of the classical music experience.
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Fisher, R. K. "The Concept of Miracle in Homer". Antichthon 29 (1995): 1–14. http://dx.doi.org/10.1017/s0066477400000903.
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My aim is to establish whether there is a concept of ‘miracle’ or ‘the miraculous’ implicit in the Homeric poems (and therefore perceived and understood by Homer's audience). Such a question is fraught with difficulties, as it necessarily involves broader (and still widely debated) issues such as Homeric man's view of the gods and the essential nature of the early Greek oral epic tradition. But, if an answer can be found, it should in the process help us to gain more insight into those wider issues—the theological basis of the Iliad and the Odyssey, and the world-view of Homer's audience.
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Valeiras-Jurado, Julia, i Noelia Ruiz-Madrid. "The influence of discipline, medium and target audience in multimodal recontextualization practices: The case of popular science online videos". Ibérica, nr 46 (15.12.2023): 237–69. http://dx.doi.org/10.17398/2340-2784.46.237.
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This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online. The focus lies on popular science online videos (i.e., 10-minute videos that disseminate scientific content), which have been previously described as scifotainment or edutainment genres. Like other genres that disseminate science to lay audiences, they partake from a need to recontextualise information. To this aim they resort to a number of strategies that tailor the information to the assumed knowledge of the audience, build credibility and engage the audience (Pérez-Llantada, 2021). Given the multimodal nature of these videos, the recontextualisation processes involved in them imply the orchestration of complex multimodal ensembles. Our aim is to gain more insight into these ensembles and how they enact multimodal recontextualisation strategies (Luzón, 2019; Rowley-Jolivet & Carter-Thomas, 2019; Ruiz-Madrid & Valeiras-Jurado, 2023). In particular, we want to identify similarities and differences in the way multimodal recontextualisation is carried out in videos from different disciplines. With this, we want to contribute to a more accurate description of this emerging genre. To this aim, we adopt a Multimodal Discourse Analysis approach and use specialised annotation software for the comparative analysis of four selected examples. The analysis reveals both similarities and differences regarding the strategies used and their modal realisations. Our findings suggest that while most similarities are triggered by the online medium, the differences can be mainly attributed to the target audience, and to a lesser extent to the scientific discipline.
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Bernard, Seth G., Cynthia Damon i Campbell Grey. "Rhetorics of Land and Power in the Polla Inscription (CIL I2 638)". Mnemosyne 67, nr 6 (12.11.2014): 953–85. http://dx.doi.org/10.1163/1568525x-12301416.
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The famous inscription from Polla reporting a Roman magistrate’s management of problems and opportunities in Italian and provincial contexts is a perennial tease: its information is rich but contradictory. In this paper we accept a second centurybcedate for the inscription and the events it reports but leave the much discussed question of the dedicator’s identity aside in order to focus on the inscription’s rhetoric: by looking at the grounds on which the magistrate claims the esteem of his audience, rather than at how the information he provides ‘is consistent with’ some other set of facts, be it an individual career or a war or a political movement, we gain a clearer understanding of his message and intended audience or audiences. What emerges, we suggest, is a magistrate presenting himself as the ‘face’ of Roman hegemony in southern Italy and Sicily, and in the process revealing the complex processes of cooperation and domination, negotiation and concession that were fundamental to Roman hegemony in that period. More particularly, we argue for the relevance of our magistrate’s actions in Sicily to his reception in Lucania, despite the different status of the two areas vis-à-vis the Roman state.
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Sullivan, Margaret A. "The Witches of Dürer and Hans Baldung Grien*". Renaissance Quarterly 53, nr 2 (2000): 333–401. http://dx.doi.org/10.2307/2901872.
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This study seeks to demonstrate that the timing, subject, and audience for the art of Dürer and Hans Baldung Grien all argue against the view that the witches in their prints and drawings were a reaction to actual witch-hunts, trials, or malevolent treatises such as theMalleus maleficiarum. The witch craze did not gain momentum until late in the sixteenth century while the witches of Dürer and Hans Baldung Grien belong to an earlier era. They are more plausible as a response to humanist interest in the poetry and satire of the classical world, and are better understood as poetic constructions created to serve artistic goals and satisfy a humanist audience.
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Ernayani, Rihfenti, Amiruddin Hamzah, Gerdha Erlinda Sari Lapoliwa, Asep Saepudin i Lucky Radi Rinandiyana. "Business and Entrepreneur Context of Content Creator". Jurnal Komunikasi Profesional 7, nr 1 (25.02.2023): 51–64. http://dx.doi.org/10.25139/jkp.v7i1.6012.
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Digital content has been part in our life as we mostly spend time with our smartphone. Started from seeing recommendation to purchase something, to see latest news, to gain more information, and to expand their thought. Content Creator isn’t mere content anymore when they reach bigger audience and able to perform product promotion. This includes a fact that content creator can construct the reality around their audience. Deddy Corbuzier has this feat and capacity in his content making report and his capacity of inviting government leaders created new perception of intelligence. This means that the era of content can be as bold as academy.
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Zimmerman, P. H., A. Lundberg, L. J. Keeling i P. Koene. "The Effect of an Audience on the Gakel-Call and Other Frustration Behaviours in the Laying Hen (Gallus Gallus Domesticus)". Animal Welfare 12, nr 3 (sierpień 2003): 315–26. http://dx.doi.org/10.1017/s0962728600025823.
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AbstractWhen thwarted in a behaviour, laying hens show an increase in stereotyped pacing, displacement preening and a specific vocalisation known as the ‘gakel-call’. How these behaviours, which might serve as indicators of welfare, are influenced by social factors is not yet known. In this study, we investigated the effect of an audience (another bird or a human) on the expression of the gakel-call and other behaviours indicating frustration. Twenty-four Lohman Brown hens were trained to gain free access to food in a test cage. Sixteen hens were used as test birds and eight as non-test audience birds. The food-deprived test hens were tested for 15 min in a non-thwarting situation (food freely available) and for 15 min in a thwarting situation (food covered but visible). For both situations we investigated four different treatments: no audience in the adjacent cage; a non-thwarted audience bird in the adjacent cage; a thwarted audience bird in the adjacent cage; and finally a human audience. The durations of stereotyped pacing and displacement preening were significantly higher in test birds during thwarting than during non-thwarting; thwarted birds also gave significantly more gakel-calls compared to non-thwarted birds. The test birds, and also the audience birds, gave more gakel-calls when thwarted in the presence of a thwarted conspecific than when in the presence of a non-thwarted bird, but there were no significant differences in stereotyped pacing or displacement preening, which are usually associated with frustration. In conclusion, this study supports the view that the gakel-call signals frustration in laying hens. Furthermore, the state of the audience influences the occurrence of gakel-calls in thwarted hens. Thus, when using the gakel-call as a welfare-indicator, the social aspects of the vocal expression of frustration in laying hens should not be overlooked.
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Muljosumarto, Cindy. "A Case Study Color as a Visual Language: Focused on TV Commercial". Nirmana 17, nr 1 (22.10.2018): 1. http://dx.doi.org/10.9744/nirmana.17.1.1-9.
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Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.
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Ali Mohammed, Siddig Ahmed. "Translating Humorous Expressions into Arabic with Reference to Loss, Gain, and Compensation". International Journal of Applied Linguistics and English Literature 8, nr 6 (30.11.2019): 16. http://dx.doi.org/10.7575/aiac.ijalel.v.8n.6p.16.
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This study is concerned with translating humorous expressions from English into the Arabic Language with reference to Loss, Gain, and Compensation. The idea of the research developed from an observation by the researcher that when the target audience watches a drama of funny episodes, it is hard to interact, laugh or even smile, although the drama may be accompanied by subtitles in Arabic language. The study aims to illustrate the causes of untanslatability and loss, gain, and compensation in humor translation. To achieve the aims of the study, the researcher selected a sample of 10 humorous quotes and jokes from different hilarious resources, including episodes, movies, and sitcoms and other plays. The study was conducted qualitatively and descriptively by meticulously analyzing the translated quotes to probe the causes of loss in humor translation. The study results showed that humorous expressions encounter loss, gain and compensation which require a deep understanding of context and require a sense of humor from the audience and translators besides SL culture involvement. Moreover, the overall findings showed that many humorous expressions have no counterparts in Arabic Language, therefore, loss and gain and compensations are inevitable. Based on the findings, the study concluded that humorous expressions are more frequent and with multi-version and lack the equivalence in Arabic language. It also concluded that the types of humor are an essential element in reducing the sharp difference between the SL quote and its equivalent in the TL and the loss of humor in many cases is inevitable. Finally, the study explicated the main causes and the necessary strategies of loss, gain and compensation to transfer humor into Arabic Language.
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Lim, Veranika, Sara Khan i Lorenzo Picinali. "Towards a More Accessible Cultural Heritage: Challenges and Opportunities in Contextualisation Using 3D Sound Narratives". Applied Sciences 11, nr 8 (8.04.2021): 3336. http://dx.doi.org/10.3390/app11083336.
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This paper reports on the exploration of potential design opportunities for social media and technology to identify issues and challenges in involving people in generating content within a cultural heritage context. The work is divided into two parts. In the first part, arguments are informed by findings from 22 in-depth semi-structured interviews with representatives of cultural institutions and with people from a general audience who recently participated in a cultural activity. The key findings show that social media could be used more extensively to achieve a deeper understanding of cultural diversity, with opportunities in redefining the expert, extending the experience space, and decentralising collaboration. To further support these findings, a case study was set up evaluating the experience of a mini audio tour with user-generated (i.e., personal stories from a local audience) vs. non user-generated (i.e., professional stories including facts) narratives. These were delivered using text and 3D sound on a mobile device. The narratives were related to a built environment in central London near world-renown museums, cultural buildings, and a royal park. Observations, a standardised spatial presence questionnaire, and a short open interview at the end of the tour were used to gain insights about participants preferences and overall experience. Thematic analysis and triangulation were used as a means for understanding and articulating opportunities for social media to better involve and engage people using user-generated narratives presented through 3D sound.
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Côté, Isabelle M., i Emily S. Darling. "Scientists on Twitter: Preaching to the choir or singing from the rooftops?" FACETS 3, nr 1 (1.10.2018): 682–94. http://dx.doi.org/10.1139/facets-2018-0002.
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There have been strong calls for scientists to share their discoveries with society. Some scientists have heeded these calls through social media platforms such as Twitter. Here, we ask whether Twitter allows scientists to promote their findings primarily to other scientists (“inreach”), or whether it can help them reach broader, non-scientific audiences (“outreach”). We analyzed the Twitter followers of more than 100 faculty members in ecology and evolutionary biology and found that their followers are, on average, predominantly (∼55%) other scientists. However, beyond a threshold of ∼1000 followers, the range of follower types became more diverse and included research and educational organizations, media, members of the public with no stated association with science, and a small number of decision-makers. This varied audience was, in turn, followed by more people, resulting in an exponential increase in the social media reach of tweeting academic scientists. Tweeting, therefore, has the potential to disseminate scientific information widely after initial efforts to gain followers. These results should encourage scientists to invest in building a social media presence for scientific outreach.
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Dang, Jing. "Study on the Emotional Impact of Network Broadcast on Young Audience". International Journal of Education and Humanities 11, nr 3 (13.12.2023): 448–51. http://dx.doi.org/10.54097/ijeh.v11i3.15144.
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As an interactive form of real-time transmission of audio and video content through an online platform, online live broadcast connects viewers and hosts in a virtual social space. This study explores the emotional impact and actionable nature of online live streaming on young viewers. The results show that audience participation in online live broadcasts is based on love, admiration and dependence on the host, and they gain emotional comfort and catharsis through watching and interacting. Anchors use a variety of strategies to create and guide the audience's emotional experience, and obtain the audience's emotional investment and rewards. Online live broadcast communities are formed from the gathering of common interests and emotions, providing viewers with emotional companionship and a sense of identity. Although online live broadcast communities can meet the emotional needs of lonely moments, they cannot completely replace the emotional experience in real life, and their emotional connections are limited. Therefore, it is recommended to further study and standardize online live broadcast behavior to better understand and utilize the online live broadcast community and provide a more meaningful emotional experience. This research has important reference value for theory and practice in related fields, and promotes the development and innovation in the field of online live broadcasting.
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Adams, William J. "Scheduling Practices Based on Audience Flow: What are the Effects on New Program Success?" Journalism & Mass Communication Quarterly 74, nr 4 (grudzień 1997): 839–58. http://dx.doi.org/10.1177/107769909707400412.
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This study looked at the effects of lead-in, lead-out, hammocking, and block programming on new programs' renewal rates and the ability of new programs to improve upon the ratings, shares, and rankings compared to the program replaced, the lead-in, and the follow-up. The study found that while these scheduling methods are used with more than 80 percent of new programs, they made no real difference as far as improving rank, rating, or share were concerned. However, they did increase renewal rates. The study also found that the use of these scheduling methods increased even as their effectiveness decreased. Finally, the study found absolute ratings, regardless of whether the numbers represent a gain or a loss, play an increasingly important role in renewal decisions.
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Dong, Luying. "Analysis on the Influencing Factors of Logo Culture of Yunnan Satellite TV in China". Art and Society 2, nr 2 (kwiecień 2023): 15–19. http://dx.doi.org/10.56397/as.2023.04.02.
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With the rise of new media and the development of Chinese TV market, the competition among TV stations is more and more fierce, especially the competition among provincial TV stations. In order to improve the audience rating, all satellite TV stations not only work hard on TV programs, but also shift their attention to the TV logo culture. At this time, the TV logo has become a kind of entry point to gain competitiveness. On the whole, although Yunnan Satellite TV is located in the western border, it contains unique cultural characteristics, which has become the biggest support point for its own development.
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Smith, Shannon M., Craig E. Shepherd i Maxine Evans. "Welcoming Newcomers to Makerspaces". Journal of Technology-Integrated Lessons and Teaching 2, nr 2 (20.01.2024): 39–52. http://dx.doi.org/10.13001/jtilt.v2i2.8207.
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This article provides several self-guided, simple, creative activities to help learners gain familiarity and create with maker tools. Activities center around four categories: low technology, paper circuitry, Sphero robotics, and Cricut cutting machines. Learners use maker resources to build animals, construct LED bracelets or lanterns, code sirens, design stickers, and more. Although the intended audience for this article was undergraduate preservice teachers, most activities have also been completed by students in grades 3-8. Because materials differ by activity, they are presented in each activity.
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Ali Syahputra. "Representasi Poligami Dalam Film “Bismillah Kunikahi Suamimu”". QISTHOSIA : Jurnal Syariah dan Hukum 5, nr 1 (29.06.2024): 30–41. http://dx.doi.org/10.46870/jhki.v5i1.756.
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This paper examines the practice of polygamy represented in the film Bismillah Kunikahi Suamimu by Vyntiana Itari. This paper explores the phenomenon of polygamy in a film that raises the question of how polygamy is represented in the film Bismillah Kunikahi Suamimu. The issue of polygamy in a film is very interesting to study to see if a film can provide education to the public. Through this film, people will easily gain knowledge, even though they are just watching, but without realizing they will gain knowledge. This research uses a qualitative approach by using Sara Mills' discourse analysis, the researcher's subjective interpretation is based on the representation theory developed by Stuart Hall. This paper focuses on the perspective of feminism and analyzes the position of the subject-object and the audience in representing polygamy in the film "Bismillah Kunikahi Suamimu". In this paper, it is found that the movie "Bismillah Kunikahi Suamimu" depicts polygamy from the perspective of women who are empirically the objects in the practice of polygamy. So that it provides more space to provide definitions related to polygamy experienced by women. The results of this study show that in filmmaking, the director is more likely to take the story from a woman's point of view so that the audience will see events from a woman's perspective. The conflict found in the movie "Bismillah Kunikahi Suamimu" is the inner war of women and the unwillingness of parents when their children are polygamous.
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Asifulla, A. "Characteristics of the Digital Marketing using IBM SPSS Statistics". REST Journal on Banking, Accounting and Business 2, nr 2 (1.06.2023): 46–55. http://dx.doi.org/10.46632/jbab/2/2/6.
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Digital marketing is the practice of promoting goods and services online by utilizing digital technology, including the internet, handheld devices, search engines, social networking sites, and various other online platforms. Due to the growth of the worldwide web and the widespread use of cellphones and other mo-bile devices, digital marketing has grown in popularity. Through a variety of internet marketing platforms, it gives companies of all sizes the capacity to reach a worldwide audience and target particular de-mographics. Mobile marketing is one of the most popular digital marketing strategies, along with others. Each strategy offers certain advantages and can be utilized to accomplish particular marketing objectives. Digital marketing research is the process of collecting and analyzing data to understand the behavior, preferences, and needs of your target audience in the digital space. It involves the use of various digital tools and techniques to gather information about customer demographics, buying habits, online activities, and response to marketing campaigns. Here are some of the reasons why digital marketing research is important: Identifying and understanding your target audience: Digital marketing research helps you gain a deep understanding of your target audience's demographics, interests, behaviors, and preferences. By knowing your audience better, you can create more effective marketing campaigns that resonate with them. Evaluation preferences: There are different types of customer relationship management (CRM) techniques, such as analytical, collaborative, traditional, digital, sales-based CRM, sales forecasting, post-sale service, loyalty inbound. The Cronbach's alpha reliability result for the overall model is .759, indicating 62% reliability. Based on the literature review, the model with a Cronbach's alpha value above 75% can be considered for analysis. IBM created SPSS Statistics, a statistical program with features for handling data, advanced analytics, multimodal analytics, intelligence for businesses, and criminal investi-gation. After creating it for a long time, IBM bought SPA Inc. in 2009. The latest releases are marketed under the name IBM SPSS Statistics.
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Guo, Miao. "Social Media Competitive Analysis and Text Mining". Journal of Media Management and Entrepreneurship 3, nr 1 (styczeń 2021): 1–17. http://dx.doi.org/10.4018/jmme.290303.
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As more Americans use Facebook as one of primary sources of news consumption, television broadcasters have increasingly added this social media platform in their distribution strategies for program optimization and audience engagement. Within a local market, media outlets not only need to monitor and analyze their own social media content and online audience behavior but also their competitors’ to increase competitive advantage. This study proposes a social media competitive analysis framework with three aspects: social media utilization, social media content strategy, and social media news engagement. By applying the analytics framework, this study examines the dynamic Facebook competition among five local television stations within a designated market area (DMA) in the U. S. The results show two divergent social media deployment patterns among these five local television broadcasters. Theoretical and practical implications are discussed to help media organizations develop their own social media strategies and gain competitive advantages over their opponents.
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Xia, Zhang. "APPLICATION ANALYSIS OF DIGITAL DISPLAY DESIGN BASED ON DESIGN PRACTICE". Cultural Communication and Socialization Journal 4, nr 2 (4.06.2023): 55–57. http://dx.doi.org/10.26480/ccsj.02.2023.55.57.
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In recent years, with the gradual maturity of digital technology, its application in various exhibitions and displays has become increasingly widespread. The use of digital display technology can not only compensate for the shortage of library resources, but also enhance the interaction between the audience and the exhibits, telling the story behind the exhibits more vividly. This article analyzes the transformation from the application of digital display technology to a comprehensive discipline, stepping onto a new platform of technology, interaction, and openness. Space design forms a manifestation of a social innovation system, becoming a powerful driving trend for social development. Digital experiential display design focuses more on the audience’s evaluation of the display, and only by designing based on public awareness can we better elevate from experiencing basic emotions to experiencing complex emotions, until the final emotional construction and digital experiential display design grasp the balance between education and experience, so that the experience can better serve education and achieve the true purpose of the experience. The aim is to provide new ideas for the better application of digital technology in design practice in the future, lay a digital foundation for the construction of smart displays, enhance the audience’s sense of cultural gain, and fully leverage the educational and guiding role of digital displays.
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Kurniawan, Kurniawan, i Hayati Nupus. "KOMODIFIKASI DALAM AJANG PENCARIAN BAKAT PENYANYI DANGDUT LIGA DANGDUT INDONESIA DI INDOSIAR". WACANA: Jurnal Ilmiah Ilmu Komunikasi 19, nr 1 (29.06.2020): 24. http://dx.doi.org/10.32509/wacana.v19i1.983.
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Liga Dangdut Indonesia (Indonesian Dangdut League) is a popular dangdut singer talent contest in Indosiar television station. It is part of the media strategy to gain ratings and audience share to compete for a slice of the limited advertising cake in the free-to-air commercial television broadcasting. This competiton encourages television managers to think hard to create flagship programs that become media commodities to attract viewers and advertisers. This study aims to identify some forms of commodification on Liga Dangdut Indonesia. Study of dangdut is important for communication research because it will help more understanding about the modern nation-state culture of Indonesia. Drawing on a critical political economy framework, this study uses Mosco's theory regarding processes of commodification of media content, audiences, and workers. Researchers added Fuchs's theory of digital workers to see the phenomenon of commodification in the digital age. This is a qualitative research with case study method. Data collection techniques are carried out by observation and interviews as well as exploring news, audiovisual material, and reports. Researchers found that commodification occurs in the contest in the form of the commodification of media content, audiences, workers, and digital workers. This commodification hides exploitative social relations by presenting them in a form that mistifies dangdut as global, upper-class, nobel culture.
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Zheng, Meng-Cong, i Chih-Yung Chen. "Types of Major League Baseball Broadcast Information and Their Impacts on Audience Experience". Informatics 9, nr 4 (10.10.2022): 82. http://dx.doi.org/10.3390/informatics9040082.
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Baseball is a sport that involves a large number of statistics, which are often displayed during broadcast events to show the players’ performance levels. With the advent of big data, the amount and types of data used in broadcasts have increased yearly. However, the use of complex information challenges the audience’s ability to process it. This study considered data types used during broadcasts as the basis for an in-depth exploration of audiences’ experience resulting from the application of visualization. The study also examined the relationship between the contents of broadcast information and audiences’ sports participation, entertainment experience, and cognitive load. Baseball fans with varying levels of experience with handling different types of information were surveyed to understand the variations in their entertainment experiences and cognitive load levels when they watched a baseball game. The results indicated that fans with low participation levels had insufficient viewing experience, such that the use of visualized statistical information did not facilitate their understanding of the game, nor did they gain more pleasure or meaning from the game through the visualized information. Fans with high participation levels already possessed a wealth of baseball knowledge and experience, so providing visualized information did not significantly elevate their viewing experiences either. Moreover, the visualized information caused them to experience varying amounts of additional cognitive load. These results provide a reference that can be used to design sports broadcasts tailored to different information types and fan characteristics, thus improving fans’ viewing experience of sports broadcasts.
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Green, Joshua. "More Than TV: Channel Ten and Diversity in Free-to-Air Broadcasting". Media International Australia 100, nr 1 (sierpień 2001): 49–63. http://dx.doi.org/10.1177/1329878x0110000107.
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Free-to-air broadcasting is currently facing some tough challenges. Amidst declining viewing figures, the rise of competing technologies and the infiltration of pay TV, free-to-air broadcasters have watched their audience fragment and their revenue base become shaky. This paper examines the way the Ten Network has reconfigured itself in response to some of these challenges, recasting itself as a free-to-air broadcaster narrowcaster, appealing specifically to the youth market as a way of making itself economically viable. In doing so, Ten has introduced to the Australian television environment a new way of conceiving a television network — as an entity that transcends the broadcasting medium and configures itself as a desired cultural space. This paper examines Ten's shift from the position of a broadcaster to a narrowcaster through the introduction of niche marketing and determined counter-programming strategies. Hand in hand with this. Ten's branding strategies and expanded media interests have sought to establish the network as a youth cultural mecca rather than simply a youth-focused broadcaster. This paper will look at the way the reconfigured Ten exists as a portal for youth viewers to gain access to a youth-specific public sphere, a commercial space where they can engage in semiotic self-determination and utilise transnational products enabling a process of DIY citizenship (Hartley, 1999: 162).
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Brod, Artemis. "The Upright Man: Favorinus, his Statue, and the Audience that Brought it Low". Ancient Narrative 15 (14.02.2019): 133. http://dx.doi.org/10.21827/5c643aaa4cc86.
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This article analyzes the performative strategies employed by Favorinus in his Corinthian Oration. Previous scholarship has focused on two aspects of this speech: on the ways in which Favorinus agonistically alludes to Corinthian history, thereby challenging the city’s authority to dismantle his statue; and second, on his insistence that identity is constructed by paideia, a claim that is representative of second century Greek elite culture. I follow the general line of interpretation elaborated in these readings but draw out an aspect of Favorinus’ rhetorical strategy that has been overlooked. Inspired by recent feminist critiques of rectitude and straightness, I argue that Favorinus relies on an orientating rhetoric in order to both resurrect his statue and assert his masculinity against imputations of effeminacy.Artemis Brod is a Visiting Assistant Professor in the Classical Studies department at Indiana University, Bloomington. Currently, she is working on a book project called As Myself: Recognition and Performance in Greek Imperial Oratory in which she investigates techniques of self-presentation used by sophists to gain recognition—aesthetic and social—from their audiences. More broadly, she is interested in representations of the body and narrative form in second century CE literature. She received her PhD from Stanford University in 2016.
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Zhao, Wenyan. "Research on Emotional Factors and Emotional Experience of Information Graphic Design in Visual Communication Design". Tobacco Regulatory Science 7, nr 5 (30.09.2021): 1895–903. http://dx.doi.org/10.18001/trs.7.5.111.
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Objectives: With the development of the Internet and the change of the mode of communication, information is disseminated on a large scale in a very short time. Everyone is surrounded by information. Whoever has the information will have the first chance. Methods: Interactive information visualization design provides more space for independent thinking while conveying information and emotion to users. The public has more strict requirements on visual communication design. Only graphic design incorporating emotional factors can gain public recognition and bring visual impact and spiritual enjoyment to the audience. Results: As the most common and common way of transmitting information, visual communication conveys and transmits information in a form that people can visually recognize. As more cutting-edge design concepts spread within the design circle, many designers are beginning to learn and understand information visualization design. Conclusion: This article will explore the emotional factors and emotional experiences of graphical graphic design in visual communication design through rich and specific information visualization methods.
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Anton, Corey. "Facing the Gorgon: Kenneth Burke on Dramatic Form, Catharsis, and Transcendence". Literature of the Americas, nr 9 (2020): 43–59. http://dx.doi.org/10.22455/2541-7894-2020-9-43-59.
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Drawing mainly upon the thinking of Kenneth Burke, this essay overviews a few psychological functions performed within dramatic works of art. It shows how dramatic works of art (e.g. novels, plays, films, and even TV shows) operate as subtle modes of applied psychology: they offer different types of therapeutic benefits for those who produce such works and also for those who read them and/or audience members who witness them. I try to bring out how modes of catharsis as well as means of transcendence are afforded by dramatic form within art. Even more specifically stated, I review some of Burke’s ruminations upon his own semiautobiographical novel, Towards a Better Life, and I outline how dramatic works of art provide adequate symbolic distance for sizing up one’s life situations and for facing various challenges that can otherwise be too difficult to face head-on. Through symbolic and artistic maneuvers, which enable kinds of identification, authors and audience members learn to face their demons and gain new psychological resolves and/or vistas of self-understanding.
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Valdivia, Angharad. "Holding Up Half the Sky". Girlhood Studies 11, nr 3 (1.06.2018): 84–100. http://dx.doi.org/10.3167/ghs.2018.110308.
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In this article I explore the Half the Sky (HTS) phenomenon, including the documentary shown on the Public Broadcasting Service (PBS) network in 2014. I explore how the girls in whose name the HTS movement exists are represented in relation to Nicholas Kristoff and six celebrity advocates. This analysis foregrounds Global North philanthropy’s discursive use of Global South girls to advance a neoliberal approach that ignores structural forces that account for Global South poverty. The upbeat use of the concept of opportunities interpellates the audience into participating in individualized approaches to rescuing girls. Ultimately girls are spoken for while celebrities gain more exposure and therefore increase their brand recognition.
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Menon, Bindu, i T. T. Sreekumar. "“One More Dirham”: Migration, Emotional Politics and Religion in the Home Films of Kerala". Migration, Mobility, & Displacement 2, nr 2 (3.10.2016): 4. http://dx.doi.org/10.18357/mmd22201615029.
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<p>This article explores the Islamic home-film movement in Kerala, India, a video film movement by amateur filmmakers of the Muslim Community. These films circulate in VCD and DVD format in retail outlets in both Kerala and the Gulf Council Countries (GCC). These films are important for their supporting group, Jamaat-e-islami, one of the most powerful Islamist groups in the South Asian countries of India, Pakistan and Bangladesh, as they try to gain hegemony among Kerala’s Sunni Muslims through an alternative Islamic public culture. Home-films now circulate beyond their original audience of Muslim women in Kerala, among Keralite migrants in the Arab Gulf, who organize public screenings in social gatherings and labour camps. Indeed, the large-scale migration of labor to the GCC has led to a re-imagination of the moral geography of Kerala Muslim households to account for changing gender norms and family structures. The films, concerned with social reform among the Muslim Community of Kerala, also refract the experience of migration to the GCC, particularly in narrating an emotional landscape characterized by precarious conditions of labour, racialised hierarchy and the kafala (the specific employment system in many GCCs, that is a combination of a contract and patronage) through specific tropes of precarity and philosophy of risk in these films.</p>
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Prauscello, Lucia. "Plato Laws 3.680B–C: Antisthenes, The Cyclopes and Homeric Exegesis". Journal of Hellenic Studies 137 (2017): 8–23. http://dx.doi.org/10.1017/s0075426917000039.
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AbstractIn Laws 3.680b–c the Athenian Stranger's positive evaluation of the Cyclopean ‘way of life’ (Od. 9.112–15) is deeply indebted to Antisthenes’ interpretatio Homerica of the Cyclopes as ‘just’ insofar they do not have the need of written law. Antisthenes’ equation of ‘need of law’ with ‘need of written law’ is then contextualized within the unresolved tension, in the legislative project of the Laws, between oral dissemination (‘proems’ to the laws) and the potentially coercive power of the written text. Finally, Megillus’ inept reply to the Homeric quotation by the Athenian Stranger allows us to gain a more nuanced view of the ‘readerly’ dynamics enacted by the internal audience of the Laws.
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Dawson, Amanda, i Scott C. Knowles. "Dramaturging Script Analysis". Theatre Topics 33, nr 3 (listopad 2023): 121–30. http://dx.doi.org/10.1353/tt.2023.a912293.
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Abstract: Theatre students need an expansive view of art and storytelling in order to fully engage the diversity of the field of theatre and performance. We argue this can be accomplished by moving past a focus on the "play from the inside" of most script analysis courses toward a dramaturgical analysis. Dramaturgy offers a broader approach that fosters more complex critical and creative thinking skills, thus providing a stronger foundation for analytical ability. How can dramaturgy broaden the artistic discipline's approach to script analysis? What do we gain from applying a dramaturgical sensibility to script analysis? We suggest the employment of five themes to utilize in dramaturgical analysis: context, audience, creation, shape, and conceptual frameworks.
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Mickevičiūtė, Akvilė, i Daiva Siudikienė. "The Role of Fashion Bloggers in Fashion Marketing Communication". Informacijos mokslai 85 (28.10.2019): 8–23. http://dx.doi.org/10.15388/im.2019.85.15.
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Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.
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Lo, Chung-Ming, i Zih-Sin Syu. "Analyzing drama metadata through machine learning to gain insights into social information dissemination patterns". PLOS ONE 18, nr 11 (30.11.2023): e0288932. http://dx.doi.org/10.1371/journal.pone.0288932.
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TV drama, through synchronization with social phenomena, allows the audience to resonate with the characters and desire to watch the next episode. In particular, drama ratings can be the criterion for advertisers to invest in ad placement and a predictor of subsequent economic efficiency in the surrounding areas. To identify the dissemination patterns of social information about dramas, this study used machine learning to predict drama ratings and the contribution of various drama metadata, including broadcast year, broadcast season, TV stations, day of the week, broadcast time slot, genre, screenwriters, status as an original work or sequel, actors and facial features on posters. A total of 800 Japanese TV dramas broadcast during prime time between 2003 and 2020 were collected for analysis. Four machine learning classifiers, including naïve Bayes, artificial neural network, support vector machine, and random forest, were used to combine the metadata. With facial features, the accuracy of the random forest model increased from 75.80% to 77.10%, which shows that poster information can improve the accuracy of the overall predicted ratings. Using only posters to predict ratings with a convolutional neural network still obtained an accuracy rate of 71.70%. More insights about the correlations between drama metadata and social information dissemination patterns were explored.
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Kisangani, Emizet F., i Jeffrey Pickering. "The Dividends of Diversion: Mature Democracies’ Proclivity to Use Diversionary Force and the Rewards They Reap from It". British Journal of Political Science 39, nr 3 (lipiec 2009): 483–515. http://dx.doi.org/10.1017/s0007123408000598.
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The diversionary proclivities of democratic and autocratic regimes have been debated in the empirical literature. This new theoretical synthesis on the subject builds upon the insights of the institutional approach, rational choice literature on voting and research on audience costs. It is contended that leaders in mature democracies have more incentive to use diversionary force than leaders in other regimes, and they are more likely to gain domestic political and economic benefits from it. To test this, dynamic generalized method of moments (GMM) models are used to ascertain the reciprocal relationships between domestic political unrest, domestic economic performance and foreign military intervention in 140 countries in 1950–96. The theory is supported since, collectively, mature democracies are more prone to use diversionary force and to benefit from it than non-democracies. Interesting nuances appear when specific types of presidential or parliamentary democracies are analysed.
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許彥輝, 許彥輝. "臺灣媒體運動複合體在新冠疫情下之變化歷程：以中華職棒為例". 傳播研究與實踐 12, nr 2 (lipiec 2022): 035–65. http://dx.doi.org/10.53106/222114112022071202003.
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<p>2020年3至5月COVID-19造成運動賽事荒，媒體運動複合體、運動組織與廣告主之間連結關係轉弱，有價運動閱聽人重要性大幅提升。運動組織願意配合媒體運動複合體被動改變，目的一是維持有價運動閱聽人（或球迷），目的二是保有轉播權利金。媒體運動複合體大膽嘗試各式節目，以維持有價運動閱聽人收視慣習。研究更發現在疫情期間，有價運動閱聽人結構改變、影響力增強，維持有價運動閱聽人收視慣習，變成媒體運動複合體當下重點。中華職棒是當時疫情下唯一開打的職業體育組織，進而發展出英語轉播賽事，但其目標卻是宣傳品牌國際知名度而非增加海外有價閱聽人。Twitter的資料分析顯示英語轉播未獲得國外運動閱聽人青睞，這也是2021年中職不再進行英語轉播的主因。</p> <p> </p><p>Under COVID-19 from March to May 2020, the shortage of sports games weakened the links among media-sports complexes, sports organizations, and advertisers. The profitable audience thus became significantly more important. Sports organizations followed the changes initiated by media-sports complexes for two purposes. First, they want to maintain their profitable audience (or fans). Second, they want to continue earning broadcasting royalties. The media-sports complexes experimented boldly with a variety of programs to maintain the viewing habits of the profitable audience. The study also found that during the pandemic, there was a structural change in the profitable audience, and the audience became more influential. Thus, maintaining the viewing habits of the profitable audience became the current focus of media-sports complexes. Under the epidemic, CPBL was the only professional sports league in the world that was still running its regular season. In addition, CPBL even created its English-language broadcast. However, the goal of the English-language broadcast was to promote the international brand recognition rather than to attract more oversea viewers to become its profitable audience. Twitter data analysis showed that the English-language broadcast did not gain popularity among its foreign audience. This was the main reason why English broadcasting was discontinued in 2021.</p> <p> </p>
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Jackl, Jennifer A. "Rules of telling". Journal of Social and Personal Relationships 35, nr 2 (30.11.2016): 263–83. http://dx.doi.org/10.1177/0265407516681539.
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This study sought to gain a better understanding of the process narrators embark upon when deciding what version of a story to tell to a particular audience; a process, hereafter, referred to as narrative adaptation. Inductive, open coding of 25 semi-structured interviews resulted in six rules of telling: (1) If an emotionally close relationship exists with the listener(s), then a more detailed story is told; (2) If it is believed that the listener(s) will not wrongfully judge the storyteller, then a more detailed story is told; (3) If the listener(s) display interest in the story, then a more detailed story is told; (4) If the physical setting is not appropriate, then the story is condensed; (5) If the conversational context is not appropriate, then the story is condensed; and (6) If a meaningful purpose will be fulfilled by telling the story, then a more detailed story is told. Implications of studying the process of narrative adaptation are discussed.
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Gjinali, Vali, i Elif Asude Tunca. "A General Look on the Impact of Turkish Horror Movies: An Exploratory Study on the Opinions of Youth on Horror Movies". SAGE Open 10, nr 4 (październik 2020): 215824402097970. http://dx.doi.org/10.1177/2158244020979701.
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This study aims to examine young Turkish university students’ perceptions on horror movies and the impact of this genre on them. Also, this study aims to gain an understanding of the role of makeup and special effect makeup in horror movies for this particular audience. An exploratory survey was conducted with 1,000 randomly selected participants 18 years and older who were students studying at five universities in the Turkish Republic of Northern Cyprus. Findings suggest that 70.4% of the respondents prefer watching supernatural horror films where the djinn was reported to be the most feared religious horror character; 86.4% of women and 65.8% of men reported supernatural events as scary. With regard to the importance of makeup in horror movies, 67.1% females and 53.9% males reported that makeup in horror movies was very important, where 26.9% preferred blood as a special effect, 51.1% reported that hand-based makeup was more acceptable, and 65.4% indicated that PC-supported makeup would never replace hand-based makeup. These findings suggest that although there is a potential inclination to watch the horror movie genre, which is a very new genre in Turkish cinema as well as the makeup and special effects used in horror movies, specifically djinn makeup appears to be of importance for the young Turkish film audiences.
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Suka, Machi, Takashi Shimazaki, Takashi Yamauchi i Hiroyuki Yanagisawa. "P-148 EFFECTIVENESS OF USING HUMOR APPEAL IN HEALTH PROMOTION MATERIALS". Occupational Medicine 74, Supplement_1 (1.07.2024): 0. http://dx.doi.org/10.1093/occmed/kqae023.0665.
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Abstract Introduction Occupational health professionals develop messages and materials to persuade employees to adopt healthy behaviors or reduce risky behaviors. Health promotion materials do not always have the desired effect due to failure to capture the interest of target audience. We examined the effect of humor appeal (i.e. using humor as an advertising technique to attract attention and increase acceptance of the message) in health promotion materials and how to use it effectively. Methods We prepared printable Posters with different illustrations (humorous vs. non-humorous) × frames (loss- vs. gain-framed) for 5 health topics (smoking cessation, physical activity, cancer screening, bone marrow donor registry, and advance care planning). Web-based surveys were conducted among Japanese adults aged 25-64 years, who were randomly assigned one of the Posters (200 people each) and asked to rate it for persuasiveness (EHPM 2017;22:69) and resistance (EHPM 2022;27:20). The overall score was calculated as the persuasiveness score minus the resistance score. ANOVA was used to compare the mean scores across Posters. Results For the advance care planning Posters, the highest overall score was found in the humorous gain-framed, followed by the humorous loss-framed and the non-humorous. For the other 4 health-topic Posters, the non-humorous version scored significantly higher than the humorous versions. Discussion The use of humor appeal made the message more persuasive when dealing with a little-known health topic like advance care planning but did not when dealing with common health issues like smoking and physical inactivity. Conclusion Humor appeal can help to introduce a new health topic to a wider audience.
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Badua, Frank. "Lies, Sex, and Suicide: Teaching Fundamental Accounting Concepts with Sordid Tales from the Seamier Side of Accounting History". Accounting Historians Journal 46, nr 2 (grudzień 2019): 79–85. http://dx.doi.org/10.2308/aahj-52539.
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The Academy of Accounting Historians has as its motto the Latin proverb praetera illuminet postera, the past illuminates the future. It is an apt motto in many ways. Certainly, many thoughtful accounting academics and professionals will consider how accounting theory and practice have evolved over time, and thereby gain a deeper insight into how both professional and scholarly endeavors should be conducted. But this AHJ Salmagundi article suggests another way by which the past can illuminate the future. Accounting history provides concrete examples of fundamental accounting concepts. And, because many of these examples are found in scandalous, shocking, and sordid events, the lessons could be more compellingly and vividly illustrated to the audience, by the operation of the rhetorical phenomena collectively known as the Aristotelean Triad.
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Bayu Wibisono, Mohammad Mersa, Handi Prasetyanto, Borsak Sitanggang, Armedya Dewangga i Merry Maryati. "Impacts of Influencers on Customer’s Purchase Intentions in Instagram". Indonesian Business Review 6, nr 1 (22.06.2023): 35. http://dx.doi.org/10.21632/ibr.6.1.35-48.
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Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.
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Gabdulhakov, Rashid. "Media Control and Citizen-Critical Publics in Russia: Are Some “Pigs” More Equal Than Others?" Media and Communication 9, nr 4 (21.10.2021): 62–72. http://dx.doi.org/10.17645/mac.v9i4.4233.
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Amid the intensification of state control over the digital domain in Russia, what types of online activism are tolerated or even endorsed by the government and why? While entities such as the Anti-Corruption Foundation exposing the state are silenced through various tactics such as content blocking and removal, labelling the foundation a “foreign agent,” and deeming it “extremist,” other formations of citizens using digital media to expose “offences” performed by fellow citizens are operating freely. This article focuses on a vigilante group targeting “unscrupulous” merchants (often ethnic minorities and labour migrants) for the alleged sale of expired produce—the Hrushi Protiv. Supported by the government, Hrushi Protiv participants survey grocery chain stores and open-air markets for expired produce, a practice that often escalates into violence, while the process is filmed and edited to be uploaded to YouTube. These videos constitute unique media products that entertain the audience, ensuring the longevity of punitive measures via public exposure and shaming. Relying on Litvinenko and Toepfl’s (2019) application of Toepfl’s (2020) “leadership-critical,” “policy-critical,” and “uncritical” publics theory in the context of Russia, this article proposes a new category to describe state-approved digital vigilantes—citizen-critical publics. A collaboration with such publics allows the state to demonstrate a façade of civil society activism amid its silencing; while state-approved participants gain financial rewards and fame. Through Foucauldian discourse analysis, the article reveals that vulnerable groups such as labour migrants and ethnic minorities could fall victim to the side effects of this collaboration.
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R. León, Federico, María I. Calixto, Agustín Espinosa i Carla Huapaya. "Gender moderation of effects of visual framing of Covid-19 messages on negative emotions". Revista de Psicología 13, nr 1 (4.01.2024): 113–30. http://dx.doi.org/10.36901/psicologia.v13i1.1589.
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A recent meta-analysis revealed that not only gain-framed persuasion messages induce positive emotions in the audience whereas loss frames induce negative emotions, but also positive emotions enhance the influence of gain frames whereas negative emotions augment the effects of loss frames; emotions appeared to mediate effects of framed messages on the public’s compliance with a recommendation. Since it is known that women experience more negative emotions than men, we evaluated in the present study gender biases in negative emotions induced by images accompanying texts with nutritional advice to prevent severity of COVID-19 symptoms. The texts were non-loss framed. Using photos of a coffin versus a family, we found a robust image x gender interaction amongst hospital personnel in Lima, Peru: whereas the coffin tended to increase the negative emotions of women, those of men presented an opposite tendency. We conclude that the intervention of emotions in the persuasion process implies that different adherences of men and women to the same message are likely and this should be studied. Researchers who ignore gender in visual framing studies may attain distorted conclusions.
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Myslavskyi, V., i O. Bezruchko. "The Topic of the Soviet-Ukrainian War (1917–1921) in Ukrainian Cinematography of the 1920s". Culture of Ukraine, nr 73 (23.09.2021): 86–90. http://dx.doi.org/10.31516/2410-5325.073.12.
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Most of the films about the revolution and the SovietUkrainian war (1917–1921), made by AUPhCA in 1928–1930, proved to be uninteresting and did not gain big success among the audience. These films were made mostly by the methods of propaganda, posters, without much depth into the essence of the phenomenon, the script was built on a certain pattern — a parallel demonstration of good, brave guerrillas and scornful whites, i.e. on the one hand stupid bourgeois, mocking and torturing their class enemies, on the other hand — smart, heroic, friendly representatives of working class. According to some contemporaries, films about the events of the SovietUkrainian war required other forms, a different embodiment. From naked propaganda, from stencil scheme to a more indepth identification of the moments of class struggle, from a simplified external reflection of events, to a more specific individualization of the participants of the events. However, these films played an important role in the development of adventure cinema.