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Artykuły w czasopismach na temat "Gain more audience"
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Pincus, Hanna, Magdalena Wojcieszak i Hajo Boomgarden. "Do Multimedia Matter? Cognitive and Affective Effects of Embedded Multimedia Journalism". Journalism & Mass Communication Quarterly 94, nr 3 (27.06.2016): 747–71. http://dx.doi.org/10.1177/1077699016654679.
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With the increase of online journalism, embedded multimedia stories have become more popular. Yet, little is known about the cognitive and affective effects this journalistic format may have on the audience. This experimental study compares the effects of embedded multimedia, traditional multimedia, and text-only format on readers’ knowledge gain, emotional reactions, and narrative transportation. Overall, the effects are substantially less pronounced than expected. The audiences’ emotional reactions and narrative transportation do not depend on modality, whereas knowledge gain is slightly decreased by multimodality. The theoretical, practical, and methodological implications of these limited effects are discussed.
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Lawrence, Joshua Fahey, Melissa Niiya i March Warschauer. "Narrative Writing in Digital Formats: Interpreting the Impact of Audience". Psychology of Language and Communication 19, nr 3 (1.12.2015): 201–21. http://dx.doi.org/10.1515/plc-2015-0012.
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Abstract Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.
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Chiu, Ming Ming, Yu Won Oh, Jeong-Nam Kim i Ioana A. Cionea. "Serving the Greater Social Good for Personal Gain: Effects of Polite Disagreements in Online Debates". Communication Research 49, nr 3 (8.11.2021): 451–73. http://dx.doi.org/10.1177/00936502211053456.
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Asynchronous, anonymous online debaters might be less likely than face-to-face debaters to value their public self-image ( face), and thus disagree more freely. In this study, we examined whether polite disagreements (as opposed to rude ones) help online debaters win over audience members. An analysis of the most voted-on 100 political debates on Debate.org (200 debaters; 1,750 voters; 472,652 words) showed that debate initiators who used politer face-saving strategies to disagree (i.e., using expressions such as negatives with agree words rather than disagree or harsh rejection words) were more likely to receive more audience votes and win their debates. These results suggest that politeness tactics during online debates increase effectiveness, align with normative ideals, and yield pragmatic gain.
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Sherwood, Merryn, Angela Osborne, Matthew Nicholson i Emma Sherry. "Newswork, News Values, and Audience Considerations". Communication & Sport 5, nr 6 (28.04.2016): 647–68. http://dx.doi.org/10.1177/2167479516645535.
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Substantial research indicates that women’s sports and female athletes gain only a small fraction of sports media coverage worldwide. Research that has examined why this is the case suggested this can be attributed to three particular factors that govern sports newswork: the male-dominated sports newsroom, ingrained assumptions about readership, and the systematic, repetitive nature of sports news. This study sought to explore women’s sports coverage using a different perspective, exploring cases where women’s sports gained coverage. It identified Australian newspapers that published more articles on women’s sports, relative to their competitors, and conducted interviews with both journalists and editors at these newspapers. It found that small, subtle changes to the three newswork elements that had previously relegated the coverage of women’s sports now facilitated it. This research provides evidence that, at least in some newspapers in Australia, sports newswork has developed to include the coverage of women’s sports.
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Phillips, Gail. "The Interactive Audience: A Radio Experiment in Community-Building". Media International Australia 122, nr 1 (luty 2007): 174–85. http://dx.doi.org/10.1177/1329878x0712200120.
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The internet has provided us with a global laboratory to watch community-building in action. However, its role in the virtual universe is one that the more humble radio has had at the local community level since its inception. As soon as one-to-one communication gave way to one-to-many broadcasting, community-building began, based on the shared listening experience — ranging from families gathering around the wireless to local or national audiences tuning in simultaneously. Talkback made radio interactive by bringing the listener into the program, but it also gave program-makers the chance to gain first-hand experience of who was actually out there. This paper describes a radio talkback experiment which unexpectedly exposed the power of the relationship audiences can build with radio. Based on a ‘can you help’ formula, the program found passionate drivers within its audience members to belong, to bond, and to do good works that contribute to the social good.
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Fan, Xinyi. "Research on the Influence of CCTV Documentary City 24 Hours on Audience Subjectivity". Highlights in Business, Economics and Management 28 (9.04.2024): 83–88. http://dx.doi.org/10.54097/zypx1j61.
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As an art form with reality as the core, how to make the audience have a sense of participation and play their subjectivity is a subject worth research and discussion. In recent years, under the rapid development and innovation of China’s TV documentary industry, excellent documentaries such as “A Bite of China”, “I Repair Cultural Relics in the Forbidden City” and “City 24 Hours” have been produced. However, it is undeniable that China’s documentary industry needs to improve more from the audience’s perspective to gain a higher national degree. Therefore, this paper studies the influence of the CCTV documentary series “City 24 Hours” on the audience’s subjectivity. This paper mainly studies the limitations of the documentary 24 Hour City in stimulating the subjectivity and making the audience produce “semantic democracy” for the narrative object. This includes serious labels, a lack of detail and engaging narratives, and even the mining and creation of traditional elements and online celebrity landmarks. The exploration of this series of problems and the implementation of countermeasures will be the only way in the development process of the documentary.
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Aslam, Qistas. "Rise in Instagram Influencers: A Lahore based Survey". Global Multimedia Review I, nr I (30.12.2018): 23–34. http://dx.doi.org/10.31703/gmmr.2018(i-i).03.
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Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining and sometime informative content. Influencers are the marketers of social media. Influencers are also works as Bloggers, Youtubers and Podcasters, but not all bloggers are influencers. With the passage of time influencers have gained more attention and fame. They had given marketers new dimension of their product endorsement and advertisement. Influencers are making as much money as any other celebrity. Instagram influencers are more famous. They are young age only between 25 to 34 years old.
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Gibson, Kristin E., Allison R. Fortner, Alexa J. Lamm i Laura A. Warner. "Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach". Water 13, nr 21 (22.10.2021): 2992. http://dx.doi.org/10.3390/w13212992.
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The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made aware of the severity of water scarcity issues. Audience segmentation, used frequently by environmental communicators to target unreached groups, is a social marketing strategy that segments audiences with shared characteristics to inform the development of effective communication messages. The purpose of this study was to determine characteristics of audience segments based on their level of water conservation behaviors. An online survey of the United States general public captured levels of water conservation behaviors based on how consumers prepare to vote on policy and intent to engage in water conservation behaviors. Cluster analysis resulted in two audience segments: lower water conservation and higher water conservation. Further analysis indicated significant demographic differences between the segments. The lower water segment presented less education, more moderate or conservative political beliefs, and lower family income levels than the higher water segment. Communication messages for the lower water segment should align with these characteristics, including using less scientific verbiage, linking moderate and conservative perspectives with water conservation, and emphasizing economic gain/loss.
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Brügger, R. K., T. Kappeler-Schmalzriedt i J. M. Burkart. "Reverse audience effects on helping in cooperatively breeding marmoset monkeys". Biology Letters 14, nr 3 (marzec 2018): 20180030. http://dx.doi.org/10.1098/rsbl.2018.0030.
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Cooperatively breeding common marmosets show substantial variation in the amount of help they provide. Pay-to-stay and social prestige models of helping attribute this variation to audience effects, i.e. that individuals help more if group members can witness their interactions with immatures, whereas models of kin selection, group augmentation or those stressing the need to gain parenting experience do not predict any audience effects. We quantified the readiness of adult marmosets to share food in the presence or absence of other group members. Contrary to both predictions, we found a reverse audience effect on food-sharing behaviour: marmosets would systematically share more food with immatures when no audience was present. Thus, helping in common marmosets, at least in related family groups, does not support the pay-to-stay or the social prestige model, and helpers do not take advantage of the opportunity to engage in reputation management. Rather, the results appear to reflect a genuine concern for the immatures' well-being, which seems particularly strong when solely responsible for the immatures.
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Wilson, Mary Katherine, Sarah Marczynski i Elizabeth O’Brien. "Ethical Behavior of the Classical Music Audience". Ethical Human Psychology and Psychiatry 16, nr 2 (2014): 120–26. http://dx.doi.org/10.1891/1559-4343.16.2.120.
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The purpose of this research is to gain a better understanding of expected ethics of audience behavior during a classical music performance. Through a better understanding of cultural identities and practices of the classical music audience, symphony organizations may be able to more closely align audience expectations and the socialization frameworks that are present throughout the classical music experience. The researchers engaged in an ethnographic qualitative research approach in this study. Specific to this study, the researchers were engaging in gaining a greater understanding of classical music audience culture and how this may be impacting participants that are of a “marginalized” or nontraditional classical music audience group. There were 6 new-to-file ticket-buying patrons from the Chattanooga Symphony & Opera who participated in the study. The predominant theme that emerged from the focus group participants was that they like the traditional classical music experience, including venue, audience behavior expectation, and orchestration components, as it is. Further research is needed to better understand if these preferences root in long-standing structural and institutional frameworks that perpetuate cultural identities and practices and minimize audience “performance anxiety” because of reassurance of learned socialization processes (Jacobs, 2000; Mandeles, 1993). Or, if the American classical music audience of today authentically desires the concert etiquette and rituals that began in the 19th century European concert halls because the etiquette and rituals provide an ideal psychological setting for enjoyment of the classical music experience.
Książki na temat "Gain more audience"
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Rodriguez, Andrea, Camil Biazus-Dalcin i Lorraine van Blerk. 'Do Not Give Up On Us’: a workshop guide for health promotion and civic engagement. University of Dundee, 2022. http://dx.doi.org/10.20933/100001261.
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When working with young people experiencing poverty, homelessness or any other adversity, there is need to have a deep understanding of the young persons’ life experiences as a foundation to develop trust, mutual learning, and construction of knowledge. The ‘Do Not Give Up Project’ is a knowledge exchange and educational training package co-designed to promote health equity and civic engagement with and for people facing multiple vulnerabilities. Within this context, we aimed to provide more opportunities for young people to co-create new knowledge and be involved in the design of health educational resources. This workshop guide aims to share ideas of activities and topics to be sensitively explored by third and health sector practitioners who are interested in improving engagement, health knowledge and the participation of young people they interact with. This guide presents eight workshop themes designed to be flexible and adaptable to the practitioner’s audience and local circumstances. Four health promotion topics and four civic engagement topics. It is intended to be used by practitioners who already work with young people or seek to gain more insights and experience in interacting with these groups. It is free to download and use with the appropriate acknowledgment.
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McEneaney, Kevin T. Tom Wolfe’s America. Praeger, 2009. http://dx.doi.org/10.5040/9798216026365.
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While The Right Stuff and The Bonfire of the Vanities remain perhaps his best-known works, Tom Wolfe's journalism and fiction continues to enjoy a large audience, perhaps chiefly because of the variety of his subjects and his controversial approach to them. Here, McEneaney offers an account of the man and his works, explaining along the way Wolfe's use of irony, his obsessive themes, and even his use of pranks. More comprehensive in scope than any preceding book on Wolfe, it offers accurate and accessible commentary based upon what Wolfe admits about his own work. In this new book, Wolfe's work is put in journalistic and literary context. The reliability of Wolfe's journalism is discussed, especially when there are alternative narrations to events he has depicted. McEneaney also examines the Wolfe's use of pranks that he plays on readers at times, and uncovers the influences on Wolfe that have contributed to his unique style. Finally, the author discusses Wolfe's impact on other writers. Readers will gain access into Wolfe's world through this detailed and colorful work.
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Hiramatsu, Kei. The Structure of Second Corinthians. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9780567708861.
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Hiramatsu Kei examines the literary structure of 2 Corinthians, and how it can illuminate our understanding of this Pauline letter and its intended message. He explores the theoretical foundations of Inductive Bible Study as an approach which focuses on the meaning of biblical passages to the original audience, and how this can inform meaning for readers today; while using readers’ perceptions of the meaning of the biblical text in its final form as a starting point, he also prioritizes the literary context as consequential evidence for interpretation. Hiramatsu proposes that 2 Corinthians consists of seven major segments which coherently develop Paul’s discourse pertaining to ministry, and he argues that there are two major components of the literary structure: the division of the letter into the seven parts and the identification of major structural relationships between the divided parts and the letter as a whole. He discusses the theological implications that arise from a literary investigation, illustrating that an inductive and integrative approach not only presents a more suitable and helpful literary structure for 2 Corinthians but also demonstrates the relevance of studying the literary structure when seeking to gain understanding of the theological implications of this Pauline letter.
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Rondinone, Troy. “And the Winner—Television!”. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037375.003.0002.
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This chapter traces boxing's crooked path to respectability in order to gain an understanding the incredible success of TV boxing in the middle of the twentieth century. Boxing was born in the late 1800s, when the adoption of the Queensberry rules ended the old bare-knuckle days of limitless rounds, neck choking, no weight classifications, and muddy deaths. The new rules imposed uniformly sized rings, three-minute rounds, standardized judging, weight categories, and padded leather boxing gloves. The new structure fit in well with Progressive Era concerns regarding social regulation and masculine regeneration. America was changing dramatically in the decades between the end of the Civil War and start of the First World War. Millions of non-English speaking New Immigrants from southern and eastern Europe poured into America's ports. By the 1940s, a single Mafia family managed to dominate the fight racket, led by a hit man named Frankie Carbo. When boxing came to television, the mob did not leave. In fact, it skimmed more money than ever. Home audiences were unaware that Gillette and the mob brought them the Friday Night Fights.
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Osborne, Judy. Wisdom for Separated Parents. ABC-CLIO, LLC, 2011. http://dx.doi.org/10.5040/9798216036333.
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The stories within this book document how men and women—both straight and gay—have rearranged their lives to create harmonious kinship relationships and be successful parents after separation, thereby proving that divorce does not have to mean "unhappily ever after." Anchored in the author's personal experience, Wisdom for Separated Parents: Rearranging Around the Children to Keep Kinship Strong traces the long arc of family change through the actual words of men and women who have struggled through separation and co-parenting. This book provides stories from separated parents that share what they've learned from co-parenting and discovering new kinds of families, revealing insights on the process of untangling, rearranging, and "reinventing" straight and gay families. The extensive interviews in this book reach back as far as the 1950s and explain what it has meant to be separated for decades. These candid stories provide revelations on how to deal with the loss gracefully and minimize ill will, and recount the joys of having a bigger family and more kin connections. This book speaks to two different audiences: today's struggling parents, who will find valuable wisdom as they make crucial decisions about separation and divorce; and readers who have lived this history and will identify with the stories and gain insight and validation regarding their long-ago choices.
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Lenig, Stuart. The Bizarre World of Reality Television. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400619366.
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How do reality television programs shape our view of the world and what we perceive as real and normal? This book explores the bizarre and highly controversial world of reality television, including its early history, wide variety of subject matter, and social implications. In recent decades, reality television shows ranging from Keeping up with the Kardashians to Duck Dynasty have become increasingly popular. Why are these “unscripted” programs irresistible to millions of viewers? And what does the nearly universal success of reality shows say about American culture? This book covers more than 100 major and influential reality programs past and present, discussing the origins and past of reality programming, the contemporary social and economic conditions that led to the rise of reality shows, and the ways in which the most successful shows achieve popularity with both male and female demographics or appeal to specific, targeted niche audiences. The text addresses reality TV within five, easy-to-identify content categories: competition shows, relationship/love-interest shows, real people or alternative lifestyle and culture shows, transformation shows, and international programming. By examining modern reality television, a topic of great interest for a wide variety of readers, this book also discusses cultural and social norms in the United States, including materialism, unrealistic beauty ideals, gender roles and stereotypes in society, dynamics of personal relationships, teenage lifestyles and issues, and the branding of people for financial gain and wider viewership.
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Martin, Joanna, i Emily Wingfield, red. Premodern Scotland. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198787525.001.0001.
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This book brings together original essays by a group of international scholars to offer ground-breaking research into the ‘Advice to Princes’ tradition and related themes of good self- and public governance in Older Scots literature, and in Latin literature composed in Scotland in the fifteenth, sixteenth, and early seventeenth centuries. The essays honour Professor Sally Mapstone and bring to the fore texts both from and about the royal court in a variety of genres, and for a range of audiences. The writers and texts studied include Bower’s Scotichronicon, Henryson’s Testament of Cresseid, and Gavin Douglas’s Eneados. Lesser known authors and texts also receive much-needed critical attention, including Richard Holland’s The Buke of the Howlat, chronicles by Andrew of Wyntoun, Hector Boece, and John Bellenden, and poetry by sixteenth-century writers such as Robert Sempill, John Rolland of Dalkeith, and William Lauder. Non-literary texts, such as the Parliamentary ‘Aberdeen Articles’, further deepen discussion of the volume’s theme. Writings from south of the border, which provoked creative responses in Scots authors, and which were themselves inflected by the idea of Scotland and its literature, are also considered here as well as the Troy Book by John Lydgate, and Malory’s Morte Darthur. With a focus on historical and material context, contributors explore the ways in which these texts engage with notions of the self and with advisory subjects both specific to particular Stewart monarchs and of more general political applicability in Scotland in the late medieval and early modern periods.
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Armor, David J. Forced Justice. Oxford University Press, 1995. http://dx.doi.org/10.1093/oso/9780195090123.001.0001.
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School desegregation and "forced" busing first brought people to the barricades during the 1960s and 1970s, and the idea continues to spark controversy today whenever it is proposed. A quiet rage smolders in hundreds of public school systems, where court- ordered busing plans have been in place for over twenty years. Intended to remedy the social and educational disadvantages of minorities, desegregation policy has not produced any appreciable educational gains, while its political and social costs have been considerable. Now, on the fortieth anniversary of the Supreme Court's epic decision, Brown v. Board of Education, the legal and social justifications for school desegregation are ripe for reexamination. In Forced Justice, David J. Armor explores the benefits and drawbacks of voluntary and involuntary desegregation plans, especially those in communities with "magnet" schools. He finds that voluntary plans, which let parents decide which school program is best for their children, are just as effective in attaining long-term desegregation as mandatory busing, and that these plans generate far greater community support. Armor concludes by proposing a new policy of "equity" choice, which draws upon the best features of both the desegregation and choice movements. This policy promises both improved desegregation and greater educational choices for all, especially for the disadvantaged minority children in urban systems who now have the fewest educational choices. The debate over desegregation policy and its many consequences needs to move beyond academic journals and courtrooms to a larger audience. In addition to educators and policymakers, Forced Justice will be an important book for social scientists, attorneys and specialists in civil rights issues, and all persons concerned about the state of public education.
Części książek na temat "Gain more audience"
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Pandeva, Rada, Caroline Johansen, Rhianon Williams, Carolina Carotta i Giuliana Panieri. "Universally Accessible Marine Science and Ocean Literacy for All Citizens: The Thalassophile Project". W Emotional and Ecological Literacy for a More Sustainable Society, 191–206. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-56772-8_10.
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AbstractThe Thalassophile Project is dedicated to universal accessibility in marine science and ocean literacy, with a focus on the d/Deaf and visually impaired communities. By emphasising accessibility, and illustrating how theory is put into practice, the project brings together a network of cross-sector practitioners, combining marine research, education, and universal accessibility expertise. In this way, the authors propose to foster global awareness of marine sustainability put forward in the Sustainable Development Goals targets. Equally, the Thalassophile Project aims to raise awareness within adult education institutions of the significant number of citizens unable to gain access to information, and a corresponding lack of experience and competence in adult educators in producing barrier-free “Blue Education” resources. The project’s practical initiatives address this gap in educational resources by intertwining SDGs 4, 13, and 14 and aligning with international frameworks such as ESD 2030 and UNESCO guidelines. Activities include creating introductory “episodes” as educational tools, an online resource database, and user-friendly factsheets for specific audiences. The theoretical Common Accessibility Framework forms a baseline for all activities, rooted in Universal Design for Learning. These first pilot activities aim to show how more equitable access for adult learners to high-quality information on ocean sciences and literacy can be effectively achieved and at the same time, inspire and empower people and communities to join forces in making this goal a reality. Finally, this chapter describes outreach efforts, including presentations at international conferences.
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Yu, Hilson Hiu Kai, Dickson K. W. Chiu i Cheuk Ting Chan. "Resilience of Symphony Orchestras to Challenges in the COVID-19 Era". W Advances in Logistics, Operations, and Management Science, 586–601. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4605-8.ch026.
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With the growing number of orchestras and competitions from other media and popular music, orchestras are experiencing higher competition. The world's current trend of art culture is unfavorable to the growth of symphony orchestras and their development of audience base, especially under the COVID-19 pandemic. This study analyzes how Hong Kong Philharmonic Orchestra, a professional orchestra, can retain its leading status, broaden its audience base, and remain resilient to these challenges. Porter's five force model was applied to investigate its operating environment obtained from various information sources to suggest multiple strategies to gain more audiences in local and international markets. This study contributes to discernment for symphony orchestras to implement new strategies to gain resilience from the unprecedented difficulties. Scant studies focus on the marketing and operations of symphony orchestras during the COVID-19 era, especially in East Asia.
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Anderson, Victor. "Deadly Silence: Reflections On Homosexuality And Human Rights". W Sexual Orientation & Human Rights in American Religious Discourse, 185–200. Oxford University PressNew York, NY, 1998. http://dx.doi.org/10.1093/oso/9780195119428.003.0015.
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Abstract The black homosexual is hard-pressed to gain audience among his heterosexual brothers; even if he is more talented, he is inhibited by his silence or his admissions. This is what the race has depended on in being able to erase homosexuality from our recorded history. The “chosen” history. But these sacred constructions of silence are futile exercises in denial. We will not go away with our issues of sexuality. We are coming home.
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Gaustad, Edwin S. "The Champion Of Religious Liberty". W Roger Williams, 86–111. Oxford University PressNew York, NY, 2005. http://dx.doi.org/10.1093/oso/9780195183696.003.0005.
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Abstract When Roger Williams Arrived In London In 1643, HE HAD three major matters on his mind. First, he was determined to gain some kind of legal recognition for his colony. Second, he wanted to find a wider audience for his observations on Native Americans. And third, he desired to make the case, as strongly and as passionately as possible, on behalf of religious freedom. This was the driving force for Williams for a half-century or more.
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Bravo, Irene Raya, i María del Mar Rubio-Hernández. "An Analysis of Netflix España Campaigns". W Advances in Business Strategy and Competitive Advantage, 367–81. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3119-8.ch024.
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Since entering the Spanish market in October 2015, Netflix has engaged in several advertising campaigns, deployed online, which are designed to appeal to some aspects of Spanish culture. The obvious aim has been to promote Netflix programming and to establish a connection to the Spanish audience. The strategy, which alludes to recognisable elements from the culture of the target audience, has been developed to promote both international productions as well as national ones, in which cultural references are reflected in the context in which they emerge. This chapter analyses the trajectory of Netflix Spain's marketing campaigns over the last three years, focusing on Paquita Salas as a case study, and determining to what extent the advertising exploits current local social and cultural situations in order to gain more engagement on the part of the spectator.
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Scott, Suzanne. "One Fanboy to Rule Them All". W Fake Geek Girls, 144–83. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479838608.003.0006.
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Chapter 5 discusses how professionalization runs apace differently for fanboys and fangirls within the convergence culture industry. Through an analysis of emergent authorial archetypes like the “fanboy auteur” and the “fantrepreneur” and how they model fannish consumption, this chapter considers who can more or less easily trade on their fan identities for professional gain. Specifically, this chapter theorizes the industrial and fannish appeal of these figures as “moderators” for the evolving relationship between industry and audience, and their perceived ability to speak fans’ “language.”
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Bolt, Neville. "The New Strategic Operating Concept". W The Violent Image, 227–56. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780197511671.003.0009.
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Propaganda of the Deed has become the new strategic operating concept for insurgents in the 21st century. Chapter 8 highlights why. Increased media competition and appetite for dramatic images to gain audience attention parallels individuals’ ability to self-generate political and social messages at low cost due to digital technologies. Economic and technological globalization have unlocked new spaces for insurgents and revolutionaries to occupy and exploit with new images and ideas. The central strategic operating concept acquires force where insurgent groups have the technical means to distribute messages but also the electronic and physical networks of dissemination where their ideas can gain traction. Through these networks, messages circumvent friction and move from a position of control or more appropriately, management, to a vicarious, self-generating life form where protest and militancy produce their own dynamic.
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Biet, Christian. "Spectacle and martyrdom: bloody suffering, performed suffering and recited suffering in French tragedy (late sixteenth and early seventeenth centuries)1". W The Hurt(ful) Body. Manchester University Press, 2017. http://dx.doi.org/10.7228/manchester/9781784995164.003.0002.
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Biet’s chapter about French 17th- and 18th- century spectacle and text introduces the important theme of performance by reaffirming the key role of performing in terms of a public repetition of traumatic experiences already stirring the social fabric. At the start of the early modern period, when tragedy re-emerges in a sort of re-birth, tragic theatre becomes an alternative scenery for social action, a virtual scene for experimental lives, but also another scaffold and another judicial court for the audience, taking place inside theatres. Performing bodies, as Biet’s account reveals, are never at the start of a process of public spectacularization of violence. It thereby constitutes an essential meditation on where ‘art’ took up and discontinued the real to an early modern society that still knew spectacular punishment. Performers, as Biet sees them, engaged in anxieties opened by real trials and judiciary rulings, yet their repetitions permitted audiences to gain a more solid foothold in the ‘open wounds’ of an ongoing punitive judiciary.
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Oralkan, Ayca. "The Interaction of Memes and Digital Rhetoric With Stereotypes". W Advances in Marketing, Customer Relationship Management, and E-Services, 227–37. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch020.
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On the basis of efforts to gain an advantage in a competitive environment, the rhetoric, as an ancient persuasion technique, has enabled companies and brand messages to reach the audience effectively. Internet memes are widely used in shaping digital rhetoric strategies as information units that reflect cultural tendencies and are rapidly disseminated by internet users in social media. It is aimed to draw attention to the products by developing certain properties of potentially unforgettable memes as effective mediums to spread messages. Market segments enable targeted messages to reach potential customers who likely respond positively to specific ads. Rhetoric strategies focus on making the memes more persuasive to these target groups, where stereotypes are transformed into effective mediums for transmitting messages.
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Harris, Paul William. "Hard Times". W Nothing But Christ, 59–76. Oxford University PressNew York, NY, 2000. http://dx.doi.org/10.1093/oso/9780195131727.003.0005.
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Abstract The open-ended policies and strong support for education during Rufus Anderson’s early years as a corresponding secretary with the American Board of Commissioners for Foreign Missions (A.B.C.F.M.) reflected both weakness and strength. On the one hand, Anderson’s inexperience, coupled with the difficulties of transoceanic communication and the institutional culture of Congregationalism, gave the board a weak central structure and allowed the missions great autonomy to set policies at their own discretion. The missionaries, for their part, felt the need above all to gain a sympathetic audience in the early stages of their work. They therefore resisted direction from Boston and tended to be more responsive to indigenous context and demand. Consistent policies, much less any general theory of missions, were therefore difficult to implement.
Streszczenia konferencji na temat "Gain more audience"
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Barros De Sales, André, Eduardo Palmeira, Fabiana Mendes i Mateus Augusto Sousa Silva. "Designing User Persona Cards to Support the Development of Digital Human-Computer Interaction Learning Games". W 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005039.
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This paper introduces a set of user persona cards intended to support the design and validation of learning games in the field of Human-Computer Interaction (HCI). After conducting a survey to understand our target audience better, we used the data to create four personas: one primary, two secondary, and one anti-persona. They prioritize specific player profiles and key attributes identified in the survey. Our user persona cards can serve as a quick and convenient tool to acquire information about the target audience, thereby enabling HCI learning game developers to gain a deeper understanding and more effectively address their users’ needs.
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Hsieh, Cheng-Ta, Chun-Fei Kung, Chin-Chou Chu i Chien C. Chang. "Investigation of Insect Hovering From the Perspective of a Force Element Theory". W ASME 2009 28th International Conference on Ocean, Offshore and Arctic Engineering. ASMEDC, 2009. http://dx.doi.org/10.1115/omae2009-79865.
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Bird or insect flight has been of great interest to general audience, not only to scientists. Numerous works have been devoted to the study of aerodynamics of insect wings, for example, the hovering flight. It is generally considered that the lift supporting the insect comes from the unsteadiness of the flight. However, the term “unsteadiness” itself is loose and imprecise at all. It may include several unsteady components: the motion of wing, vortex in the flow as well as the surface vorticity. The various contributions are now examined from the perspective of a force element theory to gain more insight into the mechanisms of generating lift.
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Popa, Alexandra, Corina Aurora Barbu i Alina Elena Ionașcu. "The New Paradigm of Online Marketing: A Study of Generation Z Consumers’ Behaviour and Their Attitude Towards Brands". W 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/040.
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The marketing environment is evolving and is prone to transformation more often than ever, due to the new digital era and rapid technological development;therefore, companies, along with marketers, are constantly trying to improve consumer experience, in an effort to fulfill their customers` needs and desires accordingly.Studying the consumer behavior of Generation Z is crucial for online marketers due to the fact that they are starting to gain significant purchasing power and have become a target audience for retailers worldwide. Through this article, we aim to find out insights regarding consumption habits, preferences of shopping methods, preferred channels, attitudes, perceptions regarding certain influencing factors of Generation Z consumers, focusing on online marketing elements. The research instrument was a survey created through the Google Forms platform which was distributed exclusively to Generation Z respondents via online channels.The survey was completed by a total number of 125 respondents and the obtained results were presented in the form of a descriptive analysis.The main results show that Gen Z consumers are more likely to use online channels in their buying process(as a means of information) and are influenced by a different range of factors than previous generations.Other elements that we focused on were the preffered online shopping channels, shopping habits according to various product categories, attitude towards brands and willingness to pay. Apart from the scientific contribution, this study can have as possible practical implications the development and customization of new marketing directions by companies, with the aim of targeting this audience of great interest, namely Gen Z.
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Feng, Xiaohan, i Makoto Murakami. "Subverting Two Character Stereotypes at Once: Exploring AI's Role in Subverting Stereotypes". W 4th International Conference on NLP Trends & Technologies. Academy & Industry Research Collaboration, 2023. http://dx.doi.org/10.5121/csit.2023.131401.
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The Aim of this paper is to explore different ways of using AI to subvert stereotypes more efficiently and effectively. It will also enumerate the advantages and disadvantages of each approach, helping creators select the most appropriate method for their specific situations. AI opens up new possibilities, enabling anyone to effortlessly generate visually stunning images without the need for artistic skills. However, it also leads to the creation of more stereotypes when using large amounts of data. Consequently, stereotypes are becoming more prevalent and serious than ever before. Our belief is that we can use this situation in reverse, aiming to summarize stereotypes with AI and then subvert them through elemental exchange. In this study, we have attempted to develop a less time-consuming method to challenge character stereotypes while embracing the concept of "exchange." We selected two character archetypes, namely the "tyrant" and the "mad scientist," and summarized their stereotypes by generating AI images or asking ChatGPT questions. Additionally, we conducted a survey of real historical tyrants to gain insights into their behavior and characteristics. This step helped us comprehend the reasons behind stereotyping in artwork depicting tyrants. Based on this understanding, we made choices about which stereotypes to retain. The intention was to empower the audience to better evaluate the identity of the character. Finally, the two remaining character stereotypes were exchanged, and the design was completed. This paper documents the last and most time-consuming method. By examining a large number of sources and examining what stereotypical influences were used, we were able to achieve a greater effect of subverting stereotypes. The other method is much less time-consuming but somewhat more random. Whether one chooses by subjective experience or by the most frequent choices, there is no guarantee of the best outcome. In other words, it is the one that best guarantees that the audience will be able to quickly identify the original character and at the same time move the two characters the furthest away from the original stereotypical image of the original. In conclusion, if the designer has sufficient time, ai portrait + research or chatGPT + research can be chosen. If there is not enough time, the remaining methods can be chosen. The remaining methods take less time and the designer can try them all to get the desired result.
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Altenberga, Jana, i Zanda Rubene. "How to Learn Science Literacy? Overview of Most Topical and Researched Learning Approaches". W 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.35.
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Rising levels of disinformation and fake news have been posing risk to democracy, public health and wellbeing of a democratic society, an issue becoming even more evident during Covid-19 pandemic. Thus, in the current post-truth era, where opinions are becoming more important than facts, scientific literacy skills enhanced by education is seen as one of the solutions to help combat a threat of misleading information. In order to understand the most effective educational approaches that aims to enhance science literacy skills, systemic literature review of the research articles published between year 2018 and 2021 were performed. The goal of this systemic literature review is to gain an overview on the most researched learning techniques and approaches that has proven to successfully improve educational processes and enhance scientific literacy and understanding of science. After content analysis of 262 article abstracts containing keywords “Science literacy” or “Scientific literacy” on the Web of Science database, a total of 54 articles were identified that had described a learning approach or a technique that has improved learning process and results in the subjects of science, technology, engineering or mathematics while enhancing general understanding of science and improving science literacy. It was found that the following learning approaches were seen to be effective when improving scientific literacy skills – citizen science, context-based learning, inquiry-based learning (including discovery learning method, guided inquiry, and active learning), problem-based learning and socio-scientific learning approach. Each of the approaches were analysed and compared to find common/different aspects that can help identify and choose the right approach for specific target audience.
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Szedmák, Borbála. "Business Model Innovation and the First Steps of Digitalization in the Case of Symphony Orchestras". W New Horizons in Business and Management Studies. Conference Proceedings. Corvinus University of Budapest, 2021. http://dx.doi.org/10.14267/978-963-503-867-1_15.
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The study highlights the importance of orchestras being able to respond to the changing needs of consumers and adapt to changes in the world. Such a change is, for example, the current coronavirus epidemic, which poses especially great difficulties for organizations of the cultural sector that deal with performing arts, as concerts and performances – providing the basis of their operation – have become impossible. In order to gain “immunity” to the virus, business model innovation and exploiting opportunities offered by digitalization are essential. Furthermore, similar cases can occur at any time for which orchestras have to be prepared. As a result, orchestras (and in a broader sense all kinds of organizations) need to fundamentally rethink their business models. After conducting secondary research and interviews with 10 symphony orchestra managers and 10 symphony orchestra musicians, I have identified some novel aspirations, attempts and projects selected from international and Hungarian symphonic orchestral life to provide excellent examples of how the business model can be redefined and how the expectations of the 21st-century audience can be met. These examples show that there are orchestras which have understood that responding to the changing demands of consumers and utilizing the opportunities given by technology is essential, although it is still a question of how many more “coronavirus waves” are needed to make it clear for all orchestras that fundamental changes are necessary to preserve a market-leading position or become a market leader.
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Rushforth, Alex, Marta Sienkiewicsz, Haley Hazlett, Ruth Schmidt, Sarah de Rijcke i Stephen Curry. "Introducing RRA-Tracker: An online tool mapping the global research assessment reform landscape". W 27th International Conference on Science, Technology and Innovation Indicators (STI 2023). International Conference on Science, Technology and Innovation Indicators, 2023. http://dx.doi.org/10.55835/6439616d4e3bac8a15a26df3.
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Over the past decade, international efforts to reform how research is recognized and rewarded in academia have gathered substantial momentum. Animated by concerns that overly-narrow criteria and indicators of research quality are creating unsustainable and unequal career systems and narrowing knowledge production, various reform movements focusing on responsible metrics, research integrity, open research, Diversity, Equity and Inclusion have coalesced under the label of Responsible Research Assessment (RRA). Reform of research assessment remains a challenging process because it impacts established processes, cultures and norms. Despite the growing recognition of the need for change, organisations embarking on reform programmes may not always be sure where is the best place to start. The RRA-Tracker aims to help them overcome that hesitancy. The RRA-Tracker is an online tool for exploring how academic research institutions around the world have introduced and implemented new responsible research assessment practices. The tool enables more experienced institutions to share what they are doing with the wider world, while helping other institutions gain an overview of global developments in assessment reform. It’s populated with policies, roadmaps and other documents from hundreds of institutions all over the world covering innovations in academic hiring, promotion and tenure assessments, together with expertly curated insights to help users discover and discuss what’s possible. This poster presentation will introduce the RRA-Tracker, describing its origins, the co-creation process behind it, current coverage and scope, and potential for further development. It will provide screenshots of the tool, as well as QR codes linking the STI audience directly to the tool.
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Rahyadi, Irmawan, Olivia Priskha Dewi, Jonathan Alexander Citra, Patricia Aurora Hapsari i Zahra Azizah Rizki. "Embracing engagement, practice, and viral content: using TikTok to gain more TV audiences". W 2023 International Conference On Cyber Management And Engineering (CyMaEn). IEEE, 2023. http://dx.doi.org/10.1109/cymaen57228.2023.10050955.
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Steinberg, Richard, i George White. "Aligning User Experience with Communication Theory to Explain Why We Love and Hate Hotels". W 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003230.
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Rhetorical theorist Sonja Foss introduced a theory of visual rhetoric in 1971 (Foss,2004). Aligning Applied Human Factors Engineering (AHFE) with visual rhetoric can provide the field of UX with a deeper understanding of how a design can impact the effective performance and usability of products. According to Foss, visual objects are not inherently rhetorical, but when they are organized to express symbolic action, allow for human intervention, and target a specific audience, these visual systems gain rhetorical significance (Foss, 2004). All the various user interfaces (UI) that humans interact with day to day include attempts by a user experience (UX) designer to "guide" the user to the proven, most effective, lowest-risk means of accomplishing a specific goal. Aligning user experience (UX) with the principles of rhetorical theory establishes an important facet through which the designer can understand why a UI design fails or succeeds. Aristotle taught that the speaker accomplishes persuasion accomplished by appealing to the three pillars of rhetoric: logos (appealing to logic), pathos (appealing to emotions), and ethos (appealing from authority).Similarly, Don Norman stated (2013), "Cognition provides understanding, and emotion provides value judgement." Norman also discussed (2003) that trust in the UI is damaged when UI doesn't meet these cognitive and emotional expectations. Consider an experience many Americans have in common, staying overnight in a hotel. Every hotel works similarly, understood through the hotel business's well-established practices and expectations built on previous experiences. But imagine what transpires when the experience breaks convention and the unexpected happens. Incorporating rhetorical principles in design considers how users identify and communicate to others in their user group. Appealing to the users through logos, pathos, and ethos helps the designer communicate more effectively, meeting the user's needs. When these pillars work together to communicate with the user more accurately, it improves a user’s discoverability of product features, and system affordances become a pleasant, straightforward experience to enhance the usability of products. High-usability products correlate to reduced cognitive load, task time reduction, and reduced fatigue time. Foss et., Helmers, Marguerite H., and Charles A. Hill. Defining Visual Rhetorics. Mahwah, N.J: Lawrence Erlbaum, 2004. Web.Norman, Donald A. The Design of Everyday Things. Revised and expanded edition. New York, New York: Basic Books, 2013. Print.
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Tan, Wai Beng, i Tong Ming Lim. "A Study on the Centrality Measures to Determine Social Media Influencers in Twitter". W International Conference on Digital Transformation and Applications (ICDXA 2021). Tunku Abdul Rahman University College, 2021. http://dx.doi.org/10.56453/icdxa.2021.1021.
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In recent years, many people have been influenced by YouTuber stars, celebrities, and influencers to their online products, especially on Twitter. Many celebrities who have many followers would start promoting certain products to all their fans and followers. Fans and followers have to share the show with their friends to gain more popularity among other audiences. Celebrities have played a vital role in corporate brands as they can promote the brand products and have also attracted many people who are interested in purchasing the products. Therefore, the group of celebrities can be called social media influencers (SMI). In social network analysis (SNA), a node value influential a network called centrality. Centrality is defined as a value that represents how many connections are from nodes to other nodes (Wasserman & Faust, 1994). There are many methods to define centrality to identify the effect of each node in a social network such as Degree Centrality (DC), Betweenness Centrality (BC), Closeness Centrality (CC), and Eigenvector Centrality (EC). Among these, the eigenvector centrality will give the most influential node in a network. A node with the highest eigenvector value among the other nodes is the most influential/important node in a network. Data was collected from Twitter using the Twitter API with the hashtag #pizzzahut. The goal of this research is to identify the main influencer in the Twitter community. It applied the eigenvector centrality to observe the effect of the centrality value for Twitter data. The result shows that there is a significant difference among the 3 most influential users. This result will be used for future research that will be focused on small and medium enterprise (SME) Twitter data. This research is held a comparison analysis between the 4 centrality measurements approach for determining the most influential user with social network Twitter as its case study. Keywords: Social Media Influencer, Social Network Theory, Centrality Measures
Raporty organizacyjne na temat "Gain more audience"
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Zang, Emma. Bayesian Statistics for Social and Health Scientists in R and Python. Instats Inc., 2023. http://dx.doi.org/10.61700/obtt1o65iw3ui469.
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This seminar will introduce you to Bayesian statistics, which are increasingly popular and offer a powerful alternative to more traditional forms of statistical analysis. Targeted at a social and health science audience, the seminar will cover the fundamentals of Bayesian inference and illustrate a variety of techniques with applied examples of Bayesian regressions and hierarchical models. You will gain an understanding of Markov chain Monte Carlo (MCMC) methods and learn how to develop and validate Bayesian models so that you can apply them in your daily research, with the kinds of intuitive inferences that Bayesian methods allow. An official Instats certificate of completion is provided at the conclusion of the seminar. For European PhD students, the seminar offers 2 ECTS Equivalent points.
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Zang, Emma. Bayesian Statistics for Social and Health Scientists in R and Python + 2 Free Seminars. Instats Inc., 2022. http://dx.doi.org/10.61700/bgfpomu3wdhe5469.
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This seminar will introduce you to Bayesian statistics, which are increasingly popular and offer a powerful alternative to more traditional forms of statistical analysis. Targeted at a social and health science audience, the seminar will cover the fundamentals of Bayesian inference and illustrate a variety of techniques with applied examples of Bayesian regressions and hierarchical models. You will gain an understanding of Markov chain Monte Carlo (MCMC) methods and learn how to develop and validate Bayesian models so that you can apply them in your daily research, with the kinds of intuitive inferences that Bayesian methods allow. When purchasing the seminar you will be freely enrolled in two on-demand seminars for Path Analysis in R and CFA/SEM in R with Bayesian estimation by Professor Zyphur, helping you to extend your learning and offering a substantial value. An official Instats certificate of completion is provided at the conclusion of the seminar. For European PhD students, the seminar offers 2 ECTS Equivalent points.
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Dvorianyn, Paraskoviya. Сенситивне інтерв’ю: переживання колективної травми війни. Ivan Franko National University of Lviv, marzec 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11727.
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The article analyzes the process of preparation and features of conducting interviews with persons who have fased traumatic experiences in war conditions. A comparative analysis of the typical interview and sensitive interview is presented, which allows journalists to comply with all requirements that would not harm interviewees and preserve the balance in the journalist-guest-audience triad. The essence of the new terminology that began to be used in Ukraine during the full-scale war – «journalism of trauma» and «collective trauma» – is revealed. Emphasis is put on society’s ability to experience and make sense of collective trauma through the stories of individuals told in sensitive interviews. Sensitive content is significant during the war, because through human stories and personal testimonies, the world gets an idea of horrors, so one can feel the fullness of this tragic stage in the country’s history. Russia’s war against Ukraine significantly changed the working conditions of journalists, because the need to cover tragic events (murders, rapes, shelling, destruction) forced media representatives to study new rules of communication. Sensitive interviews require more thorough preparation, often even contradicting the established rules that editorial offices have used for years. Reliving the trauma and strong emotions during such interviews can help society form a new experience if the interview is conducted properly, or retraumatize if the journalist has neglected important rules. Ukrainian interviewers gain this unique practice for world journalism every day, which makes scientific research relevant and necessary. Key words: interview; empathy; collective trauma; sensitive content; standards of journalistic creativity; war journalism.
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Aguiar Borges, Luciane, i Hannah Matthiesen. Urban Agriculture for a Resilient Future. Nordregio, styczeń 2024. http://dx.doi.org/10.6027/r2024:41403-2503.
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This report is the outcome of the project Urban Agriculture for a Resilient Future (FutureUA) financed by the Nordic Council of Ministers and implemented in 2023. In this final report, we discuss the future of urban agriculture across different themes, namely (1) cultivating change in connection with innovation and legislation, (2) cultivating community in connection with culture, and (3) cultivating knowledge in connection with education and science. While the first theme reflects the potential of agriculture to occupy more space in cities and to be perceived as a desirable urban function through innovation and legislative support, the second theme focuses on the known benefits of urban agriculture for building community and fostering social inclusion. The third theme reflects the momentum urban agriculture is gaining in institutional education through the implementation of programmes that respond to the growing demand for systematic knowledge of urban agriculture at different qualification levels. This report is primarily a presentation of seven urban agriculture initiatives that tell stories about how different actors have engaged with or support the practice of growing food in cities. The description of the cases was based on webinar discussions, interviews with the main stakeholders of each case, and study visits. These cases provide the context to show how different actors can engage in urban agriculture and food systems, as well as to discuss their challenges and opportunities and to draw lessons from their practices. The report targets a broad and heterogeneous audience, including planners, entrepreneurs, academics, and the general public, who are interested and believe in the potential of urban agriculture to tackle many of the challenges we face today, such as the climate crises. After reading this report, the reader is expected to gain: - A glimpse of the literature on the benefits and drawbacks of growing food in cities. - An understanding of urban agriculture from different perspectives (e.g., municipalities, entrepreneurs, communities, educational institutions). - An overview of opportunities and challenges for implementing agriculture in cities. - Inspiration for alternative urban futures as the stories told in this report carry seeds for change that can assist transitioning our cities to more functional ecosystems.