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Flacandji, Michaël, i Nina Krey. "Remembering shopping experiences: The Shopping Experience Memory Scale". Journal of Business Research 107 (luty 2020): 279–89. http://dx.doi.org/10.1016/j.jbusres.2018.10.039.
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Yoo, Hwa-Sook. "Effect of Consumer Shopping Value on Recognition of the Importance of Customer Experience in Sportswear Stores". Family and Environment Research 60, nr 4 (30.11.2022): 521–33. http://dx.doi.org/10.6115/fer.2022.035.
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Using Bernd H. Schmitt’s experiential modules, this study investigated the effect of shopping value on recognizing the importance of customer experience. A survey was conducted with 400 adults aged in their 20s to 50s. To analyze the data, factor analysis, a reliability test, cluster analysis, and ANOVA were conducted. The results were as follows. First, the shopping values exhibited by sportswear consumers were a utilitarian shopping value and a hedonic shopping value. Through these, consumers were classified into four groups: a shopping value-oriented group, a utilitarian shopping value group, a shopping value-unconcern group, and a hedonic shopping value group. Second, the customer experience consisted of five factors: sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, a significant difference was observed in customers’ perceived experiences according to shopping value type. In the shopping value-oriented group, all customer experiences were generally considered important, followed by the hedonic shopping value group and the shopping value-unconcern group, with the utilitarian shopping value group least likely to perceive customer experiences as important. In addition, cognitive and emotional experiences were rated highest among the five experiences, indicating that these were the most important store experiences among the various customer experience components.
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HOWARD, J. "The Shopping Experience". Journal of Design History 12, nr 2 (1.01.1999): 176–81. http://dx.doi.org/10.1093/jdh/12.2.176.
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Simonds, Wendy, Pasi Falk, Colin Campbell i Daniel Miller. "The Shopping Experience". Contemporary Sociology 28, nr 4 (lipiec 1999): 439. http://dx.doi.org/10.2307/2655318.
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Chen, Yanhong, Yaobin Lu, Sumeet Gupta i Zhao Pan. "Understanding “window” shopping and browsing experience on social shopping website". Information Technology & People 33, nr 4 (29.10.2019): 1124–48. http://dx.doi.org/10.1108/itp-12-2017-0424.
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Purpose Social shopping website (SSW) introduce the social side into the shopping process, thus making “window” shopping or browsing more interesting for customers. The purpose of this paper is to investigate customer online browsing experience and its antecedents (i.e. information quality and social interaction) and consequences (i.e. urge to buy impulsively and continuous browsing intention) in the context of SSW. Design/methodology/approach A survey questionnaire was distributed to visitors of online SSW to collect data, and partial least squares technology was used to test the research model. Findings The results of this study reveal that three types of web browsing, namely, utilitarian browsing, hedonic browsing and social browsing, take place in a SSW. The unique factors of SSW, namely, the quality of user generated contents and social interaction are critical for facilitating customers’ browsing experiences. Furthermore, the findings reveal that hedonic browsing experience is found to be the most salient factor influencing customers’ urge to buy impulsively and continuance intention. Practical implications The findings suggest that practitioners, such as designers and managers of SSW should give special attention to the benefits of browsing activity to convert web browsers into impulse purchasers and increase customers’ loyalty. Moreover, they should focus on improving the quality of user generated content and pay more attention to support and encourage social interaction to enhance browsing experiences on a SSW. Originality/value Existing studies about browsing behavior mostly focus on traditional online e-commerce website. This study represents the first step toward understanding browsing activity on SSW. Moreover, prior studies mainly focused on utilitarian and hedonic browsing experience; however, there is a lack of research on social browsing experience. The current study attempts to fill this research gap.
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Castaño, Raquel, María Eugenia Perez i Claudia Quintanilla. "Cross‐border shopping: family narratives". Qualitative Market Research: An International Journal 13, nr 1 (19.01.2010): 45–57. http://dx.doi.org/10.1108/13522751011013972.
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PurposeThe purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond the simple description of experienced events to provide explanatory frameworks of family identity construction.Design/methodology/approachNine in‐depth interviews are conducted with three generations of North Mexican women from three families who shop frequently across the border.FindingsThe findings highlight different processes associated with the experience of cross‐border shopping. First, each family works throughout the years to construct its own identity using the tales of their shared experiences. Second, an intergenerational transfer of knowledge going from grandmothers to mothers to granddaughters in each family occurs as result of the experiences lived together. Third, common knowledge is developed both by Mexican consumers and North American retailers that translates into particular commercial practices. Finally, all our contributors are immersed in a national culture, the North Mexican, sharing and transmitting values like thriftiness, malinchismo, and the relevance of family ties. These values affect their shopping patterns, generating important consequences for both the Mexican and North American economies.Originality/valueThe authors' intent is to contribute to the understanding of the process of family identity construction through consumption. This consumption occurs in a particular context; cross‐border shopping. The experience is singular in the sense that families spend considerable amount of time together while traveling and establishing their shopping routines. This work depicts the shopping rituals passed down from generation‐to‐generation and the derived construction of meaning within the family.
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Bagdare, Shilpa, i Rajnish Jain. "Music and Shopping Experience". IIMS Journal of Management Science 4, nr 2 (2013): 152. http://dx.doi.org/10.5958/j.0976-173x.4.2.012.
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Jung, Ralf, Gerrit Kahl i Lbomira Spassova. "The shopping sound experience". Journal of the Acoustical Society of America 130, nr 4 (październik 2011): 2545. http://dx.doi.org/10.1121/1.3655175.
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Singh, Harvinder, i Vinita Sahay. "Determinants of shopping experience". International Journal of Retail & Distribution Management 40, nr 3 (9.03.2012): 235–48. http://dx.doi.org/10.1108/09590551211207184.
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Hexom, Shelley. "Shopping Experience Gives Back". Successful Fundraising 24, nr 9 (17.08.2016): 3. http://dx.doi.org/10.1002/sfr.30458.
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Patro, Chandra Sekhar. "Consumers' Digital Shopping Experience". International Journal of E-Business Research 19, nr 1 (24.02.2023): 1–17. http://dx.doi.org/10.4018/ijebr.318475.
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Digital shopping has been the most imperious facet of e-retailing, and it has become an essential part of consumers' lifestyles. Besides the various advantages offered to digital shoppers, there are certain difficulties faced by them while making an online purchase. Therefore, it is significant to identify the factors influencing the consumer's purchase decision in the digital shopping context. The study empirically investigates the association of various factors related to consumers digital shopping experience on the purchase decision. The results reveal that the seven factors—website aesthetics, accessibility, trust, price offerings, security, delivery, and quality—have a positive association with consumer digital purchase decision. The findings will help the online traders to understand the satisfaction experienced by the consumers in the digital shopping context and develop strategies to attract new consumers and retain existing ones.
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Kim, Woo-Gon, Hee-Young Cho i No-Hyun Park. "The Effect of Customer Experience on Customer Engagement and Relationship Continuity Intention: Focusing on Complex Shopping Malls". Korean Logistics Research Association 32, nr 4 (31.08.2022): 29–40. http://dx.doi.org/10.17825/klr.2022.32.4.29.
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This study was conducted for consumers who use the complex shopping mall. The purpose of this study was to investigate how the customer experience of a complex shopping mall affects customer engagement and relationship continuity intention. As an attribute to measure customer experience, it consists of four factors: educational experience, aesthetic experience, entertainment experience, and escapism experience. A research model was designed. For empirical analysis, a survey was conducted targeting consumers in their 20s to 40s living in Seoul and Gyeonggi-do who had experience of using complex shopping malls. 467 copies of the collected valid samples were used for empirical analysis. For data analysis, Structural Equation Model (SEM) analysis was performed using SPSS 24.0 and AMOS 24.0. The empirical analysis results of this study are as follows. First, it was found that factors such as educational experience, aesthetic experience, entertainment experience, and escapism experience among the customer experiences of the complex shopping mall had a positive effect on the conscious participation of customer engagement. Second, it was found that factors such as aesthetic experience and escapism experience among customer experiences of complex shopping malls had a positive effect on the passion of customer engagement. Third, it was found that all factors of the customer experience of the complex shopping mall had a positive effect on the social interaction of customer engagement. Fourth, it was found that conscious participation, passion, and social interaction factors of customer engagement in complex shopping malls all had a positive effect on relationship continuity intention. Therefore, it can be said that the hypothesis presented in this study has been sufficiently proven.
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Shao, Jun, Qinlin Ying, Shujin Shu, Alastair M. Morrison i Elizabeth Booth. "Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London". Sustainability 11, nr 24 (11.12.2019): 7108. http://dx.doi.org/10.3390/su11247108.
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The tourist shopping experience is the sum of the satisfaction or dissatisfaction from the individual attributes of purchased products and services. With the popularity of the Internet and travel review websites, more people choose to upload their tour experiences on their favorite social media platforms, which can influence another’s travel planning and choices. However, there have been few investigations of social media reviews of tourist shopping experiences and especially of satisfaction with museum tourism shopping. This research analyzed the user-generated reviews of the National Gallery (NG) in London written in the English language on TripAdvisor to learn more about tourist shopping experience in museums. The Latent Dirichlet Allocation (LDA) topic model was used to discover the underlying themes of online reviews and keywords related to these shopping experiences. Sentiment analysis based on a purpose-developed dictionary was conducted to explore the dissatisfying aspects of tourist shopping experiences. The results provide a framework for museums to improve shopping experiences and enhance their future development.
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Al-Khateeb, Bilal Ahmad Ali, Fakher Moncef Jaoua i Elsayed Sobhy Ahmed Mohamed. "The Impact of Attitude Towards Online Shopping in Strengthening the Relationship Between Online Shopping Experience and E-Customer Engagement". International Journal of Customer Relationship Marketing and Management 14, nr 1 (9.08.2023): 1–25. http://dx.doi.org/10.4018/ijcrmm.327869.
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In the last few years, it is clear that changes in technologies have altered the ways people shop across the globe, particularly through the Internet. Online shopping experience represents one of these ways, presenting opportunities for people to shop online. However, online store owners are quite concerned about how online shopping experiences seem to influence customer attitudes. In this regard, this research investigates the relationships between the online shopping experience, the attitude towards online shopping, and e-customer engagement. A survey questionnaire was distributed to 342 online customers shopping in Saudi Arabia, through Google form survey procedure. The application of SPSS, and structural equation methods shows two results. On the one hand, providing a positive online shopping experience leads to cultivating a favorable attitude toward online purchasing, and consequently improving e-customer engagement. Gender, on the other hand, has no effect on the impact of online buying experience, and attitude towards online shopping on e-customer engagement.
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O. Pappas, Ilias, Adamantia G. Pateli, Michail N. Giannakos i Vassilios Chrissikopoulos. "Moderating effects of online shopping experience on customer satisfaction and repurchase intentions". International Journal of Retail & Distribution Management 42, nr 3 (4.03.2014): 187–204. http://dx.doi.org/10.1108/ijrdm-03-2012-0034.
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Purpose – Satisfaction and experience are essential ingredients for successful customer retention. This study aims to verify the moderating effect of experience on two types of relationships: the relationship of certain antecedents with satisfaction, and the relationship of satisfaction with intention to repurchase. Design/methodology/approach – This paper applies structural equation modelling (SEM) and multi-group analysis to examine the moderating role of experience in a conceptual model estimating the intention to repurchase. Responses from 393 people were used to examine the differences between high- and low-experienced users of online shopping. Findings – The research shows that experience has moderating effects on the relationships between performance expectancy and satisfaction and satisfaction and intention to repurchase. This study empirically demonstrates that prior customer experience strengthens the relationship between performance expectancy and satisfaction, while it weakens the relationship of satisfaction with intention to repurchase. Practical implications – Practitioners should differentiate the way they treat their customers based on their level of experience. Specifically, the empirical research demonstrates that the expected performance of the online shopping experience (performance expectancy) affects satisfaction only on high-experienced customers. Instead, the effort needed to use online shopping (effort expectancy) and the user's belief in own abilities to use online shopping (self-efficacy) influence satisfaction only on low-experienced customers. The effect of trust and satisfaction is significant on online shopping behaviour on both high- and low-experienced customers. Originality/value – This paper investigates how different levels of experience affect customers' satisfaction and online shopping behaviour. It is proved that experience moderates the effect of performance expectancy on satisfaction and the effect of satisfaction on intention to repurchase. It also demonstrates that certain effects (effort expectancy and performance expectancy) are valid for only one of the two examined groups, while only one effect (trust) is valid for both (high- and low-experienced).
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Ferdianto, Raditya, i Hendar. "Role of Perceived Usefulness and Perceived Ease of Use in Increasing Repurchase Intention in the Era of the Covid-19 Pandemic". Research Horizon 2, nr 2 (29.04.2022): 313–29. http://dx.doi.org/10.54518/rh.2.2.2022.313-329.
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The COVID-19 pandemic has paralyzed many sectors, including e-commerce. Many online businesses have experienced drastic sales declines because of strict social restrictions. For this reason, e-commerce business managers need to take preventive action by further investigating what factors increase consumer purchase intentions in shopping on e-commerce so that companies can continue to survive and be sustainable. This study aims to determine the role of perceived benefits and convenience in increasing repeat purchases and the mediating role of shopping experience in influencing the relationship of benefits and convenience to repurchase online shopping users in Central Java. The sample in this study was 152 mobile shopping users in Central Java. The data collection method in this study used a questionnaire. Data were analyzed using Smart PLS 3.0 software. The results showed a positive and significant effect of perceived usefulness and perceived ease of use on the mobile consumer experience. In contrast, the consumer’s experience in mobile shopping had a positive and significant effect on repurchase intention. Repurchase intention can also be increased through consumers’ mobile experiences stimulated by perceived usefulness and ease of use.
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CACHERO-MARTÍNEZ, Silvia, i Rodolfo VÁZQUEZ-CASIELLES. "LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION?" Journal of Business Economics and Management 18, nr 3 (16.06.2017): 537–53. http://dx.doi.org/10.3846/16111699.2017.1292311.
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Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different shopping experience dimensions are identified: emotional, sensory, intellectual, social, and pragmatic. In-depth interviews were conducted with a panel of experts to adapt a set of experience dimensions identified from the literature to the offline environment. A survey was then designed to collect data from consumers who had bought in a retailer, where marketing strategies are linked with experience dimensions. Retailers may use this typology in order to re-design their marketing strategies. Retailers must invest in utilitarian attributes of product assortment offered to consumers, improving quality while maintaining prices and promotions. If a retailer can stimulate social shopping and consumer curiosity, such as imagination and creativity in the store, they will have more devoted consumers.
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Moon, Jang Ho, Yongjun Sung i Sejung Marina Choi. "Shopping with Friends : The Social Experience of Virtual Shopping". Korean Journal of Advertising 2, nr 2 (30.09.2013): 5–24. http://dx.doi.org/10.14377/japr.2013.9.30.5.
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Hussain, Malik Mubashir, i Danish Ahmed Siddiqui. "Influence of Shopping Experience on Shopping/Convenience Store Selection". International Journal of Business Administration 10, nr 3 (27.03.2019): 74. http://dx.doi.org/10.5430/ijba.v10n3p74.
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In this paper the influence of shopping experience on a specific shopping store selection has been investigated. Four dimensions of shopping experience namely Accessibility, Atmosphere, Environment and Service Personnel were proposed, and a 15-item measure is developed to measure 304 consumer perceptions of the shopping experience across different regions of Pakistan using Structural Equation Modelling. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers’ selection of shopping destinations. Furthermore, the study highlights different aspects under which these preferences could be altered such as under gender Influence, economic factors, legal boundaries; these preferences seem to be affected up to a considerable amount and the impact of such factors could not be overlooked.
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Wulandari, Gusti Ayu, Ika Barokah Suryaningsih i Roshinta Meta Abriana. "CO-SHOPPER, MALL ENVIRONMENT, SITUATIONAL FACTORS EFFECTS ON SHOPPING EXPERIENCE TO ENCOURAGE CONSUMERS SHOPPING MOTIVATION". Jurnal Aplikasi Manajemen 19, nr 3 (1.09.2021): 547–60. http://dx.doi.org/10.21776/ub.jam.2021.019.03.08.
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Motivation at a shopping Centres can be influenced by a pleasant shopping experience caused by other factors such as the role of companion, the shopping environment, and other situational factors. This study aims to determine the effect of co-shoppers, shopping environment, situational factors on shopping motivation through shopping experience in Jember Shopping Centres in the Covid-19 pandemic era. The population in this study are consumers who shop in all shopping Centres in Jember. The research sample is 125 respondents who are deemed sufficient to meet the requirements of the PLS analysis method of this study with purposive sampling methods. The results showed that the coshopper had no significant effect on the shopping experience; the shopping environment has a significant positive effect on the shopping experience; situational factors have no significant effect on the shopping experience. Co-shopper has a significant positive effect on shopping motivation. The shopping environment has no significant effect on shopping motivation. Situational factors have a significant positive effect on shopping motivation, and the Shopping Centre’s shopping experience has a significant positive effect on shopping motivation. Shopping Centres managers need to create an attractive and comfortable shopping environment to provide a pleasant shopping experience. Meanwhile, to increase shopping motivation, managers need to consider creating a comfortable atmosphere for coshoppers and creating co-conducive situational factors in increasing consumer shopping motivation in the shopping Centres they lead.
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Mishra, Manit. "Customer Experience: Extracting Topics From Tweets". International Journal of Market Research 64, nr 3 (28.09.2021): 334–53. http://dx.doi.org/10.1177/14707853211047515.
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The ubiquity of social media platforms facilitates free flow of online chatter related to customer experience. Twitter is a prominent social media platform for sharing experiences, and e-retail firms are rapidly emerging as the preferred shopping destination. This study explores customers’ online shopping experience tweets. Customers tweet about their online shopping experience based on moments of truth shaped by encounters across different touchpoints. We aggregate 25,173 such tweets related to six e-retailers tweeted over a 5-year period. Grounded on agency theory, we extract the topics underlying these customer experience tweets using unsupervised latent Dirichlet allocation. The output reveals five topics which manifest into customer experience tweets related to online shopping—ordering, customer service interaction, entertainment, service outcome failure, and service process failure. Topics extracted are validated through inter-rater agreement with human experts. The study, thus, derives topics from tweets about e-retail customer experience and thereby facilitates prioritization of decision-making pertaining to critical service encounter touchpoints.
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Merrilees, Bill, i Dale Miller. "Companion shopping: the influence on mall brand experiences". Marketing Intelligence & Planning 37, nr 4 (3.06.2019): 465–78. http://dx.doi.org/10.1108/mip-08-2018-0340.
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Purpose The purpose of this paper is to investigate the influence of a shopping companion on mall brand experience. Design/methodology/approach The quantitative multi-group structural equation model study contrasts three shopper types: those shopping alone; those shopping with friends; and those shopping with family. Two categories are shoppers in a group. Nine hypotheses evaluate the impact of shopping with a companion. Findings The results show that companions enhance the emotional brand experience. Further, shoppers with family companions are most able to enhance brand evaluation from mall brand experience. Shopping companions help co-create the shopping brand experience. Research limitations/implications The findings are limited to Australian shoppers and contrast with Canadian studies, emphasizing friends. Alone shoppers place priority on price and only the alone shoppers are price-sensitive. The findings help address the gap in the literature, namely, understanding focal retail consumers in a group situation. Practical implications Retailers and mall managers in planned shopping centers could consider developing different retail strategies and brand experiences, which address the specific types of customer groups or alone shoppers. Social implications The paper is explicitly about social influences. Originality/value This original research contributes new perspectives to understanding the role of companion shoppers as co-creators of the focal shopper’s mall brand experience.
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Chattaraman, Veena, Wi-Suk Kwon, Juan E. Gilbert i Yishuang Li. "Virtual shopping agents". Journal of Research in Interactive Marketing 8, nr 2 (3.06.2014): 144–62. http://dx.doi.org/10.1108/jrim-08-2013-0054.
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Purpose – The purpose of this study is to investigate whether the visual presence of a virtual agent on a retail Web site reveals positive outcomes for older users with respect to enhancing perceived interactivity, social support, trust and patronage intentions and alleviating user anxiety. Design/methodology/approach – A between-subjects laboratory experiment was conducted with 50 older users, which included an interaction experience of 30 minutes followed by a paper-based questionnaire. The visual presence of the agent was manipulated in a mock retail Web site through the presence or absence of a virtual agent image, while maintaining the same agent functionality. Findings – The contrasts of senior users’ shopping experiences between two agent-mediated Web sites (with or without agent image) support the direct “persona” effects of a virtual agent’s visual presence on enhancing perceived interactivity, social support, trust and patronage intentions in the retail Web site, while alleviating user anxiety. Further, anxiety alleviation is fully explained by increased perceptions of interactivity. Perceived social support fully mediates trust in the benevolence of the online retailer. Trust ability emerges as a salient factor mediating the relationship between agent persona and patronage intentions. Originality/value – This work is the first to identify the value of human visual embodiment for older users’ online shopping experiences, which has implications for other low-experience/expertise users of a medium.
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Iyer, Ganesh, i Dmitri Kuksov. "Competition in Consumer Shopping Experience". Marketing Science 31, nr 6 (listopad 2012): 913–33. http://dx.doi.org/10.1287/mksc.1120.0734.
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Mosteller, Jill, Naveen Donthu i Sevgin Eroglu. "The fluent online shopping experience". Journal of Business Research 67, nr 11 (listopad 2014): 2486–93. http://dx.doi.org/10.1016/j.jbusres.2014.03.009.
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Eren, Berrin Arzu. "Sanal Market Alışveriş Deneyiminde Müşteri Tatmini ve Davranışsal Sonuçların Belirlenmesi Üzerine Bir Araştırma". Üsküdar Üniversitesi Sosyal Bilimler Dergisi 7, nr 12 (2021): 217–50. http://dx.doi.org/10.32739/uskudarsbd.7.12.90.
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Customer experience forms the basis for customers to develop positive attitudes and behaviors towards the business. The virtual market shopping experience is also an important part of the online customer experience today. Customer experience continues to be an important factor in determining both consumer behavior and spending habits, along with the changing needs and expectations of consumers during the pandemic process. At this point, the study aims to reveal the virtual market shopping experience of consumers within the scope of the factors that affect this experience and to determine the effect of the virtual market shopping experience on customer satisfaction. In addition, within the scope of the study, it is aimed to reveal the effect of customer satisfaction on repetitive purchasing and word-of-mouth communication behaviors for online market shopping. For these purposes, the data collected from 417 participants using the online questionnaire with a convenience sampling method Structural Equation Modelling was applied to the data. While the findings of the study reveal the effect of the brand experience dimension of the virtual grocery shopping experience on the total shopping experience, they also point to the positive effect of the total shopping experience on customer satisfaction. In addition, the study findings show that customer satisfaction regarding virtual market shopping has a positive effect on customers' repetitive purchasing intention and word-of-mouth behavior.
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M. BANATE, RITCH. "SHOPPING EXPERIENCES AND BUYING INTENTIONS OF ONLINE SHOPPERS DURING THE COVID-19 PANDEMIC". INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE 04, nr 04 (2023): 93–108. http://dx.doi.org/10.37602/ijrehc.2023.4409.
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The study focused on determining online shoppers' shopping experiences and buying intentions during the Covid-19 pandemic. This also determined the effects of shopping experiences during the Covid-19 pandemic on their buying intentions. It employed a descriptive-correlation research design using a survey questionnaire administered using Google Forms. For this study, the researcher used the purposive sampling technique to consider 150 online shoppers working from home in Tanza, Cavite. Data were tabulated and analyzed using SPSS. Results show that the participants have an excellent online shopping experience during the Covid-19 pandemic in terms of shopping enjoyment, convenience, security, privacy, and a very good experience in terms of personalization quality. Also, their pandemic shopping experiences highly affected their buying intentions regarding physical and emotional intentions, while their rational, product, and patronage intentions were moderately affected. Results also show no significant difference in the profiles of the participants regarding their shopping experiences and buying intentions except for their frequency of buying products online and the products bought online.
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Ravindran, Deepak Arumugam, Riya Burman i Dr Christopher Rajkumar. "Customer Experience through Virtual Reality Online Shopping". International Journal for Research in Applied Science and Engineering Technology 11, nr 1 (31.01.2023): 473–81. http://dx.doi.org/10.22214/ijraset.2023.48606.
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Abstract: Purpose: In the last two decades, the internet has altered the way that people purchase, supporting the growth of ecommerce sites and the move from traditional retail to online shopping. The advancement of technology has facilitated shopping in online space, providing a great number of opportunities for both customers and businesses. E-shopping has gotten more attention since the advent of COVID-19 in the year 2020. The pandemic has impacted consumers’ lifestyles, buying behavior, and consumption patterns. The proliferation of the internet and technology has helped businesses to survive and sustain the tough tides. Past research has indicated that there are issues of trust, and perceived risks existing in the case of online shopping. To create a strong mechanism against that, online retailers are integrating Virtual Reality technology into their online shopping offerings to attract customers and provide a real-time shopping experience. This research paper aims to understand the role played by VR technology in enhancing the online shopping experience and its overall impact in driving customer satisfaction. Research Design, data, and methodology: Our research design & model hypothesizes the 5 major factors that influence customer buying experience through VR in the e-shopping context: interactivity, escape, flow, personalization and informativeness. Together all these factors determine customer satisfaction in e-shopping
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Terblanche, N. S., i C. Boshoff. "The in-store shopping experience: A comparative study of supermarket and clothing store customers". South African Journal of Business Management 35, nr 4 (31.12.2004): 1–10. http://dx.doi.org/10.4102/sajbm.v35i4.663.
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Various developments continually pressurise retailers to find new and innovative ways to differentiate themselves from competitors and adapt to ever-changing and accelerating environmental circumstances. Positioning based on customers’ in-store shopping experience (ISE) offers retailers an alternative means of differentiation and is achieved by providing a superior in-store shopping experience. The ISE instrument that has been developed to measure customers’ in store shopping experience is used in this study to compare the in-store shopping experiences of customers of two diverse retailing environments (supermarkets versus clothing retailers) by assessing its impact on customer retention. A proposition is formulated and the findings reported. The implications of ISE and customer retention for retail managers are also dealt with.
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Pei, Xue-Liang, Jia-Ning Guo, Tung-Ju Wu, Wen-Xin Zhou i Shang-Pao Yeh. "Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations". Sustainability 12, nr 18 (10.09.2020): 7436. http://dx.doi.org/10.3390/su12187436.
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With the rapid development of online shopping and traditional physical store shopping interweaving to form different shopping situations, customer experience has gradually become the main source of retailers’ sustainable competitive advantage through differentiation. Retailers need to continuously improve customer experience in different shopping situations to maintain long-term sustainable customer satisfaction and achieve sustainability. The study aims to examine what kind of shopping situations will influence customer experience and customer satisfaction. A total of 288 questionnaires were collected from two different shopping situations (146 questionnaires from physical stores were collected in five cities in China and 142 online questionnaires were collected from 21 provinces in China), and multiple regression analysis was adopted to test the hypotheses. As a result, we found that customer experience with staff service, shopping environment, and shopping procedure has a positive influence on customer satisfaction. Different shopping situations significantly moderate the relationships among customer experience with the shopping environment, product experience, and customer satisfaction but rarely influence customer experience with staff service and service procedures. Finally, gender significantly moderates the relationship between customer experience and customer satisfaction in different shopping situations. This study theoretically reveals the relationship between customer experience and satisfaction in different shopping situations and provides practical suggestions for retailers to form differentiated sustainable competitive advantage through customer experience management.
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Lim, Junsang, i Seungjae Lee. "THE INFLUENCE OF SHOPPING PARTNERS ON SHOPPERS� JOINT-SHOPPING EXPERIENCE". Journal of Academy of Business and Economics 14, nr 1 (1.03.2014): 186–96. http://dx.doi.org/10.18374/jabe-14-1.18.
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Chen, Hui. "The Relationship between Comments and Recommendation System and Online Shopper Buying Behaviour". Advanced Materials Research 204-210 (luty 2011): 197–200. http://dx.doi.org/10.4028/www.scientific.net/amr.204-210.197.
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The author aims at studying the relationship between comments and recommendation system and online shopping behaviours. The author defines online shopping behavious as online shopping experience, online shipping satisfaction, online shopping intention and items chose. With 285 study subjects, the author uses experimental research design to research the relations between those factors. The results show that comments and recommendation and online shopping experience have positive relation. Meanwhile, comments and recommendation and online shopping satisfaction and online shopping intention have positive relation. Online shopping experience and online shopping satisfaction have positive relations with online shopping intention. There is remarkable positive relation between online shopping intention and items chosen.
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Walker, Lewis H., i Lynn S. Waldron. "Shopping carts and apple tarts". Teaching Children Mathematics 16, nr 3 (październik 2009): 150–53. http://dx.doi.org/10.5951/tcm.16.3.0150.
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Typical of many teacher preparation programs, the preservice teachers at Lander University in Greenwood, South Carolina, engage in a number of field experiences prior to their extended student teaching. During the field experience that immediately precedes student teaching, each preservice teacher spends fifty hours working with students in a single classroom. In preparation for this experience, the preservice teachers develop and design ten-day units centering on social studies that integrate mathematics, language arts, natural science, health, and the creative and kinesthetic arts. One requirement of designing the unit is to include at least two integrated lessons involving mathematics in which the classroom students operate outside the school classroom.
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Bonfanti, Angelo, Vania Vigolo, Virginia Vannucci i Federico Brunetti. "Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores". International Journal of Retail & Distribution Management 51, nr 13 (30.06.2023): 81–100. http://dx.doi.org/10.1108/ijrdm-12-2021-0588.
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PurposeThis study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that are satisfied through in-store technologies and to detect the in-store strategies that use these technologies to make the store attractive and experiential.Design/methodology/approachThis exploratory study adopted a qualitative research methodology, specifically a multiple-case study, by performing semi-structured interviews with sporting goods store managers.FindingsSporting goods retailers use various in-store technologies to create a phygital customer shopping experience, including devices, mobile apps, wireless communication technologies, in-store activations, support devices, intelligent stations, and sensors. To improve the phygital customer journey and the phygital shopping experience, retailers meet customers' needs for utilitarian, hedonic, social, and playfulness experiences. Purely physical or digital strategies, as well as phygital strategies, are identified. This research also proposes a model of in-store phygital customer shopping experience design for sporting goods retailers.Practical implicationsSporting goods managers can invest in multiple technologies by designing a physical environment according to the customers' needs for utilitarian, hedonic, social, and playful experiences. In addition, they can improve the phygital customer shopping experience with specific push strategies that increase customer engagement and, in turn, brand and store loyalty.Originality/valueThis study highlights how the phygital customer experiential journey can be created through new technologies and improved with specific reference to the sporting goods stores.
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Xu, Jiayi. "Research on the influence of consumer experience value on flow experience". BCP Business & Management 29 (12.10.2022): 232–35. http://dx.doi.org/10.54691/bcpbm.v29i.2275.
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With the rapid improvement of people's living standards in recent years and the gradual change of consumption habits, the era of focusing on the experience economy has also followed. Mathwick, Malhotra & Rigdon (2001) put forward the concept of "experience value". He & Zhou (2013) pointed out that whether it is a traditional offline store or an online shopping platform, providing consumers with a good shopping experience and excellent value is not only closely linked to the company's marketing strategies such as market segmentation, product differentiation and positioning, but also is the key to a company's competitive advantage. Although some scholars have discussed the relationship between experiential value and flow experience, they have not yet conducted in-depth research on flow experience with online shopping as the study subject. Therefore, this study uses shopping sites to investigate the relationship between experiential value and flow experience.This study uses online shopping platforms as the target industry and Taobao as the specific research scope and uses multiple online channels to issue questionnaires. In the end, a total of 433 questionnaires are returned, in which 45 invalid questionnaires are deducted and 388 valid questionnaires are accepted.After analysis using statistical tools such as SPSSAU and IBM SPSS Amos, the results show:The aesthetics of experiential value has a significant positive correlation with the intrinsic interest of flow experience.The playfulness of experiential value has a significant positive correlation with the sense of control, attention focus, curiosity, and intrinsic control of flow experience.The service excellence of experiential value has a significant positive correlation with the sense of control of flow experience.
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Jones, Domenique, Jessica Strübel i Heejin Lim. "‘I just want a shirt that will fit me!’: An inductive approach to understanding transgender consumers’ shopping experiences". Fashion, Style & Popular Culture 00, nr 00 (20.07.2022): 1–19. http://dx.doi.org/10.1386/fspc_00143_1.
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Transgender consumers are often unable to express their identity or construct their appearance in the way they desire. Social realities inhibit realness, and it can be difficult or even impossible for them to externally realize their full identity (Gray 2009). The purpose of this research is to understand how transgender consumers’ gender identity influences their shopping experiences. Utilizing a lens of gender performativity theory, the research questions guiding the study include the following: (1) In what ways do transgender and gender non-conforming individuals experience the current retail apparel landscape? (2) How do transgender individuals navigate experience shopping for clothing and grooming products? (3) How does the shopping experience exacerbate or alleviate gender dysphoria? Ethnographic and survey methods were used to gain understanding into the shopping behaviours of these consumers. Additionally, the researchers identified × themes through thematic analysis and several rounds of coding (1) gendered and clothing, (2) positive experiences, (3) the body, fit and sizing and (4) accessibility to clothing and fashion.
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Hayati, Cucu. "SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO". Media Mahardhika 17, nr 2 (15.01.2019): 264. http://dx.doi.org/10.29062/mahardika.v17i2.83.
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The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping.
The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21.
The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
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Yin, Jiwang, i Xiaodong Qiu. "AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value". Sustainability 13, nr 10 (18.05.2021): 5671. http://dx.doi.org/10.3390/su13105671.
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(1) Background: AI technology has been deeply applied to online shopping platforms to provide more accurate and personalized services for consumers. It is of great significance to study the different functional experiences of AI for consumers to improve the current application status of AI technology. (2) Method: Based on the “SOR” model, this study divides the AI technology experienced by the consumers of online shopping platforms into three dimensions: accuracy, insight, and interaction experience. The perceived value is taken as the mediating variable from the prospect of perceived utility value and perceived hedonic value. This article uses empirical research methods to analyze the effect of the three dimensions of online shopping AI experience to research the internal influence mechanism of consumers’ purchase intention. (3) Results: 1. The accuracy, insight, and interaction experience of AI marketing technology each have a significant positive impact on consumers’ perceived utility value and hedonic value; 2. Both the perceived utility value and perceived hedonic value obtained by an AI technology experience can promote the formation of consumers’ purchase intention; 3. The perceived hedonic value was better than perceived utility value at promoting the consumers’ purchase intention.
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Wang, Shulin, i Shanhua Wu. "Optimizing the Location of Virtual-Shopping-Experience Stores Based on the Minimum Impact on Urban Traffic". Sustainability 15, nr 13 (23.06.2023): 9988. http://dx.doi.org/10.3390/su15139988.
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In order to enhance consumers’ experience of online shopping and to reduce their unnecessary car trips for offline shopping, a new mode, namely, establishing the virtual-shopping-experience store, is proposed in this paper. A bi-level programming model is then built with the aim of optimizing the location of the virtual-shopping-experience stores. The upper-level submodel is utilized to optimize the location of the experience stores, as well as the selection of virtual-reality (VR) devices purchased by the stores, by maximizing the social welfare generated from reducing the car trips for offline shopping after the establishment of the virtual-shopping-experience stores. The lower-level submodel is a binary Logit model, one which calculates the probability of consumers’ choices between online and offline shopping according to the locations of the experience stores output by the upper-level submodel. A genetic algorithm is adopted to solve the model. To validate the accuracy of the model, as well as that of the algorithm, case studies are carried out based on the real data collected in Dalian and Ningbo (two cities in China). The case study result demonstrates that the establishment of virtual-shopping-experience stores would contribute to reducing the frequency of car trips for offline shopping, as well as the distance of car trips for offline shopping and the time spent in car trips for offline shopping.
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Tandon, Anushree, Ashish Gupta i Vibhuti Tripathi. "Managing shopping experience through mall attractiveness dimensions". Asia Pacific Journal of Marketing and Logistics 28, nr 4 (12.09.2016): 634–49. http://dx.doi.org/10.1108/apjml-08-2015-0127.
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Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A shopper intercept survey was conducted in the aforementioned cities and 400 responses were obtained which were analysed with exploratory factor analysis and stepwise regression. Findings The results indicate that tenant management, facilities management, atmospherics and entertainment potential are the factors which attract shoppers to malls. Tenant management, facilities management and atmospherics also emerge as significant predictors of mall shopping experience. Research limitations/implications Due to limited resources, the research results may lack generalizability. Therefore, researchers are encouraged to test the derived factors and hypothesized relationships further. Practical implications Contemporary retail settings have transited to offer holistic experiences, generated out of tenant mix, facilities and atmospherics. Managers of shopping malls can enhance their mall attractiveness by identifying an optimal mix of factors such as crowd management, tenant variety, parking, etc. as seen in the results of this study. Entertainment emerges as a mall attractiveness dimension but not as a significant predictor of shopping experience which shows that Indian shoppers’ inclination towards hedonism is still in elementary stages and economic pursuit continues to be a dominant motivator for visiting a mall. Originality/value This paper attempts to provide a holistic overview of mall attractiveness dimensions in India and its implications for shopping experiences.
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Lim, Weng Marc. "Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying". Journal of Information Systems 28, nr 2 (1.04.2014): 287–306. http://dx.doi.org/10.2308/isys-50773.
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ABSTRACT This study aims to understand the relationship between online flow elements and hedonic and utilitarian online shopping experiences and the influence of these experiences on consumer behavioral intentions. The study, which uses online group buying as a research context, is premised on the marketing perspective of online consumer behavior and the information systems perspective of human-computer interactions with online interfaces. Data were obtained through a mall-intercept systematic sampling distribution of questionnaires, and analyzed using structural equation modeling. The results indicate that online flow elements (arousal, challenge, time distortion, control, interactivity, and skill) are positively related to online shopping experiences (hedonic and utilitarian), which in turn are positively related to online group buying (or purchase) intention. All relationships were significant except that between telepresence and hedonic online shopping experience and that between importance and utilitarian online shopping experience. The implications of the findings and future research directions are discussed.
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Iqbal, Tahir. "Best Customer Experience in E-Retailing". International Journal of Online Marketing 10, nr 2 (kwiecień 2020): 57–73. http://dx.doi.org/10.4018/ijom.2020040105.
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The main purpose of the research is to empirically test a model for assessing the association between outcomes as well as antecedents of online customer experience (OCE) in e-commerce websites in the case of KSA. The theoretical implications of customer online shopping behaviour have largely been discussed in the previously conducted studies however less consideration has been provided to the antecedents of e-retailing shopping and its effect on customer online shopping experience pertaining to KSA. The study has incorporated a quantitative method under which the data has been collected through primary sources using the survey. The sample of 150 respondents has been incorporated who provided their responses through a survey questionnaire. The questionnaire consisted of 13 questions and included five-point Likert scale in order to incorporate responses. The technique of analysis incorporated demographic analysis, correlation analysis and SEM model using SPSS and SmartPLS. It was identified that providing efficient online shopping experience through Tele-presence, ease of use and perceived benefit has a significant positive impact on consumer shopping experience pertaining to the shoppers of KSA.
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Agustin, Kadek Sri, i I. Gede Ketut Warmika. "PERAN TRUST MEMEDIASI PENGARUH SHOPPING EXPERIENCE TERHADAP POSITIVE WORD OF MOUTH (Studi pada Pengguna Shopee Mobile Shopping di Kota Denpasar)". E-Jurnal Manajemen Universitas Udayana 8, nr 9 (3.09.2019): 5825. http://dx.doi.org/10.24843/ejmunud.2019.v08.i09.p23.
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This study purpose is to examine the effect of shopping experience on positive word of mouth through trust. The sample in this study was determined by using purposive sampling method. This study took 100 samples of Shopee Mobile Shopping users who have several criteria there are residing in Denpasar City, the last education of SMA / SMK equivalent, and have used Shopee Mobile Shopping as shopping media the last three months. The research data was collected through questionnaires distribution. The data analysis technique that used in this study is path analysis. Based on the data analysis result, found that shopping experience variables had a positive and significant effect on trust in Shopee Mobile Shopping users, shopping experience variables had a positive and significant effect on positive word of mouth in Shopee Mobile Shopping users, and trust variables had a positive and significant effect on positive word of mouth in Shopee Mobile Shopping users in Denpasar City.
Keywords: shopping experience; trust; positive word of mouth
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Lin, Chinho, i Watcharee Lekhawipat. "Factors affecting online repurchase intention". Industrial Management & Data Systems 114, nr 4 (6.05.2014): 597–611. http://dx.doi.org/10.1108/imds-10-2013-0432.
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Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS) as a technique used to analyze the measurement and structural models. Data for this research were collected from 240 Taiwanese online shoppers who had experienced online shopping at least four times. Findings – The result of this study indicates that online shopping habit acts as a moderator of both customer satisfaction and adjusted expectations, whereas online shopping experience can be considered a key driver for customer satisfaction. Furthermore, the research findings confirm that customer satisfaction is a vital driver of adjusted expectations and online repurchase intention. Adjusted expectations do mediate the impact of online repurchase intention. Research limitations/implications – This paper highlights the effect of online shopping experience and online shopping habit on enhancing repurchase intention. The result implies that the acquisition of usage experience and spontaneous purchases not only leads to higher customer satisfaction and customer expectations, but also strengthens online repurchase intention. The use of self-report scales suggests the possibility of a common method bias. Future studies may further test the robustness of this study in the interplay of experience and habit to shed more light on their relative importance in explaining online repurchase intention. Originality/value – This study extends expectancy-disconfirmation paradigm, especially in the context of online shopping, by emphasizing cognitive, affective, and behavioral change on the attitude-intention behavior of online shoppers.
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Wenzel, Stefanie, i Martin Benkenstein. "Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience". Journal of Retailing and Consumer Services 44 (wrzesień 2018): 118–26. http://dx.doi.org/10.1016/j.jretconser.2018.06.001.
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Belk, Russell. "I Shop, Therefore I Am:The Shopping Experience.;A Theory of Shopping.;Shopping, Place and Identity." American Anthropologist 101, nr 1 (marzec 1999): 182–85. http://dx.doi.org/10.1525/aa.1999.101.1.182.
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Peter, Sangeeta, Victor Anandkumar i Len Tiu Wright. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival". Cogent Business & Management 3, nr 1 (24.06.2016): 1199109. http://dx.doi.org/10.1080/23311975.2016.1199109.
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Jensen, Jan Moller. "Shopping orientation and online travel shopping: The role of travel experience". International Journal of Tourism Research 14, nr 1 (27.01.2011): 56–70. http://dx.doi.org/10.1002/jtr.835.
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Deli-Gray, Zsuzsa, Marie-Pierre Pinto, Cécile McLaughlin i Roland Szilas. "Perception of young children of the ideal shopping experience". International Journal of Retail & Distribution Management 44, nr 10 (10.10.2016): 996–1012. http://dx.doi.org/10.1108/ijrdm-09-2015-0139.
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Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed. Design/methodology/approach A review of literature is followed by the description and findings of an exploratory study done in two European countries. Data collection was performed in three distinct phases. First, focus group discussions were conducted with 176 children. Second, interviews were organised with 30 children and one of their parents individually. Third, children were asked to prepare drawings about their actual and their ideal shopping. Findings The results show that very young children would like to actively participate in the shopping process no matter where they live. When describing their shopping experiences French kids focus on the products they buy, while Hungarian children talk about how they take part in the purchase process. The findings demonstrate that children have a great knowledge about technical devices and while French kids would be happy to replace offline shopping by online shopping, Hungarian kids find it as a bad idea. Interestingly, both French and Hungarian kids explain their opinion with their desire to spend more time with their parents. Originality/value The value of the paper lies in the focus of the research (opinion and feelings of very young children about the shopping process) as well as in the methodology used.
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Zhai, Qing, Xinyu (Jason) Cao i Feng Zhen. "Relationship between Online Shopping and Store Shopping in the Shopping Process: Empirical Study for Search Goods and Experience Goods in Nanjing, China". Transportation Research Record: Journal of the Transportation Research Board 2673, nr 11 (6.06.2019): 38–47. http://dx.doi.org/10.1177/0361198119851751.
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As online shopping proliferates, many studies have investigated its impact on travel. Most studies, however, treat online shopping as a transaction channel and overlook its interaction with physical shopping at various stages of the shopping process. Using adult internet users in Nanjing, China, this study explores the interactions between online shopping and traditional shopping for search goods (books) and experience goods (clothing) during the shopping process. The results show that experience goods have a stronger stickiness combination between pre-purchase channels and transaction channels than search goods. As a pre-purchase channel for experience goods, stores are more likely to promote cross-channel than internet shopping; the relationship is the opposite for search goods.