Artykuły w czasopismach: „Events marketing”

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Koh, Khoon Y., i Anita A. Jackson. "Special Events Marketing". Journal of Convention & Event Tourism 8, nr 2 (8.01.2006): 19–44. http://dx.doi.org/10.1300/j452v08n02_02.

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Nizyaev, Denis Alexandrovich, i Mariya Yurjevna Belyakova. "Pandemic Impact on Event Marketing of Racing Events". OrelSIET Bulletin, nr 2 (2022): 50–53. http://dx.doi.org/10.36683/2076-5347-2022-2-60-50-53.

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Crowther, Phil. "Marketing space: a conceptual framework for marketing events". Marketing Review 10, nr 4 (15.11.2010): 369–83. http://dx.doi.org/10.1362/146934710x541339.

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Pulido Polo, Marta. "Acts or events? A perspective from the marketing mix". IROCAMM-International Review Of Communication And Marketing Mix, nr 1 (2018): 56–66. http://dx.doi.org/10.12795/irocamm.2018.i1.04.

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Wang, Ying, i Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events". Event Management 23, nr 1 (1.02.2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.

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Setiawan, Romi, Dermawan Wibisono i Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication". Gadjah Mada International Journal of Business 24, nr 2 (2.06.2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.

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Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event has been lacking. This study clarifies the literature review to better understand it. This study reviews 40 relevant scholarly publications from the Scopus database to build a novel concept of engagement-driven event marketing. This article narrows the search using event marketing characteristics. Previous research has found six event types: sports, festivals, concerts, special events, trade shows, and meetings. Five factors influence the attendees: purchase intention, visit intentions, word-of-mouth, brand loyalty, and brand equity . This paper presents a new event marketing model based on Nufer (2015) and Żyminkowska (2019). Attendee engagement is defined by the relationship among the event’s content, the event’s involvement, the event-brand image congruency, and the attendee’s experience of the event’s content. There are also suggested theoretical and managerial considerations.

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Hede, Anne‐Marie, i Pamm Kellett. "Marketing communications for special events". European Journal of Marketing 45, nr 6 (31.05.2011): 987–1004. http://dx.doi.org/10.1108/03090561111119930.

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Alaux, Christophe, i Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing". JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, nr 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.

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The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

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Nufer, Gerd. "Event Marketing and Attitude Changes". Journal of International Business Research and Marketing 1, nr 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.

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The most important objective of event marketing is to improve the image of a brand or a company. The paper presents an image transfer model for event marketing. Based on current research, an image transfer model for event marketing is developed and the conditions required for an image transfer to take place from an event to a brand or a company are explained. Depending on which conditions are met, there are different consequences with regard to the image transfer from the event to the brand or company that are structured and characterized in detail. The image transfer model is developed against the backdrop of selected event types often used in actual practice. The focus of its application lies mainly in brand-oriented leisure and infotainment events directed towards external target groups. The model provides a discussion and analysis of the impact category of the image transfer in event marketing. The paper explains that the possibility of an attitude change is given within the context of event marketing. The presented model serves to structure the image transfer in event marketing. It is intended to illustrate the steps that are involved in the emergence of an image transfer as well as the resulting alternative consequences.

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Scott Erickson, G., i Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events". European Journal of Marketing 33, nr 3/4 (kwiecień 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.

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Mathur, Anil, Euehun Lee i George P. Moschis. "Life-changing events and marketing opportunities". Journal of Targeting, Measurement and Analysis for Marketing 14, nr 2 (styczeń 2006): 115–28. http://dx.doi.org/10.1057/palgrave.jt.5740174.

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Kurtzman, Joseph, i John Zauhar. "New vistas in marketing mega events". Tourist Review 42, nr 4 (kwiecień 1987): 22–24. http://dx.doi.org/10.1108/eb057979.

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Anders, Georg. "Events im Sport — Marketing, Management, Finanzierung". German Journal of Exercise and Sport Research 33, nr 2 (lipiec 2003): 229–32. http://dx.doi.org/10.1007/bf03176368.

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Taylor, Ruth, i Tekle Shanka. "Cause for event: not-for-profit marketing through participant sports events". Journal of Marketing Management 24, nr 9-10 (24.11.2008): 945–58. http://dx.doi.org/10.1362/026725708x381984.

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McKelvey, Steve, i Neil Longley. "Event-specific ambush marketing legislation for mega-sporting events: an economics perspective". International Journal of Sports Marketing and Sponsorship 16, nr 5 (1.10.2015): 20–35. http://dx.doi.org/10.1108/ijsms-16-05-2015-b003.

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The bid process for hosting mega global sporting events mandates the enactment of event-specific ambush marketing legislation that provides extraordinary trademark law protections for private sports organisations and their official sponsors. Such event-specific ambush marketing legislation, or ESAML, has come under increasing scrutiny by academics and practitioners who question, among other things, the need for such legislation. One of the major areas of concern has become the potential social cost of such legislation that includes restrictions on free speech and curbs on marketplace competition. We apply economic theory as a means to explain why governments have been so willing to enact such legislation.

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Vel, K. Prakash, Laila Mohamed Suhail i Amal Dokhan. "Events Marketing Model of Dubai Shopping Festival". Revista Brasileira de Marketing 13, nr 6 (23.12.2014): 138–47. http://dx.doi.org/10.5585/remark.v13i6.2811.

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Cities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on Events Marketing.

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&NA;. "Tysabri marketing suspended due to adverse events". Reactions Weekly &NA;, nr 1041 (marzec 2005): 2. http://dx.doi.org/10.2165/00128415-200510410-00002.

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Vítek, Martin. "Events as an Effective Marketing Communication Tool". SHS Web of Conferences 90 (2021): 01022. http://dx.doi.org/10.1051/shsconf/20219001022.

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A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the new product, a low alcohol beer, will attract consumers with its taste, whether its price was set correctly, and whether the targeting and marketing communication tools used were appropriate. The results of the research confirmed that the taste of the new product as well as its price corresponded to the imagination of consumers and that the communication mix was appropriate, but required adjustment to make it even more precise.

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Gasovic, Milan. "Marketing research for organizers of sports events". Marketing 43, nr 2 (2012): 133–40. http://dx.doi.org/10.5937/markt1202133g.

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Oshikanlu, Ruth. "Marketing matters". Journal of Health Visiting 8, nr 7 (2.07.2020): 280. http://dx.doi.org/10.12968/johv.2020.8.7.280.

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When 2020 was declared by the World Health Organization as the International Year of the Nurse and Midwife, health visitors in the UK planned events to celebrate nursing. How can we raise the profile of our honourable profession more effectively?

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McKelvey, Steve, i John Grady. "Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?" Journal of Sport Management 22, nr 5 (wrzesień 2008): 550–86. http://dx.doi.org/10.1123/jsm.22.5.550.

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Companies invest millions of dollars to become “official sponsors” of major global sporting events. The tremendous publicity and consumer audiences generated by such events provide an attractive marketing opportunity for companies other than the event’s official sponsors who seek to associate themselves in the minds of the public with the goodwill and popularity of these events. This activity, known as ambush marketing, poses significant legal and business challenges for sport event organizers seeking to protect both the financial investment of official sponsors and the integrity of their sponsorship programs. With rising sponsorship stakes, event organizers have become increasingly proactive in their efforts to combat ambush marketing. This article examines the implementation and effectiveness of a variety of evolving sponsorship program protection strategies including: pre-event education and public relations initiatives; on-site policing tactics; contractual language in athlete participation and spectator ticket agreements; and the enactment and enforcement of special trademark protection legislation.

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Nabila, Jasmine Dewi, i Dimas Satrio Wijaksono. "ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA". Indonesian Journal of Communication Studies 14, nr 1 (29.07.2021): 18. http://dx.doi.org/10.31315/ijcs.v14i1.4780.

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The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.

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Tolstyakov, R. R., A. S. Petrenko i I. N. Gorbunov. "Regional Event-Marketing: Multi-Criteria Evaluation of the Effectiveness of the Events in Tambov". Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, nr 4(82) (2021): 108–14. http://dx.doi.org/10.17277/voprosy.2021.04.pp.108-114.

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The article considers the problems of assessing the effectiveness of event marketing on the example of regional events held in the city of Tambov. The results of a survey of residents who participated in such events are presented. Criteria are presented that increase the satisfaction of citizens and, as a consequence, affect the recognition of both the event itself at the regional level and the commercial brands involved in organizing and conducting the event. Tracking of brands’ health has been created. Recommendations for improving the communication efficiency of event marketing are given.

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B M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management". Journal of Management and Science 11, nr 4 (31.12.2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.

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Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.

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C., DR BALAKRISHNAN. "Ambush Marketing – Need for Legal Protection for Official Sponsors of Major Sports Events". Journal of Research on the Lepidoptera 51, nr 2 (25.06.2020): 674–86. http://dx.doi.org/10.36872/lepi/v51i2/301126.

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Awaworyi Churchill, Sefa, Russell Smyth i Trong-Anh Trinh. "Negative life events and entrepreneurship". Journal of Business Research 155 (styczeń 2023): 113443. http://dx.doi.org/10.1016/j.jbusres.2022.113443.

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Asnawi, Aisah. "Destination images: antecedents of city marketing, tourism event, and social media marketing concept". Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 9, nr 2 (30.06.2021): 171–86. http://dx.doi.org/10.22437/ppd.v9i2.12742.

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Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly, iconic tourism events, and massive social media marketing. The strong destination image will impact on increasing the number of visits. This research aims to analyze the impact of city/district marketing power, tourist events, and social media on the image of tourist destinations in Maluku. The methodology in this research is based on quantitative analysis using Structural Equation Modelling (SEM) to discuss theory and see the relationship between city/district marketing variables, tourism events, social marketing media, and destination image. This study indicates that city/district marketing has a greater increase in strengthening the image of destinations compared to tourism events and social media marketing. This shows an effective strategy from the government in advancing tourism faster and more robust in increasing the image of a destination.

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Liu, Xi, Bu Mi, Fei Li i Deqiang Zou. "Ritualized retail events and brand-centric employee culture". Qualitative Market Research: An International Journal 22, nr 3 (10.06.2019): 250–69. http://dx.doi.org/10.1108/qmr-11-2016-0104.

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Purpose This study aims to explore how the ideal employee effects of internal marketing are created and sustained. It aims to reveal the role that outbound marketing activities play in the reproduction of a brand-centric employee culture. Design/methodology/approach From an organizational ritual perspective, this study conducts a qualitative study of a Chinese department store’s anniversary celebration, which is a multi-day annual sales event. Data were collected through in-depth interviews, supplemented with corporate documents and field observation. Findings This study reveals that the focal event remains a success because the well-managed coordination of its onstage and backstage activities serves to reproduce an employee culture of espousing and voluntarily enacting corporately mandated role norms, values and beliefs. Practical implications For the management of retail events with the aim of building organizational culture, this study points to the importance of emphasizing the symbolism of the sales promotion aspects of an event and paying as much attention to employees’ backstage experiences as to the public execution of a consumer event. Originality/value This study shows that external marketing could set the stage for internal marketing, with the ideal effects of internal marketing actually constructed and institutionalized during activities and procedures comprising outbound marketing. This suggests that a more nuanced view of the practice of internal marketing is warranted.

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Jaelani, Aan, Edy Setyawan, Abdul Aziz, Nining Wahyuningsih i Diana Djuwita. "Sustainable Event and Festival in Cirebon, Indonesia: in Islamic Marketing Perspective". Revista Rosa dos Ventos - Turismo e Hospitalidade 12, nr 4 (22.10.2020): 811–38. http://dx.doi.org/10.18226/21789061.v12i4p811.

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This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on an ongoing basis can become tourist attractions, used as a marketing place, and a strategy to create an image of the destination, thus attracting tourists' visits. The methodology used is the document review approach and trend analysis to observe and analyze the various events and festivals held from 2015 to 2019 and the shariah marketing mix that they apply. This article concludes that the shariah marketing mix in promoting events and festivals from various existing tourism segments, such as religious and traditional tourism, arts and cultural tourism, culinary tourism, nature tourism, and local economic tourism, has demonstrated a new concept for marketing tourism products, which emphasizes aspects of locality and uniqueness. So that this tourist destination is not only more potential and crowded by tourists, but also has shown the sustainability of the event and the festival itself.

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Silva, Edson Coutinho da, i Alexandre Luzzi Las Casas. "Key Elements of Sports Marketing Activities for Sports Events". International Journal of Business Administration 11, nr 1 (20.01.2020): 11. http://dx.doi.org/10.5430/ijba.v11n1p11.

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Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainment focus on the supporters (as customers). Sports scheme refers to actors’ network, marketing tools represents the tools to plan and perform marketing activities and supporters are those who support and purchase club goods. Thus, all of them are key relevant elements to organise a sports event (as a game or match). The professionalism of the sports events has required use the sports and non-sports stakeholders' skill to help sports teams to design and provide a sports experience and amusement by means sports marketing tools to format a suitable product and service to a supporter’s audience.

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Gulati, Shruti. "AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING". International Journal of Research -GRANTHAALAYAH 4, nr 9 (30.09.2016): 45–54. http://dx.doi.org/10.29121/granthaalayah.v4.i9.2016.2533.

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Ambush Marketing has broken the stereotypical notions of the 4P’S of marketing. It has branched marketing to a totally different arena of publicity without actually paying for it directly. This usually involves conducting of marketing campaigns that seek association with a given massive events without actually providing compensation to the organizer of the event, even though there is a corporate rival as a sponsor involved. Ambush marketing include sponsorship of the event's broadcast, aggressive sponsorship of various categories of an event, and the conducting of high-profile non-sponsorship campaigns timed to coincide with the event. The big question arises to its nature as a moral act for which several legal steps are also being taken. Nonetheless ambush marketing has given scope of visibility to many startups and not so wealthy companies to free ride on the official sponsors. This research is undertaken after observation of the various sporting events which are the biggest playfield for its display. The data gathered herein is majorly secondary with help from various journals, magazines and search engines.

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van Gessel, P. "Events: Outstanding Means for Joint Promotion". Event Management 6, nr 2 (1.02.2000): 111–16. http://dx.doi.org/10.3727/096020197390202.

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The Netherlands Board of Tourism (NBT) promotes tourism to and within Holland. Its objectives are to increase international tourist receipts and to stimulate employment. As a knowledge and research center and as a marketing and promotion organization, NBT acts as a broker between supply and demand. This enables NBT to be a pioneer in developing and executing policy visions and marketing strategies, for and with the tourism sector. In this framework NBT stimulates product development and intelligent bundling of parties and interests. NBT is an organization with some 165 employees. It has its main office located in Leidschendam, near The Hague, and NBT has another 12 offices in Europe, the US, Canada, and Japan. Based on intensive research and eye-catching marketing and promotional activities carried out in close cooperation with strategic and other partners, the NBT works to call the public's attention to “Holland” as a destination for vacationers.

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Chapman, Laura, i Debbie Sadd. "Events as Strategic Marketing Tools in Shopping Centers". Event Management 18, nr 3 (7.10.2014): 357–67. http://dx.doi.org/10.3727/152599514x13989500765925.

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Shah, Sumit P., Karen W. Jeng-Miller, Howard F. Fine, H. Matthew Wheatley, Daniel B. Roth i Jonathan L. Prenner. "Post-Marketing Survey of Adverse Events Following Ocriplasmin". Ophthalmic Surgery, Lasers and Imaging Retina 47, nr 2 (1.02.2016): 156–60. http://dx.doi.org/10.3928/23258160-20160126-09.

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Kadek Wirantari, I Nyoman Rajin Aryana, I Ketut Sutama, I Gede Mudana, Made Ruki i I Gusti Agung Bagus Mataram. "Implementation of Marketing Mix to Increase Meeting Events". International Journal of Travel, Hospitality and Events 1, nr 2 (1.05.2022): 168–75. http://dx.doi.org/10.56743/ijothe.v1i2.18.

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ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.

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Harb, Ayman Abdo, Deborah Fowler, Hyo Jung (Julie) Chang, Shane C. Blum i Wejdan Alakaleek. "Social media as a marketing tool for events". Journal of Hospitality and Tourism Technology 10, nr 1 (11.03.2019): 28–44. http://dx.doi.org/10.1108/jhtt-03-2017-0027.

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PurposeThis study relied on the Theory of Planned Behavior (TPB) to assess factors that affected event fans’ decisions regarding their intention to attend events by using social network websites. The purpose of this study is to examine the impact of event fans’ attitudes, subjective norms and perceived behavioral control on their intentions to go to events based on social networking sites (SNSs) marketing. In addition, the researchers examined the impact of perceived enjoyment on event fans’ attitudes towards events pages on SNS.Design/methodology/approachThis study used a quantitative research method and used an online survey distributed on Qualtrics and based on the TPB. Populations in the study were followers of events pages on Facebook, Twitter and Instagram. The sample was convenience.FindingsBy using the partial least square-structural equation modeling (PLS-SEM), the study found that all the research hypothesis were supported except (H2). While event fans’ attitudes had not a statistically significant impact on their behavioral intentions towards using social media to go to events (H2), perceived enjoyment had a statistically significant impact on event fans’ attitudes towards events pages on SNS (H1). According to the research findings, event fans were influenced by their subjective norms (H3) and perceived behavioral control (H4). These factors significantly influenced event fans’ behavioral intention, which led to their actual behavior (H5).Practical implicationsThis study provided evidence supporting that subjective norms and perceived behavioral control were effective in forming intention towards events page, which in turn affected actual behavior, while perceived enjoyment was effective in forming events fan attitudes towards events’ social media pages. This may indicate a need for positive images of the events depicted through social media. In addition, when using social media as a marketing medium for events, event marketers and organizers should understand how other important people’s opinions and perceptions affect the intention and behavior formation. This implies the need to stress the social acceptance of the events, and use family ties, family and other social-units elements of events.Social implicationsThis study provided statistical evidence supporting the applicability of the TPB within the context of event marketing and using social media. This implies a better understanding of the rational decision-making process, along with the social factors affecting the process of forming behavioral intentions and intentions. Furthermore, perceived enjoyment was incorporated within the model. Perceived enjoyment was effective in forming positive attitudes towards events’ social media pages. This highlights the need to provide information and contents in an enjoyable and user-friendly way.Originality/valueThe value of this study is derived from its aim to highlight the importance of social media as an effective marketing tool for events. Moreover, this study sought to contribute to the literature on social media by exploring how social media affected event attendees’ behavior and attitudes and by gauging the impact of social media on the event industry.

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Schindehutte, Minet, Michael H. Morris i Donald F. Kuratko. "Triggering Events, Corporate Entrepreneurship and the Marketing Function". Journal of Marketing Theory and Practice 8, nr 2 (kwiecień 2000): 18–30. http://dx.doi.org/10.1080/10696679.2000.11501865.

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Cruceru, Anca Francisca, i Daniel Moise. "Customer Relationships through Sales Forces and Marketing Events". Procedia - Social and Behavioral Sciences 109 (styczeń 2014): 155–59. http://dx.doi.org/10.1016/j.sbspro.2013.12.436.

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Hayes, Edwin, Caroline Derrick, Danielle Smalls, Hilary Smith, Nicole Kremer i Sharon Weissman. "2489. Adverse Events with Biktarvy: Post-Marketing Study". Open Forum Infectious Diseases 6, Supplement_2 (październik 2019): S863—S864. http://dx.doi.org/10.1093/ofid/ofz360.2167.

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Abstract Background Bictegravir (BIC)/emtricitabine (FTC)/tenofovir alafenamide (TAF) was FDA approved in February 2018. There are no published post-marketing data evaluating safety and efficacy. After large uptake of BIC/FTC/TAF at our institution, reports of rash prompted a real-world review. The purpose of this study was to assess one year post-marketing safety and tolerability of BIC/FTC/TAF. Methods This retrospective, observational, pharmacoepidemiologic study was conducted one year post-approval of BIC/FTC/TAF, between February 2018 and March 2019 at the University of South Carolina Immunology Center. Adults receiving BIC/FTC/TAF were included. Drug discontinuation and treatment-related adverse effects were evaluated. Baseline demographics and serial laboratory data were collected. Results A total of 201 patients were assessed. Of those, the majority were treatment experienced (181, 90%), African American (137, 68%) males (132, 65%) with a mean age of 46 years (range 20–76 years). Four patients were transgender. 135 (67%) had a BMI of ≥ 25 kg/m2 and 77 (38%) had a BMI of ≥ 30 kg/m2. At baseline, 146 (72.6%) had virologic suppression (VS) (< 200 copies/mL) with a mean CD4 count of 529 cells/mm3 (range < 35–1573 cells/mm3). VS was maintained in 145/146 and subsequently reached in 47/55 (85.5%) at first follow-up. Of the 201, 18 (8.9%) patients reported adverse drug events (ADEs) for a total of 19 events (10 rash, 2 dizziness, 1 nausea/vomiting, 1 headache, 1 diarrhea, 1 loss of appetite, 1 weight gain, 1 fatigue, 1 insomnia). Eleven (5%) patients discontinued therapy; nine (4%) due to ADEs (7 rash, 1 insomnia and loss of appetite, and 1 feeling unwell). One patient with high AST/ALT at baseline increased from 129/243 U/L to 234/394 U/L, respectively. No other laboratory abnormalities were reported. Conclusion In a southern, predominantly African American overweight population, our results demonstrate low discontinuation rates associated with BIC/FTC/TAF, with rash being the predominate cause. Overall, 4% discontinued BIC/FTC/TAF due to ADEs compared with 1% as reported in the package insert. VS rates were high throughout the evaluation period. Ongoing post-marketing evaluation is important for early recognition of unexpected adverse outcomes. Disclosures All authors: No reported disclosures.

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Jánská, Michaela. "Marketing communication in the field of musical events". Acta Universitatis Bohemiae Meridionalis 14, nr 2 (5.10.2012): 95–103. http://dx.doi.org/10.32725/acta.2011.027.

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Резник, Галина, Galina Reznik, Т. Соколкова i T. Sokolkova. "Event-Marketing As a Key Tool of the Complex Progress in the Service Sector". Scientific Research and Development. Economics of the Firm 8, nr 2 (7.08.2019): 10–18. http://dx.doi.org/10.12737/article_5d0c94b2659926.01566707.

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Introduction: the article deals with the essence of event-marketing as a popular tool for promotion in the market, the place of event-marketing in the complex of marketing communications is determined. A study on the development of the Park of culture and recreation “Olympic” based on the use of event-marketing tools is carried out. The results of the study of existing tools to promote the Park are given, the motives and preferences of potential guests of the Park on the basis of a survey are identified, recommendations for its development are given. Materials and methods: the article uses the publications of well-known scientists, methods of abstract-logical, systematic, economic and statistical, comparative analysis, graphic, methods of sociological and marketing research (in the survey of consumers of the Park of culture and recreation “Olympic”). The results of the study: the analysis of existing ways to promote the services of the Park of culture and recreation “Olympic” showed that the Park is not enough and not often held various event-events. In addition, the events are not diverse, which indicates the lack of use of event-marketing tools in the Park. In this regard, a variety of events was offered, within the framework of the implementation of such areas as sport events, exhibitions and art creativity, leisure activities for young people, romantic events, catering, opening and restoration of the existing Playground, modernization of the roller rink and art cafe, opening of the Park of extreme species, improvement of the Park and the opening of the school with clubs for the implementation of creative directions. Discussion and conclusion: Improvement program Park development using the tools of event marketing will contribute to the implementation of the Federal program “Formation of a comfortable urban environment for 2018–2022.g.”, to increase the customer traffic, to improve the visitor traffic, average check, increase the quality of life of the population. For organizations in the sphere of communication services, Event-marketing is the most effective direction of direct communication and is one of the most popular and progressively developing tools.

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Radikonyana, Paul S., Ernie Heath, Felicite Fairer-Wessels, J. J. Prinsloo i Theuns G. Pelser. "A Strategic E-Marketing Framework For Sport Mega-Events". Journal of Applied Business Research (JABR) 31, nr 2 (3.03.2015): 437. http://dx.doi.org/10.19030/jabr.v31i2.9127.

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This article reports on a study that was conducted which aims to understand the optimal usage of e-marketing in sport mega-events with reference to the 2010 FIFA Soccer World CupTM which was held in South Africa. A conceptual framework to optimally leverage e-marketing opportunities related to the hosting of sport mega-events was developed from the findings of this study. Building on an in-depth analysis of the contemporary literature on this very dynamic topic, as well as key lessons learned from an analysis of international case studies, primary research was conducted before and after the 2010 FIFA Soccer World CupTM, involving key stakeholders in the event and destination marketing sphere. Based on the preceding phases, the strategic framework that was conceptualised provides parameters and guidelines for the effective utilisation of e-marketing and e-marketing tools in future sport mega-events. Furthermore, 11 critical success factors (CSFs) were determined that should be considered when developing and implementing an e-marketing strategy for mega-events. In addition to adding value to the body of knowledge in this increasingly important sphere of tourism, recommendations regarding future research in this dynamic field of study are addressed.

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Kim, Aekyoung, i Donnel Briley. "Finding the self in chance events". International Journal of Research in Marketing 37, nr 4 (grudzień 2020): 853–67. http://dx.doi.org/10.1016/j.ijresmar.2020.03.003.

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Deshpande, Sameer, i François Lagarde. "International Survey on Advanced-Level Social Marketing Training Events". Social Marketing Quarterly 14, nr 2 (27.05.2008): 50–66. http://dx.doi.org/10.1080/15245000802034697.

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The rising popularity of social marketing as a framework for social change has resulted in an increased demand for advanced-level social marketing training. As a result, an online survey was conducted in early 2007 to identify the social marketing training needs of social sector professionals. A convenient sample of 477 respondents from 33 countries (but primarily from the United States and Canada) responded to the online survey. Respondents expressed an interest in learning a variety of topics. “Audience analysis” was ranked the highest followed by “sustainability of change.” Benefits from and barriers to attending training events were identified. The primary motivation of the respondents to attend a training event was to apply concepts directly to initiatives on which they are currently working. The preferred format of training and other such details were also investigated. Findings from this survey should help trainers and institutions that offer face-to-face training events better respond to advanced-level training needs in the field of social marketing.

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Ronokusumo, Atahasi, i Ktut Silvanita Mangani. "Marketing risk analysis of red chili". JURNAL MANAJEMEN 13, nr 4 (19.01.2022): 662–69. http://dx.doi.org/10.30872/jmmn.v13i4.10168.

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This study aims to determine the marketing risks as a whole in red chili agribusiness in the Cibedug village, Ciawi area. West Java is one of the chili agribusiness centers closest to the capital city which is a very large market potential. Starting with a group discussion forum among red chili farmers, the authors use interviews as well as surveys of red chili agribusiness entrepreneurs. Data analysis was carried out in a simple qualitative and quantitative way that found at least 10 (ten) unwanted events and the impact of existing opportunities, unwanted events that must be prioritized to be mitigated. The most extreme risk of unwanted events namely different retail price constraints; end consumers who don't take much; profit margins are being eroded by unexpected costs and difficult to find marketing channels that buy routinely.

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Soliman, Meikel, i Silke Boenigk. "Individual life events and blood giving". Journal of Consumer Marketing 36, nr 7 (11.11.2019): 926–38. http://dx.doi.org/10.1108/jcm-02-2018-2588.

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Purpose Imbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms. Design/methodology/approach By applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals. Findings Experiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms. Practical implications Social marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance. Social implications Blood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations. Originality/value While previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

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Lakshminarayanan, Sambhavi. "A Social Marketing Based Strategy For Planning Diversity Events". Journal of Diversity Management (JDM) 1, nr 1 (1.06.2006): 39–48. http://dx.doi.org/10.19030/jdm.v1i1.5028.

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Jin, Xin, i Mingming Cheng. "Communicating mega events on Twitter: implications for destination marketing". Journal of Travel & Tourism Marketing 37, nr 6 (23.07.2020): 739–55. http://dx.doi.org/10.1080/10548408.2020.1812466.

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&NA;. "Reporting on Adverse Events: Triumph of Marketing Over Science?" Back Letter 24, nr 12 (grudzień 2009): 134. http://dx.doi.org/10.1097/00130561-200912000-00003.

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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva i Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers". Journal of Service Theory and Practice 27, nr 2 (13.03.2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.

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