Gotowa bibliografia na temat „Events marketing”
Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych
Spis treści
Zobacz listy aktualnych artykułów, książek, rozpraw, streszczeń i innych źródeł naukowych na temat „Events marketing”.
Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.
Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.
Artykuły w czasopismach na temat "Events marketing"
1
Koh, Khoon Y., i Anita A. Jackson. "Special Events Marketing". Journal of Convention & Event Tourism 8, nr 2 (8.01.2006): 19–44. http://dx.doi.org/10.1300/j452v08n02_02.
Pełny tekst źródła
2
Nizyaev, Denis Alexandrovich, i Mariya Yurjevna Belyakova. "Pandemic Impact on Event Marketing of Racing Events". OrelSIET Bulletin, nr 2 (2022): 50–53. http://dx.doi.org/10.36683/2076-5347-2022-2-60-50-53.
Pełny tekst źródła
3
Crowther, Phil. "Marketing space: a conceptual framework for marketing events". Marketing Review 10, nr 4 (15.11.2010): 369–83. http://dx.doi.org/10.1362/146934710x541339.
Pełny tekst źródła
4
Pulido Polo, Marta. "Acts or events? A perspective from the marketing mix". IROCAMM-International Review Of Communication And Marketing Mix, nr 1 (2018): 56–66. http://dx.doi.org/10.12795/irocamm.2018.i1.04.
Pełny tekst źródła
5
Wang, Ying, i Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events". Event Management 23, nr 1 (1.02.2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.
Pełny tekst źródła
6
Setiawan, Romi, Dermawan Wibisono i Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication". Gadjah Mada International Journal of Business 24, nr 2 (2.06.2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.
Pełny tekst źródłaStreszczenie:
Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event has been lacking. This study clarifies the literature review to better understand it. This study reviews 40 relevant scholarly publications from the Scopus database to build a novel concept of engagement-driven event marketing. This article narrows the search using event marketing characteristics. Previous research has found six event types: sports, festivals, concerts, special events, trade shows, and meetings. Five factors influence the attendees: purchase intention, visit intentions, word-of-mouth, brand loyalty, and brand equity . This paper presents a new event marketing model based on Nufer (2015) and Żyminkowska (2019). Attendee engagement is defined by the relationship among the event’s content, the event’s involvement, the event-brand image congruency, and the attendee’s experience of the event’s content. There are also suggested theoretical and managerial considerations.
7
Hede, Anne‐Marie, i Pamm Kellett. "Marketing communications for special events". European Journal of Marketing 45, nr 6 (31.05.2011): 987–1004. http://dx.doi.org/10.1108/03090561111119930.
Pełny tekst źródła
8
Alaux, Christophe, i Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing". JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, nr 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.
Pełny tekst źródłaStreszczenie:
The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.
9
Nufer, Gerd. "Event Marketing and Attitude Changes". Journal of International Business Research and Marketing 1, nr 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.
Pełny tekst źródłaStreszczenie:
The most important objective of event marketing is to improve the image of a brand or a company. The paper presents an image transfer model for event marketing. Based on current research, an image transfer model for event marketing is developed and the conditions required for an image transfer to take place from an event to a brand or a company are explained. Depending on which conditions are met, there are different consequences with regard to the image transfer from the event to the brand or company that are structured and characterized in detail. The image transfer model is developed against the backdrop of selected event types often used in actual practice. The focus of its application lies mainly in brand-oriented leisure and infotainment events directed towards external target groups. The model provides a discussion and analysis of the impact category of the image transfer in event marketing. The paper explains that the possibility of an attitude change is given within the context of event marketing. The presented model serves to structure the image transfer in event marketing. It is intended to illustrate the steps that are involved in the emergence of an image transfer as well as the resulting alternative consequences.
10
Scott Erickson, G., i Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events". European Journal of Marketing 33, nr 3/4 (kwiecień 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.
Pełny tekst źródłaRozprawy doktorskie na temat "Events marketing"
1
Björnström, Marina, i Maja Lundmark. "Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer". Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-126703.
Pełny tekst źródłaStreszczenie:
The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of view since in both EM and EB the previous research had rather been done from a company standpoint. Therefore, with the aim to fill these research gaps the following research question was formulated: Does event marketing help business and economics students find potential employers? The study uses a deductive research design with a quantitative research strategy, and the data was collected using a self-completing questionnaire. The authors adopted objectivism and positivism as their research philosophical standpoints. The sample was drawn though multi-stage cluster sampling, the samples selected contained 384 students enrolled at USBE and 132 replies was received and analyzed. The questions in the online self-completing questionnaire were designed to measure variables such as information and interaction. Findings indicate that EM does help Umeå business and economics students find new potential employers. However, students do not feel that they learn that much about new companies, they do not feel that they are interacting with companies and they do not feel that they are gaining more knowledge about a company at an event. The findings contribute to the research field of business administration. Specifically, the merging of EB and EM and how it is perceived from a student´s point of view rather than from a company’s perspective. The students do believe that events are an effective way to meet companies, however the empirical results from event attendees show differently. The theories within the subject and the answers from students regarding if they believe in EM or not are counterintuitive. Therefore, this study opens up possibilities for future research.
2
Weihe, Kerstin. "Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring /". Göttingen : Cuvillier, 2008. http://d-nb.info/99230069X/04.
Pełny tekst źródła
3
Paiva, Helio Afonso Braga de. "Proposta de método de planejamento e gestão estratégica de marketing para empresas organizadoras de eventos em redes de turismo". Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17052008-124726/.
Pełny tekst źródłaStreszczenie:
Esta é uma dissertação de caráter teórico-empírico que apresenta como resultado uma proposta de método ou seqüência de etapas com conceitos, análises, \"ferramentas\" e atividades fundamentais para realização do planejamento estratégico de marketing nas empresas organizadoras de eventos vistas como empresas inseridas em redes de organizações que atendem a demanda do turismo de eventos. Para se chegar a proposta de método foi realizada a revisão teórica de quatro obras e seus métodos, encontradas na literatura em marketing, turismo e eventos. As etapas (com suas atividades e análises) propostas nos métodos estudados foram selecionadas, reunidas e \"enriquecidas\" com o enfoque de rede e análises adicionais. No campo empírico, antes de ser estruturada e apresentada definitivamente, a proposta de método foi apresentada a especialistas e gestores de empresas organizadoras de eventos em entrevistas, na busca de contribuições. Os conhecimentos tratados na revisão teórica em contato com a experiência prática levantada nas entrevistas permitiram estabelecer um diálogo entre a combinação das teorias que compuseram o método pré-estruturado a partir de outros métodos e a prática dos gestores e especialistas gerando como resultado um novo conhecimento para a gestão de marketing de eventos.This is a theoretical and empirical dissertation which presents as result a proposal of method or sequence of steps with concepts, analysis, \"tools\" and fundamental activities to the strategic marketing planning process at the special events organizer companies, seen as companies inserted in networks of organizations that deal with tourism events demand. In order to reach the method\'s proposal it was made a review of four books and its methods, found in the marketing, tourism and special events literature. The steps (including its activities and analysis) proposed at the method were selected, grouped and improved with the network focus and additional analysis. At the empirical field, before have been structured and presented definitively, the method proposal was presented to specialists and managers of events organizer companies on interviews in search of contributions. The knowledge collected by the theoretical review in contact with the practical experience raised from the interviews allowed establishing a dialog between the combinations of theories that composed the prestructured method from the other methods and the practice of specialists and managers generating as result a new knowledge for the marketing management of events.
4
Schlesinger, Torsten. "Emotionen im Kontext sportbezogener Marketing-Events /". Hamburg : Czwalina, 2008. http://d-nb.info/991497562/04.
Pełny tekst źródła
5
Silva, João Duarte Galo Neves da. "Planeamento de comunicação de eventos : plano de comunicação integrada de marketing para o evento Queima das Fitas Coimbra 2018". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14673.
Pełny tekst źródłaStreszczenie:
Mestrado em MarketingEste trabalho, tem como finalidade, a elaboração de um Plano de Comunicação Integrada de Marketing para o evento Queima das Fitas Coimbra 2018, tendo por isso enfoque na temática de comunicação em eventos. Concorreram para o desenvolvimento deste projeto o facto da organização possuir pouco know how na área da comunicação e os seus constrangimentos em recursos financeiros. A elaboração deste plano visa alcançar um aumento de notoriedade, um incremento em bilhética, o crescimento de visitantes, uma melhor coordenação das ferramentas de comunicação e o reforço da identidade do evento. No que concerne à metodologia adotada neste plano, o objetivo do estudo foi descritivo e a estratégia adotada a action research. Este projeto assumiu um tipo de estudo com recurso a métodos mistos, utilizando uma amostragem não probabilística, sendo que as técnicas de recolha de dados incluíram dados secundários e a recolha de dados primários, através de entrevistas semiestruturadas, questionários e análise qualitativa de conteúdo de publicações em redes sociais. Os resultados obtidos permitiram concluir que o principal público-alvo ? estudantes do Ensino Superior em Coimbra, identifica os canais digitais como a ferramenta de comunicação preferencial e, apesar da notoriedade positiva do evento, existem alguns sinais de perda de identidade enquanto o mais tradicional evento académico do país. Em suma, de referir que as táticas sugeridas para este plano foram idealizadas com o pressuposto de abranger as preferências e hábitos dos principais públicos-alvo, sem descurar de uma aposta comunicacional a nível nacional que resulte numa expansão do evento enquanto marca.
The purpose of this work is to prepare an Integrated Marketing Communication Plan for the Queima das Fitas Coimbra 2018 event, focusing on the theme of communication at events. The development of this project was due to the fact that the organization has little know how in the communication area and its constraints on financial resources. The elaboration of this plan aims to achieve an increase of awareness, an increase in ticketing, the growth of visitors, a better coordination of the communication tools and the reinforcement of the identity of the event. Regarding the methodology adopted in this plan, the purpose of the study was descriptive and the strategy adopted was action research. This project assumed a mix-method study, using a non-probabilistic sampling, and the data collection techniques included secondary data collection and the collection of primary data through semi-structured interviews, questionnaires and qualitative analysis of content of publications in the social networks. The results obtained allow us to conclude that the target audience - students of Higher Education in Coimbra, identify the digital channels as the preferred communication tool and, despite the positive awareness of the event, there are some signs of loss of identity as the most traditional academic event from the country. It should be noted that the tactics suggested for this plan were conceived to cover the preferences and habits of the main target audiences, without neglecting a national communication program that would result in an expansion of the event as a brand.
info:eu-repo/semantics/publishedVersion
6
Stokes, Robyn L., i n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories". Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.
Pełny tekst źródłaStreszczenie:
This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.
7
Stokes, Robyn L. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories". Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367441.
Pełny tekst źródłaStreszczenie:
This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
Full Text
8
Martins, Maria João Santos. "Planeamento de marketing de eventos : plano de marketing para o festival NOS Alive 2020". Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17300.
Pełny tekst źródłaStreszczenie:
Mestrado em MarketingO presente trabalho de projeto tem como principal objetivo a delineação de estratégias de marketing e plano de ação para o Festival de Música NOS Alive. Este objetivo será cumprido através da elaboração de um Plano de Marketing. Este projeto irá ser aplicado ao festival de música NOS Alive, o evento realiza-se desde 2007 no Passeio Marítimo de Algés, em Lisboa. É organizado pela produtora de eventos Everything Is New (EiN) e patrocinado pela NOS. O setor dos eventos e festivais de música é extremamente competitivo, sendo que, só em Portugal, realizaram-se 272 festivais de música, o que representou um aumento de 9,2% em relação ao ano anterior (APORFEST, 2017). Na metodologia, a estratégia utilizada foi baseada nos primeiros passos da action research, em que foram utilizadas tanto fontes primárias como secundárias, na recolha dos dados. Assim, múltiplos métodos de recolha de dados foram utilizados: (1) entrevista semiestruturada ao Diretor da EiN; (2) um questionário online aos participantes de festivais de música; e (3) dados secundários. Desta forma, com os procedimentos referidos anteriormente, foi possível a identificação dos principais pontos fortes e fracos do festival, bem como as oportunidades e ameaças do mercado. Assim, o Plano de Marketing desenvolvido apresenta diversas estratégias e ações, cujo foco é o crescimento contínuo e reforço da imagem do NOS Alive, bem como uma melhoria a nível de resultados alcançados.
The main objective of this project is the definition of a marketing strategy and an action plan for the NOS Alive Music Festival. This goal will be achieved through the elaboration of a Marketing Plan. This project is focused on the NOS Alive Music Festival, which is held in the Passeio Marítimo de Algés, in Lisbon, since 2007. The event is organized and produced by Everything Is New (EiN) and sponsored by NOS. The music festival industry is extremely competitive and, in Portugal alone 272 music festivals took place in 2017, representing an increase of 9.2% over the previous year (APORFEST, 2017). The methodologic strategy applied in this research project is based on the first steps of the action research methods, in which both primary and secondary sources were used in the data collection. Multiple methods of data collection were used: (1) a semi-structured interview with EiN's Director; (2) an online questionnaire targeted music festivals participants; and (3) secondary data. This way, considering the above-mentioned procedures, it was possible to identify the main strengths and weaknesses of the festival, as well as the opportunities and threats of this particular market. Therefore, the Marketing Plan developed presents several strategies and their implementation, focused in the continuous growth and reinforcement of the image of the NOS Alive festival, as well as in the improvement of the results achieved.
info:eu-repo/semantics/publishedVersion
9
Bergmann, Swana. "Entwicklung eines Evaluationsmodells zur Erfolgsmessung von Corporate Events". München FGM-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2652924&prov=M&dokv̲ar=1&doke̲xt=htm.
Pełny tekst źródła
10
Ribeiro, Susana Correia. "Jornalismo turístico: os eventos no centro da notícia". Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2011. http://hdl.handle.net/10400.26/2406.
Pełny tekst źródłaStreszczenie:
A partir de finais do século XIX, o processo de democratização do turismo e da imprensa desenrolou-se paralelo, quando ambos deixaram de ser bens unicamente acessíveis às elites, passando a estar também ao alcance das massas.
Nos dias de hoje o Turismo representa uma indústria de milhões, uma das mais importantes fontes geradoras de riqueza do Mundo, e é ao mesmo tempo uma actividade que promove a socialização e a disseminação de informação e cultura entre povos. Desde os primórdios que a informação é um factor determinante no desenvolvimento turístico, e os media (sobretudo a imprensa) desempenham um papel fundamental na sua disseminação, potenciando e dinamizando a promoção do turismo e dos seus produtos junto da Opinião Pública.
Conscientes das sinergias que se desenvolvem entre ambos os sectores, este trabalho irá explorar o tratamento noticioso que a imprensa portuguesa dá aos temas turísticos, tendo o seu foco na cobertura mediática dos mega-eventos na imprensa escrita generalista. Além disso, pretende também reunir um conjunto de pistas que nos permitam entender melhor as relações e os laços que se estabelecem entre ambos.
Visando retratar o mais fielmente possível a realidade observada, foi examinada e revista literatura de referência nos campos do estudo dos media, jornalismo, jornalismo de viagens e turismo. A revisão bibliográfica foi complementada por um caso de estudo de vertente mais prática, com a análise da cobertura jornalística, pelos quatro principais jornais generalistas portuguesas, da etapa portuguesa do Red Bull Air Race 2007 – 2009.
Concluímos que no âmbito do estudo dos media ainda persiste uma visão estereotipada do jornalismo sobre temas turísticos, remetendo-o para um grau de especialização inferior aos restantes tipos de jornalismo. Um preconceito fundamentado no facto de em muitos dos casos, o jornalismo de turismo assentar no relato de experiências de lazer e de viagens, mas que desconsidera a importância da veiculação sobre turismo nos media, ignorando o papel que estes têm junto dos seus leitores, entre os quais também se incluem potenciais turistas. Analisamos a concepção crítica focada nos aspectos negativos daquilo que definimos como jornalismo de viagens, e pomos em evidência as suas limitações por não contemplar todo o universo do jornalismo de turismo, onde também encontramos o jornalismo turístico.
Por fim, este trabalho vem testar teoria de que, cada vez mais, o turismo e os eventos ganham lugar na imprensa escrita portuguesa. E que, contrariamente ao estereótipo q que se verificava no passado estes temas já vão sendo apresentados nas notícias com elementos comuns às hard news, e tendencialmente apresentados junto da Opinião Pública como assuntos «sérios» que fazem parte da actualidade.In late nineteenth century, both tourism products and media began to be accessible to masses, and not only to the elites, thus beginning a simultaneous democratization process. Tourism evolved to be, nowadays, a worldwide strong revenue industry, and, at the same time, an activity which boosts social contacts and the spreads information and culture amongst people. Information is, since the very first moment, an essential factor to tourist development and the media, and mainly printed media, play a key role in this process, contributing to spread and boost tourist promotion and products amongst the public opinion. Aware of the synergies established between both sectors, this paper aims to explore the approach of Portuguese Media to the tourism area, focusing in the large events’ media coverage by general print media. Additionally, the paper also points out some clues that allow us to a better understanding of the relation and bonds established between tourism and media. Aiming to closely report the reality observed, we examined and reviewed reference literature concerning media analysis, travel and tourism press. The bibliographic review was completed by a more practical case study, namely the analysis of the Portuguese Stage of Red Bull Air Race 2007-2009 coverage made by the four more important general newspapers in Portugal. We conclude that, in what concerns media analysis, there is still a stereotyped vision referring to tourism press, considering it less specialized than other thematic press areas. A prejudice based in the fact that, in many cases, tourism press focuses on leisure and travel experiences, but not accounting the fact that this type of journalism has a great influence in the readers, including potential tourists, having the potentially impacting, in a practical way, in the market which they report. We have also analysed the critical concept focused in the negative issues of what we named “Travel press”, highlighting its limits, which result from the fact it doesn’t consider all tourism press universe, where we also include tourism press. Finally, this work aims to put the test the theory that, increasingly, tourism and events are gaining momentum in the Portuguese printed media. And that, contrary to the previously dominant idea, these themes are, nowadays, presented in the news as common elements of hard news, and also presented to public opinion as “serious” themes integrating the daily news.
Książki na temat "Events marketing"
1
Reic, Ivna. Events Marketing Management. New York, NY : Routledge, 2016.: Routledge, 2016. http://dx.doi.org/10.4324/9780203114148.
Pełny tekst źródła
2
Event Marketing. New York: John Wiley & Sons, Ltd., 2002.
Znajdź pełny tekst źródła
3
van, Olderen Ronald, red. Events as a strategic marketing tool. Wallingford, Oxfordshire, UK: CABI, 2014.
Znajdź pełny tekst źródła
4
Gerritsen, D., i R. van Olderen, red. Events as a strategic marketing tool. Wallingford: CABI, 2014. http://dx.doi.org/10.1079/9781780642611.0000.
Pełny tekst źródła
5
Wochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. Frankfurt am Main: P. Lang, 1996.
Znajdź pełny tekst źródła
6
The sports marketing guide. Cleveland, Ohio: Points Ahead Inc., 1993.
Znajdź pełny tekst źródła
7
H, Hoyle Leonard, red. Event marketing: How to successfully promote events, festivals, conventions, and expositions. Wyd. 2. Hoboken, NJ: John Wiley & Sons, Inc., 2012.
Znajdź pełny tekst źródła
8
1963-, Bos Marcella, red. Events & beleven: Het 5 Wheel Drive-concept. Amsterdam: Boom, 2008.
Znajdź pełny tekst źródła
9
Masterman, Guy. Innovative Marketing Communications: Strategies for the Events Industry. Burlington: Elsevier, 2005.
Znajdź pełny tekst źródła
10
N.S.W.) International Event Management Research Conference (3rd 2005 Sydney. The impacts of events: Proceedings of International Event Research Conference held in Sydney July 2005. Lindfield, N.S.W: Australian Centre for Event Management, University of Technology, Sydney, 2005.
Znajdź pełny tekst źródłaCzęści książek na temat "Events marketing"
1
Bladen, Charles, James Kennell, Emma Abson i Nick Wilde. "Event marketing". W Events Management, 168–200. Wyd. 3. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003102878-7.
Pełny tekst źródła
2
Willems, Herbert. "Events: Kultur — Identität — Marketing". W Events, 51–73. Wiesbaden: VS Verlag für Sozialwissenschaften, 2000. http://dx.doi.org/10.1007/978-3-322-95155-7_4.
Pełny tekst źródła
3
Alexandris, Kostas, Paul Hover i Linda Ooms. "Marketing running events". W Running Events, 65–97. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003301691-3.
Pełny tekst źródła
4
Silvers, Julia Rutherford, i William O’Toole. "Marketing issues". W Risk Management for Events, 245–71. Second edition. | Abingdon, Oxon ; New York : Routledge, 2021. | Series: Event management series | Revised edition of: Risk management for meetings and events, c2015.: Routledge, 2020. http://dx.doi.org/10.4324/9780429291296-12.
Pełny tekst źródła
5
Grohs, Reinhard, i Heribert Reisinger. "Sponsorship of Televised Sport Events". W Quantitative Marketing and Marketing Management, 467–83. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_22.
Pełny tekst źródła
6
Gerritsen, Dorothé, i Ronald van Olderen. "Event marketing." W Events as a strategic marketing tool, 30–49. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781789242300.0030.
Pełny tekst źródła
7
Thinius, Jochen, i Jan Untiedt. "Challenge today: Marketing- und Event-Marketing-Effizienz". W Events - Erlebnismarketing für alle Sinne, 129–31. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-3538-0_16.
Pełny tekst źródła
8
Morrison, Alastair M. "Events and their development and marketing". W Tourism Marketing, 593–638. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-18.
Pełny tekst źródła
9
Gerritsen, Dorothé, i Ronald van Olderen. "Events and marketing communication." W Events as a strategic marketing tool, 67–87. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781789242300.0067.
Pełny tekst źródła
10
Doppler, Susanne, i Johanna Höhm. "Computerspiele als Destination Marketing Tool". W Events und Tourismus, 311–31. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15515-5_13.
Pełny tekst źródłaStreszczenia konferencji na temat "Events marketing"
1
Estima, Ana, i Joaquim Marques. "Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study". W Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.12892.
Pełny tekst źródłaStreszczenie:
Marketing education literature is prolific in research dedicated to the best methodologies to provide higher education students with the knowledge as well as the soft and hard skills needed for their future careers as marketing experts. This article presents an experiment developed in a marketing degree, that took place outside the classroom over the last twelve years. The experiment consists on the organization of an annual marketing conference organized by a team of students that are supervised by a marketing teacher. It is a two-day event that brings together the best speakers from the market and academia and is targeted for both marketing students and professionals. The participation of students as part of the organizing team is voluntary and no assessment is performed by any course of the degree. These students refer the development of skills such as improving negotiation skills, networking, public speaking skills, organization, planning, team management, conflict management, leadership, time management, among others, as an added value for there careers.
2
Klímová, Viktorie, i Lucie Herbočková. "Teritoriální marketing v inovativních městech: Případová studie města graz". W XXIV. mezinárodního kolokvia o regionálních vědách. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-52.
Pełny tekst źródłaStreszczenie:
The paper deals with the issue of city marketing. By its nature, this topic is gaining importance worldwide, especially in the practical sphere. The aim of the article is to demonstrate the implementation of marketing activities on the example of a large city, which is considered modern, open, environmentally friendly, and at the same time well-developed. The city of Graz in Austria was chosen for this case study. For this purpose, in-depth desk research was carried out. The city of Graz does not have an explicitly defined marketing strategy, but how it wants to present itself can be deduced from the Smart city strategy. The implementation of marketing activities is entrusted primarily to the municipal company Holding Graz. The main target groups include visitors, residents and businesses. Most of the marketing activities relate to the promotion of the inner city. Graz uses modern marketing tools such as websites, social networks, influencers and events. The city company MCG Graz focuses on organizing events at seven different locations in Graz.
3
Fotiadis, Anestis, Nikolaos Stylos, Chris A. Vassiliadis i Tzung-Cheng TC Huan. "AVOCATION TRAVEL: CHOICE OF EVENTS AMONGST AMATEUR (NON-PROFESSIONAL) PARTICIPANTS INVOLVED IN SMALL-SCALE SPORTING EVENTS". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.01.04.
Pełny tekst źródła
4
Veghes, Calin. "Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach". W CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11627.
Pełny tekst źródłaStreszczenie:
Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe a funnel. Actually, a marketing funnel. More precisely a digital marketing funnel aiming to support the capitalization of the cultural heritage by drawing attention, raising interest, stimulate desire and generate action related to the cultural heritage output – goods, services, brands, events, and activities – under of the forms of discovering, exploring, experiencing and enjoying this heritage. Using secondary data regarding the cultural heritage in the European Union, the paper investigates the connections between the usage of the internet for cultural heritage purposes, different forms of consumption of the cultural heritage, and main barriers limiting this consumption and illustrates that building and employment of a digital marketing funnel is indispensable in the capitalization of the cultural heritage.
5
Utami, Yenni Sri, Oliver Samuel Simanjuntak i Agung Prabowo. "Strengthening Marketing Communication Through Multimedia-Based Storytelling Assistance". W LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.198.
Pełny tekst źródłaStreszczenie:
Storytelling-based multimedia can be used as an alternative marketing communications MSMEs craftsmen Batik " Sekar Arum " in Desa Wukirsari , sub-district Imogiri, Kabupaten Bantul. Assistance is aimed to build self-reliance and improve the confidence of members and officials of SMEs craftsmen Batik " Sekar Arum " to strengthen the marketing communication through storytelling -based technology multimedia. Through storytelling, the " Sekar Arum " Batik craftsman group UMKM can easily communicate the results of their products. Strengthening marketing through a story packed with photos, videos, animation as multimedia content makes potential customers not only more interested and easier to identify batik craft products, without having to come directly to workshops/exhibition events but to form deeper relationships so that they are loyal to SME Batik "Sekar Arum" businesses and products. Multimedia-based storytelling marketing techniques can provide several benefits, including a) Increasing a more loyal relationship with consumers; b) Reaching a wider marketing area, and c) Providing education on Batik products to consumers. The presentation of storytelling through multimedia technology provides an advantage because marketing content is more varied, including text, animation, or video. This variation of content increases the attractiveness of 'Sekar Arum' Batik, thus enhancing its image.
6
Sagum, Janelle Kyra A. "Web-Based Document Management System for PEP Squad Events and Marketing Services". W 2021 IEEE 13th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM). IEEE, 2021. http://dx.doi.org/10.1109/hnicem54116.2021.9732033.
Pełny tekst źródła
7
Mitchell, Vincent-Wayne, Bodo B. Schlegelmilch i Sorina-Diana Mone. "BEYOND A DYADIC VIEW ON VALUE CO-CREATION: A MULTI-ACTOR PERSPECTIVE FROM BUSINESS NETWORKING EVENTS". W Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.05.02.
Pełny tekst źródła
8
Alraouf, Ali. "Towards a New Paradigm in City Branding and Marketing". W 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.
Pełny tekst źródłaStreszczenie:
In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in Doha, the capital city of Qatar to create its own identity within the Gulf States and the rest of the Middle East. The analyzed tools will include City Uniqueness, Quality of Public Spaces, Signature Architecture, Events, Festivals, Cultural Tourism and Facilities. One of the main strategies used in Doha to articulate its brand is enhancing the ability of the city to host global Events, Festivals, and international sports. Competitions and cultural Carnivals. The research illustrates the use of Interesting Architecture, Cultural Facilities, Unique streets, Public parks, City natural and man-made Uniqueness as a City Marketing and Positive Branding Tools. The paper investigates crucial questions including the impact of the digital paradigm on the competitiveness of cities? How to regionally and globally market a city? What are the sustainable and resilient strategies for branding contemporary city? The paper also articulates a model for the case of Doha city banding and marketing which is based on a balanced approach. Such an approach would consider traditional assets including history and heritage. Also, it will include contemporary and innovative assets resulted from the last decade unprecedented investments in the sectors of education, research, culture and knowledge. Hence, the paper suggests a more holistic approach to city branding which would balance between social equity, economic prospertiy and ecological intergrity.
9
Khaled Ahmed, Khloud. "The power of commemorative banknote design to support global and local events". W 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p65.
Pełny tekst źródłaStreszczenie:
Commemorative banknotes are issued to commemorate some particular event or issue with a distinct design with reference to the occasion on which they were issued. In this paper the author explores another aspect to utilization commemorative banknote to promote and support Global and Local events, In addition to marketing historical, artistic, and sporting events, etc., sheds light on the most important international events the covid-19 Pandemic and the utilization of commemorative banknote to support the role of doctors in the world in to Commemorate their unique experience. Further, banknote artwork that captures a personal moment, emotion, memory or other poignant event that tells their story of the Covid-19 pandemic. In addition, the author elaborates on how Commemorative banknotes have a media role to promote important events and communicate the idea in a simple artistic manner. The author concludes that the power of commemorative banknote stems from their ability to enhance the global participation in crises and disasters, through design a global limited edition unified model of banknote In accordance with each country.
10
Bulanova, Ekaterina, Marina Platonova i Olga Rokunova. "Features of Marketing Activities of the Football Club “Nizhny Novgorod”". W 79th International Scientific Conference of University of Latvia. University of Latvia, 2021. http://dx.doi.org/10.22364/htqe.2021.88.
Pełny tekst źródłaStreszczenie:
The relevance of the research topic is due to the fact that marketing in sports is an effective component of sports management, just as it is in other areas of management. Sports marketing has its own specific features based on the characteristics of a particular sport, and this article deals with football marketing. The purpose of this article is to reflect the results of the study of a sports club’s marketing activities. The object of the study is the regional football club “Nizhny Novgorod”(Russia). The main objectives of the study are to identify the factors that attract the fans’ interest to the football club, to attending matches and purchasing club merchandise. Based on a survey of Nizhny Novgorod residents, a study of football fans’ needs in the region was carried out and the target audience of the FC “Nizhny Novgorod” was determined. The results of the survey show that the fans are poorly motivated to attend football matches with the participation of this club. The potential of modern promotion methods such as social media marketing (SMM) is used insufficiently. There is a need to make a more active impact on football consumers in the region, to intensify the work with the fans of the club, to improve the quality and design of the club’s merchandise. As a result of our research, a series of measures have been developed aiming to involve fans in the club’s life, both on match days and between matches. These measures include: promoting season ticket sales, more effective use of the home stadium on match days, active work to attract families with children, organising family leisure at the stadium, stadium tours, activities outside the stadium – weekend events in the city’s parks. The value of the research findings presented in the article lies in identifying the need to create the conditions for a football feast based on football marketing methods, aiming to attract fans to the club.
Raporty organizacyjne na temat "Events marketing"
1
David, Guy, Sara Markowitz i Seth Richards. The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation. Cambridge, MA: National Bureau of Economic Research, styczeń 2009. http://dx.doi.org/10.3386/w14634.
Pełny tekst źródła
2
Lindo-Ocampo, Gloria Inés, i Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, wrzesień 2022. http://dx.doi.org/10.16925/gcnc.24.
Pełny tekst źródłaStreszczenie:
This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact in various types of business events. The grammatical and lexical concepts, necessary to interact successfully in these types of communicative situations, are introduced and applied. The educational activities are designed to offer opportunities to interact in business conferences, international exhibitions, and seminars, among others. The contents are framed in natural and meaningful contexts. This leads to a greater understanding of the type of language used in business and the way it is used to communicate. The contents are structured in three lessons in which the level of complexity of the topics, tasks, texts and transitions (4Ts) have been considered. Also, various types of activities that activate and reinforce previous knowledge and that, subsequently, evaluate the progress of the students, are included.
3
Mintii, Iryna S., i Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], listopad 2018. http://dx.doi.org/10.31812/123456789/2673.
Pełny tekst źródłaStreszczenie:
The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that included analysis of articles and materials of conferences on the research problem. The results of the study: nowadays, the augmented reality is used primarily in the field of advertising and marketing of Ukraine. As an example is the advertisement of Kyivstar (virtual tour around Ukraine, augmented reality quest), some of the Ukrainian companies have certain results in in this direction, for example, Augmented Pixels, Simo AR (in the development of a browser with augmented reality, the Kontramarka ticket service is implemented), Live Animations (such projects as Wonderland AR, My Yeti, Live Coloring, Gapchinska, Live Photo are already implemented). Among the problems that exist with the introduction of these technologies in education, first of all, we should note the shortage of specialists in the preparation of such educational projects and the uncoordinated actions of business and education in this direction. Main conclusions and recommendations: in order to disseminate research results it is necessary to hold thematic events of the all-Ukrainian level.
4
Saha, Amrita, Marco Carreras i John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, kwiecień 2022. http://dx.doi.org/10.19088/apra.2022.011.
Pełny tekst źródłaStreszczenie:
Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different country contexts, results suggest that the immediate restrictions and strict control measures imposed by governments at the start of the pandemic on social and commercial activities acted as a major shock to the well-being of many rural households and communities. Furthermore, while some households and communities were able to find ways to cope or adapt to the COVID-19-related disruptions, for others the pandemic coincided with a number of other shocks and stresses (extreme weather events, locust infestations, conflict and insecurity, or a combination of these), exacerbating some of the observed risks.
5
Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, marzec 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Pełny tekst źródłaStreszczenie:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
6
Norelli, John L., Moshe Flaishman, Herb Aldwinckle i David Gidoni. Regulated expression of site-specific DNA recombination for precision genetic engineering of apple. United States Department of Agriculture, marzec 2005. http://dx.doi.org/10.32747/2005.7587214.bard.
Pełny tekst źródłaStreszczenie:
Objectives: The original objectives of this project were to: 1) evaluate inducible promoters for the expression of recombinase in apple (USDA-ARS); 2) develop alternative selectable markers for use in apple to facilitate the positive selection of gene excision by recombinase (Cornell University); 3) compare the activity of three different recombinase systems (Cre/lox, FLP/FRT, and R/RS)in apple using a rapid transient assay (ARO); and 4) evaluate the use of recombinase systems in apple using the best promoters, selectable markers and recombinase systems identified in 1, 2 and 3 above (Collaboratively). Objective 2 was revised from the development alternative selectable markers, to the development of a marker-free selection system for apple. This change in approach was taken due to the inefficiency of the alternative markers initially evaluated in apple, phosphomannose-isomerase and 2-deoxyglucose-6-phosphate phosphatase, and the regulatory advantages of a marker-free system. Objective 3 was revised to focus primarily on the FLP/FRT recombinase system, due to the initial success obtained with this recombinase system. Based upon cooperation between researchers (see Achievements below), research to evaluate the use of the FLP recombinase system under light-inducible expression in apple was then conducted at the ARO (Objective 4). Background: Genomic research and genetic engineering have tremendous potential to enhance crop performance, improve food quality and increase farm profits. However, implementing the knowledge of genomics through genetically engineered fruit crops has many hurdles to be overcome before it can become a reality in the orchard. Among the most important hurdles are consumer concerns regarding the safety of transgenics and the impact this may have on marketing. The goal of this project was to develop plant transformation technologies to mitigate these concerns. Major achievements: Our results indicate activity of the FLP\FRTsite-specific recombination system for the first time in apple, and additionally, we show light- inducible activation of the recombinase in trees. Initial selection of apple transformation events is conducted under dark conditions, and tissue cultures are then moved to light conditions to promote marker excision and plant development. As trees are perennial and - cross-fertilization is not practical, the light-induced FLP-mediated recombination approach shown here provides an alternative to previously reported chemically induced recombinase approaches. In addition, a method was developed to transform apple without the use of herbicide or antibiotic resistance marker genes (marker free). Both light and chemically inducible promoters were developed to allow controlled gene expression in fruit crops. Implications: The research supported by this grant has demonstrated the feasibility of "marker excision" and "marker free" transformation technologies in apple. The use of these safer technologies for the genetic enhancement of apple varieties and rootstocks for various traits will serve to mitigate many of the consumer and environmental concerns facing the commercialization of these improved varieties.
7
Yahav, Shlomo, John Brake i Orna Halevy. Pre-natal Epigenetic Adaptation to Improve Thermotolerance Acquisition and Performance of Fast-growing Meat-type Chickens. United States Department of Agriculture, wrzesień 2009. http://dx.doi.org/10.32747/2009.7592120.bard.
Pełny tekst źródłaStreszczenie:
: The necessity to improve broiler thermotolerance and performance led to the following hypothesis: (a) thethermoregulatory-response threshold for heat production can be altered by thermal manipulation (TM) during incubation so as to improve the acquisition of thermotolerance in the post-hatch broiler;and (b) TM during embryogenesis will improve myoblast proliferation during the embryonic and post-hatch periods with subsequent enhanced muscle growth and meat production. The original objectives of this study were as follow: 1. to assess the timing, temperature, duration, and turning frequency required for optimal TM during embryogenesis; 2. to evaluate the effect of TM during embryogenesis on thermoregulation (heat production and heat dissipation) during four phases: (1) embryogenesis, (2) at hatch, (3) during growth, and (4) during heat challenge near marketing age; 3. to investigate the stimulatory effect of thermotolerance on hormones that regulate thermogenesis and stress (T₄, T₃, corticosterone, glucagon); 4. to determine the effect of TM on performance (BW gain, feed intake, feed efficiency, carcass yield, breast muscle yield) of broiler chickens; and 5. to study the effect of TM during embryogenesis on skeletal muscle growth, including myoblast proliferation and fiber development, in the embryo and post-hatch chicks.This study has achieved all the original objectives. Only the plasma glucagon concentration (objective 3) was not measured as a result of technical obstacles. Background to the topic: Rapid growth rate has presented broiler chickens with seriousdifficulties when called upon to efficiently thermoregulate in hot environmental conditions. Being homeotherms, birds are able to maintain their body temperature (Tb) within a narrow range. An increase in Tb above the regulated range, as a result of exposure to environmental conditions and/or excessive metabolic heat production that often characterize broiler chickens, may lead to a potentially lethal cascade of irreversible thermoregulatory events. Exposure to temperature fluctuations during the perinatal period has been shown to lead to epigenetic temperature adaptation. The mechanism for this adaptation was based on the assumption that environmental factors, especially ambient temperature, have a strong influence on the determination of the “set-point” for physiological control systems during “critical developmental phases.” In order to sustain or even improve broiler performance, TM during the period of embryogenesis when satellite cell population normally expand should increase absolute pectoralis muscle weight in broilers post-hatch. Major conclusions: Intermittent TM (39.5°C for 12 h/day) during embryogenesis when the thyroid and adrenal axis was developing and maturing (E7 to E16 inclusive) had a long lasting thermoregulatory effect that improved thermotolerance of broiler chickens exposed to acute thermal stress at market age by lowering their functional Tb set point, thus lowering metabolic rate at hatch, improving sensible heat loss, and significantly decreasing the level of stress. Increased machine ventilation rate was required during TM so as to supply the oxygen required for the periods of increased embryonic development. Enhancing embryonic development was found to be accomplished by a combination of pre-incubation heating of embryos for 12 h at 30°C, followed by increasing incubation temperature to 38°C during the first 3 days of incubation. It was further facilitated by increasing turning frequency of the eggs to 48 or 96 times daily. TM during critical phases of muscle development in the late-term chick embryo (E16 to E18) for 3 or 6 hours (39.5°C) had an immediate stimulatory effect on myoblast proliferation that lasted for up to two weeks post-hatch; this was followed by increased hypertrophy at later ages. The various incubation temperatures and TM durations focused on the fine-tuning of muscle development and growth processes during late-term embryogenesis as well as in post-hatch chickens.
8
Finkelshtain, Israel, i Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, luty 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
Pełny tekst źródłaStreszczenie:
Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.
9
Yahav, Shlomo, John Brake i Noam Meiri. Development of Strategic Pre-Natal Cycling Thermal Treatments to Improve Livability and Productivity of Heavy Broilers. United States Department of Agriculture, grudzień 2013. http://dx.doi.org/10.32747/2013.7593395.bard.
Pełny tekst źródłaStreszczenie:
The necessity to improve broiler thermotolerance and live performance led to the following hypothesis: Appropriate comprehensive incubation treatments that include significant temperature management changes will promote angiogenesis and will improve acquisition of thermotolerance and carcass quality of heavy broilers through epigenetic adaptation. It was based on the following questions: 1. Can TM during embryogenesis of broilers induce a longer-lasting thermoregulatory memory (up to marketing age of 10 wk) that will improve acquisition of thermotolerance as well as increased breast meat yield in heavy broilers? 2. The improved sensible heat loss (SHL) suggests an improved peripheral vasodilation process. Does elevated temperature during incubation affect vasculogenesis and angiogenesis processes in the chick embryo? Will such create subsequent advantages for heavy broilers coping with adverse hot conditions? 3. What are the changes that occur in the PO/AH that induce the changes in the threshold response for heat production/heat loss based on the concept of epigenetic temperature adaptation? The original objectives of this study were as follow: a. to assess the improvement of thermotolerance efficiency and carcass quality of heavy broilers (~4 kg); b. toimproveperipheral vascularization and angiogenesis that improve sensible heat loss (SHL); c. to study the changes in the PO/AH thermoregulatory response for heat production/losscaused by modulating incubation temperature. To reach the goals: a. the effect of TM on performance and thermotolerance of broilers reared to 10 wk of age was studied. b. the effect of preincubation heating with an elevated temperature during the 1ˢᵗ 3 to 5 d of incubation in the presence of modified fresh air flow coupled with changes in turning frequency was elucidated; c.the effect of elevated temperature on vasculogenesis and angiogenesis was determined using in ovo and whole embryo chick culture as well as HIF-1α VEGF-α2 VEGF-R, FGF-2, and Gelatinase A (MMP2) gene expression. The effects on peripheral blood system of post-hatch chicks was determined with an infrared thermal imaging technique; c. the expression of BDNF was determined during the development of the thermal control set-point in the preoptic anterior hypothalamus (PO/AH). Background to the topic: Rapid growth rate has presented broiler chickens with seriousdifficulties when called upon to efficiently thermoregulate in hot environmental conditions. Being homeotherms, birds are able to maintain their body temperature (Tb) within a narrow range. An increase in Tb above the regulated range, as a result of exposure to environmental conditions and/or excessive metabolic heat production that often characterize broiler chickens, may lead to a potentially lethal cascade of irreversible thermoregulatory events. Exposure to temperature fluctuations during the perinatal period has been shown to lead to epigenetic temperature adaptation. The mechanism for this adaptation was based on the assumption that environmental factors, especially ambient temperature, have a strong influence on the determination of the “set-point” for physiological control systems during “critical developmental phases.” Recently, Piestunet al. (2008) demonstrated for the first time that TM (an elevated incubation temperature of 39.5°C for 12 h/d from E7 to E16) during the development/maturation of the hypothalamic-hypophyseal-thyroid axis (thermoregulation) and the hypothalamic-hypophyseal-adrenal axis (stress) significantly improved the thermotolerance and performance of broilers at 35 d of age. These phenomena raised two questions that were addressed in this project: 1. was it possible to detect changes leading to the determination of the “set point”; 2. Did TM have a similar long lasting effect (up to 70 d of age)? 3. Did other TM combinations (pre-heating and heating during the 1ˢᵗ 3 to 5 d of incubation) coupled with changes in turning frequency have any performance effect? The improved thermotolerance resulted mainly from an efficient capacity to reduce heat production and the level of stress that coincided with an increase in SHL (Piestunet al., 2008; 2009). The increase in SHL (Piestunet al., 2009) suggested an additional positive effect of TM on vasculogenesis and angiogensis. 4. In order to sustain or even improve broiler performance, TM during the period of the chorioallantoic membrane development was thought to increase vasculogenesis and angiogenesis providing better vasodilatation and by that SHL post-hatch.
10
Oleksiuk, Vasyl P., i Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], listopad 2020. http://dx.doi.org/10.31812/123456789/4404.
Pełny tekst źródłaStreszczenie:
The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augmented reality in education. They identified means of augmented reality for teaching computer science at school. Such programs and services allow students to observe the operation of computer systems when changing their parameters. Students can also modify computer hardware for augmented reality objects and visualize algorithms and data processes. The article describes the content of author training for practicing teachers. At this event, some applications for training in AR technology were considered. The possibilities of working with augmented reality objects in computer science training are singled out. It is shown that the use of augmented reality provides an opportunity to increase the realism of research; provides emotional and cognitive experience. This all contributes to engaging students in systematic learning; creates new opportunities for collaborative learning, develops new representations of real objects.