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Zhang, Xi, Shengping Zhang i Bisheng Du. "To Compete or to Collaborate? Logistics Service Sharing and Retailers’ Resale in Competitive Online Channels". Systems 11, nr 7 (13.07.2023): 358. http://dx.doi.org/10.3390/systems11070358.
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The prosperity of e-commerce has made more and more businesses willing to enter the e-commerce market, which has also brought a series of strategic collaboration between firms. This study considers game models with and without collaboration between the platform and the retailer. An e-commerce platform has relative logistics service sharing advantages while the retailer has relative procurement advantages. We formulated a multichannel supply chain consisting of a manufacturer and two retailers to explore the feasibility of the above strategic collaboration model. We utilized the Stackelberg game and Nash game approaches to obtain equilibrium solutions under both cooperative and noncooperative scenarios. Through a further analysis, we determined the impacts of the logistics sensitivity, the cost of the unit logistics service effort, the price of shared logistics service per unit, and the price competition intensity on optimal prices, the logistics service efforts, and the profits. Moreover, the collaborative exchange of advantages between the platform and the retailer needs to consider the interests of participating manufacturers in the game. Our extension suggests all three firms should actively promote deeper collaboration.
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Boateng, Richard, Joseph Budu i Sheena Okai. "E-commerce capabilities of a Ghanaian used car retailer". Emerald Emerging Markets Case Studies 2, nr 1 (9.03.2012): 1–13. http://dx.doi.org/10.1108/20450621211214496.
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Subject area Enterprise, Strategy. Study level/applicability This case study is about a used car retailer in an African country, specifically Ghana. Lessons drawn from the case could be applied in societies which are highly socialised; not individualistic. Case overview Ghana is one of the first African countries to be hooked up to the internet. However, there has been a very slow uptake of “traditional” e-commerce applications due to a number of critical factors including a legal framework, and electronic payment system. Despite these challenges, some firms are making strides to use the power of the internet to enhance their operations. For example, the case firm uses social relationships to sell its first stock of cars and to re-design its website. Other findings and lessons from this case could be applied to similar contexts. Expected learning outcomes An understanding of how society influences business operations, especially in an African or Ghanaian context. Learners can also draw lessons that could be applicable to enhancing and growing the e-commerce capabilities of offline firms. Supplementary materials Teaching notes.
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Qin, Zhaoqiong, Wen-Chyuan Chiang i Robert Russell. "Analysis of Asymmetric Quantity Commitment in Decentralized Supply Chains". International Journal of Operations Research and Information Systems 12, nr 2 (kwiecień 2021): 83–102. http://dx.doi.org/10.4018/ijoris.20210401.oa5.
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Quantity commitment chosen by firms in competition has been demonstrated by previous studies to mitigate price competition. This study demonstrates that asymmetric quantity commitment can always arise when one firm (e-tailer) shortens lead times or adopts just-in-time systems to circumvent quantity commitment while another firm (retailer) does not. To study the asymmetric quantity commitment in decentralization, a multi-stage game is analyzed, and backward induction is adopted. The authors find that the retailer always adopts the quantity commitment in the decentralization to achieve a higher profit.
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Tolbert, Sylvia Long, Chiranjeev Kohli i Rajneesh Suri. "Who pays the price for loyalty? The role of self-consciousness". Journal of Product & Brand Management 23, nr 4/5 (18.08.2014): 362–71. http://dx.doi.org/10.1108/jpbm-08-2013-0375.
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Purpose – This paper aims to study the role of self-consciousness from the point of view of firm loyalty. Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Design/methodology/approach – Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Findings – Analysis reveals that consumers’ evaluations and search behaviors are influenced by characteristics of the medium (retail vs e-tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers even when similar products are available online. However, males evaluate online offers better than identical store offers and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers. Originality/value – The findings shed light on how consumers evaluate identical online vs retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.
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Newell, William James. "How buyer roles and critical times affect buyer-supplier exchange episodes". IMP Journal 11, nr 3 (16.10.2017): 376–97. http://dx.doi.org/10.1108/imp-03-2017-0013.
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Purpose The purpose of this paper is threefold: first, to examine how buyer-supplier episodes are characterised by their dimensions of time and social space, and how these dimensions interact to impact the criticality of an episode; second, to explore how time and social space create patterns of episodes that lead to buyer-supplier relationship change and continuity; and third, to examine the social space by the different roles that the buyer assumes among their episodes, while focusing on the concept of critical time to denote the temporal context. Design/methodology/approach A case study of a small retailer and five suppliers is employed. The primary data are e-mail communications between the buying and selling firms, along with a two-week field study at the retailer’s location. A total of 2,000 e-mails are coded to yield 75 episodes for the analysis. Findings The criticality of episodes differs depending on the role that the buyer assumes, and whether the episode occurs within a critical time period. The social space affects the type of criticality, while critical times enhance an episode’s criticality. This study outlines five different patterns of episodes occurring within critical times and across social spaces that characterise each of the buyer-supplier relationships. Research limitations/implications This paper focuses on e-mail communication, with little data on interactions occurring outside of this medium. Originality/value To the researcher’s knowledge, this paper is the first to link specific patterns of episode characteristics to the concept of buyer roles. It also examines episodes using e-mail communication, which is not a common source within the IMP research stream.
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Nguyen, Hang, Meredith DeCenzo i Meyer Drucker. "Tax Challenges For Electronic-Commerce Activities". Journal of Applied Business Research (JABR) 28, nr 5 (21.08.2012): 861. http://dx.doi.org/10.19030/jabr.v28i5.7229.
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Taxation of commercial transactions has always been a controversial and complex matter to administer for federal and state taxing authorities. Globalization of trade in the market-place, along with the emergence of new advanced technology, including the Internet, has imposed many new challenges for these taxing authorities because the systems in place were designed with a more simple business model in mind. With the expansion of E-Commerce, state and local taxing authorities fear that their tax base will be eroded. Overall, only ten states have passed laws requiring online retailers to collect sales tax; however, the practices still vary amongst each state. Without a uniform e-commerce sales tax system, firms such as Amazon will continue to take advantage of the loopholes in the current system and will relocate production and sales activity to those tax-free states in order to avoid collection responsibility. For example, over the past year, the largest online retailer has challenged states that force it to collect sales tax through a lawsuit, a ballot initiative, and especially through one of politicians deepest fearsjobs. In South Carolina, Amazon won a four and a half-year exemption on collecting sales tax in exchange for a plan that creates 2,000 jobs and $125 million in capital investments to the state through the end of 2013. One of the major problems is that lawmaking is usually a slow and tedious process. Technology, however, proceeds and evolves at unparalleled speeds. Any legal change to the current taxation system requires serious attention and consideration by governments and tax professionals. Therefore, this research will provide an overview of the problems raised by taxation of e-commerce, and arrive at some proposed initiatives that need to be undertaken to promote as much equity as possible for all parties, including the Bricks and Mortar Merchants, as well as the e-commerce businesses.
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Colangelo, Giuseppe. "Competing Through Keyword Advertising". Journal of Competition Law & Economics 16, nr 3 (11.05.2020): 306–48. http://dx.doi.org/10.1093/joclec/nhaa011.
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ABSTRACT The impressive growth of online shopping has had a significant impact on firms’ strategies and customer behavior, bringing to the fore new forms of trademark exploitation that may affect competition. A prominent role is played by keyword advertising services provided by internet search engines. Keyword advertising systems have been the subject of several litigations with regard to the legality of the use of keywords which correspond to trademarks, since trademark holders complain that the essential functions of trademarks might be detrimentally affected. However, given the importance of search engines for attracting customers to the websites of retailers and competitors, online advertising restrictions also raise anticompetitive concerns on both sides of the Atlantic. Indeed, the E-commerce Sector Inquiry carried out by the European Commission reported that some retailers are limited in their ability to use or bid on the trademarks of certain manufacturers to get a preferential listing on search engines’ paid referencing service or are only allowed to bid on certain positions. Furthermore, the UK Competition and Markets Authority encountered brand-bidding restrictions in the markets for broadband, credit cards, energy, flights, and home insurance, while the Netherlands Authority for Consumers & Markets analyzed the hotel sector. Moreover, in the US, the Federal Trade Commission has ruled that the largest online retailer of contact lenses unlawfully entered into a web of anticompetitive agreements with rivals, preventing them from bidding for search engine result advertisements that would inform consumers that identical products were available at lower prices. The aim of this paper is to shed light on the economic rationales and legal implications of keyword advertising to strike a proper balance between trademark protection and freedom of competition.
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De, Arkajyoti, i Surya Prakash Singh. "Analysis of Competitiveness in Agri-Supply Chain Logistics Outsourcing: A B2B Contractual Framework". Sustainability 14, nr 11 (4.06.2022): 6866. http://dx.doi.org/10.3390/su14116866.
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COVID-19 has left some permanent effects on the Regional Agri-Supply Chain (RASC). It has single-handedly accelerated the RASC’s performance through the globalization of local products and increased e-agri-business, virtual retailing trends, and smart logistics and warehousing services. The post-COVID worldwide growing demand for regional agri-products has increased the competitiveness in logistics outsourcing. Motivated by these changing notions, this paper addresses two major questions—whether the competitiveness in logistics outsourcing allows the supply chain drivers (supplier, retailer, and 3PL) to form a sustainable B2B pricing supply chain model, and what will be 3PL firms’ strategic decisions to secure sustainable profit under this competitiveness? In the light of competitive literature, this paper proposes two decision-making approaches, optimistic and pessimistic, models them using the Stackelberg game theory, and solves them using the subgame perfect Nash equilibrium. The result shows that, even after competitiveness in logistics outsourcing, the supply chain drivers agree to form a contractual supply chain. However, the competitive strategy-making of 3PL firms is a little tricky. Each focal 3PL firm must have perfect information about the peer firm’s strategic movement to choose its preferable strategy. Further, they can preferably constrain their core competencies (service price and quality level) to assure a sustainable profit.
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Izogo, Ernest Emeka, i Chanaka Jayawardhena. "Online shopping experience in an emerging e-retailing market". Journal of Research in Interactive Marketing 12, nr 2 (11.06.2018): 193–214. http://dx.doi.org/10.1108/jrim-02-2017-0015.
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PurposeWhile e-commerce has been widely cited as the new marketing frontier, thus necessitating the need to deliver seamless shopping experiences across various online channels to achieve success, very few firms have the well withal to clearly tie customer experience investments to marketing outcomes. Theoretically speaking, the understanding of the drivers and outcomes of online shopping experience especially group behavior is imprecise. Therefore, this paper aims to investigate the drivers and outcomes of online shopping experience (OSE).Design/methodology/approachA combination of netnography and conversation analysis was used on a pool of qualitative data generated from the Facebook page of a leading online retailer that has online presence in 11 African countries.FindingsTwo broad categories of OSE under seven drivers and five distinct behavioral outcomes of OSE emerged from the study. The two categories of OSE drivers, though unique, widely fit into the existing frameworks of OSE. The study also indicates that shoppers seize other shoppers’ reviews as a suitable platform to engage in a wide range of behaviors.Research limitations/implicationsThe main theoretical implications include the following: complaint handling is not only a behavioral construct but also a stimulator/driver of online shopping experience; consumer behavior is stimulated more by cognitive drivers; trust is an outcome of OSE which leads to not only electronic word of mouth but also external response to service failure; and shoppers perceive external response to service failure as the last resort and this last resort can be activated by regrets and poor internal response to service failure. The major limitation of this study is that the proposed conceptual model was not empirically tested. Future research is required to validate the model.Practical implicationsThe managerial implications of the findings are that in addition to providing superior shopping experience through enhancing the drivers of OSE identified in this study, online retailers must work assiduously to reduce incidents leading to service failures and promptly undertake service recovery actions whenever service failure occurs. Online retailers especially those operating in emerging markets will therefore benefit from their service recovery investments if they proactively install processes that enable them to promptly and satisfactorily recover failed services.Originality/valueThis paper contributes to service science research by proposing a unique belief-attitude-intention model of the drivers and outcomes of OSE on a relatively underexplored field. The proposed conceptual model advances the stimulus-organism-response framework, theory of planned behavior, satisfaction theories and shopping behavior literature in several directions.
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ŞAHİNBAŞ, Kevser. "E-Ticaret Alanı İçin Sipariş İptallerini Tahmin Etme: Perakendecilik Deneyimine Dayalı Önerilen Bir Model". İnsan ve Toplum Bilimleri Araştırmaları Dergisi 11, nr 3 (30.09.2022): 1493–514. http://dx.doi.org/10.15869/itobiad.1127578.
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E-Commerce technologies enable contact between businesses and their suppliers for the aim of exchanging information such as purchase orders, invoices, and payments thank to the rapid development in information technologies. E-Commerce has become a particularly important concept and has revolutionized the retail space. Understanding customer behavior patterns is key to gaining competitive advantage and achieving business goals. Predicting the probability of order cancellations has become a very urgent need as it causes loss of revenue for the retailer. When dealing with day-to-day operations such as order processing, tracking and order cancellations, finding enough time to grow the business is difficult. Cancellations are an important aspect of retail industry revenue management. In fact, little is known about the factors that cause customers to cancel or how to avoid them. The aim of this study is to propose a model that predicts the tendency to cancel an order and the parameters that affect the cancellation of the order. This solution can identify key factors that cause orders to be canceled by analyzing historical transaction data. A custom modeling application has been created that helps automate the process of tracking order cancellations in real time and predict the probability of an order being cancelled. For this purpose, machine learning techniques (ML) such as Artificial Neural Network, Support Vector Machine, Linear and Logistic Regression, XGBoost, Random Forest are applied to provide a tool for predicting order cancellations. The Random Forest algorithm achieves the best performance with 86% accuracy and 88% F1-Score compared to the other algorithm. This work will help firms manage their inventories well and strengthen their actions regarding customer behavior.
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Saban, Kenneth A., Stephen Rau i Paul Klein. "The State of E-Compliance Among U.S. Retailers". International Journal of E-Business Research 9, nr 3 (lipiec 2013): 60–74. http://dx.doi.org/10.4018/jebr.2013070104.
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With increased Internet usage in the EU, U.S. retailers have intensified their marketing efforts to reach these consumers. A major challenge for retailers selling online is that they must comply with the laws where the consumers reside. Past studies suggest that U.S. firms are not in full compliance with non-U.S. e-commerce laws. This study examines U.S. retailers’ relative compliance with U.S. and non-U.S. ecommerce laws. E-commerce laws were selected from three EU countries and the U.S. The laws addressed two levels of web site functionality: 1) providing basic company information and 2) privacy protection during information exchanges. The authors found that U.S. retailers were more compliant with U.S. versus non-U.S. law. In addition, compliance with non-U.S. law declined as Web site functionality increased with no such decline for U.S. law. These results are important because noncompliance may result in stricter regulations and may also drive consumers away from retailers’ Web sites.
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Zheng, Qian, Manman Wang i Feng Yang. "Optimal Channel Strategy for a Fresh Produce E-Commerce Supply Chain". Sustainability 13, nr 11 (27.05.2021): 6057. http://dx.doi.org/10.3390/su13116057.
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As an increasing number of firms move to omnichannel operation for business sustainability, it is also necessary for fresh produce firms to adopt an omnichannel model by integrating online and offline channels. We focus on a fresh produce supply chain consisting of a supplier who sells online directly and a physical store retailer. The purpose of this paper is to explore the optimal channel selection strategy considering the fresh-keeping efforts of supply chain members. Specifically, we examine the conditions under which the supply chain members should cooperate to adopt the deliver-from-store (DFS) model and further investigate the impact of consumers’ freshness sensitivity and offline hassle cost on supply chain members’ sales model options. Several important conclusions are shown as follows. First, the retailer’s profit increases with the increasing freshness sensitivity in the dual-channel model, while it decreases if consumers are sufficiently sensitive to freshness in the DFS model. Second, if adopting the DFS model, online demand and total market demand expand, and the performance of the supplier and the retailer heavily depends on the size of the commission rate. Third, there always exists a win–win situation with an appropriate range of commission rate when the consumer’s hassle cost is large. This paper contributes to the omnichannel strategy research of fresh produce supply chain management and the results provide management insights for the sustainable development of the fresh produce industry in the omnichannel retailing environment.
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Liu, Dengpan, Subodha Kumar i Vijay S. Mookerjee. "Flexible and Committed Advertising Contracts in Electronic Retailing". Information Systems Research 31, nr 2 (czerwiec 2020): 323–39. http://dx.doi.org/10.1287/isre.2019.0886.
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Many advertising agents offer flexible advertising contracts wherein firms have the flexibility of adjusting their level of advertising during the advertising campaign, whereas some agents also offer committed contracts wherein firms do not have this flexibility. Based on our analysis, we would recommend that e-retailing firms choose the flexible contracts, which give them the flexibility of adjusting their advertising spending during the advertising campaign and make them better off. We also send a clear message to e-retailers that their leverage of engaging in flexible competition is contingent on the size of their operational costs. In particular, as operational costs decrease, they should be more mindful of engaging in the flexible competition. However, from the standpoint of advertising agents (e.g., Facebook.com ), because firms’ advertising efforts are lower in flexible than committed competition, we would recommend that the advertising agents adopt differential pricing schemes under the two modes of competition. In particular, the agents need to offer discounts to the e-retailers signing flexible advertising contracts so as to step up the advertising competition. In addition, our findings also provide the advertising agents with guidance on how to determine the optimal value for the discounts to be offered.
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Pangarkar, Aniruddha. "COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers". NMIMS Management Review 29, nr 04 (27.12.2021): 43–55. http://dx.doi.org/10.53908/nmmr.290402.
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Purpose: The purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. While scholars have explored the impact of the pandemic on marketing, extant research on this topic has been disparate, unstructured, and disconnected. This paper addresses that need and contributes to the literature. Design/Methodology/Approach: This is a conceptual paper that addresses the impact of the pandemic caused to firms and retailers, and provides them with innovative and strategic directions to achieve a blueprint for success. Findings: The paper endeavors to address how e-commerce, digital technologies and tools, educational technology platforms, omnichannel strategies, corporate social responsibility strategies, and the ascendancy of minimalistic consumption can shape, boost, and bolster firm strategies through leveraging innovation and co-creation, leading to a long-term sustainable competitive advantage. Practical Implications: The paper provides guidelines and insights to firms and retailers regarding new consumer paradigms and areas, such as co-creation, minimalistic consumption, and e-commerce and digital technologies, that are particularly important in the pandemic era. In doing so, the paper provides relevant actionable, practical, and pragmatic implications for managers at firms, along with future research directions for scholars and academicians. Originality: This is one of the first conceptual papers that holistically and comprehensively addresses several germane issues that are faced by firms and retailers in the wake of the COVID-19 pandemic. The paper not only identifies these critical issues, but it also provides directions for growth, along with recommendations on how firms can better invest their resources in pertinent areas that provide consumer satisfaction, thereby leading to success.
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Chen, Hui-chuan, Szu-Yuan Sun i Li-Shan Chen. "Impact of Capabilities on Firm Value Offering in the E-Commerce Service Setting". International Journal of Information Systems in the Service Sector 12, nr 3 (lipiec 2020): 19–33. http://dx.doi.org/10.4018/ijisss.2020070102.
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E-commerce and online shopping have changed the retail environment. At present, companies rely on extensive customization of information systems and business processes in order to provide enhanced online customer service experiences. In today's rapidly expanding service economy, businesses need more service capabilities in order to outperform competitors. The authors identify four capabilities: innovation-based, marketing-based, collaborative, and absorptive to assess the relationship of these capabilities of online shopping websites in relation to the firm's value offering to its online customers. The results indicate that capabilities indeed play an important role for online shopping providers in the area of value creation for online consumers. This suggests to online retailers that capabilities have a positive effect on value offerings; thus, it is imperative that firms use more of their resources to develop capabilities.
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Demajorovic, Jacques, Laida Da Silva Oliveira Campos i Juliana Bonomi Santos de Campos. "Logística reversa no varejo: barreiras e motivações para retorno de produtos e embalagens". Revista de Administração da UFSM 12, nr 5 (30.12.2019): 911. http://dx.doi.org/10.5902/1983465928557.
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The objective of this research is to analyze the development of the relationships between the internal areas of a retail company, its suppliers and customers involved in the management of reverse logistics (RL) in two contexts: product return and return packaging used in moving product logistics. A single case study with two units of analysis was conducted in one of the leading supermarket retailers in Brazil to answer the research questions. The results show that there are conflicts between the external actors, i.e. suppliers, producers and partners, and within the focal firms, between the commercial and logistics departments. The lack of objective alignment between the actors and the perception that RL is a cost-generating process undermines the effectiveness of the reverse flows of products and packaging in retail. It was observed; however, that a more collaborative relationship, driven by voluntary action and not by legislation, resulted in economic and environmental benefits for the retailer, indicating the potential intra and interdepartmental has to enable the management of reverse logistics in retail.
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Barton, Susan, Tom Ilvento i Jo Mercer. "Educational Needs of the Nursery and Landscape Industry in Delaware". HortTechnology 8, nr 4 (październik 1998): 614–17. http://dx.doi.org/10.21273/horttech.8.4.614.
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Keeping up with cultural issues, recruiting new employees, motivating employees, and weed control were the issues most frequently cited as “very serious” or “somewhat serious” by surveyed members of the nursery and landscape industry. The focus of important issues changed somewhat based on the type of business. Retailers were more concerned with marketing and less concerned with plant maintenance. Pesticide regulation was more important to firms that provide some form of plant maintenance for consumers. Small firms were less concerned with employee issues, and large firms were more concerned with regulation. The most desirable method of receiving information was still printed materials, but firms with equipment (i.e., facsimile machines, computers) were more likely (30%) to use these forms of communication. E-mail was a very popular form of communication with firms that had e-mail access. Technology-oriented communication will probably increase in popularity as more firms gain access to technology.
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Ellison, Glenn, i Sara Fisher Ellison. "Tax Sensitivity and Home State Preferences in Internet Purchasing". American Economic Journal: Economic Policy 1, nr 2 (1.07.2009): 53–71. http://dx.doi.org/10.1257/pol.1.2.53.
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Data on memory modules sales are used to explore aspects of e-retail demand. Aggregate sales are examined in state-level regressions. Discrete choice techniques are used to examine (incomplete) hourly sales data from a price comparison site. We find a strong relationship between e-retail sales to a given state and sales tax rates that apply to purchases from offline retailers, suggesting substantial online-offline substitution and the importance of tax avoidance motives. Geography matters in two ways: consumers prefer purchasing from firms in nearby states and appear to have a separate preference for buying from in-state firms. (JEL D12, H25, H71, L81)
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Ifeanyichukwu, Chioma Dili. "Demographic Variables and Internet Shopping in Nigeria". International Research Journal of Management, IT & Social Sciences 3, nr 7 (1.07.2016): 54. http://dx.doi.org/10.21744/irjmis.v3i7.153.
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The rapid advancement in technology has affected all commercial activities including retailing/shopping, thereby causing a paradigm shift in the way things are done. Internet shopping has become the next big thing in e-business/ e-commerce and is definitely the future of shopping in Nigeria and the world at large. More and more firms /retailers are launching platforms via the internet to facilitate the act of shopping. The knowledge of the demographic characteristics of consumers will to a large extent help these e-retailers in their efforts geared towards consumer satisfaction. However, 311 internet shoppers in Nigeria were randomly selected and used as respondents for the study and structured questionnaire was the major instrument for data collection. The hypotheses generated for the study were tested using crosstab Chi square. Findings revealed a relationship between the demographic variables and internet shopping.
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Yang, Dong-Hoon, Youngsun Kwon, Jae Jeung Rho i Mikyoung Ha. "The Value Drivers of US Internet Retailers". Review of Pacific Basin Financial Markets and Policies 06, nr 03 (wrzesień 2003): 253–71. http://dx.doi.org/10.1142/s0219091503001080.
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This study empirically explores the role of web traffic in explaining the stock prices of e-tailers. In particular, we hypothesize that the actual buy rate is a key value driver of Internet retailers because it represents the direct performance of these firms in the electronic market place. Our empirical analysis indicates that the buy rate is strongly related to the market value of e-tailers in a positive way after controlling for the roles of such financial valuation measures as net income, revenue, sales and marketing expenses, research and development costs, and book value.
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McCarthy, Daniel M., i Peter S. Fader. "Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms". Journal of Marketing Research 55, nr 5 (październik 2018): 617–35. http://dx.doi.org/10.1177/0022243718802843.
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There is growing interest in “customer-based corporate valuation”—that is, explicitly tying the value of a firm’s customer base to its overall financial valuation using publicly disclosed data. While much progress has been made in building a well-validated customer-based valuation model for contractual (or subscription-based) firms, there has been little progress for noncontractual firms. Noncontractual businesses have more complex transactional patterns because customer churn is not observed, and customer purchase timing and spend amounts are more irregular. Furthermore, publicly disclosed data are aggregated over time and across customers, are often censored, and may vary from firm to firm, making it harder to estimate models for customer acquisition, ordering, and spend per order. The authors develop a general customer-based valuation methodology for noncontractual firms that accounts for these issues. They apply this methodology to publicly disclosed data from e-commerce retailers Overstock.com and Wayfair, provide valuation point estimates and valuation intervals for the firms, and compare the unit economics of newly acquired customers.
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Teresa Cuomo, Maria, Francesca Ceruti, Alice Mazzucchelli, Alex Giordano i Debora Tortora. "A managerial perspective on omnichannel e-customer". ESPERIENZE D'IMPRESA, nr 1 (listopad 2020): 5–17. http://dx.doi.org/10.3280/ei2018-001001.
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The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.
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Jayakumar, Tulsi. "Behavioral lessons from Flipkart’s Big-Billion Day sale". Competitiveness Review 26, nr 4 (18.07.2016): 453–75. http://dx.doi.org/10.1108/cr-03-2015-0019.
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Purpose The purpose of this paper is to understand the behavioral lessons and managerial implications of deep discount strategies used by e-commerce firms to gain a competitive advantage over rivals. The paper seeks to understand the behavioral aspects of consumer and competitor response to such online sales, particularly with reference to e-satisfaction and e-loyalty. The case study seeks to: understand the behavioral aspects of utility and customer satisfaction; understand the behavioral aspects influencing customer attitudes, preferences and choice; understand heuristics involved in consumer decision-making; and understand possible firm strategies based on a thorough analysis of behavioral influencers of customer decisions. Design/methodology/approach The paper follows a case study approach. Secondary data sources from the library, company website and newspaper articles have been used to build a case which would encourage students to discuss and analyze the application of principles of behavioral economics to marketing problems faced especially by e-retailers. It uses Flipkart’s botched-up Big-Billion Day sale to drive home lessons in behavioral economics to marketers. Findings With growing internet penetration, e-retail presents high potential in India along with its BRICS peers. However, the task of grabbing customer mindshare, as also a share of wallet of the growing Indian purchasing power through monster discounts and deals by e-tailers may not work. Firms such as Flipkart may strategize using principles of behavioral economics including confirmatory bias, framing effects, reference points, principles of loss aversion, heuristics and the peak–end rule to influence customer decision-making in their favor. They must also guard against any incidents/events which invoke the representativeness heuristic or negative confirmatory biases towards e-commerce portals. Practical implications E-tailers in countries like India should understand the behavioral implications of deep discount strategies and deals offered by them as a means of gaining competitive advantage. Attention to e-service outcome quality and e-service recovery is important. Originality/value The case is unique in its applications of behavioral economics principles to e-retailing in India. It seeks to apply behavioral principles to a major e-commerce marketing event in India. With the e-commerce industry likely to boom in India, the case study provides unique insights into competitive pricing strategies adopted by e-retailers and the feasibility thereof.
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Al-Bazaiah, Sakher. "Impact of Entrepreneurial Bricolage on Performance of E-Commerce: Case Study in Jordan". Journal of Digitainability, Realism & Mastery (DREAM) 1, nr 01 (15.07.2022): 49–54. http://dx.doi.org/10.56982/journalo.v1i01.22.
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Most of SMEs are is emerging and flourishing as the number of entrepreneurs who start an online business is continuously growing. Third-party e-commerce platforms (such as eBay and Taobao) offer small and medium-sized businesses (SMEs) fantastic chances to overcome technology barriers and access e-commerce markets. However other market entry impediments, such as resource limits and institutional challenges, still exist for SMEs. To shed light on how SMEs could possibly cope with these issues, the study apply entrepreneurial bricolage theory to the setting of online firms functioning on third-party e-commerce platforms. By using a novel approach for investigating the links between various types of entrepreneurial bricolage and the performance of online stores. Survey data from a sample of small online retailers on Alibaba's Taobao.com, China's largest third-party e-commerce platform, was used to test the research hypotheses (NYSE: BABA). The result shows that the Input bricolage has a favorable influence on efficiency, and market bricolage has a beneficial effect on sales.
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Mishra, Manit. "Customer Experience: Extracting Topics From Tweets". International Journal of Market Research 64, nr 3 (28.09.2021): 334–53. http://dx.doi.org/10.1177/14707853211047515.
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The ubiquity of social media platforms facilitates free flow of online chatter related to customer experience. Twitter is a prominent social media platform for sharing experiences, and e-retail firms are rapidly emerging as the preferred shopping destination. This study explores customers’ online shopping experience tweets. Customers tweet about their online shopping experience based on moments of truth shaped by encounters across different touchpoints. We aggregate 25,173 such tweets related to six e-retailers tweeted over a 5-year period. Grounded on agency theory, we extract the topics underlying these customer experience tweets using unsupervised latent Dirichlet allocation. The output reveals five topics which manifest into customer experience tweets related to online shopping—ordering, customer service interaction, entertainment, service outcome failure, and service process failure. Topics extracted are validated through inter-rater agreement with human experts. The study, thus, derives topics from tweets about e-retail customer experience and thereby facilitates prioritization of decision-making pertaining to critical service encounter touchpoints.
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Swoboda, Bernhard, i Lukas Morbe. "International Grocery Retailers' Country Environment, Resources and Local Performance. A Cross-classified Multi-level Approach". Marketing ZFP 41, nr 1 (2019): 4–23. http://dx.doi.org/10.15358/0344-1369-2019-1-4.
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This study aims to shed light on the often-neglected effects of host country environments on firms’ local performance. We chose this topic, because host country environment is known to affect firms’ internationalization decisions (e. g., market selection or entry mode choice) while it is rarely regarded as an antecedent of local performance after a market entry. Still, country environments are expected to have substantial performance implications by international business scholars, while we know from national research that local performance is attributed to the local environment, especially in the retail industry. We hence aim to contribute to international retailing research by conceptualizing and testing such effects across nations. Because retail firms’ resources may help to overcome environmental dependencies, such resources are conceptualized as moderators of the effects of the host country environment on local performance. We thus make a second contribution by providing novel insights on the context specificity of resources. We chose the grocery retailing industry to analyze these topics for several reasons. First, grocery retailing is an important industry (e. g., market volumes of 770 billion USD in the US, 680 in China, or 280 in Germany) which is highly sensitive to host country environments. Furthermore, in this industry different levels of the environment need to be differentiated: country-level environment specific to all firms and store format-level environment specific to store formats like hypermarkets vs. discounters. We thus consider three levels of analysis: store-formats, countries and firms. We apply cross-classified multi-level modeling, which allows us to treat the complex data structure appropriately and has rarely been used in business literature so far. A Bayesian estimation is used. We thus make a methodological contribution to literature, by showing a way to treat such data structures appropriately. The results show that purchasing power and rule of law (country level) enhance local performance, whereas local intra-format competition (format level) diminishes it. Important resources in retailing (firm level) do not affect local performance directly but the results support a context-specificity of resources, i. e., a moderation role of the environment-local performance links. In particular, country level effects are moderated by retailers’ degree of internationalization, while surprising interactions occur of the format level environment. We provide important insights for managers and applicate the novel cross-classified multi-level approach that accounts for increasing complexities in data structures in international business research.
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Kawa, Arkadiusz. "Fulfilment as Logistics Support for E-Tailers: An Empirical Studies". Sustainability 13, nr 11 (26.05.2021): 5988. http://dx.doi.org/10.3390/su13115988.
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Undoubtedly, one of the key areas of e-commerce is logistics. It is not only about the delivery of shipments, but also a number of other processes related to customer service and warehousing. The e-commerce logistics is driven by such trends as development of logistic co-operation models, different delivery methods and cross-border e-commerce. Fulfilment is one of the logistic co-operation model examples. Still, only a small proportion of online retailers use their services. The paper aims to characterise fulfilment services and indicate the benefits which e-tailers achieve from applying fulfilment services as well as the reasons why other companies do not use them. It is also important to determine the impact of these services on the online sellers’ performance. For the purposes of the research, 300 interviews were conducted with e-tailers. The studies show that only some part of the online shops use fulfilment services but those who use such service are satisfied and most often perceive saving time and increasing logistics service level as the greatest benefit. Moreover, such companies perform better. The firms which do not use the fulfilment services point out the willingness to keep everything under control as the main reason.
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Jiang, Yi, i Jing Zhao. "Co-creating business value of information technology". Industrial Management & Data Systems 114, nr 1 (28.01.2014): 53–69. http://dx.doi.org/10.1108/imds-04-2013-0171.
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Purpose – IT-based supply chain performance is co-created through inter-organizational business processes. This research is motivated to explore how business value of IT in supply chain is co-created in downstream process and probe into the possible complementary effect of relational resources from retailers and customers during the cooperative process. The paper aims to discuss these issues. Design/methodology/approach – A model is proposed to conceptualize the process with three dimensions and six constructs, which emerges a causal link between organization resources application, e-supply chain capability (ESCC) and process performance. And then the research model was validated using partial least squares with data collected from 128 manufacturing firms in China. Findings – The results provide broad support for the following: the casual relationship among inter-organizational resources interaction, ESCC and process performance; the mediating role of ESCC in the e-CRM process is more significant than that in e-ordering process; and there is the moderating effect between relational resources and internal resources in e-CRM process. Practical implications – It offers guidelines for managers to plan the roles played by resource, capabilities and performance for e-supply chain success in multi-firm environments. Originality/value – This study provides a novel perspective and offers important implications for e-supply chain research and practice, by exploring intermediate factors and shedding light on the process of co-creating business value of IT in supply chain.
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Maaz, Mohd Abdul Muqeet, Rais Ahmad i Arif Abad. "Does supply chain coordination impact supply chain performance? Evidence from dairy industry". INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT 13, nr 3 (15.10.2020): 49–56. http://dx.doi.org/10.15740/has/ijcbm/13.2/49-56.
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The objective of this study is to identify extent of coordination among the supply stakeholders; measure supply chain performance and to study the impact of supply chain coordination on supply chain performance. The study is based on primary data collected from dairy supply chain stakeholders namely farmer-producers, bulk milk coolers (BMC), processing unit, wholesalers and retailers. The data was collected through combination of personal interviews, telephonic interviews and e-mail. The total sample size of this study is 420 spread across 28 firms with each firm representing a total of 15 respondents. Linear regression was performed to study the impact of supply chain coordination on supply chain performance. The results of this study reveal that supply chain coordination positively impacts all the supply chain performance metrics namely efficiency, responsiveness, flexibility and quality. Supply chain coordination has highest impact on supply chain responsiveness followed by supply chain quality, supply chain flexibility and supply chain efficiency. In case of impact of supply chain coordination on overall supply chain performance, there is an evidence of strong impact of supply chain coordination on supply chain performance.
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ÖZKAYA, Berkay, i Keti VENTURA. "Perakendeci Bakış Açısı ile Omnichannel Yaklaşımı ve Tüketici: Bir Mobil Cihazlar Firması Örneği". Journal of Social Research and Behavioral Sciences 7, nr 14 (10.12.2021): 382–408. http://dx.doi.org/10.52096/jsrbs.7.14.18.
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The present study aims to explore the perspectives and adaptation levels of mobile device retailers towards omnichannel and to determine the benefits offered by the approach for the customers. The study adopts a explorative method, using qualitative research methods and semi-structured interview technique. This method has been used to unravel the benefits for the customer in mobile device market in a explorative approach. In this respect, we aimed to interview representatives with a certain degree of awareness about omnichannel and mobile devices from a smart phone manufacturer based in Turkey using purposive sampling method. As a result, interviews have been made with 4 people from the department of Smart Phone, Mobile and IOT Devices Marketing and Product Manager, E-Commerce Specialist and Retail Marketing and Customer Experience Development. The fact that the interviews have been made with people selected by purposive sampling method, included only one firm and thus has excluded a significant portion of the sampling, are the limitations of the study. Results reveal that the primary benefit of mobile devices is increasing the interaction between the customers of all other markets in terms of omnichannel integration. Furthermore, various factors such as customer-oriented behavior of firms, time, space and decreasing risk offer benefits for the customers. On the other hand, the fact that omnichannel infrastructure is not still well established causes a problem: the customers cannot be perceived as a single customer in each channel. It has been observed that omnichannel infrastructure has to be improved to maximize the benefits for the customers and firms, which will in turn, provide a win-win situation. Jel Codes: L81, M31, M10 Keywords: Omnichannel, retail, mobile devices, e-commerce, consumer
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Hjort, Klas, Daniel Hellström, Stefan Karlsson i Pejvak Oghazi. "Typology of practices for managing consumer returns in internet retailing". International Journal of Physical Distribution & Logistics Management 49, nr 7 (20.08.2019): 767–90. http://dx.doi.org/10.1108/ijpdlm-12-2017-0368.
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Purpose The purpose of this paper is to explore, describe and categorise practices of managing product returns empirically in internet retailing. Design/methodology/approach A multiple case study was conducted involving 12 e-commerce firms and 4 logistics service providers. An integrative data collection approach of semi-structured interviews, documentation and observations was used to gain comprehensive managerial and operational descriptions of returns management (RM) processes. Findings The findings show inconsistent RM processes, with a plethora of practices implemented and organised differently across firms. RM processes are ambiguous; their design is a result of incremental changes over time, lacking strategy and goals. There is a mismatch between how they are described and understood in the literature and how they are actually used. Practices in gatekeeping, avoidance and reverse logistics are defined and categorised. These serve as a typology of practices for managers to (re)consider, along with 15 propositions on how RM is practised. Research limitations/implications The range of RM practices and the processes reflect a lack of scholarly attention and strategic view. Research is needed to develop clear goals on how the RM process can be better aligned with business strategies. Practical implications The typology of practices is a benchmark for internet retailers in their design of efficient RM processes. Originality/value Systematic and empirical research on RM is scarce compared to forward management. The study bridges this gap as one of the first to describe RM practices in depth, define service as a key activity, and identify a mismatch between theory and practice.
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Lin, Ru-Jen, Rong-Huei Chen i Fei-Hsin Huang. "Green innovation in the automobile industry". Industrial Management & Data Systems 114, nr 6 (3.06.2014): 886–903. http://dx.doi.org/10.1108/imds-11-2013-0482.
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Purpose – Despite the stimulation provided by market demand and green issues on business performance, the exact nature of the relationships among these aspects remains an issue of contention. This study sought to bridge this gap in the research by examining the effects of market demand on firm performance using green innovation and environmental performance as mediators. The paper aims to discuss these issues. Design/methodology/approach – The Taiwanese hybrid vehicle industry was targeted as the scope of research. Using random sampling method, survey questionnaires were distributed to retailers, wholesalers, and component sale firms in the industry through post and e-mails. AMOS 5.0 and the structural equation modeling (SEM) were used to test the hypotheses and the theoretical model. Findings – Except for the impact of market demand on environmental performance, all relationships were found to be significant. The mediating effect of green innovation which was proven to be significant, while that of environmental performance remained insufficient. Research limitations/implications – This study has a number of limitations. The use of figures from a single industry partly restricts the generalizability of these findings. Practical implications – These results suggest that firms should make greater efforts to understand customer needs and promote core competencies in the innovation of green products and processes to align green initiatives with consumer values in order to satisfy market demand and ensure sustainable performance. Social implications – This study has important implications for the hybrid vehicle industry in particular and all businesses in general. The results provide guidelines for the enhancement of business performance. Based on the significant impact of market demand on green innovation, this study strongly recommends that firms make greater efforts to understand customer needs and expectations. Originality/value – This study was the first to establish a model for investigating the links among market demand, green innovation, environmental performance, and firm performance in the Taiwanese hybrid vehicle industry. The findings provide effective guidelines for the achievement of market leadership and sustainable performance.
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Nosratabadi, Saeed, Amirhosein Mosavi i Zoltan Lakner. "Food Supply Chain and Business Model Innovation". Foods 9, nr 2 (27.01.2020): 132. http://dx.doi.org/10.3390/foods9020132.
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This paper investigates the contribution of business model innovations in the advancement of novel food supply chains. Through a systematic literature review, the notable business model innovations in the food industry are identified, surveyed, and evaluated. Findings reveal that the innovations in value proposition, value creation processes, and value delivery processes of business models are the successful strategies proposed in food industry. It is further disclosed that rural female entrepreneurs, social movements, and also urban conditions are the most important driving forces causing farmers to reconsider their business models. In addition, the new technologies and environmental factors are the secondary contributors in business model innovation for the food processors. It is concluded that digitalization has disruptively changed the food distributor models. E-commerce models and Internet-of-Things are reported as the essential factors causing retailers to innovate their business models. Furthermore, consumption demand and product quality are two main factors affecting the business models of all the firms operating in the food supply chain regardless of their positions in the chain. The findings of the current study provide an insight into the food industry to design a sustainable business model to bridge the gap between food supply and food demand.
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Prashar, Sanjeev, T. Sai Vijay i Chandan Parsad. "Antecedents to Online Shopping". International Journal of E-Business Research 11, nr 1 (styczeń 2015): 35–55. http://dx.doi.org/10.4018/ijebr.2015010103.
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The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for national and multinational online retailers. Several web portals are looking to capture a share of this huge market. This study gains importance as Indian arms of multinational online selling companies like Amazon and eBay are fighting various home-grown players like Snapdeal, Flipkart and many more. The objective of this paper is to identify and rank the factors that influence the selection of web portal among online shoppers in India. Exploratory study was conducted to identify various precursors of web site selection for online shopping. Twenty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among 203 shoppers in India using convenience sampling. To determine the factors that influence the selection of web portals. Principal Component Analysis with Varimax Rotation was used. The study condensed the comprehensive set of twenty-four variables into six factors that have a direct influence on consumers' choice of online buying website. These were transaction security, augmented benefits, user experience, cognitive stimuli, personalized assurance and web atmospherics. This is against the general perception that shoppers prefer the web portals with best user experience and attractive web atmospherics. The online buying population of the world's third largest economy selects the portals based on the primary motive of security in a transaction. Adding to the existing knowledge on shoppers' selection of online buying portals, the study reveals the prevalence of a multitude of antecedent factors and distinct patterns with respect to constituents of these factors. Findings of this research may be used as guidelines for the development of multi-dimensional strategic framework by online retailing firms.
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Saarijärvi, Hannu, Johanna Joensuu, Timo Rintamaki i Mika Yrjölä. "One person’s trash is another person’s treasure". International Journal of Retail & Distribution Management 46, nr 11/12 (10.12.2018): 1092–107. http://dx.doi.org/10.1108/ijrdm-04-2017-0091.
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Purpose Consumer-to-consumer (C2C) electronic commerce (e-commerce) is shaping contemporary retailing. Despite the fact that a large amount of C2C e-commerce is conducted in social media-based platforms (e.g. Facebook), it has remained an unexplored area of research, though social media as a commercial platform can result in differing customer value and, thus, has potential for consumer experiences that lie beyond the reach of traditional C2C e-commerce actors. Consequently, the purpose of this paper is to identify and explore distinct consumer profiles of C2C e-commerce in social media. Design/methodology/approach Confirmatory factor analysis and cluster analysis are employed to analyze the data from a quantitative survey focusing on C2C e-commerce. Findings Four distinct consumer profiles are introduced and discussed: enthusiasts, bargain hunters, salvagers and apathetics. These profiles capture what kind of value consumers perceive in exchanging used goods with other consumers in Facebook. Research limitations/implications The data were collected from one country. Cultural differences in how C2C e-commerce and the role of Facebook are perceived might influence the generalizability of the results. The data set was cross-sectional and based on self-reported data. Practical implications First, the study indicates that the social media can offer a unique platform for C2C e-commerce that may result in unique and differentiated consumption experiences. Second, firms should carefully analyze how their existing segments match the consumer profiles presented in this study (enthusiasts, bargain hunters, salvagers, apathetics) to assess future value creation potential and challenges. Third, traditional retailers should evaluate the possibility of acting as a platform for C2C commerce or other types of C2C interaction in order to offer their customers benefits that are characteristic for C2C e-commerce. Originality/value This study is among the first attempts to profile C2C e-commerce consumers in social media setting. Interestingly, the profiles differ not in terms of traditional consumer demographics, but on the basis of what kind of value they perceive. Altogether, they grant interesting empirical access to explore the potential and implications of social media-based C2C e-commerce.
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Alshehri, Manal, Noor Azman Ali, Shafie Sidek i Cheah Jun-Hwa. "Intention to Reuse Online Shopping Sites Among Female Shoppers in Saudi Arabia: Applying TAM model". Advances in Social Sciences Research Journal 9, nr 10 (24.10.2022): 222–30. http://dx.doi.org/10.14738/assrj.910.13286.
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E-retailers have challenging facing their competitors online according to the huge increase in e-stores and, increase in online shoppers' awareness toward using online shopping sites. Using the TAM model, this study aimed to measure the effect of perceived ease of use and usefulness, as well as an attitude toward online shopping on women's intention to reuse online shopping in Saudi Arabia. The quantitative approach was applied in this study with causal and descriptive research. A judgment sampling technique was used in this research, 367 questionnaires have distributed, and only 320 questionnaires were valid to conduct the analysis by using the Structural Equation Model (SEM) in Smart-PLS Software version 3.0. The findings of the study have indicated that perceived ease of use related to usefulness and female shoppers' attitude toward online shopping positively and have a significant effect on them. On the other hand, perceived usefulness has no significant influence on female shoppers' attitudes toward online shopping. Finally, female shoppers' attitude toward online shopping has a positive and significant influence on intention to reuse online shopping sites.
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Saeed Alshehri, Manal, Noor Azman Ali, Shafie Sidek i Jacky Cheah Jun Hwa. "Determinants that Affect Females’ Attitudes Toward Online Shopping in the Western Region of Saudi Arabia". Advances in Social Sciences Research Journal 9, nr 7 (28.07.2022): 296–306. http://dx.doi.org/10.14738/assrj.97.12654.
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This research aims to determine the factors that influence females’ attitude toward online shopping in Saudi Arabia. The potential and main theory that is selected for this study is the Theory of Acceptance Model (TAM) which studies online shopping acceptance of new technology through two important variables which are perceived ease of use and perceived usefulness. Furthermore, this research has included the factors of site quality, site credibility, and customer fashion lifestyle. The self-administrated method has been used to distribute the questionnaire for the respondents, who are selected by utilizing the judgement sampling technique. 320 questionnaires were valid for analysing. SPSS and Smart PLS software have been employed for analysing the data of study. The finding of the present pointed out that perceived ease of use, site quality, and customer fashion lifestyle have a significant positive relationship with females’ attitude toward online shopping. In contrast, usefulness and site credibility were not statistically significant. This study has significantly contributed to literature on the shopper’s attitude toward online shopping. On the other hand, the findings of this study represented a guideline for e-retailers in Saudi Arabia to increase and maintain online shoppers for the long term and compete with other competitors. Finally, study limitations are discussed, and future study directions are proposed.
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Moser, Roger, i Gopalakrishnan Narayanamurthy. "Middle East luxury retail sector – opportunities or uncertainties in the future?" Emerald Emerging Markets Case Studies 6, nr 3 (30.09.2016): 1–39. http://dx.doi.org/10.1108/eemcs-05-2014-0146.
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Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. Subject code CSS 5: International Business.
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Mastana, Amarjeet Singh. "Factors Influencing Consumer Intentions to Purchase Groceries Over the Internet: an Exploratory Study During the Pandemic". International Journal of Professional Business Review 8, nr 2 (2.02.2023): e0859. http://dx.doi.org/10.26668/businessreview/2023.v8i2.859.
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Purpose: As a result, the current study focused on e-commerce in the retail sector to examine the factors influencing consumer purchasing of online groceries throughout Covid-19 in Bangkok, Thailand. Theoretical framework: Using Technology acceptance model (TAM) as the underpinning theoretical framework, which was presented by Davis and his colleagues it in 1989, to accomplish this, this study identified five independent variables that can influence online grocery purchase intent. These are perceived utility, perceived ease of use, and other additional variables such as online accessibility, security perception, and shipment services. Design/methodology/approach: The convenience sampling approach, which is considered a nonprobability sampling method, was used to collect the data from 384 respondents via an online survey from the population in this study. Internet users between the ages of 19 and 65 years or older who live in Bangkok and buy groceries for themselves and/or family members from Thai physical and/or online retailers were the target demographic. Multiple regression analysis is used to test the significance of the research model. Findings: The findings reveal that pandemic has a considerable influence on Bangkok customers' online purchase intent. The result of linear regression analysis shows the three variables: perceived ease of use, shipment services and online accessibility significantly affected the online grocery shopping intent of consumers in Bangkok. While security perception and perceived utility had no significant effect on the online grocery shopping intent of consumers in Bangkok. Research, Practical & Social implications: The implication drawn from this study helps the researchers and firms to rapidly adapt and adjust their marketing strategy, with a focus on digitization, as consumers want to prevent the infection and the danger of Covid-19, but stores are having difficulty reaching clients. Originality/value: The findings reveal that Covid-19 has a considerable influence on customers' online purchase intent residing in Bangkok and this research adds another perspective from Thailand Context.
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Thoo, M., M. S. Abdullah, M. A. Mohd Nor, M. F. Mohamad Azmi i S. Somasundaram. "Halting the Comeback of “Kiddie Packs”: Defeating an Invisible Enemy". Journal of Global Oncology 4, Supplement 2 (1.10.2018): 134s. http://dx.doi.org/10.1200/jgo.18.77800.
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Background and context: “Kiddie packs”–packs of 10 or fewer cigarettes–have been banned in Malaysia in 2010. In August 2017, however, tobacco control civil society organizations (CSOs) were informed that the tobacco industry had approached the Malaysian government on this issue, claiming that a “return” would increase the government’s tobacco tax revenue. Unfortunately, this news was not formalised and CSOs were not allowed to reveal the source. We thus could not implement direction action organizing, and the media is much less likely to respond to “smoke without fires”. Aim: To stop the return of kiddie packs. Strategy/Tactics: Through discussions on a WhatsApp group, CSOs launched a “divide and conquer” battle. After a CSO took the risk and leaked the information to media (without revealing its source), many groups built on the voice, and “smoked out” the enemy. A few CSOs tackled a different front, including using social media to gather voices, rallying the support of policymakers, other ministers, and nonhealth civil societies, and coordinating a visit to the government. Program/Policy process: After a CSO disclosed the “kiddie pack” news to the largest selling daily newspaper, many groups followed up with interviews, media statements and letters. Meantime, another CSO reached out to its network of policymakers and nonhealth CSOs for support, and sent briefing points or draft “letters to the government” with key messages that tailored to the senders´ specialty (human rights, environment, etc.) When a protobacco retailer announced it had 3200 signatures from their members, one CSO launched an online petition on its Facebook page, shared the effects of kiddie packs on adolescents, and gathered 10 times the signature within a month. The final effort was a visit to the government - a tactic used by the e-cigarette industry previously - to submit the signatures and statement. Outcomes: The “leak” resulted in a front page coverage, allowing the Health Minister to state his views, and other CSOs to use it as a platform to voice their protest. It was also publicised in mainstream as well as online news in different languages. Within two weeks, the tobacco industry finally revealed its intention, and coordinated its media responses through its supporters. Each of these responses were met - point by point–by CSOs, resulting in at least 20 published “letters”. Nearly 40,400 (online and offline) signatures were gathered, representing 57 CSOs. To date, kiddie packs have not made a “return”. What was learned: Instant messaging applications and social media tools can replace meetings and on-the-ground efforts, especially when CSOs lack funds, time, and human resources. Also, great campaigns should consist of general (e.g., writing to the media) as well as specialized (social media, networking with policymakers) efforts. This allows different CSOs to focus their strengths, avoid redundant tasks or “working in silos”, and have every contribution count.
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Syifa Rofifa Putri Rizq i Istyakara Muslichah. "Intention to Buy Halal Cosmetics based on Social Media Activities, Brand Equity, and e-WOM". Jurnal Ekonomi Syariah Teori dan Terapan 10, nr 3 (31.05.2023): 249–61. http://dx.doi.org/10.20473/vol10iss20233pp249-261.
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ABSTRACT This study aimed to analyze the impact of social media marketing activities on the intention to buy halal skin care products because previous studies showed that there were still inconsistencies in the findings regarding what factors can influence consumer buying interest. This study used a quantitative approach with purposive sampling technique. the sample criteria of this study was social media users who follow halal cosmetic’s account with a total of 200 respondents. The data analysis technique used in this study was the PLS-SEM method. The variables in this study were social media marketing activities, brand equity, electronic Word Of Mouth, and purchase intention. The results of this study indicate that social media marketing activities have a positive effect on brand equity, brand equity has a positive effect on electronic word of mouth, and the relationship between electronic word of mouth is stated to be positive on purchase intention. However, social media marketing activities do not significantly affect purchase intentions. The contribution of this research is that entrepreneurs can be encouraged to pay attention to the potential of social media marketing activities in forming patterns of developing marketing strategies because they can affect brand equity, electronic word of mouth, which in turn can encourage purchase intentions for halal skin care products. Keywords: Social Media Marketing Activity, Brand Equity, electronic Word Of Mouth (e-WOM), Purchase Intention. ABSTRAK Penelitian ini bertujuan untuk menganalisis dampak aktivitas pemasaran media sosial pada niat beli produk perawatan kulit halal karena pada penelitian-penelitian sebelumnya masih terdapat ketidakkonsistenan pada hasil temuan mengenai faktor apa saja yang dapat mempengaruhi minat beli konsumen. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Dengan teknik sampel purposive, sampel penelitian ini adalah pengguna media sosial yang mengikuti media sosial produk perawatan kulit halal dengan jumlah 200 responden. Teknik analisis data yang digunakan penelitian ini memakai metode PLS-SEM. Variabel pada penelitian ini yakni aktivitas pemasaran media sosial, ekuitas merek, electronic Word Of Mouth, dan niat beli. Hasil penelitian ini menunjukkan bahwa aktivitas pemasaran media sosial berpengaruh positif terhadap ekuitas merek, ekuitas merek terhadap electronic word of mouth memiliki pengaruh positif. Hubungan antara electronic word of mouth dinyatakan positif terhadap niat beli. Akan tetapi, pengaruh aktivitas pemasaran media sosial tidak signifikan mempengaruhi niat beli. Kontribusi penelitian ini agar pelaku bisnis memperhatikan potensi aktivitas pemasaran media sosial dalam membentuk pola pengembangan strategi pemasaran karena dapat mempengaruhi ekuitas merek, electronic word of mouth, yang pada akhirnya dapat mendorong niat beli pada produk perawatan kulit halal. Kata Kunci: Aktivitas Pemasaran Media Sosial, Ekuitas Merek, electronic Word Of Mouth (e-WOM), Niat Beli REFERENSI Abdillah, W. (2018). Metode penelitian terpadu sistem informasi: permodelan teoritis, pengukuran dan pengujian statistis. Yogyakarta: Andi Adriani, L. (2020). Pengaruh Islamic Religiosity dan Halal Knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. AL-MUZARA’AH, 8(1), 57–72. Ahmad, F., & Guzman, F. (2021). Brand equity, online reviews, and message trust: The moderating role of persuasion knowledge. Journal of Product & Brand Management, 30(4), 549–564. doi:10.118/JPBM-09-2019-2564 Aji, P., Nadhila, V., & Sanny, L. 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Generation Y’s purchase intention towards natural skincare products: A PLS-SEM analysis. Global Business and Management Research: An International Journal, 12(1), 61–77. Choedon, T., & Lee, Y.-C. (2020). The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms. The Knowledge Management Research Society of Korea, 21(3), 141–160. Dayoh, M. L., Ari, L., & Agrippina, Y. R. (2022). The effect of social media marketing activities to purchase intention. JUMMA: Jurnal Ilmiah Mahasiswa Manajemen, 11(1), 65–77. Fauzia, A. Z. N., & Sosianika, A. (2021). Analisis pengaruh brand image, perceived quality, dan country of origin terhadap minat beli produk skincare luar negeri. Proceeding of Industrial Research Workshop and National Seminar, 12, 1068–1072. Hafez, M. (2021). The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: The mediating role of brand love and brand trust. International Journal of Bank Marketing, 39(7), 1353–1376. doi:10.1108/IJBM-02-2021-0067 Handayani, T., & Fathoni, M. A. (2021). Pengaruh endorsement terhadap minat membeli produk skin care halal pada mahasiswa Jabodetabek. El-Iqtishod: Jurnal Ekonomi Syariah, 5(2), 75–98. Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management, 26(4), 544–568. doi:10.1080/10496491.2020.1719956 Ideswal, I., Yahya, Y., & Alkadri, H. (2020). Kontribusi iklim sekolah dan kepemimpinan kepala sekolah terhadap kinerja guru Sekolah Dasar. Jurnal Basicedu, 4(2), 460–466. doi:10.31004/basicedu.v4i2.381 Imbayani, I. G. A., & Gama, A. W. S. (2018). The Influence of Electronic Word of Mouth (E-Wom), brand image, product knowledge on purchase intention. Jagaditha: Jurnal Ekonomi dan Bisnis, 5(2). Kurniawati, L. M. (2019). Effect of product quality and brand equity on buying interest. Journal of Digital Marketing and Halal Industry, 1(1), 75–82. doi:10.21580/jdmhi.2019.1.1.4369 Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. (2021). Intention to purchase halal cosmetics: do males and females differ? A multigroup analysis. Cosmetics, 8(1), 19. doi:10.3390/cosmetics8010019 Pasharibu, Y., & Nurhidayah, A. (2021). Digitalization strategies through brand image, celebrity endorser, and EWOM of Indonesian halal product towards a purchase decision. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 2771–2782. doi:10.29040/ijebar.v5i3.3034 Prasetio, A., Rahman, D., Sary, F., Pasaribu, R., & Sutjipto, M. (2022). The role of Instagram social media marketing activities and brand equity towards airlines customer response. International Journal of Data and Network Science, 6(4), 1195–1200. doi:10.5267/j.ijdns.2022.6.014 Schivinski, B., & Dąbrowski, D. (2013). The impact of brand communication on brand equity dimensions and brand purchase intention through Facebook. Journal of Research in Interactive Marketing, 9(1), 31–53. doi:10.1108/JRIM-02-2014-0007 Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. doi:10.1016/j.jairtraman.2017.09.014 Sharma, S., Singh, S., Kujur, F., & Das, G. (2020). Social media activities and its influence on customer-brand relationship: An empirical study of apparel retailers’ activity in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 602–617. doi:10.3390/jtaer16040036 Sudaryanto, S., Courvisanos, J., Dewi, I. R., Rusdiyanto, R., & Yuaris, J. R. (2022). Determinants of purchase intention during COVID-19: A case study of skincare products in East Java. Innovative Marketing, 18(1), 181–194. doi:10.21511/im.18(1).2022.15 Victoria, M., & Purwianti, L. (2022). Analisis faktor yang mempengaruhi purchase intention produk skincare dengan mediasi trust pada kalangan generasi Z di Kota Batam. Ekonomis: Journal of Economics and Business, 6(2), 465–475. doi:10.33087/ekonomis.v6i2.572 Wahyuningsih, I. (2018). Intensi konsumen terhadap kosmetik dan produk skincare halal di Indonesia: Pendekatan theory of planned behavior. JEBA (Journal of Economics and Business Aseanomics), 3(1). doi:10.33476/jeba.v3i1.741 Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. Benchmarking: An International Journal, 25(9), 3882–3905. doi:10.1108/BIJ-05-2017-0092 Zaki, K., Nopiah, R., Walid, A., & Putra, E. P. (2021). The role of environment in responding to halal skincare products in Indonesia. Journal of Physics: Conference Series, 1796(1), 012030.
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Jena, Sarat Kumar. "Impact of bundling on the omnichannel supply chain under price competition". Journal of Business & Industrial Marketing, 31.01.2022. http://dx.doi.org/10.1108/jbim-06-2021-0315.
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Purpose Many e-commerce firms suffer from high returns because of inaccurate and incomplete product information. Omnichannel and bundling settings can help firms improve operational efficiency and lower returns costs. However, no studies have been conducted on omnichannel supply chains considering bundling strategies. The purpose of this study is to examine the comparison between test-in-store-and-buy-online (TSBO) and online retail, comparing manufacturers’ bundling with retailers’ bundling. Design/methodology/approach The supply chain discussed here consists of two competitive manufacturers and one retailer. The retailer sells both manufacturers' products online and displays one manufacturer's product in a showroom who bears the display cost. Stackelberg game theory is used to develop mathematical models that help manufacturers and retailers make the most effective decisions. Here, the manufacturer is the Stackelberg leader, while the retailer is the follower. Using the backward induction approach, the authors determined the optimal values for selling price, wholesale price and service effort level. Findings The results show that the total TSBO retailing profit under manufacturer bundling is highest when the second manufacturer integrates with the online retailer. The result additionally establishes that when the bundling cost exceeds a certain threshold (1.5), the total profit is higher for the non-integrated type of supply chain channel as compared to the integrated retailer bundling-based configuration. Practical implications The operations and logistics manager will likely undertake the TSBO omnichannel strategy during manufacturers bundling and retailer bundling under the integrated strategy. Originality/value The main contribution of the study is to examine the effect of TSBO retailing on supply chains profit and individual decision-making under different bundling strategies. The authors developed different mathematical models in the TSBO retailing and bundling context and extended the earlier work in the area of integration frame.
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Huang, Shuai, Bingzhi Du, Zhi-Ping Fan i Zhixi Liu. "E-commerce platform financing versus trade credit financing: Financing mode selection for online retailer considering live-stream selling in China". Frontiers in Psychology 13 (10.01.2023). http://dx.doi.org/10.3389/fpsyg.2022.1078369.
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IntroductionThe rise of live-stream selling has made the e-commerce platform attractive to many small and medium-sized retailers that are often faced with capital constraints. The choice between the e-commerce platform financing (EPF) and trade credit financing (TCF) for the capital-constrained e-retailers engaging in live-stream selling is particularly important problem.MethodsThis paper considers a supply chain made up of a manufacturer, an e-commerce platform that offers live-stream selling service to consumers and an online retailer with capital constraint. We, respectively, investigate the optimal decisions of the supply chain enterprises under EPF and TCF modes based on Stackelberg game models and optimization theories.ResultsWe compare the profits of supply chain firms under different cases and obtain some important conclusions through theoretical and numerical analysis.DiscussionFirst, when the e-commerce platform’s commission rate is low enough, the retailer’s ordering quantity is, under EPF mode, greater than that evidenced without capital constraint. In addition, when the retailer’s marginal profit is high and the e-commerce platform’s commission rate is low, the online retailer should choose EPF mode; in other instances, TCF is its optimal choice. Second, the e-commerce platform can obtain the highest profit under EPF mode, while TCF mode will bring the highest profit to the manufacturer. Third, when the platform’s commission rate is below a certain threshold, the profit of the entire supply chain under EPF mode is larger than that of well-funded supply chain, but TCF mode cannot. Finally, we also find there exists the access threshold about the live-stream selling. Only when the commission rate is relatively high, the e-commerce platform should offers live-stream service to consumers and the live-stream investment is the highest under EPF mode.
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Gole, Hephzibah Beulah. "Impact of E–Commerce in Pandemic Situation". International Journal of Advanced Research in Science, Communication and Technology, 25.05.2021, 210–15. http://dx.doi.org/10.48175/ijarsct-1159.
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Electronic Commerce is commonly known as E-Commerce. It is trading of products or services using computer networks, such as internet. E-commerce includes buying and selling of raw material, products, services or any kind of goods and services through an electronic medium (internet) by the consumer, retailer, and business. In these present Pandemic situations social distancing and staying home pushed the consumers towards online shopping. However the uncertain consumer demand and supply issues affect the E-commerce Industry. In this study we will discuss about the Impact of E-commerce in present pandemic situation. In this study I took the data from different sources like different websites, on advertisements, news papers, e-books and different manual books i.e., Journals etc. This brief discusses how the COVID-19 crisis is accelerating an expansion of e-commerce towards new firms, customers and types of products, likely involving a long-term shift of e-commerce transactions from luxury goods and services to everyday necessities. E-commerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for completely re-designing their business processes are likely to reap the greatest benefits.
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Taylor, Daniel, Sebastian Brockhaus, A. Michael Knemeyer i Paul Murphy. "Omnichannel fulfillment strategies: defining the concept and building an agenda for future inquiry". International Journal of Logistics Management ahead-of-print, ahead-of-print (22.07.2019). http://dx.doi.org/10.1108/ijlm-09-2018-0223.
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Purpose Since the emergence of e-commerce uprooted traditional brick-and-mortar retail in the early 2000s, many retailers have reacted by first independently servicing both the online and in-store channels (multichannel retailing) and subsequently integrating both channels to provide a seamless front-end customer interface (omnichannel retailing). Accordingly, firms had to adjust their logistics and supply chain management (SCM) processes from fulfilling orders for each channel separately to integrating channels on the back-end (omnichannel fulfillment). This development is mirrored by an emerging stream of academic publications. The purpose of this paper is to provide a snapshot of the current state of omnichannel fulfillment research via a systematic literature review (SLR) in order to identify omnichannel fulfillment strategies and to establish an agenda for future inquiry. Design/methodology/approach This SLR is based on 104 papers published in peer-reviewed journals through December 2018. It employs a six-step process, from research question to the presentation of the insights. Findings All selected manuscripts are categorized based on demographics such as publication date, outlet, methodology, etc. Analysis of the manuscripts suggests that the integration of fulfillment channel inventory and resources is becoming an important objective of fulfillment management. Appropriate omnichannel strategies based on retailer attributes are not well understood. Industry specific research has been conducted necessitating generalized extension for retailers. These findings provide a clear opportunity for the academic community to take more of the lead in terms of knowledge creation by proposing paths for industry pursuit of channel integration to successfully implement omnichannel fulfillment. Opportunities for future inquiry are highlighted. Originality/value This manuscript proposes a definition of omnichannel fulfillment strategies and identifies fulfillment links that are used interchangeably across channels as the key delimiter between omnichannel fulfillment strategies and related concepts. Six omnichannel fulfillment strategies from the extant literature are identified and conceptualized. Future research opportunities around omnichannel fulfillment, potential interdependencies between the established strategies and their impact on related SCM issues such as distribution and reverse logistics are detailed.
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DA GAMA E SILVA, ZENOBIO A. G. P., i JOÃO CARLOS GARZEL LEODORO DA SILVA. "Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre". FLORESTA 29, nr 12 (31.12.1999). http://dx.doi.org/10.5380/rf.v29i12.2320.
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Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.
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Hong, Yiwen, Sukanlaya Sawang i Hsiao-Pei (Sophie) Yang. "How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers". International Journal of Entrepreneurial Behavior & Research, 18.08.2023. http://dx.doi.org/10.1108/ijebr-10-2022-0951.
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PurposeThe focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities. Through the perspective of entrepreneurial marketing, this study aims to explore the influence of e-commerce technologies on the decision-making process of entrepreneurial marketing. This exploration is conducted via a case study of pure-play e-retailers based in China.Design/methodology/approachThis study utilised a qualitative case study methodology to examine the complex processes of entrepreneurial marketing in an online environment. The study gathered detailed insights from both owner-managers and staff members of eight pure-play e-retail businesses. Additionally, the research involved a careful review of the firms' webpages and social media pages. This holistic approach facilitated a comprehensive understanding of their marketing strategies and practices.FindingsThe case study findings indicate that while many core aspects of entrepreneurial marketing remain important, there are distinct factors influencing the entrepreneurial marketing decision-making in the online marketplace. The online EM framework can be visualised as follows: (1) trend-orientated as well as innovative-orientated (2) data-orientated and entrepreneur-orientated (3) innovative-driven customer stimulation (4) orientated towards both platforms and proactiveness.Originality/valueThe paper provides an initial understanding of how digitalisation is enabling and transforming entrepreneurship in companies with high level digitalisation but low level digital development. Building on current entrepreneurial marketing literature, this paper develops an online entrepreneurial marketing framework to enhance understanding of the interaction between e-commerce technology and entrepreneurial marketing decision making.
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Venkatesakumar, R., Sudhakar Vijayakumar, S. Riasudeen, S. Madhavan i B. Rajeswari. "Distribution characteristics of star ratings in online consumer reviews". Vilakshan - XIMB Journal of Management ahead-of-print, ahead-of-print (21.12.2020). http://dx.doi.org/10.1108/xjm-10-2020-0171.
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Purpose The star rating summarises the review content and conveys the message faster than other review components. Star ratings influence helpfulness of the reviews, and extreme reviews are considered as less helpful in the decision process. However, literature has rarely addressed variations in star ratings across product categories and variations between two online retailers. In this paper, the authors have compared the distribution of star ratings across 11 products and among the retailers. Design/methodology/approach Online reviews for 11 product categories have collected, and the authors compared the distribution of star ratings across 11 products and retailers. Correspondence analysis has been applied to show the association between star ratings and product categories for the e-retail firms. Findings The Amazon site contains proportionately more number of 1-star rated reviews than Flipkart. In Amazon reviews, few product categories are closely associated with 1-star and 2-star reviews, whereas no product categories are closely associated with 1-star and 2-star reviews in Flipkart reviews. The results indicate two distinct communication strategies followed by the firms in managing online consumer reviews. Research limitations/implications The authors did not analyse data across demographic details because of access restriction policies of the websites. Practical implications Understanding the distribution of review characteristics will improve the consumer’s decision-making ability and using online review content judiciously. Social implications This study’s results show significant insights on online retailing by providing cues in using shopping sites and online review characteristics of two prominent retailers. Originality/value This paper has brought out a distinct distribution pattern of online review between Amazon and Flipkart. Amazon allows a higher degree of negative contents, whereas Flipkart allows more number of positive reviews.
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Tata, Sai Vijay, Sanjeev Prashar i Chandan Parsad. "Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour". Benchmarking: An International Journal ahead-of-print, ahead-of-print (24.12.2020). http://dx.doi.org/10.1108/bij-06-2020-0332.
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PurposeThe present research has used the expectancy–confirmation model along with the regret theory to examine the influence of six e-retailers' characteristics and confirmation on shoppers' satisfaction or regret. Further, the effect of these two cognitive constructs has been investigated on consumers' post-purchase behaviour like the intention to write reviews, repurchase intentions and brand-switching behaviour.Design/methodology/approachExtensive review of the literature was undertaken to identify the related factors. Data were collected using the survey instrument from 367 respondents. Structural equation modelling using Amos 22.0 was carried out for analysing the data.FindingsThe findings from the data collected from 367 respondents include the significant influence of price transparency, service quality and firms’ sincerity on shoppers' satisfaction.Originality/valueContrary to expectations, it is observed that product assortment, product quality and quality of personalisation did not have any such influence. Also, a firm's sincerity is the only factor that influenced regret. The noticeable outcome of the study pertains to the fact that online reviews are only provided by satisfied shoppers and not shoppers who regret. Rather, such regretting customers prefer switching to the alternative brand(s) and are less inclined to repurchase.
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Silva, Zenóbio Abel Gouvêa Perelli da Gama e., i Ívina Zuleide Gonçalves de Sousa. "ESTRUTURA E CONDUTA DO MERCADO VAREJISTA DE MADEIRA SERRADA EM RIO BRANCO-ACRE". FLORESTA 40, nr 2 (30.06.2010). http://dx.doi.org/10.5380/rf.v40i2.17831.
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Este artigo objetiva gerar informações econômicas sobre o mercado madeireiro varejista de Rio Branco (AC), no período 2005-6. Com dados levantados nas 27 revendas locais de madeira, fez-se uma análise estrutural, enfocando a estrutura e conduta desse mercado. Na estrutura, abordaram-se, nesse mercado, os graus de concentração e de diferenciação dos produtos, e na conduta, avaliaram-se as políticas de preço e de promoção. Dos resultados obtidos, concluiu-se que: (1) esse mercado era um oligopólio, altamente competitivo na venda de madeira; (2) todas as firmas ofereciam garantia da qualidade, pronta-entrega e frete grátis dos produtos; assim, tais serviços não diferenciavam a madeira comercializada nessas empresas; (3) a maioria dos depósitos estabelecia o preço de venda considerando custo de comercialização mais uma margem de lucro; (4) a lista telefônica era o principal meio de propaganda usado por essas firmas; (5) nesse mercado, adotava-se muito o desconto no preço à vista e a demonstração do produto aos compradores; e (6) difundir informações e distribuir brindes ou doações eram ações pouco ou mesmo não adotadas nesse mercado. Palavras-chave: Madeira serrada; formação de mercado; estrutura de mercado; índices de concentração. Abstract Structure and behavior of lumber retail market in Rio Branco, Acre-Brazil. This article aimed to generate information on the market of sawtimber, at retail level, in Rio Branco-AC, during 2005-2006 period. Using data from 27 lumber retailers, it was carried out a structural analysis, focusing structure and conduct of this market. In structure terms, they were approached concentration and product differentiation degrees, and in conduct they were evaluated policies related to pricing and promotion played in this market. The results obtained made it possible the following conclusions: (1) The market surveyed was oligopoly, highly competitive in the sale of its product; (2) All enterprises provided guarantee of quality, prompt delivery and free freight of their commodity for their consumers, so, these services did not differentiate the product sold by these firms; (3) Most of the enterprises establish the price of their commodity taking into account the commercialization costs plus a profit margin; (4) The telephonic list was the propaganda media more used by the analyzed firms; (5) Offering discounts for sale in cash and demonstration of products for their clients are procedures very adopted in this market and (6) Distribution of gifts, donations and to make public information about their lumber were action played by a few number or even by no one of local timber retailers.Keywords: Sawtimber; market formation; market structure; concentration index.