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Książki na temat „Digital marketing in art”

Autor: Grafiati

Data publikacji: 25 listopada 2024

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1

Cocoran, Ian. The art of digital branding. New York, NY: Allworth Press, 2011.

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2

Baron, Cynthia. Designing a digital portfolio. Wyd. 2. Berkeley, CA: New Riders, 2010.

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Baron, Cynthia. Designing a digital portfolio. Wyd. 2. Berkeley, CA: New Riders, 2010.

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4

Ozuem, Wilson, i Silvia Ranfagni, red. The Art of Digital Marketing for Fashion and Luxury Brands. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0.

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5

Dōdanuki, Shin'ichirō. Sheasuru bijutsu: Mori Bijutsukan no SNS, māketingu senryaku = Art to share : SNS marketing strategies of Mori Art Museum. [Tokyo]: Shoeisha, 2019.

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Clazie, Ian. Creating your digital portfolio: The essential guide to showcasing your design work online. Cincinnati, Ohio: HOW Books, 2010.

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7

Rowe, Robert. Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall, 2010.

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8

Calvin, Jones, red. The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page, 2011.

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9

Jeong, Yang, red. Professional manga: Digital storytelling with Manga Studio EX. Boston: Focal Press, 2008.

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10

Group, Primary Research, red. The marketing of historic sites, museums, exhibits, and archives. [New York]: Primary Research Group, 2005.

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11

Dodson, Ian, red. The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns. Hoboken, New Jersey: John Wiley & Sons, Inc., 2016. http://dx.doi.org/10.1002/9781119267102.

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12

McCann, Tyson. Art of the app store: The business of Apple development. Indianapolis, IN: John Wiley, 2012.

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13

Diesperova, Natal'ya. Marketing. ru: INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2038207.

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Streszczenie:

The textbook examines the theory and practice of management, organization, and implementation of marketing activities of the company. The main components of marketing are presented: marketing analysis, development and promotion of the company's products and brands within the framework of the chosen development strategy. Special attention is paid to the use of digital technologies in marketing. The text is illustrated with examples from the global and Russian marketing experience.

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14

Rose, Frank. The art of immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories. New York: W.W. Norton & Co., 2011.

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Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.

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16

Aleshnikova, Vera. Introduction to Territory Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.

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17

Charlesworth, Alan. Digital Marketing. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737.

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18

Cocoran, Ian. Art of Digital Branding. Skyhorse Publishing Company, Incorporated, 2010.

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19

Mushtaq, Uzair. 30 Rules of Social Media Marketing: The Art of Digital Marketing. Independently Published, 2017.

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20

Losinger, Viola. Art of Marketing : Guide for Getting Happy Clients: Digital Marketing Guide. Independently Published, 2021.

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21

Squares, Social, i Mathilde Langevin. New Architect Modern Advertiser: Art and Business of Digital Marketing/Advertisement Internet Business/Digital Marketing Beginners 2021/Digital Marketing Strategy/Digital Marketing Internet Business/Digital Marketing for Business/6. 14x9. 21 Inches/89Page. Independently Published, 2021.

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22

ANDREW, Giada. Digital Marketing for Beginners: Guide to Learning the Art of Marketing Digitally and Generating Income Using Digital Marketing Skills, Strategies, Tools and Platforms. Independently Published, 2021.

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23

Dodson, Ian. Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley & Sons, Incorporated, John, 2016.

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24

Dodson, Ian. Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley & Sons, Limited, John, 2016.

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25

Faulkner, Craig J. The Art of Digital Marketing: The How-To Guide for Financial Advisors. FMG Suite, 2014.

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26

Ozuem, Wilson, i Silvia Ranfagni. Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces. Springer International Publishing AG, 2022.

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27

Ozuem, Wilson, i Silvia Ranfagni. Art of Digital Marketing for Fashion and Luxury Brands: Market Spaces and Marketplaces. Springer International Publishing AG, 2021.

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28

Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement. Kogan Page, Limited, 2011.

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29

Dodson, Ian. Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley & Sons, Incorporated, John, 2016.

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30

Richie, Joseph, Airielle Vincent, Karen Russell i Tameka Winston. Introduction to Media Production and Marketing. Taylor & Francis Group, 2022.

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31

Desonia, Dante. Art of Digital Marketing : Get New Customers, Make More Money, and Stand Out from the Crowd: Digital Strategy Books. Independently Published, 2021.

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32

Fralix, Eufemia. Art of Small Business Marketing : Build Winning Strategies for Small Business in a Digital Economy: Low-Budget Marketing Strategies. Independently Published, 2021.

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33

Professional Manga: Digital Storytelling with Manga Studio EX. CRC Press LLC, 2008.

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34

Horton, Steve, i Jeong Mo Yang. Professional Manga: Digital Storytelling with Manga Studio EX. CRC Press LLC, 2008.

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35

Horton, Steve, i Jeong Mo Yang. Professional Manga: Digital Storytelling with Manga Studio EX. CRC Press LLC, 2008.

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36

Horton, Steve. Professional Manga: Digital Storytelling with Manga Studio EX. Taylor & Francis Group, 2018.

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37

Professional Manga: Digital Storytelling with Manga Studio EX. CRC Press LLC, 2008.

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38

Baron, Cynthia L. Designing a Digital Portfolio. Pearson Education, Limited, 2003.

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39

Richie, Joseph, Airielle Vincent, Karen Russell i Tameka Winston. Introduction to Media Production and Marketing: From Concept to Market. Taylor & Francis Group, 2022.

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40

Introduction to Media Production and Marketing: From Concept to Market. Taylor & Francis Group, 2022.

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41

The art of digital marketing: The definitive guide to creating strategic, targeted, and measurable online campaigns. Wiley, 2016.

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42

Byrd, Kathaleen. Reaching Customers in Digital World : the Art of Online Marketing: Ways to Reach More Customers Online. Independently Published, 2021.

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43

Shaoqiang, Wang. Responsive Logos: Designing for the Digital World. Prestel Verlag GmbH & Co KG., 2018.

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44

McCann, Tyson. Art of the App Store: The Business of Apple Development. Wiley & Sons, Incorporated, John, 2011.

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45

McCann, Tyson. Art of the App Store: The Business of Apple Development. Wiley & Sons, Incorporated, John, 2011.

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46

McCann, Tyson. Art of the App Store: The Business of Apple Development. Wiley & Sons, Incorporated, John, 2012.

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47

Sobande, Francesca. Big Brands Are Watching You: Marketing Social Justice and Digital Culture. University of California Press, 2024.

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48

Sobande, Francesca. Big Brands Are Watching You: Marketing Social Justice and Digital Culture. University of California Press, 2024.

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49

Sobande, Francesca. Big Brands Are Watching You: Marketing Social Justice and Digital Culture. University of California Press, 2024.

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50

McCorquodale, Sara. Influence: How Social Media Influencers Are Shaping Our Digital Future. Bloomsbury Publishing Plc, 2020.

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