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Artykuły w czasopismach na temat „Destination”
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Mhlongo, Pamela S., i Ikechukwu O. Ezeuduji. "Tourists' Perspectives on Brand Image and Brand Loyalty of KwaZulu-Natal". Journal of African Films & Diaspora Studies 4, nr 2 (1.08.2021): 99–123. http://dx.doi.org/10.31920/2516-2713/2021/4n2a6.
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Destinations with strong brands will possibly perform better and hold more value than destinations with unbranded offerings. As sub-Saharan Africa's tourism destinations are becoming increasingly similar, competition among them has become very intense. This research aims to measure tourists' perceptions of KwaZulu-Natal destinations' brand image and brand loyalty. A questionnaire survey of 411 respondents revealed that most tourists are attached to the KwaZulu-Natal destination and will likely return. Furthermore, they are willing to recommend KwaZulu-Natal as a preferred tourism destination to their family and friends. Therefore, it is recommended that KwaZulu-Natal tourism destination marketers capitalise on the destination‘s brand attributes that make the destination a strong brand to strengthen its role in South Africa and globally as a cultural and natural destination.
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Čavlek, Nevenka, Chris Cooper, Vanja Krajinović, Lidija Srnec i Ksenija Zaninović. "Destination Climate Adaptation". Journal of Hospitality & Tourism Research 43, nr 2 (17.08.2018): 314–22. http://dx.doi.org/10.1177/1096348018793507.
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A key element in the product mix of destinations is climate. Climate represents a critical part of a destination’s economic and resource base such that changes in climate will trigger human responses in terms of demand and the type of activities that the climate will support. This threatens the competitiveness, sustainability, and economic viability of destinations. This research note focuses on destination adaptation to climate change that is anticipatory not reactive, based on projecting future climate scenarios for a destination and then assessing the tourism products that the future climate will support. It outlines an original data-driven approach to adaptation that is generalizable to other destinations. The research note describes an exploratory research collaboration in Croatia between tourism and climate scientists that allows, first, the modeling of a destination’s projected climate conditions and, second, the products and activities that can be supported by these climate scenarios using climate indices for tourism.
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Zehrer, Anita, Frieda Raich, Hubert Siller i Franz Tschiderer. "Leadership networks in destinations". Tourism Review 69, nr 1 (14.04.2014): 59–73. http://dx.doi.org/10.1108/tr-06-2013-0037.
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Purpose – Co-operation activities play a central role for the development of a tourism destination, and require a co-operative approach among numerous different actors to manage and market a tourism destination. This paper aims to describe the characteristics of leadership networks in tourism destinations and their impact on destination development. Design/methodology/approach – The paper discusses network relationships of destination leaders, as in their collectivity, leaders shape and influence the destination's core services, strategic orientation and innovation capability. The research is based on the examination of relevant literature and a quantitative survey conducted in five selected tourism destinations in the Tirol, Austria. Findings – The article discusses leadership networks in community-structured destinations, providing insights into its organizational structure and dynamic behaviour. Moreover, the paper illustrates the network characteristics and its influence on the development of the tourism destination. Thus, implications for destination management can be derived. Originality/value – Discussions on leadership have usually been limited to firms and have not yet fully embraced the network and destination level. The originality of the paper is to provide insights in destination leadership and networking activities of leaders within destinations by means of a quantitative approach and thus adds to the growing body of literature on the functionalities of destination leadership networks, their structures and mechanisms.
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Abiola-Oke, Elizabeth, i T. O. Fakokunde. "Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria". International Journal of Hospitality and Tourism Studies 3, nr 1 (czerwiec 2022): 10–19. http://dx.doi.org/10.31559/ijhts2022.3.1.2.
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The image and competitiveness are essential aspects to its promotion and continuous existence in the marketplace. Both destination competitiveness and its brand image are individual concepts with significant influence on the destination. Hence this study is focused on how destination brand image can influence the competitiveness of a destination. To carry out this study, six destinations of the South-West region of Nigeria were the study area, and with the aid of a structured questionnaire, the data was collected. A total of 1530 questionnaires were distributed in the various attractions of the destinations, 1008 was recovered. From the analysis of the data through Structural equation Modelling, Path analysis, it was discovered that destination brand image does have a significant effect on the destination's competitiveness. Therefore, it is concluded that management organizations should give adequate attention to the brand image as it plays a significant role in the competitiveness of a destination.
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Ye, Sheng, Julie A. Lee, Joanne N. Sneddon i Geoffrey N. Soutar. "Personifying Destinations: A Personal Values Approach". Journal of Travel Research 59, nr 7 (23.10.2019): 1168–85. http://dx.doi.org/10.1177/0047287519878508.
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In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
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Ceylan, Demet, Beykan Cizel i Hatice Hatice. "The symmetric and asymmetric impacts of cognitive attitude components on overall mass tourism destination image: gender comparison". European Journal of Tourism Research 28 (15.03.2021): 2805. http://dx.doi.org/10.54055/ejtr.v28i.2250.
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Mass tourism has become the preferred travel type for millions of people. All-inclusive (AI) initially emerged as an accommodation type for mass tourism destinations but has evolved to become its own form of tourism. Factors motivating tourists towards a mass-tourism destination offering all-inclusive products may vary according to market segments and demographic attributes. Research shows that cognitive factors that affect a destination’s image, which is one factor that attracts tourists, are not symmetrical in all cases. This study examines the effect of cognitive attitude components on the general destination image perception of tourists by using Asymmetric Impact-Performance Analysis (AIPA) to assess Antalya, a prominent AI mass-tourism destination. Regression analysis results provide important insights for destination management organisations (DMO) by classifying the asymmetric effects of each destination’s cognitive attitude component on overall destination image perception, according to gender.
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Berc Radišić, Branka, i Biljana Mihelić. "THE TOURIST DESTINATION BRAND". Tourism and hospitality management 12, nr 2 (grudzień 2006): 183–89. http://dx.doi.org/10.20867/thm.12.2.16.
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Through its growing importance to tourism, the tourist destination is increasingly attracting the attention of researchers and tourism managers. The rationale lies in efforts to gain deeper insight into travel motivations and tourist demands and needs. In destinations, tourists can meet many of their needs, above all, the need for leisure and entertainment. Comfortable accommodations, recreation services and facilities, natural and cultural sights, as well as various entertaining events make the destination attractive to tourists. In competing, the destination that has a more organised offering and an established image of the market will have a higher degree of success. The best way to express a destination’s identity is through a well-crafted umbrella brand. This type of brand allows the promotion of all of the destination’s tourism supply providers, as well as their joint tourism product, on the market.
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Hatzithomas, Leonidas, Christina Boutsouki, Fotini Theodorakioglou i Evanthia Papadopoulou. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model". Sustainability 13, nr 17 (25.08.2021): 9584. http://dx.doi.org/10.3390/su13179584.
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The present study investigates the effect of a tourism destination’s perceived sustainable image on the globalness of brands named after the destination and attests the mediating role of brand globalness on the relationship between destination image and purchase intention. A model that incorporates identification with local and global consumer culture as moderators of the relationship between brand globalness and purchase intention is proposed. A 2 (Destination: Santorini vs. Serres) × 2 (Product: tomato paste, yogurt) online experiment was designed through Prolific Academic for the purposes of the study. As Greece is a top destination among British tourists, a British audience was addressed, resulting in 425 participants. Britons with high identification with global consumer culture indicated higher purchase intentions for brands named after a sustainable destination. It also appears that a sustainable destination image is a critical factor in creating brand globalness and purchase intention for a brand named after this destination. Hence, destinations with a sustainable image can be used as a basis for the development of exports. An in-depth understanding of the international image of popular destinations will help indigenous companies create and maintain strong global brands. Significant implications for exporting companies are highlighted.
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Hankinson, Graham. "Destination brand images: a business tourism perspective". Journal of Services Marketing 19, nr 1 (1.01.2005): 24–32. http://dx.doi.org/10.1108/08876040510579361.
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PurposeMost studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences and exhibitions) and tests their relationship with perceived quality and commercial criteria.Design/methodology/approachData on the brand image attributes associated with 15 UK destinations promoting themselves as business tourism centres were collected via repertory grid analysis from a sample of 25 organisations using business tourism facilities. A self‐completion questionnaire was used to measure managers’ ratings of the perceived quality of each destination and the commercial criteria used to select a destination. The data were analysed using content analysis, exploratory factor analysis and correlation analysis.FindingsThe content analysis identified eight clusters of brand image attributes. Subsequent factor analysis identified three underlying dimensions – overall destination attractiveness, functionality, and ambience. While all three were correlated with perceived quality, commercial criteria were dominated by a destination's functional rather than ambience attributes.Originality/valueThe results of the study provide a more informed and systematic basis on which to develop a destination's business tourism positioning strategy by providing a framework for selecting relevant brand image attributes.
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Choi, Miju, Rob Law i Cindy Yoonjoung Heo. "An Investigation of the Perceived Value of Shopping Tourism". Journal of Travel Research 57, nr 7 (20.09.2017): 962–80. http://dx.doi.org/10.1177/0047287517726170.
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Managing shopping risk is a prerequisite to ensuring business prosperity in shopping destinations, as risk is likely to influence perceived value and the choice of future shopping destinations. Previous studies have shown that enhancing trust is a means of avoiding or minimizing perceived (shopping) risk. Increased trust is expected to reduce shopping risk and ultimately foster the impression of a shopping destination as reliable. Despite its important role, trust has received limited, if any, attention in shopping- and tourism-related research. As shopping behavior while traveling abroad differs from ordinary shopping in one’s home country, tourists’ shopping activities require in-depth research grounded in psychological theory. This study aimed to examine the influence of trust in a shopping destination on the value of that destination as perceived by tourist shoppers. The findings suggest that trust in a shopping destination positively influences perceptions of the destination’s value in every value category.
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Iglesias-Sánchez, Patricia P., Marisol B. Correia, Carmen Jambrino-Maldonado i Carlos de las Heras-Pedrosa. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies". Sustainability 12, nr 7 (1.04.2020): 2793. http://dx.doi.org/10.3390/su12072793.
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Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.
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Silaban, Pantas H., Lamtiur Hutabarat, Andri Dayarana K. Silalahi i Edgar Octoyuda. "Does destination promotion on social media affect visit intention? Empirical study on Instagram". Jurnal Manajemen dan Pemasaran Jasa 15, nr 2 (29.12.2022): 147–60. http://dx.doi.org/10.25105/jmpj.v15i2.13516.
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In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more target consumers. A limited number of studies have investigated the topic of destination promotion from the tourism marketing perspective. As a result, social media has become a popular media reference that influences consumers' decision-making processes. This study aims to investigate how the promotion of beach destinations on social media affects destination attractiveness, destination image, and visit intention. This study examined the hypotheses of 320 respondents who possess Instagram accounts and have visited beach tourist destinations due to Instagram promotions. Smart-PLS 3.0 was used to examine the hypothesis using the structural equation modeling method. Test results indicate that promoting destinations on social media can significantly influence their attractiveness and public perception. When consumers believe that a destination is attractive, it will positively impact the destination's image. Furthermore, the destination image can significantly impact the visit intention. As a result, the findings of this study suggest that tourism businesses use the findings as an effective means to develop a positive image of a destination that is attractive. Furthermore, this study contributed to how tourism marketing businesses and researchers may be able to use Instagram to generate interest in visiting.
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Xu, Jing (Bill), Kim Ieng Loi i Weng Hang Kong. "The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations". Journal of Vacation Marketing 26, nr 1 (2.08.2019): 96–107. http://dx.doi.org/10.1177/1356766719867387.
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Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Macao as the research context, this study shows how perceptions of attraction flagshipness and iconicity can help Macao formulate marketing strategies and position itself as a choice destination, both regionally and globally. The results indicate the sophisticated relationships between attraction flagshipness and iconicity and word of mouth about attractions and destinations. It also enriches knowledge and discussion by discussing the theoretical and practical implications for destination marketing and management.
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Karl, Marion, i Christine Reintinger. "Investigating Tourists’ Destination Choices – An Application of Network Analysis". European Journal of Tourism Research 15 (1.03.2017): 112–30. http://dx.doi.org/10.54055/ejtr.v15i.266.
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A better understanding of the complex destination choice process is highly relevant, both for academia and practice. Tourism research tends to focus either on actually executed or hypothetical destination choices. However, a discrepancy exists between these two types of destination choices which has hardly been investigated. Moreover, past research often studies tourists and their attitudes, needs or perceptions of destinations but not how destinations’ attributes affect destination choices. To approach these two research gaps, this study concentrates not only on actual but also on hypothetical destination choices to better understand differences in the evaluation of alternative destinations. This study furthermore examines the role of the destination itself to discover the influence of destination characteristics on destination choices. Therefore, network analysis and set theory are combined in a new research approach which allows to analyse destination choices with varying closeness to reality whilst preserving destination information. The analysis is based on a quantitative survey of German tourists’ travel decision-making behaviour. The results reveal changes in destination choices from multidimensional hypothetical choices to unidimensional actual and past choices. Furthermore, only few destinations have a consistent position whilst most destinations are either more relevant for hypothetical or actual destination choices.
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Swanson, Kathryn. "Destination brand love: managerial implications and applications to tourism businesses". Journal of Place Management and Development 10, nr 1 (6.03.2017): 88–97. http://dx.doi.org/10.1108/jpmd-11-2016-0073.
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Purpose In an increasingly competitive marketplace and with homogenization of destination brands occurring alongside globalization, enticing tourists to travel at all, let alone to a particular destination, can be a significant challenge. This paper aims to address this issue through exploration of the utility of the concept of brand love in the context of tourism destinations. Design/methodology/approach The investigation of the problem involved three large cities in the USA and utilized a variety of qualitative research methods, including tourist interviews, photos and collages. Additionally, the research included key informant interviews. Findings In total, 13 themes through which participants articulated their love were identified through thematic analysis of the tourist data, and these themes were drawn together in a model of destination brand love. Furthermore, three types of destination brand love were identified, and these coincide with three words for “love” in the Greek language. Practical implications The most significant managerial value of the article’s findings likely would come from tourism destination marketing organizations determining what type(s) of love is/are (or could be) prevalent among that destination’s most loyal tourists. Steps to do this are provided. Originality/value The complexity in tourists’ relationships with, and feelings of love for, destinations and their brands that this research has revealed demonstrates that there is opportunity for deeper understanding of how and why tourists come to love a destination and its brand. With this more complete knowledge, marketers would be better prepared to foster and grow brand love among their destinations’ tourists, resulting in increased visitation and revenue.
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Gretzel, Ulrike, i Michelle Scarpino-Johns. "Destination Resilience and Smart Tourism Destinations". Tourism Review International 22, nr 3 (14.12.2018): 263–76. http://dx.doi.org/10.3727/154427218x15369305779065.
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Destinations around the world are rolling out smart tourism initiatives to increase their competitiveness and to support their sustainability goals. However, whether smart tourism development can also help them build resilience is a question that currently lacks an answer. This article links the two concepts of smart destinations and destination resilience at the conceptual level and presents a five-pillar framework of smart destination resilience. Specifically, it suggests smart tourism infrastructure and governance equip smart destinations with sensing, opening, sharing, governing, and innovating capacities that can enhance destination resilience by supporting six specific resilience conditions. As such, the article provides the necessary theoretical building blocks to support empirical research at the intersection of smart tourism and destination resilience. It further provides practical insights on how to ensure that smart destination development leads to greater resilience but also warns of the need to scope out potential vulnerabilities inherent in smart destination design.
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SIREGAR, M. Ridha, Muhammad Ilhamsyah SIREGAR, Jumadil SAPUTRA, Abdul MUZAMMIL i Zikri MUHAMMAD. "The Mediating Role of Service Quality, Tourists’ Satisfaction and Destination Trust in the Relationship between Destination Image and Tourist Revisiting Intention". Journal of Environmental Management and Tourism 12, nr 6 (30.09.2021): 1603. http://dx.doi.org/10.14505//jemt.12.6(54).16.
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Tourism industry turns out to be a large international industry with enormous growth potential. Based on previous studies, Islamic tourism is popular among Muslim tourists. Thus, satisfying Muslim tourists with the image of a religious destination can encourage them to travel and revisit the destination in the future. The aim of this study was to determine the effect of destination image on intention of tourist to revisit the destination mediated by service quality, tourists’ satisfaction and destination trust in Shariah tourism destinations in Aceh. This study was conducted on 420 domestic and foreign tourist that come to visit Aceh. This study is included in the type of descriptive-quantitative research using survey method. The sample taken by using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with second order method and Multiple Group Analysis for gender. The results showed that the destination image directly had a significant effect on service quality, tourist satisfaction, destination trust and revisit intention, and indirectly the destination's image has an influence on the revisit intention through the service quality and destination trust, but not through tourists’ satisfaction. Whereas, according to gender of male, there is no influence was found between tourists’ satisfaction and destination trust to revisit intention.
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Ghazarian, Peter G. "Country Image and the Study Abroad Destination Choice of Students from Mainland China". Journal of International Students 6, nr 3 (1.07.2016): 700–711. http://dx.doi.org/10.32674/jis.v6i3.350.
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In this study, the author focuses on the issue of country image in destination choice. To examine the relationship between these two variables, the study tests whether mainland Chinese who favor a destination as their ideal first choice for study abroad have a significantly more positive view of that destination's country image than their compatriots. The findings suggest policymakers and marketers from most destinations may be more successful focusing on factors other than country image in their attempts to attract cross-border students.
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Li, Wan-Ting, i Yueh-Hsiu Cheng. "Creating Sustainable Development of the Destination with Tea Public Version Packaging Design by Obtaining Relational Space Concept". Sustainability 14, nr 15 (28.07.2022): 9256. http://dx.doi.org/10.3390/su14159256.
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Packaging is crucial for presenting the image of tea tourism destinations. The public version of tea packaging with images of tea sightseeing spots was pervasive, and builds the impression to tourists that they have visited a certain destination. However, with the rise of independent brand thinking and sensory stimulation consumption, the form of tea packaging in the public version has changed to be based on tourists’ purchasing preferences, leading to the diversity of the packaging style and pattern, and the public version of tea packaging gradually loses the function of promoting brand images. Based on the rooted land of oriental tea culture, this research has the following aims: (1) to construct the concept of “Relational Space for Sustainable Public Version of Tea Packaging and its Concept” through a literature review and field investigation; (2) to give contributions to the improvement of the visual aspect of the existing public packaging of tea; (3) to integrate the image of the destination and the private brand image of tea farmers with the public version of tea packaging to enhance the perception and attraction of tourists to the brand image of tea tourism destinations; (4) to design, operate, and test the concept discussed in this study by utilizing experimental design and questionnaire survey and propose application guidelines for this concept design. The results of the study are as follows: (1) The destination images and geographical symbols of the existing public packaging of tea are beneficial to the promotion of the destination image; however, the visual elements that make up these packages are not conducive to the cultural richness of the destination because of their single relational context, which leads to the solidification of the destination image. (2) The design application guidelines proposed in this study present the concept of destination branding and private branding as a complement to each other by adjusting the packaging layout to create a mutually beneficial partnership visually embodied in the public tea packaging design. Packaging accessories are central to the partnership between the destination and the local industry, and the public tea packaging design created by this concept creates a richness and specificity of the destination’s brand image. In this way, the destination’s industry and brand image will develop in a diverse and multifaceted way to achieve the sustainability of the destination’s industry.
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Luvsandavaajav, Oyunchimeg, Gantuya Narantuya, Enkhjargal Dalaibaatar i Zoltan Raffay. "A Longitudinal Study of Destination Image, Tourist Satisfaction, and Revisit Intention". Journal of Tourism and Services 13, nr 24 (30.06.2022): 128–49. http://dx.doi.org/10.29036/jots.v13i24.341.
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International tourists’ perceptions of the destination’s image, travel satisfaction and revisit intentions are crucial to effective destination marketing and overall destination competitiveness. Tourist destinations often compete through their image in potential tourists’ minds. Therefore, a destination image is central due to its influence on tourists’ decision-making and destination selection. Successful destination marketing depends on the in-depth understanding of the destination image held by tourists. This study investigates the destination image changes of Mongolia for specific periods of time. The research examines the attributes of destination images through a longitudinal comparison of data sets from 2004 to 2019 to determine if any change in destination images existed over time. The research model was developed on the attributes of cognitive and affective images, tourist satisfaction, and revisit intentions. The first set of data was obtained from the 280 international tourists who travelled to Mongolia in 2004. The second set of data was obtained from 310 international tourists who travelled to Mongolia in 2019. The research model was validated using structural equation modelling. Independent sample t-tests were performed using two data sets to examine changes in the destination image over the years. The result shows that there are positive changes in the cognitive and affective image of the destination in a given period of time, which influenced tourist satisfaction and their revisit intentions. The implications of the research findings for the travel intermediaries, destination marketing organizations, and potential future research are also discussed.
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Hua, Yidi, Chompunuch Jittithavorn, Timothy J. Lee i Xiaohua Chen. "Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism". Sustainability 13, nr 22 (19.11.2021): 12804. http://dx.doi.org/10.3390/su132212804.
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This study aims to (a) identify the relationship between travel motivation and popular media (mainly films or TV programs), (b) examine the relationship between destination images and popular media as an information source, and (c) investigate the influence of popular media on destination’s decision-making process. The relationship is focused on three aspects: motivation, destination image, and the decision-making process for tourists. This study employed a self-administered questionnaire survey. The questionnaire was composed of (i) respondents’ motivation and general information about their visit to the destination (Jeju Island in Korea), (ii) attributes of the film-induced tourism of their visit to the destination, and (iii) respondents’ socio-demographic elements. A correlation analysis and a standard multiple regression analysis were employed. The results discovered that there is a significant relationship (a) between a destination and popular media, (b) between destination image and popular media, and (c) between the decision-making process and popular media. The implications of this study can help destination marketers and managers build competitive strategies using the effective management of film-related tourist attraction sites to increase visitor numbers and ensure that a sustainable long-term relationship is encouraged between destinations and tourists.
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Kaur, Anupriya, Abhilasha Chauhan i Yajulu Medury. "Destination image of Indian tourism destinations". Asia Pacific Journal of Marketing and Logistics 28, nr 3 (13.06.2016): 499–524. http://dx.doi.org/10.1108/apjml-05-2015-0074.
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Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring and illustrating destination image of tourism destinations perceived by domestic tourists. Five tourism destinations – Ooty, Shimla, Manali, Mussoorie and Mount Abu were selected as the subject of the study. Based on a representative sample of 800 respondents from the surveys across destinations, correspondence analysis was employed to illustrate an attribute based comparative analysis of the destination image of the tourist destinations. Findings – Findings reveal that the attribute natural attraction was positively perceived by respondents across all destinations and the attribute infrastructure emerged as an area in need of dire attention. Further, the most dominant attributes which marked destinations’ positioning were – local cuisine and food outlets, hotels and restaurants, famous handicraft and parking facilities. Research limitations/implications – The findings of this study need to be integrated with qualitative studies to explore the underlying reasons for the perceived destination image. Practical implications – These results provide direction to policy makers and practitioners to visualize their destinations’ competitive standing relative to their competitors’ strengths and weaknesses. This tourist-derived intelligence presents an opportunity to take advantage of its current position, or if necessary, optimally reposition itself. Originality/value – This paper documents research that was the first to systematically capture and comparatively illustrate the destination image of Indian tourist destinations.
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Mariani, Marcello, Stefano Bresciani i Giovanni Battista Dagnino. "The competitive productivity (CP) of tourism destinations: an integrative conceptual framework and a reflection on big data and analytics". International Journal of Contemporary Hospitality Management 33, nr 9 (9.04.2021): 2970–3002. http://dx.doi.org/10.1108/ijchm-09-2020-1102.
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Purpose The purpose of this study is twofold. First, this study elaborates an integrative conceptual framework of tourism destination competitive productivity (TDCP) by blending established destination competitiveness frameworks, the competitive productivity (CP) framework and studies pertaining to big data and big data analytics (BDA) within destination management information systems and smart tourism destinations. Second, this study examines the drivers of TDCP in the context of the ongoing 4th industrial revolution by conceptualizing the destination business intelligence unit (DBIU) as a platform able to create sustained destination business intelligence under the guise of BDA, useful to support destination managers to achieve the tourism destination’s economic objectives. Design/methodology/approach In this work, the authors leverage both extant literature (under the guise of research on CP, tourism destination competitiveness [TDC] and destination management information systems) and empirical work (in the form of interviews and field work involving destination managers and chief executive officers of destination management organizations and convention bureaus, as well as secondary data) to elaborate, develop and present an integrative conceptual framework of TDCP. Findings The integrative conceptual framework of TDCP elaborated has been found helpful by a number of destination managers trying to understand how to effectively and efficiently manage and market a tourism destination in today’s fast-paced, digital and hypercompetitive environment. While DBIUs are at different stages of implementation, often as part of broader smart destination initiatives, it appears that they are increasingly fulfilling the purpose of creating sustained destination business intelligence by means of BDA to help tourism destinations achieve their economic goals. Research limitations/implications This work bears several practical implications for tourism policymakers, destination managers and marketers, technology developers, as well as tourism and hospitality firms and practitioners. Tourism policymakers could embed TDCP into tourism and economic policies, and destination managers and marketers might build and make use of platforms such as the proposed DBIU. Technology developers need to understand that designing destination management information systems in general and more specifically DBIUs requires an in-depth analysis of the stakeholders that are going to contribute, share, control and use BDA. Originality/value To the best of the authors’ knowledge, this study constitutes the first attempt to integrate the CP, TDC and destination management information systems research streams to elaborate an integrative conceptual framework of TDCP. Second, the authors contribute to the Industry 4.0 research stream by examining the drivers of tourism destination CP in the context of the ongoing 4th industrial revolution. Third, the authors contribute to the destination management information systems research stream by introducing and conceptualizing the DBIU and the related sustained destination business intelligence.
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Dolnicar, Sara, i Bettina Grün. "In a Galaxy Far, Far Away . . . Market Yourself Differently". Journal of Travel Research 56, nr 5 (27.02.2016): 593–98. http://dx.doi.org/10.1177/0047287516633529.
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The destination is the focal point of tourism marketing activities. Many definitions of destinations have been proposed in the past, but it remains unclear what a destination is from a consumer perspective at early stages of the destination choice process. Yet, it is the consumer perspective that matters most. The present study investigates consumer perceptions of what a destination is. Results indicate that (1) consumers have a very broad position on what a destination is, (2) the distance between the destination and home affects the size of the geographical area perceived as destination, and (3) geographically larger destinations are severely underresearched. Findings have implications for both tourism research and tourism marketing, indicating that destinations need to be marketed differently to long-haul tourists.
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Magaš, Dragan, i Lorena Bašan. "TOURISM DESTINATION MANAGEMENT COMPANY (DMC): A CENTRAL ACTOR OF A DESTINATION AS A MILIEU". Tourism and hospitality management 13, nr 3 (2007): 615–26. http://dx.doi.org/10.20867/thm.13.3.8.
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Today in Croatia, discordant views can be encountered at local and regional levels regarding responsibilities for the development of towns, municipalities and counties as tourism destinations. This underlines the necessity of establishing a superior tourism organisation that would integrate the interests of local authorities, tourism organisations, tourism supply providers and residents, and that would, on the one hand, possess the legitimate authority, knowledge and vision needed for destination development, while, on the other hand, it would be accountable for the destination’s development.
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Ćulić, Milan, Miroslav D. Vujičić, Časlav Kalinić, Milosav Dunjić, Uglješa Stankov, Sanja Kovačić, Đorđije A. Vasiljević i Željko Anđelković. "Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect". Sustainability 13, nr 11 (21.05.2021): 5780. http://dx.doi.org/10.3390/su13115780.
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Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family Destination, Hospitality and Services, and Social–Safety–Economic Values), satisfaction, destination image, and revisit intentions to test a mediating role of satisfaction between destination attractiveness factors and both destination image and revisit choices within so-called rookie destinations. For this purpose, a quantitative study was carried out using a questionnaire as an instrument for data collection. Data were collected from a sample of 2030 visitors to Serbia. Structural equation modeling (SEM) in R was applied to analyze the data. The results revealed the positive direct effects of destination attractiveness factors on satisfaction, destination image, and revisit intentions. Moreover, the research confirmed the mediating role of satisfaction in the relationship between destination attractiveness and destination image, and revisit intentions. The results are further discussed from the perspective of emerging tourism destinations to make their management more sustainable for the future and mitigate the repetition of rookie mistakes.
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Rainoldi, Mattia, Veronika Driescher, Alina Lisnevska, Daria Zvereva, Anna Stavinska, Jennifer Relota i Roman Egger. "Virtual Reality: An Innovative Tool in Destinations’ Marketing". Gaze: Journal of Tourism and Hospitality 9 (30.04.2018): 53–68. http://dx.doi.org/10.3126/gaze.v9i0.19721.
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Virtual reality (VR) is a fast-developing technology with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By using VR in its marketing strategy, destinations have a substantial influence on the information search process and the decision-making process of potential tourists. Tourists can experience the destination, its atmosphere and possible emotions beforehand. Thus, they can create a more detailed destination image and realistic expectations of their visit. This transfers them into a better position to decide whether or not to visit a destination. This experimental study takes a closer look into a destination’s promotional material by analysing and comparing a self-designed brochure with an existing VR video of the city of Dubrovnik, Croatia. A total of 101 experiments were conducted at Fachhochschule Salzburg and UniparkNonntal. The research shows that VR transforms the information search experience into a faster, more interactive, and more detailed process compared to traditional promotional material. The results can be beneficial for destinations to understand how relevant using VR for tourism promotion is.The Gaze: Journal of Tourism and Hospitality Vol.9 2018 p.53-68
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Lo, L. "Destination Interdependence and the Competing-Destinations Model". Environment and Planning A: Economy and Space 24, nr 8 (sierpień 1992): 1191–204. http://dx.doi.org/10.1068/a241191.
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There are two types of destination interdependence; one arises because of people's preferences towards destination activities, and the other because of the locational arrangement of space. Destination interdependence affects spatial behaviour. In a previous paper it was shown that the conventional gravity model can handle neither aspect of destination interdependence. In this paper it is shown that the competing-destinations model, as a reformulated gravity prototype, is at best able to describe only locational structure effects.
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Šerić, Neven, i Marijana Jurišić. "METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS". ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, nr 10 (7.12.2015): 47. http://dx.doi.org/10.7251/zrefis1510047s.
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The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.
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Taufik, Nuryanti, i Faizal Haris Eko Prabowo. "Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience". Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 13, nr 3 (6.12.2020): 274. http://dx.doi.org/10.20473/jmtt.v13i3.21239.
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Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.
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Araújo, Arthur, Lucília Cardoso, Noelia Araújo i Francisco Dias. "Understanding the role of destination imagery in mountain destination choice. Evidence from an exploratory research". European Journal of Tourism Research 22 (1.07.2019): 151–65. http://dx.doi.org/10.54055/ejtr.v22i.381.
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The present study explores the imagery of mountain tourism destinations. The research is based on customer-based brand equity and destination choice models, and addresses destination imagery through the concepts favourite destination (FD) and autobiographical memory. Through an online, multilingual survey, 711 responses, consisting of words, associated by a self-selected sample of European mountain tourists to their favourite mountain destinations, were collected. Such data was subjected to a deductive content analysis, and the results suggest that the imagery of favourite mountain destinations consists mostly of functional elements. Findings reinforce previous theories regarding the concept of favourite destinations, destination imagery (DY) processing, and destination choice. Future studies should apply such analysis to other tourism products, as well as to different or more representative samples, to verify whether imagery structures differ.
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Setiawan, Heri, Jusmawi Bustan, Abd Hamid i Ummasyroh Ummasyroh. "Eksplorasi Keterkaitan antara Citra Destinasi, Personalitas Destinasi dan Niat Berkunjung Kembali ke Destinasi Wisata". Inovbiz: Jurnal Inovasi Bisnis 7, nr 2 (22.12.2019): 105. http://dx.doi.org/10.35314/inovbiz.v7i2.1108.
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Most countries try to develop tourism destinations with a variety of strategies to be able to compete with other destinations. This study is designed to explore the relationship between destination image, destination personality, and intention to re-visit tourists to tourism destinations. The approach used in this study is a quantitative approach to the design of causality research. The research sample is domestic tourists who have visited tourist destinations in Palembang such as Benteng Kuto Besak, Jaka Baring Sport City, Kemaro Island, Kambang Iwak Park, Punti Kayu Park, Siguntang Park, Taman Purbakala Sriwijaya totaling 192 respondents. The structural equation model is used to test the model developed using the maximum likelihood (ML) estimation method using AMOS 22.0. The results of the study explained that there is a linear relationship between destination images and destination personalities. There is no linear relationship between the destination images with the intention to visiting again. Then, there is a linear relationship between personalities of the destination with the intention of visiting again.
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Gajdošík, Tomáš. "Network Analysis of Cooperation in Tourism Destinations". Czech Journal of Tourism 4, nr 1 (1.12.2015): 26–44. http://dx.doi.org/10.1515/cjot-2015-0002.
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Abstract Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market. The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos - Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations.
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Stankov, Uglješa, Viachaslau Filimonau, Miroslav D. Vujičić, Biljana Basarin, Adam B. Carmer, Lazar Lazić, Brooke K. Hansen, Danijela Ćirić Lalić i Dino Mujkić. "Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach". International Journal of Environmental Research and Public Health 20, nr 5 (22.02.2023): 3874. http://dx.doi.org/10.3390/ijerph20053874.
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At the destination level, destination branding may coexist with climate change communication. These two communication streams often overlap because they are both designed for large audiences. This poses a risk to the effectiveness of climate change communication and its ability to prompt a desired climate action. The viewpoint paper advocates the use of archetypal branding approach to ground and center climate change communication at a destination level while concurrently maintaining the uniqueness of destination branding. Three archetypes of destinations are distinguished: villains, victims, and heroes. Destinations should refrain from actions that would make them appear to be climate change villains. A balanced approach is further warranted when portraying destinations as victims. Lastly, destinations should aim at assuming the heroic archetypes by excelling in climate change mitigation. The basic mechanisms of the archetypal approach to destination branding are discussed alongside a framework that suggests areas for further practical investigation of climate change communication at a destination level.
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Hanafiah, Mohd Hafiz, i Muhammad Izzat Zulkifly. "Tourism destination competitiveness and tourism performance". Competitiveness Review: An International Business Journal 29, nr 5 (21.10.2019): 592–621. http://dx.doi.org/10.1108/cr-07-2018-0045.
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Purpose This study aims to examine the relationships between tourism destination competitiveness (TDC) determinants and tourism performance. This study specifically assessed the soundness of the TDC attributes and evaluated their ability in explaining tourism performance. Design/methodology/approach The Dwyer and Kim’s (2003) destination competitiveness integrated model (IM) was used. Secondary data of 115 nations available from the Travel and Tourism Competitiveness Index (TTCI) and other international reports were also used. The hypothesised relationships were tested via partial least square-structural equation modelling (PLS-SEM). Findings This study confirms that the core resources, complementary condition, globalisation and tourism price significantly explain tourism performance. Results have shown differences in the competitiveness level and actual performance among nations, highlighting specific limitations of the current TDC model and TTCI report reliability. Research limitations/implications Future study could segment the sample base on destinations characteristic and then analyse it based on smaller sub-samples of similar destinations. Moreover, drivers of destination performance in developed and less develop destinations are quite diverse. Practical implications The incorrect competitiveness ranking evaluation will affect inward investment decisions. This study framework enables policymakers to arrive at more informed decisions than merely relying on the original competitiveness rankings. Originality/value The widespread acknowledgment of the importance of competitiveness for a tourism destination's success suggests that there is a crucial need for sound benchmarking of countries’ competitive capabilities. The proposed competitiveness determinants aid the policymakers in identifying the best competitiveness and tourism performance predictors, as well as how to identify crucial factors affecting the rankings.
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Blázquez, Juan, Arturo Molina i Águeda Esteban. "Key quality attributes according to the tourist product". European Journal of Tourism Research 5, nr 2 (1.10.2012): 166–70. http://dx.doi.org/10.54055/ejtr.v5i2.105.
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Tourism industry is facing fundamental changes in the profile of tourists and increased competition,due to the emergence of new tourist destinations. One of the main strategies to improve thecompetitive position is to increase the quality of the destination’s resources according to the tourists’expectations. Therefore, the purpose of this study is to identify the destination elements thatexercise a greater influence on the tourist’s global quality perception, based on the three touristtypologies: sun-sea-sand tourism, rural tourism and cultural tourism. Multiple item indicators fromprevious studies were employed to measure the quality of destinations. This paper uses LogisticRegression Analysis to establish a model of indicators of global quality of the destination in order tosuggest recommendations to manage companies that operate in the different tourist destinationswhen planning their activities that focus on better quality.
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Chin, Chee-Hua, May-Chiun Lo i T. Ramayah. "Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective". Journal of Sustainable Development 9, nr 4 (30.07.2016): 179. http://dx.doi.org/10.5539/jsd.v9n4p179.
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Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> and <em>Kampung Semadang</em>, Kuching, Sarawak took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. Interestingly, the findings revealed that local communities believed factors like climate change, carrying capacity of a destination, and environmental education are significantly affect both tourism destination sustainable management and destination marketing efforts. Furthermore, community support is also found to be important too for tourism destination marketing efforts. Surprisingly, community support was found no relations with destination sustainable management from local communities’ point of view. This study further discussed on the implications of the findings, limitations, and direction for future research.
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Raazim, Mohamed A. M., i M. A. T. K. Munasinghe. "Impact of Destination Attributes on Tourists Destination Selection: With Special Reference to Cultural Triangle of Sri Lanka". ASEAN Journal on Hospitality and Tourism 19, nr 2 (8.09.2021): 101–11. http://dx.doi.org/10.5614/ajht.2021.19.2.02.
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Sri Lanka is one of the fastest-growing tourist destinations in the world. Amongst tourists’ attractions, “Cultural Triangle”, a region of the cultural heritage of the country has become the highest income generating destination. However, when compared with the other tourists’ destinations of the country, the number of tourists visiting the cultural triangle is low. As the literature reveals, the attributes of the destination matter in destination selection by the international tourists. Thus, considering the importance of this region as the top income contributor but not in terms of the number of tourists’ visits, this study problematizes the impacts of destination attributes on tourist`s destination selection. Accordingly, the objective of this study is to identify the destination attributes and their relationship with the tourists’ destination selection decisions. Data was collected through questionnaires from a sample of 222 foreign tourists who visited the cultural triangle during 2019 through a selected travel agent. Results of the multiple regression analysis revealed that attributes of Amenities, Destination Attractions, Accessibility, Ancillary Services, and Destination Environment as having a moderate positive relationship whilst, the service quality weak positive relationship with Tourist’s Destination selection. Destination attraction was identified as the most influential factor of all attributes. The findings of this study can be used by policymakers in developing destinations for tourists’ attractions in the country.
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Chigora, Farai, i Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario". Issues in Economics and Business 1, nr 2 (7.12.2015): 17. http://dx.doi.org/10.5296/ieb.v1i2.8689.
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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>
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Chigora, Farai, i Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario". Issues in Economics and Business 1, nr 2 (7.12.2015): 24. http://dx.doi.org/10.5296/ieb.v1i2.8690.
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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>
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Budi, Budi. "STRATEGI PEMASARAN JAKARTA SEBAGAI DESTINASI WISATA YANG SELARAS DENGAN PERSEPSI PENDUDUK LOKAL". Jurnal Ilmiah Hospitality Management 6, nr 2 (5.02.2018): 85–92. http://dx.doi.org/10.22334/jihm.v6i2.23.
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Destination image is an important factor in marketing of tourist destinations. Destination image has dimensions of cognitive, affective, and konatif/behavioral. Aligned destination image among locals, tourists, and Destination Marketing Organizations (DMO) is key factor for development of sustainable tourism destinations model. This study aims to investigate Jakarta destination image in local residents’ perception, to test whether cognitive destination image affects affective, cognitive destination image affects the konatif/behavioral, affective destination image affects behavioral. Respondents are people who live in Jakarta for at least the last 2 years, data collection is done through a questionnaire distributed online. Data analysis was performed to validity test, reliability test, significance test, determination test. Results showed that in the view of local residents, Jakarta has a cultural tourism, culinary tourism, recreation sites, and interesting historical sights and fun to visit. Results showed that in the view of local residents, Jakarta has a cultural tourism, culinary tourism, recreation sites, and interesting historical sights, and fun to visit. Cognitive destination image affects affective, cognitive destination image affects conative, affective destination image affects conative..
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Zhang, Hongsheng, Zhenfeng Cheng i Xin Chen. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification". Sustainability 14, nr 11 (1.06.2022): 6772. http://dx.doi.org/10.3390/su14116772.
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Cultural heritage tourism, as a typical integration of culture and tourism, has attracted extensive attention in recent years. Although some scholars have already explored the influencing mechanism of tourists’ behavioral intention in cultural heritage destinations, there remains a lack of research on how the social responsibility of cultural heritage tourism destinations affects tourist citizenship behavior. Exploring the formation mechanism of tourist citizenship behavior at cultural heritage sites from the perspective of destination social responsibility, this study intends to provide a theoretical reference for realizing the high-quality development of cultural heritage tourism. In this study, a chain mediation model based on destination reputation and destination identification is constructed to clarify the influencing mechanism of destination social responsibility on tourist citizenship behavior. The structural equation model and bootstrapping methods are applied to conduct empirical tests on 573 valid samples who have experienced cultural heritage tourism. The results show that: (a) the social responsibility of cultural heritage destinations positively affects the tourist citizenship behavior; (b) the destination reputation plays a mediating role between destination social responsibility and tourist advocacy behavior; (c) the destination identification plays a mediating role between destination social responsibility and tourist feedback behavior and tourist advocacy behavior; (d) the destination reputation and destination identification jointly play a chain mediation role between destination social responsibility and tourist citizenship behavior. These research results not only clarify the internal mechanism between the social responsibility of cultural heritage sites and tourist citizenship behavior, but also presented certain significance for practically guiding the destination managers to promote the sustainable development of cultural heritage tourism.
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Ardyan, Elia, i Utomo Wibisono. "Between Self Congruity, Destination Relationship and Memorable Tourist Experience: An Empiric Study on the Loyalty of Tourist Destination". Jurnal Dinamika Manajemen 10, nr 1 (25.10.2019): 111–23. http://dx.doi.org/10.15294/jdm.v10i1.17408.
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This study examines the driving factors that can enhance tourist destination loyalty. Respondents used were 184 domestic tourists who had traveled to Bali. Data were analyzed using Structural Equation Modeling. Amos version 21 is used to process data. These results indicate that destination personality can improve the relationship destination but memorable tourist experience can not enhance it. The personality of a tourist destination enhance self-congruity. The study also found that memorable tourist experiences and the relationship destinations has a positive impact on increasing destinations loyalty. Self-congruity has a negative effect on destination loyalty. One contribution of this research related to showing the memorable tourist experience is more likely to influence loyal decisions than destination relationships.
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Kim, Hany, Hyo Jae Joun, Yeongbae Choe i Ashley Schroeder. "How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews". Sustainability 11, nr 17 (27.08.2019): 4660. http://dx.doi.org/10.3390/su11174660.
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Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides’ quality of the destination.
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Nadalipour, Zahra, Mohammad Hossein Imani Khoshkhoo i Abdolreza Roknoddin Eftekhari. "An integrated model of destination sustainable competitiveness". Competitiveness Review: An International Business Journal 29, nr 4 (15.07.2019): 314–35. http://dx.doi.org/10.1108/cr-12-2017-0086.
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Purpose This study aims at developing a framework to investigate and analyze sustainable competitiveness in tourism destinations. Design/methodology/approach This study has a qualitative approach, and it has been conducted by use of a comprehensive literature review. First, the key concepts of the study such as destination competitiveness, sustainable development, stakeholders’ attitude and performance and tourist loyalty were identified. Then, an integrative review was conducted on literature regarding the mentioned keywords. More related resources were selected and critically reviewed to explore gaps. For this purpose, a search was conducted at databases such as Emerald, Elsevier and ScienceDirect. Findings An appropriate framework for tourism sustainable development and, in particular, for its sustainable competitiveness, requires considering economic, sociocultural and ecological dimensions on the one hand, and considering all stakeholders participating in tourism process on the other hand. Research limitations/implications The model suggested in this study can be applied by managers and policymakers in various destinations to investigate true competitiveness situation of their tourist destinations. It also can be theoretically a start point to raise further issues and studies on destination competitiveness by adopting a new sustainability approach. Originality/value From reviewing previous studies, it is clear that most models developed on destination competitiveness only consider creation of competitiveness and destination’s characteristics. In addition, a sustainability approach has rarely been considered in these studies. A model or a framework specially designed for evaluating and investigating sustainability of destination competitiveness has not been developed yet. In this sense, the proposed framework in this study is a new one. What differentiates this model with previous ones is the sustainability approach to the competitiveness and taking all stakeholders of the competition process into account.
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Bagarić, Lidija, i Danko Žitinić. "Competitiveness of Kvarner region: challenges for destination management and branding". Tourism and hospitality management 19, nr 2 (10.12.2013): 217–31. http://dx.doi.org/10.20867/thm.19.2.5.
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Purpose – Tourism demand for destinations, services and facilities is changing rapidly and only the destinations with high adaptability can expect to survive. Tourists prefer destinations with strong brands that guarantee a high level of service quality and are prepared to pay for it. Design – This study designs to determine that destination has to recognize the importance of tourism, but, as a brand, Kvarner is not distinctive enough. Based on its natural beauty, rich heritage and its vicinity and accessibility to a large part of Europe, it has the potential of becoming a leading destination. Methodology – Research was carried out in accordance with the Integrated Model of Destination Competitiveness based on 85 indicators. Various statistical methods like T-test, Wilcoxon signed rank test and Shapiro-Wilk test were used. Approach – The research was conducted using a questionnaire, through a dissemination of emails and personal interviews with tourist officials and people involved in the development of tourism in the Kvarner area. Findings – This study finds that destination management is the weak point of destination competitiveness and hypotheses that resources strongly support the overall competitiveness of destination Kvarner, than the elements of destination management and that destination brand is not sufficiently distinctive are confirmed. Originality of the research – This study provides valuable information and comparable data about competitiveness of Kvarner destination and points at brand influence on destination competitiveness.
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Avdimiotis, Spyros, i Ioulia Poulaki. "Airbnb impact and regulation issues through destination life cycle concept". International Journal of Culture, Tourism and Hospitality Research 13, nr 4 (11.12.2019): 458–72. http://dx.doi.org/10.1108/ijcthr-03-2019-0044.
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Purpose The purpose of this paper is to re-establish the role of Airbnb platform in the contemporary tourism destination management. Given the fact that sharing economy is mega-trend with various impacts at any destination, the paper’s purpose is to underline that sharing economy platforms, such as Airbnb, has a different impact on each stage of destination’s life cycle. Given this, a more effective strategy and policies plan should be deployed and implemented, expanding the benefits of multiplying and accelerating effects on local economy. Design/methodology/approach The neologisms of “Over-tourism” and “Tourism-phobia” and the growing conflicts between locals and tourist, along with various collateral implications in local economy, were the initial incentive to focus on the subject. The methodology was based on the critical approach of regulatory measures taken in destinations with different characteristics. Findings Findings indicate that general and nationwide restrictions on Airbnb are often unfounded, mainly based on bias against its impact on traditional hotels and local lifestyle preservation, rather than concrete and objective impact measurements. Research limitations/implications A primary qualitative and quantitative research should follow the concept of association between destination’s life cycle and sharing economy applications, for authorities to form the appropriate regulatory framework. Originality/value The paper associates the implications of sharing economy with the stages of destinations life cycle, underlying that measures need to be customized to the specific characteristics of each destination.
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Rahman, Mohammad Moshiur, Ahasanul Haque i Fatin Husna Suib. "The Consequence of Destination Image on Travel Motivation: Evidence from Bangladesh Ecotourism". American Journal of Economics and Business Innovation 1, nr 3 (11.08.2022): 8–13. http://dx.doi.org/10.54536/ajebi.v1i3.438.
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The precipitous expansion of ecotourism destinations and tourists has intensified competition in the tourism business. Thus, the present study investigates the connection between destination image and travel motivation that marketers must comprehend and focus on establishing ecotourism in Bangladesh. Despite a growing number of works on destination image, there has been little investigation on the relationship between travel motivation. This study aims to evaluate the effect of destination image and travel motivation on tourists’ selection of ecotourism destinations. Therefore, it utilised a structured survey aimed at visitors during their on-site experiences, unlike earlier studies that mainly focused on identifying destination characteristics. Using SPSS-SEM, the suggested structural model was evaluated using a sample of 326 tourists from various Bangladesh’s ecotourism destinations. The results confirmed that cognitive and affective destination images significantly influence travel motivation. It also indicates a better understanding of the relationship and significant managerial implications for destination marketing managers.
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De Carlo, Manuela. "A model for destination strategy assessment: an analysis of Italian urban destinations". International Journal of Tourism Cities 1, nr 2 (5.05.2015): 103–18. http://dx.doi.org/10.1108/ijtc-08-2014-0005.
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Purpose – This study aims to develop and validate a scale for the assessment of the quality of the meta-management process that helps urban destinations to identify potential improvement in their strategy and possible paths to enhance destination competitiveness. Design/methodology/approach – In particular, through an empirical analysis of all the Italian cities with tourism certification (138 urban destinations), a model is proposed, linking specific portal functions to the achievement of six meta-management processes (product development, segment selection, customer relation management, promotion, destination image and brand management and management of distribution channels). Through a comparison with a competitive set of excellent international destinations, the study identifies priorities for competitiveness enhancement. Findings – The results of the study contribute to the ongoing debate on destination competitiveness and destination web site evaluation. Originality/value – From the managerial point of view, the model helps destination managers to control destination strategy and create consensus among all the stakeholders on the actions to achieve them.
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Pavluković, Vanja, Stojan Vuković i Marija Cimbaljević. "Determining success factors for business tourism destinations: Evidence from Zlatibor (Serbia)". Turizam 25, nr 3 (2021): 110–20. http://dx.doi.org/10.5937/turizam25-28201.
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Business tourism is an important and fast-growing sector in the global tourism industry. It is often positioned as a crucial part of an economic development strategy, particularly in emerging destinations, such as Serbia. As there is a growing number of destinations that recognized benefits of business tourism development, tourism professionals and destination management must be aware of key success factors for business tourism destinations, namely factors that influence the choice of host destination for a business event. Serbia has been one of the growing meeting destinations in Europe in the last decade, and Zlatibor is a desirable tourist destination in the country, with a good reputation in hosting meetings primarily in the field of medicine. This study aims to examine the success factors for business tourism destination and the attractiveness of Zlatibor for holding business events from destination stakeholders' perspective. The results could be of interest to all stakeholders in business tourism.