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Artykuły w czasopismach na temat "Destination"

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Mhlongo, Pamela S., i Ikechukwu O. Ezeuduji. "Tourists' Perspectives on Brand Image and Brand Loyalty of KwaZulu-Natal". Journal of African Films & Diaspora Studies 4, nr 2 (1.08.2021): 99–123. http://dx.doi.org/10.31920/2516-2713/2021/4n2a6.

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Destinations with strong brands will possibly perform better and hold more value than destinations with unbranded offerings. As sub-Saharan Africa's tourism destinations are becoming increasingly similar, competition among them has become very intense. This research aims to measure tourists' perceptions of KwaZulu-Natal destinations' brand image and brand loyalty. A questionnaire survey of 411 respondents revealed that most tourists are attached to the KwaZulu-Natal destination and will likely return. Furthermore, they are willing to recommend KwaZulu-Natal as a preferred tourism destination to their family and friends. Therefore, it is recommended that KwaZulu-Natal tourism destination marketers capitalise on the destination‘s brand attributes that make the destination a strong brand to strengthen its role in South Africa and globally as a cultural and natural destination.
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Čavlek, Nevenka, Chris Cooper, Vanja Krajinović, Lidija Srnec i Ksenija Zaninović. "Destination Climate Adaptation". Journal of Hospitality & Tourism Research 43, nr 2 (17.08.2018): 314–22. http://dx.doi.org/10.1177/1096348018793507.

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A key element in the product mix of destinations is climate. Climate represents a critical part of a destination’s economic and resource base such that changes in climate will trigger human responses in terms of demand and the type of activities that the climate will support. This threatens the competitiveness, sustainability, and economic viability of destinations. This research note focuses on destination adaptation to climate change that is anticipatory not reactive, based on projecting future climate scenarios for a destination and then assessing the tourism products that the future climate will support. It outlines an original data-driven approach to adaptation that is generalizable to other destinations. The research note describes an exploratory research collaboration in Croatia between tourism and climate scientists that allows, first, the modeling of a destination’s projected climate conditions and, second, the products and activities that can be supported by these climate scenarios using climate indices for tourism.
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Zehrer, Anita, Frieda Raich, Hubert Siller i Franz Tschiderer. "Leadership networks in destinations". Tourism Review 69, nr 1 (14.04.2014): 59–73. http://dx.doi.org/10.1108/tr-06-2013-0037.

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Purpose – Co-operation activities play a central role for the development of a tourism destination, and require a co-operative approach among numerous different actors to manage and market a tourism destination. This paper aims to describe the characteristics of leadership networks in tourism destinations and their impact on destination development. Design/methodology/approach – The paper discusses network relationships of destination leaders, as in their collectivity, leaders shape and influence the destination's core services, strategic orientation and innovation capability. The research is based on the examination of relevant literature and a quantitative survey conducted in five selected tourism destinations in the Tirol, Austria. Findings – The article discusses leadership networks in community-structured destinations, providing insights into its organizational structure and dynamic behaviour. Moreover, the paper illustrates the network characteristics and its influence on the development of the tourism destination. Thus, implications for destination management can be derived. Originality/value – Discussions on leadership have usually been limited to firms and have not yet fully embraced the network and destination level. The originality of the paper is to provide insights in destination leadership and networking activities of leaders within destinations by means of a quantitative approach and thus adds to the growing body of literature on the functionalities of destination leadership networks, their structures and mechanisms.
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Abiola-Oke, Elizabeth, i T. O. Fakokunde. "Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria". International Journal of Hospitality and Tourism Studies 3, nr 1 (czerwiec 2022): 10–19. http://dx.doi.org/10.31559/ijhts2022.3.1.2.

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The image and competitiveness are essential aspects to its promotion and continuous existence in the marketplace. Both destination competitiveness and its brand image are individual concepts with significant influence on the destination. Hence this study is focused on how destination brand image can influence the competitiveness of a destination. To carry out this study, six destinations of the South-West region of Nigeria were the study area, and with the aid of a structured questionnaire, the data was collected. A total of 1530 questionnaires were distributed in the various attractions of the destinations, 1008 was recovered. From the analysis of the data through Structural equation Modelling, Path analysis, it was discovered that destination brand image does have a significant effect on the destination's competitiveness. Therefore, it is concluded that management organizations should give adequate attention to the brand image as it plays a significant role in the competitiveness of a destination.
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Ye, Sheng, Julie A. Lee, Joanne N. Sneddon i Geoffrey N. Soutar. "Personifying Destinations: A Personal Values Approach". Journal of Travel Research 59, nr 7 (23.10.2019): 1168–85. http://dx.doi.org/10.1177/0047287519878508.

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In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
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Ceylan, Demet, Beykan Cizel i Hatice Hatice. "The symmetric and asymmetric impacts of cognitive attitude components on overall mass tourism destination image: gender comparison". European Journal of Tourism Research 28 (15.03.2021): 2805. http://dx.doi.org/10.54055/ejtr.v28i.2250.

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Mass tourism has become the preferred travel type for millions of people. All-inclusive (AI) initially emerged as an accommodation type for mass tourism destinations but has evolved to become its own form of tourism. Factors motivating tourists towards a mass-tourism destination offering all-inclusive products may vary according to market segments and demographic attributes. Research shows that cognitive factors that affect a destination’s image, which is one factor that attracts tourists, are not symmetrical in all cases. This study examines the effect of cognitive attitude components on the general destination image perception of tourists by using Asymmetric Impact-Performance Analysis (AIPA) to assess Antalya, a prominent AI mass-tourism destination. Regression analysis results provide important insights for destination management organisations (DMO) by classifying the asymmetric effects of each destination’s cognitive attitude component on overall destination image perception, according to gender.
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Berc Radišić, Branka, i Biljana Mihelić. "THE TOURIST DESTINATION BRAND". Tourism and hospitality management 12, nr 2 (grudzień 2006): 183–89. http://dx.doi.org/10.20867/thm.12.2.16.

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Through its growing importance to tourism, the tourist destination is increasingly attracting the attention of researchers and tourism managers. The rationale lies in efforts to gain deeper insight into travel motivations and tourist demands and needs. In destinations, tourists can meet many of their needs, above all, the need for leisure and entertainment. Comfortable accommodations, recreation services and facilities, natural and cultural sights, as well as various entertaining events make the destination attractive to tourists. In competing, the destination that has a more organised offering and an established image of the market will have a higher degree of success. The best way to express a destination’s identity is through a well-crafted umbrella brand. This type of brand allows the promotion of all of the destination’s tourism supply providers, as well as their joint tourism product, on the market.
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Hatzithomas, Leonidas, Christina Boutsouki, Fotini Theodorakioglou i Evanthia Papadopoulou. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model". Sustainability 13, nr 17 (25.08.2021): 9584. http://dx.doi.org/10.3390/su13179584.

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The present study investigates the effect of a tourism destination’s perceived sustainable image on the globalness of brands named after the destination and attests the mediating role of brand globalness on the relationship between destination image and purchase intention. A model that incorporates identification with local and global consumer culture as moderators of the relationship between brand globalness and purchase intention is proposed. A 2 (Destination: Santorini vs. Serres) × 2 (Product: tomato paste, yogurt) online experiment was designed through Prolific Academic for the purposes of the study. As Greece is a top destination among British tourists, a British audience was addressed, resulting in 425 participants. Britons with high identification with global consumer culture indicated higher purchase intentions for brands named after a sustainable destination. It also appears that a sustainable destination image is a critical factor in creating brand globalness and purchase intention for a brand named after this destination. Hence, destinations with a sustainable image can be used as a basis for the development of exports. An in-depth understanding of the international image of popular destinations will help indigenous companies create and maintain strong global brands. Significant implications for exporting companies are highlighted.
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Hankinson, Graham. "Destination brand images: a business tourism perspective". Journal of Services Marketing 19, nr 1 (1.01.2005): 24–32. http://dx.doi.org/10.1108/08876040510579361.

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PurposeMost studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences and exhibitions) and tests their relationship with perceived quality and commercial criteria.Design/methodology/approachData on the brand image attributes associated with 15 UK destinations promoting themselves as business tourism centres were collected via repertory grid analysis from a sample of 25 organisations using business tourism facilities. A self‐completion questionnaire was used to measure managers’ ratings of the perceived quality of each destination and the commercial criteria used to select a destination. The data were analysed using content analysis, exploratory factor analysis and correlation analysis.FindingsThe content analysis identified eight clusters of brand image attributes. Subsequent factor analysis identified three underlying dimensions – overall destination attractiveness, functionality, and ambience. While all three were correlated with perceived quality, commercial criteria were dominated by a destination's functional rather than ambience attributes.Originality/valueThe results of the study provide a more informed and systematic basis on which to develop a destination's business tourism positioning strategy by providing a framework for selecting relevant brand image attributes.
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Choi, Miju, Rob Law i Cindy Yoonjoung Heo. "An Investigation of the Perceived Value of Shopping Tourism". Journal of Travel Research 57, nr 7 (20.09.2017): 962–80. http://dx.doi.org/10.1177/0047287517726170.

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Managing shopping risk is a prerequisite to ensuring business prosperity in shopping destinations, as risk is likely to influence perceived value and the choice of future shopping destinations. Previous studies have shown that enhancing trust is a means of avoiding or minimizing perceived (shopping) risk. Increased trust is expected to reduce shopping risk and ultimately foster the impression of a shopping destination as reliable. Despite its important role, trust has received limited, if any, attention in shopping- and tourism-related research. As shopping behavior while traveling abroad differs from ordinary shopping in one’s home country, tourists’ shopping activities require in-depth research grounded in psychological theory. This study aimed to examine the influence of trust in a shopping destination on the value of that destination as perceived by tourist shoppers. The findings suggest that trust in a shopping destination positively influences perceptions of the destination’s value in every value category.
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Rozprawy doktorskie na temat "Destination"

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Blain, Carmen Rae. "Destination branding in destination marketing organizations". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ65064.pdf.

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Khalifa, Akram Esa Omar. "Destination Libya : developing Libya as an internationally competitive tourism destination". Thesis, Cardiff Metropolitan University, 2010. http://hdl.handle.net/10369/922.

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Libya is an emerging tourism destination in the Middle East and North Africa (MENA) region. Early efforts to encourage tourism in the 1990s were re-energised after the lifting of UN sanctions in 2003 following dramatic changes in Libya’s foreign policy. Despite a healthy economy, high rates of unemployment (30%) combine with a dominant source of income - oil - which contributes 95% of GDP. Thus Libya is considering tourism for economic diversification. This thesis explores the challenges that face Libya in this endeavour and develops a best practice model (SCDM2) to help Libya achieve its ambitions as an internationally-competitive tourism destination. Data collection from key stakeholders in the Libyan tourism product (government officials, tour operators, hotel managers, tourists and local communities) involved five qualitative methods (focus group interviews, semi-structured interviews, document analysis, audio-visual materials and participant observation). Libya is a unique destination with: long untouched coastal beaches; stunning and wellpreserved Roman and Greek antiquities; amazing desert adventure opportunities; prehistoric civilisations; generous and hospitable people. Despite being very safe, Libya has an image problem in the UK: desert; hot; a culture similar to other Arab countries; controlled by Qudaffi who promotes anti western policies. The tourism industry faces enormous challenges, mostly related to the absence of a clear strategy for tourism development: destination accessibility; poor protection for tourism attractions/antiquities; weak human resource development, environmental and quality service issues. The demand side of SCDM2 focuses on destination image. The supply side addresses destination elements: destination accessibility; destination planning and management; supporting resources; local communities; comparative advantage; the significance of global environment. The thesis concludes that despite good comparative advantage there are major challenges to delivering appropriately-priced, high-quality products enabling Libya to compete with other MENA destinations and makes a number of recommendations to Libya’s decision-makers to address the key challenges.
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Al-Busaidi, Azza. "Destination Brand Meaning in the Context of a Nation Brand". Thesis, Griffith University, 2019. http://hdl.handle.net/10072/389744.

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Nation brands are a formidable yet lucrative source of destination brands. Destinations differentiate themselves through unique attributes that people hold in memory. These mental representations move beyond cognitive attributes and include experiential and emotional based attributes. This research develops a destination brand meaning model incorporating people's perceptions, feelings and beliefs about the brand. Brand meaning is fluid and dynamic, and is associated with the mental representation people have about the brand. A classic brand association approach employed which revealed the prominent associations related to a destination brand. Early research focused on cognitive associations to a place, and only recently, the literature has considered the significance of experiential and affective or emotional attributes of destination brands. Since brand meaning is about the mental representation that people have in mind about a brand, this research explores and measures the cognitive, experiential and emotional associations of locals and non-locals and their intentions to recommend and to re-visit the destination. Three research questions were examined in two stages, including, RQ1) What are the cognitive, experiential and emotional attributes of a destination brand? RQ2) What is the relationship between cognitive, experiential and emotional attributes and how this in turn affects locals’ and non-locals’ intentions to recommend the destination? RQ3) What is the relationship between cognitive, experiential and emotional attributes and how this in turn affects non-locals’ intentions to re-visit the destination?. This research adapted a two-stage research employing qualitative methods in stage one and quantitative methods in stage two of the research in the context of Oman as a Middle Eastern nation. This research identified four key themes for the cognitive-based images, including political stability and peacefulness, people, nature, and heritage and traditions. Also, nature-based images and heritage-based images were prominent themes of peoples’ experiences, and love, loyalty and pride were found to be of significance to peoples’ emotions towards the nation brand. The central finding of this research is based on the development of two structural models, portraying destination brand meaning. The structural models exhibit the prominent relationships between cognitive, experiential and emotional attributes and their relationship towards locals and non-locals’ intentions to recommend, and non-locals’ intentions to re-visit the destination. Structural Model-1 supported the following paths political stability to emotions; experiences to intentions to recommend; food, tourism infrastructure and sustainability (FTIS) towards both experiences and intentions to recommend; tangible cultural heritage and traditions (TCTR) to peoples’ experiences, experiences towards emotions and finally peoples’ emotions towards peoples’ intentions to recommend for locals and non-locals. While, Structural Model-2 supported the following relationships people, nature, political stability towards peoples’ experiences, emotions and intention to re-visit. Other attributes that have a significant effect on peoples’ experiences include Food, tourism infrastructure and sustainability; and tangible cultural heritage and traditions. Interestingly experiential attributes were found to have the most significant effect on peoples’ emotions. Finally, emotional attributes have shown a significant effect on intentions to re-visit. The findings of the study make a novel theoretical contribution to destination and nation branding literature. Firstly, a core contribution of this research is a holistic study that combines cognitive, experiential and emotional attributes towards understanding destination branding and brands in the context of a nation. Secondly, this research study compared the differences between locals and non-locals' perspectives of the destination brand in relation to the cognitive, experiential and emotional attributes, especially in the case of a Middle Eastern nation. Theoretically, this research contributes an enhanced understanding of the critical role cognitive, experiential and emotional attributes play in developing destination brand image and influencing behavioural intentions. Practically, this research can guide brand managers to employ effective strategies by delivering greater insight into how brand attributes influence destination loyalty through the behavioural intentions of repeat visitation and word of mouth referral. Future research should focus on exploring the intricate connection between experiences and emotions and how this is associated with destination branding.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Hunt, William Norman. "Destination marketing: George". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5604.

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A destination is often given its identity by its brand name, creating an image thereof in the customers’ minds which means that destinations exist not only physically but also mentally in the minds of people. Destination marketers play a role in the creation of the images of such destinations which is dependent on what the destination offers in its depth and breadth. Destination Marketing Organisations (DMOs) should be able to not only understand their destination’s offerings but also who they are targeting and how they should market the destination. DMOs have evolved to become more than mere destination information providers as considerable destination information is now created by fellow travellers which are shared via social networks. The most important change resulting from adopting the concept of social capital in the context of tourism would be that tourism scholars and DMOs become aware of the importance of resources obtained through an individual’s social interactions. Despite the fact that the town of George has a number of attributes it is able to market to potential visitors, it does however not automatically make it a desired destination. The main objective of this treatise is to determine what would give George its marketable destination identity which will be achieved by gaining an understanding of the local residents’ viewpoints of George and to measure them according to specific attributes which are carefully formulated in a survey questionnaire. This treatise aims to determine what George can do to create a destination identity and how such an identity can be applied in the successful marketing of George as a destination town. It is an exploratory quantitative study consisting of literature and case study components used to test proposed hypotheses. It aims to provide guidance to the destination marketers by way of researched literature on the topic of destination marketing as well as offer empirical data gathered from responses to a survey conducted with local residents of George which is focused on creating a destination identity through its business, cultural and sporting events. Based on the statistical analysis of the survey results it will be shown that a relationship exists between Destination Marketing and Events, Branding and Media,which plays a pivotal role in the successful marketing of such events and thereby the brand image of the destination. Based on the literature findings and the empirical data gained for this treatise it was shown that events can be used to create a new brand image for a town like George which already possesses a natural beauty and friendly people. Examples will be discussed where destinations throughout the world have managed to change their brand without changing their environment, from which they have gained a new destination brand. George can strategically convert what it already has to become the destination of choice in terms of intra-town activities and events which could not only enhance its own economy but also that of the surrounding towns. The geographic location of George and that of the Surrounding tourist attractive towns make it possible to design and implement intra-town events with relative ease. As found in researched literature, the residents should be made part of any destination marketing campaign. These events should be designed to incorporate the surrounding towns to capitalise on the concept of intra-town events where George becomes the main centre but uses outlying towns to lure tourist. Respondents to the survey indicate that they somewhat agree that George has sufficient infrastructure to host sports (μ = 3.77), cultural (μ = 3.61) and business events (μ = 3.88) and that hosting such events in George would create job opportunities. The responses for all three event types in this regard have a mean value above μ = 4. Respondents indicated that religious events are deemed the most important (mean value μ = 4.25) while also indicating that they agreed with a mean value of μ = 4.18 that entrance fees influence their decision to attend events. The empirical research conducted in George was designed to gain a representative viewpoint of its residents in terms of what they deem the identity of George to be, the main objective (ROM) of which was to determine what would give George its destination identity. The composite image of the residents of George was measured according to specific attributes which were carefully formulated in the survey.
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Tremorin, Yannick. "L'immobilisation par destination". Poitiers, 2000. http://www.theses.fr/2000POIT3006.

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L'immobilisation par destination (articles 522 à 525 du Code civil) juxtapose deux conceptions de l'accessoire : une conception jus-naturaliste, l'attache à perpétuelle demeure, et une conception fonctionnelle, qui unit au fonds immobilier les moyens mobiliers de son exploitation, seraient-ils aisément déplaçables. L'histoire positive de la catégorie depuis deux siècles est dominée par cette dualité. Malgré leurs efforts pour borner l'immobilisation des moyens de production, les auteurs classiques n'ont pu empêcher qu'elle embrasse de plus en plus largement les meubles employés sur un fonds, le seul butoir restant la condition de propriété posée par le code, ainsi que le caractère corporel des accessoires. End evenant plus compréhensif le procédé s'esr fait cependant plus discutable : utile, quelquefois, l'immobilisation par destiantion a blessé des intérêts importants, y compris celui du propriétaire. Beaucoup se sont alors avisés qu'il n'y avit nul besoin, pour unir meubles et immeubles, de passer par une fiction d'immobilisation lourde et inégalitaire. Mais d'autres sont convaincus qu'il suffit d'assouplir encore les cadres de la catégorie pour lui redonner toute sa raison d'être dans l'entreprise moderne. . .
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Hornby, Glen. "Influence of Inter-Organisational Relationships on Tourism Operator Participation in Destination Marketing Systems". Thesis, Griffith University, 2008. http://hdl.handle.net/10072/368087.

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Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. Some research has identified that inter-organisational relationships may be influencing tourism operators’ participation, however there has been little research addressing this topic...
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Department of Tourism, Leisure, Hotel and Sport Management
Griffith Business School
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Lindgren, Natalie. "USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86151.

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UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. The competition has become tougher among the destinations since social media, a positive online image has, therefore, become essential on these platforms due to the new ways of obtaining information in a previsiting setting. Instagram is an attractive platform for generation Y and the main channel for tourist to publish their visual word-of-mouth experience after a travel. The concept has its own name called, UGC which together with the consumers perceptions of it has been studied in this thesis. The purpose of the study was to see a comparison between the differences of perceived -usefulness, - credibility and -authenticity based on DMOC and UGC. Moreover, how the participants respond concerning the intention to visit Vienna based on an illustrated destination image of UGC or DMOC. The conceptual S-O-R-model was implemented to illustrate how the input of destination image, became a process of perceptions and outcome of intentions belongs together like a common thread. A quantitative study approach was applied with the strategy of Experimental vignette methodology (EVM), to formulate and illustrated the experiment also, to obtain empirical data which later was analyzed and defined the result. Additionally, the study found that there is no significant difference between USG and DMOC in perceived -usefulness, -credibility, and visiting intention. However, findings of perceived authenticity of the destination image demonstrated that UGC communicates a more positive destination image compared to the DMOC regarding perceived authenticity. Moreover, the practical contributions of this study suggest in accordance with previous studies DMO to cooperate with the users and in that way combine UGC with DMOC in the destination presentation.
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Razavi, Dezfouly Sara, i Anahi Molina. "Val av destination och reklam : En studie om faktorer som påverkar val av destinationen". Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5285.

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The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination. The results were analyzed based on different theories of marketing mix and other related theories about advertising. By this study has identified the important factors are the economy; security is the main influence factors. Survey shows that advertising has the fourth place among other factors.
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Brown, Desmond Omotayo. "The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance : the case of tourism destinations in Africa /". Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-06062008-155602/.

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Clemes, Frida. "Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.

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Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har men när det kommer till marknadsföringen av en destination vid kris ligger de lågt. Däremot marknadsför de destinationer i olika kanaler vanligtvis.
What you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributaries channels.
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Książki na temat "Destination"

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Nigel, Morgan, Pritchard Annette i Pride Roger, red. Destination branding: Creating the unique destination proposition. Wyd. 2. Oxford [England]: Elsevier Butterworth-Heinemann, 2004.

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ʻĀlī, Jamīluddīn. Destination beyond destination, ghazal and doha couplets. Karachi: Pakistan Writer's Co-operative Society, 1997.

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Nigel, Morgan, Pritchard Annette i Pride Roger, red. Destination branding: Creating the unique destination proposition. Oxford: Butterworth-Heinemann, 2002.

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Destination branding: Creating the unique destination proposition. Oxford: Butterworth-Heinemann, 2002.

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Sparrow, Giles. Destination Mars. New York: PowerKids Press, 2010.

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Simon, Seymour. Destination, Jupiter. New York: Morrow Junior Books, 1998.

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Paul, Purser, red. Destination, Charlotte. Davidson, NC: Lorimer Press, 2010.

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Hergé. Destination Moon. London: Egmont, 2003.

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Lehmann, Angela, i Pauline Leonard, red. Destination China. New York: Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-54433-9.

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Pickford, S. C. S. Destination Rangoon. Denbigh: Gwasg Gee, 1989.

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Części książek na temat "Destination"

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Benckendorff, P. J., Z. Xiang i P. J. Sheldon. "Destination management and smart destinations." W Tourism information technology, 285–311. Wallingford: CABI, 2019. http://dx.doi.org/10.1079/9781786393432.0285.

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Ukpabi, Dandison, Benjamin Quarshie i Heikki Karjaluoto. "Exploring Post-COVID-19 Branding Strategies of African Destinations". W Information and Communication Technologies in Tourism 2023, 217–27. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_24.

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AbstractThe lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategies of four award-winning African destinations (South Africa, Kenya, Morocco, and Mauritius) and how they utilize social media to communicate their destination brand identities. We curated the tweets of the National Tourism Boards of the examined destinations from their official Twitter accounts and analyzed them using Atlas.ti. We found that each of the destinations uniquely identifies and communicates its destination’s competitive advantages. We provide insights and implications.
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Hill, Helena. "Destination". W A Practical Guide to Enquiry-Based Primary Teaching, 40–44. Abingdon, Oxon; New York, NY: Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9780429487675-5.

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Weik, Martin H. "destination". W Computer Science and Communications Dictionary, 391. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/1-4020-0613-6_4798.

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Flores, Adao, i Noel Scott. "Destination". W Encyclopedia of Tourism, 249–52. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-01384-8_51.

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Nixon, Lyndon. "Do DMOs Promote the Right Aspects of the Destination? A Study of Instagram Photography with a Visual Classifier". W Information and Communication Technologies in Tourism 2022, 174–86. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_16.

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AbstractAs global travel emerges from the pandemic, pent up interest in travel will lead to consumers making their choice between global destinations. Instagram is a key source of destination inspiration. DMO marketing success on this channel relies on projecting a destination image that resonates with this target group. However, usual text-based marketing intelligence on this channel does not work as content is consumed first and foremost as a visual projection. The author has built a deep learning based visual classifier for destination image measurement from photos. In this paper, we compare projected and perceived destination images in Instagram photography for four of the most Instagrammed destinations worldwide. We find that whereas the projected destination image aligns well to the perceived image, there are specific aspects of the destinations that are of more interest to Instagrammers than reflected in the current destination marketing.
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Rathee, Rupa, i Pallavi Rajain. "Tourism Attractors". W Destination Marketing, 17–52. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003282501-2.

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Rathee, Rupa, i Pallavi Rajain. "Destination Marketing Mix". W Destination Marketing, 53–74. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003282501-3.

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Rathee, Rupa, i Pallavi Rajain. "Sustainability, Challenges, and Future Directions". W Destination Marketing, 141–55. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003282501-8.

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Rathee, Rupa, i Pallavi Rajain. "Destination Marketing Strategies". W Destination Marketing, 131–40. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003282501-7.

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Streszczenia konferencji na temat "Destination"

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Hell, Marko. "MODELLING DYNAMICS OF THE TALC WITH SYSTEM DYNAMICS METHODOLOGY AND DPSIR FRAMEWORK". W Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.23.

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Purpose – touristic destinations develop over time, which is why, in order to get a comprehensive picture of their development, it is necessary to observe it's dynamics. Methodology – in this paper system dynamics methodology and of DPSIR framework will use. In order to model reasoning behind the TALC behaviour, presented research in this paper leans on TALC logistic curve. Findings – deeper analysis of the causes and/or consequences elements of destination (sub)system (supply and demand) will indicate way of affect touristic area life cycle dynamics. Contribution – better understanding of the background structure of TALC pattern behaviour may help destination managers/planners to bring appropriate policies to move destination’s sustainability towards higher level of organisation.
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Sörensson, Anna, i Ulrich Schmudde. "THE CONCEPT OF SHADOW DESTINATION & VALUE CREATION". W Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.47.

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Purpose – The purpose of this paper is to gain a deeper understanding of the concept of shadow destinations. What added value do shadow destinations create for the main attraction in a region? How can a shadow destination create a value of its own? Methodology – The study was constructed as a qualitative multiple-case study. Five different shadow destinations in Sweden were selected based on stratified selection. Sweden was divided into five regions, and one destination from each region was identified. Data were collected through interviews, observations and written materials during 2019–2020. Findings – The findings show that shadow destinations are highly dependent on some sort of main attraction in the region. The results also show that there exist different types of relationships between the shadow destinations and the main attractions. The results also show that shadow destinations can create value for tourists in order to become more important for tourism in the region, as well as to become main destinations by themselves. Contribution – The theoretical contribution from this study shows that the concept of shadow destinations has not been addressed to any great extent in tourism research and that this concept requires further studies. This study makes a contribution to tourism development of shadow destinations.
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Thongrom, Pimpika. "The effect of Music Festivals on Perceived Destination Images". W INNODOCT 2019. Valencia: Universitat Politècnica de València, 2019. http://dx.doi.org/10.4995/inn2019.2019.10179.

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Music festival is one of the special event. It is a unique cultural event which continuously held on a particular place and time. It has been confirmed that music festivals can attract people to visit the destinations for instance Glastonbury, and the Fuji Rock. Various researches have explored the potential of festivals in forming destination image. It has not been yet explored a link between the music festivals and image formation of thedestination. The research aim is to examine the effect of music festivals on the perceived images of destinations. The objectives are to explore music festival in Thailand and to examine the perception of tourists towards destination image influenced by music festival.Music festivals in Thailand have been studied and 5 music festivals were chosen as the research settings. The documentary study was used to examine the 5 music festivals. Then the semi-structured interviews were conducted with tourists who have visited at least one of the five selected music festivals. The qualitative data are analysed using thematic analysis.The findings show that the destination images are influenced by the music festivals. The perceived images of the destination may similar to the existing images, while some may differ and transferable. The findings also show that the participants perceiveimages of the place differently during the music festival. The results can be applied to destination marketer in order to create or shape the destination images.
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Cardiff, John, i María-José Gómez-Aguilella. "Destination Satisfaction in Senior Tourism: A Case Study". W INNODOCT 2019. Valencia: Universitat Politècnica de València, 2019. http://dx.doi.org/10.4995/inn2019.2019.10269.

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In this paper, we present a study which analyzes the experiences of elderly people, when travelling as tourists to specific destinations. With this specific profile we searched results that help us to determine their prospects in tourism. The research is also focused on a specific country, Ireland, although cross-cultural studies are being developed in Spain. The surveys are carried out in three touristic places chosen because of their popularity with our target audience. We conduct a survey in which we elicited the expectations that exist before visiting that destination regarding the perceived reputation of that tourist destination and of the quality of the services offered. These aspects also relate to the degree of hospitality of its inhabitants. This allows us to determine the tourist experience in the destination, focusing on the emotions of the visitor to the destination and of the level of disconnect from everyday life that is achieved. We establish the degree to which their feelings on the destination are discussed in social networks – an important point as this group have not traditionally used social media to a significant degree. We try to establish by means of a quantitative study the tourist profile of these people of advanced age, which is an area of research that has received little attention to date. For this reason, the study reveals knowledge of a new visitor profile in tourist destinations, determined by the experience lived.
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Ambrose, Ivor, i Katerina Papamichail. "INFORMATION TOOLS FOR CULTURAL TOURISM DESTINATIONS: MANAGING ACCESSIBILITY". W Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.2.

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Purpose – This paper is prepared in connection with the H2020 IMPACTOUR project on “Improving Sustainable Development Policies and Practices to access, diversify and foster Cultural Tourism (CT) in European regions and areas”. It addresses the development of indicators for the management of accessibility in European CT destinations, responding to the growing accessible tourism market as a driver of sustainable tourism strategies. Methodology – The paper describes the development of tools, indicators and metrics for gathering accessibility information, which DMOs may use as part of the IMPACTOUR CT destination management system. It reports on global and European destination management systems and tools, and describes key requirements for accessibility indicators, namely: 1) Validity, 2) Reliability, 3) Universality, 4) Availability, 5) Scalability and 6) Operability. Findings – A set of “core indicators” and additional “optional indicators” are selected for initial testing in the IMPACTOUR Destination Pilot Sites in various EU countries. Pilot destinations and representative groups of citizens and visitors will be engaged in testing and validating the accessibility parameters of the tool and demonstrating how tourists with access requirements can be suitably catered for within the overall framework of sustainable destination management. Contribution – The paper describes the development of information tools supporting CT destinations in managing the demands of the growing accessible tourism market. The use of accessibility indicators in destination management is part of the holistic, data-driven approach promoted by IMPACTOUR, aiming to ensure inclusive cultural tourism for all visitors and citizens in the host communities.
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Cauzo-Bottala, Lourdes, Francisco Javier Quirós-Tomás, Myriam González-Limón i María del Rocío Martínez-Torres. "Analysis of Wellness Experiences in a Tourist Destination". W CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15052.

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Wellness tourism has experienced rapid growth in recent years. This has attracted the interest of both researchers and industry representatives. However, experiential tourism has not been investigated in depth through user generated content (UGC) dimensions to create the tourism destination image. The aim of this paper is to analyse UGC published on Airbnb Experiences in eight Spanish tourist destinations (Barcelona, Islas Canarias, Granada, Madrid, Málaga, Mallorca, Seville and Valencia) to identify the dimensions of Wellness and their relationship with the tourism destination image.
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Pavković, Vladimir, i Tamara Vlastelica. "Brand Management of Urban Tourist Destination Based on Dimensions of Tourist Attractiveness". W 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.191.

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At the very core of an urban tourist destination is a multidimen­sional construct of tourist attractiveness, which should be appealing to po­tential tourists and influence their decision to visit. Given the challenges of in­creasing global competition and the negative consequences of the COVID-19 pandemic, urban destinations must adequately identify the key dimensions of their attractiveness and ensure their visibility and differentiation. The pur­pose of this paper is to identify the role that different dimensions of tourist attractiveness have in managing the brand of an urban tourist destination, with a special focus on forming the expectations, attitudes and intentions of potential tourists. The methodology used in the paper includes: theoretical conceptualization of urban tourist destination, definition of dimensions of tourist attractiveness and determining the role that dimensions of tourist at­tractiveness have in managing the brand of urban tourist destinations. One of the conclusions of the research presented in the paper is that the dimen­sions of tourist attractiveness, both physical and social, play a key role in the strategic processes of brand management of an urban tourist destination.
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Škravan, Antonia, Lorena Bašan, Jelena Kapeš, Ivana Prižmić i Marino Franulović. "MOTIVATION-BASED IDENTITY OF ISLAND DESTINATIONS AND TOURIST SATISFACTION: THE CASE OF CROATIA". W Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.50.

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Purpose – This study focuses on common identity attributes of Croatian island destinations based on pull travel motivators. Its main purpose is to determine the significance of the gaps between the importance and performance of these attributes, as well as to examine their influence on overall satisfaction and destination brand loyalty. Methodology – The survey was conducted in Croatia in 2020, using two interrelated questionnaires designed for two target groups, domestic tourists and Destination Marketing Organization (DMO) managers. A total of 116 valid questionnaires were collected from tourists and 6, from the DMOs of all coastal counties. Importance-performance analysis (IPA) was applied, followed by a paired sample t-test and simple linear regression analysis. Findings – The IPA results show a negative and statistically significant difference between the importance and performance of natural and cultural attributes, making them the key points of future interest for DMO managers. The regression analysis results show a statistically significant and positive influence of all island destination attributes on overall satisfaction, and the significant positive influence of satisfaction on destination brand loyalty. Contribution – The research provides evidence on satisfaction and loyalty concerning the main motivation-based identity attributes of island destinations. The results can help DMO managers to reallocate marketing efforts from low- to high-impact areas to achieve satisfaction and brand loyalty. The findings can also help reinforce the collaborative marketing activities of Croatian island destinations based on common identity attributes.
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Murakami, Ryo, Luis Yoichi Morales Saiki, Satoru Satake, Takayuki Kanda i Hiroshi Ishiguro. "Destination unknown". W HRI'14: ACM/IEEE International Conference on Human-Robot Interaction. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2559636.2559665.

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Kaleychev, Svetoslav. "DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES". W TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.368.

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The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences.
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Raporty organizacyjne na temat "Destination"

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Fricker, Jon, i Maria Martchouk. Origin-Destination Tools for District Offices. West Lafayette, Indiana: Purdue University, 2009. http://dx.doi.org/10.5703/1288284314329.

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Ash, Curtis. First Destination Transportation (FDT) Cost Model. Fort Belvoir, VA: Defense Technical Information Center, kwiecień 1985. http://dx.doi.org/10.21236/ada153928.

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Auerbach, Alan. Demystifying the Destination-Based Cash-Flow Tax. Cambridge, MA: National Bureau of Economic Research, wrzesień 2017. http://dx.doi.org/10.3386/w23881.

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Sparks, Diane, i Lizzy Searle. Flora: Dress for a Destination Beach Wedding. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-735.

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Lakhina, Anukool, Konstantina Papagiannaki, Mark Crovella, Christophe Diot, Eric D. Kolaczyk i Nina Taft. Analysis of Origin Destination Flows (Raw Data). Fort Belvoir, VA: Defense Technical Information Center, listopad 2003. http://dx.doi.org/10.21236/ada466318.

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Krishnan, S., M. Kuehlewind, B. Briscoe i C. Ralli. IPv6 Destination Option for Congestion Exposure (ConEx). RFC Editor, maj 2016. http://dx.doi.org/10.17487/rfc7837.

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Simmons, Kenneth R. Centrally Funded Second Destination Transportation (CFSDT) Study. Fort Belvoir, VA: Defense Technical Information Center, styczeń 1986. http://dx.doi.org/10.21236/ada167644.

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Parker, Jr, Mosca Raymond i Carl. Preliminary First Destination Guaranteed Traffic Cost Analysis. Fort Belvoir, VA: Defense Technical Information Center, marzec 1986. http://dx.doi.org/10.21236/ada170706.

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Graff, C. IPv4 Option for Sender Directed Multi-Destination Delivery. RFC Editor, marzec 1995. http://dx.doi.org/10.17487/rfc1770.

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Fernández-Cavia, j. Destination brands and website evaluation: a research methodology. Revista Latina de Comunicación Social, październik 2013. http://dx.doi.org/10.4185/rlcs-2013-993en.

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