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Buerk, Phillip C. "ENVIRONMENTAL INTERNSHIP STORE PLANNING, ARCHITECTURE, CONSTRUCTION, AND ENGINEERING DEPARTMENT FEDERATED DEPARTMENT STORES". Miami University / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=miami1070655104.
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Koch, Daniel. "Structuring Fashion : Department Stores as Situating Spatial Practice". Doctoral thesis, KTH, Arkitektur, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4321.
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This dissertation investigates department stores as complex spatial and cultural buildings, in which values and ideas are expressed, negotiated, and produced. Situated in a cultural context commonly referred to as a society of consumption, where identity and social structures are worked out through consumption rather than production, the query turns to a specific act of consumption: that of shopping. More precisely, it investigates the role of space and spatial distribution in shopping. How space is distributed, arranged, or ordered allows for different possibilities in constructing categories from which the shoppers are to make a selection, and for how these categories can be related to one another, which informs the shoppers what belongs together, what is to be held apart, what is important, what is private, what is public, and what is of higher or lower status. It further supports, prevents, and promotes different routes and choices, giving different patterns of presence, publicity, privacy, purpose, etc. that not only affects the atmosphere of the spaces, but makes suggestions of what is found in them. These questions are investigated through a series of conceptual laboratories, each addressing the problem from different standpoints and focusing on different parts of the question: from how categories are constructed and given character, to how they form systems of values, how shoppers are trained in aesthetics of fashion, how relative degrees of presences are made use of, and how they appear influenced by spatial distribution. In this, the work shifts between qualitative and quantitative methods, each completing and evolving the other. It shows that to a remarkable degree, much of the emergent values and ideas can be understood through the filter of spatial configurations, and especially when treated as two systems: one of exposure and one of availability. As similar operations also affect patterns of movement and being, which enables them to also be related to publicity, privacy, and other social characters, the department stores can be understood as not only commercial spaces but as sites of negotiation of public culture. As such, both the analytic model and the more specific findings have important implications for architectural theory in general.QC 20100803
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Abd, Rahman Sofiah Bt. "A strategic merchandise mix for Malaysian department stores". Thesis, University of Stirling, 1999. http://hdl.handle.net/1893/3272.
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"Malaysian department stores under-performed', preliminary desk research says. "Department stores need to monitor the consumers and use merchandising as a competitive tool", practitioners and academicians advise. Within this parameter, the thesis examined the relationship between consumers, department stores and retail merchandising. First, the author explored the impact of the changing market on this `universal provider' and underlined how the latter had coped (successfully/unsuccessfully) with these changes through its merchandising activities. Second, she investigated on the multifaceted dimensions of retail merchandising and established a framework for strategic merchandise decisions. Third, she tested this framework in the Malaysian market. Given that the key to effective merchandising depends heavily on defining and understanding the target clients, to test the above construct, a consumer survey was undertaken. Likewise, since fashionable items made up the bulk of department stores' merchandise, the research instrument was constructed towards uncovering the shoppers' attitudes towards fashion. The gathered responses were then subjected to factor and cluster analysis. The former technique was used to identify the fashion lifestyle orientations. On the other hand, the latter method was used to classify the `cases'. Through these techniques, five fashion lifestyles orientation were uncovered and seven types of customers with fashion lifestyle orientations ranging from as few as two to as many as five factors were underlined. Further analysis established that local department stores should concentrate on three clusters, which made up 77 per cent of the total market. A broad overview shows that although they are department store shoppers, they shopped in other store types as well and engaged in extensive cross shopping. Moreover, when making purchases, their main trade-off was `quality' and `price'. Although they generally did not seek the cheapest price, there were on several occasions that quality was compromised for a `better' price. This behaviour was mostly evidenced in the cluster that made up of many Chinese. Another significant discovery was, wide assortment, an attribute most notable in department store retailing, was not distinctively important to these target markets. At the end of the investigation, a strategic merchandise mix - set of merchandise that meet the needs and expectations of these three clusters, was offered. It is only through this attainment (a strategic merchandise mix) that local department stores can realise their true potential.
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Mueller, John Franz. "Department stores in south-west Germany, 1881-1939". Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.709280.
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Risen, Jeremy D. "Indianapolis department store architecture : the national and local development of the department store building type". Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1178347.
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The department store retailing concept grew out of the nineteenth century dry goods retail trade. Dry goods stores were usually housed in a group of nineteenth century commercial buildings. As the United States became more prosperous during the late nineteenth century, dry goods establishments outgrew their buildings and developed a new department store building type. The "second generation" store design was generally tripartite: large ground floor display windows, intermediate stories with regular banks of windows, and decorative upper one or two stories capped with an elaborate cornice. These flagship buildings were expanded and remodeled until the 1950s, when the focus of department store retailing shifted to the suburban branch stores. The branch stores anchored shopping centers in the 1950s and 1960s and enclosed shopping malls thereafter.Department of Architecture
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Hung, Hing-lap Humphry. "An analysis of the retailing mix of the Japanese department stores in Hong Kong /". [Hong Kong] : University of Hong Kong, 1991. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13054910.
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Mang, Yiu-wing. "Branding a label through architecture Giordano Tower /". Click to view the E-thesis via HKUTO, 2004. http://sunzi.lib.hku.hk/hkuto/record/B31987217.
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Kim, Sook-Hyun. "The Model for the Evolution of Retail Institution Types in South Korea". Diss., Virginia Tech, 2003. http://hdl.handle.net/10919/28347.
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A new retail institution type has emerged in South Korea that is unique in comparison to any previous retail institution type. The study of this emergence and its growth has implications for the future structure of retail both in South Korea and in other parts of the world. To proceed with a study of this new retail institution type, appropriate theory base and research findings about past retailing in South Korea were needed; however, a search of literature indicated that South Korean retailing has been the subject of limited and mostly fragmented research. Historically, many researchers have endeavored to study retail evolution in Western countries. Although extensively studied, used in conceptual work, and applied as foundation in empirical work, some limitations exist with previous retail evolution theories: inability to cover all types of retail institutions, lack of geographic universality, and limited quantification. In conjunction with these limitations, the historic evolution and current structures of retail institution types in South Korea, on the surface, appear to be very different from the evolution and structure of retailing in the Western hemisphere. Several reasons for this difference appear to involve the unique features of South Korea and its culture: retailing types were imported to South Korea within a very compressed time period, unique geography includes small land size and high population concentration in South Korea, the government control and the political insulation of South Korea are different from Western cultures.
The purpose of this study was to examine the evolution of retail institution types in South Korea with a proposed model. To examine the evolution of retail institution types in South Korea and to develop a more universal research model to explain this evolution, a qualitative research design was used. Specifically, a modified grounded theory type of design, with a historical/ comparative analysis method, was used in this study. First, the grounded theory process was used to develop a graphical representation or model using information from previous research. Second, the researcher collected publicly available data in South Korea from government offices, trade and industry associations, public libraries, and websites on the Internet. Through comparative analysis, data from the South Korean retail industry were examined and compared to the working model.
According to the data analysis, the CREM was partially supported. Regarding the spiral evolution, all types of indicators (e.g., sales, profit, market share, operating cost) did not continuously increase as retail institutions mature, which was in contrast to the CREM, but fluctuated whenever environmental influences interrupted the growth. Four spiral endings were found: (1) upgrade, (2) stay and eventually go out of business, (3) downgrade, and (4) change types of retail institution. In the conflict part, a new retail institution type started competing with its own type, other traditional retail institution types, and a new retail institution type; therefore, the conflict portion in the CREM was also supported. Environmental influences affected not only the emergence of a new retail institution type but also the conflict among retail institution types and the evolution process. In addition, a new reciprocal relationship was found between environmental influences and a new retail institution type and between consumer preference of store/product attributes and a new retail institution type. The environmental influence part was therefore partially supported. The consumer influence variables in the CREM were also supported.
For future research, the final CREM could be the base of research in many types of retail institution and in any countries that have unique retail environments. Using the CREM from this study of retail evolution in South Korea, current and future retail institutions could predict both consumers' changes depending on environmental influences and what competitive advantages they must achieve to provide benefits to these consumers. In addition, researchers, both academic and retail, could use the final CREM to study the emergence and characteristics of a new retail institution type by analyzing current retail institution typesPh. D.
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Woods, Luke. "Suburban revision rethinking suburbia through modification /". This title; PDF viewer required. Home page for entire collection, 2009. http://archives.udmercy.edu:8080/dspace/handle/10429/9.
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Mok, Yin-mung Glenda. "A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning /". Hong Kong : University of Hong Kong, 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17390229.
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Wee, Keng Neo Lynda. "Customer service in retailing : the case of downtown department stores in Singapore". Thesis, University of Stirling, 1998. http://hdl.handle.net/1893/1948.
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Eating and shopping are Singaporeans' favourite past-times. However, in recent years, the retail sector performed poorly. Department stores, the dinosaurs of Singapore's retail scene because of their large size and long establishment, faced difficulty in adapting promptly to the environmental changes. Unless these retailers know how to capitalise on their large size with the right merchandise and service staff, being big can be a barrier. The focus of this thesis is twofold: Firstly, it assesses the potential of excellent customer service as a viable strategy to help these department stores in a fiercely competitive retail market. Another area of interest is to track the current service level of department stores for areas of improvement. Secondly, it is an academic exercise to contribute to the understanding of retailing by examining the impact of customer service in improving sales in a non-western context - Singapore. The earlier chapters outline the forces of change in the retail climate that promote strategic planning in retailing. Literature survey shows that various retail strategies are used to address the different business trading conditions over the years. With the intensification of competition and a saturated market in the 1990s, the effectiveness of using customer service as a functional strategy in increasing sales is examined. Because the scope of study is on downtown department stores, a study on the characteristics and peculiarities of these stores is conducted to better understand the working mechanism of this retail concept. Concepts on customer service are examined to assess how department stores can use this service tool. The later chapters deal with the selection and modification of an appropriate service measurement tool to track the current service level and to propose areas for improvement. Adopting the Servqual model of service quality, an external survey is conducted to examine the shoppers' views on the importance of customer service in their shopping decision and to track the current service performance of downtown department stores in Singapore. Internal audits comprising of a managements' and a front-line staffs' surveys are conducted to seek areas for service improvement. The findings are analysed using the SPSS software and recommendations are proposed. The external survey reveals that 12% of the respondents rated service as their top consideration in affecting their decision on where to shop. Besides, a department store may stand to lose as much as 39% of its customers in the event of poor services rendered. The external survey indicates a service gap for the Singapore's department stores industry. Shoppers rank responsiveness as the most important attribute. However, responsiveness receives the poorest ratings for its performance. Tangibles is ranked as the least important but it receives satisfactory performance rating. CK Tang emerges as the best department store based on its good service performance. Further investigations on the service gap show that managements need to improve on their efforts to solicit feedback from their shoppers in order to respond to their changing lifestyles and preferences. Front-line staffs' survey reveals that a fairer compensation package, more role congruence, more empowerment and a better reward system can minimise Gap 3. Limitations for the surveys are also highlighted and areas for future research work are proposed. Service has become a key factor in this fiercely competitive environment cluttered with many similar retail offerings. These surveys confirm that there is much room for improvement in this service element. This sentiment towards offering excellent service is also shared by Mr. Kazuhide Kimoto, Managing Director of Takashimaya Singapore Limited who feels that good location, varied and quality merchandise and excellent service will ensure a good future for department stores (SRA The Retailer, 1996,7). With the sophistication of today's shoppers who are widely travelled and the easy accessibility of goods through technological advancement, the service element win become increasingly important as they learn more about the western world of retailing. The author feels that giving excellent external customer service is only possible when there is excellent internal customer service. Internal customer service refers to the well-being and positive group dynamics of staff who can work together to help the shoppers. Service stems from service providers. If staff are truly happy, they will be motivated and committed to share the same joy with their external shoppers. Therefore, treating internal staff well promotes external customer service excellence. Given that one happy customer would share his/her experience with five more people whereas one unhappy customer would share with nine others in a TARP study, it pays to solve an external service problem before it surfaces. Therefore, a proactive approach to giving service may mean delighting one's employees first. A service culture which promotes excellent service delivery with a system of service awards and a constant service tracking system are critical for any retailers who want to give good service. Currently, most department stores professed to provide customer service. In reality, the customer service concept in Singapore is not clearly understood and hence, its potential undermined. Most department stores perceive customer service as a list of services to be offered to their shoppers Finally, this thesis contributes to the academic understanding of retailing in Singapore by documenting the retail scene in Singapore from the 1960s to 1990s with emphasis on the downtown department stores and testing the applicability of Servqual model as a tool to track service level in a non-westem region i.e. Singapore. The findings from the 3 surveys conducted on downtown department stores revealed the local shoppers' behavioural preferences, sentiments and the most important service dimension in retail using the Servqual Model, a first report in retail customer service.
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Wong, May Mei Ling. "Development of structured employment systems in Japanese department stores in Hong Kong". Thesis, City University London, 1997. http://openaccess.city.ac.uk/7465/.
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The study is undertaken with an intent to understand the development of structured employment systems within Japanese retail companies overseas. A majority of existing studies on Japanese international management focus on national origins as a major source of the core-periphery distinction within Japanese companies overseas. In addition, the structured employment systems model incorporates skills, profession, hierarchy, employment status and gender as well. The four Japanese companies employ various employee groups by different human resource management practices — recruitment and selection, pay and benefit, and training and development - involving varying costs. These differences are reinforced by the fact that different employee groups are managed by different organisational practices —job assignment, communication and decision-making. Thus, employees are employed in different labour market systems. The Japanese companies possess four structured employment features - polarisation between Japanese and local employees, polarisation between local professional staff and local employees with low skills, casualisation of local employees with low skills, and under-utilisation of female staff When compared with the employment systems of the British company and existing literature, Japanese MNCs tend to polarise between Japanese and local employees, and under-utilise female staff because of the characteristics of Japanese culture. The polarisation between local professional and staff with low skills, and casualisation are mainly attributable to the sectoral/technological characteristics of the retail industry, and the contextual factors of the company. The ethnocentric management approach persists in all Japanese case companies. Although market pressures have induced certain changes in some Japanese companies to make fuller use of local professional staff, they have not introduced fundamental changes in the employment systems in providing equal employment opportunity for all local employees. It is suggested that this ethnocentrism could adversely affect the development of Japanese retail companies in a business environment requiring adaptability to local market and preferences.
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CORBO, WILLIAM DE ALMEIDA. "CONSUMPTION HISTORIES AND SOCIAL ILLUSIONS: DEPARTMENT STORES, SHOPPING CENTERS, AND MIDDLE CLASSES". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34019@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES
Esta tese examina as articulações entre as dinâmicas do consumo e a formação das classes médias, através do estudo de duas importantes experiências históricas do capitalismo: o surgimento dos grandes magazines nos centros urbanos europeus entre a segunda metade do século XIX e o início do XX; a emergência dos shopping centers nos subúrbios norte-americanos em meados do século XX. De maneira mais específica, pretende-se analisar as formas pelas quais esses movimentos do consumo em expansão impulsionaram o recrutamento de grupos sociais e sua aproximação com o mundo dos bens e, nesse processo, geraram imagens, ideias e representações de classes médias consumidoras. Vamos investigar as particularidades dessas experiências, explorar as características de seus contextos e observar as permanências de seus projetos. Parte-se da premissa que o consumo é um elemento central na cultura moderno-contemporânea e, portanto, estudar suas lógicas, estruturas e significados pode contribuir para a compreensão dos valores e ideologias que orientam nossa vida social. Em um exercício de antropologia histórica, esta tese busca destacar que, além das questões e temas relacionados à economia e à produção, as experiências e sensibilidades ligadas à cultura, ao simbólico e ao universo do consumo também podem fornecer ideias, apresentar descobertas e decifrar estruturas fundamentais para o entendimento do capitalismo.
This thesis examines the relation between consumption dynamics and the formation of middle classes, through the study of two important historical experiences of capitalism: the unveiling of the great magazines in the European urban centers between the second half of the 19th century and the beginning of the 20th century; the rise of the malls at the north-american suburbs in mid-20th century. In a more specific manner, the thesis aims to analyze the ways through which these expanding consumption movements pushed the recruitment of social groups and their getting closer to the world of goods and, in this process, generated images, ideas and representations of consumer middle classes. The thesis will consider the particularities of those experiences, explore the characteristics of their contexts and observe the maintenance of their projects. The thesis starts from the premise that consumption is a central element in the modern-contemporary culture and, therefore, the study of its logics, structures and meanings can contribute to understanding the values and ideologies that orient our social lives. In an exercise of historical anthropology, this thesis aims to highlight that, beyond the questions and themes related to economy and production, the experiences and sensibilities connected to the culture, to the symbolic and to the universe of consumption may also provide ideas, present discoveries and decipher fundamental structures to the understanding of capitalism.
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Halfhill, Andrew James. "A Report on Internships at Donovan Law and Federated Department Stores, Inc". Miami University / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=miami1112033472.
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Sapin, Julia Elizabeth. "Liaisons between painters and department stores : merchandising art and identity in Meiji Japan, 1868-1912 /". Thesis, Connect to this title online; UW restricted, 2003. http://hdl.handle.net/1773/6236.
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Yip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China". Thesis, Curtin University, 2003. http://hdl.handle.net/20.500.11937/442.
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The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-outcome framework is offered to study casual links between dependence (structural aspects of power), use of coercive and noncoercive power (action), and three aspects of outcome - economic and social satisfaction, commitment and strategic performance. Data was collected through personal interview with 302 small, medium size retail tenants of department stores in PR China. Analysis of findings provided support to the model and the hypotheses. Results confirmed that dependence and use of power were only weakly related. The findings demonstrate the contextual influence of Chinese collectivistic culture on coercive power which involves the use of punishment or penalty. To further explore the relationship between dependence and power, investigation was carried out to examine if dependence moderates the effect of coercive power on economic satisfaction, with a positive result. On the other hand, use of non-coercive power showed positive results for economic and social satisfaction, which are positively related to commitment and strategic performance. It can be concluded that use of non-coercive power is strongly recommended for store-tenant relationship in the retail sector of China. Once again, the importance of channel context must not be ignored in the study of distribution channel issues.This research project contributes to the channel literature by adding to the contemporary state of knowledge on the use of power in horizontal channel relationships with power asymmetry, and constructs were brought together that have not been empirically investigated within a single study. It is unique in that the model was tested in non-American setting, namely PR China.
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Tang, Chung-man Victoria, i 鄧仲敏. "A study of the business strategies of Japanese department stores in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B3126475X.
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Tsai, Hui Min, i 蔡慧敏. "Service Innovation For Department Stores". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95481251326144704598.
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Chen, Po-Chen, i 陳柏蓁. "The Influence on Consumers' Behavior by Department Store's Premium Promotion with Department Stores in Taipei as Example". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/30300231062275369210.
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碩士國立交通大學
管理科學系所
92
With the reviving of the economy, our highly-improved life quality booms service industries and causes economic growth. Among the service industries, general merchandise trade having a great to do with economic development for its great amount of cash flow is especially worthy of attention. Furthermore, many large department stores have been opened in the recent years and they do their best to promote in order to attract consumers and boost sales. Since 20% off for all and price reduction is very common, sellers start rewarding their customers with large numbers of prizes to draw their attention. Lately, a frequent promotion is that customers can reward unique gifts with their receipt for the purchasing amounting to a certain volume of money in a limited period of time and there are usually more than two gifts offered for choice. Therefore finding out the suitable quantity of gift's choices helps sellers with stock management of prizes and it's a worthwhile research. Besides, I also take in the time period of promotion activity with the limit of choices of gift’s quantity and I hope my study can provide a most effective way to promote with gifts for department store sellers. The study shows: 1).In the "buy some get gifts free" promotion activities, consumers' behavior changes when the quantity of gifts for choice is different. 2).Time period of promotion－The long period has a distinct influence on consumers' behavior. 3).As for the evaluation of the store, different ways of gift promotion has vague effect upon consumer's behavior.
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Kuo-ChungWang i 王國中. "Interorganizational dependence of the counters and department stores- An empirical study of Tainan chain department store counter". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17600559250731405383.
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碩士國立成功大學
企業管理學系專班
101
With the global economy, driven by liberalization and internationalization, foreign department stores are usually using a variety of joint ventures and technical cooperation pipes, and relying on its strong financial resources and good management techniques back to Taiwan. This situation makes some early run entirely by Taiwanese department store industry under pressure, and thus most of the department store industry and more sought with foreign co-operative department store peers to cope with increasingly fierce market competition. And in recent years, a large shopping center on a gradual booming trend, although large-scale shopping centers and department stores are more different types of operations, but for the department store business will cause no small threat. This research study aims to investigate the impact of counter-party for the relationship and cooperation between the department store satisfaction and willingness to cooperate again in the future the key factor. This study has important conclusions are as follows: (1) Department store counters and degree of interdependence between the higher and create value for the future relationship satisfaction and willingness to cooperate with a significant effect on results. (2) Extent dependent on department store counters and create higher value for the relationship between satisfaction and willingness for future cooperation has a significant impact results. (3) The degree of dependence department store counters to create higher value for the future relationship satisfaction and willingness to cooperate with a significant effect on results. (4) Create value for manufacturers and department store counters dependencies between resources and future willingness to cooperate with a very significant effect on results. (5) Counter department store brand positioning advantages and create value between higher relationship satisfaction and future for their willingness to cooperate with the impact of significant results.
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Chuang, HsiuLing, i 莊秀玲. "The comparative analysis of competitive strategy between state- owned department stores and foreign- invested department stores in Shanghai". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/00555313057689717177.
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碩士國立中山大學
大陸研究所
84
1992年以前，中共尚未開放百貨零售業予外商投資，國營百貨一直處於獨 大壟斷的局面；1992年06月30日，中共國務院宣布開放外資百貨進駐大陸 市場後，許多外資百貨業者紛紛搶攻大陸市場，掀起百貨市場攻防戰。而 上海市消費總額站全國第一位，其消費購買力之強，使各國百貨業均希望 在上海百貨市場佔有一席之地，使上海百貨業進入激戰的氣氛。在此情況 下，上海原有的國營百貨是採取何種競爭策略以對抗外來之威脅？而新來 的外資百貨又是採取何種競爭策略來突破國營百貨既有的市場？這是本論 文主要研究動機。經本論文研究結果，可得到以下結論：（一）上海之國 營百貨採取低成本專門化策略（二）上海之外資百貨採取差異專門化策略 （三）企業選擇競爭策略時，除了受外部與內部資源之影響外尚受母國之 發展經驗影響。如果上海經濟繼續快速成長，人民之消費行為將更趨成熟 則國營百貨必須改變其策略轉向差異化策略發展，而外資百貨必須拓展其 他的差異化。若上海經濟成長趨於緩慢，人民之消費行為將經常時間才能 趨於成熟，此時國營百貨如能採取嚴格的成本控制，將可繼續採取低成本 策略，而外資百貨則必須改變其目標市場或尋求降低成本之方法，如此才 能適應環境，求得生存。 The two main purposes of this thesis are 1）to compare the differences of competitive strategies between state-owned department stores and foreign- invested department stores in Shanghai,and 2）to find out the factors of the differences in competitive strategies. According to comparetive analysis,this thesis finds the following three conclusions : 1. Shanghai state-owned department stores''competitive strategy is to adopt the cost-focus strategy. 2. The competitive strategy of Shanghai foreign- invested department stores is to use the differ- entiation-focus strategy. 3. The development experiences of each individual home country is one of the main factors in influencing what type of competitive strategies department stores choose to adopt.
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Chuang, Wen-Wei, i 莊文瑋. "Taiwans' Consumer Behavior in Department Stores' Anniversary Events：A Case Study of 2013 Far Eastern Department Store". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6qpym9.
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碩士世新大學
公共關係暨廣告學研究所(含碩專班)
102
The purpose of this study is to discuss the motive that participators join the annual sale in the department store and how the behavior mode is different in annual sale rather than those weekdays. We can further understand their behavior and psychology that participates annual sale activity. This study adopted three different research methods, including survey, focus group and interview, to discuss types of participants, interactive behavior and psychological factors and promotion in annual sale act ivies. The results provided managers in the department stores to refer to goals for improvement in annual sale. In that case, participators can satisfy their shopping needs and increase purchase intention. The implications of those findings for both research and management implication are discussed.
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Liou, Geng-Jhong, i 劉耿忠. "Analysis Of Customer Service Competitiveness Among Department Stores in Kaohsiung－A Case Study Of The Hanshin Department store". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66328634323029596108.
Pełny tekst źródłaStreszczenie:
碩士銘傳大學
經濟學系碩士班
96
Analysis Of Customer Service Competitiveness Among Department Stores in Kaohsiung－A Case Study Of The Hanshin Department store Student: Geng-Jhong Liou Supervisors: Dr. Jhao-Syong Lin ,Dr. Sin-Rong Lin Abstract This research study is aimed to discuss the Hanshin Department Store''s case based on the purpose of analyzing customer service competitiveness among department stores in Kaohsiung. This study will apply the following three factors including service quality, customer satisfaction and customer loyalty to examine the degree of competitiveness among those sample department stores. In the end, this study will else use the SWOT analysis and Porter''s five powers to provide advices for their future operation. A total number of 200 questionnaires have been handed out with a return ratio of 66.5% or 133 in number. Findings from questionnaire analysis can be summarized as in the following: 1. There can have a positive and significant in traction among service quality, customer satisfaction and customer loyalty. 2. All three factors can demonstrate a positive relationship with the store''s competitiveness been examined. To provide advices for the Hanshin Department store after the SWOT analysis: To continue increasing operation sites, strengthen to control the intranet and proceed with the market compartment. To keep the place no one will substitute, adopt newly tactic and marshaled the popular market. To cultivated the loyal customers and develop the new customers. To provide advices for the Hanshin Department store after the Porter''s five powers: To keep the variety goods and the good quality, continue increasing the operation sites and innovate goods and diversification. To detrude more promotion plans rewarded to consumer and advance member benefits, strengthen the Hanshin Department store''s fame and mode the quality image, and let the Hanshin Department store to get the most profitable. Keywords: Competitiveness, Customer Satisfaction, SWOT Analysis
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Hsu, Hui-Chun, i 徐慧君. "The Interpretation of Culture Consumption of the Department Stores--SUNRISE Department Store''s TV Commercials As an Example". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/77265701011341475778.
Pełny tekst źródłaStreszczenie:
碩士淡江大學
大眾傳播學系
93
The department store is the new ceremony place for modern consumer society. Nowadays due to the prosperous of mass media; consumption has become a social activity related to sign and symbol. To spy the aspects of cultural consumption represent by Taiwanese department stores TV commercials under overrunning of consumerism. Therefore, this study is based on the concern of cultural consumption of modern symbol consumer society. Bringing up Taiwanese department retailers’ presentation, the SUNRISE department store’s TV commercials come out first. These TV commercials set a leading fashion model for SUNRISE department store. Hence, this study selected these TV commercials from year 1988 to 2004 as the text analysis according to Hoshino Katsumi’s “Advertisement Semiotics Analysis”. His theory helps us discover which types of elements are used in the commercials to create the consumer images. In totally, through a series of TV commercials we can find out that it rarely present the use value directly in commercials; the point is on character image, feeling image and life image. That is related to SUNRISE department store’s creative style. It always not focuses on the product itself but on the showing of alternative unique style instead. Besides, it makes the significance of symbol transfer to product through the operation logic of TV commercials and will let the consumers go consuming constantly in order to content with their mental happiness and endless consuming desire. Additionally, under SUNRISE department store’s consistently special style of TV commercials, they release massive nonstop-shopping desire and encourage consumers to ensure their value of existence by shopping continuously and aggressively. In conclusion, the representation of TV commercials are just like Jean Baudrillard stated: after demand-consumption conceding to symbol consumption, all commercials are no longer resorted to consume goods itself, but the significance of culture, concept of aesthetics, life attitude and advocacy.
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Lin, Shis Ping, i 林師平. "A Study of Consumer''s Attribution and Store Image of Kaohsiung Department Stores". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/43952196691021766455.
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Tang, Chih-ping, i 湯治平. "The Influence of E – Commerce on Department Stores’ Business — Take the Case of H Card to S Department Store". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41061898999709678298.
Pełny tekst źródłaStreszczenie:
碩士國立臺灣科技大學
管理研究所
99
After financial tsunami, customers have smarter consuming manners, so the discount campaign becomes the major promotion strategy in the retailing business. However, discount results in the increasing of selling cost, retailers’ must seek for new promotion method to increase profits. In recently years, “the Loyal Method” is getting more attentions. Rather than one single method, many retailers are promoting “Purchase Stamp Collection”, and try to apply multi-promotion-methods in this rapid transforming era. This thesis aims at the customers’ willingness on using “H Card”, issued by one business group, and how this business group creates its “Blue Sea” among counterparts through the application H Card. The thesis analyzes the role of H Card and how it affects on the on-line shopping and the expansion of S department store. According to the research, under the prospects of discount campaign and on-line shopping, managers of department stores should value its selling achievement on the index of customer loyalty, and realize that the platform of electronic business is the weapon to retailers and department stores. This thesis also analyzes this innovative strategy brings positive results, especially in the stage of store expansion, the usage of H Card could collect the data of customers, and this information helps to settle the choice of goods at initial period, the adjustment of selling direction in the middle period, mange the customers at the mature period, and refer the suggestions of future management and investments.
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Fang-Ying, Hsu, i 徐芳穎. "The Research to Technology Transfer of Department Stores". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/82939978376804431435.
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Wang, Tien-Zhi, i 王天志. "The analysis of Department Stores in Mainland China". Thesis, 1997. http://ndltd.ncl.edu.tw/handle/31957556935901447378.
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"The revolution of CRC Department Store". Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888637.
Pełny tekst źródłaStreszczenie:
by Cheng Yin Ling, Carrol, Hung Bing Bing.Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaf [25] (2nd gp.)).
ACKNOWLEDGEMENTS --- p.ii
ABSTRACT --- p.iii
TABLE OF CONTENTS --- p.v
Chapter CHAPTER 1 --- INTRODUCTION --- p.7
Chapter 1.1 --- Structure of the Project --- p.7
Chapter 1.2 --- The Evolution of Department Stores in Hong Kong --- p.8
Chapter 1.3 --- The Birth of CRC Department Store --- p.11
Chapter 1.4 --- Research Objectives --- p.13
Chapter 1.5 --- Scope of Study --- p.13
Chapter 1.6 --- Research Methodology --- p.14
Chapter 1.6.1 --- Exploratory Research --- p.14
Chapter 1.6.2 --- Descriptive Research --- p.15
Chapter 1.7 --- Summary of the Chapter --- p.15
Chapter CHAPTER II --- COMPANY BACKGROUND --- p.17
Chapter 2.1 --- history of CRC department store --- p.17
Chapter 2.2 --- Store Operation --- p.17
Chapter 2.3 --- Target Customers --- p.18
Chapter 2.4 --- Merchandise Mix and Scope of Service --- p.18
Chapter 2.5 --- Perceived Competitors --- p.19
Chapter 2.6 --- Merchandising System --- p.20
Chapter 2.7 --- Summary of the Chapter --- p.20
Chapter CHAPTER III --- THE MARKET REPOSITIONING PROGRAM --- p.22
Chapter 3.1 --- The Market Repositioning Program of CRC --- p.22
Chapter 3.1.1 --- Signs and Logo --- p.23
Chapter 3.1.2 --- Merchandise Selection --- p.23
Chapter 3.1.3 --- Merchandise Buying --- p.24
Chapter 3.1.4 --- Store Layout --- p.24
Chapter 3.1.5 --- Sales Personnel --- p.25
Chapter 3.1.6 --- Promotional Tactics --- p.26
Chapter 3.2 --- Evaluation Criteria for the Market Repositioning Program --- p.27
Chapter 3.3 --- Factors Affecting the Effectiveness of the Market Repositioning Program --- p.28
Chapter 3.4 --- Summary of the Chapter --- p.29
Chapter CHAPTER IV --- CUSTOMER SURVEY OBJECTIVES AND METHODOLOGY --- p.31
Chapter 4.1 --- Customer Survey Objectives --- p.31
Chapter 4.1.1 --- Definitions of Specific Terms --- p.32
Chapter 4.2 --- Customer Survey Methodology --- p.32
Chapter 4.2.1 --- Questionnaire Design --- p.33
Chapter 4.2.2 --- Field Work --- p.34
Chapter 4.2.3 --- Sampling Design --- p.35
Chapter 4.3 --- Limitations --- p.36
Chapter 4.4 --- Summary of the Chapter --- p.38
Chapter CHAPTER V --- CUSTOMER SURVEY FINDINGS --- p.39
Chapter 5.1 --- findings from survey on existing customers --- p.39
Chapter 5.1.1 --- Demographic Profile of Respondents --- p.39
Chapter 5.1.2 --- Identify Customer Status --- p.40
Chapter 5.1.3 --- Impression Difference on CPC/CME and CRC among Old Customers --- p.40
Chapter 5.1.4 --- Reasons for Buying from CRC from New Customers --- p.41
Chapter 5.2 --- findings from survey on potential customers --- p.42
Chapter 5.2.1 --- Current Awareness Towards CRC --- p.43
Chapter 5.2.2 --- Intention to Buy from CRC --- p.43
Chapter 5.3 --- Summary of the Chapter --- p.45
Chapter CHAPTER VI --- ISSUES & DISCUSSIONS --- p.46
Chapter 6.1 --- Merchandise --- p.46
Chapter 6.1.1 --- Price and Quality --- p.46
Chapter 6.1.2 --- Assortment and Fashion --- p.47
Chapter 6.2 --- Store Layout and Atmosphere --- p.48
Chapter 6.2.1 --- Layout and Floor Plan of Store --- p.48
Chapter 6.2.2 --- External and Internal Decor of Store --- p.49
Chapter 6.2.3 --- Merchandise Display --- p.50
Chapter 6.3 --- Sales Personnel --- p.51
Chapter 6.4 --- Summary of the Chapter --- p.51
Chapter CHAPTER VII --- RECOMMENDATIONS AND CONCLUSIONS --- p.52
Chapter 7.1 --- Recommendations --- p.52
Chapter 7.1.1 --- Merchandise --- p.52
Chapter 7.1.2 --- Store Layout and Atmosphere --- p.54
Chapter 7.1.3 --- Sales Personnel --- p.56
Chapter 7.1.4 --- Ways of Communication --- p.58
Chapter 7.2 --- Conclusions --- p.60
Chapter 7.3 --- Summary of the Chapter --- p.61
APPENDIX
BIBLIOGRAPHY
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Mau, Ming-Ha, i 毛明華. "A Study of the Retail Industry in Taiwan(Refer To Department Stores、Convenience Stores and General Merchandise Stores)". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65150096849290754473.
Pełny tekst źródłaStreszczenie:
碩士義守大學
資訊管理學系碩士班
95
The target subjects in the study were Department Stores、Convenience Stores and General Merchandise Store retail business by empirical study. The study started with the understanding and analysis of the background and value among Department Stores、Convenience Stores and General Merchandise Store retail business, then inducted the four patterns, -- Business Model, Revenue Model, Profit Model, Critical Success Factors .after discussing strategies of operation, service and business hours. I will make a comparison among this three cases. This thesis of primary data and secondary data of these three cases were collected that included management strategy, market information, and financial reports. First I used financial reports and Revenue Model to compare why this three cases can have gotten profit and how to get progress and adjust strategic. Second, I used Business Model and Profit Model to find the same and difference in Department Stores、Convenience Stores and General Merchandise Store retail business .After comparison, I can advice which is good for learning and where is bad for adjustment. Finally, the empirical study and the method of SWOT (Strength, Weak, Opportunity, Threat) analysis are used to investigate these three cases. The results show that the Department Stores、Convenience Stores and General Merchandise Store retail business are the leading brand name in the market of retail stores in terms of market share, revenues, and profits. At last, I make a conclusion and advice for the Department Stores、Convenience Stores and General Merchandise Store retail business . Key word: retail business,Business Model, Revenue Model, Profit Model, Critical Success Factors
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Huang, Sheng-Fen, i 黃聖芬. "Measuring Store Image Based on Intuitionstic Fuzzy Multi-Attribute Models-Cases in Department Stores". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/22301269962078844850.
Pełny tekst źródłaStreszczenie:
碩士長庚大學
企業管理研究所
96
The service industry is growing quickly and every business has to rack their brains to attract customer’s attention in order to keep them. Store image is the key point of the customer’s first impression. In the past studies about store image, they dealed attributes with conjunctive relations. It used the Likert scale as measurement instrumentation and aggregate by arithmetic average. However, disjunctive relations among attributes usually happen in numerous real-world cases. In addition, there exist uncertainty and vagueness in human’s subjective judgment. Thus, more and more studies tried to used the theory of fuzzy sets in order to handle the problems of incomplete information. In the fuzzy set theory, there is no means to incorporate the lack of knowledge with the membership degree. A possible solution is to use Intuitionistic Fuzzy Set(IFS). IFSs are the extension of ordinary fuzzy sets and provide the possibility to model unknown information via an additional degree. In this study, we use IFSs to develop three measurement models of store image, including E model, J model and h model. In the E model, we use the evaluation function to measure the degrees to which the alternative satisfies and does not satisfy the decision-maker’s requirement on store image. Next, we apply intuitionistic fuzzy point operators and construct the J model. The usage of point operators can reduce the extant uncertainty concerning the attribute in a universe corresponding to IFSs. On the other hand, the past studies have pointed interval-value fuzzy sets(IVFSs) are equipollent generalizations of the notion of FSs. We use the lower bound and upper bound of membership degrees defined on IVFS to develop the h model. We use the generalized mean in fuzzy aggregation operations to combine several IVFSs become a single IVFS. Finally, a series of score functions consisting of S0, S1, S2, and H methods are defined for multi-attribute decision-making analysis. It not only can solve equal ranking problems but also can simulate the operation in customer’s mind. The target of the empirical study is the five department stores. The empirical results indicate that the validity of our proposed method perform better than one of the Likert Scale. Furthermore, our models are generalized-purpose methods since they can adjust the parameter values and types of dual t-norms and t-conorms. The main contribution of this study is to developed new measurement models of store image and to demonstrate their feasibility and practicability through the empirical studies. In the future, we suggest that the firms should adjust parameter according to the specific characteristic of their industry.
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Huang, Shih-Yi, i 黃詩宜. "Flâneuse－A Study of Women in the Department Stores". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/45997322298622025377.
Pełny tekst źródłaStreszczenie:
碩士淡江大學
大眾傳播學系碩士班
93
Space is the product of society and also the extension of media, bearing some meanings and specific ideologies. This research is to understand how human beings view the space, and how the space discipline them? In history, the department stores, known as made-for-women public space, are especially important for the women, since women are always confined to the private sphere. This research focuses on “Flânerie”, the female wander, in the department stores and argues that the meanings of the department stores for women are not in the moment of consumption, but in the moment when women start to imagine and resist. The word “Flânerie” can further expand more comprehensively and positively the study of the women in the department stores. This research, by observation and in-depth interview, regards both the department stores and women as one text. It contends that the western department stores create the public space, where women can be alone without the company of men. However, its development in Taiwan is very different from the western. Due to the fear of patriarchy, the city myth and discourses about women are associated with material desires and sexuality. As Foucault points out, the power creates the knowledge, patriarchy creates discourses to perpetuate its dominance. Furthermore, what women need to confront is the constructive power of the commodity. Wandering in the department store, women are looking for the “good” images. Women in this space further encounter patriarchy hidden in the women temperament. The department stores become a paradigm of “home” and women learn the social roles in that space. The discourses in the space also discipline the women “the way of self imagination and knowledge”. The discourses in the department stores “naturally” penetrate the consciousness of women as well as their figures. However, the research also reveals that in the space of the department store, women are not completely the powerless ones. In this space, women could freely operate the power of gaze, shifting between being an object and being a subject. Whatever women choose to gaze the other persons or intentionally to be gazed by showing themselves, they could perceive their own ability. Besides, women in the department stores could get jouissance by body evasion and get plaisir by reading. The most important contribution of this research is to demonstrate that the department stores can be “heterotopia” of women’s resistance. Women could discover their suppressed desires, the deconstructive thoughts in the department stores, and reflect on the dominant ideology of man-made environment. These places not only supply the made-for-women space and time, but also shift the men to the edge of consumption with their castration anxiety. Accordingly, women can find joy in their own way in the space.
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Tsai, Chih-Jung, i 蔡志榮. "The Comparative Study of Service Quality in Department Stores". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/29012165512333464903.
Pełny tekst źródłaStreszczenie:
碩士淡江大學
國際貿易學系
87
Following the rapid economic growth, Service sector become an important industry of modern economy. It is because consumer have paid more attentions to the right of themselves , so raising service quality is one of important management policy for service sector. The service quality is one of the important factors that lead department stores to success, especially in such a highly competitive environment, providing super service quality is the key factors for department stores. In this research, the SERVQUAL（service quality measurement model）is used as a basis to explore the service quality dimensions for department stores in northern and southern Taiwan respectively. The results of factor analysis indicates that eight service quality of expect dimensions and seven service quality of perception dimensions are identified at the Taipei Department Stores. The seven service quality of expect dimensions and six service quality of perception dimensions are identified at the Kaohsiung Department Stores. The same of the service quality dimensions between two areas have public place security, hardware and credibility for service quality of expect dimension. The difference of the service quality dimensions between two areas is perhaps because consumer in these areas have different requirements on quality. Regression analysis shows that responsiveness, convenient and reliability are significantly correlated with the overall service quality evaluation at the Taipei Department stores, while responsiveness, security of the public place and tangibility are significantly correlated with the overall service quality evaluation at the Kaohsiung Department Stores.
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Chen, I.-Wen, i 陳義文. "Establishing the Innovative Service Quality Model for Department Stores". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/v7veb8.
Pełny tekst źródłaStreszczenie:
碩士國立臺北科技大學
服務與科技管理研究所
100
In recent years, each country''s service industry has shown a high proportion of growth. According to the report of Directorate General of Budget Accounting and Statistic Executive Yuan, R.O.C (DGBAS), the 2011 Gross Domestic Product (GDP) up to 13.7 trillion, of which 68.69% of the service industry contributed. From this to understand that service industry was the backbone of our economy. However, owing to the increase in standards of living, customers valued not only product quality but also service quality. The department store for the entire business activities was closest to the consumer; should strengthen their service quality to attract and retain customers. Although the department store was the first place of the General Merchandise Retail, the encroachment of convenience stores, hypermarkets as well as the rise of shopping malls, making department store’s business growth appear to slow down. Therefore, the department stores should pay attention to the extraction and innovation of service quality to enhance their competitiveness. For this reason, this study adopted RSQS (Retail Service Quality Scale) Scale to measure the dimensions of service quality, and used of Kano Model and Refined Kano Model to extract the key service quality attributes; then, applied I-S Model (Importance-Satisfaction model) to identify which quality attributes that needed to be improved. After found out the most in need of improvement attributes, this study used the established department store’s TRIZ service quality contradiction parameters, TRIZ service quality contradiction matrix and TRIZ service inventive principles of this paper to innovate which should be improved. Finally, put innovative quality attributes and I-S excellent area’s quality attributes into QFD (Quality Function Deployment), thereby establishing the department store’s Innovative Service Quality House. Through the results of the study, this study proposed the Innovative Service Quality Model as a reference to administrators of department stores to develop their service strategy; furthermore, this model not only helped to enhance business performance of department stores, but also enabled consumers to enjoy much better service quality.
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Yu, Tzu-yao, i 游子瑤. "The Investigation of O2O Adoption in Taiwan’s Department Stores". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/t662wu.
Pełny tekst źródłaStreszczenie:
碩士逢甲大學
國際經營管理碩士學位學程
104
In pace of the maturation of mobile devices and the emergence of Omni-channel, the ways of shopping and customer behavior have been changed gradually and the O2O business model becomes a significant tendency in the development of business. In recent years, O2O has been adopted widely among various industries in Taiwan. O2O business model is going to form an intelligent consuming circle via the combination with LBS, Beacon and big data. Customers are able to enjoy more convenient, personalized services and diversified shopping experience. The rapid expansion of online retailers has prompted the diversification of physical retailers. Therefore, this study aimed to investigate the tendency of the O2O adoption in the department stores in Taiwan, analyze the components of O2O business model and dissect the factors that influence customer’s behavior in an Omni-channel shopping environment. Apart from the secondary data collection, interviews involved in this study are used to investigate the views of customers and suggestions on the department stores’ layout of O2O. Results of this study showed that there are still advantages for department stores as a physical channel. In addition, besides the price and convenience, the transparency of information, the consistency of service among channels, personalized discounts and the fulfillment of in-store experience are strongly correlated with the channel selection of customers. To conclude, the study may be of importance in comprehending the influences of factors regarding to the decision of customers. It is hoped that department stores could market precisely to customers with different demands and increase their service value.
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Chao, Kung-Liang, i 趙恭良. "Green Purchase and Green Consumer Behavior in Department Stores". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/35503534911070583857.
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碩士國立高雄第一科技大學
運籌管理研究所
99
This study research aims to investigate the major department stores in the involvement of consumer shopping. Want to understand the department store consumers by its degree of involvement of different types of green consumers, the impact of green consumption, to further derive the high involvement groups for department stores can custom tailor marketing to enhance the customer''s consumption profit and buying behavior. The results showed that the involvement of department store shopping consumer behavior and consumption have a significant relationship. The green consumer is no significant relationship with consumer behavior.
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Lee, Li-ying, i 李俐瑩. "A performance evaluation of the department stores in Taiwan". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/22699445155954827183.
Pełny tekst źródłaStreszczenie:
碩士義守大學
管理學院碩士班
97
During the economy downturn, the whole economy decreased, the consumers have no desire to purchase any kind of items. This situation is reflected on the report of the nation. The purpose of the paper is to conduct perform evaluation of department stores, to give insight the firm operation, and hopefully provide suggestion to performance improvement. In the first part of the research, we collect the financial statements of 2007 and 2008, then Data Envelopment Analysis (DEA) are applied to figure out the efficiency of each company, beside the efficiency parts, we also provide the reference set for improvement direction. In the second part we choose the construct of consumers and set up the input and output units. The end of the paper, we use a combination method to give each company a value of the performance. The result of the study proved that in the whole economy downturn environment, some companies that invest oversea doesn’t have the better performance. Therefore, this paper give each company the target units in financial construct and consumers construct to improve their performance in the future.
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Chen, Yu-Jen, i 陳佑任. "Innovation Strategy for the Department Stores Incorporating New Technology". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zxn4hx.
Pełny tekst źródłaStreszczenie:
碩士國立清華大學
高階經營管理碩士在職專班
105
This paper attempts to start from scientific and technological innovation, consumer sentiment level, explore the interaction between the daily life of the public and consumer behavior of the change. In particular because of the popularity of mobile devices as well as the community the rise of the web site will not only change the way the information dissemination and also makes the retail users and customers, the old forces relations, a new era of retail comes of age. In this new era of retail sales in department stores or shopping in the consumer journey itself the role and positioning and are unable to use the existing mode to map. After all traditional retail is economies of scale, and stress, new retail market share in areas with a focus on individual economic, customized to use the data for parts inventory of modern logistics with online line Nakedness integrated sales system and eventually to build a consumer-centric C2B market. In this new age of retail sales of department stores business industry, although obviously is a crisis, but is also a turn for the better. To align with this group because technology innovation and change shopping ideas and shopping habits in the consumer public, continued to maintain close contact with the Department Store retail business is of course necessary to use force to take advantage of the rapidly evolving technology in the retail consumption through a more in-depth data gathering and analysis to the consumer angle is the starting point that can satisfy the needs of the day-to-day life of the commodity problem solution proposal which in turn forecast customer next possible actions to be ready for the customer surprises and moved; and also by some novel technology your device with hearty software services, enhance consumer public in department stores, shopping pleasure and convenience. This will enable in the competitive retail market, continued to maintain the attractiveness of the consumer public to allow business performance to the upper floor.
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Yu-HsuanCheng i 鄭宇軒. "Agglomeration Effect of Taipei Department Stores on Consumer Preference". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/b62d83.
Pełny tekst źródłaStreszczenie:
碩士國立成功大學
都市計劃學系
105
The shopping environment in Taipei metropolitan have transformed throughout decades. Many large clusters of malls have formed. Among which, Xinyi shopping district alone, have agglomerated over 11 shopping centers/malls. And, there would be even more to come in the future. This study, aims to discuss the agglomeration effect on consumer preference, and to unveil whether economies of scale exists in the shopping clusters of Taipei. This can help explain the tendency of shopping centers agglomerated together these years. In this study, consumers’ shopping preference were collected through survey. Consumers’ shopping preference were separated into two hierarchical stages, shopping district choice and the mall choice. Mathematical models were used to find out the influencing factors of consumer preference. Last but not least, whether economies of scale exist would be inferred from the elasticity analysis. The two model: the shopping district choice model and the mall choice model, proposed in our study, have decent performance in matching the survey data. Significant factors in the model include some commonly used factors like: the “magnitude of the mall/district”, “accessibility”. In addition, some significant factors are firstly discovered, like “the number of anchor stores”, “degree of agglomeration”, “degree of agglomeration of other retail type”. Inferred from the elasticity analysis, scale economies are only present in some shopping districts of Taipei. Among which, there are still two sub-types. In Xinyi district, attractiveness increase rapidly when shopping space is increased. For other shopping clusters, scale economies are present only when the number of anchor stores increase along with shopping area. In some other shopping districts, diseconomies of scale are present. The models proposed in our study, can also be used to simulate future co-opetition among the shopping clusters of Taipei. It can also serve as a tool to assist planners to pick suitable location for commercial development.
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WU, YI-CHING, i 吳易靜. "A Study of User’s Satisfaction with Female Toilets in Taichung City Department Stores,- Chung-Yo and Shin-Kong Mitsukoshi Department Stores as Examples". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41708319961422707906.
Pełny tekst źródłaStreszczenie:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
97
Females all have the experience in using public toilets, however, inconvenience like the shortage of public toilets, having no toilet paper, no space available for their personal belongings, lack of nursery toilets, etc, have left them with no choice but to cope with it. This study aims to explore user’s satisfaction on using female toilets at department stores based on female perspectives. This research started from Feb. 1st, 2009 till Mar. 15th, 2009. Six hundred and ten copies of questionnaires were distributed to the customers, 578 valid data were used to analyze the result, reaching the valid corresponding rate of 94.8 percent. The outcomes of the study are as follows: 1. Outcomes of Chung-Yo department store: The top five most essential equipments for female toilets are regular cleanings, mirrors, waste baskets, toilet paper supplies, and wash-basins. The top five most satisfying toilet plannings are mirrors, regular cleanings, hand soap supplies, flushing system, squat toilets and toilet paper supplies. The top five most satisfying equipment maintenance are mirrors, toilet paper supplies, flushing system, regular cleanings, wash-basins, waste baskets and hand soap supplies. The top three most satisfying overall cleanliness are mirror cleanliness, toilet bowl cleanliness, wash-basin cleanliness and wall cleanliness. 2. Outcomes of Shin-Kong Mitsukoshi department store: The top five most essential equipments for female toilets are wash-basins, regular cleanings, waste baskets, mirrors, and toilet paper supplies. The top five most satisfying toilet plannings are toilet paper supplies, mirrors, waste baskets, flushing system, and wash-basins. The top five most satisfying equipment maintenance are mirrors, toilet paper supplies, wash-basins, hand soap supplies, flushing system, and waste baskets. The top three most satisfying overall cleanliness are mirror cleanliness, wall cleanliness and faucet cleanliness. 3. Overall comparison of Chung-Yo and Shin-Kong Mitsukoshi department stores: The comparison of the safety equipments design satisfaction, hardware convenience design satisfaction, hardware convenience maintenance satisfaction, peripheral hardware design satisfaction, peripheral hardware maintenance satisfaction, software design satisfaction, software maintenance satisfaction, and overall cleanliness between Chung-Yo and Shin-Kong Mitsukoshi department stores have significant differences. The mean values of Chung-Yo are higher than that of Shin-Kong Mitsukoshi in terms of all compared items listed above.
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Lo, Chia-Ling, i 羅嘉琳. "Customer Satisfaction Analysis of Cosmetic Sales Channels between Counters in Department Stores and Self-selective Stores". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/59303344134231513031.
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碩士玄奘大學
企業管理學系碩士班
101
This research aims to explore the customer satisfaction of the two major cosmetic sales channels－counters in department stores and self-selective stores.Three dimensions of satisfaction are explored – channel characteristics, product attributes, and service quality. The population of this research is female consumers in northern Taiwanabove 18. A sample of 183 copies of usable questionnaires is acquired and analyzed. The statistical results suggest that, counters of department stores are preferable than the self-selective stores for cosmetic users. Also, in terms of channel characteristics, product attributes, and service quality, satisfaction on counters of department stores are generally higher than the self-selective stores. Keywords: Cosmetic, Counters in Department Store, Self-selective Store, Satisfaction
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"A study on the Sino-foreign joint ventures in the Shanghai department store industry: a strategic marketing perspective". Chinese University of Hong Kong, 1995. http://library.cuhk.edu.hk/record=b5888302.
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by Lau Pui-yin & Lee Hon-cheung.Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.
Includes bibliographical references (leaves 88-92).
ABSTRACT --- p.iv
TABLE OF CONTENTS --- p.vi
LIST OF TABLES --- p.viii
ACKNOWLEDGMENT --- p.ix
Chapter
Chapter I. --- INTRODUCTION --- p.1
Retailing Trend in China --- p.1
Research Objectives --- p.4
Chapter II. --- METHODOLOGY --- p.5
Primary Research --- p.5
Secondary Research --- p.7
Chapter III. --- LITERATURE REVIEW --- p.8
Chapter IV. --- ENVIRONMENTAL ANALYSIS --- p.13
Political Environment --- p.13
Historical Environment --- p.14
Geographical Environment --- p.16
Socio- cultural Environment --- p.17
Regulatory Environment --- p.18
Regulations for FIDSs --- p.18
Tax regime for the FIDSs --- p.20
Co-operative Joint Ventures Approved by the Municipal Government --- p.23
Demographic Environment --- p.25
Population --- p.25
Working Population --- p.32
Illiteracy Rate --- p.33
Economic Environment --- p.34
Economic Performance --- p.34
Income Level and Living Standard --- p.36
Market Potential --- p.39
Infrastructural Environment --- p.45
A Concluding Comment --- p.48
Chapter V. --- INDUSTRY ANALYSIS --- p.49
Supplier --- p.49
Buyer --- p.55
Substitute --- p.62
New Entrants --- p.66
Intensity of Rivalry among Existing Competitors --- p.70
Chapter VI. --- INDUSTRY ATTRACTIVENESS AND FUTURE TRENDS --- p.79
Chapter VII. --- RESEARCH LIMITATIONS --- p.85
Chapter VIII. --- FUTURE RESEARCH AREAS --- p.87
BIBLIOGRAPHY --- p.88
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Chan, Shih-ying, i 陳詩瑩. "A Study of the Business Models of Department Stores in Taiwan-Using the Shin Kong Mitsukoshi and Far Eastern Department Stores as an example". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/41981464943221982657.
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碩士義守大學
資訊管理學系碩士班
94
The history of department stores is the longest among all types of retail stores in Taiwan. The sales ratio of the department stores is about 30% in the overall retail industry. In 1958, the first department store in Taiwan Big New department store were founded in Kaohsiung. The idea of Competitive bidding process and uniform price business model were brought into Taiwan department stores. In 1967, Far Eastern group established the first Far Eastern department store in Taipei, since the, it has existed for 40 years. Its history is the longest in Taiwan. In 1989, Shin Kong group of Taiwan and Mitsukoshi of Japan launched a joint venture and established the Shin Kong Mitsukoshi (SKM) department store. The first SKM department store came into existence in 1991, since then, it has expanded into thirteen branches and became the leading department store in Taiwan. In 1987, Pacific Construction of Taiwan and SOGO of Japan launched a joint venture and established the SOGO department store and continued to grow at a rapid pace. However, Pacific Construction had a financial crisis in 2001. As a result, SOGO department store was acquired by the Far Eastern department store in 2003. The Far Eastern department store is an example of local department store in Taiwan, the SKM department store is an example of joint venture department store in Taiwan. These two department stores are the leading department stores in Taiwan now. Thus, the SKM department store and the Far Eastern department store are used as a case study in this thesis. The primary data and secondary data of these two cases were collected that included management strategy, market information, and financial reports. First, the empirical study and the method of SWOT (Strength, Weak, Opportunity, Threat) analysis are used to investigate these two cases. The results show that the SKM department store and the Far Eastern are the leading brand name in the market of department stores in terms of market share, revenues, and profits. Second, the method of Porter’s Five Forces Analysis is also used to study the industry of department store in Taiwan. Finally, the critical success factors (CSF) and the business model, revenue model, and profit model of the SKM and Far Eastern are also derived in this thesis. The business model consists of four aspects: expansion model, marketing management model, information management model, and internal management model. The profit model has four aspects: brand name, market position and merchandise position, market share, and promotion. At last, the critical success factors (CSF) are also derived in this thesis. They include: appropriate market position, economic scale, leading brand name, strategic alliance, and flexible promotion strategy.
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Hung, Sheng-Hung, i 洪聖宏. "Modeling the Antecedent Factors of Customer Loyalty on Department Stores". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16543483671497318984.
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碩士國立高雄第一科技大學
行銷與流通管理所
92
A key challenge for researchers is to identify and understand what sorts of antecedent variables that influence customer loyalty. Results of past research indicate that trust, customer satisfaction and commitment could contribute to customer loyalty. In this study, we particularly proposed and tested an integrated model in which customer satisfaction and commitment are conceived to mediate the relationship between trust and customer loyalty. Our findings suggest that customer satisfaction, commitment, and trust affect customer loyalty, either directly or indirectly. Satisfaction and commitment are both theoretically and empirically shown to serve as mediators of the link between trust and loyalty. In particular, customer commitment is the most significantly mediator that contributes to loyalty. The results suggest that commitment provides a more worthy goal for firms, leading to more productive relationship with customers, but gives a more difficult standard of attainment We suggest department stores should develop and communicate effective marketing offerings that both satisfy customer needs and serve as the foundation for commitment. Marketers, therefore, may strengthen customer loyalty by maximizing any or all of these antecedents. Much work remains to be done regarding commitment and its ability to mediate between loyalty and its antecedents.
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Liu, Yu-Te, i 劉昱德. "The feasible research of escaping from department stores by escalator". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/vpmhuh.
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碩士國立臺北科技大學
建築與都市設計研究所
98
Current modern department stores set escalator as the main vertical facilities. Although domestic research are related to escaping from stairs, but the research of using escalator to escape from department store is lacking. The research simulate the situation when fire occur, people taking out from domestic department stores with nearly escalator which can connect to the refuge floor. If people can escape at the first time when fire begin, the survival rate will increase and the time that people finding escapable stairs will reduce. It not only solve department stores ladder’s incremental problem on laws, but also give people more directions to escape. Purpose of this study are as follows: 1.Investigation of the feasibility with evacuating and taking refuge by escalator. 2.Proposing problems and suggestions of escaping with escalator. The research set staying escalator as object, the study of results are as follows: Purposes of Research I: Investigation of the feasibility with evacuating and taking refuge by escalator. Escape refuge by escalators,not only personnel familiar path,and personnel nearby to escape quickly. Plus of refuge floor and room add to use escalator become refuge stair after. Evacuation time is less than originally,and same condition, people use the escalator and width 1.5m of stairs to enter and leave flow are both reach the five people /second. In addition, people use escalator to enter and leave time are faster than use width 1.5m of stair. Furthermore literature, senior citizens evacuation by escalator required time was leave quickly than the present research about 20 years age of students, Therefore,people evacuation by escalator are feasible. Purposes of Research II: Proposing problems and suggestions of escaping with escalator. Although possible to escape by escalators. But people in escalator to action, because the escalator width is small and relatively crowded. Stair step higher than the stair high-order and it haven’t emergency light、stair step have serrated, it was easy to fall and causing injury. If be the nearest escape by escalator. Must first solve problem of escalator itself. It can the nearest to escape for people.
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Lu, Yi-hui, i 呂怡慧. "Research on Corporate Philanthropy for The Department Stores in Taiwan". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/82116523343485105250.
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碩士南華大學
非營利事業管理研究所
91
Corporate philanthropy marketing has now been the best way to create charitable appearance of many companies. For example, the help from companies during the Ji-Ji big earthquake still highly praised by the common peoples. However, the companies not only should do their responsibilities during crisis, but they should also do them in normal time. The manager of 7-11, Zhong-Ren Xu, said,“There is no direct relationship between philanthropy and marketing. However, it is very important for companies for prolong development.” The foundations funded by departments in our country are highly similar in their major service targets, selling items and strategies. The human resources are kept simple in these foundations. The corporate philanthropy needs long term investigation and long time to see the results. Nevertheless, corporate philanthropy often leads to unexpected good results in the long term.Especially for those departments, which directly interact with customers. They get best opportunities to announce their charitable concepts. More and more departments, no matter how big or small, are devoting into corporate philanthropy indicates the trend of corporate philanthropy marketing. Also from the points of the attitude of funding foundations to announce their charitable concepts, no matter if they could maintain a foundation or not. They should concentrate with strategies and careful plans to get the job done. This research is based upon department stores in our country. The purpose is to notice the department stores about the fundamental nature of the public philanthropy activities they hold. If these activities are of positive enhancement for the minority group or just for their own good. If we could distinguish the differences between them, the public philanthropy activities hold by department stores will be completely different today. We conclude the philanthropy activities of 53 department stores around the country and three conclusions are proposed. 1. In the inducement of department stores’ philanthropy funding: The achievement of department stores should not influence the frequency of public philanthropy activities. The philanthropy is good for the charitable appearance of department stores. We should not only encourage but also honor for those department stores which willing to fund public philanthropy activities. 2.In the influence of department stores’ funding: The cognizance of funding public philanthropy activities in department stores’ personnel should be development. The contents of public philanthropy activities hold by department stores should be aggressively planning and development.The cognizance of public philanthropy activities of normal people should be development. 3.In the decision of department stores’ funding: The contents of public philanthropy activities hold by department stores should be more creative by activity designer. The philanthropy organizations could take more advantages of public philanthropy activities hold by department stores. The mode of funding by department stores should be stabilized. In conclusion, corporate philanthropy is another way to increase social welfare. The position and influences in the whole social welfare system should be more concerned and discussed.
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Liu, Chao Hsiung, i 劉朝雄. "The study of humanized layout-design of the Department Stores". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/54682588432937444532.
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碩士國立高雄第一科技大學
行銷與流通管理所
91
This study is mainly based on attempting to apply the job’s random inspection, a observation method of a straight, nature, and non-interfered with consumers, for measuring the relationship between the purchasing behaviors of consumers and the space layout design, and then proceeds with observation, application and study. There are three subjects as follows to observe: 1. The study of the observation is a purchasing behavior of consumer in the supermarket and the subject of the observation is in the department stores. Elements of the observation are customers’ moving line, the customers’ density in the market, shopping process. There are 320 customers observed in this case study, and we found: (1) It is positive co-relation between the retention period, the units per ticket and the average ticket. The longer customers stay the more they buy. The average retention period by customer is 22 minutes. (2) 72 % of consumers prepare shopping bags by themselves. The average-unit per ticket without bags prepared is 4; self-prepared shopping bag or buying plastic shopping bag is 8 to 9. The ratio of the purchasing pieces is 1:2. (3) 46% of customers using credit cards; 49% using cash. The time for settling accounts by credit card is 40 seconds and 32 seconds for cash. Using credit card is 1.25 times longer than using cash. (4) The average waiting time for settling accounts by customer is 51 seconds. 65.7% of customers purchased more than 5 pieces; 34.3% purchased less than 5 pieces. (5) The density of customers in each moving line is not balance. Because the isle of the daily commodity zone at the entrance of the market is not wide enough, it makes customers feel crowded and difficult to pass through. 2. The observation on signage system in the market, the result is as follows: (1) Toilet sign takes the biggest proportion on each floor in the department store, 29.8%; elevator sign, second biggest, 26%; telephone booth sign, 18.2%. (2) Among the pattern of signage, 90% by picture and 10% by text. (3) For the recognition aspect, the one shows both mother and infants is easier to be recognized; the one shows only the bottle is not. Among the 5 patterns of customer’s service and VIP room, using directly the “VIP” text is easier to be recognized by using coffee cup. Among the 8 patterns of information desk, the best recognition is using pictures of the counter or a receptionist or the question mark. For the locker, the best pattern is using keys or lockers or suitcases, nevertheless, picture of shopping bags could not be recognized. 3. For the frequency of using toilet we found: (1) The usage of urinal and stool for men is 1:4; 6 times difference in time consumption. (2) The average time to go to the toilet took 46 seconds for men, and 90 seconds for women. These results are similar to the investigations by Cornell University, USA, and the association of domestic woman movement. (3) The allocation of toilet facility for men and women is 1:1.7, the reasonable proportion is 1:3, and it could be improved while adjustment.
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Chiu, Chao-Ho, i 邱朝和. "Fire Safety and Risk Management in Large Scale Department Stores". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35566055352428188177.
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碩士世新大學
企業管理研究所(含碩專班)
103
The primary objective of risk management is to identify potential hazards and prevent irreparable losses from major disaster. This paper discusses risk management from the perspective of fire safety in large scale department stores. The research process was segmented into four phases, including risk identification and crisis prevention, risk evaluation and mitigation, risk monitoring and simulation, and result evaluation and documentation. Through in-depth interviews and participant observation, this paper recognizes that while fire safety and risk prevention is a high priority of large department stores, most behaviors and processes are driven by bureaucracy and are formalistic in nature. In particular, the selection of training participants, methods and processes have been limited by the enterprises’ focus on profits and the existing laws and regulations. Consequently, fire safety training overlooks the perspectives and interests of enterprises, site representatives and customers. Therefore, this analysis provides various suggestions for the development of a proactive and comprehensive risk prevention and simulation program to effectively identity, manage and mitigate risks. Department stores can increase their responsibility in fire safety and risk management. In addition, regulatory authorities should refine fire safety laws relating to implementing facility inspections, improving operational security and increasing public awareness and participation among consumers.
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Arceneaux, Ronald J. "Department stores and the origins of American broadcasting, 1910-1931". 2007. http://purl.galileo.usg.edu/uga%5Fetd/arceneaux%5Fronald%5Fj%5F200705%5Fphd.
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Liu, Ying-Tzu, i 劉映孜. "The study on the competitiveness indices of terminal department stores". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73598919809880465230.
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碩士國立中山大學
企業管理學系研究所
99
Abstract After the financial tsunami in 2008, the global economy slowly revives. Taiwan''s department store retail industry is flourishing. There is one common feature from observing the location of these new department stores. They have all chosen to locate inside or next to the train station, high-speed railway stations, subway stations and other passenger transportation stations. Department stores in Taiwan formally entered another era. The research shows to discuss the development and definition of terminal department stores from the history of Japan’s department stores. By using quality research, the managers of SKM and GMALL reply to understand what the 7 competitions indexes of terminal department stores. 1.Based on this perspective, the study examines the seven competitions indexes of terminal department stores: 1. Site conditions and the business district: the crowd from transportation is the advantage for terminal department stores, moreover, the booming of the business district will benefit terminal department stores. 2. Commercial space and transfer stations: terminal department stores collocate the commercial space and transfer stations. 3. Product constitution and recruit firm: the major selling points of terminal department stores are famous restaurant, take-out food and instant food of convenient stores that will congregate the consumers to increase their time for shopping in other floor. 4. Service: terminal department stores add more service for customer e.g. passenger luggage storage, wireless Internet for business travelers, foreign currency exchange and delivery of goods. 5. Marketing planning ability: marketing can use not only advertisement and promotion in station, but the DM of members and online community website. 6. Finance: terminal department stores establish one or two years that are lack of overall revenue performance. 7. Overall environment and strategy: combination complementary measures and marketing abroad will add up stores’ image and promotion.