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Artykuły w czasopismach na temat „CUSTOMISED ADVERTISEMENTS”

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Data publikacji: 11 września 2023

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Abirami, B., and Meghna Rajan. "Impact of Behavioural Retargeting on the Purchase Pattern of Customers." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 9 (2022): 01–06. http://dx.doi.org/10.31305/rrijm.2022.v07.i09.001.

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Retargeting is a type of online advertising in which the consumer's previous activities are used to target them. In this paper it reflects the “impact of behavioural retargeting on the purchase pattern of consumers Using this relatively new method, businesses can now give customers customised recommendations in real time when they visit their websites, allowing them to remember their intents and possibly persuading them to make a purchase. This paper study the change in purchase pattern of the customers and it was found that the behavioural change is not influenced by retargeting advertisement

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Kim, Hyeong-Gyun. "Design of AI Digital Signage System Through User Hierarchy Analysis Based on Deep Learning." Journal of Computational and Theoretical Nanoscience 18, no. 5 (2021): 1500–1505. http://dx.doi.org/10.1166/jctn.2021.9572.

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Existing digital signage advertisements send advertisements to unspecified people, so there is a limit to the advertisement exposure effect, and it is very difficult to analyze advertisement effects because several advertisements are repeatedly exposed for a certain period of time. This paper proposes an AI digital signage system that automatically analyzes the user hierarchy based on deep learning and displays customized advertisements to users. For this, a system that learns the face of an ad viewer is built using a convolutional neural network. For preliminary training, we used face images

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Oztaysi, Basar, Sezi Cevik Onar, and Cengiz Kahraman. "A dynamic pricing model for location based systems by using spherical fuzzy AHP scoring." Journal of Intelligent & Fuzzy Systems 39, no. 5 (2020): 6293–302. http://dx.doi.org/10.3233/jifs-189097.

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Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-based ads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model f

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Hanafizadeh, Payam, Mehdi Behboudi, and Hamideh Mokhtari Hasanabad. "Online Advertising Intermediary." International Journal of Online Marketing 4, no. 1 (2014): 29–38. http://dx.doi.org/10.4018/ijom.2014010103.

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Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement's benefits away and annoying users more than before. Accordingly, this article aims at scrutinizing this critical problem by incorporating one of the next generation technologies, Lead Generation. This study introduces an e-business framework i

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Sharma, Rishi Raj, and Balpreet Kaur. "Modeling the Elements and Effects of Global Viral Advertising Content: A Cross-cultural Framework." Vision: The Journal of Business Perspective 22, no. 1 (2018): 1–10. http://dx.doi.org/10.1177/0972262917750225.

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With advancements in information and communication technology, a lot of changes have come in the way the products are being promoted by the marketers across the globe. Viral marketing incites the consumers to disseminate marketing content through various modes and one of which includes viral advertisements. The study analysed the content of global advertisements to explore the dominating factors in the ad content which makes them viral across the globe. Survey was conducted online among the respondents of Indian and American origin for measuring the effectiveness of the dominating elements on

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Bodenmiller, Adam E., Adnan K. Shaout, and Zhivko V. Tyankov. "A Classified Advertisement Framework to Support Niche and other Targeted Markets." International Journal of Enterprise Information Systems 12, no. 3 (2016): 38–59. http://dx.doi.org/10.4018/ijeis.2016070103.

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Classified advertisement sites often follow two different approaches to filter classified advertisement data to customers and potential customers. The first approach is to reach out to the broader market, allowing the customers to filter to their target market on the classified website. The downside of this approach is that it lacks the customization and specialization people in a niche market tend to prefer. The second approach is to create classified advertisement websites that are customized to meet the needs of a target or niche market. This specialization is more appealing to niche market

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Rennick, Brian, Leticia Camacho, and Andy Spackman. "Targeted awareness: promoting niche resources using confirmation emails." Library Management 41, no. 4/5 (2020): 183–91. http://dx.doi.org/10.1108/lm-11-2019-0083.

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PurposeThe purpose of this paper is to examine the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major.Design/methodology/approachOver the course of one semester, students with business and communications majors who reserved group study rooms received customized confirmation emails that included targeted advertisements for library databases. These advertisements invited students to click a link that led to a database related to a student's major. Near the end of the semester, students were invited to complete a s

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Corso, Kathiane Benedetti, and Matheus de Mello Barcellos. "A RESPOSTA DOS ESPECTADORES DO YOUTUBE A PROPAGANDAS INTEGRADAS AO CONTEÚDO DE VÍDEOS: um estudo netnográfico." Revista Observatório 5, no. 6 (2019): 171–96. http://dx.doi.org/10.20873/uft.2447-4266.2019v5n6p171.

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O presente artigo tem por objetivo analisar a resposta de usuários do YouTube à existência de propaganda inserida dentro do conteúdo de vídeosPara se chegar a tal objetivo foi realizada uma pesquisa exploratória e qualitativa através do método netnográfico. Como principais resultados foi observado que existem cinco modelos utilizados pelos produtores de conteúdo para a inserção de propagandas no conteúdo de vídeos. Os modelos com maior resposta por parte dos usuários foram aqueles que apresentavam o produto por um período maior de tempo. Sendo que as propagandas que apresentaram uma resposta m

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Jeong, Da-Bin, Mi-Seon Lee, and Hwa-Jung Choi. "Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level." Journal of the Korean Society of Cosmetology 29, no. 3 (2023): 751–63. http://dx.doi.org/10.52660/jksc.2023.29.3.751.

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In response to consumer demand for personalized content, the customized cosmetics market continues to grow, centering on the beauty industry. This study was conducted to find out the awareness and brand awareness of customized cosmetics. From February 2023, a total of 313 adult men and women residing in Korea were surveyed on the degree of awareness of customized cosmetics, domestic and foreign brand awareness and use experience, evaluation of major brands of customized cosmetics, and expectations. Statistical analysis was performed on the data collected after the survey using SPSS version 25.

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Chen, Ping Ping, Ding Ying Tan, and Xiu Feng Liu. "Research and Achievement of Customized Services in Electronic Commerce Based on Data Mining." Advanced Materials Research 546-547 (July 2012): 452–57. http://dx.doi.org/10.4028/www.scientific.net/amr.546-547.452.

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As the amount of sales increases rapidly, amount of data become very huge, and the management of customers’ relationship also becomes a more complex problem. Using data mining to analyze data to discover the rules and knowledge among them so that customized services in electronic commerce could be sustained and enterprises’ sales could be more intelligential. With data mining, we can do the following things. Firstly, it analyzes the customers’ shopping behavior and preference with association rules so that it can provide the recommending in the shopping process to make customers getting the ri

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Kaklauskas, Arturas, Edmundas Kazimieras Zavadskas, Bjoern Schuller, et al. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing." International Journal of Environmental Research and Public Health 17, no. 7 (2020): 2244. http://dx.doi.org/10.3390/ijerph17072244.

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The implementation of advertising for green housing usually involves consideration of individual differences among potential buyers, their desires for residential unit features as well as location impacts on a selected property. Much more rarely, there is consideration of the arousal and valence, affective behavior, emotional, and physiological states of possible buyers of green housing (AVABEPS) while they review the advertising. Yet, no integrated consideration of all these factors has been undertaken to date. The objective of this study was to consider, in an integrated manner, the AVABEPS,

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Lazebna, Olena, and Kateryna Korzhenevska. "COMMUNICATIVE AND PRAGMATIC FEATURES OF THE TEXTS GERMAN LANGUAGE ANNOUNCEMENTS ON THE SEARCH OF A PARTNER." Advanced Linguistics, no. 11 (August 11, 2023): 66–71. http://dx.doi.org/10.20535/2617-5339.2023.11.277610.

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The article is devoted to the analysis of communicative and pragmatic features of German advertisements about finding a partner, the language of which is characterized by certain changes in lexical content. Lexical units for the material were selected from advertisements on dating sites or newspaper sections for dating with age categories: 25-40 years and 60 or more years. The concise presentation of information and the desire to present yourself positively led to changes in the selection of lexical tools. In order to achieve his goal, the author is forced to customize the text to the target a

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Kim, Yoojung, Mihyun Kang, Sejung Marina Choi, and Yongjun Sung. "To Click or Not to Click? Investigating Antecedents of Advertisement Clicking on Facebook." Social Behavior and Personality: an international journal 44, no. 4 (2016): 657–67. http://dx.doi.org/10.2224/sbp.2016.44.4.657.

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Using its technological capabilities, Facebook has introduced customized and more relevant commercial messages for its growing number of advertisement-savvy users. We empirically examined the factors that influence the way in which users respond to Facebook-based advertising, using the perceived advertising values posited by Ducoffe's model and Facebook usage behavior as a basis. The results of an online survey that involved 758 participants show that users are more likely to click on Facebook-based advertising if they perceive it as informative rather than irritating. Moreover, the extent to

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Vasques, Mônica Heloísa Braga. "Mass Customization: more technology, less publicity and customer satisfaction." Revista Ibero-Americana de Estratégia 1, no. 1 (2007): 65–68. http://dx.doi.org/10.5585/ijsm.v1i1.15.

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This article refers to mass customization as an individual marketing strategy, centered on costumer's order, by means of technology, emphasizing the sensibility, the flexibility and the elasticity. Such an approach is based on the mass customization advantages and its principles of flexibility: the postponement, the resenquencing and the process standardization. Moreover, the article refers to the Hewlett-Packard, (PCs) success, due to its power of integrating the designs of products, processes and supply network. We can, thus, think about the end of the advertisement. So, the old message: “Bu

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Shrivastava, Ram, and Manish Nagaich. "The cultural influence on consumer behavior in India." Environment Conservation Journal 14, no. 1&2 (2013): 131–35. http://dx.doi.org/10.36953/ecj.2013.141223.

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This paper examines the effect of culture on the Indian retail market and the behavior of native consumers. Here we have tried to study in the change of behavior of consumers and their concern for their culture. Today’s era can be quoted as the era of consumerism where the market is designed and customized as per the need of hour. The focus is laid on the emerging trends in shopping and the changing shopping habits of Indians. Today the market has entirely changed the way of celebrating and living of consumers, on the other end Indian customers have accepted these re-design markets which are t

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Balnaves, Mark, and Duane Varan. "Beyond Exposure: Interactive Television and the New Media Currency." Media International Australia 105, no. 1 (2002): 95–104. http://dx.doi.org/10.1177/1329878x0210500114.

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Significant effort in advertising is directed towards maximising exposure — to ensure that, for example, a broadcast audience is exposed to an optimum number of messages in a media planning schedule. ‘Interactivity’ as it is emerging, however, has a dramatic effect on traditional assumptions about frequency and reach (how many times the message is repeated and how extensively it is received). Interactivity potentially shifts choice back to the audience, allowing a ‘bypassing’ of attempts to repeat messages. Audiences, given the choice, simply will avoid advertisements that are designed primari

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Shetty, Sharan, and Sarala Mary. "Cloud Drops Technology Application in Cloud Computing." Research & Review: Machine Learning and Cloud Computing 1, no. 2 (2022): 34–38. http://dx.doi.org/10.46610/rrmlcc.2022.v01i02.006.

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The phrase "cloud computing" refers to any activities connected with the delivery of hosted services through the Internet. The term "cloud computing" is frequently used to describe data centers that are accessible to many people online. Drops for efficient and secure data dissemination and duplication in the cloud. Technology called Cloud Drop is about cloud data protection, e.g., users have concerns about security when extracting their external sources data on external administrative management. Loss of data can be caused by attacks on other users and nodes in the cloud. Cloud Drops is a ubiq

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da Silva Klehm, Volnei, Rodrigo de Souza Braga, and Vicente Ferreira de Lucena. "A Survey of Digital Television Interactivity Technologies." Sensors 22, no. 17 (2022): 6542. http://dx.doi.org/10.3390/s22176542.

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This paper presents a survey of the worldwide use of Digital Television interactivity (DTVi) standards. First, we recall some concepts of first-generation interactivity middlewares released in the early 2000s, such as the European MHP (based on Java) and the Japanese BML (based on XML). Then, we cover the new standards (emerging after 2010) that introduced the new Integrated Broadcast Broadband (IBB) model, which combines broadcast signals with a broadband interface and leverages synergies to offer high-quality, flexible, interactive and customized services and applications to viewers. Regardi

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Wen, Lingying, Wen Lin, and Mingde Guo. "Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence." Mobile Information Systems 2022 (October 11, 2022): 1–11. http://dx.doi.org/10.1155/2022/1604184.

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This paper starts from the research of computational advertising and scene theory, based on the background of artificial intelligence technology application, and studies the communication strategy of the computational advertising scene. It studies the three major strategies of computing advertising scene communication and deeply analyzes the principles and applications of scene insight strategy, content selection strategy, and community operation strategy. Results show the following: (1) under the background that the era of artificial intelligence has arrived, computing advertising uses artifi

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Shi, Jiacheng, Wen Qiao, Jianyu Hua, Ruibin Li, and Linsen Chen. "Spatial multiplexing holographic combiner for glasses-free augmented reality." Nanophotonics 9, no. 9 (2020): 3003–10. http://dx.doi.org/10.1515/nanoph-2020-0243.

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AbstractGlasses-free augmented reality is of great interest by fusing virtual 3D images naturally with physical world without the aid of any wearable equipment. Here we propose a large-scale spatial multiplexing holographic see-through combiner for full-color 3D display. The pixelated metagratings with varied orientation and spatial frequency discretely reconstruct the propagating lightfield. The irradiance pattern of each view is tailored to form super Gaussian distribution with minimized crosstalk. What’s more, spatial multiplexing holographic combiner with customized aperture size is adopte

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Burns, Jade, Keith Johnstone, Tanaka Chavanduka, et al. "Evaluation of the Sexual Health Behaviors of Black Male Adolescents and Young Adults Through Social Media Platforms: Web-Based Survey Study." JMIR Public Health and Surveillance 6, no. 3 (2020): e19219. http://dx.doi.org/10.2196/19219.

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Background Social media platforms such as Facebook, Instagram, and Twitter, which have millions of users who interact and communicate every day, have been effective in promoting sexual health interventions and in disseminating reproductive health education. They have also been shown to be useful in health promotion and have been used to track several key metrics (eg, comments, posts) among users of all demographics. However, there is a lack of research on the impact and reach of these social media platforms as a community-based tool for disseminating sexual health information and for increasin

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Nizam, Hina, and Dr Saima Masoom Ali. "Perceived Barriers And Facilitators To Access Mental Health Services Among Pakistani Adolescents." BioSight 2, no. 2 (2021): 4–12. http://dx.doi.org/10.46568/bios.v2i2.46.

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Introduction: Mental health problems have a high rate of prevalence among adolescents in Pakistan, however, the tendency to access mental health professionals for the treatment has been low due to some barriers. The current review focuses on those barriers and identifies the relevant facilitators in reducing the barriers to enhance the well-being of adolescents. Methodology: By considering the objective of the study, the adolescents whose age ranged between 10-19 years were included, the research work done during 2012-2018 was accessed through Pub Med, Science Direct, Google Scholar and SAGE a

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Bhatia, Tej K., and Mukesh Bhargava. "Reaching the Unreachable." Journal of Creative Communications 3, no. 2 (2008): 209–30. http://dx.doi.org/10.1177/097325860800300205.

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Due to globalization and the need to seek out new markets (sometimes labelled as business to 4-billion [B2-4B]), rural marketing is gaining new importance in India as well as across the globe. This article examines three facets: the marketing, linguistic and advertising of these markets. Our study shows that global companies are engaged in devising new strategies to market their products. Indian media planners have pioneered new media forms (for example, Video Vans) combining conventional and non-conventional advertising to meet the challenge of reaching rural India. The result is that message

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Lee, Yeong-Ju, and Jung-Hwa Chae. "A study on the range of user information collection and use for customized advertisements on global digital platforms: Focusing on Google, Facebook, and Amazon." Information Society & Media 21, no. 3 (2020): 89–119. http://dx.doi.org/10.52558/ism.2020.12.21.3.89.

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Ong, Ardvin Kester S., Arianne R. Pequeña, Yogi Tri Prasetyo, et al. "The Evaluation of the Local Beer Industry during the COVID-19 Pandemic and Its Relationship with Open Innovation." Journal of Open Innovation: Technology, Market, and Complexity 8, no. 3 (2022): 127. http://dx.doi.org/10.3390/joitmc8030127.

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The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and up-to-date understanding of Philippine-beer consumers to speed up its recovery. An online survey with 853 volunteer respondents was conducted to investigate Filipinos’ local beer consumption considering frequency, intake, expenses, and preference. A descriptive analysis of the consumers’ self-perceived evalu

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Astoriano, Lance, Gerona, Justin Albert D., and Marzan, Juan Carlos R. "The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines." Journal of Business and Management Studies 4, no. 2 (2022): 383–95. http://dx.doi.org/10.32996/jbms.2022.4.2.29.

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Digital marketing is arguably one of the preeminent marketing strategies utilized by today's vast number of businesses and companies. This strategy offers tools that enable them to promote their products to a much larger audience as it encompasses geographical boundaries. Also, it can build better relationships with customers since the content is customized to their liking. In the current study, the researchers aimed to determine how digital marketing affects the consumer behavior of Filipinos, specifically customer engagement and purchase intention. The following hypotheses were formulated: (

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Kotsev, Angel. "The Rise of the Image Banks – a Threat for the Advertising Photography?" Sledva : Journal for University Culture, no. 39 (August 20, 2019): 36–47. http://dx.doi.org/10.33919/sledva.19.39.6.

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The study presented in this article is part of the topic The Impact of Image Banks on the Advertising Photography in Bulgaria, which in turn is part of the doctoral thesis Trends in the Development of Bulgarian Advertising Photography in the Period 2000 – 2017. The purpose of the research is to explore the trends in the selection of an advertising image, i.e. when the preferred images are from image banks and when they are custom-made. The survey will present the number of photographs in Bulgarian advertisements taken from an image bank and the amount of custom made ones. Another issue conside

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Frida Thomas Pacho. "Self–Brand Connection and the Decision to Purchase Counterfeit and Original Luxury Brands in Tanzania." Journal of Consumer Sciences 8, no. 2 (2023): 93–110. http://dx.doi.org/10.29244/jcs.8.2.93-110.

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The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands. The study explored the relationship between self-brand connection and the purchase of counterfeit luxury brands, and also, evaluated the influence of economic benefits. The research was conducted through a survey of prospective luxury goods consumers, both original and counterfeit, in six malls located in two cities using a questionnaire. A sample of 930 participants was used, and the hypotheses

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Yao, Ching Bang, Shao Yu Wu, Xin Zhi Wang, and Yu Wei Chen. "Utilized QRCode and GPS to Construct a Customization Service and Fast Settlement Environment." Advanced Materials Research 225-226 (April 2011): 1341–44. http://dx.doi.org/10.4028/www.scientific.net/amr.225-226.1341.

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Along with the rapid developments of both wireless and mobility technology, as the cellular phones are with extraordinary processing speed and abundant functions, there are creations of various innovative applications of Ubiquitous Computing. In order to improve the traditional product settlement which easily lead to a long waiting line for product checkouts in front of the cash registers of supermarkets for the POS system and one dimension product labeling which is resulted the erasion or identified difficulty, we introduce the QR-Code technique as product information management technology an

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Wei, Yamin. "Advertising Image Design Skills of E-Commerce Products in the Context of the Internet of Things." Mobile Information Systems 2022 (August 8, 2022): 1–11. http://dx.doi.org/10.1155/2022/1022825.

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E-commerce companies often use image advertising as a marketing approach to introduce potential customers to the goods or services that the business offers. People’s tastes are becoming more diverse and diverse in their range of variance. It is difficult for standard e-commerce commercials that aim their message at everyone to get the results they are looking for. The most significant obstacle that must be conquered in e-commerce is figuring out how to properly communicate an image advertisement to the ideal client for e-commerce in the optimal setting. This is a problem that must be resolved.

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Novack, Tessio, Leonard Vorbeck, Heinrich Lorei, and Alexander Zipf. "Towards Detecting Building Facades with Graffiti Artwork Based on Street View Images." ISPRS International Journal of Geo-Information 9, no. 2 (2020): 98. http://dx.doi.org/10.3390/ijgi9020098.

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As a recognized type of art, graffiti is a cultural asset and an important aspect of a city’s aesthetics. As such, graffiti is associated with social and commercial vibrancy and is known to attract tourists. However, positional uncertainty and incompleteness are current issues of open geo-datasets containing graffiti data. In this paper, we present an approach towards detecting building facades with graffiti artwork based on the automatic interpretation of images from Google Street View (GSV). It starts with the identification of geo-tagged photos of graffiti artwork posted on the photo sharin

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Carlini, Beatriz Helena, Telmo Mota Ronzani, Leonardo Fernandes Martins, Henrique Pinto Gomide, and Isabel Cristina Weiss de Souza. "Demand for and availability of online support to stop smoking." Revista de Saúde Pública 46, no. 6 (2012): 1066–81. http://dx.doi.org/10.1590/s0034-89102012000600018.

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OBJECTIVES: Estimate the frequency of online searches on the topic of smoking and analyze the quality of online resources available to smokers interested in giving up smoking. METHODS: Search engines were used to revise searches and online resources related to stopping smoking in Brazil in 2010. The number of searches was determined using analytical tools available on Google Ads; the number and type of sites were determined by replicating the search patterns of internet users. The sites were classified according to content (advertising, library of articles and other). The quality of the sites

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Yazdani, Reza, Mohammad Javad Taghipourian, Mohammad Mahdi Pourpasha, and Seyed Shamseddin Hosseini. "Attracting Potential Customers in E-Commerce Environments: A Comparative Study of Metaheuristic Algorithms." Processes 10, no. 2 (2022): 369. http://dx.doi.org/10.3390/pr10020369.

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Internet technology has provided an indescribable new way for businesses to attract new customers, track their behaviour, customise services, products, and advertising. Internet technology and the new trend of online shopping have resulted in the establishment of numerous websites to sell products on a daily basis. Products compete to be displayed on the limited pages of a website in online shopping because it has a significant impact on sales. Website designers carefully select which products to display on a page in order to influence the customers’ purchasing decisions. However, concerns reg

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Sharma, Ruppal Walia. "Communicating across age-groups: variance in consumer attitudes from tweenagers to adults." Young Consumers 16, no. 3 (2015): 348–62. http://dx.doi.org/10.1108/yc-04-2014-00437.

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Purpose – This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand and purchase intention, and which age groups respond more favorably to a given cue. Design/methodology/approach – An experimental research was conducted across a sample of 1,050 respondents in Delhi to test variance in consumer attitudes across “tweenagers”, teenagers, youth, young adults and adults, when exposed to different communication cues for dummy brands of biscuits and mobile handsets. Findings – Significant

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Kashif, Muhammad, Mubashir Ayyaz, and Sara Basharat. "TV food advertising aimed at children: qualitative study of Pakistani fathers’ views." Asia Pacific Journal of Marketing and Logistics 26, no. 4 (2014): 647–58. http://dx.doi.org/10.1108/apjml-04-2014-0063.

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Purpose – There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in societies that score high on masculinity is important but absent from literature. The purpose of this paper is to present opinions of respondents as fathers, concerning the impact of TV food advertisements on children buying and consumption habits. Design/methodology/approach – The qualitative data through semi-structured interviews has been collected from 32 males having at least one child between the ages o

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Castro, Laura, Lucas Baraças, Guilherme Hashioka, and Adriana Carvalho. "376 dCBT-I with Chatbot and Artificial Intelligence: a feasibility study in Brazil." Sleep 44, Supplement_2 (2021): A149—A150. http://dx.doi.org/10.1093/sleep/zsab072.375.

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Abstract Introduction Digital cognitive-behavioral therapies for insomnia (dCBT-I) provide low-cost, evidence-based technology, effective in improving mental health and reducing healthcare costs. However, dropout rates still challenge dCBT-I scalability. Moreover, few solutions are available in middle-and-low-income economies where they are most needed. Our goal was to investigate feasibility, describing real-world data and preliminary findings of a novel, fully automated program, developed by Vigilantes do Sono (Sleep Watchers) using Chatbot and Artificial Intelligence (AI). Methods A digital

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Das, Pintu. "A prospective venue for Marketing is Social Media Marketing." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 10 (2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.

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Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing cus

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Carah, Nicholas, Maria-Gemma Brown, Amy Dobson, and Brady Robards. "THE ALGORITHMIC FLOW OF HARMFUL INDUSTRIES ADVERTISING ON SOCIAL MEDIA PLATFORMS." AoIR Selected Papers of Internet Research, March 29, 2023. http://dx.doi.org/10.5210/spir.v2022i0.12985.

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Advertising shapes our larger public culture but the typical experience of advertising is now confined to our private and algorithmically-customised social media feeds. In this project, with our partner VicHealth, we used a participatory digital method to work with 204 young Australians aged 18 to 25 to collect 5169 examples of alcohol, gambling and fast food advertising from their social media feeds. We analyse the collections of advertisements each participant sent us. The patterns across participants’ collections illustrate how social media platforms’ advertising models ‘learn’ to reflect a

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"An Survey and Adoption Framework for Customised Advertisement in Mobile Cloud Structures." International Journal of Science and Research (IJSR) 4, no. 11 (2015): 114–17. http://dx.doi.org/10.21275/v4i11.sub158789.

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GÜLPINAR DEMİRCİ, Vildan. "Machine Learning and Data Privacy in Digital Advertising." Kent Akademisi, September 22, 2022. http://dx.doi.org/10.35674/kent.1145325.

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Digital advertising provides great advantages such as lower advertising costs, fast and reliable feedbacks from customers, increased efficiency, and the ability to create detailed databases of customers, which make it increasingly more important for companies. Production of contents is mainly based on intuition and experience for conventional advertising, while it based on data for digital advertising. This makes it possible to offer targeted advertisements that are customized according to the digital trails of consumers. Targeted advertising has become the focus of digital advertising, and me

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Wang, Chih-Chien. "Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product." International Journal for Applied Information Management 1, no. 1 (2021). http://dx.doi.org/10.47738/ijaim.v1i1.4.

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Users on social media have increased rapidly in recent years, social media advertising has become a popular marketing tool for companies to promote their products. A feature of social media advertising is that marketers can use customers' online behavior to create customized advertisements, which are also known as targeting ads. In this study, we conducted experimental testing 2 (advertising type) X2 (product type) to see if increased knowledge of social advertising would influence users' attitudes towards ads. We separated two different types of advertising on Facebook, namely remarketing and

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N, Navaneeth. "Role of Social Media in Influencing Consumer Purchase Behaviour and Brand Loyalty in Bengaluru City." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 06 (2023). http://dx.doi.org/10.55041/ijsrem22598.

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This study explores the role of social media in influencing consumer purchase behavior and brand loyalty. Social media platforms have become powerful tools in shaping consumer decision-making processes. They give buyers admittance to tremendous measures of data, item surveys, and client produced content, empowering them to go with informed buy choices. Furthermore, web-based entertainment forces to be reckoned with and online networks assume a pivotal part in impacting buyer inclinations and sentiments. Besides, web-based entertainment stages work with two-way correspondence among brands and c

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"Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai." International Journal of Recent Technology and Engineering 8, no. 4S3 (2019): 284–86. http://dx.doi.org/10.35940/ijrte.d1058.1284s319.

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A client is an individual who is utilising one or added services offered by banks. A client is a one in the course of whom the banks acquire a chance to create an income in return to the service they give the client. Every bank always tries to maximise the satisfaction of their consumers by providing customised service and product. Everything in banking business depends on how well the bank product and services gives high degree of satisfaction to customers. Product and services that are offered must satisfy customer requirements at an affordable price. With regard to the service market, the b

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Huang, Chong, Lalitha Sankar, and Anand D. Sarwate. "Designing Incentive Schemes for Privacy-Sensitive Users." Journal of Privacy and Confidentiality 7, no. 1 (2015). http://dx.doi.org/10.29012/jpc.v7i1.646.

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Businesses (retailers) often wish to offer personalized advertisements (coupons) to individuals (consumers), but run the risk of strong reactions from consumers who want a customized shopping experience but feel their privacy has been violated. Existing models for privacy such as differential privacy or information theory try to quantify privacy risk but do not capture the subjective experience and heterogeneous expression of privacy-sensitivity. We propose a Markov decision process (MDP) model to capture (i) different consumer privacy sensitivities via a time-varying state; (ii) different cou

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Nasabi, Afreen Nishat A., and Sujaya H. "Consumer Buying Behaviour Trends of E-Commerce in India- A Case Study." International Journal of Management, Technology, and Social Sciences, December 31, 2022, 736–50. http://dx.doi.org/10.47992/ijmts.2581.6012.0247.

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Purpose: Asia's E-Commerce sector is booming and is estimated to develop rapidly. This paper examines the potential development areas for Indian e-commerce while providing a general picture of the Trends in Consumer Buying Behavior. Additionally, learn about several elements that will be crucial for the progress of Indian e-commerce in the future. A SWOC analysis is done for a deeper understanding of the industry. In this study, we discovered that overall e-commerce in India, an emerging sector, will grow rapidly in the years to come. Design/Methodology/Approach: The case contributes to the SW

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Gaikwad, Manali, and Prof Manish Umale. "Shopping Mall Experience Over E-commerce Websites Using Beacon Technology and Data mining Algorithms." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 06, no. 04 (2022). http://dx.doi.org/10.55041/ijsrem12339.

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The dramatic change in shopping experience over the past few decades presents many challenges to the retailers. In this technology can play an important role in enriching the shopping experience for the customers and help increase the sales of the retailers. In this paper an innovative method for doing the same is proposed. In this proposed system, customers are tracked using beacons that are set up in the retail shops and personalized discounts are offered to the customers based on their shopping patterns and purchase histories. The smartphone application detects the location of the customer

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Lee, Hae-Na, and Vikas Ashok. "Customizable Tabular Access to Web Data Records for Convenient Low-Vision Screen Magnifier Interaction." ACM Transactions on Accessible Computing, February 24, 2022. http://dx.doi.org/10.1145/3517044.

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To interact with webpages, people with low vision typically rely on screen magnifier assistive technology that enlarges screen content and also enables them to pan the content to view the different portions of a webpage. This back-and-forth panning between different webpage portions makes it especially inconvenient and arduous for screen magnifier users to interact with web data records (e.g., list of flights, products, job advertisements), as this interaction typically involves making frequent comparisons between the data records based on their attributes, e.g., comparing available flights in

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Nedelcu, Stefan, Kishan Thodkar, and Christofer Hierold. "A customizable, low-power, wireless, embedded sensing platform for resistive nanoscale sensors." Microsystems & Nanoengineering 8, no. 1 (2022). http://dx.doi.org/10.1038/s41378-021-00343-1.

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AbstractCustomizable, portable, battery-operated, wireless platforms for interfacing high-sensitivity nanoscale sensors are a means to improve spatiotemporal measurement coverage of physical parameters. Such a platform can enable the expansion of IoT for environmental and lifestyle applications. Here we report a platform capable of acquiring currents ranging from 1.5 nA to 7.2 µA full-scale with 20-bit resolution and variable sampling rates of up to 3.125 kSPS. In addition, it features a bipolar voltage programmable in the range of −10 V to +5 V with a 3.65 mV resolution. A Finite State Machin

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Cruikshank, Lauren. "Articulating Alternatives: Moving Past a Plug-and-Play Prosthetic Media Model." M/C Journal 22, no. 5 (2019). http://dx.doi.org/10.5204/mcj.1596.

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The first uncomfortable twinges started when I was a grad student, churning out my Master’s thesis on a laptop that I worked on at the library, in my bedroom, on the kitchen table, and at the coffee shop. By the last few months, typing was becoming uncomfortable for my arms, but as any thesis writer will tell you, your whole body is uncomfortable with the endless hours sitting, inputting, and revising. I didn’t think much of it until I moved on to a new city to start a PhD program. Now the burning that accompanied my essay-typing binges started to worry me more, especially since I noticed the

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Leaver, Tama. "The Social Media Contradiction: Data Mining and Digital Death." M/C Journal 16, no. 2 (2013). http://dx.doi.org/10.5204/mcj.625.

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Introduction Many social media tools and services are free to use. This fact often leads users to the mistaken presumption that the associated data generated whilst utilising these tools and services is without value. Users often focus on the social and presumed ephemeral nature of communication – imagining something that happens but then has no further record or value, akin to a telephone call – while corporations behind these tools tend to focus on the media side, the lasting value of these traces which can be combined, mined and analysed for new insight and revenue generation. This paper se

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