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Chairon Djasmy, Roby, i Nurdin Sobari. "Measuring Switch Intention In The Push Pull Mooring Framework For Self Service Technology Products: Kios Matic Bright Gas". Eduvest - Journal of Universal Studies 3, nr 1 (24.01.2023): 201–18. http://dx.doi.org/10.36418/eduvest.v3i1.727.
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This study examines the factors that influence the intention to switch customers in purchasing LPG Bright Gas products from the conventional way to purchasing through Kios Matic (self-service kiosk) using the Push-Pull Mooring model. The method used is a quantitative measurement of online survey questionnaires on 203 respondents in Jakarta with experience using Kios Matic at least 1 time. The measurement uses the SEM method to analyze research acquisition data. The results showed that the Push, Pull and Mooring factors had an influence on switching intention of the Bright Gas customers. Validation of the factors that most influence customer switching intentions can be a reference for self service providers, so that companies can formulate marketing strategies to anticipate customer switching intentions
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Chairon Djasmy, Roby, i Nurdin Sobari. "Measuring Switch Intention In The Push Pull Mooring Framework For Self Service Technology Products: Kios Matic Bright Gas". Eduvest - Journal of Universal Studies 3, nr 1 (24.01.2023): 201–18. http://dx.doi.org/10.59188/eduvest.v3i1.727.
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This study examines the factors that influence the intention to switch customers in purchasing LPG Bright Gas products from the conventional way to purchasing through Kios Matic (self-service kiosk) using the Push-Pull Mooring model. The method used is a quantitative measurement of online survey questionnaires on 203 respondents in Jakarta with experience using Kios Matic at least 1 time. The measurement uses the SEM method to analyze research acquisition data. The results showed that the Push, Pull and Mooring factors had an influence on switching intention of the Bright Gas customers. Validation of the factors that most influence customer switching intentions can be a reference for self service providers, so that companies can formulate marketing strategies to anticipate customer switching intentions
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Ribeiro, Finia, Elizabeth Barreto Araujo i Calisto Cunha Godinho. "The Mediation Effect of Customers’ Satisfaction and Trust among Food Quality and Intentions Product Purchasing Fast Food via Online in Osteria Restaurant and Burger King". Timor Leste Journal of Business and Management 5 (9.05.2023): 58–67. http://dx.doi.org/10.51703/bm.v5i0.125.
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The purpose of this study is to examine the mediation effect of customers’ satisfaction and trust on food quality and purchasing intention. It refers to food products online, fast food in Osteria restaurants, and Burger King. The participants of this study are in total of 310 samples and used questionnaire to collect the data. Also, this study used mediation analysis using Smart PLS 3.0 version tools. The result of this research revealed positive and significant relationships between food quality and customers’ satisfaction. On the other hand, there is significantly mediation effect of customer’s satisfaction and trust, on food quality and purchasing intentions online for fast food in Osteria restaurant and Burger King. Therefore, the restaurants referred are recommended to maintain food quality, guaranteeing customers’ satisfaction and trust to increase customer’s online purchasing intentions.
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AGHAYEV, Mirjalal, i Khalil ISRAFILZADE. "The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products". Management of Organizations: Systematic Research 88, nr 1 (1.12.2022): 1–16. http://dx.doi.org/10.2478/mosr-2022-0009.
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Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.
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Mohamed, Rozita Naina, Anusara Sawangchai, Mohd Saifullah Rusli, Rohani Mohd, Hiran Prasamkam, Nura Lina Md Elias i Ainun Nadzirah Mahmood. "Exploring Purchase Intention using Delivery Services Apps during Covid-19 Pandemic among Malaysian Households". Journal of International Business, Economics and Entrepreneurship 6, nr 2 (29.12.2021): 74. http://dx.doi.org/10.24191/jibe.v6i2.16681.
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Online services of product delivery apps are more critical than ever. The COVID-19 pandemic has irrevocably altered internet purchasing habits. Customers are getting comfortable using the apps for services to order and do the shopping via their smartphone using the apps. The pandemic has quickened the transition to a more digital world. However, the debate remains as to what elements influence customers' purchase intentions toward using Delivery Services Apps (DSA). This research is therefore carried out to examine the key factors affecting the intention of customers to use delivery services apps among household customers in Malaysia during Covid-19 in 2020 to 2021. The research explored the most significant factors that influence the customer purchase intention on using DSA. There are 4 independent variables which we are focusing on: time factor (TF), price factor (PF), and convenience motivation factor (CMF) and product illustration factor (PIF). From the research, we have found out that convenience motivation factor is the most important exogenous variable that can influence purchase intention directly, sequentially through shopping motivations. The other factors that have a significant impact on a customer's purchase intentions are price factor and time factors. The least important factor that influences a customer’s purchase intention is the product illustrations. The study is carried out by gathering responses from over 167 participants in Malaysia. The objective of the study is to examine the use of online delivery services apps (DSA) to run the businesses efficiently and more effectively in order to attract household customer’s purchase intention. The novelty of this study is by giving the strategies and opportunities to the online business entrepreneurs to enhance and boost their sales by using social media as a platform of online delivery services apps to the community.
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AL-Sous, Nida, Dmaithan Almajali i Abdullah Alsokkar. "Antecedents of social media influencers on customer purchase intention: Empirical study in Jordan". International Journal of Data and Network Science 7, nr 1 (2023): 125–30. http://dx.doi.org/10.5267/j.ijdns.2022.11.010.
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The present study examined the impact of social media influencers (SMIs) on consumers’ purchasing decisions, by examining the factors affecting purchase intentions of consumers. Online questionnaire was used to gather data from Facebook users as the study respondents. SMIs are currently a promising marketing technique in influencing purchase intention of customers, but in Jordan, studies on this matter are still lacking. This study therefore presented several key factors associated with SMIs in influencing the purchase intention of customers, in Jordanian context. Accordingly, the key factors affecting customer purchase intention through SMIs were examined. A model was proposed and empirically tested and validated using structural equation model (SEM), with data obtained from 390 Jordanian Facebook users. From the results, significant impact of Information Quality (IQ) and Trustworthiness (TRU) on attitude toward a brand, and consequently on purchase intentions of customers, was affirmed.
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Wang, Chia-Nan, Dinh-Chien Dang i Nguyen Van Thanh. "A Study on Factors of the E-Purchasing Product Intention toward a Dynamic Vietnamese Internet Shopping". International Journal of Economics and Finance 10, nr 10 (28.09.2018): 121. http://dx.doi.org/10.5539/ijef.v10n10p121.
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Vietnam in recently years is considered to be a country with rapid development of the e-commerce with a lot of online shopping sites e.g., Shoppee, Lazada, Tiki, and Adayroi. These sites provide a high variety of products from household devices to motorbike. However, Vietnamese people are still aware of risk in doing e-purchasing. They often go to tradition outlets to buy products. This study aims to investigate the antecedents of customers’ intentions for the case of using Internet as a new way to purchase products in Vietnam. A research model is developed relied on the integration of theory of Technology Accepted Model and Perceived risk theory to predict customer intentions to online shopping. Five factors are included in this research: Perceived Usefulness, Perceived Ease of use, Perceived Risk, Customer’s Attitude and Customer’s intention. A convenience sample of 336 respondents was collected through online and offline survey. The results of this study support that exist a positive relationship between Perceived ease of use and Perceived usefulness. Attitude, in turn is positive affected by Perceived ease of use and Perceived usefulness in which Perceived ease of use has stronger influences. While perceived risk negative impacts customers’ intention, perceived risk and Perceived usefulness, on the other hand, positive influences customers’ intention. All hypotheses are supported. It is evident that online shoppers intention are evaluated mostly based on their attitude, perceived usefulness, perceived ease of use and perceived risk.
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Ramadhani, Dhevia Halimah, i Ida Bagus Nyoman Udayana. "Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, nr 4 (15.02.2023): 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.
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This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on prospective used car buyers in Indonesia. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 used car buyers with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: influence of purchasing decisions, purchase intentions
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.R, Kavitha. "Advertising Collision in Social Media amid Facebook and Twitter". International Journal of Emerging Research in Management and Technology 6, nr 8 (25.06.2018): 329. http://dx.doi.org/10.23956/ijermt.v6i8.161.
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Marketers have recognized that social media advertising has an important part of their marketing communication strategies. Also, social media helps the organization to communicate with their customers. Social media becomes part of a person’s life. The relationship between social media and customer decision making present that social media affects advertising attitudes and brand attitude and purchasing intention of customers. It will not necessarily affect customer’s decision making but might possess a mediating effect.
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Zhang, Qingyu, i Sohail Ahmad. "Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness". Sustainability 13, nr 8 (20.04.2021): 4548. http://dx.doi.org/10.3390/su13084548.
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Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.
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Ayyash, Mohannad. "The Effect of Perceived Control of Information and Privacy Risk on Customers' Purchasing Intention in Social Commerce Platforms: The Moderating Role of Personal Interest". مجلة جامعة فلسطين التقنية للأبحاث 11, nr 1 (30.03.2023): 151–64. http://dx.doi.org/10.53671/pturj.v11i1.384.
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The necessity of high-level control on information is always on the increase by the users of the social network platforms to safeguard their privacy. Yet, scarce empirical research work and studies have investigated the impact of perceived privacy risk and perceived control of information on the purchasing intention of the customers in social commerce domains. Therefore, this study aims to examine the impact of perceived control of information and perceived privacy risk on the purchasing intention of the customers among the social commerce platforms. The personal interest’s moderating role toward the purchasing intention perceived privacy risk, and perceived control of information is also explored. Data was collected from 421 Palestinian consumers using social commerce platforms, who voluntarily participate in the current study. The findings of a PLS-SEM data analysis gleaned from Palestinian customers indicate a positive and significant relationship between perceived control of information and the purchasing intention of the customers. Besides, the findings indicate a negative and significant relationship between perceived control of information and perceived privacy risk, affecting the purchasing intention of the customers. Moreover, the results demonstrate a negative and significant relationship between perceived privacy risk and purchasing intention. Lastly, the findings indicated that the personal interest’s moderating effect is insignificant.
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Abu-Alkeir, Nidal Ismail. "Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective". International Journal of Marketing Studies 12, nr 2 (26.05.2020): 127. http://dx.doi.org/10.5539/ijms.v12n2p127.
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The main objective of the study is to examine the impact factors on consumer’s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales & marketing managers of electric & hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.
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Picaully, Maria Regina. "PENGARUH KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN GADGET DI SHOPEE INDONESIA". Jurnal Manajemen Maranatha 18, nr 1 (14.11.2018): 31–40. http://dx.doi.org/10.28932/jmm.v18i1.1094.
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Along with the development of e-commerce in Indonesia, customers are increasingly fond of shopping online to meet their needs including the needs of gadget products. However, despite the many benefits of online shopping, online shopping also has many risks to be faced. Meanwhile, whether or not a person's desire to shop online depends on the amount of benefits he receives when shopping compared to the risks he or she may encounter. One factor that can affect customers in shopping for gadgets online is the trust of customers towards online sellers. This is due to the difficulty of building trust between customers and sellers because they can not meet face to face and the product being sold can not be seen or held in the real way. This research uses descriptive and correlational method. Technique of collecting data of this research is spreading of questionaire to sample of research. After getting the data from the research sample then do the validity and reliability test data. Data that is valid and reliable then processed to know the respondent's assessment of customer trust and purchase intentions. To know the influence of customer trust on purchasing intention done linear regression analysis and t test. After doing these tests then make conclusions and suggestions. From the results of research can be concluded that Shopee Indonesia’s customers trust to gadget products are less good so affecting the intention of purchasing gadget products in Shopee Indonesia is not good . Keywords: word of mouth, customer trust, purchase intention
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Zuhri, Sarika, Ilyas Ilyas, Friesca Erwan, Rizki Agam Syahputra, Prima Denny Sentia i Zikra Noprita. "Structural Equation Modelling Analysis of Purchase Behavior of Halal Products". Indonesian Journal of Halal Research 5, nr 1 (28.02.2023): 12–20. http://dx.doi.org/10.15575/ijhar.v5i1.20170.
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Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.
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Lu, Man Hong, Muhammad Azim Abu Hassan Sha’ari, Darshini Annamalai, Muhammad Syahril Amin Bin Norazmi, Nurul Asikin Binti Hizani i King Kiat Tan. "FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN". Jurnal Manajemen dan Kewirausahaan 23, nr 2 (17.09.2021): 159–66. http://dx.doi.org/10.9744/jmk.23.2.159-166.
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The study's goal was to look into the relationship between price, product quality, and interior atmosphere and customers' purchasing intentions in the Kota Bharu, Kelantan area. Kota Bharu Mall, Aeon, Billion, Tesco, Mydin, Giant, and Pantai Timur Hypermarket were among the hypermarkets studied. Furthermore, this study was carried out to establish what the most influential variables are that which affect consumers' buying intentions and, as a result, how they choose their favourite hypermarket. The independent variables in this study were price, product quality, and interior atmospheric, while the dependent variable was purchasing intention. In this research, a questionnaire survey was used to collect data from customers at seven hypermarkets in Kota Bharu. A total of 417 accurate and usable questionnaires were collected, with responses reported on a four-point Likert-type scale, with one indicating strong disagreement and four indicating strong agreement. All of the independent variables were found to be strongly related to the dependent variables in the sample. Product quality has the highest positive correlation with purchasing intention following by Interior atmospheric and price came in second and third. This demonstrates that even minor changes in all of the independent variables have an impact on purchasing intent.
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Khatoon, Sadia, Xu Zhengliang i Hamid Hussain. "The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector". SAGE Open 10, nr 2 (kwiecień 2020): 215824402093588. http://dx.doi.org/10.1177/2158244020935887.
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This study investigates the relationship between the dimensions of electronic (E)-banking service quality and customer purchasing intentions with the mediating role of customer satisfaction. Data were collected from employees and customers, working in different banks of Qatar through a validated closed-ended questionnaire from a sample of 235. Correlation analysis and regression analysis were implied to the obtained data to test the study hypothesis, and the report provided accurate results as per our expectations. The results of the study indicate that reliability, efficiency, responsiveness, communication, security, and privacy have a significant and positive impact on customer purchasing intentions. Customer purchasing intentions are significantly increased when the customers are satisfied with E-banking service quality. The mediating role of customer satisfaction was established for E-banking service quality and customer purchase intentions. Customer satisfaction tested as a mediator has shown a partial impact on the relationship between information technology (IT), E-banking service quality, and customer purchasing intentions. This study has significantly contributed to the area of research primarily within the domain of behavioral finance. The study also provides significant implications for academicians and practitioners.
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Hung, Daisy Kee Mui, Liem Gai Sin, Neo Zhan Yuan, Nelly Lau Yenn Ni, Ng Kar Wen, Ng Suk Fang, Muhammad Rayhan, Muhammad Hasyir Ali, Joseph Willy Yose i Ufairoh Aqilah Muhsyi. "The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia". International Journal of Tourism & Hospitality in Asia Pasific 6, nr 2 (20.06.2023): 88–101. http://dx.doi.org/10.32535/ijthap.v6i2.2343.
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Customer satisfaction is crucial to the success of any business.It has been studied in the fields of business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received a lot of attention in recent decades. McDonald's is the world's leading fast service restaurant, with over 36,000 outlets worldwide and more than 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high levels of brand loyalty and customer satisfaction. This paper aims to examine how customer satisfaction, brand trust and brand loyalty may influence the purchase intention of McDonald in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form-based online survey. The findings reveal that customer satisfaction, brand trust and brand loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
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Gabriella, Sarah, i Kurniawati Kurniawati. "Anteseden Halal Purchase Behavior". Benefit: Jurnal Manajemen dan Bisnis 6, nr 2 (13.12.2021): 25–48. http://dx.doi.org/10.23917/benefit.v6i2.15492.
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There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal Norm variable on Purchase Intention, Personal Norm variable on Halal Purchasing Behavior, Attitude variable on Purchase Intention, Purchase Intention variable on Halal Purchasing Behavior and the Influence of Religion on Purchase Intention, there is an influence of Personal Norms on Purchase Intention, when mediated by Attitude, there is an effect of Attitude on Halal Buying Behavior when mediated by Purchase Intention. Implications - Users of halal cosmetic products must pay more attention to how to improve religion, personal norms, attitudes, purchase intentions, and halal purchasing behavior in purchasing halal cosmetic products so that consumers feel satisfied after purchasing halal cosmetic products. For further research, you can also add and analyze additional factors that affect the quality of halal products, experience, and image of products.
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Park, Jin Yong, i Dhanabalan Thangam. "What Makes Customers Repurchase Grocery Products from Online Stores in Korea". International Journal of E-Business Research 15, nr 4 (październik 2019): 24–39. http://dx.doi.org/10.4018/ijebr.2019100102.
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To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a structural measurement equation model by using Partial Least Square 3.0. Outcomes of study showed that, customer satisfaction and trust were the significant predictors of customer repurchase intention. The effect of customer loyalty towards repurchase intention seems to be very low. Hence, online retailers have advised to concentrate more on the activities needed to increase customer loyalty and to purchase more.
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Ravichandran, Diluxshy. "Impact of Brand Equity on Purchase Intention of Smartphone". International Journal of Research and Innovation in Social Science 07, nr 01 (2023): 264–72. http://dx.doi.org/10.47772/ijriss.2023.7106.
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Brand equity is the value added to a product that helps it stand out from rivals in the market. It serves as a competitive tool for the producers, aiding in consumer preference and brand loyalty as well as enhancing customer purchasing intents. This study aimed to investigate the effect of brand equity aspects on smartphone purchasing intentions in Sri Lanka. The study also looked into the relationship between the four components of brand equity—brand loyalty, brand awareness, brand association, and perceived quality—and the customers’ purchase intention. Data were gathered from a convenience sample of 100 smartphone users of the private bank employees in Batticaloa district to fulfil this study’s aim. The study employed a descriptive and causal research design. Data were collected using structured questionnaires. This study examined the significant relationship between Brand Equity (BE) and Purchase Intention (PI). Results showed that all brand equity parameters impacted the purchase intention of smartphones. The study concludes that the dimensions of brand equity are the key factors affecting customers’ buying propensity. This implies that brand equity and its components influence a consumer to choose a brand with higher value when considering the market environment. In order to boost industrial users, which leads to increased product consumption and purchase frequency, marketers must strengthen their brand equity.
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Meme, Roswita, i Rafael Octavianus Byre. "Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende". ANALISIS 10, nr 2 (1.09.2020): 1–13. http://dx.doi.org/10.37478/als.v10i2.686.
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This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254
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Abhinav, A., D. Singh, S. Debgupta i P. K. Bhoyar. "The Impact of COVID-19 on Online Fashion Apparel Purchase Intention". CARDIOMETRY, nr 25 (14.02.2023): 528–35. http://dx.doi.org/10.18137/cardiometry.2022.25.528535.
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The purpose of this study is to determine the influence of Covid-19 on the intention to purchase online fashion clothing. A structured questionnaire was used to collect data from 231 customers in an online survey. The researchers utilised exploratory factor analysis to uncover the most important elements that influence customer behaviour while purchasing online fashion items. Multiple regression study revealed that situational variables, practical motive, and safety and precaution had a positive and substantial influence on customers’ online buy intention for fashion items. Hedonic incentive, on the other hand, had a minor impact, despite being beneficial on purpose. A structured questionnaire was shared with the respondents for data collection. The Questionnaire was floated between individuals who purchase fashion apparel online. The questions assessing the four predictors were first subjected to an exploratory factor analysis. Second, multiple regression was used to determine the influence of these variables on online purchase intentions among customers.
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N.L., Dr Balasudarsun, Dr Sathish M., Dr Venkateswaran P.S., Dr Rameshwaran Byloppilly, Sonal Devesh i Dr Mohd Naved. "Predicting Consumers' Online Grocery Purchase Intention Within Middle-Class Families". Webology 19, nr 1 (20.01.2022): 3620–42. http://dx.doi.org/10.14704/web/v19i1/web19239.
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The goal of this study was to explore the factors that affect Generation Y's purchasing intentions to the fast-food industry in India. In the fast-food sector, purchasing intentions today are a significant component of long-term corporate sustainability. In addition, in comparison with other competitive markets, buying intentions are critical; thus, the fast-food industry must resolve this problem. In this report, the main determinants for the purchasing of Generation Y students in the Fast Food Industry in India were established. A total of 313 surveys were distributed with a response rate of 91 percent using the quantitative approach in this sample. Another goal of this study was to provide fast-food restaurants with valuable insights into how to perceive customers' purchasing intentions. By knowing the main buying determinants in the fast-food industry, leaders and managers from local fast-food restaurants in India will boost customers' experiences, overcome their problems and eventually achieve a high-quality market.
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Seelanatha, S. S. K. T., i N. R. Abeynayake. "The Effect of Social Media Advertisement Features on the Online Purchase Intention: A Case Study in Sri Lanka". Sri Lankan Journal of Applied Statistics 23, nr 3 (30.12.2022): 121–32. http://dx.doi.org/10.4038/sljastats.v23i3.8075.
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With the development of technology, most people got the chance to engage in digital marketing activities. Online shopping is a trending facility that improves day by day and social media advertisements play a major role in customers’ online purchase intention. The purpose of this study was to observe how the features of social media advertisements affect the online purchase intention of customers in Sri Lanka when purchasing products including agricultural products. The social media advertisement features that affect online purchase intention (creativity, customer feedback, entertainment and information in advertisements) were considered in this study. A google form questionnaire was used to gather data and 312 responses were collected. Confirmatory Factor Analysis and Structural Equation Modeling were used for the data analysis. After analyzing the gathered data, it was found that informative advertisements and creative advertisements on social media platforms have a direct impact on online purchasing intention. Also, the results indicated that customer feedback affects purchase intention through information. Entertaining online advertisements have an impact on purchase intention through their creativity. This study focused on only four features in social media advertisements. Therefore, future researchers should address the other advertisement features as well. The findings of this research can be used to make advertisements more useful and profitable for advertisers as well as sellers.
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Pham, Cuong Hung. "Impact of aaker’s brand equity components on retail purchase intention". LAPLAGE EM REVISTA 7, Extra-A (28.04.2021): 96–112. http://dx.doi.org/10.24115/s2446-622020217extra-a782p.96-112.
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Present research tried to examine the impact of Brand Equity components on Purchase intention in retail at Vietnam. In addition, the conceptual approach also suggested studying the relationship and effect of brand equity on Vietnam's retail buying intention. The research included an approximate 272 customers and their purchasing intentions were examined by various Vietnamese retail brands. Multiple regression and association analysis are used in this study to produce outcomes. Findings – Multiple regression research has shown that brand personality dimensions are powerful buying intentions predictors. Furthermore, the dimension of purchase intentions could have an immense influence on the dimensions of brand equity. The findings obtained about procurement intentions are vital as they can be used to define the areas of brand equity which seem to be the most relevant to explain customer likings.
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Darwin V. Mendoza, Marialyn B. Vicente i Jason V. Chavez. "Food Servicing Characteristics Of The Accommodation Products As Deal-Breakers Of Consumer Purchasing Behaviors". Journal of Namibian Studies : History Politics Culture 33 (16.05.2023): 1695–719. http://dx.doi.org/10.59670/jns.v33i.3119.
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Customers' perceptions of value have a direct impact on their overall experience and behavioral intentions of purchasing a product. Analyzing customers' intentions and motivations behind their food service experiences can shed light on the factors that influence their decision to visit specific establishments, their likelihood of revisiting, and their willingness to recommend the place to others. The purpose of this study was to explore the characteristics of food servicing and how it could influence customers to purchase accommodation. This study employed qualitative analysis to explore the experiences of customers in availing an accommodation. Customers (n=32) were interviewed about their experiences seeking information on which characteristics served as purchasing deal-breakers for them. The findings reveal that customers prioritize high-quality and appealing food products and menu offerings (healthy, local food), service quality (attitudes and behavior of the service crew), area (overall atmosphere, furniture), and pricing (discounts, low price points). These characteristics could influence their purchasing intention for an accommodation highlighting the need to meet the expectations and individual needs of the customers. These priority food servicing characteristics highlight the potential of food tourism within accommodation establishments. Understanding and addressing these factors can significantly impact consumer purchase behavior and attract more customers to the accommodation industry.
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Cunningham, Nicole, i Christine De Meyer-Heydenrych. "Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?" International Journal of Retail & Distribution Management 49, nr 6 (4.02.2021): 752–71. http://dx.doi.org/10.1108/ijrdm-07-2020-0265.
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PurposeWithin the highly competitive clothing retail industry, retailers (both affordable and premium) need to consider which customer experience elements drive customer satisfaction and repurchase intentions. The purpose of this study is to determine whether customer expectations are different for various types of clothing retailers, and what customers specifically expect when purchasing from a retailer.Design/methodology/approachFor this study, a positivistic quantitative research design and a non-probability convenience sampling method were used. A total of 222 useable questionnaires were used to conduct descriptive statistics. Confirmatory factor analysis, structural equation modelling and multi-group analysis were run to test the hypotheses.FindingsThe results indicate that customers expect affordable retailers to provide them with convenience and to create a positive shopping experience, while premium clothing retailers should offer added-value and convenience. In addition, the presence of other customers influences the experience. For both groups, satisfaction was a predictor of loyalty, which, in turn, was a predictor of repurchase intentions.Originality/valueThe study is unique as it compares the customer expectations for satisfaction and repurchase intentions for both affordable retailers and premium retailers. The study is conducted in an emerging market context where the growth of the retailing industry is visible. By conducting this study, both affordable and premium clothing retailers are more informed with regards to their customer's expectations and how those expectations should be managed in order to ensure satisfaction and repurchase intention.
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Phuong, H. L. C., L. H. Anh i A. A. Ab Rashid. "Factors Influencing Car Purchasing Intention: A Study among Vietnamese Consumers". Journal of the Society of Automotive Engineers Malaysia 4, nr 2 (1.05.2020): 229–52. http://dx.doi.org/10.56381/jsaem.v4i2.42.
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This study explored factors influencing the intention of buying a car among Vietnamese consumers. This quantitative study administered questionnaire surveys to 242 respondents in Ho Chi Minh City, Vietnam. The linear regression analysis revealed five factors influencing the car purchasing intention: brand, perceived quality, technology, the performance of the car and customers' purchasing capacity (i.e. value and income). As the strongest contribution to the car purchasing intention, the car brand contributed the most to customers’ decision-making process. Surprisingly, consumers considered safety and security very minimally when deciding to purchase their cars. Concerns and potential benefits of the results were discussed from the perspective of consumers, manufacturers, and policymakers.
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Jiang, Shi-jie, Xin Liu, Na Liu i Feiyun Xiang. "Online life insurance purchasing intention: Applying the unified theory of acceptance and use of technology". Social Behavior and Personality: an international journal 47, nr 7 (18.07.2019): 1–13. http://dx.doi.org/10.2224/sbp.8141.
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We developed and examined a theoretical model to explain the key factors influencing Chinese customers' purchasing intention of online life insurance. The proposed theoretical model incorporated the unified theory of acceptance and use of technology (UTAUT) with 2 external factors: online trust and perceived risk. SmartPLS 2.0 was used to analyze the data collected from field survey questionnaires (N = 315). The results showed that customers' online life insurance purchasing intention was significantly impacted by performance expectancy, effort expectancy, and social influence. In addition, online trust acted as both a direct antecedent of purchasing intention and an indirect antecedent through perceived risk. These findings offer Chinese insurers some guidelines for designing and marketing through this channel to increase their sales.
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Sari, Nadia Nurrahmah, i Ida Bagus Nyoman Udayana. "Arus Kas Bebas dan Pengaruh Komitmen Pembelian dan Identitas Global pada Niat Beli Produk Fashion MewahNilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia". Reslaj : Religion Education Social Laa Roiba Journal 5, nr 3 (1.03.2023): 1068–80. http://dx.doi.org/10.47467/reslaj.v5i3.1655.
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This study aims to explore the relationship and direct influence of luxury fashion on the purchase intention of luxury goods, the direct effect of purchase commitment on the purchase intention of luxury goods and the influence of global identity on the purchase intention of luxury goods. On an ongoing basis, companies can increase sales commitment behavior to engage buyers to generate interest in purchasing luxury goods. Purchase intention becomes one of the most important things in a company if a company shares information/knowledge behavior with customers, it will also increase the customer's interest in buying a product. These efforts can be realized in the form of increasing customer cognitive capital and being able to provide more services to customers. Data collected by 50 users of luxury Fahion products. The data that has been collected is then tested for validity, reliability test, hypothesis test and classic assumption test. The results showed that cognitive variables had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: purchase commitment, global identity, purchase intention of fashion products
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Takaya, Rowlan. "Antecedents Analysis of Purchase Intention". Business and Entrepreneurial Review 16, nr 1 (23.07.2019): 1. http://dx.doi.org/10.25105/ber.v16i1.4906.
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The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend. The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping. Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
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Lu, Ziye. "Analysis of Customer’s Intention of Meituan Delivery". BCP Business & Management 39 (22.02.2023): 162–69. http://dx.doi.org/10.54691/bcpbm.v39i.4059.
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Nowadays, with the Internet's explosive growth in the twenty-first century, online shopping appeals to customers since it is more convenient. In 2019, with the emergency of the COVID-19 pandemic, there are more customers now choosing online food delivery platforms. Therefore, the number of users of Meituan is increasing. In this case, the study aimed to examine how the Marketing Mix Theory (Price, Product, Place, Promotion) affects customers’ attention to use the online delivery platform by using SWOT Analysis. This paper further developed previous studies by analyzing customers’ intentions during COVID-19. The study’s findings indicated that the four factors Marketing Mix theory (product, promotion, price, and place) all have a significant impact on customers’ purchasing intention on Meituan Delivery during COVID-19. However, with a better situation of COVID-19, there will be fewer customers choosing an online delivery platform. Thus, it is recommended that online delivery platform should increase their promotions to promote customers’ intentions more.
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Nasri, Wadie. "Determinants of Consumer Online Purchasing Intention". International Journal of Cyber Research and Education 4, nr 1 (1.01.2022): 1–16. http://dx.doi.org/10.4018/ijcre.309689.
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The purpose of this paper is to understand consumers' online purchasing intentions. This study extends the technology acceptance model (TAM) by adding subjective norm, perceived enjoyment, perceived risk, and prior internet experience in the development of a theoretical model to study customers' intentions within the context of online purchasing. An empirical approach was based on an online survey of 252 people in Tunisia, undertaken during August/September 2020. The data were analyzed using structural equation modeling. The results of the study indicated that perceived usefulness, perceived enjoyment, and prior internet experience are significant positive predictors of consumers' online purchasing intentions. Nevertheless, perceived risk appeared to exert significant negative influences respectfully on consumers' online purchasing intentions. These results help the practitioners to consider the important factors in their strategies when they make strategic decisions as key factors affecting online purchasing intentions.
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Beyari, Hasan, i Hatem Garamoun. "The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework". Sustainability 14, nr 15 (5.08.2022): 9637. http://dx.doi.org/10.3390/su14159637.
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This study was an investigation into the effect of selected artificial intelligence tools and the consideration set on the end-user purchasing intentions of convenient and shopping products of Saudi Arabian customers. The consideration set was the factor that the researcher sought to associate directly with the online purchasing intention variable. The selected AI tools and approaches were machine learning, purchase duration, social product recommendation, and social media dependency. The four served as the indirect factors, as their effect was measured against the consideration set variable. The theoretical framework employed in this study comprised the unified theory of acceptance and use of technology (UTAUT) and the theory of reasoned action. The researchers used an online survey with a sample of 148 customers. In analyzing the findings, the researchers opted for the structural equation modeling (SEM) approach. The findings indicated evidence of association with a consideration set of three independent variables, namely, machine learning, purchase duration, and product recommendation. The study also established that customer consideration sets influence end-user purchase decisions for online customers.
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Shaily, Sharjana Alam. "Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India". International Journal of Marketing Studies 13, nr 1 (28.01.2021): 26. http://dx.doi.org/10.5539/ijms.v13n1p26.
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The research studies the factors of customers’ awareness of their online behavior. This paper aims to highlight the gaps in customer awareness and views regarding data privacy, marketing research, and factors that impact the purchasing intentions in developing nations like India and Bangladesh. Previously it can be seen that there has been much research done in this area, but mostly those were for developed nations. However, in developing nations, like Bangladesh and India, which are outstanding and growing markets for online marketers, the concept of data privacy is not observed meticulously. Descriptive, relational, and quantitative research methodologies were applied for the study. Inferential statistics via SPSS were used to accomplish the purpose of the research. The target population was infinite, and the sampling frame was focused on Bangladesh and India’s internet users. 440 respondents were approached, and the received response rate was close to 81%, 354 responses. Unlike this study, commonly explorative and qualitative research methodologies were considered for similar research before. The research outcomes demonstrate that consumers in Bangladesh and India are mindful of data privacy, and the result of this research supports the current literature. The outcomes showed a significant positive relationship between the consumers’ view of how online platforms of companies handle their data with their buying intentions. Nevertheless, in these recommended relationships from the framework, customer commitment’s moderating influence plays a significant role in forming buying intention. The research is particularly important for marketing professionals to understand customers’ expectations from the companies regarding customize marketing. This research envisioned to cause some influence the literature and executive implications with development of a new research framework, adjusting new variables, and hypotheses, which were solely based on keeping in mind, the customers of Bangladesh and India.
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Susilawati, E., i Y. Sutisnawati. "Analysis of Digital Marketing and Customers Purchase Intention toward Purchasing Decision on Netflix Account During Covid 19 Pandemic in Bandung". Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 3 (1.12.2022): 199–203. http://dx.doi.org/10.34010/icobest.v3i.136.
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During Covid 19 many businesses bankrupt, only less of them can survive, one of them is Netflix. However, during pandemic Netflix users increase significantly because of activity restriction so many people spend a lot of time at home and killing their time by watching Netflix. Beside that, the digital marketing that applied by Netflix also has significant effect towards the increasing numbers of users. This research aims to find the influence of digital marketing and customer intention towards purchasing decision on Netflix account during covid 19 pandemic both partially and simultaneously. Descriptive and quantitative method used in this research. There are 100 Netflix users in Bandung as respondents. The questionnaires are spread using google form. Multiple regression is applied in this research to find the correlation between variables. The result of the research showed there is positive and significant correlation between Digital Marketing towards purchasing decision. As well as customers intention towards purchasing decision also has positive and significant correlation towards purchasing decision. While simultaneously digital marketing and customers intension also has positive and significant correlation towards purchasing decision on Netflix account during covid 19 pandemic ( 71.4%) While the rest (29.6%) is influenced by other factors which is not examined by researchers.
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Kazmi, Syeda Quratulain, Asim Mubahsir, Kayenat Malik, Adnan Anwar i Muhammad Baseeruddin. "The Developing Factors of Purchase Intentions: The Emerging Trend of Private to Mega Store Environment in Pakistan". Research Journal for Societal Issues 5, nr 1 (1.04.2023): 98–112. http://dx.doi.org/10.56976/rjsi.v5i1.62.
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This research study is highlighting the shifting trend of purchasing from private retail shops to mega/big box stores. Currently, many developing economies like Pakistan are witnessing a growing trend of the shift in shopping options, and moving on mega/big box stores is one of them. This research identifies some underlying factors of big box stores which affect purchase intentions. In this study store environment is considered as an independent variable whereas purchase intention is taken as the dependent variable. Customer satisfaction and behavioral loyalty are considered mediators and the effect of price (factor) has been checked as a moderator. The philosophy of positivism is followed for this research. The research design is explanatory in nature. Data is collected through structured questionnaires from the customers of FMCG and daily routine products. The sample size is 174 and both (male and female customers were considered). Non- Probability convenience sampling technique is used. For data analysis, SMART PLS 3 software and structural equation modeling are used. The results of this research suggested that the store environment has a significant impact on purchase intention. Similarly, the store environment significantly develops purchase intention with the mediation of customer satisfaction as well. Store environment has a positive impact on behavioral loyalty, whereas behavioral loyalty does not significantly impact purchase intentions. Prices have a significant impact as moderators on store environment and customer satisfaction.
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Isa, Nasrul Fadhrullah, Imelda Albert Gisip, Sharifah Nurafizah Syed Annuar i Nelson Lajuni. "THE INFLUENCE OF PURCHASING ORIENTATIONS, ONLINE TRUST AND ONLINE PURCHASE EXPERIENCE TOWARD CUSTOMERS' ONLINE PURCHASE INTENTION". Asia Proceedings of Social Sciences 6, nr 3 (16.06.2020): 240–46. http://dx.doi.org/10.31580/apss.v6i3.1376.
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This study examines the factors influencing customers' online purchasing intentions. A questionnaire was administered to a group of 584 respondents through the purposive sampling method. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The PLS-SEM approach revealed that impulse purchase orientation was the strongest predictor of customers' online purchase intention in Malaysia. This was followed by an online purchase experience, and then online trust and quality orientation. It is also discovered that brand orientation does not significantly influence customers' online purchase intention in Malaysia. This research is helpful to online retailers in the development of business strategies and also the academicians to conduct further research by adding a new variable in the mix for generation and evolution of the concept. The originality of the paper is its investigation of the determinants as the predictors in the proposed theoretical framework and the Decomposed Theory of Planned Behavior (DTPB) as the underpinning theory for this study, something that has been overlooked in prior studies. The results underpin new and extensive inputs into marketing theory and enlarge the emergent literature related to customers' purchase intention in online shopping in Malaysia. Directions for future research are offered.
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Raizha, Alieffira, i Kurniawati Kurniawati. "RELATIONSHIP BETWEEN PRESTIGE VALUE, UTILITARIAN, HEDONIC, AND SELF-ESTEEM MOTIVES TOWARDS ONLINE SHOPPING BEHAVIOR THROUGH SHOPPING INTENTION AND IMPULSE SHOPPING TENDENCY". SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 5, nr 4 (1.10.2022): 1044–54. http://dx.doi.org/10.37481/sjr.v5i4.580.
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Marketplace is currently being disrupted by technology, similar to how the internet and digital platforms explosive rise in the globalization era. The growth of e-commerce changed customer behavior in purchasing items, from offline to online shopping, caused by some motives i.e., hedonic motives, self-esteem, and utilitarian motives. This study aims to comprehend how self-esteem, hedonic value, and utilitarian motivations relate to online shopping behavior, using shopping intention and impulse buying tendency as mediators. This study supports the idea that customers' online purchasing behavior is influenced by their intentions to shop and their propensity for impulsive purchases. 302 respondents who utilize e-commerce were distributed and their responses were gathered. As one of the requirements in this survey, respondents who complete the survey are people who have utilized e-commerce platform for at least three months. AMOS was used to analyze this study. Additionally, this study demonstrates that shopping intention is primary in online shopping behavior. This knowledge will help marketers develop strategies to maximize business performance, such as creating a variety of product categories that can boost customers' self-confidence. The product assortment should also be visually appealing, motivating, and emotionally appealing to the target market. Further discussion and implications are provided in the article.
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Harisandi, Prasetyo, i Purwanto Purwanto. "The effects of price, brand image, and product quality on customer loyalty and repurchase (a study case on customers of Walls products)". IDEAS: Journal of Management & Technology 2, nr 1 (5.09.2022): 22. http://dx.doi.org/10.33021/ideas.v2i1.3739.
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<p>Intense industry competition, as well as rapid changes and efforts to retain customers, are competitive goals and scarce resources for the ice cream industry. Price, brand image, and product quality implementation increases customer loyalty and is taken into account in the subsequent purchasing process. The goal of this study was to look at how price, brand image, and product quality affect customer loyalty and repurchase intent. A sample of 130 people who buy Walls brand ice cream products were surveyed. SEM (Structural Aquation Model) is the data analysis method used in this study to test the hypothesis. The results of this study conclude that price, brand image, and product quality have a positive effect on customer loyalty, and customer loyalty also has a positive effect on repurchase intentions. If the loyalty of the majority of customers has the strongest impact on repurchase intention.</p>
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Ling, Kwek Choon, Lau Teck Chai i Tan Hoi Piew. "The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention". International Business Research 3, nr 3 (11.06.2010): 63. http://dx.doi.org/10.5539/ibr.v3n3p63.
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The advancement of the World Wide Web has resulted in the creation of a new form of retail transactions- electronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
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Simamora, Virgo, Novi Theresia Kiak i Maria Prudensia Leda Muga. "THE EFFECT OF CELEBRITY ENDORSEMENT AND THE REPUTATION OF THE @OOTD FESS FORUM ON CONSUMER BUYING INTEREST IN FASHION PRODUCTS AMONG MILLENNIALS, JAKARTA, 2020." jmm17 8, nr 02 (18.10.2021): 58–66. http://dx.doi.org/10.30996/jmm17.v8i02.5627.
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This explanatory study seeks to explain the impact of celebrity endorsement and reputation of the @OOTDFESS Forum as exogenous factors on customers' purchase intentions as endogenous variables. Using the questionnaire, the data was collected from 100 millennials aged 20 to 40 who are residents of DKI Jakarta Province. The hypothesis in this research was tested using the Partial Least Square Modeling (PLS-SEM) methods applied with the software of SmartPLS 3.0. The findings of this study indicate that (1) celebrity endorsers have a positive and significant effect on consumers’ purchasing intention. (2) The reputation of the @OOTDFESS Forum has a positive and significant impact on consumers’ purchasing intention. (3) The celebrity endorsement and the reputation of the @OOTDFESS forum simultaneously have an effect on buying interest. According to this research, celebrity endorsement and the reputation of the @OOTDFESS forum variables cause 66.8% of the changes in consumers' purchasing intentions in the fashion industry.
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Omar, Siti Nazirah, Siti Radhiah Omar, Siti Nurul Aini Mohd Rodzi, Nurul Azlinda Chek Talib i Nor Hamiza Mohd Noor. "Factors Affecting Customer’s Intention towards Purchasing Halal Collagen Beauty Drinks in Malaysia: a Structural Equation Modelling". Journal of Entrepreneurship and Business 7, nr 2 (4.07.2021): 70–82. http://dx.doi.org/10.17687/jeb.v7i2.462.
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This study attempted to highlight the relationship between three factors, namely attitude, subjective norms, and knowledge of customers towards their intention to purchase Halal collagen beauty drinks. There is an increasing trend of consuming collagen beauty drink products among Malaysian women in recent years. As a Muslim nation, the sources of collagen which are mainly derived from animal parts have become a major concern for Muslim customers, especially their Halal status. In addition, the target respondents of this study were females because they are conscious of beauty and willing to buy several ranges of collagen beauty drink products in the market. The sample of the study consists of 380 Muslim female customers which were collected through self-administered questionnaires using a two-stages sampling technique. This study used a structural equation model (SEM) to develop and test the conceptual model. The results show that attitude, knowledge, and subjective norms have a significant relationship with customer purchase intention towards collagen beauty drink products.
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Kumar, Rajeev, i Dilip Kumar. "Customer Purchase Intention Towards Dairy Products". International Journal of Service Science, Management, Engineering, and Technology 12, nr 6 (listopad 2021): 166–80. http://dx.doi.org/10.4018/ijssmet.2021110110.
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The research paper attempts to understand the various parameters leading to customer purchase intention toward the dairy products. The study paper draws its insights and conclusions by using exploratory factor analysis (EFA) followed by incorporating confirmatory factor analysis (CFA) statistical technique along with using structural equation modeling (SEM). As per the outcome of the study, customer services variable comes out to most positively influence the attitudes of the consumers towards purchase intention followed by price of the product, quality of the dairy products, and last but not least, product packaging. This research paper identifies various factors which are making an impact on the customers' minds while purchasing milk and milk products. This paper carried out a review of literature in the field of customer purchase intention and dairy industry in order to understand the current practices, identify gaps, and suggest future research agendas.
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Jadi, Rahul, Zaid Bepari i Rekha Birje. "Assessment of Consumer Awareness on Food Labels and the Effect of the Level of Awareness of Purchasing Behaviour of Consumers in Belguam District". GBS Impact: Journal of Multi Disciplinary Research 8, nr 2 (2022): 70–78. http://dx.doi.org/10.58419/gbs.v8i2.822206.
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This study aims to validate food labelling and its impact on customer purchasing decisions. An investigation on consumer preferences, usage, perception, and knowledge of the information on food labels as well as consumer awareness prior to purchase was conducted. The research contributes to our understanding of the direct and indirect effects of food labelling on customer intention to buy or not buy the targeted food goods. A questionnaire was distributed to customers in order to gather primary data, and consumers were chosen using a stratified random sample approach. The results show that consumers' opinions regarding health messages on food labels were higher than predicted, despite the fact that there was very little health-related information on food labels. Nutritional data, health claims, accessibility and quality, logo, ingredients, and label design were the main determinants of purchase decisions. This study helped to clarify customer purchasing intentions and the value of food product labels.
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Khanam, Fahima. "Exploring the Factors Influencing Customers Purchase Intention in Online Shopping". International Journal of Customer Relationship Marketing and Management 9, nr 4 (październik 2018): 1–15. http://dx.doi.org/10.4018/ijcrmm.2018100101.
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Online shopping has increasingly become popular in Bangladesh with the introduction of globalization. Many people, specifically the younger generation, are purchasing various types of products every day online as it is convenient and saves time. Consumers are influenced to purchase online as a result of many factors including time-savings, fast delivery, ease of the transaction, and a website's user friendliness, and many more. The consumer evaluation is important to explore why a consumer intends to purchase online. The present study is an attempt to determine the factors that influence consumers' online shopping in Dhaka. Through this process, this study attempts to identify the critical factors that influence consumers' online shopping in Dhaka and to evaluate the association between these factors and consumers' online shopping habits. It also tries to determine the importance of these factors on consumers' online purchasing habits and to identify problems and suggest possible recommendations. The factors that are being considered include convenience factors, psychological factors, promotional factors, technical factors, and motivational factors. Each factor has some distinct variables. Convenience factors include less time, home delivery, and ease of transaction. Psychological factors include domain specific innovativeness, and opinion of friends and peers. Promotional factors include online ads, and social media exposure. Technical factors include user-friendliness of websites, and display of product details. Motivational factors encompass utilitarian and hedonic values. For this study the Multiple Regression Analysis Model was used. A structured questionnaire survey was conducted on 120 consumers to obtain consumers' opinion regarding how their purchase habits are sparked by different factors. The results reveal that only the home delivery system and utilitarian value of online shopping makes customers consider purchasing online. The other important influences were opinion of friend and peers, social media exposure, and display of product details. This study can hopefully shed some new insights into consumers' online purchasing habits.
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Sathiyaneela, S. P. "Impact of Humor Advertising Appeals on Consumer Purchase Intention in Vaniyambadi Town". ComFin Research 10, S1-Oct (21.10.2022): 96–102. http://dx.doi.org/10.34293/commerce.v10is1-oct.6169.
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The study aims to ascertain the relationship between the humor in ads and customer purchase decisions. In order to control consumers’ purchasing inclinations nowadays, all firms employ a range of advertising appeals in their advertisements. The researcher used convenience sampling procedures; for data collection in this study, percentages were used, and the chi-square test was performed for analysis. Theoretical information was acquired through publications, books, and earlier scholars. Finding out the benefits and relationships between humor in advertising and purchase intention is the major objective of this study. This study examined how humor in advertising influences customers’ propensity to purchase, and it found that comedy in the advertisement had a stronger impact on consumers’ purchasing decisions.
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Iqbal, Wajiha. "IMPACT OF PERCEIVED RISK ON CUSTOMER’S ONLINE PURCHASE INTENTION TOWARDS BRANDED APPARELS". Journal of Marketing Strategies 1, nr 1 (24.07.2021): 38–62. http://dx.doi.org/10.52633/jms.v1i1.3.
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The purpose of the current research is to assess the influence of perceived risk on the online purchase intention of customers towards branded apparels. To discuss perceived risk, the use of five different factors was made which are product risk, time risk, social risk, security risk, and financial risk. It has evaluated the impact of these risks on online purchase intention. To collect data, a survey has been used as a method and quantitative analysis used for testing the hypothesis established. Data were collected from 20 respondents who participated in the survey online and the collected data were analyzed by using IBM SPSS Statistics 25. The findings suggest that there is an influence of perceived risk on consumers when they are purchasing branded apparel online. Two factors product and financial risk have a significant and negative influence on customers online purchase intention. However, other factors which are security, social, and time risk are insignificant. In the context of practical implications, this study would be helpful for online retailers and would provide them with an overview of the customer’s perspective regarding the risks that restrict them from purchasing branded apparel online.
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Liao, Ying-Kai, Wann-Yih Wu i Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention". Sustainability 12, nr 18 (10.09.2020): 7461. http://dx.doi.org/10.3390/su12187461.
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The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.
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Hussain, Mohammad. "The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia". Asian Social Science 13, nr 9 (24.08.2017): 125. http://dx.doi.org/10.5539/ass.v13n9p125.
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Repeat purchasing has now become a critical factor for marketers, especially in the luxury goods market. Repeat purchasing not only saves costs (as opposed to attracting new customers), but increases sales as well. Both past and current researchers have been keen in investigating what drives consumers to repeat their purchase. The purpose of this academic research is to examine the relationship between Hedonic Value (HV), Satisfaction (S), Consumer Inertia (CI) and Product Attribute (PA) with the Repeat Purchase Intention (RPI) for luxury brands among Generation Y consumers in Malaysia. As such, eight luxury brands have been selected to investigate the consumer behaviour of consumers in Malaysia, in relation to the repeat purchase intention. This is a quantitative study that collected data from 134 respondents. Findings reveal that Hedonic Value and Satisfaction have positive and significant correlation with Repeat Purchase Intention, with Satisfaction being the strongest predictor of Repeat Purchase Intention. The findings can be used by marketers in Malaysia to aid them in creating marketing strategies to maintain their current customer base, as well as attract new customers to purchase their luxury brands within their target market. This study can also motivate current researchers to further investigate in the field of luxury brands, in an attempt to bridge the gap between luxury brands and Repeat Purchase Intention.