Gotowa bibliografia na temat „Customer loyalty”
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Artykuły w czasopismach na temat "Customer loyalty"
Aityassine, Fatima Lahcen Yachou. "Customer satisfaction, customer delight, customer retention and customer loyalty: Borderlines and insights". Uncertain Supply Chain Management 10, nr 3 (2022): 895–904. http://dx.doi.org/10.5267/j.uscm.2022.3.005.
Pełny tekst źródłaDarsono, Licen Indahwati. "LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN". KINERJA 8, nr 2 (25.01.2017): 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.
Pełny tekst źródłaQalbi, Sania Imalia, Arianis Chan, Cecep Safa'atul Barkah i Pratami Wulan Tresna. "INFLUENCE AND STRATEGY OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MICRO AND MEDIUM ENTERPRISES". Jurnal Ilmiah Ekonomi Bisnis 27, nr 3 (2022): 303–19. http://dx.doi.org/10.35760/eb.2022.v27i3.5438.
Pełny tekst źródłaAfriani, Lita Ningrum, i Hendro Setyono. "PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta)". Jurnal Fokus Manajemen Bisnis 7, nr 2 (13.02.2020): 123. http://dx.doi.org/10.12928/fokus.v7i2.1741.
Pełny tekst źródłaLukito, Raynaldi, Tommy Christian Efrata, Liestya Padmawidjaja i Wirawan E. D. Radianto. "The Impact of Perceived Quality and Perceived Value On Customer Satisfaction and Loyalty". 14th GCBSS Proceeding 2022 14, nr 2 (28.12.2022): 1. http://dx.doi.org/10.35609/gcbssproceeding.2022.2(22).
Pełny tekst źródłaBudianto, Apri. "Customer Loyalty: Quality of Service". Journal of Management Review 3, nr 1 (1.01.2019): 299. http://dx.doi.org/10.25157/jmr.v3i1.1808.
Pełny tekst źródłaHendri, Hendri, Budi Haryono i Saparso Saparso. "EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION PT. MAYBANK INDONESIA FINANCE JAKARTA BRANCH". Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) 1, nr 4 (31.10.2021): 202–11. http://dx.doi.org/10.51715/husocpument.v1i4.128.
Pełny tekst źródłaSantari, Ni Putu Nita, I. Wayan Suartina i I. Made Astrama. "Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung". Widya Amrita 1, nr 1 (20.01.2021): 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.
Pełny tekst źródłaPps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo i Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT". Jurnal Manajerial Bisnis 3, nr 3 (20.04.2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.
Pełny tekst źródłaAyuningtias, Kartika Sekar, i Trisha Gilang Saraswati. "Retail Service Quality and Customer Loyalty". Journal of Secretary and Business Administration 3, nr 1 (12.02.2019): 58. http://dx.doi.org/10.31104/jsab.v3i1.84.
Pełny tekst źródłaRozprawy doktorskie na temat "Customer loyalty"
Romppanen, Maiju, Cecilia Kellgren i Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.
Pełny tekst źródłaBackground:
During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessarily as profitable as believed and it is not easy for companies to gain competitive advantage because almost all companies have similar customer clubs.
Purpose:
This thesis evaluates through a case study of a Swedish retail company whether customer loyalty programs manage to create loyalty among their members. Appropriate features of loyalty will be examined with the intention to evaluate whether there exists other factors outside the loyalty programs that are also influencing the creation of loyalty.
Method:
A qualitative study was conducted to answer the purpose of the thesis. Within the case study several semi-structured interviews were carried out with INTERSPORT and 20 telephone interviews with INTERSPORT customers. Empirical material was analyzed with a reflection to the theoretical framework and the research questions.
Conclusions:
Customer loyalty programs can enhance the creation of loyalty, but should be seen as a complement to other aspects of the business, namely, the product line, the customer service and the store concept. However, sustainable customer loyalty is difficult to obtain because many customers today are loyal to several companies instead of one.
Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty". Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.
Pełny tekst źródłaOw, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands". Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.
Pełny tekst źródłaBehrami, Faton, i Mikael Jonasson. "Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11008.
Pełny tekst źródłaI dagens Sverige är i stort sett alla personer på något sätt kopplade till en bank. Det kan vara alltifrån lån, sparande, aktier m.m. Nästan alla personer i dagens Sverige har ett transaktionskonto dit lön, studiemedel m.m. utbetalas. På grund utav det stora utbudet av banker har det blivit viktigare för bankerna att vara konkurrenskraftiga i sina tjänster till sina kunder så att de inte byter bank. Detta har medfört att fler och fler banker satsar mycket resurser på att få sina kunder att bli lojala mot banken. Lojalitet är resultatet utav flera sammanhängande faktorer som exempelvis kundnöjdhet och service. Detta leder till uppsatsens syfte att undersöka ifall de demografiska aspekterna har påverkan på lojalitet. Genom en enkätundersökning har denna studie undersökt ifall det finns en påverkan av de demografiska aspekterna på lojalitet. Enkäten bestod av frågor som grundar sig på tidigare forskning. Den delades ut till personer i Kristianstad vid tre olika tillfällen. Totala svarsfrekvensen på de utdelade enkäterna gav oss ett deltagande på 110 respondenter. Resultaten har sedan bearbetats statistiskt för att testa ifall det råder signifikanta skillnader på lojalitet inom de olika demografiska aspekterna. Enligt denna studie kunde vi inte påvisa några skillnader inom dem demografiska aspekterna. Däremot kunde vi urskilja små skillnader i medelvärdena mellan de olika grupperna i de demografiska aspekterna.
Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship". Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16028/1/Antony_Peloso_Thesis.pdf.
Pełny tekst źródłaPeloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship". Queensland University of Technology, 2005. http://eprints.qut.edu.au/16028/.
Pełny tekst źródłaEriksson, M., i C. Schuster. "Customer loyalty in Internet banking". Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4808.
Pełny tekst źródłaIn the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks.
The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory purpose and a quantitative research method are adopted for the research.
It was found that customer satisfaction, corporate image and brand reputation and generation are factors that impact bank customer loyalty online. Switching costs, perceived service value and commitment show tendencies to impact bank customer loyalty online.
Since little research has been done on the topic bank customer loyalty, this dissertation may be of interest for researchers on customer loyalty and also for research on online loyalty for service companies. Moreover, the findings can be used as guidance for banks that want to develop their online banking and want to make sure they do everything possible to have loyal customers.
Van, La Khanh. "Customer loyalty in web-based retailing". [Melbourne] : RMIT University, 2005. http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20070108.150426/public/02whole.pdf.
Pełny tekst źródłaBae, Young Han. "Three essays on the customer satisfaction-customer loyalty association". Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.
Pełny tekst źródłaSo, Kam Fung. "An Investigation of the Role of Customer Engagement in Strengthening Service Brand Loyalty". Thesis, Griffith University, 2013. http://hdl.handle.net/10072/368139.
Pełny tekst źródłaThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Książki na temat "Customer loyalty"
Robinson, Sionade, i Lyn Etherington. Customer Loyalty. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.
Pełny tekst źródłaNacif, Roberta C. Online Customer Loyalty. Wiesbaden: Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1.
Pełny tekst źródłaLinton, Ian. Building customer loyalty. London: Pitman [for] The Institute of Management, 1993.
Znajdź pełny tekst źródłaBell, Chip R. Customer loyalty guaranteed. Avon, Mass: Adams Media, 2007.
Znajdź pełny tekst źródłaLynch, James J. Customer Loyalty and Success. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713.
Pełny tekst źródłaCavallone, Mauro. Marketing and Customer Loyalty. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3.
Pełny tekst źródłaLowenstein, Michael W. The customer loyalty pyramid. Westport, Conn: Quorum, 1997.
Znajdź pełny tekst źródłaLimited, Mintel International Group, red. Customer loyalty in retailing. London: Mintel International Group Limited, 1998.
Znajdź pełny tekst źródłaCross, Richard. Customer bonding: Pathway to lasting customer loyalty. Lincolnwood, Ill: NTC Business Books, 1995.
Znajdź pełny tekst źródłaCross, Richard. Customer bonding: Pathway to lasting customer loyalty. Lincolnwood, Ill: NTC Business Books, 1995.
Znajdź pełny tekst źródłaCzęści książek na temat "Customer loyalty"
Gassmann, Oliver, Karolin Frankenberger i Michaela Csik. "Customer Loyalty". W Geschäftsmodelle entwickeln, 105–8. München: Carl Hanser Verlag GmbH & Co. KG, 2013. http://dx.doi.org/10.3139/9783446437654.013.
Pełny tekst źródłaGassmann, Oliver, Karolin Frankenberger i Michaela Choudury. "Customer Loyalty". W Geschäftsmodelle entwickeln, 149–53. München: Carl Hanser Verlag GmbH & Co. KG, 2020. http://dx.doi.org/10.3139/9783446467620.013.
Pełny tekst źródłaGassmann, Oliver, Karolin Frankenberger i Michaela Csik. "Customer Loyalty". W Geschäftsmodelle entwickeln, 136–40. München: Carl Hanser Verlag GmbH & Co. KG, 2017. http://dx.doi.org/10.3139/9783446452848.013.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "What do customers want?" W Customer Loyalty, 1–21. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_1.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "Summary of key points". W Customer Loyalty, 168–69. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_10.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "Lessons in customer loyalty from the past". W Customer Loyalty, 22–46. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_2.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "New customers, new challenges". W Customer Loyalty, 47–71. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_3.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "The benefits of winning customer loyalty". W Customer Loyalty, 72–93. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_4.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "Customer loyalty and service brands". W Customer Loyalty, 94–106. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_5.
Pełny tekst źródłaRobinson, Sionade, i Lyn Etherington. "The one question that really matters". W Customer Loyalty, 107–24. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_6.
Pełny tekst źródłaStreszczenia konferencji na temat "Customer loyalty"
Kvíčala, Daniel, i Halina Starzyczná. "Customer Buying Behaviour in International E-commerce through Empirical E-shop Data". W Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.
Pełny tekst źródłaJ, D., Dinuka Chathuranga, J. A, K. A. Dilini, W. A, W. A i W. G. "Customer Loyalty Program". W 8th International Conference on Advances in Computing, Electronics and Communication - ACEC. Institute of Research Engineers and Doctors, 2019. http://dx.doi.org/10.15224/978-1-63248-165-8-04.
Pełny tekst źródłaBreaban, Lucian, i Remus Ion Hornoiu. "Understanding Customer Loyalty in Romanian Wellness Spa Tourism: Insights from TRA Research". W 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/057.
Pełny tekst źródłaNurainun. "Customer Loyalty and Customer Relationship Management". W Malaysia Indonesia International Conference on Economics Management and Accounting. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010520300002900.
Pełny tekst źródłaGregurec, Iva, Lucija Tomašek i Larisa Hrustek. "Complexity of Creating Customer Experience under the Influence of Digital Transformation". W Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.111.
Pełny tekst źródłaSilva, L., P. Dissanayake, B. Kumarasiri i D. Soorige. "CUSTOMER LOYALTY TOWARDS SUSTAINABLE HOTELS: CASE STUDIES IN SRI LANKA". W The 9th World Construction Symposium 2021. The Ceylon Institute of Builders - Sri Lanka, 2021. http://dx.doi.org/10.31705/wcs.2021.20.
Pełny tekst źródłaXiaoli Lin. "Gender and customer loyalty". W 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2008. http://dx.doi.org/10.1109/soli.2008.4686371.
Pełny tekst źródłaAiniyah, Shifa Mahdiya, Liza Agustina Maureen Nelloh i Cut Sjahrifa. "Life Insurance Customer Loyalty". W The International Conference on Business and Management Research (ICBMR 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201222.012.
Pełny tekst źródłaYu, Yufan. "Customer Relationship Management and Online Customers Brand Loyalty". W 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/gecss-14.2014.70.
Pełny tekst źródłaNing, Feng, Zhang Ming-li i Tang Sai-li. "Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective". W 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719854.
Pełny tekst źródłaRaporty organizacyjne na temat "Customer loyalty"
Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Boston, MA: Patricia Seybold Group, maj 2005. http://dx.doi.org/10.1571/bp5-26-05cc.
Pełny tekst źródłaKang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.
Pełny tekst źródłaDuque Rengel, VK, ME Abendaño Ramírez i AV Velásquez Benavides. Analysis of communication factors influencing customer loyalty among university students. Revista Latina de Comunicación Social, czerwiec 2017. http://dx.doi.org/10.4185/rlcs-2017-1190en.
Pełny tekst źródłaLee, Jong-Geun, Amrut Sadachar i Srikant Manchiraju. Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-283.
Pełny tekst źródłaKim, Jiyoung, i Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.
Pełny tekst źródłaJohnson, Kim K. P., Hye-Young Kim, Jung Mee Mun i Ji Young Lee. Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-637.
Pełny tekst źródłaCustomer Loyalty: Easy Does It. IEDP Ideas for Leaders, kwiecień 2014. http://dx.doi.org/10.13007/345.
Pełny tekst źródłaHow Customer Participation Builds Loyalty. IEDP Ideas for Leaders, kwiecień 2014. http://dx.doi.org/10.13007/364.
Pełny tekst źródłaFrequency Reward Vs Customer Loyalty Programs. IEDP Ideas for Leaders, listopad 2013. http://dx.doi.org/10.13007/265.
Pełny tekst źródłaDo CSR Initiatives Enhance Customer Loyalty? IEDP Ideas for Leaders, marzec 2014. http://dx.doi.org/10.13007/346.
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