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Vizingr, Tomáš. "Budování Corporate Image a Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9102.
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Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
2
Khan, Muhammad Ghayour, i Omar Khan. "Corporate Identity, Corporate Branding and Brand Image". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.
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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.
3
Janečková, Barbora. "Corporate identity a corporate image značky PRIM". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.
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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Riera, Monroig Guillermo, i Pierre Pomaret. "Differentiation through Corporate Image". Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1581.
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When studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies.This perception can lead to a competitive position in the marketplace by outperforming competitors in all the areas of corporate image. Thus, it can be observed how both companies are differentiated in the mind of the consumers in a different way.
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Hatlapa, Tomasz. "Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4594.
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The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.
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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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Christie, David John, i dave christie@hipsys com. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Griffith University. School of Management, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.095828.
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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.
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Christie, David. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Thesis, Griffith University, 2002. http://hdl.handle.net/10072/367461.
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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Management
Full Text
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Marder, Gabriella, i Yvonne Sjöblom. "Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster". Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5211.
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Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client’s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients. The question is whether a supplier’s corporate brand can play a decisive role for buyers when choosing between similar offers from numerous companies? Problem formulation & main purpose: To examine if a supplier’s corporate image has a significant impact on a company’s buying decision of knowledge based IT services. Method: Case study, interviews Conclusion: A strong corporate image can reduce the notion of several risks and increases the feeling of security and confirmation of making the right decision when choosing a new supplier. Hence it is critical to deliver what the brand promise offers. A long buying process is time consuming and hence costly and naturally a shorter buying process is preferred. Buyers tend to listen to recommendations from other companies’ which already have experience from working with the supplier. Therefore it is important to continually work on relations with existing customers to retain a good image. A buyer can perceive a knowledge based IT-service as a low involvement offer but still fear the fact that it involves many risks. A supplier’s strong corporate image can decrease such thoughts.
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Kocourková, Adéla. "Podniková identita a image neziskové organizace". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262304.
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The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Zyglidopoulos, Stylianos. "Three essays on reputational crises". Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36746.
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This dissertation studies the dynamics behind sudden, negative shifts in the corporate reputations of business firms, through three independent but related papers, a phenomenon that we refer to as a reputational crisis. This issue is of critical importance because the corporate reputation of a firm is one of its most valuable but potentially volatile intangible resources. Therefore, a better understanding of the situations where business firms suffer significant reputational losses within relatively short periods of time can contribute to both strategic management and business and society. From a strategic management perspective, the examination of sudden major losses in corporate reputation is an examination of the loss of what is potentially one of the most important intangible firm resources, if not the most important intangible resource of the firm. While, from a business and society perspective, an examination of sudden drops in corporate reputation could reveal the reputational impact that such sudden events have in the network of stakeholders (Freeman, 1984) who surround the firm and are, in a sense, the 'evaluators' of its reputation.The first paper of this dissertation consists of a theoretical exploration of the management of reputational crises caused by sudden and unexpected incidents like industrial accidents, scandals, and product failures. Drawing on the stakeholder and crisis management literatures, a model useful in providing a better understanding of reputational crises is developed. The second paper is an empirical investigation into the impact that accidents can have on the corporate reputation of business firms. More specifically the impact that a number of accident characteristics have on the reputational re-evaluations of two particular stakeholder groups, industry executives and financial analysts, is investigated with data drawn from Lexis-Nexis and the America's Most Admired Corporations (AMAC) survey of FORTUNE magazine. Finally, the third paper of the dissertation examines the Brent Spar controversy to investigate two issues of importance in the management of reputational crises: the reasons behind a company's decisions to buffer or bridge when faced with a reputational crisis; and, the role of stakeholder salience in this decision.
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Sajko, Michal. "Corporate identity". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17429.
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The content of the thesis is the process of designing a suitable corporate identity with respect to the nature of its activities and perceptions of current customers. In the paper you can find theoretical knowledge of the instruments of corporate identity, business knowledge with regard to two years experience in the company and not at least the knowing of customers habits and their opinions. An example will be a particular film club: Filmový klub VŠE. On that example I will be trying to clarify the principles of corporate identity formation.
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Seemann, Ralph. "Corporate Reputation Management durch corporate communications /". Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.
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Žulavský, Jaroslav. "Image a Identita společnosti Telefónica Czech Republic, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200189.
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The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..
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Bergstedt, Anna, i Johanna Nilsson. "What's your story? : Stories' effect on corporate image". Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6688.
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To stand out in today’s fierce competition companies need to evolve their competitive skills. Many organizations have come to realize that it is not enough to only include individual products in the offering but one has to sell the whole company. It is then required to work with the corporate identity and express ones story when promoting oneself. For the corporate identity to be successful it is critical that it is based on knowledge about the target group’s identity and an understanding of what the target group values. This thesis focuses on the part of communication of the story that is done via visual expressions and employee behavior. To connect our different areas of research we have developed a model which is presented at the end of the theoretical chapter. The model points out the importance of that corporate identity is based on both customer identity and internal elements such as the employees. It also shows that corporate image is influenced by external influences such as customer involvement and customer-to-customer interaction.
To develop the understanding of how companies in the experience industry can use storytelling and how the customer perceives it, we have made two case studies, one at Såstaholm Hotell & Konferens and the other one at Stenungsbadens Yacht Club. Interviews were made with the employees to learn about the intended corporate identity and customer questionnaires were collected to learn about the image.
The results have lead us to the following conclusions; storytelling is a useful way to express corporate identity, required that there is emotional engagement and that it permeates all parts of the organization. Visual expressions are mainly a way to communicate a theme, while employees are needed to communicate a full story. Finally we have came to the conclusion that a more suitable term for this kind of communication is story enacting.
Key words: Storytelling, corporate identity, image and experience industry.
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Mitchell, A'Shawn Lora. "Corporate Image Branding Strategies to Attract Engineering Talent". ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7561.
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Aerospace and defense leaders need corporate image branding strategies to improve their attraction of engineering talent to the industry. The purpose of this single case study was to explore corporate image branding strategies leaders use at an aerospace and defense company to attract talent and increase competitive advantage. The framework for this study was the recruitment equity model. The sample population consisted of 5 marketing leaders and 5 talent acquisition leaders of an aerospace and defense company in the eastern region of the United States. The study participants had a minimum of 5 years of experience attracting engineering talent using branding strategies. Data were collected from semistructured interviews and a review of the company's talent attraction plan. The data analysis process included methodological triangulation, coding, and identifying themes. Four themes emerged: having an attractive place to work, using social media to attract talent, ensuring the mission is the basis for attracting talent, and attracting untapped talent. Findings from this study might assist aerospace and defense leaders in implementing corporate image branding strategies that close the gap of talent attraction to the aerospace and defense industry. The implications for positive social change include the potential to increase innovation and reduce national security vulnerabilities by attracting talent to the aerospace and defense industry. The business leaders of aerospace and defense will keep the industry viable by attracting top engineering talent to a workforce that is responsible for eliminating the advanced threats to the nation and its allies.
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Mazal, Jan. "Analýza Corporate Identity společnosti MEDIARESEARCH, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74882.
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This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.
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Mpuya, Adeline Nkwimba. "The identification and awareness level of students towards the new Nelson Mandela Metropolitan University's brand". Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1024.
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In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.
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Hostašová, Olga. "Analýza image vybrané cestovní kanceláře". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12110.
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The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
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Jansson, Felix. "Företagsidentitet & image - Valet av present- och profilreklam". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6298.
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Syfte: Huvudsyftet med denna studie är att få en förståelse för vilken roll ett företags identitet och image har för valet av profilreklam. Metod: Studien är baserad på en kvalitativ undersökning där en fallstudie har gjorts av två stycken företag/organisationer som är köpare av profilreklam samt deras profilföretag. En tvärsnittsstudie har sedan gjorts av mottagaren av profilreklam. Resultat: Ett företags identitet och image har stor betydelse för valet av profilreklam, framförallt företagets strategi, kultur, design och marknadskommunikation. Begränsningar: Studien har endast undersökt två svenska företag/organisationer och deras profilföretag om hur de arbetar med att ta fram profilreklam. Praktiska implikationer: Resultatet i studien kan användas för att ta fram profilreklam som syftar till att stärka ett företags image som varumärke. Originalitet: Många forskare har undersökt företags identitet och image samtidigt som många har undersökt profilreklam i olika aspekter men få studier har kombinerat dessa två och sett vilken betydelse ett företags identitet och image har för valet av profilreklam. Nyckelord: Företagsvarumärke, företagsidentitet, företagsimage, presentreklam, profilreklam, give-aways.Objective: The main purpose of this study is to get an understanding of what purpose a corporate identity and image has for the choice of promotional products. Method: The study is based on a qualitative research and a case study has been made of two companies/organizations as buyers of promotional products and their profile companies. A cross-sectional study has been made of the receivers of promotional products. Results: A corporate identity and image have a big impact on the choice of promotional products, especially the company’s strategy, culture, design and market communication. Limitations: The study have only researched two Swedish companies/organizations and their profile companies on how they choice promotional products. Practical implications: The result in this study can be used to choose promotional products for the purpose to strengthen a company’s brand. Originality: Many researchers have studied corporate identity and image and many have studied promotional products in different aspects, but few have studied the combination of the two and looked at the meaning corporate identity and image has for the choice of promotional products. Keywords: Corporate brand, corporate identity, corporate image, promotional products, give-aways.
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Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity". Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.
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Hirsch, Gwen N. "Marketing in the Forest Service : a focus on agency image /". Master's thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-01262010-020025/.
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Baranová, Petra. "Společenská odpovědnost firem a její vliv na image firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15510.
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The master thesis deals with the topic of Corporate Social Responsibility and its impact on corporate image. The theoretical part of the thesis defines the concept of CSR and the environment of a company that CSR activities relate to. Subsequently, the thesis is concerned with corporate image and on the example of several studies in this area is examining the relationship between corporate social responsibility, company's image and purchasing behavior of consumers. The next chapter is focused on communication of socially responsible activities, as accuracy and efficiency of corporate communication may influence perception of corporate image and consequently customer's purchase intention. The next section analyzes the diverse portfolio of socially responsible activities of the Bosch Group that the author got to know thanks to an opportunity of a one year internship at this company. The Bosch CSR program represents an example of consistently planned CSR activities that are a part of a long-term corporate strategy. The last chapter of the thesis includes an own survey, in which the author focuses on the consumers' knowledge about the concept of socially responsible behavior, about trends in development and in particular about its effect on firms' image and purchasing behavior of customers. Results of the survey are compared with related surveys and studies.
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Nunez, Eloy L. "Unintended effects of corporate social responsibility on corporate reputation when is doing "good" not good for business? /". online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3274172.
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Simoes, ClaÌudia Maria Neves. "Corporate identity management : the construct, some business antecedents and outcomes". Thesis, University of Warwick, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247256.
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Hirasawa, Tetsu. "Organizational identity formation and transformation". Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607893.
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Boisseau, Catherine. "La gestion de l'image corporate au niveau international : typologie et description". Toulouse 1, 1996. http://www.theses.fr/1996TOU10016.
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La communication corporate est une technique de plus en plus pratiquée par les grandes entreprises. Elle représente l'ensemble des messages émis par l'entreprise sur elle- même auprès de ses divers partenaires. L'image corporate constitue le concept clé de cette technique. Le nouvel enjeu des entreprises est de gérer leur image au niveau mondial. Une définition et une description des stratégies d'image corporate internationale sur la base d'une étude auprès d'entreprises de quatre pays différents (Allemagne, Angleterre, Etats-unis, France) est proposée. Une typologie est réalisée, chaque stratégie identifiée est décrite en détailCorporate communication is growingly used by large groups of companies. It represents all messages that are emitted by the company about itself to its partners. The corporate image is the key concept of this technique. But the new stake of the firms is to manage their image at a worldwide level. The objective of this research is to define and describe the international corporate image strategies on the basis of a study about firms in four different countries (Germany, England, France, United-States). A cluster analysis is proposed, every strategy is identified and described in detail
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Botha, Frances-Marie. "The influence of the rural survivalist culture on corporate image". Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-11222007-140615.
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Hallberger, Petter, i Amanda Malmberg. "How Corporate Social Responsibility affect brand image - A qualitative study". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35639.
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Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. Purpose To explore how consumers brand image of companies are affected by companies‟ CSR activities.Methodology The thesis was conducted by a qualitative case study, through focus groups. Conclusion To be able to gain brand image from the work of CSR, companies have to work above the line of what is expected by society‟s consumers. The economic and legal dimensions have to be fulfilled, but they do not independently create a strong brand image. Philanthropic, and partially ethical CSR activities however, provide the possibility of a strengthened brand image.
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Warner, Catherine. "The impact of corporate social responsibility on a company's image". Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/11317.
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Includes bibliographica references (leaves 107-114).The aim of this research was to establish whether corporate social responsibility (CSR) affects a company's image by researching stakeholders' views on the CSR of an unlisted company operating in South Africa. Stakeholders of the organisation were identified and questionnaires were sent to Board members, management, employees, suppliers and customers. The results of the questionnaires were analysed to establish stakeholders' views of CSR and the implications thereof. The research provided insights into stakeholders' views on CSR and highlighted the significance of CSR to companies
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Kansbod, Mathias, i Andresen Fredrik Wang. "Corporate Identity Management : A case study of Corporate Identity within Linnaeus University". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19438.
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Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. Many universities now have a well thought out strategy for attracting students and to get a competitive advantage. In order to accomplish this it’s essential for organizations to acquire and retain some uniqueness that cannot be imitated by competitors and in the last two decades there has been an increasing attention paid to corporate identity management as a source of competitive advantage. Most researchers perceive corporate identity as an organization´s presentation of itself to its various stakeholders and the way it distinguishes itself from similar and/or competitive organizations.Using a qualitative research method we studied the case of Linnaeus University. The purpose of this research was to study how Linnaeus University is using their corporate identity in their communication against students and employers. After analyzing the results of our empirical study and reflecting on the theoretical framework we concluded that Linnaeus University places great emphasis in their identity, that it is of great importance to them and that they have put a lot of effort in their corporate identity and how they mediate it in their communication. They have a clear picture of they see the university and how they want to communicate the identity, the basis for this is clarity and a strong internal communication strategy. In accordance with the theoretical framework Linnaeus University has a good corporate identity management and the university is so far a success.We believe that there is further research that should be carried out in the field of corporate identity and image in the world of academics. More qualitative as well as quantitative empirical research would be interesting, especially to use a comparative research design investigating both several universities and potential students.
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Renberg, Lina. "Identity and image – the story of expertise in a manufacturing company". Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-21474.
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This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see if the topics are coherent. This work builds on earlier research in corporate identity and image research, stakeholder theory, corporate communication and media reputation theory. This is interesting to research as the image of the company framed by the media affects, among other things, the possibility for the company to attract new talent and employees. If there are different stories, or topics, told in the three dimensions then the future employees may not share the view of the company with the managers in it. The analysis show that there is a discrepancy between the topics on the three dimensions, both between the corporate identity and the communication through press releases, as well as between the communication through press releases and the image in news press articles.
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Christensen, Blake P. "Break fees in Australian corporate takeovers and mergers /". [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18761.pdf.
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Gudjonsdottir, Elly, i Albina Jusubova. "CSR's effect on brand image". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14997.
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The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. The quantitative method chosen was a questionnaire, more precisely. More specifically, a self-completion survey was conducted on a sample of 73 hotel guests living in a CSR friendly hotel in Malmo, Sweden.
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Bartholmé, Roland H. "Investigating determinants and perceived consequences of auditory identity management : a corporate perspective among UK companies". Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6520.
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Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image literature so far. Moreover, established corporate identity models show some visual dominance that has inhibited the integration of other sensory elements such as the auditory dimension. This thesis advances current knowledge in the corporate identity, corporate image and corporate communication domain by investigating the construct of auditory identity from a corporate perspective. In detail, the study investigates factors that determine the management of auditory identity as well as consequences of corporate auditory identity management (CAIM) as perceived by managers. A triangulated research approach was employed by using qualitative data from interviews with managers and consultants from UK companies as well as quantitative data from questionnaires completed by managers from UK companies in the media, information and communication as well as the banking and finance industry. While qualitative data initially was used to gain deeper understanding of the underresearched auditory topic, quantitative data was statistically examined using EFA and PLS-SEM to test the structural model. Findings suggest, inter alia, that the definition of corporate auditory identity provided in this research is widely supported by qualitative data. Moreover, quantitate data indicates that the support of the CEO is a key factor for the successful implementation of an auditory identity programme. Furthermore, all ten consequences of corporate auditory identity management such as gaining differentiation, improving corporate image, supporting consistent corporate communication and increasing recognisability just to name few are widely supported by qualitative as well as quantitative data. This thesis advances corporate identity, corporate image and communication literature in many ways. Mainly, it provides a valid definition of the new construct of auditory identity as well as scales for measuring corporate auditory identity management on which researchers can build in the future. Based on the identified potential of corporate sound academics are encouraged to overcome the visual dominance by incorporating auditory identity into future concepts, frameworks and models. Moreover, managers can benefit from this research and the provided definition of auditory identity in particular as it reduces the uncertainty about the auditory domain and suggests a more holistic view of corporate identity management. Additionally, this study provides managers with a deeper understanding of the potential of corporate sound by testing a set of consequences of auditory identity management. Consequently, managers are advised to employ a more strategic management of sonic elements and applications in the future. To sum up, this research is one of the first that investigates the management of sound from a corporate perspective and the researcher strongly believes that it constitutes a foundation that facilitates a variety of avenues for research.
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ZHANG, YA–CHUN, i 張雅君. "Corporate Social Responsibility and Corporate Image". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/32657407455941178308.
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碩士康寧大學
企業管理研究所
103
Faced with a rapid changing environment, in order to ensure sustainable management, a business must fulfill its corporate social responsibilities and establish its corporate image to enhance its market competitiveness. The study focuses on domestic enterprises to propose ways to assess CSR strategies and examine the influential factors of CSR strategy. According to the findings of the study, the higher the consumers’ cognition of the CSR, the greater the positive influence it will have on corporate image. Conversely, the lower the consumers’ cognition of the CSR, the lesser the positive influence it will have on the corporate image. In addition, corporate image also exerts a positive influence on the consumers’ willingness to buy, but the consumers’ cognition of CSR has no direct impact on willingness to buy. Of the various constructs of CSR, economic responsibility has the greatest influence on corporate image; therefore, these are key factors to be taken into consideration when fulfilling corporate social responsibilities.
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Lai, Pei-Hsin, i 賴佩欣. "The Relationships among Corporate Social Responsibility, Corporate Image, Brand Image, Customer Value, and Customer Satisfaction". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/84870163959494982546.
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碩士靜宜大學
國際企業學系
103
With industrial development, social progress and the impact of internationalization, corporate social responsibility (CSR) has been gradually emphasized and consumers increasingly put focus on the company’s contribution to society. Investigations of corporate social responsibility, corporate image, brand image, customer value and customer satisfaction were very few in the past. The main purpose of this study is to explore the relationship among these five. Using McDonald's as the study company, this research used questionnaires from the Internet to collect information of the sample consumers who are aware of McDonald's corporate social responsibility. A total of 210 valid questionnaires were collected. SPSS statistical software for statistical analysis was used. The result shows that corporate social responsibility has both significant positive impact on customer value, corporate image and brand image. Secondly, the corporate image and brand image also have positive effect on customer value. To explore the impact of customer value for the customer satisfaction, the result reveals that customer value has positive influence upon customer satisfaction. Finally, for practical implications, the study recommends that companies should strive to three things, namely the enterprise should respect laws and regulations, companies should make actions of moral and honest and company should pay attention to the moral principle of priority to reach the economic performance. These will enable company to enhance its customer value.
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Bedeker, F. R. "Mediamonitering in die bestuur van korporatiewe beeld". Thesis, 2012. http://hdl.handle.net/10210/6877.
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M.Comm.Die waarde van hierdie ondersoek hou verband met die bemarking van 'n onderneming en die handhawing van 'n mededingende voordeel deur die projektering van 'n positiewe beeld (Anon., 1995a:92; Bateman & Zeithaml, 1993:75; Caminiti, 1992:50; Kotler & Armstrong, 1991:240). Hierdie aspek neem toe in belangrikheid soos wat die besigheidsmilieu in Suid-Afrika verander, veral wat betref die toetrede van buitelandse maatskappye tot die Suid-Afrikaanse mark.
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Liu, Hsin-Yi, i 劉欣怡. "Study on the Relationship between Corporate Social Responsibility and Corporate Image". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80715378510745220069.
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碩士朝陽科技大學
企業管理系碩士班
101
In recent years, corporate social responsibility (CSR) has become a well discussed topic among corporations around the world. Many past studies found that corporate image could be enhanced when corporations fulfill their corporate social responsibility, and this in turn influences consumers’ purchase intention. Hence, social responsibility has become an important topic that arouses general concern. Corporations have different motivations and behaviors for promoting social responsibility. Motivations may include ethical consideration, economic and financial consideration, corporate reputation, while behaviors include compulsory duty and voluntary behaviors, or behaviors that aim at employees and those aim at external economy and environment. What impact does different CSR motivations and behaviors have on the corporate image is an issue that calls for our attention. Implementation of social responsibility in the fast food industry and retail industry was analyzed, and different corporations were compared to see if they have different emphasis on CSR motivations and behaviors. Moreover, it was also explored whether these motivations and behaviors have different impact on the corporate image of various corporations. Based on analysis of the results, the study also discussed the management implications of the relationship between social responsibility and corporate image, and proposed specific recommendations of how to plan and promote social responsibility in order to effectively enhance corporate image.
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Hsu, Yun-Chia, i 徐韻佳. "The effects of Corporate Sponsorship on Corporate Image and Purchase Intention". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14459509772063479173.
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碩士淡江大學
國際貿易學系國際企業學碩士班
97
Corporate sponsorship is not only a philanthropic behavior but a marketing communications vehicle. A considerable amount of research has shown that two of the most common reasons why corporation enter into sponsorship are to increase corporate image and purchase intention. Therefore, this research discuss factors that affect corporate sponsoring efficiency through consumers’ perceptions, aim at corporate sponsoring ‘recreational sports’, and anticipant this research can help corporation in marketing affairs. This study chooses students Tamkang University as the research object that use the Stratified Random Sampling Proportional Allocation. We adopt questionnaire as a research tool with the main analytical methods for the regression analysis. This study finds that when consumers hold favorable attitudes toward the sponsor, the sponsor can enhance their corporate image and purchase intention by sponsorship. When consumers hold favorable attitudes toward recreational sports, the sponsor can enhance their purchase intention by sponsorship. When consumers consider the higher the congruence of the sponsor’s corporate image and sponsoring event is, the sponsor can enhance their corporate image and purchase intention by sponsorship. Corporate image has remarkable mediators influence results to the impact of consumers’ perceptions on purchase intention.
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Liou, Mingyi, i 劉明益. "The Relationships Between Corporate Image And Corporate Reputation As Mediator By Consistent Corporate Visual Identity". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19749675343946808946.
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碩士義守大學
管理學院管理碩博士班
100
The purpose of this paper is to discuss that whether the enterprise have another strategy to keep their advantage in highly competitive and advertising wearout? This article aims to explore the relationship among consistent CVI, corporate image and corporate reputation. The results indicate consistency of CVI, it play the mediator role between corporate image and corporate reputation. Practical implications, follow van den Bosch et al. (2004) referred to as the reference. First, enterprise should planning strategic integration and the establishment of the CVI guidelines for the application. Second, development of the visual design tool must be balanced, for example corporate should improve the design of warehouse store to shape the atmosphere of high texture to enhance the consumer the emotional identification of the enterprise. Last, enterprise should regularly check the overall identity system in order to maintain the consistency of CVI.
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Chen, Chien-Chung, i 陳建忠. "The Study of the Relationships among Brand Image, Corporate Image, Country - of - Origin Image". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80427109049725029868.
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碩士淡江大學
企業管理學系碩士在職專班
101
Image is important. Past studies mostly focus on the relation of brand image with corporate image or brand image with country of origin image. This study will use smartphones (iPhone series/Galaxy series) for the subject to research brand image, corporate image, country of origin image and take product involvement as a moderator variable to analyze the three images’ correlation. The study by the smartphone products, to explore the brand image, corporate image, country of origin image connected between each other and products involved in the interference effect. Take the "convenience sampling" sampling, and use the internet questionnaire over the internet with the issuance of the questionnaire, of explore by measuring the difference between the brand image, corporate image, country of origin image. After empirical analysis, the findings are summarized as follows: 1. The relationship between brand image and corporate image is positive. 2. The relationship for the country of origin image to the corporate image is is positive. 3. The relationship for the country of origin image to the brand image is positive. 4. Product involvement does not have the effects of interference on the association between the brand image and corporate image.
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Souček, Martin. "Corporate identity". Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-93353.
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Lee, Chia-yueh, i 李家悅. "Service Quality and Corporate Image of Airline". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97860548945446159100.
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碩士淡江大學
管理科學學系
91
In this study, the goal is to understand the relationship between service quality and corporate image of airline company international line and the cognition of passengers’ service quality has significant different or not. Basing on the PZB model, comparing consumer type and population statistical variables of passenger with the constructs of service quality. We found that according to principal factor analysis, we extract 7 components of PZB measurement, which are 『Booking service』、『Luggage service』、『Service on plane』、『Counter convenience』、『Respect for customer』、『Airline company image』 and 『Integrated service quality』; In consumer type, important airline company、national and international company、member and non-member、different cabin seat types have significant difference in service quality ;『Internet service』is the most expected service; In population statistic, different ages and educational degrees have significant difference in service quality, but different sex、occupation、allocated money and living area haven’t;『Airline company image』 and 『Integrated service quality』has significant positive correlation.
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Chen, Shiao-Shiuan, i 陳曉暄. "Corporate Image Recognition used in Architectural Design". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/96620001025195396216.
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碩士大同大學
工業設計學系(所)
98
The government is now promoting the cultural and creative industry aggressively. How to integrate to professions of architectural design and brand image recognition to implement marketing activities and bring combined effects to create the competitiveness of the cultural and creative industry is now a major issue that worth to study by academics. First of all, This study implements field studies to understand the current overall development situations of brand strategy and design of the LV, CHANEL, Gucci brands. And then, it analyzes the related theories regarding enterprise recognition brand image and design by citation analysis. In addition, it will also implements interviews with professional experts of the brand recognition companies or architects, to build up the architectural design and brand recognition process questionnaire. This study adopts the Fuzzy Delphi Method to select the process items, and uses the selected items to implement the “Analytic Hierarchy Process” (AHP) at the second stage to get relative weight value of each item. Among all, the rankings of relative weight values regarding the evaluated standards of brand recognition and life cycle of architectural design of all experts are: “practical implementation” 0.356, “visual guidance” 0.158, “strategic positioning” 0.118, “interview survey” 0.111 and “CI Guidebook” 0.076. The result of practical proved result indicates that “practical implementation” is the critical stage that influences image recognition and evaluation of architectural design life cycle. Practical implementation strategy planning can enhance the recognition and brand image of the enterprise, and the related results are useful reference information for the academic circle and industry.
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Chih-Wen, Sung, i 宋志文. "A Study of Corporate Image in Taiwan". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/91979026977072605853.
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碩士國立臺灣科技大學
管理技術研究所
86
Corporate image is the whole values of company which can be evaluated by the public. And these values include quality of products , post-service, technical innovation, employees and societal duties, etc. A sound corporate image can help company to improve business reputation and to accomplish many tasks. So, we must find important corporate image attributes during the process of corporate image be molded, then we will have a well-laid strategy to establish a good corporate image.In this research, Factor Analysis was used to analyze 21 important corporate image attributes and positioning which were focused on six lead companies. The research sample was students who came from 25 universities. Besides, Content Analysis was used to analyze ACER''s corporate image, the research sample was 28 articles which were published on five kinds of famous magazines from January 1995 to December 1997.The results of this research showed that:1. The generalized dimensions of corporate image include Management Image, Symbolization Image and Marketing Image.2. The six lead companies'' corporate image include Public Relations Image, Substance Image and Leadership Image.3. These results of corporate image positioning for six lead companies were that CITI BANK was better than others in Public Relations Image, TSMC was better than others in Substance Image and ACER was better than others in Leadership Image.4. The public were influenced by the press of the company.5. For students, there were not different preference among the six lead companies but their grade. 企業形象a內容分析法
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Chen, Cheng-Ta, i 陳鉦達. "The Study of Corporate Image, Service Recovery". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/75197098065621330772.
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碩士中國文化大學
國際企業管理研究所
90
Understanding the role of corporate image in the customer retention decision is a key issue, however, it has received little attention in the service marketing area. Most customers consider that the corporate with better image usually takes better service re-covery measures. According to disconfirmation of expectation theory, however, better corporate image actually makes customers produce over-exceeding recovery expecta-tions process and leads to lower postrecovery satisfaction. This research uses experiment framework with totally 18 groups to investigate two different kinds of corporate images against three different degrees of service failures and recoveries. In summary, the results show that corporate image is positively related to recovery expectations. In turn, corporate image and recovery expectations have sig-nificant impact on postrecovery satisfaction.
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Yen, Tso-Hsun, i 顏佐訓. "The Effects of Corporate Social Responsibility on Corporate Image for Insurance Industry". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/19851638868052665449.
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碩士國立高雄第一科技大學
風險管理與保險研究所
105
In this study, the two dimensions of "cognition towards the insurance company''s corporate social responsibility" and "benefit generated from the insurance company''s corporate social responsibility" are taken as a basis to evaluate the improvement on the corporate image through the promotion of the insurance company''s corporate social responsibility. The research object is mainly composed of insurance practitioners. Under purposive sampling and questionnaire survey, a total of 200 valid questionnaires have been collected from the study objects. The result of factor analysis shows that those who have been working for 11~15 years have a higher degree of agreement towards the "cognition of corporate image" than employees who have been working for 16~20 years. Those who have an average annual income of NT$1 million ~ NT$1.5 million have a higher degree of agreement towards the "cognition of public welfare services" than employees who have an average annual income of less than NT$0.5 million. Those who have a child have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have no child at all. Those who have a total subordinates of 4~6, 7~10, and 11 individuals have a higher degree of agreement towards the “benefit of corporate’s involvement in public welfare” than employees who have a total subordinates of 0~3. Those who have a total subordinates of 7~10 individuals have a higher degree of agreement towards “benefit of improved service innovation” than employees who have a total subordinates of 0~3. Those who have been working for 11~15 years have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have been working for 1~5 years. Those who have an average annual income of NT$1 million ~ NT$1.5 million have a higher degree of agreement towards the “benefit of improved service innovation” than employees who have an average annual income of NT$1.5 million~NT$2 million.
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Chiu, Chui-Hsien, i 邱垂賢. "Corporate social responsibility, Corporate image on Employee productivity in Leofoo Deuelopment group". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/19618511774534004183.
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碩士中國文化大學
觀光休閒事業管理研究所
101
This study is from the corporate social responsibility, corporate image, employee productivity through indirect references in literature and logical reasoning, to identify the core problem. This research use Leofoo Deuelopment group, as the study of scope of the study, Leofoo Deuelopment group employee so as to convenience sampling method as a survey object, research time is September 2012 to December 2012, the survey object is Leofoo Deuelopment group employee Issued a total of 450 questionnaires, 352 valid questionnaires were used for this study. The results revealed that corporate social responsibility for corporate image is significant, corporate social responsibility for employee productivity is significant, corporate image for employee productivity is significant.
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Su, Li-Juan, i 蘇麗娟. "Corporate Social Responsibility, Corporate Image, Business Performance - Evidences from SMEs in Taiwan". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/61191466637250632597.
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碩士朝陽科技大學
財務金融系碩士班
101
The subject the enterprises carry out the responsibility to the society gains more attention. Quite a few studies confirmed that enterprises improved their corporate image and operating performance if they fulfilled their social promises. However, studies about the social responsibility of the enterprises focused more on cases or samples to large scale enterprises but much less on medium and small ones. Hence, this project mainly aimed to realize what were the ways the Taiwanese medium and small enterprises used to complete their social responsibility and to study how “the ways the enterprise adopted to fulfill their social responsibility (7 dimensions),” “enterprise image” and “operating performance” were related. In total, 420 questionnaires were randomly sent out and the valid questionnaires were 340 to give an effective response rate of 93.57%. The results showed that “to provide feedback through participating the community development,” “to feedback the community through helping the disadvantaged groups,” and “to feedback by providing corporate products for charity activities” were the most popular ways the medium and small enterprises used to carry out the social responsibility. This indicated that due to the limited resources, the help the medium and small enterprises had provided was highly related to their business operating items. Based on this operation, the relationship between the enterprises and the community residences, the enterprise images, as well as the operating performance were all enhanced. In addition, the statistical analysis of the results showed the enterprise image significantly affected the operating performance.