Gotowe bibliografie tematyczne / Corporate image

Gotowa bibliografia na temat „Corporate image”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 30 lipca 2024

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Artykuły w czasopismach na temat "Corporate image"

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Mostafa, Rania B., Cristiana R. Lages, Haseeb A. Shabbir i Des Thwaites. "Corporate Image". Journal of Service Research 18, nr 4 (15.05.2015): 468–83. http://dx.doi.org/10.1177/1094670515584146.

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image". Journal of Contemporary Marketing Science 2, nr 1 (8.04.2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.
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Flavián, Carlos, Eduardo Torres i Miguel Guinalíu. "Corporate image measurement". International Journal of Bank Marketing 22, nr 5 (sierpień 2004): 366–84. http://dx.doi.org/10.1108/02652320410549665.

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Maťová, Hana, Michal Dzian, Miroslava Triznová, Hubert Paluš i Ján Parobek. "Corporate Image Profile". Procedia Economics and Finance 34 (2015): 225–30. http://dx.doi.org/10.1016/s2212-5671(15)01623-8.

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Gray, Edmund R., i John M. T. Balmer. "Managing Corporate Image and Corporate Reputation". Long Range Planning 31, nr 5 (październik 1998): 695–702. http://dx.doi.org/10.1016/s0024-6301(98)00074-0.

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Winter, Susan J., Elizabeth Sharer, Hari K. Rajagopalan i Connie Marie Gaglio. "ICT and Corporate Image". International Journal of E-Business Research 15, nr 2 (kwiecień 2019): 22–43. http://dx.doi.org/10.4018/ijebr.2019040102.

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As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning. This article investigates the links between ICT, corporate image, and purchase decisions or other forms of support among prospective customers, a previously neglected external stakeholder group. This article presents an experiment testing the links between IT, corporate image, and support behavior among customers. The results show that there is a strong link between conspicuous use of IT artifacts and corporate image leading to support behavior among customers. Social meaning of IT indirectly affects customer support and firm survival. This explains why savvy managers adopt new IT products that are consistent with their desired corporate images without clear evidence of the productivity benefits. Implications for theory, practice and future research are discussed.
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Teng, Weichen. "Importance of corporate image for domestic brands moderated by consumer ethnocentrism". Journal of Product & Brand Management 29, nr 3 (1.08.2019): 257–72. http://dx.doi.org/10.1108/jpbm-09-2018-2020.

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Purpose Although consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study aims to help domestic brands develop corporate branding strategies by examining the effects of corporate image of domestic brands on customers’ purchase intentions. Design/methodology/approach This study investigates various aspects of corporate image, including product quality, corporate ability, corporate social responsibility (CSR) and local-customer-first (a measure that is identified in this study). It conducts a survey (N = 283) and tests eight hypotheses with bivariate regression analyses with SPSS, Hayes’ PROCESS macro and structural equation modelling with AMOS to identify significant relationships. Findings The results show that all aspects of corporate image have significant positive effects on customers’ purchase intentions towards domestic brands. However, the effect of CSR image on purchase intention is fully mediated by the corporate ability and product quality images, whereas consumer ethnocentrism moderates the corporate ability and local-customer-first images. Originality/value This study contributes to the literature by examining the effect of corporate image on customers’ domestic brand purchase intentions in emerging economies when the product quality image in the country is low. This study also identifies a new factor, local-customer-first, and its positive effect on purchase intention. It is recommended that domestic brands strengthen their CSR, corporate ability and local-customer-first images to gain local customers’ support. Furthermore, it is found that corporate ability and local-customer-first are more highly valued by ethnocentric consumers. These findings can help domestic brands develop corporate branding strategies.
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Rindell, Anne. "Time in corporate images: introducing image heritage and image‐in‐use". Qualitative Market Research: An International Journal 16, nr 2 (29.03.2013): 197–213. http://dx.doi.org/10.1108/13522751311317594.

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Goy, Oles, Оlena Razumova, Irina Hornar, Yuliia Chumaieva i Nataliia Hoi. "Research of students’ ideas about the actual and expected image of university corporate culture". Revista Amazonia Investiga 11, nr 55 (10.10.2022): 182–92. http://dx.doi.org/10.34069/ai/2022.55.07.19.

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The purpose of the article is an empirical research and theoretical substantiation of students’ ideas about the actual and expected image of university corporate culture. Materials and research methods: valid psychodiagnostic tools made it possible to determine the content-related parameters of university corporate culture relevantly and compare the studied images; a correlation matrix was construct; reliability coefficients for the obtained data were applied. Results. Differences were identified in four types of actual and expected images of corporate culture: Closed (CT), Random (RT), Open (OT), and Synchronous (ST). The author established the prevalence of the closed type (CT) of the actual image of university corporate culture (t= -2.31; p<.05). An open type (OT) was recorded (t=2.41; p<.05) as an expected image of corporate culture. The interrelation between the parameters of students’ social expectations and the parameters of the types of the desired image corporate culture was fixed. Conclusions. Students’ ideas about the actual and expected images of university corporate culture are related to the parameters of social expectations and ascertain the self-regulatory readiness of respondents for future professional activity.
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Richards, Robert D., i John W. Bagby. "An Embattled Corporate Image". Proceedings of the International Association for Business and Society 4 (1993): 113–25. http://dx.doi.org/10.5840/iabsproc199348.

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Rozprawy doktorskie na temat "Corporate image"

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Vizingr, Tomáš. "Budování Corporate Image a Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9102.

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Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Khan, Muhammad Ghayour, i Omar Khan. "Corporate Identity, Corporate Branding and Brand Image". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.
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Janečková, Barbora. "Corporate identity a corporate image značky PRIM". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.

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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Riera, Monroig Guillermo, i Pierre Pomaret. "Differentiation through Corporate Image". Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1581.

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When studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies.This perception can lead to a competitive position in the marketplace by outperforming competitors in all the areas of corporate image. Thus, it can be observed how both companies are differentiated in the mind of the consumers in a different way.

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Hatlapa, Tomasz. "Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4594.

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The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.

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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Christie, David John, i dave christie@hipsys com. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Griffith University. School of Management, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.095828.

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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.
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Christie, David. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Thesis, Griffith University, 2002. http://hdl.handle.net/10072/367461.

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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Management
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Marder, Gabriella, i Yvonne Sjöblom. "Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster". Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5211.

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Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client’s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients. The question is whether a supplier’s corporate brand can play a decisive role for buyers when choosing between similar offers from numerous companies? Problem formulation & main purpose: To examine if a supplier’s corporate image has a significant impact on a company’s buying decision of knowledge based IT services. Method: Case study, interviews Conclusion:  A strong corporate image can reduce the notion of several risks and increases the feeling of security and confirmation of making the right decision when choosing a new supplier. Hence it is critical to deliver what the brand promise offers. A long buying process is time consuming and hence costly and naturally a shorter buying process is preferred. Buyers tend to listen to recommendations from other companies’ which already have experience from working with the supplier. Therefore it is important to continually work on relations with existing customers to retain a good image. A buyer can perceive a knowledge based IT-service as a low involvement offer but still fear the fact that it involves many risks. A supplier’s strong corporate image can decrease such thoughts.
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Kocourková, Adéla. "Podniková identita a image neziskové organizace". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262304.

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The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Książki na temat "Corporate image"

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Elina, Melgin, i MGMT'89 (Conference) (1989 : Helsinki), red. Managing the corporate image. Helsinki: University of Industrial Arts, 1990.

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Schneider, Frank. Corporate-Identity-orientierte Unternehmenspolitik: Eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising. Heidelberg: Physica-Verlag, 1991.

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Gregory, James R. Marketing corporate image: The company as your number one product. Lincolnwood, Ill: N.T.C.Business Books, 1991.

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Gregory, James R. Marketing corporate image: The company as your number one product. Lincolnwood, Ill., USA: NTC Business Books, 1991.

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Gregory, James R. Marketing corporate image: The company as your number one product. Wyd. 2. Lincolnwood, IL: NTC Business Books, 1999.

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Hupperts, Isabelle. "Corporate identity" in Japan. Tokyo: Sophia University, 1985.

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L, Wynbrandt Judith, i Wynbrandt Thomas C, red. Creating a winning corporate image. New York, NY: Conference Board, 1992.

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C, Melewar T., i Karaosmanoglu Elif 1975-, red. Contemporary thoughts on corporate branding and corporate identity management. New York: Palgrave Macmillan, 2008.

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C, Melewar T., i Karaosmanoglu Elif 1975-, red. Contemporary thoughts on corporate branding and corporate identity management. New York: Palgrave Macmillan, 2008.

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Leu, Olaf. Corporate Design: Design als Programm = Corporate identity, corporate design : design as program. München: Bruckmann, 1994.

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Części książek na temat "Corporate image"

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Hutton, Peter F. "Corporate Image". W Survey Research for Managers, 63–106. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-20698-8_4.

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Hutton, Peter F. "Corporate Image". W Survey Research for Managers, 63–106. London: Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-06844-9_4.

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Rindell, Anne. "Corporate Image Heritage". W Foundations of Corporate Heritage, 275–87. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315735436-11.

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Vannucci, Virginia, i Eleonora Pantano. "Corporate brand image". W Building Corporate Identity, Image and Reputation in the Digital Era, 347–62. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-16.

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Pomering, Alan A. "Communicating Corporate Social Responsibility through Corporate Image Advertising". W The Handbook of Communication and Corporate Social Responsibility, 379–98. Oxford, UK: Wiley-Blackwell, 2011. http://dx.doi.org/10.1002/9781118083246.ch19.

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Hinterhuber, Hans H., i Eric Krauthammer. "Leadership-Verantwortung: Erscheinungsbild/Corporate Image". W Leadership — mehr als Management, 163–71. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-663-10607-4_11.

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Antola Swan, Alessandra. "The Corporate Image: Istituto Luce". W Italian and Italian American Studies, 77–107. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56506-0_5.

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Hinterhuber, Hans H., i Eric Krauthammer. "Leadership-Verantwortung: Erscheinungsbild/Corporate Image". W Leadership — mehr als Management, 161–69. Wiesbaden: Gabler Verlag, 1999. http://dx.doi.org/10.1007/978-3-322-94477-1_11.

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Foroudi, Mohammad M., Pantea Foroudi i John M. T. Balmer. "Corporate identity". W Building Corporate Identity, Image and Reputation in the Digital Era, 11–74. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-4.

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Habicht, Hagen. "Stakeholdergruppen-bezogene Erhebung von Corporate Images an Universitäten". W Universität und Image, 284–308. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8387-9_6.

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Streszczenia konferencji na temat "Corporate image"

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Yong, Zhou. "The Relationship between Corporate Music and Corporate Image Building". W 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/snce-17.2017.102.

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Jukola, Ms Päivi. "Corporate image and Finnish Astronautical Society ..." W 56th International Astronautical Congress of the International Astronautical Federation, the International Academy of Astronautics, and the International Institute of Space Law. Reston, Virigina: American Institute of Aeronautics and Astronautics, 2005. http://dx.doi.org/10.2514/6.iac-05-e4.1.07.

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Singh, Ranjita, i Philip R. Walsh. "Firm identity and image: Strategic intent to act sustainably and the opportunistic antecedents to sustainability reporting". W Corporate governance: Theory and practice. Virtus Interpress, 2022. http://dx.doi.org/10.22495/cgtapp10.

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This study seeks to examine a firm’s likelihood and level of engagement in sustainability-oriented activities as reflected in their sustainability reporting and the extent to which the range of those activities is influenced by how they engage with stakeholders through their vision, mission and values statements.
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Kandeva, Ina. "Corporate and Media Image. Social Responsibility as a Challenge for Their Building". W COMMUNICATION AND MEDIA OF THE 21ST CENTURY: EDUCATIONAL AND PROFESSIONAL CHALLENGES. Faculty of Journalism and Mass Communication, 2023. http://dx.doi.org/10.60060/ixpz5420.

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The image of a company is a complex factor that depends on a number of socio-psychological and, to a large extent, economic and managerial prerequisites. At the basis of all this is good corporate communication and building a positive media image. For the corporate image to be built, complete and functioning, a number of factors must be taken into account, one of which is the company‘s social responsibility. This article aims to strengthen the hypothesis that social commitment and corporate responsibility of a company are essential for building a good corporate image. An author‘s empirical research using the closed-type survey method is presented, in which the respondents‘ attitudes towards various factors that influence the construction of a positive corporate and media image are examined.
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Doroshenkov, G., V. Katchukovskiy i Evgeni A. Khodiakov. "Digital image reproduction systems of corporate usage". W International Conference on Optoelectronic Information Technologies, redaktorzy Sergey V. Svechnikov, Volodymyr P. Kojemiako i Sergey A. Kostyukevych. SPIE, 2001. http://dx.doi.org/10.1117/12.429697.

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Shuxia Chen i Zheng Yang. "The management of corporate image design process". W Conceptual Design (CAID/CD). IEEE, 2008. http://dx.doi.org/10.1109/caidcd.2008.4730751.

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Pham, Nhat Tan, Nhi Nguyen Huynh Thao, Khuong Thanh Nguyen i Hanh Thi My Ly. "BOOSTING CUSTOMER LOYALTY: THE ROLES OF CORPORATE SOCIAL RESPONSIBILITY, CORPORATE IMAGE AND CUSTOMER SATISFACTION". W 19th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2023. http://dx.doi.org/10.7441/dokbat.2023.24.

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Mintzer, Frederick C., i Edward Pariser. "Porting a calibrated color image across corporate boundaries". W IS&T/SPIE's Symposium on Electronic Imaging: Science and Technology, redaktorzy Jan P. Allebach i Bernice E. Rogowitz. SPIE, 1993. http://dx.doi.org/10.1117/12.152717.

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Hong, Song, Zhang Pei-li i Ma Yong. "An empirical study on the effect of corporate image upon corporate attractiveness for talents in China". W 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719875.

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Igho Elvis, Imadonmwiyi, i Ekienabor Ehijiele. "Effective Management of Corporate Image in Achieving Customer Loyalty". W 2nd International Conference on Management, Economics and Finance. Acavent, 2019. http://dx.doi.org/10.33422/2nd.icmef.2019.11.721.

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Raporty organizacyjne na temat "Corporate image"

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Bassi, Marina. What Do You Think of the IDB?: Conclusions from an Opinion Survey of Latin American Leaders about Multilateral Organizations. Inter-American Development Bank, październik 2007. http://dx.doi.org/10.18235/0010879.

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This document analyzes the results of a Web-based survey conducted by the Research Department to assess how the IDB is viewed by political and corporate leaders in the region. The questionnaire included 31 questions that compared the IDB to the IMF, World Bank, CAF, BCIE and CDB. The sample includes the responses of 336 representatives from the 26 Latin American and Caribbean IDB member countries. In general, the IDB has a better image than the other multilateral organizations in understanding development problems and contributing to their solutions. Its main comparative advantage is in the design of social service projects (education, health and social security). The IDB also is clearly perceived to outperform its peers in public sector modernization and infrastructure projects. The IDBs weakest areas are related to its efficiency (lengthy loan approvals) and efforts to help discipline macroeconomic and other policies. Respondents believe that all international organizations should expand their technical assistance and knowledge activities not tied to projects or loans. For the IDB, the survey results also assign a high priority to increasing projects in social areas.
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Vire Riascos, Javier. Identidad e imagen corporativas. Relación entre los perfiles de identidad e imagen de la Feria de Loja/Corporative Identity and image. Relation between the profiles of identity and image of the Feria de Lola. Revista Internacional de Relaciones Públicas, czerwiec 2019. http://dx.doi.org/10.5783/rirp-17-2019-10-189-208.

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Cancelo Sanmartín, Mercedes, i Gilda Gadea Aldave. Las nuevas tecnologías como instrumento de legitimación de la imagen institucional. El programa de transparencia focalizada de la Procuraduría General de Justicia del Estado de Tamaulipas en México. The new technologies as a means of legitimizing the corporate image. The program targeted transparency of the Attorney General of the State of Tamaulipas in Mexico. Revista Internacional de Relaciones Públicas, maj 2013. http://dx.doi.org/10.5783/rirp-5-2013-10-171-188.

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Jiménez-Marín, G., I. García Medina i E. Bellido-Pérez. La publicidad en el punto de venta: influencia en la imagen corporal infantil. Revista Latina de Comunicación Social, wrzesień 2017. http://dx.doi.org/10.4185/rlcs-2017-1202.

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