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1
Hatlapa, Tomasz. "Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4594.
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The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
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Sajko, Michal. "Corporate identity". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17429.
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The content of the thesis is the process of designing a suitable corporate identity with respect to the nature of its activities and perceptions of current customers. In the paper you can find theoretical knowledge of the instruments of corporate identity, business knowledge with regard to two years experience in the company and not at least the knowing of customers habits and their opinions. An example will be a particular film club: Filmový klub VŠE. On that example I will be trying to clarify the principles of corporate identity formation.
3
Janečková, Barbora. "Corporate identity a corporate image značky PRIM". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.
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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Yoon, Hyekyung. "Jazzberry's corporate identity /". Online version of thesis, 1992. http://hdl.handle.net/1850/11628.
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Vizingr, Tomáš. "Budování Corporate Image a Corporate Identity". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9102.
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Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Khan, Muhammad Ghayour, i Omar Khan. "Corporate Identity, Corporate Branding and Brand Image". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.
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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.
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Kansbod, Mathias, i Andresen Fredrik Wang. "Corporate Identity Management : A case study of Corporate Identity within Linnaeus University". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19438.
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Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. Many universities now have a well thought out strategy for attracting students and to get a competitive advantage. In order to accomplish this it’s essential for organizations to acquire and retain some uniqueness that cannot be imitated by competitors and in the last two decades there has been an increasing attention paid to corporate identity management as a source of competitive advantage. Most researchers perceive corporate identity as an organization´s presentation of itself to its various stakeholders and the way it distinguishes itself from similar and/or competitive organizations.Using a qualitative research method we studied the case of Linnaeus University. The purpose of this research was to study how Linnaeus University is using their corporate identity in their communication against students and employers. After analyzing the results of our empirical study and reflecting on the theoretical framework we concluded that Linnaeus University places great emphasis in their identity, that it is of great importance to them and that they have put a lot of effort in their corporate identity and how they mediate it in their communication. They have a clear picture of they see the university and how they want to communicate the identity, the basis for this is clarity and a strong internal communication strategy. In accordance with the theoretical framework Linnaeus University has a good corporate identity management and the university is so far a success.We believe that there is further research that should be carried out in the field of corporate identity and image in the world of academics. More qualitative as well as quantitative empirical research would be interesting, especially to use a comparative research design investigating both several universities and potential students.
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Stejskalová, Šárka. "Corporate identity v MSP". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10631.
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The objective of this thesis is to create a corporate identity (CI) in a partical company (SME) called "VŠ LIGA, o.s.". Theoretic part is dedicated to explanation of the CI conception, of its basic parts (corporate culture, communications and design) and its importance. Practical part analizes current situation of CI in the company. Based on this analysis there were identified issues to be solved. The thesis proposes the steps to solve these issues.
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Valtersson, Sofia, i Anna Matsson. "Corporate identity through graphic design". Thesis, Högskolan Dalarna, Grafisk teknik, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:du-3561.
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The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics. They needed a full corporate identity program including a logotype,business card, letter paper-paper and address labels.The second project was carried out at Queensland University of Technology in Brisbane. A promotioncampaign was designed for the Department of Visual Arts, which included two information folders andone advertisement. The purpose of the campaign was to promote both the undergraduate and postgraduatecourses offered within the department.
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Yezhova, Olga, Kalina Pashkevich, Anna Hapon i Kristina Bailo. "Design of the corporate identity". Thesis, Учреждение образования "Витебский государственный технологический университет", 2021. https://er.knutd.edu.ua/handle/123456789/18765.
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By brand style, the authors mean the combination of the visual elements, which creating the face of the company, make it an individual in the market of goods or services. Corporate identity is generally considered to be part of the trade mark, logo, trademark colors, font, and character. Taking into account the opinions of scholars and the personal experience of the authors, we shall highlight the main stages of the creating corporate identity.Під фірмовим стилем бренду автори розуміють комбінацію візуальних елементів, які створюють обличчя компанії, роблять її індивідуальністю на ринку товарів чи послуг. Фірмовий стиль, як правило, складається з таких основних елементів, як торговельна марка, логотип, кольори торговельної марки, шрифт та символ. З урахуванням думок науковців та особистого досвіду авторів, виокремлено основні етапи створення фірмового стилю.
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Svejkovský, Ivo. "Corporate Identity Akademie věd ČR". Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-136305.
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The dissertation deals with the issue of the corporate identity of the Academy of Sciences of the CR (ASCR). Through secondary and primary qualitative and quantitative research projects, the corporate identity of the ASCR is analysed in the internal and external milieus of the institution, in the European Area generally and also in comparison with Great Britain. The main aim of the dissertation is the proposal of a model of the corporate identity of the Academy of Sciences of the Czech Republic with a focus on the area of science popularisation and communication, namely for the purpose of improving the image of the ASCR and increasing the awareness of the general beneficial effect of science and research among the lay and specialised public in the Czech Republic. The proposal of the model is elaborated on its theoretical bases utilising background materials arising from the research projects conducted. The enrichment of the Czech scientific milieu by a deeper view into the general issue and an investigation of corporate identity in the CR and globally can be considered as the contribution of the dissertation in the area of the theory of marketing. The theoretical contribution of the work is also the proposal of a model of corporate identity for the ASCR and the other scientific-research institutions with a similar focus. The practical contribution of the dissertation is the possible utilisation of the proposed model of the corporate identity of the ASCR at the Academy of Sciences of the CR, at the scientific workplaces of the ASCR and at the other scientific-research institutions of a similar focus in the CR and around the world.
12
Cerulík, Michal. "Corporate identity v rodinnom podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264320.
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The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.
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Mazal, Jan. "Analýza Corporate Identity společnosti MEDIARESEARCH, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74882.
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This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.
14
Ciuperca, Roxana Maria. "The Relationship Between Corporate Social Responsibility Practices and Corporate Identity". Master's thesis, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/7410.
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Ciuperca, Roxana Maria. "The Relationship Between Corporate Social Responsibility Practices and Corporate Identity". Dissertação, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/7410.
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Albrecht, Bernadette. "Corporate Identity in der sozialen Arbeit /". Magdeburg : Verl. der Erich-Weinert-Buchh, 2002. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010287006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Hall, Kenneth Grant Matthews. "Corporate identity in state secondary schools". Thesis, University of Liverpool, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.284147.
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.
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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
19
Schneider, Frank. "Corporate-Identity-orientierte Unternehmenspolitik : eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising ; mit ... 21 Tabellen /". Heidelberg : Physica-Verl, 1991. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=002648978&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Hromasová, Lucie. "Analýza firemní identity společnosti NIOSPORT agency,a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142093.
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Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
21
Hoffmann, Petra. "Corporate-Identity-Politiken bei Volksbanken und Raiffeisenbanken /". Giessen : Köhler, 1996. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007818003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Vargas, Gabriel, Sergio Silva, Ugwu Keliche i Charles Maina. "Corporate Identity : Communication as a key component". Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1327.
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Problem: In the world of today’s business, there is a trend for investors not only to base their decisions whether to invest in a company on the basis of its financial results. These days more features are taken into consideration. Corporate identity is a crucial aspect to bear in mind for investors, as it demonstrates what the company is, how it works and where it is going. Corporate Communication is a process that allows companies to share their information with the stakeholders. Not every company is aware of the significance of communicating its corporate identity to investors. These represent a basis for the company, since their support is needed to achieve the organization’s objectives. Furthermore, communication of corporate identity to investors represents an opportunity for a company to achieve its goals. The importance and relation of corporate identity and communication to investors is becoming a relevant issue not only for them but also for stakeholders.
Purpose: The purpose of this thesis is to investigate corporate identity and its communication, as a key component, to investors.
Method: The authors have conducted a case study of the Chemical and Mining Company of Chile Inc. (SQM). A qualitative method approach has been used to achieve the purpose. Self-administered questionnaires have been used to gather empirical data.
Conclusion: The case study has led to conclusions on how important it is for SQM to communicate its corporate identity to investors. SQM’s corporate identity is seen as an instrument to differentiate, compete and communicate with investors. SQM’s visual identity is an instrument to communicate the evolution of the company. The company is using behavior, symbolism and communication as the main channels to transmit its corporate identity to investors. SQM’s investor relations show a clear awareness of the need for communication with its investors and financial stakeholders. This is supported by the development of their website and the information collected through the questionnaire. Finally, the authors conclude that corporate identity and its communication, as a key component, is essential for SQM. Its investor relations department and website show that it is very important for the company to communicate to investors its identity.
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Hirasawa, Tetsu. "Organizational identity formation and transformation". Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607893.
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Paar, Simone. "Die Kommunikation von Corporate Citizenship /". [St. Gallen] : [s.n.], 2005. http://aleph.unisg.ch/hsgscan/hm00142388.pdf.
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Blanková, Barbora. "Analýza komunikace v procesu změny korporátní identity organizace". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193751.
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The topic of the thesis is a change of corporate identity of the company and role of communication during this process. There are components of corporate identity and relationship between corporate identity, image and reputation described in the thesis. Furthermore it is dedicated to integrated marketing communication, internal communication and role of communication in change management. The theoretical knowledge is applied on company Nicoll Česká republika, s.r.o. which have been coming through the changes of name and corporate identity since January 2015. The main goal is to describe in detail and analyze the process of this change from the preparation phase to realization with respect on communication, evaluate this communication and suggest further recommendations. The analysis contains of description of the company including former communication mix, furthermore there is a description and analysis of changes and also analysis and evaluation of communication. In the end of the thesis there are summarized the main problems connected with the changes and also key mistakes, which were done in communication. Finally it suggests further steps for future.
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Bartholmé, Roland H. "Investigating determinants and perceived consequences of auditory identity management : a corporate perspective among UK companies". Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6520.
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Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image literature so far. Moreover, established corporate identity models show some visual dominance that has inhibited the integration of other sensory elements such as the auditory dimension. This thesis advances current knowledge in the corporate identity, corporate image and corporate communication domain by investigating the construct of auditory identity from a corporate perspective. In detail, the study investigates factors that determine the management of auditory identity as well as consequences of corporate auditory identity management (CAIM) as perceived by managers. A triangulated research approach was employed by using qualitative data from interviews with managers and consultants from UK companies as well as quantitative data from questionnaires completed by managers from UK companies in the media, information and communication as well as the banking and finance industry. While qualitative data initially was used to gain deeper understanding of the underresearched auditory topic, quantitative data was statistically examined using EFA and PLS-SEM to test the structural model. Findings suggest, inter alia, that the definition of corporate auditory identity provided in this research is widely supported by qualitative data. Moreover, quantitate data indicates that the support of the CEO is a key factor for the successful implementation of an auditory identity programme. Furthermore, all ten consequences of corporate auditory identity management such as gaining differentiation, improving corporate image, supporting consistent corporate communication and increasing recognisability just to name few are widely supported by qualitative as well as quantitative data. This thesis advances corporate identity, corporate image and communication literature in many ways. Mainly, it provides a valid definition of the new construct of auditory identity as well as scales for measuring corporate auditory identity management on which researchers can build in the future. Based on the identified potential of corporate sound academics are encouraged to overcome the visual dominance by incorporating auditory identity into future concepts, frameworks and models. Moreover, managers can benefit from this research and the provided definition of auditory identity in particular as it reduces the uncertainty about the auditory domain and suggests a more holistic view of corporate identity management. Additionally, this study provides managers with a deeper understanding of the potential of corporate sound by testing a set of consequences of auditory identity management. Consequently, managers are advised to employ a more strategic management of sonic elements and applications in the future. To sum up, this research is one of the first that investigates the management of sound from a corporate perspective and the researcher strongly believes that it constitutes a foundation that facilitates a variety of avenues for research.
27
Berg, Janette-Erika, i Sofia Blomqvist. "Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME". Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161271.
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During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. Particularly corporate reputation can be identified as an essential intangible asset possessed by a firm, due to its tacit nature. Hence, managing and understanding the antecedent of corporate reputation management is crucial for gaining competitive advantage. Moreover, focus on valuing and understanding the intangibles is essential for SMEs, which usually possess fewer resources for evaluating and managing these resources compared to large and more structured companies. Worldwide SMEs are in general representing over half of the economy, and enhanced business performance can further positively influence on the economic wealth. We were able to identify a research gap since there are no studies on how to utilize corporate reputation management in the SME context without a large scale of resources or the separate marketing department. We want to fill the gap by providing empirical evidence on the process of improving reputation management in Finnish SME setting. The purpose of this thesis is to gain more in-depth understanding of the prevailing corporate identity and communication in the SME and how to utilize these as an antecedent of corporate reputation by evaluating the internal managerial perceptions of the Finnish engineering installation company, Alpha Group. Furthermore, the aim is to give practical suggestions for managing corporate reputation by implementing an appropriate way to communicate the desired corporate identity both internally and externally. A framework has been created from the previous literature where a process for managing corporate reputation is compiled. Corporate identity represents an antecedent of corporate reputation, whereas corporate communication can be seen as a management tool to manage it. To fulfill the purpose of the thesis, a qualitative study was conducted, with eight semi-structured interviews with the top and middle managers of Alpha Group. Through the interviews, we gained a more in-depth understanding of the current condition of corporate identity as well as internal and external communications. From our findings, we could conclude that scarcity of resources is limiting the development of intangible resources in Alpha Group. Reputation of Alpha Group is based on the operational factors, rather than managed intentionally, so currently it is strongly associated only to serve their clients. Corporate identity was found unclear within the organization and the organization did not have strategy for corporate communications. This has caused unidentifiable corporate identity within organization, which has led to scattered corporate identity between different locations and business units. We will provide practical recommendations for managers of SMEs in general and for Alpha Group, on how to manage corporate identity and establish corporate communication systems.
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Day, Carolyn. "The Rhetoric of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, and Globalization". Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5209.
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In today's global political and media climate, the stakes are high for corporations, local or otherwise, to create and maintain an `ethical' perception of not only their daily business activities and how they can benefit society or protect the environment, but also their enduring characteristics or `corporate identity' (Conrad, 2011) for numerous, sometimes conflicting stakeholder audiences (Cheney, 1983). This dissertation examines how such forms of `socially responsible' corporate identities are created and maintained through the use of persuasive language. In particular it examines the role and implications of rhetoric within the contexts of Corporate Social Responsibility (CSR), as well as Creating Shared Value (CSV) the latest management phenomenon embraced by academics and corporations alike (Porter & Kramer, 2006, 2011). The use of a critical rhetorical approach as both theory and praxis to these topics supports the idea that CSR rhetoric is a fruitful avenue for firms to generate a particular form of `ethos' or social legitimation as reparation for the consequences of their actions (i.e. Ihlen, 2009, 2011). Meanwhile I illustrate how the conception of shared value itself functions as a rhetorical `toolkit' of success or explicit set of instructions for corporations to follow that informs them on how to present to their stakeholder audiences what is supposedly a mutually beneficial social and economic agenda. While both approaches initially appear to be widely divergent, both purse the same goal: to produce positive conceptions of a firm's identity as a form of rhetoric. Through the case studies presented here, I show how such rhetoric works to promote a sense of `identification' (Burke, 1950) with stakeholder audiences through the common ground technique (Cheney, 1983) or `god' terms (Burke, 1945) as a tactic of appeal wherein firms express concern for their stakeholders and the environment as a way of engaging their `buy-in.' Such a symbolic tactic takes place on a global stage and thus despite utopian promises of producing value for society, must continue to face the inherent political, historical, and economic issues embedded within the material inequalities between firms and civil society actors. A major contribution of such work is not to provide a `breakthrough' analysis or documentation of corporate efforts towards social responsibility but rather to make accessible to researchers outside of rhetorical studies and even communication studies the importance of the role of rhetoric in constructing corporate identities within the contexts of social responsibility and globalization.
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Modd, Peter. "Corporate Identity Change : A qualitative research of BP". Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14581.
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Background – Corporate identity has emerged as an interesting subject. Companies’ care about how people perceive them and it is important for companies that people have a good impression about them. Catastrophes and other happenings can seriously harm a company. Corporate identity is concerned with the personality of the organization. It is designed to help the organization to achieve its goals. The term is rather complex and contains many different aspects. One of BP’s oilrigs in the Gulf of Mexico sank due to an explosion. It became an environmental catastrophe with oil spread over gigantic areas. BP was accused of acting slowly and preventing media to reach the polluted beaches. Further, they have also influenced the search results on Google. BP has created a bad reputation in the market due to the way they have been handling the oil spill. The public has started to question the actions by BP and they have started to express opinions about the company. This study will cover the different expression the public opinion has been taken against BP. Further, it will cover how those impressions have been affected the corporate identity of BP. Purpose – The aim of this study is to measure if and to which extent BP’s Corporate Identity has been affected by public opinion, due to the oil spill in the Gulf of Mexico in spring 2010. Method – The study employs a qualitative method. The data is based on primary data collection from online newspapers journals and scientific books. The theoretical section is based on information gathered mostly from journals and scientific books while the information about the oil spill comes mostly from online newspapers. Findings/Conclusions– My research found that the public opinion has been affecting BP’s corporate identity negatively. Further, BP’s actions after the disaster have contributed to the negative opinion about the company. The Greenpeace and Facebook action has helped to spread the public opinion.
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Bakker, Hans-Peter. "Managing corporate identity at the University of Stellenbosch". Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49389.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: The University of Stellenbosch is a proud institution with a proud tradition. It delivers graduates and research that can compete with the world's best. It is facing a landscape that is becoming increasingly competitive, and higher education institutions in South Africa are only now discovering the need and value of sound marketing principles. The University consists of 11 faculties and more that 100 departments. Out of those faculties and departments many other operating entities have grown. Entities such as the Institute for Winebiotechnology, the Bureau for Economic Research, the University of Stellenbosch Printers and the Graduate School of Business, to name but a few. Each of these have over time developed strong individual identities. In virtually all cases the link with the University has not been severed, and in many instances the association has been beneficial to both the University and the operating entity. As the environment becomes more competitive and as universities compete for shrinking financial resources, issues such as high media costs and effective communication become more important. One way of ensuring economy of scale in communication is to co-ordinate the visual identity of an institution. At the University of Stellenbosch the visual presentation of its various operating entities has not been coordinated, resulting in vast inconsistencies with regard to the institution's visual communication. Apart from failing to achieve economies of scale in communication, such a situation will also, inevitably, lead to confusion among the institution's target audiences. This project assesses the situation and develops a model according to which the University and its operating entities can coordinate their visual communication. It is expected that this model will stimulate discussion and that it may lead to implementation as soon as possible. Once the framework for managing corporate identity is in place, a great deal of work will be required to bring the communications process in line with the objectives of the institution and the requirements of its corporate identity strategy. This report is intended as starting point in the process that will lead to effective and optimal corporate identity management at the University of Stellenbosch.
AFRIKAANSE OPSOMMING: Die Universiteit van Stellenbosch is 'n instelling met 'n trotse tradisie. Hy lewer graduadi en navorsing wat met die bestes ter wêreld kan meeding. Die Universiteit bestaan in 'n omgewing wat toenemend kompeterend is, en hoër onderwys instellings begin nou eers die waarde besef van effektiewe bemarking. Die Universiteit bestaan uit 11 fakulteite en meer as 100 akademiese departemente. Vanuit hierdie fakulteite en departemente het menige ander bedryfseenhede ontwikkel. Eenhede soos die Instituut vir Wynbiotegnologie, die Buro vir Ekonomiese Ondersoek, the Universiteit van Stellenbosch Drukkery, en die Nagraadse Bestuurskool. Elkeen van dié bedryfseenhede het oor tyd heen sy eie, unieke identiteit ontwikkel. In feitlik alle gevalle het die noue verbintenis met die Universiteit behoue gebly, en in baie van die gevalle het die wedersydse assosiasie tot beide se voordeel gestrek. Namate die omgewing waarbinne die Universiteit bedryf word meer kompeterend raak en namate die Universiteit meeding vir kwynende finansiële bronne, raak aspekte soos stygende media kostes en effektiewe kommunikasie belangriker. Een manier om te verseker dat skaalbesparings bereik word, is om the visuele identiteit van 'n instelling te koordineer. Aan die Universiteit van Stellenbosch word die visuele aanbieding van die verskeie bedryfseenhede nog nie effektief gekoordineer nie. Dit het tot gevolg gehad dat groot verskille aan die lig gekom het ten opsigte van die organisasie se visuele kommunikasie. Behalwe dat sulke omstandighede nie skaalbesparings bevorder nie, sal dit ook lei tot verwarring onder die instelling se teikengehore. Hierdie projek het ten doeI om 'n model, of raamwerk te ontwikkel waarvolgens die Universiteit en sy bedryfseenhede hul visuele kommunikasie beter kan koordineer. Daar word verwag dat hierdie model verdere gesprek sal stimuleer en so spoedig moontlik sal lei tot die implementering van 'n model wat vir die Universiteitsgemeenskap aanvaarbaar is. Nadat 'n raamwerk vir die bestuur van korporatiewe identiteit aanvaar is, volg nog 'n groot taak om die kommunikasieprosesse in lyn met die instelling se doelwitte en vereistes ten opsigte van sy korporatiewe identiteitstrategie te bring. Hierdie verslag kan as aanvangspunt dien in die proses wat sal lei tot die effektiewe en optimale bestuur van korporatiewe identiteit aan die Universiteit van Stellenbosch.
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Papa, Sindiswa Delia. "Corporate identity for the young fuller figured women". Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1348.
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Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010A research was conducted in order to assist the Young Fuller Figured Women entering and already working in the corporate environment with clothing for the work environment. This research was conducted so that these women may notice a smaller number of incorrect fitting clothes when they shop for formal wear and also to give them guidance on suitable, elegant and stylish clothes for their body size and shape. Two theories namely: 'dress for success' by John Molloy and 'clothing is a code' by Fred Davis were the guidelines jn discovering, understanding and solving the dress problem for the young full figured women. In order to deal with the problem I had to interview some of these women to understand their challenges and frustration regarding dressing suitably for the corporate environment. The results of the interviews showed that the origin of the problem, are the basic block pattems. This was the solution for most of the garment fitting problems that the young fuller figured women experienced daily. A range was designed to serve as an example of how these women can dress for the corporate environment using various suitable fabrics and colours. This range appears formal and yet has a feminine twist to it, making it suitable for the woman who wants to be taken seriously and yet maintain her femininity and elegance. I hope that this research will be a useful tool for the retailers who currently cater for the fuller fIgured women to assist them with the current garment fitting problems and for the designers who plan to enter the fuller figured market: to enter it cautiously and taking the requirements of their potential customers into consideration If the information in this research is applied clothes that the fuller figured women buy will fit correctly the first time and they will not have to pay extra to alter new garments.
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Семикіна, Наталія Сергіївна. "Logo as an Important Element of Corporate Identity". Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/7383.
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Neuwirthová, Magda. "Prvky multikulturality v corporate identity firem v ČR". Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-199593.
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Dealing with the subject of multiculturalism, this dissertation thesis investigates the elements of Japanese, Korean, and American national mentalities in the management of companies located in the Czech Republic. The main goal of this thesis is to identify these elements in corporate culture, find out, which of them lead to the most conflict situations, and suggest procedures to identify and eliminate resulting problems. On a more general level, this thesis provides basic characteristics of business environment and the approaches of world philosophers, anthropologists and sociologists. This thesis further identifies specific multicultural elements in organizations, and suggests its own model of multicultural corporate identity and a model for the identification of conditions that, when fulfilled, lead to strong corporate identity. This thesis also characterizes Czech cultural environment and compares it with that of Japan, Korea and the USA, based on surveys of well recognized Czech sociologists. The main emphasis of this thesis lies on the examination of corporate identity of American, Japanese, and Korean management. Based on a questionnaire survey, four major conflict areas of investigated cultures are identified. These are different opportunities within the company, non-economic use of time, the way of managing company meetings, and the way individual work is presented. In the last section of the thesis, possible solutions to these conflicts situations are provided.
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Bartlett, Jennifer. "Employee representation of corporate identity : a case study". Thesis, Queensland University of Technology, 2000.
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Bejr, Štěpán. "Corporate design". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162775.
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The Master's Thesis deals with the issue of corporate design. The theoretical part specifies the integration of corporate design into marketing theory, introduces its basic components, principles and process of its creation. The practical part explores corporate identity changes in four significant Czech organizations - Czech Television, Czech Radio, Zoo Praha and Česká pojišťovna. It reveals specifics of each case, its positive and negative aspects and aims to find important factors that affect a success of corporate identity change in practice. Market research among consumers is used for these purposes, as well as expert opinions.
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Foroudi, Pantea. "Examining the influence of corporate logo on corporate image and corporate reputation : a study of consumers' perception in the context of a financial setting in the United Kingdom". Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/12735.
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This research is primarily concerned with extending the current knowledge of the corporate logo by developing a comprehensive conceptual model of its influence on corporate image and corporate reputation within the discipline of marketing. By examining the conceptual model, this research challenges the claim that a corporate logo, as a company’s ‘signature’, communicates corporate identity (Bromley, 2001; Van Riel et al., 2001) and enables the company to build an image of the company in the consumer’s mind (Henderson and Cote, 1998). Despite the significant and positive view of corporate logos as a communication tool, little systematic research has examined the effect of the components of logos on consumer evaluations of corporate logos (Henderson and Cote, 1998; Pittard et al., 2007; Van der Lans et al., 2009). Furthermore, too little study has been made of the relationship between the corporate logo, its dimensions, antecedents and consequences (Van Riel et al., 2001). This thesis adopts a mixed-method research design – a predominantly quantitative approach, which is supported by insights from an exploratory phase which encompasses in-depth interviews and focus group discussions. The research’s conceptual model was developed on the basis of qualitative study and the existing literature. In the second phase, this conceptual model was used to examine consumers’ perceptions of the influence of the corporate logo on corporate image and corporate reputation in the context of a financial setting in the UK. A sample of 332 respondents allowed multivariate analysis of the data to be undertaken. It used exploratory factor analysis (EFA), Cronbach-alpha and confirmatory factor analysis (CFA) to ensure that the scales developed and adapted were robust in terms of validity and reliability. Structural equation modelling (SEM) allowed the hypotheses between constructs to be examined. The model confirmed a good fit to the data, good convergent, discriminant and nomological validity and stable reliability. Based on the statistical results, qualitative study (in-depth interviews and focus groups) and the related literature, the current research found that, apart from colour, all the antecedent factors (corporate name, design and typeface) impact favourably on the corporate logo. Furthermore, the relationship between the corporate logo and the consequences were evaluated; the results of the hypotheses testing demonstrate that that the corporate logo has greater impact on corporate image, attitude towards advertising, recognisability and familiarity. In addition, the relationship between corporate image and corporate reputation was confirmed. However, an unexpected outcome was that the relationship between attitudes towards advertising, recognisability and familiarity and corporate image were not significant. Overall, this study presents the corporate logo as a complex phenomenon. This thesis is the first systematic research to have conceptualised and operationalized the concept of the corporate logo, its antecedents and its consequences. This examination is expected to be of value in advancing current knowledge by offering a threefold theoretical contribution to the literature as theory extension, the level of conceptualisation and measurement and theory testing and generalisation. In terms of methodology, this research used a multi-disciplinary approach to the corporate logo concept since a major contribution of this research aimed to provide a holistic perspective on the domains of marketing, corporate identity, corporate visual identity and the literature on corporate logos. Furthermore, it is hoped that this investigation will make a considerable managerial contribution to the understanding of decisionmakers and graphic designers about the whole relationship between a favourable corporate logo, its antecedents and its main consequences. A clear understanding of the dimensions of the relevant concepts can help managers and designers to devise corporate logos which are more likely to advance a favourable corporate image and corporate reputation. This study seeks to develop an understanding of the construct of the corporate logo and some of its antecedents and outcomes, although the findings are not without some limitations in the methods of sampling/analysis and measurement. Additional guidelines are presented in the hope of stimulating further investigations to incorporate the novel research directions in the study of the corporate logo and its antecedents and consequences.
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Henkel, Regina. "Corporate Fashion Uniformen in Unternehmen". Berlin Ebersbach, 2007. http://d-nb.info/992269857/04.
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Maxwell, Rachael. "What makes an organisation's corporate identity attractive to its employees? : a social identity perspective". Thesis, Cranfield University, 2010. http://dspace.lib.cranfield.ac.uk/handle/1826/5739.
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Corporate Identity provides the foundation for an organisation’s Corporate Brand, and managers need to understand how they can align the behaviour of their employees with that identity.
In this thesis I argue that employees will align their behaviour with the identity of their organisation when they perceive that identity to be attractive and unique. This argument is supported by theory and research in the areas of Employer Branding and the Social Identity Approach to Organisational Identification. However, little is known about what makes an organisation’s Corporate Identity attractive to its employees.
The objective of my research was to address this gap by conducting a comparative case study of six organisations.
The identity of each organisation was found to be comprised of five dimensions: Organisation, Employment, Product or Service, Reputation, and Stakeholder Relationships. The attributes that employees considered most attractive were different in each organisation, but when all six cases were considered at once, they encompassed all five dimensions.
These results suggest that current conceptualizations of the Employer Brand, which focus solely on employment, may be overly restrictive. They also indicate that the strategy of becoming an Employer of Choice, though widely considered a ‘business imperative’, is unlikely to have the desired effect on employee behaviour; this strategy is based on the assumption that organisations should conform to an ‘ideal blueprint of employment’, but the results clearly indicate that this blueprint does not exist.
In order to align the behaviour of their employees with the identity of their organisation, managers should seek to understand the unique identity of their own organisation and to determine what makes that identity attractive to their employees. This may be achieved in an efficient and cost-effective manner by following the methodology outlined in this thesis.
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Klassen, Iris. "Die Vernetzung von Unternehmen und Gesellschaft Entwicklung und Umsetzung von Corporate Identity im gesellschaftlichen Diskurs ; eine linguistische Betrachtung der Public Relations als Unternehmensfunktion /". [S.l. : s.n.], 1999. http://deposit.ddb.de/cgi-bin/dokserv?idn=960295003.
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Paetow, Kai. "Organisationsidentität eine systemtheoretische Analyse der Konstruktion von Identität in der Organisation und ihrer internen wie externen Kommunikation /". [S.l. : s.n.], 2005. http://deposit.ddb.de/cgi-bin/dokserv?idn=974451789.
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Crafford, Anne. "Identity in organisations : a methodological study". Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97031.
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Thesis (DPhil)--Stellenbosch University, 2015.ENGLISH ABSTRACT: This study examined organisational identity from a substantive and methodological point of view. With the burgeoning interest in the organisational identity construct, there have been a multitude of perspectives and meanings associated with the term. These perspectives formed the basis of three juxtapositions used to evaluate the nature of knowledge generated by various research designs used to study organisational identity. These designs included survey design, content analysis, case study design, ethnography, narrative analysis and discourse analysis. I concluded that the choice for a particular research design does constrain or make possible the generation of different types of knowledge regarding OI. The effect of design type has long been suspected and argued for, and this study provides further substantiation for this view. The choice of research design is not a neutral one but plays an integral role in the nature of the knowledge generated, and should be taken seriously as part of the research process. Also from a methodological perspective, the aim was to explore whether an Internet-based, open-ended qualitative survey could provide a suitable description of organisational identity, and whether it would be possible to develop identity narratives from these responses. Data was gathered in a South African based multi-national engineering firm, the result of a recent merger of two engineering firms. Based on the responses to the survey, I was able to develop descriptive narratives of each of (what had been termed) the heritage organisations, each narrative comprising a series of inter-related identity statements capturing various facets of organisation identity. Three broad narratives for each heritage organisation dealt with the nature of the organisation and its position in the market, the importance of the profession and clients, and the value of people in the organisation. Given the pervasive nature of technology, and that work in many corporate and professional settings is conducted via the internet, an internet-based qualitative survey allows information regarding organisational identity to be gathered fairly easily. The research undertaken in this study thus adds to the body of knowledge surrounding the use of a web-based qualitative survey in accessing organisational identity, and suggests that this form of data gathering in the organisation can be successful, provided that participants are computer literate and have access to the Internet. The organisations in question were chosen as merger partners due to their similarity, and using the descriptive narratives developed from the survey, I was able to examine the question of distinctiveness in similar organisations, which has not yet been addressed. Despite the similarities, the identity of both organisations was arguably distinct, and this could be traced to two factors. The first was an element of social actor, in this case the size of the organisation, which coupled with other factors influenced organisation identity in very specific ways. Secondly, distinctiveness arose from the construction of meaning around specific elements of the social actor by members of the organisations. Thus, much like personal identity, organisational identity is associated with similarity and difference (Buckingham 2008).
AFRIKAANSE OPSOMMING: g Hierdie studie het ten doel gehad om the konsep van organisasie-identiteit te ondersoek vanuit ‘n substantiewe en metodologiese hoek. Die groeiende belangstelling in die konstruk van organisasieidentiteit, gee aanleiding daartoe dat meervuldige perspektiewe en betekenisse aan die term gegee word. Hierdie verskillende perspektiewe vorm die basis van drie naasmekaarstellings wat gebruik word om die aard van kennis, wat geskep word deur verskillende navorsingsontwerpe in die studie van organisasie-identiteit, behoorlik te bestudeer. Hierdie navorsingsontwerpe sluit in opnamestudies, inhoudsanalise, gevallestudies, etnografiese studies, teksontledings en diskoers analise. Ek het tot die gevolgtrekking gekom dat die keuse van ‘n bepaalde navorsingsontwerp weliswaar beperkend of fasiliterend van aard kan wees in die skep van verskillende kennisbasisse rondom organisasie-identiteit. Die impak van die tipe navorsingsontwerp word lankal reeds vermoed, en hierdie studie lewer verdere ondersteuning vir hierdie standpunt. Die keuse van ‘n navorsingsontwerp is nie neutraal nie maar speel ‘n integrale rol in die aard van die kennis wat geskep word en behoort aandag te geniet in the navorsingsproses. Vanuit ‘n metodologiese perspektief was die doelwit ook om te bepaal of ‘n internet-gebaseerde, oopeinde kwalitatiewe opname, ‘n toepaslike beskrywing en begrip van organisasie-identiteit kan lewer en of dit moontlik sou wees om identiteits-ontledings vanuit hierdie response te genereer. Data opnames is gedoen in ‘n Suid-Afrika-gebaseerde internasionale ingenieurskonsultasiefirma, wat bestaan uit twee saamgesmelte firmas. Die response uit die opname het my toegelaat om beskrywende narratiewe van beide die oorspronklike organisasies te ontwikkel. Elk van hierdie bestaan uit ‘n reeks van interafhanklike stellings oor identiteit wat die verskeie fasette van organisasie-identiteit verwoord. Daar was drie narratiewe vir elkeen van die oorspronklike organisasies en hierdie het gefokus op die aard en markposisionering van die organisasie, die belangrikheid van die professie en kliente en die waarde van mense binne die organisasie. Gegewe die deurtastende aard van tegnologie in veral korporatiewe en professionele omstandighede, sal ‘n internet-gebaseerde kwalitatiewe opname die verkryging van inligting rondom organisasie identiteit vergemaklik. Die navorsing onderneem in hierdie studie dra dus by tot ons begrip van die toepassing van internet-gebaseerde kwalitatiewe opnames in die taksering van organisasie identiteit. Dit dui aan dat hierdie vorm van data-insameling in ‘n organisasie sukesvol kan wees indien die respondente rekenaarvaardig is en toegang tot die internet het. Die organisasies wat in die studie gebruik is, het tot ‘n groot mate saamgesmelt aan die hand van hulle soortgelyke aard en waardes. Deur die beskrywende narratiewe te gebruik wat uit die opname ontwikkel is, kon ek die vraagstuk van onderskeidenheid in soortgelyke organisasies ondersoek, wat tot op daardie stadium nie gedoen was nie. Ongeag die ooreenkomste, is bevind dat die identiteit van beide die organisasies wel merkbaar verskil en dat dit toegeskryf kan word aan twee faktore. Die eerste hiervan is geeien as ‘n sosiale agent, in hierdie geval die grootte van die organisasie, wat tesame met ander faktore die organisasie-identiteit op spesifieke manier beinvloed het. Die tweede faktor onstaan uit die konstruksie van betekenis rondom spesifieke elemente van die sosiale agent deur lede van die organisasies. Dit is dus duidelik dat organisasie-identiteit, soos persoonlike identiteit, geassosieer word met ooreenkomste en verskille (Buckingham 2008)
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Bosch, Antonetta Lamberta Maria van den. "Corporate visual identity management: current practices, impact, and assessment". Enschede : University of Twente [Host], 2005. http://doc.utwente.nl/50850.
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Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity". Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.
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Foroudi, Mohammad Mahdi. "The corporate identity, architecture, and identification triad : theoretical insights". Thesis, Brunel University, 2015. http://bura.brunel.ac.uk/handle/2438/13799.
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This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the corporate identity, architecture, identification triad and their antecedents. The dissertation draws on social identity and attribution theories. This doctoral research focuses on a contemporary phenomenon within a real-life context. Based on the multi-disciplinary approach, the research generated four empirical insights; (i) a favourable Business School corporate identity has a commensurate influence on architecture; (ii) a favourable Business School corporate identity has a commensurate influence on stakeholders; (iii) a favourable Business School architecture increases identification with the Business School; and (iv) specifically, a favourable Business School corporate identity impacts on the Business School architecture on five dimensions. This study resulted in the introduction of a validated conceptual framework and the resultant theoretical framework details the corporate identity, architecture and identification dynamic as it pertains to a middle ranking Business School. The research is significant in that although corporate identity, architecture, and identification have been acknowledged as a significant area of research in marketing, corporate identity and design literatures, their relationships have remained vague. Extant studies lack a firm theoretical underpinning. As such, this thesis makes a theoretical contribution to our understanding of the corporate identity, architecture, and identification triad. A survey-based single case study research design marshalling explanatory research involving data collection comprised semi-structured interviews, focus groups and a collection of visual data in the preliminary stage of this research. This along with a review of the literature informed the conceptual framework. The conceptual framework was examined via the insights from 309 questionnaires. Structural equation modelling with AMOS was conducted to again insight into the various influences and relationships in relation to the corporate identity, architecture and identification triad. Most of the hypotheses underpinning the conceptual framework were confirmed apart from 1 which was an unexpected relationship between corporate visual identity and symbolic artifacts/decor and 3 unexpected relationships between the philosophy, mission and value and architecture components. Management implications from this research are as follows: (i) corporate identity should be managed strategically, and should be in alignment with the identity elements (company’s corporate an entity’s visual identity, communication, and philosophy, mission and value); (ii) an entity’s architecture should be managed strategically, and should be in alignment with other visual identity elements (decor and artifacts/symbolic artifacts, spatial layout and functionality/physical structure, and ambient conditions/physical stimuli); (iii) corporate identity/architecture gap should be constantly and carefully managed; (iv) architecture/identification (emotional attachment) gap should be regularly monitored. Moreover, this thesis provides policy/management recommendations to multiple substantive areas in higher education in the UK. In other words, a clear understanding of the dimensions of the relevant concepts can assist managers in policy development to develop a coherent policy for managing favourable corporate identity and architecture which can influence stakeholders’ identification. In addition, the findings of this study may support and shape business policy.
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Jabbar, Zeenat. "The impact of corporate visual identity on brand personality". Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8734.
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It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the knowledge about corporate visual identity (CVI) factors, particularly, name, logo, and colours, by developing a comprehensive model which incorporates corporate visual identity (CVI) elements and brand personality (BP) traits (sophistication, sincerity, ruggedness, excitement, competence). The thesis focuses on the association of types of brand names with brand personality traits. This study also focuses on the different types of logos and their associations with different personality traits and on associations of different brand colours with different brand personality traits. A quantitative approach was adopted. A conceptual model was developed. This model looked at brand name, logo and colour and their collective association with, as well as their influence in, developing a brand‘s personality. A questionnaire was prepared and pretesting was carried out to test whether the constructs of the model were valid and reliable and that the instrument used was fit for purpose. Pakistan was the context for this research, and the brands chosen represented the cellular telecom industry of Pakistan. A sampling frame of Pakistani youth was chosen, with an age bracket of 18-26, as this age group which constitutes the highest usage of cellular services in Pakistan. The sample size was 1400, and the sampling method was stratified random sampling. Cross-tabulation analysis was conducted to test the hypotheses. The results from this study suggest that CVI has a significant positive impact on brand personality development. One of the strongest messages to emerge from this study is that CVI elements (namely, brand name, logo, and brand colours) are found to be essential for the creation of brand personality. This study provides a model that managers can use to influence consumers‘ perceptions and buying behaviour and also helps in the positioning of a brand in differentiating it from the competition. This study makes its contribution in that it is the first to empirically test the associations of CVI elements with BP traits and to present a conceptual model which examines the influence of CVI elements in shaping a brand‘s personality and establishing an integrative view of CVI elements and brand personality traits, and, to do so from South Asian perspective. This study is the first to clearly define the role of brand names in creating brand personalities, associating brand name types with brand personality traits and to establish an empirical relationship between types of brand names and various personality traits. This is the first study to provide empirical evidence to support the claim that brand logo types are associated with specific brand personality traits and to clearly associate brand colours with specific brand personality traits. Findings from this study allow companies in other business sectors as well as in other countries to develop their CVI strategy and to modify their CVI strategies to influence the brand personalities.
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Parell, Mary Ellen. "Corporate identity systems and color publishing on the Macintosh /". Online version of thesis, 1995. http://hdl.handle.net/1850/12155.
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Havlíček, Jakub. "Firemní design krajských a okresních měst ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193035.
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This diploma thesis is focused on the analysis of Czech regional and district capitals attitude of their visual identity. It deals especially with management decisions which had been chosen by capitals in the phase of creation and implementation of the visual identity. Next to the facts connected with visual identity as with a complex system, this thesis evaluates also an approach of the capitals to the particular elements of a vizual identity. As a method a questionnaire research had been used. The questions had been put to the competent representatives of appropriate capital bodies.
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Berens, Guido A. J. M. "Corporate branding : the development of corporate associations and their influence on stakeholder reactions = Corporate branding : de ontwikkeling van ondernemingsassociaties en hun invloed op de reacties van belanghebbenden /". Rotterdam : Erasmus Research Institute of Management, 2004. http://hdl.handle.net/1765/1273.
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Holtzhausen, Lida. "Employee perceptions of symbolic corporate identity elements and employer-employee relationships at Lonmin Platinum / L. Holtzhausen". Thesis, North-West University, 2007. http://hdl.handle.net/10394/769.
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Large multi-national corporations experience more and more pressure to maintain good
relationships with their stakeholders, including employees. Concurrent with this, the focus
of Corporate Communication management has shifted from pure communication
management to relationship management.
Lonmin Platinum, a mining company within the South African mining and minerals sector is
no exception in this regard. In fact, due to the apartheid legacy and government
regulations that are aimed at safety and equity, it is especially difficult to manage
employee relationships in the mining industry. Apart from historical and environmental
factors, Lonmin Platinum's task is further complicated by its diverse work-force. At the time
of the study the work-force of approximately 20 000 employees consisted of literate, semiliterate
and illiterate employees. In addition, the company comprised five business units,
each with their own corporate identity.
In order to manage relationships effectively, a company needs to understand the nature
and quality of its relationships as well as which factors might influence its stakeholder
relationships. Studies have already indicated that a company's corporate identity can
contribute to the stakeholders' images of the company. Over time, the image impacts on
the company's reputation and consequently on the stakeholders' relationships with the
company. In the case of a company such as Lonmin Platinum, with an endorsed corporate
identity, it can be expected that corporate identity will also play a role in the nature and
quality of relationships, including employee relationships.
Previous studies have investigated the link between corporate identity and relationships
focussing on communication, and on behaviour elements of identity. Up until now, no
examples of research of the possible influence of symbolic corporate identity elements on
relationships in the South African mining industry could be traced. Against this
background, the following research question was asked: What is the relationship between
employees' perceptions of symbolic corporate identity elements and employer-employee
relationships at Lonmin Platinum?
Semi-structured interviews, focus group interviews and quantitative questionnaires were
applied as data collection methods. The results confirmed that Lonmin Platinum did not
have a good relationship with its employees in general. The lack of trust was seen as one
of the most apparent problems. It also seemed that the employees did not understand the
company's endorsed corporate identity. They, for example, did not understand the
company structure and identified themselves more with the symbolic corporate identity of
their respective business units than with the company itself.
With regard to the correlation between symbolic corporate identity and relationships, this
study indicated a relationship between employees' perceptions of how effective the
company reached it objectives and the quality of its employee relationships. Company
objectives, such as a safe working environment, a healthy working environment, socioeconomic
empowerment and accountability, as well as a company that unites its workforce
and creates a family feeling amongst the employees impacted most on employee
relationships.Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2008.
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Devine, Michael Joseph. "The dynamic processes of visual, corporate, and organisational identity : an exploratory study". Thesis, Queensland University of Technology, 2010. https://eprints.qut.edu.au/39130/1/Michael_Devine_Thesis.pdf.
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The purpose of this study is to contribute to the cross-disciplinary body of literature of identity and organisational culture. This study empirically investigated the Hatch and Schultz (2002) Organisational Identity Dynamics (OID) model to look at linkages between identity, image, and organisational culture. This study used processes defined in the OID model as a theoretical frame by which to understand the relationships between actual and espoused identity manifestations across visual identity, corporate identity, and organisational identity. The linking processes of impressing, mirroring, reflecting, and expressing were discussed at three unique levels in the organisation.
The overarching research question of How does the organisational identity dynamics process manifest itself in practice at different levels within an organisation? was used as a means of providing empirical understanding to the previously theoretical OID model. Case study analysis was utilised to provide exploratory data across the organisational groups of: Level A - Senior Marketing and Corporate Communications Management, Level B - Marketing and Corporate Communications Staff, and Level C - Non-Marketing Managers and Employees. Data was collected via 15 in-depth interviews with documentary analysis used as a supporting mechanism to provide triangulation in analysis. Data was analysed against the impressing, mirroring, reflecting, and expressing constructs with specific criteria developed from literature to provide a detailed analysis of each process.
Conclusions revealed marked differences in the ways in which OID processes occurred across different levels with implications for the ways in which VI, CI, and OI interact to develop holistic identity across organisational levels. Implications for theory detail the need to understand and utilise cultural understanding in identity programs as well as the value in developing identity communications which represent an actual rather than an espoused position.