Artykuły w czasopismach na temat „Consumer”
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Yıldız, Atila, i Asuman Arslan Duru. "Etlik Piliç Yetiştiriciliğinin Geliştirilmesi Açısından Tavuk Eti Tüketim Alışkanlıklarının İncelenmesi: Uşak İli Örneği". Turkish Journal of Agriculture - Food Science and Technology 7, nr 6 (25.06.2019): 833. http://dx.doi.org/10.24925/turjaf.v7i6.833-839.2180.
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This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.
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Kilic, O., C. Akbay i G. Yildiz Tiryaki. "Factors affecting packed and unpacked fluid milk consumption". Agricultural Economics (Zemědělská ekonomika) 55, No. 11 (20.11.2009): 557–63. http://dx.doi.org/10.17221/594-agricecon.
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This article identifies consumer characteristics associated with preferences toward fluid milk alternatives. Using consumer survey data from Samsun province of Turkey and Multinomial Logit model, unpacked and packed fluid milk preferences were analyzed. Based on the results, 14.1% of respondents consumed only unpacked fluid milk, 58.2% consumed only packed fluid milk and 27.7% of respondents consumed both unpacked and packed fluid milk at least once a weak. Multinomial Logit model results indicated that better educated household head, higher income households, younger and female household head and people who agree with “unpacked milk is not healthy” consume more packed fluid milk than do others. Moreover, consumers who agree with statement “price of packed milk is expensive compare to unpacked milk” were less likely to consume packed fluid milk than do others.
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Mohamed Aashik, S., Pradeep Jayarama, N. S. Abishlal, T. Abinayaa Sri i A. Jenin Benedict. "Smart Energy Management and Load Monitoring of Individual Loads". E3S Web of Conferences 405 (2023): 02013. http://dx.doi.org/10.1051/e3sconf/202340502013.
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As India continues to urbanise with its manufacturing sector growing, its energy demands have increased rapidly. In this period, the need for energy monitoring and conservation must be evident. So the consumers can monitor their load consumption by a digital wattmeter. But the digital wattmeter measures and shows the total power consumed by consumer appliances. The consumer has no idea about which appliance consumes more power. Also, the consumer will not be able to know whether any appliance is getting damaged. To resolve these issues, we have come up with this project which is an IOT-based energy monitoring and controlling system, used to measure the power consumed by each appliance (Load). The power consumed by each appliance can be monitored individually by the consumer and it also informs us if there is an issue through a web application. Also the web application stores the historical data of the power consumed by each load. An Internet of Things (IoT) technique was employed to make the system smart. A microcontroller with built-in Wi-Fi - ESP32 - was used to monitor and control each load using a web application.
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N. H. Rachmani, A. Apriantini i L. Cyrilla ENSD. "Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic". Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan 11, nr 1 (29.01.2023): 13–18. http://dx.doi.org/10.29244/jipthp.11.1.13-18.
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During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.
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Utami, Sri Sari, Jangkung Handoyo Mulyo i Lestari Rahayu Waluyati. "PENGARUH KARAKTERISTIK DEMOGRAFI DAN EKONOMI TERHADAP PERMINTAAN TELUR AYAM BERLABEL DI KAWASAN YOGYAKARTA". Agro Ekonomi 25, nr 2 (21.12.2016): 144. http://dx.doi.org/10.22146/agroekonomi.17192.
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The objective of this research were to analyze the relationships between demographic characteristic ( age and family members) and other factors on demand for labeled eggs. The respondents are consumers who consumed labeled eggs and consisted of 50 labelled eggs consumer who are selected by incidental sampling. The effect of demographic characteristics and other factors were analyzed by using multiple linear regression model. The result indicates that consumption of labeled eggs influenced positively by consumer motivation, consume income and number of family members and influenced negatively by price of labeled eggs.
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Heinrichs, Anne, Jihwon Park i Eugene F. Soltes. "Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls". Accounting Review 94, nr 3 (1.08.2018): 205–31. http://dx.doi.org/10.2308/accr-52223.
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ABSTRACT Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors who do not hold a position in the firm are a leading consumer. We show that buy-side non-holders who consume calls are more likely to hold positions in competitors and to purchase the stock in the future. In addition, many investors who hold large positions only consume calls periodically. We also document a benefit of consuming calls by finding that the consumption of calls is associated with more informed trading decisions. Overall, our investigation illuminates the actual consumption of conference calls by different consumers and the potential benefits of consuming additional firm disclosures.
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Samoggia, Antonella, i Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior". Nutrients 13, nr 2 (24.01.2021): 344. http://dx.doi.org/10.3390/nu13020344.
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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Zahra, Audina Rizka, i Nuri Aslami. "Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara". VISA: Journal of Vision and Ideas 1, nr 1 (9.06.2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.
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This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior.
Keywords: Behavior, Consumer, Insurance
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Kosicka-Gębska, Małgorzata, Marzena Jeżewska-Zychowicz, Jerzy Gębski, Marta Sajdakowska, Katarzyna Niewiadomska i Robert Nicewicz. "Consumer Motives for Choosing Fruit and Cereal Bars—Differences Due to Consumer Lifestyles, Attitudes toward the Product, and Expectations". Nutrients 14, nr 13 (29.06.2022): 2710. http://dx.doi.org/10.3390/nu14132710.
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Fruit and cereal bars are the response to the changing needs of consumers seeking health-promoting and convenient products. A cross-sectional study was conducted using the CAWI (Computer-Assisted Web Interview) method, with 1034 respondents consuming products of this kind. The aims of the study were 1/to identify consumer segments based on the importance they attached to the selected attributes of fruit and cereal bars and 2/to characterize the identified segments in terms of frequency and reasons for the consumption of fruit and cereal bars, views on their impact on health, and consumer behavior related to the selected lifestyle elements. Five distinct consumer clusters were identified. Involved and Health-oriented were more likely to consume bars, perceiving them as nutritious products, with a positive impact on health. Frugal and Visual consumed fruit and cereal bars the least frequently. They paid little attention to choosing healthier products in daily diet and physical activity. The Information seekers consumed bars to reduce stress and to improve their mood.
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Gilalo, Jacobus Jopie, Adi Sulistiyono i Burhanudin Harahap. "TINJAUAN YURIDIS DALAM BUKTI HUKUM KONSUMEN DALAM MAKANAN HALAL". JURNAL ILMIAH LIVING LAW 12, nr 1 (31.01.2020): 26. http://dx.doi.org/10.30997/jill.v12i1.2525.
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Indonesia is a country with the majority Muslims in the world. As Muslims, it is obligatory to comply with religious prohibitions that must be obeyed, namely by not consuming food that are made from / have non-halal contents. Several laws, namely: Consumer Protection Act, Health Act, Food Act and Halal Product Guarantee Act are a form of legal protection for halal food products that can provide guarantees for consumption by Indonesian Muslim communities. This paper is a descriptive qualitative one that seeks to provide an overview of the problem of regulating halal food products in relation to consumer protection and legal protection of consumers in consuming halal food products. The results of this review study that the regulation of halal food products for companies or businesses that will trade their products in Indonesia based on the Halal Product Guarantee Act if related to consumer protection has provided legal certainty for the consumer community (Muslims) to consume halal food, namely by there are Halal Certification marks and Halal Labels. Likewise, several laws and regulations relating to halal food products that have been enacted provide legal protection for consumers in consuming food and beverages. Consumers must get information, safety and a sense of security for a food product that will be consumed according to their choices.
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Maswandi, Maswandi. "Halal food in the perspective of Consumer Law Protection". International Asia Of Law and Money Laundering (IAML) 3, nr 1 (22.03.2024): 10–16. http://dx.doi.org/10.59712/iaml.v3i1.78.
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Indonesia is a muslim majority country in the world. As Muslims, it is mandatory to comply with religious prohibitions that must be obeyed, namely by not consuming food and drinks (food) that are made/have kandungantidak halal. Several laws, namely: Consumer Protection Law, Health Law, Food Law and Halal Product Guarantee Law(UUJPH)are a form of legal protection for halal food products that can provide guarantees for consumption by Indonesian muslim communities.This paper is a descriptive qualitative that seeks to provide an overview of the problems of regulation of halal food products in relation to consumer protection and legal protection of consumers in consuming halal food products. The results of this study that the regulation of halal food products for companies or business actors who will trade their products in Indonesia based on Uujphif associated with consumer protection has provided legal certainty for the consumer community (Muslims) to consume halal food, namely with Halal Certification Marks and Halal labels. Likewise, several laws and regulations concerning halal food products that have been enacted provide legal protection for consumers in consuming food and drinks. Consumers must get information, safety and security of a food product that will be consumed in accordance with their choices.
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Biletska, Yana, Anna Perepelytsia i Olha Bilovska. "DETERMINATION OF CONSUMER PREFERENCES OF DIFFERENT GROUPS OF FOOD". EUREKA: Social and Humanities 1 (31.01.2020): 23–26. http://dx.doi.org/10.21303/2504-5571.2020.001136.
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Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9 % consume milk every day, and milk-based products – 10.2 % of respondents. 12.8 and 10.1 % of the daily diet of respondents are vegetables and fruits (respectively). It is established that the recommended consumption norms are exceeded for such food groups as sweets, meat-based products, and confectionery. Diet within the norm for the consumption of bakery products, milk, fish and fish-based products. Inadequate consumption of cereals, legumes, meat, fruits. Based on the results, it is determined that the consumer prefers food products that have a pleasant (familiar) taste, without harmful, unnatural substances, high nutritional value at a low price. The studies are useful for specialists in food industry who work and develop new foods and diets.
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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić i Pavle Radanov. "The research of consumers and their habits in the organic products market". Ekonomija: teorija i praksa 14, nr 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan i Kruthikkha P. "Consumer Behavior Analysis". International Journal of Research and Applied Technology 2, nr 1 (31.01.2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.
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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Staples, James, i Jakob A. Klein. "Consumer and Consumed". Ethnos 82, nr 2 (3.02.2016): 193–212. http://dx.doi.org/10.1080/00141844.2015.1107604.
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Czarniecka-Skubina, Ewa, Marlena Pielak, Piotr Sałek, Renata Korzeniowska-Ginter i Tomasz Owczarek. "Consumer Choices and Habits Related to Coffee Consumption by Poles". International Journal of Environmental Research and Public Health 18, nr 8 (9.04.2021): 3948. http://dx.doi.org/10.3390/ijerph18083948.
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Coffee is one of the most popular drinks consumed in the world, also in Poland. In the literature, much attention is paid to the influence of coffee on human health, especially daily intake of caffeine, and also purchasing consumer behavior. There is a lack of research devoted to consumer choices and habits in relation to coffee consumption and brewing method. Therefore, the aim of this study is to describe the characteristics of coffee consumers and present their segmentation based on consumer choices and habits towards coffee consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1500 adults respondents in Poland reporting the consumption of coffee. We collected information about consumer choices and habits related to coffee consumption, including brewing method, place of consuming coffee, and factors determining coffee choices. Using cluster analysis, we identified three main groups of coffee consumers. There are “Neutral coffee drinkers”, “Ad hoc coffee drinkers”, and “Non-specific coffee drinkers”. The respondents in the study are not coffee gourmets; they like and consume coffee, but these are often changing choices. To conclude, it can be stated that the Polish coffee consumer prefers conventional methods of brewing coffee (like a “traditionalist”) but is open to novelties and new sensory experiences. Based on study results it is possible to know the coffee drinking habits in Poland.
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Kunto, Duantra Bergas Ari, Dase Hunaefi i Budi Nurtama. "Integrasi Metode Kano dan Turf dalam Evaluasi Sensori Minuman Cokelat Instan Komersial". Jurnal Teknologi dan Industri Pangan 33, nr 2 (27.12.2022): 137–47. http://dx.doi.org/10.6066/jtip.2022.33.2.137.
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Sensory attribute is one of quality parameter that affects buying intention of consumer for commercial instant chocolate drink product. Evaluation of consumer liking using hedonic method or ideal profile method was not enough to fulfill consumer satisfaction. This research aims to identify sensory attributes which are able to give consumer satisfaction using survey method integrated with structural equation model (SEM), Kano method, and total unduplicated reach and frequency (TURF). Kano method is used to evaluate sensory attributes based on consumer satisfaction, while TURF is used to identify sensory component which is able to increase buying intention of consumers with regard to the range and frequency for chocolate instant commercial drink. Preliminary research conducted by modelling consumer preferences suggested that there was an influence of 0.76 sensory attributes to consumer satisfaction. Seven samples were purchased from market and evaluated by 30 untrained panelists using home use test with an approach of consumer habit to consume hot chocolate drink once a week. The panelists were chosen from people who consume commercial instant chocolate drink. Results of this research showed that sensory attributes creamy (texture) and dark chocolate (color) were attractive features which were able to improve consumer satisfaction. Atribute sweet (taste) was categorized as must-be features, while flavor, aroma, and color were classified as one-dimensional features. Combination of attributes in one category can improve the range to reach the targeted consumers and frequency of consumers towards the product, for example attribute creamy can reach 97%, but combination of attributes creamy and thickness can reach 100% of the targeted consumers.
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Nurul Huda, Miranti. "Relasi Persepsi Visualisasi Desain Kemasan Obat Sakit Kepala Terhadap Kepercayaan Konsumen". CandraRupa : Journal of Art, Design, and Media 1, nr 1 (4.02.2020): 20–27. http://dx.doi.org/10.37802/candrarupa.v1i1.35.
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The interaction between consumer and product packaging design is a process of meaning which is involves vision and thought processes that influenced by knowledge, references, experience, and cultural backgrounds. Packaging products have an important role as dealing directly with prospective buyers and consumers and become the first experience with the product. Especially packaging for drugs, that are not only to attract consumers but also must meet safety standards for consumers to consume the drug. The purpose of this study to discover the facts of how consumers perceive packaging design and its influence on purchasing decisions and verify the trust level of the product. This research will use quantitative methods with semantic approach and using questionnaire to collecting data. Questions in the questionnaire using two scales measuring, Likert scale to measure respondent’s psychometric factors. The expected outcome of this research is the acquisition of a formulation headache medicine packaging design that maximizes consumer confidence in the usefulness of the drug without prejudice to the safety of consumers when consumed.
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Seong, Joseph, Simone Valle de Souza i H. Christopher Peterson. "Seeds of Industry Sustainability: Consumer Attitudes towards Indoor Agriculture Benefits versus Its Advanced Technology". Sustainability 15, nr 3 (28.01.2023): 2369. http://dx.doi.org/10.3390/su15032369.
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Indoor agriculture (IA) mitigates, to some extent, global problems such as increasing demand for food and limited natural resources. Though the potential benefits of IA as a sustainable agricultural production method are widely discussed, the success of the industry depends on consumer acceptance of IA innovative technology and their willingness to consume leafy greens produced under this technology. Using cluster analysis, four distinct groups of U.S. leafy green consumers were identified: “IA Skeptics”, “IA Open”, “IA Supportive”, and “IA Engaged”. A strong positive consumer cluster emerged with no evidence of an existing cluster of consumers who could be referred as “Knowledgeable Rejectors”, often found from the studies of consumer acceptance for novel food technologies. We concluded that, overall, U.S. leafy green consumers are ready to accept IA produce, but a significant number of consumers are yet to clearly decide on their attitude towards IA technology. Based on the evidence found from this study, we identified market opportunities for the IA industry with consumers of leafy greens given their broad willingness to consume IA produce and suggest marketing strategies to expand consumer awareness and acceptance of IA produce.
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Rahmadhani, Desta Adinda, i Sakirman . "PERLINDUNGAN HAK KONSUMEN TERHADAP MARAKNYA MONOPOLI BISNIS". Siyasah Jurnal Hukum Tatanegara 2, nr 1 (23.06.2022): 13. http://dx.doi.org/10.32332/siyasah.v2i1.5114.
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In every company, consumer trust is a top priority. The Consumer Protection Law is one of the important things that must be known, so that in the future we will not be deceived or feel harmed by an item or thing that is purchased and consumed.
To protect consumers from fraudulent competition, consumers need to get legal protection. Legal protection that can be provided are: preventive legal protection and repressive legal protection. The purpose of this paper is to determine the form of legal protection for consumers due to unfair competition. The conclusion obtained is that the form of preventive legal protection has been established by the government, namely with the establishment of Law Number 8 of 1999 concerning Consumer Protection and forms of repressive legal protection, carried out by litigation and non-litigation. Litigation settlement is carried out in court and non-litigation with the National Consumer Protection Agency, Non-Governmental Consumer Protection Agency, and Consumer Dispute Settlement Agency.
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Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented". Jurnal Manajemen 25, nr 3 (17.08.2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.
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Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
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Chaney, Damien, i Karim Ben Slimane. "Rethinking consumer resistance through institutional entrepreneurship". International Journal of Market Research 61, nr 5 (18.07.2019): 468–77. http://dx.doi.org/10.1177/1470785319864234.
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This article adopts an institutional view to rethink consumer resistance. Two types of consumers who resist market domination are identified: “rebels” and “entryists.” Rebels are able to consume but do not want to and oppose all or part of the market, whereas entryists want to consume but are kept out of the market. These two categories of resistant consumers are regarded as institutional entrepreneurs because they attempt to shape established institutions. Rebels are game changers, their resistance aims at disrupting market and consumption practices while entryists are justiciaries, their resistance aims at empowering those who are left behind. Implications for marketing of this renewed vision of consumer resistance are discussed in this article.
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Sa’diyah, Halimatus, Elpawati E i Rizki Adi Puspita Sari. "PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN KECAP MANIS ABC DI JABODETABEK". AGRIBUSINESS JOURNAL 11, nr 2 (15.07.2019): 116–29. http://dx.doi.org/10.15408/aj.v11i2.11839.
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This study aims to analyze effects of marketing mixes on consumer loyalties. A total of 100 respondents drawn from consumers who never consumed or consumed soy sauce ABC at least once during the last year were interviewed. Descriptive analyses and methods Path Analyses were used to analyze the relationship between the independent variables, namely products, prices, places, and promotions on the dependent variable, customer loyalties (Y2) through mediating variables or intermediate variables, consumer behaviors (Y1). Results indicated that the variables of products, prices, places, and promotions jointly had influences on consumer behaviors while partial test showed that variables of product and promotion had direct effects on consumer loyalties, and variables of price and place did not have any influences directly but through intermediary variables namely consumer behaviors.
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Pattipawae, Dezonda R. "TANGGUNG JAWAB PRODUSEN DI BIDANG PANGAN TERHADAP KONSUMEN". Perspektif Hukum 17, nr 2 (6.11.2017): 263. http://dx.doi.org/10.30649/phj.v17i2.177.
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Abstract : Practically consumer protection is one of the legal developments which are part of national development. The key point of the issue of consumer protection is that consumers and producers (product distributor or employers) need each other. Production is meaningless if nobody mengkonsumsikannya and products are consumed safely and satisfactorily, in turn, is free promotion for employers. rule of law is very important in order to protect consumers. In sustaining the economy of consumers occupy an important position, but ironically as one of the economic actors are very weak position of the consumer in terms of legal protection. In Indonesia, consumers who had been in a weak position impression of only being an object businesses promotion tips, as well as the sale of a very expansive way. Weak consumer's position caused partly still low awareness and consumer education in Indonesia
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Regar, Antonius Brian, Jenny Baroleh i Leonardus R. Rengkung. "KARAKTERISTIK KONSUMEN PRODUK ROTI CELLA BAKERY DAN HOLLAND BAKERY DI MANADO". AGRI-SOSIOEKONOMI 11, nr 3A (6.01.2016): 57. http://dx.doi.org/10.35791/agrsosek.11.3a.2015.10536.
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The aim of this study was to describe factors that distinguish consumers in selecting Bread Product Cella Bakery Holland Bakery. This study uses primary data were taken from interviews with respondents (Consumer Bread Product Cella Bakery and Holland Bakery) which incidentally encountered were making purchases at Cella Bakery and Holland Bakery by using a list of questions (questionnaire) were analyzed descriptively presented in tabular form. This study can provide information for producers to know and understand the characteristics of the consumers in order to increase sales. The results showed that the Ethnographic Characteristics (Ethnic) Cella Bakery and Holland Bakery Consumer in general is Minahasa suspected in general people of Manado come from ethnic Minahasa, Geographic Characteristics where the distance residential customers with Cella Bakery and Holland Bakery does not affect consumers in obtaining and consume Bread Product Cella Bakery and Holland Bakery, Demographic Characteristics of Cella Bakery and Holland Bakery Consumer generally women, were between the ages of 18-34 years, middle-income, number of family members / dependents between 3-4 people, with education past high school, and Psychographic Characteristics generally Cella Bakery Consumers frequently consume bread fried namely Panada by reason of having good taste, before eating bread in the shop and in the year> 2002 began to consume bread in Cella Bakery and Holland Bakery Consumer frequently consume bread baked are mocha brown bread fill the grounds have good taste, before eating bread at the mall and in the year> 2002 began to consume bread in Holland Bakery.
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Haque, Tasnim, Nazia Tabassum, Ismail Hossain i Nur-E.-Abir Sowrove. "A study on consumer preferences towards duck meat in Mymensingh city of Bangladesh". Archives of Agriculture and Environmental Science 5, nr 4 (25.12.2020): 511–16. http://dx.doi.org/10.26832/24566632.2020.0504012.
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This paper examined the consumer preferences of duck meat in Mymensingh city of Bangladesh. The aim of the study was to find out how much people like or dislike to consume duck meat and what amount do they consume. Purposive sampling technique was carried out among 80 consumers of duck meat. A five-point Likert scale was used to measure consumers attitudes towards duck meat and Discriminative Power (DP) value was computed to find out the lowest and the highest variability of responses. Nearly no study related to the preferences of duck meat consumption was conducted before in the selected study area. The findings of this study revealed that 63.75% consumers disfavored duck meat and 30% consumers favored it. Results indicated that the majority of the consumers strongly agreed that dressing slaughtered duck is complex and duck meat is nutritious and delicious. The highest variability in consumers responses was to statement, “duck meat can be used in any occasion. And the lowest variability of responses was to the statement that, “duck meat is very fatty” as almost all the respondents agreed. Therefore, it can be concluded that consumers showed unfavorable attitudes towards duck meat consumption. The reason behind this disfavoring attitude were allergy, asthma and seasonal pattern of duck meat consumption. This means that the respondents showed differentiated response, when they were responding on the statement that duck meat can be used in any occasion while the respondents were somewhat in differentiated while they were responding that the duck meat is very fatty. Traditionally duck is consumed in winter season in Bangladesh. That’s why, the year-round consumer preferences including warmer seasons resulted in lower total year-round preferences.
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Putra, Khister Praja, Fembriarti Erry Prasmatiwi i Novi Rosanti. "ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG". Jurnal Ilmu-Ilmu Agribisnis 11, nr 1 (1.02.2023): 25. http://dx.doi.org/10.23960/jiia.v11i1.7055.
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This study aims to analyze preferences, consumption patterns and consumer satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. Respondents were taken by the accidental sampling method as many as 50 respondents and data collection was carried out from May to June 2022. The analytical method used is conjoint analysis, qualitative descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers of Shinta Banana Chips were mostly female aged 18-25 years as many as 26 consumers. The attributes of banana chips that became consumer preferences were sweet taste with a size of 250 grams, crunchy textured with plastic packaging. Shinta Banana Chips consumers usually buy and consume 250 grams of Banana Chips as many as 34 respondents (68%). The average purchase of 200-750 grams was 27 respondents with the frequency of purchasing Shinta Banana Chips at most 1-2 times per month (78%). The variation of the Shinta Banana Chips taste that many consumers like is the chocolate flavor variation (30%) with the reason that consumers consume it for their own consumption. Halal label is considered very important (86%). Consumer satisfaction was obtained by 86.41% in the very satisfied category. Key words: banana chips, consumer, consumption pattern, preference
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Bazerman, Max H. "Consumer Research for Consumers". Journal of Consumer Research 27, nr 4 (marzec 2001): 499–504. http://dx.doi.org/10.1086/319624.
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Ekpo, Mokutima, Eni Alobo i Jacob Enyia. "Impediments to the Development of a Strong Consumer Credit System in Nigeria". World Journal of Social Science 5, nr 1 (30.11.2017): 36. http://dx.doi.org/10.5430/wjss.v5n1p36.
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Consumer credit is debt that is obtained by persons who intend to spend the money immediately. Assessingconsumer credit tells us imperative things about our economy. If consumers have the capacity to borrow effortlesslyand refund those debts on time, then the economy should be stimulated and we will have growth. Consumers are theinstrument and brainbox of the economy, when credit is unavailable, consumers will face foremost complications inborrowing. In this circumstance, consumers would consume less since they have less access to credit. For this reason,manufacturers will sell less, and produce less. The importance of a viable consumer credit system cannot be overemphasized. This paper hypothesizes that certain identified factors militate against the development of a strongconsumer credit system in Nigeria. It examines and analyses these challenges and exposes their negative roles in thedevelopment of a strong consumer credit system. It focuses on strategies that can improve consumer access to creditfacilities and concludes that there is need for a paradigmatic change. It therefore makes recommendations that canchallenge Nigerian policy makers to improve on, or evolve a stronger consumer credit system.
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Puel, A. C., S. R. S. T. Carvalho, M. C. Pereira, L. Pickler, A. R. Sperandio i A. L. F. Lima. "Sensory perception and consumer profile in relation to bovine meat packed in modified atmosphere packaging". Boletim de Indústria Animal 77 (19.08.2020): 1–10. http://dx.doi.org/10.17523/bia.2020.v77.e1480.
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The objective of the present study was to evaluate the influence of the socioeconomic profile of 338 people who answered questions about knowledge, consumption, determining factors in the acquisition, frequency of consumption, place of purchase, evaluation of general aspects by the consumer and repetition of the purchase of beef packed with modified atmosphere packaging (MAP). The generalized linear model methodology, GENMOD, was used with a probit link function to test the interaction of the questions with the socioeconomic profile and for all significant variables. The risk was calculated using the odd ratios (OR) with a confidence interval of 95%. Only age and education influenced consumers' disposition regarding the questions raised in the questionnaire. Most of the people who answered the questionnaire had never consumed any product packaged with MAP, but they are very interested in trying it out. Among consumers who had already consumed some product packaged with MAP, the vast majority consumed beef. Consumers over the age of 50 showed a greater tendency to consume beef with MAP more than once a week. Appearance was the main factor for decision making during the purchase and the supermarket is the main place of purchase of the product. The vast majority of consumers liked and would buy beef packed with MAP again.
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Fujak, Hunter, Stephen Frawley, Heath McDonald i Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets". Journal of Sport Management 32, nr 4 (1.07.2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.
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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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Zhang, Zhiyan. "An Analysis of Consumer Behavior and Marketing Principles in Blind Box Purchasing A Case Study of Pop Mart". Advances in Economics, Management and Political Sciences 78, nr 1 (18.04.2024): 7–12. http://dx.doi.org/10.54254/2754-1169/78/20241615.
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As an emerging marketing model, blind box marketing has been sought after by consumers and various industries. Based on the consumer purchase process of blind box, this paper takes Pop Mart, the leading blind box brand, as an example, carries out a consumer behavior analysis including motivation generation, information collection and selection, purchase process and post-purchase behavior, and discusses the principle of "blind box marketing". Consumers do not know what is the specific toy before purchase. The uncertainty of probabilistic marketing incentives, as well as the pricing method of sales channels, hit the consumers' psychology, bringing a sense of excitement for consumers, further stimulating the desire to consume, and enhancing user loyalty. Finally, this paper explores the use of "blind box marketing", and categorizes and analyzes its applicable products. Due to its price, and consumer preferences, FMCG (Fast Moving Consumer Goods) products are more suitable for the "blind box" marketing model, while products with strong functionality or luxury products are not suitable for this model.
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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma i in. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation". Asia Pacific Journal of Management and Education 4, nr 2 (21.07.2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.
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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
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Walters, S. Alan, Kurt T. Range, Bradley H. Taylor i Wanki Moon. "Consumer Attitudes for Asian Vegetables in Direct Markets". HortTechnology 18, nr 3 (styczeń 2008): 500–505. http://dx.doi.org/10.21273/horttech.18.3.500.
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Because the demand for Asian vegetables is rapidly increasing in the United States, these crops may provide local market growers new revenue opportunities with high returns per acre. However, consumer attitudes and purchasing habits regarding Asian vegetable crops are poorly understood. Therefore, consumers were surveyed in two direct-market venues (on-farm and farmers market) to measure their familiarity and preferences for Asian vegetables. Attributes that may influence buying decisions such as purchase frequency, consumption behavior, and knowledge of preparation and use were measured. Respondents were generally not familiar with fresh Asian vegetables. Although greater than 80% consumed less than 5 lb per year and less than once per month, the consumers surveyed expressed a strong interest to learn more about these vegetables. Consumers purchased Asian vegetables most often at supermarkets (29.4%) and restaurants (28.1%), and much less at local direct markets (12.5%). Results also indicated that Asians as well as consumers with higher income levels were most likely to consume these vegetables. Thirty-eight percent of consumers strongly indicated that the availability of recipes for various Asian vegetables at direct markets would increase the likelihood for purchase; thus, the opportunity exists to add these vegetables to local production and marketing systems, if recipes were made available at the point-of-purchase.
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Alves, Diego de Lima, Luiz Fernando Alves Teles i Alexsandra Valéria Sousa Costa De Lima. "Evaluation of the consumer profile of baru almonds at the IF Goiano - Campus Ceres". CONTRIBUCIONES A LAS CIENCIAS SOCIALES 16, nr 8 (3.08.2023): 8769–83. http://dx.doi.org/10.55905/revconv.16n.8-034.
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In recent years, there has been a significant increase in interest in healthy and targeted foods, boosting the consumption of cerrado fruits, such as baru almonds, which have gained prominence due to their high nutritional value and the benefits they offer for health. Although baru almonds are a promising product, there is still little information about their consumer profile. The aim of this study was to know the profile of baru almond consumers. Samples of roasted baru almonds, of two different brands, were obtained in markets and supermarkets in the municipalities of Ceres, Rialma and Goiânia, located in the state of Goiás. The consumer profile, product acceptance tests, purchase intention and acceptability index were evaluated. Regarding acceptance tests by attribute and purchase intention, the results were submitted to analysis of variance and differences in means compared by Tukey's test at a 5% significance level. The results of the consumer profile and acceptability index were evaluated in percentage. A completely randomized experimental design was used, in three lots. Regarding the almond consumption habit, the majority (54%) reported not having it, however 78% consumes almonds once a month. Most consumers know (74%) and consume (62%) Brazil nuts. Regarding the baru almond, 14% know about it and reported not consuming it. It was found that most participants (62%) buy almonds because it is a delicious product. Half of the assessed public (50%) is not in the habit of reading the label on the almond packages they consume, but 26% sometimes do this reading. It was verified that 48% of the participants observe the price on the almond packaging labels and 28% look at the expiry date. This data is relevant to understand the factors that influence the purchase decision of consumers of these products. Of the survey participants, 54% of consumers know baru almond, 34% of consumers consume it, and subsequently 42% of consumers would buy this almond. Regardless of the evaluated sensory attribute, there was no significant difference between the samples, both were equally accepted by the research participants. The results showed that both samples had an acceptability index above 70% for the four sensory attributes evaluated. Regarding the purchase intention of baru almonds by the research participants, there was no significant difference between the samples. The presented results (3.64 and 3.94) are close to 4 and show that the research participants would probably buy the almonds. Most consumers know and consume more Brazil nuts than baru almonds. Participants decides to buy more based on price. There is a potential market for baru almond, with a good possibility of acceptance and growth.
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Hawa, Rianti, Rudi Supratman i Retno Palupi. "Harmonisasi Kemanfaatan dan Keadilan dalam Perlindungan Hukum Bagi Konsumen". Jurnal Riset Multidisiplin dan Inovasi Teknologi 1, nr 01 (1.05.2023): 1–6. http://dx.doi.org/10.59653/jimat.v1i01.152.
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Consumer is everyone who uses goods and / or services available in society, either for their own interests, as well as for family and other people and other living things and not for trade. In practice, of course, business actors are responsible for the goods and services consumed by consumers, and if the goods and services are in accordance with the agreement, it will provide benefits for consumers, but if it turns out that the goods or services purchased do not provide the results desired by consumers, such as experiencing damage, hidden defects, consumers have the right to ask for compensation to business actors, and given in accordance with consumer rights based on the principle of justice so that legal consumer protection can be fulfilled. The purpose of this study is to find out how harmonization of the principles of benefit and justice in providing legal protection for consumers, including in fulfilling fair compensation in resolving consumer disputes with business actors, so that in line with the principles of benefits and justice can provide legal protection for consumers and responsibilities to business actors in accordance with their respective rights and obligations.
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Musataklima, Musataklima, M. Syamsudin i Adi Sulistiyono. "Konstitusionalisasi Perlindungan Konsumen Perspektif Hukum Hak Asasi Manusia dan Hukum Profetik Islam". Jurnal HAM 14, nr 2 (31.08.2023): 137. http://dx.doi.org/10.30641/ham.2023.14.137-154.
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People are ipso facto consumers. People, as consumers, have rights that must be protected by law. As human beings, consumers have rights that must be protected, respected, fulfilled, and advanced by the state. However, current consumer protection could be more effective and stronger, as evidenced by many consumer complaints to the National Consumer Protection Agency. (BPKN). This is also due to the weak legal instruments of consumer protection that need to be burned into the country’s constitution. Based on this, the study aims to analyze the urgency of constitutionalizing consumer protection from the perspective of human rights and prophetic Islamic law. The research method used is the study of doctrinal law with conceptual and legislative approaches. The data used is secondary data, i.e., primary, secondary, and tertiary legal materials obtained through the study of libraries and online searching (internet searching), surfing, and downloading, and subsequently analysed qualitatively. As for the results of this study, the first constitutionalization of consumer protection from a human rights perspective can guarantee the fulfillment of the right to life as a fundamental human right and can be an instrumentation of the fulfillment of a right to a decent and safe standard of living to be consumed. Second, from the perspective of prophetic law, the constitutionalization of protection can empower public authorities to fulfill, respect, implement, and enforce consumer protection, thus realizing the liberation and humanization of consumers from unfair and fraudulent trade.
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, nr 3(J) (30.06.2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand association, perceived quality, and brand loyalty of local brands. Low status-seeking consumers tend to rate brand association, perceived quality, and brand loyalty of local brands higher than high statusseeking consumers. This paper exhibits that the theory of consumer ethnocentrism and global branding strategies are not mutually exclusive.
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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, Indah Listiana, Maya Riantini, Helvi Yanfika, RAD Widyastuti, Abdul Mutolib i Dina Arini Adipathy. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product". IOP Conference Series: Earth and Environmental Science 1027, nr 1 (1.05.2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.
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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
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Da Silva, Vicente De Paulo Rodrigues, Kettrin Farias Bem Maracajá, Lincoln Eloi De Araújo, José Dantas Neto, Danilo De Oliveira Aleixo i João Hugo Baracuy da Cunha Campos. "Water footprint of individuals with different diet patterns". Ambiente e Agua - An Interdisciplinary Journal of Applied Science 8, nr 1 (26.04.2013): 250. http://dx.doi.org/10.4136/ambi-agua.967.
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The “water footprint” (WF) concept has been recently introduced as an important indicator of human water consumption. WF is defined as the total volume of water used during the production and consumption of goods and services as well as of direct water consumption by humans. The objective of this work was to use the WF concept to analyze vegetarian and non-vegetarian consumers with different levels of family income. A case study was conducted with residents of Caicó city (Brazil) in order to estimate total amount of water consumed or polluted while producing the goods and services utilized by these consumers. The results indicated that, on average, the WF of the vegetarian consumer represents 58% of non- vegetarian consumers. The WF of the non-vegetarian female consumer was 10-13% smaller than that of the male consumer while for vegetarian consumers the female’s WF was only 5.8% less than the male’s. The WF of the consumer increases linearly with the family income. A population’s water footprint increases as a function of family income and decreases according to eating habits.
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Papp-Bata, Á., i Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food". Acta Alimentaria 49, nr 3 (27.09.2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.
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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators of health behaviour. Our research also examined how these factors influence consumer willingness to consume functional foods. Our surveys were carried out in focus groups of health-conscious (n=8) and not health-conscious (n=8) consumers. Our findings confirmed the adequacy of the international dual model, regarding the attitudes of Hungarian consumers towards functional food. Moreover, we also explored the most popular health food categories and sources of information on nutrition.
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Sayekti, Mayang Dwi, i Jojok Dwiridotjahjono. "Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Konsumen sebagai Variabel Intervening". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, nr 6 (1.12.2022): 2511–24. http://dx.doi.org/10.47467/alkharaj.v5i6.2430.
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This study intends to find out whether there is an influence of brand image and product quality on consumer loyalty through customer satisfaction as an intervening variable on silverqueen chocolate consumers in Surabaya. The type of research is quantitative and the data collection technique uses a questionnaire method. The population in this study who became the target population was the people of Surabaya who had consumed silverqueen chocolate products. The number of samples used in this study were 100 respondents. The sampling technique in this study is the purposive sampling technique with the criteria of silverqueen chocolate consumers who are domiciled in Surabaya with a minimum age of 17 years and have purchased the product at least 1 time. The data analysis technique used the Statistical Program for Social Science (SPSS) version 25 software. The results of the study indicate that brand image had no significant effect on consumer satisfaction. Product quality has a significant effect on consumer satisfaction. Brand image has no significant effect on consumer loyalty. Product quality has no significant effect on consumer loyalty. Consumer satisfaction has a significant effect on consumer loyalty. Brand image has a significant effect on consumer loyalty through customer satisfaction. Product quality has a significant effect on consumer loyalty through customer satisfaction.
Keywords: brand image; product quality; consumer loyalty; customer satisfication
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Rawung, Cellina Grace, S. L. H. V. Joyce Lapian i Fitty Valdi Arie. "THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF CHICKEN MEAT AT GOLDEN SUPERMARKET MANADO". Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, nr 1 (19.01.2023): 613–24. http://dx.doi.org/10.35794/emba.v11i1.45725.
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Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values than just fulfilling them, such as values related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression analysis method. The number of samples used is 100 respondents.The results showed that simultaneously and partially halal label, product quality and price affect consumer loyalty. The management can pay attention to the quality of the product to consumers so that in the future there will be an increase in consumer loyalty for meat ayang at Golden Supermarket Manado. Keywords: halal label, product quality, price, consumer loyalty
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Tianing, Vita Nur, i Siswahyudianto. "Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Kelompok Tani". Idarotuna : Journal of Administrative Science 3, nr 1 (18.05.2022): 57–74. http://dx.doi.org/10.54471/idarotuna.v3i1.28.
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Consumer goals are one of the main things in a business. Because by making efforts that can be done, namely continuing to maintain and increase satisfaction with consumers, consumers will more often repurchase an item or service that has been consumed or used. Consumer goals are determined by several things, including price, product quality, and service quality. This study analyzed the effect of price, product quality, and service quality on consumer satisfaction at the "Belimbing Artha Mandiri" Farmer Group, Bono Village, Boyolangu District, Tulungagung Regency. This study uses a quantitative approach using a survey research type through a questionnaire. The population in this study were consumers in the Artha Mandiri Belimbing Farmer Group in the Boyolangu District. The sample in this study was 40 respondents. The results of the study conclude that: Price has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group, product quality has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group, and Service quality has a positive effect on consumer satisfaction of the Artha Mandiri Belimbing Farmers Group ", and Price, product quality, and the quality of service has a simultaneous and positive effect on consumer satisfaction of the "Belimbing Artha Mandiri" Farmer Group. Almost all consumer goals are clarified by the variables of price, product quality, and service quality. Then to be further explained by other variables or not included in this research model.
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Salleh, Hayatul Safrah, Azila Mohd Noor, Nik Hazimah Nik Mat, Yusnita Yusof i Wan Norhayati Mohamed. "Consumer-Behavioural Intention Towards The Consumption Of Functional Food In Malaysia: Their Profiles And Behaviours". International Business & Economics Research Journal (IBER) 14, nr 4 (14.07.2015): 727. http://dx.doi.org/10.19030/iber.v14i4.9360.
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Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This provides a great market opportunity for functional foods to be developed. Consequently, it has generated considerable consumer interest in functional food consumption. This study describes the profiles and behaviours of the consumers who are willing to consume functional foods in Malaysia. By using mall intercept surveys, data were collected from consumers shopping at hypermarkets in Malaysia. From the analysis undertaken, it was found that the level of consumer-behavioural intention to consume functional food is encouraging. The results indicated that behavioural intention towards functional food tends to be different across gender, age and marital status. However this study found that the extent of consumer-behavioural intention does not vary by ethnicity, religion, income and education. Future study was also proposed.
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Rendeci, Zehra Cansu. "The Impact of Digital Media on Consumer Culture". Journal of Applied And Theoretical Social Sciences 4, nr - (7.05.2022): 78–90. http://dx.doi.org/10.37241/jatss.2022.58.
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Changes after the coronavirus pandemic did not only change the way individuals protect their well-being, but also their lifestyles and consumption activities. The relationship between consumption and lifestyle changed; the perspective towards sustainability changed to the detriment of global production changed and the need for mediated communication changed the way in which media is consumed. This, in turn, changed brand narratives too, for individuals favored do-it-yourself activities such as baking, cooking and knitting among many more. In this regard, studying consumer culture alongside varying lifestyles of consumers is important, because it is the only way to fully understand the effects of the changing world and how consumers attach meanings to it. From this perspective, consumer culture must be understood well from the framework of consumer behavior. Despite the growing discussions concerning social media consumption in consumer culture research, there are not many attempts to discover the relationship between consumer culture and social media use. This study aims to identify the role digital media plays in shaping the post-coronavirus consumer culture by reviewing consumer practices, reflecting consumer culture, during the 2020 lockdown in Turkey. A content analysis is carried out with hashtags to illustrate those with the highest engagement rates on Instagram. A critical consumer culture concept is at the center to highlight the elements of a post-coronavirus consumer culture. The study is hoped to contribute to the existing literature by attempting to track the traces of a novel type of consumer culture.
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Ma, Juhuy, i Gwi-Gon Kim. "The Impact of Product Assortment Framing on The Attitude Toward Gift Set". International Journal of Membrane Science and Technology 10, nr 3 (23.01.2024): 3648–57. http://dx.doi.org/10.15379/ijmst.v10i3.3428.
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The purpose of this paper is to study how consumers’ attitudes toward different types of product assortment and Unpacking Framing under the moderating effects of consumption situation, prior knowledge of products, and involvement. Results are based on a survey with 344 respondents. The results indicate that consumers favor a diverse product assortment over a simple one. Second, if the consumer buys the product as a gift, they favor a more diverse product assortment, however, if the consumer buys it to consume by themselves, diversification or simplification of product assortment does not matter. Third, in the case of diverse product assortment, consumer favors detailed message framing over comprehensive one. Fourth, in the case of high prior knowledge, the consumer favors a detailed description of the product. Furthermore, there is no such difference in the case of low prior knowledge.
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Asmaida, Asmaida, i Iqwan Aldo Putra. "Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Volume Pembelian Cabe Merah di Pasar Sulak Kecamatan Kayu Aro Kabupaten Kerinci". Jurnal MeA (Media Agribisnis) 8, nr 1 (28.04.2023): 30. http://dx.doi.org/10.33087/mea.v8i1.154.
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The research was carried out at the Sulak Market, Kayu Aro District, Kerinci Regency, with the aim of describing consumer decisions in purchasing red chilies at the Sulak Market, Kayu Aro District, Kerinci Regency and analyzing the factors that influence consumers in purchasing volume of red chilies. Sampling in this study was using accidental sampling technique with 35 respondents. The data collected includes primary data and secondary data with cross section data types. The results showed that consumer behavior in Kayu Aro District, namely that the average consumer has a spicy taste, therefore consumers always buy red chilies and make preparations because consumers feel happy if red chilies are always available at home. In addition, consumers also think that they are less appetizing if they eat without chili sauce, which is a processed product from red chilies. From the results of this study, it was obtained that consumer behavior towards decisions in purchasing red chilies at Sulak Market, Kayu Aro District, seen from the variable price, number of family dependents, and consumer tastes, they decided to keep buying red chilies. Consumers will feel satisfied if they consume red chili and if it is always available. The results of statistical tests using multiple linear regression, simultaneously (the price of red chilies, the price of substitute goods or cayenne pepper, the number of family members and consumer tastes) have a real influence on consumer decisions in purchasing red chilies at Sulak Market, Kayu Aro District, Kerinci Regency. Partially test there are three factors that significantly affect consumer decisions in buying red chili, namely the price of red chili, the number of family members and consumer tastes while the price of cayenne pepper has no effect. The coefficient of determination for these three factors is 75.2%, which means that these three factors as independent variables are able to explain consumer decisions in purchasing red chilies as dependent variables and around 24.8% cannot be explained by the model but explained by other factors. those models.
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Susanti, Tripena, i Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK". JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, nr 2 (30.06.2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.
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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior". Journal of Consumer Affairs 30, nr 1 (czerwiec 1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.
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