Gotowe bibliografie tematyczne / CONSUMER BUYING

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Gotowa bibliografia na temat „CONSUMER BUYING”

Autor: Grafiati

Data publikacji: 11 września 2023

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Artykuły w czasopismach na temat "CONSUMER BUYING"

Attreya, Bhawna. "Consumer Buying Behaviour". Journal of Advances and Scholarly Researches in Allied Education 15, nr 9 (1.10.2018): 1–4. http://dx.doi.org/10.29070/15/57885.

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D. Muthukrishnaveni, D. Muthukrishnaveni, i Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables". Global Journal For Research Analysis 3, nr 2 (15.06.2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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Ghosh, Tathagata, i Venu Gopal Rao. "Consumer Confusion in Mobile Application Buying". International Journal of E-Business Research 10, nr 4 (październik 2014): 52–70. http://dx.doi.org/10.4018/ijebr.2014100104.

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This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

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Kanisius Wangge, Rofinus, i Sarlina Noni. "STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN". JURNAL AGRIBISNIS 10, nr 1 (3.06.2021): 53–59. http://dx.doi.org/10.32520/agribisnis.v10i1.1523.

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The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests

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Shoham, Aviv, i Maja Makovec Brenčič. "Compulsive buying behavior". Journal of Consumer Marketing 20, nr 2 (1.04.2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.

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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.

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Mahesayasa, Kadek Dwi, Ida Ayu Putri Widawati, Irene Hanna H. Sihombing i Ni Wayan Pastini. "The Influence of Hotel’s Website Brand and Quality on Consumers Trust and Purchasing Interests (A Case Study at Maca Group, Bali)". International Journal of Applied Research in Tourism and Hospitality 1, nr 2 (5.02.2023): 117–33. http://dx.doi.org/10.52352/ijarthy.v1i2.865.

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Website is one of the revenue channels that must be optimized to gain more transactions and acknowledgment to consumers. Good website quality and brand will gain the trust of consumers which will gain their buying interest. The purpose of this research will be as follows: analyze the influence of website brands on consumer trust and buying interest, analyze the influence of website quality on consumer trust and consumer buying interest, analyze the influence of trust on consumer buying interest, and analyzes the role of trust in conciliating website brand on consumers buying interest and website quality on consumers buying interest. The location of this study is Maca Group. This study uses a quantitative approach. Data were collected by distributing questionnaires to 100 guests who made reservations as respondents. The results of data analysis with SmartPLS show that: website brand has a positive influence on trust and buying interest, website quality has a positive influence on consumers trust and buying interest, trust has a positive influence in conciliating website brand on buying interest and website quality on buying interest.

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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi i Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision". ECS Transactions 107, nr 1 (24.04.2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers

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Suraj Kushe Shekhar, Tony P Jose i Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals". International Journal of Research in Pharmaceutical Sciences 10, nr 4 (2.11.2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.

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Sri Winda Hardiyanti Damanik, Fitrianingsih, Sarwoto i Indah Permata Sari. "THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)". International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, nr 3 (20.06.2023): 995–1004. http://dx.doi.org/10.54443/ijebas.v3i3.957.

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The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.

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Rauf, Abdul, Dr Arshia Hashmi i Dr Azeem Ahmad. "The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan". iRASD Journal of Management 1, nr 1 (30.06.2019): 46–62. http://dx.doi.org/10.52131/jom.2019.0101.0005.

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Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.

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Rozprawy doktorskie na temat "CONSUMER BUYING"

Kuldiloke, Somsawai. "Determinants of consumer intention towards ethical buying". Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/24841/.

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Consumer awareness about ethical issues has been growing over the last decades. Knowledge and awareness about ethical products has led to businesses responding with a variety of ethical products for the consumers. The growth in ethical products market has attracted the interest of researchers as evidenced in a growing body of literature on ethical behaviour. Ethical decision-making models in the extant research tend to emphasise social interest values, such as ethical obligation and ethical self-identity, as predictors of ethical behaviour. However, little is known about factors such as self-interest values and motives, crucial in the formation of attitudes and behaviour towards ethical purchases. Furthermore, research evidence, as well as industry reports, highlights that although consumers generally have a positive attitude towards purchasing ethical products, there is a discrepancy between their attitudes, intention and actual purchase behaviour. Whilst the link between intention and behaviour has been found to be generally tenuous, studies in the domain of consumer research suggest that intention to purchase can be treated as a predictor of behaviour (i.e., an immediate precursor of actual purchase). The determinants of consumers' intention to purchase ethical products, incorporating self-interest values and motives, are the focus of this study. Much of the prior research in ethical buying behaviour has focused on fast moving consumer goods categories, which are considered to be 'low-involvement' purchases. In contrast, involvement is considered to be an important underlying motivation for consumer purchase of other products such as clothing. Therefore, the product category of ethical clothing is chosen for investigation in this study because of the 'high-involvement' nature of fashion purchases. Understanding the determinants of consumer intention towards ethical buying can provide insights on consumers' motivational state (i.e., social interest and self-interest) influencing ethical choices. Specifically, this research examines the role of involvement in consumers' decision-making process to purchase ethical clothing (direct and moderating effects of clothing involvement). The data were collected via online survey instrument from an existing panel of a UK-based market research company. The proposed research model was tested employing the Partial Least Squares-based Structural Equation Modelling (PLS-SEM). The direct and moderating effects of clothing involvement were tested by using the two-stage approach. The second-order formative measurement model of clothing involvement (hierarchical components model) was estimated using the repeated indicators approach. The results show that ethical self-identity and subjective norm have a significant impact in ethical clothing purchase decisions. Clothing involvement was found to weaken the relationship between ethical obligation and intention towards ethical buying, whilst it strengthened the relationship between ethical self-identity and intention towards ethical buying. This thesis further establishes that consumers' perceived balance between ethical self¬identity (commitment to individual's ethical augmentation) and clothing involvement (social identity and/or fashion identity) is a step towards bridging the ethical purchasing gap. This thesis is considered to make the following contributions to knowledge and theory in the domain of consumer ethical buying behaviour. First, the formulation of the conceptual model incorporating self-interest values and motives is an advancement of the existing ethical decision-making models for predicting consumer intention to purchase high-involvement ethical products. Second, this study reveals that product involvement plays a moderating role in the consumer ethical decision-making process. Finally, this study provides evidence for the mediating role of ethical obligation on the relationship between attitude and intention.

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Kight, Jeffrey Wayne. "Forward buying of non-commodity consumer goods". Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/40104.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007.
"June 2007."
Includes bibliographical references (leaf 63).
This thesis examines the feasibility of commodity-like forward and futures markets in non-commodity consumer goods. Benefits of information gleaned from the sale of products for future delivery are examined, as well as the market for wine futures, which serves as an example of a non-commodity futures market. Analysis is conducted by controlled experiments in a system dynamics model that simulates the bullwhip effect.
by Jeffrey Wayne Kight.
M.Eng.in Logistics

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Matuschak, Alina. "Mechanisms of influence on consumer buying behavior". Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13091.

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Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services". Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.

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Abstract. Online legal services refer to electronic or digital legal services (in the form of software, apps, web pages, etc.) that can increase common people understanding of legal issues, access to legal information and social participation in legal related matters. By automating tasks traditionally performed only by lawyers and by making legal services available on the Internet, online legal services make the access to justice more affordable and accessible to all. In this modern context, where common consumers have the opportunity buy and use legal services completely on the internet and without the help of a traditional lawyer, it is necessary to investigate how consumers behave when they shop for legal services online. In accordance, the purpose of the research is to understand the consumer buying behaviour in online legal services, based on empirical research, contributing to the literature about online legal services; and to provide managerial implications for legal services companies about how to improve their marketing strategies and build their consumer relationships, based on the empirical findings. Therefore, the study delves into the minds of consumers to uncover their needs, motivations and intentions about online legal services, and it is the first study to investigate the consumer buying behaviour in online legal services. The research is planned focusing on the theories of consumer buying behaviour, technology acceptance and on prior research of online legal services. The empirical research is conducted using a survey questionnaire, employing a mixed-method approach. Brazil was chosen as the field for the research, because it is the world’s fifth-largest country by area and the fifth most populous, where legal services are highly demanded and where online legal services have potential to be widely utilized, although not much is known about the consumer behaviour towards them. The sample studied is 419 potential consumers of online legal services. To process the data, the author makes statistical analysis of each quantitative reply, qualitative thematic content analysis for each qualitative answer, and deeply analyse the final results of the research, developing a framework for the consumer buying behaviour in online legal services. The empirical findings show that the consumers of online legal services behave motivated by Price, Legal problem-solving capability, Convenience (Perceived ease of use), Speed, Safety, Quality and Trustability and that consumers have an overall positive attitude about online legal services, even though negative attitudes were also identified. Utilitarian needs and motivations, behavioural intention, attitude, perceived usefulness, perceived ease of use, information search, evaluation of alternatives, social influence, facilitating conditions, trust, perceived risk, and price value; influence and characterize the buying behaviour in online legal services and lead to the consequent consumer purchase decision. Furthermore, the buying process in online legal services follows the Five-stage buying process, but the consumer might deviate during it, because of, among other reasons, social influence and the lack of trust.

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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town". Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

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Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011
The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.

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Shum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen". Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.

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Ellis, Katrina. "Private label buying behaviour". Thesis, London Business School (University of London), 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262224.

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McCole, Patrick. "Dimensionalising trust in Internet buying behaviour". Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272536.

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Chan, Chi Hang. "The buying behaviour of a shoes store". access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b21417532a.pdf.

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Thesis (M.Sc.)--City University of Hong Kong, 2006.
Title from title screen (viewed on Oct. 5, 2006) "Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the Master of Science in enterprise technology and management." Includes bibliographical references.

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Fracasso, Sara <1994&gt. "In store-digitalization: the implications for consumer buying behavior". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/14038.

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La tesi verterà sul tema delle nuove tecnologie e in particolare sull'impatto che esse hanno avuto nel processo di decisione dei consumatori. Inoltre, verrà esplicitata l'evoluzione dei canali di marketing fino all'affermarsi dell'omnicanalità per far fronte alle nuove esigenze dei consumatori. Infine, verrà analizzato il caso dell'azienda dove ho svolto il tirocinio in correlazione con il tema della tecnologia in-store.

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Książki na temat "CONSUMER BUYING"

Wilkinson, Michael. Buying Styles. New York: AMACOM Books, 2009.

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Consumers Union of United States. Buying guide, 2003. Yonkers, N.Y: Consumers Union of U.S., 2002.

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Consumers Union of United States., red. Buying guide, 2004. Yonkers, N.Y: Consumers Union, 2004.

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Consumer behavior: Buying, having, and being. Wyd. 3. London: Prentice-Hall International, 1996.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. Boston: Allyn and Bacon, 1992.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. Wyd. 2. Boston: Allyn and Bacon, 1994.

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Consumer behavior: Buying, selling, and being. Wyd. 7. Upper Saddle River, N.J: Pearson Prentice Hall, 2006.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. Wyd. 8. Upper Saddle River, NJ: Pearson Prentice Hall, 2008.

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Consumer behavior: Buying, having, and being. Wyd. 4. Upper Saddle River, N.J: Prentice Hall International, 1999.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. Wyd. 2. Boston: Allyn and Bacon, 1994.

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Części książek na temat "CONSUMER BUYING"

Meldrum, Mike, i Malcolm McDonald. "Consumer Buying Behaviour". W Key Marketing Concepts, 97–102. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_20.

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Saini, Ishpreet Kaur. "Consumer Buying Behavior". W Marketing Analytics, 103–23. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003300632-6.

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Khan, Hina. "Consumer Buying Behaviour". W Principles of Marketing, 71–102. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-0-230-39269-4_3.

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Ben Guirat, Rafika. "The Gender Approach to Understanding Time-Saving Durables Buying". W Global Consumer Behavior, 85–108. Newport Beach, CA USA: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118614877.ch5.

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Kumar, Satinder, Anisha Puri, Supreet Kaur i Meenal Sharma Jagtap. "Theorizing on religiosity and frugal buying behavior". W Religion and Consumer Behaviour, 48–73. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003288558-4.

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Kaur, Harleen, i Chandan Deep Singh. "Adolescents’ Role in Buying Decision Making". W Adolescents, Family and Consumer Behaviour, 44–65. New York, NY : Routledge, 2019 | Series: Routledge focus on business & management: Routledge, 2019. http://dx.doi.org/10.4324/9780367810276-2.

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Dovlatova, Khatira J. "Z-Preferences in Consumer Buying Behavior". W Lecture Notes in Networks and Systems, 211–17. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25252-5_31.

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Patra, Gouranga, i Sumona Datta. "Measuring Consumer Perception on Digital Buying". W Perspectives in Marketing, Innovation and Strategy, 11–18. London: Routledge India, 2023. http://dx.doi.org/10.4324/9781003434467-3.

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Wu, Yixuan. "Research on Factors Influencing Consumer Buying Behavior". W Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 1113–20. Dordrecht: Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-098-5_125.

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Mattia, Giovanni, Alessio Di Leo i Ludovica Principato. "On-line Consumer Behavior and Technology Acceptance Models". W Online Impulse Buying and Cognitive Dissonance, 37–46. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65923-3_6.

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Streszczenia konferencji na temat "CONSUMER BUYING"

Beke, Judit, Marietta Balázsné Lendvai i Ildikó Kovács. "Young Consumers’ Product Perception and Consumer Motivation Towards Buying Local Products". W Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.s.p.2021.85.

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An important aspect of sustainable food consumption is the consumption of local food. The concept of local food is often linked to sustainability which is gaining importance in the marketing communication of food brands since it fits in with the conscious consumption intentions of young people. In addition to studying the nature and consumer perception of local products, the study explores consumer motivations of young consumers aged 18-25 using qualitative focus group research method. Based on the results, the products that young consumers are willing and motivated to buy can be identified, and the most important trigger words can also be selected. Qualitative research methods were used to identify the most significant consumer motivation elements among young consumers.

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Nugroho, Michael Adhi, i Rudy Harjanto. "Consumer Tribalism in Buying Decision Role". W Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210507.078.

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Swain, Anjan Kumar, i Ram Kumar Dhurkari. "Shopping Goods and Consumer Buying Behavior". W the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3232174.3232179.

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Mirza, Sergiu, i Oleg Onofrei. "The buying and consumption behavior of consumers of sea buckthorn products". W 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.27.

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The buying and consumption behavior of consumers of sea buckthorn products constitutes a behavior specific to food products. These behaviors represent certain acts of decision-making that are carried out both by the individual consumer and by the family consumer. Decisions made regarding the purchase and consumption of sea buckthorn berries or products obtained from sea buckthorn berries lead to the satisfaction of the needs of the components contained in sea buckthorn berries. These decisions include acts of decision making that occur before and after the purchase/consumption of these types of products. Regarding the product - sea buckthorn berries and the products obtained from sea buckthorn berries: juices, jams, etc., there is a buying and consumption behavior for the final consumer and for businesses that use sea buckthorn berries either as material premium in its activity or as an object of resale (agro-food processing, cosmetics, pharmaceutical, trade or public food).

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Lal, David, Mohamed Bilal Basha i Dan Ivanov. "Indian Consumer Buying Behaviour towards Organic Foods". W the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3328886.3328889.

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Indayatun, Ratna, i Pangi Suryadi. "Consumer Protection in Buying and Selling Online". W Proceedings of the 2nd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2022, 16 April 2022, Semarang, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.16-4-2022.2320132.

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Sharma, Anjali, Aradhana Pratap, Kishan Vyas i Sashikala Mishra. "Machine Learning Approach: Consumer Buying Behavior Analysis". W 2022 IEEE Pune Section International Conference (PuneCon). IEEE, 2022. http://dx.doi.org/10.1109/punecon55413.2022.10014928.

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Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks". W Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

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Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

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Leeuwis, Nikki, Maryam Alimardani i Tom Van Bommel. "'Neuromarketing as a tool for environmental conditioning and sustainable consumption". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001823.

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The impact of human factors on climate change is unequivocal. While consumers are increasingly becoming aware of their environmental footprint, this is not sufficient: contextual factors such as pricing, convenience, and packaging play a role in consumers’ decision-making. This has created a gap between consumers’ attitudes and behavior, which calls for intervention of behavioral sciences to change consumer behavior and consequently combat the climate crisis effectively. Consumer neuroscience methodology has been proposed as a potential tool to untangle the neural and psychological origins of consumers’ behavior since subjective reports may be biased by social desirability and therefore are not a reliable measure of pro-environmental behavior. Prior studies have shown that conditioning the consumer with information on the environmental impact of products can influence their buying behavior and brain activity. This paper provides an extended exploration of past works on consumer neuroscience, environmental behavior, and conditioning techniques. We aim to unite the current theories and common practices and uncover future research directions in an effort to develop a neuroscientifically supported conditioning intervention that could promote pro-environmental behavior in consumers.

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Rybansky, Rudolf. "THE INFLUENCE OF MEDIA ON CONSUMER BUYING BEHAVIOR". W SGEM 2014 Scientific SubConference on PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b12/s2.128.

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Raporty organizacyjne na temat "CONSUMER BUYING"

Higgins, Kathleen, Tammy Kinley, Christy Crutsinger i Jessica Strubel. Consumer Compulsive Buying and Hoarding in a World of Fast Fashion. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-929.

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Min, Jaehan, Morgan Ziegler, Hyo Jung (Julie) Chang i Tun-Min (Catherine) Jai. The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1804.

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Bhardwaj, Vertica, i Srikant Manchiraju. The Role of Impulse Buying, Hedonism, and Consumer Knowledge Towards Sustainable Consumption of Fast Fashion. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-419.

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Carranza, Juan Esteban, Alejandra Ximena González-Ramírez, Juan Sebastián Vélez-Velásquez i Alex Perez. Exchange rate pass-through in the Colombian car market. Banco de la República, czerwiec 2023. http://dx.doi.org/10.32468/be.1240.

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The incomplete pass-through of exchange rates to prices is a well-documented phenomenon. Firms respond optimally to exchange rate shocks by adjusting margins and buying inputs from regions with more advantageous terms of trade. Consumers, in turn, substitute goods that become more expensive for relatively cheaper goods after an exchange rate shock. We use data from the market for new cars in Colombia to empirically analyze the determinants of incomplete pass- through after a large depreciation of the local currency. We estimate a structural oligopoly model that nests the optimal reactions of firms and consumers to as- sess their relative importance in explaining the lack of response of retail prices to the exchange rate shock. We find that, in relative terms, the most important factor explaining incomplete pass-through is consumer substitution, followed by strategic interaction between sellers.

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Islam, Muhammad Azizul, Pamela Abbott, Shamima Haque i Fiona Gooch. Impact of Global Clothing Retailers' Unfair Practices on Bangladeshi Suppliers During Covid-19. University of Aberdeen, styczeń 2023. http://dx.doi.org/10.57064/2164/19814.

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Based on a survey of 1,000 Bangladeshi factories/suppliers1 producing clothes for global fashion brands and retailers, this research highlights reports of unfair trading practices encountered by manufacturers during Covid-19. Suppliers reported that retailers/brands cancelled orders, refused to pay for goods dispatched/in-process and demanded a reduction in price for orders already placed before March 2020. Since then, they further pressured the suppliers to reduce prices. Suppliers reported that in December 2021, despite the rising costs of inputs and the additional costs of Covid-19 mitigation measures, 70% of brands/retailers were still buying garments at similar prices to those in March 2020 from at least some of their suppliers. More than 50% of factories reported at least one of the following four unfair practices by brands/ retailers: cancellation of orders, price reduction, refusal to pay for goods dispatched/in production and delaying payment of invoices. Such unfair trading practices impacted suppliers’ employment practices resulting in worker turnover, loss of jobs and lower wages. Importantly, one in five factories reported that they had struggled to pay the Bangladeshi legal minimum wages since the factories had reopened following the March and April 2020 lockdown. We recommend countries with large consumer markets where global retailers and brands sell their clothes legislate to curb unfair purchasing practices by outlawing them and appointing an adjudicator or a fashion watchdog. This would ensure that buyers/retailers cannot dump disproportionate and inappropriate risks onto their suppliers and that retailers and brands conform to the norms of fair commercial practices.

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Martinez-Novoa, Lorraine M., i Nancy J. Hodges. Consumed by Consumption: A Phenomenological Exploration of the Compulsive Clothing Buying Experience. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1768.

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Jin, Yizhou, i Shoshana Vasserman. Buying Data from Consumers: The Impact of Monitoring Programs in U.S. Auto Insurance. Cambridge, MA: National Bureau of Economic Research, lipiec 2021. http://dx.doi.org/10.3386/w29096.

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Stefan Grundner, Stefan Grundner. Why do informed consumers refrain from buying ethical products? Applying insights from behavioural economics. Experiment, marzec 2018. http://dx.doi.org/10.18258/10887.

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Koenig-Lewis, Nicole, Carmela Bosangit i Roberta De Angelis. Could renting be the ‘new buying’? Perspectives on consumers’ role in prolonging product lifetimes. University of Limerick, 2021. http://dx.doi.org/10.31880/10344/10262.

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Jai, Tun-Min Catherine, Dan Fan, Weidong Cai i Forrest S. Bao. The Effect of Sensory Visual Presentations on Consumer's Buying Decisions: A fMRI Study. Ames: Iowa State University, Digital Repository, listopad 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-45.

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