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Nurtiah, Nurtiah, i Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK". Journal of Management : Small and Medium Enterprises (SMEs) 14, nr 3 (30.11.2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.
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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media.
Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
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Mentari, Ni Wayan, I. Nyoman Djinar Setiawina, I. Made Kembar Sri Budhi i I. Wayan Sudirman. "Influence factor of consumers interest on using E-money". International journal of social sciences and humanities 3, nr 2 (15.08.2019): 176–86. http://dx.doi.org/10.29332/ijssh.v3n2.311.
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The objectives of this study was to determine the factors that influence consumer interest in using e-money in Badung and Denpasar City in Bali. This study uses the analysis of SEM structural equations with alternative Partial Least Square (PLS). Consumer attitudes mediate the influence of the relationship between perceived benefits and perceived ease of consumer interest in using e-money, the attitude of consumers in using e-money does not mediate the effect of the relationship between customer knowledge on consumer interest in using e-money. The coefficient of determination R-square for attitude variables is 0.502, which means that the variable attitude of consumers in using e-money can be explained by the variable perception of benefits, perceived convenience and consumer knowledge by 50.2 percent, or in other words, every variant of consumer attitudes e-money will be explained by the variable perception of benefits, perceived ease and consumers knowledge by 50.2 percent, the rest explained by other variables outside the model by 49.8 percent.
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Samoggia, Antonella, i Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior". Nutrients 13, nr 2 (24.01.2021): 344. http://dx.doi.org/10.3390/nu13020344.
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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Fenitra, Rakotoarisoa Maminirina, i Budhi Haryanto. "Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods". Jurnal Dinamika Manajemen 10, nr 2 (10.02.2020): 289–83. http://dx.doi.org/10.15294/jdm.v10i2.18573.
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The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.
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Tang, Yiming, Xiucun Wang i Pingping Lu. "Chinese consumer attitude and purchase intent towards green products". Asia-Pacific Journal of Business Administration 6, nr 2 (27.05.2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.
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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly mediates the effect of perceived effectiveness belief, and functional value on purchase intention. Consumers’ awareness of government policy is not associated with attitude or purchase intention. Originality/value – This is a first empirical study to systematically examine Chinese consumer attitude's mediation effect on factors influencing their purchase intent toward low-displacement vehicles in China.
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Ng, W. E., W. Pindi, K. Rovina i S. Mantihal. "Awareness and attitude towards 3D food printing technology: the case of consumer responses from Klang Valley, Malaysia". Food Research 6, nr 4 (26.08.2022): 364–72. http://dx.doi.org/10.26656/fr.2017.6(4).530.
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This study aimed to investigate the Malaysian consumer response to 3D food printing. The objectives were to evaluate the awareness of consumers on 3D food printing and identify the factors that influence consumers’ final attitude towards 3D food printing and assess consumers’ change in attitude towards 3D food printing after being further informed about the technology. An online consumer survey was conducted in Klang Valley which involved 394 Malaysians of age between 24 to 55 years old. From the survey, the respondents showed a relatively low awareness of 3D food printing. Their initial attitudes toward the technology indicated a neutral (mean 3.99±0.98) due to the lack of knowledge and experience on 3D food printing. Multiple linear regression analysis indicated that consumers’ willingness to consume 3D printed food (B = 0.397) and their benefit perception towards 3D food printing (B = 0.308) significantly led to a positive attitude. Food technology neophobia (B = -0.202) and familiarity (B = -0.180) were the factors that significantly contributed to a negative attitude among the respondents. From the paired ttest, it was found that the respondents’ overall attitude has improved significantly (mean 0.707±0.904) with the aid of an infographic included in the survey as the medium for the respondents to know more about 3D food printing. This shows that information delivery is important in influencing consumers’ attitudes towards 3D food printing. A well-designed communication strategy that is appropriate to the target consumers may be able to develop a positive response to 3D food printing among the consumers.
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Kiriri, Peter N. "Consumer ethnocentrism and attitudes towards local products: A case of Kenyan consumers". University Journal 1, nr 3 (21.12.2021): XX. http://dx.doi.org/10.59952/tuj.v1i3.20.
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This paper entails a study that was conducted to investigate the existence of consumer ethnocentrismand the attitudes towards locally made products among Kenyan consumers. The study is founded onthe different perspectives of consumer attitudes towards domestic and foreign made products. Thesample for this study was drawn from adult customers who live in Nairobi. Altogether, the studysampled 385 respondents to whom questionnaires were distributed and, 315 completed and returnedfor analysis. The consumer ethnocentric tendency was measured using the consumer ethnocentrismscale developed by Shimp and Sharma in 1987 while consumer attitude was measured using a scalederived from the literature. Cronbach’s Alpha values of each construct confirmed that a good reliabilityexisted, hence appropriate to make inferences. Principle component analysis was employed todetermine the important factors affecting consumer attitudes. Four components were identified throughconfirmatory factor analyses which were labelled as: Patriotism; Economic Impact; Foreign Products;and, Made in Kenya Attitude. A structural equation model was developed showing the relationshipsbetween consumer ethnocentrism components and attitude towards made in Kenya products. Consistentwith other African studies, it was found that the Kenyan consumers were not ethnocentric. They werehowever concerned with the impact of foreign products to the economy and especially on employment.On the other hand, Kenyans were found to be xenocentric (preference for foreign made products.
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Anzar Huthasuhut, Muhammad Fanny, Permana Honneyta Lubis i Sorayanti Utami. "The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)". International Journal of Scientific and Management Research 05, nr 08 (2022): 43–57. http://dx.doi.org/10.37502/ijsmr.2022.5804.
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This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing questionnaires directly to all respondents and measured using a Likert scale and tested using SEM-AMOS. The results reveal that brand image and consumer attitude affect purchase intention, lifestyle does not affect purchase intention, brand image and lifestyle affect consumer attitudes, consumer attitude partially mediates the brand image role in purchase intentions, and consumer attitude fully mediates the lifestyle role in consumer purchase intention. The result of different test on two groups of consumers in Banda Aceh and Lhokseumawe proves that the lifestyles of consumers in Banda Aceh and Lhokseumawe are different. This is because the impact of consumer lifestyle on the intention to buy Nivea personal care products will increase if sold in Banda Aceh City compared to sales in Lhokseumawe City.
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Mayasari, Mayasari, Rosmiati Rosmiati, Siti Syuhada i Refnida Refnida. "Faktor-Faktor yang Mempengaruhi Sikap Konsumen Memilih Masuk pada Lembaga Bimbingan Belajar di Kota Padang". Jurnal Ilmiah Universitas Batanghari Jambi 22, nr 3 (31.10.2022): 2149. http://dx.doi.org/10.33087/jiubj.v22i3.3038.
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The purpose of this study was to determine and analyze the influence of factors that: influence consumer attitudes in choosing to enter a tutoring institution in the city of Padang in terms of potential factors, decision factors, partial and simultaneous consumer satisfaction value factors on consumer attitudes. The research method used is descriptive quantitative with a population of 20738 students who become consumers at tutoring institutions in the city of Padang. The sampling technique used is the Probability Random Sampling technique so that the sample of this study amounted to 392 people. The data were analyzed in two ways, namely: 1) using multiple linear regression to determine the factors that influence consumer attitudes with t and F tests at a significance level of = 0.05; 2) The attitude model of consumers choosing to enter a tutoring institution in Padang City is predicted based on the attitude toward the object model or the Fishbein model. The results showed that partially the institutional potential factors had a positive influence, the purchasing decision factor had a positive influence and the consumer satisfaction value factor had a significant negative influence on the attitudes of consumers choosing to enter a tutoring institution in the city of Padang. Meanwhile, simultaneously these factors have a significant influence on consumer attitudes in choosing tutoring institutions in the city of Padang. The consumer attitude model based on the Fishbein model choosing to enter a tutoring institution in the city of Padang has an average score of 32.62. This means that the tutoring institution in the city of Padang has the attributes that consumers want.
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Sitorus, Lika Oniaranti, Ktut Murniati i Kordiyana K. Rangga. "SIKAP DAN KEPUASAN KONSUMEN TERHADAP PEMBELIAN SATE DI KOTA BANDAR LAMPUNG". Jurnal Ilmu-Ilmu Agribisnis 8, nr 2 (9.07.2020): 303. http://dx.doi.org/10.23960/jiia.v8i2.4068.
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The study aims to analyze consumer attitudes, consumer satisfaction and the influence of consumer attitudes and satisfaction to the purchase of satay. Data were collected in June–July 2018. The research location is determined purposively with the consideration that the LWS and HJA Restaurants were established in the same year but they have different business development. There are 60 respondents collected using accidental sampling. The analytical methods used are Fishbein Multi-attribute Analysis and Customer Satisfaction Index (CSI). The results showed that consumers of LWS and HJA Restaurants have attitude of trust in products and service attributes. Consumers feel very satisfied with the purchase of satay at LWS and HJA Restaurants. The majority of consumers kept buying satay at LWS and HJA Restaurants even though the price of satay increased. Key words: attitude, consumer satisfaction, satay
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Bakanauskas, Arvydas Petras, Edita Kondrotienė i Edita Jezukevičienė. "Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior". Management of Organizations: Systematic Research 87, nr 1 (1.06.2022): 43–66. http://dx.doi.org/10.2478/mosr-2022-0003.
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Abstract The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
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Suraj Kushe Shekhar, Tony P Jose i Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals". International Journal of Research in Pharmaceutical Sciences 10, nr 4 (2.11.2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.
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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
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Safrizal, Safrizal, Rulianda Purnomo Wibowo i Tavi Supriana. "AN ANALYSIS OF FISHBEIN MULTIATRIBUTE ATTITUDE OF AWAI NA SHRIMP PASTE PRODUCTS AND INDOFOOD SHRIMP PASTE PRODUCTS". Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan 20, nr 1 (13.06.2022): 175. http://dx.doi.org/10.32663/ja.v20i1.2471.
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This study aims to analyze consumer attitudes towards Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, to analyze consumer ratings of the attributes of Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, and to analyze consumer confidence in these attributes on Awai Na shrimp paste products and on Indofood shrimp paste products in Langsa City. The analytical method used is the Fishbein Multi Attribute Attitude Model. The multi-attribute attitude model explains that consumer attitudes towards an attitude object (product or brand) are largely determined by consumer attitudes towards the evaluated attributes. The shrimp paste attributes used in this study consisted of: price, taste, aroma, color, texture, and size. The results of this study indicate that based on the Fishbein score, the total score for Awai Na shrimp paste products (3.142) is greater than Indofood shrimp paste products (0.999). This means that consumers in Langsa City prefer Awai Na shrimp paste products to Indofood shrimp paste products for consumption. Consumers prefer Awai Na shrimp paste over Indofood shrimp paste, because consumers perceive all attributes of Awai Na shrimp paste as better than Indofood's shrimp paste attributes. Consumers' evaluations of the Awai Na and Indofood shrimp paste are influenced by the consumer's experience in consuming the Awai Na and Indofood shrimp paste.
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Deshbhag, Raksha, i Bijuna C. Mohan. "Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework". GATR Journal of Management and Marketing Review 3, nr 4 (9.12.2018): 193–97. http://dx.doi.org/10.35609/jmmr.2018.3.4(3).
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Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to investigate the influence of celebrity credibility on consumer product evaluation, specifically in relation to attitude formation. Methodology/Technique - This paper presents the conceptual framework for understanding how the credibility of celebrities can influence the evaluation of products by consumers and consequently, the formation of consumer attitudes. The model is developed through an extensive review of the literature on celebrity credibility, consumer product evaluation (CPE) and attitude formation. Findings - The traits of celebrity credibility, particularly trustworthiness, expertise and attractiveness, have an important role to play in the evaluation of products by consumers. CPE occurs in a variety of ways and is influenced by, at least in part, celebrity credibility. Novelty - The model presented in this study endeavours to investigate these relationships to add to the existing body of knowledge. Type of Paper: Review Keywords: Celebrity Endorsement; Celebrity Credibility; Consumer Product Evaluation; Consumer Perception; Attitude Formation. JEL Classification: M10, M12, M19.
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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, Indah Listiana, Maya Riantini, Helvi Yanfika, RAD Widyastuti, Abdul Mutolib i Dina Arini Adipathy. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product". IOP Conference Series: Earth and Environmental Science 1027, nr 1 (1.05.2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.
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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
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Zhu, Xiaodong, Chunling Yu i Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets". Social Behavior and Personality: an international journal 44, nr 2 (23.03.2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.
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We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and brand moderated their attitude toward foreign brands. The relationship between brand attitude and purchase intention was also positive. Finally, we have suggested branding strategies for both Chinese and foreign firms operating in the Chinese market.
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Tomoyuki, Takahashi. "Research on the Effect of Negative Emotions on the Sensitivity of Consuming Novel Items". BCP Business & Management 37 (1.02.2023): 91–96. http://dx.doi.org/10.54691/bcpbm.v37i.3550.
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The rapid development of society has led to an increasing desire for shopping. Many brands have introduced many novelties to satisfy the public taste. If customers are confronted with very new and complex things and situations beyond their current cognitive abilities, they present a wide range of emotional experiences. Emotions are emotional experiences of human attitudes toward objective external things, reflections between objective external things and the needs of the subject in the human brain. Emotions include positive and negative emotions. Negative emotions such as feelings and moods are very common among consumers, and this paper analyzes the impact of consumer attitudes from negative emotional states, i.e., negative emotions. Consumer attitudes have three components: affective, cognitive, and behavioral. The effect is the feeling of the consumer’s attitude object. Cognition refers to the beliefs that consumers hold about an attitude object. Behavioral disposition is the intention of the behavior people want to take toward an attitude object. Oliver proposed in 1997 that consumer attitude is a comprehensive evaluation of consumers’ cognitive and emotional reactions to the consumption experience and is a judgment of the process of satisfying needs. In other words, both cognition and emotion affect consumers’ attitudes. In this paper, the presence of negative emotion is used as an actionable variable to study the effect of negative emotion on price sensitivity.
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Marbun, Desyanti, Basuki Sigit Priyono i Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)". Jurnal AGRISEP 3, nr 2 (10.12.2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.
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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer
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Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity". Journal of Islamic Accounting and Business Research 12, nr 6 (4.08.2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.
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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role to mediate religiosity and consumers’ preference. Research limitations/implications The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business and marketing. Originality/value The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.
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Krasniqi, Malush, i Drita Krasniqi. "Attitudes and Costumer Behaviour". European Journal of Social Sciences Education and Research 2, nr 1 (30.12.2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.
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An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, choosing financial products, planning for old age, etc). In the papers we will examine consumers, attitudes, reactions to their products liked, why they are liked them, as are attitudes toward their products? As the main theme, we will have to finance consumer behavior, as consumers react during fluctuations (increase) the prizes. During this presentation we will talk in detail about product loyalty (attitude towards loyalty) and disruptive loyalty. The nature of attitudes Attitudes vary in their strength Not all attitudes are the same, some consumer attitudes are stronger, some are volatile, has to do with loyalty Attitudes reflect a consumer's values Consumer attitude towards our product, shows its values for the company, he would make a good campaign for the product, as has its influence environment etc.. Attitudes are learned because consumers are learning to buy that product without changing the brand (in some cases, not because they trust more, is that the products are grown with it and never had, any situation that to change Different situations influence attitudes. A bad experience with the product or service can change consumer attitudes.
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Lee, Jin Kyun, Byung-Kwan Lee i Wei-Na Lee. "The effects of country-of-origin fit on cross-border brand alliances". Asia Pacific Journal of Marketing and Logistics 30, nr 5 (12.11.2018): 1259–76. http://dx.doi.org/10.1108/apjml-08-2017-0187.
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PurposeThe purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand alliance (SBA).Design/methodology/approachAn experimental study with 207 subjects was conducted using a series of 2 (COO fit: low vs high COO fit) by 3 (product knowledge: low vs moderate vs high knowledge) by 2 (time: pre- vs post-alliance attitudes) mixed factorial design.FindingsThe impact of COO fit on pre- and post-alliance changes in attitude toward the partner brand showed a nonlinear relationship from high-, to moderate-, to low-knowledge consumers. High COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for high- and low-knowledge consumers than for moderate-knowledge consumers. In contrast, low COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for moderate-knowledge consumers than for high- and low-knowledge consumers.Practical implicationsThe effectiveness of cross-border SBAs differs with consumer product knowledge. For high- and low-knowledge consumers, high COO fit information had greater impact than low COO fit information in their product evaluation. However, when targeting moderate-knowledge consumers, providing sufficient product-related attribute information would help them to generate a favorable brand attitude.Originality/valueThis study attempted to identify the complex relationship between COO fit and consumer product knowledge on the consumer decision-making process.
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Wu, Jintao, Na Wen, Wenyu Dou i Junsong Chen. "Exploring the effectiveness of consumer creativity in online marketing communications". European Journal of Marketing 49, nr 1/2 (9.02.2015): 262–76. http://dx.doi.org/10.1108/ejm-03-2013-0148.
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Purpose – This research aims to investigate effect of consumer creativity on their evaluations of brands. Consumers’ creative participation is often used by online retailers as a promotional tool nowadays. The authors propose that consumer creativity exerts a positive impact on brand attitudes by affecting their attitudes toward the creative activity itself. Furthermore, consumer creativity moderates the effect of consumers’ perceived level of fit on their acceptance of brand extensions, such that creative consumers will show a higher level of acceptance of distant brand extensions. Design/methodology/approach – The authors test their hypotheses in three laboratory experiments. Study 1 examines the effect of consumer creativity on brand evaluations. Study 2 explores the moderating effect of consumer creativity on perceived level of fit on acceptance of brand extensions. Study 3 replicates the authors findings in Studies 1 and 2 using a better representative sample and a different type of creative task. Findings – Study 1 finds that consumer creativity results in a positive attitude toward brand; this effect is mediated by attitude toward the creative activity. Study 2 shows that creativity leads to a greater level of brand acceptance when the brand extension has a low fit with the focal brand. Study 3 further provides evidence of proposed effects using a different type of creative task with a more representative sample. Research limitations/implications – In the experiments, this study examined three types of online creative marketing communication activities. Future research could examine other types of consumer creative activities so as to enhance the generalizability of the findings. Practical implications – Our results provide important implications for firms that intend to exploit the promises of online creativity-themed marketing communications. First, because consumers’ attitudes toward the focal brand hinge on their attitudes toward the creative activity, it is important that firms design their creativity-themed activities carefully, so that they are attractive to the users. Second, firms can exploit the creativity edge by launching new brand extensions that target creative consumers. This effect is even more pronounced when the brand extension exhibits a low fit with the focal brand. These guidelines suggest that firms’ investments in online creativity-themed marketing communications can pay off in terms of improved consumers’ attitudes toward the firms’ brands and brand extensions. Originality/value – This research makes several theoretical contributions. First, the authors explore the important role of creativity in the context of brand attitudes and brand extensions. This study adds to extant consumer creativity literature by documenting the consequences of consumer creativity in terms of positive outcomes for firms. Second, by examining the mediating effect of attitude toward the creativity task, the authors broaden the scope of attitude-toward-the-site and attitude-toward-the-sponsorship-event research to the online marketing communications setting. Third, by showing that consumer creativity can facilitate the acceptance of distant brand extensions, this study also enriches extant brand extension literature.
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Nguyen, Huong Hoang Diem, Minh Thi Binh Nguyen i Tram Ngoc Bich Nguyen. "Factors influencing consumers’ attitude in E commerce". Science and Technology Development Journal 19, nr 4 (31.12.2016): 68–80. http://dx.doi.org/10.32508/stdj.v19i4.772.
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The study investigates key factors that affect consumers' attitude towards shopping online and examines its influence on online shopping behavior. A model with six independent variables including Financial risk, Product risk, Convenience risk, Non-Delivery risk, Return risk, Service and Infrastructure is utilized. Data were collected from 500 online shopping consumers in three cities, namely Ho Chi Minh, Ha Noi and Da Nang. Results show that all six independent variables are statistically significant in explaining consumers' attitudes towards online shopping, in which consumer perception about service and infrastructure is the most significant, with positive effect. On the contrary, consumer perception about Financial risk has a negative effect on the attitude. The findings also reveal the positive role of attitude in encouraging online shopping behavior.
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McLelland, Melinda A., Jamye Foster i Wesley Pollitte. "Perceptual deterrents of the green consumer". Qualitative Market Research: An International Journal 25, nr 2 (10.03.2022): 293–318. http://dx.doi.org/10.1108/qmr-01-2021-0006.
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Purpose The purpose of this study is to better understand consumers’ overall perceptions of “being green” in an attempt to address the green attitude–behavior gap. Design/methodology/approach This study features a qualitative study that uses a projective technique to tap into consumers’ underlying perceptions of those who purchase green products. A follow-up, quantitative study tests the mediation effects of perceived judgment and self-congruity perceptions on the green attitude–behavior gap. Findings The key finding of the first study suggests that consumers tend to “judge” others based on their degree of greenness. The second study confirmed both perceptions of judgment and self-congruity mediate the relationship between green attitudes and behaviors. Originality/value This study explores the elusive green attitude–intention gap with both a qualitative and quantitative approach. Perceived consumer judgment emerges as a new variable to consider in better understanding green consumer behaviors.
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Windiana, Livia, i Desiana Putri. "Pengaruh Logo Halal terhadap Sikap dan Minat Beli Konsumen UMM Bakery". Jurnal Ekonomi Pertanian dan Agribisnis 5, nr 4 (1.10.2021): 1206–16. http://dx.doi.org/10.21776/ub.jepa.2021.005.04.22.
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This research aims to know the consumer's attitude to the influence of halal logos in UMM Bakery and to know the relationship of consumer attitudes towards the interest of buying halal products in UMM Bakery. The research data was collected with kuisener and involved 62 umm bakery consumer respondents. The results showed that consumer attitude towards halal logo in UMM Bakery is positive, this shows that products with halal logo are the food that consumers want. The results of the analysis of attitudes to the interest in buying halal products in UMM BAkery with the correlation value of the coefficient is 0.901 which means there is a very strong correlation between buying attitudes and interests or correlation is positive
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Kristiningsih, Kristiningsih, Sri Hartini i Indrianawati Usman. "CONSUMER INNOVATIVENESS DAN CONSUMER ATTITUDE DENGAN SELF CONGRUITY SEBAGAI VARIABEL MEDIASI PADA KONSUMEN GREEN SKINCARE". BALANCE: Economic, Business, Management and Accounting Journal 17, nr 1 (29.01.2020): 77. http://dx.doi.org/10.30651/blc.v17i1.4194.
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Innovation is something that is important for businesses to survive in the era of competition. Innovation allows companies to continue to make and improve their offerings, and these offers can be implemented in business only if the customer considers the product to be innovative. This study aimed to examine the effect of consumer innovation on consumer attitudes with self-congruity as a mediating variable. The study was conducted on consumers of green skincare products in East Java. To test the hypothesis, a structural Equation Model analysis was performed using WARP PLS. The results showed that there was a positive influence between consumer innovativeness on self-congruity and consumer attitude. Kata kunci : consumer innovativeness, consumer attitude, self congruity
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Dr.L, Sathees kumar. "Consumer attitude towards exide BATTERIES". International Journal of Psychosocial Rehabilitation 24, nr 04 (29.02.2020): 1304–10. http://dx.doi.org/10.37200/ijpr/v24i4/pr201102.
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Vathana Nila, S. Chandra, i Dr N. Kalyana Raman. "Consumer Attitude Towards Internet Advertisement". Indian Journal of Applied Research 3, nr 3 (1.10.2011): 264–65. http://dx.doi.org/10.15373/2249555x/mar2013/87.
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Alsharief, Raja Yahya, i Felwa Al-Saadi. "An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping". International Journal of Online Marketing 7, nr 2 (kwiecień 2017): 57–80. http://dx.doi.org/10.4018/ijom.2017040104.
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This paper aims to empirically examine Saudi consumers' attitudes towards online shopping. The papers test a framework that was developed to understand, evaluate and examine the different factors affecting consumer attitudes towards online shopping in Saudi Arabia. Data were collected using a non-probability sample of 1000 Saudi consumers'. The paper investigated several independent variables which were used in previous research studies and its relation with the dependent variable (online shopping attitude among Saudi consumers). The findings indicated that ease of use and reliability were positively related to attitude of consumer towards online shopping. The findings also illustrated a positive relationship between the research remaining independent variables (privacy and security, customer service, trust, product information, satisfaction) and online shopping attitude in KSA. The paper also provides a discussion of its limitations as well as direction for future research in the field.
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Ho, Han-Chiang, Nora Lado i Pilar Rivera-Torres. "Detangling consumer attitudes to better explain co-branding success". Journal of Product & Brand Management 26, nr 7 (20.11.2017): 704–21. http://dx.doi.org/10.1108/jpbm-11-2015-1039.
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Purpose The purpose of this study is to examine consumer attitude toward a new type of co-branded products, which encompass attributes of high-technology and luxury. The authors named these kinds of co-branded products as “high-tech luxury co-branded products” (HLCPs). Current theoretical approaches used to study co-branding strategies cannot completely explain consumer attitude toward HLCPs. In this study, the authors apply the ABC (affect-behavior-cognition) model of attitudes (as opposed to attitude as a whole) to explore how affect and cognition drive consumer behavior toward HLCPs. Design/methodology/approach Questionnaires were used and the respondents totaled 483 in period 1 and 331 in period 2. Respondents were collected using convenience sampling technique in one university in Spain and analyzed using structural equation modeling. Findings The authors finding revealed that consumers use both affect and cognition simultaneously when forming an attitude toward HLCPs. Also, consumers’ perception of product fit represents a more relevant driver of consumer behavior with respect to brand fit. Appropriate theoretical and managerial implications are derived from these results. Originality/value This study contributes to the understanding of consumers’ preferences toward high-tech luxury co-branded products.
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Subroto, Agus. "SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT YANG DITAWARKAN TOKO BUKU GRAMEDIA DI SURABAYA". Manajemen & Bisnis Jurnal 4, nr 2 (5.09.2018): 1–19. http://dx.doi.org/10.37303/embeji.v4i2.101.
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This research aim to identitication and to know consumer attitude towards attributes that offered by Gramedia book store in Surabaya, that attributes are : product, price, promotion, location, distribution and facility as independent variable and consumer attitude as dependent variable. To analysis that costumer attitude use Multiatribute Attitude Model (MAM) that substance of consumer satisfaction determined by weight which given consumer to attribute (i) times by difference consumer ideal to attribute (i) by consumer beliefing to attribute (i) accounting of measuring scale use likert scale by five estimation category which each estimation category qualificated by give weight. The results of the study prove that consumers have a positive attitude towards the attributes offered and the most influential attribute is location.
Keywords: consumers attitude, attributes.
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Subroto, Agus. "SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT YANG DITAWARKAN TOKO BUKU GRAMEDIA DI SURABAYA". Manajemen & Bisnis Jurnal 4, nr 2 (5.09.2019): 18–36. http://dx.doi.org/10.37303/embeji.v4i2.74.
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This research aim to identitication and to know consumer attitude towards attributes that offered by Gramedia book store in Surabaya, that attributes are : product, price, promotion, location, distribution and facility as independent variable and consumer attitude as dependent variable. To analysis that costumer attitude use Multiatribute Attitude Model (MAM) that substance of consumer satisfaction determined by weight which given consumer to attribute (i) times by difference consumer ideal to attribute (i) by consumer beliefing to attribute (i) accounting of measuring scale use likert scale by five estimation category which each estimation category qualificated by give weight. The results of the study prove that consumers have a positive attitude towards the attributes offered and the most influential attribute is location.
Keywords: consumers attitude, attributes.
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Almli, Valérie L., Daniele Asioli i Celia Rocha. "Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey". Nutrients 11, nr 12 (4.12.2019): 2951. http://dx.doi.org/10.3390/nu11122951.
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Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers’ choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues.
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Jones, Michael A., Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison i Vincent Myles Landers. "Exploring consumers’ attitude towards relationship marketing". Journal of Services Marketing 29, nr 3 (11.05.2015): 188–99. http://dx.doi.org/10.1108/jsm-04-2014-0134.
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Purpose – The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices. Design/methodology/approach – This research investigates consumers’ attitudes toward relationship marketing using a national survey of 245 consumers and a survey of 417 consumers living in the southern region of the USA. Findings – Although approximately 70 per cent of our national consumer sample had a somewhat positive attitude toward relationship marketing, about 30 per cent had a somewhat negative or neutral attitude. Furthermore, approximately 39 per cent of consumers in the study would choose a company that does not engage in relationship marketing over a company that does. The results also indicate that consumers’ overall attitude toward relationship marketing impacts their likelihood to respond favorably to specific relationship marketing tactics. Research limitations/implications – Some limitations should be noted. First and not uncommon to most survey research in marketing, the relationships between constructs in this study may be inflated because of common methods bias. Second, this research reports the results from two studies. Although one of the studies represents a national sample, additional research using the scales developed in this research is needed. Practical implications – This research indicates that consumers’ attitudes toward relationship marketing impacts their willingness to engage in relationships with service companies and their response to specific relationship marketing tactics. Because consumer attitudes toward relationship marketing vary, companies should consider segmenting their customer base using this information. Originality/value – This study extends previous research by using quantitative techniques to measure consumers’ overall attitudes toward relationship marketing and assessing the influence of those attitudes on intentions and behaviors.
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Lee, Youngdeok, i Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing". International Journal of Marketing Studies 14, nr 2 (30.08.2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.
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The study investigates the potential effects of eco-labels and advertisement message framings for promoting consumer attitude on eco-apparel consumption. Furthermore, this paper examines how consumers’ attitudes towards the brand and advertisement affect consumers’ evaluation of brand equity in sustainable brands. Using non-probability sampling with college students and Amazon Mturkers, the authors developed the proposed hypotheses with 2 (Eco-label: Absence vs. Presence) x 2 (Framed Messages: Positive vs. Negative) between-subject design on consumers’ attitudes toward the brand, advertisement, and evaluation of brand equity. To test hypotheses, multivariate analysis of variance (MANOVA) and a series of simple regressions were performed. Results revealed that the eco-label did not significantly increase consumers’ attitude toward the eco-apparel brand, leading to no interaction effect between eco-label and message framing on consumer attitude. However, message framing was effectively applied as positive messages were significantly associated with consumers’ attitudes toward the brand, the advertisement, and consumers’ evaluation of brand equity in the context of eco-apparel brands. This study simultaneously examines the eco-label and message framings on consumers’ attitudes toward the advertisements, consumers’ attitudes toward the brand, and their evaluations of brand equity in the eco-apparel context.
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Faerrosa, Lady, L. Jatmiko Jati i Ika Yuliana. "Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model". Target: Jurnal Manajemen dan Bisnis 5, nr 1 (3.07.2023): 99–108. http://dx.doi.org/10.30812/target.v5i1.3036.
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Marketing literacy has proven a lot that consumer attitudes influence their buying behavior. Therefore, research on consumer attitudes is one of the interesting studies. Marketers are competing to issue certain products or promos that can influence consumer attitudes. This study aims to examine the attitude of travelers in the perspective of the tri-component attitude model towards the Gledek price promo and the OTW promo issued by Tiket.com, specifically at the end of 2022. This study uses a qualitative approach where data is collected and analyzed using netnography methods. Researchers collected and analyzed relevant data posted by International Backpacker members on the Facebook platform in October-November 2022, namely 27 posts. The results showed that consumers gave a positive attitude towards the promo, both from a cognitive, affective, and conative perspective. The results of this research are expected to be a reference for companies, brands and small-scale businesses in creating promos that are of value to their consumers so as to influence their purchasing behavior. The results of this study also enrich previous research and are able to provide references for future researchers on similar topics.
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Haque, Tasnim, Nazia Tabassum, Ismail Hossain i Nur-E.-Abir Sowrove. "A study on consumer preferences towards duck meat in Mymensingh city of Bangladesh". Archives of Agriculture and Environmental Science 5, nr 4 (25.12.2020): 511–16. http://dx.doi.org/10.26832/24566632.2020.0504012.
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This paper examined the consumer preferences of duck meat in Mymensingh city of Bangladesh. The aim of the study was to find out how much people like or dislike to consume duck meat and what amount do they consume. Purposive sampling technique was carried out among 80 consumers of duck meat. A five-point Likert scale was used to measure consumers attitudes towards duck meat and Discriminative Power (DP) value was computed to find out the lowest and the highest variability of responses. Nearly no study related to the preferences of duck meat consumption was conducted before in the selected study area. The findings of this study revealed that 63.75% consumers disfavored duck meat and 30% consumers favored it. Results indicated that the majority of the consumers strongly agreed that dressing slaughtered duck is complex and duck meat is nutritious and delicious. The highest variability in consumers responses was to statement, “duck meat can be used in any occasion. And the lowest variability of responses was to the statement that, “duck meat is very fatty” as almost all the respondents agreed. Therefore, it can be concluded that consumers showed unfavorable attitudes towards duck meat consumption. The reason behind this disfavoring attitude were allergy, asthma and seasonal pattern of duck meat consumption. This means that the respondents showed differentiated response, when they were responding on the statement that duck meat can be used in any occasion while the respondents were somewhat in differentiated while they were responding that the duck meat is very fatty. Traditionally duck is consumed in winter season in Bangladesh. That’s why, the year-round consumer preferences including warmer seasons resulted in lower total year-round preferences.
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Nazariah, Nur, Yaktiworo Indriani i Eka Kasymir. "POLA KONSUMSI DAN SIKAP MAHASISWA UNIVERSITAS LAMPUNG TERHADAP KOPI ROBUSTA". Jurnal Ilmu-Ilmu Agribisnis 9, nr 3 (9.10.2021): 477. http://dx.doi.org/10.23960/jiia.v9i3.5340.
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The purpose of this study was to determine the attitudes and consumption patterns of University of Lampung (Unila) students towards Robusta coffee. This research was a survey carried out in the University of Lampung. The total sample was 90 students who consumed robusta coffee. The research data were collected in March to May 2019 by interviews using questionnaires, google form, and whatsapp. Data were analyzed quantitatively and qualitatively. The results showed that student respondents consumed robusta coffee once a day. Most consumers chose the coffee attributes that were most important, namely the expiration date and taste of Robusta coffee. The results of the multiatribute analysis of Fishbein on consumer attitudes indicated that the attitude score of taste gets the highest value of 18.50, followed by the halal label attribute of 18.40. The multiatribute attitude score (Ao) of robusta coffee was 162.30. It means that robusta coffee has a positive value and is prefered by student consumers.Key words: attitude, Fishbein multiatribute, consumption patterns, robusta coffee
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Surya, Ade Permata. "The Role of Consumer Attitude in Mediating Religiosity and Ethnocentrism on Purchase Intention of Local Halal Cosmetics Product". International Journal of Economics, Business and Management Research 07, nr 06 (2023): 137–60. http://dx.doi.org/10.51505/ijebmr.2023.7610.
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This study aims to determine the effect of consumer religiosity, consumer ethnocentrism and consumer attitude in increasing the intention to buy local halal cosmetic products in Indonesia, and to examine the role of consumer attitude in mediating the effect of religiosity and ethnocentrism on purchase intention. This research is a causal research type, with a quantitative approach, in which data is taken using a questionnaire to 235 Wardah consumers in 5 major cities in Indonesia. The sampling technique used is non-probability sampling, namely incidental sampling. Furthermore, the hypothesis test was carried out using the Partial Least Square (PLS) and the mediation test. Results show that both religiosity and ethnocentrism have a significant effect on consumer attitude and consumer attitude has a significant effect on purchase intention. Other results indicate that there is no significant effect on the direct relationship between religiosity on purchase intention, on the contrary, there is a significant effect on the direct relationship between ethnocentrism and purchase intention. The empirical results also show that consumer attitudes fully mediate the relationship between religiosity and purchase intention, as well as partially mediate the relationship between ethnocentrism and purchase intention. The coefficient of R-squared purchase intention is known to be quite high, namely 0.62, which means that 62% of purchase intention can be increased by consumer religiosity, attitude and ethnocentrism
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Rousseau, G. G., i D. J. Venter. "Measuring consumer attitudes toward money". South African Journal of Economic and Management Sciences 2, nr 3 (30.09.1999): 407–22. http://dx.doi.org/10.4102/sajems.v2i3.2588.
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The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.
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Wang, Edward Shih-Tse, i Chih-Feng Chou. "Norms, consumer social responsibility and fair trade product purchase intention". International Journal of Retail & Distribution Management 49, nr 1 (12.08.2020): 23–39. http://dx.doi.org/10.1108/ijrdm-09-2019-0305.
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PurposeAlthough the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that potentially exist between these factors influencing consumer purchase intention remain unclear. Because attracting consumers to purchase fair trade (FT) products is fundamental to the success of the FT movement, the study introduced a theoretical framework that emphasizes the mediating role of personal norms and consumer attitude towards FT product purchases in the effects of subjective norms and consumer social responsibility on consumer purchase intention towards FT products.Design/methodology/approachData were collected from 398 university students; structural equation modelling was applied to analyse the data. Mediation analysis was also performed to determine potential direct or indirect relationships between factors.FindingsThe results revealed that subjective norms and responsibility to support FT products affect personal norms and attitude towards purchasing such products, which in turn influenced consumer purchase intention toward purchasing these products. Personal norms partially mediate the influence of subjective norms and consumer social responsibility on attitudes towards purchasing FT products. By contrast, the consumer attitude fully mediates the effects of subjective norms, consumer social responsibility and personal norms on purchase intentions towards FT products.Originality/valueBecause consumer purchasing is critical to the success of the FT movement and to achieving the UN's SDGs, this study helps FT marketers to better understand the effects of subjective norms and consumer social responsibility on consumer behavioural intentions and to develop effective marketing and promotion strategies for increasing consumer purchase intention.
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Nguyen, T. T., i T. T. V. Pham. "Determinants of purchase intentions: foreign imported functional foods in Asian emerging country". Food Research 7, nr 3 (13.05.2023): 55–62. http://dx.doi.org/10.26656/fr.2017.7(3).849.
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The purpose of this paper was to investigate factors that impact consumers’ intention of buying foreign-made functional foods. By highlighting various consumer features related to foreign imported functional foods buying behaviours, this study proposed a comprehensive model relating to consumers’ purchase intentions in the context of an emerging country. A quantitative study by a self-administrative survey was applied with a sample of 527 respondents from the north of Vietnam. From the results of structural equation modelling analysis, the study discovered that electronic word-of-mouth (eWOM) information and credibility, health consciousness positively influence consumers’ attitude toward foreign functional foods and through attitude influence purchase intention. Interestingly, our results showed that consumer ethnocentrism in the case of foreign imported functional foods, conversely with other products, does not influence either consumer attitude or purchase intentions. The study filled a gap in functional foods consumers’ buying behaviour literature in emerging markets by analyzing the mediator role of attitude toward functional foods in the theoretical model of the relation between online information sources and other traditional determinants with purchase intention. From the research results, implications for managers were proposed. Functional food managers should use internet media as a business tool and emphasize the health benefits of functional foods to change consumers’ attitudes and then encourage purchase intention.
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Kristiyono, Yokie Radnan, i Caroline Felim. "PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE". Ultima Management : Jurnal Ilmu Manajemen 13, nr 1 (30.06.2021): 47–61. http://dx.doi.org/10.31937/manajemen.v13i1.1912.
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Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products.
Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
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Untarini, Nindria. "Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research". Jurnal Administrasi Bisnis 9, nr 2 (11.08.2020): 112–28. http://dx.doi.org/10.14710/jab.v9i2.31058.
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The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.
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Anhari, Agus, i Hendro Setyono. "ANALISIS SIKAP KONSUMEN PADA RUMAH SAKIT UMUM PKU MUHAMMADIYAH YOGYAKARTA". Jurnal Fokus Manajemen Bisnis 1, nr 1 (31.03.2011): 27. http://dx.doi.org/10.12928/fokus.v1i1.1298.
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Selective community in selecting health care must be observed and analyzed hospital. Hospital as a place to obtain medical services necessary to meet the expectations of society, as a subscription service (consumer) health. Hospitals need to know the ratio of users to health services that are more selective. Or not the positive attitude of consumers ideally clear from evaluation and their trust in the services they receive. Improved elements (attributes), such as tenderness, attention, safety and reliability of direct evidence is absolutely necessary as a measure of quality of service in the services sector.This study aims to determine consumer attitudes and the relationship between consumer confidence with consumer ratings on General Hospital PKU Muhammadiyah Yogyakarta. consumer attitudes referred to in this research is the level of feelings of patients in comparing the performance (results) are perceived with hope. So the attitude of patients is a function of the difference between the perceived performance with expectations.Consumer Attitudes towards the General Hospital of PKU Muhammadiyah Yogyakarta at 80.03 and is located in the interval from 77 to 100.9 and included in the positive category. While the relationship between assessment and the resulting consumer confidence coefficient = 0.072, ρ = 0.000 and α of 0.01 for ρ sig (0.000) < α of 0.01, it can be concluded that there is a strong relationship between consumer confidence with consumers ranking House PKU Muhammadiyah Hospital in Yogyakarta.
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Wang, Edward Shih-Tse, i Yun-Hsuan Chu. "How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude". Foods 10, nr 6 (21.05.2021): 1151. http://dx.doi.org/10.3390/foods10061151.
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Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory, this study explored how social norms (i.e., descriptive and injunctive) affect consumer perceptions and willingness to purchase CFFs. Consumers of CFFs in Taiwan were invited to participate in this study, and 398 valid questionnaires were received. Collected data were assessed through structural equation modeling. The results revealed that descriptive and injunctive norms exerted a positive effect on perceptions of the effectiveness of CFFs. However, although injunctive norms exerted a positive effect on consumer attitude, the effect of descriptive norms on attitude was not significant. Furthermore, consumer perceptions on the effectiveness of CFFs affected their attitude toward CFFs, consequently increasing their intention to purchase CFFs. This study contributes to the literature by providing insights into the relationship between social norms, perceived effectiveness, and attitudes regarding CFFs. The results of this study provide directions to CFF marketers for developing marketing strategies and establishing marketing communication strategies from the perspective of social influence.
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Latif, Kashmala, Abdul Hameed Pitafi, Muhammad Yousaf Malik i Zara Latif. "Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products". SAGE Open 9, nr 3 (lipiec 2019): 215824401987105. http://dx.doi.org/10.1177/2158244019871056.
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The importance and interest in individual cultural values have been increased considerably in recent years. Cultural values have been examined as the antecedent to many consumer behaviors and attitudes. The individual cultural values of consumers are shaping attitude and behavior and how that influence consumer animosity is less studied in the literature. To address the research gap, the current study proposes a theoretically and empirically tested framework based on value–attitude–behavior (VAB) model. This study aims to investigate the role of individual cultural values on consumer animosity in the context of 2018 China–United States (U.S.) trade war. The study also examines the relationship between consumer animosity and reluctance to buy (RTB) U.S. products by Chinese consumers. The hypothesized model is tested in China in the context of the ongoing political conflict initiated by United States over Donald Trump’s administration’s tariffs policy targeting China. A convenience sample of Chinese consumers ( n = 303) yielded a total of the questionnaire. The results point to a positive and significant relationship between collectivism, masculinity, uncertainty avoidance, and consumer animosity and a negative relationship between power distance and consumer animosity. Moreover, result shows an insignificant association between long-term orientation and consumer animosity. Finally, the result of this study shows a positive relationship between consumer animosity and RTB U.S. products. The theoretical and practical implications of the proposed study are also discussed.
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Li, Jianjun, Zhenyu Gu i Yonghui Dai. "Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude". Sustainability 14, nr 22 (20.11.2022): 15430. http://dx.doi.org/10.3390/su142215430.
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Sponsorship is very important for the sustainable development of sports, and the motivation of sponsors will have an impact on consumers’ willingness to buy the products of sports sponsors. This paper takes China’s CBA sports sponsors, TCL Corporation and Li Ning Corporation, as examples to conduct an empirical stud. Structural equation model, regression analysis, and correlation analysis are used in our study. The results show that altruistic sponsorship motivation has a positive impact on consumer attitude and purchase intention. Sponsorship egoistic motivations have a reverse impact on consumer attitudes. However, the reverse impact on purchase intention is relatively low. Consumer attitude plays a mediating role in the process of sponsorship motivation influencing purchase intention. Based on SOR (Stimulus- Organism-Response) theory, this paper proposes a model to study the impact of sponsorship motivation on customers’ purchase intention and comes to the conclusion of the intermediary effect of consumer attitude in the impact of sponsorship motivation on customers’ purchase intention. Our study provides a reference for the study of the impact of sports sponsorship motivation on consumer purchase intention.
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Fridinawati, Dwita. "ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP PRODUK DONAT PAKET SURYA BAKERY DI KOTA BENGKULU". Jurnal AGRISEP 11, nr 2 (26.09.2012): 197–203. http://dx.doi.org/10.31186/jagrisep.11.2.197-203.
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One form of agro-processing industry is donuts. The bakery is one business that is engaged in the fulfillment of their needs and as a tangible example of product development of agricultural products, which also had a very tight competition from time to time. The research was conducted in February-March 2012 in the city of Bengkulu with the aim of knowing the attitudes and behavior of consumers towards the product package Surya donut bakery in the city of Bengkulu. Overall the total consumer attitude (AB) to the product package Surya donut bakery in the city of Bengkulu is positive with a total value of (10.289), The results obtained for the consumer behavior towards Surya bakery donut package is positive with a value of (7.5914), which indicates that consumer attitudes (AB), which results either positive or no consistent relationship to consumer behavior (B), which also results in a positive or good.Keywords: Consumer attitude and behaviour, value added, Product development process
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Chetioui, Youssef, Hikma Benlafqih i Hind Lebdaoui. "How fashion influencers contribute to consumers' purchase intention". Journal of Fashion Marketing and Management: An International Journal 24, nr 3 (17.04.2020): 361–80. http://dx.doi.org/10.1108/jfmm-08-2019-0157.
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PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.