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Chak, Chi-kin. "Consumer behaviour with regard to the replacement of domestic cooking appliances in Hong Kong /". [Hong Kong] : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12923084.
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Bradbury, Richard James. "Architectures for the control of home area networks". Thesis, University of Cambridge, 1998. https://www.repository.cam.ac.uk/handle/1810/273071.
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Kachale, Mphatso Grace. "Inexperienced young adults' assessment of major household appliances for personal use". Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-03082006-135356.
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Chak, Chi-kin, i 翟志堅. "Consumer behaviour with regard to the replacement of domestic cooking appliances in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31264578.
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Sonnenberg, Nadine Cynthia. "The significance of environmental issues and contextual circumstances during South African consumers’ pre purchase evaluation of major household appliances". Thesis, University of Pretoria, 2014. http://hdl.handle.net/2263/46278.
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The pursuit of sustainability and the preservation of natural resources in consumers’ product choice and –consumption is a worldwide concern. This research therefore focused on the relevance and inter relationship of various motivational factors in contributing to consumers’ pro-environmental intent to purchase eco-friendly appliances in the local context. Since pro-environmental intent does not inexorably lead to environmentally significant choice behaviour, the study also investigated consumers’ prioritization of environmentally related product features in the pre-purchase evaluation and selection of major household appliances. The perspective of those with increased spending power as well as access to a wide variety of products in major urban areas (e.g. Tshwane) was of specific interest. A store intercept method with a non-probability purposive sampling approach was used to recruit respondents in stores while they were in the process of acquiring appliances. A structured questionnaire was administered in face-to-face interviews. A total of 667 questionnaires were collected, of which 648 were used for structural equation modelling and conjoint analyses.
Based on the construct associations specified in a structural equation model, an awareness of environmental consequences related to product choice and consumption emerged as an indirect determinant of pro-environmental intent and represents an important precondition for the formation of subjective norms and moral attitudes. A strong and statistically significant relationship between subjective norms and moral attitudes underscore the importance of a social group’s standards in the formation of an individual’s own moral norms and attitudes. In relation to perceived behavioural control, subjective norms may fulfill an informative role when consumers are less confident in their own ability to comprehensively evaluate and select a washing machine with eco-friendly attributes. A combination of moral norms, attitudes and anticipated feelings of guilt significantly contributed to respondents’ pro-environmental intent, and even though they seemed somewhat less convinced about how easy it is to choose eco-friendly appliances, their intentions to buy such appliances consistently reflect a pro-environmental inclination.
Using Sawtooth conjoint software, trade-off tasks were compiled to determine the relative importance of environmentally related attributes in relation to other conventional features in consumers’ pre-purchase evaluation and selection of washing machines. Aggregate results reveal that consumers across various age, income and educational levels prioritise brand and price, despite the long-term financial and environmental repurcussions of product features that impact on the use of natural resources. Based on a cluster analysis, four consumer segments were identified that differ in terms of preference structures. Overall, respondents rely on price and brand associations to guide their decision-making due to their inability and inexperience to objectively assess the environmental attributes of a product, which then ultimately contradicts their observed pro-environmental intent.
From a practical point of view, the findings substantiate the development of tailored intervention strategies to facilitate informed decision-making and deliberation of consequences that extend beyond the initial selection of a particular product option. Strategies that emphasize the financial benefits of environmentally related features that span over the entire life cycle of the appliance might prove influential in promoting pro-environmental choices. From a theoretical perspective, the research expands an existing body of knowledge by establishing insight about consumers’ behaviour in a Third-World emerging context. In addition, it provides evidence regarding the application of existing theory and methods to explain the inconsistency between consumers’ assumed pro-environmental intent and their actual observed choices in the execution of a more complex, expensive and significant act of acquiring major household appliances.Thesis (PhD)--University of Pretoria, 2014.
tm2015
Consumer Science
PhD
Unrestricted
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Makgopa, Meriam Mmasupu. "Inexperienced adults' reliance on extrinsic product attributes to judge the quality of major household appliances". Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-03102006-144715.
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Borková, Zuzana. "Systémy ochrany spotřebitelů před nebezpečnými výrobky". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9375.
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Cílem této práce je zmapovat systémy ochrany spotřebitele před nebezpečnými výrobky, zjistit informovanost spotřebitelů o těchto systémech a úroveň znalostí nutných při nákupu bezpečných domácích spotřebičů.
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Malá, Tatiana. "Analýza spotrebiteľského správania na trhu spotrebičov pre ženskú vlasovú starostlivosť v Českej republike". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359931.
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The aim of the thesis is to analyse the women hair appliances market in the Czech republic and to evaluate the perception of the brand Rowenta. The thesis is divided into two main parts. The theoretical parts describes general knowledge of the topic with focus on consumer behavior, psychological and social factors affecting consumer buying process. At the beginning of the practical part, the main competitors on the hair appliances market in the Czech republic are introduced. The main part covers primary research, where data obtained from online questionnaire survey are analysed with focus on understanding the consumer buying behavior on this market. The conclusion contains suggested recommendation for the future prosperity of the brand.
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Silva, Junior Herculano Xavier da. "Aplicação das metodologias de analise estatistica e de Analise do Custo do Ciclo de Vida (ACCV) para o estabelecimento de padrões de eficiencia energetica : refrigeradores brasileiros". [s.n.], 2005. http://repositorio.unicamp.br/jspui/handle/REPOSIP/264675.
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Orientadores: Gilberto de Martino Jannuzzi, Guilherme de Castilho QueirozDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica
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Resumo: o objetivo desta dissertação é discutir a aplicação das metodologias de Análise do Custo do Ciclo de Vida (ACCV) e de Análise Estatística como ferramentas para propor padrões de eficiência energética, complementares às etiquetas (selos) voluntárias já existentes, nos refrigeradores brasileiros de uma porta. Um outro objetivo é estudar o papel desses instrumentos (Selos e Padrões de Eficiência Energética) como meios de fornecer subsídios técnicos para o estabelecimento de níveis máximos de consumo de energia elétrica para equipamentos consumidores de eletricidade comercializados no Brasil. As metodologias ACCV e Análise Estatística permitem avaliar os impactos do aumento de eficiência energética nesses equipamentos, resultando em economias (de energia, financeiras, redução na emissão de dióxido de carbono, etc.) importantes para os consumidores e para o País. Os resultados alcançados nesse estudo apresentam importantes dados para subsidiar discussões mais aprofundadas com os fabricantes e governo para estipular padrões mínimos de eficiência energética para os refrigeradores brasileiros. Uma das importantes conclusões é que, apesar de existirem outras metodologias como a Análise Estatística, a ACCV que leva em conta os custos tecnológicos permite que se conheça melhor o mercado (custos, capacidades tecnológicas, etc.) e sugere os melhores Padrões Mínimos de Eficiência Energética (MEPS - Minimum Energy Performance Standards) com o máximo retomo econômico para o consumidor. Contudo, quando não é possível coletar todos os dados exigidos para a aplicação da ACCV, recorre-se a uma análise mais simplificada, ou seja, à metodologia de Análise Estatística
Abstract: The objective ofthis thesis is to discuss the application of the methodologies of Life Cycle Cost Analysis(LCCA) and of Statistical Analysis as tools to propose energy efficiency standards, complementally to the voluntary labels already existent in the Brazilian one-door refrigerators. Another objective is to study the role of these instruments (energy efficiency labels and standards) in order to seek technical subsidies for the establishment of maximum level of electric energy consumption for electrical equipments in Brazil. The LCCA and Statistical Analysis methodologies permit to evaluate the impacts of the energy efficiency increase in electrical equipments commercialized in Brazil, resulting in important savings (energy, financial, carbon dioxide emissions avoided etc) for the country and its citizens. The results of this study offer important data to subsidize deeper discussions with manufacturers and the govemment to stipulate minimum energy efficiency standards for the Brazilian refrigerators. One of the important conclusions is that, even though there are other methodologies, such as the Statistical Analysis which does not take technological costs into account, the LCCA allows to better understand the market (costs, technological capacity etc) and suggests the best MEPS (Minimum Energy Performance Standards) with the maximum economic retum for the consumer. Nevertheless, when it is not possible to collect all the necessary data to apply the LCCA, it can be used a more simplified analysis, such as the Statistical Analysis methodology
Mestrado
Mestre em Planejamento de Sistemas Energéticos
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Bell, Sandra. "International brand management of Chinese companies : case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets /". Heidelberg : Physica, 2008. http://www.gbv.de/dms/zbw/558190448.pdf.
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ZULUAGA, ESTIVEN OROZCO. "DISAGGREGATION OF ELECTRICAL ENERGY BY HOME APPLIANCES FOR RESIDENTIAL CONSUMERS". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=36269@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
Nos últimos anos, o custo com energia elétrica tem aumentado de forma significativa para os consumidores no Brasil. Grandes consumidores, como indústrias e comércios, atualmente dispõem de alternativas para mitigar estes custos, como a otimização do contrato de demanda, a correção do baixo fator de potência, a utilização de geração própria, renovável ou não renovável, além da possibilidade de migrar para o mercado livre de energia elétrica, com diversas modalidades de contratos, preços e prazos. Já os consumidores residenciais, em função dos custos menores com as faturas de energia e da limitação técnica dos medidores, até agora dispunham de poucos mecanismos para atenuar seus custos. Entretanto, nos últimos anos tem sido cada vez mais comum a utilização de geração distribuída, principalmente com o uso de painéis fotovoltaicos por parte destes consumidores. Além disto, com a redução dos custos dos medidores inteligentes de energia elétrica, estes consumidores também podem monitorar seu consumo em tempo real, promovendo ações de aumento de eficiência energética para reduzir custos. Mais recentemente, foram criadas as bandeiras tarifárias, que propõem identificar as condições sistêmicas por cores verde, amarela e vermelha. As cores amarela e vermelha sinalizam aumentos de custos na produção de energia elétrica e, consequentemente, são repassados para o consumidor na forma de aumento de tarifa, promovendo resposta da demanda. Assim, há uma razão adicional para os consumidores monitorarem seu consumo. Não obstante, em 2018 foi adotada uma nova modalidade tarifária voltada para esta classe de consumidor chamada tarifa branca. Nesta modalidade, o consumidor possui diferentes valores de tarifas para diferentes períodos do dia. Assim, o consumidor que optar por esta modalidade pode reduzir o custo da sua fatura deslocando o consumo de horários de maior valor de tarifa para horários de menor valor de tarifa. Esta dissertação busca analisar em detalhes a viabilidade de um consumidor residencial migrar seu contrato para a chamada tarifa branca. Para isto, é proposto um modelo de otimização linear inteiro misto que busca desagregar o consumo de energia elétrica, medido de forma não invasiva, do consumidor para os diferentes eletrodomésticos da casa. Logo, o consumidor poderá decidir pela mudança contratual avaliando a perda de conforto que terá em mudar seus hábitos de consumo. A aplicação do modelo proposto é interessante não só por apresentar um diagnóstico mais detalhado do consumo de energia elétrica, mas também por identificar o funcionamento de eletrodomésticos como geladeira, ar condicionado e frigobar, que possuem diferentes estados de operação que dificilmente seriam capturados por uma simples inspeção destes eletrodomésticos. Para ilustrar o modelo proposto, nesta dissertação, dados de um consumidor real foram utilizados e a acurácia do modelo pôde ser comprovada com medições diretas de alguns eletrodomésticos. Desta forma, o consumidor tem a sua disposição uma ferramenta de apoio à decisão importante para monitorar o funcionamento dos eletrodomésticos e definir se deve migrar para a nova modalidade tarifária.
In the last years, energy consumption has increased significantly for consumers in Brazil. Large consumers, such as industrial and commercial customers, are currently subject to cost-mitigation alternatives such as demand contract optimization, power factor reduction, self-generation, renewable or non-renewable generation, and the possibility of migrating to the free market of electric energy, with various modes of purchase, prices and deadlines. The consumer, in which the means of the upper costs with the fat means of the data of the meters, is in function of minor engines to reduce their costs. However, on a constant basis, with the use of photovoltaic panels, by these consumers. In addition, with the help of the costs of smart electric power meters, these profits are potentially higher, in real time, the ability to generate weaker sound profits for the cost image. More recently, they were created as tariff plates, which identify the systemic conditions by the green, yellow and red nuclei. The yellow and red samples are generated from the temperature of electric energy production and, consequently, are passed on to the consumer in the form of temperature increase. Thus, there is a large difference in consumption levels of your consumption. Nevertheless, in 2015 a new tariff modality was implemented for this class of energy consumption called the white tariff. In this mode, the buyer has different rate values for different periods of the day. Thus, consumers who have this option can reduce the cost of their invoice in relation to the consumption of schedules of higher tariff value for the hours of lower tariff value. This dissertation looks at the analysis on a feasibility of a residential ad migrating its contract to a so-called white tariff. To this end, it is necessary a linear model that makes the difference in consumption of electric energy, measured non-invasively, from consumer to the different units of household appliances of the house. Therefore, the consumer is also evaluated by contracting a service that improves their consumption capacity. The application of the model is more interesting, but no longer presents the power of electric power, but also has the same standard of electricity as the refrigerator, air conditioning and minibar, which have different states of operation that are hardly captured by a simple inspection of each appliance. To illustrate the proposed model, this dissertation, data from a real consumer were used and an accuracy of the model can be proven with the direct measurements of some home appliances. The way in which the consumer has a migration support tool for the operation of the equipment and defines whether to migrate to a new tariff modality.
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Večeřová, Karolína. "Ocenění vybrané společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73870.
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The main goal of the thesis is to find market value for the company Elektro, Inc. on the date 1st January, 2010. The company specializes in retail sale of consumer electronics and electric appliances. The valuation consists of financial analysis, strategic analysis, forecasting of important indexes of value and creating the financial scheme. For the final valuation there is used the method called DCF Equity that discounts all the cash flows that flow to the company's owners.
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Atterberg, Sheryl Wilkinson. "Factors related to consumer's perception of household appliance repair costs". Thesis, Kansas State University, 1986. http://hdl.handle.net/2097/9898.
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Morosini, Marcel Monteiro. "Abordagem sistemática para elaboração da especificação de produtos eletrodomésticos". Universidade Tecnológica Federal do Paraná, 2013. http://repositorio.utfpr.edu.br/jspui/handle/1/682.
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Para que o desenvolvimento de um novo produto tenha melhores chances de sucesso no competitivo mercado atual, as empresas devem preocupar-se em contemplar as reais necessidades dos clientes em seus projetos. Para tanto, é preciso que os desejos dos clientes transformem-se corretamente em especificações de produto claras e objetivas. Caso contrário, as incorretas ou subjetivas especificações-meta podem gerar um produto que não atenda às expectativas do consumidor. Sabe-se que o reprojeto e retrabalho para modificação do produto implicariam em perdas de tempo, custo e qualidade. Por isso, o processo de geração de especificações no desenvolvimento de produtos é crítico para atingir as metas de time-to-market, custo e qualidade do produto final. A tradução da voz do cliente em requisitos técnicos de projeto é, geralmente, realizada através de métodos como, por exemplo, o QFD. Contudo, o QFD não é muito utilizado na prática em diversos tipos de indústrias, como a de eletrodomésticos, devido a sua generalidade e dificuldade de uso. Desta forma, tem-se por objetivo principal desenvolver uma abordagem sistemática para auxiliar a elaboração de especificações-meta de um eletrodoméstico, no caso, um fogão. Foi realizada uma pesquisa de campo em uma empresa do ramo para a verificação da oportunidade de pesquisa e coleta de dados para o desenvolvimento de um método e ferramenta. Em seguida, elaborou-se uma ferramenta em planilha eletrônica na qual as especificações-meta de um fogão são geradas automaticamente a partir das informações de entrada de projeto. A validação da sistemática foi realizada pela análise comparativa do resultado gerado pela ferramenta com produtos anteriores já desenvolvidos pela empresa pesquisada. O resultado deste estudo indicou que o método proposto apresenta-se como um mecanismo para geração de especificações de maneira simples e prática, contribuindo para a maior assertividade no desenvolvimento do produto e possível de ser incorporado ao cotidiano da empresa.In order for a new product development to have better chances of success in today’s competitive market, companies should focus on meeting the real consumer needs in their projects. Thus, it is necessary that the consumer wishes be transformed correctly into clear and objective product specifications. Otherwise, the incorrect or subjective target specifications could generate a product which does not fulfill to the consumer expectations. It is known that the redesign and rework needed due to product modifications would involve loss of time, cost and quality. So, the specification elaboration process during the product development is critical to achieve the targets as time-to-market, cost and quality of the final product. The translation of the voice of customer into project technical requirements is usually accomplished by such methods as, for example, QFD. However, the QFD is not used very often in several industries, like the home appliances factory, because it is general and difficult to use. Therefore, the main objective is to develop a systematic approach for a home appliance specification elaboration, in this case, a cooker. A field study was conducted in a company of this branch to verify the research opportunity and data collection for the method and tool development. Next, an electronic spreadsheet toll was developed for automatically generate the target specifications of a cooker from input data of the project. The systematic validation was implemented by the comparative analysis among the results obtained by the tool with previous products already developed by the researched company. The result of this study indicates that the method proposed is a mechanism for generating specifications in a simple and practical way, contributing to greater assertiveness in product development and can be embedded in the daily-basis process of the company.
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Boberg, Henrik, i Jiraya Chanchon. "Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202597.
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Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are labelled as energy-efficient. There is a lack of insights into how consumers perceive and gain benefits from such sustainable products, particularly so regarding the nonfunctional and non-economical benefits and into how culture influences those benefits. The purpose of this study is to investigate consumer perceived non-functional and non-economical benefits that are associated with energy-efficient products, in order to gain a deeper understanding on how the Swedish compared to the Thai culture influence consumers perception of energy efficient products within the home appliance industry. The literature review regarding the symbolic meaning of products concludes that the most relevant perceived benefits of products includes emotional-, self-expressiveness-, and social benefits. A cross-cultural quantitative study performed in Sweden and Thailand determines that culture influences consumers understanding of products and thereby influence their perceived benefit from energyefficient home appliances. How culture influences consumer perceived benefits depends on the characteristics of the different cultural dimensions established by Hofstede (2010), involving: power distance, masculinity, individualism, uncertainty avoidance, and long-term orientation.
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Jinting, Li, Han Jie i Qiu Zhaofeng. "An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market". Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.
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Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. Results: Our analysis shows that greenwashing has indirectly positively correlated with green purchase intention; green attitude and green perceived value play an intermediary role between greenwashing and green purchase intention. Conclusion: This study concluded that in the Chinese electrical appliance market, greenwashing has positively affected green attitudes and green perceived value, then green attitudes and green perceived value positively affected green purchase intention, and green attitudes positively affected green perceived value. Structure: In this study, after the introduction, the model and related proprietary definitions involved in the research are explained, and hypotheses are proposed. Next are the research methods and research results, and then the discussion of the research results. Finally, the possible directions of future research are discussed.
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Mantellina, Nicola, i Navarro Rosendo Solvas. "Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience". Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-393583.
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Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). Nonetheless, researchers have studied that consumers do not put any more emphasis in those characteristics when purchasing product or services underlining the needs to put the consumer as central aspect of a firm’s strategy (Morrison & Crane, 2007). In addition, it has been found that focusing on customer experience and use of correct brand management techniques and marketing initiative nowadays drives the company to have a competitive advantage and long-term economic sustainability. All being said it is true both generically speaking and in the specific context of kitchen appliances. In fact, market research suggests that in the kitchen appliances industry companies have begun to compete along new dimensions, whereby putting the consumers and their experiences as a central aspect of the business has become increasingly important for actors who wish to stay and be competitive in the business. However, in the existing literature, there is not accordance on how to define customer experience and scholars identified that it depends on the context, which makes it difficult and confusing when marketing experts and firms want to identify the key aspects to improve the experience of their customers. On top, it has been found that brand identities are more or less relevant depending on the context, country culture and such, where the brand market its product and services. In according to what said, the purpose of this study is to explore and identify the most important dimensions and touchpoints in the specific kitchen appliances context that has more impact on the customer experience, with the aim to better define customer experience in the kitchen appliances context that could give indication to companies operating in the market how to address to some extent those problematics. The research adopted an exploratory qualitative study design. Interviews were used to gather primary empirical data that together with secondary empirical data and insight from the literature review had allowed the researchers to explore and address the research questions and state conclusions that however cannot be considered conclusive according to the nature of the study. In addition, the research reveals that consumer experience is a broad topic that accounts for and depends of many different aspects all interconnected one to another. In addition, it has been found that the aspects around brands, consumer experience and its touchpoints vary not only in relation to the context in study, but as well according to different stakeholders that deal with them. In addition, in the consumer journey, critical aspects reside in both tangible attributes of products and services and intangible attributes that together become critical and in the specific context shape how people think about the brand, and consequently their experiences. Finally, a possible definition of customer experience according to what found was given
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Wang, Xiaochen, i Xiaoran Wang. "The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6861.
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The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. In this project, the problems regards to the decisionmaking in Sweden, this thesis collects information on this area and wish to
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de, Klerk Marisa Janette. "The effect of consumers' personal values and attitudes towards appliance retailers' complaint handling on their complaint behaviour". Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60799.
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Consumer complaint behaviour research in transitional and emerging countries, including South Africa, is still in its infancy stage. The vast changes to the South African consumer landscape along with the socio-political changes and the multicultural population's ongoing cultural changes necessitate the monitoring of changes in personal values. However, very little research has been done in South Africa regarding consumers' personal values. The effect of personal values on complaint behaviour in a South African context has also not yet been explored.
As an extension of the social adaptation theory, several researchers have proposed a value-attitude-behaviour (VAB) hierarchy model (Homer & Kahle, 1988; Cai & Shannon, 2012) in order to explain the relationship between values and behaviour. The model proposes that causality flows from abstract values, through mid-range attitudes, to specific behaviours (Homer & Kahle, 1988; Hayley, Zinkiewicz & Hardiman, 2014); that is, values influence behaviour indirectly through attitudes. While the VAB model has been confirmed in a variety of consumer behaviour contexts, it has not yet been explored in a South African complaint behaviour context.
This study therefore used social adaptation theory and the VAB model as theoretical framework to determine the effect of consumers' personal values and attitudes towards appliance retailers' complaint handling on their consumer complaint behaviour in the South African context. In addition, the relationships between demographic variables and personal values and also between demographic variables and consumer complaint behaviour were explored.
A survey was administered to consumers who were dissatisfied with the performance of a major household appliance within a four-year memory recall period. Data was collected via a self-administered questionnaire measuring personal values with Kahle's (1983) List of Values (LOV) and attitudes toward appliance retailers' complaint handling, using an adapted version of Keng, Richmond and Han's (1995) "Attitudes toward businesses" scale. Convenience sampling and snowball sampling were employed in Tshwane, a major metropolitan area of South Africa, which generated 361 usable questionnaires.
Exploratory factor analysis revealed three value dimensions, namely (1) Harmony and Respect, (2) Hedonism and (3) Achievement. Results of the Pearson correlation analysis showed that higher valuing of any one of the three value dimensions lead to more negative attitudes towards appliance retailers' complaint handling. Furthermore, multinomial logistic regression analysis revealed that more negative attitudes towards appliance retailers' complaint handling lead to a decreased likelihood of engaging in public complaint behaviour. Moreover, ANOVA revealed relationships between specific personal value dimensions and gender, age and population group.
The study has implications for marketers, policy makers, appliance retailers and consumer protection organisations.Navorsing oor verbruikers se klagte-gedrag in opkomende lande, insluitend Suid-Afrika, is nie baie ver gevorder nie. Die omvattende veranderende Suid-Afrikaanse verbruikerslandskap, tesame met die volgehoue sosio-politieke veranderinge en die kulturele veranderinge in die multikulturele polulasie, noodsaak die monitering van veranderinge in verbruikers se waardes. Daar bestaan egter baie min navorsing in Suid-Afrika oor verbruikers se persoonlike waardes. Voorts is die effek van persoonlike waardes op klagte-gedrag nog nie in die Suid-Afrikaanse konteks ondersoek nie. Verskeie navorsers stel voor dat die waarde-houding-gedrag-hiërargiemodel, wat uit sosiale aanpassingsteorie spruit, gebruik moet word om die verhouding tussen waardes en gedrag te verstaan. Die model stel dat oorsaaklikheid vanaf abstrakte waardes, deur houdings, na spesifieke gedrag vloei (Homer & Kahle, 1988; Hayley et al., 2014). Dit wil sê, waardes beïnvloed gedrag indirek deur houdings. Terwyl die waarde-houding-gedrag-model in 'n verskeidenheid klagte-gedrag-kontekste bevestig is, is dit nog nie in 'n Suid-Afrikaanse klagte-gedrag-konteks ondersoek nie. Gevolglik is die sosiale aanpassingsteorie en die waarde-houding-gedrag-model as teoretiese raamwerk in hierdie studie toegepas om die effek van verbruikers se persoonlike waardes en houdings teenoor kleinhandelaars se klagte-hantering op hulle klagte-gedrag in die Suid-Afrikaanse konteks te bepaal. Die verwantskappe tussen verbruikers se demografiese veranderlikes en hulle persoonlike waardes, en tussen demografiese veranderlikes en klagte-gedrag is ook verken. 'n Opname is onder verbruikers wat ontevrede was met die werksverrigting van hulle groot huishoudelike toerusting oor 'n vier-jaar-herroepingstydperk gedoen. Data is deur 'n selfgeadministreerde vraelys ingesamel waarin persoonlike waardes met Kahle (1983) se List of Values (LOV) en houdings teenoor kleinhandelaars se klagte-hantering met 'n aangepaste weergawe van Keng et al. (1995) se "Houdings teenoor besighede"-skaal gemeet is. Geriefsteekproefneming en sneeubalsteekproefneming, wat 361 bruikbare vraelyste opgelewer het, is in Tswane, 'n groot metropolitaanse gebied in Suid-Afrika, onderneem. Verkennende faktoranalise het drie waardedimensies, naamlik (1) Harmonie en Respek, (2) Hedonisme en (3) Prestasie, opgelewer. Die Pearsonkorrelasie-analise se resultate toon dat 'n toename in belangrikheid in enige van die drie waardedimensies tot 'n meer negatiewe houding teenoor kleinhandelaars se klagte-hantering lei. Voorts dui die resultate van die multinomiese logistiese regressie-analise daarop dat 'n toename in verbruikers se negatiewe houding teenoor kleinhandelaars se klagte-hantering tot 'n afname lei in hul geneigdheid tot publieke klagte-gedrag. Die resultate van die ANOVA-analise toon verder dat daar verwantskappe tussen spesifieke persoonlike waardes en geslag, ouderdom en populasiegroep bestaan. Die studie het implikasies vir bemarkers, beleidmakers, kleinhandelaars en verbruikersbeskerming-organisasies.
Dissertation (MConsumer Science)--University of Pretoria, 2016.
Consumer Science
MConsumer Science
Unrestricted
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Hyun, Soeun. "The effects of contextual cues on consumers' perceptions of comparative price advertisments". Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40417.
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The purpose of this study is to understand Korean consumers' perceptual processes induced by comparative price advertisements. While controlling for intrinsic product cue effects, this study examines the joint effects of extrinsic cues, such as comparative price (regular price /sale price), brand name, country-of-manufacture, and retailer name, on a consumer's perception of a product's price and quality.
In examining the effects of advertising contextual cues, this study incorporates consumer perceptual processes, the processes through which the external cues are perceived and compared to or moderated by other variables. The perceptual structure is based on relevant theories and accumulated knowledge from research in this area. Specially adapted theories for this study are the adaptation-level theory, the message learning theory, and the transaction utility theory.Ph. D.
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Baccin, Dirceu. "As normas de defesa do consumidor brasileiras e seus impactos nas redes de eletrodomésticos gaúchas". Universidade do Vale do Rio dos Sinos, 2015. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4572.
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O presente estudo examina os impactos das normas de defesa do consumidor brasileiras, com base na Análise Econômica do Direito, perante as redes varejistas de eletrodomésticos, fornecedores e consumidores. O estudo visa aproximar o enfoque econômico com as políticas públicas e analisa a necessidade das constantes intervenções do Estado no direito consumidor brasileiro. A abordagem do trabalho teve um enfoque qualitativo de natureza exploratória, que dará suporte para uma pesquisa mais aprofundada do tema, para aproximar ainda mais a Análise Econômica do Direito com o Direito do Consumidor brasileiro. Os principais resultados da pesquisa indicam que as normas de defesa do consumidor brasileiras trouxeram como impactos econômicos o aumento das vendas, conseqüentes da regulamentação do mercado e da segurança jurídica vislumbrada, juntamente com o aumento de burocracia interna e dos custos das empresas, que em parte são repassados aos consumidores e aos fabricantes.
This study examines the impacts of Brazilian consumer protection standards, based on Economic Analysis of Law, before the home appliance retailers, suppliers and consumers. The study aims to bring economic approach to public policies and examines the need for constant government intervention in the Brazilian consumer law. The labor approach had a qualitative focus exploratory in nature, which will provide support for further research theme, to further approach the Economic Analysis of Law with the Law of the Brazilian consumer. The main results of the research indicate that the Brazilian consumer protection standards brought as economic impacts increased sales, consequent regulation of the market and the envisaged legal certainty and increased internal bureaucracy and business costs, which in part are passed on to consumers and manufacturers.
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Jones, Rory V. "An investigation of the socio-economic, technical and appliance related factors affecting high electrical energy demand in UK homes". Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/14477.
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The amount of electricity used in individual UK homes varies considerably. Previous UK energy research has identified that high electricity consuming homes not only use more electricity, compared with others, but appear to be consuming even more electricity over time. Furthermore, there is additional evidence which shows that high consuming dwellings also have a greater potential to make energy savings than those who consume less. It has been suggested that future UK energy policy might focus on reducing the demand of high electricity consumers in order to reduce overall CO2 emissions. Therefore, understanding what drives high usage in domestic buildings is essential to support informed decisions. This thesis asserts that to improve knowledge and understanding of the factors affecting high electrical energy consumption in UK domestic buildings, it is necessary to combine an analysis of the occupants socio-economic characteristics, dwelling technical characteristics and appliance related aspects, with detailed monitoring of the ownership, power demand and occupants use of electrical appliances. Using a sample of 315 UK homes, the influence of socio-economic, technical and appliance related characteristics on the probability of a household being a high electrical energy consumer was investigated (Odds ratio analysis). Detailed appliance monitoring data was collected from 27 UK homes to establish the contributions of appliance ownership, power demand and use to high electrical energy demand (Appliance Electricity Use Survey). The current research found similar skewed electricity distributions towards high electricity consumers for both the 315 and 27 home cohorts. Conflicting results were however obtained from the two household samples with regard to whether high electricity consumers are increasing electrical energy demand over time. The results of the odds ratio analysis and Appliance Electricity Use Survey suggest that high electricity consumption in domestic buildings is related to a combination of the socio-economic characteristics of the building occupants, technical characteristics of the dwelling and the ownership, power demand and use of electrical appliances.
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Dickason, Deborah. "Green Improvements: A Consumer's Guide to Environmentally and Economically Responsible Home Repairs and Improvements for the North Central Texas Region". Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4625/.
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The Consumer's Guide is designed to help consumers by providing guidelines for the purchase of specific energy-efficient household appliances- water heaters, air conditioning and heating systems, windows, dishwashers, refrigerators, clothes washers, and dryers. This serves two major purposes: to decrease the environmental impact of those products and to save consumers money over the lifetime of the products. The seven major appliances covered in this work are things that consumers tend to purchase quickly when their older models wear out and with little research into their energy and/or water efficiency. The guide begins with a general introduction and an explanation of the need for energy conservation. Explanations of how they work, purchasing tips, installation tips, maintenance tips, tips for additional energy efficiency, and case studies are given for each appliance. Printable pamphlets are included at the end.
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FAGUNDES, WESLEY DE CASTRO. "ESTIMATION OF THE LOAD FACTOR (LF) AND THE DEMAND FACTOR (DF) OF ELECTRICITY CONSUMERS VIA MEASUREMENTS AND ELECTRICAL APPLIANCES OWNERSHIP AND USAGE SURVEYS". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18618@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROO objetivo desta dissertação é apresentar os conceitos de Fator de Carga (FC) e Fator de Demanda (FD) e verificar o quanto estas informações estão atualizadas para uso pelas concessionárias de energia elétrica. A motivação pelo estudo resultou do fato de o conhecimento e o gerenciamento desses índices proporciorem maior eficiência e segurança às instalações e equipamentos, além de permitir redução do custo da energia elétrica. A metodologia utilizada para o cálculo se baseia nos testes de Chauvenet, que permite determinar se um valor amostral (resultante de uma medição) é anômalo (outlier) em relação aos restantes valores da amostra, supondo-se que esta amostra é retirada de uma distribuição normal. Dentre os principais resultados destacam-se estimativas do Fator de Carga e Fator de Demanda, típicos para os diversos segmentos de clientes de uma empresa de distribuição de energia elétrica. Para se obter essas estimativas foi realizada uma pesquisa de campo permitindo o levantamento da potência instalada em clientes atendidos na alta e na baixa tensão. Em paralelo à pesquisa de campo, a concessionária de energia elétrica realizou medições de consumo e demanda junto a esses clientes. Como conclusão o trabalho confirma que as distribuidoras de energia elétrica não possuem acesso a um cadastro atualizado da potência instalada de seus consumidores. Faz-se necessário uma atualização mais dinâmica nas bases de dados disponíveis o que permitiria uma estimativa mais precisa dos fatores de carga e de demanda.
The aim of this work discusses basic concepts associated with the load factor (LF) and demand factor (DF) and the adequacy of their use by electricity utilities. The knowledge and management of these electrical parameters is rather important, as they contribute for the improvement of the efficiency and security of the system as a whole while promoting reduction on energy costs. The method used to estimate these quantities is based on the Chauvenet statistical tests capable to detect and remove possible discontinuity on the sample data observed to follow normal distribution. The LD and DF were estimated for various clusters of similar clients of a given distributing utility. Estimations were obtained through a survey involving clients of the selected utility to capture information on the end-users and their nominal power demanded at both, the low and high voltage levels. In parallel to the survey, the utility measured and monitored the energy consumption of the clients participating in the study. As a conclusion, the study revealed that the electricity utilities do not have access to update information (stratified by segments of clients) on the electrical parameters. A dynamic scheme to make available updated information related to load factor and demand factor proved to be extremely useful and is highly recommended.
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Gaum, Bernice. "The influence of country of origin on consumers’ quality perception and selection of interior merchandise". Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46275.
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The study aimed to explore and describe consumers’ reliance on brands, specifically the
Country of Origin (COO) of brands as a heuristic, i.e. the perceived quality of a selected
category of interior merchandise and to subsequently explain how COO influences
consumers’ quality perceptions and product choices. The study focussed on major
household appliances, due to the prominence of brand names and the COO on these
products. In other interior merchandise product categories such as furniture and textile
products, the brand name and COO is not necessarily that prominent or visible. A survey
was conducted in the Tshwane metropolitan, which is a wealthy urban area in South Africa
and a key role player in the economic sector. The study was conducted in the context of an
emerging economy, where international brands have penetrated the market and made a
wider range of products and brands available to the consumer. The data was collected by
using convenience sampling methods supplemented by snowball sampling. It involved the
self-completion of a structured questionnaire by 450 willing respondents who fit the prerequisite
for the study, i.e. males and females, 25 years and older who belong to the middle
to upper socio-economic group (earn R5000 or more per month) and who have an education
level of grade 12 or higher, regardless of population group. Data analysis involved
descriptive statistics, as well as exploratory factor analysis, specifically Principal Axis
Factoring, using an Oblimin rotation with Kaiser Normalization to determine the underlying
factors associated with the quality indicated by brand names and the associations
consumers make of brand names and specific product characteristics. Calculations of
means, standard deviations, Cronbach’s Alpha, Anova, t-tests and post hoc Sheffe’s tests
were calculated where significant differences between demographics were investigated for
further interpretation.
The study concluded that consumers are relatively brand conscious, men more so than
women and that they are brand familiar in terms of various major household appliance
brands. Quality as the most important branded product meaning were confirmed, as well as
the use of brands as an indicator of performance and functional product attributes, i.e. value
for money. Brands are also frequently used, especially by females, as an indicator of the
product’s environmental and ethical compliances, but less so to infer its status implications.
The study did however confirm younger consumers use brand names to a greater extent to
infer social status than older consumers. It also revealed that the Black and other population
group use brand names as an indication of status characteristics significantly more than
White consumers. Consumers seem to have little knowledge of the COO of brands; they do however have strong stereotypes of Western and Eastern countries as well as South Africa,
where Western countries enjoy more positive stereotypes than the others. These stereotypes
also seem to strongly influence their overall quality perceptions of major household
appliances, especially in terms of durability, performance and prestige. The COO of a brand
can therefore have implications for its brand equity and should be addressed in brand
management and marketing initiatives.Dissertation (MConsumer Science)--University of Pretoria, 2014.
tm2015
Consumer Science
MConsumer Science
Unrestricted
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Milne, Simon Stanley. "New forms of manufacturing and their spatial implications : the case of the UK electronic consumer goods, high fidelity audio and domestic electrical appliance industries". Thesis, University of Cambridge, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.291965.
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Sukojo, Andiputranto. "SmartWave an intelligent microwave to help elderly people cook independently /". [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0005020.
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Dzelepovic, Dzenita, i Polina Dimitrova. "Investigating determinant factors of consumers’ sustainable consumption in Scandinavia : Applying the Theory of Planned Behavior model in clean and fabric care". Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104547.
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The study aimed to explore the determinant factors that influence consumers’ sustainable consumption, or more specifically consumers living in Scandinavia. The study seeked to understand what influences Scandinavian people to purchase a sustainable product based on the Theory of Planned Behavior (TPB) including the attitude, subjective norms, and perceived behavioral control. To conduct a better approach, a case company was involved in the working process, with the help of which, the focus became more specific into fabric and clean care appliances such as dish machines, washing machines and dryers. To provide an exhaustive answer to the research questions, three hypotheses were conducted which were built based on the TPB model. The study used a quantitative approach where an online survey was made. The survey was shared with people living in the Scandinavian countries Sweden, Norway, Finland, and Denmark, where 291 answers were collected. To analyze all the answers, SPSS statistics was used where each country was individually analyzed. The results showed that an individual’s attitude and perceived behavioral control have a significant influence on the behavioural intention to perform sustainable consumption in Sweden, Norway, Finland, and Denmark while the subjective norm does not affect the sustainable consumption in Sweden, Norway, and Denmark. Finland was the only country that had an accepted hypothesis on the subjective norm which means that finish people get influenced by the subjective norms.
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Coleman, Michael. "A socio-technical investigation into the electrical end use patterns of information, communication and entertainment technologies in UK homes". Thesis, De Montfort University, 2011. http://hdl.handle.net/2086/4718.
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Information, communication and entertainment (ICE) appliances are consumer electronics and information and communication technologies (ICT). Forecasts suggest that ICE appliance use will soon become the most significant domestic electricity end-use in the UK. Knowledge concerning “real world” ICE electricity consumption is currently limited and it has been suggested that this deficiency could lead to ineffective policy programmes. This socio-technical study measured ICE appliance electricity consumption in fourteen UK households’ and undertook household interviews to explore the behavioural factors that influenced the measurements recorded. The interviews were informed by two social psychology theories: (i) Triandis’ (1977) Theory of Interpersonal Behaviour (TIB); (ii) Rogers’ (2003) Diffusion of Innovations Theory (DIT). The study supports the position that ICE appliance use and standby power consumption are significant electricity end-uses in UK homes. Key appliances that contributed to the sample’s average electricity consumption are identified. Inconspicuous electricity consumption from network appliances is an issue of particular concern due to policy gaps. The interviews found that a range of internal and external factors influenced ICE appliance use. Behavioural intentions and habits were found to be facilitated or impeded by personal ability, knowledge and physical constraints. Social structures and expectations also supported the more expansive ownership and use of ICE appliances and energy consumption was an issue largely excluded from adoption decisions. The findings imply that a multifaceted approach is required to reduce household ICE appliance electricity consumption. This study supports the recent implementation of minimum energy performance standards and provides further recommendations that include: (i) improved product design; (ii) the expansion of mandatory energy labelling; (iii) improved electricity consumption feedback in UK homes; (iv) the use of behaviour change campaigns; (v) the integration of ICE appliance energy saving objectives into UK policies.
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Luz, Thamires de Campos. "Detecção de novidades em aparelhos eletrônicos através do monitoramento do consumo de energia". Universidade Federal de São Carlos, 2015. https://repositorio.ufscar.br/handle/ufscar/7906.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Electricity in Brazil is mostly generated by hydroelectric plants that depend on the volume of water in their reservoirs. Due to the fact that rainfall is decreasing, other methods with higher costs to generate energy are required. These costs are passed to users, increasing the energy bill. Futhermore, the wasting of energy and overconsumption also contribute to increase the energy bill. At the same time, the wasting of energy are not noticed by the user. To avoid such wasting, an alert could be sent as soon as an anomalous event is detected. In this way, we propose a system that sends an alert of any novelty detection in energy consumption through the analysis of the methods Sliding Window, Exponentially Weighted Moving Averages, Clustering, Average per Circle, Average per Stage, Gauss Distribution and Self-Organizing Novelty Detection. Results demonstrate that the methods evaluated are efficient in real time detection of novelties, presenting 90% of accuracy and 10% of recall, besides a low delay to send the alert.
A energia elétrica no Brasil é gerada em sua maioria pelas usinas hidrelétricas. Essas hidrelétricas dependem do volume de água dos reservatórios para a geração de energia e, devido à diminuição dos índices pluviométricos, métodos alternativos de geração com custos mais altos são necessários. Esses custos são repassados para os usuários, encarecendo a conta de energia elétrica. Além disso, podemos atribuir o aumento da conta de energia elétrica também ao consumo exagerado e ao desperdício de energia, que muitas vezes pode não ser notado devido ao aumento ser gerado por falha elétrica ou humana, como o esquecimento da porta da geladeira aberta, por exemplo. Partindo da hipótese de que cada equipamento eletrônico apresenta um padrão no consumo energético, um alerta poderia ser enviado ao usuário caso o comportamento padrão fosse alterado. Sendo assim, neste trabalho é proposto um sistema que realiza detecções nas alterações no comportamento do consumo de energia elétrica dos aparelhos eletrônicos, de forma que alertas sejam enviados para o usuário. Para detectar a alteração de comportamento do consumo de energia elétrica dos aparelhos eletrônicos foram implementados sete métodos consolidados na literatura: Janela Deslizante, Exponentially Weighted Moving Averages (EWMA), Agrupamento, Média por Ciclo, Média por Estágio, Distribuição Gaussiana e Self-Organizing Novelty Detection (SONDE). Os experimentos demonstraram que os métodos foram eficientes na detecção de novidade em tempo real apresentando taxa de detecção das alterações comportamentais acima de 90% e falso-positivo abaixo de 10%, além de um tempo médio de resposta baixo.
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Silva, Junior Herculano Xavier da. "Metodologia de rotulagem no Brasil = identificação, classificação e seleção por criterios ambientais e socioeconomicos dos refrigeradores residenciais". [s.n.], 2009. http://repositorio.unicamp.br/jspui/handle/REPOSIP/264150.
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Orientador: Guilherme de Castilho QueirozTese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica
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Resumo: O objetivo desta Tese é criar uma metodologia de identificação, classificação e seleção dos refrigeradores de 1 porta de acordo com critérios ambientais e socioeconômicos a serem propostos e estabelecidos num Programa de Rotulagem Ambiental Brasileiro, para avaliar o atual patamar evolutivo do Setor, as possibilidades de melhoria da qualidade ambiental e os ganhos, tanto ambientais quanto socioeconômicos e energéticos, com a substituição do parque de refrigeradores residenciais. A metodologia foi dividida em duas partes principais: a 1ª Parte é responsável pela metodologia de identificação, classificação e seleção dos refrigeradores para concessão do Rótulo Ambiental Brasileiro. Tal metodologia foi desenvolvida seguindo os conceitos de Ciclo de Vida do Produto, análise de risco e princípio de Pareto. A 2ª Parte - "Ganhos Globais", é focada no desenvolvimento da metodologia de análise técnico-econômica que fornece os resultados das possíveis economias alcançadas com a simulação da substituição do parque de refrigeradores antigos do País. Os resultados alcançados com a simulação da metodologia desenvolvida apresentam importantes dados para subsidiar o desenvolvimento de um Programa de Rotulagem Ambiental Brasileiro para refrigeradores residenciais. Uma conclusão importante é a necessidade de se olhar com mais cuidado para os gases contidos nos refrigeradores antigos e/ou usados nos novos cujo potencial de aquecimento global apresenta-se consideravelmente alto. Diante disto, este estudo de Tese pode ser utilizado como auxílio aos planejadores e/ou tomadores de decisão no tocante à realização de planejamentos estratégicos tanto para o governo (no auxílio à formação de políticas públicas), quanto para o setor industrial, para auxiliar em linhas de pesquisas de desenvolvimento de produtos (refrigeradores) com menor impacto ambiental, em benefício da sociedade
Abstract: The objective of this thesis is to create a methodology to identify, rank and select one-door refrigerators in accordance to environmental and socioeconomic criteria set by a Brazilian Ecolabelling Programme, to identify the current status of the Sector, the possibilities of improvements in environmental quality and the gains, either environmental, economic or in terms of energy savings, by replacing the household refrigerators stock. The methodology was divided in two main parts: the first part presents the methodology for the identification, ranking and selection of the refrigerators to concede the Brazilian Ecolabel. This methodology was developed based on the concepts of Product Life Cycle, risk analysis and Pareto principle; the second part ("Global Gains") is focused on the development of the technical-economic analysis methodology that will provide the results of the potential savings with the simulation of the replacing of the country' stock of old refrigerators. The results achieved by the simulation of the methodology developed in this study provide important data to subsidize the development of the Brazilian Ecolabelling Programme for household refrigerators. An important conclusion is the need to take a closer look at the gases contained in old refrigerators and/or in new refrigerators, which present considerably high Global Warming Potential. Thus, this Thesis can contribute to assist planners and decision makers in developing strategic plans either by the government (development of public policies) or by the industrial sector to assist the definition of the Products Research and Development activities (refrigerators) with smaller environmental impact, to benefit society
Doutorado
Doutor em Planejamento de Sistemas Energéticos
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Almeida, Alexandre Otomo de. "Financiamento ao consumo: efeito de parcelamento e juros sobre a demanda de eletroeletrônicos de consumidores com restrição de acesso a crédito". reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18030.
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This paper consists of a study over the impact of interest rates and maturities of loans for electronics and home appliances in Brazil, designed for consumers with credit constraints. Using micro data on loans of one of the largest retailers in the Brazilian market, some econometric models were built using conditional and nested logit approach, in order to estimate elasticities of loan demand with respect to the interest rate, the maturity of the loan and the terms value. Moreover, marginal substitution rates were also estimated between those attributes to evaluate consumer’s propensity to choose different combinations of loan conditions. Given the number of different product categories sold by this retailer, two of the most important were selected. The results suggest that the interest rate, the payment terms and the loan maturity are important factors on consumer decision. Loan demand is leveraged by loan’s smaller interest rates and payment terms. However, there is a material marginal substitution rate between payment terms and loan maturity or interest rate. This means that consumers are highly prone to change from loans with higher payment terms to others with lower ones, even if they face higher interest rates and longer terms to maturity. Results also suggest that consumers are not really aware of the real value paid for these products.
O trabalho tem por objetivo o estudo do impacto da taxa de juros e dos prazos de financiamento sobre a demanda de eletroeletrônicos no Brasil para os públicos com restrição de acesso a crédito. Utilizando dados de vendas por meio de crédito direto ao consumidor (CDC) de um grande varejista brasileiro, foram construídos modelos logit condicional e aninhado para dimensionamento das elasticidades da demanda às taxas de juros, aos prazos de parcelamento e ao valor das parcelas. Além disso, foram dimensionadas as subsequentes taxas marginais de substituição entre os atributos dos planos de financiamento oferecidos aos clientes, para avaliar a propensão à troca de condições de planos de financiamento pelos consumidores. Dada a extensão das categorias de produtos existentes no varejista em questão, foram selecionadas duas categorias de alta representatividade no resultado de vendas. Para as duas categorias selecionadas, foi constatado que a taxa de juros é fator importante na decisão de compra, bem como o número e valor das parcelas. A demanda se mostrou positivamente impactada por taxas de juros menores, bem como por valores de parcela menores. No entanto, os consumidores se mostraram altamente dispostos à substituição de planos com prazos de financiamento e taxas de juros menores por planos com valores menores das parcelas. Por fim, foi constatado que os consumidores têm baixa consciência do valor real pago pelos produtos comprados.
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Viotto, Carlos Eduardo Barbosa. "Modelagem elétrica de ambiente residencial visando a testabilidade de Smart Grids". reponame:Repositório Institucional da UFABC, 2014.
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Orientador: Prof. Dr. Carlos Eduardo CapovillaDissertação (mestrado) - Universidade Federal do ABC, Programa de Pós-Graduação em Engenharia Elétrica, 2014.
Este trabalho academico apresenta a modelagem eletrica de um ambiente residencial e a disponibiliza como infraestrutura necess'aria para pesquisas futuras na 'area de redes inteligentes dom'esticas (Home Smart Grids). Tais modelos são disponbilizados em um formato de arquivo de biblioteca do ambiente de simulação MatLab/Simulink. Para atingir este objetivo, é realizada a modelagem te'orica e experimental de diversos aparelhos domésticos e cabos elétricos. Dois modelos de medidores de energia inteligentes são desenvolvidos, que podem ser conectados a qualquer ponto da instalação el'etrica residencial. Um modelo de resid¿encia com seu respectivo diagrama unifilar da simulação el'etrica 'e apresentado, permitindo execução de simulações de seu funcionamento completo.
This academic work presents the electric modeling of a residential wiring and makes it available as a necessary infrastructure for future researches about Home Smart Grids. The models are available in a MatLab/Simulink simulation environment library format. In order to achieve this objective, both theoretical and experimental modeling is performed for many electric loads (home appliances) and cables. Two kinds of electric smart meters are also developed, which can be connected at any point of the residential wiring. A residence model with its wiring diagram is presented, allowing the simulation execution of a full residence operation.
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Assis, Evange Elias. "Modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares". Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-01122010-093819/.
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Desde o plano real, em 1994, com a estabilização da moeda e maior facilidade ao crédito, verifica-se o aumento do consumo da população de baixa renda em vários setores do mercado. Além do preço mais baixo, fator indispensável para atender a essa camada da população, discute-se quais são e como são planejadas as estratégias de marketing e comunicação utilizadas pelas empresas que atuam no mercado popular. Nesse contexto, esta pesquisa tem como objetivo geral desenvolver modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares. Para alcançar o objetivo proposto, o estudo utilizou o método exploratório por meio dos seguintes procedimentos: pesquisa bibliográfica em livros, dissertações, teses, revistas, jornais, sites e pesquisa empírica, que foi conduzida em duas fases combinando as abordagens qualitativa (primeira fase) e quantitativa (segunda fase). A população estudada foi composta por executivos das áreas de marketing e comunicação de empresas do setor eletroeletrônico associadas à ELETROS (Associação Nacional dos Fabricantes de Produtos Eletroeletrônicos). O subsídio teórico da análise da pesquisa consistiu na definição de produto popular e população de baixa renda; na análise do consumidor de baixa renda; no estudo das estratégias de marketing e comunicação; no tema da construção de marca; na abordagem dos modelos de análise BCG, GE e SWOT; por fim, na análise das diversas configurações de negócio que poderiam ser adotadas pelas empresas pesquisadas. Os resultados mostraram que as empresas estudadas utilizam principalmente a análise SWOT e as pesquisas de mercado para elaborar a sua estratégia de marketing e comunicação. Porém esse planejamento não é específico para produtos populares. De forma geral, ele se concentra no produto, e, em segundo lugar, com a mesma relevância, em preço e análise do mercado. A partir disso, foram elaborados modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares.Since the Real Plan was introduced in 1994, bringing with it a stable currency and easier credit, there has been a noted increase in spending among members of the lower-income population in various market sectors. In addition to lower prices, an indispensable factor when targeting this section of the population, there is discussion of marketing and communication strategies used by companies operating in the lowend market and how they plan such strategies. Within this context, the overall objective of this study is to develop integrated analysis models for defining marketing and communication strategies for low-end household appliances and electronics. An exploratory approach was taken in this study, comprising a study of the literature (books, dissertations, theses, magazines, newspapers, and websites) and two phases of empirical research: first qualitative, then quantitative. The study group comprised marketing and communications executives at companies affiliated with Eletros (National Association of Appliance and Electronic Product Manufacturers). The theoretical component of the study involved defining low-end products and the low-income population, and analysing low-income consumers, marketing and communication strategies, brand building, the use of BCG, GE and SWOT analyses, and different business models that could be adopted by the companies studied. Results showed that companies mostly used SWOT analyses and market surveys when planning marketing and communication strategies. However, this planning isnt specific for low-end products. In general, they concentrate on the product, and in second place (with the same relevance), on price and market analyses. Based on these findings, integrated analysis methods were designed for use when planning marketing and communication strategies for low-end household appliances and electronics.
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BARBOSA, Pedro Yóssis Silva. "Preservando a privacidade de Smart Grids através de adição de ruído". Universidade Federal de Campina Grande, 2014. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/1367.
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Capes
Companhias de energia começaram a substituir os medidores de energia tradicionais pelos Smart Meters, que podem transmitir valores de consumo para as companhias em curtos intervalos de tempo. Com uma insfraestrutura de Smart Meters, existem muitas motivações para as concessionárias de energia coletarem dados de consumo em alta resolução. Entretanto, isto implica em informações bastante detalhadas sobre os consumidores sendo monitoradas. Consequentemente, um problema sério precisa ser resolvido: como preservar a privacidade dos consumidores sem afetar a prestação de certos serviços pelas concessionárias? Claramente, este é um tradeoff entre privacidade e utilidade. Existem diversas abordagens para preservar a privacidade, porém muitas delas afetam a utilidade dos dados ou possuem um alto custo computacional. Neste trabalho, nós propomos e avaliamos uma abordagem computacionalmente barata que preserva a privacidade e utilidade dos dados através de adição de ruído. Para validar a privacidade, nós avaliamos possíveis ataques (tal como Monitoramento Não-Intrusivo de Carga de Eletrodomésticos - NIALM, do inglês Non-Intrusive Appliance Load Monitoring) utilizando dados reais de consumidores. Para validar a utilidade, nós avaliamos a influência da abordagem em vários benefícios que podem ser providos com o uso de Smart Meters.
Power providers have started replacing traditional electricity meters for Smart Meters, which can transmit power consumption levels to the provider within short intervals. With a Smart Metering infrastructure, there are many motivations for power providers to collect highresolution data of electricity usage from consumers. However, this implies in very detailed information about the consumers being monitored. Consequently, a serious issue needs to be addressed: how to preserve the privacy of consumers but making the provision of certain services still possible? Clearly, this is a tradeoff between privacy and utility. There are several approaches for privacy preserving, but many of them affect the data usefulness or are computationally expensive. In this work, we propose and evaluate a lightweight approach for privacy and utility based on the addition of noise. To validate the privacy, we evaluate possible attacks (such as a NIALM - Non-Intrusive Appliance Load Monitoring) using real consumers' data. To validate the utility, we analyze the influence of the approach in various benefits that can be provided through the use of Smart Meters.
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Caramelo, Diogo Lopes. "Segmentation model for electronics and appliances retailer in B2B market". Master's thesis, 2013. http://hdl.handle.net/10071/8112.
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Portuguese electronics and appliances retailing business is in a mature stage much due
to fiercely dispute for market share and low margins are being used, in particular on
B2C. Different companies are looking for solutions to grow sales volume. The answer
for this challenge was diversify channels and explores the B2B channel. Those
companies are, in fact, looking for monetize the business operations and expertise on
the business gained with the B2C market. This paper presents a segmentation model for
a Portuguese electronic and appliance retailer followed by a sales plan as a first step to
know the B2B customer profile in deep and jump into the market.O negócio do retalho de eletrónica e eletrodomésticos em Portugal encontra-se numa fase de maturidade devido á disputa feroz pela conquista de quota de mercado, bem como, pela prática de margens baixas, em particular na vertente B2C. As empresas estão assim à procura de soluções para aumentar o volume de vendas. A Insígnia X Empresas em conjunto com outras empresas encontraram a resposta para este desafio diversificando os canais e explorando o canal B2B. Eles estão à procura de rentabilizar as operações e conhecimentos sobre o negócio ganho com o mercado B2C. A seguinte tese sugere um modelo de segmentação de uma conhecida empresa portuguesa de retalho de eletrónica e eletrodomésticos. É igualmente apresentado um plano de vendas como primeiro passo para conhecer em maior profundidade o consumidor B2B e começar a atuar no mercado.
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Donoghue, Sune. "An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances". 2007. http://upetd.up.ac.za/thesis/available/etd-06052008-171153.
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Donoghue, Sune. "An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances". Thesis, 2008. http://hdl.handle.net/2263/25279.
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In this study, three lines of consumer satisfaction/dissatisfaction and complaint behaviour research were integrated, namely the expectancy disconfirmation model (Churchill&Suprenant, 1982; Bearden&Teel, 1983) (satisfaction/dissatisfaction research), Weiner’s (1986) causal dimensions (attribution theory), and Day and Landon’s (1977) taxonomy of complaint behaviour Traditional thinking concerning the disconfirmation of expectations only recognises a direct link from disconfirmation to satisfaction/dissatisfaction. However, evidence suggests that the disconfirmation of expectations acts as an important causal agent for generating attributional processing. In a consumer behaviour context, the performance failure of major household appliances often brings about a causal search. Consumers' affective reactions (generated by their causal attributions and the underlying properties of locus, stability and controllability) and their expectations for future product failure were found to determine their complaint behaviour The unit of analysis for this study was consumers who had recently purchased major household appliances (within the prior four-year period) and who could recall an unsatisfactory experience concerning the performance of such appliance. Attributes for the demographic variables were: gender, age, level of education, level of income and culture. A convenience sampling technique was employed, with 216 respondents having completed a self-administered questionnaire. This study showed that consumers’ complaint behaviour concerning dissatisfactory major household appliances was directed by a combination of functional and symbolic performance failures. A profile of complainers engaging in private versus public complaint action in terms of differences in gender, age and level of education could not be determined. However, respondents’ race and household monthly income were important factors in their complaint behaviour. Relatively fewer formal complaints (i.e. complaints to retailers or manufacturers) were made than one would expect, based on the expressed levels of dissatisfaction. A large number of respondents engaged in a variety of “hidden” or indirect complaint activities such as adverse word-of-mouth marketing, boycotting the retailer and switching brands. The majority of the respondents avoided more formal complaint actions such as contacting a consumer protection organisation/department or writing a letter – activities which would require more effort and inconvenience. Irrespective of respondents' taking complaint action or not, they attributed the causes for product failure to the manufacturer, retailer or some outside agent in the situation. However, they seemed undecided about the stability and controllability dimensions for the causes of product failure in terms of their complaint action. Anger was a significant predictor of negative word-of-mouth. Deciding whether to take action or not appeared to be determined by consumers' perception of the severity of the product problem. Researchers can gain valuable insights into the reasons for consumers’ specific complaint behaviour by looking at the coping strategies (in terms of the related behaviours and cognitions) that consumers employ to reduce the stress caused by product failures. This study clearly has practical implications for manufacturers, retailers and policy makers.Thesis (PhD (Interior Merchandise Management))--University of Pretoria, 2008.
Consumer Science
unrestricted
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RATHI, RAJAT. "OPTIMUM UTILIZATION OF VEHICLES’ VOLUME TO DECREASE TRANSPORTATION COST PER UNIT". Thesis, 2012. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17393.
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Consumer durables are products purchased by consumers that are manufactured for long-term use. As opposed to many goods that are intended for consumption in the short term, consumer durables are intended to endure regular usage for several years or longer before replacement.
Common example of customer durables in the possession of most households is appliances. These items may include ovens, refrigerators, toasters, and gas or electric water heaters. Consumer durables of this type are intended for use on a continuing basis, and often are sold with some type of warranty or service contract that helps to ensure the appliance will continue working for an appreciable period of time.
The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. Consumer electronics is basically entertainment systems like television, VCRs, audio systems and home theater systems. Consumer appliances are other household appliances like refrigerators, washing machines, air conditioners, food processors, and vacuum cleaners.
Brown goods are relatively light and low priced fast moving electronics goods on the other hand White goods signify for relatively high priced, heavy and slow moving electronic good.
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Ye, Nan-Shin, i 葉南忻. "The Study of Consumer Behavior in Environmen Appliances Products by Deconstructive Planned Behavior Theory". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85822833696293302806.
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碩士萬能科技大學
經營管理研究所
99
There is an increasing emphasis on understanding the consumer’s motives for the choice of purchasing economize energy appliances products. The Theory of Deconstructive Planned Behavior is used to explore consumers’ buying behavior for the choice of purchasing economize energy appliances products. Data are collected from students and faculty of universities in Taiwan. There are 337 valid responses used for this empirical analysis. To verify our hypothesis, we adopt moderated structure model through AMOS17.0 software. The results vindicate the use of DTPB in explaining the consumer’s economize energy appliances choice behavior. Moreover, the findings show that behavior, attitude and search assessment dimensions and perceived behavioral control have a significant impact on economize energy appliances purchase. Consumers buying economize energy appliances products, they concern with environmental protection, environmental protection and social responsibility. The enough channels of economize energy environmen appliances products will affect consumer motivation. Purchase of economize energy appliances can decide for themselves, through their own performance for economize energy appliances water mark of environmental protection knowledge and experience. Base on the empirical results and findings, some suggestions are provided to the economize energy appliances institutions and sector’s on-going expansion in Taiwan’s economize energy appliances marketing.
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Erasmus, Alet C. (Aletta Catharina). "Script-elicitation and script organization within the consumer decision-making context for acquisition of major household appliances". Thesis, 2002. http://hdl.handle.net/2263/27874.
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Neves, Catarina Paisana Pires Costa das. "Energy-efficient heating appliances: Drivers of behavior change". Master's thesis, 2021. http://hdl.handle.net/10362/121311.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceOur research analyses the drivers for consumers to change to energy-efficient heating appliances. The residential sector is a significant contributor to global energy consumption, and therefore for the increasing climate changes. Thus, there is a need to extend the knowledge on the topic of energy efficiency and better understand the consumer behaviour. To achieve this, our work test six relevant contexts (triggers, barriers, engagement, house characteristics, co-benefits, and communication channels) to predict behavior change. The model was tested based on a sample collected in five European countries, using structural equation modelling technique. We conclude that co-benefits and organizational and web media communication channels significantly affect the behaviour intention to change. Moreover, our results emphasize the importance of consumer engagement in energy topic. These findings are extremely relevant for both energy and governmental organizations towards increasing households’ energy efficiency.
A nossa pesquisa analisa os fatores que levam os consumidores a mudar para aparelhos de aquecimento com eficiência energética. O setor residencial contribui significativamente para o consumo global de energia e portanto para as crescentes alterações climáticas. Assim sendo, é necessário alargar o conhecimento sobre o tema da eficiência energética e compreender melhor o comportamento do consumidor. Desta forma, este trabalho testa seis contextos relevantes (motivadores, barreiras, envolvimento, características da casa, co-benefícios e canais de comunicação) para prever a mudança de comportamento. O modelo foi testado com base numa amostra recolhida em cinco países europeus, utilizando modelos de equações estruturais. Concluímos que os cobenefícios e os canais de comunicação, tanto de organizações como da internet, afetam significativamente a intenção de mudança de comportamento. Além disso, os nossos resultados enfatizam a importância do envolvimento do consumidor no tema da energia. Estes resultados são extremamente relevantes para organizações governamentais e de energia no sentido de aumentar a eficiência energética das residências.
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WU, BO-WEI, i 吳柏緯. "The Effects of Experiential marketing,Brand Loyalty and Brand image on Consumer Purchase Intention-Evidence from Philips Appliances". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8f229b.
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碩士國立高雄應用科技大學
國際企業研究所
104
The scope of Taiwan household appliances market is about 14.5 billion in 2014, and it increase 14.7% yearly. The huge market make Taiwan become one of the competition place of household appliances to brands; this is also the reason why customers has many options of household appliances. Since the information flow are public on the internet, the marketing strategy can no longer focus on product itself, but the experience on the process of spending. Therefore, a marketing strategy trend leading from experience appear these years. This concept has become one of the key concepts of marketing to those major brands. The study takes Philips household appliances as example to investigate that whether there is any changes on brand loyalty, brand image, and consumer’ purchase intention after experiencing Philips household appliances. Utilizing the questionnaires and SPSS, we find that experiential marketing improve brand image and brand loyalty, experiential marketing influence consumers’ purchase intention directly, and experiential marketing with the improvement of brand image & brand loyalty has significant impact on consumers’ purchase intention.
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Huang, ya-ling, i 黃雅菱. "Comparing the Brands Perception Value Differences between Domestic and International Brands to Consumer Purchasing Intention－The Example of Home Appliances". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/10685945479171270627.
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碩士大葉大學
國際企業管理學系碩士在職專班
96
The study differs from past studies in three aspects: one being that it provides a rough comparison on past literature lacking local brands’ perceived value to international brands’ perceived value, hence only allowing distinguishing whether there are advantages between the two countries when analyzing brand competitiveness, while the study has adopted questionnaire study to discern the consumer’s rough impression of international brands and comparing it to domestic brands; second being that as oppose past studies that tend to focus on exploring the different perception of quality from different countries, the study aims to explore under the requisite of a certain level of quality whether the difference between domestic brands and international brands would become a factor to influence the consumer’s purchasing intention? The third being an extension of the foresaid two aspects aiming to explore the probable impact of brand perceived value to purchasing intention. the brands perception value The study has focused on consumers who have prior experience purchasing luxury goods and the findings show that varied brand perceived value creates significant differences to the consumer’s brand purchasing intention; the disparity between domestic and international brands differs in luxury consumer’s brand perceived value, a difference that does not constitute disparity to luxury goods consumer’s purchasing intention; gender differential constitutes significant disparity on the brands perception value of domestic and international brands and the intention to purchase domestic brands; the youth and middle-aged groups tend to recognize more of the value of domestic brands; brand recognition and purchasing intention contain significant disparity between the employed and the unemployed; lastly, as can be derived from the reversal analysis, brands perception value offers a high level of interpretability to luxury consumer’s purchasing intention.
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Chen, Meng-Hua, i 陳孟華. "The Effect of Green Perceived Value, Environmental Attitude, Brand Image and Subsidy Measures On Consumer Purchase Intent for Environmental Appliances". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/16519320615621912897.
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碩士國立勤益科技大學
企業管理系
102
Environmental protection is no longer just a slogan.With the rise of global warming, and it’s derived climate anomalies,earth has issued a counterattack. The following study explores the consumer’sgreen perceived value of product, environmental attitudes, brand image and green appliances subsidy measures effect upon the consumer’s willingness to buy environmentally friendly appliances. Through the quantitative analysis of this study, we obtained the following results: First, greenperceived value, environmental attitudes, brand imageand subsidy measures have a positive impact on the consumer’s intent to purchase. Second, aside from career, the demographic factors of gender, age, marital status, level of education and the average monthly income of the individual has a significant affect upongreen perceived value, environmental attitudes,green appliances subsidy measures and purchase intention. By the objective data and information, we have found in the trend of environmental protection, the government should be more explicit and rigorous in formulatiing emvironmental laws and in the audit of Green Mark.In addition to incorporating green consumption related subsidies or incentives, the government should also actively promote environmental protection activities to enhance consumer’s perception of environmental values and attitudes. As a result, the consumer will recognize the importance of environmental protection through the purchasing of environmentally friendly products. Enterprises with real business approach to research and developthelow pollution, energy-saving and recyclable products, necessary to create a cleaner living environment.
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TSAI, PEI-YI, i 蔡佩宜. "A Study of Word-Of-Mouth Behavior for Consumer for Product and Channel Brand Awareness using Household Appliances as an example". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/627y25.
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碩士致理科技大學
企業管理系服務業經營管理碩士班(含碩士在職專班)
104
Nowadays Internet and Wifi are growing rapidly, so Business Model is different. Through Facebook、Twitter、Line or APP, consumers get more product information from others. In the past, people got product information from business but now it’s quite different. Most consumers get Word-Of-Mouth about product and channel from Facebook、Twitter、Line or APP. They unconsciously accept message and naturally use Word-Of -Mouth. The information deeply influences their purchase decisions. When consumers select from a variety of brands of product, are their decisions based on channel brand or product brand? Which are the consumer's decision criteria? Whether Word-Of-Mouth changes the perceived value of the original product or channel produces reversal influence. The questionnaires of our survey were conducted to collect data. Return rates were 100% (n=326). The data were analyzed by descriptive analysis, reliability analysis and hierarchical regression. We find that (1) household appliances brand awareness has significant influence on perceived value. (2) retail channel brand awareness has significant influence on the perceived value (3) Word-Of-Mouth on product brand awareness has partial influence on perceived value except social value(4) Word-Of-Mouth on channel brand awareness on perceived value has no influence.
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Chen, Chun-Mei, i 陳淳玫. "A Study of Impacts of Consumer Ethnocentrism, Brand-of-Origin Image and Price Perceptions on Foreign Brand Brand Purchasing Intention- An Example of International Well-Known Electrical Appliances". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48868539988018696437.
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碩士大葉大學
管理學院碩士在職專班
98
In the context of globalization marketing, this study investigated the LCD TV consumers in Taiwan as subjects and attempted to understand the following phenome-non. 1. How the cognition psychology of consumer ethnocentrism among consumers and views that reflect product’s extrinsic cues, price or brand-of-origin image, influence the purchasing intention. 2. Discovering the relationship among consumer ethnocentrism, brand-of-origin image, and price perception, and 3. Providing some suggestions derived from our findings for the realm of international marketing management. The limits of study and the possibility of future research will also be discussed accordingly. Totally there were 286 copies of surveys had been sent and all of them were re-trieved, among them, 240 were counted as effective copies. The findings are as the fol-lowings. 1. The consumer ethnocentrism of Taiwanese consumers would significantly influence the purchasing intention of foreign brands. 2. The greater of brand-of-origin image or its price, the higher of purchasing intention. 3. There exist the oppositive correlation between brand-of-origin image and consumer ethnocentrism; however, price perceptions are showing positive correlation toward brand-of-origin image and consumer ethnocentrism, and 4. On rating the purchasing intention for foreign brands, that is, the brand-of-origin image is stronger than consumer ethnocentrism, and that the latter is stronger than price perceptions as well.
48
French-Fuller, Katharine. "Consumerism and its Discontents: A Cultural History of Argentine Development, 1958-1969". Diss., 2012. http://hdl.handle.net/10161/5832.
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This dissertation explores the quotidian experience of economic development by studying both the material realities and discursive worlds of 1960s Argentina. I reveal the gendered relationship between economic development and an expanding consumer culture by analyzing the use, circulation, and meanings attributed to household appliances by journalists and public intellectuals. In the late 1950s, many economists, politicians, and intellectuals fervently believed they had found an economic model -- developmentalism -- that would finally provide the means of raising Argentines' standard of living and make the Argentine economy as robust as those of the United States and Northern European countries. Household appliances played a key role because they achieved both those goals, (supposedly) improving women's lives in the process by in part facilitating their increased participation in the workforce. Developmentalists believed their economic model to exist independently of ideology and cultural influences, but their model encountered cultural realities that limited its success. Consumerism--the way through which Argentines interacted with development--and its effects on family and gender relationships complicated the process. Both supporters and critics of developmentalism attacked women's roles as consumers to articulate many of their protestations against changes in women's status and to express anxieties about seemingly unrelated social and cultural changes. I argue that through the course of the 1960s the discussion about consumerism increasingly became a way through which different groups offered distinct visions of how "Argentine society" ought to be transformed.
This study draws on a broad array of written and oral sources. To trace the connection between economic development and consumer society, I interweave an analysis of economic and infrastructural data - such as production statistics or the availability of gas, water - with a study of socio-cultural discourses found in a wide variety of magazines, essays, films, and interviews. I juxtapose these sources in unusual ways to demonstrate two things. First, the cross-referencing of disparate sources to reveals a fuller, more complete picture of economic development and its effects--transcending macro-structural phenomenon to offer a view of quotidian change. And, two, this more complete pictures details how a narrative of hope and idealism evolved into one of anxiety and vitriol as the decade progressed.
Dissertation
49
Bismarck, Bernardo. "Communication plan for bosch personal care". Master's thesis, 2012. http://hdl.handle.net/10071/6102.
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ProjectAs organizações de hoje em dia, para se diferenciarem ao máximo da sua concorrência e para conseguirem ultrapassar os desafios da complexidade contemporânea, precisam de planear e delinear com antecedência uma estratégia de comunicação. "O marketing moderno tem testemunhado empresas que vão desde grandes multinacionais até pequenos retalhistas, que dependem cada vez mais da integração das suas estratégias de comunicação para ajudá-los a comercializar produtos e serviços. Para planearem eficazmente a implementação e avaliação dos programas de comunicação de marketing, é necessário uma compreensão do processo global de marketing, do comportamento do consumidor, das teorias de comunicação e dos meios de comunicação." (Siddiqui, 2011) Com este plano de comunicação pretendo dar à área de personal care da Bosch o tão desejado posicionamento de moda e beleza que tanto precisa transmitir ao seu consumidor final e mostrar que a Bosch é uma marca capaz de oferecer um produto melhor do que a concorrência. Elaborei e desenvolvi um conjunto de acções para dinamizar e comunicar a marca Bosch e apresento também algumas sugestões para a estratégia publicitária, tendo como linha orientadora os consumidores aos quais procuramos chegar. Importa ainda salientar que todas as acções e/ou sugestões expostas neste trabalho se encontram fundamentadas e foram elaboradas tendo sempre em atenção o budget definido pela BSH, a empresa detentora da marca Bosch.
Organizations today need to plan and design a communication strategy in advance in order to differentiate from their competition and overcome the challenges of contemporary complexity. “The modern marketing has witnessed companies ranging from large multinationals to small retailers increasingly rely on integrating their communication strategies to help them market products and services. To effectively plan, implement and evaluate marketing communication programs requires an understanding of the overall marketing process, consumer behavior, communications theory and the media.” (Siddiqui, 2011) With this communication plan I intend to give Bosch personal care area the desired fashion and beauty positioning that it so much needs to transmit to the end consumer and show that Bosch is a brand that can deliver a better product than the competition. I designed and developed a set of strategic actions to boost and communicate the Bosch brand. It should also be noted that all actions and / or suggestions expressed in this document are based and are designed keeping in mind the budget determined by BSH, the company that owns the brand.
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Guo, Show C., i 郭秀琪. "The Consumer Behavior of Information Appliance". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/84257857313206881280.
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碩士國立臺北大學
企業管理學系
91
With the speedy development of technology and Internet, consumer behavior is different from the past. Who will purchase the information appliance on earth? What the reasons effect the behavior of consumer purchase? Different from the traditional products, information appliances have many characteristics, such as speedy change, complication…etc. The prerequisite of marketing is to understand the characteristics of information appliance in order to build well marketing strategies. Though there are many journals about information appliance, those articles focus on the introduction of current situation and the tendency development. Few articles focus on the purchase behavior, so we can’t follow the specific demand of consumer to design the customized marketing. In order to investigate the information appliance consumer behavior, the research goals are: 1.To conclude the humane characteristics of available and potential purchasers, and understand the difference of information appliance of available purchasers and potential purchasers. 2.We will establish the framework of its consumer behavior to understanding the decision of consumer purchase. 3.To understand the difference of cluster purchase behavior and according to the individual need of different consumers to design the customized marketing. At first the researcher investigate the theory of consumer behavior, life style and information appliance through the review of related literature, and build the research frame, the method and scope of sampling and delivery the questionnaires to the consumer of North Area (Taipei City, Taipei County, and other area), the Middle Area (TaiChung City, TaiChung County, and other area), the South Area (Kaohsiung City, Kaohsiung County, and other area) to collect the first-hand data. After the researcher used the method of statistics, such as: describe statistics analysis, factor analysis, cluster analysis, variance analysis, crosstable, and chi-square, to analyze the sample, the major conclusions are: 1.The purchasing intention of consumer in demographics variables are significantly different. 2.The characteristics of information appliance have the effect on the consumer decision process. 3. The consumer behavior in each segment is significantly different.