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SILVA, MARTIM FRANCISCO DE OLIVEIRA E. "THE COMPETITIVE ADVANTAGE OF NATIONS AND THE COMPETITIVE ADVANTAGE OF COMPANIES: DOES LOCATION MATTER?" PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=13434@1.
Pełny tekst źródłaHá dois pontos de vista dominantes no campo da Administração Estratégica para explicar o desempenho das empresas: a visão da Organização Industrial, que destaca o papel do ambiente industrial e a Visão Baseada em Recursos, que salienta a importância das características individuais das empresas, ambos extensamente estudados. Entretanto, a associação entre o desempenho das empresas e a competitividade das nações, em termos de seus ambientes institucionais, culturais, políticos e econômicos é um campo do conhecimento que continua a ser pouco explorado. Este estudo buscou comprovar que o desempenho das empresas varia não apenas em função das indústrias a que elas pertencem ou de suas características individuais, mas também em função do ambiente mais geral dos países em que elas operam. A partir dos relatórios anuais de competitividade do World Economic Forum e dos indicadores de desempenho obtidos a partir da base de dados do MSCI Inc., foram testadas as hipóteses formuladas associando o ambiente mais geral dos países ao desempenho de suas empresas, sendo encontradas evidências da existência do relacionamento entre os indicadores de competitividade dos países e o desempenho sustentável de suas empresas. O estudo tratou de maneira pioneira o relacionamento entre o conceito da vantagem competitiva das nações, através de seus indicadores de competitividade e a vantagem competitiva das empresas, por meio de seu desempenho; testou empiricamente o modelo do Diamante Competitivo do Professor Michael Porter; destacou três variáveis, habitualmente negligenciadas na linha de pesquisas das fontes de desempenho de empresas: a Sofisticação dos Compradores, o PIB e as Compras Governamentais; e criou um novo indicador de desempenho que também traduz a sua sustentabilidade, o qual se relaciona à linha da pesquisa da persistência dos retornos anormais.
There are two dominant points of view in the field of Strategic Management to explain the firm performance: the Industrial Organization view, which highlights the role of the industrial environment, and the Resource Based View, which emphasizes the importance of the idiosyncratic characteristics of firms, both extensively studied. However, the association between the firm performance and the competitiveness of nations in terms of their institutional, cultural, political and economical environment is a field of knowledge still insufficiently explored. This study shows that firm performance depends not only on the industries to which they belong or to their individual characteristics, but also to the wider environment of the countries where they operate. From the Annual Competitiveness Reports of the World Economic Forum and the financial performance indicators obtained from the database of MSCI Inc., the hypothesis made relating the wider environment of the countries to the performance of their firms were tested. Evidences of the relationship between the nation´s competitiveness indicators and the sustainable performance of their firms were found. The study pioneered the approach relating the concept of competitive advantage of nations, through its indicators of competitiveness, to the competitive advantage of companies, through their performance; empirically tested the model of Michael Porter´s Competitive Diamond; highlighted three variables, usually neglected in the line of research of the sources of firm performance: Buyers Sophistication, GDP and Government Purchases; and created a new indicator of performance that also reflects its sustainability, which relates to the line of research on the persistence of abnormal returns.
Berzengi, Raz, i Anna Linbom. "Competitive Advantage of Environmental Sustainability". Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1342.
Pełny tekst źródłaMore and more companies are trying to adopt a sustainability strategy, because of a growing awareness among people about a need for better environment in the future. It has been noticed that a balance between economic, social and environmental aspects is of great significance. The benefits of a strategy to become more balanced are said to be competitive advantage and stakeholder satisfaction besides the economic, social and environmental benefits.
Runge, D. A. "Using telecommunications for competitive advantage". Thesis, University of Oxford, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.235120.
Pełny tekst źródłaGloudemans, Colin A. "A Competitive Advantage: Disaggregated Judgments". Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1625688234060059.
Pełny tekst źródłaBellak, Christian. "Gaining and losing competitive advantage". Inst. für Volkswirtschaftstheorie und -politik, WU Vienna University of Economics and Business, 2003. http://epub.wu.ac.at/1414/1/document.pdf.
Pełny tekst źródłaSeries: Working Papers Series "Growth and Employment in Europe: Sustainability and Competitiveness"
Asija, Aman. "Leveraging knowledge for competitive advantage". Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/672240.
Pełny tekst źródłaExplotar el conocimiento es fundamental para conseguir una ventaja competitiva. Sin embargo, ha sido un reto persistente para las empresas. Según la visión de la empresa basada en el conocimiento, la apropiación y la reproducción efectiva del conocimiento son pertinentes para la explotación del conocimiento dentro de la empresa. Por lo tanto, las empresas utilizan diferentes estrategias para mejorar la apropiabilidad y replicabilidad de sus conocimientos. Esta tesis se centra en las barreras específicas a la explotación del conocimiento que tienen implicaciones para la apropiación y la reproducción del conocimiento dentro de la empresa y propone estrategias para abordarlas. La tesis examina cómo las empresas responden a las amenazas de apropiabilidad que suponen los mercados fragmentados de tecnología y la movilidad prevista de los trabajadores del conocimiento, y cómo las empresas consiguen replicar con precisión las prácticas mientras se expanden. Las hipótesis derivadas en esta tesis se comprueban empíricamente utilizando conjuntos de datos originales. Esta tesis contribuye, en general, a la investigación sobre la explotación del conocimiento y, específicamente, a la investigación sobre las amenazas a la apropiación del conocimiento y los determinantes de su replicación efectiva.
Exploiting knowledge is fundamental to realizing competitive advantage, yet it has been a persistent challenge for firms. According to the knowledge-based view of the firm, appropriation and effective replication of knowledge are pertinent to the exploitation of knowledge within the firm. So, firms use different strategies to improve the appropriability and replicability of their knowledge. This thesis focuses on the specific deterrents to knowledge exploitation that have implications for knowledge appropriation and replication within the firm and proposes strategies to deal with them. It examines how firms respond to appropriability threats posed by fragmented markets for technology and anticipated knowledge worker mobility, and how firms achieve accurate replication of practices while expanding. The hypotheses derived in this thesis are tested empirically using novel datasets. This thesis contributes, overall, to the research on knowledge exploitation and, specifically, to the research on the threats to knowledge appropriation and determinants of replication performance.
Crassous, Thibault, i Jeremy Gassmann. "GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18257.
Pełny tekst źródłaBowen, George. "Competitive advantage, political advantage and shelter in the textile industry". Thesis, University of Oxford, 2004. https://ora.ox.ac.uk/objects/uuid:5af357b8-d2e4-49f3-b8d4-52f2dbed354b.
Pełny tekst źródłaRosenblad, Grönlund Caroline, i Lejla Poricanin. "Competitive Advantage within Accounting Firms : - A framework of how managers create competitive advantage through their organizational resources and competitive strategy". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29482.
Pełny tekst źródłaKermanshah, A. "Information systems strategy for competitive advantage". Thesis, University of Manchester, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488362.
Pełny tekst źródłaRyan, Cynthia A. (Cynthia Anne) 1961. "Sustainable competitive advantage through information technology". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9193.
Pełny tekst źródłaAlso available online on DSpace at MIT.
Includes bibliographical references (leaf 48).
This paper discusses the difficulty of achieving sustainable competitive advantage through information technology. While information technology proliferates and innovations arise frequently, few companies have been able to use IT to remain leaders in their industries. Using a framework proposed by Michael Scott Morton, this paper examines how one firm, Capital One Financial, has created sustainable competitive advantage through a powerful combination of its information technology, strategic planning, and organizational design. The first section provides an introduction and information about the Scott Morton framework. Section two provides background information about the credit card industry and Capital One;s history. The third section analyzes why Capital One's advantage has been sustainable to date and includes discussion of strategic, economic, organizational and technical reasons. Section four analyzes the risks to Capital One's advantage in the future and includes discussion of technicalogical risks, organizational risks and customer risks. The final section includes a summary and some conclusions.
by Cynthia A. Ryan.
M.B.A.
Nel, Petrus Abel. "A competitive advantage through information management". Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/49667.
Pełny tekst źródłaRaciti, Robert C. "Creating Competitive Advantage With Internet Technology". NSUWorks, 1998. http://nsuworks.nova.edu/gscis_etd/784.
Pełny tekst źródłaNouraei, Bahram, i Duarte Ferreira Angela Filipa. "Enterprise Modeling As a Competitive Advantage". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413764.
Pełny tekst źródłaPetcavage, Sheila. "Applying Costing Models for Competitive Advantage". ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/1915.
Pełny tekst źródłaSciotto, Carlotta <1995>. "Design Thinking for Sustainable Competitive Advantage". Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16566.
Pełny tekst źródłaDevlin, James Francis. "Single competitive markets and competitive advantage in retail financial services". Thesis, University of Nottingham, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320024.
Pełny tekst źródłaYates, George C. (George Cochrane). "A Comprehensive Competitive Advantage Construct: Its Theory and Operationalization". Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332834/.
Pełny tekst źródłaKuan, Chan Hong. "Management of information technology for competitive advantage". Thesis, University of Macau, 1996. http://umaclib3.umac.mo/record=b1636729.
Pełny tekst źródłaMagnusson, Jonas, i Johan Nilsson. "Designing Innovation of Meanings - A Competitive Advantage". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15967.
Pełny tekst źródłaDai, Zong. "IT infrastructure flexibility and sustainable competitive advantage". Thesis, University of Manchester, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631663.
Pełny tekst źródłaAdam, Hassan Ali. "The ethics programme : a new competitive advantage". Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/21433.
Pełny tekst źródłaENGLISH ABSTRACT: In the world of business today, the reputation of an organisation matters tremendously. After the global financial crisis in 2008-2009, it has never been more difficult for organisations to maintain a positive reputation. The past decade differs from previous ones, as rules and regulations enforced by regulatory bodies are more rigid, public criticism and expectations are greater and the emotional contracts between employees and leadership are not as strong as they once were. The financial services industry, in South Africa and abroad, has been inundated by unethical behaviour and the global downturn has exacerbated this problem. In light of the revelations that have come to pass worldwide, the magnifying glass has been firmly fixed on companies operating within the financial services sector. The crisis has led to numerous companies questioning and reviewing their own compliance and organisational practices to establish whether they are ethical. In the South African financial services industry there has been a war raging among organisations fighting for market share. With the increased competition levels among businesses, there is a desire to find new and creative ways of achieving competitive advantage. Business ethics, therefore, has become essential in the conducting of any type of business. The competitive advantage of business ethics revolves around the building of relationships with organisational stakeholders based on its integrity, which will maintain these relationships. By establishing an ethics programme, an organisation could enable the management of business ethics in the workplace. Ethics programmes often convey the values of the organisation, making use of policies and codes to guide behaviour and the decision-making process of stakeholders. These programmes could be used, during turbulent times, to maintain a moral path, especially when leaders require a clear moral compass for guidance. This moral compass function is also very helpful for new employees, as they may need to be familiarised with ethically correct behaviour within the organisation that aligns with its values. If employees are satisfied with the ethics programme, it could work as a mechanism to stimulate productivity, teamwork and to motivate personnel. A study was conducted within a private sector organisation in the South African financial services industry with a focus on evaluating the effectiveness of their ethics programme. The findings from the fieldwork established that the ethics programme of the organisation was found to be highly effective, as perceived by both employees and directors. An effective ethics programme means that the ethical culture of the organisation is strong. The findings serve to confirm that, by monitoring the key variables that play an important role in predicting the effectiveness of ethics programmes, organisations can achieve a positive result by knowing what the impact of potentially harmful behaviour can have on the ethical climate and culture. The findings also serve to confirm that an effective ethics programme can become a source of competitive advantage if engaged correctly by the entire organisation. This study may be used to argue that sound business ethics and ethics programmes can be viewed as a new competitive advantage that organisations require for long-term sustainability and business success.
AFRIKAANSE OPSOMMING: In vandag se sakewêreld is die reputasie van ’n organisasie geweldig belangrik. Sedert die globale finansiële krisis in 2008-2009 is dit vir organisasies moeiliker as ooit om ’n positiewe reputasie te handhaaf. Die afgelope dekade is anders as die voriges omdat reëls en regulasies wat deur reguleringsliggame afgedwing word, meer rigied is, openbare kritiek en verwagtinge groter is, en die emosionele kontrakte tussen werknemers en leierskap nie meer so sterk is as vroeër nie. Die bedryf van finansiële dienste – in Suid-Afrika en in die buiteland – is erg geteister deur onetiese gedrag, en die globale insinking het dié probleem vererger. In die lig van onthullings wat wêreldwyd plaasvind, word die vergrootglas ferm gerig op maatskappye wat binne-in die finansiëledienste-sektor sake doen. Die krisis het tot gevolg gehad dat talle maatskappye hul eie reëlnakoming en organisatoriese praktyke bevraagteken en hersien om vas te stel of hulle wel eties is. In die Suid-Afrikaanse (SA) finansiëledienste-bedryf het daar onder organisasies ’n oorlog om markaandeel gewoed Met die toenemende vlakke van mededinging onder sake-ondernemings, is daar ’n begeerte om nuwe en kreatiewe maniere te vind om mededingende voordeel te bereik. Sake-etiek het dus noodsaaklik geword om enige soort besigheid te bedryf. Die mededingende voordeel van sake-etiek draai om die bou van verhoudings met organisatoriese aandeelhouers, gebaseer op hul integriteit wat hierdie verhoudings in stand gaan hou. Deur die vestiging van etiese programme kan ’n organisasie die bestuur van sake-etiek in die werkplek moontlik maak. ’n Etiese program dra dikwels die waardes van die organisasie oor met die gebruik van beleid en kodes as riglyne vir gedrag en die besluitnemingsproses van aandeelhouers. Hierdie programme kan in onstuimige tye gebruik word om ’n morele weg te handhaaf, veral wanneer leiers ’n helder morele kompas nodig het vir leiding. Die funksie van hierdie morele kompas is ook baie nuttig vir nuwe werknemers omdat hulle vertroud wil raak met eties korrekte gedrag binne-in die organisasie wat in lyn is met sy waardes. As werknemers tevrede is met die etiese program, kan dit dien as meganisme om produktiwiteit en spanwerk te stimuleer, asook om hulle te motiveer. ’n Studie wat binne-in ’n organisasie in die private sektor van die Suid-Afrikaanse finansiëledienste-bedryf gedoen is, het gefokus op evaluering van die doeltreffendheid van hul etiese program. Die bevindings van die veldwerk het gestaaf dat die etiese program van die organisasie hoogs doeltreffend was, soos waargeneem deur die werknemers en direkteure. ’n Doeltreffende etiese program beteken dat die etiese kultuur van die organisasie sterk is. Die bevindings dien as bevestiging dat, deur die monitering van die belangrikste veranderlikes wat ’n belangrike rol speel in die voorspelling van die doeltreffendheid van etiese programme, organisasies ’n positiewe uitslag kan bereik indien hulle weet wat die impak van potensieel skadelike gedrag op die etiese klimaat en kultuur kan hê. Die bevindings bevestig ook dat ’n doeltreffende etiese program ’n bron van mededingende voordeel kan word as dit korrek deur die hele organisasie omarm word. Hierdie studie kan gebruik word in ’n betoog dat gesonde sake-etiek en etiese programme beskou kan word as ’n nuwe mededingende voordeel wat organisasies benodig vir langtermynvolhoubaarheid en sake-sukses.
Polancic, G., P. V. Brin i T. I. Kravtsova. "Diversification as a tool of competitive advantage". Thesis, Національний технічний університет "Харківський політехнічний інститут", 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47841.
Pełny tekst źródłaAdkins, Michael Louis. "The internet : strategic implications for competitive advantage /". Thesis, Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14041327.
Pełny tekst źródłaSvensson, Martina. "Competition within the staffing industry : A study of competition forces, competition strategies and competitive advantage". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15543.
Pełny tekst źródłaJung, Sabrina. "A Cross-Cultural Merger as a Competitive Advantage". St. Gallen, 2005. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01651413002/$FILE/01651413002.pdf.
Pełny tekst źródłaTam, Regina Maria. "An evaluation of competitive advantage of Macau banks". Thesis, University of Macau, 1997. http://umaclib3.umac.mo/record=b1636256.
Pełny tekst źródłaChan, Christopher Ching Ann. "Individual team and organizational learning:underpinnings of competitive advantage". Murdoch University, 2002. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20061122.124600.
Pełny tekst źródłaDolde, Walter. "US Banks, Competitive Advantage, and the Volcker Rule". Universität Potsdam, 2013. http://opus.kobv.de/ubp/volltexte/2013/6875/.
Pełny tekst źródłaAllan, Andrew C. "The determinants of competitive advantage : a critical appraisal". Thesis, University of St Andrews, 1991. http://hdl.handle.net/10023/2887.
Pełny tekst źródłaAmbrosini, Veronique. "Tacit routines as a source of competitive advantage". Thesis, Cranfield University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391573.
Pełny tekst źródłaAdelstrand, Carl, i Emil Brostedt. "Creating Competitive Advantage by Rethinking B2B Software Pricing". Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188510.
Pełny tekst źródłaHayler, Dennis. "Exploring outsourcing as a source of competitive advantage". Thesis, Kingston University, 2015. http://eprints.kingston.ac.uk/37500/.
Pełny tekst źródłaPretto, Karina. "Revisiting competitive advantage: existence, dynamics, and new dimensions". reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11565.
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Despite the fact that Competitive Advantage is a cornerstone concept in Management, this theme is still an origin of debates about its meaning, measurement, manifestation, and relationship with financial performance. This work contributes with this debate advancing in conceptual, methodological and empirical aspects. Using a sequence of three papers, the concept of competitive advantage is revisited, proposing new dimensions, its existence is quantified using a Bayesian model, its dynamism is characterized, and, in the end, the new dimensions are empirically tested. The first paper contributes theoretically with the discussion of competitive advantage concept and its relationship with the financial performance based on the economic value creation approach. This paper offers a methodological contribution with the proposition of a Bayesian hierarchical bi-dimensional model to measure the existence of competitive advantage from financial performance data. It also offers a conceptual contribution with the proposition of two new dimensions (momentum and consistency). The second paper applies the model proposed in the first paper to a North American database covering the historical period from 1995 to 2011. This paper offers empirical contributions to the quantification of existence and dynamics of competitive advantage, describing its topography in a real world. Results indicate that the competitive advantage occurrence is not as rare as found in early studies, and rarity is dependent on the industry. The theoretical and practical implications relate to reviewing the industry’s relevance when compared to theories that are focused on internal firms’ resources, as the resourced-based view. Results also demonstrate and characterize how profitability and growth are conjointly necessary to evaluate the presence of competitive advantage, and influence in its dynamic in different ways. The third paper operationalizes the new dimensions of competitive advantage proposed initially in the first paper. It describes the pattern of occurrence of these new dimensions and tests its capability in foresee the competitive statuses mobility on a longitudinal view. Results indicate that the inclusion of new dimensions increase the capacity of prediction of firms future competitive status.
Apesar da centralidade e relevância do conceito de Vantagem Competitiva em Administração de Empresas, o tema ainda é fonte de debate quanto ao seu significado, mensuração, manifestação e relação com o desempenho financeiro. Este trabalho contribui com esse debate avançando em vários pontos conceituais, metodológicos e empíricos. Por meio de uma sequência de três artigos, o conceito de vantagem competitiva é revisitado propondo-se novas dimensões, sua existência é quantificada usando um modelo Bayesiano, seu dinamismo caracterizado e, por fim, as novas dimensões propostas são testadas empiricamente. O primeiro artigo contribui teoricamente com a discussão do conceito de vantagem competitiva e sua relação com o desempenho financeiro a partir de uma abordagem de criação de valor econômico. Este artigo traz uma contribuição metodológica ao elaborar um modelo hierárquico Bayesiano bidimensional para medir a existência da vantagem competitiva a partir do desempenho financeiro e uma contribuição conceitual ao propor duas novas dimensões do conceito (momentum e consistência). O segundo artigo aplica o modelo proposto no primeiro a uma base de dados de empresas norte americana, cobrindo o período de 1995 a 2011. Esse artigo traz contribuições empíricas ao quantificar a existência e a dinâmica da vantagem competitiva oferecendo uma topografia do tema no mundo real. Os resultados indicam que a manifestação da vantagem competitiva não é tão rara quanto apontada em estudos anteriores e que o grau de raridade depende fortemente do setor. A implicação para a teoria e para a prática é uma revisão da importância do setor frente às teorias que focam os recursos internos da empresa, como a visão baseada em recursos. Os resultados também demonstram e caracterizam como lucratividade e crescimento são conjuntamente necessários para avaliar a presença da vantagem competitiva e influem na sua dinâmica de forma diferenciada. O terceiro artigo operacionaliza as novas dimensões do conceito de vantagem competitiva propostas no primeiro artigo e testa sua ocorrência e capacidade de prever a mobilidade do estado competitivo numa visão longitudinal. Os resultados indicam que a inclusão das novas dimensões potencializa a predição do status competitivo futuro das empresas.
Williams, Ryan Scott. "Lean Manufacturing as a Source of Competitive Advantage". BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2333.
Pełny tekst źródłaLahoz, Marco Maria del Carmen. "CO-CREATION OF BRAND VALUE. The new source for competitive advantage". Doctoral thesis, Universitat Ramon Llull, 2017. http://hdl.handle.net/10803/404740.
Pełny tekst źródłaA la luz de la novedad y la creciente importancia del concepto de cocreación de marca, esta tesis pretende desarrollar un marco de referencia que ayude a los profesionales del branding a utilizar la cocreación de marca como fuente de ventaja competitiva para sus empresas. El marco de la creación de marca se ha construido a partir de un extenso análisis de la literatura existente y cubre una amplia gama de conceptos, entre ellos el valor, la ventaja competitiva y la marca, desde las perspectivas de la teoría de gestión y cultura de consumo. La investigación está basada en encuestas cualitativas a profesionales del branding para validar el marco de referencia y proporcionar insights sobre cómo pueden enfrentarse las empresas al proceso de cocreación del valor de marca. El valor de esta tesis radica en la descripción holística del proceso de cocreación del valor de marca, la creación de un marco de referencia para guiar a los profesionales en su trabajo diario y la validación de este marco con una relevante muestra de expertos en branding.
In light of the novelty and increasing importance of the concept of brand co-creation, this thesis aims to develop a framework that helps practitioners to use brand co-creation as a source of competitive advantage for companies. The framework of brand co-creation is derived from current literature covering a wide range of concepts related to value, branding and competitive advantage from management and consumer culture theory. Qualitative research with practitioners has been undertaken to validate the framework and to provide insights on how companies can approach the brand value co-creation process. The research identifies important differences between the academic research on brand value co-creation and its applicability to current branding strategies. The value of this thesis lies in the holistic overview of the brand value co-creation process, the creation of a framework to guide practitioners in their daily work and the validation of this framework through a relevant sample of branding experts.
Jamart, Thierry, i Stefanie Kupka. "The achievement of sustainable competitive advantage through relationship marketing". Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2510.
Pełny tekst źródłaNowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. In recent days, the European low cost market stands out through its growth potential and high competitiveness. Therefore, startup companies aiming to join the wave of success as well as insolvency of newly established airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages against new entrants and direct competitors under the circumstances of environmental changes. In addition to the described problem a model was developed in order to picture the situation. This paper aims to provide an answer to the specific question: How do low cost airlines use relationship marketing in order to enhance, maintain and attract new customers? The second step is to figure out how those tools affect the airlines generic strategy. The purpose of this study is to find out how low cost airlines in Europe deal with tools of relationship marketing and what are the effects those tools have on generic strategies. This thesis is based on a case study within the European low cost airlines market, with a special focus on three airlines: Ryanair, EasyJet and Air Berlin. These questions are addressed using information obtained in interviews with respondents from the airlines that were recently conducted in Brussels and Bremen by personal interviews and additionally by telephone interviews and email contact. The results show that relationship marketing tools are used in a different extent by the airlines. The authors could not find evidence that using relationship marketing tools is the single solution to compete more successfully than without. It is further argued by the authors that RM is just one aspect strengthening the generic strategy in order to gain sustainable competitive advantage.
li, zhi. "The competitive advantage of IKEA and IKEA in China". Thesis, University of Gävle, Ämnesavdelningen för industriell ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7024.
Pełny tekst źródłaAbstract
Title: The competitive advantage of IKEA and IKEA in China
Author: Zhi Li
Supervisor: Lars Steiner
Purpose: The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. Secondly, discuss the application in China and give IKEA the suggestions to develop the competitive advantage in China market.
Methods: Because IKEA is not a public company, I cannot get too much data. I browsed the official website of IKEA to get much information about the introduction of IKEA’ corporate culture, strategies, copartner, history and the data of IKEA financial and work group. I find some English and Chinese books, thesis and reports try to find more data and more good ideas of Chinese scholars. Visit and observe the IKEA store and note my questions. I tried to have an interview with IKEA store in china, but failed. Fortunately, I got an interview with Hans Karlsson which is the logics manager of IKEA store in Gavle. He explained the competitive strategy of logistics, the competitive advantage about IKEA and the next step IKEA may do in china. Try to analysis the different culture and other problem that IKEA have to face. Analyze all the data and the idea I have got and use the theory of Michael Porter to finish this thesis.
Conclusions: IKEA should have many innovations to adapt to the China market. “At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”(Our vision and business idea, http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/index.html) It seems not achieved in China market yet. Firstly, IKEA should have greater cooperation with local suppliers to get more competitive advantage of cost leadership. Secondly, according to the specialty of China market, IKEA should have some more adjustment to satisfy so many China picky customers. Thirdly, IKEA should intensify propaganda work to let more customers understand and accommodate the IKEA model. As an outcomer, there is a long way to be the winner in this huge and potential market. After a long time to research the China market, IKEA already understand the China market more than before. With accelerating the speed of expand, the success of IKEA in China market is only the problem of time.
Key words: IKEA, competitive advantage, IKEA model, China market
Roy, Soumya. "Competitive Advantage of KIBS Providers: Influence of Knowledge Processes". Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/37027.
Pełny tekst źródłaRoss-Denroche, Barbara. "Finding the flow, what infrastructure supports sustainable competitive advantage?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ59513.pdf.
Pełny tekst źródłaKonsolas, Ioannis. "The competitive advantage of nations : the case of Greece". Thesis, London School of Economics and Political Science (University of London), 1999. http://etheses.lse.ac.uk/2514/.
Pełny tekst źródłaCuccaro, Gianfranco. "The struggle for competitive advantage in the airline industry". Thesis, Loughborough University, 2002. https://dspace.lboro.ac.uk/2134/6920.
Pełny tekst źródłaBarber, Claire Elaine. "CRS information and competitive advantage in the airline industry". Thesis, Northumbria University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.245260.
Pełny tekst źródłaHuotari, Maiija-Leena. "Information management and competitive advantage : a case study approach". Thesis, University of Sheffield, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319480.
Pełny tekst źródłaOz, Ozlem. "The competitive advantage of nations : the case of Turkey". Thesis, London School of Economics and Political Science (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.406539.
Pełny tekst źródłaTsuboya, Hisakazu 1967. "Migration strategies for competitive advantage of mobile network operators". Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/16991.
Pełny tekst źródłaIncludes bibliographical references (leaves 145-149).
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Innovation in platform industries, including mobile telecommunications, has a great impact on societies and economies; hence a migration from an existing platform to the subsequent one should be progressed under careful forecasting, weighed scenarios and strategies that encompass a broad view. This thesis analyzes why mobile network operators are struggling to move from the second generation (2G) and its derivatives to the third generation (3G) technologies and proposes migration strategies, which allow them to sustain their competitive advantage. First, a migration model is proposed as a reinforcing loop model composed of two dynamics, "Platform Migration" caused by a shortage of network capacity, and "Service Innovation" triggered by a decline in ARPU (Average Revenue Per User). Platform migration is an implementation process for new platform technologies and can be categorized into Revolution-type and Evolution-type. After these two schemes have been evaluated through case studies, Collaboration-type migration, an enhanced Evolution-type, is proposed for future, technically diversified situations. Service Innovation is a process for creating new profitable services to give further revenue growth. Empirical analysis clarifies that mental breakthrough management is a common approach in the mobile industry and proposes that a mixture of corporate, partner and market initiatives be adopted for diversified customer preference. This thesis then proposes the following strategies for future successful migration: first, mobile network operators should drive the migration cycle powerfully, concentrating on successive service innovation dynamics for their revenue growth and the next platform migration. Second, they should choose migration schemes carefully according to their level of technology leadership, value chain leadership and investment capability. Finally, service platform should be considered for realization of innovative services with Partnership Dynamics.
by Hisakazu Tsuboya.
S.M.M.O.T.
Ueno, Yoshinobu 1965. "Information technology as competitive advantage in supply chain management". Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/9981.
Pełny tekst źródłaIncludes bibliographical references (leaves 73-77).
by Yoshinobu Ueno.
S.M.M.O.T.
Gjonnes, Grim S. (Grim Steinar). "Creating sustainable competitive advantage in the Norwegian defense industry". Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11363.
Pełny tekst źródłaStorm, Andrew P. (Andrew Phillip). "Leveraging global operations innovation to create sustainable competitive advantage". Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/44297.
Pełny tekst źródłaIncludes bibliographical references (p. 89-91).
High fixed costs and the emergence of globalization have forced traditional domestic automotive mass producers to the brink of bankruptcy. This thesis focuses on the global growth strategy of a Tier 1 automotive supplier and examines causal relationships between that strategy and the system stakeholders who execute and support it. The literature review examines current research to illustrate the benefit of approaching globalization with a process-driven, systems-based mindset. Current literature offers insight into improved financial measures that traditional mass producing firms can employ to streamline decision making and shift the mindset of leaders to engage employees, suppliers, and customers around a long-term systems based operating strategy. The thesis is based upon three core experiences the author had at American Axle to illustrate the importance of systems-based operations innovation. The literature review in conjunction with the internship experience is used to illustrate opportunities for American Axle to improve its operating strategy. The paper highlights traditional approaches currently used inside the company and offers solutions to change employee behavior throughout American Axle's global manufacturing system. The thesis examines behaviors, metrics, and results often seen in an absorption cost environment where there are weak operational controls and non-standard corporate scorecards. Using current research and professional industry experience, I will argue robust operational controls and metrics, aligned with an overarching systems approach that considers the long term implications of today's decisions, are essential components to the viable, long term success of any global enterprise.
Andrew P. Storm.
S.M.
M.B.A.
Weitsz, Marijke (Marijke Adriana). "Learning & knowledge : critical elements to sustained competitive advantage". Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53485.
Pełny tekst źródłaENGLISH ABSTRACT: The increased rate of competitive challenges imposed on organisations by global economy, technological product changes, processes (Dixon, 1992; Dodgson, 1993), and abundance of information available (Huber 1991) necessitate organisations to unlearn, learn and relearn faster than others to survive. The development of sustainable competitive advantages is a vital management function and an important organisational requirement is to nurture learning and create new knowledge enabling organisations to exploit, develop and utilise resources better than rivals do. This paper originated from the need identified in my company that learning and use of new knowledge are essential elements to sustain competitive advantage. At the moment this is not the case and the challenges imposed on the organisation regarding technological advancements and rapid local and global environmental changes, has already negatively impacted the organisation's competitive position. Today learning is being experiences as just another expense and the use of new knowledge is not visible, as a matter of fact knowledge is being confused with information. Information is being "recycled"; in other words more of the same is shared and used within the organisation. Hardly any new knowledge is generated as the same minds that created problems are being used to solve them. In my opinion both learning and knowledge are strategic organisational requirements which must be nurtured and managed to (i) ensure return on investments, and (ii) strengthen the organisations future competitive position. The focus of the paper is to contribute to a deeper understanding of learning and knowledge, the linkage between individuals, organisations and learning loop approaches. Barriers preventing learning and use of knowledge will be identified as well as how the use of knowledge forms the foundation to achieve sustained competitive advantages to outsmart, outmaneuver and outwit the competition. Keywords: Knowledge; learning; organisational learning; competitive advantage; learning approaches, organisational barriers.
AFRIKAANSE OPSOMMING: Die snel veranderende kompeterende uitdagings waaraan maatskappy vandag blootgestel word, bv globalisering, ekonomiese impak, tegnologiese produk en proses veranderinge asook die oorvloed inligting wat beskikbaar is, vereis dat maatskappye hul leerprosesse mbt "unlearn, learn and relearn" vinniger moet toepas om kompterend te bly. Die ontwikkeling van kompeterende voordele is 'n kern bestuursfunksie en 'n belangrike voorvereiste tov die organisatoriese leerproses en skepping van nuwe kennis om 'n voorsprong bo die konkurrente te bewerkstellig. Die oorspronklike idee vir die skripsie het binne my eie maatskappy ontstaan, waar die tekortkominge mbt die gefokusde daarstelling en gebruik van nuwe kennis, vir die behoud van 'n mark leierskap posisie, tans nie sigbaar is nie. Die snel veranderende tegnologiese en ekonomiese eksterne omgewing het reeds 'n negatiewe en detrimentele impak op die maatskappy gehad. Vandag is die leerkurwe en gebruik van nuwe kennis binne die maatskappy nie 'n fokus area nie. Kennis word tans met inligting verwar en dieselfde persone verantwoordelik vir die oorsaak/skep van probleme word gebruik om probleme op te los, maw inligting word "gehersirkuleer" binne die maatskappy. Die doel van die skripsie is om 'n bydrae te maak mbt die raakvlakke tussen die onderskeie leer benaderings, kennis, individue en die maatskappy en hoe die onderskeie benaderings by die leerproses inpas. Hindernisse wat die gebruik van kennis kan inhibeer en beperk word ge-identifiseer en laastens word die fokus op hoe die gebruik van kennis en kundigheid die basis kan vorm vir die verkryging van onderhoudende kompeterende voordele, geplaas.