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Al-Shehri, Mohammed. "Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing." International Journal of Marketing Strategies 4, nr 1 (17.12.2021): 1–26. http://dx.doi.org/10.47672/ijms.878.
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Introduction: Social media has created a new type of celebrity form (influencers), which is defined as people who are famous on social media and have many followers. Companies currently depend on influencers to send their marketing messages to the audience, and to increase the marketing ROI, it is important to target the right influencers.
Purpose: This research focused on social media influencers’ impact on consumer purchase intent and showed whether gender difference of consumers or influencers had any effect on those decisions. The research also included the age of consumers and the product type to know if they had any effect.
Methodology: Qualitative and quantitative methods were used to obtain the required information; two focus groups were conducted to get the names of 80 influencers, and an online questionnaire was used to collect the data, formula of the sample size by Krejcie and Morgan (1970 as cited by Kasomo, 2001) was used to determine study sample of 387 respondents.
Results: The results indicated that male influencers impact male consumers more than female consumers, while female influencers impact female consumers more than male consumers. Age of consumer does not affect the gender-based impact results. In addition, the results indicate that only few influencers have more impact on specific product type, thus, influencer’s impact based on product type is not so common.
Recommendations: It is recommended for the companies to find influencers who are having a lot of impact on a specific product type that matches the product they want to promote, and to select the influencer based on the customers they are targeting, if companies are targeting female customers, they should look for popular female influencer, and if they are targeting male customers, they should look for popular male influencer.
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Saputra, Feliciana Yovita, i Wisnu Sakti Dewobroto. "The Influence of Social Media Influencers on Purchase Intention of Local Personal Care Products". International Journal of Quantitative Research and Modeling 3, nr 1 (6.03.2022): 13–17. http://dx.doi.org/10.46336/ijqrm.v3i1.253.
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Nowadays, Personal care products grow rapidly every year even in a red ocean industry. With changes in this digital era, personal care companies have to innovate in order to survive and grow. One of the ways is the use of digital marketing. There are many ways to do digital marketing and one of the popular methods is social media influencers. However, with so many new influencers on social media, marketers find it challenging to choose the right influencers to promote their products because not every influencer brings a significant impact. Choosing the wrong influencers could cause the business to lose money and harm the image of a product or a brand. On the other hand, choosing the right influencers may lead to the popularity of the product and an increase in sales. Based on that, this research is focusing on the influencers from the consumer’s point of view, in order to know the type of influencers that fit with the product offered. This research is based on literature study that describes Influencer credibility has a positive impact on consumers' purchase intention, attitude towards products, and advertising. Moreover, Influencer credibility could describe and evaluate an influencer based on their attractiveness, trustworthiness, and expertise.
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Trivedi, Jay P. "Effect of Influencer Marketing on Online Impulse Purchase". Journal of Electronic Commerce in Organizations 19, nr 3 (lipiec 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.
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Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influencers remains a conundrum for marketers. Hence, this research examines the comparative effectiveness of an attractive celebrity influencer, vis-à-vis an expert influencer on online consumer-brand engagement, further resulting in an online impulse purchase. The moderating role of impulse buying tendency between online consumer-brand engagement and online impulse purchase is also examined. Using survey data from respondents following fashion influencers, the author tested the proposed hypotheses using structural equation modeling. The findings indicate that attractive celebrity influencers exhibit a significant effect on online consumer-brand engagement, which further leads to online impulse purchase. The findings also establish the moderating effect of impulse buying tendency and the mediating role of online consumer-brand engagement.
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Rahman, Kazi Turin. "Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry?" SEISENSE Business Review 2, nr 1 (27.05.2022): 43–54. http://dx.doi.org/10.33215/sbr.v2i1.792.
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Objective - This paper conceptualizes a novel theoretical model of consumer mimicry of various types of influencers and associated behavioral outcomes. Design – This model was conceptualized after a thorough literature review and gap analysis. Moreover, prominent and underrepresented concepts from the literature were integrated to develop the novel model synthesized in this paper. Findings – Many facets of social media influencers have been studied in extant literature. These include source and content characteristics along with marketing strategies and sponsorship disclosures. However, most studies examine influencers from a broad perspective without refinement. Influencers are grouped into four categories based on their following and expertise: mega, macro, micro, and mini-influencers. Such categorizations are rarely reflected in the existing literature. Moreover, consumer mimicry of influencers and the consumer well-being aspects have been largely understudied. Policy Implications -Choosing the right influencer is challenging. Therefore, recognizing which types of influencers evoke consumer mimicry (and which don’t) will ease the selection process. This will increase the efficiency of influencer marketing campaigns run by marketers and brands. Originality - This is the first paper to incorporate all four types of influencer categories into a theoretical model. Subsequently, the largely scarce concept in SMI research, consumer well-being, has also been incorporated to ensure followers' welfare.
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Nasih, Muhammad, Otto Masyad Susanto, Abdul Roziq Fanshury i Sigit Hermawan. "Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi". Benefit: Jurnal Manajemen dan Bisnis 5, nr 2 (17.12.2020): 135–44. http://dx.doi.org/10.23917/benefit.v5i2.11305.
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The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors in the change. This study aims to determine the extent of the impact of using influencers as a promotion strategy on social media, especially Instagram. This study uses a qualitative netnographic method by collecting data through observation of social media accounts and in-depth interviews from informants. The results of this study include illustrating that there are positive and negatif impacts from the use of influencer services. Companies must be smart in choosing influencers that are in line with product segmentation, price, and influencer's background because people are now getting smarter at making purchases.
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Černikovaitė, Miglė Eleonora, i Žaneta Karazijienė. "THE ROLE OF INFLUENCERS AND OPINION FORMERS MARKETING ON CREATIVE BRAND COMMUNICATION". Creativity Studies 16, nr 2 (8.06.2023): 371–83. http://dx.doi.org/10.3846/cs.2023.15722.
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The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic literature and quantitative content analysis in social networks. Literature analysis reviled, that the main dimensions of communication strategy with influencers involves four stages: setting the objectives of the campaign; setting the criteria to find out right influencer; setting campaign duration and platform; influencer performance analysis. The results of the study showed that one of the most important and most inclusive step is choosing the right influencer. It is important to choose not only based on brand profile, but also to evaluate the potential risks when working with one or another influencer. Brands are recommended to choose those influencers that are not overloaded with another brands,integrate advertising into video format and reveal that their integration is brand advertising, because consumers tend to choose the products or services which are chosen by the celebrities they follow.
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Antoniades, George, Dace Briede, Marta Kontina, Inga Milevica i Vita Stige-Skuskovnika. "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases". Economics and Culture 17, nr 1 (1.06.2020): 53–61. http://dx.doi.org/10.2478/jec-2020-0005.
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AbstractResearch purpose. Social networks have become an integral part of life, making social media one of the most significant advertising platforms, which, according to many experts and scientists, is one of the most effective brand communication techniques. According to Google’s data (Think with Google, 2018), before the purchase, shoppers like to address real people, which they think could be trusted. Branding with influencers is a new way of promoting products and services. It has also recently been a much sought research topic both in terms of studying the brand communication and the influencer phenomenon. This comparative study explores the involvement of influencers in brand communication. The aim of the research is to analyse the involvement of Latvian and Cypriot influencers in brand communication, its features in theoretical and practical aspects.Design/Methodology/Approach. The research methods used were content analysis of Latvian and Cypriot influencer accounts, comparative analysis, literature analysis and graphical method.Findings. Within the theoretical framework of the study, a review of literature has been carried out on influencers’ involvement in brand communication, with particular focus on research in Cyprus and Latvia, as well as influencer typologies, communication features and current aspects of the research. The practical part of the research explores the demographic portrait of the Cypriot and Latvian influencers, the most important features of brand communication, paying particular attention to the principles of choosing influencers’ social networking platforms and brand communication labels in their communication – hashtags (#Reklāma, #Ad, #Sadarbība, #Paidpartnership, #Apmaksātasadarbība), as well as tendencies and regularities in their use or non-use.Originality/Value/Practical implications. The results of the study can be used by brand communication researchers, as well as by marketing and public relations professionals, to identify the key features of communication of influencers, including in comparative terms, and to select optimal tactics for collaboration with influencers.
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Jerrentrup, Maja. "The Grand Style. Encountering elderly influencers". Aisthesis. Pratiche, linguaggi e saperi dell’estetico 16, nr 1 (22.07.2023): 147–58. http://dx.doi.org/10.36253/aisthesis-14379.
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The number of elderly influencers on Instagram is increasing. When analyzing a sample of corresponding posts, it is noticeable that fashion, especially fancy or vintage fashion, plays a central role. By choosing extraordinary looks, elderly influencers, whose age is by no means concealed, communicate self-determination and independence from the opinions of others – both also in connection with life experience. Their followers consider them as cool and empowering: this way, they can positively influence society’s perception of elderly people, take away younger recipients’ fear of aging, and act as role models. However, a noticeable divide emerges, as the elderly influencers are apparently well-educated and presumably also wealthy and enjoy good health. In social comparison, many of those of the same age would probably perform poorly. Therefore, it can be concluded that elderly influencer may be beneficial to their recipients and to society as a whole, but that addressing the social conditions that enable old people to live a fulfilled life is largely ignored.
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Gambhir, Ms Kanika, i Dr Rubaid Ashfaq. "The Role of Influencer Marketing in Building Brands on Social Media: an Analysis of Effectiveness and Impact". Journal of Language and Linguistics in Society, nr 34 (20.06.2023): 16–28. http://dx.doi.org/10.55529/jlls.34.16.28.
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Influencer marketing includes teaming up with famous and significant are influencers in your specialty to advance your image and increment your income. Influencers described by an enormous number of faithful and devoted web-based entertainment devotees. They are seen as specialists in their specialties and their proposals are much of the time profoundly respected by their supporters. What recognises influencers from traditional superstars is that the previous offer areas of strength for a with their fan networks. They outfit the openness of virtual entertainment to lay out unique interactions with and gain the trust of their devotees. Influencers are in many cases are genuine shoppers who have top to bottom information about specific subjects. This gives them certain influence and engages them to spur their devotees to make wanted moves. A fruitful influencer marketing requires strong preparation and a profound comprehension of your interest group and marketing goals. The fundamental objective of this study was to figure out how different aspects of influencer marketing through social media creates an impact on a brand and its success & image, how the mind-set of the customer changes through influencer marketing and how brands are going with the help of influencer marketing technique by choosing the right influencer for their brands. To fulfil this objective the research will be followed by mixed approach of qualitative and quantitative data. The qualitative data will be comprising of primary research which will be acquired through survey and questionnaire. The quantitative data will be comprising of the secondary research which will be acquired through the articles, review articles, published academic papers, journals, statistical database and records.
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Mason, Shannon, Margaret K. Merga i Julia E. Morris. "Choosing the Thesis by Publication approach: motivations and influencers for doctoral candidates". Australian Educational Researcher 47, nr 5 (10.12.2019): 857–71. http://dx.doi.org/10.1007/s13384-019-00367-7.
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Rodprayoon, Nachayapat. "Communication Via Self-disclosure Behavior of Micro-influencers on Social Media in Thailand". Modern Applied Science 14, nr 2 (27.01.2020): 49. http://dx.doi.org/10.5539/mas.v14n2p49.
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Technology and human way of life have changed through eras and time, just like business operations that require marketing in order to develop to have their spaces in the consumers’ minds. It can be seen that with the time passes, marketing communication tools also change. Currently, it is unavoidable to rely on internet technology to help in the marketing process through the use marketing communication tools called “Marketing Communication”, done through social media. The website has created a model of society, allowing consumers to search for information on their own based on the direct experiences of those who have used that products, influential people in ideas or influencers, which play a huge role in the distribution of news and information. Therefore, various agencies/ organizations are persuading these influencers to participate in activities, organized to help. The influencer will publish information and create word-of-mouth online. As the importance of the behavior of the group of people that are classified as micro-influencers have increased rapidly, information dissemination through micro-influencers has become an important tool in communication that marketers rely on by using consumers to communicate with consumers. Therefore, there are studies of forms of identity disclosure, level of disclosure, social capital, and social support of self-disclosure behavior of individuals, who are micro-influencer. It is beneficial to entrepreneurs, including marketers to study about aforementioned topics in order to plan communication to consumers by choosing to use consumers as messengers in order to make that communication most effective. The research was conducted in-depth interviews with 30 micro-influencers on social media via Facebook, between 24-38 years old, with 500 - 10,000 followers. The research found that Social support is the main reason that micro-influencers have revealed themselves on social media via Facebook. Meanwhile, it is also a way to learn about self-disclosure forms on social networks of influential people at the micro level or micro-influencers on order to be used as a tool for marketing communication in the current marketing world, especially the form of marketing communication in Thailand through social media.
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Solihah Titin Sumanti, Muhammad AlFikri, M. Yoserizal Saragih, Weni Ariyanti Lubis i Dina Ika Sintia. "The Influence of Influencers TikTok on Online Shopping Interests in Communication Studies Students". Proceedings Of International Conference On Communication Science 2, nr 1 (10.11.2022): 234–42. http://dx.doi.org/10.29303/iccsproceeding.v2i1.109.
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This study aims to find out the things that cause the high desire of consumers to buy the products they see from TikTok Influencers and also to find out how much influence TikTok Influencers have on online shopping interest in Communication Studies students class IV state Islamic university of North Sumatra. This research uses quantitative methods with comparative research types, namely comparisons. The data to be processed will be compared with one another to see if the comparative significance occurs or not. The population in this study were all students of Communication Science class IV in force 2019, totaling 179 students. The selection of the research sample was determined by choosing the number of five classes at random or random sampling. The data obtained using an online survey in the form of a google form which was distributed to all samples with a total of 65 students, then accumulated the information data obtained to be described from each of the questions asked in the discussion. The results show that TikTok influencers are very popular with students to view information circulating on social media, this is because Tiktok has a simple and short appeal in conveying information. This is also what makes Tiktok influence the communication studies students to buy goods if there are promos that are offered briefly. Thus the Tiktok Influencer has an influence on the Buying Interest of Communication Science Students in class IV the communication studies of the state Islamic university of North Sumatra because it turns out that the popularity of Tiktok influencers is going on, then the buying interest in class IV the communication studies students at state Islamic university of North Sumatra is high because the products offered by TikTok influencers look more attractive, artistic, short and solid.
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Martensen, Anne, Sofia Brockenhuus-Schack i Anastasia Lauritsen Zahid. "How citizen influencers persuade their followers". Journal of Fashion Marketing and Management: An International Journal 22, nr 3 (9.07.2018): 335–53. http://dx.doi.org/10.1108/jfmm-09-2017-0095.
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Purpose The purpose of this paper is to investigate how today’s new type of opinion leaders, “Citizen Influencers” (CIs), persuade their followers by exploring which characteristics contribute to their persuasiveness. Design/methodology/approach Combining theories within opinion leadership, celebrity endorsement, product placement and user-generated content (UGC) five source characteristics – namely, expertise, trustworthiness, likeability, similarity and familiarity – are investigated using fashion as an example. A longitudinal netnographic study of ten CIs and their UGC and six focus groups with followers of specific CIs on Instagram are conducted. Findings All five characteristics contribute to the persuasiveness of CIs with trustworthiness as the main contributor. CIs persuasiveness lies in their unique ability to encompass two opposing qualities simultaneously: being attainable and relatable like ordinary consumers; being taste leaders with superior, celebrity-like status. Research limitations/implications Only qualitative studies within the fashion category have been conducted, wherefore the relative weight between the two qualities cannot be quantified. Practical implications When choosing a CI, managers may consider: the amount of followers per CI as an indicator of influence; similarity between follower and CI as it provides the basis for trust; and the CIs personal universe on their Instagram profile as it leverage the meanings associated with the brand. Originality/value The key driver of CIs persuasiveness is their trustworthiness which mediates and amplifies the effect of the other four characteristics. CIs’ persuasive power rests upon the balancing act of being relatable and aspirational.
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Szakály, Orsolya. "Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption". Marketing & Menedzsment 56, nr 2 (24.09.2022): 35–46. http://dx.doi.org/10.15170/mm.2022.56.02.04.
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THE AIM OF THE PAPER
The aim of the study is to explore the impact of gastronomic influencers on Instagram on consumer decision before choosing a restaurant. It also examines the role of the characteristics of destination in consumer decision-making process. The article also highlights the impact of the Covid-19 Pandemic and its impact on consumers’ decision process in that context.
METHODOLOGY
In order to analyze the main research questions, a quantative survey with 329 valid responses was implemented and descriptive statistics, relationship analysis methods and linear regression were used to answer the research questions. The research question also required the use of a subsample (n=185) in which respondents who are willing to travel for gastronomic purposes were examined during the Pandemic.
MOST IMPORTANT RESULTS
According to the results, the collection of information from gastronomic influencers on the Instagram interface is popular among the respondents, and the influencers’ activity has a positive effect on the number of visitors to the destinations. Thus, it can be said that the relationship between the influencer and the destination is characterized by a significant, medium strength relationship. Furthermore, the results also revealed that the Pandemic has led to an increase in consumers’ intentions to consume in restaurants.
RECOMMENDATIONS
As social media plays an increasingly important role in the decision-making process, it is important that professionals, service providers and researchers explore the views of consumers in the context under study. The results are highlighted in terms of destination development and in terms of consumer behavior.
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Hanandeh, Ahmad, Qais Kilani, Atalla Fahed Alserhan, Zahir Khasawneh, Areej Faeik Khalaf Hijazin, Ibrahim Abu Nahleh i Qais Hammouri. "E-marketing, EWOM, and social media influencers' effects on Intention to purchase and custom-er’s happiness at Amman Stock Exchange". International Journal of Data and Network Science 7, nr 4 (2023): 1921–28. http://dx.doi.org/10.5267/j.ijdns.2023.7.001.
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The goal of this study was to measure the main effects of e-marketing, e-WOM, and social media influencers on increasing the intention to purchase and enhancing customers’ happiness in the Amman stock exchange. 285 samples represented the research study samples which have been collected, analyzed, and used to discuss the research hypotheses. The research study gave results which showed that e-marketing, e-WOM, and social media influencers’ effects positively on increasing customers’ intention to buy and enhancing customers’ satisfaction and happiness. This research represented each main research variable through its main keys, this research represented e-marketing through internet usage benefits received, simple use with low cost, and behavior and action. The second main variable is the e-WOM, and it is represented in this research through: satisfaction, dissatisfaction and perceived novelty. The third main variable is the social media influencers and it’s represented by: expertise, trustworthiness, and attractiveness. The main output of this study is represented that using digital marketing channels, with knowing peoples’ opinion, and following social media influencers can give customers ability to decide which product have to buy in the way which they can get the maximum benefits. The novelty of this study lies in giving more details about the effects of e-marketing, e-WOM, and social media influencers which are still new fields, and it needs more research for discovering all dimensions. Also, this research is useful and innovative based on choosing the field of this study and it is the Amman stock exchange which can help people to know useful information about the nature of stock investment.
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Azim, Rida, i Praveen Balakrishnan Nair. "SOCIAL MEDIA INFLUENCERS AND ELECTRONIC WORD OF MOUTH: THE COMMUNICATION IMPACT ON RESTAURANT PATRONIZING". JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 14, nr 8 (31.12.2021): 46–56. http://dx.doi.org/10.31620/jccc.12.21/05.
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Innovative forms of digital communications using blogging, vlogging, etc. have led to wider recognition and acceptance of social media influencer marketing by business entities. The purpose of this study is to explore the characteristics of electronic Word of Mouth (eWOM) generated by food blogging, that has an impact on consumers when they seek out the reviews by social media influencers to make dining decisions. More precisely, the study identifies four independent variables; The expertise of Source (EX); Popularity of Source (PO); Convenience of Information (CO) and Familiarityof Source (FA); and examines its impact on consumers’ Intention to Purchase (IN). The study starts off with a discussion of the coming of digital marketing communication, allowing traditional word of mouth marketing to evolve into the electronic word of mouth. The study followed quantitative methodology and the data was gathered using self-administered questionnaires. 353 usable responses were received, and the data were statistically analyzed using SPSS. The results show that the consumers’ the intention was strongly impacted by the familiarity of source and convenience of information, while the correlation is low for the expertise of source and popularity of source. The findings fill in the lack of studies in this area, specific to the food and beverage industry in the geographical context, and provide marketers a clearer picture of what is being valued by the consumers when they seek out opinions by the social media influencers. This in turn helps their decision-making when choosing food bloggers as part of their social media marketing strategy.
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Lamirán-Palomares, José M., Tomás Baviera i Amparo Baviera-Puig. "Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study". Social Sciences 8, nr 5 (7.05.2019): 141. http://dx.doi.org/10.3390/socsci8050141.
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Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent different dimensions of influence (popularity, activity and authority). Mathematical variables of the social network analysis and variables provided by Twitter and Google are compared. First, we calculated the Spearman’s rank correlation coefficient among all users (n = 20,175) in pairwise comparisons. Next, we performed a qualitative analysis of the top 25 influential users ranked by each variable. As a result, no single variable assessed is sufficient to identify the different kinds of influential Twitter users. The reason that some variables vary so greatly is that the components of influence are very different. Influence is a contextualised phenomenon. Having a certain type of account is not enough to make a user an influencer if they do not engage (actively or passively) in the conversation. Choosing the influencers will depend on the objectives pursued.
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Nadanyiova, Margareta, i Lucia Sujanska. "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z". Economics and Culture 20, nr 1 (1.06.2023): 68–76. http://dx.doi.org/10.2478/jec-2023-0006.
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Abstract Research purpose. Currently, the Internet is used by almost 5 billion users worldwide, of which 80% actively use at least one of the social networks. And marketing managers are well aware of this fact, as they had to switch to a new way of attracting potential customers. One of these methods is also influencer marketing as a form of marketing communication. In influencer marketing, the emphasis is placed on influencers with a significant impact on the community on which marketing activities and campaigns can be oriented. It is a method of non-violent and natural promotion of a product or brand, which acts on the consumer as a natural part of the space in which it is located. Especially one generation of consumers, Generation Z, is considered to be the target segment for influencer marketing due to their digital skills and inclination to social networks. The main aim of the article is to determine the impact of influencer marketing on the decision-making process of Generation Z. This also includes providing the theoretical background and analysis of influencer marketing from the viewpoint of Slovak and foreign authors. Design / Methodology / Approach. General scientific methods were applied for the processing of the data as well as mathematical-statistical methods to evaluate the data collated from the results of the questionnaire survey and to statistical hypothesis testing. The important source for secondary data was scientific research, annual company reports, statistical databases, and published professional publications. In order to find out the impact of influencer marketing on the decision-making process of Generation Z, a questionnaire survey was conducted. Findings. A successful marketing campaign on social media in cooperation with influencers requires the correct selection of the influencer according to their follower base, profile focus, credibility or reach, which is measured by Engagement rate. The number of followers is not as significant as the relationship that the creator has with their fans. When choosing an influencer, it is also necessary to take into account the way they promote products, ask them for originality and creativity, and prefer long-term collaborations to one-time contributions. These steps can bring a lot of benefits to the company, from which it will subsequently profit. Based on the analysis and results of the questionnaire survey, it is thus clear that the implementation of influencer marketing in marketing communication of Slovak companies targeted at Generation Z brings many benefits, including building relationships with Generation Z, increasing their loyalty and improving the company image. Originality / Value / Practical implications. Finally, measures for effective influencer marketing usage targeted at Generation Z are proposed, and its benefits are highlighted.
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Paranna, Tri Nadya S., i Christian Andersen. "Legal Liability of Influencers or Affiliates for Stock Pumping Activities and Promoting Trading in The Form of Binary Options". Daengku: Journal of Humanities and Social Sciences Innovation 2, nr 6 (6.11.2022): 816–22. http://dx.doi.org/10.35877/454ri.daengku1295.
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Trading Platform with Binary Obsi or choosing one of the two is a platform that is considered by OJK to be more similar to numbers, where this refers to Law number 10 of 2011 concerning amendments to Law 32 of 1997 in this law there is an article that can ensure that the practice of Binary Options is not in accordance with what is regulated by the law, but binary options trading can circulate rapidly because the owners of the binary options platform use the services of influencers to spread the platform. which results in trading in the form of Binary Options, the legality of which cannot be ascertained in Indonesia. This raises new legal problems in the form of activities recommending platforms that do not have legality in Indonesia and are prohibited by the OJK, this is binding on those who carry out recommendation activities or are often referred to as stock pompoms. Stock pompom activities are rampantly carried out by public figures who are known to the public who do not pay attention to the legality of Binary Options trading, as for several parties who collaborate with application owners and take advantage of the failures of Binary Option players. The approach method used is a normative legal research method, namely legal research conducted by examining library materials or secondary data. The approach used is the invitation approach, the approach and the conceptual approach. This journal finds several issues that need the government's attention, such as the need for special laws governing binary options applications in the gambling or fraud category, special rules regarding influencers who get commissions called affiliates, as well as strict rules for influencers to make recommendations, also educating the public so that they are not easily influenced by what activities are found on social media
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Rossman, Gabriel, i Jacob C. Fisher. "Network hubs cease to be influential in the presence of low levels of advertising". Proceedings of the National Academy of Sciences 118, nr 7 (12.02.2021): e2013391118. http://dx.doi.org/10.1073/pnas.2013391118.
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Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science. We demonstrate that opinion leadership occurs only under conventional but implausible scope conditions. We demonstrate that a highly central node is a more effective seed for diffusion than a random node if nodes can only learn via the network. However, actors are also subject to external influences such as mass media and advertising. We find that diffusion is noticeably faster when it begins with a high centrality node, but that this advantage only occurs in the region of parameter space where external influence is constrained to zero and collapses catastrophically even at minimal levels of external influence. Importantly, nearly all prior agent-based research on choosing a seed or seeds implicitly occurs in the network influence only region of parameter space. We demonstrate this effect using preferential attachment, small world, and several empirical networks. These networks vary in how large the baseline opinion leadership effect is, but in all of them it collapses with the introduction of external influence. This implies that, in marketing and public health, advertising broadly may be underrated as a strategy for promoting network-based diffusion.
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van Laer, Tom. "It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions". NIM Marketing Intelligence Review 12, nr 2 (1.11.2020): 46–51. http://dx.doi.org/10.2478/nimmir-2020-0017.
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AbstractHelpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review tells a story in much the same way as a novel. If you want to persuade, it should start with something dramatic and sensational or the key takeaway, rather than saving the best elements for the end. Narrative elements can change the way reviews influence people, and media literacy can go a long way. Social media influencers and professional reviewers should now also know that they are better off investing in creative writing or storytelling courses than choosing to analyze experiences factually. Further, software developers should learn to distinguish useful reviews from less helpful or relevant ones. With such skills, they can structure platforms in ways that make writing transporting, helpful, persuasive reviews as easy as possible and can develop algorithms that favor real and useful reviews.
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Paranna, Tri Nadya S., i Christian Andersen. "Pertanggungjawaban Hukum Influencer dan/atau Afiliator atas Kegiatan Pompom Saham dan/atau Mempromosikan Trading Berbentuk Binary Option". AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 1, nr 1 (1.12.2022): 146–56. http://dx.doi.org/10.57235/aurelia.v1i1.70.
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AbstrakPlatform Trading dengan Obsi Biner atau memilih satu di antara dua, merupakan platform yang dianggap oleh OJK lebih mirip dengan nomor, dimana hal ini merunjuk pada Undang-undang nomor 10 tahun 2011 tentang perubahan atas undang-undang 32 tahun 1997 didalam undang-undang ini terdapat pasal yang dapat memastikan praktik Binary Option tidak sesai dengan yang diatur oleh undang-undang tersebut, namun trading opsi biner dapat beredar dengan pesat karena para pemilik platform opsi biner menggunakan jasa para influencer untuk menyebarluaskan platform tersebut. yang menakibatkan Trading dengan bentuk Binary Option belum dapat dipastikan Legalitasnya di Indonesia. Hal ini menimbulkan masalah hukum baru berupa kegiatan merekomendasikan platform yang tidak memiliki legalitas di Indonesia serta dilarang oleh OJK, hal ini mengikat bagi pihak yang melakukan kegiatan rekomendasi atau kerap disebut dengan pompom saham. Kegiatan pompom saham marak dilakukan oleh para figur publik yang dikenal oleh masyarakat yang tidak memperhatikan terlebih dahulu mengenai Legalitas dari perdagangan Binary Option, Adapun beberapa pihak yang mekaukan Kerjasama dengan pemilik aplikasi dan mengambil keuntungan dari kegagalan para pemain Binary Option. Metode pendekatan yang digunakan adalah metode penelitian hukum normatif, yaitu penelitian hukum yang dilakukan dengan cara meneliti bahan pustaka atau data sekunder. Pendekatan yang digunakan adalah pendekatan undangan, pendekatan pendekatan dan pendekatan konseptual. Jurnal ini menemukan beberapa masalah yang perlu menjadi perhatian pemerintah seperti yang dibutuhkannya undang-undang khusus yang mengatur mengenai aplikasi opsi biner masuk dalam kategori perjudian atau penipuan, aturan khusus mengenai influencer yang mendapatkan komisi yang disebut afiliator, serta aturan ketat terhadap influencer untuk melakukan rekomendasi , juga edukasi kepada masyarakat agar tidak mudah terpengaruh kegiatan apa yang ditemukan di media sosial.Kata Kunci: Opsi Biner, Afiliator, Trading, Judi, Penipuan, Platform AbstractTrading Platform with Binary Obsi or choosing one of the two, is a platform that is considered by OJK to be more similar to numbers, where this refers to Law number 10 of 2011 concerning amendments to Law 32 of 1997 in this law there are an article that can ensure that the practice of Binary Options is not in accordance with what is regulated by the law, but binary options trading can circulate rapidly because the owners of the binary options platform use the services of influencers to spread the platform. which results in trading in the form of Binary Options, the legality of which cannot be ascertained in Indonesia. This raises new legal problems in the form of activities recommending platforms that do not have legality in Indonesia and are prohibited by the OJK, this is binding on those who carry out recommendation activities or often referred to as stock pompoms. Stock pompom activities are rampantly carried out by publik figures who are known to the publik who do not pay attention to the legality of Binary Option trading, as for several parties who collaborate with application owners and take advantage of the failures of Binary Option players. The approach method used is a normative legal research method, namely legal research conducted by examining library materials or secondary data. The approach used is the invitation approach, the approach approach and the conceptual approach. This journal finds several issues that need the government's attention, such as the need for special laws governing binary options applications in the gambling or fraud category, special rules regarding influencers who get commissions called affiliates, as well as strict rules for influencers to make recommendations, also educating the publik so that they are not easily influenced by what activities are found on social media.Keywords: Binary Options, Affiliate, Trading, Gambling, Fraud, Platform
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Sukmayadi, Vidi, i Azizul Halim Yahya. "Impression Management within Instagram Stories: A Phenomenological Study". Open Psychology Journal 12, nr 1 (31.12.2019): 216–24. http://dx.doi.org/10.2174/1874350101912010216.
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Objective: This study is aimed at exploring the motivation and impression management strategies of “Instagram Stories” users. Materials and Methods: The authors interviewed 30 Instagram influencers in updating their contents on the Instagram Stories feature. Semi-structured interviews were conducted to capture the informants’ experience and consciousness in producing their online content as a part of their impression management. Results: The main findings of the study were as follows; First, Self-existence, viewers’ attractiveness, and innovativeness of the application have become the core motivation for the users in choosing the Instastory feature. Secondly, the impression management applied by the users as their front stage lies in the construction of their uploaded contents. Lastly, the users of Instagram Stories constructed their content in the form of thematic consistency, uniqueness, “captions” and information (image) editing. Conclusion: The present study indicated that the impression management pattern in using Instagram stories had become an integral part of the uploaded content to fulfil the users’ highest self-satisfaction and maximum impacts on the viewers as well as their virtual followers.
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Ovinda, Stella, Zakaria Wahab, Isni Andriana i Diah Natalisa. "The Effect of Endorsement & Online Promotion In Social Media on Purchase Intention In Culinary Business (Case Study On UMKM In The City of Palembang)". International Journal of Social Service and Research 2, nr 3 (24.03.2022): 225–41. http://dx.doi.org/10.46799/ijssr.v2i3.93.
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This study aims to determine the effect of endorsements and online promotions on purchase intention in the MSME culinary business in Palembang City. This study uses the Theory of Planned Behavior. The total population in this study was 1.66 million respondents. The sampling method is through the Slovin formula with a total sample of 399 respondents. The data analysis technique used in this research is multiple linear regression. The results obtained are endorsements and online promotions have a significant positive effect on purchase intention in the MSME culinary business in the city of Palembang. Suggestions that can be given for further research are so that MSMEs are more selective in choosing the role of influencers who can be trusted, have culinary knowledge, are honest with the message conveyed, and can display culinary qualities that are easy to understand when doing online promotions on social media. Further researchers are expected to add other variables such as celebrity endorsement variables, word of mouth, online advertising, brand image, discount framing, and so on.
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Mohi Ud Din, Usama Khalid Rana, Shahid Maqbool, Jasia Raham Din, Muhammad Hazyefa i Muhammad Ali Raza. "Parents influence on career choice of medical undergraduates." Professional Medical Journal 29, nr 08 (31.07.2022): 1268–74. http://dx.doi.org/10.29309/tpmj/2022.29.08.6987.
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Objective: To determine the parents influence on career choice of undergraduates. Study Design: Cross-sectional study. Setting: Private Medical Colleges. Period: October 2021 to December 2021. Material & Methods: A sample size of 440 was taken. The inclusion criteria included medical undergraduate students and who gave consent. Non-probability convenient sampling technique was used. A questionnaire titled “PSESUCCQ (Parents Socio-Economic Status and Undergraduates Career Choice Questionnaire” was used. The data was analysed using IBM SPSS Statistics Version 25. Frequencies and percentages were calculated. Chi-square test of significance was applied. P-value less than .05 was considered as statistically significant. Results: Most of the participants age group was above 21 years, were females, their parents’ education was graduation and above and their parents monthly earning was above 1 lac Rs per month. The most common parents’ influencers on career choice of students were parents’ agree with students’ career choice because it will give them greater reputation and recognition in the society; parents resources motivate their career choice and their consultation before choosing career path for them. Conclusion: Parents’ education and socio-economic status has influence on the career choice of medical graduates.
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Farahdiba, Dea. "Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions". Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 15, nr 1 (29.04.2022): 38–49. http://dx.doi.org/10.20473/jmtt.v15i1.32513.
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Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on food shopping intentions. Design/Methods/Approach: The data was obtained through a survey of 117 followers of one of the five favorite food vlogger accounts of the Indonesian people based on a survey conducted by CNBC Indonesia (2020) and who have shopped for food products at least three times in the last six months. Data analysis is performed using the Structural Equation Model- Partial Least Square (SEM-PLS) to test the suitability of the hypothesized model. Findings: The findings of this study suggest that food stall owners can consider choosing celebrities or ambassadors to have their products reviewed to attract wider consumers. Originality: This study explores the attractiveness of celebrities on social media, especially YouTube, which can influence the purchase intention of their followers and the role of parasocial interaction and credibility in these interactions and results. Practical/Policy implication: The results of this study indicate that company management pays attention to who is right to promote their products. Influencers who will be used as promotional materials must also be in line with the products produced by the company so that there is no mistake in getting a wider consumer.
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Kuncoro, Hedwika Avila Diva Putri, i Nurrani Kusumawati. "A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z". Advanced International Journal of Business, Entrepreneurship and SMEs 3, nr 9 (9.09.2021): 265–76. http://dx.doi.org/10.35631/aijbes.39018.
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Sleep is a major factor for human physical and mental health and abnormality in a person's sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes sufferers try various sleep aids that might help sufferers to rest well. In Indonesia, many sleeping products have been created and sold in the market. The large variety of sleeping products with various functions and ways of use is a determining factor in adolescence buying sleeping products. They have several considerations before buying the sleeping products they need and want and it is because nowadays, customers have a lot of choices and considerations when they are choosing products and services. Therefore, it is necessary to understand consumer preferences because they play an important role in making purchasing decisions and in improving the marketing strategy to be implemented. For this research, researchers want to identify the important factors that influence the customers’ purchase decision towards sleeping products and find out the product attributes which become preferred by customers. The researcher uses quantitative methods by using questionnaires as primary data and a variety of literature as secondary data. This research uses non-probability sampling and requires a minimum of 200 respondents with criteria aged 17-26 years old and living in Jabodetabek and Bandung. Using Multiple Linear Regression methods, this research aims to identify the relationship between one dependent variable from five independent variables and answer the hypothesis. The overall evidence showed that product, social, personal value dimensions, sales promotion, and social media marketing have a significant positive impact on purchase decisions. Therefore, researchers suggest marketers in the sleeping product industry convey product advantages and personal values, use influencers to promote products or make price discounts and use social media to attract customers because these points influence purchasing decisions.
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Et al., Rungtip Thaisom. "Marketing Activity Models Affecting Behaviour of Social Media Detox Groups in the Bangkok Metropolitan". Psychology and Education Journal 58, nr 1 (16.01.2021): 3859–63. http://dx.doi.org/10.17762/pae.v58i1.1420.
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The purpose of this research is to study patterns of marketing activities that affect behavior of social media detox group which variables consist of demographic characteristics motivation factors, behavioral science factors, cognitive factors, and interest factors. In this research, a descriptive research study was conducted. The sample used in this research was the populations of Bangkok Metropolitan with social media detox behaviors of 400 people. Using the sampling method, which is cluster random sampling. The use of survey tools for data collection was by questionnaires. The research results were found that most of the respondents were female, aged 34-42 years with a bachelor's degree, occupation as a private company employee earning an average monthly income of 10,000-20,000 baht. The reason for a social media detox is to spend free time with family or peers. The reason to choose an alternative social media detox app as a way to find inspiration. An alternative app format for social media detoxes group because it is a motivational application. Internal stimulus that influences the motivation of a social media detox is because of emotional and emotional balance. External stimulus that influences social media motivation to detox is because of the changing technology. How to do a social media detox of a social media detox group is to look for other activities instead of choosing to view products or services on the ads of the social media detox group, choose to view products that search about Food / Drink. Most social media detox group of online advertising perception channels are perceived through social media. Most of the social media detox channels of online advertising perception are through television. Friends are the influencers of social media detox advertisement viewing. Reasons to watch social media detox advertisement as a guide to making decisions before purchasing alternative applications that social media detox groups have as an entertainment application. The survey takers spent the night (7.01 p.m.-11.00 p.m.) using an alternative application of the social media detox group. The usage period of the alternative social media detox application is 30 minutes-1 hours. The frequency of use of alternative social media detox applications is less than 10. Online advertising is affecting the behavior of detox social media group. Various applications offline advertisement is predominantly from the television. The use of sales representatives had the greatest effect on the behavior of social media detox group. Social and environmental responsibility activities have the greatest impact on the behavior of the detox social media group. Direct marketing using internet media can influence the behavior of social media detox groups. The sale/ giveaway will help promote sales, and the choice of entertainment applications will be able to generate the interest of the detox social media group.
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Dovzhik, G. V., V. N. Dovzhik i S. A. Musatova. "Theoretical and methodological aspects of personal brand formation in the digital environment". Digital Sociology 4, nr 2 (4.08.2021): 44–54. http://dx.doi.org/10.26425/2658-347x-2021-4-2-44-54.
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The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand are analysed, its socio-psychological essence is determined. The emphasis is made on the practical significance of the formation of a personal brand, the components, properties and areas of application of a personal brand are considered.The models of personality brand formation in both offline and online environment are described in accordance with the structural and substantive transformations currently taking place in the information sphere and the factors that influence the effectiveness of communication through a personal brand. These are, first of all, such factors as the widespread of artificial intelligence technologies into everyday life, tools for logical data integration, a significant increase in the number of Internet users. All of the above factors largely determine the nature and degree of social influence of influencers on the behavior of individuals in society.In addition, much attention is paid to the analysis of existing models of personal brand formation, which form the theoretical and methodological basis of a personal brand. If we consider a brand as a tool that stimulates the consumer to a certain action, then in the case of a product brand, such an action will be the fact of buying a product or service directly. If we are talking about a personal brand, then the frequency of consumption of content created by a particular media personality will act as an action. In turn, it is possible to increase the frequency of content consumption by choosing the optimal model of brand communication with consumers. That is why it is especially relevant to study the theoretical and methodological aspects of the formation of a personal brand through online tools in the process of creating a personal brand.
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Murty, V. P., S. DuBrow i L. Davachi. "The Simple Act of Choosing Influences Declarative Memory". Journal of Neuroscience 35, nr 16 (22.04.2015): 6255–64. http://dx.doi.org/10.1523/jneurosci.4181-14.2015.
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Carraccio, Carol L., Robert Englander, Jeanne Marie Baffa i Michael A. Berman. "Choosing Pediatrics as a Career: Influences and Trends". Clinical Pediatrics 38, nr 3 (kwiecień 1999): 179–81. http://dx.doi.org/10.1177/000992289903800311.
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Lin, Siqi. "The Influences of Racing Track on Choosing Winglet". Theoretical and Natural Science 5, nr 1 (25.05.2023): 107–12. http://dx.doi.org/10.54254/2753-8818/5/20230317.
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Since winglet be added on the motorcycle in 2016 first, the extreme speed of the motorcycle competition improve a lot. The engineers of motorcades not only focus on the efficiency of the engine, but also put some of their attention on the design of the aerodynamic kits. This paper is focus on the shape of the racing track to see how it effect the choosing of winglet. Since different surface area of winglet may have some effect on the force provided on the motorcycle. This paper finds that for the racing track which has more strait roads, the motorcycle should reduce the drag force, so that the winglet should has less surface area, vice versa. The research significance is to help motorcades to choose suitable aerodynamic rate and give some suggestion to the rider who want to add winglet on their own motorcycle.
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Covelli, Andrea Marie, Nancy N. Baxter, Margaret Fitch i Frances Catriona Wright. "Why women are choosing mastectomy: Influences beyond the surgeon." Journal of Clinical Oncology 32, nr 15_suppl (20.05.2014): 1094. http://dx.doi.org/10.1200/jco.2014.32.15_suppl.1094.
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Kellershohn, Julie, Keith Walley i Frank Vriesekoop. "Healthier food choices for children through menu pricing". British Food Journal 119, nr 6 (5.06.2017): 1324–36. http://dx.doi.org/10.1108/bfj-08-2016-0379.
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Purpose The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant. Design/methodology/approach A financial incentive and a deterrent pricing tactic was tested using an online quantitative approach with a sample of 400 Canadian parents, representative of the Canadian population based on geography, household income and education level. Findings The financial incentive tactic demonstrated that a strong and clearly articulated monetary discount can shift the stated purchase intent of parents into an increased number choosing a healthier side dish for a child’s fast food meal. A deterrent pricing approach was shown to also shift stated purchase intent, and had a higher consumer impact on a per dollar basis. Younger parents (<35 years old) were more likely to select healthier side dishes for their child; however, parents of all ages could potentially be influenced through motivational pricing approaches. Research limitations/implications This was an exploratory study using online surveys and stated purchase intent among Canadian respondents. Examining “stated” purchase intent only through the use of a questionnaire, and without a consequence of the choice, may not reflect a consumer’s real purchase behaviour. A future study should be conducted on pricing approaches in a restaurant setting, where the parents then have the consequences of interacting with the child and the response of the child to the food decision made on their behalf. Practical implications The use of pricing to shift parental food purchase decisions into ordering healthier food items for their children is a promising option, which with further exploration may lead to easily implementable restaurant-level recommendations that achieve the desired results of children eating healthier. Social implications As the frequency of fast food consumption continues to rise, encouraging healthier fast food choices for children could help to combat the troubling rise of obesity in young children. Originality/value While most historical research has focussed on teen or adult consumers, this paper offers insights to academics, marketers and restaurant industry influencers into the previously unexplored area of using pricing to encourage parents to make healthier food choices for children in a fast food restaurant environment.
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Fadumo, Daniel Oluwatayomi, Kevin Chucks Okolie, Fidelis Okechukwu Ezeokoli i Ngozi Marykate Okoye. "Developing a Leadership Skills Framework as a Tool for motivating construction managers in the Anambra State". British Journal of Multidisciplinary and Advanced Studies 4, nr 2 (4.04.2023): 17–30. http://dx.doi.org/10.37745/bjmas.2022.0147.
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Developing a framework is having a standard metric or structure for investing these developmental incentives into the chief work influencers “construction managers”. The importance of adopting a leadership Skill framework that contains development and growth metrics cannot be over-emphasized; it starts the system of energizing construction managers with the requisite leadership capacity to help organizations achieve project targets, sustains project performance, administers technical expectations, manages stakeholders, eliminates disputes, enables indigenous contractor’s success on a global scale as well as serve as a personal development avenue. The study aims to develop a leadership skill framework as a Tool for motivating construction managers in the Anambra State. To achieve this, the study identifies what to consider in choosing a Leadership Management Development Approach and examines certain developmental strategies in developing a robust leadership skills Framework for Construction Managers Motivations. The study adopted descriptive survey design by distributing 60 well-structured questionnaires. The 40 retrieved and analyzed responses (table 3.1) shows that extracted components value have Eigen value of 8.981, 2.228,1.683,1.362 and 1.167 with associated percentage variance of about 44.903% ,11.142%,8.415%,6.809 % and 5.833 % respectively which summed up to 77.1% showing that the extracted leadership skills can explain over 77.1% of the total variance in the series. The 6th to 20th leadership skills have Eigen value below 1.000 and jointly explain only about 22.9% of the total variations which confirm that they are no necessity important for considerations. The component matrix in table 3.1 shows that the choice of the leadership skills like Communication was extracted in component 1, Planning for the Required Result in component 2, Flexibility in component 3, Risk-Taking in component 4 and Focusing on Process in component 5 out of the identified leadership skills. The study recommends that the developed leadership skills framework is for construction stakeholders and is used as a motivational tool for construction managers in Anambra State to increase productivity and retention of construction employees. When developing construction managers in Anambra State, the human resources team should prioritize communication skills, the ability to plan for the desired outcome, flexibility in decision-making, the ability to take risks, and a focus on the work process rather than the output.
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Gojali, Dudang, i Vemy Suci Asih. "Determinant factors of Indonesian muslim behavior in choosing halal products". Innovative Marketing 16, nr 4 (28.12.2020): 155–63. http://dx.doi.org/10.21511/im.16(4).2020.14.
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This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study by filling out questionnaires. There are nine variables in the questionnaire survey segment: personal social perception, halal certification, halal awareness, trust, subjective norms, satisfaction, attitude, religiosity, and interest. Data were obtained based on participants’ availability and willingness to participate in selecting the questionnaire. The approach used is quantitative descriptive, namely, factor analysis, to determine the factors that form variables. One of the most important results is that the nine variables were selected to create an element that significantly influences people’s behavior in choosing halal items. Next are satisfaction, personal social perception, subjective norms, attitude, halal certification, interest, trust, and halal awareness. The religiosity variable results give the most significant contribution of importance in shaping the variables. AcknowledgmentAuthors acknowledge the Covenant Faculty of Economics and Business of UIN Sunan Gunung Djati Bandung, who has supported this research.
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Al-Dabal, BadriaK. "Choosing a medical career: What influences secondary school female graduates?" Journal of Family and Community Medicine 5, nr 2 (1998): 53. http://dx.doi.org/10.4103/2230-8229.98351.
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Crane, Alan D., Andrew Koch i Chishen Wei. "Choosing the Precision of Performance Metrics". Journal of Financial and Quantitative Analysis 53, nr 4 (10.07.2018): 1911–35. http://dx.doi.org/10.1017/s0022109018000303.
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There is a standard trade-off in compensation contracts between the provision of incentives and insurance. We hypothesize that this trade-off influences the precision with which firm performance is measured. We find that firm outcomes are measured less precisely when chance plays a large role in these outcomes. Further, this precision is determined through the choice of shares outstanding. This has several novel implications. Nominal stock prices can remain constant over time, and firms with unpredictable cash flows should have more shares and lower stock price levels, all else equal. We find evidence consistent with these implications.
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Bechhofer, Frank, i David McCrone. "Choosing National Identity". Sociological Research Online 15, nr 3 (sierpień 2010): 13–25. http://dx.doi.org/10.5153/sro.2191.
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This paper examines national identity in England and Scotland, arguing that it is necessary to understand how people construe it instead of simply assuming that it is constructed from above by the state. It adds to qualitative data on this issue by discussing recent survey data, from the British and Scottish Social Attitudes surveys 2006, in which for the first time people are asked about their reasons for making a specific choice of national identity. In so doing it fleshes out the responses given to a well known survey question (the so-called ‘Moreno’ question) providing a greater understanding of what a large sample of people are saying when they make these territorial identity choices. The English and the Scots handle ‘national’ and ‘state’ identities differently, but the paper shows there is considerable similarity as regards reasons for choosing national identity. Both English and Scottish ‘nationals’, those placing greater weight on their ‘national’ as opposed to their ‘state’ identities, choose to do so mainly for cultural and institutional reasons. They are not making a ‘political’ statement about the break-up of Britain. At the British end of the scale, there are patterns in the English data which throw into doubt easy assertions about ‘being British’. Simply assuming, as some politicians and commentators do, that ‘British’ has singular meanings is unfounded. The future of the United Kingdom as presently constituted may lie in the hands of those who describe themselves as equally national (English or Scottish) and British. Devolution influences which national identity people choose in all three sets of national identity categories but these effects are sociologically most interesting in this group. Devolution seems to have encouraged them to stress the equality of the two nations in the British state, recognising that they are equal partners, that one can be equally proud of a national and a British identity, and that it is not necessary to choose one over the other.
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Rickels, David A., Edward C. Hoffman i William E. Fredrickson. "A Comparative Analysis of Influences on Choosing a Music Teaching Occupation". Journal of Research in Music Education 67, nr 3 (29.05.2019): 286–303. http://dx.doi.org/10.1177/0022429419849937.
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The purpose of this study was to compare motivations and influences of high school music students who express an interest in a career in music teaching and those who do not. A previous survey was adapted for the study and administered to a pre-college population that included musicians who stated a preference to pursue music teaching or other music careers and musicians who stated a preference for other nonmusic occupations. Items were analyzed using a discriminant analysis of principal components (DAPC) data reduction strategy, which used a principal components analysis as a first step to determine item loadings onto orthogonal components. The three occupation groups (music teaching, other music, and other nonmusic) were then compared using a discriminant analysis of the resulting components. The model correctly classified 69.8% of cases, with one significant component primarily separating both music groups from the nonmusic career group and three additional significant components separating the music teaching group from the other music careers group. Using this model, the choice of an occupation appears multidimensional, and discrete sources of influence (e.g., music teachers and music teaching experiences explored in prior studies) are not necessarily individually predictive of the overall choice to pursue music teaching.
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Ray, John C., Laura R. Hopson, William Peterson, Sally A. Santen, Sorabh Khandelwal, Fiona E. Gallahue, Melissa White i John C. Burkhardt. "Choosing emergency medicine: Influences on medical students’ choice of emergency medicine". PLOS ONE 13, nr 5 (9.05.2018): e0196639. http://dx.doi.org/10.1371/journal.pone.0196639.
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Ghazali, Ihwan, Salwa Hanim Abdul-Rashid, Siti Zawiah Md Dawal, Hideki Aoyama, Alva Edy Tontowi i Novita Sakundarini. "Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA". Sustainable Development 25, nr 6 (21.02.2017): 655–70. http://dx.doi.org/10.1002/sd.1685.
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Elwani, Resti Sri, i Firman Kurniawan. "Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja". Jurnal Komunikasi 12, nr 1 (3.05.2020): 64. http://dx.doi.org/10.24912/jk.v12i1.6654.
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Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. This study aims to examine how social media is used in social marketing for adolescents and how create an effective message on social media to increase adolescent awareness. The research was conducted through a descriptive qualitative approach to explain how social media is used as a channel for social marketing communication and how to create effective message on social media. Three informans were selected based on purposive sampling technique. Data collection was carried out by interview and literature study. The data analysis technique used in this study refers to Miles & Hubberman which consists of three subprocesses, namely data reduction, data presentation and drawing conclusions or verification. Social marketing theory is used for analysis to answer the problems in this study. The results showed that social media can be utilized as a social marketing communication channel for adolescent.But,low engagement of substance content compared to non-substance is a challenge faced by GenRe programs on social media. Frequency, consistency and involvement of influencers are some of the strategies that can be implemented to overcome these problems. Remaja mengalami periode yang sangat rentan yaitu masa transisi dari masa anak-anak menuju masa dewasa. Karena remaja tidak memiliki pengetahuan dan kesadaran bagaimana melewati masa transisi ini mengakibatkan remaja seringkali mengalami berbagai macam masalah. Program Generasi Berencana (GenRe) adalah salah satu intervensi untuk mengatasi masalah tersebut. Tingginya intensitas remaja dalam mengakses media sosial menjadi landasan program GenRe memilih media baru tersebut sebagai salah satu saluran komunikasi mereka. Penggunaan media sosial dianggap sebagai strategi komunikasi yang relevan dan sesuai bagi remaja. Penelitian ini bertujuan untuk mengkaji bagaimana media sosial digunakan dalam pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial untuk meningkatkan kesadaran remaja. Penelitian dilakukan melalui pendekatan kualitatif yang bersifat deskriptif untuk menggali informasi secara mendalam dari narasumber agar mendapatkan penjelasan bagaimana media sosial digunakan sebagai saluran komunikasi pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial. Tiga narasumber dalam penelitian ini dipilih berdasarkan teknik purposive sampling. Pengumpulan data dilakukan dengan wawancara dan studi literatur. Teknis analisis data yang digunakan dalam penelitian ini mengacu pada Miles & Hubberman yang terdiri dari tiga subproses, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teori pemasaran sosial digunakan untuk analisis dan membantu menjawab permasalahan dalam penelitian ini. Hasil penelitian menunjukkan media sosial dapat dimanfaatkan sebagai saluran komunikasi pemasaran sosial bagi remaja. Namun media sosial tidak dapat berdiri sendiri sehingga pemilihan omni-channel adalah strategi yang lebih efektif. Rendahnya engagement konten substansi dibanding nonsubstansi adalah tantangan yang dihadapi pemasaran sosial program GenRe di media sosial. Frekuensi, konsistensi dan pelibatan influencer adalah beberapa strategi yang dapat diimplementasikan untuk mengatasi permasalahan tersebut.
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Dick, Thomas P., i Sharon F. Rallis. "Factors and Influences on High School Students' Career Choices". Journal for Research in Mathematics Education 22, nr 4 (lipiec 1991): 281–92. http://dx.doi.org/10.5951/jresematheduc.22.4.0281.
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Women continue to be disproportionately underrepresented in science and engineering fields. A model for career choice is proposed that includes both the direct and indirect effects that socializers can play in determining career choices. A sample of 2213 high school seniors from nine schools in Rhode Island were surveyed about their academic and career choices and the perceived influences on those choices. Parents and teachers were perceived to be influences on career choice more often for students (both men and women) choosing careers in engineering and science than for those not choosing such careers. Pay was a more important factor in career choice for men in general, and genuine interest was a more important factor for women not choosing careers in engineering or science. However, these gender differences do not appear among students with extremely strong mathematics and science coursework backgrounds, even though there remains a marked disparity in the proportion of men to women planning careers in engineering or science. Teachers may play a particularly important role in influencing the career choice of some of these women. Equity of access and encouragement in mathematics and science is certainly a necessary, but insufficient, condition for improving the representation of women in science and engineering.
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Barnacle, Mykell, Allison Peltier, Heidi Saarinen, Christine Olson i Dean Gross. "Targeting the nurse practitioner workforce: Influences and barriers in choosing rural practice". Journal of Nursing Education and Practice 12, nr 4 (10.12.2021): 51. http://dx.doi.org/10.5430/jnep.v12n4p51.
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Background and objective: Recruitment and retention of primary care providers are projected to worsen in rural regions. Nurse practitioners (NPs) are a crucial solution to the shortage of primary care providers in rural America. Little research exists regarding factors influencing new NPs’ decisions to practice in rural settings, as well as practice readiness. The purpose of this study is to explore factors influencing new NPs’ decision to practice in rural settings.Methods: A survey of family nurse practitioner (FNP) graduates in a rural state was conducted. The survey measured rural background, current practice environment, the impact of rural clinical experiences on readiness to practice, and perceptions of rural NP practice.Results: The data collected over five years (N = 42) indicated several factors that influenced an NP’s decision to choose a position in a rural or underserved setting. A wide scope of practice, rural roots, a desirable job offer, and strong relationships were influential when choosing rural practice.Conclusions: Most respondents (69%) were not practicing in rural or underserved areas. Among those who were, the ability to practice to the full scope of education and autonomy were the most important factors. However, respondents were also apprehensive and intimidated with the broad skill set required in rural care. Implications: This study provides insight into factors and barriers for new graduate NPs in choosing a rural practice setting as well as possible solutions to the rural workforce shortage.
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Zhao, Youning. "Motivations for Chinese Students Choosing a college Major". Journal of Education, Humanities and Social Sciences 2 (13.07.2022): 307–17. http://dx.doi.org/10.54097/ehss.v2i.825.
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This study aimed at exploring the main determinants of college major choice in China, and how factors stemming from the rational choice framework contribute to the final decision. Based on China’s Gaokao policy, this paper evaluated the fitness of rational choice theory for Chinese students choosing college majors and analyzed the decision mechanisms adopting primary and secondary effects, Coleman’s model, and the thin and thick models. Specifically, the choice of a college major is a result generated by the balance of risks, costs, and benefits, influenced by preferences and values, and shaped by certain macro-level conditions. Certain social influences have been emphasized in Chinese society.
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Basu, Shankha, i Krishna Savani. "Choosing Among Options Presented Sequentially or Simultaneously". Current Directions in Psychological Science 28, nr 1 (26.12.2018): 97–101. http://dx.doi.org/10.1177/0963721418806646.
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When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies support the idea that viewing options simultaneously encourages people to compare the options and to focus on the ways in which the options differ from each other. In contrast, viewing options sequentially encourages people to process each option holistically by comparing the option with previously encountered options or a subjective reference point. Integrating research from judgment and decision making, consumer behavior, experimental economics, and eyewitness identification, we identify ways in which the different processing styles elicited by sequential- and simultaneous-presentation formats influence people’s judgment and decision making. This issue is particularly important because presenting options either sequentially or simultaneously is a key element of choice architecture.
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P. Downey, James, Ronnie Mcgaughey i David Roach. "Attitudes and Influences toward Choosing a Business Major: The Case of Information Systems". Journal of Information Technology Education: Research 10 (2011): 231–51. http://dx.doi.org/10.28945/1502.
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Pangkey, Patrick, i Meisie L. Mangantes. "THE INFLUENCES OF CAREER GUIDANCE ON THE ACCURACY OF CHOOSING VOCATIONAL SCHOOLS DEPARTEMENT". Educouns Journal: Jurnal Pendidikan dan Bimbingan Konseling 1, nr 2 (30.11.2020): 55–57. http://dx.doi.org/10.53682/educouns.v1i2.697.
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Future planning needs to be implemented from an early age. Lack of career guidance leads to a lack of career information for students, which affects student career decisions. The purpose of this study was to determine the relationship between career guidance and the accuracy of choosing a vocational school student major. This type of research was experimental. The study population was 80 Vocational High School students. From the results of the study, it was known that career guidance influenced the accuracy of choosing a vocational school student major. This was dominated by the finding that each student was able to choose a major according to their talents and interests.
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Rodd, Melissa, Michael Reiss i Tamjid Mujtaba. "Qualified, But Not Choosing STEM at University: Unconscious Influences on Choice of Study". Canadian Journal of Science, Mathematics and Technology Education 14, nr 4 (2.10.2014): 330–45. http://dx.doi.org/10.1080/14926156.2014.938838.
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