Gotowa bibliografia na temat „Cause-related marketing”
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Artykuły w czasopismach na temat "Cause-related marketing"
Holmes, John H., i Christopher J. Kilbane. "Cause-Related Marketing". Journal of Nonprofit & Public Sector Marketing 1, nr 4 (14.10.1993): 67–84. http://dx.doi.org/10.1300/j054v01n04_05.
Pełny tekst źródłaRentschler, Ruth, i Greg Wood. "Cause Related Marketing". Services Marketing Quarterly 22, nr 1 (14.05.2001): 57–69. http://dx.doi.org/10.1300/j396v22n01_05.
Pełny tekst źródłaLiu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen i Yantai Chen. "Cause-related marketing". International Marketing Review 37, nr 4 (25.09.2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.
Pełny tekst źródłaKozłowski, Wojciech, i Ewelina Sobotko. "Role of Altruistic Attitudes in Cause-Related Marketing". Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, nr 2 (17.08.2017): 123. http://dx.doi.org/10.17951/h.2017.51.2.123.
Pełny tekst źródłaMani Kanta, Kota Neela, D. V. Ramana D. V Ramana i A. Mayur Kumar. "Cause Related Marketing: A Study on Purchase Intention". Indian Journal of Applied Research 3, nr 2 (1.10.2011): 190–93. http://dx.doi.org/10.15373/2249555x/feb2013/66.
Pełny tekst źródłaNejati, Mehran. "Successful cause-related marketing". Strategic Direction 30, nr 8 (8.07.2014): 35–37. http://dx.doi.org/10.1108/sd-11-2013-0091.
Pełny tekst źródłaCen Lu Lay, Ika Gunawan, Felicia Abednego i Shirleen Natasha. "Pengaruh Cause Related Marketing Terhadap Trust In Cause Related Marketing Dan Brand Loyalty". Jurnal E-Bis (Ekonomi-Bisnis) 5, nr 2 (23.10.2021): 409–24. http://dx.doi.org/10.37339/e-bis.v5i2.540.
Pełny tekst źródłaHeidarzadeh Hanzaee, Kambiz, Mona Sadeghian i Saeed Jalalian. "Which can affect more? Cause marketing or cause-related marketing". Journal of Islamic Marketing 10, nr 1 (4.03.2019): 304–22. http://dx.doi.org/10.1108/jima-04-2016-0028.
Pełny tekst źródłaRobinson, Stefanie Rosen, Caglar Irmak i Satish Jayachandran. "Choice of Cause in Cause-Related Marketing". Journal of Marketing 76, nr 4 (lipiec 2012): 126–39. http://dx.doi.org/10.1509/jm.09.0589.
Pełny tekst źródłaHanda, Meenakshi, i Shruti Gupta. "Digital cause-related marketing campaigns". Journal of Indian Business Research 12, nr 1 (10.02.2020): 63–78. http://dx.doi.org/10.1108/jibr-09-2019-0285.
Pełny tekst źródłaRozprawy doktorskie na temat "Cause-related marketing"
Alcheva, Valentina, Cai Yonggang i Zhao Lingyan. "Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?" Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5739.
Pełny tekst źródłaAmerican Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. This strategywhere a company declares to spend a defined amount of money for a special causein order to push up its sales is called Cause-Related Marketing. Now more andmore companies use the cause-related marketing strategy as a way out of saturatedmarkets and growing consumer awareness. Billions of dollars are spent every yearin cause campaigns.
Because it is a relatively new approach many researches has shown interest in thismarketing communication strategy. However, there is still lack in the field ofcause-related marketing and especially in the consumer part.
This is also the field of interest for this dissertation and in particular how doescause-relates marketing strategy shape consumer attitude, perception and buyingbehaviour? In order to find out the answer of this question we relied on differenttheories and in addition we conducted a questionnaire among international students.
The results, even though restricted trough the sample, showed that there is aconnection between the cause-related marketing and buying behaviour andattitude. Consumers are more likely to support companies which are engaged incause campaigns and tend to develop positive attitude toward this company and itsproducts. The research was limited to sample of students who took part in thequestionnaire. A further investigation in this field could deliver deeperinformation and be useful for companies and researchers in the field of marketingcommunication and marketing strategies.
Pieper, Pia. "A study of cause related marketing : Key factors for an efficient cause related marketing strategy". Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171499.
Pełny tekst źródłaHuppertz, Anne. "Cause-Related-Marketing Auswirkungen und Einflussfaktoren". Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2913308&prov=M&dok_var=1&dok_ext=htm.
Pełny tekst źródłaŠanderová, Lenka. "Cause-related marketing a principy jeho fungování". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76081.
Pełny tekst źródłaEriksson, Isabelle, i Greta Rönnberg. "Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram". Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105941.
Pełny tekst źródłaKarotchanka, Tatsiana. "Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9133.
Pełny tekst źródłaKuncová, Veronika. "Vnímání cause related marketingu českým spotřebitelem". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124628.
Pełny tekst źródłaJirsáková, Šárka. "Efektivita Cause Related Marketingu v České republice". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11106.
Pełny tekst źródłaBeckmann, Malin, i Florentine Noll. "Cause-related Marketing : A qualitative study into Millennials’ perception". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26769.
Pełny tekst źródłaBergstén, Amanda, i Cecilia Olsson. "Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25755.
Pełny tekst źródłaKsiążki na temat "Cause-related marketing"
Galan-Ladero, M. Mercedes, Clementina Galera-Casquet i Helena M. Alves, red. Cause-Related Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65455-9.
Pełny tekst źródłaStumpf, Marcus, i Iris Teufl. Cause related Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-3718-6.
Pełny tekst źródłaRoos, Melanie. Cause related Marketing in Deutschland. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3935-7.
Pełny tekst źródłaCause related marketing: Who cares wins. Oxford: Butterworth-Heinemann, 1999.
Znajdź pełny tekst źródłaHuber, Frank, Stefanie Regier i Maxime Rinino. Cause-Related-Marketing-Kampagnen erfolgreich konzipieren. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-8165-3.
Pełny tekst źródłaArmieri, Anna Maria. Cause-related marketing: An integral part of marketing strategy?. London: LCP, 2001.
Znajdź pełny tekst źródłaAdkins, Sue. The cause related marketing guidelines: Towards excellence. London: Business in the Community, 1998.
Znajdź pełny tekst źródła1957-, Thompson Marjorie, red. Brand spirit: How cause related marketing builds brands. Chichester: Wiley, 2001.
Znajdź pełny tekst źródłaLauper, Patricia. Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6721-3.
Pełny tekst źródłaSimpson, M. A review of the development of cause-related marketing. Dublin: University College Dublin, 1995.
Znajdź pełny tekst źródłaCzęści książek na temat "Cause-related marketing"
Boenigk, Silke, i Peter Schubert. "Cause-Related Marketing". W International Encyclopedia of Civil Society, 1–7. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-99675-2_9513-1.
Pełny tekst źródłaBeise-Zee, Rian. "Cause-Related Marketing". W Encyclopedia of Corporate Social Responsibility, 321–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_551.
Pełny tekst źródłaPressley, Cindy L. "Cause-Related Marketing". W Global Encyclopedia of Public Administration, Public Policy, and Governance, 677–83. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-20928-9_2593.
Pełny tekst źródłaStumpf, Marcus. "Cause Related Marketing". W Handbuch Fundraising, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08461-5_15-1.
Pełny tekst źródłaStumpf, Marcus. "Cause Related Marketing". W Handbuch Fundraising, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-08461-5_15-2.
Pełny tekst źródłaStumpf, Marcus. "Cause Related Marketing". W Handbuch Fundraising, 145–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-08191-1_15.
Pełny tekst źródłaPressley, Cindy L. "Cause-Related Marketing". W Global Encyclopedia of Public Administration, Public Policy, and Governance, 1–7. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31816-5_2593-1.
Pełny tekst źródłaStumpf, Marcus. "Cause Related Marketing". W Handbuch Fundraising, 167–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-18211-3_15.
Pełny tekst źródłaÁsványi, Katalin. "Cause-Related Marketing". W Encyclopedia of Sustainable Management, 1–5. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-02006-4_934-1.
Pełny tekst źródłaDurand, Aurélia. "Cause-Related Marketing". W Marketing and Globalization, 497–547. New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315474175-12.
Pełny tekst źródłaStreszczenia konferencji na temat "Cause-related marketing"
Choi, Hyewon, i Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING". W Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.
Pełny tekst źródłaPasko, Olga, Vasiliy Gerneshiy i Irina Suvorova. "Collaboration and Cause-related Marketing in Eco-friendly Hospitality". W Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/cesses-19.2019.301.
Pełny tekst źródłaVyravene, Revadee, i Fazlul K. Rabbanee. "DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.02.
Pełny tekst źródłaWitek, Lucyna. "CONSUMER PERCEPTION TOWARDS THE CAUSE RELATED MARKETING ON THE POLISH MARKET". W 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.018.
Pełny tekst źródłaKuo, Ying-Feng, i Li-Te Liu. "The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions". W MoMM '14: The 12th International Conference on Advances in Mobile Computing and Multimedia. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2684103.2684170.
Pełny tekst źródłaChen, Danzhi, i Heng Du. "Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference". W 2022 International Conference on Management Engineering, Software Engineering and Service Sciences (ICMSS). IEEE, 2022. http://dx.doi.org/10.1109/icmss55574.2022.00018.
Pełny tekst źródła"An Assessment of Customer Perception of Corporate Social Responsibility (CSR) Through Cause Related Marketing (CRM) Initiatives". W International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014009.
Pełny tekst źródłaTan, Caroline S. L. "DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.05.02.
Pełny tekst źródłaCiunova-Shuleska, Anita, Nikolina Palamidovska-Sterjadovska i Irena Bogoevska-Gavrilova. "DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?" W Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0011.
Pełny tekst źródłaMisankova, Maria, Jana Kliestikova, Anna Krizanova i Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges". W Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.
Pełny tekst źródłaRaporty organizacyjne na temat "Cause-related marketing"
Diddi, Sonali, Cammie Hensley i Karen Hyllegard. Consumer Attitudes towards LGBT Homeless Youth Cause Related Marketing Campaign: Application of Self Schema Theory. Ames: Iowa State University, Digital Repository, listopad 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1561.
Pełny tekst źródłaMeyers, Beth. The role of cause involvement, attitude toward cause-related marketing and perceived motivations in predicting consumers’ intentions to participate in a CRM campaign. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-948.
Pełny tekst źródłaLee, Ji Yeong, i Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.
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