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Tsang, Kok-chu Adrian. "Efficient pricing and its application to Hong Kong cable television". Hong Kong : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20718056.
Pełny tekst źródłaLam, Lung Eric, i 林龍. "Cable television in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1991. http://hub.hku.hk/bib/B31963894.
Pełny tekst źródłaSchmiedl, Dominic. "Crisis and Masculinity on Contemporary Cable Television". Doctoral thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-176166.
Pełny tekst źródłaChiu, Yiu-kwong. "Interactive television : market, management, technologies & uncertainties /". Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17957655.
Pełny tekst źródłaTsang, Kok-chu Adrian, i 曾國柱. "Efficient pricing and its application to Hong Kong cable television". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31977790.
Pełny tekst źródłaMcGuinness, William Scott Carleton University Dissertation Communication. "Cable television regulation in Canada: a critical perspective". Ottawa, 1993.
Znajdź pełny tekst źródłaWiser, Elliott H. "Interviews with founders of twenty-four-hour local cable news channels why and how they started the business /". Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6678.
Pełny tekst źródłaThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 22, 2008) Includes bibliographical references.
Khaunte, Sunil Upendra. "Contention based reservation access on the upstream cable channel". Thesis, Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/13759.
Pełny tekst źródłaGolden, Scott. "An analysis of basic cable television rates for the year 2000 in Wisconsin". Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001goldens.pdf.
Pełny tekst źródłaLiu, Fang. "Determinants of cable system product diversification : an investigation of the U.S. cable systems". Diss., Connect to online resource - MSU authorized users, 2006.
Znajdź pełny tekst źródłaTitle from PDF t.p. (viewed on June 19, 2009) Includes bibliographical references (p. 108-116). Also issued in print.
Chiu, Yiu-kwong, i 趙耀光. "Interactive television: market, management, technologies & uncertainties". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267063.
Pełny tekst źródłaHatrisse, Xavier. "New components for passive optical network and cable television". Thesis, Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/15002.
Pełny tekst źródłaPichler, Marie Helen. "Copyright problems of satellite and cable television in Europe". Thesis, McGill University, 1986. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=65445.
Pełny tekst źródłaLau, Ming Cheung. "A wide-band CMOS synthesizer for cable tuner applications /". View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?ELEC%202005%20LAU.
Pełny tekst źródłaKang, Jun-Seok. "Entry and growth of basic cable programming networks an industry and policy analysis /". [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3358926.
Pełny tekst źródłaTitle from PDF t.p. (viewed on Feb. 8, 2010). Source: Dissertation Abstracts International, Volume: 70-05, Section: A, page: 1464. Adviser: David Waterman.
Wei, Jing-Huey, i n/a. "A case study in the introduction of cable television : Taiwan, television and the international context". University of Canberra. Communication, 1993. http://erl.canberra.edu.au./public/adt-AUC20061110.121240.
Pełny tekst źródłaMalhotra, Vivek. "The development of local television in the UK : can new technologies and the new media facilitate its growth? An examination of the conditions for development". Thesis, Liverpool John Moores University, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.321358.
Pełny tekst źródłaWalton, Wade B. "An exploration of the development of Berkscable's community service efforts and programs an historical case study /". Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1991. http://www.kutztown.edu/library/services/remote_access.asp.
Pełny tekst źródłaSource: Masters Abstracts International, Volume: 45-06, page: 2724. Abstract precedes thesis as 3 preliminary leaves. Typescript. Includes bibliographical references (leaf 48).
Rojo, Pizarro Rodrigo. "¿Cuáles son las variables que determinan la compra de publicidad de TV pago en Chile?" Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/136629.
Pełny tekst źródłaEn la actualidad las empresas tienen múltiples alternativas de medios de comunicación en los cuales realizar sus actividades de marketing las que van desde medios tradicionales como la TV Abierta, Radio, Prensa Escrita y Vía Pública, hasta medios emergentes como la TV de Pago, los Medios Online y Cine. En este mercado, en el que la TV es el líder, ha visto la ocurrencia de varios fenómenos nuevos. Hace un par de años la Televisión Abierta, el principal medio de comunicación en términos de resultados publicitarios y de volumen de inversión, ha visto disminuir su participación en el mercado publicitario y actualmente se encuentra sumida en una crisis que ha llevado a reestructuraciones y despidos. En este contexto, las señales de TV de Pago en el país asoman como un medio alternativo interesante al poseer características comunicacionales similares a la TV Abierta (desde ser consumido en el mismo aparato, el Televisor; hasta que los mensajes publicitarios pueden ser en los mismos formatos de audio y video, integraciones en programas, entre otros), pero con características particulares al tener menores tarifas promedio, mayor fragmentación de las audiencias al tratarse de una gran cantidad de señales que se traduce en una alta capacidad de segmentación del público objetivo para la comunicación de las diferentes empresas y sus marcas. Por su volumen y hegemonía, la TV abierta ha sido frecuente objeto de estudio, respecto de las determinantes de la inversión en ese medio. Sin embargo, no ha ocurrido lo mismo con la TV de pago. Hasta ahora no existen estudios en el país que permitan identificar qué variables determinan la inversión publicitaria en las señales de esta plataforma, por lo que en la presente investigación se examinará qué variables asociadas a la inversión publicitaria son determinantes de este medio de forma de poder predecir sus resultados y determinar sus atributos versus la TV Abierta. Para ello se realizaron dos estudios mediante regresión lineal múltiple considerando datos mensuales desde Enero 2005 hasta Diciembre 2014 para ver el efecto de las variables en la inversión total del medio y respecto del total de inversión en TV. En primer lugar, se identificó que la Audiencia de la Televisión de Pago es significativa y positiva tanto para el monto total de inversión en señales de este tipo como en el share respecto a TV Abierta, lo que reafirma el hecho de que un medio de comunicación es válido como plataforma publicitaria a medida que éste tiene una audiencia relevante. En segundo lugar, se encontró que la Televisión de Pago, contrario a lo que indica la literatura sobre la publicidad, se comporta de forma anticíclica respecto de la situación económica (medida en base a la variación del IMACEC promedio de los últimos 12 meses) al dar una relación significativa pero negativa en ambos estudios (Estudio 1: β = -0,368, p0,001; Estudio 2: β = -0,039, p0,05). En tercer lugar, se determinó que las empresas toman sus decisiones de inversión publicitaria en base a la situación económica de mediano plazo y no en relación a la situación económica inmediata. En base a lo anterior se puede afirmar que las señales de Televisión de Pago funcionan como un medio de comunicación distinto a la TV Abierta, al ser más atractivas en periodos donde la TV Abierta languidece. Probablemente esto está asociado al nivel de tarifas más bajo y alta segmentación del medio, lo que permite emitir un mayor número de spots a lo largo de un mayor número de señales, logrando un mayor alcance y frecuencia de la comunicación pero sin lograr necesariamente un Rating Total (GRP) similar a la Televisión Abierta. Lo que hace destacar a la TV de Pago para determinados objetivos de marketing asociados a branding y alcance de la comunicación, especialmente en periodos donde las marcas necesitan más de este tipo de actividades.
Wong, Yuen-kin, i 黃元堅. "Attitudes of Hong Kong citizens towards the introduction of cable television". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264554.
Pełny tekst źródłaChipty, Tasneem. "Strategic uses of organizational form : evidence from the cable television industry". Thesis, Massachusetts Institute of Technology, 1993. http://hdl.handle.net/1721.1/12696.
Pełny tekst źródłaWoodruff-Balthaser, Diane M. "A case study of the essential components in the development of a half-hour local cable newscast". Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1997. http://www.kutztown.edu/library/services/remote_access.asp.
Pełny tekst źródłaSource: Masters Abstracts International, Volume: 45-06, page: 2725. Typescript. Abstract precedes thesis as preliminary leaves [1-2]. Includes bibliographical references (leaves 30-31).
Mott, W. E. Albarran Alan B. "Political agenda-setting in cable news as a possible technique for securing an audience niche". [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3935.
Pełny tekst źródłaWise, Andrew Stewart. "Does Cable Television Face a Nationwide Competitor in Direct Broadcast Satellite Service?" Thesis, Virginia Tech, 2000. http://hdl.handle.net/10919/33545.
Pełny tekst źródłaMaster of Arts
Goodwin, Peter. "The television policies of the UK administrations of Margaret Thatcher and John Major 1979-1997". Thesis, University of Westminster, 1999. https://westminsterresearch.westminster.ac.uk/item/945y0/the-television-policies-of-the-uk-administrations-of-margaret-thatcher-and-john-major-1979-1997.
Pełny tekst źródłaChen, Minghua Serfes Konstantinos. "Essays on bundling and a la carte pricing in a two-sided model /". Philadelphia, Pa. : Drexel University, 2010. http://hdl.handle.net/1860/3310.
Pełny tekst źródłaGrondoudis, Andreas. "X-machine based specification and design for testing of the CATV protocol". Thesis, University of Sheffield, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340170.
Pełny tekst źródłaXIE, MING-YI, i 謝明益. "Cable television optical transmission system". Thesis, 1992. http://ndltd.ncl.edu.tw/handle/67885712952468391561.
Pełny tekst źródłaHernandez, Lopez Nitza M. "The impact of centralized franchising and decision-making on the social productivity of cable television in Puerto Rico". 1989. http://catalog.hathitrust.org/api/volumes/oclc/22289410.html.
Pełny tekst źródłaTypescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 313-330).
Jethro, Song, i 宋學維. "Cable Television Use , and Political Knowledge". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/55465054444008960175.
Pełny tekst źródłaTeng, Chou Yen, i 周彥騰. "The Construction and Management of Local Cable Television Digital Archive:The Case of Hsinchu Chen-Dao Cable Television". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/j54n54.
Pełny tekst źródła玄奘大學
大眾傳播研究所
102
ABSTRACT To accommodate to requirements of related regulations and concretize the concept of media access, in recent decade cable television providers form their own crew to produce programs about local politics, cultures, economy, and life, and broadcast with their own channels. A great quantity of accumulated audiovisual materials represents the most valuable collective memory; however, due to inappropriate management, these valuable materials cannot be retrieved and searched easily. In the digital era, local cable television providers attempt to repair and organize analog videos, and tailor a digital archive system in order to preserve these precious materials. Through participating in the process of Hsinchu Chen-Dao digital archive plan, the author learned about the motivation of and how to proceed to create the archive system; how to explore management strategies and establish a value-added plan; and how local televisions preserve their cultural assets.
Wang, Kuo-hui, i 王國徽. "The Discussion of Problems and Solutions of Single Cable Television Operator, During Digitizing Cable Television in Taiwan". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52376940561020066216.
Pełny tekst źródła世新大學
企業管理研究所(含碩專班)
98
Cable TV has been developed more for than a decade in Taiwan , and has been through many transformations and disputes. Due to the highly competitive nature in the industry, the Cable TV penetration in Taiwan has become the highest in Asia. The next step in the market is the digitization of Cable TV. Digital cable has the potential to expand upon the existing standard by offering more channels, programs and overall services to the customer base. The Taiwan government expressed explicitly that it would take back the wireless analogy signal in 2012, and its next step would be to digitize the entire Cable TV in Taiwan. Undoubtedly, the digitization of Cable TV will the first priority of the existing service providers. At present, five MSO(s) have already carried out the digitization of Cable TV for many years with varying degrees of success. This discussion covers the entire Taiwan single cable television operators as the subject .While its research goal is to understand the challenges and difficulties faced when single operators enter into digitizing cable television from the analogy signal without the supports from the consortiums or foreign investors. This discussion can also demonstrates the problems and solutions for why they hesitate in four segments which are “the development of public policy”, “the technical category surface”, “the financial structural plan” and “the point of view of consumers”.
Lee, Sooyoung. "Korean cable television as the public sphere". 1996. http://catalog.hathitrust.org/api/volumes/oclc/37173902.html.
Pełny tekst źródłaTypescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 287-297).
"Market cable through segmentation". Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889051.
Pełny tekst źródłaThesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 101-104).
Questionnairies also in Chinese.
ABSTRACT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
ACKNOWLEDGMENT
CHAPTER
Chapter 1. --- INTRODUCTION --- p.1
Chapter 1.1 --- Overview --- p.1
Chapter 1.1.1 --- Reason for Study --- p.1
Chapter 1.1.2 --- Approach for Study --- p.2
Chapter 1.2 --- Market Overview --- p.4
Chapter 1.2.1 --- Market Definition --- p.4
Chapter 1.2.2 --- Competitions --- p.5
Chapter 1.2.3 --- Market Size --- p.7
Chapter 1.3 --- Company Profile --- p.11
Chapter 1.3.1 --- Overview --- p.11
Chapter 1.3.2 --- Product --- p.12
Chapter 1.3.3 --- Pricing --- p.13
Chapter 1.3.4 --- Distribution --- p.14
Chapter 1.3.5 --- Promotion --- p.15
Chapter 1.3.6 --- Market Share and Penetration --- p.15
Chapter 1.4 --- Research Objectives --- p.16
Chapter 2. --- LITERATURE REVIEW --- p.17
Chapter 2.1 --- Market Segmentation --- p.17
Chapter 2.1.1 --- Benefits of Market Segmentation --- p.18
Chapter 2.1.2 --- Characteristics of a Market Segment --- p.19
Chapter 2.1.3 --- Psychographic Segmentation --- p.20
Chapter 2.2 --- Cable TV Industry --- p.27
Chapter 2.2.1 --- Reasons of subscribing Cable TV --- p.27
Chapter 2.2.2 --- Comparison of Cable subscribers and non-subscribers --- p.29
Chapter 2.2.3 --- Other related issues --- p.30
Chapter 3. --- RESEARCH OBJECTIVES --- p.33
Chapter 3.1 --- Strategic Problems --- p.33
Chapter 3.2 --- Research Problems --- p.33
Chapter 4. --- RESEARCH METHODOLOGY --- p.35
Chapter 4.1 --- Exploratory Study --- p.35
Chapter 4.2 --- Questionnaire Design --- p.36
Chapter 4.2.1 --- Basic Construct --- p.36
Chapter 4.2.2 --- Pilot Survey --- p.36
Chapter 4.2.3 --- Final Version --- p.37
Chapter 4.3 --- Sampling --- p.38
Chapter 4.3.1 --- Survey Subject --- p.38
Chapter 4.3.2 --- Sampling Size --- p.39
Chapter 4.3.3 --- Sampling Method --- p.40
Chapter 4.3.4 --- Representativeness Enhancing Arrangements --- p.40
Chapter 4.3.5 --- Fieldwork --- p.42
Chapter 5. --- IDENTIFICATION OF MARKET SEGMENTS --- p.45
Chapter 5.1 --- Survey Result --- p.45
Chapter 5.1.1 --- Summary of Data --- p.45
Chapter 5.1.2 --- Response Rate --- p.47
Chapter 5.1.3 --- Weighting System --- p.47
Chapter 5.2 --- Factor Analysis --- p.48
Chapter 5.2.1 --- Needs of Factor Analysis --- p.48
Chapter 5.2.2 --- Factors Identification --- p.49
Chapter 5.2.3 --- Interpretation of Factors --- p.51
Chapter 5.3 --- Cluster Analysis --- p.53
Chapter 5.3.1 --- Preliminary Transformation --- p.53
Chapter 5.3.2 --- Determination of Number of Clusters --- p.55
Chapter 5.3.3 --- Clusters Identification --- p.58
Chapter 6. --- INTERPRETATION AND PROFILING OF MARKET SEGMENTS --- p.59
Chapter 6.1 --- Overall Profile --- p.59
Chapter 6.1.1 --- Demographic Information --- p.59
Chapter 6.1.2 --- Media Consumption --- p.60
Chapter 6.2 --- Segmentation Analysis --- p.61
Chapter 6.2.1 --- Segment 1 - Conservative TV Dependents --- p.61
Chapter 6.2.2 --- Segment 2 - Fashion Followers --- p.62
Chapter 6.2.3 --- Segment 3 - Yuppies --- p.63
Chapter 6.2.4 --- Segment 4 - Value Minders --- p.64
Chapter 6.2.5 --- Segment 5 - Conservative TV Satisfiers --- p.65
Chapter 6.2.6 --- Segment 6 - Community and Family Carers --- p.66
Chapter 6.3 --- Media Consumption Pattern --- p.70
Chapter 6.3.1 --- Daily Media Usage & Cable Subscription Patterns --- p.70
Chapter 6.4 --- Other Findings --- p.75
Chapter 6.4.1 --- Most Favorite Television Programs --- p.75
Chapter 6.4.2 --- Reason for Cable subscription --- p.76
Chapter 6.4.3 --- Reasons of not subscribing Cable --- p.76
Chapter 7. --- LIMITATION OF THE STUDY --- p.80
Chapter 8. --- DISCUSSION --- p.82
Chapter 8.1 --- Current Achievement --- p.82
Chapter 8.1.1 --- Product Life Cycle --- p.82
Chapter 8.1.2 --- Image Built --- p.83
Chapter 8.2 --- "Who Subscribe, who not?" --- p.84
Chapter 8.3 --- Reasons of Subscribing --- p.86
Chapter 8.4 --- Reasons of Not Subscribing --- p.87
Chapter 8.5 --- Marketing Niches --- p.88
Chapter 9. --- RECOMMENDATION --- p.90
Chapter 9.1 --- Target Segments --- p.90
Chapter 9.2 --- Product Strategy --- p.91
Chapter 9.2.1 --- General Aspects --- p.91
Chapter 9.2.2 --- Program Mix --- p.91
Chapter 9.3 --- Promotion Strategy --- p.96
Chapter 9.3.1 --- Personal Selling --- p.97
Chapter 9.3.2 --- Advertising --- p.97
Chapter 9.3.3 --- Free Trial --- p.98
Chapter 9.4 --- Pricing Strategy --- p.99
Chapter 9.5 --- Distribution Strategy --- p.99
Chapter 10. --- CONCLUSION --- p.100
BIBLIOGRAPHY
APPENDICES
Chapter APPENDIX A --- DESCRIPTION OF CABLE CHANNELS
Chapter APPENDIX B --- SUBSCRIPTION PACKAGES OF CABLE TV
Chapter APPENDIX C --- PILOT QUESTIONNAIRE
Chapter APPENDIX D --- FINAL VERSION QUESTIONNAIRE (ENGLISH)
Chapter APPENDIX E --- FINAL VERSION QUESTIONNAIRE (CANTONESE)
Chapter APPENDIX F --- INTERVIEWER GUIDELINES
Chapter APPENDIX G --- LIST OF AIO STATEMENTS
Chapter APPENDIX H --- CHOICE BROAD
Chapter APPENDIX I --- FACTOR MATRIX
Chapter APPENDIX J --- PSYCHOGRAPHIC PROFILES OF SIX SEGMENTS
Chapter APPENDIX K --- DEMOGRAPHIC PROFILES OF ALL RESPONDENTS
Chapter APPENDIX L --- DEMOGRAPHIC PROFILES OF SIX SEGMENTS
Chapter APPENDIX M --- MOST FAVORITE TELEVISION PROGRAM TYPES
Chapter APPENDIX N --- MOST FAVORITE CABLE TV CHANNELS
"The business definition of cable TV in Hong Kong". Chinese University of Hong Kong, 1989. http://library.cuhk.edu.hk/record=b5885984.
Pełny tekst źródłaSomers, Caedmon David Austen. "Fault detection in cable modem networks". 2004. http://hdl.handle.net/1828/518.
Pełny tekst źródłaHargadon, Robert. "Uncommon carriers : Canadian cable television policy (1968-1990)". Thesis, 1990. http://spectrum.library.concordia.ca/5487/1/MM59174.pdf.
Pełny tekst źródłaHSIEH, PEI-CHUN, i 謝佩純. "Legal Analysis on the Cable Television Digitization Policies". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h6avpm.
Pełny tekst źródła東吳大學
法律學系
102
Improvement of media is essential of democracy and pluralistic society. Considering the importance of freedom of expression, the relevant rules may be changed and amended with societal needs. With the development of digital technology, telecoms and cable TV operators may provide converging service. The competent authority trying to make channels under the same controls and create a fairer circumstances to competition. This research of theme defined cable TV digital of policy formed and the promoted, main in currently wired TV digital conversion stage of policy design issues, and terminals and bottleneck facilities of issues, and public channel and the homemade channel of concern, and Group paid of select, and operating district expanded, requirements, and media self-discipline, and guarantees consumers and the respect vulnerable interests and the promoting comments free of democratic value.
yen-jung, Lo, i 駱彥融. "Merger & Acquisition of Taiwan's Cable Television Systems". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05846520859640092920.
Pełny tekst źródła國立交通大學
傳播研究所
93
M&A is a very popular term for a company’s competency. Under the tendency of chasing scale, M&A is the shortcut to scale expansion. While the global firms are vigorously adopting M&A, these acts between domestic cable system operators gradually stop to proceed. With the past years of cable TV industry development, the M&A acts of domestic cable TV operators have made a very stunning history and formed the contemporary cable TV industry scale. This study attempts to explore the M&A acts and motives of cable system operators in the past and future and conclude all the factors may affecting cable system operators’ M&A acts. Other than understanding the media consolidation from the angle of M&A, we also try to examine whether the unique characters within media industry itself may affect the M&A motives and acts, and hence contribute to different results from other firms. First of all, a copy of sophisticated poll is sent to all contemporary system operators to collect the information of M&A motives and acts they choose in the past and future. Secondly, ten relevant people are chosen to be interviewees. By taking intensive interviews, this study hopes to generalize the factors affecting cable M&A acts in the future. It’s found that 80% of system operators have taken M&A acts, mainly merger and purchase of stock. At the very outset, local system operators adopt merger, and then purchase of asset becomes the major way for MSO to acquire system operators trans-divisionedly. By and large, scale economy, synergy and scope economy are the three main motives of M&A acts. Besides, the unique character of scale economy and high fixed cost within cable TV industry always drive itself to undertake M&A to pursue bigger business scale. The three main motives will keep on affecting cable system operators to take M&A in the future. When the amount of system operators stabilizes, the M&A intention of the two systems operators will be higher than the monopolizer in a single area. Therefore, the deregulation of division restriction will apparently influence their M&A acts.All in all, industry scale, legal factors and telecom cross-industry competition will inter-influence the M&A strategy formulation of cable system operators. However, there are still many details and regulations needed to be carefully worked out. In this way, it can be assured that the cable systems development process will be a splendid story without over monopoly and consolidation.
林瑋庭. "Determinants of profitability in the taiwan's cable television". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/16770236559331769678.
Pełny tekst źródłaYang, Ling-Jiunn, i 楊凌郡. "The Research of Satellite and Cable Television Industry and Internationalization of Television Channels". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/50721185512210564177.
Pełny tekst źródła國立臺灣大學
國際貿易學系
84
This article is going to discuss the characteristic of sate- llite television, the relationship between channel and cable, the internationalization of channels. We defind that the satellite television is consisted with three parts. The upper operators are uplink companies, the middle operators are channels and the down operators are cable systems. There are not only competitive & complementary but also stable & changing relationship between channel operators and cable systems Because the footprint of satellite is big enough to cover several countries, the spillover situation is more serious pro- blem. Besides, the different standard for content of culture, program and language has caused many problems between countries. The are five attitudes that governments treat satellite channel operators: fewer limits, vitual supression, regulated openness, illegal openness, suppressive openness. There are five motives that force satellite channel operators to go to internationalization: market seeking, resource based, oligopolistic interaction, follow-the-clients. We can use owner- ship specific advantages, location specific advantages, interal- ization advantages to explain the conditions that satellite channel operators need. The satellite channel operators use co- production, programs export & import, foreign direct investment, joint venture and agency to enter new markets. Localization is the most important strategy for channel operators use in inter- national markets. We suggest channel operators to estabish well financial system and seeking for niche, so they can alive after investing so much money. We slao suggest channel operators use strategy alliance to enchance capability and they can seek Global Chinese Market as an international goal in the future.
"Proposal for a marketing plan for Hong Kong cable company's new cable television channels". Chinese University of Hong Kong, 1990. http://library.cuhk.edu.hk/record=b5886368.
Pełny tekst źródłaThesis (M.B.A.)--Chinese University of Hong Kong, 1990.
Bibliography: leaves 19-20.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iv
LIST OF CHARTS AND TABLES --- p.vi
PREFACE --- p.ix
CHAPTER
Chapter 1. --- INTRODUCTION --- p.1
Chapter 2. --- RESEARCH OBJECTIVES --- p.3
Chapter 3. --- CABLE TELEVISION: DEVELOPMENT AND BIBLIOGRAPHY
Development of Cable Television in the West
Origins --- p.4
Growing Popularity --- p.5
Changing Nature --- p.5
Present Situation --- p.6
General Services Offered by Cable Television --- p.6
History and Development of Hong Kong Cable TV --- p.14
Advertising on Cable Television
Information on Cable Television Subscribers --- p.17
"Cable TV vs ""Traditional"" TV with respect to Advertising" --- p.17
Bibliography --- p.19
Chapter 4. --- PROFILE REPORTS
Company Profile --- p.21
Product Profile
Programming --- p.22
Advertising --- p.24
Market Profile
Media Scene --- p.25
Television --- p.26
Demographics --- p.30
Advertising --- p.33
Future Development --- p.38
Chapter 5. --- RESEARCH METHODOLOGY
Research on Advertisers/ Advertising Agencies
Objectives --- p.39
Research Design --- p.40
Data Collection Instrument --- p.40
Response --- p.41
Research on Household Subscribers
Objectives --- p.41
Research Design --- p.42
Data Collection Instrument --- p.42
Response --- p.42
Chapter 6. --- FINDINGS AND INTERPRETATION
Research on Advertisers/ Advertising Agencies
Response and Demographics of Respondents --- p.43
Advertising --- p.43
Cable Advertising --- p.44
Research on Households
Response and Demographics of Respondents --- p.48
Factors affecting decisions about subscribing to cable TV --- p.48
Media time-spending pattern --- p.52
Families' opinions on TV programmes --- p.56
Chapter 7. --- RECOMMENDATIONS
Marketing Objectives
Household --- p.64
Programming --- p.65
Advertising --- p.65
Marketing Strategies for Household Subscription
Product --- p.66
Pricing --- p.67
Promotion --- p.68
Marketing Strategies for Advertising
Product --- p.69
Pricing --- p.70
Promotion --- p.71
APPENDICES
Chapter 1. --- Chinese Version of Questionnaire for Households
Chapter 2. --- English Version of Questionnaire for Households
Chapter 3. --- Questionnaire for Agencies /Advertisers
Chapter 4. --- List of Channels Proposed by Hong Kong Cable Communications
GLOSSARY
Ying-Chang, Chu, i 朱英彰. "Design of Cable Television Network Real -Time Monitoring Systems". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5mzrm8.
Pełny tekst źródła國立高雄應用科技大學
電子工程系
105
Cable Television (CATV) basic architecture is the Optical Fiber Hybrid Coaxial network (HFC), vulnerable to external factors interference compared with other networks is a high risk of the network, because the network set up In the outdoors, often due to external damage or typhoon and climate factors, in order to be able to immediately control the quality of the network and collection of relevant parameters; quickly remove the obstacles, the Internet management is one of the most important part. This paper uses a function such as graphical user interface, including program setting, device setting, system setting, account setting and other functions and traffic monitoring program (MRTG).It is through simple network management protocol (SNMP) and router (Router), cable modem terminal system (Cable Modem Termination System, CMTS), Switch, Web Server, Application Server equipment; Collect all the Alpha UPS, cable modem (Cable Modem, CM) and digital machine box (Set-Top Box, STB) inside the MAC number data into the database, through the machine room polling server and cable data Machine terminal system; for the HFC network Online Cable Modem and STB (Set-Top Box) for power level (PL),Modulation Error Ratio (MER),Bit Error Rate (BER), Bit Error Rate (BER)Signal-to-noise ratio (SNR) polling action, and asked the relevant parameters into the database, the system program automatically match the actual obstacles, in the daily operation, the monitoring system Operation can detect network barriers in a timely manner.
Liu, Ching-Yi, i 劉靜怡. "Research on The Principle of Monopoly of Cable Television". Thesis, 1993. http://ndltd.ncl.edu.tw/handle/64073134198796191959.
Pełny tekst źródłaHUANG, CHAO CHIN, i 黃朝琴. "A STUDY OF THE MANAGEMENT OF THE CABLE TELEVISION". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/14754818287028169167.
Pełny tekst źródłaFU, HORNG，CHIN, i 洪清復. "THE STRATEGY GROUP RESEARCH OF CABLE TELEVISION SYSTEM COMPANIES". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/10978431750592738793.
Pełny tekst źródłaTSENG, JU-TSUNG, i 曾儒聰. "Select the Store Personnel for Cable Television System Operator". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59979841258220730951.
Pełny tekst źródła銘傳大學
新媒體暨傳播管理學系碩士在職專班
104
Due to unprecedented wave of digital convergence among cable TV, telephone, and computer these days, the research is focusing on how to select suitable store personnel for enterprises. The increases in competition of Taiwanese cable TV system operators and the responsibilities for hirig a professional store personnel not only protect the enterprises, but also enhance profitability and competitive advantage among both existing and new customers. The purpose of this paper is to provide cable TV system operator in Taiwan to select store personnel under fuzzy environment. The fundamental concepts we have adopted include the fuzzy Delphi method, fuzzy set theory, and multi-criteria decision making method. we propose 3 criteria and 19 sub-criteria to construct the hierarchical structure for selecting store personnel. The fuzzy Delphi method is integrated with the eigenvector method to obtain the weight of criteria. The concepts of normal triangular fuzzy number and linguistic variables “importance” and “appropriateness” are used to assess the importance weighting of sub-criterion and appropriateness of the alternatives under each sub-criterion. Through the hierarchy integration, we obtain the fuzzy overall evaluation of store personnel, and use Chen’s ranking method to determine optimal one. This research takes the Taiwan fixation media Co., LTD as an example to illustrate the decision-making process for store personnel selection. The research result also provide to the company for their future reference.
Burull, Jeanne Rowley. "Cable television the struggle over public interest, 1965-1975 /". 1988. http://catalog.hathitrust.org/api/volumes/oclc/17567357.html.
Pełny tekst źródłaTypescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 135-140).
Wang, Tai-Sheng, i 王台生. "A Study On the Competitiveness of Cable Television Digitization". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/71759021920560610754.
Pełny tekst źródłapaul-liang, Liu, i 劉柏良. "The effects in price of vertical integration between cable television systems and pay cable networks". Thesis, 1998. http://ndltd.ncl.edu.tw/handle/78713219702793426098.
Pełny tekst źródła銘傳大學
財務金融學系
86
Vertical ownership ties between multiple cable television system operators(MSOs) and cable programming networks have recently attracted policy attention.This paper intends to do research from the view of firms. For the unobservables, we use Heckman two-step procedure to provide unbiased measures.