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Kiani, Gholam Reza. "Business-to-business advertising effectiveness in the Web context". Thesis, Henley Business School, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.481276.
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Rigato, Carlos Alberto. "Uso da internet na pós-venda de serviços business-to-business". Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-02052013-155630/.
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No intuito de melhor entender a situação atual, objeções, limitações e perspectivas de uso da internet na pós-venda de serviços business-to-business, este estudo objetivou avaliar por que e como a internet está sendo ou não utilizada nas atividades de pós-venda de serviços de impressão corporativa e propor sugestões de melhoria desse uso para o público acadêmico científico e para os praticantes de gestão. Para isso, foi realizada uma pesquisa exploratória usando estudo de casos com duas revendas de serviços de impressão corporativa. Como síntese dos padrões das descobertas, tem-se que: a internet tem sido utilizada para obter maior agilidade na correção de problemas e na leitura dos contadores de impressão nos equipamentos; os recursos mais utilizados são o e-mail, o portal e o acesso remoto a equipamentos do cliente, o que representa um uso básico e, à medida em que se evolui na oferta de serviços de impressão, o uso da internet se torna mais complexo; a mídia social, incluindo as redes sociais, não é utilizada nem existe uma estratégia definida para seu uso; o estilo de venda voltado para a solução de problemas e o planejamento baseado em valor influenciam o uso da internet, enquanto que a venda pessoal gera no cliente uma expectativa de que a pós-venda também seja presencial; esse uso da internet pode impactar positivamente o composto de marketing, apesar de muitos dos benefícios não estarem sendo explorados; por parte dessas revendas, a internet não tem sido melhor utilizada por falta de conhecimento de seus benefícios e de suas restrições e por falta de enfoque estratégico e prioritário dos seus gestores; o próximo passo seria usar melhor o que já existe implementado e expandir esse uso para os demais clientes. Por fim, foram apresentadas sugestões de melhoria desse uso.In order to better understand the current situation, objections, limitations and perspectives of internet use in the business-to-business after-sales services, this study aimed to evaluate why and how the internet is being used or not in activities of after-sales service in corporate printing and propose suggestions for improvement of such use to the scientific academic public and to the practitioners of management. For such, an exploratory study using case study with two resellers of corporate printing services was conducted. As summary of the findings of the patterns it follows that: the internet has been used to achieve greater agility to correct problems and to read the counters on the printing equipment; the most used resources are e-mail, portal and remote access to customer equipment, which represents a basic use and, as it evolves in offering of printing services, internet usage becomes more complex; social media, including social networks, is not used, nor is there a defined strategy for its use; the selling style oriented to problem solving and the value-based planning influence the use of internet, while the personal selling, used by such resellers, generates an expectation that the after-sales attendance is also a personal one. That use of the internet can positively impact the marketing mix, although many of the benefits are not being exploited; by those resellers, the internet has not been used for lack of better knowledge of its benefits and of its restrictions and lack of strategic and priority focus of its leaders; the next step would be to make better use of what is already in place and expand that use to other customers. Finally, suggestions have been made to improve such use.
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Buchhold, Frank. "Business to business : Internet-Marktplätze im Blickpunkt des europäischen und deutschen Kartellrechts /". Berlin : Tenea, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013220944&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
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Doris, Ngoh Sondi. "Improving approaches to promoting business on the Internet". Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81774.
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Перший розділ "Теоретичний аналіз основних термінів" зосереджений на огляді існуючої літератури в соціальних мережах щодо маркетингових стратегій, просування бізнесу та реклами бізнесу.
Другий розділ "Методи реклами бізнесу в Інтернеті" зосереджується на практичній частині маркетингу соціальних медіа за допомогою Instagram, різних методах маркетингу соціальних медіа, націлюванні на маркетинг соціальних медіа, копірайтингу як частині соціальних медіа.
У третьому розділі "Аналіз використання методів просування бізнесу в Інтернеті та їх вдосконалення" було проведено опитування з метою аналізу сучасного етапу використання різних методів просування бізнесу в Інтернеті його власниками. За результатами було висловлено пропозиції щодо вдосконалення методів просування бізнесу в Інтернеті.
Науковою новизною отриманих результатів є унікальні дані, отримані в результаті опитування власників бізнесу з Камеруну та України та рекомендації, складені на його основі.
Результати магістерської роботи можуть бути використані представниками МСП для покращення результатів просування бізнесу в Інтернеті.The first chapter “Theoretical analysis of main terms” is concentrated on reviewing the existing literature of social media for marketing strategies, promotion of businesses and advertising of businesses. The second chapter “Methods of advertising of business on the Internet” focuses on the practical part of the social media marketing using Instagram, different methods of social media marketing, targeting as social media marketing, copywriting as a part of social media. In the third chapter “Analysis of the use of methods of promoting business on the Internet and their improvement” a survey was conducted to analyze the current stage of using different methods of promoting a business on the Internet by its business owners. Based on the results, suggestions were made on how to improve the methods of promoting a business on the Internet. The scientific novelty of the obtained results is a unique data received via a survey of business owners from Cameroon and Ukraine and the recommendations which were made on its base. The results of the master's work can be used by representatives of SMEs to improve the results of promoting business on the Internet.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective". CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.
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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective". CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.
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Eid, R. A. M. "Business-to-business international Internet marketing : adoption, implementation and implications : an empirical study of UK companies". Thesis, University of Bradford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539462.
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Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5". CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.
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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.
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Lihotzky, Nikolai. "Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich /". Wiesbaden : Deutscher Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36161702X.pdf.
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Ociansson, Anna. "Business- to businessrelationer i det föränderliga nätverkssamhället : - En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet". Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1443.
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We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with the
purpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.
This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies’ communication and marketing on the Internet. The study also focuses on the effects on the communication and business to
business relations when they are placed on the Internet.
The study points to that the personal contact is extremely important for the business to business relations. For this essay I have been interviewing six persons from four different companies. From all the interviews I have got the result that the personal meetings between
the business to business companies and their costumers are irreplaceable. The companies I have met during my work with this study do not work much with communication via Internet. It is not either common that they market them self on the World Wide Web. All the four companies have their own homepage on the World Wide Web. On the web page they present the company and give the visitors information about the products of the company.
The interviews have also given me insights in that strategic planning for communication and marketing on the Internet, do not is a matter of course for business to business companies. Maybe the most important results of this study are that the business to business companies do not let the Internet affect their contacts and relations and that the things they communicate via Internet do not contains the same important topics as their communication face to face.
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Steinack, Sebastian. "Web 2.0 in der Business-to-Business-Kommunikation was bietet der Einsatz der neuen Internet-Tools dem Fachzeitschriften-Markt?" Giessen VVB Laufersweiler, 2008. http://d-nb.info/992958814/04.
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Burgess, Stephen Keith 1958. "Business-to-consumer interactions on the Internet : a model for small businesses". Monash University, School of Information Management and Systems, 2001. http://arrow.monash.edu.au/hdl/1959.1/8027.
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Dzaja, Stefan [Verfasser]. "Legal aspects of internet banking related to international business transactions / Stefan Dzaja". München : GRIN Verlag, 2005. http://d-nb.info/1180912160/34.
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Dethof, Sascha. "Anforderungen des deutschen und europäischen Kartellrechts an Business-to-Business Internet-Marktplätze : eine rechtliche Würdigung mit Hinweisen für die Praxis /". Aachen : Shaker, 2004. http://www.gbv.de/dms/spk/sbb/recht/toc/38513603X.pdf.
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Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages". CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.
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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.
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Proença, Inês Marto. "Planeamento de comunicação em contexto de Business to Business (B2B) : plano de comunicação integrada de marketing para a empresa Sigma Quadrado". Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14651.
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Mestrado em MarketingEste trabalho consiste num plano de comunicação integrada de marketing para uma agência de publicidade especializada no canal internet, e tem como principal objetivo (1) aumentar a taxa de fidelização dos clientes, mantendo 50% dos clientes existentes, no ano de 2018 (2) aumentar em 60% o número de novos clientes, e por fim (3) alinhar o posicionamento percecionado com o desejado pela empresa. De modo a atingir estes objetivos, e de acordo com a estratégia definida, foram escolhidas várias áreas de atuação, como a comunicação interna, comunicação online, social media, publicidade, vendas pessoais e new business, parcerias e database marketing CRM.
This research paper consist of an integrated marketing communication plan for an advertising agency specialized in the internet channel. The main objectives is (1) to increase customer?s loyalty rate, by maintaining 50% of existing customers in 2018, (2) increase the number of new clients by 60% and finally (3) align the perceived position with the desired by the company. In order to reach this objective, several areas of action were chosen, such as internal and online communication, social media, advertising, personal and new business sales, partnerships and database marketing CRM.
info:eu-repo/semantics/publishedVersion
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Rao, Sally L., i n/a. "The Impact of Internet Use on Inter-Firm Relationships in Service Industries". Griffith University. School of Marketing, 2003. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030812.164252.
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Internet marketing and relationship marketing are becoming prevalent in Australian firms. The advent of the internet has created numerous opportunities for marketing professionals to enhance current marketing practices, including relationship marketing. However, the investigation of marketing relationships in an internet environment is scant. Further, there appears to be no investigation of this phenomenon within the context of Australian service industries. Thus this research attempts to bridge the gap that exists between academia and practitioners by investigating internet-facilitated relationship marketing. Given these gaps in the literature, the research problem investigated in this research is: How does B2B internet use affect inter-firm relationships in service industries? The literature does not investigate this research problem in any depth. However, a framework about internet-facilitated marketing relationship in the extant literature was integrated and synthesised with literature about internet marketing and relationship marketing to arrive at three research issues: RI 1: How does level of internet use affect structural and social bonds in an inter-firm relationship? RI 2: How do structural bonds interact with social bonds in an internet environment? RI 3: How do structural and social bonds determine relationship outcomes in an internet environment? To investigate these three research issues, a combination of qualitative and quantitative two-stage methodological approach was used. The first stage was eleven convergent interviews to build on the extant literature and to further confirm and refine the theoretical framework. In the second stage, a survey methodology was used to test the model about internet-facilitated inter-firm relationships in Australian business internet banking users. Data was analysed and the hypotheses specified in the main model were tested using structural equation modelling techniques. Thus this research involved both theory building and theory testing. The findings of this research have implications for the three research issues. The results for the first research issue showed that the internet has little negative impact on relational bonding in the B2B context. That is, technology-mediated transactions in financial services may not be detrimental to established relationships because trade efficiencies are more of a concern for businesses rather than the social aspects. Information technology-enabled connectivity can facilitate trade efficiency, therefore the relationship. Moreover, the impact of internet use on relational bonds of trust and dependence is moderated by the length of B2B internet use. That is, a longer period of dealing with an exchange partner on the internet facilitates relational bonding. The findings for the second research issue were that most interrelationships between structural and social bonds in an internet environment are in line with the generic literature. The findings for the third research issue are related to the relational outcome as a result of bonding. Although the internet has little direct impact on commitment and intention to stay, it contributes indirectly to the relational outcomes through structural and social bonding. In addition, the findings of this research highlight some important issues in relationship marketing research. That is, inter-relationships of the relational constructs depend on the context in which the relationship exists. The main contribution of this theory building research is the development and confirmation of a final theoretical framework about internet-facilitated inter-firm relationships. That framework is a contribution because it is the first rigorously researched step towards understanding the important confluence of two new and powerful streams of business activity of internet marketing and relationship marketing. This thesis has both theoretical and practical implications in the area of internet marketing and relationship marketing. The framework was built from theory and empirical research to represent this process and provides a foundation for further research.
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Rao, Sally L. "The Impact of Internet Use on Inter-Firm Relationships in Service Industries". Thesis, Griffith University, 2003. http://hdl.handle.net/10072/366887.
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Internet marketing and relationship marketing are becoming prevalent in Australian firms. The advent of the internet has created numerous opportunities for marketing professionals to enhance current marketing practices, including relationship marketing. However, the investigation of marketing relationships in an internet environment is scant. Further, there appears to be no investigation of this phenomenon within the context of Australian service industries. Thus this research attempts to bridge the gap that exists between academia and practitioners by investigating internet-facilitated relationship marketing. Given these gaps in the literature, the research problem investigated in this research is: How does B2B internet use affect inter-firm relationships in service industries? The literature does not investigate this research problem in any depth. However, a framework about internet-facilitated marketing relationship in the extant literature was integrated and synthesised with literature about internet marketing and relationship marketing to arrive at three research issues: RI 1: How does level of internet use affect structural and social bonds in an inter-firm relationship? RI 2: How do structural bonds interact with social bonds in an internet environment? RI 3: How do structural and social bonds determine relationship outcomes in an internet environment? To investigate these three research issues, a combination of qualitative and quantitative two-stage methodological approach was used. The first stage was eleven convergent interviews to build on the extant literature and to further confirm and refine the theoretical framework. In the second stage, a survey methodology was used to test the model about internet-facilitated inter-firm relationships in Australian business internet banking users. Data was analysed and the hypotheses specified in the main model were tested using structural equation modelling techniques. Thus this research involved both theory building and theory testing. The findings of this research have implications for the three research issues. The results for the first research issue showed that the internet has little negative impact on relational bonding in the B2B context. That is, technology-mediated transactions in financial services may not be detrimental to established relationships because trade efficiencies are more of a concern for businesses rather than the social aspects. Information technology-enabled connectivity can facilitate trade efficiency, therefore the relationship. Moreover, the impact of internet use on relational bonds of trust and dependence is moderated by the length of B2B internet use. That is, a longer period of dealing with an exchange partner on the internet facilitates relational bonding. The findings for the second research issue were that most interrelationships between structural and social bonds in an internet environment are in line with the generic literature. The findings for the third research issue are related to the relational outcome as a result of bonding. Although the internet has little direct impact on commitment and intention to stay, it contributes indirectly to the relational outcomes through structural and social bonding. In addition, the findings of this research highlight some important issues in relationship marketing research. That is, inter-relationships of the relational constructs depend on the context in which the relationship exists. The main contribution of this theory building research is the development and confirmation of a final theoretical framework about internet-facilitated inter-firm relationships. That framework is a contribution because it is the first rigorously researched step towards understanding the important confluence of two new and powerful streams of business activity of internet marketing and relationship marketing. This thesis has both theoretical and practical implications in the area of internet marketing and relationship marketing. The framework was built from theory and empirical research to represent this process and provides a foundation for further research.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Faculty of Commerce and Management
Full Text
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Aklouf, Youcef. "Intégration du modèle d'ontologie PLIB et des services web dans les échanges inter-entreprises : applications au business to business (B2B)". Poitiers, 2007. http://www.theses.fr/2007POIT2275.
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De nouveaux modèles et standards de commerce électronique ont été développés ces dernières années particulièrement pour le commerce de type B2B (Business-to-Business). Ces modèles décrivent et formalisent les processus métier gérant les collaborations entre partenaires dans un échange commercial. En parallèle, de nouveaux modèles de caractérisation des données de produits se développent pour représenter les produits complexes des entreprises industrielles. Le modèle PLIB (ISO-13584) représente implicitement les composants répétitifs par l’intermédiaire de contraintes décrivant les composants de chaque famille. Actuellement, les standards du commerce électronique dans ses deux types (vertical, horizontal) manipulent et décrivent les données de produits de façon insuffisante. De plus, les différents modèles de représentation et de caractérisation de données de produits de la communauté Ingénierie des Connaissances décrivent techniquement et de façon très précise les données de produits dans des catalogues électroniques. Ces modèles à leur tour, souffrent de l’absence de protocoles d’affaires gérant les activités commerciales. L’objet de cette thèse consiste à définir un modèle d’échange pour le commerce électronique professionnel (B2B) intégrant les ontologies de domaine, les modèles de processus métier et le paradigme des Services Web. Ce modèle supporte les mécanismes permettant d’assurer cette orthogonalité, c’est-à-dire permettant d’intégrer des modèles de contenu avec ceux des processus métier.
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Dethof, Sascha [Verfasser]. "Anforderungen des deutschen und europäischen Kartellrechts an Business-to-Business Internet-Marktplätze : Eine rechtliche Würdigung mit Hinweisen für die Praxis / Sascha Dethof". Aachen : Shaker, 2004. http://d-nb.info/1170545513/34.
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Eriksson, Erik, i Tobias Larsson. "How employees use internet as a medium of communication and how it affects interpersonal business-to-business (B2B relationship) creation and building?" Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124624.
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In this research we are evaluating how internet affects interpersonal business relationships. We have noticed t at t xisting it ratur t at t u s up n int rn t’s effects are mainly concerned with “that” and “what” internet affects. What we want to study is ”how” internet affects and in this study, how employees use internet as a medium and how internet affects interpersonal business relationship creation and building. This study is driven by our own curiosity as we want to learn more about this field as we will most probably come across it later in our careers. The study was conducted through a comparative case study design where the data was gathered through interviews with seven individuals who uses internet in their working life to communicate with customers. The interviews allowed us to see that internet was used in different ways and that the communication had different aims. We adopted the thematic analysis method when analyzing our data and found that int rn t’s ff t n busin ss r ati ns ips diff r d b tw n diff r nt bran s. It a s became evident that different individuals used it to different degrees when it came to actually creating and building relationships with the medium. From our finding we can conclude that: Internet does affect interpersonal business relationship creation and building but the effect might be both positive and negative depending on the user of the medium. The change inflicted on the business relationships by internet was also dependent on the line of business.
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Souza, Irlei Homero de. "Migração de valor do produto para o cliente: estratégia aplicada ao comércio eletrônico business-to-consumer". reponame:Repositório Institucional do FGV, 2001. http://hdl.handle.net/10438/5820.
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Made available in DSpace on 2010-04-20T20:20:46Z (GMT). No. of bitstreams: 0
Previous issue date: 2001-04-09T00:00:00ZAnalisa as opções estratégicas para as empresas de comércio eletrônico que vendem produtos e serviços a consumidores finais. Formula um modelo de desenho estratégico baseado em 4 pontos: atenção, confiança, personalização e fidelidade. Aplica o modelo proposto na análise do sucesso do modelo de negócios da empresa Amazon.com.
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Lacoursière, Marc. "Proposed uniform rules for business-to-business payments on the Internet, adaptation of documentary credit rules for North American small and medium-size enterprises". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/NQ66353.pdf.
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Júnior, Domingos Antônio Pereira Creado. "Classificação de modelos de negócio no mundo B2B: um estudo exploratório". Universidade de São Paulo, 2004. http://www.teses.usp.br/teses/disponiveis/18/18140/tde-31072017-113113/.
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O conceito de modelo de negócio pode ser utilizado para descrever e entender empresas. Ele determina que devemos entender um negócio utilizando os serviços que são prestados, as empresas (e seus papéis) envolvidas e a forma de faturamento que o empreendedor terá sobre o serviço. O conceito ganhou muita atenção com a explosão dos portais B2B que surgiram nos últimos anos na internet. Estes portais são empreendimentos que ofertam serviços que intermediam as interações entre as empresas. Com a reorganização da sociedade em redes globais de empresas, tais portais têm diante de si uma grande variedade de serviços a serem prestados, assim tornando a abordagem dos modelos de negócio um elemento fundamental para o entendimento do valor agregado pelos empreendedores do setor B2B. Mas faltam trabalhos de organização e sistematização desses modelos, e os próprios empreendedores brasileiros não vêm demonstrando entendimento sobre eles. Assim, no presente trabalho, serão organizados e sistematizados os conceitos de modelos de negócio, eCommerce e B2B, bem como será feita uma proposta de classificação destes modelos de negócio, de tal forma que pesquisadores e empreendedores possam utilizar este texto como base em seus estudos a respeito desses portais na internet.Business models concept can be used to describe and understand all kind of enterprises. Using this concept one can understand a business by the services been delivered, the enterprises (and their roles) been involved and the invoicing return over the service. This concept became an buzzword during the recently explosion of B2B portals over the internet. These B2B portals are enterprises that offer brokerage services between other enterprises. With the sudden reorganization of society over global net of enterprises, these portals have a huge business opportunity for delivering a wide variety of services, becoming the business model a central element for understanding the aggregated value been proposed by each B2B portal. But there are a poor number of published materials around the organization and classification of these business models and brazilian entrepreneur does not seem to understand these business models. In this work the concept of business models, eCommerce and B2B will be organized and a classification of possible business models will be proposed. The proposed classification could be used by researchers and entrepreneurs as a tool for their studies about these portals over the internet.
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Nüesch, Rebecca. "Potential eines Service-Portals im B2C-Bereich am Beispiel MARON AG". St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04607305001/$FILE/04607305001.pdf.
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Nydegger, David. "From Web 2.0 to Business 2.0 Best Practices and Revenue Strategies for a New Generation of the Web /". St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01652890002/$FILE/01652890002.pdf.
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Monsarrat, Jonathan Graves 1968. "Adapting massively multiplayer Internet computer games to the mainstream market : a business plan for Turbine Entertainment Software". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/32707.
Pełny tekst źródłaStreszczenie:
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2001.Vita.
Includes bibliographical references.
Massively multiplayer (MMP) games are the most lucrative segment of the Internet gaming market, which is the fastest growing segment of the entire computer game and videogame market. Currently, the MMP game market is dominated by three game developers: Turbine Entertainment Software, Verant, and Origin, a division of Electronic Arts. MMP games are costly to build, and require cutting-edge technology and ongoing support. However, in addition to the retail revenue that standard computer games earn, MMP games also bring in a monthly fee from each customer. Unfortunately, while large, the MMP game market is limited because only avid computer gamers value the MMP game experience enough to pay monthly fees. However, in the United States alone, 100 million people play board games and card games, creating an enormous market for leisure computer games like chess, checkers, and blackjack. Companies like Uproar, Gamesville, and Pogo.com have capitalized on this opportunity. Their mainstream customers demand to play for free, so these companies make a profit through web advertisements, keeping their costs down, and high volume. These game are not massively multiplayer. There is an opportunity to combine the two fields - to make a MMP game that has mainstream appeal. For a company like Turbine Entertainment Software, whose successful game Asheron's Call - written for avid computer garners - has dominated the MMP game market, is this a real opportunity? What are the customer appeal factors, industry drivers, and market trends that would make this hybrid game a success? What are the vertical channels and partnering opportunities that will allow Turbine to self-publish its games, host a web site portal, and own the customer relationship directly instead of through a third party? Can Turbine become a highly valued "hot" Internet company? This thesis is a business plan that lays out the market opportunity, a strategic vision for Turbine, a competitive study, company management, and an action plan including risks. This business plan will be used for due diligence for Turbine's next strategic round of financing.
by Jonathan Graves Monsarrat.
M.B.A.
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Hartung, Aurica. "Südafrikanisches und deutsches E-Commerce-Recht im Vergleich : Ansätze zur Optimierung des Rechtsrahmens für grenzüberschreitende elektronische B2B-Transaktionen /". Baden-Baden : Nomos, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016136972&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Duarte, Rafael Clever Gomes. "Cultural Issues: A Barrier to the Development of E-Business Activities in Brazil". Ohio University / OhioLINK, 2004. http://www.ohiolink.edu/etd/view.cgi?ohiou1102516550.
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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce". Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.
Pełny tekst źródłaStreszczenie:
To date much of the literature on consumers concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative.
In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers views about each concern.
It seems that at a higher level, consumers concerns have shifted. The literature suggests that in the past consumers concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?')
This study suggests that now consumers concerns focus on the fact that Internet shopping is a form of shopping as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will as a matter of course - address to their satisfaction issues such as the privacy of their personal information.
While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.
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Carrião, Renato Lewenthal. "Method to represent IoT solutions during the Business Model Design of a Product-Service System (PSS)". Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/18/18156/tde-12112018-141032/.
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Considering the competitiveness of global markets within an ever-changing environment, a company\'s Business Model should be able to innovate constantly to capture value within the company, while addressing better the customer needs. The PSS Business Model represents an innovation while providing value to the customer supported by a combination of products and services. However, the PSS Business Model also needs to innovate constantly. The Internet of Things (IoT) comprises networked objects able to interact with each other and to people, to reach common goals with a high level of efficiency, thus presenting potential to create a new value proposition to PSS Business Model Design. However, the existing literature represents an IoT solution into PSS Design, using either technical constructs or a high level free textual description. The goal of this study is to propose a \"Method to support the representation of IoT solutions during the PSS Business Model Design\". The method was developed based on the Design Research Methodology (DRM), comprising three research stages. During the first and second stages, a literature review was conducted to generate theoretical requirements for guiding the proposition of the method. During the third stage, the requirements were developed, and multiple case studies using secondary sources were used to propose the method in theory. During the final activity of the third stage, an exploratory application of the method for a Driverless PSS Car Sharing were applied and its results, as well as all the method\'s artifacts, were object of an initial evaluation by a focus group. The results indicated that method has potential to provide a common language for the PSS Business Model designers, while providing detailed information, to be added to the dimensions of a PSS Business Model that comprises IoT solutions.Considerando a competitividade dos mercados globais dentro de um ambiente de constante mudança, o modelo de negócio de uma empresa deve ser capaz de inovar constantemente, capturando valor dentro da empresa ao mesmo tempo em que atende melhor as necessidades dos clientes. O modelo de negócio de PSS representa uma inovação ao entregar valor ao cliente através de uma combinação de produtos e serviços. No entanto, o modelo de negócio de PSS também precisa inovar constantemente. A Internet das coisas (IoT) compreende objetos em rede capazes de interagir uns com os outros e com as pessoas, para alcançar metas comuns com elevado nível de eficiência. Dessa forma, apresenta potencial para criar a nova proposta de valor para o desenho de modelo de negócio de PSS. No entanto, a literatura existente representa a solução de IoT usando ou constructos técnicos, ou um nível alto de descrição textual. O objetivo deste estudo é propor um \"Método de representação de soluções de internet das coisas (IoT) durante o design de um modelo de negócios de um Sistema produto-serviço (PSS)\". O método foi desenvolvido com apoio da Design Research Methodology (DRM), sendo composto de três fases de investigação. Durante a primeira e a segunda fase, realizou-se uma revisão da literatura para gerar requisitos teóricos para orientar a proposição de método. Durante a terceira fase, foram desenvolvidos requerimentos e analisados múltiplos estudos de caso, usando fontes secundárias, para propor o método na teoria. Durante a atividade final da terceira fase foi realizada uma aplicação exploratória do método, em um caso de um PSS de \"uso compartilhado de carros\" usando um carro autônomo. Em seguida todos os artefatos do método, e os resultados dessa aplicação exploratória, foram objeto de uma avaliação inicial por um grupo focal. Os resultados indicaram que o método tem potencial para fornecer uma linguagem comum para os desenvolvedores de modelo de negócio de PSS, proporcionando informações detalhadas, a serem adicionadas às dimensões de um modelo de negócio de PSS.
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Burman, Anna, i Ida Stjernström. "Factors Important for Rapid Internationalization : A Multiple Case-Study of Born Global Internet-Based Service Firms in Sweden". Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137477.
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The evolution of globalization and technology have changed the playground for international business and made it possible for smaller businesses to compete internationally among large and capital intensive companies. Markets become increasingly alike with converging product preferences and changing the world into one large integrated marketplace easily accessible for firms of all sizes. Recent research in the field of International Business has shed light on small firms that rapidly become international market players, called “born globals” (BGs). These firms’ behavior contradicting traditional theory, such as the Uppsala Model, which propose that internationalization is an incremental process where firms must gain market knowledge and psychical distance to markets to internationalize. The Uppsala Model describes internationalization as a relatively resource-demanding process. However, the BGs most often have scarce resources, but still manages to enter several markets simultaneously. Previous studies have focused on manufacturing exporting BGs when investigate this relatively new phenomenon. Yet, little light is shed on BG service firms and their internationalization. The purpose of this study is to investigate the facilitating factors of resource-scarce Internet-based service BGs’ internationalization and barriers connected to it. Thus, this study aims to fill the research field of BG Internet-based service firms with more empirical data. The research questions are formulated as followed: RQ1: What important factors enable internationalization for Swedish born global Internet-based service firms? RQ2: Do the perceived barriers to internationalization for SMEs apply to Swedish born global Internet-based service firms, or are there other barriers present in their internationalization? As a theoretical framework, the researchers have combined three main theories, explicitly the Resource-Based View, Dynamic Capabilities and Business Models. Further, SMEs’ perceived barriers to internationalization are included in the theoretical framework as a sub-theory, to investigate if those barriers apply to BG Internet-based service firms. The researchers have performed a qualitative exploratory multiple-case study including six Swedish companies. The empirical data acquired is presented in a case-by-case structure relating back to the theoretical framework. The data has further been analyzed in a thematic way based on theories using the cross-case analysis technique. From the study, the researchers have found that the most important factors enabling internationalization for Swedish BG Internet-based service firms are an internationally standardized business model, human capital, and the level of dynamic capabilities. Regarding SME’s perceived barriers to internationalization, no clear pattern was found regarding the sample firms’ perceived barriers to internationalization. Which implies that more research is needed in this area.
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Barancová, Leona. "Analýza implementace elektronického obchodu společnosti". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222343.
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The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the company and marketing possibilities on the Internet for that company.
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Meinhardt, Yves. "Veränderung von Geschäftsmodellen in dynamischen Industrien : Fallstudien aus der Biotech- Pharmaindustrie und bei Business-to-consumer-Portalen /". Wiesbaden : Dt. Univ.-Verl, 2002. http://www.gbv.de/dms/zbw/355615282.pdf.
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Quiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework". CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.
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The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies industry and ending with an e-commerce simulation and post implementation audit.
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Kunz, Daniel. "Verbraucherschutz beim Internethandel in der Europäischen Union Status quo und Weiterentwicklung". ́ Frankfurt, M. Berlin Bern Bruxelles New York, NY Oxford Wien Lang, 2009. http://d-nb.info/999328794/04.
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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce". Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.
Pełny tekst źródłaStreszczenie:
To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers' views about each concern. It seems that at a higher level, consumer's concerns have shifted. The literature suggests that in the past consumers' concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet – as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?') This study suggests that now consumers' concerns focus on the fact that Internet shopping is a form of shopping – as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will – as a matter of course - address to their satisfaction issues such as the privacy of their personal information. While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.
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Copeland, Thomas. "Who will tax the Internet? The existing rules of international taxation cannot be used to allocate taxing jurisdiction over business income earned in cyberspace". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0028/MQ33477.pdf.
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Blanke, Sandra Jetton. "A Study of the Contributions of Attitude, Computer Security Policy Awareness, and Computer Self-Efficacy to the Employees' Computer Abuse Intention in Business Environments". NSUWorks, 2008. http://nsuworks.nova.edu/gscis_etd/93.
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While computer technology is generally intended to increase employee productivity and effectiveness that same computer technology may be used in negative ways that reduces productivity and increases cost in the business environment. Computer abuse has occurred in the past 12 months in more than half of the business environments surveyed by the Computer Security Institute. To date, research results still indicate that employee computer abuse is problematic and continues to significantly increase. It is estimated American businesses will lose $63 billion each year due to employees' computer abuse on the Internet.
This study was a predictive study that attempted to predict employees' computer abuse intention (CAI) in the business environment based on the contribution of attitude (ATT), computer security policy awareness (CSPA), and computer self-efficacy (CSE). Working professionals from the south central United States were surveyed to determine their ATT toward computer abuse, CSPA, and CSE, as well as their intention to commit computer abuse in the business environment. A theoretical model was proposed, and two statistical methods were used to formulate models and test predictive power: Multiple Linear Regression (MLR) and Ordinal Logistic Regression (OLR). It was predicted that ATT, CSPA, and CSE will have a significant impact on employee's CAI. Results demonstrated that ATT was a significant predictor in predicting employee CAI on both the MLR and OLR regression models. CSE was a significant predictor on the MLR model only. CSPA was not found to be a significant predictor of CAI on either regression models.
There are two main contributions of this study. First, to develop and empirically validate models for predicting employee's CAI in the business environment. Second, to investigate the most significant construct of the three constructs studied that contribute to the employee's CAI in the business environment.
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Standing, Susan. "Creating business value through e-marketplace trading". Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2013. https://ro.ecu.edu.au/theses/584.
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Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms. Early e-marketplaces connected a buyer and supplier using proprietary systems that established a market hierarchy. The buyer was responsible for the system, established the terms of trade and the electronically enabled supplier could connect to the system. These systems were costly to build, which limited their use, and only organisations with an integrated system could use them. The web based e-marketplaces opened up the possibility of connecting many buyers and suppliers and enabling electronic transactions. The e-marketplace offers opportunities for establishing trade relationships with many organisations across the world. Business to business (B2B) e-commerce is a significant part of the Australian economy and there are opportunities to take advantage of e-marketplace trading. One of the advantages of electronic trading is the ability of the technology to deliver transaction benefits; these can have a significant impact on organisations regardless of organisational size. However, despite the potential of the e-marketplace to deliver organisational benefits there have been limited studies which consider the strategic implementation of e-marketplace trading.
Organisational strategy and the implementation of strategic initiatives involve interactions between organisational structures and agents. The analytical dualism this represents complicates uncovering the fundamental causes of e-marketplace participation. Not only does the adoption of e-marketplace trading impact on the buyer and supplier organisations, it introduces the e-marketplace vendor organisation and the e-marketplace technology into the participation decision. The complexity of the interactions across organisational structures and between organisational agents and technology adoption can produce a diversity of outcomes.
The philosophical underpinning of critical realism for the study is supported by the lack of understanding as to why, and in what circumstances, organisations successfully participate in e-marketplace trading. The critical realist philosophy provides the opportunity to understand the interrelationships between context, organisational structures and agents and identify the causal mechanisms involved in producing various outcomes. It allows for the development of middle level theory as existing theories are examined to explain the perceived phenomena.
Large organisations operating in Western Australia are used as case studies to uncover the causal relationships between context, structures and agents that can produce successful, strategic implementation of e-marketplace participation. Existing literature in relation to e-marketplaces and IT adoption is used to develop the research questions and formulate the interview questions. The structured case methodology is used to analyse each case and relate the findings to possible explanatory theories. Context, mechanism and outcome patterns, identified in each case, are presented.
Building on economic market, institutional and network theories the research identifies organising vision theory and community discourse as explanations for organisational legitimation that can circumscribe the use of e-marketplace trading. Six types of community group that influence organisational adoption of e-marketplace technology are identified. The research suggests that the influence of these groups within the organisation, the fit with organisational culture and strategic objectives can prevent or instigate change. Further, the decision making process supported by the group (or group member) is more influential in the strategic adoption of the e-marketplace than the ability of the technology to deliver efficiency or transaction processing gains. This implies that technology adoption studies should include contextual and environmental issues and practitioners should examine how much their decision making is influenced by organisational and environmental features.
The thesis contributes to the discussion on organising vision theory, e-marketplace trading and business value creation. It demonstrates the application of the structured case study methodology to research that is underpinned by critical realism.
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Ogungbure, AKINS TUNJI. "AN ATTRIBUTIONAL APPROACH TO THE FORMATION OF RECOVERY EXPECTATIONS IN THE INTERNET-BASED SERVICE ENCOUNTERS AFTER SERVICE FAILURE AND RECOVERY". NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/87.
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This dissertation examines how customers' attribution for service failures and expected recovery in online service encounters are influenced by whether the recovery efforts are satisfying or dissatisfying to the customers; the relationship between satisfaction and other behavioral outcomes such as intention to remain and word-of mouth is examined. Many customers are using the Internet to purchase products and services, pay bills online, and make hotel and airline reservations. The Internet service recovery encounter warrants special attention because of its inherent ramifications such as the ease of attributing failure to the service provider after a service failure, the lack of interpersonal relationship, and the ease of leaving one service provider for another. The purpose of this study is to explore some of the importance of Internet service recovery mechanisms relative to customer's attribution for failure, expected service recovery, satisfaction, and intent to remain. This study further seek to explore how these mechanisms can be employed by the service providers to improve customer satisfaction, minimize negative word-of-mouth, and improve the firm's profitability. Many studies have examined customer satisfaction/dissatisfaction in traditional retailing, and the antecedents of the unsatisfactory behavior however, the same cannot be said of the Internet service encounters despite ecommerce revolution and its impacts on retailing and service encounters. A conceptual framework of recovery expectation and satisfaction in Internet based service encounters is presented, and a scenario-based experimental design is developed to measure the constructs. A web-based data collection was employed and the collected data were analyzed using correlation and regression analysis to provide answers to the research questions. The results of the analyzed data were discussed and presented. The findings overwhelmingly support all the hypotheses and contribute to the field of marketing by exploring some issues that might be unique to the online shopping experience and add more to the body of literature on online service failure and recovery management. The managerial implications, limitations, and future research directions are also presented.
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Nikam, Uma. "Net Neutrality Implications for Internet Actors in Sweden". Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205279.
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A telecom industry is constantly looking for new ways to generate revenues by offering new and innovative services. Segmentation of customers by offering premium services to premium customers is a one way which has immense potential of revenue generation. Also, network and service providers are keen to provide specialized services with high quality and faster speed, with more emphasis on Quality of Experience (QoE), in order to enhance business revenue. The QoE concept offers several benefits to telecom operators as well as end-users, as it constantly monitors customer feedback and modifies services in order to delight customers. However, Net Neutrality is a current issue all over world and defined/re-defined in many ways, but many definitions overlooks practical difficulties and market realities. This demands in-depth analysis of Net Neutrality concept from regulatory and business point of view. Current business models for specialized services like Machine to Machine (M2M) communication and video streaming are not adequately designed to tackle regulatory issues such as Net Neutrality. Also the QoE concept needs to be tested on the level of Net Neutrality principles. This thesis discusses the business models incorporating QoE concept, along with analysing implications of Net Neutrality principles. The rules and regulations regarding Net Neutrality in Sweden are studied thoroughly in comparison with same principles in other countries like USA, India and countries from EU. The business models of M2M communication and video streaming services are presented and discussed considering effect of Net Neutrality regulations. Implications of Net Neutrality rules on specialize services, customized services, and zero-rating is presented. In order to have practical knowledge of telecom market and business strategies, several activities including brainstorming sessions with industrial experts and market surveys are carried out to generate meaningful conclusions. According to EU Net Neutrality rules specialized services, customized services and zero-rating services are allowed in Sweden with incorporating QoE.Telekomindustrin letar ständigt efter nya sätt att generera intäkter genom att erbjuda nya och innovativa tjänster. Segmentering av kunder genom att erbjuda tilläggstjänster till premiumkunder är ett sätt som har enorm potential för intäktsgenerering. Även nätverk och tjänsteleverantörer är angelägna om att ge specialiserade tjänster med hög kvalitet och snabbare hastighet, med mer betoning på kvalitet på erfarenhet (QoE) begreppet, i syfte att öka företagens intäkter. Konceptet med QoE erbjuder flera fördelar för teleoperatörer samt slutanvändare, eftersom det ständigt övervakar kunder och modifierar tjänster för att glädja kunderna. Dock är nätneutralitet en aktuell fråga över hela världen och definierade/åter definieras på många sätt, men många definitioner saknar praktiska svårigheter och realiteter. Detta kräver en djupgående analys av nätneutralitet koncept från reglerings- och kommersiell synvinkel. Nuvarande affärsmodeller för specialiserade tjänster som maskin till maskin (M2M) kommunikation och video är inte lämpligt utformade för att hantera regleringsfrågor som nätneutralitet. Även QoE konceptet behöver testas på graden av nätneutralitet principer. Denna avhandling diskuterar affärsmodeller som innehåller QoE koncept, tillsammans med analys av konsekvenserna av nätneutralitet principer. De regler och föreskrifter om nätneutralitet som finns i Sverige studeras noggrant i jämförelse med samma principer i andra länder som USA, Indien och länder från EU. Affärsmodellerna för maskin till maskin (M2M) kommunikation och videostreamingtjänster presenteras och diskuteras. Inblandning av nätneutralitet regler på specialiserade tjänster, kundanpassade tjänster och noll presenteras. För att få praktisk kunskap om telekommarknaden och affärsstrategier, utfördes flera aktiviteter inklusive brainstorming med industri experter och marknadsundersökningar genomförs för att generera meningsfulla slutsatser. Enligt Eus regler gällande nätneutralitet är specialiserade tjänster, kundanpassade tjänster och zero-rating tjänster är tillåtna i Sverige med integration av QoE.
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Juriková, Ľubomíra. "Vývoj obchodního využití internetu v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112690.
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The diploma thesis analyses the commercial use of internet in the Czech Republic. It briefly describes the development of the internet towards the development of electronic commerce in the world and in the Czech Republic and defines the various stages of e-commerce. It refers to the various advantages and disadvantages of participation in online trading and analyses development of selected quantitative and qualitative indicators in the past approximately five years. From the consumer perspective it focuses on trends in the number of internet users, their shopping behaviour and their relationship to payments on the internet. Approaching business it examines corporate internet access, website presentation and development of e-shops in CR. The conclusion of the thesis is dedicated to the selected barriers to the further development of online business at both national and international level within the European Union.
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Dhawan, Anuj. "Motivation factors for online buying the price driver : a dissertation submitted to the graduate faculty of design and creative technologies, AUT University, in partial fulfilment of the requirements for the degree of Master of Business, School of Computing and Mathematical Sciences, Auckland, New Zealand, 2008". Abstract. Full dissertation, 2008.
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Schulze, Timo. "Optimale Nutzungspreise für Online-Zeitungen /". Wiesbaden : Dt. Univ.-Verl, 2005. http://www.gbv.de/dms/ilmenau/toc/482762705schul.PDF.
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Schmidt, Marco. "Interne Markenstärke von B-to-B-Unternehmen Konzeption - Determinanten - Erfolgsauswirkungen". Frankfurt, M. Berlin Bern Bruxelles New York, NY Oxford Wien Lang, 2009. http://d-nb.info/993890849/04.
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van, den Brink Jakob Jan, i Jesper Martensson. "Entry mode decision for Swedish business-to-business firms internationalizing to India". Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28900.
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AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. Question(s)How do internal and external factors influence the entry mode decision for Swedish business-to-businessfirms internationalizing to India?How can the entry mode decision process be characterized for Swedish business-to-businessfirms when internationalizing to India?How does the entry mode, used by Swedish business-to-business firms in India, follows the Transaction Cost Approach to entry modes and the Resource Based Approach to entry modes?PurposeThe purpose of this study is to get a deeper understanding of how internal and external factors influence the entry mode decision forSwedish business-to-business firms that internationalize to India. Furthermore, the study aims at bringing in a process-based view of the entry mode decision literature.The study also aims to investigate entry modes used in India to see how it followsthe recommendations of the transaction cost and the Resource Based explanation to entry mode choice. MethodQualitative multiple case study consisting of three cases. The data was collected through personal interviews. The cases have been analyzed using a within-case analysis and a cross-case analysis.ConclusionThe findings of our study show that firms evaluate just a few internal and external factors when internationalizing to India. As can be derived from our study, the product has an importantinfluence on the entry mode decision for the investigated firms. The more standardized a product is, the easier it is to penetrate the Indian market using low-control entry modes. The higher the complexity of the product, the more knowledge is required from the firm and thus, the higher the likelihood for a firm to internationalize to the Indian market using high-control entry modes. It is also shown that firms tend to rely on earlier experiences when internationalizing to India, whereas this could limit the firms for choosing the right entry mode. Furthermore, the specific market barriers for the Indian market have an influence on the entry mode decision as well. It is also found that firms that have a causational approach to foreign entry mode will not allow for a rapid switch in the level of foreign involvement before they have reliable information as a base for the decision. The firms with an effectual approach made their entry mode decision based on selecting an entry mode with low resource commitment, seeing their achieved turnovers in India as a bonus.Master in International Marketing
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Grahn, Graeme Aubrey. "Mobile customer relationship marketing: a tool to create competitive advantage within the licensed liquor industry". Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1704.
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Master of Technology Marketing Management
in the Faculty of Business
at the Cape Peninsula University of Technology, 2013The advent of IT technology in particular, mobile technology has forced most of the private sector to re-evaluate how they interact and communicate with their intermediaries. Since the early 1990s most businesses have put the intermediary at the centre of their business by means of business strategies like Customer Relationship Management (CRM) solutions. However, the speed at which technology is evolving is forcing businesses to evaluate new and alternative means of managing intermediary relationships, as intermediaries now drive the economy, not businesses. The very essence of a good CRM programme is its reliance on an IT system which is advanced enough to analyse the captured intermediary data, transform that data into usable knowledge, which is then stored in a centralised, crossfunctional database or data warehouse. Most businesses agree that the goal of CRM solutions is to maximise business profits by maximising the value of interaction with intermediaries. Successful CRM businesses have strong, clearly defined business strategies that focus on the intermediary and generate a process-orientated view of the organisation. CRM functionality therefore creates a single view of the intermediary and the business as well as support to the Marketing, Sales, Order, Production and Service processes. This dissertation investigated the CRM functionality within the Fast Moving Consumer Goods (FMCG) wholesale and retail liquor sector of the City of Cape Town, paying particular attention to the three channels that the liquor industry operate in. These three channels are segmented as the formal Off-premise consumption, formal On-premise consumption and the Informal Main market. The formal Off-premise consumption channel consist of the mainstream convenience and self-service liquor retailers where stock is purchased and consumed at another location by the end user. The formal On-premise consumption channel consists of venues where patrons purchase and consume liquor on the spot. The informal Main market, which is dominated by shebeens and taverns, is a combination of the Off- and On-premise consumption channels where bottle purchases and consumption occur on site together. This dissertation investigates one primary and four secondary questions within these channels. The primary question will establish whether a mobile CRM programme can be used as a marketing instrument to create a competitive advantage within the B2B licensed liquor industry of South Africa. The secondary questions establish whether intermediaries are willing to adopt CRM technology, what barriers exist, what the benefits are for both intermediary and company and whether there will be a reduction in communication costs for both parties. The South African government regulates the South African liquor industry in that only licensed outlets may trade in liquor. Within the Western Cape region, there are approximately 4,000 licensed outlets of which approximately 2,000 licences (data obtained from a leading liquor wholesalers company database) fall within the boundaries of Cape Town. A leading liquor wholesaler has legal contracts with each one of these accounts, providing a defined database from which primary research was conducted. Primary researches, in the form of quantitative interviews with a random sample of 150 intermediaries, across the three identified channels were conducted for this study. Questionnaires were used to establish how a competitive B2B mobile CRM programme can be implemented, while possible barriers and facilitators to mobile CRM were also considered. The findings produced two results: one result was expected but the second result was not expected by the researcher. The first results were that 57.5% of respondents, across all business channels, indicated their willingness to receiving a mCRM programme on their mobile devices. The unexpected finding was that 57.3% of respondents across all business channels had no idea or did not know what a CRM programme was. From these findings several recommendations are discussed namely: the implementation of a six month tactical marketing campaign which would expose intermediaries to the concepts and ideas of a CRM programme; the establishment of a comprehensively updated intermediary database; welltrained field sales staff who would support the CRM programme once implemented; a simple, easy to use and navigate mCRM programme to begin with. This programme would have to have the ability and capability to progress in the future as intermediaries become more familiar with the system; and a complete company philosophy, with a clear, holistic and coherent business strategy, that would embrace the mCRM concept to drive future growth opportunities. Key Words: business-to-business; customer relationship management; electronic customer relationship management; Information Technology and mobile customer relationship management.
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Kari, Tim, i Wesley Kleinreesink. "Internet-of-Things and cloud computing adoption in manufacturing among small to medium sized enterprises in Sweden : A multiple case study on current IoT and cloud computing technology adoption within Swedish SMEs". Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95952.
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Title: Internet of things and cloud computing adoption within manufacturing among small to medium sized enterprises in Sweden. Authors: Tim Kari and Wesley Kleinreesink Background & Problem discussion: Industries in Europe are facing economic challenges related to global societal and technological developments. The adoption of industry 4.0 technologies such as IoT and cloud computing within manufacturing can be used as a solution to these challenges. SMEs form the backbone of the Swedish economy, making up a large amount of the employment and added value within the country, making them important in this context. Little is known about the maturity levels of IoT and cloud computing and the challenges encountered during adoption of of these technologies by Swedish SMEs. Purpose: The purpose of this thesis is to investigate maturity levels of IoT and cloud computing adoptions and the associated adoption challenges by looking at Swedish SMEs in the manufacturing industry that are adopting or are interested in adopting IoT and cloud computing technologies within their manufacturing. By addressing the maturity levels and adoption challenges found among the cases and providing more insight into the context in which these are occurring. These insights can then be used for the purposes of addressing maturity levels as practitioner and contributing to current literature regarding maturity levels and adoption challenges found. Method: Following an exploratory research strategy, qualitative data has been gathered both in the form of a literature review as well as a multiple case study through semi-structured interviews. The data has then been analyzed by conducting a conceptual analysis, a cross-case synthesis and pattern matching Findings & Conclusion: The findings indicate that the levels of maturity vary highly between categories and cases, with only a few examples of reaching higher (integrated) levels of maturity. Adoption challenges found were mainly centered around organizational and human challenges as opposed to technical ones, indicating that further focus needs to be put on organizational change management. Furthermore, an apparent lack of knowledge among the case companies may explain both the narrow and simple implementations of IoT and cloud computing as well as the lack of drivers for further adoption. The implications of this means that managers need a larger focus on change management and more comprehensive implementation plans. There is also the need to consider the need for digitalization and to do it in an efficient and useful manner. Further research is needed on these topics, with possible avenues being a focus on smaller companies, a study with a larger sample size or a focus on industries with a higher volume of production as the ones presented in this study were all relatively low-volume.
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Lunevičiūtė, Gabija. "Internetinių įmonių žlugimo pamokos". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100225_095355-89538.
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Elektroninio verslo vadybos baigiamajame darbe „Internetinių įmonių žlugimo pamokos“ nagrinėjama problematika yra aktuali, nes atsižvelgiant į istorinę e. verslo raidą, matoma, kad nepaisant e. verslo plėtros didėjimo tendencijų, nemaža dalis jį vykdžiusių įmonių sužlugo. Todėl šiame kontekste darbo problema yra formuluojama klausimu: kokie veiksniai nulemia įmonės veiklos nesėkmę internete?
Darbo tyrimo objektas yra veiklos internete nesėkmę lemiantys veiksniai. Tyrimo tikslas: atlikus teorinę nesėkmę internete lemiančių veiksnių analizę, parengti koncepcinį jų modelį, ir jį empiriškai patikrinti. Šiam tikslui pasiekti įgyvendinti tokie uždaviniai:
1. Apžvelgta e. verslo samprata ir plėtros tendencijos;
2. Išskirti autorių nagrinėti įmonių nesėkmę lemiantys veiksniai.
3. Pagal išskirtus veiksnius sudarytas e. verslo nesėkmę lemiančių veiksnių koncepcinis modelis. Jame atspindimi veiksniai yra šie: verslo modelio klaidingas pasirinkimas ir jų nederinimas, specifinių žinių trūkumas, vartotojo poreikio nevertinimas, lojalumo neugdymas ir neteisingas finansų valdymas. Apžvelgus teorinę literatūrą, nagrinėjančią šiuos veiksnius, modelis papildytas.
4. Koncepcinis veiksnių lemiančių įmonės nesėkmę internete modelis patikrintas empiriškai atlikus žvalgybinį Lietuvos rinkos tyrimą.
5. Atlikus žvalgybinį tyrimą ir patikrinus koncepcinį įmonės nesėkmę internete lemiančių veiksnių modelį Lietuvos rinkoje, paaiškėjo, kad veiksniai, išskiriami šią problematiką nagrinėjančioje... [toliau žr. visą tekstą]The Final Master of Electronic Business Administration paper deals with the management problems. It is relevant because the usage of internet and IT is growing, and the development of electronic business is inevitable. The enterprise, starting internet business, does not know what exactly to do and what to avoid, in oder to prevent from failure; and the company has no instrument to avoid business failure. The research object is the factors leading to the failure of electronic enterprises. The research purpose is based on the theoretical factors underlying the failure of electronic enterprise: development of a conseptual model of factors leading to the failure of electronic enterprises and verification of it by an empirical research. To reach this goal the following procedures were carried out: 1. The theoretical aspects of the e. business and its future tendencies were analized 2. The factors leading to the failure of e. enterprises analised by different authors were identified. 3. Based on theoretical issues, a conceptual model of factors leading to the failure of electronic enterprises was designed. The main factors identified were: a wrong e. business model, using only one business model, a lack of specific knowledge, loyalty problems and a wrong financial management. After the analysis of literature, the model was further elaborated on. 4. The conceptual model of factors leading to the failure of electronic enterprises was verified in the Lithuanian market by a pilot... [to full text]