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Artykuły w czasopismach na temat "Business-to-business Internet"

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Klein, Lisa R., i John A. Quelch. "Business‐to‐business market making on the Internet". International Marketing Review 14, nr 5 (październik 1997): 345–61. http://dx.doi.org/10.1108/02651339710367647.

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Sharma, Arun. "trends in Internet-based business-to-business marketing". Industrial Marketing Management 31, nr 2 (luty 2002): 77–84. http://dx.doi.org/10.1016/s0019-8501(01)00185-7.

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Brookes, Martin, i Zaki Wahhaj. "The Economic Effects of Business to Business Internet Activity". National Institute Economic Review 175 (styczeń 2001): 95–108. http://dx.doi.org/10.1177/002795010117500109.

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This article argues that an effective way to analyse the macroeconomic effects of business-to-business electronic commerce is to regard it as a decline in the cost of information to producers. Calculations based on input-output tables and the IMF's Multimod macroeconomic model show that current estimates of such savings translate into about a 5 per cent long-run increase in output in the major industrialised economies. In the medium term, although the deflationary effects of the shock would provide greater room to central banks to keep interest rates low, the simulation results also hint at short-term inflation risks if current demand outstrips supply in anticipation of higher future incomes.
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ŚCISŁO, Agnieszka. "BUSINESS-TO-BUSINESS PROCUREMENT MARKETPLACES AS AN INNOVATION OF PROCUREMENT PROCESS OF SMALL AND MEDIUM ENTERPRISES". Nowoczesne Systemy Zarządzania 10, nr 1 (18.12.2015): 249–60. http://dx.doi.org/10.37055/nsz/129363.

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Technologia IT, w tym handel elektroniczny b2b, od wielu lat są wykorzystywane w procesie zaopatrzenia przez duże korporacje. Od niedawna zaawansowane narzędzia wspierające zakupy b2b realizowane przez Internet są dostępne również dla mniejszych podmiotów. Celem niniejszego artykułu jest przedstawienie możliwości wykorzystania platform zakupowych b2b przez małe i średnie przedsiębiorstwa działające na rynku polskim. Zaprezentowano korzyści wynikające ze stosowania internetowych platform zakupowych przez niewielkie przedsiębiorstwa oraz wady tego rozwiązania.
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Melewar, T. C., Carol Hunt i Susan Bridgewater. "Business-to-Business Relationship Marketing: An Internet and International Perspective". Marketing Review 2, nr 2 (1.06.2001): 169–85. http://dx.doi.org/10.1362/1469347012569832.

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Narayandas, D., M. Caravella i J. Deighton. "The Impact of Internet Exchanges on Business-to-Business Distribution". Journal of the Academy of Marketing Science 30, nr 4 (1.10.2002): 500–505. http://dx.doi.org/10.1177/009207002237566.

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Soliman, Khalid S. "Internet-Based Business-To-Business Electronic Commerce: A Cio's Perspective". Information Systems Management 20, nr 1 (styczeń 2003): 35–41. http://dx.doi.org/10.1201/1078/43203.20.1.20031201/40082.5.

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Avlonitis, George J., i Despina A. Karayanni. "The Impact of Internet Use on Business-to-Business Marketing". Industrial Marketing Management 29, nr 5 (wrzesień 2000): 441–59. http://dx.doi.org/10.1016/s0019-8501(99)00071-1.

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Culkin, Nigel, Joseph Brown i Jonathan Fletcher. "Human Factors in Business-to-Business Research over the Internet". International Journal of Market Research 43, nr 4 (lipiec 2001): 1–15. http://dx.doi.org/10.1177/147078530104300405.

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This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.
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Moen, Øystein, Tage Koed Madsen i Arild Aspelund. "The importance of the internet in international business‐to‐business markets". International Marketing Review 25, nr 5 (12.09.2008): 487–503. http://dx.doi.org/10.1108/02651330810904053.

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Rozprawy doktorskie na temat "Business-to-business Internet"

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Kiani, Gholam Reza. "Business-to-business advertising effectiveness in the Web context". Thesis, Henley Business School, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.481276.

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Rigato, Carlos Alberto. "Uso da internet na pós-venda de serviços business-to-business". Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-02052013-155630/.

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No intuito de melhor entender a situação atual, objeções, limitações e perspectivas de uso da internet na pós-venda de serviços business-to-business, este estudo objetivou avaliar por que e como a internet está sendo ou não utilizada nas atividades de pós-venda de serviços de impressão corporativa e propor sugestões de melhoria desse uso para o público acadêmico científico e para os praticantes de gestão. Para isso, foi realizada uma pesquisa exploratória usando estudo de casos com duas revendas de serviços de impressão corporativa. Como síntese dos padrões das descobertas, tem-se que: a internet tem sido utilizada para obter maior agilidade na correção de problemas e na leitura dos contadores de impressão nos equipamentos; os recursos mais utilizados são o e-mail, o portal e o acesso remoto a equipamentos do cliente, o que representa um uso básico e, à medida em que se evolui na oferta de serviços de impressão, o uso da internet se torna mais complexo; a mídia social, incluindo as redes sociais, não é utilizada nem existe uma estratégia definida para seu uso; o estilo de venda voltado para a solução de problemas e o planejamento baseado em valor influenciam o uso da internet, enquanto que a venda pessoal gera no cliente uma expectativa de que a pós-venda também seja presencial; esse uso da internet pode impactar positivamente o composto de marketing, apesar de muitos dos benefícios não estarem sendo explorados; por parte dessas revendas, a internet não tem sido melhor utilizada por falta de conhecimento de seus benefícios e de suas restrições e por falta de enfoque estratégico e prioritário dos seus gestores; o próximo passo seria usar melhor o que já existe implementado e expandir esse uso para os demais clientes. Por fim, foram apresentadas sugestões de melhoria desse uso.
In order to better understand the current situation, objections, limitations and perspectives of internet use in the business-to-business after-sales services, this study aimed to evaluate why and how the internet is being used or not in activities of after-sales service in corporate printing and propose suggestions for improvement of such use to the scientific academic public and to the practitioners of management. For such, an exploratory study using case study with two resellers of corporate printing services was conducted. As summary of the findings of the patterns it follows that: the internet has been used to achieve greater agility to correct problems and to read the counters on the printing equipment; the most used resources are e-mail, portal and remote access to customer equipment, which represents a basic use and, as it evolves in offering of printing services, internet usage becomes more complex; social media, including social networks, is not used, nor is there a defined strategy for its use; the selling style oriented to problem solving and the value-based planning influence the use of internet, while the personal selling, used by such resellers, generates an expectation that the after-sales attendance is also a personal one. That use of the internet can positively impact the marketing mix, although many of the benefits are not being exploited; by those resellers, the internet has not been used for lack of better knowledge of its benefits and of its restrictions and lack of strategic and priority focus of its leaders; the next step would be to make better use of what is already in place and expand that use to other customers. Finally, suggestions have been made to improve such use.
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Buchhold, Frank. "Business to business : Internet-Marktplätze im Blickpunkt des europäischen und deutschen Kartellrechts /". Berlin : Tenea, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013220944&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.

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Doris, Ngoh Sondi. "Improving approaches to promoting business on the Internet". Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81774.

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Перший розділ "Теоретичний аналіз основних термінів" зосереджений на огляді існуючої літератури в соціальних мережах щодо маркетингових стратегій, просування бізнесу та реклами бізнесу. Другий розділ "Методи реклами бізнесу в Інтернеті" зосереджується на практичній частині маркетингу соціальних медіа за допомогою Instagram, різних методах маркетингу соціальних медіа, націлюванні на маркетинг соціальних медіа, копірайтингу як частині соціальних медіа. У третьому розділі "Аналіз використання методів просування бізнесу в Інтернеті та їх вдосконалення" було проведено опитування з метою аналізу сучасного етапу використання різних методів просування бізнесу в Інтернеті його власниками. За результатами було висловлено пропозиції щодо вдосконалення методів просування бізнесу в Інтернеті. Науковою новизною отриманих результатів є унікальні дані, отримані в результаті опитування власників бізнесу з Камеруну та України та рекомендації, складені на його основі. Результати магістерської роботи можуть бути використані представниками МСП для покращення результатів просування бізнесу в Інтернеті.
The first chapter “Theoretical analysis of main terms” is concentrated on reviewing the existing literature of social media for marketing strategies, promotion of businesses and advertising of businesses. The second chapter “Methods of advertising of business on the Internet” focuses on the practical part of the social media marketing using Instagram, different methods of social media marketing, targeting as social media marketing, copywriting as a part of social media. In the third chapter “Analysis of the use of methods of promoting business on the Internet and their improvement” a survey was conducted to analyze the current stage of using different methods of promoting a business on the Internet by its business owners. Based on the results, suggestions were made on how to improve the methods of promoting a business on the Internet. The scientific novelty of the obtained results is a unique data received via a survey of business owners from Cameroon and Ukraine and the recommendations which were made on its base. The results of the master's work can be used by representatives of SMEs to improve the results of promoting business on the Internet.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective". CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.

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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective". CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.

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Eid, R. A. M. "Business-to-business international Internet marketing : adoption, implementation and implications : an empirical study of UK companies". Thesis, University of Bradford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539462.

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Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5". CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.
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Lihotzky, Nikolai. "Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich /". Wiesbaden : Deutscher Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36161702X.pdf.

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Ociansson, Anna. "Business- to businessrelationer i det föränderliga nätverkssamhället : - En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet". Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1443.

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We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with the

purpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.

This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies’ communication and marketing on the Internet. The study also focuses on the effects on the communication and business to

business relations when they are placed on the Internet.

The study points to that the personal contact is extremely important for the business to business relations. For this essay I have been interviewing six persons from four different companies. From all the interviews I have got the result that the personal meetings between

the business to business companies and their costumers are irreplaceable. The companies I have met during my work with this study do not work much with communication via Internet. It is not either common that they market them self on the World Wide Web. All the four companies have their own homepage on the World Wide Web. On the web page they present the company and give the visitors information about the products of the company.

The interviews have also given me insights in that strategic planning for communication and marketing on the Internet, do not is a matter of course for business to business companies. Maybe the most important results of this study are that the business to business companies do not let the Internet affect their contacts and relations and that the things they communicate via Internet do not contains the same important topics as their communication face to face.

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Książki na temat "Business-to-business Internet"

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Jones, Susan K. Business-to-business Internet Marketing. Chicago: Maximum Press, 2008.

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1948-, Silverstein Barry, i Silverstein Barry 1948-, red. Business-to-business internet marketing. Wyd. 5. Gulf Breeze, FL: Maximum Press, 2008.

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Eddy, Sandra E. The internet business-to-business directory. San Francisco, CA: Sybex, 1996.

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Dodopoulos, Christos. Business-to-business interaction by making use of Internet. Oxford: Oxford Brookes University, 2003.

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Barreca, Hugo. Business Owner's Guide to the Internet. Naperville: Sourcebooks, Inc., 2008.

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Rebecca, Bollwitt, red. Blogging to drive business. Indianapolis, Ind: Que Pub., 2010.

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Armstrong, Gary. A business person's guide to the internet. Central Milton Keynes: Accountancy Books, 1997.

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Owen, Glenn. Business student's guide to using the Internet. Boston: Houghton Mifflin, 1996.

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Naomi, Langford-Wood, red. The essential business guide to the Internet. London: Thorogood, 1999.

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Armstrong, Gary. A Business person's guide to the Internet. London: Accountancy Books, 1997.

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Części książek na temat "Business-to-business Internet"

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Chen, Deren, i Jen-Yao Chung. "Internet Based Electronic Business Framework Applications and Business to Business Standards". W Electronic Commerce Technologies, 158–69. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-45415-2_13.

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Shrivastava, Santosh. "Third Party Services for Enabling Business-to-Business Interactions". W On the Move to Meaningful Internet Systems: OTM 2009, 2–3. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-05148-7_2.

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Deinlein, Joachim. "Elektronische Business-to-Business-Märkte als Geschäftsmodell der Internet-Ökonomie". W Tragfähigkeit von Geschäftsmodellen der New Economy, 7–74. Wiesbaden: Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81109-7_2.

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Schmidt, Kay-Uwe, i Ljiljana Stojanovic. "From Business Rules to Application Rules in Rich Internet Applications". W Business Information Systems, 447–58. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-79396-0_39.

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Albers, Sönke, i Björn Schäfers. "Preisdeterminanten bei Business-to-Consumer-Auktionen im Internet". W Marketing — Management, 125–44. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86552-6_8.

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Kurbel, Karl. "Internet-Nutzung im Business-to-Business-Bereich: Stand der Entwicklung, Typologie und Anwendungsbeispiele". W Wirtschaftsinformatik ’97, 23–34. Heidelberg: Physica-Verlag HD, 1997. http://dx.doi.org/10.1007/978-3-642-57737-6_2.

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Johnsson, Martin, i Anna Maria Biraghi. "Use Case—From Business Scenario to Network Architecture". W Architecture and Design for the Future Internet, 225–43. Dordrecht: Springer Netherlands, 2011. http://dx.doi.org/10.1007/978-90-481-9346-2_11.

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Mahanta, Prabal, i Abdul-Gafoor Mohamed. "A Hybrid Approach to Insightful Business Impacts". W On the Move to Meaningful Internet Systems: OTM 2019 Workshops, 155–60. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-40907-4_15.

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Hofreiter, Birgit, i Christian Huemer. "Transforming UMM Business Collaboration Models to BPEL". W On the Move to Meaningful Internet Systems 2004: OTM 2004 Workshops, 507–19. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30470-8_64.

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Gupta, Sunil, Goldie Gabrani i Pradeep Kumar Arya. "Intrusion Detection System with Layered Approach to Internet of Things—A Business Paradigm". W Internet of Things, 117–32. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-1585-7_6.

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Streszczenia konferencji na temat "Business-to-business Internet"

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Niwe, M., i J. Stirna. "Pattern approach to business-to-business transactions". W 2009 4th International Conference for Internet Technology and Secured Transactions (ICITST 2009). IEEE, 2009. http://dx.doi.org/10.1109/icitst.2009.5402523.

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Guido, Anna Lisa, Roberto Paiano i Andrea Pandurino. "From laws to business process: Reducing the skill gap between legal professional and business process analyst". W 2015 Internet Technologies and Applications (ITA). IEEE, 2015. http://dx.doi.org/10.1109/itecha.2015.7317363.

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Sardis, Emmanuel, Spyridon V. Gogouvitis, Thanassis Bouras, Panagiotis Gouvas i Theodora Varvarigou. "Secure Enterprise Interoperability Ontology for Semantic Integration of Business to Business Applications". W 2013 Eighth International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC). IEEE, 2013. http://dx.doi.org/10.1109/3pgcic.2013.17.

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"Creative Business Model to Build the Internet Mode". W 2020 International Conference on Computer Science and Engineering Technology. Scholar Publishing Group, 2020. http://dx.doi.org/10.38007/proceedings.0000870.

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"WAYS TO PROMOTE YOUR BUSINESS ON THE INTERNET". W Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-1-17/20.

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Kao, Kevin J., Charles E. Seeley, Su Yin, Raymond M. Kolonay, Tony Rus i Mike Paradis. "Business-to-Business Virtual Collaboration of Aircraft Engine Combustor Design". W ASME 2003 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2003. http://dx.doi.org/10.1115/detc2003/cie-48282.

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In today’s fast-changing economy, product designs are becoming increasingly complex while demands for faster design cycles never cease. Tighter collaboration among business partners and streamlined integration of engineering processes have become a dominating factor in expediting time to market and succeeding in the competitive global environment. With modern computer-aided design/engineering solutions and revolutionary Internet technologies, such realtime business-to-business (B2B) design collaboration becomes a reality. This paper discusses various emerging technologies that enable a true B2B virtual collaboration of aircraft engine combustor design between GE Aircraft Engines — a jet engine manufacturer, and Parker Hannifin — a gas turbine fuel nozzle supplier. A case study involving the collaborative design and analysis of a fuel nozzle is also presented which demonstrates the realistic implementation of these new technologies.
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Varga, Elena-Iulia. "CHANGES BROUGHT BY THE INTERNET TO THE BUSINESS RELATIONSHIPS". W 2nd International Scientific Conference. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2018. http://dx.doi.org/10.31410/itema.2018.106.

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Jesus, Vitor, Rui L. Aguiar i Peter Steenkiste. "Linking interdomain business models to the current Internet topology". W NOMS 2010 - 2010 IEEE/IFIP Network Operations and Management Symposium Workshops. IEEE, 2010. http://dx.doi.org/10.1109/nomsw.2010.5486574.

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Liao, HanCheng, i ChangQi Tao. "An Anatomy to SaaS Business Mode Based on Internet". W 2008 International Conference on Management of e-Commerce and e-Government (ICMECG). IEEE, 2008. http://dx.doi.org/10.1109/icmecg.2008.16.

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Zhang, Peng, Guiling Wang i Chen Liu. "A Data-driven Approach to Internet-based Business Collaboration". W 2010 9th International Conference on Grid and Cloud Computing (GCC 2010). IEEE, 2010. http://dx.doi.org/10.1109/gcc.2010.79.

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Raporty organizacyjne na temat "Business-to-business Internet"

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Harding, T., R. Drummond i C. Shih. MIME-based Secure Peer-to-Peer Business Data Interchange over the Internet. RFC Editor, wrzesień 2002. http://dx.doi.org/10.17487/rfc3335.

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Harding, T., i R. Scott. FTP Transport for Secure Peer-to-Peer Business Data Interchange over the Internet. RFC Editor, kwiecień 2007. http://dx.doi.org/10.17487/rfc4823.

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Kang, Jong Woo, Tengfei Wang i Dorothea Ramizo. The Role of Technology in Business-to-Consumer E-Commerce:Evidence from Asia. Asian Development Bank, luty 2021. http://dx.doi.org/10.22617/wps210044-2.

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Using proprietary panel data, this paper investigates the possible drivers of business-to-consumer (B2C) online commerce growth. It provides empirical evidence that internet access and speed, online security, and financial inclusiveness facilitate internet retail sales. Governments can consider these findings as important issues in building an enabling environment for the development of B2C online commerce.
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Lindo-Ocampo, Gloria Inés, i Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, wrzesień 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact in various types of business events. The grammatical and lexical concepts, necessary to interact successfully in these types of communicative situations, are introduced and applied. The educational activities are designed to offer opportunities to interact in business conferences, international exhibitions, and seminars, among others. The contents are framed in natural and meaningful contexts. This leads to a greater understanding of the type of language used in business and the way it is used to communicate. The contents are structured in three lessons in which the level of complexity of the topics, tasks, texts and transitions (4Ts) have been considered. Also, various types of activities that activate and reinforce previous knowledge and that, subsequently, evaluate the progress of the students, are included.
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Nechaev, V., Володимир Миколайович Соловйов i A. Nagibas. Complex economic systems structural organization modelling. Politecnico di Torino, 2006. http://dx.doi.org/10.31812/0564/1118.

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One of the well-known results of the theory of management is the fact, that multi-stage hierarchical organization of management is unstable. Hence, the ideas expressed in a number of works by Don Tapscott on advantages of network organization of businesses over vertically integrated ones is clear. While studying the basic tendencies of business organization in the conditions of globalization, computerization and internetization of the society and the results of the financial activities of the well-known companies, the authors arrive at the conclusion, that such companies, as IBM, Boeing, Mercedes-Benz and some others companies have not been engaged in their traditional business for a long time. Their partner networks performs this function instead of them. The companies themselves perform the function of system integrators. The Tapscott’s idea finds its confirmation within the framework of a new powerful direction of the development of the modern interdisciplinary science – the theory of the complex networks (CN) [2]. CN-s are multifractal objects, the loss of multifractality being the indicator of the system transition from more complex state into more simple state. We tested the multifractal properties of the data using the wavelet transform modulus maxima approach in order to analyze scaling properties of our company. Comparative analysis of the singularity spectrumf(®), namely, the difference between maximum and minimum values of ® (∆ = ®max ¡ ®min) shows that IBM company is considerably more fractal in comparison with Apple Computer. Really, for it the value of ∆ is equal to 0.3, while for the vertically integrated company Apple it only makes 0.06 – 5 times less. The comparison of other companies shows that this dependence is of general character. Taking into consideration the fact that network organization of business has become dominant in the last 5-10 years, we carried out research for the selected companies in the earliest possible period of time which was determined by the availability of data in the Internet, or by historically later beginning of stock trade of computer companies. A singularity spectrum of the first group of companies turned out to be considerably narrower, or shifted toward the smaller values of ® in the pre-network period. The latter means that dynamic series were antipersistant. That is, these companies‘ management was rigidly controlled while the impact of market mechanisms was minimized. In the second group of companies if even the situation did changed it did not change for the better. In addition, we discuss applications to the construction of portfolios of stock that have a stable ratio of risk to return.
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Semerikov, Serhiy, Hanna Kucherova, Vita Los i Dmytro Ocheretin. Neural Network Analytics and Forecasting the Country's Business Climate in Conditions of the Coronavirus Disease (COVID-19). CEUR Workshop Proceedings, kwiecień 2021. http://dx.doi.org/10.31812//123456789/4364.

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The prospects for doing business in countries are also determined by the business confidence index. The purpose of the article is to model trends in indicators that determine the state of the business climate of countries, in particular, the period of influence of the consequences of COVID-19 is of scientific interest. The approach is based on the preliminary results of substantiating a set of indicators and applying the taxonomy method to substantiate an alternative indicator of the business climate, the advantage of which is its advanced nature. The most significant factors influencing the business climate index were identified, in particular, the annual GDP growth rate and the volume of retail sales. The similarity of the trends in the calculated and actual business climate index was obtained, the forecast values were calculated with an accuracy of 89.38%. And also, the obtained modeling results were developed by means of building and using neural networks with learning capabilities, which makes it possible to improve the quality and accuracy of the business climate index forecast up to 96.22%. It has been established that the consequences of the impact of COVID-19 are forecasting a decrease in the level of the country's business climate index in the 3rd quarter of 2020. The proposed approach to modeling the country's business climate is unified, easily applied to the macroeconomic data of various countries, demonstrates a high level of accuracy and quality of forecasting. The prospects for further research are modeling the business climate of the countries of the world in order to compare trends and levels, as well as their changes under the influence of quarantine restrictions.
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Lerche, Jon, Bahram Dehghan, Ishita Sharma, Peter Enevoldsen, Michael Ax, Bjørnar Thorsen, Ramina Siamandu, Emily Tynes i Tharsika Pakeerathan Srirajan. Electrification of Scandinavian Ports : An Interreg project - final report. Det Kgl. Bibliotek, październik 2022. http://dx.doi.org/10.7146/aul.460.

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The SETS II project facilitates a faster conversion to sustainable electrical operations in the ports of the Kattegat-Skagerrak Region. It aims at ensuring a green and flexible energy supply in port areas and a reduction in CO2 and particle emissions. The regional ports will be models, which can further contribute to the promotion of a full-scale sustainable transport system in the cross-border region. SETS II promotes cross-border and cross-sector cooperation in the region regarding new methods, approaches, and solutions related to port electrification. Cooperation has been conducted across university environments, public actors, business promotion organizations, local authorities, utilities, advisors and private companies. The project supports ports in preparing electrification plans with an accompanying strategy for implementation. It focuses on electrification and potential battery operation in maritime areas as well as technical service, business models, and financing models.
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, luty 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Ambaw, Dessie, Madhavi Pundit, Arief Ramayandi i Nicholas Sim. Real Exchange Rate Misalignment and Business Cycle Fluctuations in Asia and the Pacific. Asian Development Bank, marzec 2022. http://dx.doi.org/10.22617/wps220066-2.

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This paper investigates the impact of real exchange rate (RER) misalignment on business cycles among 22 economies in Asia and the Pacific from 1990 to 2018. It employs a panel vector autoregression involving consumer price index (CPI) inflation, output gap, short-term interest rate, and RER misalignment. The authors find that RER overvaluation may lead to a reduction in CPI inflation and short-term interest rate. The study also illustrates Asia and the Pacific’s heterogeneity as evidenced by the output gaps of some economies, particularly in Southeast Asia, which are shown to be more susceptible to RER misalignment shocks.
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Oltarzhevskyi, Dmytro. HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11067.

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The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.
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